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Will Amazon Prime’s switch to an ad-supported model lose viewers?

illumin

Amazon Prime is switching to an ad-supported business model in 2023. Even though the introduction of ads to streaming services like Amazon Prime may be fraught with unhappy users, they are still likely to pay for on-demand streaming over cable television. Will Amazon Prime members keep watching? The answer?

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Meta partners with Amazon to streamline advertisers’ conversions

Martech

Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. What Amazon is saying. Shoppers in the U.S. Why we care. ” Get MarTech! .”

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Amazon Drive Review

The Daily Egg

Amazon Drive isn’t the most feature-packed cloud storage solution on the market, but it’s still a good option for photo storage and. The post Amazon Drive Review appeared first on The Daily Egg.

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Amazon ad services revenue up 26% to $12 billion in Q3

Martech

Amazon generated $12.06 Amazon’s exceptional performance is the latest sign digital advertising is experiencing a robust resurgence following the economic downturn. However, Amazon’s ad sales surpassed this by $460 million. The post Amazon ad services revenue up 26% to $12 billion in Q3 appeared first on MarTech.

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The Retailer’s Guide to Marketing Data

Real-world examples from cutting edge retailers like Amazon, Lands’ End, & Boden. You’ll learn: How to leverage consumer data to boost marketing ROI & customer acquisition. Techniques to build personalized campaigns & find the best prospects.

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Amazon strikes pioneering deal with UK publisher in response to third-party cookie deprecation

Martech

Amazon has secured a landmark deal with Reach, the UK’s largest publisher, to access customer data for targeted advertising. The agreement will see Reach share “contextual” first-party data with Amazon, such as information about the articles people are viewing. Amazon will then use this data to enhance targeted advertising on the U.K.

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Amazon to allow merchants to email customers directly

Martech

Amazon is launching Tailored Audiences, a tool that will enable sellers to send free emails to customers and monitor results. The announcement came at Amazon’s Accelerate conference this week. In the past, Amazon has been reluctant to allow third-party merchants to directly contact Amazon customers. In your inbox.

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Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

You’ve heard of Amazon and Vanguard, two of the most successful customer-focused businesses in the world, but have you heard Jim Collins’ Flywheel Effect? You might be surprised to learn that neither of these businesses would be where they are today without it.