Customer lifecycle optimization is thinking of your sales funnel as a whole, not just disparate parts. Target the weakest parts to deliver outsized results. Advocacy & Loyalty Customer Marketing customer lifecycle customer lifecycle optimization customer marketing MORE
Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. Mostly, they’re distracting, they’re overwhelming, and they’re bad at guiding prospects through the marketing funnel. MORE
As we advance further into the into the age of constant connectedness, producing branded content is no longer a just nice touch. It is an absolute requirement for businesses to spread their messaging. A recent study by PQ Media noted that content marketing is forecasted to be a $300 billion industry by 2019. In order … Continue reading "5 Ways to Increase Efficiency in Content Production". MORE
Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes. MORE
Customer experience is a top priority for many companies. See how to create marketing that puts the customer first. That’s true customer-centric marketing. Advocacy & Loyalty Customer Marketing customer centric marketing customer marketing expand marketing MORE
In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. You may be wondering: how low? According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey. MORE
Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers. Writing in Forbes, John Hall contends ” the power of face-to-face interactions in strengthening connections is lost in […]. MORE
July 6, 2017 by Beth Kotz The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world. For marketers, the. read more. MORE
Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. In fact, our research at Allocadia found that companies with strong growth are 2X more likely to align marketing KPIs directly to their contribution to the business, underscoring the need for all marketing […]. The post 7 Tips for Strategic B2B Marketing Planning appeared first on Marketing Insider Group. MORE
Since this past Tuesday was a holiday here in the states, we did not run our normal Tuesday CMO Corner post. Allow me to try and make up for that absence. Here's X articles I think CMOs should read this weekend: How The CMO Can Leverage AI Internally And Externally. MORE
If you put email messages, Facebook posts, Tweets, and blog posts in a room and told them to duke it out, last man standing style, I guarantee you, email would win. Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact. Blogs may generate leads […]. The post 4 Big Reasons Your Email Campaigns Are Being Ignored appeared first on Marketing Insider Group. Content Marketing MORE
In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. AdWords has long been a critical channel for B2B marketers. MORE
The rise of video as the king of content has been quite the sight to behold. Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering. MORE
Personal video messages are a great way to stand out and to boost response rates when prospecting new customers. But to do it right, it takes more than just pressing record and reading the same old script. MORE
By Ayana Lage, The Daily Infographic Ever feel overloaded when you try to find informative articles about content marketing? That’s where visual content comes in––you’re able to digest a lot of information quickly, which makes it easier to sift through the massive number of content marketing resources on the Internet. Our team at The Daily […]. The post Must-See Content Marketing Infographics From the First Half of 2017 appeared first on Marketing Insider Group. Content Marketing MORE
Getting the most from your marketing agency comes down to one thing: a strong campaign brief. Find out what you need to write an awesome agency brief in this SlideShare. Digital Marketing Agency Content Marketing MORE
Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic. MORE
You did it. You finally produced and posted your first series of marketing videos. You wrote the scripts, filmed them, edited them, and uploaded them to an online platform. All that’s left to do is sit back, relax, and watch the views roll in. Ha ha. Funny story, right? MORE
Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns. MORE
Marketing automation and website personalisation can increase your upsell opportunities. Read on to find out more. Lead Generation MORE
Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone. MORE
Forget VR goggles and chatbots. These days, the rising star of audience engagement is an unlikely candidate: the humble e-newsletter. Despite the competition from apps and social platforms, email newsletters are experiencing a bona fide revival. MORE
By Mark Schaefer. I love coaching people through their marketing strategy problems. This is where I thrive. In fact, there’s nothing I like better than a good business problem to tackle. MORE
You want to talk about marketing during a crisis? Here’s a story for you: I’m sitting at home in South London, scrolling through Twitter; it’s a regular summer day. In my news feed there’s the obligatory rants about Brexit (both for and against—though increasingly against). MORE
How does market disruption occur? Contrary to popular belief, it doesn’t begin with technology. For every super successful company, there was nearly always someone who did the same thing before. For YouTube, there was Shareyourworld. Before Dropbox, there was Microsoft SharePoint. MORE
By Mark Schaefer. I just found this awesome blog on social media measurement. I went down the rabbit hole and read six posts in a row. It was so good that I wanted to subscribe to it but I could not figure out how to do it. There was no subscribe button anywhere on his site! So … I left. MORE
Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. MORE
While we’ve been trained to believe that snark rules online and that all of social media is populated by 4channers and redditors — and Presidents ! Well, today is the 4th of July , America’s Independence Day ! Even the most rubeboi and rudegrrl are more than one thing. MORE
The role of Chief Marketing Officer, CMO to me and you — has undergone a massive amount of change over the past few years. To be successful today's CMOs need to be more than just marketers. A lot more. MORE
Two years ago, I was sitting amongst a shocked audience, listening to analyst Andy Hoar pronounce the “Death of the B2B Sales Rep”. MORE
Act-On
JULY 7, 2017
Customer lifecycle optimization is thinking of your sales funnel as a whole, not just disparate parts. Target the weakest parts to deliver outsized results. Advocacy & Loyalty Customer Marketing customer lifecycle customer lifecycle optimization customer marketing
The Point
JULY 17, 2017
Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.
grow - Practical Marketing Solutions
JULY 3, 2017
By Mark Schaefer. I love coaching people through their marketing strategy problems. This is where I thrive. In fact, there’s nothing I like better than a good business problem to tackle.
Tomorrow People
JULY 20, 2017
Getting the most from your marketing agency comes down to one thing: a strong campaign brief. Find out what you need to write an awesome agency brief in this SlideShare. Digital Marketing Agency Content Marketing
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The Ultimate Framework To Develop & Execute Your Content Marketing Strategy
Vidyard
JULY 18, 2017
The rise of video as the king of content has been quite the sight to behold. Now accounting for 73% of all Internet traffic and more than 25 billion daily views on Facebook, SnapChat and YouTube alone, the pace at which we’re devouring video is staggering.
grow - Practical Marketing Solutions
JULY 6, 2017
By Mark Schaefer. I just found this awesome blog on social media measurement. I went down the rabbit hole and read six posts in a row. It was so good that I wanted to subscribe to it but I could not figure out how to do it. There was no subscribe button anywhere on his site! So … I left.
B2B Lead Generation Blog
JULY 6, 2017
In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. You may be wondering: how low? According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey.
B2B Marketing Insider
JULY 10, 2017
If you put email messages, Facebook posts, Tweets, and blog posts in a room and told them to duke it out, last man standing style, I guarantee you, email would win. Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact. Blogs may generate leads […]. The post 4 Big Reasons Your Email Campaigns Are Being Ignored appeared first on Marketing Insider Group. Content Marketing
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A framework comprising of best practices to consider and red flags to avoid.
Hubspot
JULY 18, 2017
The next evolution of marketing is upon us.
The ROI Guy
JULY 11, 2017
Two years ago, I was sitting amongst a shocked audience, listening to analyst Andy Hoar pronounce the “Death of the B2B Sales Rep”.
Vidyard
JULY 6, 2017
Personal video messages are a great way to stand out and to boost response rates when prospecting new customers. But to do it right, it takes more than just pressing record and reading the same old script.
Modern Marketing
JULY 18, 2017
The role of Chief Marketing Officer, CMO to me and you — has undergone a massive amount of change over the past few years. To be successful today's CMOs need to be more than just marketers. A lot more.
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Personalize your marketing to convert your highest-value accounts.
Content Standard
JULY 17, 2017
You want to talk about marketing during a crisis? Here’s a story for you: I’m sitting at home in South London, scrolling through Twitter; it’s a regular summer day. In my news feed there’s the obligatory rants about Brexit (both for and against—though increasingly against).
B2B Marketing Insider
JULY 17, 2017
Though digital marketing dominates headlines, event marketing remains the indispensable mainstay of brand promotion and lead generation across industries and company sizes. According to recent research, live events remain the top lead generation source for B2B marketers. Writing in Forbes, John Hall contends ” the power of face-to-face interactions in strengthening connections is lost in […].
Hubspot
JULY 10, 2017
You did it. You finally produced and posted your first series of marketing videos. You wrote the scripts, filmed them, edited them, and uploaded them to an online platform. All that’s left to do is sit back, relax, and watch the views roll in. Ha ha. Funny story, right?
Biznology
JULY 17, 2017
Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? You’re not alone.
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Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.
Vidyard
JULY 5, 2017
How does market disruption occur? Contrary to popular belief, it doesn’t begin with technology. For every super successful company, there was nearly always someone who did the same thing before. For YouTube, there was Shareyourworld. Before Dropbox, there was Microsoft SharePoint.
Modern Marketing
JULY 17, 2017
Much is said and written about digital marketing transformation by marketers, technologists, analysts and organizations of varying shapes and sizes.
Content Standard
JULY 4, 2017
Forget VR goggles and chatbots. These days, the rising star of audience engagement is an unlikely candidate: the humble e-newsletter. Despite the competition from apps and social platforms, email newsletters are experiencing a bona fide revival.
B2B Marketing Insider
JULY 12, 2017
By Ayana Lage, The Daily Infographic Ever feel overloaded when you try to find informative articles about content marketing? That’s where visual content comes in––you’re able to digest a lot of information quickly, which makes it easier to sift through the massive number of content marketing resources on the Internet. Our team at The Daily […]. The post Must-See Content Marketing Infographics From the First Half of 2017 appeared first on Marketing Insider Group. Content Marketing
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Each year B2B organizations spend more than $5.2 billion on content creation.
Hubspot
JULY 5, 2017
Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic.
Tomorrow People
JULY 11, 2017
Marketing automation and website personalisation can increase your upsell opportunities. Read on to find out more. Lead Generation
Vidyard
JULY 21, 2017
Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns.
Modern Marketing
JULY 7, 2017
Since this past Tuesday was a holiday here in the states, we did not run our normal Tuesday CMO Corner post. Allow me to try and make up for that absence. Here's X articles I think CMOs should read this weekend: How The CMO Can Leverage AI Internally And Externally.
Advertisement
Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.
bizible
JULY 11, 2017
In collaboration with DWA, we’re excited to share tons of great data and insights on how B2B marketers are using AdWords to drive business in the third annual AdWords Industry Benchmark Report. AdWords has long been a critical channel for B2B marketers.
B2B Marketing Insider
JULY 10, 2017
Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. In fact, our research at Allocadia found that companies with strong growth are 2X more likely to align marketing KPIs directly to their contribution to the business, underscoring the need for all marketing […]. The post 7 Tips for Strategic B2B Marketing Planning appeared first on Marketing Insider Group.
Modern B2B Marketing
JULY 20, 2017
Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. Mostly, they’re distracting, they’re overwhelming, and they’re bad at guiding prospects through the marketing funnel.
Biznology
JULY 4, 2017
While we’ve been trained to believe that snark rules online and that all of social media is populated by 4channers and redditors — and Presidents ! Well, today is the 4th of July , America’s Independence Day ! Even the most rubeboi and rudegrrl are more than one thing.
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