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How to Target the Right Audience on Social Media

Marketing Insider Group

Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. Targeting the right audience on social media is the key to standing out and getting your message in front of the right people. After all, there are 5.22

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Measuring Social Media ROI: A Practical Guide for Businesses

WordAgents

Social media ROI (return on investment) measures the value a business gains from its investment in social media. Many businesses struggle with one question: How can you tell if social media efforts are actually working? Businesses need to connect social media work to outcomes that matter.

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How To Meet Modern Social Media Expectations Across Any Industry

WordAgents

Every business must build a strong presence on social media to stay relevant and competitive. Each business has a different goal, audience, and structure, and these differences should shape how they approach social media. Essentially, there are various social media needs for different business types.

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Transforming Social Media Marketing: The Power of Instagram Templates and AI Tools

Marketing Insider Group

Two innovations that are shaping the future of social media marketing are Instagram templates and AI-powered tools. In this article, we’ll explore how these tools are transforming the way companies approach social media marketing. Combining Instagram templates with AI tools creates a powerful synergy for businesses.

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3 Steps for Mastering B2B Demand Generation on Social Media

Speaker: Paul Slack, Vende Digital CEO

Spoiler Alert: Most B2B Companies are Engaging in Social Media the Wrong Way. Today, we all need to have a robust social presence, but most companies struggle to do it correctly. Discover how leading B2B companies are driving opportunities and revenue with social media by engaging buyers in the places they go to learn.

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The Future of E-commerce on Social Media

Marketing Insider Group

Social media is no longer just a place to connect with friends or scroll for entertainment. As platforms double down on in-app shopping and creators gain more influence over consumer decisions, the future of e-commerce on social media is being rewritten in real time.

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Paid Media vs. Organic Media: Which is Better for Your Brand?

Marketing Insider Group

Quick Takeaways: Paid media delivers fast results by boosting visibility through ads on social media, search engines, and websites. Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

How email and social media can supercharge your lead generation strategies. Why a deep understanding of your buyer’s problems will generate better leads. Why helpful, non-promotional content is the key to lead generation success. How inbound and outbound marketing should both be used.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". Whether you are a freelance social media manager, agency professional, or business owner, these advanced prompts will revolutionize your approach to social media management and deliver exceptional results.

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The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

In this era of social media, traditional ways of selling are not as effective as they used to be. As prospects become more proficient on social media, many organizations struggle to keep up, not knowing how to navigate the new digital landscape. How coaching will help your team build social selling habits.

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Get Higher-Quality B2B Leads That Convert!

Our disruptive technology platform uses social media activity, machine intel and data-driven personalization to transform B2B publishing and marketing. Aggregage has more than 140 B2B publications that deliver the most relevant industry content to senior-level, innovation-savvy professionals in many industries.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. The modern era of MarTech is great, isn't it? and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Wait a second - that wasn't part of the plan. Since when did a 1.5%

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Thinkers360 2022 B2B Thought Leadership Outlook Research

Thinkers360 is an opt-in network of the world’s foremost thought leaders — including academics, advisors, analysts, authors, consultants, executives, influencers and speakers — with over 100M followers on social media combined.