Automated Data Hygiene: 2019 Database Maintenance


Our stance on B2B data is no secret. Although we’ve said it before, we feel it’s worth repeating: Prospect and customer data is the most critical asset a B2B organization can own. But, collecting data and having access to it is only one small step toward data-driven success. Data quality and cleanliness is where the real power lies. Today we’re talking about data hygiene and the drastic shift happening in database maintenance right now.

Data Hygiene


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Data Hygiene Best Practices Within HubSpot

SmartBug Media

Routine data cleanup allows you to focus on the contacts that will be important to the success of your operations. What is data hygiene? So what is bad data and what is good data? Good data is accurate, up-to-date, and consistent. Standardize data input.

41 Expert Opinions on Data Hygiene Best Practices


Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. What is data hygiene and why is it important? Data hygiene starts at the top.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Contact Data Hygiene and the Future of Branding


Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. What is a data-driven branding strategy? A data-driven brand strategy is exactly what it sounds like—a strategy which requires the use of data to inform any and all decisions made about branding. Although it’s a simple concept to understand, data-driven branding isn’t always easy to put into practice. Branding.

35+ Experts Weigh In on Data Hygiene Best Practices


Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Don’t call it hygiene.

Keep It Clean: Tips for Ensuring Data Hygiene

Sales Intelligence View

CRM Intelligence Data Marketing Intelligence Sales Data Sales Intelligence Tips and Tricks Accurate Data clean data crm data hygiene data hygiene database maintenance dirty data healthy data healthy sales data sales big data Today’s post is from Gaurav Gupta, Manager, Profe […].

5 Steps to customer data hygiene: it’s not sexy, but it’s essential


And 88% are missing basic firmographic data, like industry, revenue or employee size—so profiling and segmentation is pretty tough. Dun & Bradstreet reports regularly on how quickly B2B data degrades. No wonder your sales force is always complaining that your data is no good (although they probably use more colorful words). Here are 5 steps you can take to maintain data accuracy, a process known as “data hygiene.”.

6 Secrets to maintain successful data hygiene


A marketer faces several challenges with their contact data refinement. The post 6 Secrets to maintain successful data hygiene appeared first on SMARTe Inc. Data audit Data EnrichmentThese issues cover outdated contact information like wrong emails, incorrect […].

Why real-time data maintenance is the future of data hygiene?


The post Why real-time data maintenance is the future of data hygiene? Latest Topics Contact Data global data qualified prospects data Relevant ContactsAs a marketer, you must have managed lot of email marketing campaigns.

Conversational marketing, data hygiene, and marketing to B2B marketers: Q&A with Pardot VP of Marketing Nate Skinner


NS: The biggest problem we’re seeing and that I perceive to continue to be front and center for our customers is the proliferation of data — I call it a “data-palooza.” Everything creates data. . Everything generates data: your thermostat, car, toothbrush — and that’s not even scratching the surface of the data we’re getting on the B2B side around buying patterns, selling patterns and behaviors, engagement data, etc.

Cleansing, Enhancing and Integrating, The Three Pillars Of Data Hygiene

Only B2B

Is your Prospect Contact Data meeting your Lead Generation expectations? The problem may not be with your marketing department, it may be your data itself! Maintaining data hygiene is incredibly important to the overall success of your business. The post Cleansing, Enhancing and Integrating, The Three Pillars Of Data Hygiene appeared first on ONLY B2B. And it is really not that difficult to do, if you know how to do it.

4 Ways to Improve Your Data Hygiene - Whiteboard Friday


Posted by DiTomaso We base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. So today I'm going to be talking to you about data hygiene. You don't want that coming in as a conversion and then screwing up your data, especially if you're a low-volume website.

Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line


Wait, are they working with bad data? Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo.

Why real-time data maintenance is the future of data hygiene?


The post Why real-time data maintenance is the future of data hygiene? DataGenie Relevant Contacts Contact Data global data qualified prospects dataAs a marketer, you must have managed lot of email marketing campaigns. The ones which gave you a good ROI […]. appeared first on SMARTe Inc.

B2B Data Hygiene: It Pays to Scrub Your Lists

MLT Creative

Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Data master Dun & Bradstreet says the current level of data quality costs U.S. Overall business data is said to breakdown at a rate of 3% to 6% a month. That’s one-third to three-quarters of obsolete data per year. Bad data is an enormous liability that can lead to: Undeliverable communications.

Building a Sales Tech Stack? Start with Good Data


But without high-quality data to connect them all, many of those tools can essentially turn into empty boxes that fall short of their goals. In sales , this technology forms a system that tracks customer profiles, transactions, communications, financial data, and related information.

How to Use ZoomInfo Webhooks to Enrich Customer Data


Imagine this scenario: a marketing campaign you develop ends up going to the wrong audience, or a segmentation analysis yields incorrect results because the data wasn’t updated. Fresh, up-to-date data leads to better business outcomes by ensuring that opportunities aren’t missed.

Data Loss Stories: How to Backup & Recover Saved Databases


Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. This roadmap is read in the data a company is able to gather, purchase, and access about its prospects and customers. Data loss is common in all businesses.

5-Step Data Fitness Checklist

Sales Intelligence View

Is your data in fighting shape to meet your pipeline numbers? Just like getting yourself in shape, getting your data in shape takes dedication, commitment, and a training plan. If you’re like the typical B2B company, it’s probably not: the average B2B database is 25 percent inaccurate at any given time, according to SiriusDecisions. And […].

The 4 Steps to Marketing Data Hygiene in an Era of Big Data


Like data hygiene. Your marketing and sales data is among the most valuable assets your company has; yet for all the talk of “data-driven marketing” (another buzzword marketers love to throw around), most B2B organizations are in a state of denial about the state of their actual marketing data. In great part, that’s due to how frustratingly tedious data management and in particular data hygiene is.

How Quickly Should I Suspend or Delete Non-Responsive Leads?

The Point

Just keep in mind that a lack of response doesn’t always equate with bad data or an individual that’s not a legitimate prospect for your solution. . * A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”?

Ten tips for customer reactivation


Use data appending to gather more information about the customer. Your database marketing partner can add data points to your customer record that will suggest effective reactivation strategies. Demographic, lifestyle, and attitudinal data are especially revealing. Clean up your data. Consumer and business data degrades fast. A maniacal focus on data hygiene will pay off in all areas of customer management, especially in retention and reactivation.

Even Santa Knows the Importance of Data Fitness

Sales Intelligence View

Market Intelligence crm data hygiene data cleanliness data clean crm data health data fitness b2b data health b2b data clean b2b data hygieneSo I’m at the mall yesterday, standing in line at the artisanal juice bar, and this guy hops in place behind me. He’s, how can I say it politely, kind of plump and his wardrobe choice isn’t very flattering: he’s wearing this gaudy red suit (I think it was velvet!) trimmed in white fur.

Q3 Market Intelligence Accuracy Benchmark Results Are In

Sales Intelligence View

InsideView claims to have the most accurate company and contact data in the industry. Here’s How We Did For Q3 2015, the quarterly benchmark results show that InsideView does have the most accurate data, by quite a bit, actually. Ever wonder if that’s marketing puffery or a truthful claim? Let’s see what the numbers say. Our […].

Are you ready for GDPR, Europe’s upcoming data privacy requirements?


The General Data Protection Regulation is something we cannot ignore. It’s about consumer control of their data, and their comfort that it’s being protected. Attai , whose consultancy PlayWell, LLC, specializes in compliance, explains that the consumer is the data “subject,” and the firm with whom he does business is the data “controller.” The controller must be able to demonstrate that the subject has agreed to the controller’s data usage and storage plans.

6 thorny data problems that Vex B2B marketers, and how to solve them


Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Data entered by our sales people ends up as mush in our database. Here’s the best practice: Create a centralized data input group. Then, develop a very simple process by which reps pass their data to this group.

Troubleshooting your B2B marketing data problems


Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems. Keep everything data stamped.

6 important data points to record on your customers


Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. But what kinds of data should you collect? Collect the data when you encourage signups for a store loyalty program, when asking them to subscribe to your email list, or when they make a purchase. Demographics Data. Demographics data includes: Age.

Replacing Part Two: Clean Your Data


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Transforming the CRM From a System of Record to a System of Insight


Without systems and processes to cleanse and enrich data for real-time accuracy, CRM information stays stagnant and unreliable and can lead sales and marketing teams down the wrong path. Regardless of where you are in your journey with your CRM, it’s never too late to focus on your data.

7 Simple Steps to Improve Your CRM’s Data Quality [Infographic]


We get it: Cleaning your CRM data can feel like a burden. There is so much data and so little time. Spoiler alert: the very first step in achieving data integrity is recognizing your CRM isn’t reaching its fullest potential. B2B Growth B2B Data Data Hygiene

Beware of dubious data providers: a 9-point checklist


As a B2B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen. But when I ask a few questions—like where their data comes from—answers come back like “A variety of sources” or “Sorry, that’s our intellectual property.” Myself, I‘ve been throwing them in a folder called “suspicious data providers,” and every so often, I dig in, to see if there’s any wheat among the chaff. (Photo credit: Tim Morgan).

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Creating a Culture of Accountability


Startups are built from the ground up and one of the major stepping stones is promoting an environment of accountability among your sales reps to properly input data and to follow sales best practices. Don’t worry, most organizations have some sort of data quality issue and we’ve seen all sorts of Salesforce instances. As mentioned before, this is a blog post and just the tip of the iceberg on how to create a culture of accountability and data cleanliness among your organization.

Love Your Data as if Your Business Depends on It. Because It Does.


I lost count of the number of times one of us started a sentence with, “Our data says…” or “If we had the data…” As marketing leaders deploy growth strategies and leverage tools […]. Data Management Marketing Thought Leadership b2b data b2b data clean b2b data health b2b data hygiene clean data data data cleaning data cleansing data enrichment data management alternative replacement dirty data replacing

5 Myths about Replacing


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