Four Benefits of Social Media Marketing

Webbiquity

Social media marketing has come a long way over the past decade. Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits of social media marketing. Social networks are not a broadcast channel.

10 Examples of B2B Companies Using Social Media Successfully

KoMarketing Associates

B2B companies are doubling down on social media and it’s paying off. Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options.

PR and Social Media: How to Adapt Your PR Strategy

B2B PR Sense

Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands.

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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit?

How B2B Marketing is Changing in 2018

lead generation tactic, followed by social media. It’s viewed as the most effective lead gen tactic, followed by social media. year, followed by social media. of highly qualified leads, including media. content marketing, social media) used to.

How to Hire The Perfect Person To Run Your Social Media

Act-On

Are you thinking about hiring a social media expert to help with (or run) your social marketing? Social Media Marketing hiring recruiting recruitment social marketing social media social media experts social media for business social media marketing

B2B Social Media Strategies for 2019

KoMarketing Associates

Considering the second quarter of 2019 is about to come to an end, I thought it would be great to cover a few B2B social media strategies to help you boost your performance and give you some ideas to test through the end of the year. Paid Social Media for B2B.

Study: Marketers Still Face Challenges with Strategic Social Media Marketing

KoMarketing Associates

Many marketers are turning to social media to appeal to their target audience, but new research shows they still face a number of challenges when it comes to strategizing and implementing this tactic. Customers Want Marketers to Use Social to Connect.

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

The Guide To Social Media Marketing Automation

Webbiquity

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Social media platforms and practices evolve constantly.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

How email and social media can supercharge your lead generation strategies. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

7 Ways B2Bers Can Rock Lead Gen Via Social Media

Act-On

You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website?

The Future of Social Media

Marketing Insider Group

Social networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow. The post The Future of Social Media appeared first on Marketing Insider Group. Social Media

B2B Video Marketing Trends Shaping Social Media

KoMarketing Associates

It comes as no surprise that video is taking over social media. With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored. Live Video for Social Media.

5 Reasons B2B Companies Should Use Social Media Marketing

Marketing Insider Group

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. Despite the advantages of social media marketing, […]. Social Media

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. The modern era of MarTech is great, isn't it? and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages.

How to Understand Social Media Marketing Metrics

Reachforce

Explaining to the boss why your social media methods are a must-have requires more than just your word. Social MediaIt needs data to back it up.

5 Types of Social Media Content that Drives B2B Results

KoMarketing Associates

A common challenge in the B2B space is figuring out how to use social media to drive results. This is a valid question, as social media platforms are filled with social media content from B2C industries such as lifestyle and entertainment.

Report: Marketers Continue to Struggle to Measure Social Media ROI

KoMarketing Associates

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8

10 Questions You Need to Answer with a B2B Social Media Audit

KoMarketing Associates

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media.

Five social media courses make one social media strategy meal

Biznology

Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto.

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What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives.

Seven Key Categories of Social Media Marketing Tools

Webbiquity

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools.

Social Media Statistics Marketers Need to Know [Infographic]

Marketing Insider Group

billion social media users around the globe, up from 2.46 Social media marketing is important to the success of every business, but it can be exhausting. The post Social Media Statistics Marketers Need to Know [Infographic] appeared first on Marketing Insider Group.

Why Social Media Is Important for Business Marketing

Marketing Insider Group

Let’s start with one simple fact: your business needs a social media presence. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your […].

Nine Social Media Marketing Stats You Can Use

Webbiquity

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Buyers appreciate business social media use. across all major social networks.

B2B Social Media Strategy Template

DrumUp

Conducting Buyer Persona Research Step 3: Create Your B2B Social Media Strategy a. Choose the Right Social Networks b. Create a Social. Table of Contents Introduction Step 1: Set Goals and Establish Metrics Step 2: Define Your Target Audience a. Buyer Personas b.

Influencer marketing is fully integrating with social media marketing strategy

Biznology

The RFP was for a year’s social media strategy consulting. ” Companies, brands, associations, and organizations are not separating out social media from influencer engagement. Influencer marketing is no longer an optional part of a social media campaign.

Social media strategy leaders: Lisa Marcyes

Biznology

How has your work brought you to where you are now, a leader in social media strategy? Loving the social aspect that communities offered so much, I transferred into a social media channel management role. Manage social influencer outreach. Welcome, Lisa !

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Social In Sixty Seconds.

Instagram Advertising Continues to Increase for Social Media Marketers

KoMarketing Associates

As marketers continue to look to social media to resonate with their target audience, new research shows that Instagram is leading the way as a top channel. Stories, in particular, also appear to be paying off for social media marketers.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 15 Best Social Media Tools by CodeGeekz.

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How to Write For Corporate Social Media Channels (And Expand Social Reach)

Marketing Insider Group

In corporate media you must provide a steady stream of quality content that will interest, excite and, oh yes, engage your audience. In the past, social was seen as a “nice-to-have” component to the business. But now more than ever, these social networks play a major role.

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Social media strategy leaders: Sarah Nilson

Biznology

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media.

8 Instagram Tools for Social Media Marketers

Marketing Insider Group

In today’s world, your business simply must exist and be active on social media if you want to succeed. Being on the most popular social media networks is essential, one of these networks being Instagram. ‘’The Social Media

Timing is everything in social media marketing

Biznology

I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. Don’t Just Call In Your Social Media. The post Timing is everything in social media marketing appeared first on Biznology.