December, 2017

The 7 Deadly Sins of Branding

Navigate the Channel

Guest Contributor: Matt Hillman , Creative Director. You have a great product, great service, great people, great materials—and your brand still sucks. Competitors in the building products marketplace keep racking up sales while you struggle to get by.

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2017 Retrospective: Things I Didn't Predict

Customer Experience Matrix

It’s the time of year when people make predictions. It’s not my favorite exercise: the best prediction is always that things will continue as they are, but what’s really interesting is change – and significant change is inherently unpredictable. See Nassim Nicholas Taleb's The Black Swan and Philip Tetlocks' Superforecasting on those topics.) So I think instead I’ll take a look at surprising changes that already happened.

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Trending Sources

The Case Against Thought Leadership (Mostly, Anyway)

Content Standard

If I had a dollar for every time I’ve heard someone express the goal of becoming a “thought leader” in their industry—well, I wouldn’t be rich, but I could definitely treat the whole office to coffee and donuts.

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What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

As we wrap up 2017, it’s time to think about top priorities for the new year. Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

#HowIBuy - An In-depth look at the buying process from 12 different perspectives

Learn from B2B buyers on #HowIBuy. Featuring C-Suite and Executive leaders from MongoDB, Uberflip, InsightSquared, and more. Get the eBook free!

More Trending

Are You Ready for Content Marketing in 2018? 60+ Predictions

Content Marketing Institute

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI.

Your Content Marketing Strategy Is Incomplete Without PR

Marketing Insider Group

Content marketing remains a fantastic way to engage an audience and grow a brand. Recent research from Content Marketing Institute found that 91 percent of B2B marketers practice content marketing, indicating the benefits are well worth the budget. Whether you are looking at CMI stats or reading the latest content marketing books, it’s somewhat clear there’s a […]. The post Your Content Marketing Strategy Is Incomplete Without PR appeared first on Marketing Insider Group. Content Marketin

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The Power of Positive Marketing: Why Your Brand Story Needs More Inspiration

Content Standard

If all the news seems negative these days, fear not: Your favorite brand has you covered. From inspirational videos to long-form stories, brands are crafting powerful, positive marketing content to help chase away the negativity and build an emotional connection with their target audience.

7 Phrases That Indicate You Might Be in a Toxic Work Environment


It's a situation familiar to many of us: That moment when something just feels off. You have a less-than-great feeling about your work environment, and then, someone utters a phrase that gives you a sinking feeling.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

54 Content Marketing Stats to Guide Your 2018 Strategy


. With 2017 coming to a close, now is the time to look ahead and start planning for the lap around the sun. . And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy.

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Experiencing Customers To Deliver Customer Experience

Type A Communications

December 12, 2017 by Carlos Hidalgo In a newly published study, nearly two-thirds of buyers told Merkle that they are challenged by vendors and sales reps that are more interested in. read more.

A Day in the Life of a Terminus Customer Success Manager


“The best part of my job is seeing how much our customers trust us,” says Brenna Zenaty , Senior Customer Success Manager (CSM) at Terminus. “We We are a part of their business, and it’s our job to help make them successful.”.


How AI Will Make Marketing More Personalized in 2018

Marketing Insider Group

What’s tomorrow’s secret to better personalization? To more human content and more authentic brand-consumer relationships? Artificial intelligence. AI is making the customer experience more personalized than what most marketers would have ever thought to be possible. Companies are already using artificial intelligence to make their websites, emails, social media posts, video and other content better tailored […].

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

10 Influential Female Developers to Know and Love on Stack Overflow | Traackr


Based on the analysis of thousands of topics, discover the top contributors to Stack Overflow and learn what makes them leaders in various technical fields

Thinking different about B2B Marketing Strategy

TaylorMadeIn KEW

©anyaivanova on iStock. For those of you who follow me on social media, you’ll know that I advocate a return to marketing fundamentals with a focus on developing marketing strategy first, then the tactics that deliver that strategy.

How to Get Started With LinkedIn's New Website Demographics


I don't know about you, but I have an odd fascination with LinkedIn's "Who's Viewed Your Profile" feature. There's a natural curiosity about who's checking it out, and why. A fan of my writing? My manager?

Amazon and Google now lead two key martech categories as vertical competition heats up


A couple of weeks ago, I met with Stuart Williams and Seth Ulinski , analysts at TBR , who shared some of their latest digital marketing technology research with me.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

3 Social Media Storytelling Ingredients for Effective Brand Narratives

Content Standard

When I first started out in marketing, I was attracted to content marketing because there seemed to be something noble about it. The way content marketers talked about social media storytelling made it sound whimsical and impassioned.

Daily Standup for Agile Marketing Teams: Formats, Problems, and Solutions

Marketing Insider Group

What did you do yesterday? What do you plan to do today? What’s standing in your way? These simple questions, often held up as the cornerstone of an effective daily standup, have revealed problems, unearthed dependencies, and saved many a project from failure. But is a good Agile daily meeting nothing more than a rote […]. The post Daily Standup for Agile Marketing Teams: Formats, Problems, and Solutions appeared first on Marketing Insider Group. Agile Marketing

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How to Measure Digital Marketing Metrics and ROI

Modern B2B Marketing

Research shows that email, social media, and websites are the top three channels for engaging with consumers. Whether they’re using mobile or desktop, the majority of your customers use these channels to learn and compare products and services.

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What Are 2018’s Biggest Content Marketing Trends?


What big content marketing trends do you see for next year? Jake, New York. As I sat down to write a navel-gazing trends piece for the fifth straight year, I couldn’t help but think of this cartoon by The Marketoonist for two reasons. This cartoon is way too real. I own that outfit.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

How to Reclaim an Unproductive Day in 6 Steps


Click. Click. Click. Tick-tock. Tick-tock. Tick-tock. That's the sound of an unproductive day passing by. It's the sound of any day, Monday through Friday, going to waste -- where despite your best intentions, you just can't seem to get moving, or get stuff done. It happens to all of us. Seriously.

Adaptive Intelligence: Practical Tips for Bringing AI into Your Marketing

Modern Marketing

Artificial intelligence is all over the news these days, yet it can still be challenging to figure out how to make it work for your marketing team.

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How Brands are Using Twitch Live Streaming, i.e. the Biggest Social Channel You’ve Never Heard of

Content Standard

Yes, here’s another article espousing the virtues of live video for your content strategy—but we promise this one is different.

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[Report] What You can Learn from the Analysis of 1,000 Beauty Influencers | Traackr


To help you explore what’s next for B2C influencer programs, Traackr and Talk PR combined forces to analyze global influencer marketing in the beauty sector

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

SEO Cheat Sheet: Best Practices for On-Page Optimization

Modern B2B Marketing

Anything worth doing is worth doing well, and that’s certainly the case when it comes your website’s Search Engine Optimization. It’s safe to say that SEO best practices are a moving target with Google’s dedication to innovation and a constant stream of updates since inception.

HG Data Lightning Data App Makes Technographics Available in Salesforce

HG Data

We recently teamed up with Salesforce at Dreamforce 2017 to announce our new Lightning Data app, HG Data for Salesforce.

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Customer Post: How Outreach helped my SDRs attain 100% of Quota


Over the past few months AltiSales has drawn some attention due to our success putting together SDR strategies for B2B companies and executing those effectively. It might not be surprising for most of you to hear that the average SDR team only has 60% of the reps hitting quota.


5 Best Practices to Get the Most out of Your Holiday Email Efforts

Modern Marketing

With a 4400 percent ROI , email is one of the most valuable marketing tools for brands. In fact, most brand marketers will tell you their sales will drop if they stop sending emails, and they need to watch their subscriber churn rates very closely.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.