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How to Improve Your Email Open Rates

B2B Marketing Insider

The post How to Improve Your Email Open Rates appeared first on PureB2B. The post How to Improve Your Email Open Rates appeared first on Marketing Insider Group. Email marketing was a huge piece of the marketing puzzle in 2016.

The Blame Game : Open Rates vs Deliverability

Act-On

As a deliverability specialist, one of the most frequent gripes I hear from my clients is low open rates. What many email marketers forget is that open rates are, in most part, under their control. It could be as simple as, “Why would a recipient want to open my email?”

Open Rates Are Not As Telling As You Think

Puzzle Marketer

Our open rate is 30%, which is above the industry average by 10 percentage points.” Not because the open rate isn’t important, but because using it as your key primary indicator (KPI) often misleads your email marketing campaigns. What’s wrong with the open rate metric? The open rate is counted when a small 1×1 pixel image is loaded by the subscriber’s email client. Open rate does not mean they read your email.

4 Factors That Drive Email Open Rates

It's All About Revenue

Before any email can be successful, it has to be opened. Marketers have come to expect piddly open rates as the norm, and that’s too bad, because a lot of marketing email is actually pretty good. DTO can be used to optimize for any number of KPIs, including open rate.

How to Improve Your Email Open Rates

PureB2B

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. Open rates differ from one industry to another, but the consumer goods industry boasts the highest average open rate at 41.40%. Read on to find out how you can tweak your existing email marketing strategy to give open rates a much-needed boost.

What's a Good Email Open Rate & Click Rate? [Benchmark Data]

Hubspot

Take email marketing metrics, for example -- most companies don''t divulge their open and click rates. In our customer base, we''ve found that companies sending more than 30 email campaigns a month start to see lower email open and click rates.

How to Increase Open Rates and Better Engage Prospects

Vidyard

5 Ways to Increase Open Rates and Better Engage Prospects . Who could possibly resist opening that email? Get a little bit creative when it comes to your email subject lines and come up with something that even you couldn’t resist opening. Here’s another chance to use creativity to ramp up your open rates. The post How to Increase Open Rates and Better Engage Prospects appeared first on Vidyard.

Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%

Vidyard

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. The University of Waterloo’s Faculty of Applied Health Sciences more than tripled its click-to-open rate for emails to prospective students – and even brought tears to the eyes of one new student’s father.

[Chart] How Personalization Increases Email Open Rates

It's All About Revenue

Emails with someone’s name have open rates about 4.7% Subject lines that use the recipient’s company name have a lower average rate by 2.6%. open rate. They don’t seem to be helping open rates, but they make for a catchy chorus!!!

Increase Your Open Rates with Sizzlin’ Summer Subject Lines

Vertical Response

Craft an exciting line that encourages customers to open the email immediately. Tell them exactly what they’ll see when they open it. Use these tips to keep your open rates up and your business growing all summer long. The post Increase Your Open Rates with Sizzlin’ Summer Subject Lines appeared first on Vertical Response Blog. Email Marketing email marketing Open Rate subject lines Summer

Positively Influencing Email Open Rates

Puzzle Marketer

As an email marketer, I’m constantly looking for ways to achieve an increase in open rate of the emails I’m sending on behalf of myself and clients. By influencing those extra people and engaging them to simply open the email, the chance that they take some sort of action goes up significantly. If they open however, one can attribute that back to influence and transactions. Below are 5 tips for increasing your open rates in emails: Clean your list up front.

3 Tips to Wake up NonResponders & Boost Email Open Rates

Vertical Response

But what do you do when you want to drive more opens and clicks for a single email and are short on time? In previous buy one, get one free promotions to our customer base, we’ve seen as much as a 40 percent lift in our overall open rates by sending a nonresponder email to subscribers who didn’t open the original email. So with that in mind, here are three tips to wake up those nonresponders and give your open rate a boost: 1.

Email Marketing: Mobile is Dictating Open Rates

KEO Marketing

When it comes to email, one of the most important metrics is the open rate, which of course tells you how many of your email recipients actually opened and viewed the message.

What is business video content marketing and how to get started

Biznology

If you have video on your landing page, leads will be converted at an 80% higher rate. Thus any money you spend will have a higher ROI because your SEO ranking and your conversion rate will improve.

7 Predictions for Email Marketing in 2016

Act-On

Here are some consequences of “inbox endless”… the opposite of “inbox zero”: Marketers have to constantly be upping their game if they want to keep their open, click and conversion rates up. Already, more than half of all email messages are opened on mobile devices.

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Email Marketing Metrics: Open Rate and CTR DON’T Matter!

Savvy B2B Marketing

There are numerous email marketing metrics which you will need to look at to run an effective campaign, such as list size, subscribes, unsubscribes, and bounce rate, amongst others. Of all the email marketing metrics though, novice marketers tend to put too much focus on just two of them: open rate and click through rate. Problems with Open Rate and CTR. There are numerous other factors which can influence open rate and CTR email metrics!).

Do Email Open Rates Really Matter?

The Point

Open rates are generally paid more attention than they’re due. The ugly truth is this: an open rate is NOT an accurate measure of how many people opened or read an email, neither is it an absolute measure of a subject line’s success.

IT buyers are calling for a change in how you market & sell to them on LinkedIn

Biznology

In fact, two in three are open to connecting with a new vendor and three in four are ready to have a conversation with a new vendor on social media. This means you need to prove to your prospects that your content is worth opening themselves up to sales calls and marketing email messages.”

3 Reasons Why Emails Don’t Get Opened

Vertical Response

But sometimes, recipients will delete an email before they even open it! Below are three reasons an email may never get opened: 1. The subject line is the key to getting recipients to open. The post 3 Reasons Why Emails Don’t Get Opened appeared first on VR Marketing Blog.

How to Increase Conversions With a Cart Recovery Email Strategy

B2B Marketing Insider

Demand Generation Content Marketing CTA customer behaviour Email Marketing email strategy headlines increase conversions open rate recovery emails retargeting ROI shopping cart abandonmentIf you have an e-commerce website, you inevitably deal with the issue of shopping cart abandonment.

A Guide to Email Subject Line Creation to Optimize Open Rate

NuSpark

The most important thing is to engage your audience and inform them they should open emails when they get them. You have to think what will make you open the email. The post A Guide to Email Subject Line Creation to Optimize Open Rate appeared first on NuSpark Marketing.

Emails Reach Their Best Results In the 1st Hour [Infographic]

Puzzle Marketer

According research by GetResponse , a complete email marketing solution, emails have the highest open rates and click thru rates within the first hour of being delivered in the subscriber’s inbox. Sending during these times could increase your open rate by as much as 6%.

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Should You Take Email Marketing Advice From Wilson Pickett? [CHART]

It's All About Revenue

So, I requested a listing of email sends over the last three months, with the time of day as well as metrics (total sends/opens/click throughs). So, after a long time trying to open the file (that’s a lot of data!) Email Click Through Rate: (Email Click Throughs)/(Emails Delivered).

Email 96

Email Marketing: Tips on Open Rates, Offers & Lead Quality

The Point

Topics include: • Given declining email open rates, what are tips and techniques to getting open rates back up in to healthy two digits? • Recently I was invited to participate in a discussion with Sridhar Ramanathan, a 20-year Silicon Valley veteran and General Partner at the Aventi Group , a leading consulting firm specializing in accelerating revenue for technology companies.

The Surprisingly Best Times to Send Your Email Marketing Campaigns

Vertical Response

Sure, it’s common knowledge amongst marketers that people tend to open their email in the morning, but “the times, they are a-changin’,” as Bob Dylan would say. Unique open rates averaged 21.7% The unique open rate for Saturday and Sunday was 17.8%

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Ideas to Increase Email Campaign Open Rates

Reachforce

There was a time when companies treated their email marketing and online newsletters as a numbers game. More email recipients presumably meant more online lead generation. This lead to companies buying email contact lists and sending campaigns to people who never agreed to receive those campaigns.

Has the Launch of Gmail Tabs Affected Email Reads?

It's All About Revenue

It’s been about three months since Gmail announced the launch of the inbox tabs, so we decided to look at the total number of email opens per email sent to the gmail.com domain to see if there has been any change in the weeks leading up to and after the launch.

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Be an Email Marketing Superhero and Get a 30% Lift

Vertical Response

When you create and send an email campaign, you can expect to see an average open rate of 20-40% depending on your industry (source: Epsilon Email Benchmark Report ). Maybe you’re so awesome you’ve even asked, how do bionic email marketers get a 30% lift to their open rate?

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5 Ways to Get More People to Read Your Emails

Vertical Response

” While we can’t promise every email will get read, these tips are designed to up the ante and increase your open and conversion rates. You need people to open your email before they can read it. ” Curiosity improves open rates.

Email marketing still matters

Biznology

Companies that use email list segmentation saw 39% higher open rates and 28% lower unsubscribe rates. Emails with social sharing buttons increase click through rates by 158%. Email marketing absolutely must still be a part of your content marketing tool kit.

Mobile marketing must-haves in 2017

Biznology

In addition to using intelligent email campaigns targeting subsets of users, based on open-rate or click-through rate as examples, you should also incorporate chatbots to intelligently automate your customer service and create a sms text messaging support model befitting mobile users.

Q4 2016 Marketing Email Open Rates Experienced Slight Decline

KoMarketing Associates

As email marketers round up data from the end of 2016, new research shows that open rates dropped in the fourth quarter. However, non-bounce rates stayed steady from the third quarter. The “Q4 2016 Email Trends and Benchmarks” report from Epsilon discovered that the average open rate was 32.1 percent open rate recorded in the fourth quarter of 2015. Non-bounce rates in the fourth quarter were 97.0 Read Rates for Marketing Emails.

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. How to Increase Email Open Rates.

Improve Your Email Response Rates with List Segmentation

Vertical Response

Want to improve your email marketing response rates? Segmenting lists by those who regularly open and click emails within a certain period of time gives you valuable information that you can use to improve the next email. Consider segmenting your list.

How to Gauge Email Responses

Vertical Response

Emails are a powerful marketing tool, but how do you know which response rates are good? What kind of open rates should you have? Is an unsubscribe rate of 2 percent bad? Open rates. Clickthrough rates. Conversion rates. Unsubscribe rates.

Email Marketing Metrics: Open Rate and CTR DON’T Matter!

Savvy B2B Marketing

There are numerous email marketing metrics which you will need to look at to run an effective campaign, such as list size, subscribes, unsubscribes, and bounce rate, amongst others. Problems with Open Rate and CTR. Along Came Click-to-Open Rate.

Do Modern Marketers Market Better After Eloqua Experience? [CHART]

It's All About Revenue

To dig in to the question, I gathered data on open rate, and click thru rate for the months of September, October, November, and December. In December, however Open Rate and Click Thru Rates decrease sharply, while the use of Cloud Connectors continues to grow.