Need an Edge? Do A Content Marketing Competitive Analysis

Act-On

Using a little competitive analysis can help you winnow down the list of which tactics to try. Content Marketing Marketing Strategy Reports & Analytics analysis competitive analysis content marketing marketing analysis“Business is competitive.” No kidding, right?

Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis.

Trending Sources

Brand mapping – Correspondence Analysis explained

The B2B Research Blog

Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute.

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Here are some of the ways a competitive analysis can help your B2B marketing. A thorough competitive analysis will give you answers to these questions and help you form your marketing strategy and tactics. Contact New Incite today to start your competitive analysis and marketing plan.

ABM Vendor Guide: Differentiators for Result Analysis

Customer Experience Matrix

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). abm result measurement abm software abm vendor guide abm vendor reviews abm vendors account based marketing b2b marketing marketing analysis marketing performance measurement raab guide

4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide]

Modern Marketing

Check out how “Modern Mark” and his team are managing the analysis process along the organizational Journey to Modern Marketing here : Looking for more sensible ways to make sense of all your insights?

Analysis: Marketing Conferences are Better Than Ice Cream

Modern Marketing

Some days instead of writing about marketing I want to write about ice cream. Today is one of those days. I’ve been sitting at my desk daydreaming about Mint Chocolate Chip.

4 Ways Data Cleansing Will Enhance Data Analysis

Reachforce

It’s a vital practice among all businesses and can considerably enhance the effectiveness of data analysis, thus increasing the success of your marketing campaign.

8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. Buzzsumo provides three functions important to competitive analysis, specific to brand visibility and content marketing.

Getting Started with Marketing Attribution Analysis

bizible

Judging by the number of saved reports we have in Salesforce, there are seemingly limitless amounts of analysis that you can do with the data. If that sounds familiar to you, you don’t need my help with marketing attribution analysis. Cross-channel attribution analysis.

How To Run A Cohort Analysis In B2B Marketing

bizible

Doing a cohort analysis is a great reporting tactic to better understand the influence of marketing. A cohort analysis is a broad term that refers to selecting a group of people and understanding what happened after an intervention, or after a designated period of time. In this post we’ll answer this type of question by using cohort analysis with Bizible. What Is A Cohort Analysis In B2B Marketing? The Questions To Answer With Cohort Analysis.

How to Run a Competitor Analysis [Free Guide]

Hubspot

When was the last time you performed a competitor analysis for your brand? Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product.

How to Do a Competitive Content Marketing Analysis

Content Marketing Institute

Completing a competitive content analysis helps you stay one step ahead in your content marketing strategy and use your competitors’ efforts to your advantage. In #content competitive analysis, look at publicly visible markers of popularity and engagement.

Improve Conversion Rates With Customer Journey Analysis

Marketing Insider Group

Customer journey analysis is set to become one of the top methods marketers use to improve conversion rates, according to the latest Conversion Rate Optimization report released from Econsultancy and RedEye.

Why conducting a competitor analysis can give your content strategy a competitive edge

Tomorrow People

To keep your customers close, look closely at your competitors. Content Strategy

Should Marketers Use Pop-Up Forms? A Comprehensive Analysis

Hubspot

As inbound marketers, we care about creating lovable experiences for our website visitors -- but we also want to generate as many leads as we can for our sales teams. Most of the time we can do both without any problem. But when it comes to pop-up forms, conflict does emerge.

How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn

BuzzSumo

The research is based on an analysis of 10 million articles shared on LinkedIn. Note: In our analysis above we only included three-word phrases that were used on at least 100 unique domains.

5 Questions Predictive Analysis Can Answer About Your Online Lead Generation

Reachforce

Predictive analytics is a special kind of statistical analysis that is afforded by the advent of big data and data analytics.

How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]

Hubspot

When was the last time you ran a competitive analysis for your brand? If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow.

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Here’s An Industry Analysis Of The Most Effective B2B Marketing Channels

bizible

Rounding out our industry analysis is the health and pharmacuetical industry. We recently published the 2015 State of Pipeline Marketing report and shared our findings on how pipeline marketers track and grow demand. It was a lot of data to share.

Say It With Feeling: How Social Media Content Benefits From Sentiment Analysis

Content Standard

While a few viral hits seemed destined for success from the get-go, most content that reaches this peak digital velocity is the product of data-driven analysis combined with expert intuition. Marketers know that consumers gravitate toward content with a strong emotional hook.

How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

But you can also do an easier and more cost-effective online search to see which competitors come up at the top of the search results and focus your analysis on them.

Link building basics: Niche analysis

Biznology

One of the first things you will want to do at the beginning of a link building project is conduct an analysis of your niche – so we will start there. Competitor Analysis. The post Link building basics: Niche analysis appeared first on Biznology.

Improve Sales, Marketing, SEO and more with Sales Call Analysis

Act-On

In this Rethink Podcast interview, Amit Bendov, CEO of Gong, describes how to use sales call analysis to improve sales, marketing and more. Reports & Analytics analysis data analysis improve sales marketing analysis sales call analysis

Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems

Customer Experience Matrix

From there, it''s fairly easy to specify the system capabilities required to run each program, to aggregate these into a consolidated set of requirements, and to compare the requirements with existing capabilities for a gap analysis.

6 Ways to Make Your Data Analysis More Reliable

Reachforce

This has led to a scrambling among business owners to improve their own data collection and analysis. In recent years, big data has exploded, and big data analytics are now more accessible and of higher quality than ever before.

How to Use Excel to Run a Blog Content Analysis

Hubspot

How to Use Excel to Run a Blog Content Analysis. Before you begin your analysis, you'll need to start by cleaning up the data. Now that your data is clean, you can begin your analysis. What other content analysis questions do you have?

How To Perform Actionable Win Rate Analysis With Marketing Attribution

bizible

This post will cover how to use marketing attribution data to perform accurate and comprehensive win rate analysis that you can take action on. And because it’s a centralized source of data , marketing attribution ensures that cross-channel or cross-campaign analysis (e.g.

Analysis: The Force is Not Strong in Star Wars' Marketing Automation System

Modern Marketing

With its record breaking opening last week, it seems like the whole world has seen the new Star Wars movie. But don't worry, this post will not include any movie spoilers.

Optimizing the Lead: 4-step lead generation analysis

B2B Lead Generation Blog

Among other things, we’ll take a basic look at conducting a lead generation analysis, to help you optimize your lead generation process, campaigns and programs. Begin with an analysis of the deals that have closed. Tweet When you think of the word optimization, you might think of writing keyword-stuffed blog posts for search engine optimization or running split tests for landing page optimization. But, in reality, any marketing process can be optimized. Including lead generation.

SWOT Analysis: Is Instagram Right for Your Media Brand?

Hubspot

If you’re on the fence about whether to take the jump and develop an Instagram presence, the following SWOT analysis will help. Seemingly out of nowhere, Instagram took the world by storm and became a social media hub for hundreds of millions of people.

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3 Measurement Points to Help Maximize Your Analysis Strategy

Modern Marketing

3 Measurement Points to Help Maximize Your Analysis Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Improve Big Data Analysis with Marketing Automation Software

Reachforce

Marketing teams today are often swimming in data, with endless new datasets accumulating daily. It can be a constant struggle to make sense of the numbers and apply them in a way that optimizes lead generation.

What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]

Hubspot

We began our analysis by selecting three of our most successful content marketing efforts to date. Inbound is no longer something entirely foreign to marketing teams: Globally, three out of four marketers prioritize an inbound approach.

How to Run a Blog Lead Generation Analysis

Hubspot

Not sure how to run a blog lead analysis? To begin your analysis, pick out your top five best-performing posts and your bottom five worst-performing posts. How to Use Excel for Data Analysis. We have talked a lot about on-page blog content analysis.

5 Things to Pay Attention to in a B2B Competitive Analysis

KoMarketing Associates

When starting a B2B competitive analysis, it can often seem overwhelming. A great place to start on your competitive analysis is with domain authority. Last but not least on the list of competitive analysis is SEO efforts.

Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate

Hubspot

The marketing industry has always been obsessed with the quality vs. quantity debate. Should you create more content of a lower quality or less content of a higher quality? In an ideal world, the answer would always be less content of a higher quality.

Aging 60

The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images

Hubspot

When we looked at how these levels varied among viral images, our analysis revealed that there are three ideal combinations of arousal and dominance that accompany highly viral emotions. These days, we’re inundated with digital noise from the moment we wake up.

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6 Key Takeaways From an Analysis of 200+ Popular Pinterest Infographics

Hubspot

The following is an excerpt from our free resource, How to Create Beautiful Infographics. If you'd like to download the full guide, click here. Chances are, if you’re reading this, you’re creating an infographic to use on social media or a marketing campaign.

CIO challenges in the age of digital transformation: analysis and outlook

i-Scoop

To say that CIOs didn’t understand the business in the past would be a big exaggeration. However, we can’t ignore that many CIOs weren’t involved in the business enough and looked too much at their role in “making things run”.

Aging 57