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Mobile leads growth in the expanding in-game advertising industry

Martech

This year, mobile gaming is set to surpass a 60% market share of global in-game advertising, according to a new study by marketing intelligence firm IDC and app analytics platform data.ai. Mobile gaming spend will climb from $120 billion in 2021 to $136 billion in 2022. This makes mobile gaming advertising 3.2

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What you need to know about mobile game advertising

Martech

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. There is still some hope for gaming advertisers though. reached a record $10.73

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The Complete Guide To Mobile Advertising (2023)

Bannersnack

Considering that mobile traffic now accounts for 59.16% of the global online traffic, mobile ads should be a key part of any marketing strategy. 16 minutes read Did you know that, on average, people spend 5 hours a day on their phones, mostly in apps? That is one-third of waking hours!

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Interactive video and the future of mobile video advertising

Bannerflow

Gone are the days when static images and linear videos formed the base of all mobile ads. Recent survey data from The Social Shepherd , shows that 90% of consumers watch videos on their mobile devices. And in turn, this has introduced a new opportunity for interactive video advertising. What is interactive video advertising?

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7 ways to increase mobile display advertising performance

Bannerflow

Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. With that in mind, this article is designed to help marketers such as yourselves create brilliant mobile display ads that convert and provide return-on-investment (ROI). Branch out from the main sizes on mobile.

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The impact of mobile vs desktop display advertising for your industry

Bannerflow

The rapid growth of mobile users has made digital marketers rethink their display advertising strategies, with mobile display ads being the front-runner. This is up from a 46% share in 2018 – signalling a continuation of the shift to a mobile-led strategy. So, should your strategy focus solely on mobile display ads?

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Guide to mobile advertising: Types of ads and main platforms

ClickZ

By 2025, GSMA has estimated that more than 5 billion people will have mobile devices, and over half of these connections would be smartphones. Research reports have also shown that marketing organizations have also started spending 22% of their budget on mobile marketing. Why mobile advertising?