8 Common LinkedIn Advertising Mistakes

The Point

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. 8 Common LinkedIn Advertising Mistakes #paidsocial Click To Tweet.

16 B2B print advertising tips

Sales Lead Insights

Proven techniques for better B2B sales lead generation with print advertising. The post 16 B2B print advertising tips appeared first on Sales Lead Insights. B2B advertising B2B marketing print advertising

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16 B2B print advertising tips

Sales Lead Insights

Proven techniques for better B2B sales lead generation with print advertising. B2B advertising B2B marketing print advertising

Advertising Leaders: Consider Content Over Advertising

Marketing Insider Group

Many years ago, David Ogilvy advised marketers to concentrate on the “content of your advertising, not its form.” ” Now we’re seeing marketing leaders support for the approach of publishing content instead of advertising.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.

Online Display Advertising; An Overview & Benefits

NuSpark

Don’t underestimate the value of online display advertising. Think of display ads like Billboards or outdoor advertising in a sense. When online advertising, it is important to target the people most relevant to your business. Display advertising also allows for retargeting.

Native Advertising Considerations

NuSpark

Native advertising should be considered in your media strategy if you have good content on a landing page, a compelling reason for people to click, and you wish your ads to stand out, especially on mobile. The post Native Advertising Considerations appeared first on NuSpark Marketing.

Guide to mobile advertising: Types of ads and main platforms

ClickZ

With the growth in adoption of smartphones, consumers are also increasingly getting glued to their mobile devices more than ever, this has led to mobile marketing becoming a mainstay of the online advertising sector. Why mobile advertising? What is mobile advertising?

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Programmatic advertising trends | 2020

Bannerflow

As the industry evolves and adapts to an ever-changing marketplace, programmatic advertising is growing in importance. If you’re still struggling to get to grips with the concept of programmatic advertising, then head to our definition guide. In this guide you’ll discover all you need to know about this indispensable aspect of modern advertising. The rise and rise of connected TV is driving notable growth in programmatic television advertising.

Advertisers Overspend On Walled Gardens, Study Shows

AcuityAds

Yet, 60% of advertisers’ spending goes towards “walled gardens” like Facebook and Amazon! The post Advertisers Overspend On Walled Gardens, Study Shows appeared first on AcuityAds Inc. Advertising and Marketing Technology Digital Advertising Attention Advertising Walled Gardens

Is Your Digital Advertising Signaling the Right Message to Buyers?

The Point

There’s a fascinating article over at LinkedIn: “ You Are What You Signal ,” in which the authors discuss the concept of “signaling theory” in advertising, best summarized in simple terms as the way in which ads “signal” a consumer into trusting a particular brand.

What is: audio advertising?

Choozle

With the prevalence of smartphones, wireless headphones, and smart speakers, you will quickly notice that we are in a new age of audio and a ripe opportunity for audio advertising. Jump to: What is audio advertising? Audio advertising metrics. What is audio advertising?

Is Programmatic Display Good for B2B advertisers?

NuSpark

This is an advanced way of targeting your ideal audience with digital advertising placements based on data and analysis, and marketers are rapidly adopting the new display advertising technology as a means to generate leads while freeing up their time. Benefits for B2B Advertisers.

5 benefits of programmatic advertising

Choozle

Programmatic advertising offers many benefits beyond faster reporting times and endless data. The total number of benefits offered by programmatic is often what sways marketers and advertisers to start buying their media this way. What is programmatic advertising?

The Modernization of Makeup: Advertising

Brandwatch Marketing

The beauty industry is going through a major change in the way they advertise. Celebrity ambassadors are being replaced by YouTube vloggers as the main advertisers. Advertising consumer packaged goods cosmetics CPG cpg industry makeup

Display Advertising Stats 2019: SEMrush Study

SEMrush

SEMrush has conducted the first display advertising study for ecommerce businesses on the market. Research is based on over 40 million impressions from the top Google Display Network (GDN) ecommerce advertisers, and 23 million impressions from the top GDN ecommerce publishers.

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

As B2B advertisers, it’s important to make sure we also continue to evolve in line with the changing marketplace and the behaviors of our target audience. One of the biggest challenges B2B advertisers have is simply getting there ads served to the right user.

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Overview of the AdWords Structured Snippets Extension for B2B Advertisers

KoMarketing Associates

Structured snippets is an AdWords extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. These snippets can really shine for the right B2B advertiser.

Best display advertising campaign: Elko

Bannerflow

Engagement and impact are two of the biggest drivers of success in display advertising! The winner of the best summer display advertising campaign of 2019 went to Icelandic consumer electronics retailer, Elko. Want to know more using Rich Media features in your display advertising?

Best display advertising campaign: Meliá Hotels International

Bannerflow

After much deliberation, the winner of the best autumn/fall display advertising campaign 2019 went to international hotelier, Meliá Hotels International. Want to know more about using Creative Studio to design outstanding display advertising?

B2B Marketers to Invest More in Programmatic Advertising in 2018

KoMarketing Associates

Programmatic advertising has become a more prominent tactic for B2B marketers, but how much are they willing to invest in it in 2018? To learn more about B2B marketers’ dedication to programmatic media, AdweekBrandshare and Dun & Bradstreet recently teamed up to conduct the “B2B Advertising and Marketing Outlook: Programmatic Takes Hold” report. According to the data, 63 percent of B2B marketers now indicate that they buy or sell advertising programmatically.

4 Tactics to Measure B2B Advertising Effectiveness

KoMarketing Associates

This post will provide some strategic tactics marketers can use to better measure B2B advertising effectiveness, and provide a list of KPIs expert marketers are measuring to help them hit their ROAS goals.

Classic Advertising and Consulting Models Are Shifting — To Clients’ Benefit

Marketing Insider Group

The post Classic Advertising and Consulting Models Are Shifting — To Clients’ Benefit appeared first on Marketing Insider Group With the possible exception of consumer apps, no market has exploded in the new millennium quite like marketing technology.

How Should B2B Advertisers Use Dynamic Search Ads?

KoMarketing Associates

How can DSAs help B2B advertisers? In addition to the above targeting options, Google AdWords allows advertisers to upload a page feed of what you want to promote and select the landing pages you want to include in your DSA campaigns. Essentially, advertisers can include a list of URLs with custom labels in a spreadsheet. B2B Online Marketing Blog Search Engine AdvertisingIs your company in a niche or expanding to a new market? Does your website have a large inventory?

5 Truths About Contextual Advertising

AcuityAds

Contextual Advertising is a digital advertising targeting tactic, which has seen a major recent resurgence. The post 5 Truths About Contextual Advertising appeared first on AcuityAds Inc.

What B2B Advertisers Need to Know About Google Display Network

KoMarketing Associates

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN).

Demystifying data driven advertising

Choozle

We are entering a new digital advertising era where data will be more important than the creative message that drives the consumer. What is data driven advertising? With access to more and more data, the strategy of data driven advertising creates a huge opportunity for marketers.

Why is Facebook Advertising Getting so Expensive?

Liveintent

This week, we explain why Facebook advertising costs are going up and why that has a lot of retailers feeling pretty down. . But more and more we see reports of a growing discontent amongst retailers in regards to the steady rising cost of advertising across the Facebook platform. So, what exactly is causing this shift in the cost of advertising on Facebook? Learn more about our solutions for advertisers? The post Why is Facebook Advertising Getting so Expensive?

The Advertiser’s Guide to Interstitial Advertisements

Advertise.com

Interstitial advertisements are display ads that appear on the screen when viewers reach a natural transition point on a web page. The Truth About Interstitial Advertisements. The Benefits of Interstitial Advertisements. Considering investing in interstitial advertisements?

Facebook Advertising: A Complete Guide For Beginners

Alejandro Rioja

Let’s say I have a product that I’d like to advertise in the most cost-efficient way possible with the instant return of investment! This dilemma led me to try out Facebook advertising.

Great marketing and advertising quotes

Sales Lead Insights

But let's define it by quoting or paraphrasing some of the masters of the art and science of marketing--which they generally used call advertising. The post Great marketing and advertising quotes appeared first on Sales Lead Insights. Like good taste, marketing is difficult to define.

What is Programmatic Advertising?

Outbrain

In order to understand programmatic advertising, it’s helpful to go back to the basics of ad buying. Of course, there is a whole lot more to advertising than just buying media space. Fast forward to the 2020s, and there’s a new media buying kid on the block: programmatic advertising.

Privacy Regulations Will Lead to Advertising Innovation

Customer Experience Matrix

None of this marks the end of the advertising industry or even of targeted online advertising. Advertising was a big and important business before the Internet existed and would remain one if the Internet went dark tomorrow.

7 Advertising Takeaways from Super Bowl Sunday

Liveintent

7 Advertising Takeaways from Super Bowl Sunday. We tackled advertising performance data from across our exchange during Super Bowl Sunday and the weekend leading up to it. — The post 7 Advertising Takeaways from Super Bowl Sunday appeared first on LiveIntent Blog.

Expert Insight: Have B2B Marketers Helped Programmatic Advertising Go Mainstream?

KoMarketing Associates

Programmatic advertising continues to grow in popularity among B2B marketers, and recent research has shown that they are investing more in this area. The “B2B Advertising and Marketing Outlook: Programmatic Takes Hold” report from AdweekBrandshare and Dun & Bradstreet recently found that 63 percent of B2B marketers now buy or sell advertising programmatically – but are their efforts paying off?

Do We Need Advertising During The COVID-19 Pandemic?

AcuityAds

There is widespread panic among advertisers to stop media and advertising spend as consumers self-isolate. The logic is simple – if nobody is traveling or out shopping, why advertise? The post Do We Need Advertising During The COVID-19 Pandemic? Real-Time Marketing Events Advertising and Marketing Technology Programmatic Advertising Digital Advertising Demand Side Platform (DSP) Direct To Consumer Webinar

What is display advertising?

Bannerflow

In this article, we answer the most common questions related to display advertising. It is an introduction to an effective form of online advertising and why you should use it as part of your marketing strategy. Why is HTML5 the preferred display advertising format?