Competitive Analysis is Customer Analysis

Brandwatch Marketing

Social media analysis showed that, though the conversation about iced green tea was dominated by Panera and Starbucks, customers of neither were talking about a mango flavor. This analysis coincided with JetBlue being named one of the top frequent-flyer programs by J.D.

Improve Sales, Marketing, SEO and more with Sales Call Analysis


In this Rethink Podcast interview, Amit Bendov, CEO of Gong, describes how to use sales call analysis to improve sales, marketing and more. Reports & Analytics analysis data analysis improve sales marketing analysis sales call analysis

Need an Edge? Do A Content Marketing Competitive Analysis


Using a little competitive analysis can help you winnow down the list of which tactics to try. Content Marketing Marketing Strategy Reports & Analytics analysis competitive analysis content marketing marketing analysis“Business is competitive.” No kidding, right?

Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

accurate analysis to ensure profits are maximized. Paradigm of Strategic Value-Based. Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. Discounting to attract new customers has been. a strategy for both salespeople and marketers.

What Is Involved in a Market Segmentation Analysis?


Are you aware that personalization is the key to connecting with and converting prospects into customers?

The Top B2B Marketing Trends for 2018 – A Meta-Analysis


Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better).

Trends 370

Brand mapping – Correspondence Analysis explained


Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute.

Online Content Analysis 101: How to Do a Content Audit


By conducting an online content analysis or a content audit, we’re not just trying to create new posts—we’re retroactively making old posts even better. What Is a Content Audit in Online Content Analysis? Online content analysis goes easy with Buzzsumo’s Content Insights.

4-Step Lead Generation Analysis To Optimize Sales Conversion

Marketing Insider Group

The post 4-Step Lead Generation Analysis To Optimize Sales Conversion appeared first on Marketing Insider Group. When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization.

How B2B Marketing is Changing in 2018

data from disparate tools for analysis remains a. Other Challenges Marketing Challenges 10 Analysis Given that the three top cited priority areas were. Analysis As with the top priorities and challenges, the. Analysis The symmetry in both current practices and.

How to Use BuzzSumo for Online Content Analysis of Industry Headlines


This is where online content analysis becomes essential for creating winning headlines. 5 Steps to Using BuzzSumo for Effective Online Content Analysis of Headlines in Your Industry. The anatomy of successful online content is deceptively simple.

Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems

Customer Experience Matrix

From there, it''s fairly easy to specify the system capabilities required to run each program, to aggregate these into a consolidated set of requirements, and to compare the requirements with existing capabilities for a gap analysis.

Seven Ways Cohort Analysis Can Optimize Company Performance and Results


Cohort analysis, often overlooked, is proven to yield insightful information and actionable advice to improve conversion rates, engagement and revenue. Here are seven ways cohort analysis can optimize company performance and results: Effects of Unique Behaviors. For example, the online gaming industry is remarkably known for seamless user experiences, and cohort analysis allows you to improve your UX model. Cohort analysis lets you compare apples to apples.

Link building basics: Niche analysis


One of the first things you will want to do at the beginning of a link building project is conduct an analysis of your niche – so we will start there. Competitor Analysis. The post Link building basics: Niche analysis appeared first on Biznology.

Content Gap Analysis Examples


Content gap analysis is an important part of any content strategy. While there’s no shortage of theories and templates for performing an analysis, there's a scarcity of good examples from which to learn.

Guide to Content Gap Analysis


Discover what you may be missing when conducting content gap analysis, why automation will make your life easier, and how to save significant time on your next gap analysis. The post Guide to Content Gap Analysis appeared first on MarketMuse.

Purposeful Marketing Method: Conducting Customer List Analysis

ATAK Interactive

The post Purposeful Marketing Method: Conducting Customer List Analysis appeared first on ATAK Interactive. Many companies get lost with data and for good reason.

Content Gap Analysis Examples


Content gap analysis is an important part of any content strategy. While there’s no shortage of theories and templates for performing an analysis, there’s a scarcity of good examples from which to learn. The post Content Gap Analysis Examples appeared first on MarketMuse.

A Content Marketer’s Guide to SWOT Analysis


Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. SWOT Analysis Revisited. In a SWOT analysis, you’re identifying both internal S trengths and W eaknesses, and external O pportunities and T hreats.


How Marketing Data Analysis Sharpens Your Lead Scoring Strategy


Are you taking proper advantage of your marketing data? There are so many different ways that your data can help create processes and campaigns to assist your sales and marketing teams in generating leads and closing them into sales. Lead Scoring

Getting Started with Marketing Attribution Analysis


Judging by the number of saved reports we have in Salesforce, there are seemingly limitless amounts of analysis that you can do with the data. If that sounds familiar to you, you don’t need my help with marketing attribution analysis. Cross-channel attribution analysis.

ABM Vendor Guide: Differentiators for Result Analysis

Customer Experience Matrix

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). abm result measurement abm software abm vendor guide abm vendor reviews abm vendors account based marketing b2b marketing marketing analysis marketing performance measurement raab guide

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SEO Guide Stage 2: Competitor Analysis


Competitor analysis is a strategic step in any SEO strategy. In fact, you can already do this during the keyword research process as you select potential words and phrases. However, keywords aren’t the only thing you should evaluate in this process. SEO Competitor Benchmark

Text Analysis for Online Marketers


Textual data are everywhere; social media posts, keywords, URLs, page titles and more. They also come with a lot of numbers that describe them. How we can extract meaning from text data on a large scale?

Unlocking the Secrets of Successful Data Analysis


How can businesses unlock the full potential of their data to improve analysis and fuel predictive marketing tactics? We hear the term ‘data-driven’ a lot as it applies to business, but what does it actually mean for a company to be driven by data?

Brand mapping – Correspondence Analysis explained


Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute. As such, Correspondence Analysis would flag that attribute 10 is a key defining feature of brand M, but is probably just noise for brand N. Which attributes most closely define your brand?

Don’t Put B2B Marketing Tactics before Strategic Analysis

B2B Marketing Traction

You’re not going to get where you’re going without the analysis at some point. Marketing Research and Analysis analysis b2b marketing research Too many business people jump right into tactics when it comes to marketing.

Using Regression Analysis in market research


So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis looks for relationships between these variables.

4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide]

Modern Marketing

Check out how “Modern Mark” and his team are managing the analysis process along the organizational Journey to Modern Marketing here : Looking for more sensible ways to make sense of all your insights?

Marketing Analysis Software: 12 Tools to Simplify Your Life


Here's a look at some of the more helpful marketing analysis tools to help analyze and strategize. The post Marketing Analysis Software: 12 Tools to Simplify Your Life appeared first on MarketMuse.

4-step lead generation analysis to optimize sales conversion

B2B Lead Blog

Among other things, we’ll take a basic look at conducting a lead generation analysis, to help you optimize your lead generation process, campaigns and programs. Begin with an analysis of the deals that have closed.

Social Media CTAs: What We Learned from an Analysis of 10 B2B Companies

KoMarketing Associates

At the end of our analysis, we found that it’s basically an even split – about half of all B2B social posts have a call-to-action. Everyone wants more results from social media. You probably do, too. So, how do we get there? Usually, we’ll post to our social media accounts more often.

8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. Buzzsumo provides three functions important to competitive analysis, specific to brand visibility and content marketing.

Using Intent Analysis to Tailor Programmatic Ads


Intent analysis should do more than just show whether or not an account is in-market. Best-in-Class intent analysis, on the other hand, takes a more comprehensive and enlightened approach. But Best-in-Class intent analysis doesn’t stop there.

Improve Conversion Rates With Customer Journey Analysis

Marketing Insider Group

Customer journey analysis is set to become one of the top methods marketers use to improve conversion rates, according to the latest Conversion Rate Optimization report released from Econsultancy and RedEye.

Decipher Your Audience’s Visual Language with Image Analysis

Brandwatch Marketing

The best way to do that is through image analysis. How to translate a visual language using image analysis. Image analysis uses computer vision to allow you to pick out components of a photograph or image that are important to you.