Digilant

JUNE 23, 2022

Mobile use has been on the rise for some time, and our pandemic lifestyles have pushed the trend into overdrive. Now that we’re living in a constantly evolving and growing mobile world, our need for strategic direction in mobile advertising has grown, too. What Should You Note About Today’s Mobile Consumers?

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ClickZ

AUGUST 8, 2020

30-second summary: Mobile ad spending will increase by 4.8% ($4.22 billion) making the total mobile ad spend budget this year to $91.52 Mobile continues to increase its share of digital ad spending, reaching 68% in 2020. The estimated growth for the US digital advertising sphere 2020 that stood at $154.58 OOH advertising.

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Mobile Advertising Advertisements Advertising Ads 100

KoMarketing Associates

OCTOBER 20, 2015

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. One of the biggest challenges B2B advertisers have is simply getting there ads served to the right user.

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Martech Advisor

SEPTEMBER 25, 2019

More and more potential consumers are skipping desktop or laptop computers and going straight to mobile devices. What are the latest adtech trends, and what’s next for mobile advertisers in an app-centric world? Mobile users can pay rent, order groceries, call a cab, and play games with their friends all on one device.

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Mobile Advertising Advertisements Advertising Mobile Marketing 88

Content Marketing Institute

FEBRUARY 8, 2018

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. What we talk about when we talk about native advertising. What things, exactly?

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Mobile Advertising Advertisements Advertising Mobile Marketing 93

Bannersnack

OCTOBER 1, 2020

Video advertising has come a long way since the black-and-white, jingle-filled TV commercials of the Mad Men era. Now, we’re used to seeing ads anytime, anywhere, even as we’re swiping through our social media feed on mobile devices. But how did we get here?

Mobile Advertising 105

Mobile Advertising Advertisements Advertising Video Marketing 105

Choozle

MAY 27, 2021

2021 and beyond is shaping up to be a massive transformation for user privacy related to digital advertising. Marketers of all sizes are looking to understand better how Apple’s changes to ATTF will impact the performance and attribution of their mobile advertising. What is the impact of iOS 14 on mobile advertising?

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Mobile Advertising Advertisements Advertising Mobile Marketing 52

Digilant

JUNE 24, 2021

The number of mobile users engaging with brands continues to skyrocket, year after year. In 2020 alone, a 53% majority of shopping traffic came from mobile devices. Through our recommendations, we strive to highlight the advantages of desktop versus mobile, and what sorts of special measures you can test on each.

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Mobile Advertising Advertisements Advertising Funnel Advertising 52

Martech Advisor

SEPTEMBER 25, 2019

When it comes to unlocking new ways of advertising, it’s crucial to strike the iron while it’s hot. While performance marketing, search engine marketing and social media advertising are “safe bets” and here to stay, they are also already saturated with advertising dollars driving up costs.

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Mobile Advertising Advertisements Advertising Cost Per Thousand 75

KoMarketing Associates

MAY 22, 2014

Being able to reach and interact with your audience anywhere and at any time via mobile apps can be a huge tactical advantage for any company (Apple alone reported more than 10 billion dollars in mobile app sales for 2013). The issue, however, is that there are currently one million other mobile applications vying for user attention.

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Martech Advisor

JANUARY 6, 2020

2020 is going to change the media and advertising landscape in huge ways. Yet advertisers still need consumer data — be it first, second or third-party — in order to deliver effective campaigns. Advertisers always talk about the holy grail of serving ads to the right person, at the right time, in the right place.

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Opt-out Opt-in Mobile Advertising Advertisements 75

Martech Advisor

JANUARY 13, 2020

Increased mobile video viewership is leading to more ad inventory, which is great for brands. However, a rise in ad failures due to buffering has the potential to undermine the entire mobile video ecosystem, writes, Jodi Susman, CMO, Penthera. The issue for advertisers comes with how people access the content.

Mobile Advertising 57

Mobile Advertising Advertisements Advertising Video Marketing 57

Single Grain

MAY 24, 2023

In-app advertising statistics are a great help to any successful digital marketing campaign, helping you reach and engage with your target audience effectively. In this article, we’ve assembled 25 of the sharpest in-app advertising statistics that will pull back the curtain on the effectiveness and significance of mobile marketing.

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Statistics Advertisements Advertising Mobile Advertising 52

Martech Advisor

OCTOBER 2, 2019

Marketing advisors are already calling Connected TV the future of video advertising. Considering the ever-growing rise in consumption trends, in 2018 alone advertisers spent an average of $14.2 ​​​​​​ Also Read: Discovering New Ways of Mobile Advertising with TikTok. million in 2017.

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Mobile Marketing 51

Martech Advisor

OCTOBER 3, 2019

The days when mobile ad networks and mediation platforms dominated the in-app advertising market are numbered. Life is looking pretty good for the mobile ad networks and mediation platforms that were first to enter the mobile app monetization market. Also Read: Mobile Marketing: Navigating the Modern Consumer.

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Mobile Advertising Advertisements Advertising Mobile Marketing 50

Stevens & Tate

MAY 18, 2023

And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. As a marketer or business owner, digital advertising is crucial to the continuous growth of your products or business.

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Advertisements Advertising Trends Mobile Advertising 97

LeadsRX

DECEMBER 22, 2021

The mobile app industry has long struggled to capture complete attribution of its marketing campaigns, hoping that one magic-bullet ad would make it “the next big app.”. In this episode, we explore a solution to monitor all marketing channels to identify mobile app installations, mobile app events, and mobile app conversions.

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Mobile Advertising Advertisements Advertising Mobile Marketing 77

Martech

MARCH 10, 2023

They can be profitable for savvy advertisers looking to reach one of the most lucrative and elusive groups of consumers. In-game advertising merges ads with the game environment seamlessly. These ads are more powerful and effective than in-app advertisements — those annoying pop-ups or banner ads you commonly see in mobile app games.

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Advertisements Advertising Mobile Advertising Ad Frequency 104

SEMrush

DECEMBER 31, 1969

Nearly 75% of the average person‘s internet time is on mobile, so getting mobile ads right is crucial. Learn all you need to know to create mobile ads that are tailor-made for your customer and will increase your return on ad spend!

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Mobile Advertising Advertisements Advertising Ads 98

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. 3) It’s expected that, by 2027, mobile sources would account for 130.5 2) Over 302 million people in the U.S. are active on social media ( Statista ).

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Social Media Statistics Advertisements Advertising 93

Marketing Insider Group

MAY 15, 2023

Image Source: Marketing Charts Not only that, but B2B businesses using digital marketing strategies benefit from: Increased visibility Improved customer engagement Targeted advertising Cost-effective marketing Measurable results Each of these factors work together to ultimately help businesses grow and succeed in today’s digital landscape.

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B2B Marketing B2B Marketing Buyer Personas 278

Smartyads

AUGUST 17, 2022

Waiting in lines, at bus stops, waiting for a green light, on public transportation… Mobile phones are with us everywhere. How often do you see people looking at their phones? They are not just part of our everyday life, they are our everyday life. Since phones are so heavily integrated.

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Features 52

LeadSquared

JULY 24, 2013

From businessmen finalizing billion dollar deals to teenagers seeking solutions to math problems and family members separated by thousand of miles connecting with each other, mobile phones have changed the way the world perceives communication today. Everyone has access to mobile phones and why not? What is Mobile Advertising?

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Webbiquity

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. Facebook advertising reaches 2.18 More than half (55.2%) of Facebook’s total advertising audience is between the ages of 18 and 34. Facebook advertising reaches 190 million people in the U.S., An astounding 81% of Facebook users globally are mobile-only.

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Social Networks Stats Mobile Advertising Advertisements 252

Martech

JUNE 6, 2022

Apple’s app privacy rules have resulted in 59% of mobile advertisers moving ad spend from them to Google Play and alternative Android platforms, according to a new study released today. To make up for this loss of data, Apple gives advertisers direct access to anonymized SKAdNetwork (SKAN) data. What it is. Biggest impact.

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Privacy Protection Privacy Mobile Advertising Mobile Marketing 99

Zoominfo

FEBRUARY 3, 2021

Recently, I was trying to understand how we could venture into the advertising space. There must be a way that we can activate it in the advertising space to drive value for our customers.”. If ZoomInfo’s business data “belonged” in the advertising audience world back in 2008, why wouldn’t it belong there now? The results?

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Marketing Insider Group

APRIL 19, 2023

Interactive events, social media, and mobile marketing are other channels that can show a solid return on investment when you execute them well. When you need a quick way to build brand awareness and get to direct sales, pay-per-click advertising can be effective. Mobile Most communication and web searches occur on mobile.

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Advertising Channels Marketing Digital Marketing Funnels Marketing Strategy 304

Outbrain

SEPTEMBER 5, 2018

In just a decade, the mobile app industry has exploded. Is it any wonder that mobile marketers are constantly searching for new and different ways to get more downloads for their apps? Let’s take a look at one of the newer, lesser-known strategies that can help drive more app downloads: native advertising. Storytelling sells.

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Mobile Advertising Advertisements Advertising Click Rate 46

LeadSquared

JULY 22, 2013

Their target audience is students in the age group of 13 – 16, and it was amazing to see the number of comments and responses that came in through Facebook mobile advertising. This makes mobile advertising an indispensable part of any marketing campaign. Millenial Media. How can a marketer tap its potential?

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Mobile Advertising Advertisements Advertising Mobile Marketing 52

Martech

APRIL 14, 2022

Out-of-home (OOH) advertising isn’t just for the burger chain at the next highway stop. billion overall, according to a report from the Out of Home Advertising Association of America (OAAA), the trade association for the industry. The OAAA reports that 28% of the top OOH advertisers were tech companies or D2C brands.

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Content Standard

JANUARY 29, 2016

Video is a treasure trove for online advertisers, but there’s new evidence that mobile platforms are set to become home to most of this content consumption, particularly among younger audiences. The implication is simple: Mobile video is more engaging and therefore more cost-effective.

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Mobile Advertising Mobile Marketing Advertisements Advertising 40

Martech

JUNE 21, 2022

Yahoo and DIRECTV announced a partnership for advertisers looking to bridge the linear and CTV divide, making 25 million TV households addressable for advertisers using the Yahoo DSP. The partnership includes DIRECTV Advertising, DISH Media and Fios, adding to Yahoo’s CTV reach of 80 million households in the U.S. Why we care.

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Mobile Advertising Mobile Marketing Advertisements Advertising 114

Martech

JANUARY 11, 2023

With digital advertising’s growth powering everything from connected TV platforms, retail media and outdoor advertising, the carbon cost of online advertising has become impossible to ignore. . Advertisers, large and small, are making bold promises to eradicate the industry’s carbon footprint in the next decade.

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ClickZ

OCTOBER 14, 2020

To be successful with in-app, advertisers must think from the perspective of their audience and determine what will drive them to take the next step to conversion. You’ll need to develop a custom in-app advertising strategy that takes into account how people use apps and what they expect from in-app advertising.

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Advertisements Advertising Mobile Advertising Effectiveness 112

Martech

OCTOBER 27, 2022

No fewer than 98% of brands believe that CTV advertising will be bigger than mobile. That’s the eye-grabbing headline from a report released today by mobile analytics and attribution platform AppsFlyer. Half of consumers surveyed reported downloading a mobile app after seeing an ad. Why we care. Get MarTech!

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Advertisements Advertising Brand Identity Branding 91

Digilant

MAY 2, 2023

For better or worse, we live in a society that is comfortable with multitasking and more than competent enough to research products and services on mobile devices. With this in mind, effective digital advertising can no longer be left up to desktop ads. Driving 4x more online activity per ad dollar spent than TV, radio, and print.

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Digilant

MAY 23, 2023

spending more time on mobile than ever before. Advertising During Economic Uncertainty Around eight in 10 U.S. Advertising During Economic Uncertainty Around eight in 10 U.S. However, your advertising not only needs to reach them, but speak to them directly. Why Is Video Necessary for Strategic Advertising?

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