Zoominfo

AUGUST 8, 2024

What is Sales Enablement? Sales enablement is the process of providing content, guidance, and training for sales teams to effectively onboard, interact with buyers, shorten the sales cycle, and ultimately win more deals. Sales should use this same messaging throughout the sales cycle.

Marketing Automation Services 130

Marketing Automation Services Work Management Ad Building Marketing & Strategy 130

Sword and the Script | B2B

OCTOBER 8, 2024

B2B marketing today produces more stuff, for more channels, for longer sales cycles on smaller budgets – and B2B customers want a unified CX or they say they will churn B2B marketing is an incredibly difficult job. Consider the following statistics from just this year: B2B marketing budgets are “anemic” in 2024, sitting at 7.7%

Advertising Channels 112

Advertising Channels Peer-to-peer Churn Rate Sales Cycle 112

WordAgents

MAY 6, 2025

A strategic approach can shorten sales cycles as prospects arrive better educated and further along in their decision process. Your content partner builds topic clusters around main product features, creates bottom-of-funnel content addressing specific customer objections, and implements quarterly content performance reviews.

Top of Funnel 195

Top of Funnel Advertising Agencies Work Management Sales Qualified Leads 195

Marketing Insider Group

JULY 7, 2025

Whether you’re seeking a research paper writer service to help develop data-driven reports or authoritative thought leadership pieces, professional support can ensure your content resonates effectively with target customers.

Top of Funnel 197

Top of Funnel Marketing AI ROI Multi-Touch Attribution 197

Vision Edge Marketing

MARCH 4, 2025

Data-Driven Insights Transform Your New Sales Process to Epic Insights selling is more than a methodology, its a mindset shift. By deeply understanding the customers world, delivering data-driven insights, and collaborating on tailored solutions, sales teams can shorten sales cycles, improve close rates, and create lasting partnerships.

B2B Sales 162

B2B Sales Acquisitions B2B Thought Leadership B2B 162

sagefrog

JANUARY 13, 2025

Lead generation in the tech sector comes with its own set of challenges, from navigating complex sales cycles to standing out in a competitive marketplace. Overcoming Challenges in Tech Lead Generation Navigating the complexities of tech sales cycles often requires aligning multiple stakeholders before decisions are made.

Sales Qualified Leads 106

Sales Qualified Leads Lead Generation Lead Ranking Lead Scoring 106

markempa

DECEMBER 4, 2024

Measure What Matters Track the average deal size Monitor the sales cycle length Measure customer lifetime value Example Ideal Client Profile Here’s an example of an ICP that you can use for inspiration. Create content specifically for your target profile Build systems to nurture ideal customers on their journeys 4.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Paid Search Agency Companies 120

Webbiquity

JULY 17, 2025

According to the RAIN Group, 43% of sales leaders say the digital sales cycle has lengthened over the past 12 months. Creating Low-Commitment Conversion Opportunities for Long-Term Results Sometimes, getting new visitors into the sales cycle isn’t about proving that they can trust your brand.

Top of Funnel 141

Top of Funnel Lead Ranking Lead Scoring Examples 141

Sword and the Script | B2B

NOVEMBER 26, 2024

If you enjoyed this post, you might also like: Do marketing budget cuts make B2B sales cycles grow longer? . * * * >>> All the cool kids are subscribing to my weekly blog posts , weekly podcasts , or a monthly newsletter that rounds up interesting reading from the last 30 days or so ( examples ).

Marketing Budget 145

Marketing Budget Marketing Budget Creation Customer Surveys B2B Marketing 145

Zoominfo

NOVEMBER 1, 2024

The platform leverages proprietary data to pinpoint accounts with the highest purchase intent, enabling marketers to maximize engagement across various channels and accelerate sales cycles. This full-funnel solution is powered by intent data, allowing marketers to target prospects when they exhibit the highest propensity to buy.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

MarketJoy

NOVEMBER 18, 2024

Longer Sales Cycles Poorly targeted leads require extensive nurturing, lengthening sales cycles and consuming valuable resources. The Solution: Precision Targeting with Intent Data Businesses that adopt precision targeting are reaping the benefits of higher lead quality, shorter sales cycles, and lower acquisition costs.

Cost per Acquisition 98

Cost per Acquisition High Quality Lead Sales Cycle Sales Qualified Leads 98

Martech

MARCH 10, 2025

Companies incentivizing prospects near the end of the sales cycle saw a 55% higher conversion rate. Sales teams sending gifts during the sales cycle saw a 21% decrease in the opportunity life cycle. According to Tudor: Companies using corporate gifting generated 30% more leads.

Ideal Customer Profiles 116

Ideal Customer Profiles Lead Ranking Lead Scoring Ad Building 116

Martech

JULY 18, 2024

This fear of making the wrong decision leads to excessive caution and delays, especially in B2B marketing, where long sales cycles and significant investments increase the pressure. Choosing the wrong tools, resources or vendors can harm brand reputation and market positioning.

Work Management 117

Work Management Marketing Management Marketing Automation Services CMS Development 117

Sword and the Script | B2B

DECEMBER 17, 2024

The median sales cycle in B2B grew to 120 days Sales cycles in B2B seem to get longer every year. That was true again in 2024, according to an analysis of lead generation data: Overall, global respondents reported a median sales cycle of 120 days.

Statistics 72

Statistics Work Management B2B Thought Leadership Marketing AI 72

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Marketing AI 52

Visitor Queue

JUNE 6, 2025

But, as buying behaviors become more complex and sales cycles lengthen, traditional manual methods can no longer keep pace. Lead generation plays a critical role in ensuring long-term business growth. That’s exactly why you should automate your lead generation strategies.

Lead Generation 106

Lead Generation Automation Generation Lead 106

Orange Owl Blog

DECEMBER 29, 2024

Unlike B2C, where purchase decisions are often impulsive or immediate, B2B buying journeys are complex, involving multiple stakeholders, longer sales cycles, and numerous touchpoints. The model should be chosen based on the depth and quality of available data, especially for long B2B sales cycles.

Marketing Attribution 52

Marketing Attribution Lead Ranking Multi-Touch Attribution Allocation 52

Zoominfo

JULY 2, 2025

We already power the workflows of thousands of the world’s top sales teams, ensuring a frictionless handoff between marketing insights and sales action. It’s why we’ve seen customers cut the average sales cycle by 32 days and increase marketing campaign ROI by 60%. And now, we’re seeing those results recognized.

Zoominfo 147

Zoominfo Gartner Account Based Marketing ABM 147

The Point

DECEMBER 30, 2024

For other companies, the inefficiency may be later in the sales cycle. Define Funnel Metrics Bottlenecks can occur anywhere in the Lead to Opportunity process. Sometimes its at the very early stage when leads are first captured and responded to.

Lead Ranking 167

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 167

Martech

NOVEMBER 1, 2024

Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs. But what if there was a way to unlock significant revenue by shifting focus? Here’s why it’s time to rethink your approach to growth.

Account Based Marketing 136

Account Based Marketing Marketing Analytics Tools Lead Ranking ABM 136

Sword and the Script | B2B

SEPTEMBER 10, 2024

Like other recent studies , it also found that sales cycles are getting longer. Among the findings are that buyers have more companies on their “short list,” more decision-makers are involved in the purchasing process, and being the incumbent vendor on the list is no guarantee. Dentsu put the average time to close a deal at 379 days.

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Software Ethics 116

Zoominfo

NOVEMBER 18, 2024

Informed Sales Strategies : Sales teams gain insights into visitor behavior, enabling more effective outreach. Faster Sales Cycles : Access to detailed visitor data shortens the sales process. Improved User Experience : Visitor data supports better website optimization and personalized user journeys.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Ranking 130

Trade Press Services

DECEMBER 9, 2024

Engaged prospects trust your brand more, are easier to nurture, and are significantly more likely to progress through your sales funnel. For B2B businesses navigating long and complex sales cycles, this matters more than ever. What Is Interactive Marketing?

Top of Funnel 92

Top of Funnel Interactive Marketing Webinar Metrics B2B Marketing 92

Televerde

AUGUST 8, 2024

Building a Customer Journey Map: 5 Important Steps Set Clear Objectives The first step in creating a customer journey map is to define what you want to achieve.

Buyer Personas 105

Buyer Personas Touchpoints Demand Generation Agencies Customer Satisfaction 105

Only B2B

APRIL 16, 2025

Longer sales cycles , larger buying committees, and information overload have made customer acquisition more complex. Sales numbers are disappointing. This hybrid approach doesnt just increase reachit shortens the sales cycle, improves conversions, and aligns marketing and sales.

Acquisitions 71

Acquisitions Webinar Metrics Work Management Ideal Customer Profiles 71

Optinmonster

OCTOBER 30, 2024

To segment your list, break it down into smaller groups based on specific criteria, such as: Demographics Buyer personas Interests Stages in the sales cycle, etc. To learn all the different ways of segmenting your list, check out our other post on 50 Smart Ways to Segment Your Email List Like a Pro.

Lead Nurturing 97

Lead Nurturing Conversion Lead Ranking Lead Scoring 97

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Marketing AI 52

Tomorrow People

AUGUST 5, 2024

Without proper positioning, your sales cycles can become drawn out, and you risk a higher customer churn rate. In most of these cases, your product will be competing with many others, making positioning crucial for helping your offering stand out effectively. For SaaS companies, successful positioning is even more important.

Positioning 177

Positioning Product Tips Churn Rate 177

Webbiquity

AUGUST 19, 2024

A B2B marketing funnel of course identifies the stages your sales prospects progress through as they move from initial awareness and interest until they convert into actual paying customers. Moreover, your audience is split into different segments for each stage of the process.

Top of Funnel 184

Top of Funnel Marketing Funnels B2B Sales Paid Content 184

Scoop.it

OCTOBER 31, 2024

Instead, it’s a gradual process where prospects slowly move from the awareness to the purchase (and post-purchase) stages of the sales cycle. But the fact is, shopping (whether for products or services) isn’t an instant, made-in-the-moment decision — at least not in most cases.

Marketing Budget 117

Marketing Budget Work Management Marketing Management Service 117