6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success. However, what matters most is the strategies you create to achieve them. Event Content Engagement Strategy.

Audience research for your ad campaigns

Bannersnack

The post Audience research for your ad campaigns appeared first on Creatopy Blog. Webinars< 1 minute read.

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How to Turn Your Email Metrics Into Action: Webinar Recording + Q&A

Litmus

To build a smart, data-driven email program, you need the right data and understand how to translate metrics into tactics that drive results. Didn’t have a chance to watch the webinar live? We didn’t have time to get to all of the questions during the live webinar, but we’ve answered them here on our blog. I don’t have a data team to help me dig into email analytics insights. You’re promoting a webinar? Email download numbers would be your key KPI.

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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Email analytics are powerful… and also dangerous. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. The danger of email analytics.

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

[Webinar] How to Use Audience Research to Learn More About Your Customers

Bannersnack

Marketing research can be expensive for some businesses. So what solutions are there to get to know your audience better without spending a fortune? The post [Webinar] How to Use Audience Research to Learn More About Your Customers appeared first on Creatopy Blog.

20 Email Metrics & KPIs to Measure Success and Drive Action

Litmus

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful.

How Digital Strategies Support B2B Revenue KPIs

Fusion Marketing Partners

I recently had the opportunity to share thoughts on a webinar about how digital strategies contribute to organizational objectives with Michael […]. Digital Strategies Digital Marketing digital strategies KPI

How Digital Strategies Support B2B Revenue KPIs

Fusion Marketing Partners

I recently had the opportunity to share thoughts on a webinar about how digital strategies contribute to organizational objectives with Michael […]. B2B Marketing Digital Strategies Digital Marketing digital strategies KPI

The 10 Best Webinar and Webcasting Tools

Webbiquity

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers?

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A

Litmus

Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! For example, we have separate teams for email strategy, build and execution, and results & analysis. Go agile with email marketing.

What is the best time to host a webinar?

RockContent

We’ve been witnessing webinars becoming a powerful tool for companies in most sectors. When well planned and executed, it increases your ability to engage your audience. However, it is crucial to identify the best time for webinars to achieve a better return on investment.

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6 creative ways to boost your business with Instagram polls

ConvertKit

3 types of polls you can use in Instagram Stories. 6 creative ways to use Instagram polls. How to do a poll on Instagram. Start growing your audience with Instagram Polls. But even for me, it's hard to swipe past an Instagram Story poll without responding.

How to Write an Engaging Webinar Script For Your Presentation

DivvyHQ

Are you looking to take your webinars to the next level? Check out our latest blog post from guest contributor Jenna Bunnell, Senior Manager for Content Marketing at Dialpad, on how to write an engaging script!

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

New Marketing Ideas, Strategies & Channels For 2022 [Webinar] via @sejournal, @hethr_campbell

Search Engine Journal

Learn how to focus your digital marketing efforts including KPI tracking, and discover ways to improve your communications for the success in 2022. The post New Marketing Ideas, Strategies & Channels For 2022 [Webinar] appeared first on Search Engine Journal.

Webinars are video. They need movement.

Biznology

So, most webinars, especially those that feature software demos, could benefit from added movement and editorial tightening-up. Given the ongoing impracticality of “live” events and travel, companies are increasing their investment in webinars. The post Webinars are video.

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ABM Webinar Series: Episode 3

SWZD

Our global panel of experts from Lolagrove, Mindshare and SWZD provide advice and insight on how you can optimize outcomes for your ABM strategies. Digital Events Resources ABM Webinars

What 2022 SEO Shifts Could Mean For 2023 & Beyond [Webinar] via @sejournal, @lorenbaker

Search Engine Journal

For SEO pros looking to get ahead of the curve, our next webinar focuses on how to handle frequent algorithm changes and market shifts. The post What 2022 SEO Shifts Could Mean For 2023 & Beyond [Webinar] appeared first on Search Engine Journal. SEO SEO Strategy Webinar

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

17 Tips to Increase Webinar Registration and Attendance

Optinmonster

Are you wondering how to increase webinar registration and attendance? Webinars are a useful way to attract more customers to your company. In this article, we will share 17 proven tips on how to increase webinar registration and attendance. Boost Webinar Registration With Email.

Webinar: Risk Vs. Reward

Televerde

Webinar: Risk Vs. Reward: Why Micro Focus Vertica Expanded Their Sales and Marketing Partnership with Televerde in a Constricting World. What KPI(s) drove the decision to expand the partnership in constricting times. The post Webinar: Risk Vs. Reward appeared first on Televerde.

ABM Webinar Series

SWZD

Join our esteemed panel of experts who discuss how ABM continues to steam ahead as one of the most definitive strategies for B2B marketers and tech brands, despite the changing dynamic of the market & buying behaviors due to the ongoing pandemic.

Consultants Collective Webinar: Employee Activism, Social Media & Brand Protection

Biznology

During the webinar, we asked the attendees some poll questions. The post Consultants Collective Webinar: Employee Activism, Social Media & Brand Protection appeared first on Biznology. Consultants Collective Corner Webinars

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

See How to Share Media Plans, Flowcharts, KPI Performance Reports with Your Clients

Bionic

Watch the video below to see how media agencies use Bionic for Advertisers to share media plans, advertising flowcharts, media spending analytics, KPI performance reports, and more with clients. This is a recording of a webinar originally aired April 4, 2019. Want to learn more? Check out Bionic for Advertisers and Bionic for Agencies. Advertiser Planner

8 Webinar Tools to Boost Attendance and Drive More Sales

Optinmonster

Are you looking for the best webinar tools? With the right webinar tools, aside from live streaming webinars, you can collect user feedback, grow your email list, and more. In this post, we’ll show you some of the best webinar tools on the market. Why Webinars?

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See how to increase webinar attendance with 9 tips

RockContent

Now, the only thing missing on your webinar is the audience. How to increase webinar attendance is one of the most common questions among those who organize these events. The year 2020 brought a boom of webinars, lives, and other virtual events.

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Back to the basics: a method for B2B success in 2018

Biznology

In this free 30-minute Biznology® webinar, you’ll learn what not to do in 2018 and specific recommendations to follow that will increase your lead volume and decrease your cost per acquisition. Sign up for our emails here. If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth goals, this video is for you. Garrett Mehrguth highlights data-backed approaches and tactics for you to test.

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

4 Secrets of Webinar Marketing that Drive Revenue

Marketing Insider Group

moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. Picture this.

Prepare for 2022 with Litmus: Webinar Recording + Q&A

Litmus

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Didn’t make the live webinar?

7 Webinar Invitation Mistakes You Can’t Ignore

The Point

How do you prevent your Webinar campaign from being lost in the crowd? Here are 7 mistakes you’ll want to avoid, as illustrated by an email received recently from email marketing provider Silverpop : 1. Graphic headers are a necessary evil in HTML email design. Handled improperly, however, they do little more than push vital selling copy down the page, all for what most email clients (with images turned off) will see as a white box. How will my emails benefit?

Webinar: The Third Wave is Coming: Are You Ready?

Biznology

In fact, according to our survey research, 73% of companies say that they plan long-term changes to their remote work plans and policies, and more than half are planning major workforce configuration changes. The post Webinar: The Third Wave is Coming: Are You Ready?

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The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

ABM Webinar: Episode 3

SWZD

Our global panel of experts from Lolagrove, Mindshare and SWZD provide advice and insight on how you can optimize outcomes for your ABM strategies. Digital Events Resources ABM Webinars

How Far in Advance Should I Promote our Webinar?

The Point

A client asks: “How far in advance should we email invitations to our Webinars? What’s the optimal notice for a typical Webinar?”. My response: “We recommend sending Webinar invitations a minimum of seven days prior to the event, and preferably two weeks if possible. You might consider a two-part email strategy, sending the primary email invitation two weeks in advance, followed by a reminder email a week later.

How to Maximize Webinar Attendance and Engagement | 5 Strategies

Marketo

Live webinars are a powerful lead generation and engagement tool. Successful webinars drive revenue and establish your organization as a thought leader in its space. However, maximizing webinar attendance takes effort. A successful webinar starts with a strong webinar topic.

9 Proven Ways to Increase Webinar Response

The Point

Let’s face it: most business inboxes get flooded every day with Webinar invitations. If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. A Webinar invitation should sell the value of the event, period. Every ounce of copy should be dedicated to convincing the reader why he/she should invest a precious 30-40 minutes in your Webinar.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

A shift is occurring for B2B Marketers. We were measured by the number of leads we generate. So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Over time, we’ve become much better at measuring conversion rates and lead quality. Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience.