April, 2018

Digital Marketing Trends You Must Follow in 2018

Marketing Insider Group

The world of online marketing moves fast. There are strong and rapid currents which brands use to promote their products and services, many of which will be effective for only a few years before a big change.

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Do you Really Need to pay Influencers?

Onalytica B2B

What do you think of when you hear ‘influencer marketing’? Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad?

The Most Important Keyword for SEO in 2018

Webbiquity

Search rankings matter. Organic search accounts for a third of all traffic to B2B websites on average, according to HubSpot. That figure is closer to 40% for small companies, and almost 50% for industrial / manufacturing firms. But does SEO still matter?

10 Things You Need to Know About Account-Based Marketing

Act-On

The marketing world has been abuzz the last few years with ?account-based account-based marketing.? But what is it? And is it right for you and your marketing team? Here are 10 things you need to know about ABM. Account-Based Marketing ABM abm marketing account based marketing

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

More Trending

How to Guarantee Content Shares From Influencers

Onalytica B2B

What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success.

Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Every B2B marketer knows we are in a period of rapid change. But questions abound, and many aren’t sure where to focus their attention or efforts. Marketing technology (martech) is advancing quickly. But which developments are real and imminent, and which are hype?

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How to Create a Content Marketing Strategy for Virtual Reality

Act-On

Are you thinking about using Virtual Reality in your content marketing? Get powerful tips for a more powerful VR Content Marketing Strategy. Adaptive Marketing Content Marketing Marketing Strategy

8 Key Takeaways from New Survey on B2B Content Preferences

The Point

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

You can’t ignore the power that search holds for your business

Biznology

I f you’re a serious business person whose business isn’t digital, you’re probably too busy making money to fool around on social media. Social media’s stupid, right?

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Why B2B Video Marketing Strategies Are Evolving in 2018

Marketing Insider Group

B2B video marketing is getting an upgrade in 2018. This is not just because of the latest high-tech video trends – like projection mapping, 360 degree videos and virtual reality-based videos – which provide marketing professionals today with an unprecedented number of visual mediums to work with.

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Interview with ?Nikhil Jain

Onalytica B2B

Nikhil Jain – Co-Founder of Foreign Admits and Researchpreneur. ?. Key Topics: Career, Personal Branding, Growth Hacking for Startups and Individual, Networking. Location: Mumbai, India.

Tomorrow’s Marketing Analytics Today - Oracle Infinity™

Modern Marketing

Oracle InfinityTM is Oracle Marketing Cloud’s new data analytics platform for capturing, processing, storing and interrogating unlimited datasets for companies that want actionable customer intelligence to fuel their marketing programs.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

15 Best Practices for Email Unsubscribes

Act-On

So, you say your email unsubscribe rate is too high? The small things that make a big difference - learn what not to do and the big things that fail. Email Marketing email email best practices email marketing email unsubscribes unsubscribes

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Why Video is a Must-Have Sales Tool [Infographic]

Vidyard

It’s no secret that it’s harder than ever to get engagement from prospects. In fact, HubSpot’s 2017 State of Inbound Report found that the biggest challenge facing salespeople today is finding ways to break through the barrier and get a response.

139

Leveraging digital for customer-focused insights

Biznology

Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and online surveys.

How to Use LinkedIn in Your B2B Content Marketing Strategy

Marketing Insider Group

Social media marketing is a core part of B2B content marketing. Utilized by 83 percent of marketers, it’s the most widely used content marketing distribution tactic. And what’s the most powerful social channel? By far, it’s LinkedIn for B2B content marketing.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

What are the Experts Saying About Influencer Marketing?

Onalytica B2B

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Seven Things to Do as a New Leader

Webbiquity

Guest post by Rachel Jackson. All your hard work has paid off. You’ve finally been recognized as the valuable asset to your organization that you strive to be, and you’ve been rewarded with a promotion to management. Congratulations!

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How to Increase Conversions By Identifying Anonymous Website Visitors

Act-On

In this podcast episode & transcript, Phil Bosley, CEO and founder of Tactical Marketing, discusses the importance of using forms, form tools, and form integrations with your marketing automation so that you can increase conversions by identifying anonymous website visitors. .

Defining Modern Customer Experience

Type A Communications

April 17, 2018 by Carla Johnson I spent last week at Oracle’s Modern Customer Experience conference in Chicago.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

How well do you know your customer data?

Biznology

Some marketers seem to keep their distance from customer data. When I ask what kind of customer information they are working with, I hear things like, “Oh, Mary is in charge of our data. I leave it to her.” This is unfortunate.

Why Pantone’s Color of the Year is Perfect for Marketing

Marketing Insider Group

The Pantone Color of the Year for 2018 is ultra violet. This is important news for marketers, who can use ultra violet to perfect and hone their online message.

Interview with ?Andy Crestodina

Onalytica B2B

Andy Crestodina – Chief Marketing Officer and Co-Founder, Orbit Media Studios ?. Key Topics: Digital Marketing, Content Marketing, Social Media Marketing, Strategy, Web Design. Location: Chicago, IL, USA.

Trade Show Takeaways: 12 Lessons from Past Successes and Failures

Webbiquity

Guest post by Kelsey Stage. Searching for ways to ramp up your trade show performance? One of the best ways to improve is by learning from the successes and failures of past exhibitors. We’ve seen some amazing trade show performances over the years. We’ve also seen some that made us cringe.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

How to Optimize Ads and Save Money on Google AdWords

NuSpark

Do you want to control your advertising budget? Do you need to attract web traffic rapidly? If so, then using Google AdWords is an ideal solution. But there’s a downside. Unlike growing traffic organically through search engine optimization, you have to pay for AdWords. Again. And again.

Should Your Brand Strategy Include a Bot, or Not?

Type A Communications

April 24, 2018 by Mitch Duckler More and more, as customers increase their expectations of brands, they will continue to demand faster responses. Gone are the days when brands had the luxury of waiting a day to respond to an email.

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Agile vs. the corporate immune system

Biznology

Agile methods, in which dedicated teams work in rapid iterations, consistently produce better results and happier teams. But Agile faces an uphill battle against corporate culture. This post looks at why that is, and how to approach it.

26 Inexpensive Customer Delight Ideas Worth Trying to Fuel Business Growth

Marketing Insider Group

A base of one-time buyers is a recipe for a sinking business. Your company can only live off of short-term customers for so long — to thrive, it needs lifelong buyers who deliver consistent sales. Winning customers’ loyalty takes persistence, though.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.