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How to Determine B2B Website Objectives
BOP Design
JULY 3, 2018
The most successful business initiatives are founded on careful, strategic planning. The same holds true for effective B2B websites.
July, 2018
Death to Saying “Content Marketing is Dead”
SnapApp
JULY 3, 2018
If you follow any marketing blogs or newsletters, you’ve probably stumbled across an article with the shocking title: “Content Marketing Is Dead.”
5 Sources to Inspire Unlimited Content Ideas
Content Marketing Institute
JULY 5, 2018
It was probably 4 in the morning, following a wake-up call from our infant son, when the thought occurred to me: The 10-year anniversary of the start of the Great Recession loomed. As many creatives can commiserate, sometimes content ideas strike at inconvenient and unexpected times.
LinkedIn for Content Marketing: What You Need to Know
Content Marketing Institute
JULY 3, 2018
If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform.
The Sales Enablement Handbook
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In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.
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Seven Groups of Tools for Designing and Optimizing Websites
Webbiquity
JULY 10, 2018
Your B2B website and blog are the core of your content marketing efforts.
What clients want and expect from influencer marketing, according to creator relations master, Kristen Matthews
Biznology
JULY 11, 2018
I reached out to Kristen Matthews yesterday to catch up with her and to ask her about what she’s seeing in the marketplace. What do clients want and expect? What do influencers want and expect? What does Kristen Matthews, herself, want and expect from her clients, influencers, and creators?
What You Can do TODAY to Build Sales Pipeline This Quarter
DiscoverOrg
JULY 3, 2018
If you’re singing the Blues after Q2 , it’s time to change your tune. Even if you hit your sales goal, the new quarter is still a great time to take stock of wins and losses … AND start building your pipeline for a quota-crushing Q3. It starts today.
Key Takeaways from attending 7 Talks at B2B Ignite 2018
Onalytica B2B
JULY 16, 2018
B2B Ignite 2018 took place on 10th July at the Business Design Centre in Islington. This year was the biggest yet with 1200 people in attendance from Marketing Managers through to C-Suite and B2B leaders.
The Account-Based Marketing Playbook
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Account-Based Marketing is a strategy, not a solution.
12 Tips for Amazingly Effective Email Subject Lines for 2018
Act-On
JULY 10, 2018
How to write email subject lines your audience actually wants to click! Read these tips for more effective email subject lines, then start experimenting and testing. Email Marketing
4 Lessons to Remember Before Rebranding Your Business
Marketing Insider Group
JULY 5, 2018
There are many reasons to rebrand your business. It could be anything from updating your logo and design themes to be more modern, to reinventing your business to better match its current situation or products. Yet, rebranding should never be taken lightly.
The Complete Guide to Scale Your B2B Business to Success by Marrying PR with Content Marketing
Webbiquity
JULY 17, 2018
Guest post by Sphoorti Bhandare. As a B2B marketer, you navigate a long purchase cycle to get buy-in from decision-makers at every touch point. You work with sales, content, SEO, and customer care champions to promote targeted messaging. Overall, you’re doing the right things.
How to find your best B2B prospects
Biznology
JULY 2, 2018
Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. So, let’s review the top prospecting tools and techniques that are working for B2B marketers today.
How to Prepare Contact & Account for an Account-Based Marketing Strategy
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Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.
Will that conference be worth it? Lead follow-up is the key
Sales Lead Insights
JULY 17, 2018
Just got back from a conference? Keep up the momentum by following up with all those leads and business cards you collected. It's the first step in turning those prospects into qualified sales-ready opportunities. The post Will that conference be worth it?
Interview with Jonathan Aufray
Onalytica B2B
JULY 17, 2018
Jonathan Aufray – Co-founder and CEO at Growth Hackers. Key Topics: Startups, Growth Hacking, Digital Marketing. Location: Taipei, Taiwan. Bio: Jonathan Aufray is the co-founder and CEO at Growth Hackers.
Shorten Your Manufacturing Sales Cycle with These 4 Lead Nurturing Tips
Act-On
JULY 5, 2018
A lead nurturing program will build better leads, create more sales opportunities, and generate more revenue. So why do most B2B marketers fail to set them up? When every lead counts, here are four tips for getting started with your first automated program. Lead Nurturing
This Is the Secret to Being as Productive as an Entire Marketing Team
Marketing Insider Group
JULY 3, 2018
For small business leaders and entrepreneurs, getting everything checked off your marketing to-do list can feel like you’re losing a heated (and high-stakes) game of a whack-a-mole.
Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25. Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars. Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance.
Finding the Right Fit: Six Tips for Trade Show Evaluations
Webbiquity
JULY 3, 2018
Guest post by Kelsey Stage. Thinking about which trade shows to participate in this year? For growing companies, trade shows can be a powerful way to market products and increase brand recognition. Face to face conversation is powerful. Photo by SDRandCo at Morguefile.com.
What influencers want and expect from influencer marketing, according to creator relations master, Kristen Matthews
Biznology
JULY 17, 2018
While it’s impossible to lump online influencers into one pile, there are quite a few things that Kristen Matthews and I came up with when we chatted last week. It Takes a Client to Make a Campaign.
Tracking Event Conversions with Google Tag Manager
NuSpark
JULY 8, 2018
Learn how to track website conversions that are considered events with Google Tag Manager and Google Analytics. The post Tracking Event Conversions with Google Tag Manager appeared first on NuSpark Marketing. Mosey's Marketing Minutes B2B Marketing landing page strategies
Why Learning is Now The Hot Word in Customer Enablement
Modern Marketing
JULY 4, 2018
Learning seems like a straightforward proposition. You want to achieve something; let’s call that something A. To achieve A, you need to understand, and make use of, some other important thing; let’s call it B. Once you learn how B works, you can use that knowledge to accomplish A.
GDPR & Demand Generation: What Your Team Needs To Know
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.
When, Why and How to Gate Content Along the Customer Journey
Act-On
JULY 12, 2018
Forget the arguments about whether or not to gate content. The questions are when – and how – to best gate content. The answers lie along the customer journey. Demand & Lead Generation content marketing content strategy gate content gated content
Sorry, Your B2B Content Is TL;DR
Marketing Insider Group
JULY 3, 2018
We all have that friend — you know, the one who is constantly texting you their life story. If you even bother to open their message, you skim and well, mostly ignore. You reply, “Oh no, it’ll get better,” hoping you’re at least in the ballpark of appropriate responses.
To Save Time, B2B Marketers Now Look to Improve Audience Targeting
KoMarketing Associates
JULY 16, 2018
As B2B marketers look to make the most of their time, they are turning to tactics, such as improved audience targeting, to boost their efficiency. This is according to a new report titled, “It’s About Time: Why Your Marketing May Be Falling Short” from Bain & Company. Statistics showed that one-third of B2B marketers intend to invest more in improving their understanding and targeting of customers over the next three years.
3 digital marketing tactics that will increase conversions now
Biznology
JULY 10, 2018
If you pause for a moment, you will realize that digital marketing is quite amazing. Even twenty years ago, marketing options for a small business included a radio or television ad (if you had the money).
Top 20 B2B Marketing Charts of 2017
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Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.
Effective ways to prove B2B marketing is paying off
Sales Lead Insights
JULY 11, 2018
Do you start to sweat when your boss wants to see proof that the amount your company invested in marketing is really paying off at the bottom line? Take it easy. It is surprisingly simple to prove that B2B marketing is contributing to your company's results. Here's how.
How Marketers Can Be Successful with Blockchain Technology
Modern Marketing
JULY 13, 2018
We’ve so often heard about how new tech disrupts industries that it has become cliché Whether it’s IoT, smart glasses, or even AI, there’s always this constant conversation about how new and innovative tech is going to change things.
Big Data Trends You Should Know About in 2018 [Infographic]
Marketing Insider Group
JULY 2, 2018
The term Big Data refers to the entirety of the process that information goes through for real-world application. This means that it encompasses data gathering, data analysis, and data implementation.
2018 B2B Marketing Mix Report
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B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.
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