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New Social Media Advertising Strategies for 2023


Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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Surprise: Most B2B Advertising Isn’t Good. Or Is It?

The Point

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. What was surprising, however, was the criteria by which the two firms rendered the advertising in question as unsuccessful. Surprise: Most B2B Advertising Isn’t Good. Does emotion have a role to play in B2B advertising?

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7 Marketing Tips for Successful LinkedIn Advertising

Marketing Insider Group

While organic and unpaid growth is easy and versatile on LinkedIn , paid promotion through this platform’s multiple advertising options is also a simple and effective method for furthering your marketing efforts. LinkedIn gives advertisers many ad options when deciding on a paid piece of promotional content or direct message.

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Online Advertising: The Ultimate Guide to Start Advertising on the Internet


12 minutes read Online advertising is everywhere. Facebook, Google, TikTok, YouTube—virtually every website you visit daily has an online advertising model to support it. How to make online advertising work for you? What Is Online Advertising? Some love it, some block it. Some click on it, and others create it.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers. Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise.

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Targeted Advertising: Does it Actually Work?


While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile. It cites two major problems marketers must address when considering targeted advertising.

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Understanding Native Advertising: The Complete Guide


13 minutes read In today’s digital landscape, consumers are bombarded with advertisements. This is where native advertising comes in, a strategy that has taken the marketing world by storm and is quickly becoming one of the most effective methods of reaching target audiences.