SendX

FEBRUARY 11, 2021

In this article, you’re going to learn 9 strategies to boost your email marketing lead generation. Some of these lead generation strategies are aimed at people who are at the beginning of their email marketing lead generation efforts. Other strategies are useful for managing and optimizing a large email list.

Lead Generation 397

Lead Generation Lead Ranking Lead Scoring Webinar Metrics 397

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

The Point

AUGUST 25, 2022

Why then, in a world of on-demand, streaming, watch-where-when-and-how-you-like content, do we B2B marketers still insist on promoting live Webinars, and expect attendees to show up on a specific day at a specific time, fully cognizant they’ll have the option to watch the recorded event at a later date? Two, salespeople love Webinars.

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

Webbiquity

APRIL 28, 2020

On April 23, while presenting the findings on a webinar , the BMZ team ran four quick polls with the webinar audience to find out how the B2B marketing outlook and plans had changed over 30 days of lockdowns, slowdowns, and shutdowns. The quick polls focused on four topics: Change in overall budgets.

Planning 320

Planning Marketing Budget Creation Webinar Metrics B2B Marketing 320

Trade Press Services Newsletter

JULY 11, 2024

According to a poll conducted by InvespCro , 94 percent of marketers believe influencer marketing is a successful strategy for B2B businesses. Nevertheless, only 24 percent of B2B businesses include influencer marketing in their marketing strategy. Despite its slower adoption, data shows that B2B influencer marketing works.

B2B Marketing 298

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 298

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Incorporating live demonstrations within your webinars adds an extra layer of impact.

Webinar Metrics 319

Webinar Metrics Demand Work Management Video Marketing 319

Marketing Insider Group

MAY 3, 2023

In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ , and I hosted a webinar to discuss our experiences and cautionary tales of using AI tools in content marketing and SEO. We specifically designed the webinar to be interactive, and encouraged participants to ask questions and share their own experiences.

Marketing AI 322

Marketing AI Webinar Metrics Content Marketing Planning 322

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 280

Paid Content Stats Marketing Budget Webinar Metrics 280

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

Digital Transformation 359

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 359

Webbiquity

NOVEMBER 21, 2021

They’ve had to revise strategies and tactics through the optimism of the vaccine rollout this spring, the setback to progress from the delta variant, and now a cautious reopening. Webinar & Webcasting Tools. Webinar Ninja. The Deal: For every signup this weekend, Webinar Ninja will plant trees through One Tree Planted.

Budget Programs 339

Budget Programs Marketing Management Software Webinar Metrics 339

Marketing Insider Group

NOVEMBER 17, 2020

Such is the life of a content marketer, where you must balance content marketing strategy vs. execution. You can’t “win” at content marketing without a solid strategy. A fruitful content marketing return for your organization requires both strategy and execution. Start with a Strategy. Image: SEMRush. Image: CMI.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 363

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. A content marketing strategy is the roadmap for all your content efforts. Image: CMI.

Template 356

Template Marketing & Strategy Marketing Strategy Content Marketing 356

The Point

MARCH 22, 2024

Here a few simple tips for helping your Webinar email stand out in the inbox: 1. Avoid the trap of opening the email with a statement of the problem your Webinar is going to show people how to solve, or the business condition that underlies the topic. And it’s producing a sea of sameness. You’ve lost the reader already.

Webinar Metrics 176

Webinar Metrics Marketing AI Creativity Planning 176

Marketing Insider Group

MAY 9, 2023

You know that engaging your audience is no longer just “nice-to-have” – it’s critical if you want to stand out from the competition and build a loyal following. With so many ever-changing tactics and strategies , it’s hard to know where to start, let alone what delivers results. What Is Audience Engagement?

B2B Thought Leadership 325

B2B Thought Leadership Webinar Metrics Thought Leadership Eye-Tracking 325

Marketing Insider Group

AUGUST 31, 2020

Sorry to say, you still need to follow the tried-and-true strategy of understanding your audience, delivering a stellar product, and providing an optimized experience. Long-form content like 10-page reports or hour-long webinars. Beef Up Your Social Selling Strategy to Convert More Leads. The question is, how?

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Ranking Lead Scoring 363

Marketing Insider Group

SEPTEMBER 23, 2020

Now I do not know about you, but I have certainly attended a lot of on-line virtual events and webinars so far this year. I have certainly done many of these, hosted both in-person and in webinar formats. The event was first postponed to the summer and then morphed into an on-line virtual event.

Webinar Metrics 347

Webinar Metrics Work Management Marketing Management Business 347

KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. This was specifically at the middle and late stages of the funnel.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Marketing Qualified Leads 249

Marketing Insider Group

JANUARY 12, 2021

To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Executing personalization strategies can have a significant impact on conversions and revenue. Others with less sophisticated strategies still experienced revenue increases, as well. Quick Takeaways.

Marketing & Strategy 319

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 319

Marketing Insider Group

MAY 2, 2023

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. But what if you could trade in your old approach for a strategy that’s more reliable (and a lot less messy)? Zero-party data leaves less room for error, since your audience intentionally hands over this information.

ROI 290

ROI Webinar Metrics Privacy Content 290

Marketing Insider Group

SEPTEMBER 20, 2021

Most of the time that results from an underdeveloped strategy to connect with the right audiences. Whether you’re updating an existing social strategy or starting from scratch, this guide will help you choose the right social media platforms for your buyer personas. Research Your Audience. Research Your Audience.

Buyer Personas 359

Buyer Personas Social Media Media Webinar Metrics 359

Marketing Insider Group

MARCH 18, 2021

This is a massive, missed opportunity to generate leads, create interest around products, and establish a presence that resonates with their audience over time. Social media strategies have become key to meeting critical marketing goals for many businesses, and the ones that work well start with deep consideration. Revisit Your Plan.

Social Media 279

Social Media Work Management Webinar Metrics Social Marketing 279

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. But, in order to get a competitive advantage from content marketing, you need to have a strategy.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Webbiquity

MARCH 31, 2022

For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. People won’t buy what they don’t understand.

Marketing Budget 300

Marketing Budget Enterprise Management Sales Management Work Management 300

Webbiquity

OCTOBER 23, 2024

Content Marketing Considerations for B2B Success For B2B marketers, developing a successful content marketing strategy requires careful consideration of several critical factors. B2B audiences often have distinct needs and preferences compared to B2C, making it essential to tailor content accordingly.

Webinar Metrics 164

Webinar Metrics CMS Development Top of Funnel Industry CMS 164

Webbiquity

SEPTEMBER 1, 2020

Project management / productivity features include to-do lists, polls, and reminders. The previous three covered online meeting / video conferencing tools , webinar / webcasting software , and virtual event platforms. Powerful search helps you find anything shared in Flock, whether it’s a message, file, or link.

Work Management 341

Work Management Marketing Management Video Marketing Tools 341

Marketing Insider Group

MAY 18, 2020

By executing a thought leadership strategy, you can gain credibility and showcase your expertise. We decided to compile some of the most important thought leadership best practices from recent research and surveys. For your thought leadership content to have this quality, you’ll depend on: Original research (i.e.,

Thought Leadership 363

Thought Leadership B2B Thought Leadership Research Practices 363

Marketing Insider Group

JULY 29, 2021

You can reduce your webinar-style speaking sessions by introducing one or two fireside chats in your event. To know what event session ideas will resonate with attendees , you can send out some options in a pre-event poll and ask them what they think about them. The duration of the soapbox session should be around 30 minutes.

Conference 352

Conference Webinar Metrics Advertising Agencies Work Management 352

Marketing Insider Group

AUGUST 14, 2024

From there, you can make an informed decision about whether these premium services can elevate your business strategy and maximize your online presence. Exclusive Content: Subscribers often gain access to exclusive articles, videos, webinars, and other content that is not available to free users. There are over 5.07

Paid Content 302

Paid Content Social Media Media Lead Ranking 302

Tomorrow People

SEPTEMBER 2, 2024

But now that you finally have a set product launch strategy in place, is it time to kick back and celebrate? To keep your momentum going and prevent your success from fading, a well-crafted post-launch strategy is crucial. This article dives into why such a strategy is essential and details the key elements of an effective one.

Webinar Metrics 156

Webinar Metrics Product Marketing & Strategy Marketing Automation Services 156

Webbiquity

SEPTEMBER 26, 2023

Freeman (Midsized to Enterprise Events) Freeman is the world’s leading brand experience company, assisting midsize to large organizations with a broad range of event technology, logistics, strategy, digital marketing and signage, and creative services at conferences and exhibitions. Paul , Minnesota.

Enterprise Management 63

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 63