Is Amazon Spark primed for new social network success?
grow - Practical Marketing Solutions
AUGUST 8, 2017
Amazon Spark is news. This month Amazon launched its own social network, Spark. Amazon Spark is available through the mobile app and is sort of a mash-up of Instagram and Yelp. It passes the Schaefer sniff test: It occupies a unique niche and Amazon has the war chest to do it right. Also, unlike Google, which seems to use its best customers as guinea pigs as it tries to “fail fast,” Amazon is more methodical. By Mark Schaefer.