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Marketing Insider Group
FEBRUARY 3, 2025
A strong blog content strategy forms the backbone of effective online marketing. Starting from scratch requires thoughtful planning, clear goals, and actionable steps to connect with your audience while achieving your objectives. Understand your audience’s needs through research. Dont know where to start?
Trade Press Services Newsletter
JULY 11, 2024
According to a poll conducted by InvespCro , 94 percent of marketers believe influencer marketing is a successful strategy for B2B businesses. Nevertheless, only 24 percent of B2B businesses include influencer marketing in their marketing strategy. Despite its slower adoption, data shows that B2B influencer marketing works.
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Martech
AUGUST 21, 2024
Adobe Marketo’s latest updates unveil powerful new features within Adobe’s Connect Engagement Dashboard, Room Management and enhanced webinar customization options, transforming the way webinars are managed and personalized. Unlock a wealth of data The dashboard transcends basic registration metrics.
Webbiquity
DECEMBER 10, 2024
This blog post explores the top content distribution strategies that work. Top 10 B2B Content Distribution Strategies to Ace the Market The targeting capabilities of platforms like LinkedIn and industry-specific websites make reaching your target audience online relatively easy. Conduct online polls. Host live sessions.
Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology
Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. It's a win-win strategy for both teams. It's a win-win strategy for both teams. Enter Account-Based Marketing (ABM).
SendX
MARCH 28, 2024
Given their unique ability to connect with audiences in a fun and dynamic way, webinars are now a crucial marketing tool for businesses in many fields.
Marketing Insider Group
FEBRUARY 3, 2025
In the realm of content marketing, countless businesses have relied on webinars to generate new business. A webinar can be an incredibly powerful tool, costing little, yet making a big impact. However, if you want to maximize the impact of a webinar, you need to employ an adequate strategy. Edit and package the webinar.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact. Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. Save your seat today!
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? Save your seat today!
Speaker: Kevin Burke
This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Speaker: Candyce Edelen, CEO, PropelGrowth
You will receive far more positive replies from this than from any other outbound lead generation strategy. Here’s the results she’s seen using her repeatable strategy: 76% of target contacts accept connection requests. In this webinar, we'll cover: How Marketing can enable Sales to switch to a high-engagement prospecting strategy.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.
Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2
Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data!
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. How to leverage online events, like webinars, as effective replacements for live events. Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects.
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