Improve Sales, Marketing, SEO and more with Sales Call Analysis

Act-On

In this Rethink Podcast interview, Amit Bendov, CEO of Gong, describes how to use sales call analysis to improve sales, marketing and more. Reports & Analytics analysis data analysis improve sales marketing analysis sales call analysis

Competitive Analysis is Customer Analysis

Brandwatch Marketing

Social media analysis showed that, though the conversation about iced green tea was dominated by Panera and Starbucks, customers of neither were talking about a mango flavor. This analysis coincided with JetBlue being named one of the top frequent-flyer programs by J.D.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

4-Step Lead Generation Analysis To Optimize Sales Conversion

Marketing Insider Group

The post 4-Step Lead Generation Analysis To Optimize Sales Conversion appeared first on Marketing Insider Group. When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization.

Brand mapping – Correspondence Analysis explained

Savanta

Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute.

9 Tools for Easy Competitive Website Analysis

Single Grain

This post was expanded for 2019 to include more info for smarter competitive website analysis! That’s why we recommend starting with competitor website analysis. How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison). UPDATED!

Online Content Analysis 101: How to Do a Content Audit

BuzzSumo

By conducting an online content analysis or a content audit, we’re not just trying to create new posts—we’re retroactively making old posts even better. What Is a Content Audit in Online Content Analysis? Online content analysis goes easy with Buzzsumo’s Content Insights.

Seven Ways Cohort Analysis Can Optimize Company Performance and Results

Webbiquity

Cohort analysis, often overlooked, is proven to yield insightful information and actionable advice to improve conversion rates, engagement and revenue. Here are seven ways cohort analysis can optimize company performance and results: Effects of Unique Behaviors. For example, the online gaming industry is remarkably known for seamless user experiences, and cohort analysis allows you to improve your UX model. Cohort analysis lets you compare apples to apples.

10 Tools to Easily Perform Competitive Website Analysis

Single Grain

This post was expanded for 2019 to include more info for smarter competitive website analysis! That’s why we recommend starting with competitor website analysis. How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison). UPDATED!

Link building basics: Niche analysis

Biznology

One of the first things you will want to do at the beginning of a link building project is conduct an analysis of your niche – so we will start there. Competitor Analysis. The post Link building basics: Niche analysis appeared first on Biznology.

Need an Edge? Do A Content Marketing Competitive Analysis

Act-On

Using a little competitive analysis can help you winnow down the list of which tactics to try. Content Marketing Marketing Strategy Reports & Analytics analysis competitive analysis content marketing marketing analysis“Business is competitive.” No kidding, right?

Text Analysis for Online Marketers

SEMrush

Textual data are everywhere; social media posts, keywords, URLs, page titles and more. They also come with a lot of numbers that describe them. How we can extract meaning from text data on a large scale?

Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems

Customer Experience Matrix

From there, it''s fairly easy to specify the system capabilities required to run each program, to aggregate these into a consolidated set of requirements, and to compare the requirements with existing capabilities for a gap analysis.

How to Use BuzzSumo for Online Content Analysis of Industry Headlines

BuzzSumo

This is where online content analysis becomes essential for creating winning headlines. 5 Steps to Using BuzzSumo for Effective Online Content Analysis of Headlines in Your Industry. The anatomy of successful online content is deceptively simple.

Overcoming End-of-Year Analysis Paralysis for Content Marketers

DivvyHQ

Here are some tips to help you avoid end-of-year analysis paralysis and prep your content marketing team for 2020. . Content Analytics analysis analytics bias content data goals marketing objectives paralysis planning platform

4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide]

Modern Marketing

Check out how “Modern Mark” and his team are managing the analysis process along the organizational Journey to Modern Marketing here : Looking for more sensible ways to make sense of all your insights?

How to Perform a Competitor Analysis to Boost SEO

Method and Metric

Why competitive analysis? We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way. But first of all, what is a competitor analysis? Step 5: Deep diving into content analysis.

What Is Involved in a Market Segmentation Analysis?

Reachforce

Are you aware that personalization is the key to connecting with and converting prospects into customers?

Improve Conversion Rates With Customer Journey Analysis

Marketing Insider Group

Customer journey analysis is set to become one of the top methods marketers use to improve conversion rates, according to the latest Conversion Rate Optimization report released from Econsultancy and RedEye.

Getting Started with Marketing Attribution Analysis

bizible

Judging by the number of saved reports we have in Salesforce, there are seemingly limitless amounts of analysis that you can do with the data. If that sounds familiar to you, you don’t need my help with marketing attribution analysis. Cross-channel attribution analysis.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better).

Trends 370

The Plain-English Guide to Conjoint Analysis

Hubspot

To accomplish all of these important factors in one go, many companies use conjoint analysis. The reason phone companies include these specs in their marketing is due to research such as conjoint analysis. That's the question conjoint analysis strives to answer.

A Content Marketer’s Guide to SWOT Analysis

DivvyHQ

Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. SWOT Analysis Revisited. In a SWOT analysis, you’re identifying both internal S trengths and W eaknesses, and external O pportunities and T hreats.

SWOT 87

10 SEO & Content Audit Tools for Easy Content Analysis

DivvyHQ

In contrast to other content audit tools, Woopra provides robust, real-time, visitor-level analysis. If you want your company to succeed, you should use audit tools for content analysis on a regular basis.

SEO Content Analysis Tool Review

MarketMuse

A look at a dozen SEO content analysis tools and what they have to do with content. The post SEO Content Analysis Tool Review appeared first on MarketMuse. Content Strategy Tools

Brand mapping – Correspondence Analysis explained

Savanta

Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute. As such, Correspondence Analysis would flag that attribute 10 is a key defining feature of brand M, but is probably just noise for brand N. Which attributes most closely define your brand?

Don’t Put B2B Marketing Tactics before Strategic Analysis

B2B Marketing Traction

You’re not going to get where you’re going without the analysis at some point. Marketing Research and Analysis analysis b2b marketing research Too many business people jump right into tactics when it comes to marketing.

Using Regression Analysis in market research

Savanta

So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis looks for relationships between these variables.

SEO Guide Stage 2: Competitor Analysis

Spiralytics

Competitor analysis is a strategic step in any SEO strategy. In fact, you can already do this during the keyword research process as you select potential words and phrases. However, keywords aren’t the only thing you should evaluate in this process. SEO Competitor Benchmark

Competitor analysis: get link building help from your competitors

Biznology

Basic Backlink Analysis. This requires learning how to conduct a backlink analysis. A backlink analysis consists of examining all the different websites linking to your (or your competitor’s) website. Photo credit: RambergMediaImages.

Content Gap Analysis Examples

MarketMuse

Content gap analysis is an important part of any content strategy. While there’s no shortage of theories and templates for performing an analysis, there's a scarcity of good examples from which to learn.

8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. Buzzsumo provides three functions important to competitive analysis, specific to brand visibility and content marketing.

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Here are some of the ways a competitive analysis can help your B2B marketing. A thorough competitive analysis will give you answers to these questions and help you form your marketing strategy and tactics. Contact New Incite today to start your competitive analysis and marketing plan.

How to Perform a Competitive Analysis of Your Brand

Act-On

Corporate

5 Key Steps to Conducting a Competitive Analysis

Circle Studio

When it’s time to develop or update your firm’s marketing strategy, performing a competitive analysis is a great place to start. There are a few key steps that can set your firm up for success when conducting a competitive analysis.

How to Conduct A Competitive Topic Analysis [With Example]

MarketMuse

Competitive topical analysis reveals gaps in topic coverage and quality issues with the current content. The post How to Conduct A Competitive Topic Analysis [With Example] appeared first on MarketMuse. Content Analysis

How to Conduct a Social Media Competitive Analysis (Free Template)

Hootsuite

Start with a social media competitive analysis. This guide will teach you how to conduct your own, but first… Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead.

Social Media CTAs: What We Learned from an Analysis of 10 B2B Companies

KoMarketing Associates

At the end of our analysis, we found that it’s basically an even split – about half of all B2B social posts have a call-to-action. Everyone wants more results from social media. You probably do, too. So, how do we get there? Usually, we’ll post to our social media accounts more often.

Social Media Sentiment Analysis: What Marketers Need to Know

SocialBakers

If you answered yes, it's time you embrace social media sentiment analysis. Would you like to discover your audience's feelings towards your brand? Boost your online reputation? Ward off social media crises before they even happen?If

Purposeful Marketing Method: Conducting Customer List Analysis

ATAK Interactive

The post Purposeful Marketing Method: Conducting Customer List Analysis appeared first on ATAK Interactive. Many companies get lost with data and for good reason.

Optimizing the Lead: 4-step lead generation analysis

B2B Lead Generation

Among other things, we’ll take a basic look at conducting a lead generation analysis, to help you optimize your lead generation process, campaigns and programs. Begin with an analysis of the deals that have closed. Tweet When you think of the word optimization, you might think of writing keyword-stuffed blog posts for search engine optimization or running split tests for landing page optimization. But, in reality, any marketing process can be optimized. Including lead generation.