Search Engine Journal

JULY 21, 2021

Reaching the right in-market buyers for SaaS products can be challenging. The post PPC for SaaS Marketing: 6 Proven Ways to Use Paid Search appeared first on Search Engine Journal. Learn 6 specific PPC platforms and ad formats that can help.

PPC 114

PPC Search Marketing In-market Buyers Marketing 114

PureB2B

JULY 7, 2022

It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Instead of targeting a long list of potential leads, B2B marketers analyze intent data to find in-market buyers who are actively searching for their brand’s products and services.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Act-On

APRIL 26, 2024

For marketers across virtually all industries, but especially those working in SaaS, this cut-mode mentality has led to fewer in-market buyers. This is primarily due to big-picture economic factors like inflation and high interest rates, which make borrowing and securing capital difficult.

Lead Ranking 246

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 246

Zoominfo

NOVEMBER 18, 2024

provides account intelligence and analytics for B2B companies, using multi-channel intent signals to identify in-market buyers. Its AI-powered insights support marketing and sales alignment, enhancing engagement with high-priority accounts.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Scoring 130

Zoominfo

JUNE 25, 2021

Number of proposals sent indicates if your sales reps are prospecting to the right in-market buyers. This KPI measures the efficiency of the sales process and identifies areas for improvement. Read More: How to Shorten the Sales Cycle at Each Stage.

Sales Management 227

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 227

Inbox Insight

OCTOBER 6, 2021

If you know where B2B tech buyers are planning to invest their budget, you are in a strong position for identifying in-market buyers and the optimal time to target them. So how do these key B2B tech buyer insights relate to you? How should you interpret these tech buyer investment intentions?

Work Management 98

Work Management Marketing Management Planning Budget Programs 98

SalesIntel

AUGUST 2, 2021

Now, marketers are fully prepared with tools and strategies to trace every step connected to someone making a purchase. Marketers must identify their in-market buyers early on to be successful by starting sales conversations and getting ahead of the competition.

Purchase Intent 98

Purchase Intent Intent Data Intent Purchase 98

Martech

MARCH 16, 2022

Review platform TrustRadius today unveiled an intent data integration with LinkedIn Matched Audiences , part of LinkedIn Marketing Solutions. This is then used to automatically target in-market buyers who are in late stages of the buying cycle. The integration provides access to downstream intent data.

Intent Data 100

Intent Data Intent Linkedin Buying Cycle 100

Martech

MARCH 30, 2022

TrustRadius, the software review and evaluation site, which includes martech offerings alongside other software categories, will integrate with Demandbase One allowing B2B marketers to engage with in-market buyers researching software on the site. Demandbase One is the go-to-market suite offered by ABM specialist Demandbase.

DemandBase 87

DemandBase Intent Peer-to-peer Account Based Marketing 87

Zoominfo

NOVEMBER 1, 2024

DemandScience DemandScience helps businesses identify and target in-market buyers more efficiently. The company’s Live Data Factory leverages advanced technologies to provide accurate data with relevant intent signals, facilitating a faster buyer’s journey from top-of-funnel to conversion.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. A marketing-driven pipeline that works.

Buying Cycle 90

Buying Cycle Intent Ideal Customer Profiles Planning 90

Marketing Interactions

OCTOBER 15, 2021

Given the above, combined with intent data, analytics, lead/account scoring and feedback loops from sales and customer success, they’re best suited to make strategic adjustments to messaging and content to engage customers and in-market and potential in-market buyers with a continuous storyline. The Heart of RevOps is Revenue.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Inbox Insight

APRIL 19, 2021

However, our research suggests this is not enough to get ahead: Interception of in-market buyers (30.5%), more sophisticated ABM strategies (29.5%) and better targeting (27.5%) are all threats perceived by our senior B2B marketing panel, from competitors applying intelligence to gain competitive advantage.

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

Heinz Marketing

JULY 9, 2021

Use the Audience Explorer for buyer engagement across the B2B web, the only real-time search tool. Personalize content and confidently connect with in-market buyers. Tap into campaign optimization and real-time analytics. Deploy true funnel-based content strategies that deliver measurable ROI. Reviews/rating: G2 Rating: 4.6 / 5.

Paid Content 138

Paid Content Marketing Automation Services Work Management Top of Funnel 138

PureB2B

JANUARY 3, 2022

This person not only develops strategic methods of attracting in-market buyers; they’re also responsible for nurturing potential customers—warming them up just enough so they’ll continue down the path to conversion. But among all sales roles, the one most essential to a company’s profitability is the lead generator.

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

ClickZ

MAY 20, 2024

Explore how intent data can boost your pipeline growth by enabling B2B GTM teams to identify, prioritise, and engage in-market buyers at the right time.

Intent Data 59

Intent Data Intent Marketing Analytics Tools In-market Buyers 59

Metadata

JANUARY 12, 2021

This integration helps demand gen marketers generate more actionable leads by serving highly targeted ads to in-market buyers who are showing intent. Integrating G2 Buyer Intent with Metadata.io Reach In-Market Buyers Automatically: Serve targeted ads to in-market buyers within hours, not days.

Ideal Customer Profiles 59

Ideal Customer Profiles Intent Marketing Qualified Leads Buyer Intent 59

Inbox Insight

JUNE 30, 2023

As a result, you’re able to resonate with your in-market buyers’ pain points and be ready to intercept with your solutions. Take a look at our Targeted Demand Generation: The Bridge to Account-Based Marketing content hub for an example of this at play.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

Martech

APRIL 29, 2024

When shiny object syndrome strikes, the world is full of possibilities, if your team can just invest in a few tools to improve engagement, identify in-market buyers or send that right message at the absolute right time. For a lot of marketers, especially in the B2B sector, that time is not now.

B2B Thought Leadership 90

B2B Thought Leadership CMO Work Management Thought Leadership 90

Zoominfo

SEPTEMBER 17, 2024

UpLead offers extensive search capabilities, featuring over 50 filters including intent data, which allows users to pinpoint in-market buyers who are most likely to become valuable customers. The platform integrates with popular CRMs like Salesforce and HubSpot, as well as automation platforms including Zapier.

Enterprise Management 130

Enterprise Management Marketing Management Sales Qualified Leads Software 130

SWZD

MARCH 25, 2021

Starting in Q1 of 2022, Google Chrome will no longer support third-party cookies, potentially impacting marketers’ ability to programmatically identify and target in-market buyers. As a result, there’s anxiety among businesses using intent data to fill the sales funnel.

Intent Data 62

Intent Data Intent Top of Funnel Marketing Funnels 62

Tony Zambito

DECEMBER 20, 2015

There is a correlation also to the high percentage of respondents indicated they used buyer personas for messaging and demand generation. This is telling in the sense that buyer personas are still being “siloed” in marketing.

Buyer Personas 100

Buyer Personas Research Studies Demand Generation Agencies 100

Inbox Insight

JANUARY 15, 2024

Technographic data essentially allows greater practical insight into the technology usage of a company, and the difficulties in-market buyers are facing when it comes to their technological stack. Who uses technographic data?

Ideal Customer Profiles 104

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 104

Inbox Insight

NOVEMBER 30, 2021

Solutions which promote a smooth integration should therefore attract your optimal in-market buyers. Half of marketing buyers, 48% of HR buyers and over a third of IT buyers rely on 11-15 sources of information when researching a topic before making a purchase decision.

Work Management 97

Work Management Marketing Management Marketing Automation Services B2B 97

PureB2B

FEBRUARY 23, 2022

With PureABM, marketing teams can design and execute a sophisticated ABM strategy, ensuring maximum engagement from intent, in-market buyers and amplified lead generation among targeted audiences. Digital Consumption Trends of In-Market Prospects. And that’s music to any sales organizations’ ears. How Does PureABM Work?

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

With PureABM, marketing teams can design and execute a sophisticated ABM strategy, ensuring maximum engagement from intent, in-market buyers and amplified lead generation among targeted audiences. Digital Consumption Trends of In-Market Prospects. And that’s music to any sales organizations’ ears. How Does PureABM Work?

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

TrustRadius Marketing

OCTOBER 3, 2022

For example, TrustRadius’ downstream intent data integrates with 6sense to augment top-of-funnel intent data signals, such as those from Bombora, to surface actual in-market buyers ready to make a purchase. Downstream and in-market buyers. Embrace the age of the self-serve buyer. Find new deals.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

Inbox Insight

NOVEMBER 15, 2021

B2B market research is the driving force behind your B2B marketing strategy, allowing it to gain a competitive edge by generating unique, timely insights into the true intentions of your in-market buyers.

Ideal Customer Profiles 98

Ideal Customer Profiles Planning Demand Generation Marketing Plans 98

TrustRadius Marketing

OCTOBER 3, 2022

Higher-quality data will contain detailed, actionable, lower-funnel signals from an audience of actual buyers. This highly valuable data from TrustRadius is referred to as downstream intent data, which focuses on actual in-market buyers and is often the next best thing, in terms of quality and impact, after a brand’s own data.

Intent Data 52

Intent Data Intent Top of Funnel Intent Signal 52

B2B Marketing Directions

SEPTEMBER 13, 2020

Instead of a broad market of generic buyer personas, it enables you to find specific accounts that are active in your market." "The The opportunity represented by intent data is obvious: find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

Inbox Insight

OCTOBER 4, 2022

Understanding your prospect’s most prominent pain points, where they are along the buyer journey and what solutions will best address their needs is key to gauging the content, formats and channels that will truly resonate. The post The Power of Content in Amplifying B2B Sales Acceleration appeared first on Inbox Insight.

Top of Funnel 97

Top of Funnel B2B Sales Multi-Channel B2B 97

6sense

MAY 10, 2017

Our team employed a full funnel activation strategy and we now have the ability to identify active in-market buyers, reach them at the right time and ultimately measure our success and impact to the entire organization. Finding in-market buyers to pass to sales. 33% lift in win rates. 4x the average deal size.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

TrustRadius Marketing

OCTOBER 3, 2022

It’s also important to note that TrustRadius only includes accounts that are researching a brand’s products, their competitors’ products, or their category, which ensures brands are only reaching relevant, in-market buyers. This is how we know these are in-market buyers closer to a purchase.

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

Inbox Insight

JANUARY 5, 2023

Content – understand where your prospect is in the buyer journey to identify the right content to serve at the right time, in the right formats, and across the right channels that will engage and intercept your in-market buyers while keeping you front of mind. Align Sales and Marketing teams. Never stop testing!

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Paid Content 52

PureB2B

MAY 30, 2022

Find In-Market Buyers on Twitter. However, if you're looking for in-market buyers, it's arguably the best social network to be on. If you use the platform to build genuine connections, as well as monitoring for in-market buyers, it could be a valuable place to prospect.

B2B Sales 62

B2B Sales Webinar Metrics High Quality Lead Marketing & Strategy 62

PureB2B

DECEMBER 19, 2020

We access over 125 million in-market buyers , across various segments and industries to gain a growing knowledge of trends and challenges in any given space. At the same time, PurePredict analyzes our research backed audience of in-market buyers in order to gain a full scope of information on their activity and purchase trends.

Intent 62

Intent Analytics Work Management Marketing Management 62

PureB2B

DECEMBER 19, 2020

We access over 125 million in-market buyers , across various segments and industries to gain a growing knowledge of trends and challenges in any given space. At the same time, PurePredict analyzes our research backed audience of in-market buyers in order to gain a full scope of information on their activity and purchase trends.

Intent 62

Intent Analytics Work Management Marketing Management 62