Act-On

MAY 23, 2018

You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website?

Lead Gen 257

Lead Gen Social Media Lead Leads 257

Webbiquity

MARCH 15, 2018

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives.

Social Media 298

Social Media Tools Media Social 298

Webbiquity

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

Social Media 274

Social Media Tools Best Media 274

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Buyers appreciate business social media use. across all major social networks.

Social Media 210

Social Media Stats Media Social 210

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

How email and social media can supercharge your lead generation strategies. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Generation

Biznology

MAY 16, 2017

Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto.

Course 195

Course Social Media Media Social 195

Biznology

MAY 1, 2018

I have been doing social media strategy and planning in one form or another for clients since 2003. But in the context of social media and social media marketing, here’s how I break it down. Social Media Monitoring. Social Media Strategy.

Social Media 202

Social Media Social Media Youtube 202

Webbiquity

MAY 22, 2018

A huge proportion of brand promotion is now done online, particularly through social media. If you create online solutions for your clients but have poorly designed and managed social media accounts, it doesn’t make a great impression. 5. Use Social Proof.

Social Media 182

Social Media Develop Media Business 182

Act-On

NOVEMBER 9, 2017

Here's a super simple way how: Just re-share your content on social media ― up to a year after publication. Content Marketing Social Media Marketing content marketing social marketing social media social media marketing

Social Media 208

Social Media Media Social ROI 208

Marketing Insider Group

OCTOBER 30, 2017

Social media provides immense potential for businesses because consumers habitually log on to it daily and are exposed to companies. It can be difficult to keep up with evolving trends on social media, so B2B reviews […]. The post Why Your Business Needs Social Media appeared first on Marketing Insider Group. Social Media

Social Media 203

Social Media Business Media Social 203

Webbiquity

NOVEMBER 15, 2016

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Social In Sixty Seconds.

Social Media 273

Social Media Media Social Statistics 273

Webbiquity

JUNE 12, 2018

Content marketing and social media are the top lead generation tactics for B2B marketers. Social media, both paid and organic, is viewed as a highly effective channel for content promotion and amplification, second only to organic search.

Stats 138

Stats Social Media Interactive Media 138

Marketing Insider Group

SEPTEMBER 19, 2017

Investing in social media is something every business owner is told to do and something that every marketing department has to focus on – that’s a given. Return on investment in social media marketing has long been a tricky topic and […]. The post Make an Impact: Intelligent Social Media Marketing appeared first on Marketing Insider Group. Social Media business internet marketing marketing social media marketing

Social Media 177

Social Media Media Social Internet 177

Webbiquity

NOVEMBER 28, 2017

While it’s almost unheard of for businesses to completely ignore social media these days, startups have to be especially mindful of its advantages and uses. Here are some unique tools to help boost the social media presence of your startup. Guest post by Nick Rojas.

Startup 244

Startup Social Media Tools Media 244

Marketing Insider Group

MAY 23, 2018

Having worked with hundreds of organizations on the rollout of their social advocacy programs, it’s clear that in order to get your employees engaged, they need to understand why doing so will be of benefit to them. Social Media

Social Media 239

Social Media Media Social Order 239

Biznology

DECEMBER 5, 2016

How has your work brought you to where you are now, a leader in social media strategy? Loving the social aspect that communities offered so much, I transferred into a social media channel management role. Manage social influencer outreach. Welcome, Lisa !

Social Media 178

Social Media Social CTR Media 178

Biznology

MARCH 27, 2017

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media.

Social Media 175

Social Media Public Relations Media Strategy 175

Marketing Insider Group

MAY 1, 2018

Social media has quickly become a go-to resource for marketing and sales. billion social media users globally. But just because social media is widely used doesn’t mean it’s well understood. Social Media

Social Media 219

Social Media Media Tips Social 219

Biznology

OCTOBER 5, 2017

Here’s the deal: your inability to crack the social media code and get more likes, retweets, and shares may not be you. Yes, I know we’re “supposed” to post to social media to “connect with our readers” and “amplify our content.”

Activities 164

Activities Organic Organization Social Media 164

Onalytica B2B

MARCH 1, 2017

We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on. WHY SHOULD I BE ON SOCIAL MEDIA?

Social Media 280

Social Media Media Social Education 280

Webbiquity

SEPTEMBER 13, 2016

Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed.

Social Media 267

Social Media ROI Media Social 267

Biznology

OCTOBER 6, 2017

You are ready to start implementing all those techniques you discovered from those social media gurus. Wouldn’t you rather be building your business in alignment with your vision than using social media to market it? You don’t like social media marketing.

Consulting 170

Consulting Social Media Word of Mouth Media 170

Biznology

FEBRUARY 10, 2017

Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers. I’ve spoken with leaders in media, marketing technology, higher education and now finance!

Social Media 163

Social Media Media Strategy Social 163

Act-On

OCTOBER 14, 2016

Planning to increase your social media budget this year? According to the Content Marketing Institute’s 2016 Benchmark report , 93% of marketers use social media, on an average of six platforms. Social media marketing. Social media engagement.

Social Media 264

Social Media Personalization Media Social 264

Biznology

FEBRUARY 27, 2017

Paid social social is paying any of these social networks to boost the reach of posts, display ads and videos, or sponsor messaging. Paid social media is charged on a cost-per-click (CPC) or cost-per-thousand (CPM) basis.

Organic 174

Organic Organization Social Media CPC 174

Marketing Insider Group

MAY 2, 2017

Spoiler alert: Facebook is not the most engaging social media channel! Despite its sheer numbers of active users and maturity, this social media network may no longer be the top platform to focus on for your social media marketing strategies. Social Media

Social Media 237

Social Media Best Media Social 237

Webbiquity

DECEMBER 27, 2016

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Use Social Media As a Content Springboard.

Social Media 265

Social Media Media Tips Social 265

Marketing Insider Group

NOVEMBER 10, 2016

Since social media channels have come into existence, brands have been trying to figure out how to leverage them as sales channels for consumers. The post Should Brands Rely on Social Media to Connect with Consumers? Social Media

Social Media 263

Social Media Brand Branding Media 263

Act-On

MARCH 22, 2017

Brands spend many years strategically building, nurturing, and growing their social media presence — and for good reason. Social media is the younger and more powerful sibling of “word of mouth,” with 77 percent of customers more likely to purchase a new product when they learn about it from friends or family. After carefully cultivating these channels, however, many brands willingly hand over the keys to a complete stranger for a social media takeover.

Social Media 151

Social Media Plan Media Social 151

Biznology

APRIL 17, 2017

On social media. Start your social strategy with your employees. I look at social media for business from a holistic viewpoint. Crafting an effective social media strategy starts with your employees. You have a social media playbook for your company.

Social Media 148

Social Media Companies Social Media 148

Marketing Insider Group

OCTOBER 4, 2016

Social media marketing is a necessary part of any brand’s promotional strategy at this point. The post How to Use Slack for Social Media Marketing appeared first on Marketing Insider Group. Social Media slack social marketing

Social Media 261

Social Media Media Social Promotion 261

Webbiquity

SEPTEMBER 22, 2015

Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 15 Best Social Media Tools by CodeGeekz.

Review 206

Review Tools Social Media Media 206

Biznology

DECEMBER 13, 2017

Too many companies try to outsource their social media in hopes that a social media expert, like me, will care about their brand just as much as they do. One of my goals as a social media marketing consultant is to help as many companies as possible train their own teams to take the reins on social media, even though I can make more money doing it myself. When does it make sense to hire a social media consultant?

Consulting 113

Consulting Social Media Sample Media 113

Act-On

FEBRUARY 22, 2017

What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. And today even generating leads from social media is no longer impossible. Offer lead magnets in your social media posts.

Social Media 214

Social Media Lead Leads Media 214

Biznology

JULY 17, 2017

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? Yet many people hire someone to implement a social media program without really knowing why. How can I use social media?

Social Media 161

Social Media Landing Page Media Contact 161

Act-On

NOVEMBER 3, 2016

Do you have social media and content marketing synergy? Marketers understand that in today’s digital environment, social media is a must-have for reaching customers. In fact, roughly one in every five minutes (about 19%) of all media time is spent on social sites and apps. But despite their promotional efforts on social, many marketers aren’t harvesting the desired results. John’s in charge of social marketing for the Good Company.

Social Media 214

Social Media Media Social Content Marketing 214

Writing on the Web

DECEMBER 28, 2016

When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable. Social Engagement.

Social Media 221

Social Media Media Social Advertisement 221

Webbiquity

MARCH 7, 2017

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers.

Ads 260

Ads Tools Campaign Social Media 260

Biznology

APRIL 26, 2018

Social media existed long before the Internet. In essence, these industrious ancient Persians established the first social network. With this in mind, companies are returning to the true “social” aspect of social media.

Intent 136

Intent Social Media Media Social 136

Biznology

FEBRUARY 17, 2017

Not active on social media? While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy.

Social Media 159

Social Media Business Correlation Social 159