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Data Hygiene
Salesfusion
AUGUST 26, 2014
The post Data Hygiene appeared first on Salesfusion. Best Practices Email Marketing
Data Hygiene Related Topics 
Cleansing, Enhancing and Integrating, The Three Pillars Of Data Hygiene
Only B2B
AUGUST 14, 2017
Is your Prospect Contact Data meeting your Lead Generation expectations? The problem may not be with your marketing department, it may be your data itself! Maintaining data hygiene is incredibly important to the overall success of your business.
5 Steps to customer data hygiene: it’s not sexy, but it’s essential
Biznology
MAY 28, 2014
And 88% are missing basic firmographic data, like industry, revenue or employee size—so profiling and segmentation is pretty tough. Dun & Bradstreet reports regularly on how quickly B2B data degrades. Key enter the data correctly in the first place.
Data Hygiene: Real Results Pt.1
Reachforce
JUNE 24, 2010
Beginning the first of a series of installations on data hygiene, here are some real results from the latest data hygiene project fulfilled here at ReachForce: How does your data compare? Find out with our Dirty Data Calculator
Keep It Clean: Tips for Ensuring Data Hygiene
Sales Intelligence View
MARCH 5, 2015
CRM Intelligence Data Marketing Intelligence Sales Data Sales Intelligence Tips and Tricks Accurate Data clean data crm data hygiene data hygiene database maintenance dirty data healthy data healthy sales data sales big data
Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene
B2B Lead Generation Blog
OCTOBER 21, 2013
It would be great if cleaning and appending data was something you only needed to do once. When you consider there will always be changes in buyer behavior at play that will likely result in the need for rapid changes to your B2B marketing efforts, it becomes apparent that effective data hygiene is an ongoing process. Conceivably, if you avoid cleaning data for a year, 60% of your database could be obsolete by the end of those twelve months.
Data Hygiene: Real Results Pt. 5
Reachforce
AUGUST 4, 2010
Poor data quality can not only be a waste of your time, but a real block at the top of your funnel. Every email that isn't getting through represents a potential lost opportunity. With our latest customer, we were able to auto-append 4,707 emails. For most companies, that represents a
The 4 Steps to Marketing Data Hygiene in an Era of Big Data
Leadspace
AUGUST 8, 2017
Like data hygiene. In great part, that’s due to how frustratingly tedious data management and in particular data hygiene is. And of course, the amount of critical data errors multiplies exponentially along with it.
B2B Data Hygiene: It Pays to Scrub Your Lists
MLT Creative
OCTOBER 25, 2011
Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Data master Dun & Bradstreet says the current level of data quality costs U.S. Overall business data is said to breakdown at a rate of 3% to 6% a month. That’s one-third to three-quarters of obsolete data per year. Bad data is an enormous liability that can lead to: Undeliverable communications.
Ten tips for customer reactivation
Biznology
JUNE 29, 2017
Use data appending to gather more information about the customer. Your database marketing partner can add data points to your customer record that will suggest effective reactivation strategies. Demographic, lifestyle, and attitudinal data are especially revealing.
5-Step Data Fitness Checklist
Sales Intelligence View
NOVEMBER 4, 2015
Is your data in fighting shape to meet your pipeline numbers? Just like getting yourself in shape, getting your data in shape takes dedication, commitment, and a training plan.
Are you ready for GDPR, Europe’s upcoming data privacy requirements?
Biznology
MAY 22, 2017
The General Data Protection Regulation is something we cannot ignore. It’s about consumer control of their data, and their comfort that it’s being protected. The controller must be able to demonstrate that the subject has agreed to the controller’s data usage and storage plans.
6 important data points to record on your customers
Biznology
AUGUST 26, 2016
Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. But what kinds of data should you collect? Demographics Data.
How Clean is Your Database?
Act-On
MARCH 16, 2016
They’ve become ever-more vigilant against poor quality email, and if they see poor hygiene come from your IP or domains, they will hold it against you. To do this, we need to first understand the importance of list hygiene. Why is list hygiene important?
How Clean is Your Database?
Act-On
MARCH 16, 2016
They’ve become ever-more vigilant against poor quality email, and if they see poor hygiene come from your IP or domains, they will hold it against you. To do this, we need to first understand the importance of list hygiene. Why is list hygiene important?
Even Santa Knows the Importance of Data Fitness
Sales Intelligence View
DECEMBER 22, 2015
Market Intelligence crm data hygiene data cleanliness data clean crm data health data fitness b2b data health b2b data clean b2b data hygiene
6 thorny data problems that Vex B2B marketers, and how to solve them
Biznology
JANUARY 30, 2015
Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. The most recent data is the one you should default to.
Troubleshooting your B2B marketing data problems
Biznology
MARCH 6, 2015
Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond.
Q3 Market Intelligence Accuracy Benchmark Results Are In
Sales Intelligence View
NOVEMBER 3, 2015
InsideView claims to have the most accurate company and contact data in the industry. Here’s How We Did For Q3 2015, the quarterly benchmark results show that InsideView does have the most accurate data, by quite a bit, actually.
How Good Content can Help Improve Database Health
The Point
OCTOBER 3, 2012
According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period.
Beware of dubious data providers: a 9-point checklist
Biznology
FEBRUARY 28, 2014
As a B2B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen. But when I ask a few questions—like where their data comes from—answers come back like “A variety of sources” or “Sorry, that’s our intellectual property.” Myself, I‘ve been throwing them in a folder called “suspicious data providers,” and every so often, I dig in, to see if there’s any wheat among the chaff. (Photo credit: Tim Morgan).
Is Your Data a Trick or a Treat?
Sales Intelligence View
OCTOBER 29, 2015
Or are you so confident in your data that digging into lead data is like digging […]. When you’re targeting a lead and start to dig into their profile in your CRM system, do you feel a chill run down your spine? Does the hair on your neck stand up and your heart start to race?
Five Ways B-to-B Marketers Need to Change Their Game
Biznology
DECEMBER 21, 2011
These developments bring front and center five important areas requiring renewed focus from marketers: Complete and accurate data on customers and prospects. Here are some resources for gaining access to prospect data , and keeping your database clean. Image via Wikipedia.
destinationCRM: “Make Sure Your CRM is Well Informed”
Sales Intelligence View
SEPTEMBER 3, 2015
Most companies can’t trust their prospect data. Market Intelligence crm data crm data clean crm data enrich crm data hygiene crm data issues crm data quality crm data research crm data studies crm data tips Crm Strategies destinationcrmT […].
Report: Marketers Spend Equally on Third-Party Data and Activation Solutions in 2017
KoMarketing Associates
DECEMBER 20, 2017
Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics. billion on third-party audience data and activation solutions. This is followed by transactional data ($2.9
A Strategic Guide To Opportunity Management
Akoonu
SEPTEMBER 21, 2017
Yet, it is frequently mistaken for a process of keeping the pipeline current and managing data hygiene. The tremendous investment in developing and qualifying opportunities in accounts makes understanding which are winnable essential to every sales team’s success.
The Evolution of Sales and Marketing Ops
Akoonu
DECEMBER 8, 2016
These roles typically started as tactical positions, performing tasks like database management, data hygiene, spreadsheet analysis and reporting preparation. Marketing and Sales Operations today are more than just plumbers.
4 Best Practices for List Hygiene
Reachforce
JUNE 18, 2010
From BtoBOnline.com, here's a good post on list hygiene best practices: 4 List Hygiene Best Practices Good validation that data hygiene must be a frequent and persistent practice. The question is: is it even worth using a list renter with data being such an asset these days
Report: Less Than 40% of B2B Marketers Have Advanced Data Strategies
KoMarketing Associates
JANUARY 31, 2018
More B2B marketers are investing in data and analytics, but how far have they come in terms of maximizing the potential of these assets? Radius recently teamed up with the Harvard Business Review to discover how B2B marketers are making the most of their data and analytics. In the “Why Your Data Strategy is Your B2B Growth Strategy” report, one-third of respondents (34 percent) said that their company’s data strategy is just “average.”
Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist
Act-On
OCTOBER 19, 2016
Engagement Data. Data Hygiene. Though not a prerequisite for an ESP migration, practicing good data hygiene can go a long way toward ensuring your onboarding is as smooth as possible. Marketers switch email service providers (ESPs) for various reasons.
Ready to Migrate ESPs? Here’s Your Email Deliverability Checklist
Act-On
OCTOBER 19, 2016
Engagement Data. Data Hygiene. Though not a prerequisite for an ESP migration, practicing good data hygiene can go a long way toward ensuring your onboarding is as smooth as possible. Marketers switch email service providers (ESPs) for various reasons.
This Year, Tackle These 3 Demand Generation Priorities First
The Point
NOVEMBER 29, 2017
ROI measurement and accurate campaign attribution are not simple tasks, mainly because they require 1) data hygiene and 2) sales compliance. After more than two decades in the agency business, I’ve seen dozens of clients and hundreds of campaigns succeed and fail.
A Scorecard for B2B Marketing Operations [Download Evaluation]
bizible
SEPTEMBER 30, 2016
It’s a method that marketing operations specialists can use to evaluate their martech stack, their data, their attribution solution, and their metrics. Data enrichment technologies. Finally, data hygiene is one of the most important responsibilities of the marketing operations role.
Survey: CXOs Value Long-Form Marketing Content for Insight
KoMarketing Associates
JUNE 19, 2017
This was followed by business books (21 percent), interactive data visualization tools (18 percent) and live presentations (13 percent). Executives appear to value data-driven content as well, but some of them remain skeptical. While 71 percent believe that traditional surveys are a valuable source of business insight, 62 percent think that insight from big data is not always worthy. Only 25 percent of marketers perform data hygiene practices quarterly.
B2B Marketers Struggle to Maintain Accuracy and Quality of Data
KoMarketing Associates
FEBRUARY 21, 2017
B2B marketers are utilizing data and analytics, but new research indicates that many are still struggling to maintain the accuracy and quality of information. The “B2B Lead Generation Survey” conducted by Chief Marketer discovered that the primary data challenge for B2B marketers is quality and standardization (72 percent). Incomplete data (60 percent) and information residing in separate silos (53 percent) were also top challenges for marketers utilizing analytics.
Graymail: Navigating Email Purgatory
Act-On
FEBRUARY 3, 2016
List validations and cleanses are also a good idea here as then can keep your data hygiene high. With the vast amount of email marketing taking place these days, it can be more challenging than ever to get yourself noticed.
A Positive Approach to GDPR Compliance
The Mx Group
APRIL 13, 2018
The May 25 initial deadline is fast approaching, and marketers at companies of all sizes are scrambling to figure out how to comply with the new General Data Protection Regulation (GDPR) rules required by the European Union. But this new era of data privacy will bring benefits as well.
AI 101, Part II: How to Deal with Data Preparation
Infer
MAY 9, 2017
The second of these steps – data preparation – tends to be the least understood part of AI and predictive analytics in marketing. In this next post, I’ll dig deeper into key considerations surrounding this process, namely related to data volume and data quality.
[PODCAST] How Good Data Equals Higher Sales Commissions with Brian Burns
DiscoverOrg
JULY 6, 2016
Accurate Data Allows You to Achieve Higher Sale Commissions. Traditional methods of gathering data, including building out Excel spreadsheets with emails and phone numbers, are time-intensive and unreliable. How to Use Deep Data Intelligence.
Survey: Marketing Automation Users Score a “C” in Maturity
The Point
APRIL 8, 2015
The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene. Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community.
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