Marketing Insider Group

JUNE 24, 2024

Social media is more pervasive than ever, with nearly 5.1 From sharing life moments on Instagram to networking professionally on LinkedIn, social media has woven itself into the fabric of our daily lives. This belief results in the question: Is social media worth it?

Social Media 292

Social Media Media Privacy Paid Search Agency 292

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

Social Media 322

Social Media Work Management Marketing Management Media 322

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Social Media 318

Social Media Advertisements Advertising Spyware 318

Marketing Insider Group

JUNE 5, 2023

Now, it’s all about mastering the art of capturing attention on social media platforms, where cat videos and viral challenges can make or break your online presence. Now that robots are answering users’ burning questions, we need to cover all of our bases – and that means prioritizing social media SEO.

Social Media 358

Social Media SEO Media Keywords 358

Marketing Insider Group

NOVEMBER 18, 2024

Creating a social media content calendar brings order and consistency to your content planning process. Quick Takeaways: Set clear social media goals to guide content planning. Setting Your Social Media Goals Before putting together a calendar, it’s essential to understand what you aim to achieve through social media.

Social Media 246

Social Media Ad Building Media Content 246

Marketing Insider Group

OCTOBER 8, 2024

The days of posting on social media all the time to help viewers engage with your content are in the past! It’s important to understand that social media engagement is more than just a measure of likes and shares. Incorporate visuals like images, videos, and infographics to increase social media engagement.

Social Media 307

Social Media Media Storytelling Content 307

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.

Social Media 326

Social Media Social Marketing Planning Tips 326

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. While social media continues to grow in user numbers (with over 4.80 This isn’t just a blip on the radar.

Social Media 321

Social Media Social Marketing Media Content Marketing 321

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Social Media 322

Social Media Stats Marketing Report Paid Search Agency 322

Marketing Insider Group

OCTOBER 5, 2023

There is an observation in social media called “ Participation Inequality ” or the “ 1% rule ” that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. But the fact is, the large majority of marketers are still not active in social media.

Social Media 281

Social Media Media Twitter ROI 281

Marketing Insider Group

DECEMBER 30, 2024

Search engine optimization (SEO) and social media are part of this puzzle because you can use them to connect with your audience. A viable social media strategy builds engagement and brand awareness across platforms like Facebook, Instagram, and LinkedIn, creating connections with potential customers.

Social Media 167

Social Media Planning SEO Media 167

Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. But the role of AI in social media goes far beyond scheduling posts or analyzing basic data. AI analyzes user behavior and campaign data in real-time, enabling smarter, more targeted social media strategies.

Marketing AI 176

Marketing AI Paid Content Social Media Social Marketing 176

Marketing Insider Group

AUGUST 29, 2023

Change is the only constant in the world of digital marketing –especially when it comes to social media trends. As we navigate these shifting sands, understanding the latest social media trends is more important than ever. With the influx of information on social media, users often have short attention spans.

Social Media 293

Social Media Marketing AI Trends Peer-to-peer 293

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. It’s by far the top B2B social advertising platform, content marketing medium for B2B advertisers, and B2B social network. What are B2B eCommerce Marketing Tactics?

eCommerce 309

eCommerce Social Media Tactics B2B Marketing 309

Marketing Insider Group

SEPTEMBER 3, 2024

With over 60% of the global population using various platforms, social media is everywhere, and sharing content is second nature for many businesses and individuals. All Rights Reserved It’s important to understand the key terms in trademark discussions when analyzing copyright law and social media. trademark law.

Copyright 300

Copyright Social Media Media Ethics 300

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. AI Integration AI and automation are transforming the B2B social media landscape by streamlining content creation and improving engagement.

Social Media 156

Social Media B2B Thought Leadership Trends Social Marketing 156

Contently

SEPTEMBER 30, 2024

Social media has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. This provision established that online platforms (and later social media companies) would not be classified as publishers, which gave them immunity from liability for user-generated content.

Social Media 157

Social Media Advertising Agencies Classified Ads Media 157

SocialPilot

DECEMBER 23, 2024

Social media is a crowded space, and capturing attention is more challenging than ever. These statistics confirm that AI is becoming a non-negotiable for social media marketing. These statistics confirm that AI is becoming a non-negotiable for social media marketing. Do you know whos leading this race?

Social Media 122

Social Media Marketing AI Media Webinar Metrics 122

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Social media has officially stepped up as a rival search powerhouse. What is Social Media SEO?

Social Media 101

Social Media SEO Media Lead Ranking 101

Marketing Insider Group

OCTOBER 7, 2024

Quick Takeaways: Paid media delivers fast results by boosting visibility through ads on social media, search engines, and websites. Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results.

Organization 318

Organization Media Cost Per Click Branding 318

Oktopost

DECEMBER 22, 2024

Todays B2B marketers are tasked with delivering clear and measurable ROI from their social media initiatives, so unlocking the power of data has never been more important. However, when it comes to understanding the types of insights we can gain from social media to demonstrate our impact on the business, we are only at the beginning.

Social Media 118

Social Media Business Media API 118

SmartBrief - Marketing

JANUARY 13, 2025

Are social media insights on that list? Massive volumes of data exist on social media, and much of it has the power to influence departments across a business. The insights executives can glean from social dont just make a brand they make a business. If not, they need to be.

Social Media 81

Social Media Media Lead Ranking Paid Search Agency 81

Oktopost

NOVEMBER 25, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary When executives are active on social media, it can work wonders for your brand’s credibility and visibility. Hint: This is where you come in!

Social Media 149

Social Media Media Paid Search Agency Youtube 149

Marketing Insider Group

AUGUST 27, 2024

Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience. Social Media Marketing Social media marketing is equally important. Key metrics to monitor include: Website traffic Conversion rates Social media engagement.

Paid Search Agency 307

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 307

Marketing Insider Group

AUGUST 13, 2024

Blog posts, social media updates, videos, and authentic user-generated content help you harness the power of storytelling to showcase the unique experiences your travel company offers. You can also share these videos on your website and other social media channels to maximize the exposure they receive.

Paid Search Agency 310

Paid Search Agency Companies Content Marketing Planning 310

Webbiquity

JULY 23, 2024

3 Use Social Media and Influencer Marketing Social media is crucial for B2B marketing and AI tools can make it more effective. Hootsuite and Buffer automate your social media posting and scheduling, saving you time and ensuring consistent engagement. AI tools like Mighty Scout make this process a lot easier.

Lead Ranking 294

Lead Ranking Lead Scoring B2B Marketing Marketing & Strategy 294

Marketing Insider Group

JANUARY 8, 2025

eMarketer estimates businesses will spend over $80 billion on native social media ads and nearly $30 billion on other native advertising forms in 2024. For instance, you might notice “sponsored” posts resembling regular social media user content. Popular options include social media platforms (e.g.,

Paid Content 277

Paid Content Advertising Advertisements Ethics 277

Marketing Insider Group

JANUARY 6, 2025

Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies. A blog post about content marketing might include links to posts on social media strategies or email marketing tips, creating a web of related content.

Inbound Marketing 292

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 292

Marketing Insider Group

SEPTEMBER 3, 2024

As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. Quick Takeaways Use detailed checklists for SEO, content marketing, social media, email marketing, and PPC to streamline your digital marketing efforts and avoid missing key steps.

Paid Content 298

Paid Content Planning Work Management PPC 298

Webbiquity

JUNE 4, 2024

How have the primary drivers of B2B website traffic changed, particularly search and social media? Image credit: Mikael Blomkvist on Pexels Here’s a dive into those questions, plus the detail behind them, such as a breakdown of social media traffic by source. Total social media visits fell by nearly half (down 43%).

Traffic 289

Traffic Trends Marketing Websites B2B 289

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. Statistics from The Social Media Hat reveal that B2B organizations using influencer marketing in their marketing plans have seen an average ROI of $6.50

B2B Marketing 259

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 259

Marketing Insider Group

SEPTEMBER 23, 2024

Social media management tools that schedule and track social media posts. This software streamlines marketing tasks by automating repetitive processes like email campaigns, social media scheduling, and data entry. Are you looking to automate email campaigns, manage social media, or analyze customer data?

Enterprise Management 309

Enterprise Management Work Management Marketing Management Budget Programs 309