Salesfusion

AUGUST 26, 2014

The post Data Hygiene appeared first on Salesfusion. Best Practices Email Marketing

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Data Hygiene Best Practice Practices Best 252

Sales Intelligence View

MARCH 5, 2015

CRM Intelligence Data Marketing Intelligence Sales Data Sales Intelligence Tips and Tricks Accurate Data clean data crm data hygiene data hygiene database maintenance dirty data healthy data healthy sales data sales big data

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Data Hygiene Tips CRM Sales 110

Biznology

MAY 28, 2014

And 88% are missing basic firmographic data, like industry, revenue or employee size—so profiling and segmentation is pretty tough. Dun & Bradstreet reports regularly on how quickly B2B data degrades. Key enter the data correctly in the first place.

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Data Hygiene B to B Customer Guidelines 205

Reachforce

JULY 1, 2010

Continuing our series of real data hygiene customer results, here's the second installment: How does your data compare? Find out with our Dirty Data Calculator

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Data Hygiene Customer 160

B2B Lead Generation

OCTOBER 21, 2013

It would be great if cleaning and appending data was something you only needed to do once. When you consider there will always be changes in buyer behavior at play that will likely result in the need for rapid changes to your B2B marketing efforts, it becomes apparent that effective data hygiene is an ongoing process. Conceivably, if you avoid cleaning data for a year, 60% of your database could be obsolete by the end of those twelve months.

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Data Hygiene Relationship Vendor SIC 205

Smarte

NOVEMBER 13, 2018

A marketer faces several challenges with their contact data refinement. The post 6 Secrets to maintain successful data hygiene appeared first on SMARTe Inc. Data audit Data Enrichment

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Data Hygiene Contact Email Marketing 52

Only B2B

AUGUST 14, 2017

Is your Prospect Contact Data meeting your Lead Generation expectations? The problem may not be with your marketing department, it may be your data itself! Maintaining data hygiene is incredibly important to the overall success of your business.

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Data Hygiene Efficiency Lead Generation Contact 100

Zoominfo

MAY 8, 2018

Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. What is a data-driven branding strategy? In fact, 87% of marketers consider data to be their company’s most underutilized asset ( source ).

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Data Hygiene Contact Zoominfo Buyer Personas 69

Reachforce

JULY 19, 2010

How much are your email lists suffering due to poor data quality? One of our recent customers found out through our data hygiene process that over half of their emails weren't getting through due to invalid or missing information. Check out the results and see how your data stacks with

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Data Hygiene Email List Process 139

Reachforce

JULY 9, 2010

You may think that your accounts and contacts in your database would be mostly clean because those people are typically contacted and updated more frequently by sales reps, but check out the latest Data Hygiene results from a customer's contacts and accounts: How does your data compare?

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Data Hygiene Contact Sales Customer 139

Reachforce

AUGUST 4, 2010

Poor data quality can not only be a waste of your time, but a real block at the top of your funnel. Every email that isn't getting through represents a potential lost opportunity. With our latest customer, we were able to auto-append 4,707 emails. For most companies, that represents a

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Data Hygiene Funnel Email Customer 152

Leadspace

AUGUST 8, 2017

Like data hygiene. In great part, that’s due to how frustratingly tedious data management and in particular data hygiene is. And of course, the amount of critical data errors multiplies exponentially along with it.

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Data Hygiene CRM Account Based Marketing Validation 78

Sales Intelligence View

NOVEMBER 4, 2015

Is your data in fighting shape to meet your pipeline numbers? Just like getting yourself in shape, getting your data in shape takes dedication, commitment, and a training plan.

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Data Hygiene Training Tips Plan 98

MLT Creative

OCTOBER 25, 2011

Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Data master Dun & Bradstreet says the current level of data quality costs U.S. Overall business data is said to breakdown at a rate of 3% to 6% a month. That’s one-third to three-quarters of obsolete data per year. Bad data is an enormous liability that can lead to: Undeliverable communications.

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Data Hygiene List Mail Salesforce.com 74

Versium

MAY 11, 2018

The post Driving Safely with your Data appeared first on Versium Analytics Inc. Blog analyze data clean data data enrichment data hygiene data problems data-driven enrich data mismatched data predictive modeling silo'd data

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Analytics Data Hygiene 75

Biznology

JUNE 29, 2017

Use data appending to gather more information about the customer. Your database marketing partner can add data points to your customer record that will suggest effective reactivation strategies. Demographic, lifestyle, and attitudinal data are especially revealing.

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Customer Focus Group Urgency Tips 203

Sales Intelligence View

DECEMBER 22, 2015

Market Intelligence crm data hygiene data cleanliness data clean crm data health data fitness b2b data health b2b data clean b2b data hygiene

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Data Hygiene CRM B2B Marketing 72

Sales Intelligence View

NOVEMBER 3, 2015

InsideView claims to have the most accurate company and contact data in the industry. Here’s How We Did For Q3 2015, the quarterly benchmark results show that InsideView does have the most accurate data, by quite a bit, actually.

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Benchmark InsideView Data Hygiene List 81

Biznology

MAY 22, 2017

The General Data Protection Regulation is something we cannot ignore. It’s about consumer control of their data, and their comfort that it’s being protected. The controller must be able to demonstrate that the subject has agreed to the controller’s data usage and storage plans.

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Privacy B to B CAN-SPAM Permission 144

Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. The most recent data is the one you should default to.

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De-duplication B to B Data Hygiene B2B 224

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond.

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Data Hygiene B2B De-duplication Banner Ads 226

Biznology

AUGUST 26, 2016

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. But what kinds of data should you collect? Demographics Data.

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Customer Data Hygiene Demographics Classified 153

Sales Intelligence View

OCTOBER 29, 2015

Or are you so confident in your data that digging into lead data is like digging […]. When you’re targeting a lead and start to dig into their profile in your CRM system, do you feel a chill run down your spine? Does the hair on your neck stand up and your heart start to race?

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Data Hygiene Profiling Target CRM 96

The Point

OCTOBER 3, 2012

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period.

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Help Zoominfo Data Hygiene Contact 172

Biznology

FEBRUARY 28, 2014

As a B2B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen. But when I ask a few questions—like where their data comes from—answers come back like “A variety of sources” or “Sorry, that’s our intellectual property.” Myself, I‘ve been throwing them in a folder called “suspicious data providers,” and every so often, I dig in, to see if there’s any wheat among the chaff. (Photo credit: Tim Morgan).

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B to B Data Hygiene Acquisition Vendor 145

Sales Intelligence View

SEPTEMBER 3, 2015

Most companies can’t trust their prospect data. Market Intelligence crm data crm data clean crm data enrich crm data hygiene crm data issues crm data quality crm data research crm data studies crm data tips Crm Strategies destinationcrmT […].

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CRM Trust Data Hygiene Prospect 64

Synthio

MARCH 19, 2018

I landed in a role that has forced me to think about data. Yes, most marketers would classify themselves as “data-driven”, but I’m talking about contact data. Contact data is on my mind every single day. Perspective on contact data is relative to how you are measured.

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Contact Data Hygiene Burn-Rate Classified 60

Biznology

DECEMBER 21, 2011

These developments bring front and center five important areas requiring renewed focus from marketers: Complete and accurate data on customers and prospects. Here are some resources for gaining access to prospect data , and keeping your database clean. Image via Wikipedia.

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B to B Data Hygiene Buying Cycle Business to Business 178

TowerData

OCTOBER 22, 2018

Email Validation and regular data hygiene is a key part of email marketing best practices. Email Validation

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Validation Data Hygiene Email Best Practice 55

Synthio

APRIL 10, 2018

B2B Marketing B2B Marketing Strategy Data Best Practices data governance data hygiene GDPR GDPR compliance general data protection regulation SynthioLet’s take a trip down memory lane back to grade school to the days of the dreaded group projects. .

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Paper Demand Data Hygiene Opinions 52

KoMarketing Associates

DECEMBER 20, 2017

Marketers are dedicating a large portion of their budgets toward data, but new research shows they are also having to pay for solutions to support their investment, such as data hygiene. Recently, Winterberry Group conducted its “The State of Data 2017” report to gauge how marketers are allocating their budget toward data and analytics. billion on third-party audience data and activation solutions. This is followed by transactional data ($2.9

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Activities Spending Data Hygiene Report 188

Reachforce

JUNE 18, 2010

From BtoBOnline.com, here's a good post on list hygiene best practices: 4 List Hygiene Best Practices Good validation that data hygiene must be a frequent and persistent practice. The question is: is it even worth using a list renter with data being such an asset these days

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Best Practice List Practices Data Hygiene 160

KoMarketing Associates

JANUARY 31, 2018

More B2B marketers are investing in data and analytics, but how far have they come in terms of maximizing the potential of these assets? Radius recently teamed up with the Harvard Business Review to discover how B2B marketers are making the most of their data and analytics. In the “Why Your Data Strategy is Your B2B Growth Strategy” report, one-third of respondents (34 percent) said that their company’s data strategy is just “average.”

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Report Data Hygiene Strategy B2B 191

Akoonu

SEPTEMBER 21, 2017

Yet, it is frequently mistaken for a process of keeping the pipeline current and managing data hygiene. The tremendous investment in developing and qualifying opportunities in accounts makes understanding which are winnable essential to every sales team’s success.

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Data Hygiene Develop Process Sales 52

Akoonu

DECEMBER 8, 2016

These roles typically started as tactical positions, performing tasks like database management, data hygiene, spreadsheet analysis and reporting preparation. Marketing and Sales Operations today are more than just plumbers.

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Data Hygiene Analysis Tactics Positioning 52

KoMarketing Associates

JULY 26, 2018

Although marketers are invested in purchasing demographic data to reach out to their target audience, research shows that they are not entirely confident in the information they receive. Lotame recently published “The State of Audience Data Research Report” and found that when purchasing demographic data, accuracy is “very important” to the majority (84 percent) of marketers. However, just 20 percent are “very confident” in the data accuracy of their purchased data.

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Purchase Report Data Hygiene Demographics 122

Zoominfo

DECEMBER 3, 2018

There’s no way around it – prospect and customer data is one of the most valuable assets a B2B organization has access to. Unfortunately, low-quality data is a real problem for many companies—simply because B2B data decays so rapidly. The Impact of Bad B2B Marketing Data.

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Data Hygiene Zoominfo Churn Rate Buyer Personas 56

Act-On

OCTOBER 19, 2016

Engagement Data. Data Hygiene. Though not a prerequisite for an ESP migration, practicing good data hygiene can go a long way toward ensuring your onboarding is as smooth as possible. Marketers switch email service providers (ESPs) for various reasons.

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Deliverability Email Domain Classified 262

Biznology

NOVEMBER 5, 2018

I just got off the phone with a data scientist in Bangalore who was complaining how he digs up high value prospective accounts, and his clients blast them with email, get no results and then blame him. B2B marketers still duck their data responsibilities.

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B to B Data Hygiene B2B Blasts 137

bizible

SEPTEMBER 30, 2016

It’s a method that marketing operations specialists can use to evaluate their martech stack, their data, their attribution solution, and their metrics. Data enrichment technologies. Finally, data hygiene is one of the most important responsibilities of the marketing operations role.

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Multi-Touch Touchpoints MQL Data Hygiene 238

KoMarketing Associates

JUNE 14, 2018

Marketers have an abundance of data at their fingertips, but many are struggling to use it to inform critical business and strategy decisions. Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which found that only 50 percent of marketing and sales decisions are made using data. In many cases, organizations are not fully confident in the quality and accuracy of their data.

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Data Hygiene Forrester B2B Stats 148

KoMarketing Associates

JUNE 19, 2017

This was followed by business books (21 percent), interactive data visualization tools (18 percent) and live presentations (13 percent). Executives appear to value data-driven content as well, but some of them remain skeptical. While 71 percent believe that traditional surveys are a valuable source of business insight, 62 percent think that insight from big data is not always worthy. Only 25 percent of marketers perform data hygiene practices quarterly.

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Survey Data Hygiene Report Content 126

KoMarketing Associates

FEBRUARY 21, 2017

B2B marketers are utilizing data and analytics, but new research indicates that many are still struggling to maintain the accuracy and quality of information. The “B2B Lead Generation Survey” conducted by Chief Marketer discovered that the primary data challenge for B2B marketers is quality and standardization (72 percent). Incomplete data (60 percent) and information residing in separate silos (53 percent) were also top challenges for marketers utilizing analytics.

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Data Hygiene B2B Lead Generation Report 135