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The Role of Keywords in Successful PPC Advertising

Marketing Insider Group

PPC (Pay-Per-Click) advertising relies heavily on one foundational element: keywords. Crafting a strong PPC keyword strategy will help you drive targeted traffic, increase conversions, and optimize advertising budgets. By identifying and implementing the right keywords, you can make sure your ads appear in front of audiences already searching for relevant products or services.

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Strengthening B2B Brand Positioning through Recruitment Marketing

Webbiquity

Guest post by Indiana Lee. To become an employer of choice in a tight labor market, businesses must focus on customer engagement and creating a compelling employer brand that attracts top talent. Image credit: Tima Miroshnichenko on Pexels Recruitment marketing has emerged as a strategic approach that allows B2B companies to showcase their organizational culture, values, and unique selling propositions.

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How to Conduct a Comprehensive SEO and Technical Audit: A Step-by-Step Guide

Marketing Insider Group

You need a website that performs to the best of its abilities to succeed as a business. A comprehensive SEO and technical audit is part of the process because it checks that search engines can find your website and that it provides a seamless user experience. Users conduct 6.3 million Google searches every minute, and a chunk of those searchers could be looking for what you’re selling.

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How to Remove Your Email from Blacklists

SendX

Email marketing demands precision and expertise, particularly when navigating the complexities of deliverability about your emails ending up in the dreaded blacklist. This challenge confronts marketers across all levels of expertise, underscoring the need for advanced strategies seasoned marketers. And it's not always because you did something wrong, sometimes it's just a case of being in the wrong place at the wrong time.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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Good Timing: The Account Exec’s Secret Weapon

Zoominfo

You’re the AE who’s got it together. You’ve done the research, memorized the features and benefits, and nailed your talk track. You’ve got a pitch-perfect personalized email, and the most detailed buying committee map ever created. But if you’re reaching out too late in the buyer journey, it’s not going to matter. “Timing is everything in sales — especially when it comes to outbound sales programs,” says David Mansfield , a new business sales manager at ZoomInfo.

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Building a Trust-First Brand: Transparency and Consent in Marketing

CMSWire

Data transparency isn’t just compliance. It's a trust-building strategy that enhances brand loyalty, empowers customers with control and delivers lasting value. Continue reading.

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5 Email Marketing Campaigns Every Small Business Needs

Salesforce Marketing Cloud

Ever built 20 email marketing campaigns only to find that only one works? It’s frustrating, right? For small and medium-sized businesses (SMBs) , this can feel even more scary. The truth is, successful marketing isn’t just driving people to your website and getting their email information; it’s inviting them on the entire customer journey to become part of your business family.

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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven ma

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Beyond the funnel: A new approach to content marketing

Martech

Far too many content marketing programs fail to connect the brand to customer problems before the customer starts looking for a solution. At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. There’s “a gap that exists in almost every program … when it comes to how to position your brand to put it into the consideration set,” said Liam Moroney at The MarTech Conference

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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AI & Automation in B2B Marketing: Powerful Tools in the Right Hands

Marketing Insider Group

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. These technologies promise immense value—allowing teams to automate repetitive tasks, analyze customer data in real-time, and deliver personalized content at scale.

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Top 50 Global Thought Leaders and Influencers on Manufacturing 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Manufacturing for 2024. Congratulations to all our Manufacturing influencers who participated! Top 50 Global Thought Leaders and Influencers on Manufacturing 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

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5 Bright Ideas To Help Your Content and Marketing Shine in 2025

Content Marketing Institute

Sparks flew at Content Marketing World 2024. Will they help you slow down long enough to bring joy, courage, enchantment, and connection back to your work? There’s only one way to find out. Try these ideas in your work.

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Leveraging AI to Supercharge the Human Side of Sales

Zoominfo

AI tools are reshaping the way salespeople tackle their day-to-day work, automating many of the core business development tasks that have eaten away at the average sellers’ day. But AI isn’t just taking over mundane administrative work. It’s also raising big questions about the future of the sales profession — including lingering worries that many sales jobs could soon be replaced by machines.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Branding phone calls improves customer trust

Martech

Digital channels offer convenience for consumers seeking help in making a purchase. But sometimes they just want to pick up a phone and talk to a human. Nearly 80% of consumers said phones were important when communicating with a business, according to a study by TransUnion and research firm Toluna. But consumers also distrust incoming calls for good reason.

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The Future of Paid Media Advertising: Trends to Watch in 2025

Marketing Insider Group

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023. That number should continue growing in the years to come.

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Best Halloween ads 2024

illumin

The spookiest season is upon us and with Halloween comes some of the most playful ad campaigns of the year. Halloween 2024 brought an incredible ad lineup from some of the biggest brands. While All Hallows Eve might not be top of mind when you think of holiday ads, it should be. Halloween is growing in popularity and is the second-biggest retail holiday behind Christmas.

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How to Plan for a Headless CMS Project

CMSWire

Converting to a headless CMS requires more work than you might think. These tips will help you avoid some common pitfalls. Continue reading.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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11 Essential Facebook Analytics Tools for Effective Marketing Insights

Brandwatch Marketing

A large part of a successful social media strategy involves monitoring metrics and analyzing the performance of your posts. As Facebook is the largest network with 1.55 billion users, it is often the first site brands turn to. Thankfully there is no shortage of Facebook analytics tools to help maximize its potential. Some of these tools offer analytics for multiple social media sites, which makes sense when 91% of brands have multiple social accounts.

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How to use generative AI to reduce friction and convert car buyers

Martech

Hispanic consumers represent a significant economic force in the U.S. today. Yet, they often face barriers in accessing mainstream financial services, particularly when purchasing vehicles essential to their household mobility and economic opportunity. To address these barriers, we are testing a generative AI-powered pre-approval bot to help potential car buyers confidently navigate the loan process without the intimidation of sharing private information.

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Why You Need People To Manage the Meaning of AI Content

Content Marketing Institute

If generative AI is ever to be more than a distracting novelty, you may need more people on your team, not fewer. Here’s why (and which skills they’ll need).

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I Analyzed 300K Keywords. Here’s What I Learned About AI Overviews

Ahrefs

For instance, one of my favorite stats (although not the favorite – you’ll have to read on for that ) is that 99.9% of AI Overview SERPs display at least one other SERP feature.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Verified Emails With BIMI: How Google’s Update Boosts Brand Credibility

CMSWire

The Real McCoy of email verification is Brand Indicators for Message Identification (BIMI). Continue reading.

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How AI can drive modern marketing transformation

SmartBrief - Marketing

The world of marketing moves at a rapid pace, yet nothing appears to break from traditional out-of-home advertising. OOH gives brands the opportunities to connect and engage with members of, and around, their target audiences in the real world. Billboards, transit ads and digital signage, among others, have been tried and true methods for decades. But as the digital marketing transformation continues to spread throughout myriad industries, one question remains: Are OOH marketers ready for the ri

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New horizons for data-driven direct mail marketing

Martech

People may not need to actually lick stamps any more but they are still sending and receiving mail. Often they receive mail with joy. Consider how things have changed. “Thirty years ago, when you received an email you got excited. Your mailbox was just full of junk mail at the time.” That would be your physical mailbox, of course. “Now it’s kind of the opposite.

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Content Gamification Turns Marketing Into a Playground for Engagement

Contently

You know that feeling when you open a game on your phone to kill five minutes and suddenly realize an hour has passed? Games have the power of pulling us in so deeply that time seems to disappear. But it’s not merely a mindless escape — games tap into a fundamental need for play that all humans have, no matter their age. Tie that same concept into content marketing, and you’ve got gamified content.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How Salesforce Blazed Award-Winning Content Trail for Sales Pros

Content Marketing Institute

Ever wonder how Salesforce keeps coming up with so many content ideas that make a measurable impact on the company’s business? The story behind the company’s latest award winner reveals its winning roadmap.

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4 PR Trends You Must Adopt in 2025

Navigate the Channel

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. In this article, we’ll explore the latest PR trends for 2025 that will help your business thrive in an era of rapid change and digital dominance. Reputation Management is Paramount In 2025, reputation management is more critical than ever.

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3 Common Issues We See with Google PPC

ATAK Interactive

In the world of digital advertising, Google Ads has established itself as a high-impact tool for businesses aiming for measurable ROI. Yet, despite the promise of a seamless "dollar in, dollar out" scenario, Google PPC campaigns often bring unexpected challenges. To shed light on these issues, our Senior Growth Strategist Christine Packner joins the conversation, discussing three common PPC hurdles our clients face, and how we tackle them.

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