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How to Use Product Storytelling Tactics to Turn Website Visitors into Customers

Webbiquity

However, for this tactic to work, the interactive content you create should be relevant and add value to your audience. The post How to Use Product Storytelling Tactics to Turn Website Visitors into Customers appeared first on B2B Marketing Blog | Webbiquity. To see what she is up to next, check out her Twitter feed.

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Email marketers sharpen deliverability tactics at MailCon

Martech

A year of changes requires a shift in tactics for email marketers. Here are some tactics for email marketers to consider. The post Email marketers sharpen deliverability tactics at MailCon appeared first on MarTech. Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Also, please keep the language simple.

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Why B2B marketing must adopt B2C tactics

Martech

What new tools and tactics have emerged? The post Why B2B marketing must adopt B2C tactics appeared first on MarTech. Another driver of this trend is agencies, who are thrilled at the chance to ramp up their creative output and inject some emotion into business messaging for a change. Wouldn’t that be a positive outcome? Processing.

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back.

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5 tactics to make your B2B content hit harder and stick longer

Martech

If you’re managing content operations, optimizing campaigns or overseeing marketing tech, these five content tactics will help your marketing get noticed and get results. This tactic not only adds context, it creates immediate empathy. Creating content is easy, creating good content takes work.

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The Best Email Marketing Tactics to Attract Gen Z

SendX

This means they know a great online deal when they see one and are unlikely to be impressed by outdated email marketing tactics. Generation Z is filled with tech-savvy, native web users. They’re also a growing demographic.

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B2B Digital Marketing: What’s Working Now!

Speaker: Paul Slack - Vende Digital CEO

You’ll learn cost-effective digital tactics that are working right now to produce qualified leads. Discover 5 tips to get 2021 off to a great start. We’ll show you specific examples of how other B2B companies are crushing it with digital marketing. Generate leads more predictably at a lower cost. Create the perfect landing page that converts.

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What's Working Now: ABM + Demand Gen

Speaker: Paul Slack, Vende Digital CEO

Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline.

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3 Steps for Mastering B2B Demand Generation on Social Media

Speaker: Paul Slack, Vende Digital CEO

Keys to executing organic and paid tactics that create demand and grow pipeline. This webinar will cover: Why social media is a critical go-to-market channel in 2022. How other B2Bs are crushing their digital marketing goals with social media. Which plays are working the best at each stage of the buyer's journey.

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.

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An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? Tactical things to consider during this process, from the Sales and Marketing POV. Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment?

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Key tactics for assessing the completeness, coverage, and consistency of B2B data. After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Critical integrations that fit directly into your sales processes and workflows.

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Mapping Personas in Your Marketing to Maximize Value

Speaker: Samantha Stone, author of “Unleash Possible: A Marketing Playbook that Drives Sales”

Join Samantha Stone in this amazing session where you’ll learn actionable tactics for going beyond firmagraphics to integrating truly insightful persona indicators. We rely on titles, company size and industry to define personas – but there is so much more! It’s a fatally flawed approach that leads to lackluster results.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

This guide will examine the market forces at play, shifting buyer trends, what conversational marketing is, how to leverage it, and the tactics involved in adopting conversational marketing for a B2B demand generation strategy. According to Bold 360, “81 percent of B2B buyers have left a page because they didn’t want to fill out a form.”.