Improve Sales, Marketing, SEO and more with Sales Call Analysis

Act-On

In this Rethink Podcast interview, Amit Bendov, CEO of Gong, describes how to use sales call analysis to improve sales, marketing and more. Reports & Analytics analysis data analysis improve sales marketing analysis sales call analysis

Need an Edge? Do A Content Marketing Competitive Analysis

Act-On

Using a little competitive analysis can help you winnow down the list of which tactics to try. Content Marketing Marketing Strategy Reports & Analytics analysis competitive analysis content marketing marketing analysis“Business is competitive.” No kidding, right?

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better).

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Brand mapping – Correspondence Analysis explained

The B2B Research Blog

Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute.

Seven Ways Cohort Analysis Can Optimize Company Performance and Results

Webbiquity

Cohort analysis, often overlooked, is proven to yield insightful information and actionable advice to improve conversion rates, engagement and revenue. Here are seven ways cohort analysis can optimize company performance and results: Effects of Unique Behaviors. For example, the online gaming industry is remarkably known for seamless user experiences, and cohort analysis allows you to improve your UX model. Cohort analysis lets you compare apples to apples.

ABM Vendor Guide: Differentiators for Result Analysis

Customer Experience Matrix

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). abm result measurement abm software abm vendor guide abm vendor reviews abm vendors account based marketing b2b marketing marketing analysis marketing performance measurement raab guide

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Brand mapping – Correspondence Analysis explained

The B2B Research Blog

Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute. As such, Correspondence Analysis would flag that attribute 10 is a key defining feature of brand M, but is probably just noise for brand N. Which attributes most closely define your brand?

Using Regression Analysis in market research

The B2B Research Blog

So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis looks for relationships between these variables.

Improve Conversion Rates With Customer Journey Analysis

Marketing Insider Group

Customer journey analysis is set to become one of the top methods marketers use to improve conversion rates, according to the latest Conversion Rate Optimization report released from Econsultancy and RedEye.

Link building basics: Niche analysis

Biznology

One of the first things you will want to do at the beginning of a link building project is conduct an analysis of your niche – so we will start there. Competitor Analysis. The post Link building basics: Niche analysis appeared first on Biznology.

Getting Started with Marketing Attribution Analysis

bizible

Judging by the number of saved reports we have in Salesforce, there are seemingly limitless amounts of analysis that you can do with the data. If that sounds familiar to you, you don’t need my help with marketing attribution analysis. Cross-channel attribution analysis.

Don’t Put B2B Marketing Tactics before Strategic Analysis

B2B Marketing Traction

You’re not going to get where you’re going without the analysis at some point. Marketing Research and Analysis analysis b2b marketing research Too many business people jump right into tactics when it comes to marketing.

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Here are some of the ways a competitive analysis can help your B2B marketing. A thorough competitive analysis will give you answers to these questions and help you form your marketing strategy and tactics. Contact New Incite today to start your competitive analysis and marketing plan.

Using Regression Analysis in market research

The B2B Research Blog

So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis comes in a variety of ‘flavours’ each best suited for a particular situation, e.g. Linear Regression, Stepwise Regression, Ridge Regression. Regression Analysis looks for relationships between these variables. Interpreting the Regression Analysis output.

Unlocking the Secrets of Successful Data Analysis

Reachforce

How can businesses unlock the full potential of their data to improve analysis and fuel predictive marketing tactics? We hear the term ‘data-driven’ a lot as it applies to business, but what does it actually mean for a company to be driven by data?

1-Page SWOT Analysis with Action Items

B2B Marketing Traction

A SWOT Analysis may have a simple presentation, but the analysis is the hard part. My clients have really appreciated this 1-page SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis with Action items. So what about the hard part – the analysis? Tweet.

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How to Conduct a Win/Loss Analysis in B2B Sales

Zoominfo

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue.

4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide]

Modern Marketing

Check out how “Modern Mark” and his team are managing the analysis process along the organizational Journey to Modern Marketing here : Looking for more sensible ways to make sense of all your insights?

Claritix Assembles Marketing Data for Analysis: Maybe That's Enough

Customer Experience Matrix

Most of the work in any marketing analytics project is integrating data from multiple systems. Claritix carries this insight to one logical conclusion by offering a system that does data assembly, basic reporting, and little else.

Competitor Analysis: Get Link Building Help from Your Competitors

Biznology

Basic Backlink Analysis. This requires learning how to conduct a backlink analysis. A backlink analysis consists of examining all the different websites linking to your (or your competitor’s) website. Photo credit: RambergMediaImages.

Analysis: Marketing Conferences are Better Than Ice Cream

Modern Marketing

Some days instead of writing about marketing I want to write about ice cream. Today is one of those days. I’ve been sitting at my desk daydreaming about Mint Chocolate Chip.

8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. Buzzsumo provides three functions important to competitive analysis, specific to brand visibility and content marketing.

Competitor analysis: get link building help from your competitors

Biznology

Basic Backlink Analysis. This requires learning how to conduct a backlink analysis. A backlink analysis consists of examining all the different websites linking to your (or your competitor’s) website. Photo credit: RambergMediaImages.

How To Run A Cohort Analysis In B2B Marketing

bizible

Doing a cohort analysis is a great reporting tactic to better understand the influence of marketing. A cohort analysis is a broad term that refers to selecting a group of people and understanding what happened after an intervention, or after a designated period of time. In this post we’ll answer this type of question by using cohort analysis with Bizible. What Is A Cohort Analysis In B2B Marketing? The Questions To Answer With Cohort Analysis.

6 Ways to Make Your Data Analysis More Reliable

Reachforce

This has led to a scrambling among business owners to improve their own data collection and analysis. In recent years, big data has exploded, and big data analytics are now more accessible and of higher quality than ever before.

How to Break Website Paralysis with Scientific Analysis

B2B Marketing Traction

We provide analysis, website creation and update plans, and actual update design and programming. Marketing Measurement analysis b2b marketing Do you think your website is boring, static, ineffective? Improve it with scientific data, not creative guesswork!

Centrifuge Systems Offers Powerful, Flexible Link Analysis

Customer Experience Matrix

Summary: Centrifuge Systems offers powerful, server-based link analysis and data visualization. Centrifuge Systems offers data visualization software with a specialty in link analysis (that is, finding relationships among entities such as members of a social network). It isn’t the only vendor in the field – a quick search brought up this list of link analysis systems , which itself is not complete.

How to Do a Competitive Content Marketing Analysis

Content Marketing Institute

Completing a competitive content analysis helps you stay one step ahead in your content marketing strategy and use your competitors’ efforts to your advantage. In #content competitive analysis, look at publicly visible markers of popularity and engagement.

The 5 Steps to Using the Won Sales Analysis for Selecting Accounts in ABM

Engagio

Enter the Won Sales Analysis. We’ve all heard of the lost sales analysis where you look at reasons you lost a deal. It’s time to explore the Won Sales Analysis and reverse engineer your best existing customers to find more of them.

Gap Analysis: Fill the Holes in Your Clients’ Marketing Programs

Marketing Action

Here’s what they all have in common – each could benefit from a gap analysis. . GAP ANALYSIS. A gap analysis can help them diagnose and understand what’s working, what’s not working, and what it’ll take to get where they want to be. How to Perform a Gap Analysis.

4 Ways Data Cleansing Will Enhance Data Analysis

Reachforce

It’s a vital practice among all businesses and can considerably enhance the effectiveness of data analysis, thus increasing the success of your marketing campaign.

Coremetrics Offers a Foggy View of Lifecycle Analysis

Customer Experience Matrix

But, on the other hand, seeing another vendor offer this sort of analysis reinforces the importance of the concept. The product does allow tracking of individual Web site visitors over time, which is the foundation of lifecycle analysis. But a proper lifecycle analysis tool would go much further. So while I’m pleased that Coremetrics is promoting the concept of lifecycle analysis, I’m disappointed that its product doesn’t deliver a real lifecycle measurement solution.

How To Perform Actionable Win Rate Analysis With Marketing Attribution

bizible

This post will cover how to use marketing attribution data to perform accurate and comprehensive win rate analysis that you can take action on. And because it’s a centralized source of data , marketing attribution ensures that cross-channel or cross-campaign analysis (e.g.

Why conducting a competitor analysis can give your content strategy a competitive edge

Tomorrow People

To keep your customers close, look closely at your competitors. Content Strategy

Seven Steps to Create a Strategic B2B Competitive Analysis

Golden Spiral

Customer insights firm Conductor discovered in a recent study that 74% of marketing professionals affirmed “competitive analysis to be ‘important or very important,’ but nearly six out of 10 (57 percent) admitted they weren’t very good at it. Only 40 percent of marketers integrate competitive analysis insight into strategy.”. Do you have the drive to know details about your competition?

Alan Pelz-Sharpe – Deep Analysis Review of Technology Services Group

Technology Services Group

At the beginning of 2018, TSG hired Alan Pelz-Sharpe of Deep Analysis to conduct a review of TSG’s products and services. Alan both visited the TSG office as well as interviewed multiple customers and partners to better understand TSG’s offerings. This post will present his findings.

Breaking Down Big Data: 4 Tips to Simplify Data Analysis

Reachforce

Big data has revolutionized practically every industry from banking to manufacturing to healthcare. But big data has made perhaps the strongest impact in the field of marketing. Marketers were among the first to leverage it for real and tangible benefits.

Are Data Silos Hurting Your Analysis? Marketing Automation Can Help

Reachforce

Data silos. These are data stores that are kept separate and distinct from other systems and data stores in the company.

How to Create a Competitive Marketing Analysis [Template]

Golden Spiral

We typically start every project with a competitive marketing analysis and it always helps us and our clients tremendously. What’s interesting is that, from time to time, a client will tell us that they don't think they need a competitive marketing analysis because, “Our product is so unique in the marketplace we really don’t have any competitors.".

Ultimate 2015 Competitive Analysis Checklist for Hospitals

Fathom

Before you start doing a competitive analysis, you should always remember the number one priority for what you’re doing: to find actionable insights that will make your site better. Use a competitive analysis as a tactical strategy and motivation to make your site better.