Digital Marketing Tactics: Tricks And Treats Going Into 2021

Square 2 Marketing

Hundreds of marketing tactics are at your disposal. Some tactics work better than others in certain companies, and there is no real way to know for sure which ones are going to work well for you. Just Like The Wide Variety Of Candy Available On Halloween, You Have To Pick The Best Ones.

6 Customer Engagement Tactics to Boost Profits

RockContent

This is why top marketers today are looking for new tactics to upgrade their strategies to make their customers’ journeys more engaging and humanized. The post 6 Customer Engagement Tactics to Boost Profits appeared first on Blog.

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Survey: Digital Marketing, Social Media Remain Top Tactics Among Marketers

KoMarketing Associates

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success.

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4 Surprisingly Effective B2B Lead Nurturing Tactics

Marketing Insider Group

However, there are several tactics that are not just rumored to be effective (across the board to various extents) but have the data to back them up. The post 4 Surprisingly Effective B2B Lead Nurturing Tactics appeared first on Marketing Insider Group.

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

3 Never-Seen-Before Tactics for Website Conversion Rate Optimization

Marketing Insider Group

The only way to fix the situation is to start practicing CRO tactics that actually work. However, how much action can you expect from visitors who have seen these same tactics used over and over again? 3 Underutilized Tactics for Website Conversion Rate Optimization.

Visualizing Strategic and Tactical Progress in Agile Organizations

Marketing Insider Group

Whether you’re on the strategic level or the tactical level, you’re likely to be involved in some project planning. At this stage, they do not explore the tactics required to execute it in detail. Tactical Planning. For example, changing customer demands or emerging competitors, may prompt tactical teams to change course. Strategic vs Tactical Visual Workflows in Agile Organizations. The Tactical Board.

Reader loyalty: expand your recurring audience using these 7 tactics

RockContent

What are the 7 major tactics to enable readers’ loyalty? What are the 7 major tactics to enable readers’ loyalty? We have then come to the infallible tactics you need to know. Getting the reader’s attention is not an easy task.

6 Customer Loyalty Tactics to Increase Retention and Acquisition

Oracle

Let’s take a look at some of the tactics brands can use when strategizing their loyalty initiatives. Surprise & delight is an effective tactic to employ as part of your loyalty initiative. Incentivizing customers for their referrals encourages word-of-the-mouth marketing, which is a great tactic for promoting your brand. The cost of acquiring a new customer can range from five to seven times the expense of keeping an existing one.

Tactical video for technology sales and marketing

Biznology

They need tactical videos that support their sales and marketing content strategy. Tactical videos have specific objectives: establish a value proposition in the prospect’s mind, put across a memorable product differentiator, describe a new use case. Different kinds of tactical video. I’ve adapted this model to show how different kinds of tactical video might serve to advance the kind of buyer’s journey typically encountered in technology businesses.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

8 Unconventional Marketing Tactics Every CMO Should Take Advantage Of

Oracle

It’s great if you’ve been using the traditional, popular marketing tactics that every other business in your industry trusts. If you’re looking to cut costs and see better results, it might be time to reach for some unconventional ( often called guerilla ) marketing tactics. Customers like people who are willing to be unique, even weird , when it comes to their marketing tactics. The best thing about this tactic is that it’s versatile.

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Six powerful B2B marketing tactics you may be missing

Biznology

The post Six powerful B2B marketing tactics you may be missing appeared first on Biznology. There are so many great new techniques in B2B marketing today, it’s hard to keep up. I hereby offer a roundup of ideas that you may have overlooked: IP address identification, a customer-driven content marketing strategy, better lead qualification, a renewed focus on customer and prospect data, account-based marketing, and linking consumer data with your business records.

3 digital marketing tactics that will increase conversions now

Biznology

Take a look at these three digital marketing tactics that will enrich your upcoming marketing campaigns and boost your conversion rate at the same time. These marketing tactics must be the foundation of your understanding as you strive to build a successful marketing strategy. The post 3 digital marketing tactics that will increase conversions now appeared first on Biznology. If you pause for a moment, you will realize that digital marketing is quite amazing.

The Marketing Tactic Your Company Is Most Likely Not Utilizing

Marketing Insider Group

Companies spend a lot of time and money investing in marketing tactics that can help them achieve a bigger reach with the audiences that care about their products or services. However, there is a very important tactic that is often overlooked by business leaders and marketers – encouraging employees to promote the company and their […]. The post The Marketing Tactic Your Company Is Most Likely Not Utilizing appeared first on Marketing Insider Group.

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components:

How Account-Based Marketing Works: Digital And Traditional Tactics

Marketing Insider Group

Learn about the goals of ABM and how to execute an effective strategy through digital and traditional tactics. Account-based marketing, otherwise known as key account marketing, is a B2B tactic that targets specific companies and decision-makers, versus casting a wide net across a full market or contact list. But that’s the primary goal of most marketing tactics. Execute the digital or traditional ABM tactic right. What Are Your Options for ABM Tactics?

How To Select The Perfect Marketing Tactics For B2B Lead Generation

Square 2 Marketing

With Hundreds Of Marketing Tactics At Your Disposal, How Do You Know Which Ones Are Right For Your Company? Not too many people talk about how to select and prioritize the correct set of tactics for your company and your goals.

Tactics to Increase Your Newsletter Subscriptions

Launch Marketing

If you are looking for some tactics on how to increase your newsletter subscriptions, here are five things to focus on and implement to start reaching more prospects. The post Tactics to Increase Your Newsletter Subscriptions appeared first on Launch Marketing.

Industrial Blogging – An Underutilized Content Marketing Tactic

Industrial Marketing Today

Another major concern is that it is too time consuming to create fresh and relevant […] The post Industrial Blogging – An Underutilized Content Marketing Tactic by Achinta Mitra appeared first on Industrial Marketing Today. Industrial blogging is usually not a favorite subject of discussion with my manufacturing and engineering clients.

Mapping Personas in Your Marketing to Maximize Value

Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”

Developing and utilizing Personas is hard work! Join Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales," in this amazing session where you’ll learn actionable tactics for going beyond firmagraphics to integrating truly insightful persona indicators.

3 Quick Marketing Tactics B2B Marketers Can Borrow from B2C

Marketing Insider Group

It can be a little more difficult for B2B companies to use this tactic without coming over as cheesy and like they’re trying to hard, but it can be a very effective marketing tactic when done well. You don’t have to put a lot of time and resources into building a whole campaign around this tactic, either. But, there’s no reason why you can’t follow the lead of successful B2C marketers and employ some storytelling tactics to make your messages more compelling and memorable.

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5 Powerful Re-Engagement Tactics to Warm Cold Leads

Marketing Insider Group

The post 5 Powerful Re-Engagement Tactics to Warm Cold Leads appeared first on Marketing Insider Group. As anyone in sales or marketing knows, there are plenty of issues that can derail everything from a campaign funnel to a prospects’ buying decision. Circumnavigating, or even better, mitigating these issues entirely is what keeps us on our toes. When it comes to sales specifically, it is a common problem to see a lead […].

Seven Tactics to Delete From Your Email Marketing NOW

Webbiquity

Let’s make today the day where we stop spending time on the aspects of email marketing that don’t work, and instead use the time we save to test new email marketing tools and tactics. Seven Tactics to Delete From Your Email Marketing NOW. The post Seven Tactics to Delete From Your Email Marketing NOW appeared first on B2B Marketing Blog | Webbiquity. By Kipp Bodnar. A major culprit of the inbound marketing time-suck is email marketing.

8 Marketing Tactics That Will Boost Your B2B Strategy

B2B PR Sense

With that in mind, we’ve gathered 8 tactics from Influitive’s 2017 State of Customer Marketing Report to bring you up to speed on your marketing strategy. 8 Tactics That Will Beef Up Your B2B Strategy. The more you use these 8 tactics in your marketing, the more you will build your B2B strategy to be unbeatable. 5 PR Tactics That Will Make You Look Like a Genius. How is your B2B strategy performing? Is it getting you the results you want?

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

The most effective lead generation tactics. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads.

4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals. Today, with the advent of tactics like remarketing, and uploading custom audiences to target people at specific stages, we can effectively carry out full-cycle marketing. Measuring ROI from paid marketing for B2B is a critical problem a lot of marketers are trying to tackle.

10 Online Community Engagement Tactics You Can Steal

Higher Logic

The post 10 Online Community Engagement Tactics You Can Steal appeared first on Higher Logic. The post 10 Online Community Engagement Tactics You Can Steal appeared first on Higher Logic. Check out ten of our favorite activities you can use to spark engagement in your online community.

7 Exclusive High Quality B2B Lead Generation Tactics

Only B2B

So, dear readers, without wasting more time lets jump straight to the topic, the Exclusive tactics used by B2B global leaders to generate high quality leads. #1 Play smart by teaming with other departments and shake hands upon new strategies and tactics.

11 Tactics B2B Marketers Should Be Thankful for

KoMarketing Associates

Being the week of Thanksgiving, it’s only right that we take the time to think about some of the tactics that we’re most thankful for within the B2B industry. It’s the perfect time for B2B marketers to reflect on successful tactics (and even failed ones) to help guide more effective strategies for the year to come. For marketers looking ahead to 2018, here’s a list of B2B marketing tactics that have proven to be the most powerful over the past year.

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Mobile Marketing Tactics for Business

Sharpspring

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. Here are five key mobile marketing tactics for business that will drive conversions for your next campaign: Promote your offers with paid mobile ads. Getting Started with Mobile Marketing Tactics for Business. To get found, leverage mobile-friendly SEO tactics that enhance mobile UX and promote visibility. People in the U.S.

Social, Email Remain Top Digital Marketing Tactics Among Marketers

KoMarketing Associates

Whether it’s social media marketing or email marketing, new research shows that marketers are turning to a wide array of digital marketing tactics to achieve their primary objectives. Social media marketing has been a popular digital marketing tactic for quite some time, and previous research suggests that it is being primarily used to reach out to prospects and customers.

Five Sales Enablement Tactics B2B Marketers Need to Master

Webbiquity

Here are five tactics your B2B marketing team needs to master to empower sales people to close deals faster. Practicing the above tactics will put your customer-facing teams in better control of revenue, provide a customized buying experience, and align your sales activities with the buyer’s decision process. The post Five Sales Enablement Tactics B2B Marketers Need to Master appeared first on B2B Marketing Blog | Webbiquity. Guest post by Mary Ade.

Report: Influencer Marketing Continues to Grow as a Popular Tactic

KoMarketing Associates

Many marketers have turned to influencer marketing to reach out to their target audience in the past, and new research shows it remains a popular tactic in 2018. While some marketers are just beginning to test the waters with influencer marketing, others have been turning to this tactic to achieve a wide range of objectives for an extended period of time.

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018?

5 Useful Lead Nurturing Tactics to Get More Opportunities

B2B Lead Generation

Read on for five lead nurturing tactics that will help you move people who’ve expressed interest into sales-qualified opportunities. Tactic #1. Tactic #2. For more ideas read 5 things you can do to improve lead generation , Tactic #3. Content and channels to use for lead nurturing: Tactic #4. The post 5 Useful Lead Nurturing Tactics to Get More Opportunities appeared first on B2B Lead Blog.