Build Intent-Based Target Account Lists (TALs) to Drive Better Demand Generation ROI

SWZD

Building target account lists (TALs) with top priority accounts that yield higher conversion rates can be a challenge for a demand generation marketer. Blogs Demand Generation intent data

10 Tough Questions to Evaluate Your Target Account List

The Point

In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Fast-forward 20 years to a world of Account-Based Marketing (ABM) , and little has changed.

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Talking About TAL: Why Your Target Account List Needs AI

6sense

The Target Account List, or TAL, is the cornerstone of account-based sales and marketing efforts. Companies traditionally pull together their TAL by purchasing lists and then manually prioritizing accounts based on the experience and knowledge of the sales team.

ABM from Scratch: Building Your Target Account List

Inbox Insight

Account selection is the single most important step for Account-Based Marketing (ABM) – but 39% of B2B marketers say determining which accounts to target is one of their biggest ABM challenges. Step 4: Segment your accounts . Demand Generation ABM TAL

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

The Most Effective Methods For Creating ABM Target Account Lists

Only B2B

Building an ABM target account list (TAL) with all the data-qualified accounts that may become the ideal fit for your company in terms of company size, revenue, and technology usage, is a top-notch implementation of an ABM approach. Account Based Marketing

The Target Account List Is Dead

Aberdeen HCM Essentials

Nearly every B2B company has a Target Account List (TAL). And focusing your marketing and sales efforts on a specific set of accounts seems like a reasonable way to ensure that you aren’t wasting time or money. Problems with the TAL. Because the criteria for account selection are static, it means the list remains static. No testing | Companies A/B test creative, copy, and campaigns, but don’t A/B test TALs.

The Target Account List Is Dead

Aberdeen HCM Essentials

Nearly every B2B company has a Target Account List (TAL). And focusing your marketing and sales efforts on a specific set of accounts seems like a reasonable way to ensure that you aren’t wasting time or money. Problems with the TAL. Because the criteria for account selection are static, it means the list remains static. No testing | Companies A/B test creative, copy, and campaigns, but don’t A/B test TALs.

The PESO Model & Your Demand Generation Strategy

The Point

Can PESO do the same for demand generation ? Examples in a demand generation context include social media advertising, display advertising, or sponsored content. Earned Media generates engagement through activities that are not paid placements.

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6 B2B Demand Generation Trends to Watch

The Point

What trends will dominate the demand generation landscape in 2022? B2B marketers need to rethink digital-first strategies to better engage audiences who not only demand new experiences, but also may be tiring of overused tactics.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

So, how will GDPR affect your various marketing efforts – inbound marketing, events, 3rd-party lead generation, channel partner marketing, sales-enablement and even account-based marketing (ABM) – and what can you do to prepare?

5 Ways to Build Better ABM Target Account Lists

PureB2B

Account-based marketing (ABM) has been a go-to strategy for several years. ABM strategy consists of many different steps, but the one that often proves challenging is selecting the most relevant target accounts. And if you’re not targeting the right people, ABM will fall short.

5 Ways to Build Better ABM Target Account Lists

PureB2B

Account-based marketing (ABM) has been a go-to strategy for several years. ABM strategy consists of many different steps, but the one that often proves challenging is selecting the most relevant target accounts. And if you’re not targeting the right people, ABM will fall short.

Demand Generation; How to Reach & Pick Up the ‘Right’ Traffic

Inbox Insight

Designing and executing demand generation activities that reach and drive the right traffic can improve sales and increase revenue through: Driving better performance from your digital media programs. Read on discover how to fuel your demand generation engine… Reading time: 3 minutes. The data is here along with the means for precision-based targeting. How can you use these to inform your list criteria? Compile your TAL using your defined criteria.

Getting Started With Demand Generation

Metadata

It’s no secret that an effective demand generation strategy can help achieve these goals. More businesses are looking to better attain, nurture, and retain customers through their marketing strategies with enhanced demand generation, and you want in on the action.

The ABMified Demand Engine: How One Small Team Unlocked Big Team Growth

Speaker: Nick Ezzo, VP of Marketing at Auditoria and Devon Watts, Sr. Director Corporate Marketing at RollWorks

We see it time and time again: small marketing teams dealing with tighter resources and higher expectations, but still hoping the inbound funnel alone will launch their rocket ship. But some small teams are finally letting go of the stigma that ABM can only work for big companies and big budgets, putting them in a position to expedite growth. We’ll let you in on how small teams have found ways to “ABMify” what they’re already doing, to make their demand gen work better for them. On February 4th, join Nick Ezzo, VP Marketing at Auditoria, and Devon Watts, Sr. Director Corporate Marketing at RollWorks to learn more.

B2B Demand Generation Predictions for 2021

The Point

Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come? B2B Demand Generation Predictions for 2021 Click To Tweet.

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Quality Intent Data Benefiting Demand Generation

PureB2B

Demand generation strategies draw from a number of sources, coming a long way from creating a simple email list. Armed with the knowledge of their target’s behavior, marketers can craft emails that will get to the core of their target’s motives to buy.

The Demand Generation Strategy Guide

Zoominfo

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? The Demand Generation Funnel.

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Report: Marketers are Struggling to Leverage Data for Demand Generation

KoMarketing Associates

Demand generation remains a critical objective for marketers, but new research indicates that not all are leveraging data to help them achieve their goals. Industry News Performance Measurement data and analytics demand generation Search Engine Marketing

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

Join Carlos Hidalgo for a candid and in-depth conversation about: Developing a conversational approach to demand generation. B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy.

Quality Intent Data Benefiting Demand Generation

PureB2B

Demand generation strategies draw from a number of sources, coming a long way from creating a simple email list. Armed with the knowledge of their target’s behavior, marketers can craft emails that will get to the core of their target’s motives to buy.

Why a Hybrid Demand Generation Model is More Important than Ever

The Point

The current crisis reinforces why most B2B companies are best suited for a hybrid demand generation model that combines both ABM and more traditional, funnel-based tactics. In the current climate, does it still make sense to invest in ABM for the right accounts?

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Why Marketing Needs to Own Demand Generation Right Out of the Gate

Webbiquity

It drags down demand and lead generation and sales-ready opportunities. Using a relay race metaphor, this post: Provides a definition of, and the purpose of, demand and lead generation. Demand generation spans the entire buyer’s journey. GTM to Demand Gen.

What is Demand Generation—and Why Do You Need It?

The ABM Agency

Demand generation has long been one of the go-to B2B marketing strategies used to increase interest and excitement in a product or service. What is Demand Generation? At its core, demand generation is a true omnichannel marketing approach for B2B companies.

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.

Inbound Marketing Vs. Demand Generation: Is There A Difference?

Square 2 Marketing

As marketers, we’re often asked if inbound marketing and demand generation are the same. inbound marketing demand generationOur answer? Not exactly.

39% of Marketers Intend to Use Marketing Automation for Demand Generation

KoMarketing Associates

DemandGen recently conducted the “2022 Demand Generation Benchmark Survey,” and statistics indicated that the majority of marketers (49%) are still utilizing email to drive leads into their pipeline. Industry News Performance Measurement demand generation Search Engine Marketing

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How to do Account-Based Marketing for Demand Generation in 2020

Metadata

Both demand generation and account-based marketing (ABM) are as old as marketing itself: after all, somewhere around 90 percent of marketing is generating demand. And what is the best way to execute ABM for demand generation in 2020?

In Defense of Demand Generation in the Age of ABM

The Point

Much has been made of the argument that Account-Based Marketing (ABM) gained traction so quickly in B2B marketing primarily because traditional, funnel-based demand generation has stopped working. A recent video making the rounds on LinkedIn asked: “ Is Demand Generation Losing its Effectiveness ?” (The answer provided was: yes.). Yes, many companies are seeing lower returns from traditional demand gen.

How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Getting Started With Demand Generation

Metadata

Running legit demand generation marketing campaigns is a great place to start. Below, you’ll learn how demand generation works, some strategies you can use, and best practices that every demand gen campaign should follow. What is demand generation?

Quality Intent Data Benefiting Demand Generation

PureB2B

Demand generation strategies draw from a number of sources, coming a long way from creating a simple email list. Armed with the knowledge of their target’s behavior, marketers can craft emails that will get to the core of their target’s motives to buy.

Key B2B Demand Generation Strategies for 2015

The Point

We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. In our business, demand generation and content marketing are nearly synonymous. It’s almost a cliché to say so at this stage, but without quality content, it’s virtually impossible to generate maximum return from both “top of the funnel” lead generation, lead nurturing , or customer marketing. Good content is the fuel that feeds demand generation success.

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Does Demand Generation Really Generate Demand?

The Point

An insightful comment from CMO Joe Chernov on Twitter: “In B2B, demand generation is typically a misnomer. Marketers capture demand vs. generate it.”. More often, marketing – or, more specifically: demand generation — captures engagement from someone either outright shopping for a product, or, at a minimum, feeling the particular pain that the marketer’s product can solve. Does Demand Generation Really Generate Demand?

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Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020.

Demand Generation Campaigns Underperforming? 10 Upgrades To Make Today!

Mike Lieberman

Demand generation underperforming? Try these 10 upgrades today and watch your metrics head up and to the right

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Why Demand Generation Requires a Strategic Mindset

Marketing Insider Group

Demand generation is complex. This dynamism is the root of demand gen’s power, as well as the seeds of its downfall. The post Why Demand Generation Requires a Strategic Mindset appeared first on Marketing Insider Group. Demand Generation7,000-piece jigsaw puzzle complex.

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The Smarter Way to Scale B2B Omnichannel Demand Generation

SWZD

Here’s how B2B marketers can balance demand generation at scale with customers’ need for relevant, cohesive brand experiences across diverse channels. Blogs B2B Demand Generation intent data

Lead Generation Checklist

You spend time, energy, and money doing demand generation to capture leads, but it's how you manage them that makes the difference between success and failure. This lead generation checklist will help you better manage your leads and give you the best chance of success.