January, 2019

Industrial Buyers – Their Preferences and How to Market to Them

Industrial Marketing Today

Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing.

How Will AI Change the Face of Digital Marketing in 2019?

Marketing Insider Group

Artificial intelligence has already made a huge difference in how brands interact with consumers and how marketing strategies are managed.

Report: The Gap Between Sales and Marketing Teams is Diminishing

KoMarketing Associates

Previous research has suggested that sales and marketing alignment can help both teams with achieving their top priorities, but does this still ring true?

Report 212

2018 Was a Great Year for Customer Data Platforms

Customer Experience Matrix

The CDP industry had a great 2018, growing by 60% and reaching $740 million revenue, according to the CDP Institute’s just-released Industry Update (click here to download ). The industry added 29 vendors and 2,653 employees, slightly more than the 26 vendors and 2,233 employees added in 2017.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Yes, Gender is a Factor in B2B Buying Decisions: Selling to Men and to Women

DiscoverOrg

Are there differences selling to men and women in a B2B sales process? That was the question we set out to discover. My husband and I are avid remodelers, which means I’ve spent a lot (A LOT) of time at Home Depot and Lowe’s over the last 15 years.

Buy 222

More Trending

How Did Your Business Do This Year: Looking at Year-End Marketing Data

Reachforce

In marketing, it's always important to take a look at your progress to ensure you're marketing your company successfully and generating results. If you don't review your marketing data each month and year, you'll never really know how your content and campaigns are doing. data management

The Best Marketing Conferences To Attend In 2019

Marketing Insider Group

I get asked these questions every year: what are the best marketing conferences? Which marketing events are “must-attend?” And, “if I can only go to one marketing conference, which one should I chose?” But first, I think we need to understand why we go to marketing events in the first place?

Many Barriers Remain for Marketers Looking to Customize the Buyer Experience

KoMarketing Associates

More customers are demanding a personalized experience when they work with marketers. However, marketers still face several barriers when it comes to customizing the buyer experience, according to new research.

Business Leaders Not Satisfied with Marketing Success Metrics

ANNUITAS

Preliminary Findings from the ANNUITAS 2019 Demand Generation Performance Survey. Would You Change Your Marketing Team KPIs If You Could? Receive a copy of the ANNUITAS 2019 Demand Generation Performance Survey when it becomes available by clicking here.

Survey 178

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Size Matters: Digging in to Employee Counts and Social Media Discrepancies

DiscoverOrg

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’m going to let you in on a little secret: It’s not the best way. I would know.

Six Useful Tips for Successfully Modernizing Your Small Business

Webbiquity

Guest post by Lilach Bullock. Getting a small business off the ground isn’t easy. But even after your enterprise has achieved liftoff, it can be tough to keep abreast of the latest technological innovations and remain competitive.

Should Your Business Use a Chatbot for Marketing?

Reachforce

We've been talking about trends and predictions for the digital marketing space in 2019, and one of those trends circles around chatbots. Chatbots are a type of artificial intelligence (AI) that makes it easier to answer common customer questions and can even create personalized shopping experiences.

How Deep Learning Will Drive The Future of Marketing

Marketing Insider Group

Deep learning is a subset of AI that offers innovative applications in many different areas of life and technology.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Survey: 61% of Marketers Now Publishing Content ‘Multiple Times’ Per Week

KoMarketing Associates

Although there are now more tactics that marketers can use than ever before, content marketing remains a staple, according to new research. Its efficiency and overall ROI continue to prove its worth in a field full of marketing strategies.

Survey 210

Why Using Employee Advocacy & Social Selling Will Help You Attract Buyers

ScribbleLive

Today’s buyers have higher expectations than ever before. Gone are the days of buyers being responsive to cold calls and e-mail blasts. Gone are the days of getting easy clicks on banner advertisements. Gone are the days when simply having a presence on social media was enough.

Help 173

A Look Back and Ahead at the Evolution of B2B Data: Year in Review

DiscoverOrg

I hate the word AI. But I love the concept of data-driven customer engagement. As CEO of DiscoverOrg, I have some strong opinions about data. Here’s what shook up the B2B data world in 2018 – and what I think that means for our industry in 2019.

Review 181

The 10 Most-Read Posts of 2018

Webbiquity

Happy New Year! Today we all start the adventure anew, another year of family, friendships, experience, and of course (for readers of this blog)—digital marketing.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Marketing Tools Your Business Needs in 2019

Reachforce

Year after year, new data management tools and marketing automation software pop up in the digital marketing industry.

Tools 170

The Ultimate List of Content Marketing Examples

Marketing Insider Group

It’s time for our ultimate list. Last year, we found more than 150 content marketing examples worth sharing. In 2018, we’ve found more because content marketing is an even larger discipline than it was just a year ago.

Leads and Sales Remain Top Digital Marketing Priority Over Next 12 Months

KoMarketing Associates

Marketers have had a wide array of goals associated with their digital marketing strategies in the past. However, new research shows that they remain focused on sales and leads looking ahead to the next 12 months.

Consumers Aren't As Into Personalization As You Think, and Other Survey Results

Customer Experience Matrix

I review a lot of surveys -- easily a dozen each week. Mostly they go into a big file which I mine occasionally for helpful factoids to spice up a paper or presentation. Sometimes I take a more thorough tour to look at some bigger issues. Today is one of those days.

Survey 167

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Marketing Trends to Look Out for in 2019

Act-On

Want to know how to make your marketing stand out this upcoming year? Here are 5 marketing trends you should be looking out for in 2019. Digital Marketing

Trends 161

Improving Business Productivity with Marketing Automation

Webbiquity

Guest post by Riya Sander. Marketers have access to a wide variety of business productivity tools to help them simplify their day-to-day tasks. But the vast array of marketing tools available doesn’t necessarily make their work any easier.

Our Top 2019 Marketing Automation Predictions

Reachforce

One thing we love to see when a new year starts is where our industry is headed. Digital marketing and marketing automation tools and techniques are always changing, so it's never a one-and-done research process.

SEO Ranking Factors for 2019

Marketing Insider Group

As we head into the New Year, it’s a great time to review your website and your online marketing strategy. Take some time to analyze what worked and what didn’t work over the last year, and think about your goals in terms of traffic generation and business growth over the next 12 months.

SEO 210

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Research Shows Larger Companies Have More Cohesive Digital Marketing Strategies

KoMarketing Associates

When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so.

What's Different About European CDPs?

Customer Experience Matrix

For reasons that made sense at the time, I recently interviewed myself about the CDP Institute's latest review of Europe-based CDP vendors. Here's how that went. What do you think potential CDP buyers would find the most interesting stats from this?

The Coming Customer Data Tsunami: 3 Predictions for 2019

DiscoverOrg

“Big data” is very 2012. But big data has historically referred to gobs of behavioral data. Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level.