How to Do an SEO Competitive Analysis

SEMrush

A competitive analysis is a crucial part of doing SEO. Reporting & AnalysisDiscover your competitors‘ weak spots or defend against your own with our latest guide.

Content Reporting and Analysis: The Tape Measure of Marketing

DivvyHQ

With today’s analytics technology, marketing teams can easily take content reporting and content analysis to the next level. But is this easier said than done?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Competitive Analysis is Customer Analysis

Brandwatch Marketing

Social media analysis showed that, though the conversation about iced green tea was dominated by Panera and Starbucks, customers of neither were talking about a mango flavor. This analysis coincided with JetBlue being named one of the top frequent-flyer programs by J.D. Insight management is about using competitive analysis intelligently. New Coke came about through competitive analysis.

6 Steps to Conduct Deep Facebook Analysis

Sprout Social

Here’s a step-by-step guide on how to conduct a deep Facebook analysis now that native Facebook Analytics was sunset. How to perform a deep Facebook analysis. Manual competitor analysis is a tedious process. Conduct Your Brand’s Facebook Analysis.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

Appraising Real Estate Content Consumption [Analysis]

Marketing Insider Group

According to data from Realtor.com, and analysis from Norada , median listing prices are up 12.4% The post Appraising Real Estate Content Consumption [Analysis] appeared first on Marketing Insider Group. Can you remember the last time you worked in your office?

How Competitor Analysis Helps You Create Landing Pages That Convert

Content Marketing Institute

Here’s how to do a competitor landing page analysis. How do you create a landing page that beats your competitors’? Look at what they’re doing – after all, that’s what buyers do. Continue reading → Company News

5 Log File Analysis Tools for SEO

MarketMuse

All the log file analysis tools on our list are designed to help you increase your SERP ranking and boost organic traffic. You only need to choose the one that suits your needs the best. Technical SEO

How to Perform an In-Depth Content Gap Analysis

Marketing Insider Group

The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. Competitor analysis involves identifying what topics and which types of content are missing from your website.

Level Up Your Content Gap Analysis With MarketMuse

MarketMuse

Learn how to level up your content gap analysis with MarketMuse. Marketing teams don't have to accept the status quo. Information Architecture

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

8 Content Analysis Tools to Inspect & Improve Your Content Performance

DivvyHQ

Here are 8 content analysis tools you should consider. Content Analytics Content Marketing Toolbox ahrefs analysis analytics atomic reach content content audit data format Google Analytics google search console grammarly marketing search engine optimization semrush SEO strategy topics yoast

Top 10 Mailchimp Alternatives in 2020 (In-Depth Analysis)

SendX

Advanced email testing and analysis. With Mailchimp you get in depth reporting analysis with geo-tracking, heatmaps etc. Mailchimp has been wooing marketers with their easy to use interface, beautiful templates for a long while.

How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

What kind of grocery shopper are you? Do you take your time, comb every aisle, look at every option and add to your cart whatever looks good in the moment?

How to Perform a Competitor Analysis

Visitor Queue

The post How to Perform a Competitor Analysis appeared first on Visitor Queue Blog | Identify Website Traffic. Business Strategy Marketing B2B Marketing competitor analysisEveryone has been told this before “stay one step ahead of your competition”.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Brand mapping – Correspondence Analysis explained

Savanta

Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute. As such, Correspondence Analysis would flag that attribute 10 is a key defining feature of brand M, but is probably just noise for brand N. Which attributes most closely define your brand?

How to Do a Competitive Content Marketing Analysis

Content Marketing Institute

Continue reading → The post How to Do a Competitive Content Marketing Analysis appeared first on Content Marketing Institute. If your content is to be unique, it must be differentiated from your competitors’ content.

Why Manufacturers Should Do a Competitive Analysis

Industrial Marketer

A competitive analysis can be a great opportunity to focus the company on a key aspect of the business. Read more » The post Why Manufacturers Should Do a Competitive Analysis appeared first on Industrial Marketer. Strategy competitive analysis manufacturing

What B2B Retailers Are Asking For This Holiday Season [ANALYSIS]

Marketing Insider Group

However, this isn’t an analysis of the B2C Retail audience, which is why Store Management is tucked neatly in the middle of the list at number 4. The post What B2B Retailers Are Asking For This Holiday Season [ANALYSIS] appeared first on Marketing Insider Group. Black Friday.

How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Join Michele Ronsen, UX Expert and Founder of Curiosity Tank, for an illuminating conversation on the ins and outs of efficient and effective UX research. This will be an interactive session! Bring your questions for Michele to answer live.

The Complete Guide to (Effective) Customer Analysis

SEMrush

Effective customer analysis is key to building a high-performing marketing strategy. In this guide, we’ll take you through how to do it step-by-step. Market Research

How to Increase the Effectiveness of your Business’ Blog with Content Analysis

DivvyHQ

Enter the blog content analysis. It would not be an overstatement to say that attention is our new currency. But getting attention, at least in the form of website traffic, either requires advertising or organic methods (a.k.a. content).

CRM Implementations Cost An Estimated $4.6 billion Annually, New Analysis Says

Zoominfo

billion doing so, according to new analysis from ZoomInfo. market share in the CRM industry, according to prior analysis from Gartner.

Link building basics: Niche analysis

Biznology

One of the first things you will want to do at the beginning of a link building project is conduct an analysis of your niche – so we will start there. Competitor Analysis. Although niche analysis is a rather basic link building technique, it can provide you with a wealth of information to help you be more successful, particularly when launching a fresh campaign. The post Link building basics: Niche analysis appeared first on Biznology.

9 Tools for Easy Competitive Website Analysis

Single Grain

This post was expanded for 2019 to include more info for smarter competitive website analysis! That’s why we recommend starting with competitor website analysis. Although there are many other competitive analysis strategies, in this article we’re going to focus on these ten ways to perform competitive website analysis. How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison). What Should I Look for in a Competitive Website Analysis?

The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]

Sword and the Script

The post The Average Cost of a B2B Content Asset is $2,791 [Data Analysis] appeared first on Sword and the Script.

Competitive Analysis in Content Marketing: Beating Them at Every Turn

DivvyHQ

Content Analytics Content Marketing Content Strategy Tips & How-Tos analytics automation competitive analysis content data differentiation gaps intelligence keyword research marketing segmentation semrush strategy weaknessesEver wonder why James Bond always comes out on top?

Backlink Audit: A Guide to Link Profile Analysis in SEO

seo.co

When it comes to performing a complete audit or backlink profile analysis, most webmasters take a reactive vs. proactive approach. Here we outline the process for backlink profile analysis with regular backlink auditing. What Is Link Profile Analysis?

Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. You can still perform sentiment analysis by manually monitoring customer feedback. Why is sentiment analysis important? Automated sentiment analysis.

B2B Reads: Audience Analysis, Insight Selling, & People Development

Heinz Marketing

How to Conduct Effective Audience Analysis in Six Steps. As audience analysis is the identification of various data points including attitudes, behaviors, and interests of a particular group, it’s able to help businesses understand their current and potential customers.

Market Analysis Done in Under 60 Minutes

SEMrush

Read this quick guide to uncover how to run a preliminary market analysis to evaluate new markets and understand if you need to invest in further research and a go-to-market strategy.

What Is Social Media Sentiment Analysis and How to Conduct One

Oktopost

Here’s when social media sentiment analysis comes into play. In this piece, we’ll cover what a sentiment analysis is, how to track it, and what the benefits are for B2B brands. Jump to a section: What is a Social Media Sentiment Analysis? How Does a Sentiment Analysis Work?

SEO Competitive Analysis: The Definitive Guide via @sejournal, @ab80

Search Engine Journal

Learn how to use SEO competitor analysis to uncover the tactics competitors are using to outrank you in Google Search results. The post SEO Competitive Analysis: The Definitive Guide appeared first on Search Engine Journal.

Online Content Analysis 101: How to Do a Content Audit

BuzzSumo

By conducting an online content analysis or a content audit, we’re not just trying to create new posts—we’re retroactively making old posts even better. What Is a Content Audit in Online Content Analysis? These three categories each need to be addressed through a thorough online content analysis – or content audit. They may have room for improvement, but they’re not the main focus of this kind of widespread content analysis.

Backlink Analysis: Getting the Most Out of Link Building

MarketMuse

Backlink analysis identifies issues that may impact your site’s search rankings and also reveal additional high-quality linking opportunities. Link Building

A Guide to Compensation Analysis | Varicent

Varicent

People sometimes feel uncomfortable when the topic of compensation analysis arises. It might be because those who designed the commission scheme are scared that too much scrutiny will reveal a weakness or unnecessary complication in the structure.

How to Conduct a Win/Loss Analysis in B2B Sales

Zoominfo

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Continue reading to learn how you can incorporate sales win/loss analysis into your business strategy. Step 2: Develop your win/loss analysis questions.

Brand mapping – Correspondence Analysis explained

Savanta

Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute. As such, Correspondence Analysis would flag that attribute 10 is a key defining feature of brand M, but is probably just noise for brand N. Which attributes most closely define your brand?

2021 Analysis of Top Ecommerce Platforms via @sejournal, @martinibuster

Search Engine Journal

The data yielded some unexpected results The post 2021 Analysis of Top Ecommerce Platforms appeared first on Search Engine Journal. Over 13 million website visits are analyzed to determine which ecommerce platform is the best.