Oktopost

JULY 8, 2024

Demand generation trends change super fast, so you need to adjust your demand generation tactics as well. This tactic positions your business as a trusted advisor, nurtures stronger relationships, and drives conversions. Yet, as tempting as it is to follow what competitors are doing, you must focus on what your customers want to see.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Paid Content Demand 105

Martech

JANUARY 31, 2025

Marketing isnt about tactics, tricks or tools its about having the right conversation with the right audience. But marketers all too often prioritize tactics and tools that fail to deliver on empty promises: “If we do this tactic or use that tool, we will get all the necessary results.” ” This is a lie.

Tactics 94

Tactics Planning Lead Scoring Lead Ranking 94

Ahrefs

MAY 31, 2024

Generally speaking, low-competition keywords are search terms where you likely don’t need many backlinks to rank on the first page of Google (backlinks are one of the most important ranking factors). By focusing on these less competitive terms, you can … Read more ›

Tactics 141

Tactics Content Marketing Content Keywords 141

Hubspot

FEBRUARY 17, 2025

That's why we tapped some experts to see if they had some unconventional negotiation tactics that have worked for them. 6 Unconventional Negotiation Tactics 1. Gene Krause , VP of Business Development at Agile Payments , says, "In sales and business, unconventional negotiation tactics can make a big difference.

Tactics 73

Tactics Buyer Personas Work Management Act-On 73

Webbiquity

JULY 23, 2024

Another valuable tactic is collaborating with influencers to increase brand exposure. They use machine learning algorithms to refine lead generation tactics continually. When you know what your audience feels, you can engage them better. AI tools like Mighty Scout make this process a lot easier. Image credit: Smith.ai

Lead Ranking 301

Lead Ranking Lead Scoring B2B Marketing Marketing & Strategy 301

Marketing Insider Group

AUGUST 26, 2024

This tactic is crucial for companies looking to build awareness, engage prospects, and ultimately convert leads into loyal customers. In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy.

Demand Generation Agencies 195

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 195

Trade Press Services Newsletter

JANUARY 9, 2025

If you need inspiration, check out our Guide to B2B Marketing Essentials (a list of tactics starts on page 10). Marketing trends, technologies, and tactics may evolve, but strong fundamentals will always be the key to long-term success. Change Is Constant In the dynamic world of B2B marketing, change is inevitable.

Planning 220

Planning Marketing Plans B2B Marketing Allocation 220

Marketing Insider Group

OCTOBER 9, 2024

A CMO might focus on building brand awareness and telling appropriate stories for customers, rather than finding the tactics that are most effective in securing new revenue for the business.

CMO 306

CMO Paid Search Agency Companies Verticals 306

Marketing Insider Group

JANUARY 27, 2025

Agencies analyze this data to adjust tactics and improve campaign effectiveness. They make sure ad spend is directed toward high-performing areas, maximizing your return on investment (ROI). Insights from Data Analysis PPC campaigns generate valuable data that helps you with your future strategies.

Demand Generation Agencies 290

Demand Generation Agencies PPC Paid Search Agency Advertising Agencies 290

Marketing Insider Group

AUGUST 27, 2024

This tactic includes using relevant keywords, optimizing meta tags, and ensuring fast load times. Your website must be user-friendly and mobile-responsive, ensuring a smooth experience for visitors on any device. A well-optimized website attracts more visitors and keeps them engaged.

Paid Search Agency 312

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 312

Webbiquity

AUGUST 20, 2024

Solid branding will also increase direct traffic, and getting your branded content spread across the web using WPO tactics will increase referral visits to your site. The stronger your brand, the more branded organic search traffic you’ll generate.

Marketing AI 330

Marketing AI Traffic Marketing Attribution Organization 330

Vision Edge Marketing

SEPTEMBER 10, 2024

Experiment with new approaches, tactics, and initiatives to continually enhance the effectiveness of your customer-centric value prop. Based on your data analysis, make necessary adjustments to your value prop, growth strategies, and customer service practices to better meet customer needs and create customer value.

Customer Satisfaction 324

Customer Satisfaction Business Loyalty Marketing Management 324

Vision Edge Marketing

DECEMBER 10, 2024

Your GTM strategy outlines how the product will be introduced to the market and includes traditional elements such as pricing, positioning, sales channels, and marketing tactics. Marketing tactics are what attract and draw in potential customers. The entrance to a sandcastle needs to be positioned where its most visible and accessible.

Marketing Analytics Tools 189

Marketing Analytics Tools Enterprise Management Product Work Management 189

Marketing Insider Group

OCTOBER 1, 2024

Increased Sales and Marketing Effectiveness Businesses can identify which sales tactics and marketing strategies are most successful when they analyze their data. This segmentation creates more targeted marketing efforts, ensuring the message reaches customers at the ideal time to make a sale.

CRM 288

CRM Analytics Customer Satisfaction Allocation 288

Webbiquity

NOVEMBER 19, 2024

Which tactics are used to differentiate the most successful B2B influencer marketing programs? What’s the most important attribute for success in B2B influencer marketing? How are budgets changing? What’s the leading influencer marketing trend for the coming year?

B2B Marketing 187

B2B Marketing Trends Planning B2B 187

Marketing Insider Group

DECEMBER 16, 2024

Why Competitor Analysis Works Competitor analysis not only highlights areas for improvement in your strategy but also reveals fresh approaches and tactics that align with your businesss SEO goals. They also pursue backlinks from high-authority sites that link to competitors, improving their domains authority and visibility.

Analysis 245

Analysis SEO Tools Domain 245

Vision Edge Marketing

OCTOBER 29, 2024

Keep in mind these measures are at the tactics and activities levels of your growth plan. Larry Kim’s research reveals the average website conversion rate is 2.23%. Higher conversion rates suggest your content is effectively engaging and persuading your audience.

Marketing AI 303

Marketing AI Buy Marketing Analytics Tools Demand 303

Webbiquity

AUGUST 19, 2024

What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales? This way, even after your customers have converted, you still have a chance to use upsell tactics by targeting their specific issues. Guest post by Eduard Klein. Yes, it’s an ad. Affiliate sales support independent publishing.

Top of Funnel 187

Top of Funnel Marketing Funnels B2B Sales Paid Content 187

Content Marketing Institute

JUNE 18, 2024

On the other hand, they know every content and marketing tactic in the book. Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. New research offers insights (and a peek inside your peers’ opinions).

Research 134

Research Thought Leadership Opinions Paid Search Agency 134

Marketing Insider Group

DECEMBER 3, 2024

This article will guide you through some tactics for growing a dedicated social media audience. Statista estimates suggest there could be over six billion social media users worldwide by 2028, and reaching them could make or break your business.

Social Media 278

Social Media Organization Media Ad Frequency 278

Marketing Insider Group

MARCH 3, 2025

Hard sales tactics push people away. A visitor comparing two solutions might respond better to a free trial offer. The right prompt depends on the readers level of interest. Blog posts at this stage should feel informative, not promotional. Instead, presenting helpful, well-supported arguments leads them to act on their own terms.

Top of Funnel 256

Top of Funnel Marketing Funnels Content Marketing Ad Building 256

Scoop.it

OCTOBER 31, 2024

So, how can you implement this tactic in your content strategy? Source: academicinfluence.com How do you apply this tactic to your content strategy? One excellent tactic you can employ to differentiate your brand is to invest in exceptional content. Start by identifying your ideal customer’s pain points.

Marketing Budget 117

Marketing Budget Work Management Marketing Management Service 117

Trade Press Services

SEPTEMBER 30, 2024

A marketing plan helps thought leaders identify their target audiences and outlines the strategies and tactics required to engage them. Strategy focuses on the “what” while tactics revolve around the “how.” Tactics What activities will you implement? When considering tactics, remember that not all platforms are equal.

Planning 102

Planning Marketing Plans Thought Leadership B2B Thought Leadership 102

Webbiquity

AUGUST 30, 2024

SEO is an ongoing game; the rules evolve, and so must your tactics, in terms of both off-page (link earning) and on-page SEO. Content Distribution Tactics Leveraging Social Media Social media is, of course, a powerful channel for content distribution. It’s not just about being seen; it’s about being seen by the right people.

Paid Content 173

Paid Content Marketing AI Content Marketing Top of Funnel 173

The Point

MARCH 24, 2025

Tactics might include: * Welcome series: Personalized email sequences with set-up guides, training resources, and quick wins. Onboarding & Early Adoption New customers require guidance, reassurance, and education to ensure a smooth onboarding experience.

Top of Funnel 157

Top of Funnel Demand Generation Agencies SMB B2B Thought Leadership 157

Webbiquity

NOVEMBER 21, 2024

Marketing teams that are finding success have moved past conventional tactics by embracing new technologies and methods. Systematic testing protocols separate effective tactics from those that just look good on paper.

B2B Marketing 164

B2B Marketing Work Management Marketing Management Planning 164

Webbiquity

NOVEMBER 25, 2024

They’ve had to remain nimble and revise strategies and tactics as economic and business challenges evolve but don’t disappear. Tight budgets (as always), inflation, economic slowdown, AI taking marketing jobs ( or not )…it’s been yet another “interesting” year for marketers.

Marketing Automation Services 198

Marketing Automation Services Work Management Marketing Management Budget Programs 198

Convince & Convert

NOVEMBER 22, 2024

For marketing professionals, this approach is not just a tactic, but an audience research strategy that can unlock deeper brand affinity and significantly improve conversion rates. Key Tactics for Tailored Messaging: Understand the Language : Each niche audience speaks its own language.

Planning 139

Planning Paid Search Agency Webinar Metrics Advertising Agencies 139

Martech

JANUARY 14, 2025

Even when a single tactic starts strong, its difficult to sustain that level of growth without other components to support it. Strategies that include upper funnel tactics increase the effectiveness of customer-acquisition campaigns, resulting in lower cost per lead than SEM alone.

Top of Funnel 116

Top of Funnel Marketing Funnels Planning Multi-Channel 116

The Forward Observer

AUGUST 9, 2024

In The Power of Instinct , marketing consultant and behavioral science expert Leslie Zane shows that to grow a brand, business, or even a social movement, traditional persuasion tactics fall short. Instead, you must connect to the instinctive mind.

Trigger Marketing 156

Trigger Marketing Rules Consulting Click Rate 156