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3 Tips to Create an Excellent Follow-up Email Sequence
SendX
JANUARY 1, 2020
Did you know?
January, 2020
Five GDPR Considerations For Your Email Marketing Campaigns
Webbiquity
JANUARY 17, 2020
Guest post by Stuart Cooke. The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. Over the years this has remained one of the most effective channels to engage customers and generate sales leads.
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61% of B2B Marketers with a Content Marketing Strategy Have Seen Improved Performance
KoMarketing Associates
JANUARY 3, 2020
More B2B marketers are finding opportunities via content marketing , but new research suggests that they still face challenges when it comes to achieving their top objectives.
Your Guide to Marketing Transformation in 2020
Marketing Insider Group
JANUARY 2, 2020
No matter how glamorous the glory days of Madison Avenue sound, you wouldn’t dream of going back to doing marketing the way they did it: glitzy, kitschy commercials that blanketed the airways – all three of them.
How B2B Marketing is Changing in 2018
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Are You Committing Random Acts of Marketing and Sales?
ANNUITAS
JANUARY 21, 2020
How to know if your marketing and sales efforts are eroding your growth. How would you describe your current marketing and sales motion? Do you have a finely tuned, highly repeatable, highly predictable model for generating demand and closing business?
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Abandoned Cart Recovery Email Templates - Ultimate Guide
SendX
JANUARY 14, 2020
‘A cart has been abandoned.’ - this message might keep your mobile busy every other minute if you are an eCommerce store owner. Also, you should have asked your abandoned cart recovery plugin to get you notified about it.
Advanced Tips for Protecting Your Small Business Network on a Budget
Webbiquity
JANUARY 21, 2020
Guest post by Ludovic Rembert. If you run a small business, you probably feel that you’ve got plenty to worry about. Your daily to-do list likely includes an array of tasks, from producing video marketing to working out ways to drive more traffic to your website. Image credit: Jimmy Chan from Pexels.
The 10 most fascinating people in B2B marketing in 2019
Biznology
JANUARY 6, 2020
I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. With a tip of the hat to those on my lists last year , and in 2017 , 2016 and 2015 , it is my pleasure to introduce these fascinating colleagues to you.
How to Use Employees’ Ideas to Drive Business Growth
Marketing Insider Group
JANUARY 13, 2020
With 53 jobs under my belt, I’ve come to realize one thing about office politics : “Behind every bad idea is an executive who asked for it.” Traditional, top-down structure often hampers the formation of great ideas.
The Account-Based Marketing Playbook
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Account-Based Marketing is a strategy, not a solution.
Study: Video Now Providing 49% More Interactions for Marketers on Instagram
KoMarketing Associates
JANUARY 2, 2020
As social media continues to grow in prominence as a tactic for marketers, new research shows that Instagram is paying off, and videos on the platform are performing exceeding well.
Use Marketing Automation to Ensure Wealth Management Compliance
Act-On
JANUARY 14, 2020
Learn how marketing automation can help financial advisors and wealth management marketers overcome common obstacles to deliver effective communications. Marketing Strategy
How to Build Your Email List with Instagram Giveaways
SendX
JANUARY 20, 2020
Giveaways have always been popular with big brands and marketers. Giveaways are massive campaigns that allow brands to acquire new customers and boost sales. Now, brands are using Instagram giveaways to successfully grow their social media following, website traffic, and email lists.
The Six Most Important Trends in Cloud-Based Software for 2020
Webbiquity
JANUARY 14, 2020
Guest post by Angelina Harper. Cloud computing has become a global phenomenon since the concept emerged a decade ago.
5 B2B Marketing Trends that You Can't Ignore in 2020
Speaker: Pam Didner, Marketing Consultant, Author and Speaker
Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.
Hosted Landing Pages vs. Embedded Forms
The Point
JANUARY 21, 2020
A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. Is there a big advantage to hosting them separately?”. This question comes up all the time in client work, and not just with Marketo customers.
From Calendar to Conversions: How to Plan 12 Months of Customer-Focused Blogging
Marketing Insider Group
JANUARY 16, 2020
Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get!
Is Your Firm a “Safe Choice”? for Prospective Clients?
Marketing Craftmanship
JANUARY 5, 2020
Prospective clients certainly want to know if you have the experience and skills they need. But before they put you on their short list of candidates for consideration, they first will need some assurance that your company is a “safe choice.”
5 Tips to Help Make Your Next Customer Event a Success
Act-On
JANUARY 2, 2020
These 5 tips for a successful customer event will help you improve registrations, engagements, attendees, and retention to maximize ROI. Customer Marketing Events Marketing Marketing Strategy
Key Trends in Marketing: Thought Leadership
Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.
How to Build an Email List for Retargeting using Google Ads
SendX
JANUARY 5, 2020
When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software.
How to Master YouTube SEO, in 10 Easy Steps
Contently
JANUARY 16, 2020
Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube.
Making Your New Website a Better Marketing Tool Than Your Old Website
Biznology
JANUARY 13, 2020
With the turning of the calendar — and, frequently, budget cycles — marketers often turn their attention to new plans for the new year. This includes updates and overhauls to websites. An important question to ask as you consider a new website is, “Will my new website be better?”. Better Than What?
How to Get a Motivational Speaker to Add Pizzazz to Your Event
Marketing Insider Group
JANUARY 15, 2020
Whether you’re a non-profit organization, an industry trade association, or a business, your upcoming event likely faces stiff competition from similar events.
4 Steps to Developing Your Customer Care Strategy
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
4 Ways to Avoid the Q4 Revenue Scramble
The Point
JANUARY 7, 2020
Q4 is over, and with it, the inevitable rush to execute and scale marketing programs designed to somehow, magically, help a company makes its Q4 and year-end numbers.
Automate Your Wealth Management Marketing Processes
Act-On
JANUARY 23, 2020
Read this blog to learn how marketing automation for wealth management helps financial marketers and advisors improve process efficiencies. Marketing Strategy
Is Mobile-Only Email Design Appropriate for My Brand?
Modern Marketing
JANUARY 7, 2020
The growth of mobile email reading upended email design a decade ago and gave rise to responsive email design, which is now the dominant approach to crafting emails. However, some brands now see so many mobile opens that they’re considering adopting mobile-only email design.
Why and How to Dominate Google's Featured Snippets
Speaker: Kathleen Booth, VP of Marketing at Prevailion
Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.
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