Webinar Metrics Related Topics 
Marketing Insider Group
MAY 17, 2021
Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.
Webbiquity
AUGUST 4, 2020
With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers? Several elements determine the success of your webinars. Total reviews: 552.
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Marketing Insider Group
OCTOBER 20, 2020
moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. How can you effectively build a webinar strategy that drives ROI?
SmartBug Media
OCTOBER 5, 2023
Enhance your data-driven decision-making by understanding what KPI dashboards can do for you and which reports you should consistently review. What Is a KPI Dashboard? Simply put, a KPI dashboard is a group of related reports that visually display data for clear data-driven decision-making.
Speaker: Candyce Edelen, CEO, PropelGrowth
You will receive far more positive replies from this than from any other outbound lead generation strategy. Here’s the results she’s seen using her repeatable strategy: 76% of target contacts accept connection requests. In this webinar, we'll cover: How Marketing can enable Sales to switch to a high-engagement prospecting strategy.
Marketing Insider Group
SEPTEMBER 17, 2020
When the COVID-19 pandemic struck and in-person events were canceled , virtual events and webinars came to the rescue. When contemplating hosting an online event, the question might come up as to whether to organize the event as a webinar or as a full-fledged virtual event. What is a Webinar? Networking and Community Building.
Hinge Marketing
SEPTEMBER 13, 2023
Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. How to leverage online events, like webinars, as effective replacements for live events. Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects.
Speaker: Steve Robinson, Founder and CEO of Brilliant Metrics
Join Steve Robinson as he breaks down the 4 key metrics he has found work best for determining success behind ABM programs as well as the diagnostic indicators you can use to optimize your programs in near real-time. In this webinar, you will learn: Key definitions that simplify the array of metrics available to ABM marketers.
Speaker: Mat Zucker, Partner, Prophet
The framework starts with your base brand story, tackles naming, nomenclature and voice and moves into content strategy and signature content including thought leadership, storytelling and content marketing. The engine underneath is training, governance and a modern content and communications organization.
Speaker: Dawn Colossi, CMO, FocusVision
So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience. A shift is occurring for B2B Marketers.
Speaker: Howard J. Sewell, President of Spear Marketing Group
Your Exclusive Step-by-Step Guide to the Opportunity-Based Marketing (OBM) Framework That Will Enhance the ABM Strategies Used by Your Marketing and Sales Teams. What criteria should influence the choice of tactics and KPIs? In this exclusive webinar, you’ll hear B2B expert Howard J.
Speaker: Brian Carroll, CEO & Founder of markempa
However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity).
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Join Jen Spencer, VP of Smartbug Media, as she discusses how to grow an inbound strategy and framework in your organization to attract leads and establish your brand. In this webinar, we’ll cover: How to establish an inbound program that will attract leads. And the best part is, it can apply to content for all stages of your funnel!
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