Email Open Rates Best Practices


So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. In fact, almost half of emails are opened or discarded based solely on their subject line, so you’ll really want to take the time to make them good. After all, how often do you open letters addressed to “The Resident at.”? In fact, personalizing subject lines can increase open rates by 50%.

Tips To Increase Your Email Open Rates – Based on Data

Marketing Insider Group

However, you have to get your contacts to open the email first. Email open rates can vary based on many different factors but there are things you can do to increase them. To determine how to increase email open rates, we’re […]. The post Tips To Increase Your Email Open Rates – Based on Data appeared first on Marketing Insider Group. Email marketing continues to be a channel for marketers to nurture and convert prospects.


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How I Doubled My Email Open Rate Overnight

Marketing Insider Group

The post How I Doubled My Email Open Rate Overnight appeared first on Marketing Insider Group. Towards the end of 2018, and as is true for many things in life, I felt like it was time for a refresh … of my email marketing strategy. Although I have a solid, growing list of subscribers, it’s inevitable that over time you’ll need to take a deep dive through your contacts. As people […].

Email Marketing Quick Tips to Increase Open Rates

Marketing Insider Group

The post Email Marketing Quick Tips to Increase Open Rates appeared first on Marketing Insider Group. Email marketing is still alive and kicking. In fact, email marketing still has one of the best ROIs of any marketing tactics. For every $1 spent, expect a $38 return. It also accounts for 40% more customer acquisition than social media. While these stats illustrate the opportunity of email marketing, the reality is that inboxes are full. So, […].

The Real Bottom Line: Open Rate and Customer Engagement


But as email adoption increases and brands invest more in the space, traditional KPIs like opens and clicks are falling behind money generated per email as the key decision and strategy driver for larger marketers. There is a perpetual concern in the email community that open rates are falling. Almost universally, email read (or open) rates underperformed from the year previously. Inbox Rate. Read/Open Rate.

[Chart] How Personalization Increases Email Open Rates


Emails with someone’s name have open rates about 4.7% Subject lines that use the recipient’s company name have a lower average rate by 2.6%. Here are some sample subject lines we found that illustrate the point: 1 – Personalized with name - “ Joel&# , it’s time to renew your xyz seasons tickets –> 65% open rate! open rate. They don’t seem to be helping open rates, but they make for a catchy chorus!!!

How to Improve Your Email Open Rates

Marketing Insider Group

The post How to Improve Your Email Open Rates appeared first on PureB2B. The post How to Improve Your Email Open Rates appeared first on Marketing Insider Group. Email marketing was a huge piece of the marketing puzzle in 2016. Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. And who can blame them? It’s hard to ignore a marketing channel that averages a 3800% return.

What influences email open rates? (Besides your subject line)


What influences email open rates? However, it is important to test your delivery time because it can influence your opens. The post What influences email open rates? Besides your subject line). Those things include. Your list. Email delivery time.

Meaningful metrics: Going beyond open rates


In episode 7 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about the benefits and challenges of open rates, as well as other important metrics you should be measuring to fully understand your email performance. Why open rates aren't always reliable. Bounce rate. Senders should aim to keep their bounce rates below 2%. If bounce rates are between 2-5%, it's a warning sign that something should be improved. Click rate.

Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)


Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. 2X more opens with a list size of 100k+ means a clear positive effect on your top line. You need enough folks to open the email and then engage with it. Side Note - In case you want to benchmark your email opens (and other email marketing metrics) with others in your industry, take a look at this detailed study. This amounts to 15k opens.

Email Subject Line Statistics To Help You Maximize Your Open Rates


Without proof, it can be hard to determine which will have the highest open rate. That’s why we’ve made a list of the email subject lines that get the highest open rates along with statistics to prove it. Why Email Subject Lines Are Important for Open Rates. In fact, 33% of email recipients open emails because of catchy subject lines. And if subscribers don’t open your emails regularly, you’ll be put into the spam category.

4 Factors That Drive Email Open Rates


Before any email can be successful, it has to be opened. Marketers have come to expect piddly open rates as the norm, and that’s too bad, because a lot of marketing email is actually pretty good. With this evolution, there are a few factors you can control to actually get your emails opened and deliver value to users. But when it comes to whether or not an email gets opened, there are relatively few factors. Reminder: Open rate is a means, not an end.

7 Easy Ways to Super Boost Your Newsletter Open Rate

Content Marketing Institute

You can’t sprout the open rate overnight. Continue reading → The post 7 Easy Ways to Super Boost Your Newsletter Open Rate appeared first on Content Marketing Institute. Your newsletter isn’t beans. However, if you lay the groundwork with targeted and well-researched strategies, your newsletter will grow uncannily fast just like bamboo shoots.

5 Ways to Personalize Emails and Enhance Open Rates


To provide positive brand impressions, avoid complaints, bounce backs, and unsubscribes, and most importantly, enhance open rates, marketers are personalizing their email communications. 5 Ways to Personalize Emails and Enhance Open Rates is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)


Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. 2X more opens with a list size of 100k+ means a clear positive effect on your top line. The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you.

Open Rates Are Not As Telling As You Think

Cody Ward

Our open rate is 30%, which is above the industry average by 10 percentage points.” Not because the open rate isn’t important, but because using it as your key primary indicator (KPI) often misleads your email marketing campaigns. What’s wrong with the open rate metric? The open rate is counted when a small 1×1 pixel image is loaded by the subscriber’s email client. Open rate does not mean they read your email.

How Important are Email Open Rates

RightOn Interactive

Do you track the email open rates of your campaigns? Are ‘opens’ worth tracking? In this article, discover what your email open rates are trying to tell you. Email Marketing Marketing Automation email metrics email open ratesThere are.

How to Improve Your Email Open Rates


If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. Open rates differ from one industry to another, but the consumer goods industry boasts the highest average open rate at 41.40%. Read on to find out how you can tweak your existing email marketing strategy to give open rates a much-needed boost.

Do Email Open Rates Really Matter?

The Point

Open rates are generally paid more attention than they’re due. The ugly truth is this: an open rate is NOT an accurate measure of how many people opened or read an email, neither is it an absolute measure of a subject line’s success. So why are there misconceptions about what an open rate means, and how can it be used as a valid statistic in measuring the success of email campaigns, if at all? Let’s start by defining what open rate means.

Q4 2016 Marketing Email Open Rates Experienced Slight Decline

KoMarketing Associates

As email marketers round up data from the end of 2016, new research shows that open rates dropped in the fourth quarter. However, non-bounce rates stayed steady from the third quarter. The “Q4 2016 Email Trends and Benchmarks” report from Epsilon discovered that the average open rate was 32.1 percent open rate recorded in the fourth quarter of 2015. Non-bounce rates in the fourth quarter were 97.0 Read Rates for Marketing Emails.

Click-Through Rate vs. Click-to-Open Rate: What’s the Difference?


Two of the most important metrics are the click-through rate and the click-to-open rate. Click-through rate vs. click-to-open rate. The click-through rate (CTR) simply measures how many emails resulted in a recipient clicking your call-to-action link. Similarly, the click-to-open rate (CTOR) measures the percentage of recipients who opened the email and clicked on that link. 3 ways to improve your click-through rate.

Email Marketing Analytics - How to Measure? [With Tips to Drive Business Growth]


Open Rate (OR) It’s the percentage of people who opened your emails, out of everyone who received it in their inbox. How to calculate Open Rate = (Total emails opened/Total emails delivered)*100 Example: No. of Unique people who opened it = 100 Open Rate = 100/1000*100 = 10% Dependent upon: Subject line How to improve: Go through your mailbox once and see other examples of interesting headlines.

5 Ways to Optimize Email Marketing Open Rates


5 Ways to Optimize Email Marketing Open Rates. You can’t profit off an email marketing campaign if no one actually opens your emails. For this reason, your open rate is one of the most critical KPIs for judging email marketing success. Here are 5 Ways to Optimize Email Marketing Open Rates: 1. This is essential for maintaining good deliverability rates.

Email Marketing: Mobile is Dictating Open Rates

KEO Marketing

When it comes to email, one of the most important metrics is the open rate, which of course tells you how many of your email recipients actually opened and viewed the message. Marketers who want to address (and ideally improve) their open rates will need to make mobile a big part of the conversation. A new report from Movable Ink showed that mobile now accounts for a whopping two-thirds of all email opens.

Email Marketing: Tips on Open Rates, Offers & Lead Quality

The Point

Topics include: • Given declining email open rates, what are tips and techniques to getting open rates back up in to healthy two digits? • Recently I was invited to participate in a discussion with Sridhar Ramanathan, a 20-year Silicon Valley veteran and General Partner at the Aventi Group , a leading consulting firm specializing in accelerating revenue for technology companies.

A Guide to Email Subject Line Creation to Optimize Open Rate


The most important thing is to engage your audience and inform them they should open emails when they get them. You have to think what will make you open the email. The post A Guide to Email Subject Line Creation to Optimize Open Rate appeared first on NuSpark Marketing. Lead generation is a marketing process of capturing interest in a service or product for the purposes of developing sales.

Low Email Open Rate? Here's What to Do.


It’s every marketer’s headache: You spend time crafting the perfect message for your subscribers with a clever subject and creative body. You hit send and, voila! Or so you expect. Email Marketing Email Intelligence

What Is Click To Open Rate In Email Marketing?


Read how to increase your Click to Open Rate (CTOR) in your email marketing campaigns–a useful email metric that indicates message relevancy. The post What Is Click To Open Rate In Email Marketing? appeared first on SendGrid. Best Practices Email Marketing

100 Email Marketing Statistics: Ready Reference to Why Email is the King


58% of consumers open their email first thing in the morning. [2]. As many as 20.41% emails are opened within the first hour of delivery. [3]. Email campaigns segmented by user interest see 74.53% higher click rates as compared to non-segmented campaigns. [38]. Open rates for transactional emails are 4-8x higher than traditional emails. [40]. Emails with personalized messages have an average open rate of 17.6%. [41]. email marketing open rates

Data Shows CTR and Open Rates Rise Despite Email Marketing Challenges

KoMarketing Associates

In the “Return on Email Personalization” white paper from OneSpot and The Relevancy Group, statistics showed that marketers were seeing an increase in click-through rates and open rates for their emails in the second quarter of 2017, compared to the same quarter of 2016. Open rates for Q2 2017 hovered around 27 percent, a two percentage point leap from 2016. CTR rates also jumped two percentage points from 14 percent to 16 percent.

Positively Influencing Email Open Rates

Cody Ward

As an email marketer, I’m constantly looking for ways to achieve an increase in open rate of the emails I’m sending on behalf of myself and clients. By influencing those extra people and engaging them to simply open the email, the chance that they take some sort of action goes up significantly. If they open however, one can attribute that back to influence and transactions. Below are 5 tips for increasing your open rates in emails: Clean your list up front.

Email Marketing 2.0 : How To Get The Best Open Rates In The New Normal?

Unbound B2B

Because, email often receives the highest open rates and CTRs, according to Experian’s Email. You want to improve core metrics, say open rates. Improve Open Rates. You want to improve email open rates. Compare the open rates you’re getting with what’s standard in the industry. Once you have the open rates you know if you’re sending too many emails. That means you get higher click through rates as well.

Will Adding the Prospect's Company Name to Subject Line Improve Open Rates?


A/B Test Measured Subject Line Personalization and Open Rates. We ran an A/B Test to see if adding the prospect’s company name in the email subject line would lead to higher open rates. We expected that adding in further personalization would increase open rates, but we didn’t expect to see this level of improvement. The Result: 22% Increase in Open Rate. and had an open rate of 33.6%. and had an open rate of 27.6%.

What's a Good Email Open Rate & Click Rate? [Benchmark Data]


Take email marketing metrics, for example -- most companies don''t divulge their open and click rates. Below are some charts and stats to help you figure out what a good open and click rate looks like for the number of email campaigns you send per month, your company size, and your business type. In our customer base, we''ve found that companies sending more than 30 email campaigns a month start to see lower email open and click rates.

The Secret to Improving Your Email Open Rates


First, you need to get your emails opened. When it comes to marketing channels, brands are always on the lookout for optimization practices that drive higher returns. Studies show that email marketing still provides the best ROI when compared to other digital channels. But, how do you reap the 3800% ROI that top marketers experience? Email Marketing

10 Proven Tips for Better Email Open Rates


But when you look at your email open rates, you’re not hitting the numbers you aimed for. It seems, to your dismay, that your emails are not getting opened or read. So, you’ve been sending email newsletters and updates to hundreds or even thousands of subscribers in your email list. Email Marketing

Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%


For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. The University of Waterloo’s Faculty of Applied Health Sciences more than tripled its click-to-open rate for emails to prospective students – and even brought tears to the eyes of one new student’s father.