September, 2017

B2B Marketers Are Buying Customer Data Platforms. Here's Why.

Customer Experience Matrix

I’m currently drafting a paper on use of Customer Data Platforms by B2B SaaS marketers. The topic is more intriguing than it sounds because it raises the dual questions of why CDPs haven’t previously been used much by B2B SaaS companies and what's changed.

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Content Marketing 2017: Top 200 Global Influencers

Onalytica B2B

With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly debated topics and who the key influencers are.

Trending Sources

Disappointed with your content marketing? Discover the challenges keeping B2B marketers from achieving differentiation and how to fix them.

Tomorrow People

How does differentiation apply to content marketing and what’s stopping you getting attention in a crowded B2B landscape? Well, quite a lot… Read on and find out what’s holding most marketers back and what they can do about it. b2b promotional campaigns

Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

More Trending

Influencer Marketing: How to Identify Your Target Influencers

Onalytica B2B

Last week, we covered how you can outline your influencer marketing strategy. This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer Relationship Management.

Why Differentiation is Crucial for Content Marketers in 2017

Tomorrow People

50% of B2B content marketers are doing the same or worse than their competitors — and that’s by their own admission. Make sure you’re not one of them…. b2b promotional campaigns

How Does Social Selling Tie Into B2B Marketing?

KoMarketing Associates

According to Hootsuite, social selling is the practice of “using social networks to find, connect with, understand, and nurture sales prospects. When done correctly, social selling is essentially making it a priority to connect with current and future customers in a meaningful way. When we look at our purpose as marketers, it is quite the same: we want to create meaningful connections with our audience on as many viable platforms that we can.

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5 Things About Email Marketing Your Boss Will Want To Know

Modern Marketing

An email marketing strategy always needs approval from the boss to ensure it is in line with the company's overall strategy, delivers on key objectives, and fits the marketing budget.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Why the content marketing future is NOT in video content

grow - Practical Marketing Solutions

By Mark Schaefer. A friend and I were recently discussing the many forecasts of video content taking over the internet. “I don’t see it,” he said. “Personally I am not a big video content consumer.

7 Core Skills Every Digital Marketer Will Need to Master Beyond 2017

B2B Marketing Insider

As a marketer, you’re no doubt aware of the constant changes the world of digital marketing is experiencing. You’re also probably well aware of how these big changes force marketers to constantly adapt and add new skills to their marketing stack. That’s why it’s essential for marketers to have the ability to adapt to new […]. The post 7 Core Skills Every Digital Marketer Will Need to Master Beyond 2017 appeared first on Marketing Insider Group. Marketing Strategy

Influencer Marketing: How to Create Your Strategy

Onalytica B2B

Last month, I co-authored a white paper called The Definitive Practical Guide to Influencer Relationship Management. So far we’ve covered what influencer marketing is and why you should be doing it , and provided clarity on how you can set your influencer marketing objectives.

Should businesses use LinkedIn groups or Slack for prospecting? Part 2

Biznology

In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn , which is closing its groups. More about Slack here: SLACK COMMUNITIES I LOVE.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

7 Essential Steps In Developing A B2B Social Media Strategy

KoMarketing Associates

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent of their marketing budget on social media, they expect to increase this percentage to 12.9 percent over the next 12 months. Furthermore, B2B CMO’s foresee social media spending rising to 18.5

Why Empathy Is Necessary for a Customer-Centric Strategy

Modern Marketing

Sarah is a successful marketing manager, someone who snaps alert with the alarm, happy to see the day dawn, eager to put into action that new content strategy for convincing an unsuspecting group of buyers to make the leap with her company’s product.

3 Timeless tips for selling your online product in an overcrowded market

grow - Practical Marketing Solutions

By Mars Dorian, {grow} Contributing Columnist. The Internet has allowed us to reach millions of customers, but that led to a side effect many fear: how do you sell a (digital) product in an overcrowded market?

The Top Marketing Challenges in The Engagement Economy [Research]

B2B Marketing Insider

A new global study released by Marketo and the independent research firm, Illuminas, reveals the biggest challenges marketers face on their quest for successful, brand-sustaining engagement. We may be years into the Engagement Economy – ‘a new era where everyone and everything is connected’ – but that doesn’t mean marketers are pulling off the right […]. The post The Top Marketing Challenges in The Engagement Economy [Research] appeared first on Marketing Insider Group. Content Marketing

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

What Marketers Can Learn from the Experiential Art Craze

Content Standard

For weeks, I tried to score tickets to the experiential art event of the year in Washington, DC. I failed miserably. Released in limited batches once a week, the free tickets to “ Yayoi Kusama: Infinity Mirrors ” at the Hirshhorn Museum disappeared in seconds.

Balancing SEO and PPC to Maximize Search Results

Webbiquity

Guest post by Max DesMarais. Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. However, there is one pitfall to all the hard work that goes into ranking at the top organically. That pitfall is paid search. With pretty minimal effort and investment, competitors can start driving traffic from the same keywords you spent months attempting to rank for.

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How To Visualize Your Marketing Attribution Data In PowerBI

bizible

At Bizible we focused on building a product that can deliver great data. Great data is relevant, accurate, and precise. But what about great design? After ensuring data is reproducible and accurate many marketers begin to focus on the best way to communicate new information.

You Had a Great Event. Now What?

LeanData

The fall conference season is about to kick into high gear. That’s important at LeanData because, like many B2B technology companies, we see trade shows as a huge part of our Demand Generation strategy. And the biggest event of all is looming in November — Dreamforce.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

30 Books to Help Make You a Better Marketer

Modern B2B Marketing

It’s that time of year! Leaves are starting to turn, the days are getting shorter, pumpkin spice everything has infiltrated the consumables marketplace, and syllabi are in the hands of many students as school is back in session!

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3 Skills Every Hybrid Marketer Must Master

B2B Marketing Insider

As years pass and marketing channels evolve, marketers are held to an even higher standard. The good old days when marketing professionals were labeled as working in either “accounts” or “creative” are gone. Today, agency and in-house marketers alike are required to employ more integrated marketing tactics to meet the needs of our fast-paced, consumer-driven world. […]. The post 3 Skills Every Hybrid Marketer Must Master appeared first on Marketing Insider Group. Marketing Strategy

Interactive Content Is Saving Financial Services Marketing

Content Standard

I recently told my family that if I should ever go missing, the first place they should look for me is under a pile of email newsletters.

Change or Transformation: What is it You Really Want?

Type A Communications

September 5, 2017 by Boudewijn Roubroeks I see a misconception when people/organizations are talking about change and transformation. Both terms are mixed up. Sometimes they say they want a transformation. read more. Change Management Purpose Boudewijn Roubroeks change The Thrive Transformation

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Should I Quit My Job? 9 Signs It's Time

Hubspot

And that’s actually pretty great. None of us will be happy in our careers every day of every year. If that’s what you’re looking for, good luck. But you should find satisfaction in the work you do regularly.

Everything you need to know about offline marketing

Biznology

We usually write about digital marketing around here, but I was surprised at the articles that we’ve collected around offline marketing over the years.

5 Important LinkedIn Updates for Marketing Professionals

Modern B2B Marketing

LinkedIn , as many of you know, is the world’s largest professional network on the internet, and is striving to keep it that way. To stay the course, LinkedIn has been quickly improving its product and adding new features.

The secret reason your blog comments are down

grow - Practical Marketing Solutions

By Mark Schaefer. The number of comments I’m receiving on my blog has been in sharp decline for the last three years. And I don’t care. Today I’m going to tell you why. Content on the rise. First, let’s go through the facts of the situation.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.