Marketing Insider Group

AUGUST 26, 2019

20 years ago, the responsibility of building a company’s brand fell solely on the shoulders of the marketing department. The role of the marketing team is to build a strong brand, increase awareness of that brand, and to manage its reputation. This is still the case, but the responsibilities of the marketing team have now […]. The post Brand Activation: Why Blending Marketing, HR, and Empathy Is a Winning Combination appeared first on Marketing Insider Group.

Activities 255

Activities Brand Identity Branding Marketing 255

DiscoverOrg

JANUARY 15, 2019

Are there differences selling to men and women in a B2B sales process? That was the question we set out to discover. My husband and I are avid remodelers, which means I’ve spent a lot (A LOT) of time at Home Depot and Lowe’s over the last 15 years. I remember clearly, during those Saturday afternoons walking up and down aisles looking for just the right tile, how much I preferred shopping at Lowe’s to Home Depot.

Cold Calling 196

Cold Calling Buy Peer-to-peer B2B 196

Webbiquity

JULY 9, 2019

Guest post by Victor Blasco. Video is becoming a must for content marketing across industries. Online video offers numerous established benefits: increased brand awareness, site traffic, time spent on the site, conversions, and social media engagement, to name a few. But like any component of content marketing, video requires a strategy in order to have the desired impact.

Top of Funnel 278

Top of Funnel Video Marketing FAQ Planning 278

Industrial Marketing Today

OCTOBER 7, 2019

Content marketing for industrial distributors can be very challenging. The biggest problem I’ve seen is that there is very little differentiation between distributors serving the same niche. Their competitors show the same line cards and unless they sell online directly, site visitors can’t see prices, nor do they have any idea about the lead time. Read more The post How Industrial Distributors Can Use Content Marketing by Achinta Mitra appeared first on Industrial Marketing Today. [ This is onl

Content Marketing 103

Content Marketing Content Differentiation Pricing 103

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

SendX

FEBRUARY 25, 2019

You have likely put quite a bit of time and effort into generating new leads. Made use of landing page campaigns and social media lead generation strategies – do you know what’s next? You have to figure out how to nurture all of these leads in an effort to build your actual sales conversions. The bad news is, this isn’t always a simple task. One option that you may have never thought to use is email marketing automation.

Marketing Funnels 231

Marketing Funnels Top of Funnel Marketing Automation Services Email Marketing 231

The Point

FEBRUARY 28, 2019

Creativity 215

Creativity B2B 215

Marketing Craftmanship

OCTOBER 22, 2019

For many decades, in medical school physicians have been taught the “3 A’s” of a sound practice management. They are the 3 qualities that their patients will value most highly, in rank order of importance: Affability. Accessibility. Ability. Regardless of whether your professional field is medicine, law, technology or finance, that same ranking applies to how you will be valued by clients, particularly in B2B businesses.

Ad brokers 127

Ad brokers Opinions Marketing Management Loyalty 127

Biznology

MARCH 25, 2019

For many businesses, ranking on the first page of Google is a constant uphill battle. Digital marketers are constantly trying to get more exposure and drive traffic to their websites. The only problem is that staying on top of the latest trends and best practices can be difficult given the increasingly complexity and misinformation surrounding SEO and the constant changes in search algorithms.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

The Point

SEPTEMBER 24, 2019

Another new year approaches and, with it, another major data privacy regulation takes effect. This time, it’s the California Consumer Privacy Act (CCPA), which becomes law on January 1, 2020. Don’t be fooled into thinking that only California companies need pay attention. Even if you’ve already established more stringent data collection and privacy measures as a result of GDPR. and other recent regulations (CAN-SPAM, CASL), CCPA is something that every B2B marketer needs to understand and prepar

B2B Marketing 218

B2B Marketing Advertising Agencies Privacy Policies B2B 218

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Customer Experience Matrix

DECEMBER 30, 2019

One piece of paper stands between me and ending the year with a clean desk: a list scribbled on hotel stationery that compares different customer data systems to different types of motor vehicles. Richard Scarry meets CDP Institute , you might say. So, just in case your New Year’s plan includes explaining marketing technology to a five year old, here we go: Data Warehouse = School Bus.

CRM 285

CRM Paper Distribution Work Management 285

Marketing Insider Group

DECEMBER 4, 2019

Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits are worth your company’s time. SEO or Search Engine Optimization is a great way to attract more organic search traffic to your website for free so you can convert that traffic into leads into sales. The landing page is a key piece in the puzzle for both SEO and sales funnels.

Landing Pages 345

Landing Pages Conversion Top of Funnel Classified Ads 345

InsightSquared

OCTOBER 3, 2019

Combination of leading revenue intelligence solution with activity data capture and next best action sales engine offers industry’s most complete platform to drive predictable growth. BOSTON — Oct. 3, 2019 – InsightSquared , the leading provider of revenue intelligence solutions, has acquired Olono, a leader in sales activity management. The acquisition solidifies InsightSquared’s position as the vendor of choice for revenue operations professionals who want to equip go-to-market teams with a su

Enterprise Management 56

Enterprise Management Marketing Attribution Marketing Management Acquisitions 56

Webbiquity

DECEMBER 31, 2019

2020 will not be the year of video marketing. Guaranteed. How can that be? Because 2017 was. Check Google Trends. Between December 2015 and April 2017, searches for “video marketing” shot up 133%. Since then, they’ve fallen by about a third. That means if you’ve not embraced video marketing, you may be a (gasp!) “laggard.” Ouch!

Stats 344

Stats Video Marketing Marketing Mix Viral Marketing 344

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Onalytica B2B

FEBRUARY 28, 2019

Artificial Intelligence : what is it? How will it impact our lives? How will it be used? Will it actually take over? As the field emerges and becomes more widely discussed, social media’s role in shaping public debate answering these questions and more has never been more apparent, with more of us turning to social media for news. Influencers in this space have the unique position & unprecedented opportunity to drive this global conversation in a way not previously available for established

Marketing AI 279

Marketing AI Media Advertising Mediums Forrester 279

SendX

NOVEMBER 8, 2019

Think about all the time you spend crafting great content, writing irresistible CTAs and compelling, engaging copy. You want people to read your emails, right? And ideally, you want them to take an action off the back of them – whether that’s clicking through to your latest blog post or signing up for a product demo. So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them.

Open Rate 284

Open Rate Practices Best Practices CAN-SPAM 284

Zoominfo

JUNE 24, 2019

Artificial Intelligence. If you’ve been online in the last few years, you’ll see talk of AI everywhere. Experts across the globe are offering up their own take—trying to be first to tell you exactly how artificial intelligence will impact your industry, your company, your product, your job. And, at ZoomInfo, we’re no exception. We recently discussed AI in the following post: The Impact of Artificial Intelligence on B2B Marketing.

Marketing AI 272

Marketing AI Marketing Management Zoominfo Forecasting 272

DiscoverOrg

MARCH 28, 2019

It’s a Friday night, February, 2019, and I’m in the back of an Uber with my wife on the way to dinner in Boston. I turn to her and say, “I think I should start doing more press and write about my story.”. “Yeah, of course you should,” she says, “but don’t you hate that stuff?”. It’s true. Managing my “personal brand” has never been something I’ve cared much for.

Fulfillment 51

Fulfillment Class Zoominfo Thought Leadership 51

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

KoMarketing Associates

DECEMBER 10, 2019

Is your company still avoiding Instagram for B2B marketing? Perhaps your company Instagram page looks something like this: Hopefully it’s not that bad. Hopefully, you’ve taken a few steps to build a presence on “the ‘gram.” But maybe it’s been more of just a foothold than a well-planned and executed strategy. It’s time to change that. The idea that Instagram isn’t for B2B marketers is almost as outdated as MySpace.

B2B Marketing 247

B2B Marketing Tactics Advertising Agencies Effectiveness 247

Marketing Insider Group

DECEMBER 9, 2019

How do you feel about your content marketing strategy? Has it been the guiding force that you intended, helping you attract new audiences and converting them to leads? Content marketing isn’t a perfect science —nor is it a one-and-done kind of activity. While you may only make major tweaks to it once a year, you may be better served by giving it a more regular checkup.

Marketing & Strategy 330

Marketing & Strategy Marketing Strategy Content Marketing Planning 330

Marketing Insider Group

NOVEMBER 26, 2019

Technology should make life easier, not harder. So far, martech tools have delivered in both directions. While some tools empower marketing departments to accomplish more with fewer resources, many would-be miracle cures only lead to more headaches. Fortunately, martech has begun to mature. A few years ago, the landscape was doubling or tripling annually; last year, it grew by just 36%.

Trends 301

Trends Marketing AI Work Management Marketing Management 301

Webbiquity

NOVEMBER 29, 2019

Guest post by Sean Dudayev. Many companies don’t have the budget to launch a full-scale digital marketing campaign. Startups and small businesses have to be clever enough to stay lean and still find ways to scale their business growth. That’s no easy task, and it requires a lot of sweat equity investment from the team—though not necessarily a lot of spending.

SEO 291

SEO Paid Search Agency Lead Scoring Lead Ranking 291

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SendX

MAY 24, 2019

Mailchimp made a major move last week, they announced that they are transitioning from an email marketing software to an all-in-one marketing platform. The news in itself was not very surprising considering they have been adding these all-in-one marketing features for the last few years. So, this pivot was in the works for some time now. But, the real surprise came in a few days back when Mailchimp communicated to its users about the changes to the Terms of Service and what these changes could r

Pricing 285

Pricing Price Planning Paid Search Agency 285

Marketing Insider Group

NOVEMBER 25, 2019

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2020. I’ve already touched on how we can expect marketing to evolve on a strategic level , and in this article, I’ll be looking in more detail at some of the specific trends to look out for. Technology continues to advance at a rapid pace, so of course, some of these trends are focused around technology.

Trends 280

Trends Planning Paid Search Agency SERP 280

Marketing Insider Group

NOVEMBER 16, 2019

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. People hate ads. Who wants to be sold to? There’s a reason that car salespeople and cold callers have such a slimy reputation. But here’s the thing – these salespeople have earned that reputation through underhand tactics and trying to trick people into buying something they don’t want or need.

Work Management 279

Work Management Marketing Management Paid Search Agency Budget Programs 279

InsightSquared

MAY 24, 2019

The revenue operations event of the year, Ramp , is coming up in less than 3 weeks, so get ready! Join the InsightSquared team and 500+ revenue operations, sales and marketing leaders for two jammed pack days of networking, data-driven best practices and valuable insights from leaders in the industry. At Ramp, you’ll join our growing revenue ops community and bring back everything you learned to make a direct impact on your business, so you can spend more time improving sales and marketing proce

Salesforce.com 56

Salesforce.com Thought Leadership Network Marketing Marketing Management 56

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Marketing Insider Group

JUNE 20, 2019

We’re big advocates of setting SMART marketing goals at the beginning of the year. If you happen to work with HubSpot, or a HubSpot agency, setting goals can be even more lucrative due to the platform’s extensive set of tools for setting and tracking Key Performance Indicators (KPIs). The tools let you set KPI benchmarks […]. The post How to Make a Mid-Year Marketing Review Worth Your Time appeared first on Marketing Insider Group.

Paid Search Agency 279

Paid Search Agency Advertising Agencies Advertising Benchmark Hubspot 279

Marketing Insider Group

MAY 13, 2019

If you’re like most businesses, it took you a long time—and a lot of hard work to knock out a successful content marketing strategy. Just thinking about revamping it is a challenge. But it’s a must if you want your strategy to succeed. Think about the revenue you’ll miss if you don’t at least evaluate […]. The post 5 Critical Signs It’s Time to Revamp Your Content Marketing Strategy appeared first on Marketing Insider Group.

Marketing & Strategy 279

Marketing & Strategy Marketing Strategy Content Marketing Content 279

Marketing Insider Group

MAY 22, 2019

Content marketing can produce great results for your business. However, it can also take a lot of content, and therefore time and money, before you start to see those results. With a smart approach, you can improve the ROI of your content marketing campaigns and get more out of the content you’re already producing without […]. The post 5 Ways to Improve the ROI of Your Content Marketing appeared first on Marketing Insider Group.

ROI 279

ROI Content Marketing Content Marketing 279