Trending Sources

Brand mapping – Correspondence Analysis explained

The B2B Research Blog

Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute.

Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis.

Using Regression Analysis in market research

The B2B Research Blog

So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis looks for relationships between these variables.

Getting Started with Marketing Attribution Analysis

bizible

Judging by the number of saved reports we have in Salesforce, there are seemingly limitless amounts of analysis that you can do with the data. If that sounds familiar to you, you don’t need my help with marketing attribution analysis. Cross-channel attribution analysis.

B2B Marketing Trends for 2016

markets, based upon opportunity and ABC Analysis. this ebook, feed their content into B2B Marketing Zone, and provide their insight, analysis, and opinion about the issues important to B2B marketing professionals. B2B Marketing.

ABM Vendor Guide: Differentiators for Result Analysis

Customer Experience Matrix

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). abm result measurement abm software abm vendor guide abm vendor reviews abm vendors account based marketing b2b marketing marketing analysis marketing performance measurement raab guide

3 Levels of Data Analysis to Revitalize Your Automated Email Programs in 2016

Act-On

Categorical analysis. These broad categories are perfect for this first stage analysis. Programmatical analysis. Next up is the program level analysis. Individual email analysis.

Analysis: Marketing Conferences are Better Than Ice Cream

It's All About Revenue

Some days instead of writing about marketing I want to write about ice cream. Today is one of those days. I’ve been sitting at my desk daydreaming about Mint Chocolate Chip.

4 Ways Data Cleansing Will Enhance Data Analysis

Reachforce

It’s a vital practice among all businesses and can considerably enhance the effectiveness of data analysis, thus increasing the success of your marketing campaign.

B2B Marketing Trends for 2016

markets, based upon opportunity and ABC Analysis. this ebook, feed their content into B2B Marketing Zone, and provide their insight, analysis, and opinion about the issues important to B2B marketing professionals. B2B Marketing.

Here’s An Industry Analysis Of The Most Effective B2B Marketing Channels

bizible

Rounding out our industry analysis is the health and pharmacuetical industry. We recently published the 2015 State of Pipeline Marketing report and shared our findings on how pipeline marketers track and grow demand. It was a lot of data to share.

4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide]

It's All About Revenue

Check out how “Modern Mark” and his team are managing the analysis process along the organizational Journey to Modern Marketing here : Looking for more sensible ways to make sense of all your insights?

8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. Buzzsumo provides three functions important to competitive analysis, specific to brand visibility and content marketing.

How to Run a Competitor Analysis [Free Guide]

Hubspot

When was the last time you performed a competitor analysis for your brand? Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product.

B2B Marketing Trends for 2016

markets, based upon opportunity and ABC Analysis. this ebook, feed their content into B2B Marketing Zone, and provide their insight, analysis, and opinion about the issues important to B2B marketing professionals. B2B Marketing.

How To Perform Actionable Win Rate Analysis With Marketing Attribution

bizible

This post will cover how to use marketing attribution data to perform accurate and comprehensive win rate analysis that you can take action on. And because it’s a centralized source of data , marketing attribution ensures that cross-channel or cross-campaign analysis (e.g.

Should Marketers Use Pop-Up Forms? A Comprehensive Analysis

Hubspot

As inbound marketers, we care about creating lovable experiences for our website visitors -- but we also want to generate as many leads as we can for our sales teams. Most of the time we can do both without any problem. But when it comes to pop-up forms, conflict does emerge.

Why conducting a competitor analysis can give your content strategy a competitive edge

Tomorrow People

To keep your customers close, look closely at your competitors. Content Strategy

Improve Conversion Rates With Customer Journey Analysis

B2B Marketing Insider

Customer journey analysis is set to become one of the top methods marketers use to improve conversion rates, according to the latest Conversion Rate Optimization report released from Econsultancy and RedEye.

5 Questions Predictive Analysis Can Answer About Your Online Lead Generation

Reachforce

Predictive analytics is a special kind of statistical analysis that is afforded by the advent of big data and data analytics.

Link building basics: Niche analysis

Biznology

One of the first things you will want to do at the beginning of a link building project is conduct an analysis of your niche – so we will start there. Competitor Analysis. The post Link building basics: Niche analysis appeared first on Biznology.

6 Ways to Make Your Data Analysis More Reliable

Reachforce

This has led to a scrambling among business owners to improve their own data collection and analysis. In recent years, big data has exploded, and big data analytics are now more accessible and of higher quality than ever before.

How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

But you can also do an easier and more cost-effective online search to see which competitors come up at the top of the search results and focus your analysis on them.

If you do just one analysis for your business…

grow - Practical Marketing Solutions

In this day of digital marketing, social media, and mobile, a simple sales funnel analysis may seem passé. But I guarantee that if you do the analysis and ask the right questions, you’ll find ways to improve all those aspects of your marketing … and more.

How to Use Excel to Run a Blog Content Analysis

Hubspot

How to Use Excel to Run a Blog Content Analysis. Before you begin your analysis, you'll need to start by cleaning up the data. Now that your data is clean, you can begin your analysis. What other content analysis questions do you have?

Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems

Customer Experience Matrix

From there, it''s fairly easy to specify the system capabilities required to run each program, to aggregate these into a consolidated set of requirements, and to compare the requirements with existing capabilities for a gap analysis.

Drive More Revenue With Content Marketing With Form URL Analysis

bizible

When we did this analysis to better understand our marketing efforts, we found that a few of the reports that we published (e.g. A Win Rate by Form URL report allows you to do granular analysis and make detailed, influential types of insights.

URL 38

Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use.

Analysis: The Force is Not Strong in Star Wars' Marketing Automation System

It's All About Revenue

With its record breaking opening last week, it seems like the whole world has seen the new Star Wars movie. But don't worry, this post will not include any movie spoilers.

SWOT Analysis: Is Instagram Right for Your Media Brand?

Hubspot

If you’re on the fence about whether to take the jump and develop an Instagram presence, the following SWOT analysis will help. Seemingly out of nowhere, Instagram took the world by storm and became a social media hub for hundreds of millions of people.

SWOT 41

Optimizing the Lead: 4-step lead generation analysis

B2B Lead Generation Blog

Among other things, we’ll take a basic look at conducting a lead generation analysis, to help you optimize your lead generation process, campaigns and programs. Begin with an analysis of the deals that have closed. Tweet When you think of the word optimization, you might think of writing keyword-stuffed blog posts for search engine optimization or running split tests for landing page optimization. But, in reality, any marketing process can be optimized. Including lead generation.

Improve Big Data Analysis with Marketing Automation Software

Reachforce

Marketing teams today are often swimming in data, with endless new datasets accumulating daily. It can be a constant struggle to make sense of the numbers and apply them in a way that optimizes lead generation.

What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]

Hubspot

We began our analysis by selecting three of our most successful content marketing efforts to date. Inbound is no longer something entirely foreign to marketing teams: Globally, three out of four marketers prioritize an inbound approach.

The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images

Hubspot

When we looked at how these levels varied among viral images, our analysis revealed that there are three ideal combinations of arousal and dominance that accompany highly viral emotions. These days, we’re inundated with digital noise from the moment we wake up.

Viral 45

6 Key Takeaways From an Analysis of 200+ Popular Pinterest Infographics

Hubspot

The following is an excerpt from our free resource, How to Create Beautiful Infographics. If you'd like to download the full guide, click here. Chances are, if you’re reading this, you’re creating an infographic to use on social media or a marketing campaign.

CIO challenges in the age of digital transformation: analysis and outlook

i-Scoop

To say that CIOs didn’t understand the business in the past would be a big exaggeration. However, we can’t ignore that many CIOs weren’t involved in the business enough and looked too much at their role in “making things run”.

How to Run a Blog Lead Generation Analysis

Hubspot

Not sure how to run a blog lead analysis? To begin your analysis, pick out your top five best-performing posts and your bottom five worst-performing posts. How to Use Excel for Data Analysis. We have talked a lot about on-page blog content analysis.

For Critical B2B Marketing Insights, Try A Granular Attribution Data Analysis

bizible

After seeing this data, the more accurate analysis is that Social is typically a top-of-the-funnel channel; however, when it comes to mobile, it is also an effective channel deeper in the funnel.

3 Measurement Points to Help Maximize Your Analysis Strategy

It's All About Revenue

3 Measurement Points to Help Maximize Your Analysis Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.