Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Account-Based Marketing is a strategy, not a solution.

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Each year B2B organizations spend more than $5.2 billion on content creation.

Ensure Your B2B Marketing Clients Get the Best Results

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

This best practice guide covers a variety of elements surrounding successful webinar strategy and execution.

Content Marketing is essential for anyone who wants continued success and growth.

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

As modern B2B marketing expands and audiences evolve, new best practices for B2B marketing emerge. To stay on top of their game, marketers need to regularly add new methods to their playbook.

To maintain profitable growth, B2B owners must take advantage of all the applicable modern tools. The industries must update their strategies to smoothly run the campaigns without hassle. The actionable tips mentioned here will help you in this area.

Interactions LLC

Chatbots are becoming increasingly popular, but it’s important to remember that they’re only as smart as the technology behind them. Download this Interactions LLC eBook to learn more about chatbots and how to select automated customer care technology for your company.