Sprout Social

JUNE 18, 2025

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. Now, social media drives culture.

Social Media 130

Social Media Social Marketing Media Thought Leadership 130

Marketing Insider Group

AUGUST 27, 2024

Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience. Social Media Marketing Social media marketing is equally important. Key metrics to monitor include: Website traffic Conversion rates Social media engagement.

Paid Search Agency 310

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 310

Marketing Insider Group

JULY 23, 2024

As you know, social media marketing is a cornerstone of brand success, providing businesses with unparalleled opportunities to engage with audiences and build their online presence. Unlike posts on some other social media platforms, tweets have a very brief window of visibility.

Twitter 323

Twitter Brand Identity Branding Customer Satisfaction 323

Marketing Insider Group

SEPTEMBER 2, 2024

Social Media Posting Times The timing of your social media posts plays a significant role in their visibility and engagement. Use the analytics each social media platform provides or a tool like Hootsuite to monitor key metrics such as likes, comments, shares, and click-through rates.

Content Marketing 314

Content Marketing Marketing Analytics Tools Click Rate Content 314

Marketing Insider Group

SEPTEMBER 23, 2024

Social media management tools that schedule and track social media posts. This software streamlines marketing tasks by automating repetitive processes like email campaigns, social media scheduling, and data entry. Are you looking to automate email campaigns, manage social media, or analyze customer data?

Enterprise Management 311

Enterprise Management Work Management Marketing Management Budget Programs 311

Marketing Insider Group

JANUARY 6, 2025

Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies. A blog post about content marketing might include links to posts on social media strategies or email marketing tips, creating a web of related content.

Inbound Marketing 296

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 296

Marketing Insider Group

JANUARY 8, 2025

eMarketer estimates businesses will spend over $80 billion on native social media ads and nearly $30 billion on other native advertising forms in 2024. For instance, you might notice “sponsored” posts resembling regular social media user content. Popular options include social media platforms (e.g.,

Paid Content 284

Paid Content Advertising Advertisements Ethics 284

Sprout Social

JULY 1, 2025

But in recent months, they’ve regained cultural cache and are finally getting the flowers they deserve for pioneering social media culture. Despite the nostalgia associated with Millennials and social media, 31% of Millennials actually plan to use social more in 2025, the most of any generation, per The 2025 Sprout Social Index™.

Social Media 72

Social Media Social Marketing Planning Media 72

Vision Edge Marketing

OCTOBER 1, 2024

Marketing and Sales Platforms : Customer relationship management (CRM) systems, email platforms, and social media platforms all allow you to track customer interactions and provide a view into customer actions over time.

POS 312

POS Marketing Analytics Tools Marketing Management Word of Mouth 312

SendX

NOVEMBER 14, 2024

Include Sharing Buttons Never forget to include social media buttons in your emails because they always provide a secondary call to action. Why should I include social media sharing buttons in my email? Social media buttons in your emails provide a secondary call to action.

Email Marketing 370

Email Marketing ROI CAN-SPAM Autoresponders 370

Marketing Insider Group

MAY 28, 2025

Leverage Social Media Strategically Social media isn’t just for online retail stores. Whether it’s product demonstrations, meet-and-greets with influencers, classes, or community-driven activities, events help establish your store as more than just a retail location it becomes a social hub.

Traffic 258

Traffic Urgency Marketing Word of Mouth Bundling 258

Webbiquity

APRIL 8, 2025

Create Content in Multiple Formats AI is not only (arguably) the biggest disruption in tech to come along yet, it’s also advancing much faster than the personal computer, the World Wide Web, smart phones, social media, or any other previous new tech. Be active and engaging on social media. How much faster?

Marketing AI 301

Marketing AI Paid Content Optimization Advertising Agencies 301

SocialPilot

JUNE 27, 2025

billion people—nearly 64% of the global population —are active on social media. This blog is your roadmap to building a high-performing social media content strategy in 2025—one that aligns with your marketing goals, speaks directly to your audience, and makes every post count. As of February 2025, 5.24

Social Media 66

Social Media Webinar Metrics Top of Funnel Media 66

SocialPilot

JULY 10, 2025

If your social media posts get delayed, edits fly on WhatsApp, and your calendar feels chaotic, you don’t have a content problem. Most social media managers and small business owners spend several hours a week just managing content —planning, creating, approving, and publishing. You have a workflow problem. Let’s dive in.

Social Media 59

Social Media Planning Media Paid Social Agency 59

Oktopost

JUNE 22, 2025

Why your voice matters Social media is where business conversations happen. How being active on social media helps your career Professionals who actively contribute on social platforms build long-term career capital. Reach out to your social team. But here’s what makes them work: authenticity. Still unsure?

Social Media 71

Social Media Peer-to-peer Thought Leadership Media 71

Marketing Insider Group

MAY 13, 2025

Everyone is trying to climb to the top of search results, fill their social media feeds with content, and capture attention without having to pay for every single click. Embedding videos in your blog posts, sharing clips on social media, and optimizing your YouTube channel are all smart ways to boost your visibility and reach.

Organization 250

Organization Lead Scoring Lead Ranking Link Building 250

SocialPilot

JUNE 18, 2025

If you’ve ever asked yourself whether social media is worth the effort or questioned when you’ll finally see ROI, you’re not alone. I’ve worked with social media managers, agencies, and business owners who’ve wrestled with the same thing. People don’t buy from brands they don’t know.

Social Media 59

Social Media Examples Media Paid Search Agency 59

SocialPilot

JUNE 19, 2025

Today’s social media feeds are busier, smarter, and more competitive than ever. We’ve put together a fresh, practical breakdown of 20+ types of social media content, not just the usual suspects like memes and videos, but also AI-enhanced formats, immersive experiences, and strategy-backed use cases.

Social Media 59

Social Media Top of Funnel Webinar Metrics Media 59

Oktopost

JULY 15, 2025

Introduction In B2B Marketing, social media isn’t just a branding tool; it’s a vital engine for lead generation, thought leadership, and customer engagement. Yet many companies struggle with what we call inefficient social media engagement. It’s not just about a lack of likes.

Social Media 62

Social Media Social Marketing B2B Marketing Work Management 62

sagefrog

JULY 16, 2025

Think social media is just for B2C brands? To help you get started, we’ve put together our top 7 B2B social media tactics that promote audience engagement, introduce efficiencies into your workflow, and help generate more leads and sales. Think again.

Social Media 59

Social Media Tactics Top of Funnel Paid Search Agency 59

SocialPilot

JULY 14, 2025

Getting seen on social media in 2025 isn’t just about posting more—it’s about posting smart. billion global social media users and platforms now prioritizing relevance, behavior, and keyword signals, acting to break through the algorithmic clutter is harder than ever. Social media content strategy is a subset of that.

Social Media 59

Social Media Optimization Media Ideal Customer Profiles 59

Sprout Social

JUNE 25, 2025

Amid the noise, social media is becoming a central force in how people discover, evaluate and buy—especially younger consumers with newfound purchasing power. According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. Already, 5.24 Already, 5.24

Paid Content 87

Paid Content Social Media Media Top of Funnel 87

ClearVoice

JUNE 18, 2025

From memes and music clips to full-blown blog reposts, content flies across social media at lightning speed. Whether you’re a brand, a freelancer, or a content strategist, understanding social media copyright is crucial for protecting your own work and avoiding costly missteps with someone else’s. In the U.S.,

Copyright 66

Copyright Social Media DMCA Media 66

Oktopost

JULY 14, 2025

Social media is supposed to build brand awareness, nurture trust, and generate leads. This blog post will help you identify the root causes of inefficient social media engagement in B2B and provide practical steps to turn things around. Download the full guide to fix your social strategy.

Social Media 62

Social Media Media B2B Work Management 62

SendX

SEPTEMBER 25, 2024

There are many social media platforms these days and the number of people on these social media platforms is also growing. But their attention span is decreasing. The content is increasing and thus you end up fighting for a few seconds of attention, your content gets lost and you don't even 'own' the audience.

Newsletter 355

Newsletter Examples Design Open Rate 355

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. billion social media users , your next customer is definitely scrolling.

Social Media 52

Social Media Webinar Metrics Ideal Customer Profiles Media 52

Marketing Insider Group

DECEMBER 9, 2024

CoSchedule: A dedicated content calendar tool that integrates with your website and social media platforms for seamless publishing. Trello (shown below) or Asana: Project management tools that offer visual workflows for planning content production.

SEO 286

SEO Top of Funnel Effectiveness Marketing Websites 286

SocialPilot

JULY 4, 2025

There was a time when social media was just a place for B2C brands to build awareness. With social selling features baked into every major platform, social media is no longer just a nice-to-have—it’s the heart of revenue for B2C brands. billion social media users , your next customer is definitely scrolling.

Social Media 52

Social Media Webinar Metrics Ideal Customer Profiles Media 52

WordAgents

JUNE 17, 2025

Most businesses working with a social marketing agency don’t realize how much insight they’ve already paid for. If you’re already using a social media agency or actively comparing a few, the real question isn’t whether they understand social channels. Agencies track these shifts and adapt fast. It’s time to act on them.

Paid Search Agency 195

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 195

Sprout Social

JUNE 16, 2025

Staying up to date on ever-changing social trends and understanding what works for others in your network can provide the insights you need to create even more successful campaigns in the future. Social media marketing conferences offer the perfect opportunity for marketers seeking to advance their careers.

Conference 58

Conference Social Media Social Marketing Advertising Agencies 58

Marketing Insider Group

SEPTEMBER 16, 2024

Two AI tools gaining popularity in the content creation space are: ChatGPT , developed by OpenAI, is widely used for generating text-based content like articles, social media posts, and scripts. For example, AI can write blog posts, create digital art, or even compose music, all within a fraction of the time it would take a human.

Marketing AI 323

Marketing AI Content Storytelling Creativity 323