The Point

MAY 28, 2020

The current crisis reinforces why most B2B companies are best suited for a hybrid demand generation model that combines both ABM and more traditional, funnel-based tactics. A strategy based on generating engagement from buying groups (and the way large corporations make purchase decisions) vs. individual leads. Maintain ABM campaigns and continue to generate awareness and engagement at identified target accounts.

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Marketing Insider Group

JULY 24, 2017

Demand generation is complex. This dynamism is the root of demand gen’s power, as well as the seeds of its downfall. The post Why Demand Generation Requires a Strategic Mindset appeared first on Marketing Insider Group. Demand Generation7,000-piece jigsaw puzzle complex.

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The Point

NOVEMBER 29, 2017

Sometimes great people, a great product, or pure market demand can cover up all sorts of marketing sins, but more often the clients who succeed consistently at demand generation are those who have their act together. And yes, these new technologies can help fuel success, to be sure, but they can also be a crutch that prevents companies from addressing the very basic, block-and-tackling tasks that form the foundation for demand generation success.

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The Point

JULY 30, 2019

Much has been made of the argument that Account-Based Marketing (ABM) gained traction so quickly in B2B marketing primarily because traditional, funnel-based demand generation has stopped working. A recent video making the rounds on LinkedIn asked: “ Is Demand Generation Losing its Effectiveness ?” (The answer provided was: yes.). Yes, many companies are seeing lower returns from traditional demand gen.

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How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale

Demand Generation

Only B2B

AUGUST 25, 2020

It’s efficacy as a marketing strategy has observed it gain traction among businesses in recent times, and managed Demand generation companies very efficiently. Today, in this post we will share how ABM proves an important concept for demand generation funnel.

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Marketing Insider Group

APRIL 23, 2019

My dad taught me many lessons growing up, and one that stands out as relevant to demand generation is this: He said, “Choose your friends carefully because [like it or not] you are judged by the company we keep.” The post How the Halo Effect Drives Demand Generation and Leads appeared first on Marketing Insider Group. Demand Generation

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The Point

JANUARY 29, 2015

We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. In our business, demand generation and content marketing are nearly synonymous. It’s almost a cliché to say so at this stage, but without quality content, it’s virtually impossible to generate maximum return from both “top of the funnel” lead generation, lead nurturing , or customer marketing. Good content is the fuel that feeds demand generation success.

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Act-On

MARCH 6, 2017

The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. Now why is this relevant to the role of demand generation, you may ask? Today’s Demand Gen Marketer is a key cog in your marketing machine, fueling your sales pipeline. Today’s Demand Gen Marketer.

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Modern Marketing

JUNE 13, 2012

The problem for demand marketers is that few, if any, resources that explain how to use social to build strong, lasting demand generation strategy. So over several months we interviewed experts like Sandy Carter of IBM and social savvy clients like Sage, compiled research, and identified emerging best practices around social demand generation strategy. It serves as an on-ramp to social media for demand marketers. What is Social Demand Generation?

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Speaker: David Crane, Head of Content & Thought Leadership, Integrate

So, how will GDPR affect your various marketing efforts – inbound marketing, events, 3rd-party lead generation, channel partner marketing, sales-enablement and even account-based marketing (ABM) – and what can you do to prepare?

Word of Mouth

Modern Marketing

AUGUST 28, 2019

In the ever-evolving world of B2B marketing , demand generation is the latest concept that's being touted as a way to fuel what’s in the sales funnel — and keep it topped up over the long term. Different from inbound marketing, demand generation can help digital marketers achieve their goals. Defining Demand Generation. Therefore, demand generation can mean many different things, depending on your offering and your audience.

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Inbox Insight

OCTOBER 19, 2020

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. Source – Inside Intent Data: Unlocking Demand Generation Results.

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Modern Marketing

JUNE 21, 2019

If lead generation — the process of creating, maintaining, and monitoring prospect interest — were a spoken conversation, it would be a quiet, one-on-one chat. It’s the verbal equivalent of demand generation , which is how marketers develop and manage buying interest across a broad body of consumers. Generating Demand. To showcase an audience’s need for a certain product, they turn to demand generation. Generating Leads.

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Modern Marketing

NOVEMBER 7, 2016

We just completed our third annual B2B Enterprise Demand Generation Study , which evaluated the maturity of the demand generation function within enterprise organizations. While the results are showing incremental improvement overall, it is clear that organizations are still looking to master the art and science of demand generation. Only 1 in 5 Organizations Are Highly Effective In Achieving Their Demand Generation Goals.

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Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

Join Carlos Hidalgo for a candid and in-depth conversation about: Developing a conversational approach to demand generation. B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy.

Conversion

Marketing Insider Group

JULY 17, 2019

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. The post 5 Ways to Make the Most of Your Demand Generation Efforts appeared first on Marketing Insider Group. Demand Generation

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RockContent

NOVEMBER 9, 2016

Now, I’d like to discuss the relationship between content marketing and demand generation. The two teams generally have the same goals – make things that build awareness, demand, and pipeline. In fact, 85% of B2B content marketers say that their most important goal is lead generation. But, more often than not, content marketing and demand generation teams operate in silos.

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Televerde

AUGUST 1, 2019

This is often the case for many marketers when it comes to demand generation. However, before you freak out and start questioning everything you thought you knew about demand generation, take a deep breath! We’re going to show you how you can execute a demand generation campaign based on what’s working for thousands of companies right now! . Like many concepts in modern B2B marketing, every company has their definition of demand generation.

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Marketing Insider Group

DECEMBER 9, 2016

The post 19 Demand Generating Content Formats That Aren’t a PDF appeared first on Marketing Insider Group. Demand GenerationPDFs have their place. They’re easy to download, send, design, and skim. Over the years, they’ve become the unofficial default for many marketers, but times are a changin. When it comes to building buzz, holding attention, and reaching new markets, PDFs can fall a little … flat. The good news is, there are lots of […].

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Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

Demand Generation

Marketing Insider Group

JUNE 23, 2015

When discussing Demand Generation Strategy you should always look at all options before making a decision. This phrase has no greater meaning then in the Demand Generation World. Here are a few things to consider when you are looking for a new Strategic Demand Generation direction. Do they have a Lead Generation Team? I have seen a team of 5 lead generation callers outperform a pay-per-lead or social media budget that is 4 times higher.

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ANNUITAS

NOVEMBER 7, 2018

Revamping our Demand Generation Survey to Gauge How Effectively Marketing Helps to Grow the Business. We find this to be fascinating, as more and more of the work we do at ANNUITAS is due to C-level and sales leader frustration with marketing performance in and around Demand Generation. “ more and more of the work we do at ANNUITAS is due to C-level and sales leader frustration with marketing performance in and around Demand Generation.

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Metadata

AUGUST 21, 2020

It’s no secret that an effective demand generation strategy can help achieve these goals. More businesses are looking to better attain, nurture, and retain customers through their marketing strategies with enhanced demand generation, and you want in on the action.

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ANNUITAS

OCTOBER 26, 2018

What makes Demand Generation perpetual ? One key component (other than a decreased reliance on tactical, campaign-based activities to drive demand) is its adaptability. Developing a “perpetual” demand generation program is no small undertaking. Data impacts so many different components of Demand Generation. The post 6 Components of a Perpetual Demand Generation Program appeared first on Annuitas.

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Speaker: Kaitlin Bowes, Senior Demand Generation Manager at Brightcove

How do you build video campaigns that actively build pipeline, increase your marketing ROI, and make you look like a demand-gen genius? We’ve boiled it down to five key steps. Tune into our webinar on June 26th to find out what we’ve learned through years of building pipeline with video.

Video

ANNUITAS

SEPTEMBER 6, 2018

Andy Crestodina from Orbit Media Studios delivered an amazing talk on Content Strategy and SEO for Lead Generation that was interesting, funny and devastatingly blunt while tipping over some Content Marketing sacred cows. It is “abysmal” for generating leads. These links give your site authority – which improves ranking – which can drive more organic traffic to the site – which you can guide to the pages and content that are good at generating leads.

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The Point

JANUARY 30, 2018

In “ The Startup’s Guide to Demand Generation: From Your First 10 Customers to Your Next 1,000 ,” the two authors cover everything from when to make the first marketing hire, to what marketing technologies to buy first, to how best to leverage marketing data. Many we were able to generate real results for, very quickly, whilst others proved much more of a challenge. Demand generation as a whole, and content marketing in particular, is a meritocracy.

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The Point

SEPTEMBER 15, 2015

More than 200 marketing VPs, directors and managers responded to the survey, which asked respondents to identify the crucial factors in driving demand generation ROI. The post Which Content, Tactics & Technologies Are Driving Demand Generation ROI? B2B Marketing Campaign Planning Content marketing Demand Generation Marketing Automation Uncategorized b2b demand generation marketing technology predictive analytics programmatic advertising techvalidate

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Sharpspring

NOVEMBER 19, 2020

Contrary to popular belief, demand generation and lead generation aren’t the same! In this blog, you’ll learn the fundamentals of demand generation vs and lead generation, plus the definition of each one with examples. What Is Lead Generation?

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LeadCrunch

APRIL 2, 2019

According to a recent IDG white paper on lead generation , 61% of B2B marketers say increasing demand is the top challenge they face today. In theory, scaling a B2B business just requires boosting demand. In actuality, however, demand generation is becoming an increasingly difficult challenge for B2B marketers to meet. How do you generate high quality leads, consistently? Obsolete: Why Inbound & Outbound Demand Generation Isn’t Working.

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Sharpspring

SEPTEMBER 29, 2020

When it comes to building your business , it’s as critical to generate leads as it is to create a brand that those leads want to engage with. Effective demand generation brings together a range of marketing tactics and requires multiple touchpoints.

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Sales Engine

AUGUST 22, 2016

Because we are now in a position to generate consistent, value-added content for our prospects and customers, driving people to our new website is a much easier proposition,” said Traxler. Currently, we have a sales team of four people and an outside prospecting firm that looks at our active lead lists and calls upon marketing qualified leads now that our demand generation engine is running.

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Marketing Insider Group

AUGUST 30, 2016

I had a conversation with a prospect today about their demand generation challenges. The post Why Demand Generation Requires More Than Marketing appeared first on Marketing Insider Group. Demand GenerationAs is often the case in these discussions, the topic of the sales team came up. My prospective customer, who is an executive on the marketing side of the organization, wanted to know how he could get sales to appropriately respond to […].

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Marketing Insider Group

SEPTEMBER 14, 2016

With Marketing and Sales on opposite sides of the Grand Canyon (given their mind set and nature), you need a group to bridge the gap, enter Demand Generation. Here are 5 tips to help you create and manage a “Best In Class” Demand Generation Program: 1. The post 5 Demand Generation Tips You Need To Know appeared first on Marketing Insider Group. Demand Generation

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Modern Marketing

APRIL 25, 2012

But many demand generation marketers don’t know what to make of it. Sage , a global provider of business management software and services however, has made social a key part of its demand activity. About a year and a half ago, the global software company’s Employer Solutions business unit, makers of Human Resources Management Software, wanted to do more than drum up awareness, they wanted a full fledge social demand generation strategy.

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Marketing Insider Group

APRIL 21, 2014

Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. This post is the latest from my former colleague and demand generation partner Rob Krekstein. Rob is the Senior Director of Global Lead Generation at enterprise technology company Ventyx. The Critical Ingredients Of Effective Demand Generation. Demand Generation

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