Competitive Analysis is Customer Analysis

Brandwatch Marketing

Social media analysis showed that, though the conversation about iced green tea was dominated by Panera and Starbucks, customers of neither were talking about a mango flavor. This analysis coincided with JetBlue being named one of the top frequent-flyer programs by J.D. Insight management is about using competitive analysis intelligently. New Coke came about through competitive analysis.

The Complete Guide to (Effective) Customer Analysis

SEMrush

Effective customer analysis is key to building a high-performing marketing strategy. In this guide, we’ll take you through how to do it step-by-step. Market Research

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8 Content Analysis Tools to Inspect & Improve Your Content Performance

DivvyHQ

Here are 8 content analysis tools you should consider. Content Analytics Content Marketing Toolbox ahrefs analysis analytics atomic reach content content audit data format Google Analytics google search console grammarly marketing search engine optimization semrush SEO strategy topics yoast

How to Perform a Competitor Analysis

Visitor Queue

The post How to Perform a Competitor Analysis appeared first on Visitor Queue Blog | Identify Website Traffic. Business Strategy Marketing B2B Marketing competitor analysisEveryone has been told this before “stay one step ahead of your competition”.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How to Increase the Effectiveness of your Business’ Blog with Content Analysis

DivvyHQ

Enter the blog content analysis. It would not be an overstatement to say that attention is our new currency. But getting attention, at least in the form of website traffic, either requires advertising or organic methods (a.k.a. content).

Backlink Analysis: Getting the Most Out of Link Building

MarketMuse

Backlink analysis identifies issues that may impact your site’s search rankings and also reveal additional high-quality linking opportunities. Link Building

How to Perform an In-Depth Content Gap Analysis

Marketing Insider Group

The answer is simple: conduct a content gap analysis. In short, this analysis will help you find gaps in your content marketing strategy and show you exactly how to fill them. Competitor analysis involves identifying what topics and which types of content are missing from your website.

How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

What kind of grocery shopper are you? Do you take your time, comb every aisle, look at every option and add to your cart whatever looks good in the moment?

How to Do a Competitive Content Marketing Analysis

Content Marketing Institute

Continue reading → The post How to Do a Competitive Content Marketing Analysis appeared first on Content Marketing Institute. If your content is to be unique, it must be differentiated from your competitors’ content.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Why Manufacturers Should Do a Competitive Analysis

Industrial Marketer

A competitive analysis can be a great opportunity to focus the company on a key aspect of the business. Read more » The post Why Manufacturers Should Do a Competitive Analysis appeared first on Industrial Marketer. Strategy competitive analysis manufacturing

Appraising Real Estate Content Consumption [Analysis]

Marketing Insider Group

According to data from Realtor.com, and analysis from Norada , median listing prices are up 12.4% The post Appraising Real Estate Content Consumption [Analysis] appeared first on Marketing Insider Group. Can you remember the last time you worked in your office?

Brand mapping – Correspondence Analysis explained

Savanta

Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute. As such, Correspondence Analysis would flag that attribute 10 is a key defining feature of brand M, but is probably just noise for brand N. Which attributes most closely define your brand?

CRM Implementations Cost An Estimated $4.6 billion Annually, New Analysis Says

Zoominfo

billion doing so, according to new analysis from ZoomInfo. market share in the CRM industry, according to prior analysis from Gartner.

A Likert Scale: Definition, Examples, and Analysis

Altitude Branding

DATA AND ANALYSIS FROM A LIKERT SCALE. In survey analysis in numerous applied fields, the usefulness of treating ordinal data as interval data is still controversial. If a discrepancy exists at the population level, each analysis has an equal chance of detecting it.

Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Enter, sentiment analysis. What is sentiment analysis? Sentiment analysis is the process of gauging the attitudes, opinions, and emotions an audience expresses about a brand, product, or a specific topic. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. You can still perform sentiment analysis by manually monitoring customer feedback. Why is sentiment analysis important? Automated sentiment analysis.

4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide]

Oracle

Check out how “Modern Mark” and his team are managing the analysis process along the organizational Journey to Modern Marketing here : Looking for more sensible ways to make sense of all your insights? Download our new Analysis Guide , a how-to guide to creating a logical reporting and analysis strategy that can be adapted for your organization!

Competitive Analysis in Content Marketing: Beating Them at Every Turn

DivvyHQ

Content Analytics Content Marketing Content Strategy Tips & How-Tos analytics automation competitive analysis content data differentiation gaps intelligence keyword research marketing segmentation semrush strategy weaknessesEver wonder why James Bond always comes out on top?

Market Analysis Done in Under 60 Minutes

SEMrush

Read this quick guide to uncover how to run a preliminary market analysis to evaluate new markets and understand if you need to invest in further research and a go-to-market strategy.

9 Tools for Easy Competitive Website Analysis

Single Grain

This post was expanded for 2019 to include more info for smarter competitive website analysis! That’s why we recommend starting with competitor website analysis. Although there are many other competitive analysis strategies, in this article we’re going to focus on these ten ways to perform competitive website analysis. How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison). What Should I Look for in a Competitive Website Analysis?

How to Conduct a Market Opportunity Analysis

Hubspot

That’s where market opportunity analysis comes in. Market opportunity analysis can help you narrow down your options to the ones with the greatest potential. Who should conduct a market opportunity analysis? Here are five important benefits you’ll get from market analysis.

Link building basics: Niche analysis

Biznology

One of the first things you will want to do at the beginning of a link building project is conduct an analysis of your niche – so we will start there. Competitor Analysis. Although niche analysis is a rather basic link building technique, it can provide you with a wealth of information to help you be more successful, particularly when launching a fresh campaign. The post Link building basics: Niche analysis appeared first on Biznology.

SaaS Reporting Guide: Cohort Analysis, Sales Metrics, CAC & More

Roketto

So your SaaS company is doing really well, hey? Are you 100% sure about that, or is that just your gut feeling? Featured SaaS Marketing

Content Inventory Analysis: 3 Decision-Making Metrics

MarketMuse

The post Content Inventory Analysis: 3 Decision-Making Metrics appeared first on MarketMuse. Tackle content opportunities confidently using these metrics that offer a reasonable expectation of success. Content Inventory

SEO Competitor Analysis: A Step-By-Step Guide

Conductor

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. What Is SEO Competitor Analysis? The first step in a competitive SEO analysis is to learn who your competitors are.

The Best Competitor Analysis Tools

Brandwatch CX

For brands, the growth of online activity has seen competitor analysis methods , metrics and tools blossom. There is now no shortage of competitor analysis tools on the market, and each can offer insights relevant to its own particular niche and contribute to competitive benchmarking. General Competitor Analysis Tools. SEO and Keyword Analysis Tools. SEMRush – Analysis shows a range of metrics around keywords, paid search, and rankings.

Factors to Consider When Conducting Competitive Analysis

Sharpspring

This is why properly conducting competitive analysis in marketing is so important. Laying Down the Competitor Analysis Framework. Conducting competitive analysis goes far beyond simply running a quick Google search for your competition. Wrapping Up Competitor Analysis.

What B2B Retailers Are Asking For This Holiday Season [ANALYSIS]

Marketing Insider Group

However, this isn’t an analysis of the B2C Retail audience, which is why Store Management is tucked neatly in the middle of the list at number 4. The post What B2B Retailers Are Asking For This Holiday Season [ANALYSIS] appeared first on Marketing Insider Group. Black Friday.

Top 10 Data Analysis Tools for B2B Marketing

Oktopost

An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . So before diving into which data analysis tools are best, it’s worth it to have a brief refresher on what they are precisely.

Why domain-level “intent” can mislead the buyer journey analysis

ClickZ

The current state of domain-level intent analysis and lead qualification. The post Why domain-level “intent” can mislead the buyer journey analysis appeared first on ClickZ. 30-second summary: Relying solely on domain-level intent is potentially a flawed method.

How to Conduct a Win/Loss Analysis in B2B Sales

Zoominfo

A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. Continue reading to learn how you can incorporate sales win/loss analysis into your business strategy. Step 2: Develop your win/loss analysis questions.

The Ultimate 2021 Guide to a Competitive Content Analysis (+ Template)

SEMrush

Explore how to do a competitive content analysis step-by-step in 2021. Find out how to use it to identify your own content strengths and areas for improvement. Content Marketing

How To Do a Competitive Analysis with Semrush (Including Template)

SEMrush

Competitive analysis (also known as competitor analysis) is the act of identifying and evaluating your competitor’s strengths and weaknesses and their marketing strategies.

How To Do a Competitive Analysis with Semrush (Including Template)

SEMrush

Competitive analysis (also known as competitor analysis) is the act of identifying and evaluating your competitor’s strengths and weaknesses and their marketing strategies.

Brand mapping – Correspondence Analysis explained

Savanta

Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute. As such, Correspondence Analysis would flag that attribute 10 is a key defining feature of brand M, but is probably just noise for brand N. Which attributes most closely define your brand?

10 Tools to Easily Perform Competitive Website Analysis

Single Grain

This post was expanded for 2019 to include more info for smarter competitive website analysis! That’s why we recommend starting with competitor website analysis. Although there are many other competitive analysis strategies, in this article we’re going to focus on these ten ways to perform competitive website analysis. How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison). What Should I Look for in a Competitive Website Analysis?