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The Giant Compendium of Digital Marketing Checklists

Marketing Insider Group

Mobile Responsiveness: Optimize your site to function smoothly on mobile devices. A mobile-friendly website is better for the overall user experience and assists with SEO. PPC Advertising Digital Marketing Checklist 1. Compressing images and using browser caching are two ways to enhance speed.

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The Power of Branded Graphics in Social Media Paid Ads

Marketing Insider Group

Investing in high-quality branded graphics sets the foundation for more successful social media advertising campaigns. For example, test an advertisement with your logo and brand colors against a generic design to identify what engages your audience most. This metric reflects the ultimate success of your graphics in driving results.

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Optimizing for AI Overviews and AI Searches Make WPO Matter More Than Ever

Webbiquity

For comparison, it took five years for Internet use to reach that level, seven years for mobile phones , and 12 years for PC use. Use display advertising such as Google Ads display campaigns to get your brand in front of as many relevant eyeballs as possible. Be active and engaging on social media.

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Playable ads and longer campaigns gain traction in mobile gaming

Martech

Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey by mobile ad platform Mintegral. the world’s highest-ranking country in advertiser volume, saw modest growth over the last year.

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CTV ads beat mobile and desktop for viewer attention

Martech

CTV ads hold viewers’ attention eight times longer than mobile, on average, and 16 times longer than desktop ads, according to a new study using facial tracking on volunteers in the U.S. Mobile ads clocked in 1.2 Mobile users in the study showed higher intent, so mobile ads were better at driving sales than CTV ads.

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Google Ads unveils advanced performance planner for YouTube campaigns

Martech

The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness. Why we care. percent discount), item name, and a pre-filled final URL for the app.

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Why Google lost: The DoJ’s case in 11 slides

Martech

judge that Google illegally held a monopoly in search and text advertising is a staggering defeat for one of the world’s biggest tech companies. Whatever the judge decides could upend everything about search and search advertising. is the average of desktop and mobile search. Yesterday’s ruling by a federal U.S. That 89.2%

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