INDUSTRY INSIGHTS YOUR PEERS ARE READING
Minneapolis-based tech consultancy Agosto is today a Tier 1 Google Cloud Premier partner and cloud product development company that works with household-name clients like Groupon, HyVee, Quicken Loans, and Herman Miller. MORE
A decree signed by Julius Caesar in 55 B.C., housed in the collections of the British Museum, promised to reward soldiers with 300 sestertii (a third of their annual pay) if they recruited another man to join the Roman army. MORE
Business is about bridging gaps. It’s the work of finding a market need and plugging it with a product, the search that happens to fill a talent hole on the team, or the sale that converts a lead into a customer. MORE
Guest post by Brian Mechem. Marketing budget allocations are being shifted from traditional, offline marketing strategies to more innovative, digital channels. And influencer marketing is one such strategy that’s become increasingly popular. MORE
Jamie knew something was wrong when his alarm clock didn’t greet him by name. Weird, he thought. Things quickly got weirder. The water in the shower wasn’t set to the right temperature. The traffic report mentioned an accident nowhere near his route to work. MORE
What is one of the most powerful metrics you can measure in your business? If customer lifetime value isn't at the top of your list, then you're leading your company down a very dark path. Just take a look at our friends on the other side of the pond. MORE
When it comes to brainstorming ideas for new content, it can be easy to focus on the “before.”. If you’re starting out with something like a lengthy research report, chock-full of facts and statistics, you’re likely to push the project away. It is, after all, a complicated task. MORE
If you’re like most businesses, it took you a long time—and a lot of hard work to knock out a successful content marketing strategy. Just thinking about revamping it is a challenge. But it’s a must if you want your strategy to succeed. MORE
Time is of the essence when it comes to attracting, nurturing, and converting new customers. These strategies will ensure you reach your audience at the best time. Customer Journey Email Marketing Automation MORE
Is real-time processing a requirement for a Customer Data Platform? It’s a deceptively simple question that can’t be answered without resolving two additional questions: What do we mean by real-time processing? How do we decide what is and isn’t a requirement? MORE
Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. There are now almost 120 million smart speaker devices in US homes – a growth of 78% in just one year. The use of mobile devices has also grown. MORE
Every business wants more leads, and it could be simpler than you think to start generating more of them. In fact, a carefully constructed content marketing plan could quadruple your leads or better. MORE
By David Gutierrez. No matter for how long you’ve been maintaining your B2B blog, and how successful it’s been in the past—even the most popular blogs tend to reach a plateau eventually. MORE
Let’s review our recent State of Marketing Automation Report and how you can leverage this information to achieve maximum marketing success. Marketing Automation MORE
New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8 MORE
Explaining to the boss why your social media methods are a must-have requires more than just your word. It needs data to back it up. Social Media MORE
It’s Q2 2019, do you know where your sales and marketing statistics are? We like to keep a finger on the pulse of the B2B marketing funnels and sales pipelines world and thought we would share some interesting insights with you. MORE
Photo Credit: Frank McKenna. Public relations is changing in the blink of an eye. There’s just one problem. Some Public relations practitioners and many PR clients are running a little behind. PR for eons was laser-focused on earned media — placing a story in media outlets. MORE
As marketers’ budgets fluctuate with changing demands, new research suggests that they are focused more on lead generation, as well as sales and marketing alignment to achieve their primary goals. MORE
Most businesses can't afford to conceive, coordinate, and conduct in-depth market research, but that doesn't mean you can't harvest valuable data through other means. Here are several methods for collecting useful market research without spending a dime. Content MORE
Social networks have become an increasingly important part of how we market online over the last 20 years or so. Almost half of the world’s population is now using and sharing content on social media – a staggering 3.484 billion users. MORE
Personalized marketing requires an omnichannel approach that puts your website at the forefront. Learn how Adaptive Web can help you do that! Content Customer Journey Web MORE
Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions. MORE
If your company or brand is trying to build relationships online with social media influencers , there are several things to keep in mind. Here are the new rules of engagement with social media influencers. #1: 1: Understand the Needs and Interests of These Influencers. MORE
Increasing engagement remains a top priority for email marketers, but new research suggests that it is also still a primary challenge when it comes to utilizing this tactic. MORE
Are you aware that personalization is the key to connecting with and converting prospects into customers? MORE
" B2B content marketing is so easy, anyone can do it." I've heard this idea thrown around countless times. And I can't help but shake my head at the notion.Yeah, sure, anybody can write a blog, but that doesn't mean it's going to have an audience. MORE
Guest post by Marie Johnson. If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers. MORE
Marketing Insider Group
MAY 13, 2019
If you’re like most businesses, it took you a long time—and a lot of hard work to knock out a successful content marketing strategy. Just thinking about revamping it is a challenge. But it’s a must if you want your strategy to succeed.
B2B PR Sense
MAY 2, 2019
Photo Credit: Frank McKenna. Public relations is changing in the blink of an eye. There’s just one problem. Some Public relations practitioners and many PR clients are running a little behind. PR for eons was laser-focused on earned media — placing a story in media outlets.
Customer Experience Matrix
MAY 11, 2019
Jamie knew something was wrong when his alarm clock didn’t greet him by name. Weird, he thought. Things quickly got weirder. The water in the shower wasn’t set to the right temperature. The traffic report mentioned an accident nowhere near his route to work.
Act-On
MAY 16, 2019
Let’s review our recent State of Marketing Automation Report and how you can leverage this information to achieve maximum marketing success. Marketing Automation
Advertiser: Interactions LLC
In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.
Webbiquity
MAY 7, 2019
Minneapolis-based tech consultancy Agosto is today a Tier 1 Google Cloud Premier partner and cloud product development company that works with household-name clients like Groupon, HyVee, Quicken Loans, and Herman Miller.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
MAY 6, 2019
Every business wants more leads, and it could be simpler than you think to start generating more of them. In fact, a carefully constructed content marketing plan could quadruple your leads or better.
KoMarketing Associates
MAY 3, 2019
Increasing engagement remains a top priority for email marketers, but new research suggests that it is also still a primary challenge when it comes to utilizing this tactic.
Customer Experience Matrix
MAY 19, 2019
Is real-time processing a requirement for a Customer Data Platform? It’s a deceptively simple question that can’t be answered without resolving two additional questions: What do we mean by real-time processing? How do we decide what is and isn’t a requirement?
Act-On
MAY 14, 2019
Time is of the essence when it comes to attracting, nurturing, and converting new customers. These strategies will ensure you reach your audience at the best time. Customer Journey Email Marketing Automation
Speaker: Kerry Bodine and Lindsay Sykes
The practice of journey mapping has reached fever pitch. But your mapping efforts are only effective if the resulting maps help you drive organization change — and then measure the results of your efforts. Join Intouch Insight and Kerry Bodine, CX expert and co-author of Outside In: The Power of Putting Customers at the Center of Your Business, as she shares Bodine & Co.’s latest research on this topic.
Webbiquity
MAY 16, 2019
By David Gutierrez. No matter for how long you’ve been maintaining your B2B blog, and how successful it’s been in the past—even the most popular blogs tend to reach a plateau eventually.
Reachforce
MAY 3, 2019
What is one of the most powerful metrics you can measure in your business? If customer lifetime value isn't at the top of your list, then you're leading your company down a very dark path. Just take a look at our friends on the other side of the pond.
Marketing Insider Group
MAY 7, 2019
Social networks have become an increasingly important part of how we market online over the last 20 years or so. Almost half of the world’s population is now using and sharing content on social media – a staggering 3.484 billion users.
KoMarketing Associates
MAY 1, 2019
As marketers’ budgets fluctuate with changing demands, new research suggests that they are focused more on lead generation, as well as sales and marketing alignment to achieve their primary goals.
Advertisement
Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.
Modern Marketing
MAY 6, 2019
If your company or brand is trying to build relationships online with social media influencers , there are several things to keep in mind. Here are the new rules of engagement with social media influencers. #1: 1: Understand the Needs and Interests of These Influencers.
Act-On
MAY 7, 2019
Personalized marketing requires an omnichannel approach that puts your website at the forefront. Learn how Adaptive Web can help you do that! Content Customer Journey Web
Webbiquity
MAY 21, 2019
Given the increasing importance of reviews, not just for consumer brands but B2B offerings as well—plus backlinks, microinfluencers, and social media conversations—it’s vital to track online brand mentions.
Reachforce
MAY 1, 2019
Explaining to the boss why your social media methods are a must-have requires more than just your word. It needs data to back it up. Social Media
Advertisement
Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.
Marketing Insider Group
MAY 20, 2019
Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. There are now almost 120 million smart speaker devices in US homes – a growth of 78% in just one year. The use of mobile devices has also grown.
B2B PR Sense
MAY 10, 2019
" B2B content marketing is so easy, anyone can do it." I've heard this idea thrown around countless times. And I can't help but shake my head at the notion.Yeah, sure, anybody can write a blog, but that doesn't mean it's going to have an audience.
KoMarketing Associates
MAY 2, 2019
New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8
Act-On
MAY 9, 2019
Most businesses can't afford to conceive, coordinate, and conduct in-depth market research, but that doesn't mean you can't harvest valuable data through other means. Here are several methods for collecting useful market research without spending a dime. Content
Advertisement
Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
Webbiquity
MAY 2, 2019
Guest post by Brian Mechem. Marketing budget allocations are being shifted from traditional, offline marketing strategies to more innovative, digital channels. And influencer marketing is one such strategy that’s become increasingly popular.
Reachforce
MAY 17, 2019
Are you aware that personalization is the key to connecting with and converting prospects into customers?
Marketing Insider Group
MAY 2, 2019
It’s Q2 2019, do you know where your sales and marketing statistics are? We like to keep a finger on the pulse of the B2B marketing funnels and sales pipelines world and thought we would share some interesting insights with you.
Modern Marketing
MAY 13, 2019
Business is about bridging gaps. It’s the work of finding a market need and plugging it with a product, the search that happens to fill a talent hole on the team, or the sale that converts a lead into a customer.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
DiscoverOrg
MAY 10, 2019
A decree signed by Julius Caesar in 55 B.C., housed in the collections of the British Museum, promised to reward soldiers with 300 sestertii (a third of their annual pay) if they recruited another man to join the Roman army.
Act-On
MAY 2, 2019
Corporate Customer Journey
Webbiquity
MAY 9, 2019
Guest post by Marie Johnson. If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers.
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