Improve Sales, Marketing, SEO and more with Sales Call Analysis


In this Rethink Podcast interview, Amit Bendov, CEO of Gong, describes how to use sales call analysis to improve sales, marketing and more. Reports & Analytics analysis data analysis improve sales marketing analysis sales call analysis

Need an Edge? Do A Content Marketing Competitive Analysis


Using a little competitive analysis can help you winnow down the list of which tactics to try. Content Marketing Marketing Strategy Reports & Analytics analysis competitive analysis content marketing marketing analysis“Business is competitive.” No kidding, right?

The Top B2B Marketing Trends for 2018 – A Meta-Analysis


Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better).

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Seven Ways Cohort Analysis Can Optimize Company Performance and Results


Cohort analysis, often overlooked, is proven to yield insightful information and actionable advice to improve conversion rates, engagement and revenue. Here are seven ways cohort analysis can optimize company performance and results: Effects of Unique Behaviors. For example, the online gaming industry is remarkably known for seamless user experiences, and cohort analysis allows you to improve your UX model. Cohort analysis lets you compare apples to apples.

Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis.

Improve Conversion Rates With Customer Journey Analysis

Marketing Insider Group

Customer journey analysis is set to become one of the top methods marketers use to improve conversion rates, according to the latest Conversion Rate Optimization report released from Econsultancy and RedEye.

How to Conduct a Win/Loss Analysis in B2B Sales


A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue.

ABM Vendor Guide: Differentiators for Result Analysis

Customer Experience Matrix

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). abm result measurement abm software abm vendor guide abm vendor reviews abm vendors account based marketing b2b marketing marketing analysis marketing performance measurement raab guide

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Getting Started with Marketing Attribution Analysis


Judging by the number of saved reports we have in Salesforce, there are seemingly limitless amounts of analysis that you can do with the data. If that sounds familiar to you, you don’t need my help with marketing attribution analysis. Cross-channel attribution analysis.

Link building basics: Niche analysis


One of the first things you will want to do at the beginning of a link building project is conduct an analysis of your niche – so we will start there. Competitor Analysis. The post Link building basics: Niche analysis appeared first on Biznology.

Don’t Put B2B Marketing Tactics before Strategic Analysis

B2B Marketing Traction

You’re not going to get where you’re going without the analysis at some point. Marketing Research and Analysis analysis b2b marketing research Too many business people jump right into tactics when it comes to marketing.

Unlocking the Secrets of Successful Data Analysis


How can businesses unlock the full potential of their data to improve analysis and fuel predictive marketing tactics? We hear the term ‘data-driven’ a lot as it applies to business, but what does it actually mean for a company to be driven by data?

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Here are some of the ways a competitive analysis can help your B2B marketing. A thorough competitive analysis will give you answers to these questions and help you form your marketing strategy and tactics. Contact New Incite today to start your competitive analysis and marketing plan.

How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]


When was the last time you ran a competitive analysis for your brand? If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow.

4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide]

Modern Marketing

Check out how “Modern Mark” and his team are managing the analysis process along the organizational Journey to Modern Marketing here : Looking for more sensible ways to make sense of all your insights?

How to Run a SWOT Analysis for Your Business [Template Included]


A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Here, we’ll provide a SWOT analysis template, and conduct SWOT analyses on major brands Apple and Starbucks. What is a SWOT analysis?


1-Page SWOT Analysis with Action Items

B2B Marketing Traction

A SWOT Analysis may have a simple presentation, but the analysis is the hard part. My clients have really appreciated this 1-page SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis with Action items. So what about the hard part – the analysis? Tweet.

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6 Ways to Make Your Data Analysis More Reliable


This has led to a scrambling among business owners to improve their own data collection and analysis. In recent years, big data has exploded, and big data analytics are now more accessible and of higher quality than ever before.

Analysis: Marketing Conferences are Better Than Ice Cream

Modern Marketing

Some days instead of writing about marketing I want to write about ice cream. Today is one of those days. I’ve been sitting at my desk daydreaming about Mint Chocolate Chip.

Brand mapping – Correspondence Analysis explained

The B2B Research Blog

Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute. As such, Correspondence Analysis would flag that attribute 10 is a key defining feature of brand M, but is probably just noise for brand N. Which attributes most closely define your brand?

By: Content marketing in the UK: facts, stats and analysis


[…] Content marketing strategy […

4 Ways Data Cleansing Will Enhance Data Analysis


It’s a vital practice among all businesses and can considerably enhance the effectiveness of data analysis, thus increasing the success of your marketing campaign.

Using Regression Analysis in market research

The B2B Research Blog

So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis looks for relationships between these variables.

Competitor Analysis: Get Link Building Help from Your Competitors


Basic Backlink Analysis. This requires learning how to conduct a backlink analysis. A backlink analysis consists of examining all the different websites linking to your (or your competitor’s) website. Photo credit: RambergMediaImages.

How To Run A Cohort Analysis In B2B Marketing


Doing a cohort analysis is a great reporting tactic to better understand the influence of marketing. A cohort analysis is a broad term that refers to selecting a group of people and understanding what happened after an intervention, or after a designated period of time. In this post we’ll answer this type of question by using cohort analysis with Bizible. What Is A Cohort Analysis In B2B Marketing? The Questions To Answer With Cohort Analysis.

Competitor analysis: get link building help from your competitors


Basic Backlink Analysis. This requires learning how to conduct a backlink analysis. A backlink analysis consists of examining all the different websites linking to your (or your competitor’s) website. Photo credit: RambergMediaImages.

How to Do a Competitive Content Marketing Analysis

Content Marketing Institute

Completing a competitive content analysis helps you stay one step ahead in your content marketing strategy and use your competitors’ efforts to your advantage. In #content competitive analysis, look at publicly visible markers of popularity and engagement.

How to Break Website Paralysis with Scientific Analysis

B2B Marketing Traction

We provide analysis, website creation and update plans, and actual update design and programming. Marketing Measurement analysis b2b marketing Do you think your website is boring, static, ineffective? Improve it with scientific data, not creative guesswork!

How to Run a Competitor Analysis [Free Guide]


When was the last time you performed a competitor analysis for your brand? Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product.

Gap Analysis: Fill the Holes in Your Clients’ Marketing Programs

Marketing Action

Here’s what they all have in common – each could benefit from a gap analysis. . GAP ANALYSIS. A gap analysis can help them diagnose and understand what’s working, what’s not working, and what it’ll take to get where they want to be. How to Perform a Gap Analysis.

Breaking Down Big Data: 4 Tips to Simplify Data Analysis


Big data has revolutionized practically every industry from banking to manufacturing to healthcare. But big data has made perhaps the strongest impact in the field of marketing. Marketers were among the first to leverage it for real and tangible benefits.

Are Data Silos Hurting Your Analysis? Marketing Automation Can Help


Data silos. These are data stores that are kept separate and distinct from other systems and data stores in the company.

Claritix Assembles Marketing Data for Analysis: Maybe That's Enough

Customer Experience Matrix

Most of the work in any marketing analytics project is integrating data from multiple systems. Claritix carries this insight to one logical conclusion by offering a system that does data assembly, basic reporting, and little else.

Alan Pelz-Sharpe – Deep Analysis Review of Technology Services Group

Technology Services Group

At the beginning of 2018, TSG hired Alan Pelz-Sharpe of Deep Analysis to conduct a review of TSG’s products and services. Alan both visited the TSG office as well as interviewed multiple customers and partners to better understand TSG’s offerings. This post will present his findings.

Improve Big Data Analysis with Marketing Automation Software


Marketing teams today are often swimming in data, with endless new datasets accumulating daily. It can be a constant struggle to make sense of the numbers and apply them in a way that optimizes lead generation.

8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. Buzzsumo provides three functions important to competitive analysis, specific to brand visibility and content marketing.

5 Questions Predictive Analysis Can Answer About Your Online Lead Generation


Predictive analytics is a special kind of statistical analysis that is afforded by the advent of big data and data analytics.

How To Perform Actionable Win Rate Analysis With Marketing Attribution


This post will cover how to use marketing attribution data to perform accurate and comprehensive win rate analysis that you can take action on. And because it’s a centralized source of data , marketing attribution ensures that cross-channel or cross-campaign analysis (e.g.

Using Regression Analysis in market research

The B2B Research Blog

So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis comes in a variety of ‘flavours’ each best suited for a particular situation, e.g. Linear Regression, Stepwise Regression, Ridge Regression. Regression Analysis looks for relationships between these variables. Interpreting the Regression Analysis output.

Centrifuge Systems Offers Powerful, Flexible Link Analysis

Customer Experience Matrix

Summary: Centrifuge Systems offers powerful, server-based link analysis and data visualization. Centrifuge Systems offers data visualization software with a specialty in link analysis (that is, finding relationships among entities such as members of a social network). It isn’t the only vendor in the field – a quick search brought up this list of link analysis systems , which itself is not complete.