Salesfusion

AUGUST 26, 2014

The post Data Hygiene appeared first on Salesfusion. Best Practices Email Marketing

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B2B Lead Generation

OCTOBER 21, 2013

It would be great if cleaning and appending data was something you only needed to do once. When you consider there will always be changes in buyer behavior at play that will likely result in the need for rapid changes to your B2B marketing efforts, it becomes apparent that effective data hygiene is an ongoing process. Conceivably, if you avoid cleaning data for a year, 60% of your database could be obsolete by the end of those twelve months.

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Sales Intelligence View

MARCH 5, 2015

CRM Intelligence Data Marketing Intelligence Sales Data Sales Intelligence Tips and Tricks Accurate Data clean data crm data hygiene data hygiene database maintenance dirty data healthy data healthy sales data sales big data Today’s post is from Gaurav Gupta, Manager, Profe […].

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Biznology

MAY 28, 2014

And 88% are missing basic firmographic data, like industry, revenue or employee size—so profiling and segmentation is pretty tough. Dun & Bradstreet reports regularly on how quickly B2B data degrades. No wonder your sales force is always complaining that your data is no good (although they probably use more colorful words). Here are 5 steps you can take to maintain data accuracy, a process known as “data hygiene.”.

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Advertiser: ZoomInfo

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Zoominfo

Zoominfo

AUGUST 7, 2019

Our stance on B2B data is no secret. Although we’ve said it before, we feel it’s worth repeating: Prospect and customer data is the most critical asset a B2B organization can own. But, collecting data and having access to it is only one small step toward data-driven success. Data quality and cleanliness is where the real power lies. Today we’re talking about data hygiene and the drastic shift happening in database maintenance right now.

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ClickZ

JULY 29, 2019

NS: The biggest problem we’re seeing and that I perceive to continue to be front and center for our customers is the proliferation of data — I call it a “data-palooza.” Everything creates data. . Everything generates data: your thermostat, car, toothbrush — and that’s not even scratching the surface of the data we’re getting on the B2B side around buying patterns, selling patterns and behaviors, engagement data, etc.

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Zoominfo

JULY 9, 2020

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. What is data hygiene and why is it important? Data hygiene starts at the top.

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Zoominfo

MAY 8, 2018

Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. What is a data-driven branding strategy? A data-driven brand strategy is exactly what it sounds like—a strategy which requires the use of data to inform any and all decisions made about branding. Although it’s a simple concept to understand, data-driven branding isn’t always easy to put into practice. Branding.

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Only B2B

AUGUST 14, 2017

Is your Prospect Contact Data meeting your Lead Generation expectations? The problem may not be with your marketing department, it may be your data itself! Maintaining data hygiene is incredibly important to the overall success of your business. The post Cleansing, Enhancing and Integrating, The Three Pillars Of Data Hygiene appeared first on ONLY B2B. And it is really not that difficult to do, if you know how to do it.

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Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Don’t call it hygiene.

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Moz

FEBRUARY 14, 2019

Posted by DiTomaso We base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. So today I'm going to be talking to you about data hygiene. You don't want that coming in as a conversion and then screwing up your data, especially if you're a low-volume website.

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Smarte

DECEMBER 13, 2018

The post Why real-time data maintenance is the future of data hygiene? DataGenie Relevant Contacts Contact Data global data qualified prospects dataAs a marketer, you must have managed lot of email marketing campaigns. The ones which gave you a good ROI […]. appeared first on SMARTe Inc.

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MLT Creative

OCTOBER 25, 2011

Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Data master Dun & Bradstreet says the current level of data quality costs U.S. Overall business data is said to breakdown at a rate of 3% to 6% a month. That’s one-third to three-quarters of obsolete data per year. Bad data is an enormous liability that can lead to: Undeliverable communications.

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Leadspace

AUGUST 8, 2017

Like data hygiene. Your marketing and sales data is among the most valuable assets your company has; yet for all the talk of “data-driven marketing” (another buzzword marketers love to throw around), most B2B organizations are in a state of denial about the state of their actual marketing data. In great part, that’s due to how frustratingly tedious data management and in particular data hygiene is.

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Sales Intelligence View

NOVEMBER 4, 2015

Is your data in fighting shape to meet your pipeline numbers? Just like getting yourself in shape, getting your data in shape takes dedication, commitment, and a training plan. If you’re like the typical B2B company, it’s probably not: the average B2B database is 25 percent inaccurate at any given time, according to SiriusDecisions. And […].

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Data Cleaning/CRM Appending

AUGUST 18, 2020

The post How bad data is harming your company and how can you be on its good side? Data data solution b2b companies bad data data decay data hygiene Data Mining data scraping Data Verification email marketing lead generation marketing campaign

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Versium

MAY 11, 2018

The post Driving Safely with your Data appeared first on Versium Analytics Inc. Blog analyze data clean data data enrichment data hygiene data problems data-driven enrich data mismatched data predictive modeling silo'd data

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Biznology

JUNE 29, 2017

Use data appending to gather more information about the customer. Your database marketing partner can add data points to your customer record that will suggest effective reactivation strategies. Demographic, lifestyle, and attitudinal data are especially revealing. Clean up your data. Consumer and business data degrades fast. A maniacal focus on data hygiene will pay off in all areas of customer management, especially in retention and reactivation.

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Sales Intelligence View

DECEMBER 22, 2015

Market Intelligence crm data hygiene data cleanliness data clean crm data health data fitness b2b data health b2b data clean b2b data hygieneSo I’m at the mall yesterday, standing in line at the artisanal juice bar, and this guy hops in place behind me. He’s, how can I say it politely, kind of plump and his wardrobe choice isn’t very flattering: he’s wearing this gaudy red suit (I think it was velvet!) trimmed in white fur.

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Sales Intelligence View

NOVEMBER 3, 2015

InsideView claims to have the most accurate company and contact data in the industry. Here’s How We Did For Q3 2015, the quarterly benchmark results show that InsideView does have the most accurate data, by quite a bit, actually. Ever wonder if that’s marketing puffery or a truthful claim? Let’s see what the numbers say. Our […].

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Biznology

MAY 22, 2017

The General Data Protection Regulation is something we cannot ignore. It’s about consumer control of their data, and their comfort that it’s being protected. Attai , whose consultancy PlayWell, LLC, specializes in compliance, explains that the consumer is the data “subject,” and the firm with whom he does business is the data “controller.” The controller must be able to demonstrate that the subject has agreed to the controller’s data usage and storage plans.

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InsideView

APRIL 24, 2019

The first post encouraged you to look at your existing data against your […]. Data Management Data.com Replacement Market Intelligence b2b data b2b data clean clean data clean data steps crm data data cleansing data hygiene Data.com alternative Data.com Clean Data.com migration data.com replacement how to clean data insideview replacing Data.com Sales Data salesforce.com

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Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Data entered by our sales people ends up as mush in our database. Here’s the best practice: Create a centralized data input group. Then, develop a very simple process by which reps pass their data to this group.

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Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems. Keep everything data stamped.

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Biznology

AUGUST 26, 2016

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. But what kinds of data should you collect? Collect the data when you encourage signups for a store loyalty program, when asking them to subscribe to your email list, or when they make a purchase. Demographics Data. Demographics data includes: Age.

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InsightSquared

AUGUST 28, 2019

Startups are built from the ground up and one of the major stepping stones is promoting an environment of accountability among your sales reps to properly input data and to follow sales best practices. Don’t worry, most organizations have some sort of data quality issue and we’ve seen all sorts of Salesforce instances. As mentioned before, this is a blog post and just the tip of the iceberg on how to create a culture of accountability and data cleanliness among your organization.

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InsideView

MARCH 26, 2019

I lost count of the number of times one of us started a sentence with, “Our data says…” or “If we had the data…” As marketing leaders deploy growth strategies and leverage tools […]. Data Management Marketing Thought Leadership b2b data b2b data clean b2b data health b2b data hygiene clean data data data cleaning data cleansing data enrichment data management Data.com alternative data.com replacement dirty data replacing Data.com

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InsideView

DECEMBER 27, 2018

Data Management Market Intelligence Products & Technology Targeting Intelligence b2b data b2b data clean b2b data hygiene b2b data strategy data migration Data.com alternative Data.com Clean Data.com Connect Data.com migration Data.com Prospector data.com replacement linkedin replacing Data.com Sales And Marketing Sales Data sales prospecting

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Biznology

FEBRUARY 28, 2014

As a B2B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen. But when I ask a few questions—like where their data comes from—answers come back like “A variety of sources” or “Sorry, that’s our intellectual property.” Myself, I‘ve been throwing them in a folder called “suspicious data providers,” and every so often, I dig in, to see if there’s any wheat among the chaff. (Photo credit: Tim Morgan).

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Data Cleaning/CRM Appending

OCTOBER 10, 2019

Every business needs data as its ultimate driving wheel. In the B2B world, where interaction with the end-user is relatively less, data becomes an even more crucial asset. As a B2B company, you need to constantly run multiple rounds of checking to maintain the sanctity of your data. B2B data appending is a service provided […]. The post Be Sure Your B2B Data Appending Consists of Decay Defense appeared first on BizProspex.

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Sales Intelligence View

SEPTEMBER 3, 2015

Most companies can’t trust their prospect data. Market Intelligence crm data crm data clean crm data enrich crm data hygiene crm data issues crm data quality crm data research crm data studies crm data tips Crm Strategies destinationcrmT […].

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The Point

OCTOBER 3, 2012

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. Most commonly, companies looking to clean up CRM data turn to database providers like ZoomInfo, Data.com , and InsideView to append and replace outdated contact information. And whereas these services have value, no one provider has 100% coverage (meaning some contact data will go stale, regardless).

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Sales Intelligence View

OCTOBER 29, 2015

Or are you so confident in your data that digging into lead data is like digging […]. Market Intelligence b2b data crm data crm data health data accuracy data assessment data clean data cleanliness data decay data hygiene data targeting market intelligence Marketing Data Sales Intelligence target data

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InsightSquared

AUGUST 28, 2019

Startups are built from the ground up and one of the major stepping stones is promoting an environment of accountability among your sales reps to properly input data and to follow sales best practices. Don’t worry, most organizations have some sort of data quality issue and we’ve seen all sorts of Salesforce instances. As mentioned before, this is a blog post and just the tip of the iceberg on how to create a culture of accountability and data cleanliness among your organization.

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Biznology

DECEMBER 21, 2011

These developments bring front and center five important areas requiring renewed focus from marketers: Complete and accurate data on customers and prospects. Here are some resources for gaining access to prospect data , and keeping your database clean. Internet Marketing Social Media Marketing Business business-to-business buying cycle Content marketing data hygiene marketing Marketing and Advertising social mediaImage via Wikipedia.

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Synthio

MARCH 19, 2018

I landed in a role that has forced me to think about data. Yes, most marketers would classify themselves as “data-driven”, but I’m talking about contact data. Contact data is on my mind every single day. Perspective on contact data is relative to how you are measured.

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