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How to Tell if You Have a Profitable Sales Funnel

Marketing Insider Group

Increasing AOV can significantly boost your funnel’s profitability by generating more revenue per customer, often through upselling and cross-selling strategies. Average Order Value (AOV) AOV measures the average amount a customer spends each time they place an order.

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Cross-Selling: How Successful Companies Capture More Value

Genroe

When casting around for ways to increase sales there are really only two options: find new customers or sell more to the existing customers. Of these two the second, sell more to existing customers, is often the easiest and the one with the highest ROI.

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The Most Important Fundamentals for Marketing a Product

Marketing Insider Group

If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. Depending on what you’re trying to sell, you may need to consider your companys brand overall, as well as the brand of your individual product.

Product 173
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A Lifecycle Approach to Customer Marketing

The Point

As part of an over-arching, full-funnel demand generation strategy, a lifecycle-based approach to customer marketing ensures that marketing touchpoints align with where a company is in its customer journey, creating more relevant and meaningful interactions that drive upsell, cross-sell, retention, and advocacy.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data By submitting (..)

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Want Higher Retention? Build Brand Loyalty 

Act-On

B2B companies put considerable effort into retaining their existing customers for good reason, and its about more than just upselling, cross-selling, or generating referral opportunities. Customers interact in both sectors, and their expectations cross-pollinate between the two.

Loyalty 130
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Sales AI Prompts That Get Results: How to Use ZoomInfo Copilot Chat

Zoominfo

Using ZoomInfo Copilot Chat: Renewals, Upselling, and Cross-selling Reps focused on renewal business must be able to quickly identify what’s working well for specific customers, as well as potential areas of opportunity — for both buyer and seller. Quickly summarize why this customer bought our product or service.

Zoominfo 130
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The SaaS Guide to Customer Engagement, Retention, and Advocacy

25 real examples of how companies have used these techniques to drive renewals, upsells, and cross-sells. The eBook will walk you through: The three-part framework for creating meaningful customer relationships that last. Tips on finding technology to scale your customer engagement and advocacy strategy.