KoMarketing Associates

JUNE 8, 2022

Marketers who use email have seen their delivery rate fall over the past year, but new research indicates that open rates and click-through rates have begun to rise. However, the median open rate came in at 24%, which is an increase of 3% from the prior year. from last year. to about 10%.

Click Rate 240

Click Rate Open Rate Marketing Report Email Marketing 240

Act-On

DECEMBER 9, 2023

So, we did a complete overhaul of our email marketing automation workflow and automated programs, which resulted in a near tripling of our email open rates, with a 2,900% increase in click-throughs. So it’s no wonder our open rates weren’t great! opt-out rate. We had to get more personalized.

Open Rate 246

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 246

SendX

OCTOBER 16, 2023

Did you know that AI can increase email open rates by up to 50% ? It's a game-changer in email marketing, making your emails smarter, more personalized, and more likely to be opened.

Marketing AI 221

Marketing AI Open Rate Email Marketing Marketing 221

SendX

JUNE 24, 2020

Open rates for transactional emails are 4-8x higher than traditional emails. [40]. Emails with personalized messages have an average open rate of 17.6%. [41]. Cart abandonment recovery emails have a high opening rate of 40%. [42]. The average open rate for a welcome email is 82%. [44].

Statistics 360

Statistics Email Marketing Open Rate Marketing Automation Services 360

SendX

SEPTEMBER 25, 2024

How to Create an Email Newsletter Subscribers Want to Read What Is a Good Average Open Rate for Email Newsletters? Email Performance Open Rate: It is the percentage of people who opened your email. Or your subject lines are not exciting enough for people to open your emails. Importance of Newsletters?

Newsletter 355

Newsletter Examples Design Open Rate 355

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 115

Open Rate Click Rate CAN-SPAM Statistics 115

SendX

MARCH 7, 2024

Knowing how to craft a catchy preheader can be a game changer to your email open rates which can improve your email engagement and ultimately drive more conversions. In emails, the little summary below the subject line is called a preheader. It's like a sneak peek that can make people curious about what's inside.

Practices 396

Practices Best Practices Open Rate Conversion 396

Marketing Insider Group

SEPTEMBER 2, 2024

The subject line is vital for email marketing success, so using various subject line elements, including length, tone, personalization, and emojis, identifies what drives higher open rates. A compelling subject line can make the difference between your email being opened or ignored.

Content Marketing 311

Content Marketing Marketing Analytics Tools Click Rate Content 311

Webbiquity

SEPTEMBER 28, 2022

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Customizing subject lines using user data can increase open rates. It’s very important because using personalization in subject lines can increase open rates by 22%.

Email Marketing 347

Email Marketing Personalization Psychographics Marketing & Strategy 347

KoMarketing Associates

MAY 27, 2020

Campaign Monitor published its “US Email Marketing Benchmarks (2020: By Day and Industry” guide, and statistics indicated that Tuesday and Thursday have the highest click-through rates (2.6%). Thursday has the highest click-to-open rate (15.2%), while Tuesday overall has the highest email open rate (17.6%).

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

SendX

DECEMBER 7, 2020

And you do that by increasing your Open Rates (engagements). It's a game of percentages; the more people who open your email, the higher your chance of converting sales. FINDING YOUR PROBLEM: Open rate analytical data provides information regarding the performance of your email strategies.

Email Marketing 326

Email Marketing Work Management Marketing Management Open Rate 326

SendX

NOVEMBER 10, 2020

And in case you don’t know, emails are effective in improving open rates. The use of emojis began in 2015 and has shown to have had a profound impact on open rates. In fact, open rates for emails with emojis in their subject line have gone up as much as 775 percent in 2015 – 2016 alone.

Email Marketing 370

Email Marketing Planning Tips Paid Search Agency 370

KoMarketing Associates

MARCH 6, 2020

Campaign Monitor recently published its “US Email Marketing Benchmarks (2020): By Day and Industry” guide, and statistics showed that Tuesday and Thursday generally have the highest click-through rates (2.6%). Thursday has the highest click-to-open rate (15.2%), while Tuesday overall has the highest email open rate (17.6%).

Email Campaigns 276

Email Campaigns Email Marketing Campaigns Open Rate 276

SendX

SEPTEMBER 30, 2020

According to the stats, including videos to your marketing emails can increase open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%. Including the word "video" in an email subject line can increase open rates by 6%. There you go: Include "Video" In Subject Lines.

Email Marketing 368

Email Marketing Video Marketing Best Practices Click Rate 368

SendX

MARCH 16, 2021

Step 1: Craft an eye-catching subject to increase open-rate What is the point of doing all of this infographic magic if no one even sees it? If your email open rate is very low then nothing will work. It has a very low open rate, click-through rate & finally conversion rate.

Email Marketing 369

Email Marketing Planning Practices Best Practices 369

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Another good clue; measure your email open rates, and take a look at the subject lines that performed well in the past. Safe to say you have a tough crowd… So those few characters matter – a lot!

Creativity 362

Creativity Examples Marketing Budget Urgency Marketing 362

Marketing Insider Group

DECEMBER 10, 2024

Your CRMs analytics should offer data on open rates, click-through rates, conversion rates, and unsubscribe rates, among others. Metrics to Focus On Open Rate: Indicates how engaging your subject lines are. Click-Through Rate (CTR): Measures how compelling the content is.

CRM 274

CRM Email Marketing Click Rate Work Management 274

SendX

FEBRUARY 11, 2021

Boost Your Open Rates with Attractive Subject Lines An email list is a living asset, which needs to be nurtured. Source: sumo.com Read more about how to write a killer subject line , which guarantees your emails will have sky high open rates. For example, email engagement and social media interactions.

Lead Generation 397

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 397

SendX

APRIL 22, 2021

Here are some ways to optimize your email copy: Write a killer subject line to boost your open rates Optimize the preview text so you can make the most of it Write for the web (short sentences, and even shorter paragraphs) Avoid spammy practices , such as using all caps, multiple exclamation marks, etc.

Newsletter 352

Newsletter Practices Best Practices Deliverability 352

SendX

FEBRUARY 25, 2020

Weekends have the lowest open rates than on weekdays. While mobile users are most likely to use their devices in the evening, you should note that 41% of email opens happen on mobile devices. To increase your open rates and response rates, you should determine which devices your recipients use in reading their emails.

Response Rate 221

Response Rate Marketing & Strategy Open Rate CAN-SPAM 221

KoMarketing Associates

SEPTEMBER 13, 2022

Although many marketers are still struggling with leveraging email, previous research indicates that their open rates continue to climb. Knak conducted its “2022 Email Marketing Benchmark Report,” and data suggested that marketers’ average daily delivery rate is 93% — a drop of 3.2% from last year. from the prior year.

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

SendX

AUGUST 6, 2021

Make it clear what the customer will get out of opening the email. Phrases that get some of the highest email open rates and click-through rates include: Video eBook Newsletter PDF Free This goes to show emails that include valuable resources get higher engagement. While the best open rates occur at around 8 a.m. ,

Work Management 335

Work Management Tips Click Rate Marketing Management 335

Zoominfo

MAY 20, 2021

The email open rate tells you what percentage of recipients opened a specific email out of the total number sent. A study by MailChimp found that the average email open rate across industries is 21.33%. Let’s say, for example, that you ran a welcome campaign for new customers and got a 50% open rate.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

SendX

FEBRUARY 26, 2021

According to Walker Sands , emails with subject lines that are 50 characters or less have a 12% higher open rate and a significantly higher click-through rate. It should catch people’s attention and give them a reason to open your emails. Research has shown that welcome emails have an average 50% open rate.

Work Management 284

Work Management Marketing Management Email Marketing Service 284

Marketing Insider Group

OCTOBER 25, 2021

First names may not make the huge impact they once did when it comes to subject line open rates. They have a 91% open rate on average and 5x the click-through rate of a regular email marketing campaign. Personalize your emails. Let’s jump back to personalization. Not convinced?

ROI 352

ROI Email Marketing Planning CAN-SPAM 352

SendX

FEBRUARY 22, 2021

And the ones that get opened have a catchy, power packed, irresistible subject line. What if you could access the top 10 popular words that you can use in the subject line to get high open rates ? Once the email is opened, then you will have a subscribers' full attention to deliver your message & offer.

CAN-SPAM 335

CAN-SPAM Open Rate Communities Email Marketing 335

Act-On

FEBRUARY 16, 2024

Begin by checking your open rates. For example, we did a complete audit of our nurture sequences last year and found the open rate was around 25%. Our internal guru, Kelsey Yen, revamped our nurture campaigns, and our open rate jumped from 25% to 48%. Our clickthrough rates increased from 1.32% to 17.93%.

Lead Nurturing 246

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 246

Marketing Insider Group

AUGUST 26, 2024

Platforms like Mailchimp and Marketo analyze customer interactions and preferences to create tailored email campaigns, improving open rates and conversions. Email Marketing Automation AI marketing automation tools can craft and send personalized emails , ensuring the right message reaches the right customer at the right time.

Marketing AI 304

Marketing AI Marketing Automation Services Marketing Automation Work Management 304

SendX

FEBRUARY 6, 2024

This problem affects email deliverability and open rate. Email remains one of the most powerful marketing channels for reaching a target audience, but it is not without pitfalls. Phishing and fraudulent emails are on the rise and continue to be a serious obstacle for both businesses and consumers.

Phishing 221

Phishing Deliverability Domain Open Rate 221

SendX

NOVEMBER 12, 2020

If there is certainly not a valid justification for them to open your mail, it can be difficult for you to get the rewards through a powerful email marketing strategy. Compose an energizing, client-centered email that provides essential data to your audience to maximize email opening rates. are ideal for sending emails to users.

Marketing Budget 317

Marketing Budget Email Marketing Marketing & Strategy Marketing Strategy 317

Marketing Insider Group

APRIL 12, 2021

Recent research shows email open rates dropped in 2020. You don’t just need people opening your emails: you need them receiving, opening, reading, and finding value in them. Attention is a limited resource. That trend may reverse, but the number of emails in the world will continue to increase significantly.

Deliverability 363

Deliverability CAN-SPAM Business Click Rate 363

SendX

JANUARY 16, 2024

Boost your email open rates. Learn the art of A/B testing your email subject lines to understand what your audience really likes to see from your brand.

Open Rate 221

Open Rate Brand Identity Branding 221

Webbiquity

MAY 23, 2019

Predictive personalization : With personalized emails having higher open rates and CTR , you should start understanding your customers better to match their interests to your products and services, and maintain your relevance and engagement.

Marketing AI 275

Marketing AI Email Marketing CTR Marketing Automation Services 275

SendX

JANUARY 1, 2020

According to a recent study , subject lines do affect email open rates. Around 47% of your subscribers would open your email if the subject line is catchy and meaningful and 64% simply read your email because you sent it. On the contrary, email subjects with “quick” in the subject line get 17% less open rate.

Tips 243

Tips Click Rate Open Rate Urgency Marketing 243

Marketing Insider Group

NOVEMBER 4, 2020

Let’s take a look at the top marketing options LinkedIn offers B2B marketers, which have pushed the social media channel over the edge in terms of engagement, open rates, and lead generation. LinkedIn Ads.

Lead Scoring 362

Lead Scoring Lead Ranking Linkedin B2B Marketing 362

SendX

JULY 16, 2020

Then, analyze which of them brings you a higher open rate. Emojis Using emojis in subject lines may result in a 56% higher open rate compared to text-only subject lines. Just look how Nasty Gal does it. the elderly or people with rather conservative views) may play a bad joke on you.

Opt-out 259

Opt-out Opt-in Burn Rate Urgency Marketing 259

SendX

DECEMBER 9, 2024

The right automation strategy can dramatically increase open rates, conversions, and revenue - especially when managing large subscriber lists. Many marketing teams have access to powerful automation tools but use only a fraction of their capabilities.

Marketing Automation Services 195

Marketing Automation Services Automation Marketing Automation Email Marketing 195