Marketing Insider Group

FEBRUARY 17, 2025

Choosing the right keywords and writing content containing these terms is a massive part of your keyword strategy. Without identifying these words, reaching your target audience becomes far more challenging. Long-tail keywords are a secret weapon as you boost your SEO efforts. They are longer, more specific search phrases, such as “best organic coffee for cold brew,” compared to broad short-tail keywords like “coffee.” While they might have lower search volumes, they do a

Long Tail Marketing 195

Long Tail Marketing Keywords SEO Marketing & Strategy 195

Vision Edge Marketing

FEBRUARY 18, 2025

Many of us at the helm of our companies are often faced with implementing changes to remain competitive and relevant to our customers, and to create more customer and business value to achieve long-term sustainable growth. This was the case for Kelly Van Winkle , President and CEO of King of Texas Roofing Company, when she took the reins of the third-generation company.

Lead Ranking 137

Lead Ranking Lead Scoring Work Management Ad Building 137

Act-On

FEBRUARY 13, 2025

That nagging feeling that somethings not quite right. That little voice in your head saying you deserve better. That slowly rising sense of dread when you log into your user account. You guessed itthere may be trouble in marketing automation paradise. Seriously, though: when you choose marketing automation software, youre choosing an important partner.

Marketing Automation Services 130

Marketing Automation Services Enterprise Management Work Management Marketing Management 130

Zoominfo

FEBRUARY 17, 2025

Data quality has always been a hurdle in go-to-market (GTM). For years, many companies were forced to work around this issue, thinking of bad data like sand in the gears not ideal, but operating models could be built to account for it. A good example of this is forecasting: we started with a terrible data set, but created motions, tools, systems, and processes that made it work relatively effectively.

CRM 130

CRM Marketing Analytics Tools Lead Ranking Ideal Customer Profiles 130

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Martech

FEBRUARY 13, 2025

As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. The use cases analyzed were carefully selected from our Martech Supergraphic, which tracks trends in marketing technology.

Marketing AI 126

Marketing AI Paid Search Agency Lead Ranking Lead Scoring 126

CMSWire

FEBRUARY 11, 2025

Hyper-personalization requires these customers to trust the brands and companies who handle their personal data. Continue reading.

Personalization 109

Personalization Paid Search Agency Marketing Brand Identity 109

Vision Edge Marketing

FEBRUARY 11, 2025

When it comes to B2B companies, trust is not merely an added benefit; it is essential. As companies face intricate decisions and form customer-centric partnerships, trust acts as the emotional and strategic foundation that drives growth and helps establish a competitive edge. Trust is the unseen force that binds successful B2B relationships. It reduces risk , encourages collaboration, and supports better decision-making all which contribute to creating business value.

Lead Ranking 138

Lead Ranking Lead Scoring Business B2B 138

Zoominfo

FEBRUARY 12, 2025

Alright, lets get one thing straight: events are back. After spending several years on the digital hamster wheel, professional audiences are once again embracing in-person events. But just because were all back in the conference halls doesnt mean we should forget the hard-earned lessons from our COVID-era virtual transformation. After 18 years in B2B marketing, Ive seen this song and dance before.

Planning 130

Planning Event Marketing Marketing & Strategy Marketing Strategy 130

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties theyre becoming essential to the buying journey. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. Even more are planning to integrate it into their decision-making process in the coming year.

Marketing AI 130

Marketing AI B2B Buyer's Journey Vendors 130

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Marketing Insider Group

FEBRUARY 18, 2025

In todays marketing world, managing campaigns across multiple platforms is a complex issue that many face. Juggling data, ad performance, audience targeting, and budgeting across channels like Google Ads, Facebook, LinkedIn, and TikTok can be overwhelming. This is where a strong CRM (Customer Relationship Management) system can bring structure and simplicity to multi-platform marketing.

Work Management 144

Work Management CRM Marketing Management Allocation 144

Ahrefs

FEBRUARY 17, 2025

Thats why Ive put together 7 SEO SOPs that will make your work faster, smarter, and more effective, from using AI to create quality content to investigating why your traffic suddenly tanked.

SEO 109

SEO Traffic Effectiveness Content 109

The Lead Agency

FEBRUARY 16, 2025

Social media hardly needs an introduction. Almost every person with an internet connection uses it in a peer-to-peer (P2P) capacity. And every one of us on one of these platforms has seen plenty of business-to-consumer (B2C) marketing offering us creams, cars, clothes and all the cute things in between. As of 2025, 5.22 billion people [.

Peer-to-peer 107

Peer-to-peer Social Media P2P Social Marketing 107

Zoominfo

FEBRUARY 18, 2025

Sales teams thrive on the energy of effective outreach, but managing outbound calls at scale requires a lot more than just smiling and dialing. Outbound sales call tracking software enhances your sales team’s efficiency by automating call logging, providing real-time analytics, and integrating with customer relationship management (CRM) systems.

Enterprise Management 130

Enterprise Management Marketing Management Software Zoominfo 130

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools. Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work.

Marketing AI 105

Marketing AI Work Management Paid Search Agency Marketing Management 105

Marketing Insider Group

FEBRUARY 12, 2025

Paid media advertising, including platforms like Google Ads and social media campaigns, is a useful way to increase your brand’s visibility and drive traffic to your website. Statista estimates that 80% of total ad spending will be from digital sources by 2029, so focusing on your website makes a lot of sense. However, creating and managing these advertising campaigns comes with challenges, especially for teams with limited time, expertise, or resources.

Advertising Agencies 130

Advertising Agencies Advertisements Advertising Campaigns 130

Optinmonster

FEBRUARY 13, 2025

Every day, people make thousands of decisions without even realizing it. From choosing which email to open to deciding whether to buy a product, these choices are driven by subconscious emotions, habits, and mental shortcuts. Thats where neuromarketing comes in. Big brands like Coca-Cola, Amazon, and Netflix use neuromarketing to optimize their advertising, product design, and customer experiences.

Marketing AI 98

Marketing AI Urgency Marketing Top of Funnel Lead Scoring 98

CMSWire

FEBRUARY 14, 2025

The Gist Dynamic AI ecosystems.

Software 94

Software Business 94

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Zoominfo

FEBRUARY 11, 2025

Sales teams are drowning in tools. Its time to make them intelligent. For too long, sellers have been forced to juggle a grab bag of tools that claim to make selling easier. In reality, each of these tools tends to work independently and the gaps between these tools can swallow even the best go-to-market strategy. Your sales engagement platform might tell reps when to send an email, but it has no idea if a prospect is actually in a buying cycle.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Strategy Marketing & Strategy Zoominfo 130

Martech

FEBRUARY 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Whats behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? The emergence of roles such as GTM engineer, RevOps engineer, GTM ops engineer, growth lead, growth strategist and outbound architect reflects the evolving landscape of marketing and sales operations, particu

Marketing Analytics Tools 102

Marketing Analytics Tools Marketing Automation Services Work Management Marketing Management 102

Content Marketing Institute

FEBRUARY 11, 2025

The cancellation of diversity, equity, and inclusion programs doesnt mean marketers can stop welcoming all segments of their audiences. Thats bad for business. Here's how to create content that resonates.

Content 89

Content Segmentation Paid Search Agency Marketing 89

Optinmonster

FEBRUARY 13, 2025

Google Analytics 4 (GA4) is a powerful tool for understanding your website visitors. If youre struggling to come up with new lead magnet ideas , GA4 can help. By analyzing user behavior, search terms, and engagement patterns, you can create lead magnets that truly resonate with your audience. At OptinMonster , we’ve spent over 11 years helping businesses generate more leads and conversions.

Marketing Analytics Tools 86

Marketing Analytics Tools Analytics Lead Scoring Lead Ranking 86

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

B2BMarketing.net

FEBRUARY 17, 2025

As B2B marketers become increasingly reliant on technology, the importance of cybersecurity continues to rise. New regulations around privacy and data have a direct impact on your data strategy and approach to customer engagement. For marketing leaders, the stakes have never been higher when it comes to innovations shaping a privacy-first future , managing sensitive client data and establishing customer trust.

B2B Marketing 69

B2B Marketing Enterprise Management Phishing Marketing Management 69

SocialPilot

FEBRUARY 13, 2025

You want to grow on social media but you’re still struggling with this prompting question: how to use hashtags? Are hashtags still relevant? Don’t worry; we’ll be answering all your questions here. But has it ever occurred to you how this hashtag word even came up? Where did it all start? Let me tell you, It all started in 2007 when Chris Messina first introduced the pound symbol (#) on Twitter (now called X) to organize groups and spark conversations around specific topics.

Social Media 86

Social Media Social Marketing Effectiveness Media 86

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. (See the end of this column for a list of resources.) Cognitive biases are mental shortcuts people use subconsciously to make sense of information as quickly and easily as possible.

Ethics 94

Ethics Urgency Marketing Ideal Customer Profiles Copywriting 94

ATAK Interactive

FEBRUARY 14, 2025

Did you know that companies prioritizing scalability are 1.5X more likely to achieve above-average growth in their industry? This is simply due to the positive effect of synergy within a company. Ensuring that your sales, marketing, and customer success teams are on the same page elevates your business in many ways. This process is called Revenue Operations, or RevOps.

Process 78

Process Business Positioning Paid Search Agency 78

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Webinar Metrics

Oktopost

FEBRUARY 18, 2025

Search optimization has evolved into a complex ecosystem where success depends on visibility across multiple platforms. Today’s content creators face a unique challenge: creating content that simultaneously performs well on traditional search engines, AI platforms, and social media networks. Understanding modern search Searching has fundamentally changed in 2024.

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Roketto

FEBRUARY 13, 2025

Google Ads can be a game-changer for businesses, offering a direct line to potential customers who are actively searching for products or services. However, managing successful campaigns requires time, expertise, and constant optimization. If you're experiencing difficulties with Google Ads, you're not alone. Many businesses face challenges ranging from high costs and low click-through rates to difficulties in managing ad spend and keeping up with updates.

Google 83

Google Ads Click Rate Cost 83

SocialPilot

FEBRUARY 17, 2025

Remember when TikTok vanished from our screens for almost 12 hours on the night of 18th January 2025? No dances. No POV videos. No unhinged 3 AM rant. Just silence. But then, just as suddenly as it disappeared, it came back. Even though the TikTok ban was for a brief time, it is a stark reminder of our deep dependency on the platform for entertainment and its cultural influence worldwide.

Trends 75

Trends Viral Marketing Storytelling User-Generated Content 75