What Is Buzz Marketing?

Single Grain

Buzz marketing, however, is as close as you can get to trying to create viral content, but it’s more reliable and typically has longer-lasting benefits than a single campaign that goes boom. So What Exactly Is Buzz Marketing? How Buzz Marketing Can Backfire.

Buzz 77

SEO copywriting buzz

Biznology

The post SEO copywriting buzz appeared first on Biznology. Want your sentences to have a wham-bam impact? Think short. Very short. Here’s why. Your reader is overwhelmed. She receives over 100 emails a day.

Buzz 141

?????????SEO Copywriting Buzz: Part 2

Biznology

The post ​​​​​​​​​SEO Copywriting Buzz: Part 2 appeared first on Biznology. Have you read studies recommending your blog posts should be around 2,000 words and thought, “How can I write THAT MUCH BLOG CONTENT all the time?” ” I hear you. I’ve felt the exact same way.

Buzz 170

Is the Buzz Around ABM Justified? A Look at Our State of Pipeline Marketing Data

bizible

But is that buzz justified? I’d say the buzz is justified! As Head of ABM at Marketo, I’m always eager to learn how others are doing account-based marketing (ABM) and the success they are having.

Buzz 219

Don’t chase the buzz: why clickbait titles hurt your business.

Biznology

The post Don’t chase the buzz: why clickbait titles hurt your business. Content Marketing blogging Buzz clickbait reputation title We all can recognize a clickbait title. If you don’t, just go to Buzzfeed.com or other news aggregation sites’ front pages.

Buzz 187

Buzz Marketing: What It Is & How to Do It Right

Hubspot

The show’s marketing & advertising team also generated huge amounts of buzz for its final season and successfully sustained it for nearly two years. What is buzz marketing? How Buzz Marketing Can Backfire On Your Brand.

Buzz 80

Creating Buzz for Your Next Product Launch

Crimson Marketing

When launching a new product it’s all about creating the buzz. How can I create “buzz”? You want people as excited about your new venture as you are and on board for the release. But how and where do you promote your big announcement?

Buzz 142

8 Social Media Tools to Get Your Content Buzzing Across Networks

KoMarketing Associates

We’ve all heard it: “If a tree falls in the forest and nobody is around, does it still make a sound?” While you may be thinking to yourself, “Yeah, I have. Why is this the leading sentence in a marketing blog?”

Buzz 303

20 Key Resources That Will Keep Your B2B Business on Top of the Marketing Buzz

B2B PR Sense

B2B marketing is constantly evolving. It requires us to keep pace with new techniques and information if we want to stay ahead of the pack. What are some of the best B2B blogs and other resources that will keep you "in the know" where marketing is concerned?

Buzz 191

Buzz Watch 2/5: Advocacy Marketing

Integrated B2B

In the next post of this Buzz Watch series, I’ll outline artificial intelligence , what it is, what it isn’t, and how it impacts on the world of B2B marketing. The post Buzz Watch 2/5: Advocacy Marketing appeared first on IntegratedB2B.

Buzz 52

Debunking Marketing Buzz: “Account-Based Everything”

Aberdeen

Technically, this might be called “account-based customer experience management” (for which “ABCX” would be a sexy, buzz-worthy acronym). The post Debunking Marketing Buzz: “Account-Based Everything” appeared first on Aberdeen Essentials. “Account-Based Everything” is not a thing.

Buzz 72

Twitter Buzz from Content Marketing World Health Summit

Fathom

The post Twitter Buzz from Content Marketing World Health Summit appeared first on Fathom. Buzz/Viral Marketing Content Creation & Strategy Healthcare Industry content content marketing Content Marketing World healthcare healthcare industry healthcare online marketing

Buzz 85

11 Ways Tech Brands Can Generate Buzz Around New Products

Brandpoint

If only generating buzz around tech products was as easy for everyone as it is for Microsoft, Samsung or Amazon. Here are a few tactics you can use (with examples) to generate buzz around a new tech product even if you’re not Apple.

Buzz 62

Create a Buzz Around Your Brand Using Social Media

Tomorrow People

Drawing on the agency’s successful social marketing strategy, the talk, ‘Create a buzz around your brand using Social Media’ will cover key topics including: Effective use of Facebook, Twitter and LinkedIn.

Buzz 156

“Cheating Death” & Healthcare Branding: Buzz vs. Blasphemy

Fathom

… Read the rest The post “Cheating Death” & Healthcare Branding: Buzz vs. Blasphemy appeared first on Fathom. It can be a fine line to walk: The line between positive memorability and infamy. Every brand wants attention, to be known and associated with some clever or important idea. Hospitals are no different.

Buzz 100

B2B Marketing's Big Data Buzz

Really B2B

Data has been one of the biggest buzzwords in marketing for a few years now, so it’s no surprise that one of the industry’s newest exhibitions is growing as such a rapid pace.

Buzz 58

Buzz watch 1/5: Account-based marketing

Integrated B2B

That’s why we’ve decided to write a series of blogs, briefly looking at a few of the more bewildering buzz-words and setting the record straight with regards to what they actually mean. The post Buzz watch 1/5: Account-based marketing appeared first on IntegratedB2B.

The Social Media Buzz Around National Hospital Week 2014

Fathom

The post The Social Media Buzz Around National Hospital Week 2014 appeared first on Fathom. National Hospital Week 2014 is upon us, May 11-17. The week is a chance to stop and celebrate the hospitals and the associates that work within those organizations.

Buzz 107

The buzz around account-based marketing at MarTech

chiefmartech

Conclusion: Old News, New Buzz? The post The buzz around account-based marketing at MarTech appeared first on Chief Marketing Technologist.

Buzz 83

What is the buzz about Google+?

Biznology

Image via CrunchBase. Two Biznology blogger is the same interview? Yep, and you have Google+ to thank for it. Last week, Chris Abraham and I were both interviewed by the English-language broadcast of the Voice of Russia to answer the hottest questions on what Google+ is, what threats it poses to other social media properties and how you might use it personally and (someday) for your business.

Buzz 110

B2B Book Buzz: Content Rules

MLT Creative

Buzz 79

Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses

ClearVoice

The post Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses appeared first on ClearVoice. In major cities, content marketing agencies often define and hone their practice areas, core competencies, and the industries in which they specialize.

Buzz 60

Why The Buzz? A Brief on Buyer Signals

Akoonu

Sales leaders face a flow of disruptive technologies accompanied by a stream of intriguing buzzwords that frequently fail to inform. Navigating what’s helpful and what’s hype is crucial to strategic sales planning.

Buzz 52

What is the buzz about Google+?

Biznology

Image via CrunchBase Two Biznology blogger is the same interview? Yep, and you have Google+ to thank for it. Last week, Chris Abraham and I were both interviewed by the English-language broadcast of the Voice of Russia to answer the hottest questions on what Google+ is, what threats it poses to other social media properties [.]. e-Commerce chris abraham Facebook Google twitter Voice of Russia

Buzz 80

B2B Book Buzz: Return On Influence by @MarkWSchaefer

MLT Creative

This fascinating book explores how brands are identifying powerful bloggers , tweeters and YouTube celebrities to build brand buzz and increase sales. Many adventurous and curious B2B marketers embarked on the social media journey just a few years ago uncertain where the path would lead.

Buzz 87

Big Data is Buzzing, But Small Data Packs a Punch [Q&A]

Sales Intelligence View

Rand: Yes, big data has been quite the buzz word out there, but we really need to recognize the value in small data too. A decade ago, “sales-marketing alignment” was not a phrase on the tips of our tongues every time we entered a conversation about lead generation and revenue. But it is now.

Buzz 110

What’s the Buzz with Google+?

Fathom

The search engine giant proceeded cautiously, offering invitations to only a select population to make sure the rollout was slow enough to … Continue reading → The post What’s the Buzz with Google+? As most of you know, this past Tuesday marked the launch of Google’s latest social networking service: Google+.

Buzz 60

Chief Marketer Raises PRO Awards Buzz With Interactive Content

SnapApp

This week’s highlighted SnapApp was created by The Chief Marketer Network , one of the many leading brands under the Access Intelligence umbrella.

Buzz 62

B2B Book Buzz: Think Outside the Inbox

MLT Creative

Think Outside the Inbox is a great reference for all things marketing automation, a subject about which there is so much information floating around right now that it tends to be overwhelming.

Buzz 77

B2B Book Buzz: The Brand Gap

MLT Creative

The Brand Gap. How to Bridge the Distance Between Brand Strategy and Design. Expanded Edition. A Whiteboard Overview by Marty Neumeier. The Brand Gap is a good read and an excellent reference guide for all things “branding.”

Buzz 75

How to Use Twitter Hashtags to Generate Event Marketing Buzz

Hubspot

The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci. Create It Early: It’s important to generate buzz around your topic by introducing your hashtag well before the launch of your event.

Buzz 80

How to Jack the News to Generate Marketing Buzz

Hubspot

Historically, we have encouraged marketers to keep track of newly released industry reports, upcoming events, and opportunities to tie their brand to a story that is currently generating a lot of buzz in the news.

Buzz 79

Facebook Launches Public-Facing Buzz Metric and Enhanced Ad Feature

Hubspot

And the Facebook announcements just keep on coming. Today, we learn about Facebook's new metrics within the Insights tool, a new premium ad unit, and the Facebook Insights API. Let's dive right into what these new features are and what they mean for marketers. New Metrics in Facebook Insights.

Buzz 80

What’s All The Buzz About AI at Dreamforce?

Leadspace

The post What’s All The Buzz About AI at Dreamforce? With the recent unveiling of Salesforce Einstein , Dreamforce 2016 was always going to be abuzz with talk of Artificial Intelligence. Now that Einstein has been formally introduced at DF16 , you won’t be able to get away from the subject.

Buzz 55

Creating an Influencer B2B Marketing Strategy to Fuel your Local Buzz

Marketo

Influencer b2b marketing (as part of a wider international marketing plan ) is one method that can help you generate a local buzz in your new market. by Kieran Flanagan Finding and succeeding in new markets is essential for any B2B company that wants to grow.

Buzz 136

B2B Buzz: Interview with Hoovers’ VP of Marketing, James Rogers

Marketo

Hoovers’ blog is B2B Buzz , a community of business information experts. B2B Buzz: Interview with Hoovers’ VP of Marketing, James Rogers was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Social Media b2b buzz B2B social media community data dreamforce 2010 Hoovers james rogers online marketingby Katie Byrnes Marketo had the chance to interview Hoovers’ VP of Marketing, James Rogers, live at Dreamforce 2010.

Buzz 79

Don’t Stop A-Meme-In’ – Using Memes for Lead Generation and Buzz Building

Marketo

Don’t Stop A-Meme-In’ – Using Memes for Lead Generation and Buzz Building was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Looking for a fun way to engage with customers and prospects through your social media channels?

Buzz 129

Buzz Marketing: Thought Leadership with Paul Dunay

Marketo

The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. You also talk a lot about the value of "buzz" worthy marketing campaigns. How do you think buzz marketing and innovation tie together?

Buzz 56

Beyond the buzz: Going in-depth on Account-Based Marketing

LeanData

People want to better understand the substance behind the buzz with ABM. Adam New-Waterson gets asked the same thing all the time: What exactly is Account-Based Marketing ?

Beyond the buzz: Going in-depth on Account-Based Marketing

LeanData

People want to better understand the substance behind the buzz with ABM. Adam New-Waterson gets asked the same thing all the time: What exactly is Account-Based Marketing ?