Expert insights. Personalized for you.
Investing in social media is something every business owner is told to do and something that every marketing department has to focus on – that’s a given. Return on investment in social media marketing has long been a tricky topic and […]. The post Make an Impact: Intelligent Social Media Marketing appeared first on Marketing Insider Group. Social Media business internet marketing marketing social media marketing MORE
Social networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow. The post The Future of Social Media appeared first on Marketing Insider Group. Social Media MORE
Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. MORE
These tricks will help you write social media snippets that generate engagement and help you attract the customers you want. Social Media Marketing MORE
But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools. MORE
A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. Despite the advantages of social media marketing, […]. Social Media MORE
A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. MORE
According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Buyers appreciate business social media use. across all major social networks. MORE
I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. Don’t Just Call In Your Social Media. The post Timing is everything in social media marketing appeared first on Biznology. MORE
There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Social media platforms and practices evolve constantly. MORE
B2B companies are doubling down on social media and it’s paying off. Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options. MORE
Conducting Buyer Persona Research Step 3: Create Your B2B Social Media Strategy a. Choose the Right Social Networks b. Create a Social. Table of Contents Introduction Step 1: Set Goals and Establish Metrics Step 2: Define Your Target Audience a. Buyer Personas b. MORE
In corporate media you must provide a steady stream of quality content that will interest, excite and, oh yes, engage your audience. In the past, social was seen as a “nice-to-have” component to the business. But now more than ever, these social networks play a major role. MORE
Social media marketing has come a long way over the past decade. Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits of social media marketing. Social networks are not a broadcast channel. MORE
The RFP was for a year’s social media strategy consulting. ” Companies, brands, associations, and organizations are not separating out social media from influencer engagement. Influencer marketing is no longer an optional part of a social media campaign. MORE
Customer relationship management and social media. However, AI has disrupted the social aspect of social media by providing services like instant translation and speech to text to allow as many users to chat with each other as possible. MORE
You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website? MORE
New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8 MORE
They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it. MORE
At this point in time, there isn’t a single business that should not be marketing itself on social media. The post 5 Steps for Marketing Your Business on Social Media appeared first on Marketing Insider Group. Social Media MORE
Many marketers are turning to social media to appeal to their target audience, but new research shows they still face a number of challenges when it comes to strategizing and implementing this tactic. Customers Want Marketers to Use Social to Connect. MORE
Social media provides immense potential for businesses because consumers habitually log on to it daily and are exposed to companies. It can be difficult to keep up with evolving trends on social media, so B2B reviews […]. The post Why Your Business Needs Social Media appeared first on Marketing Insider Group. Social Media MORE
Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit? MORE
How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? The post What is the Most Trusted Social Media Platform in B2B? MORE
Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands. MORE
Learn how to create a social media employee advocacy program that yields major results for your organization and your employees. Corporate Social Media Marketing MORE
Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. MORE
Here's a super simple way how: Just re-share your content on social media ― up to a year after publication. Content Marketing Social Media Marketing content marketing social marketing social media social media marketing MORE
In today’s world, your business simply must exist and be active on social media if you want to succeed. Being on the most popular social media networks is essential, one of these networks being Instagram. ‘’The Social Media MORE
Are you thinking about hiring a social media expert to help with (or run) your social marketing? Social Media Marketing hiring recruiting recruitment social marketing social media social media experts social media for business social media marketing MORE
For social media marketers, spring-cleaning takes on an entirely new meaning. It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. Reevaluate Your Social Media Goals. MORE
It comes as no surprise that video is taking over social media. With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored. Live Video for Social Media. MORE
With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. MORE
A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. Despite the advantages of social media marketing, […]. Social Media MORE
Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto. MORE
Let’s start with one simple fact: your business needs a social media presence. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your […]. MORE
Social Media Related Topics Webbiquity
JANUARY 28, 2020
Are you familiar with the concept of a social media hub? Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events.
Webbiquity
JANUARY 31, 2019
Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit?
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Act-On
JULY 25, 2018
Are you thinking about hiring a social media expert to help with (or run) your social marketing? Social Media Marketing hiring recruiting recruitment social marketing social media social media experts social media for business social media marketing
KoMarketing Associates
AUGUST 27, 2019
B2B companies are doubling down on social media and it’s paying off. Many social media marketers feel like social media is an important part of their overall marketing strategy, and they’re employing the latest trends and available options.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
How email and social media can supercharge your lead generation strategies. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.
Webbiquity
JANUARY 24, 2019
There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Social media platforms and practices evolve constantly.
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Webbiquity
JULY 24, 2018
But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools.
Marketing Insider Group
FEBRUARY 26, 2019
A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. Despite the advantages of social media marketing, […]. Social Media
Act-On
MAY 23, 2018
You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website?
Marketing Insider Group
DECEMBER 11, 2016
Social networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow. The post The Future of Social Media appeared first on Marketing Insider Group. Social Media
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. The modern era of MarTech is great, isn't it? and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages.
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Webbiquity
MARCH 15, 2018
With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives.
Marketing Insider Group
FEBRUARY 26, 2019
A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. Despite the advantages of social media marketing, […]. Social Media
Biznology
MAY 16, 2017
Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto.
Marketing Insider Group
DECEMBER 18, 2019
How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? The post What is the Most Trusted Social Media Platform in B2B?
Webbiquity
FEBRUARY 13, 2018
According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Buyers appreciate business social media use. across all major social networks.
KoMarketing Associates
MAY 2, 2019
New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8
Marketing Insider Group
AUGUST 9, 2018
Let’s start with one simple fact: your business needs a social media presence. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your […].
KoMarketing Associates
APRIL 23, 2019
A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media.
Biznology
DECEMBER 16, 2019
Customer relationship management and social media. However, AI has disrupted the social aspect of social media by providing services like instant translation and speech to text to allow as many users to chat with each other as possible.
Marketing Insider Group
SEPTEMBER 5, 2018
In today’s world, your business simply must exist and be active on social media if you want to succeed. Being on the most popular social media networks is essential, one of these networks being Instagram. ‘’The Social Media
KoMarketing Associates
JULY 23, 2019
It comes as no surprise that video is taking over social media. With 72% of B2B marketers using video for content marketing purposes, video is a social media marketing trend that cannot be ignored. Live Video for Social Media.
KoMarketing Associates
SEPTEMBER 5, 2019
Many marketers are turning to social media to appeal to their target audience, but new research shows they still face a number of challenges when it comes to strategizing and implementing this tactic. Customers Want Marketers to Use Social to Connect.
Biznology
FEBRUARY 13, 2018
The RFP was for a year’s social media strategy consulting. ” Companies, brands, associations, and organizations are not separating out social media from influencer engagement. Influencer marketing is no longer an optional part of a social media campaign.
DrumUp
MAY 20, 2019
Conducting Buyer Persona Research Step 3: Create Your B2B Social Media Strategy a. Choose the Right Social Networks b. Create a Social. Table of Contents Introduction Step 1: Set Goals and Establish Metrics Step 2: Define Your Target Audience a. Buyer Personas b.
Act-On
OCTOBER 31, 2019
Learn how to create a social media employee advocacy program that yields major results for your organization and your employees. Corporate Social Media Marketing
Marketing Insider Group
AUGUST 9, 2018
At this point in time, there isn’t a single business that should not be marketing itself on social media. The post 5 Steps for Marketing Your Business on Social Media appeared first on Marketing Insider Group. Social Media
Biznology
MARCH 27, 2017
Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media.
B2B PR Sense
OCTOBER 17, 2019
Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands.
Webbiquity
JUNE 26, 2019
Social media marketing has come a long way over the past decade. Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits of social media marketing. Social networks are not a broadcast channel.
Biznology
AUGUST 21, 2018
I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. Don’t Just Call In Your Social Media. The post Timing is everything in social media marketing appeared first on Biznology.
Marketing Insider Group
APRIL 2, 2019
In corporate media you must provide a steady stream of quality content that will interest, excite and, oh yes, engage your audience. In the past, social was seen as a “nice-to-have” component to the business. But now more than ever, these social networks play a major role.
Act-On
NOVEMBER 9, 2017
Here's a super simple way how: Just re-share your content on social media ― up to a year after publication. Content Marketing Social Media Marketing content marketing social marketing social media social media marketing
Marketing Insider Group
SEPTEMBER 19, 2017
Investing in social media is something every business owner is told to do and something that every marketing department has to focus on – that’s a given. Return on investment in social media marketing has long been a tricky topic and […]. The post Make an Impact: Intelligent Social Media Marketing appeared first on Marketing Insider Group. Social Media business internet marketing marketing social media marketing
Marketing Insider Group
OCTOBER 30, 2017
Social media provides immense potential for businesses because consumers habitually log on to it daily and are exposed to companies. It can be difficult to keep up with evolving trends on social media, so B2B reviews […]. The post Why Your Business Needs Social Media appeared first on Marketing Insider Group. Social Media
Webbiquity
MARCH 13, 2019
They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it.
KoMarketing Associates
APRIL 7, 2015
For social media marketers, spring-cleaning takes on an entirely new meaning. It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. Reevaluate Your Social Media Goals.
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