February, 2018

People Don’t Read Your White Papers. Who Cares?

The Point

New marketing technologies like Uberflip make it increasingly easy to track content consumption beyond just clicks and downloads.

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10 Women in Technology Speakers to Keynote Your Event

Type A Communications

February 13, 2018 by Carla Johnson Last month I wrote the first in a series of blogs about why and how we need to bring more women onto the main stage at events.

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What Is Thought Leadership? And When You Should Use It?

Marketing Insider Group

Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership? When should you consider using it, and how do you balance the talent and experience of your team with the humility and authenticity today’s audiences demand? Let’s start by getting on the same page. What Is Thought […]. The post What Is Thought Leadership? And When You Should Use It? appeared first on Marketing Insider Group. Content Marketing

Influencer marketing is fully integrating with social media marketing strategy

Biznology

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

More Trending

The Building Blocks for a Killer Marketing Plan in 2018

Navigate the Channel

2018 is here and your competition is gearing up for a new generation of business. You may not know how to direct your efforts, but there are some proven performance improvements that you can take to make a real difference.

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The Only 3 Things B2B Marketers Need to Boost Content Marketing ROI in 2018

Marketing Insider Group

One thing that will be on the CMO agenda every year is increasing return on investment. When you can optimize every dollar spent, your marketing strategy has the power to make a bigger impact, driving leads, sales and customer retention. One of the toughest areas of marketing to measure – and the most critical to […]. The post The Only 3 Things B2B Marketers Need to Boost Content Marketing ROI in 2018 appeared first on Marketing Insider Group. Content Marketing

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Warning: You’re ignoring your company’s best salesperson — and it just might be killing your business

Biznology

Here’s a scenario for you: imagine you have an amazing salesperson who develops a deep connection with customers, beginning with their very first interaction.

Event Sponsorship in Sports: Why the Winter Olympics Are a Gold Mine for Brand Storytelling

Content Standard

Savvy brands aren’t content with sponsorships that only offer prime logo placement at sports competitions. Having your credit card brand logo painted across the barrier surrounding the Olympic ski slope finish isn’t without value, but what is it doing to win customer loyalty?

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Alfresco Acquired by Thomas H Lee – Initial Thoughts

Technology Services Group

It was announced yesterday that Alfresco will be acquired by Thomas H. Lee Partners, a Private Equity Firm based out of Boston. This post will share our initial thoughts on the acquisition from a cursory review.

How to follow up on every lead easily

LeanData

Having a ton of leads is a great problem for any business to have. But while 61% of sales leaders say their teams always follow up on marketing leads …. only 30% of marketing leaders say they believe sales follows up on marketing leads. That’s one heck of a difference.

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How to Really Build Your B2B Sales Rapport

Navigate the Channel

As our world becomes more trapped in technology, you can bet that your big customers will expect more personalization than ever. This is just how customers work – in the absence of huge technological divides, buyers often choose business partners over customer service issues.

Event Marketing Experts Predict 3 Emerging Trends

Marketing Insider Group

The last year witnessed an explosion in event marketing, with over 63% of marketers planning to invest more in 2018 according to a study done by Bizzabo. With event marketing comprising 20-25% of overall marketing budgets, it is obvious that event marketing is here to stay. Clearly, not everyone needs a giant ferris wheels […]. The post Event Marketing Experts Predict 3 Emerging Trends appeared first on Marketing Insider Group. Marketing Strategy

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

B2B Marketing ROI: measure what matters

TaylorMadeIn KEW

Demonstrating marketing value in B2B has never been easy. Yet the past few years have placed a microscope on our B2B marketing activities and we continue under increasing pressure to ‘prove’ our B2B marketing ROI (return-on-investment).

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How the Auto Industry Is Shifting Storytelling Gears—Thanks to Millennials

Content Standard

Windows rolled down, music blaring, car packed with friends (or just that special someone). If the image of the car as a ticket to freedom appeals to you, well, let’s just say you’re probably not that young anymore.

Sharing My Mental Health Secrets Was the Best Thing I Ever Did for My Sales Career—Here’s Why

Outreach

How Spilling My Guts Helped Me Increase my Sales Numbers by 50% . Confident. Competent. Charismatic. And—although it doesn’t start with a “C”— Positive. These are the kinds of qualities we associate with salespeople. In sales, image is everything.

Put Influencer Marketing to Work for Your B2B Brand

Modern Marketing

Influencer marketing is like word-of-mouth on steroids: people trust influencers just as much as their friends and family, but influencers have a lot more reach than individual customers. According to McKinsey, influencer marketing campaigns bring in $6.50

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Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Deciding Which Trade Shows to Attend This Year

Navigate the Channel

The personal relationships and business reputation that you can develop through trade shows is an ROI that you cannot really obtain anywhere else. However, you need to attend the right shows to make sure that you are building the personal relationships and business reputation that actually matter.

Why Marketers Aren’t Using Prescriptive Analytics (But Should Be)

Marketing Insider Group

Predictive analytics fuel growth. Research shows, B2B marketers that use predictive analytics to develop their marketing strategies are 2.9 times more likely to experience above industry average revenue growth rates. Their organizations are 2.1 times more likely to be positioned as an industry leader. Prescriptive analytics defines it. By 2015, the vast majority of B2B marketers, about […].

Make The Most of The Customers You’ve Got With Expand Marketing

Act-On

What's "expand marketing"? It's the collection of tactics used to keep existing customers and to expand your relationship with them. See how to do it here. Customer Marketing

Does SEO Strategy Help or Harm Creativity?

Content Standard

The conflict between SEO strategy and human-centric content creation is like a game of chess: One player makes a move and the other counters, and on it goes, with no real winner ever calling checkmate (apart from the Google algorithm, of course).

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Sales is a Love Affair: How to Target, Engage & Score [infographic]

Zoominfo

Successful sales professionals know exactly who to target, how to engage with them, and most importantly, how to close the deal. They build deep connections with their prospects by initiative relevant conversations and sending targeted content. This in turn develops into a trusting relationship.

Going back to basics to achieve true transformation

Modern Marketing

Transformation has become an archetypal buzzword. Its connotations are hardwired into technological change, but there’s more to it than simply plugging in a new platform or solution and hoping for the best.

Why Digital Marketing is Crucial—No Matter the Size of Your Business

Modern B2B Marketing

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods.

The Unwritten Rules of Email Marketing [Infographic]

Marketing Insider Group

If you’ve been keeping track of your marketing channel return rates, you might notice that your biggest ROI comes from – surprise – email marketing. Based on statistics, email is the main driver of leads and revenue for B2B marketers at 73 percent and 63 percent, respectively. Furthermore, email as a platform is said to […]. The post The Unwritten Rules of Email Marketing [Infographic] appeared first on Marketing Insider Group. Email Marketing

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7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

How Marketers are Making the Most of Account-Based Marketing [Interview]

KoMarketing Associates

Marketers continue to show an interest in account-based marketing (ABM), but research has indicated that they still face obstacles in achieving their key objectives with this tactic. A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase.

4 Ways Marketing Automation Technology Will Continue to Evolve in 2018

Content Standard

Most marketers are acquainted with the blessings of marketing automation technology. Simple automation solutions have allowed humans to outsource the most tedious aspects of their jobs to their computer counterparts.

Televerde to Sponsor and Speak at B2B Marketing Exchange 2018 #B2BMX

Televerde

3 steps to defining customer experience

Modern Marketing

2017 was the year that brands truly embraced ‘experience’, with Customer Experience, User Experience and even Brand Experience all becoming common terms within both the marketing and tech industries.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.