INDUSTRY INSIGHTS YOUR PEERS ARE READING
When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional methods of lead generation. MORE
“A picture is worth a 1000 words.” This old English idiom refers to the notion that a complex idea can be conveyed far more effectively with an image than with a description. Perhaps nowhere is this more true than in content marketing. MORE
Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement. MORE
Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with “its always been hard.” There are just different challenges today. MORE
Co-marketing opportunities enable you to reach larger audiences and compel your target customers to engage with your brand in ways you never imagined. Content MORE
Dear PR Professionals: PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion. Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable. MORE
This article originally was published by MarTech Series, “ Prediction Series 2019: Interview with Joshua Smith, CTO and Founder, Kaon Interactive “ (February 11, 2019). Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies. MORE
The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry. MORE
Let’s face it. Coming up with new ideas for content can be a struggle. We are so entrenched in our work and our specific industries that the topics that matter begin to fade from view and new concepts may start to feel like we’ve already been there, done that. MORE
We've been talking about the top use cases for your marketing data this month, and one of those is improving your account-based marketing (ABM) strategy. Too many businesses and marketers aren't taking advantage of all of the data they have at their fingertips, and it's costing them. MORE
What is the main goal with any business? The bottom line is to generate more revenue, right? That's what maintains a business, keeps it afloat, and helps it to grow and invest in even more sales and marketing initiatives. marketing data MORE
Marketing automation success comes from finding the right person to lead marketing automation through to how to get all the marketing team to adopt automation. MORE
B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto. Beyond that, it's often missing a solid foundation. MORE
Pop quiz: Which is better for B2B lead generation? A) Pay per click search advertising. B) Search engine optimization. C) Both. And the answer is…. C) Both. PPC and SEO both have their strengths and weaknesses, and you can use them independently. MORE
Ecommerce is great for everyday purchases. But where do you turn for help with a big-ticket buying decision that is anything but “everyday”? One entrepreneur has a new answer. MORE
Although you may not be entirely familiar with the term tech stack, it's more than likely that your company still has some kind of tech stack in place. Every marketing team needs some kind of technology to help generate leads, nurture them, segment them out, score them, and more. MORE
Imagine that you’re on a first date. Okay, we know it can be a little nerve-wracking, but stay with us. Think of everything you do on a first date: There may be some nervous laughter, some playful banter, telling of jokes. But most importantly, it’s you divulging information about yourself. MORE
By Peter Caputa. I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’re a leader in their field and they have a good number of recruiters working for them. MORE
So many things were supposed to make email obsolete: Facebook, Slack, mobile push—even RSS was once talked about as an email-killer. It turns out that pronouncing email dead is simply a common marketing ploy rather than any kind of market reality. MORE
Insurance companies in all verticals have diverse audience segments that require highly tailored and customized messaging to generate, nurture, and convert leads in a multi-channel marketing ecosystem. MORE
What makes a leader truly effective? It’s question that’s been at the center of conferences, workshops, blogs, and MBA courses for decades, and a topic of books and debates for centuries. The most effective leaders guide others rather than command them. MORE
When asked why leadership changes matter, DiscoverOrg CRO Patrick Purvis likes to tell this story: “In 2012, Salesforce closed a legendary estimated $140 million deal with State Farm. At the time, it was one of the largest single sales in Salesforce history. MORE
As marketers collect more data on prospects and customers, new research indicates that they are seeing an overall improvement in their performance when they put this information to use. MORE
There are two types of companies. Some companies' sales and marketing teams work together seamlessly and are able to create processes together that streamline the buyer's journey to increase lead generation and conversions. Other companies don't. MORE
Email bounce backs result in poor email reputation and decimate deliverability. Learn more about email bounce backs and how to prevent them in our latest blog. Corporate Email MORE
As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 MORE
New research suggests that marketers are still finding success with email marketing, despite some of the complaints they may receive from subscribers early on in the process. MORE
Visual Objects recently conducted a survey of 537 social media users to learn how they prefer to contact companies and forge a relationship with these businesses, and the results were surprising. MORE
B2B PR Sense
MARCH 14, 2019
Dear PR Professionals: PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion. Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable.
Marketing Insider Group
MARCH 4, 2019
Let’s face it. Coming up with new ideas for content can be a struggle. We are so entrenched in our work and our specific industries that the topics that matter begin to fade from view and new concepts may start to feel like we’ve already been there, done that.
Webbiquity
MARCH 5, 2019
Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement.
KoMarketing Associates
MARCH 13, 2019
As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5
Advertisement
Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.
DiscoverOrg
MARCH 12, 2019
Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with “its always been hard.” There are just different challenges today.
|
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
|
|
B2B PR Sense
MARCH 4, 2019
B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto. Beyond that, it's often missing a solid foundation.
Marketing Insider Group
MARCH 6, 2019
Imagine that you’re on a first date. Okay, we know it can be a little nerve-wracking, but stay with us. Think of everything you do on a first date: There may be some nervous laughter, some playful banter, telling of jokes. But most importantly, it’s you divulging information about yourself.
Webbiquity
MARCH 4, 2019
What makes a leader truly effective? It’s question that’s been at the center of conferences, workshops, blogs, and MBA courses for decades, and a topic of books and debates for centuries. The most effective leaders guide others rather than command them.
KoMarketing Associates
MARCH 14, 2019
As marketers collect more data on prospects and customers, new research indicates that they are seeing an overall improvement in their performance when they put this information to use.
Advertisement
Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.
Act-On
MARCH 7, 2019
Email bounce backs result in poor email reputation and decimate deliverability. Learn more about email bounce backs and how to prevent them in our latest blog. Corporate Email
Reachforce
MARCH 7, 2019
What is the main goal with any business? The bottom line is to generate more revenue, right? That's what maintains a business, keeps it afloat, and helps it to grow and invest in even more sales and marketing initiatives. marketing data
Kaon
MARCH 12, 2019
This article originally was published by MarTech Series, “ Prediction Series 2019: Interview with Joshua Smith, CTO and Founder, Kaon Interactive “ (February 11, 2019). Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies.
Marketing Insider Group
MARCH 12, 2019
“A picture is worth a 1000 words.” This old English idiom refers to the notion that a complex idea can be conveyed far more effectively with an image than with a description. Perhaps nowhere is this more true than in content marketing.
Advertisement
After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.
KoMarketing Associates
MARCH 7, 2019
New research suggests that marketers are still finding success with email marketing, despite some of the complaints they may receive from subscribers early on in the process.
Act-On
MARCH 5, 2019
Co-marketing opportunities enable you to reach larger audiences and compel your target customers to engage with your brand in ways you never imagined. Content
Reachforce
MARCH 15, 2019
Although you may not be entirely familiar with the term tech stack, it's more than likely that your company still has some kind of tech stack in place. Every marketing team needs some kind of technology to help generate leads, nurture them, segment them out, score them, and more.
Advertisement
Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
Modern Marketing
MARCH 4, 2019
Marketing automation success comes from finding the right person to lead marketing automation through to how to get all the marketing team to adopt automation.
Marketing Insider Group
MARCH 14, 2019
When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional methods of lead generation.
Webbiquity
MARCH 12, 2019
Ecommerce is great for everyday purchases. But where do you turn for help with a big-ticket buying decision that is anything but “everyday”? One entrepreneur has a new answer.
KoMarketing Associates
MARCH 14, 2019
Visual Objects recently conducted a survey of 537 social media users to learn how they prefer to contact companies and forge a relationship with these businesses, and the results were surprising.
Advertisement
From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).
Act-On
MARCH 13, 2019
Insurance companies in all verticals have diverse audience segments that require highly tailored and customized messaging to generate, nurture, and convert leads in a multi-channel marketing ecosystem.
Reachforce
MARCH 13, 2019
There are two types of companies. Some companies' sales and marketing teams work together seamlessly and are able to create processes together that streamline the buyer's journey to increase lead generation and conversions. Other companies don't.
Modern Marketing
MARCH 13, 2019
So many things were supposed to make email obsolete: Facebook, Slack, mobile push—even RSS was once talked about as an email-killer. It turns out that pronouncing email dead is simply a common marketing ploy rather than any kind of market reality.
Marketing Insider Group
MARCH 7, 2019
The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry.
Advertisement
Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
Webbiquity
MARCH 13, 2019
By Peter Caputa. I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’re a leader in their field and they have a good number of recruiters working for them.
KoMarketing Associates
MARCH 12, 2019
Pop quiz: Which is better for B2B lead generation? A) Pay per click search advertising. B) Search engine optimization. C) Both. And the answer is…. C) Both. PPC and SEO both have their strengths and weaknesses, and you can use them independently.
DiscoverOrg
MARCH 5, 2019
When asked why leadership changes matter, DiscoverOrg CRO Patrick Purvis likes to tell this story: “In 2012, Salesforce closed a legendary estimated $140 million deal with State Farm. At the time, it was one of the largest single sales in Salesforce history.
209 
Let's personalize your content