Amazon Prime Day: First Thoughts

eDataSource

Amazon’s fifth annual high-impact Prime Day event formally launched today, July 15 th , with news-hype worthy of the massive event it has become. Those are robust numbers for sure, but they’re also what we’ve come to expect from Amazon.

What Amazon’s Marketing Strategy Can Teach SMB Owners

Single Grain

And if there is one industry leader that can teach you many strategies about effective marketing and business expansion, it is undoubtedly Amazon. So what was so special about Amazon’s marketing strategy that made the company such a huge a success?

SMB 78

How to Improve Your Amazon Ads to Increase Sales

Single Grain

Amazon is the first place people go to when they shop online. According to Statista , over 197 million people around the world shop on Amazon each month (that’s more than the entire population of Russia!): Who Should Advertise on Amazon? Types of Amazon Ads.

Amazon telegraphs the next step in pharmacies

Biznology

Jeff Bezos famously remarked once that “Your margin is my opportunity”–meaning that Amazon will relentlessly target high-margin businesses as its means to expand. But Amazon must keep conquering new industries to maintain its breakneck growth pace.

Amazon 123

How to Use Amazon Reviews for Content and Product Development

Single Grain

To say that Amazon is an e-commerce giant is something of an understatement. According to eMarketer data, Amazon has nearly 50% of the retail market in the United States, putting it squarely at #1 for online sales. If you sell on Amazon, you know how valuable product reviews can be.

What Brands Can Learn From Amazon Prime Day

Adaptly

Amazon’s annual Prime Day only started in 2015, but it already shares the same popularity as other consumer-driven holidays, like Black Friday and Cyber Monday. Typically scheduled in July, this global shopping event promises a day and a half of huge deals for Amazon Prime members. The post What Brands Can Learn From Amazon Prime Day appeared first on Adaptly.

Amazon Shuts Down Minnesota Affiliates

Webbiquity

It’s official—Amazon will close affiliate accounts in the state of Minnesota due the state legislature’s recent passage of an online sales tax bill.

Amazon 269

Amazon Listing Optimization - How to Increase Sales on Amazon

SEMrush

If you want to understand the principles of Amazon listing optimization and how to increase sales on Amazon this article will give you the strategies and best practices to help your listings be successful. Providing a high-level view of strategy to the specific element applications, you will come away with a breadth of knowledge that will be sure to take your Amazon sales to the next level. Amazon SEO

Want to innovate like Amazon? Here’s their formula

chiefmartech

You can’t escape Amazon in the digital economy. A week ago at the MIT Platform Strategy Summit , Dirk Didascalou , vice president of IoT at Amazon Web Services (AWS), laid out their approach to innovating at scale. Amazon has developed some quirky rituals for building products.

Amazon 111

The Marketing Potential on Amazon

Navigate the Channel

Part of the reason that Amazon stock has gone through the roof is that people are finally beginning to realize its potential as a marketing platform as well as a retail space. Some marketers who are stuck in 2010 may still view Amazon as a platform that is made solely for e-commerce.

B2B Buyers Know Their Customers. Does Amazon?

Martech Advisor

Amazon is expanding into B2B purchasing with Amazon Business, utilizing their famed efficient global distribution for broad range B2B product shipping. So, when Amazon Business comes calling in your market, is the only option to get out?

Amazon DSP vs. Sponsored Ads: Differences & Opportunities for Advertisers

Adaptly

Many consumer journeys begin and end on Amazon. In addition to buying products on Amazon, 80% of US and UK customers have used the platform to search for and compare products. The post Amazon DSP vs. Sponsored Ads: Differences & Opportunities for Advertisers appeared first on Adaptly. The platform has evolved into much more than an ecommerce marketplace, also serving as a destination for inspiration, exploration, and research.

Dressed for Success: How Apparel Brands Can Maximize Impact on Amazon

Adaptly

The post Dressed for Success: How Apparel Brands Can Maximize Impact on Amazon appeared first on Adaptly. Blog always-on advertising Amazon Amazon ads Amazon advertising Amazon Prime Amazon Sponsored Ads apparel apparel advertising digital advertising digital marketing e-commerce ecommerce fashion fashion advertising fashion marketing full-funnel advertising full-funnel marketing online marketplaces online shopping paid social Prime Wardrobe Sponsored Ads

How Brands Can Increase Their CRO with Amazon Keywords

readwrite

The post How Brands Can Increase Their CRO with Amazon Keywords appeared first on ReadWrite. Branding Entrepreneurs Marketing Amazon CRO e-commerce page rankings SEO

9 Simple Tips for Boosting Sales on Amazon

Marketing Insider Group

As we quickly approach Cyber Monday and the rest of the holiday shopping season, many ecommerce retailers are focused on developing and implementing strategies that will help them boost sales on what has arguably become the most popular and most well-trusted online shopping store in the United States: Amazon. The post 9 Simple Tips for Boosting Sales on Amazon appeared first on Marketing Insider Group.

Amazon 154

The Real Success of Amazon’s Prime Days

DivvyHQ

No, not Flag Day or International Kissing Day (not to be confused with National Kissing Day) but Amazon Prime Day. While there was no parade – or trimming of the Prime Day tree – make no mistake, Amazon’s two-day shopping festivus is big enough to take on holiday status.

Weekend Reading: “Be Like Amazon” by Bryan Eisenberg

Marketing Insider Group

Williams) of Be Like Amazon: Even a Lemonade Stand Can Do It. The post Weekend Reading: “Be Like Amazon” by Bryan Eisenberg appeared first on Marketing Insider Group. For the 137th episode of The Marketing Book Podcast, I interviewed Bryan Eisenberg co-author (with Jeffrey Eisenberg and Roy H. I haven’t read a book like this since Who Moved My Cheese. It’s that smart and ingeniously written. The setting for the short […].

Amazon 156

Weekly Wisdom with Evan Facinger: How to Maximize Profitability with the Amazon FBA Calculator

SEMrush

Wanting to sell on Amazon? Find out about Amazon‘s FBA program, Fulfillment By Amazon, and learn how to see if FBM, Fulfillment By Merchant is better for you. Evan Facinger walks you through how to use Amazon tools to determine the best way to sell on their platform.

Amazon Is Coming To Eat Your Lunch!

Liveintent

There are many that applaud Amazon’s efforts to take on the duopoly of Google and Facebook as businesses look to lessen their dependence on the two. In Q1 of this year, Amazon reported profits of $1.6B —which was more than 2X their profits in the same timeframe the prior year.

Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

I kid you not: even though Amazon predated the whole Web 2.0 Think now about Amazon in its early days. It was to grow fast – so that it could be as big as the Amazon river for the online retail world. amazon.com (Photo credit: soumit).

7 Pro Tips for Retailers to Capitalize on Amazon’s Prime Day

Single Grain

Since its 2015 debut, Amazon’s Prime Day has become one of the biggest sales events on the e-commerce calendar. of Amazon’s total sales for 2018. During Prime Day, Amazon slashes prices on thousands of its products, exclusively for Prime subscribers. Amazon Prime Day.

Amazon Textract for Full Text Search

Technology Services Group

TSG had added Amazon Textract to our ECM offerings for Alfresco, Documentum, Hadoop and DynamoDB as well as our search offerings with Solr and Elastic Search. For this post, we will discuss and demonstrate how Amazon Textract can be leveraged as a modern OCR indexing engine for […].

Amazon Buys Whole Foods: It's Not About Groceries

Customer Experience Matrix

Most of the comments I’ve seen about Amazon ’s acquisition of Whole Foods have described it as Amazon (a) expanding into a new industry (b) continuing to disrupt conventional retail and (c) moving more commerce from offline to online channels. Those are all true, I suppose, but I felt they missed the real story: this is another step in Amazon building a self-contained universe that its customers never have to leave. This has nothing to do with Amazon being evil.

Amazon 172

Weekly Wisdom with Evan Facinger: Improve Product Ranking with Amazon Advertising

SEMrush

Evan Facinger breaks down some advanced strategies on how to improve product ranking with Amazon Advertising. Amazon SEO Weekly Wisdom

DocFinity – Migrating to Amazon S3

Technology Services Group

TSG is currently working with an insurance client migrating from DocFinity to the Amazon cloud. This post will describe how TSG is assisting the client move to a more modern solution with Amazon Web Services and specifically Amazon S3 leveraging our OpenMigrate migration framework.

7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon

Marketing Insider Group

Depending on your niche, you might be competing against monsters like Amazon, Target, New Egg, or other well-established players. As a ecommerce… The post 7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon appeared first on Sellbrite.

Amazon 206

Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon

Contently

While established players like Adobe, Salesforce, and Marketo are rarely mentioned in the same breath as tech’s “ Frightful Five “—Facebook, Google, Amazon, Apple, and Microsoft—there is increasing evidence that tech’s giants are eyeing martech.

Amazon 126

How Amazon Dominated Black Friday & Cyber Monday 2015

Fathom

Take Notes, Consumer Brands: How Amazon Crushed the 2015 Holiday Season. As I was watching the video, Amazon immediately stood out in my mind as one of the top retail leaders on the forefront of that broadening, evolving marketing space. So, What’s Amazon’s Big Secret?

Amazon Acquires Whole Foods: A Big Win for Unified Commerce

Aberdeen

On June 16, 2017, Amazon announced its intent to acquire Whole Foods Markets. One More Step in Amazon’s (Unstoppable?) It’s important to remember that this isn’t Amazon’s first entry into the brick-and-mortar world. What Amazon Gets from the Deal.

Google and Amazon race to the bottom for tablet sales

Biznology

Cover via Amazon. The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. s market-leading iPad, and more of a bid to battle with Amazon’s Kindle Fire,” he said in a statement.

Amazon 147

Inside Amazon’s Approach to Data and People-Based Marketing

Liveintent

Amazon was responsible for 44% of all US ecommerce sales last year and net revenue was almost $178 billion , up from $135.99 CEO Jeff Bezos, recently announced that Amazon Prime had exceeded 100 million paid Prime members globally – 64% of members reportedly make up U.S. It’s no secret Amazon is a business worth taking cue from. In 2016 Amazon had surpassed Google as the search engine specifically for shopping. Amazon knows its peeps and you should too.

Weekly Wisdom with Evan Facinger: Amazon Advertising Bulk Operations

SEMrush

When you are running a large Amazon campaign on multiple ad accounts at the same time, you can find yourself spending a lot more time than you should clicking between different screens and doing repetitive adjustments over and over.

Amazon DynamoDB – Can it do ECM?

Technology Services Group

In discussing our next steps as part of our Amazon Web Services practice, one exciting item TSG is pursuing this quarter will be focused on Amazon DynamoDB and adding Enterprise Content Management capabilities. Amazon DynamoDB ECM Solutions

FileNet – Migrating to Amazon S3

Technology Services Group

Amazon FileNetWe had an interesting call with an insurance client yesterday currently on FileNet but looking for ways to start to move away from FileNet to a more modern solution, preferably in the cloud.

Holiday Tips for Amazon Sellers: An Interview with Robyn Johnson

SEMrush

When it comes to learning about selling on Amazon, there is one expert I think of, Robyn Johnson. Robyn gave us a ton of information Amazon sellers can use. With the holiday season in full swing, we thought it would be a good idea to get some tips that could help our community out.

Amazon 107

How to Create a Profitable Amazon Marketing Strategy for 2019

Hubspot

In today’s e-commerce universe, Amazon is a behemoth.We But today’s consumers don’t just use Amazon to buy stuff. Have you utilized Amazon for any of these purposes? Amazon has over 310 million active users , including 90 million U.S.-based Amazon Enhanced Brand Content.

Tips for Manufacturing Marketing in the Age of Amazon

SmartBug Media

Amazon has emerged as a household name and the Amazon Effect has radically changed the way businesses deliver products. Amazon’s market share will continue to dominate: 80 percent of e-commerce growth in 2018 was attributed to Amazon's empire.