Buzz Marketing: Thought Leadership with Paul Dunay
Modern B2B Marketing
SEPTEMBER 23, 2008
The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. You also talk a lot about the value of "buzz" worthy marketing campaigns. How do you think buzz marketing and innovation tie together?