B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Despite all the challenges of 2020, B2B digital advertising is doing great. If anything, it seems B2B advertising is just holding steady.

8 Common LinkedIn Advertising Mistakes

The Point

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. At our demand generation agency , LinkedIn advertising is a staple of most client campaigns, and yet when we propose LinkedIn to clients, we often hear comments to the effect of: “We tried and couldn’t make it work.”

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B2B Advertising: 20 Examples of Terrific B2B Social Media Ads

KoMarketing Associates

B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media. B2B social media advertising is also a bit less competitive than other marketing channels. 72% of B2B content marketers use social media advertising or promoted posts according to the 2020 CMI / Marketing Profs B2B Content Marketing Benchmarks report. But that’s hardly the only place they’re advertising.

How to Use Google Optimize to Find B2B Paid Advertising Success

KoMarketing Associates

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. To get started, there are a few easy steps an advertiser needs to take: Set up an account.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.

112 Google Ads Callout Extensions Examples for B2B Advertisers

KoMarketing Associates

B2B Online Marketing Blog Search Engine Advertising digital marketing paid search Search Engine MarketingGoogle Ads extensions are a no brainer when it comes to adding extra information and benefits to ad copy in search engine marketing campaigns.

iGaming: Display Advertising Trends 2020

Bannerflow

Unlike many industries, iGaming is ahead of the curve in reaching audiences via display advertising. In a company first, Bannerflow is exploring European iGaming display advertising trends, analysing display data for 2018, 2019, and the eventful first half of 2020.

Guide to Online Advertising

FMG Suite

Instead, it is paid digital advertising that holds the most promise for the advisor looking to grow their business. Social and search platforms have majorly improved their paid advertising features. Download the “Guide to Online Advertising” and start growing your business.

16 B2B print advertising tips

Sales Lead Insights

Proven techniques for better B2B sales lead generation with print advertising. The post 16 B2B print advertising tips appeared first on Sales Lead Insights. B2B advertising B2B marketing print advertising

Native Advertising Considerations

NuSpark

Native advertising should be considered in your media strategy if you have good content on a landing page, a compelling reason for people to click, and you wish your ads to stand out, especially on mobile. The post Native Advertising Considerations appeared first on NuSpark Marketing.

Report: 69% of B2B Marketers to Increase Digital Advertising Spend Amidst Pandemic

KoMarketing Associates

As B2B marketers look to strategize amidst the pandemic, new research suggests that they will be putting more of their budget toward digital advertising and email marketing to get by.

16 B2B print advertising tips

Sales Lead Insights

Proven techniques for better B2B sales lead generation with print advertising. B2B advertising B2B marketing print advertising

7 ways to increase mobile display advertising performance

Bannerflow

Optimising display advertising for mobile is one of the cornerstones of of increasing advertising performance. In this article we will cover: What is mobile display advertising? What are the key trends for improving display advertising performance?

5 benefits of programmatic advertising

Choozle

Programmatic advertising offers many benefits beyond faster reporting times and endless data. The total number of benefits offered by programmatic is often what sways marketers and advertisers to start buying their media this way. What is programmatic advertising?

B2B Marketers to Invest More in Programmatic Advertising in 2018

KoMarketing Associates

Programmatic advertising has become a more prominent tactic for B2B marketers, but how much are they willing to invest in it in 2018? To learn more about B2B marketers’ dedication to programmatic media, AdweekBrandshare and Dun & Bradstreet recently teamed up to conduct the “B2B Advertising and Marketing Outlook: Programmatic Takes Hold” report. According to the data, 63 percent of B2B marketers now indicate that they buy or sell advertising programmatically.

Online Display Advertising; An Overview & Benefits

NuSpark

Don’t underestimate the value of online display advertising. Think of display ads like Billboards or outdoor advertising in a sense. When online advertising, it is important to target the people most relevant to your business. Display advertising also allows for retargeting. Online display advertising campaigns can improve or build brand awareness of your products and services. Display advertising is big business. Advertising Marketing Strategy

Advertising Leaders: Consider Content Over Advertising

Marketing Insider Group

Many years ago, David Ogilvy advised marketers to concentrate on the “content of your advertising, not its form.” ” Now we’re seeing marketing leaders support for the approach of publishing content instead of advertising. Earlier this month, the Association of National Advertisers (ANA) held it’s annual “ Masters of Marketing ” conference in Phoenix.

How Should B2B Advertisers Use Dynamic Search Ads?

KoMarketing Associates

How can DSAs help B2B advertisers? In addition to the above targeting options, Google AdWords allows advertisers to upload a page feed of what you want to promote and select the landing pages you want to include in your DSA campaigns. Essentially, advertisers can include a list of URLs with custom labels in a spreadsheet. B2B Online Marketing Blog Search Engine AdvertisingIs your company in a niche or expanding to a new market? Does your website have a large inventory?

A step back: IDFA’s impact on the advertising ecosystem

ClickZ

Apple’s proposed change to the IDFA (delayed until 2021) will likely have a staggering impact on the entire advertising ecosystem and the online marketing world. It’s called IDFA (Identifier for Advertisers) – and it will likely have a staggering impact on the online marketing world.

Programmatic advertising trends | 2020

Bannerflow

As the industry evolves and adapts to an ever-changing marketplace, programmatic advertising is growing in importance. If you’re still struggling to get to grips with the concept of programmatic advertising, then head to our definition guide. In this guide you’ll discover all you need to know about this indispensable aspect of modern advertising. The rise and rise of connected TV is driving notable growth in programmatic television advertising.

What is programmatic advertising?

Bannerflow

Programmatic advertising is now the dominant form of buying and optimising digital advertising. It’s a major component of modern advertising. In 2019, it’s predicted that 65% of all money spent on advertising in digital media will be traded programmatically and that advertisers will spend an astonishing US$84bn on the format worldwide. How does programmatic advertising work? The top 5 reasons you should use programmatic advertising.

Print Advertising vs. Online Advertising

Direct Response Coach

If you’ve been running traditional offline print advertising – in local newspapers, magazines or trade journals – chances are you’ve been subject to your share of sales pitches asking you to move some or all of your advertising online. The post Print Advertising vs. Online Advertising appeared first on McCarthy and King Marketing. General Online Advertising Print Advertising

What B2B Advertisers Need to Know About Google Display Network

KoMarketing Associates

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN).

Why Advertising Doesn’t Work: The Link Between Empathy and Sales

Marketing Insider Group

Because digital technologies have disrupted the way we do business and customers have developed a distrust of brands, traditional advertising has lost its effectiveness. Flashy advertising and convincing salespeople are no longer sufficient and in fact, may well have the opposite effect.

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The role of AI advertising for deep customer experience personalization

ClickZ

30-second summary: Bid optimization, targeting, segmentation, automation, and audience extension in advertising are enabled by AI. CEO of SmartyAds shares insights and details on AI advertising, its pros, and how businesses can overcome personalization challenges. Still, for the most part, the penetration of AI in advertising is so delicate that it goes mostly unnoticed. Three pros that make marketers invest in AI advertising stacks.

Best display advertising campaign: ATG

Bannerflow

Celebrating the very best in display advertising, whether that is through the application of technology or impactful design. And after much deliberation, the winner of the best display advertising campaign of winter went to Swedish betting company ATG. Mattias Hallbom : We then did a brainstorming session and talked about how we can use the material effectively in our advertising. The post Best display advertising campaign: ATG appeared first on Bannerflow Blog.

The Advertiser’s Guide to Interstitial Advertisements

Advertise.com

Interstitial advertisements are display ads that appear on the screen when viewers reach a natural transition point on a web page. The Truth About Interstitial Advertisements. The Benefits of Interstitial Advertisements. Considering investing in interstitial advertisements?

Advertising Footprint

MakesBridge

Listed below are three ways how advertising and marketing are keeping up with the new age technology. How long a consumer stays on or visits a certain webpage indicates more of an interest toward that product, this would lead to a more heavy, personalized advertisement for them.

Great marketing and advertising quotes

Sales Lead Insights

But let's define it by quoting or paraphrasing some of the masters of the art and science of marketing--which they generally used call advertising. The post Great marketing and advertising quotes appeared first on Sales Lead Insights. Like good taste, marketing is difficult to define.

Overview of the Google Ads Structured Snippets Extension for B2B Advertisers

KoMarketing Associates

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. As a B2B advertiser, you’ll have another tool at your disposal to limit your exposure and likelihood of click-through from someone who is not your target audience. These snippets can really shine for the right B2B advertiser.

The Future of Online Advertising

Modern Marketing

by Jesse Noyes | Tweet this Online advertising is all about delivering high-level of impressions, right? At Eloqua Experience , Steve took time to share the online advertising trends shaping the industry. You can get more on the future of advertising in our Grande Guide to Social Advertising. The Future of Online Advertising is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

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Expert Insight: Have B2B Marketers Helped Programmatic Advertising Go Mainstream?

KoMarketing Associates

Programmatic advertising continues to grow in popularity among B2B marketers, and recent research has shown that they are investing more in this area. The “B2B Advertising and Marketing Outlook: Programmatic Takes Hold” report from AdweekBrandshare and Dun & Bradstreet recently found that 63 percent of B2B marketers now buy or sell advertising programmatically – but are their efforts paying off?

Best display advertising campaign: Meliá Hotels International

Bannerflow

After much deliberation, the winner of the best autumn/fall display advertising campaign 2019 went to international hotelier, Meliá Hotels International. Want to know more about using Creative Studio to design outstanding display advertising?

Report: 70% of Marketers Have Only Been ‘Somewhat Successful’ with Programmatic Advertising

KoMarketing Associates

Although many marketers are investing in programmatic advertising, new research shows that they still face several hurdles, and they may not dedicate as much of their budget to it in the future. Ascend2 recently published its “Programmatic Advertising Survey Summary Report,” and statistics suggested that the majority of marketers (70%) have only been “somewhat successful” at achieving their primary objectives through programmatic advertising.

Is Programmatic Display Good for B2B advertisers?

NuSpark

This is an advanced way of targeting your ideal audience with digital advertising placements based on data and analysis, and marketers are rapidly adopting the new display advertising technology as a means to generate leads while freeing up their time. Programmatic display helps you “automate” the advertising process by using artificial intelligence (AI) to target specific audiences and market segments with suitable ads during their browsing. Benefits for B2B Advertisers.

Is Your Digital Advertising Signaling the Right Message to Buyers?

The Point

There’s a fascinating article over at LinkedIn: “ You Are What You Signal ,” in which the authors discuss the concept of “signaling theory” in advertising, best summarized in simple terms as the way in which ads “signal” a consumer into trusting a particular brand. Signaling theory posits that consumers trust brands based less on the compelling nature of the ad’s message, but on how expensive the advertising looks.

AcuityAds on Cannabis Advertising

AcuityAds

It’s a no-brainer that cannabis industry digital advertising will be a powerful tool to capture consumer attention in this booming market as cannabis entrepreneurs continue to grow their brands. We understand the advertising hurdles facing cannabis regulations, and we are here to help.