INDUSTRY INSIGHTS YOUR PEERS ARE READING
Preliminary Findings from the ANNUITAS 2019 Demand Generation Performance Survey. Would You Change Your Marketing Team KPIs If You Could? Receive a copy of the ANNUITAS 2019 Demand Generation Performance Survey when it becomes available by clicking here. MORE
“Big data” is very 2012. But big data has historically referred to gobs of behavioral data. Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. MORE
Want to know how to make your marketing stand out this upcoming year? Here are 5 marketing trends you should be looking out for in 2019. Digital Marketing MORE
Year after year, new data management tools and marketing automation software pop up in the digital marketing industry. MORE
For reasons that made sense at the time, I recently interviewed myself about the CDP Institute's latest review of Europe-based CDP vendors. Here's how that went. What do you think potential CDP buyers would find the most interesting stats from this? MORE
In marketing, it's always important to take a look at your progress to ensure you're marketing your company successfully and generating results. If you don't review your marketing data each month and year, you'll never really know how your content and campaigns are doing. data management MORE
If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’m going to let you in on a little secret: It’s not the best way. I would know. MORE
Marketers have had a wide array of goals associated with their digital marketing strategies in the past. However, new research shows that they remain focused on sales and leads looking ahead to the next 12 months. MORE
As we head into the New Year, it’s a great time to review your website and your online marketing strategy. Take some time to analyze what worked and what didn’t work over the last year, and think about your goals in terms of traffic generation and business growth over the next 12 months. MORE
Artificial intelligence has already made a huge difference in how brands interact with consumers and how marketing strategies are managed. MORE
I review a lot of surveys -- easily a dozen each week. Mostly they go into a big file which I mine occasionally for helpful factoids to spice up a paper or presentation. Sometimes I take a more thorough tour to look at some bigger issues. Today is one of those days. MORE
Today’s buyers have higher expectations than ever before. Gone are the days of buyers being responsive to cold calls and e-mail blasts. Gone are the days of getting easy clicks on banner advertisements. Gone are the days when simply having a presence on social media was enough. MORE
Guest post by Riya Sander. Marketers have access to a wide variety of business productivity tools to help them simplify their day-to-day tasks. But the vast array of marketing tools available doesn’t necessarily make their work any easier. MORE
Although there are now more tactics that marketers can use than ever before, content marketing remains a staple, according to new research. Its efficiency and overall ROI continue to prove its worth in a field full of marketing strategies. MORE
Guest post by Lilach Bullock. Getting a small business off the ground isn’t easy. But even after your enterprise has achieved liftoff, it can be tough to keep abreast of the latest technological innovations and remain competitive. MORE
Previous research has suggested that sales and marketing alignment can help both teams with achieving their top priorities, but does this still ring true? MORE
I hate the word AI. But I love the concept of data-driven customer engagement. As CEO of DiscoverOrg, I have some strong opinions about data. Here’s what shook up the B2B data world in 2018 – and what I think that means for our industry in 2019. MORE
One thing we love to see when a new year starts is where our industry is headed. Digital marketing and marketing automation tools and techniques are always changing, so it's never a one-and-done research process. MORE
Happy New Year! Today we all start the adventure anew, another year of family, friendships, experience, and of course (for readers of this blog)—digital marketing. MORE
More customers are demanding a personalized experience when they work with marketers. However, marketers still face several barriers when it comes to customizing the buyer experience, according to new research. MORE
I get asked these questions every year: what are the best marketing conferences? Which marketing events are “must-attend?” And, “if I can only go to one marketing conference, which one should I chose?” But first, I think we need to understand why we go to marketing events in the first place? MORE
It’s time for our ultimate list. Last year, we found more than 150 content marketing examples worth sharing. In 2018, we’ve found more because content marketing is an even larger discipline than it was just a year ago. MORE
As business buyers get more challenging to reach—thanks to email filters, ad blockers, and caller ID—influencer marketing is becoming more popular as a way to break through the clutter and connect with these hard-to-reach buyers. MORE
The CDP industry had a great 2018, growing by 60% and reaching $740 million revenue, according to the CDP Institute’s just-released Industry Update (click here to download ). The industry added 29 vendors and 2,653 employees, slightly more than the 26 vendors and 2,233 employees added in 2017. MORE
Deep learning is a subset of AI that offers innovative applications in many different areas of life and technology. MORE
Are there differences selling to men and women in a B2B sales process? That was the question we set out to discover. My husband and I are avid remodelers, which means I’ve spent a lot (A LOT) of time at Home Depot and Lowe’s over the last 15 years. MORE
We've been talking about trends and predictions for the digital marketing space in 2019, and one of those trends circles around chatbots. Chatbots are a type of artificial intelligence (AI) that makes it easier to answer common customer questions and can even create personalized shopping experiences. MORE
When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so. MORE
Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing. MORE
Industrial Marketing Today
JANUARY 11, 2019
Understanding the mindset of industrial buyers is important if you market to engineers and technical professionals. There are plenty of research reports published on buyer personas and the buying habits of consumers, but they focus mainly on B2C marketing.
Marketing Insider Group
JANUARY 7, 2019
Artificial intelligence has already made a huge difference in how brands interact with consumers and how marketing strategies are managed.
KoMarketing Associates
JANUARY 22, 2019
Previous research has suggested that sales and marketing alignment can help both teams with achieving their top priorities, but does this still ring true?
Customer Experience Matrix
JANUARY 1, 2019
The CDP industry had a great 2018, growing by 60% and reaching $740 million revenue, according to the CDP Institute’s just-released Industry Update (click here to download ). The industry added 29 vendors and 2,653 employees, slightly more than the 26 vendors and 2,233 employees added in 2017.
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Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.
DiscoverOrg
JANUARY 15, 2019
Are there differences selling to men and women in a B2B sales process? That was the question we set out to discover. My husband and I are avid remodelers, which means I’ve spent a lot (A LOT) of time at Home Depot and Lowe’s over the last 15 years.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Reachforce
JANUARY 2, 2019
In marketing, it's always important to take a look at your progress to ensure you're marketing your company successfully and generating results. If you don't review your marketing data each month and year, you'll never really know how your content and campaigns are doing. data management
Marketing Insider Group
JANUARY 8, 2019
I get asked these questions every year: what are the best marketing conferences? Which marketing events are “must-attend?” And, “if I can only go to one marketing conference, which one should I chose?” But first, I think we need to understand why we go to marketing events in the first place?
KoMarketing Associates
JANUARY 10, 2019
More customers are demanding a personalized experience when they work with marketers. However, marketers still face several barriers when it comes to customizing the buyer experience, according to new research.
ANNUITAS
JANUARY 7, 2019
Preliminary Findings from the ANNUITAS 2019 Demand Generation Performance Survey. Would You Change Your Marketing Team KPIs If You Could? Receive a copy of the ANNUITAS 2019 Demand Generation Performance Survey when it becomes available by clicking here.
Advertisement
Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!
DiscoverOrg
JANUARY 22, 2019
If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’m going to let you in on a little secret: It’s not the best way. I would know.
Webbiquity
JANUARY 15, 2019
Guest post by Lilach Bullock. Getting a small business off the ground isn’t easy. But even after your enterprise has achieved liftoff, it can be tough to keep abreast of the latest technological innovations and remain competitive.
Reachforce
JANUARY 22, 2019
We've been talking about trends and predictions for the digital marketing space in 2019, and one of those trends circles around chatbots. Chatbots are a type of artificial intelligence (AI) that makes it easier to answer common customer questions and can even create personalized shopping experiences.
Marketing Insider Group
JANUARY 16, 2019
Deep learning is a subset of AI that offers innovative applications in many different areas of life and technology.
Advertisement
Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
KoMarketing Associates
JANUARY 18, 2019
Although there are now more tactics that marketers can use than ever before, content marketing remains a staple, according to new research. Its efficiency and overall ROI continue to prove its worth in a field full of marketing strategies.
ScribbleLive
JANUARY 8, 2019
Today’s buyers have higher expectations than ever before. Gone are the days of buyers being responsive to cold calls and e-mail blasts. Gone are the days of getting easy clicks on banner advertisements. Gone are the days when simply having a presence on social media was enough.
DiscoverOrg
JANUARY 8, 2019
I hate the word AI. But I love the concept of data-driven customer engagement. As CEO of DiscoverOrg, I have some strong opinions about data. Here’s what shook up the B2B data world in 2018 – and what I think that means for our industry in 2019.
Webbiquity
JANUARY 1, 2019
Happy New Year! Today we all start the adventure anew, another year of family, friendships, experience, and of course (for readers of this blog)—digital marketing.
Advertisement
The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.
Reachforce
JANUARY 17, 2019
Year after year, new data management tools and marketing automation software pop up in the digital marketing industry.
Marketing Insider Group
JANUARY 7, 2019
It’s time for our ultimate list. Last year, we found more than 150 content marketing examples worth sharing. In 2018, we’ve found more because content marketing is an even larger discipline than it was just a year ago.
KoMarketing Associates
JANUARY 17, 2019
Marketers have had a wide array of goals associated with their digital marketing strategies in the past. However, new research shows that they remain focused on sales and leads looking ahead to the next 12 months.
Customer Experience Matrix
JANUARY 14, 2019
I review a lot of surveys -- easily a dozen each week. Mostly they go into a big file which I mine occasionally for helpful factoids to spice up a paper or presentation. Sometimes I take a more thorough tour to look at some bigger issues. Today is one of those days.
Advertisement
Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy
Act-On
JANUARY 17, 2019
Want to know how to make your marketing stand out this upcoming year? Here are 5 marketing trends you should be looking out for in 2019. Digital Marketing
Webbiquity
JANUARY 10, 2019
Guest post by Riya Sander. Marketers have access to a wide variety of business productivity tools to help them simplify their day-to-day tasks. But the vast array of marketing tools available doesn’t necessarily make their work any easier.
Reachforce
JANUARY 16, 2019
One thing we love to see when a new year starts is where our industry is headed. Digital marketing and marketing automation tools and techniques are always changing, so it's never a one-and-done research process.
Marketing Insider Group
JANUARY 22, 2019
As we head into the New Year, it’s a great time to review your website and your online marketing strategy. Take some time to analyze what worked and what didn’t work over the last year, and think about your goals in terms of traffic generation and business growth over the next 12 months.
Advertisement
Account-Based Marketing is a strategy, not a solution.
KoMarketing Associates
JANUARY 2, 2019
When it comes to developing a cohesive, effective digital strategy, new research suggests that marketers who come from larger companies may have an easier time doing so.
Customer Experience Matrix
JANUARY 12, 2019
For reasons that made sense at the time, I recently interviewed myself about the CDP Institute's latest review of Europe-based CDP vendors. Here's how that went. What do you think potential CDP buyers would find the most interesting stats from this?
DiscoverOrg
JANUARY 2, 2019
“Big data” is very 2012. But big data has historically referred to gobs of behavioral data. Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level.
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