Improve Sales, Marketing, SEO and more with Sales Call Analysis

Act-On

In this Rethink Podcast interview, Amit Bendov, CEO of Gong, describes how to use sales call analysis to improve sales, marketing and more. Reports & Analytics analysis data analysis improve sales marketing analysis sales call analysis

Competitive Analysis is Customer Analysis

Brandwatch Marketing

Social media analysis showed that, though the conversation about iced green tea was dominated by Panera and Starbucks, customers of neither were talking about a mango flavor. This analysis coincided with JetBlue being named one of the top frequent-flyer programs by J.D.

Need an Edge? Do A Content Marketing Competitive Analysis

Act-On

Using a little competitive analysis can help you winnow down the list of which tactics to try. Content Marketing Marketing Strategy Reports & Analytics analysis competitive analysis content marketing marketing analysis“Business is competitive.” No kidding, right?

4-Step Lead Generation Analysis To Optimize Sales Conversion

Marketing Insider Group

The post 4-Step Lead Generation Analysis To Optimize Sales Conversion appeared first on Marketing Insider Group. When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization.

How B2B Marketing is Changing in 2018

data from disparate tools for analysis remains a. Other Challenges Marketing Challenges 10 Analysis Given that the three top cited priority areas were. Analysis As with the top priorities and challenges, the. Analysis The symmetry in both current practices and.

9 Tools for Easy Competitive Website Analysis

Single Grain

This post was expanded for 2019 to include more info for smarter competitive website analysis! That’s why we recommend starting with competitor website analysis. How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison). UPDATED!

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better).

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Brand mapping – Correspondence Analysis explained

Savanta

Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute.

10 Tools to Easily Perform Competitive Website Analysis

Single Grain

This post was expanded for 2019 to include more info for smarter competitive website analysis! That’s why we recommend starting with competitor website analysis. How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison). UPDATED!

SEO Content Analysis Tool Review

MarketMuse

A look at a dozen SEO content analysis tools and what they have to do with content. The post SEO Content Analysis Tool Review appeared first on MarketMuse. Content Strategy Tools

Paradigm of Strategic Value-Based Discounting for the B2B Industry

accurate analysis to ensure profits are maximized. Paradigm of Strategic Value-Based. Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com Discounting to attract new customers has been. a strategy for both salespeople and marketers.

Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis.

Overcoming End-of-Year Analysis Paralysis for Content Marketers

DivvyHQ

Here are some tips to help you avoid end-of-year analysis paralysis and prep your content marketing team for 2020. . Content Analytics analysis analytics bias content data goals marketing objectives paralysis planning platform

Seven Ways Cohort Analysis Can Optimize Company Performance and Results

Webbiquity

Cohort analysis, often overlooked, is proven to yield insightful information and actionable advice to improve conversion rates, engagement and revenue. Here are seven ways cohort analysis can optimize company performance and results: Effects of Unique Behaviors. For example, the online gaming industry is remarkably known for seamless user experiences, and cohort analysis allows you to improve your UX model. Cohort analysis lets you compare apples to apples.

Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems

Customer Experience Matrix

From there, it''s fairly easy to specify the system capabilities required to run each program, to aggregate these into a consolidated set of requirements, and to compare the requirements with existing capabilities for a gap analysis.

Link building basics: Niche analysis

Biznology

One of the first things you will want to do at the beginning of a link building project is conduct an analysis of your niche – so we will start there. Competitor Analysis. The post Link building basics: Niche analysis appeared first on Biznology.

How to Use BuzzSumo for Online Content Analysis of Industry Headlines

BuzzSumo

This is where online content analysis becomes essential for creating winning headlines. 5 Steps to Using BuzzSumo for Effective Online Content Analysis of Headlines in Your Industry. The anatomy of successful online content is deceptively simple.

10 SEO & Content Audit Tools for Easy Content Analysis

DivvyHQ

In contrast to other content audit tools, Woopra provides robust, real-time, visitor-level analysis. If you want your company to succeed, you should use audit tools for content analysis on a regular basis.

Content Gap Analysis Examples

MarketMuse

Content gap analysis is an important part of any content strategy. While there’s no shortage of theories and templates for performing an analysis, there's a scarcity of good examples from which to learn.

What Is Involved in a Market Segmentation Analysis?

Reachforce

Are you aware that personalization is the key to connecting with and converting prospects into customers?

Content Gap Analysis Examples

MarketMuse

Content gap analysis is an important part of any content strategy. While there’s no shortage of theories and templates for performing an analysis, there’s a scarcity of good examples from which to learn. The post Content Gap Analysis Examples appeared first on MarketMuse.

A Content Marketer’s Guide to SWOT Analysis

DivvyHQ

Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. SWOT Analysis Revisited. In a SWOT analysis, you’re identifying both internal S trengths and W eaknesses, and external O pportunities and T hreats.

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Guide to Content Gap Analysis

MarketMuse

Discover what you may be missing when conducting content gap analysis, why automation will make your life easier, and how to save significant time on your next gap analysis. The post Guide to Content Gap Analysis appeared first on MarketMuse.

ABM Vendor Guide: Differentiators for Result Analysis

Customer Experience Matrix

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). abm result measurement abm software abm vendor guide abm vendor reviews abm vendors account based marketing b2b marketing marketing analysis marketing performance measurement raab guide

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4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide]

Modern Marketing

Check out how “Modern Mark” and his team are managing the analysis process along the organizational Journey to Modern Marketing here : Looking for more sensible ways to make sense of all your insights?

Text Analysis for Online Marketers

SEMrush

Textual data are everywhere; social media posts, keywords, URLs, page titles and more. They also come with a lot of numbers that describe them. How we can extract meaning from text data on a large scale?

Improve Conversion Rates With Customer Journey Analysis

Marketing Insider Group

Customer journey analysis is set to become one of the top methods marketers use to improve conversion rates, according to the latest Conversion Rate Optimization report released from Econsultancy and RedEye.

Purposeful Marketing Method: Conducting Customer List Analysis

ATAK Interactive

The post Purposeful Marketing Method: Conducting Customer List Analysis appeared first on ATAK Interactive. Many companies get lost with data and for good reason.

Brand mapping – Correspondence Analysis explained

Savanta

Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute. As such, Correspondence Analysis would flag that attribute 10 is a key defining feature of brand M, but is probably just noise for brand N. Which attributes most closely define your brand?

Don’t Put B2B Marketing Tactics before Strategic Analysis

B2B Marketing Traction

You’re not going to get where you’re going without the analysis at some point. Marketing Research and Analysis analysis b2b marketing research Too many business people jump right into tactics when it comes to marketing.

Using Regression Analysis in market research

Savanta

So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis looks for relationships between these variables.

8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. Buzzsumo provides three functions important to competitive analysis, specific to brand visibility and content marketing.

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Here are some of the ways a competitive analysis can help your B2B marketing. A thorough competitive analysis will give you answers to these questions and help you form your marketing strategy and tactics. Contact New Incite today to start your competitive analysis and marketing plan.

Social Media CTAs: What We Learned from an Analysis of 10 B2B Companies

KoMarketing Associates

At the end of our analysis, we found that it’s basically an even split – about half of all B2B social posts have a call-to-action. Everyone wants more results from social media. You probably do, too. So, how do we get there? Usually, we’ll post to our social media accounts more often.

Decipher Your Audience’s Visual Language with Image Analysis

Brandwatch Marketing

The best way to do that is through image analysis. How to translate a visual language using image analysis. Image analysis uses computer vision to allow you to pick out components of a photograph or image that are important to you.

Purposeful Marketing Method: Conducting Customer List Analysis

ATAK Interactive

The post Purposeful Marketing Method: Conducting Customer List Analysis appeared first on ATAK Interactive. Many companies get lost with data and for good reason. First, there are thousands of metrics a company can track and only a few of them actually matter, despite what vendors with outside interests may believe. For companies trying to get a grasp of their data setup, the Customer List is the gateway into beginning to understand their current data landscape.

Marketing Analysis For Growth: A Step-By-Step Guide

Ladder.io

Marketing analysis. Specifically: marketing funnel analysis. The Marketing Analysis Process. I created the following graphics for a talk on marketing analysis I gave at Grand Central Tech last year. Look at the results of your funnel analysis.