Salesfusion

AUGUST 26, 2014

The post Data Hygiene appeared first on Salesfusion. Best Practices Email Marketing

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Data Hygiene Best Practice Practices Best 105

Sales Intelligence View

MARCH 5, 2015

CRM Intelligence Data Marketing Intelligence Sales Data Sales Intelligence Tips and Tricks Accurate Data clean data crm data hygiene data hygiene database maintenance dirty data healthy data healthy sales data sales big data

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Data Hygiene Tips CRM Sales 110

Zoominfo

AUGUST 7, 2019

Our stance on B2B data is no secret. Although we’ve said it before, we feel it’s worth repeating: Prospect and customer data is the most critical asset a B2B organization can own. But, collecting data and having access to it is only one small step toward data-driven success.

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Data Hygiene Zoominfo Automation Statistics 69

Biznology

MAY 28, 2014

And 88% are missing basic firmographic data, like industry, revenue or employee size—so profiling and segmentation is pretty tough. Dun & Bradstreet reports regularly on how quickly B2B data degrades. Key enter the data correctly in the first place.

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Data Hygiene B to B Customer Database Marketing 212

ClickZ

JULY 29, 2019

NS: The biggest problem we’re seeing and that I perceive to continue to be front and center for our customers is the proliferation of data — I call it a “data-palooza.” Everything creates data. . Most marketers are not data scientists by trade.

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Data Hygiene Conversion Amazon CMO 104

B2B Lead Generation

OCTOBER 21, 2013

It would be great if cleaning and appending data was something you only needed to do once. When you consider there will always be changes in buyer behavior at play that will likely result in the need for rapid changes to your B2B marketing efforts, it becomes apparent that effective data hygiene is an ongoing process. Conceivably, if you avoid cleaning data for a year, 60% of your database could be obsolete by the end of those twelve months.

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Data Hygiene Relationship Vendor SIC 210

Smarte

NOVEMBER 13, 2018

A marketer faces several challenges with their contact data refinement. The post 6 Secrets to maintain successful data hygiene appeared first on SMARTe Inc. Data audit Data Enrichment

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Data Hygiene Contact Email Marketing 75

Zoominfo

MAY 8, 2018

Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. What is a data-driven branding strategy? In fact, 87% of marketers consider data to be their company’s most underutilized asset ( source ).

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Data Hygiene Contact Zoominfo Buyer Personas 69

Moz

FEBRUARY 14, 2019

Posted by DiTomaso We base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for.

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Data Hygiene Analytics Agency Traffic 83

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Now, without further ado, here’s what the experts have to say about data hygiene!

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Data Hygiene Best Practice Zoominfo Practices 81

Smarte

DECEMBER 13, 2018

The post Why real-time data maintenance is the future of data hygiene? DataGenie Relevant Contacts Contact Data global data qualified prospects dataAs a marketer, you must have managed lot of email marketing campaigns.

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Data Hygiene ROI Contact Campaign 74

Leadspace

AUGUST 8, 2017

Like data hygiene. In great part, that’s due to how frustratingly tedious data management and in particular data hygiene is. And of course, the amount of critical data errors multiplies exponentially along with it.

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Data Hygiene CRM Account Based Marketing Demand 78

Sales Intelligence View

NOVEMBER 4, 2015

Is your data in fighting shape to meet your pipeline numbers? Just like getting yourself in shape, getting your data in shape takes dedication, commitment, and a training plan.

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Data Hygiene Training Tips Plan 98

MLT Creative

OCTOBER 25, 2011

Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Data master Dun & Bradstreet says the current level of data quality costs U.S. Overall business data is said to breakdown at a rate of 3% to 6% a month. That’s one-third to three-quarters of obsolete data per year. Bad data is an enormous liability that can lead to: Undeliverable communications.

Data Hygiene 74

Data Hygiene List Mail Salesforce.com 74

Biznology

JUNE 29, 2017

Use data appending to gather more information about the customer. Your database marketing partner can add data points to your customer record that will suggest effective reactivation strategies. Demographic, lifestyle, and attitudinal data are especially revealing.

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Customer Focus Group Urgency Tips 205

Versium

MAY 11, 2018

The post Driving Safely with your Data appeared first on Versium Analytics Inc. Blog analyze data clean data data enrichment data hygiene data problems data-driven enrich data mismatched data predictive modeling silo'd data

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Data Hygiene Analytics 75

Sales Intelligence View

DECEMBER 22, 2015

Market Intelligence crm data hygiene data cleanliness data clean crm data health data fitness b2b data health b2b data clean b2b data hygiene

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Data Hygiene CRM B2B Marketing 71

Sales Intelligence View

NOVEMBER 3, 2015

InsideView claims to have the most accurate company and contact data in the industry. Here’s How We Did For Q3 2015, the quarterly benchmark results show that InsideView does have the most accurate data, by quite a bit, actually.

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Benchmark InsideView Data Hygiene List 81

InsideView

APRIL 24, 2019

The first post encouraged you to look at your existing data against your […]. Salesforce will stop renewing Data.com licenses in just a couple of months, so hopefully you’re well on your way to finding a replacement and building your migration plan. If not, keep reading.

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Data Hygiene Plan Salesforce.com InsideView 74

Biznology

MAY 22, 2017

The General Data Protection Regulation is something we cannot ignore. It’s about consumer control of their data, and their comfort that it’s being protected. The controller must be able to demonstrate that the subject has agreed to the controller’s data usage and storage plans.

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Privacy B to B CAN-SPAM Permission 155

InsightSquared

AUGUST 28, 2019

Startups are built from the ground up and one of the major stepping stones is promoting an environment of accountability among your sales reps to properly input data and to follow sales best practices.

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Data Hygiene Forecast Best Practice Process 96

Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. The most recent data is the one you should default to.

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De-duplication B to B Data Hygiene B2B 225

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond.

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Data Hygiene B2B De-duplication Database Marketing 226

Biznology

AUGUST 26, 2016

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. But what kinds of data should you collect? Demographics Data.

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Data Hygiene Customer Demographics Classified 157

InsideView

MARCH 26, 2019

I lost count of the number of times one of us started a sentence with, “Our data says…” or “If we had the data…” As marketing leaders deploy growth strategies and leverage tools […].

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Data Hygiene Tools Business Strategy 63

InsideView

DECEMBER 27, 2018

Nearly every day we talk to customers about their plans to replace Data.com and there’s a lot of misunderstanding out there. So we’re putting on our myth-busting uniform to help overcome some of these misconceptions.

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Data Hygiene Plan Customer Prospect 67

The Point

OCTOBER 3, 2012

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period.

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Zoominfo Help Data Hygiene InsideView 196

Sales Intelligence View

OCTOBER 29, 2015

Or are you so confident in your data that digging into lead data is like digging […]. When you’re targeting a lead and start to dig into their profile in your CRM system, do you feel a chill run down your spine? Does the hair on your neck stand up and your heart start to race?

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Data Hygiene Profiling CRM Target 96

Data Cleaning/CRM Appending

OCTOBER 10, 2019

Every business needs data as its ultimate driving wheel. In the B2B world, where interaction with the end-user is relatively less, data becomes an even more crucial asset. As a B2B company, you need to constantly run multiple rounds of checking to maintain the sanctity of your data. B2B data appending is a service provided […]. The post Be Sure Your B2B Data Appending Consists of Decay Defense appeared first on BizProspex.

Data Hygiene 40

Data Hygiene Interactive Service Companies 40

InsightSquared

AUGUST 28, 2019

Startups are built from the ground up and one of the major stepping stones is promoting an environment of accountability among your sales reps to properly input data and to follow sales best practices.

Data Hygiene 62

Data Hygiene Forecast Best Practice Practices 62

Biznology

FEBRUARY 28, 2014

As a B2B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen. But when I ask a few questions—like where their data comes from—answers come back like “A variety of sources” or “Sorry, that’s our intellectual property.” Myself, I‘ve been throwing them in a folder called “suspicious data providers,” and every so often, I dig in, to see if there’s any wheat among the chaff. (Photo credit: Tim Morgan).

B to B 154

B to B Data Hygiene Acquisition Vendor 154

Biznology

DECEMBER 21, 2011

These developments bring front and center five important areas requiring renewed focus from marketers: Complete and accurate data on customers and prospects. Here are some resources for gaining access to prospect data , and keeping your database clean. Image via Wikipedia.

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B to B Buying Cycle Data Hygiene Business to Business 190

Sales Intelligence View

SEPTEMBER 3, 2015

Most companies can’t trust their prospect data. Market Intelligence crm data crm data clean crm data enrich crm data hygiene crm data issues crm data quality crm data research crm data studies crm data tips Crm Strategies destinationcrmT […].

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CRM Data Hygiene Trust Prospect 64

Synthio

MARCH 19, 2018

I landed in a role that has forced me to think about data. Yes, most marketers would classify themselves as “data-driven”, but I’m talking about contact data. Contact data is on my mind every single day. Perspective on contact data is relative to how you are measured.

Contact 60

Contact Data Hygiene Burn-Rate Classified 60

Synthio

APRIL 10, 2018

B2B Marketing B2B Marketing Strategy Data Best Practices data governance data hygiene GDPR GDPR compliance general data protection regulation SynthioLet’s take a trip down memory lane back to grade school to the days of the dreaded group projects. .

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Paper Demand Data Hygiene Opinions 52

TowerData

OCTOBER 22, 2018

Email Validation and regular data hygiene is a key part of email marketing best practices. Email Validation

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Validation Data Hygiene Email Best Practice 56

KoMarketing Associates

DECEMBER 20, 2017

Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics. billion on third-party audience data and activation solutions. This is followed by transactional data ($2.9

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Activities Spending Report Data Hygiene 191