November, 2020

10 Crucial Email Marketing Mistakes (With Tips to Avoid Them)

SendX

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary.

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BERT: Google’s New Algorithm That Promises to Revolutionize SERPs

RockContent

Google is already such an intricate part of people’s lives that many of us chat directly with it. Users type “how do I get to the market” or “when does Spring start”, as if they were naturally talking to a person.

SERP 228

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Why Content Marketing Can Deliver Better ROI Than Paid Search

Marketing Insider Group

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. SEO, PPC, email, social… the list goes on! Of course, most brands will choose a combination of several of these methods.

ROI 256

74% of Marketers Have Made Changes They Will Keep as a Result of COVID-19

KoMarketing Associates

The COVID-19 pandemic has undoubtedly changed the way marketers do business, and new research shows that many intend on keeping these alterations in place as time goes on.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Manufacturing Marketing in the Age of Industry 4.0

Industrial Marketing Today

As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.” My search yielded 192,000,000 results. Read more The post, %Manufacturing Marketing in the Age of Industry 4.0%

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More Trending

7 Types of Emails You Need to Use in Your Sales Strategy

SendX

Customers today have a wide range of options for contacting your business. From social media, live chat, phone calls, SMS, and many others. However, email remains the most popular way for customers to interact with brands.

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How to add jQuery scripts to WordPress?

RockContent

WordPress plugins and themes are part of what makes the CMS so popular, as they allow the customization and optimization of the websites hosted on the platform. However, to take full advantage of these elements, it is important to know how to add and use jQuery scripts.

Field 230

The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Content marketers shouldn’t fear Google Analytics. It’s true it provides a lot of data, which can be overwhelming. But it has some amazing nuggets of wisdom for content teams to leverage.

48% of Marketers Still Struggle with Creating a Performance Marketing Strategy

KoMarketing Associates

Performance marketing is creating new opportunities for marketers who want to optimize existing tactics, such as paid search, social, and advertising. However, new research shows that there are still numerous challenges in the way for those looking to leverage this methodology.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Manufacturing Content Marketing—What’s Ahead in 2021

Industrial Marketing Today

No, I don’t have a crystal ball. What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. I was given an advanced.

How to Boost Your ROI During a Content Drought

Webbiquity

Guest post by Nahla Davies. Obviously, no one could have predicted the coronavirus pandemic (unless you are into conspiracy theories). Terms like “remote working” and “lockdown” as well as the hashtag #WFH have become a part of our vocabulary. Social distancing is now the norm.

ROI 171

Wix Email Marketing Vs Mailchimp: Which Is Best For Your Business? [2020]

SendX

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers.

What is browser cache and how to clear it?

RockContent

If you have already done any activity such as creating a blog or website using WordPress, and needed to make any changes to a plugin or theme that it uses, probably, after doing the tests, the changes have not appeared in the browser.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why LinkedIn Ranked #1 for B2B Marketers in 2020

Marketing Insider Group

Following trends from previous years, LinkedIn once again takes the top spot for the most relied-upon social media channel for generating leads among B2B marketers.

Report: 55% of Marketers Now Focused On Campaign Effectiveness Due to COVID-19

KoMarketing Associates

Many marketers have been forced to make shifts in their strategies as a result of COVID-19, and new research suggests that they are becoming more willing to try new things in an effort to boost campaign effectiveness.

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Your Content and Social Media: What You Need to Know

B2B PR Sense

Content and social media seem like the ultimate pair -- you create content, social media helps you amplify it. Engagement on social media boosts brand awareness, brand authority, and even website traffic.

Looking for Ways to Improve Your SaaS Product Marketing Skills?

Tomorrow People

Better position yourself to deliver essential benefits to the business. Imagine you’re asked to define “SaaS product marketing.” Would you rate the task as hard or easy? Before sitting down to write this, I might have said it was easy.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The Future of Email Marketing in 2021 & Beyond (Trends that Matter)

SendX

A lot of folks believe that email is dead. With the increased use of chatbots, social media platforms, etc., the assumption is that email's place has been overtaken. However, this assertion, and the assumption it is based on, is wrong.

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How many WordPress plugins should you install?

RockContent

How many WordPress plugins should you install? Once WordPress is a robust software, no matter what you want for your site, you can do that with code extensions. So, if the feature is not available by default, there certainly is a plugin for that. Plugins add functionalities to WordPress.

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7 Ideas to Drive Employee Engagement During Difficult Times

Marketing Insider Group

How can your Company Engage Employees During Difficult Times? The COVID-19 crisis has forced millions of employees to work from home, with no immediate end in sight.

6 LinkedIn Ad Features We Are Thankful For In 2020

KoMarketing Associates

It’s that time of year again! This rollercoaster ride of a year has had so many ups and downs, it hard to believe that we are already in the season where thankfulness reigns supreme.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Embrace the Zero When You Don’t Have the Data

Measure Up Marketing

We hear a number of reasons for why performance target-setting efforts grind to halt. Among the most frequent is the lack of data or lack of confidence in the data. While it is always better to have data or better data, our suggestion is to embrace the zero!

How to Effectively Save Your Tech Business Thousands of Dollars In the Next Year

Webbiquity

Guest post by Lexie Lu. Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients.

6 Surefire Strategies to Improve Your Bulk Email Campaign Performance

SendX

From social media, to display ads, to mobile app ads, to video ads, we have seen multiple marketing channels become extremely popular and widely used in recent years.

How to prepare the technical aspects of your website for Black Friday

RockContent

It is already part of the American culture: save the day after Thanksgiving to enjoy the discounts available on the famous Black Friday.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.