How to Make Data Hygiene Your Email Marketing Superpower

Litmus

Data hygiene may not sound like the most exciting part of email marketing—but it’s one of the most important steps to designing campaigns that perform. But just as your subscriber data is always in a state of change—data hygiene is not a one and done proposition.

Automated Data Hygiene: 2019 Database Maintenance

Zoominfo

Our stance on B2B data is no secret. Although we’ve said it before, we feel it’s worth repeating: Prospect and customer data is the most critical asset a B2B organization can own. But, collecting data and having access to it is only one small step toward data-driven success. Data quality and cleanliness is where the real power lies. Today we’re talking about data hygiene and the drastic shift happening in database maintenance right now.

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Data Hygiene Best Practices Within HubSpot

SmartBug Media

Routine data cleanup allows you to focus on the contacts that will be important to the success of your operations. What is data hygiene? So what is bad data and what is good data? Good data is accurate, up-to-date, and consistent. Standardize data input.

Data Hygiene

SugarCRM

The post Data Hygiene appeared first on Salesfusion. Best Practices Email Marketing

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Data Hygiene Best Practices for Financial Services Firms

6sense

Big data is the driving force behind most marketing, sales, and distribution activities. When the data is accurate, or “clean,” organizations can derive insights to drive stronger results. When data is “dirty,” organizations run into problems: Time wasted managing and cleaning data.

Contact Data Hygiene and the Future of Branding

Zoominfo

Today, we explain the importance of a data-driven branding strategy and why contact data hygiene is the key to branding success. What is a data-driven branding strategy? A data-driven brand strategy is exactly what it sounds like—a strategy which requires the use of data to inform any and all decisions made about branding. Although it’s a simple concept to understand, data-driven branding isn’t always easy to put into practice. Branding.

Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene

B2B Lead Generation

It would be great if cleaning and appending data was something you only needed to do once. When you consider there will always be changes in buyer behavior at play that will likely result in the need for rapid changes to your B2B marketing efforts, it becomes apparent that effective data hygiene is an ongoing process. Conceivably, if you avoid cleaning data for a year, 60% of your database could be obsolete by the end of those twelve months.

5 Steps to customer data hygiene: it’s not sexy, but it’s essential

Biznology

And 88% are missing basic firmographic data, like industry, revenue or employee size—so profiling and segmentation is pretty tough. Dun & Bradstreet reports regularly on how quickly B2B data degrades. No wonder your sales force is always complaining that your data is no good (although they probably use more colorful words). Here are 5 steps you can take to maintain data accuracy, a process known as “data hygiene.”.

35+ Experts Weigh In on Data Hygiene Best Practices

Zoominfo

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? Don’t call it hygiene.

Understanding Data Hygiene and Data Enrichment

SalesIntel

Although it’s possible that they have all suddenly grown lazy, it’s more likely that they are struggling to make sales with faulty or incomplete data. . Enter database hygiene. Database Hygiene. B2B Data Cleansing. Think of data cleansing as taking out the trash.

Data Hygiene Doesn’t Need to Be a Full-Time Job

6sense

But operations employees are often relegated to becoming data custodians — spending their days inputting data, updating existing lists, or chasing down errors that prevent accurate reporting. Data Reconciliation Wastes Time and Talent. Is data being duplicated anywhere?

Bad Data Hygiene Is a $13M Problem for Your Company. Here’s How 6sense Solves It.

6sense

If your business can’t trust your internal data, you’re losing money — and a lot of it. . Bad data — whether it’s incomplete, inaccurate, or simply missing — costs companies 12% of their revenue. Historical data about previous opportunities and deals.

Bad Data Hygiene is a $3.1T Problem — Here’s How 6sense Solves It

6sense

If your business can’t trust your internal data, you’re losing money — and a lot of it. . Bad data — whether it’s incomplete, inaccurate, or simply missing — costs companies 12% of their revenue. Historical data about previous opportunities and deals.

Why real-time data maintenance is the future of data hygiene?

Smarte

The post Why real-time data maintenance is the future of data hygiene? Latest Topics Contact Data global data qualified prospects data Relevant ContactsAs a marketer, you must have managed lot of email marketing campaigns.

6 Secrets to maintain successful data hygiene

Smarte

A marketer faces several challenges with their contact data refinement. The post 6 Secrets to maintain successful data hygiene appeared first on SMARTe Inc. Data audit Data EnrichmentThese issues cover outdated contact information like wrong emails, incorrect […].

Conversational marketing, data hygiene, and marketing to B2B marketers: Q&A with Pardot VP of Marketing Nate Skinner

ClickZ

NS: The biggest problem we’re seeing and that I perceive to continue to be front and center for our customers is the proliferation of data — I call it a “data-palooza.” Everything creates data. . Everything generates data: your thermostat, car, toothbrush — and that’s not even scratching the surface of the data we’re getting on the B2B side around buying patterns, selling patterns and behaviors, engagement data, etc.

Cleansing, Enhancing and Integrating, The Three Pillars Of Data Hygiene

Only B2B

Is your Prospect Contact Data meeting your Lead Generation expectations? The problem may not be with your marketing department, it may be your data itself! Maintaining data hygiene is incredibly important to the overall success of your business. The post Cleansing, Enhancing and Integrating, The Three Pillars Of Data Hygiene appeared first on ONLY B2B. And it is really not that difficult to do, if you know how to do it.

Tackling Bad Data: How Poor Data Quality Impacts Your B2B Bottom Line

Zoominfo

Wait, are they working with bad data? Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. 30-50% of CRM and ERP data is inaccurate,” says Henry Schuck, Founder, and CEO of ZoomInfo.

4 Ways to Improve Your Data Hygiene - Whiteboard Friday

Moz

Posted by DiTomaso We base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. So today I'm going to be talking to you about data hygiene. You don't want that coming in as a conversion and then screwing up your data, especially if you're a low-volume website.

Why real-time data maintenance is the future of data hygiene?

Smarte

The post Why real-time data maintenance is the future of data hygiene? DataGenie Relevant Contacts Contact Data global data qualified prospects dataAs a marketer, you must have managed lot of email marketing campaigns. The ones which gave you a good ROI […]. appeared first on SMARTe Inc.

B2B Data Hygiene: It Pays to Scrub Your Lists

MLT Creative

Any B2B marketer who has initiated an email or direct mail campaign lately knows that business marketing data degrades quickly. Data master Dun & Bradstreet says the current level of data quality costs U.S. Overall business data is said to breakdown at a rate of 3% to 6% a month. That’s one-third to three-quarters of obsolete data per year. Bad data is an enormous liability that can lead to: Undeliverable communications.

The 4 Steps to Marketing Data Hygiene in an Era of Big Data

Leadspace

Like data hygiene. Your marketing and sales data is among the most valuable assets your company has; yet for all the talk of “data-driven marketing” (another buzzword marketers love to throw around), most B2B organizations are in a state of denial about the state of their actual marketing data. In great part, that’s due to how frustratingly tedious data management and in particular data hygiene is.

Building a Sales Tech Stack? Start with Good Data

Zoominfo

But without high-quality data to connect them all, many of those tools can essentially turn into empty boxes that fall short of their goals. In sales , this technology forms a system that tracks customer profiles, transactions, communications, financial data, and related information.

How to Use ZoomInfo Webhooks to Enrich Customer Data

Zoominfo

Imagine this scenario: a marketing campaign you develop ends up going to the wrong audience, or a segmentation analysis yields incorrect results because the data wasn’t updated. Fresh, up-to-date data leads to better business outcomes by ensuring that opportunities aren’t missed.

How Quickly Should I Suspend or Delete Non-Responsive Leads?

The Point

Just keep in mind that a lack of response doesn’t always equate with bad data or an individual that’s not a legitimate prospect for your solution. . * A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”?

Data Loss Stories: How to Backup & Recover Saved Databases

Zoominfo

Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. This roadmap is read in the data a company is able to gather, purchase, and access about its prospects and customers. Data loss is common in all businesses.

Creating a Culture of Accountability

InsightSquared

Startups are built from the ground up and one of the major stepping stones is promoting an environment of accountability among your sales reps to properly input data and to follow sales best practices. Don’t worry, most organizations have some sort of data quality issue and we’ve seen all sorts of Salesforce instances. As mentioned before, this is a blog post and just the tip of the iceberg on how to create a culture of accountability and data cleanliness among your organization.

Creating a Culture of Accountability

InsightSquared

Startups are built from the ground up and one of the major stepping stones is promoting an environment of accountability among your sales reps to properly input data and to follow sales best practices. Don’t worry, most organizations have some sort of data quality issue and we’ve seen all sorts of Salesforce instances. As mentioned before, this is a blog post and just the tip of the iceberg on how to create a culture of accountability and data cleanliness among your organization.

Ten tips for customer reactivation

Biznology

Use data appending to gather more information about the customer. Your database marketing partner can add data points to your customer record that will suggest effective reactivation strategies. Demographic, lifestyle, and attitudinal data are especially revealing. Clean up your data. Consumer and business data degrades fast. A maniacal focus on data hygiene will pay off in all areas of customer management, especially in retention and reactivation.

Are you ready for GDPR, Europe’s upcoming data privacy requirements?

Biznology

The General Data Protection Regulation is something we cannot ignore. It’s about consumer control of their data, and their comfort that it’s being protected. Attai , whose consultancy PlayWell, LLC, specializes in compliance, explains that the consumer is the data “subject,” and the firm with whom he does business is the data “controller.” The controller must be able to demonstrate that the subject has agreed to the controller’s data usage and storage plans.

6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Data entered by our sales people ends up as mush in our database. Here’s the best practice: Create a centralized data input group. Then, develop a very simple process by which reps pass their data to this group.

Troubleshooting your B2B marketing data problems

Biznology

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems. Keep everything data stamped.

6 important data points to record on your customers

Biznology

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. But what kinds of data should you collect? Collect the data when you encourage signups for a store loyalty program, when asking them to subscribe to your email list, or when they make a purchase. Demographics Data. Demographics data includes: Age.

Beware of dubious data providers: a 9-point checklist

Biznology

As a B2B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen. But when I ask a few questions—like where their data comes from—answers come back like “A variety of sources” or “Sorry, that’s our intellectual property.” Myself, I‘ve been throwing them in a folder called “suspicious data providers,” and every so often, I dig in, to see if there’s any wheat among the chaff. (Photo credit: Tim Morgan).

B to B 154

Driving Safely with your Data

Versium

The post Driving Safely with your Data appeared first on Versium Analytics Inc. Blog analyze data clean data data enrichment data hygiene data problems data-driven enrich data mismatched data predictive modeling silo'd data

How Good Content can Help Improve Database Health

The Point

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. Most commonly, companies looking to clean up CRM data turn to database providers like ZoomInfo, Data.com , and InsideView to append and replace outdated contact information. And whereas these services have value, no one provider has 100% coverage (meaning some contact data will go stale, regardless).

How bad data is harming your company and how can you be on its good side?

Data Cleaning/CRM Appending

The post How bad data is harming your company and how can you be on its good side? Data data solution b2b companies bad data data decay data hygiene Data Mining data scraping Data Verification email marketing lead generation marketing campaign

CRM 52

Transforming the CRM From a System of Record to a System of Insight

Zoominfo

Without systems and processes to cleanse and enrich data for real-time accuracy, CRM information stays stagnant and unreliable and can lead sales and marketing teams down the wrong path. Regardless of where you are in your journey with your CRM, it’s never too late to focus on your data.

7 Simple Steps to Improve Your CRM’s Data Quality [Infographic]

Zoominfo

We get it: Cleaning your CRM data can feel like a burden. There is so much data and so little time. Spoiler alert: the very first step in achieving data integrity is recognizing your CRM isn’t reaching its fullest potential. B2B Growth B2B Data Data Hygiene