How to Improve Your Email Open Rates

Marketing Insider Group

The post How to Improve Your Email Open Rates appeared first on PureB2B. The post How to Improve Your Email Open Rates appeared first on Marketing Insider Group. Email marketing was a huge piece of the marketing puzzle in 2016.

The Blame Game : Open Rates vs Deliverability


As a deliverability specialist, one of the most frequent gripes I hear from my clients is low open rates. What many email marketers forget is that open rates are, in most part, under their control. It could be as simple as, “Why would a recipient want to open my email?”

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Open Rates Are Not As Telling As You Think

Puzzle Marketer

Our open rate is 30%, which is above the industry average by 10 percentage points.” Not because the open rate isn’t important, but because using it as your key primary indicator (KPI) often misleads your email marketing campaigns. What’s wrong with the open rate metric? The open rate is counted when a small 1×1 pixel image is loaded by the subscriber’s email client. Open rate does not mean they read your email.

4 Factors That Drive Email Open Rates

Modern Marketing

Before any email can be successful, it has to be opened. Marketers have come to expect piddly open rates as the norm, and that’s too bad, because a lot of marketing email is actually pretty good. DTO can be used to optimize for any number of KPIs, including open rate.

5 Ways to Personalize Emails and Enhance Open Rates

Modern Marketing

To provide positive brand impressions, avoid complaints, bounce backs, and unsubscribes, and most importantly, enhance open rates, marketers are personalizing their email communications.

[Chart] How Personalization Increases Email Open Rates

Modern Marketing

Emails with someone’s name have open rates about 4.7% Subject lines that use the recipient’s company name have a lower average rate by 2.6%. open rate. They don’t seem to be helping open rates, but they make for a catchy chorus!!!

Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%


For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. The University of Waterloo’s Faculty of Applied Health Sciences more than tripled its click-to-open rate for emails to prospective students – and even brought tears to the eyes of one new student’s father.

Positively Influencing Email Open Rates

Puzzle Marketer

As an email marketer, I’m constantly looking for ways to achieve an increase in open rate of the emails I’m sending on behalf of myself and clients. By influencing those extra people and engaging them to simply open the email, the chance that they take some sort of action goes up significantly. If they open however, one can attribute that back to influence and transactions. Below are 5 tips for increasing your open rates in emails: Clean your list up front.

Email Marketing: Mobile is Dictating Open Rates

KEO Marketing

When it comes to email, one of the most important metrics is the open rate, which of course tells you how many of your email recipients actually opened and viewed the message.

7 Predictions for Email Marketing in 2016


Here are some consequences of “inbox endless”… the opposite of “inbox zero”: Marketers have to constantly be upping their game if they want to keep their open, click and conversion rates up. Already, more than half of all email messages are opened on mobile devices.

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Do Email Open Rates Really Matter?

The Point

Open rates are generally paid more attention than they’re due. The ugly truth is this: an open rate is NOT an accurate measure of how many people opened or read an email, neither is it an absolute measure of a subject line’s success.

What is business video content marketing and how to get started


If you have video on your landing page, leads will be converted at an 80% higher rate. Thus any money you spend will have a higher ROI because your SEO ranking and your conversion rate will improve.

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How to Increase Conversions With a Cart Recovery Email Strategy

Marketing Insider Group

Demand Generation Content Marketing CTA customer behaviour Email Marketing email strategy headlines increase conversions open rate recovery emails retargeting ROI shopping cart abandonmentIf you have an e-commerce website, you inevitably deal with the issue of shopping cart abandonment.

A Guide to Email Subject Line Creation to Optimize Open Rate


The most important thing is to engage your audience and inform them they should open emails when they get them. You have to think what will make you open the email. The post A Guide to Email Subject Line Creation to Optimize Open Rate appeared first on NuSpark Marketing.

Emails Reach Their Best Results In the 1st Hour [Infographic]

Puzzle Marketer

According research by GetResponse , a complete email marketing solution, emails have the highest open rates and click thru rates within the first hour of being delivered in the subscriber’s inbox. Sending during these times could increase your open rate by as much as 6%.

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IT buyers are calling for a change in how you market & sell to them on LinkedIn


In fact, two in three are open to connecting with a new vendor and three in four are ready to have a conversation with a new vendor on social media. This means you need to prove to your prospects that your content is worth opening themselves up to sales calls and marketing email messages.”

Should You Take Email Marketing Advice From Wilson Pickett? [CHART]

Modern Marketing

So, I requested a listing of email sends over the last three months, with the time of day as well as metrics (total sends/opens/click throughs). So, after a long time trying to open the file (that’s a lot of data!) Email Click Through Rate: (Email Click Throughs)/(Emails Delivered).

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Email Marketing: Tips on Open Rates, Offers & Lead Quality

The Point

Topics include: • Given declining email open rates, what are tips and techniques to getting open rates back up in to healthy two digits? • Recently I was invited to participate in a discussion with Sridhar Ramanathan, a 20-year Silicon Valley veteran and General Partner at the Aventi Group , a leading consulting firm specializing in accelerating revenue for technology companies.

Has the Launch of Gmail Tabs Affected Email Reads?

Modern Marketing

It’s been about three months since Gmail announced the launch of the inbox tabs, so we decided to look at the total number of email opens per email sent to the domain to see if there has been any change in the weeks leading up to and after the launch.

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Ideas to Increase Email Campaign Open Rates


There was a time when companies treated their email marketing and online newsletters as a numbers game. More email recipients presumably meant more online lead generation. This lead to companies buying email contact lists and sending campaigns to people who never agreed to receive those campaigns.

Mobile marketing must-haves in 2017


In addition to using intelligent email campaigns targeting subsets of users, based on open-rate or click-through rate as examples, you should also incorporate chatbots to intelligently automate your customer service and create a sms text messaging support model befitting mobile users.

Email marketing still matters


Companies that use email list segmentation saw 39% higher open rates and 28% lower unsubscribe rates. Emails with social sharing buttons increase click through rates by 158%. Email marketing absolutely must still be a part of your content marketing tool kit.

Data Shows CTR and Open Rates Rise Despite Email Marketing Challenges

KoMarketing Associates

In the “Return on Email Personalization” white paper from OneSpot and The Relevancy Group, statistics showed that marketers were seeing an increase in click-through rates and open rates for their emails in the second quarter of 2017, compared to the same quarter of 2016. Open rates for Q2 2017 hovered around 27 percent, a two percentage point leap from 2016. CTR rates also jumped two percentage points from 14 percent to 16 percent.

Q4 2016 Marketing Email Open Rates Experienced Slight Decline

KoMarketing Associates

As email marketers round up data from the end of 2016, new research shows that open rates dropped in the fourth quarter. However, non-bounce rates stayed steady from the third quarter. The “Q4 2016 Email Trends and Benchmarks” report from Epsilon discovered that the average open rate was 32.1 percent open rate recorded in the fourth quarter of 2015. Non-bounce rates in the fourth quarter were 97.0 Read Rates for Marketing Emails.

4 benefits of using emojis in email subject lines


Email open rates are vital to the success of your email marketing campaigns. Up until now, there really hasn’t been one silver bullet that will ensure an increase in email open rates.

Best Email Marketing Tips, Tactics and Metrics of 2010


For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. How to Increase Email Open Rates.

Do Modern Marketers Market Better After Eloqua Experience? [CHART]

Modern Marketing

To dig in to the question, I gathered data on open rate, and click thru rate for the months of September, October, November, and December. In December, however Open Rate and Click Thru Rates decrease sharply, while the use of Cloud Connectors continues to grow.

Do Those Holiday Emails Really Get Read? [CHART]

Modern Marketing

Holiday emails get lots of attention – 4x more opens and 8x more clicks! opt-out rates are essentially identical whether holiday related or not. Email marketing click-through rates Content Marketing Email Marketing holiday emails marketing effectiveness. open rates

Increase Open Rates for Follow-up Emails


Coming back from a trade show, everyone is on a high. Your team tells you, "it was the best show EVER" and the sales team is ready to get all of those hot leads. As much as they may want you to, the last thing you should do is just

Email Branding Tip to Increase Open Rates

Anything Goes Marketing

This is a quick post on a great tip from Stefan Pollard in hist post: Use Brand-Recognition Elements to Combat Inbox Triage. Stefan recommends putting your company name in the "view online" link at the top of your email. For example: "BEFORE : If you can't see the images in this e-mail, please click here to view this e-mail through your Internet browser. AFTER : If you can't see the images in your edition of Browning eBlast, please click here."

Email Tip - How to Improve Open Rates

Anything Goes Marketing

If you send out email regularly, getting a few extra opens is always a good thing. Typically, the "from" address and the email subject line are the biggest determinants in getting an email opened. The AutoPreview can also determine if an email will get opened. This may get some people (especially Canadians in the dead of winter) to open the email but most may see this as junk and delete it. Open this email and find out how.)

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Swish! How The Phoenix Suns Used Fan History To Drive Sales

Modern Marketing

The campaign resulted in a 45% open rate, a 34% click-through rate and more than $200,000 in renewed tickets. Targeting & Segmentation Andrea Lechner-Becker basketball Charles Barkley click-through rates crm email email campaign Email Marketing Lead Nurturing Microsoft open rates Phoenix Suns renewals season tickets targeting and segmentationby Jesse Noyes | Tweet this.

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Research Shows Personalization Benefits Email Marketing Campaigns

KoMarketing Associates

The research showed that personalized subject lines generated 50 percent higher open rates in Q2 2017, as well as 58 percent higher click-to-open rates. times the unique click rates, compared to subject lines without personalization. The highest open rate (18.5 Within this percentage, those with less than 10 characters had an open rate of 26 percent.

Tips & Tricks for Optimizing Your Emails

Modern B2B Marketing

Resending to non-openers. People want to know why your email is worth their time, so put all the important, actionable words in the front of your subject line to entice opens. If you can write a subject line that rolls off the tongue, you will get a higher open rate.

How Do Your Email Engagement Rates Stack Up Against Your Competitors?


Of those 11, I opened about half, only clicking through on one. Considering the sheer volume of these emails, it’s harder than ever to entice customer engagement that goes beyond simply opening a message.

The Only Analytics That Matter Are Your Own


However, I can’t help but wonder if these companies are studying their own data and have noticed that I have not opened an email that has been sent to me at that day and time in months? Without looking at a calendar, I always know when it is Tuesday. Every Tuesday at 11 a.m.

The Demand Generation Stats Every CMO Needs To Know

Crimson Marketing

” 60% have an above-average open rate for their email marketing solutions . “40% of companies not achieving their revenue goals didn’t know their click-through rate. ” 34% don’t know their open rate . 35% had an above-average open rate.

HTML or Text Emails: Which is Better?

Modern B2B Marketing

How’d you like to pour your heart and soul into email copy, send it to 500,000 people and then see that nobody opened or clicked it? Over the course of 5 different email drops, we have found text emails to do the following: Roughly the same open rate as HTML emails.

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When It Comes To Cross Channel Marketing, Mobile Is Not A Channel

Modern Marketing

Cross Channel Orchestration Helps Increase Open Rates. Watch this brief video to see how Adidas uses Oracle Marketing Cloud to orchestrate cross-channel marketing to increase email open rates by 2X and boost conversions by 50% with a new customer experience.

Plain Text vs. HTML Emails: Which Is Better? [New Data]


In the world of email marketing, opens and clicks are everything, which means email marketers are always testing ways to improve these metrics. HTML emails reduce open rates. So if they were getting delivered at the same rate, how were HTML emails underperforming?