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Useful but impractical, handy but unwieldy, and trusty but untrustworthy, spreadsheets can be a polarizing tool for marketing management. On the one hand, most marketing leaders have always used spreadsheets—it’s understandably what they’re accustomed to using, so why rock the boat? MORE
Email is something that has become so common we hardly think about it anymore. Yet many things about these services matter, especially in a business context. Since it’s part of your brand, should you host your email? MORE
Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. MORE
One of the instances that tend to annoy any digital marketer is when their emails get blocked. You can spend a lot of money setting up and targeting your buyers, but blocked emails can cause these costs to shoot up and be a point of contention between you and your marketing team. MORE
B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. Now, new research indicates that the one they use most often also tops the list of most important platforms among social media marketers. MORE
Stories have incredible power. They shape our feelings, our thoughts, how we perceive the world and are perceived in the world. And sometimes they keep us stuck in a rut, blind to new facts and fresh potential. I was struck by the power of stories when I interviewed Hunter Lovins recently. MORE
Although marketers are becoming more aware of the importance of the customer experience (CX), new research indicates that many are still struggling with the performance and outcomes of their investments in this area. MORE
In 2020, many companies found themselves taking their in-person conferences and events virtual. Netchex, a leading HR payroll software provider, had hosted their Netconnect user conference in-person in New Orleans since 2012 and, after a hiatus in 2019, needed to take their event online. MORE
In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a la Snapchat. The announcement was almost humorous and overly blunt in nature. To be 100 percent transparent, I never used Fleets. MORE
As B2B marketers continue to target multiple key objectives, new research indicates that customer engagement and experience remain at the top of the list. MORE
Two-thirds of all the people on earth own a mobile phone. 60% have Internet access. And 54% (4.2 billion) are active social media users. Those are just a few of the findings from the just-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. MORE
The US economy is finally coming up for air. States that imposed lockdowns for the COVID-19 pandemic started lifting restrictions on businesses and public spaces in May 2021, and many major cities have reopened. However, as the New York Times observes, “it’s a weird moment for the US economy.”. MORE
In a year where just about nothing was predictable, consumers actually were. Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed. MORE
Sales reps and marketers that use ZoomInfo and Microsoft Dynamics 365 are about to see their day-to-day lives get easier thanks to a new collaboration between the two companies. At the heart of this relationship is a new ZoomInfo application for Dynamics 365. MORE
Nearly 250 billion emails are exchanged every day over the internet. Some get high reads and clicks, while some go in the spam and trash. So, you better know how tough the competition is to stay ahead in the digital world and lead with the highest rate of subscribers. MORE
As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift. MORE
Digital marketing is a revolutionary way for companies, big and small, to market their wares to consumers. From endless options to scalable budgets, digital marketing has transformed the way companies present themselves to consumers. . MORE
The essential principles driving product-focused strategies at leading B2B SaaS companies. Product-Led Growth: A Winning Strategy. MORE
Investing in marketing technology, also known as martech, has not always been a top priority for companies. However, as their marketing teams continue to evolve, there is an increasing interest in this resource to drive revenue and achieve key objectives. MORE
Imagine you’re a consumer on the hunt for a new pair of sneakers. You’ve done some Google searching and scrolled through your favorite brands on Instagram. You’ve even added an item to your cart on a handful of websites, but haven’t yet pulled the trigger. MORE
In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Do everything else right (message, offer, creative, etc.), the experts told us, and, if you’re sending to the wrong people, it’s all for nought. MORE
Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies. MORE
Every minute, about five hours of content makes its way to YouTube. And within the next few years, the Internet is expected to expand considerably from a usage standpoint. In light of this reality, plenty of entrepreneurs have become full-blown content creators. Their roles vary. MORE
When people hear the terms augmented reality (AR) and virtual reality (VR) their minds tend to think futuristically. But the truth is, AR and VR content is here — and it’s not even new. MORE
The importance of landing pages for industrial lead generation cannot be overstated. That’s where conversions happen—visitors turn into leads. Landing pages are where your visitors first land from a marketing campaign or a social. MORE
When it’s time to build a technology stack, sales teams are faced with hundreds of solutions that offer lofty promises of automation, efficiency, and higher revenue. MORE
Industrial Marketing Today
JULY 20, 2021
The importance of landing pages for industrial lead generation cannot be overstated. That’s where conversions happen—visitors turn into leads. Landing pages are where your visitors first land from a marketing campaign or a social.
Marketing Insider Group
JULY 6, 2021
Nearly 4 billion people are on social media around the world, so it makes sense that brands are turning to social media as a core part of their digital marketing strategies.
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Zoominfo
JULY 12, 2021
Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine.
Hive9
JULY 20, 2021
Useful but impractical, handy but unwieldy, and trusty but untrustworthy, spreadsheets can be a polarizing tool for marketing management. On the one hand, most marketing leaders have always used spreadsheets—it’s understandably what they’re accustomed to using, so why rock the boat?
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With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.
SendX
JULY 23, 2021
Email is something that has become so common we hardly think about it anymore. Yet many things about these services matter, especially in a business context. Since it’s part of your brand, should you host your email?
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Tomorrow People
JULY 21, 2021
As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift.
Marketing Insider Group
JULY 27, 2021
When people hear the terms augmented reality (AR) and virtual reality (VR) their minds tend to think futuristically. But the truth is, AR and VR content is here — and it’s not even new.
Zoominfo
JULY 8, 2021
Sales reps and marketers that use ZoomInfo and Microsoft Dynamics 365 are about to see their day-to-day lives get easier thanks to a new collaboration between the two companies. At the heart of this relationship is a new ZoomInfo application for Dynamics 365.
Webbiquity
JULY 13, 2021
Two-thirds of all the people on earth own a mobile phone. 60% have Internet access. And 54% (4.2 billion) are active social media users. Those are just a few of the findings from the just-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite.
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When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.
SendX
JULY 1, 2021
Imagine you’re a consumer on the hunt for a new pair of sneakers. You’ve done some Google searching and scrolled through your favorite brands on Instagram. You’ve even added an item to your cart on a handful of websites, but haven’t yet pulled the trigger.
KoMarketing Associates
JULY 27, 2021
B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. Now, new research indicates that the one they use most often also tops the list of most important platforms among social media marketers.
Tomorrow People
JULY 21, 2021
The essential principles driving product-focused strategies at leading B2B SaaS companies. Product-Led Growth: A Winning Strategy.
Marketing Insider Group
JULY 26, 2021
In a year where just about nothing was predictable, consumers actually were. Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed.
Advertisement
This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.
Biznology
JULY 6, 2021
Stories have incredible power. They shape our feelings, our thoughts, how we perceive the world and are perceived in the world. And sometimes they keep us stuck in a rut, blind to new facts and fresh potential. I was struck by the power of stories when I interviewed Hunter Lovins recently.
Zoominfo
JULY 27, 2021
The US economy is finally coming up for air. States that imposed lockdowns for the COVID-19 pandemic started lifting restrictions on businesses and public spaces in May 2021, and many major cities have reopened. However, as the New York Times observes, “it’s a weird moment for the US economy.”.
SendX
JULY 13, 2021
Nearly 250 billion emails are exchanged every day over the internet. Some get high reads and clicks, while some go in the spam and trash. So, you better know how tough the competition is to stay ahead in the digital world and lead with the highest rate of subscribers.
KoMarketing Associates
JULY 21, 2021
Although marketers are becoming more aware of the importance of the customer experience (CX), new research indicates that many are still struggling with the performance and outcomes of their investments in this area.
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Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.
The Point
JULY 27, 2021
In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Do everything else right (message, offer, creative, etc.), the experts told us, and, if you’re sending to the wrong people, it’s all for nought.
Marketing Insider Group
JULY 12, 2021
Digital marketing is a revolutionary way for companies, big and small, to market their wares to consumers. From endless options to scalable budgets, digital marketing has transformed the way companies present themselves to consumers. .
Influitive
JULY 8, 2021
In 2020, many companies found themselves taking their in-person conferences and events virtual. Netchex, a leading HR payroll software provider, had hosted their Netconnect user conference in-person in New Orleans since 2012 and, after a hiatus in 2019, needed to take their event online.
Zoominfo
JULY 12, 2021
When it’s time to build a technology stack, sales teams are faced with hundreds of solutions that offer lofty promises of automation, efficiency, and higher revenue.
Advertisement
Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.
SendX
JULY 9, 2021
One of the instances that tend to annoy any digital marketer is when their emails get blocked. You can spend a lot of money setting up and targeting your buyers, but blocked emails can cause these costs to shoot up and be a point of contention between you and your marketing team.
KoMarketing Associates
JULY 14, 2021
Investing in marketing technology, also known as martech, has not always been a top priority for companies. However, as their marketing teams continue to evolve, there is an increasing interest in this resource to drive revenue and achieve key objectives.
Biznology
JULY 28, 2021
In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a la Snapchat. The announcement was almost humorous and overly blunt in nature. To be 100 percent transparent, I never used Fleets.
Marketing Insider Group
JULY 14, 2021
Every minute, about five hours of content makes its way to YouTube. And within the next few years, the Internet is expected to expand considerably from a usage standpoint. In light of this reality, plenty of entrepreneurs have become full-blown content creators. Their roles vary.
Advertisement
Veteran B2B loyalty marketers know that the reward redemption experience in any program is often governed by a strange two-headed phenomenon commonly referred to as The Gemini Effect. Find out more about how to maximize the effectiveness of your customer or channel partner incentive programs from industry leader Reward Paths.
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