June, 2022

Why Industrial Websites Shouldn’t be an Afterthought for Manufacturers

Industrial Marketing Today

Industrial websites and manufacturers’ expectations are not always in sync. I say that from my regular conversations with manufacturers from various industries and from around the world.

13 Tips to Build an Email List on WordPress

SendX

Introduction. Email Marketing is one of the most effective and affordable online marketing strategies to promote your brand. According to the Content Marketing Institute , about 87% of B2B marketers use email channels to distribute their content. Email List

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Integrated Marketing Agency vs Tactic Specific: Pick the Right Approach

Rebecca Peterson

Integrated marketing agencies use multi-channel targeting strategies with the same or similar messaging for improved strategy & execution

Matillion appoints Tomorrow People to lead persona research and development

Tomorrow People

Leading cloud integration software company Matillion has appointed go-to-market agency Tomorrow People to conduct original market research, which will be used to improve product messaging and positioning.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study, with the aim of discovering the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn 5 key insights into what you can do today!

Why You Should Stop Selling In Your Content Marketing

Marketing Insider Group

We often get asked by our customers to create content that is more promotional, or that has a direct product tie-in. Which is exactly the kind of content no one wants.

More Trending

Report: Marketers Failing to Align with Sales and Customer Success Teams

KoMarketing Associates

Marketing and sales team alignment has become critical to organizational success. However, new research suggests that many teams are still facing challenges when it comes to getting on the same page to achieve key objectives.

4 Effective Email Marketing Templates for Customer Support

SendX

The need for email marketing in the world of marketing cannot be overemphasized. customer support email templates email marketing templates for customer support

Planning a Successful B2B Sales Client Meeting: 6 Fundamental Tips

Webbiquity

Guest post by Dylan Berger. Effective face-to-face client sales meetings, whether online or in person, are critical to your B2B operation. They’re a significant opportunity for you to secure clients and keep them happy. Image credit: LinkedIn Sales Solutions on Unsplash.

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Egress appoints Tomorrow People to unlock customer insight

Tomorrow People

Cybersecurity software company Egress has appointed go-to-market agency Tomorrow People to enhance its marketing strategy with consumer research.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Innovative Marketing Strategies That Are Being Used To Disrupt The Retail Industry

Marketing Insider Group

Innovation has always been integral to marketing. As technology continues to develop and offer endless opportunities for reaching consumers, retail brand managers should be considering how outside-the-box thinking can impact their ROI.

If You Want to Emulate BIC Analytics Mastery, Where Should You Begin?

Vision Edge Marketing

Much has been written on the topic of data, especially the amount of it, the ability to analyze it, and the use of it. In the world of data, more is not necessarily better.

Report: Marketers Anticipate More Investment in VR, AR, and the Metaverse

KoMarketing Associates

Virtual reality (VR), augmented reality (AR), extended reality (XR), and the metaverse continue to create buzz within the marketing industry. Now, new research indicates that marketers are prepared to start investing in these areas to connect with customers and prospects.

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An Email Marketing Expert’s View On The Emerging Trends for Effective Email Marketing

SendX

Email Marketing Trends

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Signs of a Customer-Obsessed Company

Influitive

What does it take for brands to have thriving customer advocates? Well, the common thread uniting these successful advocacy programs is that the companies driving them are all customer-obsessed. So, what does it actually take to be “customer-obsessed?”

How to choose brand elements for your product

Tomorrow People

What your organisation should consider when developing a brand identity—examples included. Brand elements are the building blocks of strong brand identities. Without them, competing against other brands becomes a more challenging task. Yet, most B2B brands today are lost in the ‘sea of sameness’.

What is Retargeting and How to Use it to Drive Your Growth

Marketing Insider Group

What is retargeting and why do you need it? Well, because it’s easier than ever to lose a sale online. Think of it like this: you successfully drive a potential customer to your site with great content or social media engagement. But then their phone rings. Or they have to take a quick meeting.

Why Your B2B Marketing Should Feature Case Studies

Webbiquity

Guest post by Eleanor Hecks. Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways.

Do You Have an Immediate Need for Skilled Offshore Staffing?

Using talent from overseas is creating new challenges for managers. Here’s a closer look at common offshoring complications for HR managers and best practices for overcoming them. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!

68% of Marketers Seeing Agile Marketing Increase in Importance

KoMarketing Associates

Rather than following a set plan, many marketers are now adopting an agile marketing approach and responding to changes as they arise. As a result, more are hopeful that they will be able to achieve their marketing goals over the next year.

14 Things The World's Most Successful Newsletters Can Teach Us About Driving Engagement

SendX

Newsletters have the potential to be a powerful marketing channel – so before you hit ‘send’, take a look at these winning tactics.

First, Don’t Panic: 7 Steps to Take If Your Search Rankings Drop

Contently

It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. After a while it hits Page One in the SERP. It drives traffic and all is going according to plan.

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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Understanding competitors requires more than just monitoring their online presence. Competing within an existing market is not always easy.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

The Content-Driven Guide to Disruptive Marketing [With Examples]

Marketing Insider Group

If you’re a marketer, you know it’s hard to stand out from the crowd today! Technology, the internet, and constant access to smartphones have made it difficult to get noticed by consumers who are inundated with brand advertising and content.

Meeting the Needs of the Self-Serve B2B Buyer

The Point

Just when you thought B2B buyer habits couldn’t change more dramatically, along comes the COVID pandemic.

48% of Marketers Cite Social Media as Top Area of Desired Growth

KoMarketing Associates

As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment. Unsupervised recently published the results of its “Optimizing Marketing Tools” survey, based on the responses of 748 marketers.

3 Unconventional Crypto Marketing Campaigns That Work Every Time

SendX

Crypto marketing solutions will grow from $4.9 billion to $67.4 billion by 2026. That means stiffer competition and a more volatile customer base. Crypto Marketing

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

Webinar Recap: How Trimble Viewpoint Built a Thriving Customer Community

Influitive

Engaging customers is now more important than ever. Not only do positive experiences help retain your customers, but they also drive net-new growth. Customers who hold a positive view of your company provide powerful endorsements through reviews, stories, and referrals.

Reachdesk appoints Tomorrow People to revamp brand and website

Tomorrow People

Global B2B direct mail and gifting software company Reachdesk has chosen go-to-market agency Tomorrow People to revitalise its brand identity and positioning, and develop a new website that showcases the human element of the brand.

Managing a Product Blog? Here’s What You Need to Know

Marketing Insider Group

Managing a product blog is a unique challenge for marketers. After all, the product is the focus, but we know better than to simply promote it in every blog article. Buyers today see right through advertising messages in most cases.