November, 2022

3 Content Marketing for Manufacturers Myths Busted

Industrial Marketing Today

There are a few misconceptions or myths surrounding content marketing for manufacturers. I say this based on my hands-on experience working with manufacturers every day. In this post, I’ll mention the three most misunderstood concepts.

6 Tips To Help You Create Upsell Emails To Get More Leads


In elementary economics, there is a term that you may have likely heard of before. It is called complementary products. These are products that consumers can also purchase in addition to the initial product they bought. Lead Generation

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Chatbots For Online Business: Everything You Need To Know

Marketing Insider Group

Companies today can use chatbots for their online business to instantly communicate with customers and resolve their issues on multiple platforms, such as Facebook or their online store. Online shopping doesn’t follow a single path.

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Recession? How to Make the Least Risky Budget Cuts

Vision Edge Marketing

There is currently a 98.1% chance of a global recession, according to a probability model run by Ned Davis Research. Many of us are familiar with the popular measure that is often used to determine whether the US is considered to be in a recession.

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The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.

Report: More B2B Marketers Now Reaping the Benefits of Content Marketing

KoMarketing Associates

As B2B marketers continue to discover the value of creating and delivering content, new research indicates that they are beginning to see measurable success in this area.

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Happy Thanksgiving!

Industrial Marketing Today

I wish you a very happy Thanksgiving as you celebrate with your family and friends. Thank you for being a loyal reader of this blog. We’ll be closed Thursday, 11/24/2022, and Friday, 11/25/2022. Holiday greetings

Vanity Vs. Actionable Email Marketing Metrics: How to Use Both


Data is a powerful ally when it comes to making strategic decisions. From knowing what type of email marketing content works well to planning campaigns to keep subscribers engaged at every step of the customer journey, metrics are the compass that guides you in the right direction.

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The Top 7 Content Marketing Mistakes You Need To Stop Doing Today

Marketing Insider Group

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%.

How Out of Office Messages Connect You to Customers


By Shannon Howard & Jeni Asaba Building genuine relationships with customers is the foundation of any customer advocacy program. There’s no way around it. Superficial interactions are short lived and leave customers feeling used and unappreciated.

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

64.2% of Marketers Challenged by Lack of Personalization Budget and Resources

KoMarketing Associates

As marketers focus on personalizing the customer experience, new research suggests that many continue to face challenges in this area. Furthermore, dissatisfaction with personalization results and efforts is growing.

New Research: How Buyer Expectations Have Changed in the Consulting Industry

Hinge Marketing

Over the past two years, a variety of external pressures have influenced what professional services buyers are looking for in a partner.

How to Optimize Landing Pages to Enhance Customer Experience


Guest post by Dan Annetts. While every page on your website should serve a purpose and add value for visitors, landing pages deserve special attention.

7 Tips for a Successful Email Marketing Strategy and Campaign


Email marketing has come a long way. Several tools and software in the market let marketers be creative and give customers a gratifying experience. Email marketing strategy

6 Steps to Optimize Your Media Buys

When making media decisions, marketers need to get — and show — results for everything they do. See the 6 steps you can take right now to start optimizing media planning and pacing with a data-driven approach. Get the guide now!

9 Biggest Event Trends of This Year

Marketing Insider Group

The past few years have brought some exciting developments in the events industry. And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember.

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Customer Advocacy Practices Rooted in Gratitude Emerge as Organizations Adjust to Changing Times


The last few years presented challenges for individuals and organizations alike. Businesses struggled to find new revenue streams while preparations for an economic downturn left few opportunities for growth within existing customer accounts. The answer for many organizations — customer appreciation.

46% of Marketers to Increase Investment in Account-Based Marketing Programs

KoMarketing Associates

As marketers look for new ways to improve their demand-generation strategies, new research indicates that they may begin shifting toward account-based marketing (ABM) in the future.

10 tech trends that'll shake up your content marketing strategy (2022 Edition)

Tomorrow People

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) content marketing. Note: This article was originally published in January 2018 and has been updated for comprehensiveness.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

How to Run a Truly Efficient Business


Contributed post. In business, efficiency is about getting the most out of your available resources. If you’re overlooking new and creative ways to increase productivity in your company, you might be missing out on easy ways to save time and money. Image credit: Nattanan Kanchanaprat on Pixabay.

What Is Behavioral Email Marketing? Definition, Tips, and Examples


It’s not uncommon for marketers to take a one-size-fits-all approach to email marketing or choose to put it on the backburner in favor of other avenues.

6 Beliefs That Helped Grow My Career to SVP, Managing a $400MM Marketing Budget (use these to grow)

Marketing Insider Group

Are you looking to take the next step in your marketing career? You’re not alone. A 2021 survey by Oracle states that 75% of employees feel personally and professionally stuck. According to Google search trends, professionals are looking to grow their careers at an all-time high.

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Starting a Blog for Your Business: Checklist


Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought.

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

Report: Data Issues Plague Marketers Seeking to Improve the Customer Experience

KoMarketing Associates

More marketers are leveraging customer data platforms (CDP) to provide a personalized experience. However, new research suggests that the data in these platforms is often flawed, making it challenging to deliver an optimal experience to customers.

3 Top Content Marketing Challenges in Manufacturing [New Research]

Content Marketing Institute

Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. Continue reading → Company News

Black Friday and Cyber Monday Deals on Martech and Business Software for 2022


Inflation, supply chain issues, elections, recession(?). It’s been another “interesting” year for marketers. They’ve had to remain nimble and revise strategies and tactics as economic and market challenges evolve but don’t disappear.

The Museum of Play: The Connection Between Play and Innovation

Carla Johnson

November 22, 2022 Have you ever noticed how creative kids are? Young people see a cardboard box and it becomes a pirate ship. A stump in the woods is now a queen’s throne. Tie a swath of cloth around their neck and suddenly they’re a superhero. When’s the last time you did that?

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Momentum ITSMA Marketing Vision 2022: Next-Generation B2B Marketing in an Age of Convergence

Marketing Insider Group

Fall in New England brings many things. Colorful fall foliage, changes in temperatures, rowers on the Charles River, and of course Halloween. For close to 20 years, for me that’s also meant the Momentum ITSMA Marketing Vision event.

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Social Proof: The Golden Rules of Personal Branding (According to Experts)

Buffer Marketing

We’re super into helping people grow on social media, including individuals who want to boost their online presence. So we’ve created Social Proof, our series on personal branding.

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45% of Marketers Still in the Early Stages of Testing Their ABM Program

KoMarketing Associates

Although some marketers have begun developing an account-based marketing (ABM) strategy, new research indicates that many are still in the early stages of leveraging ABM to drive results.

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