Martech

SEPTEMBER 20, 2024

Source: GTM Partners, 3Ps GTM Maturity Model It’s not just about selling more products. He’s not just selling individual products; he’s bundling solutions that solve pain points across multiple areas of a client’s business, increasing cross-product value and making the platform more attractive and sticky for customers.

Marketing Analytics Tools 112

Marketing Analytics Tools Work Management Lead Ranking Account Based Marketing 112

Martech

SEPTEMBER 11, 2024

Here are three customer journey practices for tapping this institutional, cross-functional wisdom. Implement a cross-functional voice of the customer (VOC) program to gather and sort input for shared understanding. A previous column showcased seven content strategies for using martech insight and talent to upsell and engage customers.

Organization 111

Organization Cross-Selling Top of Funnel Customer Satisfaction 111

Tomorrow People

OCTOBER 21, 2024

You first need to sell the vision of ABM and demonstrate why it’s a ‘must-have’, not just a ‘nice-to-have’. Tip 7: Promote social selling Social selling is a process where your sales and marketing teams leverage social media to build meaningful relationships. However, cross-team alignment is only a piece of the ABM puzzle.

Account Based Marketing 156

Account Based Marketing ABM Work Management Marketing Management 156

Martech

AUGUST 26, 2024

And smooth our selling process — their buying process — to its digital best. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense. For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell.

B2B Marketing 135

B2B Marketing Trends Top of Funnel B2B 135

Webbiquity

NOVEMBER 11, 2021

Upsell and Cross-Sell. Existing clients provide a readily available market you can further capitalize on through upselling and cross-selling. One of the best-selling points you can offer a business is a (credible) promise to streamline its operations.

Cross-Selling 278

Cross-Selling Effectiveness B2B Acquisitions 278

WordAgents

APRIL 8, 2025

Their social messaging emphasizes “deals selling out fast” and shows off what other shoppers are buying. Brands like Apple don’t just sell phonesthey sell membership cards to the cool kids’ table. Most businesses focus exclusively on what they’re selling rather than why people buy.

Urgency Marketing 195

Urgency Marketing Marketing & Strategy Ethics Trigger Marketing 195

Martech

JULY 16, 2024

Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members. Cost savings Loyalty programs are not only a money maker, they are also a money saver.

Loyalty 110

Loyalty Budget Programs Cross-Selling Marketing & Strategy 110

Martech

MARCH 14, 2025

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Improving cross-team collaboration Your use cases can promote collaboration by: Encouraging teams to define which data fields should come from each source. Processing.

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Ranking Cross-Selling Work Management 100

Marketing Insider Group

OCTOBER 20, 2020

Webinars are a great way to inform, engage, and sell your brand to your audience. A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. Develop a Cross-Promotional Marketing Strategy. Cross-promote your webinar across multiple channels to increase overall reach.

Webinar Metrics 363

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 363

Martech

JULY 19, 2024

It is often easier to sell something when no one has it but many people need it. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. Many industries go through this. It gets a little harder once everyone has it.

Marketing Automation Services 116

Marketing Automation Services Vendors Paid Search Agency Advertising Agencies 116

Marketing Insider Group

MAY 11, 2021

This is useful for upselling and cross-selling to current customers. Upselling and Cross-Selling to Current Customers. You can also use data you’ve collected on your customers’ purchasing behaviors to cross-sell or upsell to them to increase profits.

Lead Ranking 363

Lead Ranking Analytics Marketing AI Marketing Budget 363

Salesforce Marketing Cloud

NOVEMBER 5, 2024

Wondering if you should sell or not? The upsell or cross-sell nurture The upsell or cross-sell nurture email journey is a series of targeted emails that suggest products to existing customers based on their purchase history, aiming to increase their lifetime value. Build trust with every interaction.

Small Business Marketing 99

Small Business Marketing Marketing AI Email Marketing Campaigns 99

Act-On

MAY 30, 2024

The challenge is that even if you’re focusing on retention, cross-sells, and upsells, doing these tasks well isn’t always easy, and the job begins the moment the customer transitions from prospect to customer. Or if you have 1,000 employees using software and only have 700 licenses, it’s time to sell the additional licenses.

Cross-Selling 246

Cross-Selling Marketing Automation Services Work Management Budget Programs 246

Zoominfo

SEPTEMBER 24, 2024

The open-source playbook includes strategies for upsell, cross-sell, retention, and win-back plays. Let’s consider a company that sells a SaaS platform for project management as an example. To maximize effectiveness, marketers should map key signals to specific points in the sales funnel.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Webbiquity

AUGUST 19, 2024

Let’s start with the basics: your goal is not to sell, but to develop relationships. So, you must focus on human connections by focusing on their needs instead of selling. Use cross-channel promotion : As noted above, you don’t always have to use your content only for the platform you’ve created it for.

Top of Funnel 183

Top of Funnel Marketing Funnels B2B Sales Paid Content 183

Marketing Insider Group

NOVEMBER 11, 2020

Because the seller eventually realized that it’s easier and more efficient to sell to existing customers than it is to find new customers. We often call this cross-sell and upsell. We want to sell more products and services to existing customers and also at higher prices and profit. How much profit?

Trends 363

Trends B2B Marketing Planning Advertising Agencies 363

Zoominfo

AUGUST 31, 2020

Doing so may also offset declines in aging products a company sells. Go-to-market plays : Add-on campaigns, cross-sell campaigns, in-app message campaigns, user research, and product launches. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Martech

JANUARY 14, 2025

Penetration marketing Marketing teams can use their skills in data analysis to help account managers find valuable insights that lead to better upselling and cross-selling opportunities. Stevens suggested using data analytics to develop a list of next best products based on the product purchase patterns from the past.

Effectiveness 132

Effectiveness Marketing & Strategy B2B Marketing Management 132

Act-On

MAY 29, 2024

Companies have a 60% to 70% chance of selling to an existing customer, compared to a brand-new one (the latter is only 5% to 20%). The bottom line is that existing customers are easier to sell to, and they buy more. Customer marketing helps promote retention, and foster upsells and cross-sells. Give it a try!

Cross-Selling 245

Cross-Selling Paid Search Agency Marketing Automation Services Marketing & Strategy 245

Convince & Convert

SEPTEMBER 28, 2024

Insert these sets starting to sell for ridiculous prices on eBay, Mercari, Facebook Marketplace, and even Etsy. They found ways to sell even more of these popular products, without coming off as opportunistic or overly corporate. Like, for thousands and thousands of dollars.

Viral Marketing 158

Viral Marketing Brand Identity Branding Paid Search Agency 158

Martech

APRIL 22, 2025

Cross-department collaboration ensures that sales and marketing work toward the same targets. Extend the use of ABM strategies to cross-sell and retain current customers. Sales and marketing alignment is the game-changer Another key evolution in ABM is the emphasis on sales and marketing alignment.

Account Based Marketing 93

Account Based Marketing ABM Ideal Customer Profiles Data Hygiene 93

Webbiquity

NOVEMBER 21, 2024

Marketing teams face mounting pressure to capture attention in crowded digital spaces while selling to increasingly complex decision-maker groups. Cross-Functional Integration Marketing campaigns gain strength when different departments pool their expertise through integrated project management systems.

B2B Marketing 161

B2B Marketing Work Management Marketing Management Planning 161

Webbiquity

AUGUST 26, 2020

For example, if you have a high ticket consulting gig that you want to sell, you may use a quiz to ask qualifying questions. Conversely, if you sell a service, you may use a calculator for people to qualify or disqualify themselves at the beginning of the process. – If purchased, an upsell offer or a cross-sell offer.

Top of Funnel 286

Top of Funnel Segmentation Webinar Metrics Cross-Selling 286

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. While both focus on selling, the ‘roles’ are different. Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. Let’s do a quick overview. For instance, who will drive results?

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Marketing Insider Group

JULY 1, 2020

of companies report a gap in penetrating new business units or cross-selling/upselling. Articles were created in real-time for selling conversations rather than to gain brand awareness. Companies Do Not Have a Strong Ability to Expand Business in Existing Accounts. According to CSO Insights, 54.9% But, they could not define it.

Ideal Customer Profiles 328

Ideal Customer Profiles Work Management Planning Paid Search Agency 328

Zoominfo

JANUARY 16, 2025

Pipeline Expansion : Leverage need-based signals to re-engage dormant leads or cross-sell to existing customers. Customer Retention and Upselling : A largely untapped use case, intent data can reveal opportunities within your customer base for expansion.

Intent 130

Intent Ideal Customer Profiles Zoominfo Intent Signal 130

SendX

FEBRUARY 11, 2021

Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. An important aspect of any media or event partnership is cross-collaboration. It can take ages to gather such a list. But it doesn’t have to.

Lead Generation 397

Lead Generation Lead Ranking Lead Scoring Webinar Metrics 397

Martech

AUGUST 12, 2024

Cross-channel consistency: Ensure that messaging is consistent across all touchpoints, enhancing the overall customer experience and reinforcing brand identity. Average order value (AOV): The average amount spent per transaction, which can indicate the effectiveness of upselling and cross-selling strategies.

Ideal Customer Profiles 115

Ideal Customer Profiles Marketing Automation Services Lead Ranking Best Practices 115

Martech

JULY 11, 2024

They’re building a relationship based on interest, not jumping to selling a solution they have shown no real interest in pursuing. The post Why B2B marketers get their signals crossed appeared first on MarTech. That is what is in your 95% of the engagement data that doesn’t get analyzed.

B2B Marketing 135

B2B Marketing Intent Signal Zoominfo B2B 135

Webbiquity

JANUARY 23, 2025

This skill lets them spot opportunities for cross-selling, identify the most effective marketing channels, and create more targeted messaging based on customer behavior patterns. Marketing professionals must learn to create triggered email sequences, set up lead-scoring systems, and build cross-channel campaign rules.

Lead Ranking 152

Lead Ranking Marketing Automation Services Work Management Allocation 152

Webbiquity

JULY 5, 2022

Develop Cross-Promotional Campaigns with Other Businesses. One of the best ways to get your brand out there on a limited marketing budget is to run cross-promotional campaigns with complementary businesses. If you sell B2B products or services, LinkedIn is unquestionably the top platform, while Twitter is arguably still number two.

Promotion 343

Promotion Spending Marketing Budget Tactics 343

Martech

OCTOBER 22, 2024

Existing customers Take note of existing customers to identify opportunities for up-selling and cross-selling, which can be beneficial for improving lead scoring. This information can be integrated into your CRM and used to boost lead scores accordingly.

Lead Scoring 122

Lead Scoring Lead Ranking Ideal Customer Profiles Webinar Metrics 122

Martech

NOVEMBER 8, 2024

A few other tactics to better understand your audience include: LinkedIn groups: There’s a LinkedIn group for whatever you’re selling. This can offer valuable insights into their priorities for you to cross-reference. Identify what these accounts have in common so you can adjust accordingly. What are they discussing?

Paid Content 126

Paid Content ROI Allocation Media 126

Marketing Insider Group

NOVEMBER 30, 2021

You’ll also want to pay attention to cross-sells and upsells to track any revenue generated from them, along with renewal (or churn rates) and overall customer satisfaction. Some customer marketing activities you may want to include in your strategy are events for existing buyers, outreach for testimonials, user groups, and others.

Trust Marketing 362

Trust Marketing WOM Marketing Budget Marketing & Strategy 362

Choozle

DECEMBER 9, 2024

Its technology-driven approach to buying and selling digital advertising space automates the process of placing ads on websites, apps, and other platforms, increasing efficiency, transparency, and control. By 2028, Statista projects that 8% of digital advertising revenue will stem from programmatic. What is Programmatic Advertising?

Advertising 98

Advertising Advertisements Mobile Advertising Funnel Advertising 98

Webbiquity

NOVEMBER 9, 2021

It frequently determines whether your prospective customer wants decides to stick around and learn more, or cross you off the list. But the same fundamental information is there: who you sell to, what you sell, and why your company is different from and special compared to competitors. Image credit: Noah Näf on Unsplash.

Ideal Customer Profiles 355

Ideal Customer Profiles Brand Identity Branding Differentiation 355