Data Hygiene

Salesfusion

The post Data Hygiene appeared first on Salesfusion. Best Practices Email Marketing

5 Steps to customer data hygiene: it’s not sexy, but it’s essential

Biznology

And 88% are missing basic firmographic data, like industry, revenue or employee size—so profiling and segmentation is pretty tough. Dun & Bradstreet reports regularly on how quickly B2B data degrades. Key enter the data correctly in the first place.

Trending Sources

Keep It Clean: Tips for Ensuring Data Hygiene

Sales Intelligence View

CRM Intelligence Data Marketing Intelligence Sales Data Sales Intelligence Tips and Tricks Accurate Data clean data crm data hygiene data hygiene database maintenance dirty data healthy data healthy sales data sales big data

Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene

B2B Lead Generation Blog

It would be great if cleaning and appending data was something you only needed to do once. When you consider there will always be changes in buyer behavior at play that will likely result in the need for rapid changes to your B2B marketing efforts, it becomes apparent that effective data hygiene is an ongoing process. Conceivably, if you avoid cleaning data for a year, 60% of your database could be obsolete by the end of those twelve months.

5-Step Data Fitness Checklist

Sales Intelligence View

Is your data in fighting shape to meet your pipeline numbers? Just like getting yourself in shape, getting your data in shape takes dedication, commitment, and a training plan.

6 important data points to record on your customers

Biznology

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. But what kinds of data should you collect? Demographics Data.

6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. The most recent data is the one you should default to.

Is Your Data a Trick or a Treat?

Sales Intelligence View

Or are you so confident in your data that digging into lead data is like digging […]. When you’re targeting a lead and start to dig into their profile in your CRM system, do you feel a chill run down your spine? Does the hair on your neck stand up and your heart start to race?

How Clean is Your Database?

Act-On

They’ve become ever-more vigilant against poor quality email, and if they see poor hygiene come from your IP or domains, they will hold it against you. To do this, we need to first understand the importance of list hygiene. Why is list hygiene important?

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How Clean is Your Database?

Act-On

They’ve become ever-more vigilant against poor quality email, and if they see poor hygiene come from your IP or domains, they will hold it against you. To do this, we need to first understand the importance of list hygiene. Why is list hygiene important?

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B2B Data Hygiene: It Pays to Scrub Your Lists

MLT Creative

Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Data master Dun & Bradstreet says the current level of data quality costs U.S. Overall business data is said to breakdown at a rate of 3% to 6% a month. That’s one-third to three-quarters of obsolete data per year. Bad data is an enormous liability that can lead to: Undeliverable communications.

How Good Content can Help Improve Database Health

The Point

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period.

Troubleshooting your B2B marketing data problems

Biznology

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond.

Five Ways B-to-B Marketers Need to Change Their Game

Biznology

These developments bring front and center five important areas requiring renewed focus from marketers: Complete and accurate data on customers and prospects. Here are some resources for gaining access to prospect data , and keeping your database clean. Image via Wikipedia.

Are you ready for GDPR, Europe’s upcoming data privacy requirements?

Biznology

The General Data Protection Regulation is something we cannot ignore. It’s about consumer control of their data, and their comfort that it’s being protected. The controller must be able to demonstrate that the subject has agreed to the controller’s data usage and storage plans.

Beware of dubious data providers: a 9-point checklist

Biznology

As a B2B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen. But when I ask a few questions—like where their data comes from—answers come back like “A variety of sources” or “Sorry, that’s our intellectual property.” Myself, I‘ve been throwing them in a folder called “suspicious data providers,” and every so often, I dig in, to see if there’s any wheat among the chaff. (Photo credit: Tim Morgan).

Data Hygiene: Real Results Pt.1

Reachforce

Beginning the first of a series of installations on data hygiene, here are some real results from the latest data hygiene project fulfilled here at ReachForce: How does your data compare? Find out with our Dirty Data Calculator

Data Hygiene: Real Results Pt.2

Reachforce

Continuing our series of real data hygiene customer results, here's the second installment: How does your data compare? Find out with our Dirty Data Calculator

destinationCRM: “Make Sure Your CRM is Well Informed”

Sales Intelligence View

Most companies can’t trust their prospect data. Market Intelligence crm data crm data clean crm data enrich crm data hygiene crm data issues crm data quality crm data research crm data studies crm data tips Crm Strategies destinationcrmT […].

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Data Hygiene: Real Results Pt. 4

Reachforce

How much are your email lists suffering due to poor data quality? One of our recent customers found out through our data hygiene process that over half of their emails weren't getting through due to invalid or missing information. Check out the results and see how your data stacks with

Data Hygiene: Real Results Pt. 3

Reachforce

You may think that your accounts and contacts in your database would be mostly clean because those people are typically contacted and updated more frequently by sales reps, but check out the latest Data Hygiene results from a customer's contacts and accounts: How does your data compare?

Data Hygiene: Real Results Pt. 5

Reachforce

Poor data quality can not only be a waste of your time, but a real block at the top of your funnel. Every email that isn't getting through represents a potential lost opportunity. With our latest customer, we were able to auto-append 4,707 emails. For most companies, that represents a

The Evolution of Sales and Marketing Ops

Akoonu

These roles typically started as tactical positions, performing tasks like database management, data hygiene, spreadsheet analysis and reporting preparation. Marketing and Sales Operations today are more than just plumbers.

Survey: Marketing Automation Users Score a “C” in Maturity

The Point

The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene. Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community.

A Scorecard for B2B Marketing Operations [Download Evaluation]

bizible

It’s a method that marketing operations specialists can use to evaluate their martech stack, their data, their attribution solution, and their metrics. Data enrichment technologies. Finally, data hygiene is one of the most important responsibilities of the marketing operations role.

B2B Marketers Struggle to Maintain Accuracy and Quality of Data

KoMarketing Associates

B2B marketers are utilizing data and analytics, but new research indicates that many are still struggling to maintain the accuracy and quality of information. The “B2B Lead Generation Survey” conducted by Chief Marketer discovered that the primary data challenge for B2B marketers is quality and standardization (72 percent). Incomplete data (60 percent) and information residing in separate silos (53 percent) were also top challenges for marketers utilizing analytics.

Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist

Act-On

Engagement Data. Data Hygiene. Though not a prerequisite for an ESP migration, practicing good data hygiene can go a long way toward ensuring your onboarding is as smooth as possible. Marketers switch email service providers (ESPs) for various reasons.

Graymail: Navigating Email Purgatory

Act-On

List validations and cleanses are also a good idea here as then can keep your data hygiene high. With the vast amount of email marketing taking place these days, it can be more challenging than ever to get yourself noticed.

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5 Stages of Marketing Operations, the Unicorns of B2B Marketing

bizible

They’re the role that attacks the data, operates the martech stack, consolidates the numbers, and optimizes the strategy. They’re responsible for developing lead criteria and scoring systems and then integrating that data with the CRM.

Infer’s Automated Form Monitor for Marketing Operations

Infer

Supplying test values will prevent the plugin from creating dummy leads and otherwise undermining data hygiene.

Predictions for B2B digital marketing in 2013

Biznology

My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Renewed interest in data hygiene. So enough about big data. The focus in 2013 will be clean data. Photo credit: Wikipedia.

3 Quick Takes: Email Best Practices for B2B Marketers

emedia

But before you push send, take a couple of minutes to make sure you follow these email best practices: Keep Your Data Clean. But there’s another issue to keep in mind: data hygiene. Monitor bounces and keep your data clean to avoid problems. 3 Quick Takes: Email Best Practices for B2B Marketers. The week is winding down and you should already be scheduling your next email campaigns to leads and prospects.

Survey: CXOs Value Long-Form Marketing Content for Insight

KoMarketing Associates

This was followed by business books (21 percent), interactive data visualization tools (18 percent) and live presentations (13 percent). Executives appear to value data-driven content as well, but some of them remain skeptical. While 71 percent believe that traditional surveys are a valuable source of business insight, 62 percent think that insight from big data is not always worthy. Only 25 percent of marketers perform data hygiene practices quarterly.

How to Reduce Unsubscribes Using Subscription Management

The Point

In sum, subscription management is an effective way to reduce unsubscribes, increase response rates (by allowing subscribers to choose the emails that most interest them), and improve data hygiene.

CMO's Organizational Readiness Indicators for Multi-Touch Attribution

bizible

Metrics provided by individual platforms are siloed -- they work within themselves but never reach outside themselves to compare, contrast, or syndicate data from other programs. Their data is reported independently of the other data in the mix.

Why a B2B Marketing Budget should be "Prove It to Use It" not "Use It or Lose It"

bizible

When calculating ROI metrics, marketers grab data from several sources, and channel analytics are generally the first stop on the route. Use these reporting tools to collect top-of-the-funnel metrics like impressions and CTR, as well as preliminary lead conversion data.

20 Ideas from Power Users to Power Up Your B2B Marketing Automation

Modern B2B Marketing

At Bedrock Data, we recently launched a Marketo Power User Series featuring 20+ Marketo Power Users and their backstories about how they got started in marketing automation and their best practices, tips, and tricks for getting the most out of a marketing automation platform. Data Quality.

The Act-On Email Deliverability Glossary, Part 1

Act-On

Data Hygiene. The process of keeping data clean and up to date. Unmaintained or outdated data is known to cause deliverability issues. See Act-On’s The EU Data Protection Overview for details by country.

[PODCAST] How Good Data Equals Higher Sales Commissions with Brian Burns

DiscoverOrg

Accurate Data Allows You to Achieve Higher Sale Commissions. Traditional methods of gathering data, including building out Excel spreadsheets with emails and phone numbers, are time-intensive and unreliable. How to Use Deep Data Intelligence.

Avoid these 10 Marketing Automation Rookie Mistakes

Modern Marketing

You need to have a highly empirical, data-hungry mind to enjoy working within its parameters and to unlock its true potential. This will lead to dirtier data, which will in turn leave you scratching your head over what’s going wrong with the system.