Native Advertising Considerations

NuSpark

Native advertising should be considered in your media strategy if you have good content on a landing page, a compelling reason for people to click, and you wish your ads to stand out, especially on mobile. The post Native Advertising Considerations appeared first on NuSpark Marketing.

16 B2B print advertising tips

Sales Lead Insights

Proven techniques for better B2B sales lead generation with print advertising. B2B advertising B2B marketing print advertising

Great marketing and advertising quotes

Sales Lead Insights

But let's define it by quoting or paraphrasing some of the masters of the art and science of marketing--which they generally used call advertising. The post Great marketing and advertising quotes appeared first on Sales Lead Insights. Like good taste, marketing is difficult to define.

B2B advertising from the past

Sales Lead Insights

The post B2B advertising from the past appeared first on Sales Lead Insights. I always find it interesting to take a look at the work done by our predecessors in B2B marketing.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.

Resubscribe Email Addresses With Opt-In Advertising

Opt Intelligence

With opt-in advertising, you can win those subscribers back and resubscibe email addresses to your list. Opt-in advertising allows you to reach them in a different way and get them back on your email list so you can make use of this known data. Everyone has an unsubscribe list.

The sounds of great advertising

Direct Response Coach

Would you know great advertising if you saw it? What in your mind should great advertising accomplish? The post The sounds of great advertising appeared first on McCarthy and King Marketing. Not my kids. How would you recognize it?

Infographic: 17 Tips for Generating Leads from Social PPC Advertising

The Point

Looking to include social media advertising as part of your demand generation mix in the new year? Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter.

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So what is native advertising?

Biznology

That said, the onus is on the native advertiser: you’re only as good as your lure, only ad good as your headline, on as good ad your content. I guess we can call it buzz advertising, if you will. Native advertising *. The post So what is native advertising?

Direct mail vs. print advertising

Direct Response Coach

Long before the Internet, direct mail vs. print advertising was the critical debate among both B2B and B2C marketers. The post Direct mail vs. print advertising appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing Print Advertising direct mail print advertising

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How Should B2B Advertisers Use Dynamic Search Ads?

KoMarketing Associates

How can DSAs help B2B advertisers? In addition to the above targeting options, Google AdWords allows advertisers to upload a page feed of what you want to promote and select the landing pages you want to include in your DSA campaigns. Essentially, advertisers can include a list of URLs with custom labels in a spreadsheet. B2B Online Marketing Blog Search Engine AdvertisingIs your company in a niche or expanding to a new market? Does your website have a large inventory?

Winback Email Unsubcribes With Opt-In Advertising

Opt Intelligence

With opt-in advertising, you can win those subscribers back and resubscibe email addresses to your list. Opt-in advertising allows you to reach them in a different way and get them back on your email list so you can make use of this known data. Everyone has an unsubscribe list.

B2B Marketers to Invest More in Programmatic Advertising in 2018

KoMarketing Associates

Programmatic advertising has become a more prominent tactic for B2B marketers, but how much are they willing to invest in it in 2018? To learn more about B2B marketers’ dedication to programmatic media, AdweekBrandshare and Dun & Bradstreet recently teamed up to conduct the “B2B Advertising and Marketing Outlook: Programmatic Takes Hold” report. According to the data, 63 percent of B2B marketers now indicate that they buy or sell advertising programmatically.

Effective types of native advertising for small businesses

Biznology

Not many small businesses currently take advantage of native advertising , so the small businesses that do gain a significant advantage over the competition. Native advertising is advertising that looks like the rest of the content on a page, even though it’s promoted and paid for.

What B2B Advertisers Need to Know About Google Display Network

KoMarketing Associates

Display advertisements can be extremely effective at generating awareness, informing customers and potential customers of key changes and value propositions, and creating a huge digital footprint across many different websites that cover a vast array of topics and categories. Over the years, I’ve reviewed dozens of AdWords accounts where B2B marketers opted into both keyword-based advertising as well as the Google Display Network (GDN).

How to Make Online Digital Co-op Advertising Programs Work

Computer Market Research

Digital Co-op Advertising - Revolutionize your Co-op Program. Year-after-year the use of digital advertising and the revenue generated from utilizing this form of advertising continue to grow. 3 Main Barriers to Digital Co-op Advertising and How to Make Digital Work.

What’s the Key to Improving ROI on Advertising?

Modern Marketing

Lots of marketers are adopting data management platform to improve their paid advertising strategy and get better return on advertising spend,” Noronha said. While advertising agencies can develop a more rounded campaign and monitor the direct impact at an individual level.

Expert Insight: Have B2B Marketers Helped Programmatic Advertising Go Mainstream?

KoMarketing Associates

Programmatic advertising continues to grow in popularity among B2B marketers, and recent research has shown that they are investing more in this area. The “B2B Advertising and Marketing Outlook: Programmatic Takes Hold” report from AdweekBrandshare and Dun & Bradstreet recently found that 63 percent of B2B marketers now buy or sell advertising programmatically – but are their efforts paying off?

Benefits of promotional products advertising campaigns

Biznology

Have you used promotional products for advertising and branding for your company? In this article, we will feature statistics from an informative infographic all about promotional product advertising campaigns. Promotional Products are an Inexpensive Alternative for Advertising.

Lead exponential digital growth through publishing and advertising

Biznology

Advertising is the Internet’s main business model. But publishers have declined because they lost advertising to the exponential growth platforms of Google and Facebook. Advertising has failed many publishers and websites as a major revenue source. Lesson for Leaders.

Advertising Leaders: Consider Content Over Advertising

Marketing Insider Group

Many years ago, David Ogilvy advised marketers to concentrate on the “content of your advertising, not its form.” ” Now we’re seeing marketing leaders support for the approach of publishing content instead of advertising.

Updated Guide to Facebook Advertising Placements [Infographic]

Spiralytics

One of the best features of Facebook advertising is its wide ad placement options which let advertisers choose the best area where they think their ads will perform best.

Audience Lab is a secret weapon for political advertisers

Biznology

Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst.

Overview of the AdWords Structured Snippets Extension for B2B Advertisers

KoMarketing Associates

Structured snippets is an AdWords extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. These snippets can really shine for the right B2B advertiser.

B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. What are the benefits of programmatic advertising?

How Account Based Advertising Really Works

Digital B2B Marketing

2015 seemed like a breakout year for account-based advertising, with a flurry of account-based advertising offerings hitting the market. Interest in account-based advertising is, no surprise, following the adoption of account-based marketing.

How to Rock Mobile Native Advertising

Content Marketing Institute

She shared her answers at Content Marketing World, How Innovative Brands Are Getting More out of Their Mobile Native Advertising Campaigns. What we talk about when we talk about native advertising. Advertising” means paid. Same goes for native advertising.

When is Google Advertising More Powerful Than Facebook Advertising?

Fathom

Last week I wrote about Facebook’s advertising offerings and Google’s advertising offerings, pitting the two against one another. As such, let’s explore the situations in which Google Adwords will benefit your marketing more than Facebook Advertising.

Marketers Frustrated With Digital Advertising ROI

Marketing Insider Group

The post Marketers Frustrated With Digital Advertising ROI appeared first on Marketing Insider Group.

63 Digital Advertising Terms Every Marketer Should Know

Act-On

If you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming. To begin with, it’s full of specialized terms that may be new to you, which is why we created this digital advertising glossary. What follows are (relatively) jargon-free explanations of the most common digital advertising terms. Above the Fold : A term derived from the print advertising industry. Search Advertising: Another term for “Paid Search. ”.

The hidden benefit of coupons in print advertising

Direct Response Coach

Print advertising may be old school for some, but for others, it is still a vital media channel. The problem is most local advertisers continue to run brand-building ads with no call to action and no way [.]. General Lead Generation Print Advertising

Influencer outreach is more PR than marketing or advertising

Biznology

So, it’s not about selling, it’s not about marketing, and it’s not about advertising. The post Influencer outreach is more PR than marketing or advertising appeared first on Biznology.

Survey Finds Strategic Planning Critical to Success in Programmatic Advertising

KoMarketing Associates

New research suggests that marketers who are invested in programmatic advertising are discovering what’s working and where they face challenges with this channel. Centro recently surveyed 153 agency and in-house marketers to determine their keys to success in terms of programmatic advertising, in addition to their pain points. B2B Marketers and Programmatic Advertising. Industry News Marketing Technology digital marketing marketing programmatic advertising

Can Accenture Take Over Advertising?

Contently

To develop advertising and marketing creative for its clients. Now, thanks to an opening created by the digital disruption of advertising, they’ve created studios and digital agency arms meant to attract business that traditionally went to advertising agencies.

5 Unforgivable B2B Facebook Advertising Mistakes

Spiralytics

Paid AdvertisingFacebook is the leading social media platform used by marketers, according to a study by Social Media Examiner. However, the same study cites a huge difference between B2B and B2C companies.

A Robot Named Albert Wants to Revolutionize Digital Advertising

Contently

But would you trust them to manage your entire advertising campaign? If he could automate more of the advertising process, he thought, the energy media buyers spent on minutiae like analyzing click-through rates could instead be devoted to the tasks that require a human touch.

How The New York Times Took Native Advertising Global

Contently

It’s possible to argue that native advertising became popular, in part, because The New York Times showed that branded content could be just as good as, if not better than , traditional journalism. How do European audiences compare to American audiences when it comes to advertising?

Advertising methods are too ephemeral

Biznology

I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. It is really amazing how effective this sort of “advertising” promotion works. The post Advertising methods are too ephemeral appeared first on Biznology.

Where Is Digital Advertising Headed in 2016?

Fathom

Digital advertising is an ever-changing industry; in order to stay ahead of the competition, advertisers are constantly trying to keep up with its current state, but just as importantly, identify where they should be moving to next. The post Where Is Digital Advertising Headed in 2016?

Take back advertising revenues: digital boundaries can serve millions and earn billions

Biznology

If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. Lesson for leaders.