November, 2018

Why Are There So Many Types of Customer Data Platforms? It's Complicated.

Customer Experience Matrix

I spend much of my time these days trying to explain Customer Data Platforms to people who suspect a CDP could help them but lack clear understanding of exactly what a CDP can do. At the end of our encounter they’re often frustrated: a simple definition of CDP still eludes them.

The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond

Marketing Insider Group

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities.

Report: Only 17% of Marketers Measure the ROI of All their Marketing Activities

KoMarketing Associates

Although marketers have a slew of different ways to reach out to their target audiences, new research suggests that they are failing to measure the ROI of their initiatives.

How to Advance Your Usage and Understanding of Marketing Attribution

bizible

A few weeks ago, I had the pleasure of presenting at Marketing Loves Sales in Portland, hosted by Obility. It was truly one of the best B2B marketing conferences in the Pacific Northwest. This is the write-up for my presentation for those who couldn’t make it.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Marketing Technology Buy The Book

Webbiquity

With more than 90% of B2B marketers now embracing content marketing success depends not on producing more content but better content. And marketing technology can help, from ideation and research through production, promotion, and analytics.

Buy 202

How to Create an Ideal Customer Profile (ICP) to Target the Right Customers

DiscoverOrg

The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? First, let’s level-set on why you should go through this exercise in the first place. Two words: finite resources.

More Trending

How Content Drives the Customer Journey

Marketing Insider Group

In today’s always-on world, content drives the customer journey. Unfortunately, given the importance of content for SEO, we often overlook the role content plays in not only creating awareness but driving customers from awareness to conversion.

Report: Marketers are Failing to Determine the ROI of Sponsorship Efforts

KoMarketing Associates

Marketers continue to invest in sponsorships to achieve their some of their top objectives, but research shows they are not adequately measuring and assessing the ROI of their efforts.

Report 206

Essential Information to Include on Your Webinar Landing Page

Reachforce

One of the most powerful ways to enhance email lead generation is to host a webinar. Businesses tend to obtain more quality leads from webinar attendees.

Is the Buzz Around ABM Justified? A Look at Our State of Pipeline Marketing Data

bizible

As Head of ABM at Marketo, I’m always eager to learn how others are doing account-based marketing (ABM) and the success they are having.

Buzz 173

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Building B2B relationships with trust and empathy

B2B Lead Generation

We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out. In short: we’re getting more disconnected from customers. Something is missing.

Trust 166

3 Types of Vendor Reports When You Need Marketing Automation

Act-On

Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research

Report 177

How Great Brand Stories Connect You with Your Customers

Marketing Insider Group

Stories are all about the emotional connection they build. From an infancy spent toddling about, until the day we die, our hearts rise and fall with the heroes in our favorite stories. That’s why stories are such power-packed marketing tools when properly deployed.

Brand 220

Report: More Manufacturing Marketers are Now Turning to Content Marketing

KoMarketing Associates

As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic.

Report 194

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Lead Capture Forms the Right Way: 7 Tips to Increase Lead Generation

Reachforce

All marketers want to help grow their company's customer opportunities through email lead generation, right? After all, email is one of the most powerful forms of sales and marketing.

Correlation… or causation? How great content marketing goes hand-in-hand with business success

Tomorrow People

Businesses with great content marketing enjoy more market awareness. This infographic explores what drives what, backed by data from the Content Marketing Institute’s B2B Report. As any statistician knows, there’s a big difference between correlation and causation.

Is Employee Advocacy Just for B2B?

Onalytica B2B

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases.

B2C 230

Online Reputation Management: How to Make Your Brand Stand Out

B2B PR Sense

We've become a review-driven society. We like to know that it's a sure thing before we lay down our hard-earned money for it. We comb through reviews to ensure we're making the right decision. And that means that, as a business, online reputation management should be a top priority.

Online 169

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

What Is Customer Retention Rate & Why Should You Care?

Marketing Insider Group

Your customer retention rate (CRR) is a metric that reveals whether your marketing and customer care efforts are bleeding dollars or fortifying your business. Customer retention isn’t just about seeing how good of a job your marketing and sales teams are doing.

Rate 215

47% of Customers Looking for a Personalized Buying Experience from Brands

KoMarketing Associates

Previous research has suggested that marketers are now focused on personalizing the customer experience, and new statistics indicate that customers are expecting a more customized experience when they do business with a particular brand.

How Much of Your Marketing Budget Should Go Towards Martech?

Reachforce

When you're working on your company's marketing budget and determining where to spend it, which categories come to mind first? Surely there's your paid digital advertising. There's likely some asset creation like graphic design, videography, and photography, as well. marketing budget

Budget 167

Return on content: a review of how spending patterns on content marketing are changing

Tomorrow People

Content marketing is a growing sector, but are increased budgets leading to better outcomes? This blog summarizes some recent research from the Content Marketing Institute. There’s a famous four-box diagram called the Growth-Share Matrix , from the equally renowned Boston Consulting Group.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

The Seven Best Ways to Increase Social Media Engagement for Your Business

Webbiquity

Guest post by Elmira Assiyeva. Social media has transformed the way people interact with each other and how businesses market their offerings.

Preparing Your 2019 Marketing Plan and Budget

Act-On

Do you have a documented marketing plan and budget? It's not too late to create one. Here are six tips for preparing your 2019 marketing plan and budget. Marketing Strategy

Budget 165

10 Ways Email and Direct Mail Marketing Can Complement One Another

Marketing Insider Group

Are you an entrepreneur starting up a new business? Do you work for an established company and are looking for better ways to reach your customer base? Chances are you can benefit from integrating both email and direct mail marketing into your current marketing plan.

Mail 211

Report: Increasing Viewability on Desktops for Display and Video

KoMarketing Associates

Marketers turn to both display advertising and video content when it comes to reaching out to their target audience, but which shows the most ROI? New research suggests that it’s not always video that outperforms display advertising.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

5 Takeaways from The Definitive Guide to Marketing Data

Reachforce

When I accepted my first job in marketing, I had no idea how big of a role data played in a marketing strategy. However, when I started working at ReachForce, it was a major newsflash to me how vital it is to have clean data as the foundation of your strategy.

How to Help Your Employees Become Influencers

Onalytica B2B

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque.

Help 205

How Did We Do??!! How (Not) to Ruin the Customer Experience by Asking for Feedback

Webbiquity

For most of corporate history, most companies haven’t really wanted to hear from their customers. Not that the opinions of buyers didn’t matter ; of course, private enterprises have always thrived (or not) based on satisfying consumer desires.

Do These 4 Things to Improve Your Account Based Marketing Efforts

Act-On

Account-based marketing is essential for B2B marketers wanting to make a bigger impact. These 4 tips will take your efforts to the next level. Account-Based Marketing

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.