Salesfusion

AUGUST 26, 2014

The post Data Hygiene appeared first on Salesfusion. Best Practices Email Marketing

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Biznology

MAY 28, 2014

And 88% are missing basic firmographic data, like industry, revenue or employee size—so profiling and segmentation is pretty tough. Dun & Bradstreet reports regularly on how quickly B2B data degrades. Key enter the data correctly in the first place.

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Sales Intelligence View

MARCH 5, 2015

CRM Intelligence Data Marketing Intelligence Sales Data Sales Intelligence Tips and Tricks Accurate Data clean data crm data hygiene data hygiene database maintenance dirty data healthy data healthy sales data sales big data

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Data Hygiene Marketing Tips CRM 23

B2B Lead Generation Blog

OCTOBER 21, 2013

It would be great if cleaning and appending data was something you only needed to do once. When you consider there will always be changes in buyer behavior at play that will likely result in the need for rapid changes to your B2B marketing efforts, it becomes apparent that effective data hygiene is an ongoing process. Conceivably, if you avoid cleaning data for a year, 60% of your database could be obsolete by the end of those twelve months.

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Sales Intelligence View

NOVEMBER 4, 2015

Is your data in fighting shape to meet your pipeline numbers? Just like getting yourself in shape, getting your data in shape takes dedication, commitment, and a training plan.

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Sales Intelligence View

NOVEMBER 3, 2015

InsideView claims to have the most accurate company and contact data in the industry. Here’s How We Did For Q3 2015, the quarterly benchmark results show that InsideView does have the most accurate data, by quite a bit, actually.

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Leadspace

AUGUST 8, 2017

Like data hygiene. In great part, that’s due to how frustratingly tedious data management and in particular data hygiene is. And of course, the amount of critical data errors multiplies exponentially along with it.

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CRM Data Hygiene Account Based Marketing Demand 4

Biznology

AUGUST 26, 2016

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. But what kinds of data should you collect? Demographics Data.

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Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. The most recent data is the one you should default to.

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Sales Intelligence View

OCTOBER 29, 2015

Or are you so confident in your data that digging into lead data is like digging […]. When you’re targeting a lead and start to dig into their profile in your CRM system, do you feel a chill run down your spine? Does the hair on your neck stand up and your heart start to race?

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Act-On

MARCH 16, 2016

They’ve become ever-more vigilant against poor quality email, and if they see poor hygiene come from your IP or domains, they will hold it against you. To do this, we need to first understand the importance of list hygiene. Why is list hygiene important?

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Act-On

MARCH 16, 2016

They’ve become ever-more vigilant against poor quality email, and if they see poor hygiene come from your IP or domains, they will hold it against you. To do this, we need to first understand the importance of list hygiene. Why is list hygiene important?

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MLT Creative

OCTOBER 25, 2011

Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Data master Dun & Bradstreet says the current level of data quality costs U.S. Overall business data is said to breakdown at a rate of 3% to 6% a month. That’s one-third to three-quarters of obsolete data per year. Bad data is an enormous liability that can lead to: Undeliverable communications.

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The Point

OCTOBER 3, 2012

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period.

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Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond.

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Biznology

DECEMBER 21, 2011

These developments bring front and center five important areas requiring renewed focus from marketers: Complete and accurate data on customers and prospects. Here are some resources for gaining access to prospect data , and keeping your database clean. Image via Wikipedia.

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Biznology

FEBRUARY 28, 2014

As a B2B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen. But when I ask a few questions—like where their data comes from—answers come back like “A variety of sources” or “Sorry, that’s our intellectual property.” Myself, I‘ve been throwing them in a folder called “suspicious data providers,” and every so often, I dig in, to see if there’s any wheat among the chaff. (Photo credit: Tim Morgan).

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Sales Intelligence View

SEPTEMBER 3, 2015

Most companies can’t trust their prospect data. Market Intelligence crm data crm data clean crm data enrich crm data hygiene crm data issues crm data quality crm data research crm data studies crm data tips Crm Strategies destinationcrmT […].

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Reachforce

JUNE 24, 2010

Beginning the first of a series of installations on data hygiene, here are some real results from the latest data hygiene project fulfilled here at ReachForce: How does your data compare? Find out with our Dirty Data Calculator

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Reachforce

JULY 1, 2010

Continuing our series of real data hygiene customer results, here's the second installment: How does your data compare? Find out with our Dirty Data Calculator

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Data Hygiene Customer 2

Reachforce

JULY 19, 2010

How much are your email lists suffering due to poor data quality? One of our recent customers found out through our data hygiene process that over half of their emails weren't getting through due to invalid or missing information. Check out the results and see how your data stacks with

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Reachforce

JULY 9, 2010

You may think that your accounts and contacts in your database would be mostly clean because those people are typically contacted and updated more frequently by sales reps, but check out the latest Data Hygiene results from a customer's contacts and accounts: How does your data compare?

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Contact Sales Data Hygiene Customer 2

Reachforce

AUGUST 4, 2010

Poor data quality can not only be a waste of your time, but a real block at the top of your funnel. Every email that isn't getting through represents a potential lost opportunity. With our latest customer, we were able to auto-append 4,707 emails. For most companies, that represents a

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Funnel Email Data Hygiene Customer 2

Akoonu

DECEMBER 8, 2016

These roles typically started as tactical positions, performing tasks like database management, data hygiene, spreadsheet analysis and reporting preparation. Marketing and Sales Operations today are more than just plumbers.

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The Point

APRIL 8, 2015

The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene. Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community.

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bizible

SEPTEMBER 30, 2016

It’s a method that marketing operations specialists can use to evaluate their martech stack, their data, their attribution solution, and their metrics. Data enrichment technologies. Finally, data hygiene is one of the most important responsibilities of the marketing operations role.

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KoMarketing Associates

FEBRUARY 21, 2017

B2B marketers are utilizing data and analytics, but new research indicates that many are still struggling to maintain the accuracy and quality of information. The “B2B Lead Generation Survey” conducted by Chief Marketer discovered that the primary data challenge for B2B marketers is quality and standardization (72 percent). Incomplete data (60 percent) and information residing in separate silos (53 percent) were also top challenges for marketers utilizing analytics.

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Act-On

OCTOBER 19, 2016

Engagement Data. Data Hygiene. Though not a prerequisite for an ESP migration, practicing good data hygiene can go a long way toward ensuring your onboarding is as smooth as possible. Marketers switch email service providers (ESPs) for various reasons.

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Act-On

FEBRUARY 3, 2016

List validations and cleanses are also a good idea here as then can keep your data hygiene high. With the vast amount of email marketing taking place these days, it can be more challenging than ever to get yourself noticed.

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bizible

DECEMBER 14, 2015

They’re the role that attacks the data, operates the martech stack, consolidates the numbers, and optimizes the strategy. They’re responsible for developing lead criteria and scoring systems and then integrating that data with the CRM.

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Infer

JULY 14, 2016

Supplying test values will prevent the plugin from creating dummy leads and otherwise undermining data hygiene.

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Biznology

DECEMBER 26, 2012

My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Renewed interest in data hygiene. So enough about big data. The focus in 2013 will be clean data. Photo credit: Wikipedia.

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emedia

MAY 11, 2017

But before you push send, take a couple of minutes to make sure you follow these email best practices: Keep Your Data Clean. But there’s another issue to keep in mind: data hygiene. Monitor bounces and keep your data clean to avoid problems. 3 Quick Takes: Email Best Practices for B2B Marketers. The week is winding down and you should already be scheduling your next email campaigns to leads and prospects.

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The Point

APRIL 30, 2012

In sum, subscription management is an effective way to reduce unsubscribes, increase response rates (by allowing subscribers to choose the emails that most interest them), and improve data hygiene.

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bizible

AUGUST 26, 2016

Metrics provided by individual platforms are siloed -- they work within themselves but never reach outside themselves to compare, contrast, or syndicate data from other programs. Their data is reported independently of the other data in the mix.

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bizible

JULY 21, 2016

When calculating ROI metrics, marketers grab data from several sources, and channel analytics are generally the first stop on the route. Use these reporting tools to collect top-of-the-funnel metrics like impressions and CTR, as well as preliminary lead conversion data.

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Modern B2B Marketing

NOVEMBER 17, 2016

At Bedrock Data, we recently launched a Marketo Power User Series featuring 20+ Marketo Power Users and their backstories about how they got started in marketing automation and their best practices, tips, and tricks for getting the most out of a marketing automation platform. Data Quality.

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KoMarketing Associates

JUNE 19, 2017

This was followed by business books (21 percent), interactive data visualization tools (18 percent) and live presentations (13 percent). Executives appear to value data-driven content as well, but some of them remain skeptical. While 71 percent believe that traditional surveys are a valuable source of business insight, 62 percent think that insight from big data is not always worthy. Only 25 percent of marketers perform data hygiene practices quarterly.

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Data Hygiene Report Survey Lead Generation 15

Act-On

OCTOBER 7, 2015

Data Hygiene. The process of keeping data clean and up to date. Unmaintained or outdated data is known to cause deliverability issues. See Act-On’s The EU Data Protection Overview for details by country.

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Modern Marketing

AUGUST 31, 2015

You need to have a highly empirical, data-hungry mind to enjoy working within its parameters and to unlock its true potential. This will lead to dirtier data, which will in turn leave you scratching your head over what’s going wrong with the system.

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