July, 2024

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The Marketing Book Podcast: “Chaotic Change” by Nicholas Webb

The Forward Observer

Chaotic Change: Embracing Chaos to Drive Innovation and Growth by Nicholas Webb About the Book Chaotic Change is designed to be a comprehensive guide for leaders, innovators, and change-makers navigating the complexities of the modern business landscape. Through personal anecdotes, case studies, and practical strategies, this book provides a roadmap for managing chaotic change—a process that drives and sustains innovation.

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iGaming Industry - Latest Trends, Technology, and Insights

SendX

The iGaming industry is one of the fastest-growing and rapidly evolving landscapes in the digital entertainment sector. With a record for cultivating some incredibly rapid technological advancements, causing seismic shifts in regulatory frameworks, and evolving player preferences, this is an industry that is fueled by unending innovation and adaptation.

Trends 221
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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. By partnering with industry influencers, brands can reach new audiences while deepening trust with existing ones.

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How to Write a Business Proposal in 2024

Marketing Insider Group

A well-crafted business proposal can be the key to unlocking countless opportunities. Whether you’re aiming to secure funding, sell your business, or forge a new partnership, a business proposal is a crucial document that outlines your plans and persuades others to support your vision. Essentially, a business proposal is a formal document that presents your business idea, strategy, and financial projections to potential stakeholders.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Nine Strategies to Build Customer Trust for Long-Term Relationships

Webbiquity

Contributed post. Trust is the foundation of any successful business relationship. So, establishing and maintaining it with your customers is crucial. Trust influences consumer behavior, enhances brand reputation, and drives customer loyalty. Image credit: Mikhail Nilov on Pexels This comprehensive post explores nine ways to build trust with your customers, including a dedicated focus on data security. 1.

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The Marketing Book Podcast: “Brand Naming” by Rob Meyerson

The Forward Observer

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson About the Book You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest-lasting, and most important decisions in defining the identity of a company, product, or service.

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6 iGaming Marketing Strategies for the Top Operators

SendX

Interactive gaming, or ‘iGaming’ for short, is not only a thriving industry, but it’s one that’s typified by blindingly rapid advancements in technology. These tech shifts impact the preferences of the player base, as well as the development and evolution of the regulatory structures needed to effectively manage the sector. As a result, operators are faced with the burden of continually adapting their marketing strategies to communicate with and engage with their players more effectively.

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How to Put the “Social” Back in B2B Social Media

Oktopost

Passionate about creating authentic and entertaining social-first content, Kaylin Balderrama joined us on Behind the Post to share how her innovative social strategy has grown Bazaarvoice’s followers by 16,000 since December. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary “In the last year, we have gained a little over 18,000 followers on social.

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How to Stoke Excitement in Your Target Audience

Marketing Insider Group

If you want to make your messaging more impactful, or if you’re interested in persuading an audience , you need to find a way to get that audience excited. If your target audience is currently unexcited, uninspired, or otherwise detached from your position and messaging, getting your audience excited will be an uphill battle. How do you do it?

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Make Sure You Hire the Right Person for the Job

Webbiquity

Contributed post. Hiring is always a huge step for a business, as you’re investing time and funds into a person who may or may not work out. Recruiting, interviewing, and onboarding a new employee is expensive process, and if you don’t get the right individual for the job, you may have to start over again. Image credit: Eric Prouzet on Unsplash That’s why many businesses and hiring experts recommend that people “hire slow, fire fast”.

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GDPR is a help, not a hindrance, to marketing

Martech

You’ve launched new social campaigns, optimized your website and established thought leadership opportunities. While these are crucial to running a successful business today, there is a critical fourth element that can’t be overlooked: Data privacy. Six years ago, the European Union set global standards for data privacy compliance with the General Data Protection Regulation (GDPR).

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AI Alchemy: Are TikTok's Symphony Digital Avatars the New Influencers?

CMSWire

Custom and Stock Avatars on TikTok offer endless AI-driven, multi-lingual and personalized content possibilities for influencers and brands to engage audiences. Continue reading.

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Crafting Compelling Cyber Monday Email Subject Lines

SendX

Do you have a large email list and want to run a Cyber Monday email campaign for your business with a highly monetizable audience, like iGamers, people who enjoy gambling, or people who are interested in crypto?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Engage in Effective Customer Communication with Canned Responses

Oktopost

Social media has become the preferred channel for B2B brands and customers to communicate and engage with one another. After all, having meaningful conversations on social media is what connects people and brands. Whether it’s to feel more connected, access quick responses to questions, or feel part of a community, social media’s casual and convenient nature usually offers a more personalized and familiar experience for B2B buyers looking to connect.

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Why Quality Content Is Essential When Growing Your Business Online

Marketing Insider Group

It’s safe to say that if you want your business found online, you’re going to have to satisfy the Google gods. During its infancy, the search engine giant made only a handful of minor changes to its algorithm. That meant that everyone knew how to craft websites that would catch SEO attention. Marketers, however, could game the system too easily, using keyword stuffing and irrelevant links to attract bots.

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LLC vs. Corporation: Which Business Structure is Right for Your B2B Enterprise?

Webbiquity

Contributed post. When launching a business-to-business (B2B) enterprise, one of the crucial decisions you’ll face is choosing the right legal structure. For many entrepreneurs, the choice often boils down to two main options: forming a Limited Liability Company (LLC) or incorporating a Corporation. Image credit: LinkedIn Sales Solutions on Unsplash Both structures offer distinct advantages and disadvantages, making it essential to understand their differences and implications before makin

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4 inbox-altering changes to watch for

Martech

Email marketers are losing ground in the battle for the inbox, thanks to technology changes that give mailbox providers more control over everything from message design to longevity. Marketers have never had 100% control over how an email message appears in an email client. Right now, I’m tracking four changes that take away even more control over our messages and how our recipients can view and act on them.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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5 Essential Books About AI

Salesforce Marketing Cloud

In a world where advances in artificial intelligence (AI) happen seemingly on a daily basis, you might wonder whether books about AI are rendered obsolete before they can even reach bookshelves. While there’s no slowing down the pace of innovation, slowing down to read a book can be the best way to gain a deeper understanding of complex ideas. The books on this list offer perspective from some of the industry’s most prominent leaders and thinkers, illuminating the history of AI, the current land

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Top 50 Global Thought Leaders and Influencers on Creativity 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Creativity for 2024. Congratulations to all our Creativity influencers who participated! Top 50 Global Thought Leaders and Influencers on Creativity 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

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Why Building a Trusted Community Outshines Reliance on Intent Signals in B2B Marketing

Oktopost

In B2B marketing, investing in the ability to identify intent signals has become a popular strategy for capturing early interest from target accounts and steering prospects through the buying journey. Yet, I would like to debate the actual value of intent signals actual value and effectiveness. What if there was a more sustainable way for B2B marketing to initiate the intent to buy instead of capturing it?

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Your Guide to Maximizing B2B Event Marketing Success

Marketing Insider Group

As the world embraces the return to in-person events and conferences, B2B companies have a prime opportunity to leverage these gatherings for increasing brand awareness and business growth. Effective event marketing can be the difference between a memorable brand experience and a missed opportunity. We’ve curated this concise yet comprehensive guide to ensure your B2B event marketing efforts are successful, drawing from process-proven resources and expert insights.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How To Create Shopper Marketing Strategies For A CPG Brand

Webbiquity

Contributed post. Today’s consumers are spoiled by choice. For consumer packaged goods (CPG) marketers, it’s no longer sufficient to create a product that simply “does the job.” You need to really understand the desire and motivations of your customers. Image credit: cottonbro studio on Pexels You need a brand able to stand out among the ever-increasing levels of competition.

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A roadmap to martech stack maturity

Martech

Maturing a martech stack is a critical yet often overlooked aspect of marketing technology management. While marketers frequently focus on executing immediate projects, their technology ecosystem’s long-term health and effectiveness require ongoing attention and strategic development. The building blocks of martech mastery Scott Brinker has his five Ms for martech roles — marketer, modeler, maker, maestro and manager.

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Top 13 Best SEO Consultants in 2024

seo.co

It’s not easy to build a successful SEO strategy. That’s true even if you have decent domain authority and some SEO experience to start with. That’s why SEO consultants exist. These talented professionals often have years, if not decades of SEO experience – and the business acumen and communication skills to use that experience to transform organizations like yours.

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Don’t Start a Podcast: 10 Lessons From 10K Downloads of Ahrefs Podcast

Ahrefs

I mean, Ahrefs is a fairly mature brand in the SEO industry, and most of our channels are measured in millions: So when we reached that 10k milestone I felt both happy about it, and upset about the number being … Read more ›

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Planning your next omnichannel campaign? Here’s why you should include out-of-home advertising

illumin

As digital out-of-home (DOOH) continues to grow and measurement capabilities become more robust, there’s never been a better time for advertisers to incorporate the medium into their omnichannel strategy. Leveraging DOOH-specific and omnichannel demand-side platforms (DSPs), marketers now have powerful tools at their disposal to seamlessly integrate OOH into their media mix, creating high-impact, cross-channel campaigns that resonate with consumers.

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Top 50 Global Thought Leaders and Influencers on Generative AI 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Generative AI for 2024. Congratulations to all our Generative AI influencers who participated! Top 50 Global Thought Leaders and Influencers on Generative AI 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

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Three Ways To Get More Clients For Your Agency

Webbiquity

Contributed post. Digital agencies, marketing-related or otherwise, have a world of opportunities at their fingertips. Unfortunately, many don’t know how to properly capitalize on these tactics. Image credit: Austin Distel on Unsplash Agency owners continually seek to add more clients, and hence more revenue, to their businesses. As stressful and difficult as this can be, there are ways to make it easier for yourself.