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Data Hygiene
Salesfusion
AUGUST 26, 2014
The post Data Hygiene appeared first on Salesfusion. Best Practices Email Marketing
Data Hygiene Related Topics 
Keep It Clean: Tips for Ensuring Data Hygiene
Sales Intelligence View
MARCH 5, 2015
CRM Intelligence Data Marketing Intelligence Sales Data Sales Intelligence Tips and Tricks Accurate Data clean data crm data hygiene data hygiene database maintenance dirty data healthy data healthy sales data sales big data
5 Steps to customer data hygiene: it’s not sexy, but it’s essential
Biznology
MAY 28, 2014
And 88% are missing basic firmographic data, like industry, revenue or employee size—so profiling and segmentation is pretty tough. Dun & Bradstreet reports regularly on how quickly B2B data degrades. Key enter the data correctly in the first place.
6 Secrets to maintain successful data hygiene
Smarte
NOVEMBER 13, 2018
A marketer faces several challenges with their contact data refinement. The post 6 Secrets to maintain successful data hygiene appeared first on SMARTe Inc. Data audit Data Enrichment
Data Hygiene: Real Results Pt.2
Reachforce
JULY 1, 2010
Continuing our series of real data hygiene customer results, here's the second installment: How does your data compare? Find out with our Dirty Data Calculator
Data Hygiene: Real Results Pt.1
Reachforce
JUNE 24, 2010
Beginning the first of a series of installations on data hygiene, here are some real results from the latest data hygiene project fulfilled here at ReachForce: How does your data compare? Find out with our Dirty Data Calculator
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Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene
B2B Lead Generation
OCTOBER 21, 2013
It would be great if cleaning and appending data was something you only needed to do once. When you consider there will always be changes in buyer behavior at play that will likely result in the need for rapid changes to your B2B marketing efforts, it becomes apparent that effective data hygiene is an ongoing process. Conceivably, if you avoid cleaning data for a year, 60% of your database could be obsolete by the end of those twelve months.
Data Hygiene: Real Results Pt. 4
Reachforce
JULY 19, 2010
How much are your email lists suffering due to poor data quality? One of our recent customers found out through our data hygiene process that over half of their emails weren't getting through due to invalid or missing information. Check out the results and see how your data stacks with
Data Hygiene: Real Results Pt. 3
Reachforce
JULY 9, 2010
You may think that your accounts and contacts in your database would be mostly clean because those people are typically contacted and updated more frequently by sales reps, but check out the latest Data Hygiene results from a customer's contacts and accounts: How does your data compare?
4 Ways to Improve Your Data Hygiene - Whiteboard Friday
Moz
FEBRUARY 14, 2019
Posted by DiTomaso We base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for.
Contact Data Hygiene and the Future of Branding
Zoominfo
MAY 8, 2018
Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. What is a data-driven branding strategy? In fact, 87% of marketers consider data to be their company’s most underutilized asset ( source ).
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Data Hygiene: Real Results Pt. 5
Reachforce
AUGUST 4, 2010
Poor data quality can not only be a waste of your time, but a real block at the top of your funnel. Every email that isn't getting through represents a potential lost opportunity. With our latest customer, we were able to auto-append 4,707 emails. For most companies, that represents a
Why real-time data maintenance is the future of data hygiene?
Smarte
DECEMBER 13, 2018
The post Why real-time data maintenance is the future of data hygiene? DataGenie Relevant Contacts Contact Data global data qualified prospects dataAs a marketer, you must have managed lot of email marketing campaigns.
The 4 Steps to Marketing Data Hygiene in an Era of Big Data
Leadspace
AUGUST 8, 2017
Like data hygiene. In great part, that’s due to how frustratingly tedious data management and in particular data hygiene is. And of course, the amount of critical data errors multiplies exponentially along with it.
5-Step Data Fitness Checklist
Sales Intelligence View
NOVEMBER 4, 2015
Is your data in fighting shape to meet your pipeline numbers? Just like getting yourself in shape, getting your data in shape takes dedication, commitment, and a training plan.
Replacing Data.com Part Two: Clean Your Data
InsideView
APRIL 24, 2019
The first post encouraged you to look at your existing data against your […]. Salesforce will stop renewing Data.com licenses in just a couple of months, so hopefully you’re well on your way to finding a replacement and building your migration plan. If not, keep reading.
B2B Data Hygiene: It Pays to Scrub Your Lists
MLT Creative
OCTOBER 25, 2011
Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Data master Dun & Bradstreet says the current level of data quality costs U.S. Overall business data is said to breakdown at a rate of 3% to 6% a month. That’s one-third to three-quarters of obsolete data per year. Bad data is an enormous liability that can lead to: Undeliverable communications.
Love Your Data as if Your Business Depends on It. Because It Does.
InsideView
MARCH 26, 2019
I lost count of the number of times one of us started a sentence with, “Our data says…” or “If we had the data…” As marketing leaders deploy growth strategies and leverage tools […].
Ten tips for customer reactivation
Biznology
JUNE 29, 2017
Use data appending to gather more information about the customer. Your database marketing partner can add data points to your customer record that will suggest effective reactivation strategies. Demographic, lifestyle, and attitudinal data are especially revealing.
Driving Safely with your Data
Versium
MAY 11, 2018
The post Driving Safely with your Data appeared first on Versium Analytics Inc. Blog analyze data clean data data enrichment data hygiene data problems data-driven enrich data mismatched data predictive modeling silo'd data
Even Santa Knows the Importance of Data Fitness
Sales Intelligence View
DECEMBER 22, 2015
Market Intelligence crm data hygiene data cleanliness data clean crm data health data fitness b2b data health b2b data clean b2b data hygiene
5 Myths about Replacing Data.com
InsideView
DECEMBER 27, 2018
Nearly every day we talk to customers about their plans to replace Data.com and there’s a lot of misunderstanding out there. So we’re putting on our myth-busting uniform to help overcome some of these misconceptions.
Q3 Market Intelligence Accuracy Benchmark Results Are In
Sales Intelligence View
NOVEMBER 3, 2015
InsideView claims to have the most accurate company and contact data in the industry. Here’s How We Did For Q3 2015, the quarterly benchmark results show that InsideView does have the most accurate data, by quite a bit, actually.
Are you ready for GDPR, Europe’s upcoming data privacy requirements?
Biznology
MAY 22, 2017
The General Data Protection Regulation is something we cannot ignore. It’s about consumer control of their data, and their comfort that it’s being protected. The controller must be able to demonstrate that the subject has agreed to the controller’s data usage and storage plans.
6 thorny data problems that Vex B2B marketers, and how to solve them
Biznology
JANUARY 30, 2015
Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. The most recent data is the one you should default to.
Troubleshooting your B2B marketing data problems
Biznology
MARCH 6, 2015
Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond.
6 important data points to record on your customers
Biznology
AUGUST 26, 2016
Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. But what kinds of data should you collect? Demographics Data.
Is Your Data a Trick or a Treat?
Sales Intelligence View
OCTOBER 29, 2015
Or are you so confident in your data that digging into lead data is like digging […]. When you’re targeting a lead and start to dig into their profile in your CRM system, do you feel a chill run down your spine? Does the hair on your neck stand up and your heart start to race?
How Good Content can Help Improve Database Health
The Point
OCTOBER 3, 2012
According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period.
Beware of dubious data providers: a 9-point checklist
Biznology
FEBRUARY 28, 2014
As a B2B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen. But when I ask a few questions—like where their data comes from—answers come back like “A variety of sources” or “Sorry, that’s our intellectual property.” Myself, I‘ve been throwing them in a folder called “suspicious data providers,” and every so often, I dig in, to see if there’s any wheat among the chaff. (Photo credit: Tim Morgan).
destinationCRM: “Make Sure Your CRM is Well Informed”
Sales Intelligence View
SEPTEMBER 3, 2015
Most companies can’t trust their prospect data. Market Intelligence crm data crm data clean crm data enrich crm data hygiene crm data issues crm data quality crm data research crm data studies crm data tips Crm Strategies destinationcrmT […].
Five Ways B-to-B Marketers Need to Change Their Game
Biznology
DECEMBER 21, 2011
These developments bring front and center five important areas requiring renewed focus from marketers: Complete and accurate data on customers and prospects. Here are some resources for gaining access to prospect data , and keeping your database clean. Image via Wikipedia.
Contact Data Quality: A Marketer’s POV
Synthio
MARCH 19, 2018
I landed in a role that has forced me to think about data. Yes, most marketers would classify themselves as “data-driven”, but I’m talking about contact data. Contact data is on my mind every single day. Perspective on contact data is relative to how you are measured.
The Demand Gen One-Stop GDPR Workshop — White Paper
Synthio
APRIL 10, 2018
B2B Marketing B2B Marketing Strategy Data Best Practices data governance data hygiene GDPR GDPR compliance general data protection regulation SynthioLet’s take a trip down memory lane back to grade school to the days of the dreaded group projects. .
Email Validation: How Email Verification Really Works
TowerData
OCTOBER 22, 2018
Email Validation and regular data hygiene is a key part of email marketing best practices. Email Validation
Email Validation Defined: What do terms like bounce & deliverability mean?
TowerData
MARCH 11, 2019
Email Validation is a big part of a data hygiene strategy. Marketers use Email Validation to ensure they capture and maintain good data. At the surface, Email Validation is easy to understand.
Report: Marketers Spend Equally on Third-Party Data and Activation Solutions in 2017
KoMarketing Associates
DECEMBER 20, 2017
Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics. billion on third-party audience data and activation solutions. This is followed by transactional data ($2.9
4 Best Practices for List Hygiene
Reachforce
JUNE 18, 2010
From BtoBOnline.com, here's a good post on list hygiene best practices: 4 List Hygiene Best Practices Good validation that data hygiene must be a frequent and persistent practice. The question is: is it even worth using a list renter with data being such an asset these days
A Strategic Guide To Opportunity Management
Akoonu
SEPTEMBER 21, 2017
Yet, it is frequently mistaken for a process of keeping the pipeline current and managing data hygiene. The tremendous investment in developing and qualifying opportunities in accounts makes understanding which are winnable essential to every sales team’s success.
Report: Less Than 40% of B2B Marketers Have Advanced Data Strategies
KoMarketing Associates
JANUARY 31, 2018
More B2B marketers are investing in data and analytics, but how far have they come in terms of maximizing the potential of these assets? Radius recently teamed up with the Harvard Business Review to discover how B2B marketers are making the most of their data and analytics. In the “Why Your Data Strategy is Your B2B Growth Strategy” report, one-third of respondents (34 percent) said that their company’s data strategy is just “average.”
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