September, 2019

My Top 3 Content Marketing Case Studies

Marketing Insider Group

While innovation and thinking outside the box are important for success in marketing, there’s no need to reinvent the wheel every time. By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy.

The Top 50 Content Marketing SaaS Companies on Twitter

Webbiquity

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. The smartest vendors know how to use the unique features of both platforms to their full advantage.

PR Strategy: What You Need to Know About Earned and Owned Media

B2B PR Sense

For years, certain assumptions have dominated PR strategy and tactics. It's handed-down wisdom, for instance, that top tier media pack more wallop than trade media. But is that really true? What are common misconceptions that people have about their PR tactics?

PR 221

Study: Marketers Still Face Challenges with Strategic Social Media Marketing

KoMarketing Associates

Many marketers are turning to social media to appeal to their target audience, but new research shows they still face a number of challenges when it comes to strategizing and implementing this tactic.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Business Case for Marketing Automation

Act-On

Learn how marketing automation can improve your marketing team’s efficiency and performance and drive ROI across your organization. Marketing Automation Sales and Marketing Alignment

Case 165

More Trending

8 Steps to Create a Great Marketing Plan for Your Event

Marketing Insider Group

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself.

Plan 235

Five Actionable Tips for Growing a Successful Startup Business on a Budget

Webbiquity

Guest post by Bill Acholla. Thanks to the proliferation of inexpensive, simple-to-use online software for accounting , human resources , customer service , and other common business functions, it’s never been easier for smart, ambitious individuals to start their own companies.

How to Leverage AI in PR for Amazing Results

B2B PR Sense

Artificial intelligence, or AI, is nothing new. If you've been working around PR and marketing, you no doubt already use it to some degree. But what is on the horizon for this technology -- and how should brands use AI in PR to drive results?

PR 201

Marketers Still Have Progress to Make When it Comes to Implementing Personalization Efforts

KoMarketing Associates

Although some marketers are already seeing positive results from focusing on personalization efforts, new research suggests that many of them are still in the developmental stages of making personalization a top priority within their company.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How to Grow Your Email Marketing List

Act-On

In this blog, we discuss three proven methods for growing an email marketing list organically — as well as the most costly mistake you can make. Demand and Lead Generation Email Marketing

List 154

Now Is the Time for Video Content

Modern Marketing

In partnership with Convince and Convert , we bring you On the Fly —a new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.

Video 229

How to Save Your Digital Marketing Strategy

Marketing Insider Group

You shouldn’t develop your digital marketing strategy with a “set it and forget it” mentality. Your business must evolve over time to keep up with advances in technology and changing consumer habits, and the same is true for your digital marketing strategy.

How to Market a Startup, Part 1: Branding, Customer, and Messaging

Webbiquity

Most startup founders aren’t marketing professionals. But there are a few things about marketing that are vital to understand in order to be successful. Entrepreneurs emerge from a wide variety of backgrounds. In the technology sector, they are most often software developers or engineers.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

5 Thought Leadership Trends That Will Impact Your Strategy

B2B PR Sense

Thought leadership is a tested concept that works. But the tactics behind this strategy have changed. So what should you know about thought leadership as it is today? Let's look at the top thought leadership trends that impact strategy and how you need to respond to these trends.

Trends 161

Expert Insight: The Role of Budget in Achieving Key Marketing Objectives [Interview]

KoMarketing Associates

The majority of marketers are confident that they will reach their main objectives in the calendar year, but despite this fact, new research suggests that their budget is still holding them back from exceeding expectations.

Budget 169

The Importance of Customer Obsession in Product Development

Act-On

Act-On’s Chief Product Officer explains why customer experience optimization plays a key role in product development. Customer Journey Customer Marketing

4 Automation Tools to Save You Time

Biznology

While a backlog of emails can ignite stress, have no fear—you are not alone. Email automation platforms are key to sustain a growing business. Today, email automation tools are designed to simplify the email process and help you save much-needed time.

Tools 143

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

4 Content Distribution Strategies That Make Web Traffic Soar

Marketing Insider Group

According to Hubspot, Content Marketing costs 62% less than traditional marketing. But it still takes time to produce. And, as they say, time is money. Make every piece of content that you write, photograph, or film count.

All About Tech Bars in Higher Ed

Webbiquity

Guest post by Sophia Sanchez. What is the raison d’etre of a tech bar on a college campus? The tech bar exists to help people on campus with their tech problems. Yes, it is that simple.

How to Get Off an Email Blacklist, and Stay Off

Modern Marketing

Having your email IP address or domain added to an email blacklist can seriously affect your deliverability, and therefore the profitability of your email program. This is doubly true if you’re blacklisted during one of your key selling seasons.

Email 199

Report: 34% of Marketers Say Their Company Only Analyzes 20% of Available Customer Data

KoMarketing Associates

Many marketers have a large amount of data at their fingertips, but new research suggests that they are not extracting as much valuable information from it as possible.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

What’s Wrong With Duplicate Content? A Beginner’s Overview

Act-On

In this blog, we take a look at what constitutes “duplicate content,” how it can damage your SEO efforts, and how to repurpose content the right way. Content Marketing Web

SEO 130

Innovation Security in the Age of Hacking

Biznology

In September 2016, Verizon was in talks with Yahoo! about their anticipated acquisition when Yahoo! was obliged to announce that it had been the victim of the biggest data breach in history (that we know of) in 2014.

Aging 145

Why Do We Write So Much About Employee Engagement?

Marketing Insider Group

Most employees feel desperately disengaged from their work. How can your company enjoy marketing success with such low levels of employee engagement? Corporate wellness consultant Naz Beheshti put it best.

What We Learned at Content Marketing World 2019: Producing Engaging Content is the #1 Challenge

ScribbleLive

Another year, another amazing Content Marketing World conference in Cleveland. This year, we decided to take a new approach and gather audience data using an interactive solution assessment at the ScribbleLive booth in exchange for our super swanky mini Etch-A-Sketch.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).