Martech

OCTOBER 8, 2024

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. The tool allows advertisers to create more immersive video ads for Instagram and Facebook users. Why we care.

Advertising Agencies 113

Advertising Agencies Advertising Advertisements Video Marketing 113

Zoominfo

AUGUST 27, 2024

RollWorks RollWorks Account-Based Platform gives B2B marketers powerful tools for account-based marketing and advertising. RollWorks’ functionality supports various marketing initiatives, including display and social advertising, and triggered emails to create a cohesive revenue-generating strategy. With a dataset of 4.2

Marketing Automation Services 130

Marketing Automation Services Marketing Management Ideal Customer Profiles Marketing AI 130

Webbiquity

JULY 17, 2025

A more complex path toward getting first-time web visitors into your sales funnel (and nudging them toward a conversion). This guide will cover several clever strategies to lead new visitors straight into your sales funnel. The outcome? Let’s get into it. Data suggests that relevance is the name of the game in 2025.

Top of Funnel 141

Top of Funnel Lead Ranking Lead Scoring Examples 141

Martech

SEPTEMBER 27, 2024

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. Social media is key at the top of the funnel, driving awareness and engagement.

ROAS 128

ROAS Social Media Advertising Agencies Advertising 128

Webbiquity

MARCH 31, 2025

Have you ever seen companies that invest heavily in driving leads but still fail to move them down the funnel? They integrate all funnel stages within their CRM, ensuring marketing and sales activities are transparent and coordinated. Paid Advertising and Social Media Think paid ads on social media platforms are only for B2C brands?

Demand Generation Agencies 177

Demand Generation Agencies Demand Generation Paid Content Marketing Budget 177

Martech

AUGUST 19, 2024

1:many ABM strategy The 1:many strategy automates the targeting process across a broader set of accounts (100s or even 1,000s of accounts), leveraging data and technology to deliver customized advertisements to numerous decision-makers in real time. Avoid overwhelming recipients with excessive information at once.

Account Based Marketing 118

Account Based Marketing Ideal Customer Profiles ABM Sales Management 118

Marketing Insider Group

MAY 20, 2025

For instance, nurturing leads through email and expanding profitable advertising campaigns is a better use of resources than trying to go viral on TikTok when you dont have a following. To accomplish this, avoid trying every new marketing trend and put more effort into the strategies you already know drive results.

Small Business Marketing 197

Small Business Marketing Work Management Paid Search Agency Advertising Agencies 197

Martech

SEPTEMBER 19, 2024

This makes it challenging for advertisers and agencies to increase the scale and spend on multiple RMNs at one time. Consumer behavior is driving both the advertiser benefits of RMN campaigns and the renewed focus of RMNs on improving in-store experience. Better service for advertisers. In-store and omnichannel. locations. “By

Advertising Agencies 119

Advertising Agencies Funnel Advertising Paid Search Agency Media 119

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.

Advertising Agencies 119

Advertising Agencies Cost Per Thousand Advertising Advertisements 119

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Fortunately, digital out-of-home advertising’s contextual targeting and accurate measurement make this simple to do. Are you getting the most from your stack?

Advertising 120

Advertising Advertisements Funnel Advertising Mobile Advertising 120

FunnelEnvy

DECEMBER 23, 2024

Marketing Qualified Leads (MQLs) fuel a successful B2B marketing and sales funnel. Without a steady flow of top-of-funnel MQLs, businesses struggle to sustain a robust sales pipeline. This post explains how to boost MQL volume by optimizing your top-of-funnel strategies. Create customer journeys for your ideal personas.

Top of Funnel 69

Top of Funnel Lead Ranking Marketing Qualified Leads MQL 69

Webbiquity

DECEMBER 10, 2024

Pro-tip: Use paid advertisement to reach a wider audience. Furthermore, you can invest in programmatic advertising to reach decision-makers across industry websites. Segment your audit by vertical market, buyer personas, and stages of the sales funnel to uncover nuanced insights.

Paid Content 152

Paid Content Distribution Top of Funnel Webinar Metrics 152

Choozle

JUNE 26, 2025

Whether running a paid media campaign, testing new creative, or capturing leads for a B2B webinar, landing pages remain one of the most critical tools in your advertising toolkit. Boost Paid Media ROI: Landing pages are the “closer” in your paid media funnel. What is a Landing Page?

Landing Pages 86

Landing Pages Tips Allocation Paid Search Agency 86

Launch Marketing

NOVEMBER 13, 2024

Try to incorporate these across the buyer’s journey as well to help move leads through the funnel. Paid Channels Advertising: Advertising is a great tactic to generate leads. Sponsored Content: While similar to advertising, sponsored content can help meet thought leadership goals your organization might have.

Advertising Channels 118

Advertising Channels B2B Thought Leadership Organization Effectiveness 118

Choozle

DECEMBER 9, 2024

Facebook Instagram X-twitter Linkedin Youtube Programmatic advertising continues to transform digital media buying, streamlining how businesses reach their audiences. By 2028, Statista projects that 8% of digital advertising revenue will stem from programmatic. What is Programmatic Advertising?

Advertising 98

Advertising Advertisements Mobile Advertising Funnel Advertising 98

Martech

DECEMBER 20, 2024

“Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP partners, thinking about a way to connect all the touchpoints and to be more personal, to tailor that message. “I think you will see more of Criteo in the upper funnel, period,” said Smith.

Advertising Agencies 120

Advertising Agencies Funnel Advertising Work Management Digital Marketing Funnels 120

Webbiquity

AUGUST 30, 2024

When they engage with your content, progress though the marketing funnel starts. Paid Advertising Strategies Sometimes a little boost is necessary. SEO Best Practices Optimizing for the search engines is a core element in content marketing. Your plan is to provide people with value through information, tips, and tricks.

Paid Content 169

Paid Content Marketing AI Content Marketing Planning 169

Martech

FEBRUARY 21, 2025

The rise of marketing mix models Marketing mix models have gained traction as legacy attribution methods struggle to quantify offline and brand efforts, often overemphasizing bottom-of-funnel tactics. Regulatory changes and uncertainties around third-party tracking and ad targeting have further accelerated the shift toward MMM.

Enterprise Management 122

Enterprise Management Marketing Attribution Marketing Management Marketing Mix 122

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. Influencer marketing ROI can appear at any stage of the customer journey, from securing interest at the top of the funnel to converting a sale at the bottom of the funnel. This same metric can be applied to influencer campaigns.

Cost Per Thousand 126

Cost Per Thousand Advertising Agencies Campaigns CPM 126

Martech

JULY 3, 2025

In this way, incrementality casts a keen critical eye on additive effects and some multiplicative effects (especially toward the bottom of the funnel, since brand campaigns likely would produce conversions on their own that direct response campaigns partly cannibalize). Advertising platforms (e.g.,

Multi-Touch Attribution 90

Multi-Touch Attribution Marketing Analytics Tools Lead Ranking Top of Funnel 90

sagefrog

DECEMBER 3, 2024

B2B Demand Generation Funnel The B2B demand generation funnel represents the stages that a potential customer goes through, from initial awareness to conversion. Middle of Funnel (Consideration) In the consideration stage, prospects explore and evaluate their options to find the best solution.

Demand Generation 106

Demand Generation Top of Funnel Demand Sales Qualified Leads 106

sagefrog

DECEMBER 16, 2024

Compared to traditional advertising, content marketing is cost-effective and provides enduring value, helping your business stay relevant in a competitive landscape. Aligning your content with each stage of the funnel ensures relevance and maximizes the chances of conversion.

Marketing AI 98

Marketing AI Top of Funnel B2B Marketing B2B Thought Leadership 98

Marketing Insider Group

NOVEMBER 4, 2024

AI and automation are also valuable in several other aspects of marketing, including paid media advertising. That strategy should include deep customer research, creative messaging, and omnichannel campaigns that engage customers throughout the funnel.

Marketing AI 130

Marketing AI Advertising Agencies Paid Search Agency Automation 130

Martech

SEPTEMBER 9, 2024

However, as media convergence gains traction, cross-channel measurement remains a top priority, especially for large advertisers with annual spends exceeding $50 million. Meanwhile, buyers are maintaining their focus on cross-funnel KPIs while shifting efforts towards reach optimization as interest in new KPIs wanes.

Paid Search Agency 119

Paid Search Agency Spending Ads Advertising Agencies 119

Martech

JANUARY 3, 2025

Later said in a release announcing the deal that the addition of Mavely will help marketers by enabling the measurement of full-funnel impact and measurable ROI, while simultaneously helping creators maximize their earnings. to reach $9.29 billion in 2025, up 14.2% year over year. although the share of the spend is significantly smaller.

Acquisitions 121

Acquisitions Advertising Agencies Paid Search Agency Enterprise Management 121

Only B2B

JULY 24, 2024

So, where exactly do SQLs fit in the entire sales funnel? SQLs typically sit between Sales Accepted Leads (SAL) and Sales Qualified Opportunities (SQO) in the sales funnel. Paid Advertising Paid advertising, including PPC (Pay-Per-Click) and display ads, can drive targeted traffic to your website.

Sales Qualified Leads 71

Sales Qualified Leads Ideal Customer Profiles Lead Ranking High Quality Lead 71

Lead Forensics

JULY 30, 2024

The advice in our article “ Successful sales funnel management for lawyers ” is, in reality, applicable to most organizations, but by tailoring the content in this way, a law firm is more likely to read it. This will help you fine-tune your advertising campaigns. Look closely at the conversion rates across the entire sales funnel.

Top of Funnel 93

Top of Funnel Work Management B2B Marketing Sales Qualified Leads 93

Martech

JANUARY 16, 2025

digital advertising will see a 7.3% This year, advertisers will be more selective, focusing on emerging high-growth channels like RMNs and CTV. Indeed, the highest-growth channels in the 2025 projections deliver video and full-funnel opportunities from branding to commerce. This growth is notably lower than the 11.8% Processing.

Advertising 116

Advertising Advertisements Funnel Advertising Digital Marketing Funnels 116

Martech

OCTOBER 2, 2024

This week, Pinterest unveiled the Pinterest Performance+ suite, which includes new AI and automation tools for lower-funnel ad performance. The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest. GenAI creative tools. Promotions.

Ads 123

Ads Campaigns ROAS Advertising Funnels 123

Martech

APRIL 15, 2025

Without it, its difficult to spend your advertising budget effectively. Dig deeper: When and how to move beyond performance marketing to brand strategy Consider the full funnel For this illustration, lets simplify the marketing funnel into awareness, consideration and conversion. The result?

Lead Ranking 98

Lead Ranking Lead Scoring ROI Advertising Agencies 98

Martech

MARCH 4, 2025

Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons. Despite consumers shifting to streaming, the report found advertisers’ mindset, over-targeting and measurement fragmentation are causing them to underinvest in CTV.

Barriers 93

Barriers Advertising Agencies Advertisements Advertising 93

Martech

JUNE 24, 2025

Retail media’s growing reach RMNs are rapidly evolving from their roots in lower-funnel, performance-focused advertising into full-funnel marketing ecosystems. This evolution positions retail media not as a siloed sales channel but as a versatile, full-funnel partner. What drives RMN growth?

Top of Funnel 73

Top of Funnel Advertising Agencies Funnel Advertising Digital Marketing Funnels 73

Unbounce

JANUARY 6, 2025

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. 14 min read Ahh, the funnel. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Updated on January 6, 2025.

Top of Funnel 111

Top of Funnel Landing Pages Digital Marketing Funnels Advertising Funnels 111

Inbox Insight

SEPTEMBER 30, 2024

Personalized and targeted advertising tools: Personalization engines enable the delivery of tailored content and experiences to target accounts, delivering tailored messages to specific accounts across various digital channels. This includes email automation, social media scheduling, and programmatic advertising.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 52

Martech

JANUARY 28, 2025

While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle. CTV is not a pure bottom-of-funnel performance play. CTV is not a pure bottom-of-funnel performance play. CTV is best for building brand awareness.

Paid Content 114

Paid Content Paid Search Agency Advertising Agencies Brand Identity 114

Martech

JUNE 20, 2025

While brand advertising can influence sales, measuring that impact is challenging due to: The lag between campaign execution and consumer purchase. A lack of organizational consensus on how advertising drives behavior. Localized digital advertising. That makes it even more critical to demonstrate brand value in financial terms.

Marketing Attribution 82

Marketing Attribution Top of Funnel Brand Identity Branding 82

Launch Marketing

OCTOBER 2, 2024

To help you appreciate the value, we have put together a piece that highlights the benefits of B2B content marketing and gives you strategies to use it to generate more leads and fill the sales funnel. Drives Other Marketing Activities: When you think about email marketing , social media and advertising, it is all powered by content.

Paid Content 62

Paid Content Top of Funnel B2B Sales Lead Scoring 62