Marketing Insider Group

MARCH 18, 2025

Spending money on ads doesnt guarantee success. In fact, 42% of small businesses waste a chunk of their ad budget on campaigns that dont convert. Why? Because they jump into paid media without a clear strategy. If you want to avoid burning through your budget and get real results, you need a plan. A smart, well-executed strategy helps you reach the right audience, boost conversions, and make every dollar count.

Cost per Acquisition 269

Cost per Acquisition Marketing Strategy Marketing & Strategy Media 269

Trade Press Services Newsletter

MARCH 6, 2025

With recent news of widespread layoffs and rapid advancements in AI, keeping your resume up-to-date and enhanced for the modern job search has never been more critical. Whether looking for a new opportunity, seeking a promotion, or showcasing your thought leadership accomplishments, optimizing your resume can help you stand out in a competitive marketplace.

Optimization 243

Optimization Work Management Lead Ranking Marketing Management 243

Webbiquity

MARCH 18, 2025

Ever stare at a blank screen with a nasty case of writer’s block? Need a list of 10 insights about (topic) but you can only think of four? Have a 2,000-word post to write and you’d like to knock it out faster? Image credit: Lil Mayer on Unsplash These are just a few scenarios copy writers and bloggers have to turning to artificial intelligence (AI) to help with at least since ChatGPT exploded onto the scene in November 2022.

Marketing AI 167

Marketing AI Work Management Blogger Training 167

Vision Edge Marketing

MARCH 18, 2025

Aligning your business strategies with customer expectations is essential for fostering loyalty, differentiation, and long-term success. In this episode of Whats Your Edge?, Karen Norheim , President and CEO of American Crane, discusses how data-driven insights, innovation, and a customer-centric mindset can overcome challenges anddeliver exceptional business and customer value.

Lead Ranking 144

Lead Ranking Lead Scoring Organization Work Management 144

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Salesforce Marketing Cloud

MARCH 20, 2025

A finance team streamlines operations, thanks to an AI agent that reconciles transactions, flags discrepancies, and generates reports in seconds. A product manager accelerates go-to-market strategies via an AI agent that instantly analyzes customer feedback and predicts trends. A salesperson, once drowning in paperwork, now spends their time closing deals, armed with AI-driven insights that anticipate customer needs.

Paid Search Agency 115

Paid Search Agency Marketing AI Lead Ranking Companies 115

Marketing Insider Group

MARCH 3, 2025

Content marketing turns website visitors into loyal customers, but a scattered approach wastes effort. A structured funnel guides buyers through awareness, consideration, and decision stages, using blog posts to answer questions, address concerns, and provide solutions. Businesses that use blog content effectively create a steady flow of engaged prospects.

Top of Funnel 256

Top of Funnel Marketing Funnels Content Marketing Ad Building 256

Zoominfo

MARCH 13, 2025

Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove. ZoomInfo equips marketing teams with data-backed insights that make it easier to refine messaging, target the right buyers, and scale impact through AI-driven automation.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Work Management 130

Webbiquity

MARCH 11, 2025

In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. To indulge in a bit of understatement, a lot has changed since then. A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn.

B2B Thought Leadership 161

B2B Thought Leadership Lock-In Twitter Thought Leadership 161

Vision Edge Marketing

MARCH 4, 2025

Imagine a cutting-edge enterprise software suite designed to seamlessly integrate supply chains across global networks, involving multiple stakeholders from IT, Operations, Finance, and Procurement. Marketing and selling such a solution takes more than showcasing features or benefits; it requires navigating complex decision-making processes, overcoming competing priorities, and demonstrating transformative customer value.

B2B Sales 144

B2B Sales Acquisitions B2B Thought Leadership B2B 144

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Martech

MARCH 11, 2025

Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses. This means brands have less control over how their content is displayed and interpreted.

Marketing AI 122

Marketing AI User-Generated Content Correlation SERP 122

Navigate the Channel

MARCH 10, 2025

Much of today’s advertising has shifted from print to the digital realm, occupying the top, bottom, and sides of the web pages we browse daily. To stand out, digital ads need to be more than visually appealing; they must grab attention and entice users to click through. Crafting such ads is a blend of art and strategy. But there are fundamental, time-tested stepsincluding some emerging trendsthat even a beginner digital marketer can master when creating display ads that drive results.

Display 118

Display Marketing AI Ads Banner Ads 118

Marketing Insider Group

MARCH 17, 2025

SEO without data is like throwing darts in the dark. Sometimes it works, but most of the time, its a hard miss. Every search, click, and bounce tells a story. The challenge is figuring out what the data means and how to use it to make SEO strategies stronger. Quick Takeaways Traffic sources reveal where visitors come from and whats working. Bounce rates and session times show if people actually like what they find.

Analytics 191

Analytics SEO Marketing & Strategy Lead Ranking 191

Zoominfo

MARCH 17, 2025

Revenue operations leaders are confronting complex challenges on two fronts: designing smarter territories for expansion, and maximizing productivity for frontline go-to-market (GTM) teams. But many RevOps teams still struggle with inefficient segmentation, suboptimal territory design, and a lack of actionable insights. The result? Blind spots in your addressable market and missed opportunities from good-fit prospects.

Efficiency 130

Efficiency Ideal Customer Profiles Marketing Analytics Tools Zoominfo 130

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Webbiquity

MARCH 14, 2025

Guest post by David Kamjoo. Image credit: Google DeepMind on Pexels Artificial Intelligence (AI) is no longer a futuristic concept; its already become a transformative force across industries. For B2B businesses, which thrive on strong customer relationships and personalized experiences, AI is becoming a game-changer. Whether using AI to improve UX or automating your marketing strategies, AI is helping businesses become both more efficient and effective.

Marketing AI 143

Marketing AI Design B2B Marketing Lead Ranking 143

Sprout Social

MARCH 14, 2025

Picture this: a beauty influencer swipes on a new lipgloss shade during a livestream. She answers questions in real-time as thousands of viewers watch. Within minutes, the product sells out. Sounds too good to be true? Its not. This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide.

Branding 107

Branding Brand Identity Social Media Youtube 107

Martech

MARCH 17, 2025

Marketers love shiny new tools, platforms and tactics, each promising greater efficiency, deeper insights or a competitive edge. But more doesn’t always mean better. In some cases, adding too much can backfire. This is the efficiency paradox: the tipping point at which more tools and tactics stop driving results and instead create friction, wasted effort and diminishing returns.

Tactics 106

Tactics Tools Work Management Marketing Management 106

Navigate the Channel

MARCH 18, 2025

Cross-media marketing is one of the most effective ways to connect with your audience across multiple platforms and drive meaningful business results. By using various channels to create a consistent customer experience, you can reach a wider audience and guide them toward making a decision. However, when poorly executed, the strategy can lead to confusion and lost opportunities, making it vital to understand how to do it effectively.

Multi-Channel 112

Multi-Channel Planning Media Touchpoints 112

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Marketing Insider Group

MARCH 4, 2025

Mobile users expect seamless experiences. Slow load times, cluttered layouts, and confusing navigation cause frustration, leading to high bounce rates and lost revenue. UX mobile optimization refines interactions, making it easier for users to take action. Simple adjustments drive measurable improvements in engagement and conversions. Quick Takeaways: Faster load times increase conversions by reducing friction.

Conversion Rate 182

Conversion Rate Design Conversion Banners 182

Zoominfo

MARCH 12, 2025

Winning in today’s markets takes more than just raw effort. Sales leaders need to make sure that every interaction counts and that means understanding which accounts are the best fit, when to reach out, and how to solve customer challenges. Thats where Go-to-Market Intelligence enters the picture. Beyond providing basic company and contact information, GTM Intelligence combines the worlds deepest, most accurate B2B datasets with real-time buying signals and AI-fueled insights.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Zoominfo 130

Webbiquity

MARCH 20, 2025

Contributed post. Marketing a small business isnt easy. Its simple to read articles online, but when the time comes to put this into practice, the actual implementation can be a lot harder than it looks. Ideas may be laid out so it looks like nothing can go wrongbut things can go off the rails if youre not careful. Image credit: Pixabay on Pexels This post looks at marketing your small business using approaches that are effective but not complex.

Small Business Marketing 130

Small Business Marketing Business Lead Scoring Lead Ranking 130

B2BMarketing.net

MARCH 20, 2025

Theres been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But hype doesnt always equal reality. Except in this case, it does. Following the excellent discussion that I had with Katy Howell of IF and Kevin Sutherland of Volume Agency on this very topic , I wanted to see what the data from the hundreds of entries into the B2B Marketing Awards 2024 showed when upl

Allocation 95

Allocation B2B Thought Leadership B2B Marketing Thought Leadership 95

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Martech

MARCH 10, 2025

AI personalization is everywhere, but it’s not everything. Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. “But your customers are still human.

Ideal Customer Profiles 112

Ideal Customer Profiles Lead Scoring Lead Ranking Ad Building 112

Navigate the Channel

MARCH 10, 2025

For B2B companies, customer retention strategies arent just importantthey are essential for driving profitability and ensuring long-term growth. Losing a customer, especially one that required significant investment to acquire, doesnt only mean a dip in revenueit could impact your reputation and future sales. For organizations with a smaller pool of high-value customers, this loss can be particularly damaging.

Churn Rate 102

Churn Rate Work Management Marketing Management Loyalty 102

Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. The strategies that worked five years ago may no longer be effective, while new opportunities have emerged that can deliver higher ROI and better engagement. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.

Marketing Budget 130

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 130

SocialPilot

MARCH 4, 2025

Suppose youre searching for a new restaurant, a gadget, or even a local service. Whats the first thing you do? You check the reviews, right? Youre not alone. A whopping 9 out of 10 consumers base their purchase decisions based on the business reviews they read online. So, what really happens when your business fails to generate these reviews? Well, you become invisible.

Effectiveness 102

Effectiveness Work Management SMS Marketing Management 102

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Video Marketing

Salesforce Marketing Cloud

MARCH 12, 2025

Spoiler alert: The answer is, you need both agents. 90% of SMB owners are already using AI to automate customer interactions. Technology is becoming more innovative with every passing day. One of the most exciting developments in technology is the rise of autonomous and assistive agents. Agents are running business operations smoothly with limited human oversight where tasks are executed flawlessly without lifting a finger.

Small Business Marketing 98

Small Business Marketing Marketing AI Work Management SMB 98

Optinmonster

MARCH 5, 2025

Are you trying to grow your email list but struggling to capture new leads? A robust email list can be one of your greatest assets. Not only will it help you drive more sales, but an email list also lets you nurture the relationship you already have with customers. That means less churn and, ultimately, even more profits down the road. But how can you optimize the number of leads you get so you can grow your list faster?

Lock-In 98

Lock-In Lead Leads Marketing Qualified Leads 98

Martech

MARCH 17, 2025

Now is not the time to be an email marketing Luddite. From BIMI to AI scheduling, how we reach customers is changing rapidly. The more you use these tools to your advantage, the more of an impact youll make with your subscribers. Ive seen these tech advances revolutionize email marketing strategies. Heres what every agency and marketer should know to smash their 2025 KPIs. 1.

Email Marketing 114

Email Marketing Phishing CAN-SPAM Domain 114