Expert insights. Personalized for you.
As the devices we use to browse the web change, the pages we access also need to transform. Luckily, technology has evolved enough to propose a great way to make sure content is displayed correctly no matter what you are using: responsive web design. MORE
Saying Thank You matters a lot whether you say it to your boss, your colleagues, your clients, or your friends, it’s a gesture of gratitude. A Thank You page is known as the page where subscribers are allowed to get redirected immediately after they buy a service or product from you. MORE
Though project management tools are nothing new, today’s best apps add innovative features to support remote, distributed workforces. MORE
Guest post by Mitt Ray. There are so many platforms for marketing your business with videos , including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. But the biggest and best video network is YouTube. This is because it began as and remains solely a video network. MORE
Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way. MORE
There are practical reasons diet companies and national gym chains spend most of their advertising budgets within two seasonal windows: in advance of the new year, when people make their annual resolutions, and in springtime, when beachgoers face the prospect of wearing a bathing suit in public. MORE
Guest post by Jeremy Bowler. In business, you need to work hard to keep the ship steady. It requires work every single day; even your “days off” can be consumed by thinking about the next move. MORE
The impact of the COVID-19 pandemic has been felt across the marketing industry, but new research suggests that CMOs are not particularly worried about their businesses rebounding in the coming months. MORE
For businesses one of the most confusing parts is how to stay in touch with the potential customers, that is follow up. The initial phase of contact is easy, but executing a perfect follow up strategy is not. Do you know that 60% of customers say ‘no’ four times on an average before saying ‘yes’? MORE
Are you getting started with retargeting ads? Perhaps you’ve heard of them, understand the basics, and want to learn more. Well, you’ve landed in the right place. In this guide, you’ll find out what retargeting ads are, how they work, and the goals they can help your business achieve. MORE
As B2B marketers look to strategize amidst the pandemic, new research suggests that they will be putting more of their budget toward digital advertising and email marketing to get by. MORE
Industrial lead generation is an important, if not the #1 goal of industrial marketers. Sure, there are other objectives of manufacturing content marketing as can been in this chart from the Manufacturing Content Marketing 2020 research report published by the Content Marketing Institute. MORE
Creating and developing a theme in WordPress can be very simple if you have some knowledge of HTML, CSS, and JavaScript. Despite this, some beginners can also complete this mission with the right instructions. MORE
What is predatory thinking? And how can it help you produce killer strategy? Pete Winter, Managing Partner at Tomorrow People , says that there are two stages to producing a strategy. First: you need to understand the problem. Then, thinking like a predator can produce the solution. MORE
SEPTEMBER 16, 2020
Account-based marketing has been around for several years now. It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success. MORE
Guest post by Natasha Lane. In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle. MORE
We released a new member survey last week at the CDP Institute. You can (and should) download the full report , so I won’t go through all the details. You can also view a discussion of this on Scott Brinker's Chief Martech Show. But here are three major findings. MORE
Personalized email campaigns work much better than generic ones. That’s because they simply work for both sides—you and your prospective buyers. One-to-one email campaigns can boost sales, maximize profitability, increase customer lifetime value and help you build a loyal customer base. MORE
User Experience, or UX, has been one of the most mentioned terms in the world of Marketing and the corporate sphere as a whole. It deals with how users interact with a company’s product or service, as well as with its channels during their buying journey. MORE
Cyber Monday 2019 is upon us! To get your name added in this list do fill up this form with your details. You'll get an email as soon as it's added. MORE
Outstanding traffic means zilch when those visitors aren’t making the conversion into customers. Sure, content is a necessity, but the end goal is to see these readers act and make a purchase, download a document, or give us their contact information for later use. MORE
You had to know it was coming, right? Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. Stories are so successful that almost every social media app – including messaging apps like WhatsApp – offers their own versions now. . MORE
Our domain ‘sendx.io’ was set up 4 years ago and we have been using GSuite to communicate within the team. We would never expect our emails to land in the spam box… We have been in the email deliverability space for over 2 years now. MORE
Few trends grew so fast and required so many adaptations in Digital Marketing strategies as voice search. MORE
Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The right content at the right time landing in someone’s inbox can break through the noise, capture their attention, nurture their interest, and convert. MORE
With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. MORE
SendX
SEPTEMBER 1, 2020
Our domain ‘sendx.io’ was set up 4 years ago and we have been using GSuite to communicate within the team. We would never expect our emails to land in the spam box… We have been in the email deliverability space for over 2 years now.
Marketing Insider Group
SEPTEMBER 3, 2020
Are you getting started with retargeting ads? Perhaps you’ve heard of them, understand the basics, and want to learn more. Well, you’ve landed in the right place. In this guide, you’ll find out what retargeting ads are, how they work, and the goals they can help your business achieve.
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KoMarketing Associates
SEPTEMBER 16, 2020
Account-based marketing has been around for several years now. It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success.
RockContent
SEPTEMBER 8, 2020
Few trends grew so fast and required so many adaptations in Digital Marketing strategies as voice search.
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
Industrial Marketing Today
SEPTEMBER 17, 2020
Industrial lead generation is an important, if not the #1 goal of industrial marketers. Sure, there are other objectives of manufacturing content marketing as can been in this chart from the Manufacturing Content Marketing 2020 research report published by the Content Marketing Institute.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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SendX
SEPTEMBER 17, 2020
For businesses one of the most confusing parts is how to stay in touch with the potential customers, that is follow up. The initial phase of contact is easy, but executing a perfect follow up strategy is not. Do you know that 60% of customers say ‘no’ four times on an average before saying ‘yes’?
Marketing Insider Group
SEPTEMBER 2, 2020
With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing.
KoMarketing Associates
SEPTEMBER 10, 2020
As B2B marketers look to strategize amidst the pandemic, new research suggests that they will be putting more of their budget toward digital advertising and email marketing to get by.
RockContent
SEPTEMBER 11, 2020
User Experience, or UX, has been one of the most mentioned terms in the world of Marketing and the corporate sphere as a whole. It deals with how users interact with a company’s product or service, as well as with its channels during their buying journey.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
Customer Experience Matrix
SEPTEMBER 6, 2020
We released a new member survey last week at the CDP Institute. You can (and should) download the full report , so I won’t go through all the details. You can also view a discussion of this on Scott Brinker's Chief Martech Show. But here are three major findings.
Webbiquity
SEPTEMBER 15, 2020
Guest post by Mitt Ray. There are so many platforms for marketing your business with videos , including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. But the biggest and best video network is YouTube. This is because it began as and remains solely a video network.
SendX
SEPTEMBER 8, 2020
Cyber Monday 2019 is upon us! To get your name added in this list do fill up this form with your details. You'll get an email as soon as it's added.
Marketing Insider Group
SEPTEMBER 16, 2020
You had to know it was coming, right? Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. Stories are so successful that almost every social media app – including messaging apps like WhatsApp – offers their own versions now. .
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
KoMarketing Associates
SEPTEMBER 17, 2020
Marketers continue to use multiple channels to reach out to their target audiences, and new research shows that email, social media marketing, and events are leading the way.
RockContent
SEPTEMBER 5, 2020
Creating and developing a theme in WordPress can be very simple if you have some knowledge of HTML, CSS, and JavaScript. Despite this, some beginners can also complete this mission with the right instructions.
Marketing Craftmanship
SEPTEMBER 18, 2020
There are practical reasons diet companies and national gym chains spend most of their advertising budgets within two seasonal windows: in advance of the new year, when people make their annual resolutions, and in springtime, when beachgoers face the prospect of wearing a bathing suit in public.
Webbiquity
SEPTEMBER 8, 2020
Guest post by Natasha Lane. In the deluge of advertising, marketing gimmicks, and multi-sensory content all of us are exposed to daily, establishing trust between your brand and your customers is an uphill battle.
Speaker: Brian Carroll, CEO and Founder of markempa
Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.
SendX
SEPTEMBER 4, 2020
Saying Thank You matters a lot whether you say it to your boss, your colleagues, your clients, or your friends, it’s a gesture of gratitude. A Thank You page is known as the page where subscribers are allowed to get redirected immediately after they buy a service or product from you.
Marketing Insider Group
SEPTEMBER 7, 2020
Outstanding traffic means zilch when those visitors aren’t making the conversion into customers. Sure, content is a necessity, but the end goal is to see these readers act and make a purchase, download a document, or give us their contact information for later use.
KoMarketing Associates
SEPTEMBER 9, 2020
The impact of the COVID-19 pandemic has been felt across the marketing industry, but new research suggests that CMOs are not particularly worried about their businesses rebounding in the coming months.
RockContent
SEPTEMBER 17, 2020
As the devices we use to browse the web change, the pages we access also need to transform. Luckily, technology has evolved enough to propose a great way to make sure content is displayed correctly no matter what you are using: responsive web design.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Tomorrow People
SEPTEMBER 1, 2020
What is predatory thinking? And how can it help you produce killer strategy? Pete Winter, Managing Partner at Tomorrow People , says that there are two stages to producing a strategy. First: you need to understand the problem. Then, thinking like a predator can produce the solution.
Webbiquity
SEPTEMBER 4, 2020
Guest post by Jeremy Bowler. In business, you need to work hard to keep the ship steady. It requires work every single day; even your “days off” can be consumed by thinking about the next move.
SendX
SEPTEMBER 3, 2020
Personalized email campaigns work much better than generic ones. That’s because they simply work for both sides—you and your prospective buyers. One-to-one email campaigns can boost sales, maximize profitability, increase customer lifetime value and help you build a loyal customer base.
Marketing Insider Group
SEPTEMBER 10, 2020
Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The right content at the right time landing in someone’s inbox can break through the noise, capture their attention, nurture their interest, and convert.
Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media
Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.
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