SendX

NOVEMBER 8, 2019

Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. You want people to read your emails, right?

Open Rate 195

Open Rate Best Practice Rate Practices 195

Industrial Marketing Today

NOVEMBER 5, 2019

Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. These have nothing do with the aesthetics of the site.

Design 195

Design Websites Sites Plan 195

B2B PR Sense

NOVEMBER 13, 2019

Personal branding puts you in front of your brand instead of behind it. It's not about dressing you up and giving you a script. It is about taking you -- the person you really are -- and showing your audience what you're all about. A personal brand is a relatively new concept.

Personalization 156

Personalization Brand Branding Word of Mouth 156

KoMarketing Associates

NOVEMBER 13, 2019

Marketers are still generating a generous amount of leads for their organizations, but new research suggests that there is still room for improvement in terms of strategy.

Lead Gen 156

Lead Gen Budget Lead Leads 156

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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

SMB

Marketing Insider Group

NOVEMBER 13, 2019

So you thought content marketing was all about the content? If you’re focusing your content marketing strategy on the subjects you’ll be covering and the different content formats you plan to create, you’re missing a trick.

Content Marketing 130

Content Marketing Content Search Engine Keyword 130

SendX

NOVEMBER 1, 2019

Tools 195

Tools Template Price Pricing 195

Act-On

NOVEMBER 12, 2019

Read this blog to learn how to perform an SEO audit in 4 easy steps and improve your site visibility, traffic, and conversions. Content Marketing Web

SEO 130

SEO Traffic Sites Conversion 130

Webbiquity

NOVEMBER 12, 2019

You’d never speed down the freeway at night with your headlights turned off. You’d never walk down a busy city street blindfolded. And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones.

Positioning 130

Positioning Online Brand Branding 130

KoMarketing Associates

NOVEMBER 12, 2019

SaaS marketing is fierce. Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. SaaS marketers also tend to be intensely data-driven.

Lead Generation 156

Lead Generation Generation Companies Lead 156

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Account-Based Marketing is a strategy, not a solution.

Account Based Marketing

Marketing Insider Group

NOVEMBER 12, 2019

We’re now into the final quarter of the year, and it’s time to start making plans for the year ahead. 2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months.

Trends 130

Trends Merchandising Forecast Environment 130

NuSpark

NOVEMBER 3, 2019

Let’s begin by defining a lead generation and why you need lead generation strategies for your business to succeed. Lead generation is a process of identifying and attracting potential customers.Without the right strategy in place, it can use up a lot of your time and resources.

Lead Generation 130

Lead Generation Tactics Generation Landing Page 130

Biznology

NOVEMBER 13, 2019

If you’ve ever tried to sell a house, you know how critical curb appeal is to that effort. First impressions count for a lot. That’s just as true for the house’s interior. What does this have to do with SEO?

SEO 104

SEO Keyword Search Engine Intent 104

Act-On

NOVEMBER 7, 2019

Account-based marketing can improve your targeted lead generation, nurturing, retention, and upsell efforts to help you win better and bigger opportunities. Multi-Channel Marketing

Account Based Marketing 130

Account Based Marketing Multi-Channel Organic Organization 130

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Companies

Webbiquity

NOVEMBER 8, 2019

Guest post by Mathew Jade. Running a small business has more than its fair share of risks. Clients can be late in paying. Competition is fierce, and as more and more people start their own businesses or try to make few extra dollars in the gig economy , it just gets tougher.

Business 130

Business Government Startup Exchange 130

KoMarketing Associates

NOVEMBER 8, 2019

Marketers have more data than ever before on their target audiences, but new research suggests that many of them are still basic in terms of audience management maturity.

Audience 156

Audience Report Custom Publishing Transparency 156

Marketing Insider Group

NOVEMBER 11, 2019

Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. The best ideas, however, require input from both hemispheres.

Creative 130

Creative Demographics Analysis Agency 130

The Effective Marketer

NOVEMBER 12, 2019

There isn’t a product marketer who hasn’t worked in some way with analyst relations. Whether helping prepare a briefing, giving one, or helping create a “quadrant” or “wave”, product marketing is a fundamental piece of any A/R strategy. Since I’ve taken many falls and learned along the way how to work with analysts, I wrote a blog post on Medium based on a presentation I recently gave at the Product Marketing World conference.

Product 100

Product Medium Conference Review 100

Advertiser: Interactions LLC

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Customer

Modern Marketing

NOVEMBER 13, 2019

Nothing irritates salespeople like unqualified leads. Marketers never intend to waste their sales team’s time, but without a conscious effort to source, qualify, and nurture potential buyers, marketers can’t know whether a prospect will buy or flake.

Prospect 130

Prospect Lead Scoring Trigger Price 130

Act-On

NOVEMBER 5, 2019

Learn the pros and cons of original and curated content, as well as how marketing automation gives marketers more time to develop each more effectively! Content Marketing

Curation 130

Curation Marketing Automation Automation Develop 130

Webbiquity

NOVEMBER 7, 2019

Guest post by Ashley Phillips. There is no single, definitive answer about the length of time it takes an average website page to rank on Google. There are simply far too many variables at play when it comes to Google rankings to provide any one-size-fits-all answer to that question.

Google 130

Google Domain Studies Search Engine 130

KoMarketing Associates

NOVEMBER 7, 2019

Many marketers turn to content marketing to reach out to customers and prospects, but new research suggests that not all of them have mature, sophisticated strategies in place.

Content Marketing 156

Content Marketing Strategy Distribution B2B 156

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Creative

Marketing Insider Group

NOVEMBER 11, 2019

We are living in a digital world. As a famous fictional alien group powered by technology might say: “Resistance is futile!” Like it or not, technology will continue to be an increasingly important aspect of running a modern business.

Lead 130

Lead Leads Television Multi-Channel 130

Measure Up Marketing

NOVEMBER 12, 2019

As you know your car runs smoother and requires less energy to go faster and farther when the wheels are in perfect alignment, you perform better when your Marketing is in alignment with the business.

Measurement 130

Measurement Benchmark CMO Class 130

Lattice

NOVEMBER 12, 2019

Events are a tried and tested technique to build relationships with customers and prospects. Learn what our team discovered by applying a more personalized marketing strategy to our events, turning them into account-based events that align tightly with our overall ABM strategy

Test 130

Test Relationship Prospect Strategy 130

Modern Marketing

NOVEMBER 12, 2019

Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. And increasingly it’s easy to do.

A/B 130

A/B Cost Test Multivariate 130

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From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

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