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10 Uncomfortable ABM Realities
Howard J. Sewell
OCTOBER 11, 2021
ABM may be revolutionizing B2B marketing but it won't solve every challenge. Learn the ABM realities marketers face when planning their first initiative
October, 2021
Consultants Collective Profile: Rod Thorn
Biznology
OCTOBER 13, 2021
We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people.
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Report: Most Marketers Seeing SEO Efforts Become ‘More Successful’
KoMarketing Associates
OCTOBER 14, 2021
Search engine optimization (SEO) continues to be a critical part of marketers’ overall strategies, but new research suggests that they still face numerous challenges in this area.
8 B2B Marketing Books To Add To Your Reading List
Marketing Insider Group
OCTOBER 12, 2021
Operating in the business-to-business marketing world can sometimes feel a bit like getting left behind. Many educational materials for marketers such as courses, masterclasses, and certificates focus on the business-to-consumer side of the equations.
Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy
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Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.
Market Validation: The One Step You Can’t Afford to Skip
Vision Edge Marketing
OCTOBER 12, 2021
You’ve identified a new segment for growth. It meets all of your opportunity and accessibility criteria. You’re ready to start selling, right? Identify a few potential customers, contact, connect, qualify, and rock on. To that we say, “Whoa, Nelly, market validation comes first.”
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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9 Tips for a More Effective Email Newsletter
Howard J. Sewell
OCTOBER 10, 2021
The humble email newsletter is still a key marketing channel for many B2B companies. Discover 9 tips for newsletter success
Our New Digital Selling Reality Needs More Empathy
Biznology
OCTOBER 11, 2021
In September 2019, “ A Brief History of Digital Transformation ” published by ContentStack looked forward to a near future (2020) where “50% of The Global 2000 will see most of their business depend on their ability to created digitally transformed products, services, and experiences.”.
52% of Marketers Have Seen a ‘Large Increase’ in Demand for Content
KoMarketing Associates
OCTOBER 13, 2021
As marketers face a rising demand for more content, new research suggests that they are personalizing it to meet the needs of their customers.
How to Pick Blog Categories and Content Themes
Marketing Insider Group
OCTOBER 4, 2021
Remember the old fashion “News” paper. Do you know why it was called that? N oteworthy. E ntertainment. W eather. S ports. Maybe this was news to you?). Every single day, readers could expect coverage of each of those categories.
The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues
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Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.
How to Make Sure Your Dashboard Passes the Test | One Good Idea
Vision Edge Marketing
OCTOBER 19, 2021
Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards. Given that today, almost everyone is able to click on some kind of Martech or CRM tool and produce a data report, you might wonder why this topic keeps surfacing?
How to Effectively Market Your Sustainability Efforts
Webbiquity
OCTOBER 15, 2021
Guest post by Dylan Berger. The eco-consumer movement has increased the demand for sustainable products. Businesses are responding to this trend, transitioning away from environmentally degrading manufacturing and distributing procedures.
The Case for Allowing Personal Emails on Lead Gen Forms
The Point
OCTOBER 1, 2021
Should you allow prospects to enter a personal email address when they fill out lead gen forms? B2B marketers seem divided on the question.
Consultants Collective Profile: Kevin Jordan
Biznology
OCTOBER 20, 2021
We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.
The Definitive Guide to Account-Based Experience
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ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.
74% of Marketers Now View Personalized Content as ‘Important’ for Engagement
KoMarketing Associates
OCTOBER 20, 2021
As B2B marketers look for more ways to engage with their target audience, research suggests that they are turning to personalized content to achieve their primary objectives.
5 Reasons to Add YouTube Shorts to Your Digital Marketing Strategy
Marketing Insider Group
OCTOBER 6, 2021
Digital marketers must contend with an all-new, promising marketing platform being released every few months.
The End of Third-Party Cookies - What It Means for B2B Marketers
Nick Heys
OCTOBER 11, 2021
Third-party cookies will be blocked all all major browsers including Firefox, Safari & Google Chrome. What options are left for B2B Marketing
2022 Outlook is Upbeat for B2B Tech Marketers
Webbiquity
OCTOBER 5, 2021
The 2022 IT spending forecast is bright for B2B technology marketers. 61% of companies expect higher revenue in the coming year. More than half (53%) expect their IT budgets to increase, while just 7% anticipate budget cuts.
A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business
Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate
Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.
What Directors Should Know About Wonder Woman: Design Thinking for Cybersecurity
Biznology
OCTOBER 18, 2021
Board directors’ duties increasingly entail strategies for protections from cybersecurity attacks. Yet, most directors feel a clear lack of expertise in this complex topic.
54% of Marketers Are Failing to Fully Leverage Marketing Automation Tools
KoMarketing Associates
OCTOBER 5, 2021
Marketers have begun to implement marketing automation tools to simplify processes such as email, social media management, and campaign tracking. However, new research suggests that there is still room for improvement in this area.
How to Ace Customer Acquisition with Content Marketing
Marketing Insider Group
OCTOBER 18, 2021
Customer acquisition is the lifeblood of any business. It’s the driving force behind revenue and overall business growth. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. Sounds daunting, right?
How to Increase ABM Performance with Empathy
Speaker: Brian Carroll, CEO & Founder of markempa
The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.
The Top 30 Cyber Security Experts You Need to Follow in 2021
Marketing Envy
OCTOBER 12, 2021
Cyber security is changing and developing so rapidly that there’s no way any single person can keep track of it all.
B2B Web Design Trends You Should Expect to See More of in 2022
Webbiquity
OCTOBER 19, 2021
Guest post by Eleanor Hecks. Business to business (B2B) brands sometimes adopt new trends a bit more slowly than business to consumer (B2C) companies. However, they also aren’t as fast to embrace fads that go out of style in a month or two.
Tips to Boost Your Marketing Effectiveness | Marketing Pro Series
Christa Tuttle
OCTOBER 11, 2021
Building a strong marketing foundation is essential for small business success. Use these five tips to boost your marketing game
Protecting Marketing Data and Audience Trust
Biznology
OCTOBER 15, 2021
It’s been about two months since Apple announced changes meant to better protect children who use their products from online predators and other threats.
Deliver Magic Moments with Direct Mail and Corporate Gifting
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Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.
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