Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it)
SEPTEMBER 20, 2023
And then the buzz effect sets in. That’s the buzz effect. If I had to write an equation for it, it’d probably look something like: (Lack of relevance or clarification) x (Number of times people see the word) = Buzz effect Why does the buzz effect happen? The buzz effect is a direct result of laziness. Hard truth.