SendX

OCTOBER 16, 2023

Did you know that AI can increase email open rates by up to 50% ? It's a game-changer in email marketing, making your emails smarter, more personalized, and more likely to be opened.

Marketing AI 221

Marketing AI Open Rate Email Marketing Marketing 221

Stevens & Tate

SEPTEMBER 10, 2024

An email’s open rate and click-through rate are two metrics that can tell you a lot about the effectiveness of your email marketing campaigns. If your company’s emails are suffering from low open rates or low click-through rates, read on to learn how to remedy the situation.

Click Rate 52

Click Rate Open Rate Urgency Marketing Mobile Marketing 52

Marketing Insider Group

DECEMBER 10, 2024

Your CRMs analytics should offer data on open rates, click-through rates, conversion rates, and unsubscribe rates, among others. Metrics to Focus On Open Rate: Indicates how engaging your subject lines are. Click-Through Rate (CTR): Measures how compelling the content is.

CRM 278

CRM Email Marketing Click Rate Work Management 278

New North

FEBRUARY 23, 2025

Your email open rates might be higher than ever – but those numbers are lying to you. “It’s not about opens or tracking who clicked,” Jacob explains. This artificial inflation of open rates makes it impossible to measure true engagement. The problem goes deeper than just Apple Mail.

Open Rate 52

Open Rate Privacy Click Rate Work Management 52

Marketing Insider Group

AUGUST 26, 2024

Platforms like Mailchimp and Marketo analyze customer interactions and preferences to create tailored email campaigns, improving open rates and conversions. Email Marketing Automation AI marketing automation tools can craft and send personalized emails , ensuring the right message reaches the right customer at the right time.

Marketing AI 309

Marketing AI Marketing Automation Services Marketing Automation Work Management 309

SendX

JUNE 24, 2020

Open rates for transactional emails are 4-8x higher than traditional emails. [40]. Emails with personalized messages have an average open rate of 17.6%. [41]. Cart abandonment recovery emails have a high opening rate of 40%. [42]. The average open rate for a welcome email is 82%. [44].

Statistics 360

Statistics Email Marketing Open Rate Marketing Automation Services 360

Marketing Insider Group

JULY 24, 2024

Regularly update your content, build backlinks, and use metadata effectively to improve your SEO performance. 5) Email Marketing Email marketing plays a crucial role in content strategy, allowing direct communication with your audience and driving engagement.

Advertising Benchmark 301

Advertising Benchmark Content Marketing Lead Ranking Lead Scoring 301

Marketing Insider Group

SEPTEMBER 3, 2024

Performance Analysis Tracking Open and Click-Through Rates: Monitor key metrics like open rates and click-through rates to assess the effectiveness of your email campaigns. Enhance your message with visuals like images, buttons, and infographics to make your emails more appealing.

Paid Content 303

Paid Content Planning Work Management PPC 303

SendX

NOVEMBER 14, 2024

This method is effective and helps increase the open rate of your emails. Tablet and Mobile Testing With over 40% of emails being opened on mobile , having a responsive email template is necessary.

Email Marketing 370

Email Marketing ROI CAN-SPAM Autoresponders 370

SendX

MARCH 7, 2024

Knowing how to craft a catchy preheader can be a game changer to your email open rates which can improve your email engagement and ultimately drive more conversions. In emails, the little summary below the subject line is called a preheader. It's like a sneak peek that can make people curious about what's inside.

Practices 396

Practices Best Practices Open Rate Conversion 396

Martech

AUGUST 22, 2024

We don’t have access to this in beta yet, and the fact iOS 15 made open rates hard to measure means we won’t know the impact of this on open rates. However, I can say with confidence this will lead to a clear decrease in both click rates (which we’ll be able to measure) and open rates.

Long Tail Marketing 122

Long Tail Marketing Open Rate Click Rate Case Studies 122

Webbiquity

FEBRUARY 25, 2025

Hitting send doesnt mean your email will be opened, let alone read. Inbox clutter, generic messaging, and poor timing all contribute to dismal open rates, leaving marketers wondering why their carefully crafted emails never click (so to speak) with the right audience. Contributed post.

Email Marketing 161

Email Marketing SMS CAN-SPAM Trigger Marketing 161

Martech

JULY 31, 2024

As if that dynamic weren’t enough of a challenge, iOS 15 continues to throw a wrench into the works — any marketers using open rates to measure engagement are trying to make sense of a murky picture. As you build systems to identify engaged and non-engaged users, remember that iOS 15 made open rates unreliable.

Acquisitions 122

Acquisitions Practices CAN-SPAM Best Practices 122

Webbiquity

SEPTEMBER 28, 2022

Email personalization is a strategy brands use to generate customized emails for each recipient on their email list to increase open rates. Customizing subject lines using user data can increase open rates. It’s very important because using personalization in subject lines can increase open rates by 22%.

Email Marketing 348

Email Marketing Personalization Psychographics Marketing & Strategy 348

Martech

MARCH 28, 2025

Because iOS 15 thoroughly messed up the accuracy of open rates, Apple Mail users who opted into MPP were generally tracked as opening every email sent by brands they subscribed to. The upshot: brands segmenting by email open rates were setting those segments up to underperform all the way to spam folders.

Email Campaigns 130

Email Campaigns CAN-SPAM Campaigns Privacy Protection 130

Martech

JANUARY 13, 2025

3 KPIs that welcome emails can help grow Open rate: This measures how many people open the welcome email. A higher open rate indicates that our subject line and timing are effective. Click-through rate (CTR): This tracks how many recipients click on links within the email. This can boost open rates.

Best Practices 110

Best Practices CTR Click Rate Open Rate 110

KoMarketing Associates

MAY 27, 2020

Campaign Monitor published its “US Email Marketing Benchmarks (2020: By Day and Industry” guide, and statistics indicated that Tuesday and Thursday have the highest click-through rates (2.6%). Thursday has the highest click-to-open rate (15.2%), while Tuesday overall has the highest email open rate (17.6%).

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

SendX

DECEMBER 7, 2020

And you do that by increasing your Open Rates (engagements). It's a game of percentages; the more people who open your email, the higher your chance of converting sales. FINDING YOUR PROBLEM: Open rate analytical data provides information regarding the performance of your email strategies.

Email Marketing 326

Email Marketing Work Management Marketing Management Open Rate 326

Martech

DECEMBER 17, 2024

Its Mail Privacy Protection pre-downloaded email images, including tracking pixels, thereby obscuring open rate data. This really was the first major disruption to measuring email opens. Anyone that opted into mail privacy protection, they were seen as opening essentially everything.

Marketing AI 118

Marketing AI Privacy Protection Email Marketing Planning 118

Salesforce Marketing Cloud

AUGUST 15, 2024

Average open rates in the eight weeks leading up to 2023 Cyber Week compared with volumes during Cyber Week and the week following Cyber Week Click rates were up an average of 2.3% increase in volume coupled with a decrease in open rates of nearly 5% likely sent a lot of mail to junk folders.

Email Marketing 115

Email Marketing Planning CAN-SPAM Deliverability 115

SendX

MARCH 16, 2021

Step 1: Craft an eye-catching subject to increase open-rate What is the point of doing all of this infographic magic if no one even sees it? If your email open rate is very low then nothing will work. It has a very low open rate, click-through rate & finally conversion rate.

Email Marketing 369

Email Marketing Planning Practices Best Practices 369

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Another good clue; measure your email open rates, and take a look at the subject lines that performed well in the past. Safe to say you have a tough crowd… So those few characters matter – a lot!

Creativity 362

Creativity Examples Marketing Budget Urgency Marketing 362

Trade Press Services

FEBRUARY 17, 2025

Email open rates are a key metric for measuring email marketing successthey signal whether your campaign has captured your audiences attention or fallen flat. To accomplish these goals, here are some tips for improving email open rates and achieving better marketing results. Make a strong first impression.

Marketing AI 87

Marketing AI Email Marketing Optimization B2B Marketing 87

SendX

FEBRUARY 11, 2021

Boost Your Open Rates with Attractive Subject Lines An email list is a living asset, which needs to be nurtured. Source: sumo.com Read more about how to write a killer subject line , which guarantees your emails will have sky high open rates. For example, email engagement and social media interactions.

Lead Generation 397

Lead Generation Lead Ranking Lead Scoring Webinar Metrics 397

SendX

APRIL 22, 2021

Here are some ways to optimize your email copy: Write a killer subject line to boost your open rates Optimize the preview text so you can make the most of it Write for the web (short sentences, and even shorter paragraphs) Avoid spammy practices , such as using all caps, multiple exclamation marks, etc.

Newsletter 352

Newsletter Practices Best Practices Deliverability 352

xiQ

SEPTEMBER 9, 2024

This leads to higher engagement rates, with emails seeing up to 5x higher open rates. This leads to higher engagement rates, with emails seeing up to 5x higher open rates. Copywriter One of Gilroy’s standout features is its ability to craft hyper-personalized emails and social media posts.

SWOT 127

SWOT Copywriting Paid Search Agency Lead Ranking 127

KoMarketing Associates

SEPTEMBER 13, 2022

Although many marketers are still struggling with leveraging email, previous research indicates that their open rates continue to climb. Knak conducted its “2022 Email Marketing Benchmark Report,” and data suggested that marketers’ average daily delivery rate is 93% — a drop of 3.2% from last year. from the prior year.

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

Martech

MARCH 12, 2025

Abandoned cart emails have an impressive 41% open rate and a click-through rate far above average, per Klaviyo. Next steps: Audit your email automation workflows Conduct a focused audit of your email automations by evaluating the following: Open rates: Revise subject lines or sending schedules for low-performing emails.

Automation 111

Automation Urgency Marketing Marketing Automation Services Click Rate 111

SendX

AUGUST 6, 2021

Make it clear what the customer will get out of opening the email. Phrases that get some of the highest email open rates and click-through rates include: Video eBook Newsletter PDF Free This goes to show emails that include valuable resources get higher engagement. While the best open rates occur at around 8 a.m. ,

Work Management 335

Work Management Tips Click Rate Marketing Management 335

Zoominfo

MAY 20, 2021

The email open rate tells you what percentage of recipients opened a specific email out of the total number sent. A study by MailChimp found that the average email open rate across industries is 21.33%. Let’s say, for example, that you ran a welcome campaign for new customers and got a 50% open rate.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Martech

JANUARY 23, 2025

As an example, instead of simply showing a line chart of declining email open rates, tell the story: Our email open rates have dropped 15% over the last quarter, primarily due to a change in subject line strategy. Example : This months campaign performance: +10% in social engagement, -5% in email open rates.

Promotion 122

Promotion Work Management Allocation Marketing Management 122

SendX

FEBRUARY 26, 2021

According to Walker Sands , emails with subject lines that are 50 characters or less have a 12% higher open rate and a significantly higher click-through rate. It should catch people’s attention and give them a reason to open your emails. Research has shown that welcome emails have an average 50% open rate.

Work Management 284

Work Management Marketing Management Email Marketing Service 284

Marketing Insider Group

OCTOBER 15, 2024

In addition, track metrics such as social media engagement rates, email open rates, and donation page conversion rates to see what’s going well and identify opportunities for improvement.

Tips 162

Tips Outreach Storytelling Paid Search Agency 162

Martech

DECEMBER 23, 2024

Open rates What it measures: The percentage of recipients who open your emails. Why it matters: A higher open rate indicates that your subject lines and content are compelling enough to grab attention. Click-through rates (CTR) What it measures: The percentage of recipients who click on links within your emails.

CMS Development 108

CMS Development Industry CMS B2B Thought Leadership B2B 108

Martech

SEPTEMBER 13, 2024

For example, if your open rates are below average, you’ll want to test subject lines and send times first. Alternatively, if you’re concerned about click rates, try experimenting with your call-to-action buttons, hyperlinks or content length. These include subject lines, calls to action and send times.

Email Marketing 135

Email Marketing Planning Tips Paid Search Agency 135

Marketing Insider Group

OCTOBER 25, 2021

First names may not make the huge impact they once did when it comes to subject line open rates. They have a 91% open rate on average and 5x the click-through rate of a regular email marketing campaign. Personalize your emails. Let’s jump back to personalization. Not convinced?

ROI 353

ROI Email Marketing Planning CAN-SPAM 353

Martech

JANUARY 10, 2025

If you struggle to write subject lines that get attention and action, here’s a better idea: Go into your campaign history and create three lists: the campaigns with the top 10 open rates, campaigns with the 10 highest click rates, and campaigns with the 10 highest conversion rates.

Copywriting 133

Copywriting CAN-SPAM Phishing Click Rate 133