Competitive Analysis is Customer Analysis

Crimson Hexagon

Social media analysis showed that, though the conversation about iced green tea was dominated by Panera and Starbucks, customers of neither were talking about a mango flavor. This analysis coincided with JetBlue being named one of the top frequent-flyer programs by J.D.

Improve Sales, Marketing, SEO and more with Sales Call Analysis

Act-On

In this Rethink Podcast interview, Amit Bendov, CEO of Gong, describes how to use sales call analysis to improve sales, marketing and more. Reports & Analytics analysis data analysis improve sales marketing analysis sales call analysis

Need an Edge? Do A Content Marketing Competitive Analysis

Act-On

Using a little competitive analysis can help you winnow down the list of which tactics to try. Content Marketing Marketing Strategy Reports & Analytics analysis competitive analysis content marketing marketing analysis“Business is competitive.” No kidding, right?

Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

accurate analysis to ensure profits are maximized. Paradigm of Strategic Value-Based. Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com Discounting to attract new customers has been. a strategy for both salespeople and marketers.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better).

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Brand mapping – Correspondence Analysis explained

The B2B Research Blog

Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute.

Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems

Customer Experience Matrix

From there, it''s fairly easy to specify the system capabilities required to run each program, to aggregate these into a consolidated set of requirements, and to compare the requirements with existing capabilities for a gap analysis.

Content Gap Analysis Examples

MarketMuse

Content gap analysis is an important part of any content strategy. While there’s no shortage of theories and templates for performing an analysis, there’s a scarcity of good examples from which to learn. The post Content Gap Analysis Examples appeared first on MarketMuse.

Seven Ways Cohort Analysis Can Optimize Company Performance and Results

Webbiquity

Cohort analysis, often overlooked, is proven to yield insightful information and actionable advice to improve conversion rates, engagement and revenue. Here are seven ways cohort analysis can optimize company performance and results: Effects of Unique Behaviors. For example, the online gaming industry is remarkably known for seamless user experiences, and cohort analysis allows you to improve your UX model. Cohort analysis lets you compare apples to apples.

How B2B Marketing is Changing in 2018

data from disparate tools for analysis remains a. Other Challenges Marketing Challenges 10 Analysis Given that the three top cited priority areas were. Analysis As with the top priorities and challenges, the. Analysis The symmetry in both current practices and.

Link building basics: Niche analysis

Biznology

One of the first things you will want to do at the beginning of a link building project is conduct an analysis of your niche – so we will start there. Competitor Analysis. The post Link building basics: Niche analysis appeared first on Biznology.

Getting Started with Marketing Attribution Analysis

bizible

Judging by the number of saved reports we have in Salesforce, there are seemingly limitless amounts of analysis that you can do with the data. If that sounds familiar to you, you don’t need my help with marketing attribution analysis. Cross-channel attribution analysis.

ABM Vendor Guide: Differentiators for Result Analysis

Customer Experience Matrix

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). abm result measurement abm software abm vendor guide abm vendor reviews abm vendors account based marketing b2b marketing marketing analysis marketing performance measurement raab guide

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SEO Guide Stage 2: Competitor Analysis

Spiralytics

Competitor analysis is a strategic step in any SEO strategy. In fact, you can already do this during the keyword research process as you select potential words and phrases. However, keywords aren’t the only thing you should evaluate in this process. SEO Competitor Benchmark

Unlocking the Secrets of Successful Data Analysis

Reachforce

How can businesses unlock the full potential of their data to improve analysis and fuel predictive marketing tactics? We hear the term ‘data-driven’ a lot as it applies to business, but what does it actually mean for a company to be driven by data?

Brand mapping – Correspondence Analysis explained

The B2B Research Blog

Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute. As such, Correspondence Analysis would flag that attribute 10 is a key defining feature of brand M, but is probably just noise for brand N. Which attributes most closely define your brand?

Marketing Analysis For Growth: A Step-By-Step Guide

Ladder.io

Marketing analysis. Specifically: marketing funnel analysis. The Marketing Analysis Process. I created the following graphics for a talk on marketing analysis I gave at Grand Central Tech last year. Look at the results of your funnel analysis.

How to Perform a Competitive Analysis of Your Brand

Act-On

Corporate

Using Regression Analysis in market research

The B2B Research Blog

So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis looks for relationships between these variables.

4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide]

Modern Marketing

Check out how “Modern Mark” and his team are managing the analysis process along the organizational Journey to Modern Marketing here : Looking for more sensible ways to make sense of all your insights?

Content Gap Analysis: What Most People Miss

MarketMuse

The post Content Gap Analysis: What Most People Miss appeared first on MarketMuse. You’ve been creating content for a while, and you’ve built up a pretty robust library. Your content marketing efforts are humming right along. But are you sure your marketing strategy covers all your bases?

Decipher Your Audience’s Visual Language with Image Analysis

Crimson Hexagon

The best way to do that is through image analysis. How to translate a visual language using image analysis. Image analysis uses computer vision to allow you to pick out components of a photograph or image that are important to you.

Don’t Put B2B Marketing Tactics before Strategic Analysis

B2B Marketing Traction

You’re not going to get where you’re going without the analysis at some point. Marketing Research and Analysis analysis b2b marketing research Too many business people jump right into tactics when it comes to marketing.

Improve Conversion Rates With Customer Journey Analysis

Marketing Insider Group

Customer journey analysis is set to become one of the top methods marketers use to improve conversion rates, according to the latest Conversion Rate Optimization report released from Econsultancy and RedEye.

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Here are some of the ways a competitive analysis can help your B2B marketing. A thorough competitive analysis will give you answers to these questions and help you form your marketing strategy and tactics. Contact New Incite today to start your competitive analysis and marketing plan.

Content Gap Analysis: The MarketMuse Guide

MarketMuse

The post Content Gap Analysis: The MarketMuse Guide appeared first on MarketMuse. If you’ve written about a topic, can a gap still exist? It’s not an existential question, but rather one with significant practical implications, which we’ll discuss in a minute.

12 Days of Data Health Analysis

Synthio

Welcome to the 12 Days of Data Health Analysis. During the past 12 days, we’ve put together fun videos discussing the awesome benefits that a data health analysis (DHA) can bring to marketers. Below are all 12 days of the Data Health Analysis.

Social Media CTAs: What We Learned from an Analysis of 10 B2B Companies

KoMarketing Associates

At the end of our analysis, we found that it’s basically an even split – about half of all B2B social posts have a call-to-action. Everyone wants more results from social media. You probably do, too. So, how do we get there? Usually, we’ll post to our social media accounts more often.

Content Gap Analysis: What Most People Miss

MarketMuse

You’ve been creating content for a while, and you’ve built up a pretty robust library. Your content marketing efforts are humming right along. Information Architecture

Competitor analysis: get link building help from your competitors

Biznology

Basic Backlink Analysis. This requires learning how to conduct a backlink analysis. A backlink analysis consists of examining all the different websites linking to your (or your competitor’s) website. Photo credit: RambergMediaImages.

8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. Buzzsumo provides three functions important to competitive analysis, specific to brand visibility and content marketing.

6 Ways to Make Your Data Analysis More Reliable

Reachforce

This has led to a scrambling among business owners to improve their own data collection and analysis. In recent years, big data has exploded, and big data analytics are now more accessible and of higher quality than ever before.

Optimizing the Lead: 4-step lead generation analysis

B2B Lead Generation

Among other things, we’ll take a basic look at conducting a lead generation analysis, to help you optimize your lead generation process, campaigns and programs. Begin with an analysis of the deals that have closed. Tweet When you think of the word optimization, you might think of writing keyword-stuffed blog posts for search engine optimization or running split tests for landing page optimization. But, in reality, any marketing process can be optimized. Including lead generation.

What’s In A Global Header? 14 Nuggets From A Deep Dive Analysis

Marketing Insider Group

14 Nuggets From A Deep Dive Analysis appeared first on Marketing Insider Group. When visitors hit your website, you have seconds, not minutes, to capture their attention.

Using Regression Analysis in market research

The B2B Research Blog

So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis comes in a variety of ‘flavours’ each best suited for a particular situation, e.g. Linear Regression, Stepwise Regression, Ridge Regression. Regression Analysis looks for relationships between these variables. Interpreting the Regression Analysis output.

5 Questions Predictive Analysis Can Answer About Your Online Lead Generation

Reachforce

Predictive analytics is a special kind of statistical analysis that is afforded by the advent of big data and data analytics.

Content Gap Analysis: The MarketMuse Guide

MarketMuse

If you’ve written about a topic, can a gap still exist? It’s not an existential question, but rather one with significant practical implications, which we’ll discuss in a minute. Information Architecture

1-Page SWOT Analysis with Action Items

B2B Marketing Traction

A SWOT Analysis may have a simple presentation, but the analysis is the hard part. My clients have really appreciated this 1-page SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis with Action items. So what about the hard part – the analysis? Tweet.

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Gap Analysis: Fill the Holes in Your Clients’ Marketing Programs

Marketing Action

Here’s what they all have in common – each could benefit from a gap analysis. . GAP ANALYSIS. A gap analysis can help them diagnose and understand what’s working, what’s not working, and what it’ll take to get where they want to be. How to Perform a Gap Analysis.