What do B2B marketers identify as their biggest challenge as we heard toward 2019? What one content marketing tactic do almost all of them embrace? Which lead generation tactics do they disagree about? Which is perhaps the most overlooked? MORE
We’ve all been put off by pushy salespeople. But have you ever been truly pleased with a salesperson? MORE
Guest post by Juliana Marulanda. Being an entrepreneur means being your own boss. Unfortunately, it can also mean being your own salesperson, marketer , human resources manager, and accountant all at once. Out of necessity, most small businesses start out this way after all. MORE
One of my favorite times of the year is being able to dig into the raw results of the State of Pipeline Marketing report. Now in its 4th year, the report is based on survey responses from over 400 B2B marketers and provides a wealth of insights. MORE
If you’re part of the HubSpot fan club, then you’ve heard of their newly debuted HubSpot Flywheel —which is what they believe to be the best way to turn visitors into clients and then promoters of your business. MORE
Building a successful sales force is not easy. Most sales managers will tell you it involves three fundamental steps: Hire the best-qualified candidates; train them; and compensate for results. But there is more to it than that. MORE
Most millennials prefer texting to talking on the phone, and it’s more and more accepted in all generations. For instance, when you fill a prescription, the pharmacy texts to let you know when it’s ready. Text messages can now be used as evidence in deciding legal cases. MORE
First things first: People buy from people first, product second , according to Director of Sales Steve Wernke. They want to feel good about who they’re buying from, and they want to walk away feeling good. As they negotiate, they want to feel like they won. MORE
Management consulting guru Peter Drucker famously said business enterprises have “only two basic functions: marketing and innovation.” MORE
Marketers are already delivering customer interactions across various touchpoints in real-time, and they expect “real-time customer analytics” to play an important role in marketing going forward. MORE
My wanderings through the Customer Data Platform landscape have increasingly led towards the adjacent realm of Master Data Management (MDM). Many people are starting to ask whether they’re really the same thing or could at least be used for some of the same purposes. MORE
Does your B2B product launch strategy need a little pizzazz? If you're looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key. We've seen impressive results when we incorporate influencer marketing tactics into product launches. MORE
Are you getting the most from your social media marketing efforts? Learn 6 reasons why you should connect your CRM with your social media management tool. Corporate MORE
Good content is so hard to create that it’s worth your time to use historical optimization to refresh old bogs and other content to create new value. Content Marketing blog optimization content content marketing optimization optimize optimize old blogs MORE
Add video to your content marketing mix to bump your results in the right direction. Learn 4 high-profile use cases and 4 tips for success. Corporate Video content marketing video video content video marketing MORE
Landing pages are central to every marketing strategy. Landing pages have one focus—conversions. While it’s not incredibly hard to create a landing page these days, conversions are still hard to come by. MORE
Brand marketing is never easy. It’s a field that is part science, part art form, and part luck. It can also be one of the most capital-intensive parts of a business. MORE
There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. MORE
A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. Good morning. You probably saw that late yesterday Adobe bought Marketo. And if you didn’t, now you know!). For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments? MORE
One of the biggest pain points for marketers, especially those working with brick-and-mortar businesses, is that it can be incredibly difficult to determine ROI and find statistics and analytics on what's working, how many people your efforts are bringing in, and what the conversion rate is. MORE
Personalization is the marketing technique that makes your brand’s messaging standout. Consumers are already ignoring most of the 4,000 to 10,000 ads they see every day. MORE
One of you. 171,000 other people. 27,000+ sessions. 150 after-parties. Free swag for days. The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals. MORE
I had my heart broken at Content Marketing World in Ohio this week. I was very pleased to return to Cleveland for my sixth #CMW, and curious to see what was new at the show as I had missed last year’s event. Event founder Joe Pulizzi came back from a 9-month sabbatical (and 30-day technology detox) refreshed and inspired, delivering an aspirational keynote advising focus, dedication to your goals, and empathy and awareness for the good of others as well as yourself. MORE
Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible. MORE
Welcome to another Whiteboard Wednesday, hosted by Steve Waters , DiscoverOrg’s Director of Sales. I want to talk about how to improve morale on the team over time by enabling them with great data and helping sales leaders invest in their team’s success. Welcome to Whiteboard Wednesday! MORE
Lead nurturing is the process of creating a relationship with a new lead until they're ready to become a customer. Stay top-of-mind and create a means for regular communication as you lead them step-by-step through the buying journey. MORE
It's not enough to just set a marketing strategy and forget it. You need to measure it and continue to tweak and adapt it so it's reaching its fullest potential. In order to do this, it's essential to keep up with your analytics across all of your marketing platforms. marketing measures MORE
You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial content marketing. MORE
Marketing Insider Group
SEPTEMBER 19, 2018
There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in.
Industrial Marketing Today
SEPTEMBER 13, 2018
You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial content marketing.
Act-On
SEPTEMBER 20, 2018
Are you getting the most from your social media marketing efforts? Learn 6 reasons why you should connect your CRM with your social media management tool. Corporate
DiscoverOrg
SEPTEMBER 14, 2018
One of you. 171,000 other people. 27,000+ sessions. 150 after-parties. Free swag for days. The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
ViewPoint
SEPTEMBER 12, 2018
Building a successful sales force is not easy. Most sales managers will tell you it involves three fundamental steps: Hire the best-qualified candidates; train them; and compensate for results. But there is more to it than that.
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Marketing Insider Group
SEPTEMBER 17, 2018
Landing pages are central to every marketing strategy. Landing pages have one focus—conversions. While it’s not incredibly hard to create a landing page these days, conversions are still hard to come by.
Reachforce
SEPTEMBER 19, 2018
One of the biggest pain points for marketers, especially those working with brick-and-mortar businesses, is that it can be incredibly difficult to determine ROI and find statistics and analytics on what's working, how many people your efforts are bringing in, and what the conversion rate is.
Customer Experience Matrix
SEPTEMBER 3, 2018
Third party data is not dead yet. It was supposed to be.
DiscoverOrg
SEPTEMBER 4, 2018
First things first: People buy from people first, product second , according to Director of Sales Steve Wernke. They want to feel good about who they’re buying from, and they want to walk away feeling good. As they negotiate, they want to feel like they won.
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The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.
B2B PR Sense
SEPTEMBER 9, 2018
Does your B2B product launch strategy need a little pizzazz? If you're looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key. We've seen impressive results when we incorporate influencer marketing tactics into product launches.
Webbiquity
SEPTEMBER 11, 2018
What do B2B marketers identify as their biggest challenge as we heard toward 2019? What one content marketing tactic do almost all of them embrace? Which lead generation tactics do they disagree about? Which is perhaps the most overlooked?
Marketing Insider Group
SEPTEMBER 18, 2018
Nowadays, many businesses leverage search engine optimization (SEO) to boost their credibility, visibility and trustworthiness online. With the online market being so highly competitive and oversaturated, it’s important for companies to have a reliable way to stand out and become more visible.
Reachforce
SEPTEMBER 14, 2018
Lead nurturing is the process of creating a relationship with a new lead until they're ready to become a customer. Stay top-of-mind and create a means for regular communication as you lead them step-by-step through the buying journey.
Advertisement
Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
Modern Marketing
SEPTEMBER 17, 2018
We’ve all been put off by pushy salespeople. But have you ever been truly pleased with a salesperson?
DiscoverOrg
SEPTEMBER 12, 2018
Welcome to another Whiteboard Wednesday, hosted by Steve Waters , DiscoverOrg’s Director of Sales. I want to talk about how to improve morale on the team over time by enabling them with great data and helping sales leaders invest in their team’s success. Welcome to Whiteboard Wednesday!
ANNUITAS
SEPTEMBER 21, 2018
A Memo from CEO Adam Needles to ANNUITAS clients on the Adobe Acquisition of Marketo. Good morning. You probably saw that late yesterday Adobe bought Marketo. And if you didn’t, now you know!). For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments?
Act-On
SEPTEMBER 5, 2018
Add video to your content marketing mix to bump your results in the right direction. Learn 4 high-profile use cases and 4 tips for success. Corporate Video content marketing video video content video marketing
Advertisement
Account-Based Marketing is a strategy, not a solution.
Marketing Insider Group
SEPTEMBER 18, 2018
Personalization is the marketing technique that makes your brand’s messaging standout. Consumers are already ignoring most of the 4,000 to 10,000 ads they see every day.
Reachforce
SEPTEMBER 13, 2018
If you’re part of the HubSpot fan club, then you’ve heard of their newly debuted HubSpot Flywheel —which is what they believe to be the best way to turn visitors into clients and then promoters of your business.
bizible
SEPTEMBER 13, 2018
One of my favorite times of the year is being able to dig into the raw results of the State of Pipeline Marketing report. Now in its 4th year, the report is based on survey responses from over 400 B2B marketers and provides a wealth of insights.
Customer Experience Matrix
SEPTEMBER 6, 2018
My wanderings through the Customer Data Platform landscape have increasingly led towards the adjacent realm of Master Data Management (MDM). Many people are starting to ask whether they’re really the same thing or could at least be used for some of the same purposes.
Advertisement
In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.
Modern Marketing
SEPTEMBER 14, 2018
Most millennials prefer texting to talking on the phone, and it’s more and more accepted in all generations. For instance, when you fill a prescription, the pharmacy texts to let you know when it’s ready. Text messages can now be used as evidence in deciding legal cases.
Webbiquity
SEPTEMBER 13, 2018
Guest post by Juliana Marulanda. Being an entrepreneur means being your own boss. Unfortunately, it can also mean being your own salesperson, marketer , human resources manager, and accountant all at once. Out of necessity, most small businesses start out this way after all.
Marketing Insider Group
SEPTEMBER 17, 2018
Brand marketing is never easy. It’s a field that is part science, part art form, and part luck. It can also be one of the most capital-intensive parts of a business.
Reachforce
SEPTEMBER 5, 2018
It's not enough to just set a marketing strategy and forget it. You need to measure it and continue to tweak and adapt it so it's reaching its fullest potential. In order to do this, it's essential to keep up with your analytics across all of your marketing platforms. marketing measures
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.
Act-On
SEPTEMBER 4, 2018
Good content is so hard to create that it’s worth your time to use historical optimization to refresh old bogs and other content to create new value. Content Marketing blog optimization content content marketing optimization optimize optimize old blogs
KoMarketing Associates
SEPTEMBER 10, 2018
Marketers are already delivering customer interactions across various touchpoints in real-time, and they expect “real-time customer analytics” to play an important role in marketing going forward.
ANNUITAS
SEPTEMBER 6, 2018
I had my heart broken at Content Marketing World in Ohio this week. I was very pleased to return to Cleveland for my sixth #CMW, and curious to see what was new at the show as I had missed last year’s event. Event founder Joe Pulizzi came back from a 9-month sabbatical (and 30-day technology detox) refreshed and inspired, delivering an aspirational keynote advising focus, dedication to your goals, and empathy and awareness for the good of others as well as yourself.
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