Thankfully there’s Amazon to make e-commerce easy, right? Unfortunately, navigating e-commerce on Amazon can feel about as effortless as navigating the Amazon rainforest itself. Finding success on Amazon is possible, though–it just depends on the effort and precision you choose to approach your Amazon e-commerce strategy with. With a strong strategy, though, you could increase your Amazon sales by 650%. Obtain Quality Reviews via Amazon Vine. MORE
This week LivingSocial, the leading Groupon daily deal competitor, ran a deal for $20 gift card on Amazon for $10. The Great Amazon Gift Card Giveaway will likely be heralded as the second most important day in the history of LivingSocial. It's the day that Amazon invested $175 million into LivingSocial not so long ago. I wrote about this over at Marketing Pilgrim and at the time I discussed the implications of this move by Amazon. What else does Amazon have? MORE
It’s impossible to be an online merchant and not have a point of view on Amazon. Love them, hate them, or something in-between -- you all have a relationship with Amazon. That same summer, Jeff Bezos left his job on Wall Street to move to Seattle and found Amazon. MORE
Part of the reason that Amazon stock has gone through the roof is that people are finally beginning to realize its potential as a marketing platform as well as a retail space. Some marketers who are stuck in 2010 may still view Amazon as a platform that is made solely for e-commerce. MORE
Launched in 2015, Amazon Business is the B2B version of the familiar online consumer marketplace and now boasts over a million customer accounts, more than 45,000 active sellers, and over 10 million products for sale. These are just some of the pros and cons of selling through Amazon Business. MORE
When Amazon bought Whole Foods earlier this year, it put the entire grocery industry—really, the entire retail industry—on notice. It’s hard to fault Amazon as far as business decisions go: According to Seeking Alpha , the $13.4 In some stores, Amazon Lockers have been installed. MORE
Every news outlet in the world is telling Amazon that they’re doing this ecommerce thing all wrong. If you haven’t yet heard, Amazon “plans” to open three hundred brick-and-mortar bookstores throughout the United States and, ostensibly, several other countries. Maybe Amazon’s Laughing. MORE
I kid you not: even though Amazon predated the whole Web 2.0 Think now about Amazon in its early days. It was to grow fast – so that it could be as big as the Amazon river for the online retail world. amazon.com (Photo credit: soumit). MORE
Cover via Amazon. The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. s market-leading iPad, and more of a bid to battle with Amazon’s Kindle Fire,” he said in a statement. MORE
Though Amazon is a behemoth on its own, at the end of the day it’s really no different than any other marketing effort when it comes to content strategy. But what you might not be considering is that your search engine strategy and Amazon search strategy should complement one other. MORE
Maybe you’ve tried a few things through the Amazon Affiliates Program, but you aren’t earning any commission as of yet, not even a few cents. The idea behind the Amazon Affiliate program is to persuade people to go to Amazon and buy products. MORE
ProPublica: Amazon Says It Puts Customers First. Next time you go to buy something on Amazon, keep an eye on what pops up first. Oftentimes, as this ProPublica investigation found, it’s not the cheapest item (as Amazon has repeatedly said is the case), but the one either sold by or “fulfilled by” Amazon itself. The post Amazon’s Algorithm, and 4 Other Stories You Should Read appeared first on The Content Strategist. MORE
The easy answer, of course, is that they’ll both be controlled by Jeff Bezos and the rapidly evolving Amazon empire. But in my worldview, Amazon’s $13.7 Through that lens, what do Amazon Alexa and Whole Foods have in common? MORE
I was just searching on Amazon for my new book Facebook Marketing for Dummies (Wiley) which is due out in late August. And I was looking at the “personalized recommendations” that Amazon provided me. MORE
However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram. Here’s a closer look at how to optimize for intent on specific platforms: AMAZON. Many consumers come to Amazon first when they are looking for products online. MORE
It’s official—Amazon will close affiliate accounts in the state of Minnesota due the state legislature’s recent passage of an online sales tax bill. MORE
Amazon Web Services provides not only cost benefits but also a variety of different capabilities that can enhance an Alfresco implementation compared to on premise implementations. This post will present the unique features from our “Alfresco – Moving to Amazon Web Services Whitepaper”. MORE
The 3 major themes are millennial brand engagement on social media, online holiday shoppers and Amazon rankings. 1 Amazon rankings. What’s even more interesting is that Compete also recently reported that on average, 35% of consumers click the first Amazon shopping search result. MORE
Despite 90% of retail sales still happening in brick and mortar stores, it’s clear that Amazon and other data-driven e-tailers are changing the face of retail. The Amazon Effect Today’s shopper journey is far different than it used to be. MORE
Amazon Cloud Computing ECM Solutions OpenAnnotateWe often receive requests from integrators or ECM customers that are looking for a way to add OpenAnnotate to their existing ECM infrastructure. MORE
About 80 million people visit Amazon each month with (mostly) the intent to buy. Amazon gives you the platform to get your product(s) in front of these potential buyers who might not have heard of you. Create your Amazon Seller Account. Are they doing Fulfillment by Amazon? MORE
Depending on your niche, you might be competing against monsters like Amazon, Target, New Egg, or other well-established players. As a ecommerce… The post 7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon appeared first on Sellbrite. MORE
Amazon seems to be particularly interested in catering to business customers, as it has made continued efforts recently to enhance and expand its suite of business products. email marketing Amazon google keo marketing MORE
Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. ” along with Amazon’s website address. Amazon is offering $13.7 MORE
Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk. From the FAQ page: "Amazon Mechanical Turk is a marketplace for work that requires human intelligence. MORE
If you’re like me, you spend a lot of time looking at how Amazon does business. Amazon seemingly sells everything under the sun and they have been the standard for e-Commerce innovation since–well, since e-Commerce has existed. Image by Creative Tools via Flickr. MORE
Amazon FileNetWe had an interesting call with an insurance client yesterday currently on FileNet but looking for ways to start to move away from FileNet to a more modern solution, preferably in the cloud. MORE
Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat. MORE
Take Notes, Consumer Brands: How Amazon Crushed the 2015 Holiday Season. As I was watching the video, Amazon immediately stood out in my mind as one of the top retail leaders on the forefront of that broadening, evolving marketing space. So, What’s Amazon’s Big Secret? MORE
Google and Amazon begin the war to end all wars, while Twitter is wasting everyone’s time by going to 280 characters. 25:00 ): Google pulls YouTube off the Amazon Echo Show. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. MORE
As we quickly approach Cyber Monday and the rest of the holiday shopping season, many ecommerce retailers are focused on developing and implementing strategies that will help them boost sales on what has arguably become the most popular and most well-trusted online shopping store in the United States: Amazon. The post 9 Simple Tips for Boosting Sales on Amazon appeared first on Marketing Insider Group. MORE
Williams) of Be Like Amazon: Even a Lemonade Stand Can Do It. The post Weekend Reading: “Be Like Amazon” by Bryan Eisenberg appeared first on Marketing Insider Group. For the 137th episode of The Marketing Book Podcast, I interviewed Bryan Eisenberg co-author (with Jeffrey Eisenberg and Roy H. I haven’t read a book like this since Who Moved My Cheese. It’s that smart and ingeniously written. The setting for the short […]. MORE
One of the latest was last week's AWS re:Invent , where Amazon announced a new suite of AI-enabled technology designed with businesses in mind. Is Amazon trying to creep into Google's territory? What's Amazon Web Services Doing With AI? What Is Amazon Comprehend? MORE
Most of the comments I’ve seen about Amazon ’s acquisition of Whole Foods have described it as Amazon (a) expanding into a new industry (b) continuing to disrupt conventional retail and (c) moving more commerce from offline to online channels. Those are all true, I suppose, but I felt they missed the real story: this is another step in Amazon building a self-contained universe that its customers never have to leave. This has nothing to do with Amazon being evil. MORE
Our topic “Alfresco and AWS – Disrupting Legacy Content Services” presented our thoughts on how the combination of a movement to the cloud, specifically Amazon’s cloud, along with the additional content created by digital transformation is disrupting the main Legacy ECM vendors. MORE
According to a 2016 survey of 2,000 consumers , 55% of people actually skip Google altogether and start their online shopping searches directly on Amazon. Google still remains the top search tool for B2B purchases and services, but Amazon is steadily overtaking them in the B2C market. MORE
But as they walked me through their deck, there was another finding of theirs that made me almost fall out of my chair: Amazon and Google have now each jumped into the lead of major martech categories. Amazon has 119% greater adoption than Salesforce Demandware. MORE
This week is big on news from Amazon -- from Robots, to user numbers, to in-car deliveries. We Finally Know How Many Prime Members Amazon Has. Amazon Prime is a paid subscription model ( for an annual fee of $99, or $12.99 Amazon Might Be Building an In-Home Robot. MORE
On June 16, 2017, Amazon announced its intent to acquire Whole Foods Markets. One More Step in Amazon’s (Unstoppable?) It’s important to remember that this isn’t Amazon’s first entry into the brick-and-mortar world. What Amazon Gets from the Deal. MORE
Like many people this past week, I was appalled by the New York Times article ‘Inside Amazon: Wrestling Big Ideas in a Bruising Workplace’. After all, Amazon just sells ‘things’. Amazon simply couldn’t remain successful otherwise. Is Amazon really such an exception? MORE
Technology Services Group has been helping clients with Alfresco/Amazon Web Services since 2009 and currently has 15 active AWS/Alfresco clients with move moving every month. Alfresco Amazon OpenContentTo help Alfresco as well as Legacy ECM customers understand both the benefits as well as the process, TSG is happy to release a free 29 page whitepaper to assist […]. MORE
While established players like Adobe, Salesforce, and Marketo are rarely mentioned in the same breath as tech’s “ Frightful Five “—Facebook, Google, Amazon, Apple, and Microsoft—there is increasing evidence that tech’s giants are eyeing martech. MORE
Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk. From the FAQ page: "Amazon Mechanical Turk is a marketplace for work that requires human intelligence. MORE
Amazon Related Topics Navigate the Channel
MAY 11, 2018
Part of the reason that Amazon stock has gone through the roof is that people are finally beginning to realize its potential as a marketing platform as well as a retail space. Some marketers who are stuck in 2010 may still view Amazon as a platform that is made solely for e-commerce.
Marketing Insider Group
NOVEMBER 30, 2017
As we quickly approach Cyber Monday and the rest of the holiday shopping season, many ecommerce retailers are focused on developing and implementing strategies that will help them boost sales on what has arguably become the most popular and most well-trusted online shopping store in the United States: Amazon. The post 9 Simple Tips for Boosting Sales on Amazon appeared first on Marketing Insider Group.
Technology Services Group
NOVEMBER 10, 2017
Amazon FileNetWe had an interesting call with an insurance client yesterday currently on FileNet but looking for ways to start to move away from FileNet to a more modern solution, preferably in the cloud.
Webbiquity
JUNE 18, 2013
It’s official—Amazon will close affiliate accounts in the state of Minnesota due the state legislature’s recent passage of an online sales tax bill.
Customer Experience Matrix
JUNE 18, 2017
Most of the comments I’ve seen about Amazon ’s acquisition of Whole Foods have described it as Amazon (a) expanding into a new industry (b) continuing to disrupt conventional retail and (c) moving more commerce from offline to online channels. Those are all true, I suppose, but I felt they missed the real story: this is another step in Amazon building a self-contained universe that its customers never have to leave. This has nothing to do with Amazon being evil.
Aberdeen
JUNE 16, 2017
On June 16, 2017, Amazon announced its intent to acquire Whole Foods Markets. One More Step in Amazon’s (Unstoppable?) It’s important to remember that this isn’t Amazon’s first entry into the brick-and-mortar world. What Amazon Gets from the Deal.
Contently
FEBRUARY 24, 2017
While established players like Adobe, Salesforce, and Marketo are rarely mentioned in the same breath as tech’s “ Frightful Five “—Facebook, Google, Amazon, Apple, and Microsoft—there is increasing evidence that tech’s giants are eyeing martech.
Hubspot
OCTOBER 20, 2017
According to a 2016 survey of 2,000 consumers , 55% of people actually skip Google altogether and start their online shopping searches directly on Amazon. Google still remains the top search tool for B2B purchases and services, but Amazon is steadily overtaking them in the B2C market.
Fathom
DECEMBER 14, 2015
Take Notes, Consumer Brands: How Amazon Crushed the 2015 Holiday Season. As I was watching the video, Amazon immediately stood out in my mind as one of the top retail leaders on the forefront of that broadening, evolving marketing space. So, What’s Amazon’s Big Secret?
ScribbleLive
OCTOBER 9, 2017
However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram. Here’s a closer look at how to optimize for intent on specific platforms: AMAZON. Many consumers come to Amazon first when they are looking for products online.
Technology Services Group
DECEMBER 4, 2017
Technology Services Group has been helping clients with Alfresco/Amazon Web Services since 2009 and currently has 15 active AWS/Alfresco clients with move moving every month. Alfresco Amazon OpenContentTo help Alfresco as well as Legacy ECM customers understand both the benefits as well as the process, TSG is happy to release a free 29 page whitepaper to assist […].
TaylorMadeIn KEW
AUGUST 23, 2015
Like many people this past week, I was appalled by the New York Times article ‘Inside Amazon: Wrestling Big Ideas in a Bruising Workplace’. After all, Amazon just sells ‘things’. Amazon simply couldn’t remain successful otherwise. Is Amazon really such an exception?
Technology Services Group
JANUARY 26, 2018
Amazon Web Services provides not only cost benefits but also a variety of different capabilities that can enhance an Alfresco implementation compared to on premise implementations. This post will present the unique features from our “Alfresco – Moving to Amazon Web Services Whitepaper”.
Biznology
APRIL 22, 2013
I kid you not: even though Amazon predated the whole Web 2.0 Think now about Amazon in its early days. It was to grow fast – so that it could be as big as the Amazon river for the online retail world. amazon.com (Photo credit: soumit).
Technology Services Group
NOVEMBER 27, 2017
Amazon Cloud Computing ECM Solutions OpenAnnotateWe often receive requests from integrators or ECM customers that are looking for a way to add OpenAnnotate to their existing ECM infrastructure.
Buzz Marketing for Technology
MAY 22, 2013
Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat.
chiefmartech
DECEMBER 4, 2017
But as they walked me through their deck, there was another finding of theirs that made me almost fall out of my chair: Amazon and Google have now each jumped into the lead of major martech categories. Amazon has 119% greater adoption than Salesforce Demandware.
Biznology
AUGUST 22, 2013
Cover via Amazon. The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. s market-leading iPad, and more of a bid to battle with Amazon’s Kindle Fire,” he said in a statement.
Technology Services Group
DECEMBER 13, 2017
Our topic “Alfresco and AWS – Disrupting Legacy Content Services” presented our thoughts on how the combination of a movement to the cloud, specifically Amazon’s cloud, along with the additional content created by digital transformation is disrupting the main Legacy ECM vendors.
KEO Marketing
FEBRUARY 11, 2015
Amazon seems to be particularly interested in catering to business customers, as it has made continued efforts recently to enhance and expand its suite of business products. email marketing Amazon google keo marketing
Biznology
JULY 24, 2017
Amazon.com facts are especially relevant now; with Amazon making some of the most expensive company acquisitions in the most unlikely industries, there is lots of speculation as to why and what is really going on. ” along with Amazon’s website address. Amazon is offering $13.7
Fathom
DECEMBER 11, 2014
The 3 major themes are millennial brand engagement on social media, online holiday shoppers and Amazon rankings. 1 Amazon rankings. What’s even more interesting is that Compete also recently reported that on average, 35% of consumers click the first Amazon shopping search result.
Buzz Marketing for Technology
JULY 13, 2009
I was just searching on Amazon for my new book Facebook Marketing for Dummies (Wiley) which is due out in late August. And I was looking at the “personalized recommendations” that Amazon provided me.
Modern Marketing
AUGUST 8, 2016
Despite 90% of retail sales still happening in brick and mortar stores, it’s clear that Amazon and other data-driven e-tailers are changing the face of retail. The Amazon Effect Today’s shopper journey is far different than it used to be.
Hubspot
MAY 3, 2018
It’s impossible to be an online merchant and not have a point of view on Amazon. Love them, hate them, or something in-between -- you all have a relationship with Amazon. That same summer, Jeff Bezos left his job on Wall Street to move to Seattle and found Amazon.
Altitude Branding
FEBRUARY 5, 2018
Maybe you’ve tried a few things through the Amazon Affiliates Program, but you aren’t earning any commission as of yet, not even a few cents. The idea behind the Amazon Affiliate program is to persuade people to go to Amazon and buy products.
chiefmartech
JUNE 18, 2017
The easy answer, of course, is that they’ll both be controlled by Jeff Bezos and the rapidly evolving Amazon empire. But in my worldview, Amazon’s $13.7 Through that lens, what do Amazon Alexa and Whole Foods have in common?
Biznology
OCTOBER 10, 2011
If you’re like me, you spend a lot of time looking at how Amazon does business. Amazon seemingly sells everything under the sun and they have been the standard for e-Commerce innovation since–well, since e-Commerce has existed. Image by Creative Tools via Flickr.
Contently
SEPTEMBER 23, 2016
ProPublica: Amazon Says It Puts Customers First. Next time you go to buy something on Amazon, keep an eye on what pops up first. Oftentimes, as this ProPublica investigation found, it’s not the cheapest item (as Amazon has repeatedly said is the case), but the one either sold by or “fulfilled by” Amazon itself. The post Amazon’s Algorithm, and 4 Other Stories You Should Read appeared first on The Content Strategist.
Aspidistra
FEBRUARY 8, 2018
Launched in 2015, Amazon Business is the B2B version of the familiar online consumer marketplace and now boasts over a million customer accounts, more than 45,000 active sellers, and over 10 million products for sale. These are just some of the pros and cons of selling through Amazon Business.
Hubspot
DECEMBER 5, 2017
One of the latest was last week's AWS re:Invent , where Amazon announced a new suite of AI-enabled technology designed with businesses in mind. Is Amazon trying to creep into Google's territory? What's Amazon Web Services Doing With AI? What Is Amazon Comprehend?
Biznology
JANUARY 20, 2011
This week LivingSocial, the leading Groupon daily deal competitor, ran a deal for $20 gift card on Amazon for $10. The Great Amazon Gift Card Giveaway will likely be heralded as the second most important day in the history of LivingSocial. It's the day that Amazon invested $175 million into LivingSocial not so long ago. I wrote about this over at Marketing Pilgrim and at the time I discussed the implications of this move by Amazon. What else does Amazon have?
Fathom
AUGUST 12, 2014
About 80 million people visit Amazon each month with (mostly) the intent to buy. Amazon gives you the platform to get your product(s) in front of these potential buyers who might not have heard of you. Create your Amazon Seller Account. Are they doing Fulfillment by Amazon?
Fathom
JUNE 1, 2016
Thankfully there’s Amazon to make e-commerce easy, right? Unfortunately, navigating e-commerce on Amazon can feel about as effortless as navigating the Amazon rainforest itself. Finding success on Amazon is possible, though–it just depends on the effort and precision you choose to approach your Amazon e-commerce strategy with. With a strong strategy, though, you could increase your Amazon sales by 650%. Obtain Quality Reviews via Amazon Vine.
Content Standard
OCTOBER 18, 2017
When Amazon bought Whole Foods earlier this year, it put the entire grocery industry—really, the entire retail industry—on notice. It’s hard to fault Amazon as far as business decisions go: According to Seeking Alpha , the $13.4 In some stores, Amazon Lockers have been installed.
Content Marketing Institute
OCTOBER 7, 2017
Google and Amazon begin the war to end all wars, while Twitter is wasting everyone’s time by going to 280 characters. 25:00 ): Google pulls YouTube off the Amazon Echo Show. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
Hubspot
APRIL 25, 2018
This week is big on news from Amazon -- from Robots, to user numbers, to in-car deliveries. We Finally Know How Many Prime Members Amazon Has. Amazon Prime is a paid subscription model ( for an annual fee of $99, or $12.99 Amazon Might Be Building an In-Home Robot.
Hubspot
FEBRUARY 5, 2016
Every news outlet in the world is telling Amazon that they’re doing this ecommerce thing all wrong. If you haven’t yet heard, Amazon “plans” to open three hundred brick-and-mortar bookstores throughout the United States and, ostensibly, several other countries. Maybe Amazon’s Laughing.
Smashmouth Marketing
NOVEMBER 30, 2008
Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk. From the FAQ page: "Amazon Mechanical Turk is a marketplace for work that requires human intelligence.
Smashmouth Marketing
NOVEMBER 29, 2008
Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk. From the FAQ page: "Amazon Mechanical Turk is a marketplace for work that requires human intelligence.
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