Amazon DSP vs. Sponsored Ads: Differences & Opportunities for Advertisers

Adaptly

Many consumer journeys begin and end on Amazon. In addition to buying products on Amazon, 80% of US and UK customers have used the platform to search for and compare products. The post Amazon DSP vs. Sponsored Ads: Differences & Opportunities for Advertisers appeared first on Adaptly. The platform has evolved into much more than an ecommerce marketplace, also serving as a destination for inspiration, exploration, and research.

Amazon Listing Optimization - How to Increase Sales on Amazon

SEMrush

If you want to understand the principles of Amazon listing optimization and how to increase sales on Amazon this article will give you the strategies and best practices to help your listings be successful. Providing a high-level view of strategy to the specific element applications, you will come away with a breadth of knowledge that will be sure to take your Amazon sales to the next level. Amazon SEO

Amazon telegraphs the next step in pharmacies

Biznology

Jeff Bezos famously remarked once that “Your margin is my opportunity”–meaning that Amazon will relentlessly target high-margin businesses as its means to expand. But Amazon must keep conquering new industries to maintain its breakneck growth pace.

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The Marketing Potential on Amazon

Navigate the Channel

Part of the reason that Amazon stock has gone through the roof is that people are finally beginning to realize its potential as a marketing platform as well as a retail space. Some marketers who are stuck in 2010 may still view Amazon as a platform that is made solely for e-commerce.

Amazon Shuts Down Minnesota Affiliates

Webbiquity

It’s official—Amazon will close affiliate accounts in the state of Minnesota due the state legislature’s recent passage of an online sales tax bill.

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DynamoDB – Amazon Web Services 11 Billion Document Benchmark

Technology Services Group

TSG started a 11 Billion Document Benchmark with DynamoDB last Friday to test and verify the power of Amazon Web Services as well as the TSG ECM products on an unprecedented scale. Amazon DynamoDB Elastic APM

How to Create a Profitable Amazon Marketing Strategy for 2019

Hubspot

In today’s e-commerce universe, Amazon is a behemoth.We But today’s consumers don’t just use Amazon to buy stuff. Have you utilized Amazon for any of these purposes? Amazon has over 310 million active users , including 90 million U.S.-based Amazon Enhanced Brand Content.

Attract More Buyers with Amazon's Enhanced Brand Content

Hubspot

Amazon is the fifth biggest retailer in the UK, accounting for £4 of every £100 spent. The other top spots are all taken by the 'Big Four' supermarkets, making Amazon's success particularly impressive. Amazon is one of the most popular sites for virtually every retail sector.

Weekly Wisdom with Evan Facinger: How to Maximize Profitability with the Amazon FBA Calculator

SEMrush

Wanting to sell on Amazon? Find out about Amazon‘s FBA program, Fulfillment By Amazon, and learn how to see if FBM, Fulfillment By Merchant is better for you. Evan Facinger walks you through how to use Amazon tools to determine the best way to sell on their platform.

Amazon DynamoDB – Can it do ECM?

Technology Services Group

In discussing our next steps as part of our Amazon Web Services practice, one exciting item TSG is pursuing this quarter will be focused on Amazon DynamoDB and adding Enterprise Content Management capabilities. Amazon DynamoDB ECM Solutions

The Ultimate Guide to Amazon Advertising

Hubspot

In 2018, the advertising duopoly of Google and Facebook seemed to dominate the market once again, owning 37% and 20% of the pie, respectively , while Amazon owned a measly 7%. However, if you dig a little deeper into the numbers, Amazon isn’t actually the third wheel in this equation.

The Ultimate Guide to Selling on Amazon in 2019

Hubspot

You might think most consumers start their online shopping sessions with a visit to Google, but according to a poll conducted by NPR and Marist , Amazon is actually the most common starting point for online shoppers. The Ultimate Guide to Selling on Amazon in 2019. Amazon Kindle.

The Two-Step Process for Getting Genuine Reviews on Amazon

Hubspot

If you sell products on Amazon, the same principle applies. Reviews are crucial for driving sales on Amazon. Read on to learn how to get Amazon reviews with integrity. How to Get Reviews on Amazon. Amazon Marketing

FileNet – Migrating to Amazon S3

Technology Services Group

Amazon FileNetWe had an interesting call with an insurance client yesterday currently on FileNet but looking for ways to start to move away from FileNet to a more modern solution, preferably in the cloud.

Amazon Is Coming To Eat Your Lunch!

Liveintent

There are many that applaud Amazon’s efforts to take on the duopoly of Google and Facebook as businesses look to lessen their dependence on the two. In Q1 of this year, Amazon reported profits of $1.6B —which was more than 2X their profits in the same timeframe the prior year.

Weekend Reading: “Be Like Amazon” by Bryan Eisenberg

Marketing Insider Group

Williams) of Be Like Amazon: Even a Lemonade Stand Can Do It. The post Weekend Reading: “Be Like Amazon” by Bryan Eisenberg appeared first on Marketing Insider Group. For the 137th episode of The Marketing Book Podcast, I interviewed Bryan Eisenberg co-author (with Jeffrey Eisenberg and Roy H. I haven’t read a book like this since Who Moved My Cheese. It’s that smart and ingeniously written. The setting for the short […].

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Are Amazon 'Sponsored Products' Ads Worth It?

Hubspot

According to a 2016 survey of 2,000 consumers , 55% of people actually skip Google altogether and start their online shopping searches directly on Amazon. Google still remains the top search tool for B2B purchases and services, but Amazon is steadily overtaking them in the B2C market.

9 Simple Tips for Boosting Sales on Amazon

Marketing Insider Group

As we quickly approach Cyber Monday and the rest of the holiday shopping season, many ecommerce retailers are focused on developing and implementing strategies that will help them boost sales on what has arguably become the most popular and most well-trusted online shopping store in the United States: Amazon. The post 9 Simple Tips for Boosting Sales on Amazon appeared first on Marketing Insider Group.

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Enterprise Social Networking Platforms: Think Amazon, Not Facebook

Biznology

I kid you not: even though Amazon predated the whole Web 2.0 Think now about Amazon in its early days. It was to grow fast – so that it could be as big as the Amazon river for the online retail world. amazon.com (Photo credit: soumit).

Amazon Textract and OpenText Capture Recognition Engine (RecoStar) Comparison

Technology Services Group

As part of our R&D effort into Amazon Textract with Alfresco, TSG conducted some initial research on the quality of the OCR results of Textract on a sample set of images from a real-world TSG client. Amazon OpenContent Management Suite

Amazon Buys Whole Foods: It's Not About Groceries

Customer Experience Matrix

Most of the comments I’ve seen about Amazon ’s acquisition of Whole Foods have described it as Amazon (a) expanding into a new industry (b) continuing to disrupt conventional retail and (c) moving more commerce from offline to online channels. Those are all true, I suppose, but I felt they missed the real story: this is another step in Amazon building a self-contained universe that its customers never have to leave. This has nothing to do with Amazon being evil.

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Weekly Wisdom with Evan Facinger: Improve Product Ranking with Amazon Advertising

SEMrush

Evan Facinger breaks down some advanced strategies on how to improve product ranking with Amazon Advertising. Amazon SEO Weekly Wisdom

5 Ways to Figure Out What to Sell on Amazon

Hubspot

internet users starting their product searches on Amazon in 2018 (compared to just 35% who started on Google), it's no wonder you want to sell a product on one of the internet's most profitable sites. But the wide assortment of products available on Amazon likely makes you apprehensive.

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

Amazon. Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. But after unveiling how it plans to do so—by fulfilling online orders in its own stores—Wal-Mart became Amazon’s first serious threat.

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Email Marketing: Amazon Launches Workmail

KEO Marketing

Amazon seems to be particularly interested in catering to business customers, as it has made continued efforts recently to enhance and expand its suite of business products. email marketing Amazon google keo marketing

FileNet Migration to Amazon Web Services – Why now more than ever?

Technology Services Group

TSG is currently finalizing a case study on a client that has successfully moved from an legacy on-premise FileNet system to Amazon Web Services. Amazon Cloud Computing CMOD ECM Landscape

Inside Amazon’s Approach to Data and People-Based Marketing

Liveintent

Amazon was responsible for 44% of all US ecommerce sales last year and net revenue was almost $178 billion , up from $135.99 CEO Jeff Bezos, recently announced that Amazon Prime had exceeded 100 million paid Prime members globally – 64% of members reportedly make up U.S. It’s no secret Amazon is a business worth taking cue from. In 2016 Amazon had surpassed Google as the search engine specifically for shopping. Amazon knows its peeps and you should too.

7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon

Marketing Insider Group

Depending on your niche, you might be competing against monsters like Amazon, Target, New Egg, or other well-established players. As a ecommerce… The post 7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon appeared first on Sellbrite.

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Amazon Acquires Whole Foods: A Big Win for Unified Commerce

Aberdeen

On June 16, 2017, Amazon announced its intent to acquire Whole Foods Markets. One More Step in Amazon’s (Unstoppable?) It’s important to remember that this isn’t Amazon’s first entry into the brick-and-mortar world. What Amazon Gets from the Deal.

How Amazon Dominated Black Friday & Cyber Monday 2015

Fathom

Take Notes, Consumer Brands: How Amazon Crushed the 2015 Holiday Season. As I was watching the video, Amazon immediately stood out in my mind as one of the top retail leaders on the forefront of that broadening, evolving marketing space. So, What’s Amazon’s Big Secret?

Holiday Tips for Amazon Sellers: An Interview with Robyn Johnson

SEMrush

When it comes to learning about selling on Amazon, there is one expert I think of, Robyn Johnson. Robyn gave us a ton of information Amazon sellers can use. With the holiday season in full swing, we thought it would be a good idea to get some tips that could help our community out.

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Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon

Contently

While established players like Adobe, Salesforce, and Marketo are rarely mentioned in the same breath as tech’s “ Frightful Five “—Facebook, Google, Amazon, Apple, and Microsoft—there is increasing evidence that tech’s giants are eyeing martech.

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Google and Amazon race to the bottom for tablet sales

Biznology

Cover via Amazon. The pricing war initiated by Google and Amazon, regarding the low price at which tablets are sold, does not reflect their full costs. s market-leading iPad, and more of a bid to battle with Amazon’s Kindle Fire,” he said in a statement.

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It’s the Experience: Amazon Reaches Beyond The Screen

Liveintent

Why would Amazon, which is tearing up retail online, be creating real-world retail experiences, popping up Amazon stores all over and paying $13.7 Last year Amazon vaulted to the lead of US ecommerce sales, grabbing a 28% share, up from 20% in 2013, according to the annual Internet Trends report by Mary Meeker. Amazon, Meeker noted, is the primary way people search online for products, besting that other search giant, Google. Amazon knows this, we’re sure.

How to Create Your Own Brand on Amazon

Altitude Branding

How would you like to open an Amazon store filled with products bearing your own brand labels? At this point, it would be in your best interest to understand the benefits of letting Amazon fulfill your orders.

What Amazon Can Teach You About Email Marketing: 4 Key Lessons

Hubspot

Amazon is currently one of the world’s most valuable companies. From humble beginnings in Jeff Bezos’ garage in 1994, Amazon has grown into one of the most valuable companies in the world, as well as the second US company ever to reach a $1 trillion market valuation.

Amazon and Email Marketing: Servers in the Ether

Goolara

For anyone interested in migrating an in-house server to Amazon Web Service (AWS), the question remains: How do I migrate my email marketing system and send email from an Elastic Compute Cloud (EC2) instance? Amazon’s Cloud. Cloud Email marketing Amazon Web Services EC2 IaaS RDS

What price success? The outrage over Amazon

TaylorMadeIn KEW

Like many people this past week, I was appalled by the New York Times article ‘Inside Amazon: Wrestling Big Ideas in a Bruising Workplace’. After all, Amazon just sells ‘things’. Amazon simply couldn’t remain successful otherwise. Is Amazon really such an exception?

How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube

ScribbleLive

However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram. Here’s a closer look at how to optimize for intent on specific platforms: AMAZON. Many consumers come to Amazon first when they are looking for products online.

Is Amazon Really Gaining on Google's Search Traffic? [New Data]

Hubspot

There's been some speculation that Amazon might be creeping into Google's (search) territory. Amazon has showed some promise of potentially overtaking Google's paid ads business, and its market share of product searches (54%) outnumbers that of Google's (46%).