Webbiquity
JULY 18, 2025
Contributed post. Business-to-business operations are often optimized on paper but slowed down in practice. Despite investing in technology, training, and strategy, many companies face hidden inefficiencies that quietly restrict progress. These invisible bottlenecks are hard to detect yet carry a measurable impact on productivity, client experience, and profitability.
Valasys
JULY 2, 2025
As AI continues to infiltrate every layer of modern business, a curious trend is beginning to take shape—one that blurs the line between marketer and consumer. With bots now crawling websites not just for indexing but also to mimic engagement, and AI-generated personas increasingly participating in online spaces, marketers are starting to face a profound new question: What happens when your audience isn’t human?
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Marketing Insider Group
JULY 3, 2025
In the ever-changing world of SEO, it’s easy to get caught up in the latest trends and techniques. Social media algorithms, new search engine updates, and keyword optimization strategies often steal the spotlight. However, one content format has remained consistently powerful for SEO: long-form content. But why does long-form content still matter in a time when quick, bite-sized information seems to dominate the internet?
SocialPilot
JULY 7, 2025
If you’re a marketer, you already know that social media never sits still. Just when you’ve nailed your strategy, a new algorithm tweak, ad format, or platform feature drops, and suddenly, it’s time to pivot again. That’s precisely why we put this blog together. We’ve tracked all the biggest social media updates month by month in 2025, across platforms like Instagram, TikTok, LinkedIn, Facebook, X (Twitter), YouTube, Threads, and more—so you don’t have to dig through endless changelogs or
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
WordAgents
JULY 10, 2025
Every business must build a strong presence on social media to stay relevant and competitive. However, that doesn’t mean every brand needs the same content or platform. Each business has a different goal, audience, and structure, and these differences should shape how they approach social media. Essentially, there are various social media needs for different business types.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Heinz Marketing
JULY 9, 2025
By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing With B2B growth increasingly powered by customers—not just marketing and sales—traditional funnel models are falling short. Linear approaches miss the nuance of how companies actually adopt and scale solutions internally. To address the issue, I’ve built an Account Development Model rooted in the principles of product-led (PLG) and customer-led growth (CLG) and inspired, in part, by the theory of innovation diffusion.
Unbound B2B
JULY 15, 2025
Highlights: Increasing B2B ad budgets without clear targeting or intent alignment often results in wasted spend rather than increased pipeline. Paid demand generation is most effective when driven by buyer intent data and focused on generating high-quality leads, rather than volume. Choosing the right paid channels and matching ad content to the buyer’s stage improves engagement and conversion.
Marketing Insider Group
JULY 7, 2025
As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Yet one question persists: How do we truly measure ROI and know our efforts are paying off? In 2025, the answer isn’t just in raw numbers—it’s in understanding which metrics genuinely reflect growth, engagement, and revenue. Marketers today are under intense pressure to connect each dollar spent to real business results.
Trade Press Services
JULY 7, 2025
It has never been easier to connect with global clients, partners, and prospects. But just because it’s possible to reach most anyone, anywhere, doesn’t mean the message always comes across as intended. For B2B marketers operating internationally, cultural differences can shape everything from how trust is built to how buying decisions are made. Understanding and leveraging cultural nuances are a matter of courtesy and a strategic advantage.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
SEMrush
JULY 4, 2025
Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out. Try 55+ products for free. Create free account Semrush Blog SEO General SEO 10 Ways to Use AI for SEO to Streamline Your Work Author: Cecilia Meis 11 min read Jul 04, 2025 Contributor: Christine Skopec Table of contents Forward-looking marketers are already using AI in their SEO workflows.
Martech
JULY 7, 2025
Last year, I wrote about three ways marketers could use generative AI without copywriting , and the response surprised me. Many of us are looking for ways to harness this tech without handing over our keyboards (or our brand voice). Since then, I’ve found even more smart, strategic ways to use AI. Not to replace marketers, but to make our work more efficient, creative and a little more fun.
Webbiquity
JULY 1, 2025
Guest post by Andrew Crichton. Video marketing has become a staple for software-as-a-service (SaaS) companies, from new startup launches to the big names everyone knows. It’s not a trend—it’s smart marketing based on real data. Image credit: Kenny Eliason on Unsplash Here’s just a tiny bit of that data: Visitors spend 260% more time on web pages with videos.
CMSWire
JULY 11, 2025
Editorial Channels Marketing & CX Leadership Customer Experience AI in Customer Experience Modern Customer Service Contact Centers AI in Call Centers Voice of the Customer Digital Experience Digital Experience Platforms (DXPs) Hyper-Personalization Journey Orchestration Customer Data Platforms Digital Asset Management Modern Ecommerce View All Topics Podcasts CX Decoded Podcast Research Research Reports White Papers View All Events Webinars Conferences View All About Us Editorial Calendar IM
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Marketing Insider Group
JULY 15, 2025
You write valuable blog content, but you still feel something’s missing. Readers skim past your thoughtful paragraphs and miss your points. That’s frustrating. You need something that stops the scroll—something that grabs attention and conveys meaning fast. You might find your secret weapon in infographics. Blog infographics benefits are much more than aesthetics.
Pearl Digital Marketing
JULY 2, 2025
Humour and viral culture have become powerful communication tools for modern brands. Instead of relying solely on traditional advertising, businesses increasingly use memes to create emotional connections with their audiences. In 2025, this trend continues to grow, helping companies strengthen brand identity and drive engagement in subtle yet effective ways.
Contently
JULY 11, 2025
In late 2023, Sports Illustrated became ensnared in the editorial version of a doping scandal — the outlet was caught publishing dozens of AI-generated articles under fake bylines. The fallout was swift. Within days, the editor-in-chief was fired and the brand’s credibility took a beating. Though the SI snafu occurred in the early, Wild West days of ChatGPT’s mainstream adoption, its lessons linger two years later.
Martech
JULY 1, 2025
You’ve probably noticed marketing is becoming increasingly complex. It requires diverse skill sets and close coordination with colleagues within and beyond the marketing team. But even in this cross-functional world, many teams struggle with internal silos — departments or individuals operating in isolation, hindering efficiency, consistency and results.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Fuld & Company Blog
JULY 17, 2025
In an era of accelerated disruption and demand for differentiated value, innovation is no longer a matter of inspiration—it’s a matter of insight. And increasingly, that insight comes directly from the voice of the customer (VoC). But while most companies collect customer feedback in some form, few are able to translate it into meaningful innovation.
WordAgents
JULY 8, 2025
“Terrible service. Do not recommend. Waste of money.” Has your business been the target of this type of online commentary? This particular “review” was posted at 3 AM by someone who had never actually been a customer, but it was enough to impact a small business’s reputation. At WordAgents, we’ve been watching this plague slowly permeate the small business community.
Marketing Insider Group
JULY 16, 2025
In today’s fast-paced digital landscape, marketers are continually seeking ways to streamline their processes and maximize their impact. Two innovations that are shaping the future of social media marketing are Instagram templates and AI-powered tools. These technologies enable businesses to save time, increase efficiency, and foster more personalized customer interactions.
SEMrush
JULY 3, 2025
Features Pricing App Center Enterprise Semrush Blog Create free account Don’t miss out. Try 55+ products for free. Create free account Semrush Blog SEO On-page SEO What Is Click-Through Rate (CTR)? + How to Improve It Author: Carlos Silva 16 min read Jul 03, 2025 Contributor: Alex Lindley Table of contents What Is Click-Through Rate? Click-through rate (CTR) is the percentage of people who click on a link after seeing it.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Sage Marketing
JULY 14, 2025
Want to grow your B2B tech company in Israel? Start by tracking the right marketing KPIs. Here’s why it matters: Customer Acquisition Costs (CAC) are rising – up 60% in the past five years. Lead-to-Customer Conversion Rates show how well your funnel works. Customer Lifetime Value (CLV) helps you focus on long-term growth. In Israel’s fast-paced tech scene, where 25% of startups focus on AI and digital-first behavior dominates, KPIs are your roadmap to smarter decisions.
ClearVoice
JULY 14, 2025
What is fact-checking? Fact-checking is the process of verifying the accuracy, authenticity, and reliability of your content. This includes confirming statistics, validating claims about products or services, cross-referencing data sources, and ensuring all statements can be substantiated with credible evidence and sources. Unlike general proofreading , which focuses on grammar and formatting, fact-checking ensures your content is accurate.
Digilant
JULY 10, 2025
Consumers don’t just want polished. They want relatable. In a digital landscape where authenticity matters more than ever, user-generated content (UGC) has become a go-to format for marketers looking to connect with audiences in a more meaningful way. From unboxing videos to casual testimonials, UGC blends the voice of the customer with the goals of the brand.
Valasys
JULY 9, 2025
Over the last few years, influencer marketing has evolved far. It has now become the most powerful tool for brands of all sizes to scale up. In fact, the influencer marketing business worldwide is projected to reach an approximate of $24 billion in 2025, compared to $1.7 billion in 2016. That’s massive! As much as the world is changing with every passing day, brands and creators need to stay updated with the current trends.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
WordAgents
JULY 1, 2025
Picture this: your brand hires an influencer to post a sponsored video. They do it—but instead of a product demo, they eat raw chicken on camera and call it “a bold statement about food safety.” Then, they mention your brand by name. They even say it’s a paid partnership. Commenters start tagging you. The video goes viral for all the wrong reasons.
Single Grain
JULY 4, 2025
While most marketers continue to send static emails that often go ignored, a select few are transforming their inboxes into dynamic conversion engines. Emails that contained interactive elements achieved an average click-to-open rate of 18% in 2024, compared with a 12% CTOR for non-interactive emails—a 50% performance improvement that most marketers are leaving on the table.
Brightedge
JULY 3, 2025
The AI search landscape is evolving at breakneck speed, and our latest data from BrightEdge's Generative Parser™ and AI Catalyst reveals patterns that every SEO and marketing professional needs to understand as Generative Engine Optimization becomes the norm. As users shift from traditional searches to AI-powered experiences, we're witnessing fundamental changes in how information is discovered and presented.
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