Expert insights. Personalized for you.
Start with a social media competitive analysis. This guide will teach you how to conduct your own, but first… Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. MORE
The best way to do that is through image analysis. How to translate a visual language using image analysis. Image analysis uses computer vision to allow you to pick out components of a photograph or image that are important to you. MORE
The post 4-Step Lead Generation Analysis To Optimize Sales Conversion appeared first on Marketing Insider Group. When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization. But, in reality, any marketing process can be optimized from demand generation, account-based marketing and, lead generation. I’ll review the basics of reviewing your demand generation funnel. MORE
Getting answers to questions like these is why a website content analysis is vital in content marketing. Content Analytics Content Management Content Marketing Content Planning Content Strategy Tips & How-Tos accuracy action plan analysis analytics audience audit content content audit data engagement gap analysis goals governance insights keywords maintenance objectives opportunities organic performance purpose search engine optimization SEO target audience topic traffic website MORE
New content analysis platforms are being introduced regularly that can provide deep insights on your audience, help you find gaps in your content, and improve your content quality. MORE
This post was expanded for 2019 to include more info for smarter competitive website analysis! That’s why we recommend starting with competitor website analysis. Although there are many other competitive analysis strategies, in this article we’re going to focus on these ten ways to perform competitive website analysis. How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison). What Should I Look for in a Competitive Website Analysis? MORE
Check out how “Modern Mark” and his team are managing the analysis process along the organizational Journey to Modern Marketing here : Looking for more sensible ways to make sense of all your insights? Download our new Analysis Guide , a how-to guide to creating a logical reporting and analysis strategy that can be adapted for your organization! MORE
Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute. As such, Correspondence Analysis would flag that attribute 10 is a key defining feature of brand M, but is probably just noise for brand N. Which attributes most closely define your brand? MORE
By the end of this article, you’ll understand how to do competitive analysis and develop action plans to help your company stand out as an authentic content producer that delivers value to its audience. In this analysis, SEMrush becomes very useful again. MORE
Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. Buzzsumo provides three functions important to competitive analysis, specific to brand visibility and content marketing. MORE
Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute. As such, Correspondence Analysis would flag that attribute 10 is a key defining feature of brand M, but is probably just noise for brand N. Which attributes most closely define your brand? MORE
Get easy-to-follow steps to kick-start your content analysis, and important insights for along the way. Article MORE
Cohort analysis, often overlooked, is proven to yield insightful information and actionable advice to improve conversion rates, engagement and revenue. Here are seven ways cohort analysis can optimize company performance and results: Effects of Unique Behaviors. For example, the online gaming industry is remarkably known for seamless user experiences, and cohort analysis allows you to improve your UX model. Cohort analysis lets you compare apples to apples. MORE
Using a little competitive analysis can help you winnow down the list of which tactics to try. Content Marketing Marketing Strategy Reports & Analytics analysis competitive analysis content marketing marketing analysis“Business is competitive.” No kidding, right? And so is marketing. Content marketing, in particular, is ferociously competitive. Just consider the graphic below. It shows how many pieces of content are created every minute of every single day. MORE
This is why properly conducting competitive analysis in marketing is so important. Laying Down the Competitor Analysis Framework. Conducting competitive analysis goes far beyond simply running a quick Google search for your competition. While the process is straightforward and simple enough, you need to lay down the competitor analysis framework before diving in. Price is a major element in the competitor analysis framework. Wrapping Up Competitor Analysis. MORE
What Is Link Profile Analysis? Fortunately, there’s an approach that can help you track everything you need to build links effectively, and it’s not especially hard to learn: link profile analysis. What Is Link Profile Analysis? Link profile analysis, then, is the art of studying and evaluating this link profile. You can also use link profile analysis as a means of competitive analysis. Table of Contents. Where to Analyze Your Link Profile. + MORE
In this Rethink Podcast interview, Amit Bendov, CEO of Gong, describes how to use sales call analysis to improve sales, marketing and more. Reports & Analytics analysis data analysis improve sales marketing analysis sales call analysis MORE
By conducting an online content analysis or a content audit, we’re not just trying to create new posts—we’re retroactively making old posts even better. What Is a Content Audit in Online Content Analysis? These three categories each need to be addressed through a thorough online content analysis – or content audit. They may have room for improvement, but they’re not the main focus of this kind of widespread content analysis. MORE
Customer journey analysis is set to become one of the top methods marketers use to improve conversion rates, according to the latest Conversion Rate Optimization report released from Econsultancy and RedEye. Rise of Customer Journey Analysis 63% of the 900 surveyed digital marketers and e-commerce professionals have rated customer journey analysis as the most valuable […]. MORE
Social media analysis showed that, though the conversation about iced green tea was dominated by Panera and Starbucks, customers of neither were talking about a mango flavor. This analysis coincided with JetBlue being named one of the top frequent-flyer programs by J.D. MORE
and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). abm result measurement abm software abm vendor guide abm vendor reviews abm vendors account based marketing b2b marketing marketing analysis marketing performance measurement raab guide MORE
To distill these considerations, we suggest running a cohort analysis for each campaign. Rather, a cohort analysis offers a holistic, cross-channel view of campaign impact on pipeline. The post ABM ROI Series: The Value in Running a Cohort Analysis appeared first on Triblio. MORE
Judging by the number of saved reports we have in Salesforce, there are seemingly limitless amounts of analysis that you can do with the data. If that sounds familiar to you, you don’t need my help with marketing attribution analysis. Cross-channel attribution analysis. Cross-channel analysis with marketing attribution data is one of the most basic, yet powerful analyses. I find it’s best to start your analysis with a question. MORE
Among other things, we’ll take a basic look at conducting a lead generation analysis, to help you optimize your lead generation process, campaigns and programs. Begin with an analysis of the deals that have closed. Tweet When you think of the word optimization, you might think of writing keyword-stuffed blog posts for search engine optimization or running split tests for landing page optimization. But, in reality, any marketing process can be optimized. Including lead generation. MORE
This post was expanded for 2019 to include more info for smarter competitive website analysis! That’s why we recommend starting with competitor website analysis. Although there are many other competitive analysis strategies, in this article we’re going to focus on these ten ways to perform competitive website analysis. How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison). What Should I Look for in a Competitive Website Analysis? MORE
For brands, the growth of online activity has seen competitor analysis methods , metrics and tools blossom. There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking. General Competitor Analysis Tools. SEO and Keyword Analysis Tools. SEMRush – Analysis shows a range of metrics around keywords, paid search, and rankings. MORE
Importance of Analysis. The Right Tools for the Analysis Job. You can also leverage premium tools like Pardot , Marketo and HubSpot to help capture a more in-depth breakdown and analysis. The post Part 2: How Do Your B2B Data Analysis Practices Measure Up? MORE
Textual data are everywhere; social media posts, keywords, URLs, page titles and more. They also come with a lot of numbers that describe them. How we can extract meaning from text data on a large scale? What techniques can we use to quickly figure out important topics, users, or maybe products, in a set of textual data?This This is a tutorial that uses data science techniques to solve these questions. Marketing MORE
Content gap analysis is an important part of any content strategy. While there’s no shortage of theories and templates for performing an analysis, there's a scarcity of good examples from which to learn. MORE
You’re not going to get where you’re going without the analysis at some point. Marketing Research and Analysis analysis b2b marketing research Too many business people jump right into tactics when it comes to marketing. They think that all they need to do is get the word out about a product or service and people will buy. Build it and they will come! But this is why a lot of marketing – and a lot of businesses – fail. MORE
One of the first things you will want to do at the beginning of a link building project is conduct an analysis of your niche – so we will start there. Competitor Analysis. Although niche analysis is a rather basic link building technique, it can provide you with a wealth of information to help you be more successful, particularly when launching a fresh campaign. The post Link building basics: Niche analysis appeared first on Biznology. MORE
Before we get to know what is a SWOT Analysis Technique, How to use swot analysis effectively in your personal and professional life, let me pen down a short story for you. First, let’s talk about “What is SWOT Analysis?” MORE
The post Conducting Competitive Content Analysis With MarketMuse and SimilarWeb appeared first on MarketMuse. Content Analysis MORE
Marketing analysis. Specifically: marketing funnel analysis. The Marketing Analysis Process. I created the following graphics for a talk on marketing analysis I gave at Grand Central Tech last year. Look at the results of your funnel analysis. MORE
The much-evolved fruits of that effort were released today as the Marketing Foundations Analysis Tool , a fully automated system that asks users a series of questions about their current systems, marketing programs, and company background, and returns recommendations for system changes and how to manage the transition. The Analysis Tool asks about: - nine types of marketing programs , ranging from customer profiling to real time interactions to loyalty programs to marketing measurement. MORE
Why competitive analysis? We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way. But first of all, what is a competitor analysis? Step 5: Deep diving into content analysis. MORE
Analysis Related Topics Brandwatch Marketing
NOVEMBER 20, 2018
Social media analysis showed that, though the conversation about iced green tea was dominated by Panera and Starbucks, customers of neither were talking about a mango flavor. This analysis coincided with JetBlue being named one of the top frequent-flyer programs by J.D.
Act-On
SEPTEMBER 20, 2017
In this Rethink Podcast interview, Amit Bendov, CEO of Gong, describes how to use sales call analysis to improve sales, marketing and more. Reports & Analytics analysis data analysis improve sales marketing analysis sales call analysis
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Webbiquity
SEPTEMBER 14, 2017
Cohort analysis, often overlooked, is proven to yield insightful information and actionable advice to improve conversion rates, engagement and revenue. Here are seven ways cohort analysis can optimize company performance and results: Effects of Unique Behaviors. For example, the online gaming industry is remarkably known for seamless user experiences, and cohort analysis allows you to improve your UX model. Cohort analysis lets you compare apples to apples.
RockContent
AUGUST 20, 2020
By the end of this article, you’ll understand how to do competitive analysis and develop action plans to help your company stand out as an authentic content producer that delivers value to its audience. In this analysis, SEMrush becomes very useful again.
Advertiser: ZoomInfo
This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.
DivvyHQ
SEPTEMBER 2, 2020
New content analysis platforms are being introduced regularly that can provide deep insights on your audience, help you find gaps in your content, and improve your content quality.
|
Modern Marketing
APRIL 25, 2014
Check out how “Modern Mark” and his team are managing the analysis process along the organizational Journey to Modern Marketing here : Looking for more sensible ways to make sense of all your insights? Download our new Analysis Guide , a how-to guide to creating a logical reporting and analysis strategy that can be adapted for your organization!
Datafusion Solutions
AUGUST 15, 2020
Before we get to know what is a SWOT Analysis Technique, How to use swot analysis effectively in your personal and professional life, let me pen down a short story for you. First, let’s talk about “What is SWOT Analysis?”
Single Grain
AUGUST 1, 2019
This post was expanded for 2019 to include more info for smarter competitive website analysis! That’s why we recommend starting with competitor website analysis. Although there are many other competitive analysis strategies, in this article we’re going to focus on these ten ways to perform competitive website analysis. How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison). What Should I Look for in a Competitive Website Analysis?
Brandwatch CX
FEBRUARY 5, 2019
For brands, the growth of online activity has seen competitor analysis methods , metrics and tools blossom. There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking. General Competitor Analysis Tools. SEO and Keyword Analysis Tools. SEMRush – Analysis shows a range of metrics around keywords, paid search, and rankings.
Advertiser: ZoomInfo
Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.
|
Biznology
MAY 16, 2014
One of the first things you will want to do at the beginning of a link building project is conduct an analysis of your niche – so we will start there. Competitor Analysis. Although niche analysis is a rather basic link building technique, it can provide you with a wealth of information to help you be more successful, particularly when launching a fresh campaign. The post Link building basics: Niche analysis appeared first on Biznology.
Marketing Insider Group
APRIL 30, 2019
The post 4-Step Lead Generation Analysis To Optimize Sales Conversion appeared first on Marketing Insider Group. When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization. But, in reality, any marketing process can be optimized from demand generation, account-based marketing and, lead generation. I’ll review the basics of reviewing your demand generation funnel.
Act-On
APRIL 24, 2017
Using a little competitive analysis can help you winnow down the list of which tactics to try. Content Marketing Marketing Strategy Reports & Analytics analysis competitive analysis content marketing marketing analysis“Business is competitive.” No kidding, right? And so is marketing. Content marketing, in particular, is ferociously competitive. Just consider the graphic below. It shows how many pieces of content are created every minute of every single day.
BuzzSumo
JUNE 10, 2019
By conducting an online content analysis or a content audit, we’re not just trying to create new posts—we’re retroactively making old posts even better. What Is a Content Audit in Online Content Analysis? These three categories each need to be addressed through a thorough online content analysis – or content audit. They may have room for improvement, but they’re not the main focus of this kind of widespread content analysis.
Single Grain
AUGUST 1, 2019
This post was expanded for 2019 to include more info for smarter competitive website analysis! That’s why we recommend starting with competitor website analysis. Although there are many other competitive analysis strategies, in this article we’re going to focus on these ten ways to perform competitive website analysis. How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison). What Should I Look for in a Competitive Website Analysis?
Method and Metric
DECEMBER 4, 2019
Why competitive analysis? We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way. But first of all, what is a competitor analysis? Step 5: Deep diving into content analysis.
Sharpspring
FEBRUARY 25, 2020
This is why properly conducting competitive analysis in marketing is so important. Laying Down the Competitor Analysis Framework. Conducting competitive analysis goes far beyond simply running a quick Google search for your competition. While the process is straightforward and simple enough, you need to lay down the competitor analysis framework before diving in. Price is a major element in the competitor analysis framework. Wrapping Up Competitor Analysis.
Savanta
NOVEMBER 14, 2016
Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute. As such, Correspondence Analysis would flag that attribute 10 is a key defining feature of brand M, but is probably just noise for brand N. Which attributes most closely define your brand?
SEMrush
FEBRUARY 6, 2019
Textual data are everywhere; social media posts, keywords, URLs, page titles and more. They also come with a lot of numbers that describe them. How we can extract meaning from text data on a large scale? What techniques can we use to quickly figure out important topics, users, or maybe products, in a set of textual data?This This is a tutorial that uses data science techniques to solve these questions. Marketing
Triblio
AUGUST 14, 2020
To distill these considerations, we suggest running a cohort analysis for each campaign. Rather, a cohort analysis offers a holistic, cross-channel view of campaign impact on pipeline. The post ABM ROI Series: The Value in Running a Cohort Analysis appeared first on Triblio.
DivvyHQ
APRIL 27, 2020
Getting answers to questions like these is why a website content analysis is vital in content marketing. Content Analytics Content Management Content Marketing Content Planning Content Strategy Tips & How-Tos accuracy action plan analysis analytics audience audit content content audit data engagement gap analysis goals governance insights keywords maintenance objectives opportunities organic performance purpose search engine optimization SEO target audience topic traffic website
Customer Experience Matrix
SEPTEMBER 2, 2014
The much-evolved fruits of that effort were released today as the Marketing Foundations Analysis Tool , a fully automated system that asks users a series of questions about their current systems, marketing programs, and company background, and returns recommendations for system changes and how to manage the transition. The Analysis Tool asks about: - nine types of marketing programs , ranging from customer profiling to real time interactions to loyalty programs to marketing measurement.
MarketMuse
JULY 8, 2020
The post Conducting Competitive Content Analysis With MarketMuse and SimilarWeb appeared first on MarketMuse. Content Analysis
KoMarketing Associates
JANUARY 31, 2017
Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. Buzzsumo provides three functions important to competitive analysis, specific to brand visibility and content marketing.
bizible
JANUARY 11, 2017
Judging by the number of saved reports we have in Salesforce, there are seemingly limitless amounts of analysis that you can do with the data. If that sounds familiar to you, you don’t need my help with marketing attribution analysis. Cross-channel attribution analysis. Cross-channel analysis with marketing attribution data is one of the most basic, yet powerful analyses. I find it’s best to start your analysis with a question.
MarketMuse
NOVEMBER 27, 2018
Content gap analysis is an important part of any content strategy. While there’s no shortage of theories and templates for performing an analysis, there's a scarcity of good examples from which to learn.
seo.co
MARCH 3, 2020
What Is Link Profile Analysis? Fortunately, there’s an approach that can help you track everything you need to build links effectively, and it’s not especially hard to learn: link profile analysis. What Is Link Profile Analysis? Link profile analysis, then, is the art of studying and evaluating this link profile. You can also use link profile analysis as a means of competitive analysis. Table of Contents. Where to Analyze Your Link Profile. +
Content Science Review
APRIL 23, 2020
Get easy-to-follow steps to kick-start your content analysis, and important insights for along the way. Article
B2B Lead Generation
NOVEMBER 5, 2012
Among other things, we’ll take a basic look at conducting a lead generation analysis, to help you optimize your lead generation process, campaigns and programs. Begin with an analysis of the deals that have closed. Tweet When you think of the word optimization, you might think of writing keyword-stuffed blog posts for search engine optimization or running split tests for landing page optimization. But, in reality, any marketing process can be optimized. Including lead generation.
Hootsuite
FEBRUARY 5, 2020
Start with a social media competitive analysis. This guide will teach you how to conduct your own, but first… Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead.
Ladder.io
SEPTEMBER 21, 2018
Marketing analysis. Specifically: marketing funnel analysis. The Marketing Analysis Process. I created the following graphics for a talk on marketing analysis I gave at Grand Central Tech last year. Look at the results of your funnel analysis.
Brandwatch Marketing
OCTOBER 30, 2018
The best way to do that is through image analysis. How to translate a visual language using image analysis. Image analysis uses computer vision to allow you to pick out components of a photograph or image that are important to you.
Launch Marketing
SEPTEMBER 16, 2020
Importance of Analysis. The Right Tools for the Analysis Job. You can also leverage premium tools like Pardot , Marketo and HubSpot to help capture a more in-depth breakdown and analysis. The post Part 2: How Do Your B2B Data Analysis Practices Measure Up?
B2B Marketing Traction
MARCH 20, 2015
You’re not going to get where you’re going without the analysis at some point. Marketing Research and Analysis analysis b2b marketing research Too many business people jump right into tactics when it comes to marketing. They think that all they need to do is get the word out about a product or service and people will buy. Build it and they will come! But this is why a lot of marketing – and a lot of businesses – fail.
Marketing Insider Group
JANUARY 12, 2016
Customer journey analysis is set to become one of the top methods marketers use to improve conversion rates, according to the latest Conversion Rate Optimization report released from Econsultancy and RedEye. Rise of Customer Journey Analysis 63% of the 900 surveyed digital marketers and e-commerce professionals have rated customer journey analysis as the most valuable […].
Customer Experience Matrix
AUGUST 25, 2016
and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). abm result measurement abm software abm vendor guide abm vendor reviews abm vendors account based marketing b2b marketing marketing analysis marketing performance measurement raab guide
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