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Adobe, Amazon and Salesforce in this week’s AI martech releases

Martech

Adobe finally moved Firefly out of beta and into its products, Salesforce added a chatbot to all of its apps and Amazon gave sellers a text generator. Salesforce unveils Einstein Copilot, a chatbot for all its apps SAS embraces generative AI for marketing Amazon added generative AI to help sellers write product descriptions.

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Amazon Advertising Case Studies: The Best E-Commerce Strategies

Single Grain

Amazon Advertising case studies are a great way to illustrate how this powerful platform can help your e-commerce brand reach millions of potential customers and drive sales. As the world’s largest online marketplace, Amazon offers a wide range of advertising options that can be customized to suit your brand’s needs and budget.

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Amazon to allow merchants to email customers directly

Martech

Amazon is launching Tailored Audiences, a tool that will enable sellers to send free emails to customers and monitor results. The announcement came at Amazon’s Accelerate conference this week. In the past, Amazon has been reluctant to allow third-party merchants to directly contact Amazon customers. In your inbox.

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Building on B2B Sales With Amazon Business

Navigate the Channel

Amazon Business’ sales accounted for 1.4 And although, by 2025, Amazon Business’ market share will grow to 2.4 Maybe it’s a perception of Amazon as a small-business enemy, or maybe it’s the realization that Amazon was a business saver during the pandemic, but B2B business owners are conflicted over Amazon’s value.

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The Retailer’s Guide to Marketing Data

Real-world examples from cutting edge retailers like Amazon, Lands’ End, & Boden. You’ll learn: How to leverage consumer data to boost marketing ROI & customer acquisition. Techniques to build personalized campaigns & find the best prospects.

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Amazon announces AWS Clean Rooms

Martech

This week, Amazon announced AWS Clean Rooms, a service that will enable customers who use AWS Advertising and Marketing, as well as other data and media partners, to build data clean rooms. The post Amazon announces AWS Clean Rooms appeared first on MarTech. Media partnerships. Dig deeper: Why we care about data clean rooms.

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Amazon SEO: How to Rank Your Products on Amazon

SEMrush

Amazon SEO is an important part of improving your product listing ranks. In this guide, we‘ll discuss what Amazon SEO is, how it works, and how to get started today.

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Building a Research Flywheel: A Helpful Guide for Product Managers & Their Teams

Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset

You’ve heard of Amazon and Vanguard, two of the most successful customer-focused businesses in the world, but have you heard Jim Collins’ Flywheel Effect? You might be surprised to learn that neither of these businesses would be where they are today without it.