In this day of digital marketing, social media, and mobile, a simple sales funnel analysis may seem passé. But I guarantee that if you do the analysis and ask the right questions, you’ll find ways to improve all those aspects of your marketing … and more. MORE
Rounding out our industry analysis is the health and pharmacuetical industry. We recently published the 2015 State of Pipeline Marketing report and shared our findings on how pipeline marketers track and grow demand. It was a lot of data to share. MORE
Predictive analytics is a special kind of statistical analysis that is afforded by the advent of big data and data analytics. MORE
We began our analysis by selecting three of our most successful content marketing efforts to date. Inbound is no longer something entirely foreign to marketing teams: Globally, three out of four marketers prioritize an inbound approach. MORE
If you’re on the fence about whether to take the jump and develop an Instagram presence, the following SWOT analysis will help. Seemingly out of nowhere, Instagram took the world by storm and became a social media hub for hundreds of millions of people. MORE
This post will cover how to use marketing attribution data to perform accurate and comprehensive win rate analysis that you can take action on. And because it’s a centralized source of data , marketing attribution ensures that cross-channel or cross-campaign analysis (e.g. MORE
While a few viral hits seemed destined for success from the get-go, most content that reaches this peak digital velocity is the product of data-driven analysis combined with expert intuition. Marketers know that consumers gravitate toward content with a strong emotional hook. MORE
After seeing this data, the more accurate analysis is that Social is typically a top-of-the-funnel channel; however, when it comes to mobile, it is also an effective channel deeper in the funnel. MORE
To say that CIOs didn’t understand the business in the past would be a big exaggeration. However, we can’t ignore that many CIOs weren’t involved in the business enough and looked too much at their role in “making things run”. MORE
So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis looks for relationships between these variables. MORE
When starting a B2B competitive analysis, it can often seem overwhelming. A great place to start on your competitive analysis is with domain authority. Last but not least on the list of competitive analysis is SEO efforts. MORE
Here are some of the ways a competitive analysis can help your B2B marketing. A thorough competitive analysis will give you answers to these questions and help you form your marketing strategy and tactics. Contact New Incite today to start your competitive analysis and marketing plan. MORE
The following is an excerpt from our free resource, How to Create Beautiful Infographics. If you'd like to download the full guide, click here. Chances are, if you’re reading this, you’re creating an infographic to use on social media or a marketing campaign. MORE
Check out how “Modern Mark” and his team are managing the analysis process along the organizational Journey to Modern Marketing here : Looking for more sensible ways to make sense of all your insights? MORE
But you can also do an easier and more cost-effective online search to see which competitors come up at the top of the search results and focus your analysis on them. MORE
This has led to a scrambling among business owners to improve their own data collection and analysis. In recent years, big data has exploded, and big data analytics are now more accessible and of higher quality than ever before. MORE
The marketing industry has always been obsessed with the quality vs. quantity debate. Should you create more content of a lower quality or less content of a higher quality? In an ideal world, the answer would always be less content of a higher quality. MORE
Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. Buzzsumo provides three functions important to competitive analysis, specific to brand visibility and content marketing. MORE
Not sure how to run a blog lead analysis? To begin your analysis, pick out your top five best-performing posts and your bottom five worst-performing posts. How to Use Excel for Data Analysis. We have talked a lot about on-page blog content analysis. MORE
Real marketing data analysis. I told the SEO I wouldn’t pay them until they started providing statistically valid analysis. I spent most of my career in manufacturing where rigorous statistical analysis was at the heart of every process improvement and quality effort. MORE
How to Use Excel to Run a Blog Content Analysis. Before you begin your analysis, you'll need to start by cleaning up the data. Now that your data is clean, you can begin your analysis. What other content analysis questions do you have? MORE
Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute. MORE
But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis. MORE
Categorical analysis. These broad categories are perfect for this first stage analysis. Programmatical analysis. Next up is the program level analysis. Individual email analysis. MORE
Using a little competitive analysis can help you winnow down the list of which tactics to try. Content Marketing Marketing Strategy Reports & Analytics analysis competitive analysis content marketing marketing analysis“Business is competitive.” No kidding, right? MORE
Cohort analysis, often overlooked, is proven to yield insightful information and actionable advice to improve conversion rates, engagement and revenue. Here are seven ways cohort analysis can optimize company performance and results: Effects of Unique Behaviors. For example, the online gaming industry is remarkably known for seamless user experiences, and cohort analysis allows you to improve your UX model. Cohort analysis lets you compare apples to apples. MORE
Customer journey analysis is set to become one of the top methods marketers use to improve conversion rates, according to the latest Conversion Rate Optimization report released from Econsultancy and RedEye. MORE
and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). abm result measurement abm software abm vendor guide abm vendor reviews abm vendors account based marketing b2b marketing marketing analysis marketing performance measurement raab guide MORE
3 Measurement Points to Help Maximize Your Analysis Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. MORE
Judging by the number of saved reports we have in Salesforce, there are seemingly limitless amounts of analysis that you can do with the data. If that sounds familiar to you, you don’t need my help with marketing attribution analysis. Cross-channel attribution analysis. MORE
Among other things, we’ll take a basic look at conducting a lead generation analysis, to help you optimize your lead generation process, campaigns and programs. Begin with an analysis of the deals that have closed. Tweet When you think of the word optimization, you might think of writing keyword-stuffed blog posts for search engine optimization or running split tests for landing page optimization. But, in reality, any marketing process can be optimized. Including lead generation. MORE
When we looked at how these levels varied among viral images, our analysis revealed that there are three ideal combinations of arousal and dominance that accompany highly viral emotions. These days, we’re inundated with digital noise from the moment we wake up. MORE
The research is based on an analysis of 10 million articles shared on LinkedIn. Note: In our analysis above we only included three-word phrases that were used on at least 100 unique domains. MORE
It’s a vital practice among all businesses and can considerably enhance the effectiveness of data analysis, thus increasing the success of your marketing campaign. MORE
When was the last time you performed a competitor analysis for your brand? Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product. MORE
To keep your customers close, look closely at your competitors. Content Strategy MORE
As inbound marketers, we care about creating lovable experiences for our website visitors -- but we also want to generate as many leads as we can for our sales teams. Most of the time we can do both without any problem. But when it comes to pop-up forms, conflict does emerge. MORE
One of the first things you will want to do at the beginning of a link building project is conduct an analysis of your niche – so we will start there. Competitor Analysis. The post Link building basics: Niche analysis appeared first on Biznology. MORE
With its record breaking opening last week, it seems like the whole world has seen the new Star Wars movie. But don't worry, this post will not include any movie spoilers. MORE
Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use. MORE
Some days instead of writing about marketing I want to write about ice cream. Today is one of those days. I’ve been sitting at my desk daydreaming about Mint Chocolate Chip. MORE
From there, it''s fairly easy to specify the system capabilities required to run each program, to aggregate these into a consolidated set of requirements, and to compare the requirements with existing capabilities for a gap analysis. MORE
When we did this analysis to better understand our marketing efforts, we found that a few of the reports that we published (e.g. A Win Rate by Form URL report allows you to do granular analysis and make detailed, influential types of insights. MORE
Analysis Related Topics Act-On
APRIL 24, 2017
Using a little competitive analysis can help you winnow down the list of which tactics to try. Content Marketing Marketing Strategy Reports & Analytics analysis competitive analysis content marketing marketing analysis“Business is competitive.” No kidding, right?
The B2B Research Blog
NOVEMBER 14, 2016
Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute.
Buzz Marketing for Technology
MAY 4, 2011
But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis.
The B2B Research Blog
AUGUST 22, 2016
So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis looks for relationships between these variables.
B2B Marketing Traction
OCTOBER 28, 2014
Here are some of the ways a competitive analysis can help your B2B marketing. A thorough competitive analysis will give you answers to these questions and help you form your marketing strategy and tactics. Contact New Incite today to start your competitive analysis and marketing plan.
Act-On
JANUARY 5, 2016
Categorical analysis. These broad categories are perfect for this first stage analysis. Programmatical analysis. Next up is the program level analysis. Individual email analysis.
Modern Marketing
APRIL 25, 2014
Check out how “Modern Mark” and his team are managing the analysis process along the organizational Journey to Modern Marketing here : Looking for more sensible ways to make sense of all your insights?
Modern Marketing
JANUARY 18, 2017
Some days instead of writing about marketing I want to write about ice cream. Today is one of those days. I’ve been sitting at my desk daydreaming about Mint Chocolate Chip.
bizible
OCTOBER 23, 2015
Rounding out our industry analysis is the health and pharmacuetical industry. We recently published the 2015 State of Pipeline Marketing report and shared our findings on how pipeline marketers track and grow demand. It was a lot of data to share.
KoMarketing Associates
JANUARY 31, 2017
Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. Buzzsumo provides three functions important to competitive analysis, specific to brand visibility and content marketing.
Hubspot
NOVEMBER 18, 2016
When was the last time you performed a competitor analysis for your brand? Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product.
BuzzSumo
JULY 13, 2017
The research is based on an analysis of 10 million articles shared on LinkedIn. Note: In our analysis above we only included three-word phrases that were used on at least 100 unique domains.
bizible
MAY 2, 2016
This post will cover how to use marketing attribution data to perform accurate and comprehensive win rate analysis that you can take action on. And because it’s a centralized source of data , marketing attribution ensures that cross-channel or cross-campaign analysis (e.g.
Tomorrow People
APRIL 7, 2016
To keep your customers close, look closely at your competitors. Content Strategy
B2B Marketing Insider
JANUARY 12, 2016
Customer journey analysis is set to become one of the top methods marketers use to improve conversion rates, according to the latest Conversion Rate Optimization report released from Econsultancy and RedEye.
Content Standard
JULY 6, 2017
While a few viral hits seemed destined for success from the get-go, most content that reaches this peak digital velocity is the product of data-driven analysis combined with expert intuition. Marketers know that consumers gravitate toward content with a strong emotional hook.
Hubspot
OCTOBER 11, 2016
As inbound marketers, we care about creating lovable experiences for our website visitors -- but we also want to generate as many leads as we can for our sales teams. Most of the time we can do both without any problem. But when it comes to pop-up forms, conflict does emerge.
Webbiquity
SEPTEMBER 14, 2017
Cohort analysis, often overlooked, is proven to yield insightful information and actionable advice to improve conversion rates, engagement and revenue. Here are seven ways cohort analysis can optimize company performance and results: Effects of Unique Behaviors. For example, the online gaming industry is remarkably known for seamless user experiences, and cohort analysis allows you to improve your UX model. Cohort analysis lets you compare apples to apples.
Reachforce
JANUARY 25, 2016
It’s a vital practice among all businesses and can considerably enhance the effectiveness of data analysis, thus increasing the success of your marketing campaign.
B2B Marketing Traction
NOVEMBER 19, 2014
But you can also do an easier and more cost-effective online search to see which competitors come up at the top of the search results and focus your analysis on them.
Biznology
MAY 16, 2014
One of the first things you will want to do at the beginning of a link building project is conduct an analysis of your niche – so we will start there. Competitor Analysis. The post Link building basics: Niche analysis appeared first on Biznology.
grow - Practical Marketing Solutions
MAY 15, 2012
In this day of digital marketing, social media, and mobile, a simple sales funnel analysis may seem passé. But I guarantee that if you do the analysis and ask the right questions, you’ll find ways to improve all those aspects of your marketing … and more.
Customer Experience Matrix
SEPTEMBER 2, 2014
From there, it''s fairly easy to specify the system capabilities required to run each program, to aggregate these into a consolidated set of requirements, and to compare the requirements with existing capabilities for a gap analysis.
Hubspot
JULY 15, 2015
How to Use Excel to Run a Blog Content Analysis. Before you begin your analysis, you'll need to start by cleaning up the data. Now that your data is clean, you can begin your analysis. What other content analysis questions do you have?
Vertical Response
JANUARY 6, 2016
Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use.
bizible
MAY 12, 2016
When we did this analysis to better understand our marketing efforts, we found that a few of the reports that we published (e.g. A Win Rate by Form URL report allows you to do granular analysis and make detailed, influential types of insights.
Modern Marketing
DECEMBER 23, 2015
With its record breaking opening last week, it seems like the whole world has seen the new Star Wars movie. But don't worry, this post will not include any movie spoilers.
B2B Lead Generation Blog
NOVEMBER 5, 2012
Among other things, we’ll take a basic look at conducting a lead generation analysis, to help you optimize your lead generation process, campaigns and programs. Begin with an analysis of the deals that have closed. Tweet When you think of the word optimization, you might think of writing keyword-stuffed blog posts for search engine optimization or running split tests for landing page optimization. But, in reality, any marketing process can be optimized. Including lead generation.
Hubspot
NOVEMBER 10, 2015
If you’re on the fence about whether to take the jump and develop an Instagram presence, the following SWOT analysis will help. Seemingly out of nowhere, Instagram took the world by storm and became a social media hub for hundreds of millions of people.
Reachforce
OCTOBER 23, 2015
Predictive analytics is a special kind of statistical analysis that is afforded by the advent of big data and data analytics.
Hubspot
MAY 12, 2016
We began our analysis by selecting three of our most successful content marketing efforts to date. Inbound is no longer something entirely foreign to marketing teams: Globally, three out of four marketers prioritize an inbound approach.
Hubspot
JANUARY 19, 2015
Not sure how to run a blog lead analysis? To begin your analysis, pick out your top five best-performing posts and your bottom five worst-performing posts. How to Use Excel for Data Analysis. We have talked a lot about on-page blog content analysis.
Modern Marketing
MAY 14, 2014
3 Measurement Points to Help Maximize Your Analysis Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
Hubspot
JULY 20, 2016
When we looked at how these levels varied among viral images, our analysis revealed that there are three ideal combinations of arousal and dominance that accompany highly viral emotions. These days, we’re inundated with digital noise from the moment we wake up.
Hubspot
JULY 22, 2015
The marketing industry has always been obsessed with the quality vs. quantity debate. Should you create more content of a lower quality or less content of a higher quality? In an ideal world, the answer would always be less content of a higher quality.
KoMarketing Associates
AUGUST 25, 2016
When starting a B2B competitive analysis, it can often seem overwhelming. A great place to start on your competitive analysis is with domain authority. Last but not least on the list of competitive analysis is SEO efforts.
bizible
MARCH 8, 2016
After seeing this data, the more accurate analysis is that Social is typically a top-of-the-funnel channel; however, when it comes to mobile, it is also an effective channel deeper in the funnel.
Reachforce
JUNE 10, 2016
This has led to a scrambling among business owners to improve their own data collection and analysis. In recent years, big data has exploded, and big data analytics are now more accessible and of higher quality than ever before.
i-Scoop
NOVEMBER 2, 2016
To say that CIOs didn’t understand the business in the past would be a big exaggeration. However, we can’t ignore that many CIOs weren’t involved in the business enough and looked too much at their role in “making things run”.
Hubspot
OCTOBER 21, 2016
The following is an excerpt from our free resource, How to Create Beautiful Infographics. If you'd like to download the full guide, click here. Chances are, if you’re reading this, you’re creating an infographic to use on social media or a marketing campaign.
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