March, 2019

An Open Letter to Public Relations Professionals

B2B PR Sense

Dear PR Professionals: PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion. Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable.

6 Creative Ways to Recycle Your Content

Marketing Insider Group

Let’s face it. Coming up with new ideas for content can be a struggle. We are so entrenched in our work and our specific industries that the topics that matter begin to fade from view and new concepts may start to feel like we’ve already been there, done that.

The Entrepreneur Interview Series #6: Loring Kaveney, WorkOutLoud

Webbiquity

Your best customers can also be your best marketers, best customer support resources, and best sources of input to your product roadmap—if you give them the right environment for engagement.

Survey: B2B Marketers Expect Budgets to Rise within the Next 12 Months

KoMarketing Associates

As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly. The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5

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6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

DiscoverOrg

Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with “its always been hard.” There are just different challenges today.

Email 195

More Trending

Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto. Beyond that, it's often missing a solid foundation.

Why You Need to Share Your Brand’s Story

Marketing Insider Group

Imagine that you’re on a first date. Okay, we know it can be a little nerve-wracking, but stay with us. Think of everything you do on a first date: There may be some nervous laughter, some playful banter, telling of jokes. But most importantly, it’s you divulging information about yourself.

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Author Interview: Joe Contrera, Extraordinary Results

Webbiquity

What makes a leader truly effective? It’s question that’s been at the center of conferences, workshops, blogs, and MBA courses for decades, and a topic of books and debates for centuries. The most effective leaders guide others rather than command them.

Review 221

Survey: 97% of Marketers Seeing an Improvement in Performance with Data Use

KoMarketing Associates

As marketers collect more data on prospects and customers, new research indicates that they are seeing an overall improvement in their performance when they put this information to use.

Survey 205

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Email Deliverability 101: Everything You Need to Know About Email Bounce Backs

Act-On

Email bounce backs result in poor email reputation and decimate deliverability. Learn more about email bounce backs and how to prevent them in our latest blog. Corporate Email

Uncover New Revenue Streams with Marketing Data

Reachforce

What is the main goal with any business? The bottom line is to generate more revenue, right? That's what maintains a business, keeps it afloat, and helps it to grow and invest in even more sales and marketing initiatives. marketing data

Prediction: Successful Marketers Treat Sales as Clients and Partners

Kaon

This article originally was published by MarTech Series, “ Prediction Series 2019: Interview with Joshua Smith, CTO and Founder, Kaon Interactive “ (February 11, 2019). Tell us about how dramatically your role evolved in 2018 with marketing and sales technologies.

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A Content Marketer’s Guide to Finding Engaging Images

Marketing Insider Group

“A picture is worth a 1000 words.” This old English idiom refers to the notion that a complex idea can be conveyed far more effectively with an image than with a description. Perhaps nowhere is this more true than in content marketing.

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

Seven Tips for Hiring An SEO Freelancer

Webbiquity

Guest post by Cynthia Madison.

SEO 209

Report: Marketers Continue to Maintain Relationships with Customers via Email

KoMarketing Associates

New research suggests that marketers are still finding success with email marketing, despite some of the complaints they may receive from subscribers early on in the process.

Co-Marketing Relationship Guaranteed to Expand Your Reach

Act-On

Co-marketing opportunities enable you to reach larger audiences and compel your target customers to engage with your brand in ways you never imagined. Content

Finding the Path to Tech Stack Success

Reachforce

Although you may not be entirely familiar with the term tech stack, it's more than likely that your company still has some kind of tech stack in place. Every marketing team needs some kind of technology to help generate leads, nurture them, segment them out, score them, and more.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

People, Process, and Technology Working Together: Keys to Marketing Automation Success

Modern Marketing

Marketing automation success comes from finding the right person to lead marketing automation through to how to get all the marketing team to adopt automation.

How Technology Can Optimize Your B2B Content Marketing Strategy

Marketing Insider Group

When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional methods of lead generation.

The Entrepreneur Interview Series #7: Lief Larson, Salesfolks

Webbiquity

Ecommerce is great for everyday purchases. But where do you turn for help with a big-ticket buying decision that is anything but “everyday”? One entrepreneur has a new answer.

Expert Insight: Millennials Show More Eagerness to Connect with Businesses, But Why? [Interview]

KoMarketing Associates

Visual Objects recently conducted a survey of 537 social media users to learn how they prefer to contact companies and forge a relationship with these businesses, and the results were surprising.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Benefits of Marketing Automation for Insurers

Act-On

Insurance companies in all verticals have diverse audience segments that require highly tailored and customized messaging to generate, nurture, and convert leads in a multi-channel marketing ecosystem.

Achieve Marketing and Sales Alignment with Your Martech Stack

Reachforce

There are two types of companies. Some companies' sales and marketing teams work together seamlessly and are able to create processes together that streamline the buyer's journey to increase lead generation and conversions. Other companies don't.

Why Email Is Still the King of Customer Engagement

Modern Marketing

So many things were supposed to make email obsolete: Facebook, Slack, mobile push—even RSS was once talked about as an email-killer. It turns out that pronouncing email dead is simply a common marketing ploy rather than any kind of market reality.

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Technology Content Marketing Challenges Revealed [CMI Research]

Marketing Insider Group

The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

By Peter Caputa. I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’re a leader in their field and they have a good number of recruiters working for them.

Better Together: How to Improve B2B Lead Quality with SEO and PPC

KoMarketing Associates

Pop quiz: Which is better for B2B lead generation? A) Pay per click search advertising. B) Search engine optimization. C) Both. And the answer is…. C) Both. PPC and SEO both have their strengths and weaknesses, and you can use them independently.

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How to Use Executive Leadership Changes to Time Sales Outreach

DiscoverOrg

When asked why leadership changes matter, DiscoverOrg CRO Patrick Purvis likes to tell this story: “In 2012, Salesforce closed a legendary estimated $140 million deal with State Farm. At the time, it was one of the largest single sales in Salesforce history.