Need an Edge? Do A Content Marketing Competitive Analysis
APRIL 24, 2017
Using a little competitive analysis can help you winnow down the list of which tactics to try. Content Marketing Marketing Strategy Reports & Analytics analysis competitive analysis content marketing marketing analysis“Business is competitive.” No kidding, right?
Brand mapping – Correspondence Analysis explained
The B2B Research Blog
NOVEMBER 14, 2016
Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute.
Why Semantic Analysis trumps Sentiment Analysis
Buzz Marketing for Technology
MAY 4, 2011
But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis.
Using Regression Analysis in market research
The B2B Research Blog
AUGUST 22, 2016
So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis looks for relationships between these variables.
6 Ways Competitive Analysis Benefits Your B2B Marketing
B2B Marketing Traction
OCTOBER 28, 2014
Here are some of the ways a competitive analysis can help your B2B marketing. A thorough competitive analysis will give you answers to these questions and help you form your marketing strategy and tactics. Contact New Incite today to start your competitive analysis and marketing plan.
3 Levels of Data Analysis to Revitalize Your Automated Email Programs in 2016
JANUARY 5, 2016
Categorical analysis. These broad categories are perfect for this first stage analysis. Programmatical analysis. Next up is the program level analysis. Individual email analysis.
4 Ways Data Cleansing Will Enhance Data Analysis
JANUARY 25, 2016
It’s a vital practice among all businesses and can considerably enhance the effectiveness of data analysis, thus increasing the success of your marketing campaign.
4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide]
APRIL 25, 2014
Check out how “Modern Mark” and his team are managing the analysis process along the organizational Journey to Modern Marketing here : Looking for more sensible ways to make sense of all your insights?
Here’s An Industry Analysis Of The Most Effective B2B Marketing Channels
OCTOBER 23, 2015
Rounding out our industry analysis is the health and pharmacuetical industry. We recently published the 2015 State of Pipeline Marketing report and shared our findings on how pipeline marketers track and grow demand. It was a lot of data to share.
Analysis: Marketing Conferences are Better Than Ice Cream
JANUARY 18, 2017
Some days instead of writing about marketing I want to write about ice cream. Today is one of those days. I’ve been sitting at my desk daydreaming about Mint Chocolate Chip.
8 Essential Resources for Competitive Analysis in B2B Online Marketing
JANUARY 31, 2017
Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. Buzzsumo provides three functions important to competitive analysis, specific to brand visibility and content marketing.
How to Run a Competitor Analysis [Free Guide]
NOVEMBER 18, 2016
When was the last time you performed a competitor analysis for your brand? Too often, a competitor analysis is reserved for the early days of a company or the launch of a new product.
How To Perform Actionable Win Rate Analysis With Marketing Attribution
MAY 2, 2016
This post will cover how to use marketing attribution data to perform accurate and comprehensive win rate analysis that you can take action on. And because it’s a centralized source of data , marketing attribution ensures that cross-channel or cross-campaign analysis (e.g.
Why conducting a competitor analysis can give your content strategy a competitive edge
APRIL 7, 2016
To keep your customers close, look closely at your competitors. Content Strategy
Should Marketers Use Pop-Up Forms? A Comprehensive Analysis
OCTOBER 11, 2016
As inbound marketers, we care about creating lovable experiences for our website visitors -- but we also want to generate as many leads as we can for our sales teams. Most of the time we can do both without any problem. But when it comes to pop-up forms, conflict does emerge.
Improve Conversion Rates With Customer Journey Analysis
B2B Marketing Insider
JANUARY 12, 2016
Customer journey analysis is set to become one of the top methods marketers use to improve conversion rates, according to the latest Conversion Rate Optimization report released from Econsultancy and RedEye.
5 Questions Predictive Analysis Can Answer About Your Online Lead Generation
OCTOBER 23, 2015
Predictive analytics is a special kind of statistical analysis that is afforded by the advent of big data and data analytics.
Link building basics: Niche analysis
MAY 16, 2014
One of the first things you will want to do at the beginning of a link building project is conduct an analysis of your niche – so we will start there. Competitor Analysis. The post Link building basics: Niche analysis appeared first on Biznology.
How to Do Competitive Analysis in a Crowded Industry
B2B Marketing Traction
NOVEMBER 19, 2014
But you can also do an easier and more cost-effective online search to see which competitors come up at the top of the search results and focus your analysis on them.
6 Ways to Make Your Data Analysis More Reliable
JUNE 10, 2016
This has led to a scrambling among business owners to improve their own data collection and analysis. In recent years, big data has exploded, and big data analytics are now more accessible and of higher quality than ever before.
If you do just one analysis for your business…
grow - Practical Marketing Solutions
MAY 15, 2012
In this day of digital marketing, social media, and mobile, a simple sales funnel analysis may seem passé. But I guarantee that if you do the analysis and ask the right questions, you’ll find ways to improve all those aspects of your marketing … and more.
Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems
Customer Experience Matrix
SEPTEMBER 2, 2014
From there, it''s fairly easy to specify the system capabilities required to run each program, to aggregate these into a consolidated set of requirements, and to compare the requirements with existing capabilities for a gap analysis.
How to Use Excel to Run a Blog Content Analysis
JULY 15, 2015
How to Use Excel to Run a Blog Content Analysis. Before you begin your analysis, you'll need to start by cleaning up the data. Now that your data is clean, you can begin your analysis. What other content analysis questions do you have?
Drive More Revenue With Content Marketing With Form URL Analysis
MAY 12, 2016
When we did this analysis to better understand our marketing efforts, we found that a few of the reports that we published (e.g. A Win Rate by Form URL report allows you to do granular analysis and make detailed, influential types of insights.
Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool
JANUARY 6, 2016
Google Analytics is one powerful — and free — website analysis tool that can help you better understand your current and potential customers. It’s easy to see why Google Analytics is one of the most popular website analysis tools — it’s easy to use.
Analysis: The Force is Not Strong in Star Wars' Marketing Automation System
DECEMBER 23, 2015
With its record breaking opening last week, it seems like the whole world has seen the new Star Wars movie. But don't worry, this post will not include any movie spoilers.
SWOT Analysis: Is Instagram Right for Your Media Brand?
NOVEMBER 10, 2015
If you’re on the fence about whether to take the jump and develop an Instagram presence, the following SWOT analysis will help. Seemingly out of nowhere, Instagram took the world by storm and became a social media hub for hundreds of millions of people.
Optimizing the Lead: 4-step lead generation analysis
B2B Lead Generation Blog
NOVEMBER 5, 2012
Among other things, we’ll take a basic look at conducting a lead generation analysis, to help you optimize your lead generation process, campaigns and programs. Begin with an analysis of the deals that have closed. Tweet When you think of the word optimization, you might think of writing keyword-stuffed blog posts for search engine optimization or running split tests for landing page optimization. But, in reality, any marketing process can be optimized. Including lead generation.
Improve Big Data Analysis with Marketing Automation Software
MARCH 28, 2016
Marketing teams today are often swimming in data, with endless new datasets accumulating daily. It can be a constant struggle to make sense of the numbers and apply them in a way that optimizes lead generation.
What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]
MAY 12, 2016
We began our analysis by selecting three of our most successful content marketing efforts to date. Inbound is no longer something entirely foreign to marketing teams: Globally, three out of four marketers prioritize an inbound approach.
The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images
JULY 20, 2016
When we looked at how these levels varied among viral images, our analysis revealed that there are three ideal combinations of arousal and dominance that accompany highly viral emotions. These days, we’re inundated with digital noise from the moment we wake up.
How to Run a Blog Lead Generation Analysis
JANUARY 19, 2015
Not sure how to run a blog lead analysis? To begin your analysis, pick out your top five best-performing posts and your bottom five worst-performing posts. How to Use Excel for Data Analysis. We have talked a lot about on-page blog content analysis.
CIO challenges in the age of digital transformation: analysis and outlook
NOVEMBER 2, 2016
To say that CIOs didn’t understand the business in the past would be a big exaggeration. However, we can’t ignore that many CIOs weren’t involved in the business enough and looked too much at their role in “making things run”.
6 Key Takeaways From an Analysis of 200+ Popular Pinterest Infographics
OCTOBER 21, 2016
The following is an excerpt from our free resource, How to Create Beautiful Infographics. If you'd like to download the full guide, click here. Chances are, if you’re reading this, you’re creating an infographic to use on social media or a marketing campaign.
For Critical B2B Marketing Insights, Try A Granular Attribution Data Analysis
MARCH 8, 2016
After seeing this data, the more accurate analysis is that Social is typically a top-of-the-funnel channel; however, when it comes to mobile, it is also an effective channel deeper in the funnel.
3 Measurement Points to Help Maximize Your Analysis Strategy
MAY 14, 2014
3 Measurement Points to Help Maximize Your Analysis Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
JULY 22, 2015
The marketing industry has always been obsessed with the quality vs. quantity debate. Should you create more content of a lower quality or less content of a higher quality? In an ideal world, the answer would always be less content of a higher quality.
Which Email Clients Are People Using Most? An Analysis of 13 Billion Email Opens [Infographic]
MARCH 16, 2016
As more and more people use their mobile phones to surf the internet, marketers have had to rethink how and where we create, share, and optimize content on the web -- including email. In the past year or two, we've seen a number of notable changes in the way people check and read their email.
5 Things to Pay Attention to in a B2B Competitive Analysis
AUGUST 25, 2016
When starting a B2B competitive analysis, it can often seem overwhelming. A great place to start on your competitive analysis is with domain authority. Last but not least on the list of competitive analysis is SEO efforts.
Conduct a Content Analysis in 3 Easy Steps
NOVEMBER 16, 2016
When you plan a content analysis that is ongoing, your overall process will be low-touch, and you’ll always have data to report. The post Conduct a Content Analysis in 3 Easy Steps appeared first on Kapost Content Marketing Blog.