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6 KPI-Focused Strategies for Organizing Virtual Events

Marketing Insider Group

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

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The 10 Best Webinar and Webcasting Tools

Webbiquity

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers? Several elements determine the success of your webinars. Total reviews: 552.

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Is Content Still The Key To A Successful SEO Strategy? [Webinar] via @sejournal, @lorenbaker

Search Engine Journal

Discover how to boost content quality and outrank competitors in our live webinar. The post Is Content Still The Key To A Successful SEO Strategy? Webinar] appeared first on Search Engine Journal. Unlock the secrets of modern SEO. Save your seat now!

SEO 115
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4 Secrets of Webinar Marketing that Drive Revenue

Marketing Insider Group

moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. How can you effectively build a webinar strategy that drives ROI?

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

You will receive far more positive replies from this than from any other outbound lead generation strategy. Here’s the results she’s seen using her repeatable strategy: 76% of target contacts accept connection requests. In this webinar, we'll cover: How Marketing can enable Sales to switch to a high-engagement prospecting strategy.

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Webinar: The 360-view content strategy you need

Martech

Join this webinar and learn how to create a 360-degree view of their product content will be best equipped to create experiences that empower their customers across websites, social media, digital ads, packaging, in-store displays, and more. Click here to view more MarTech webinars.

Content 102
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Virtual Events & Webinars: What Are The Key Differences?

Marketing Insider Group

When the COVID-19 pandemic struck and in-person events were canceled , virtual events and webinars came to the rescue. When contemplating hosting an online event, the question might come up as to whether to organize the event as a webinar or as a full-fledged virtual event. What is a Webinar? Networking and Community Building.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. How to leverage online events, like webinars, as effective replacements for live events. Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects.

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4 Cardinal Keys to Mastering ABM Measurement

Speaker: Steve Robinson, Founder and CEO of Brilliant Metrics

Join Steve Robinson as he breaks down the 4 key metrics he has found work best for determining success behind ABM programs as well as the diagnostic indicators you can use to optimize your programs in near real-time. In this webinar, you will learn: Key definitions that simplify the array of metrics available to ABM marketers.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members. Ways to craft a personalized contact strategy for each buying role at each stage in the buying process. The key metrics to drive your thinking and declare success (Hint: it’s not revenue!).

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Rebooting your Strategic Content and Communications: A Formula for an Evolved Enterprise

Speaker: Mat Zucker, Partner, Prophet

The framework starts with your base brand story, tackles naming, nomenclature and voice and moves into content strategy and signature content including thought leadership, storytelling and content marketing. The engine underneath is training, governance and a modern content and communications organization.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

So, we put gates up on our website, we stand in trade show booths and collect business cards, and run webinars or smaller events where we get people to sign up. Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience. A shift is occurring for B2B Marketers.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

Join Ruth Stevens as she dives into this fast-paced session to review the 7 key strategies for current customer marketing, to enable sales and expand customer value. During this webinar, you will learn: Why retention marketing is worth your attention. So, how can sales and marketing support the retention effort?

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey. Use B2B Marketing Zone's webinars to earn continuing education credits!