Improve Sales, Marketing, SEO and more with Sales Call Analysis

Act-On

In this Rethink Podcast interview, Amit Bendov, CEO of Gong, describes how to use sales call analysis to improve sales, marketing and more. Reports & Analytics analysis data analysis improve sales marketing analysis sales call analysis

Competitive Analysis is Customer Analysis

Brandwatch Marketing

Social media analysis showed that, though the conversation about iced green tea was dominated by Panera and Starbucks, customers of neither were talking about a mango flavor. This analysis coincided with JetBlue being named one of the top frequent-flyer programs by J.D.

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Brand mapping – Correspondence Analysis explained

Savanta

Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute.

Seven Ways Cohort Analysis Can Optimize Company Performance and Results

Webbiquity

Cohort analysis, often overlooked, is proven to yield insightful information and actionable advice to improve conversion rates, engagement and revenue. Here are seven ways cohort analysis can optimize company performance and results: Effects of Unique Behaviors. For example, the online gaming industry is remarkably known for seamless user experiences, and cohort analysis allows you to improve your UX model. Cohort analysis lets you compare apples to apples.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

4-Step Lead Generation Analysis To Optimize Sales Conversion

Marketing Insider Group

The post 4-Step Lead Generation Analysis To Optimize Sales Conversion appeared first on Marketing Insider Group. When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization.

Conducting Competitive Content Analysis With MarketMuse and SimilarWeb

MarketMuse

The post Conducting Competitive Content Analysis With MarketMuse and SimilarWeb appeared first on MarketMuse. Content Analysis

Online Content Analysis 101: How to Do a Content Audit

BuzzSumo

By conducting an online content analysis or a content audit, we’re not just trying to create new posts—we’re retroactively making old posts even better. What Is a Content Audit in Online Content Analysis? Online content analysis goes easy with Buzzsumo’s Content Insights.

Link building basics: Niche analysis

Biznology

One of the first things you will want to do at the beginning of a link building project is conduct an analysis of your niche – so we will start there. Competitor Analysis. The post Link building basics: Niche analysis appeared first on Biznology.

Need an Edge? Do A Content Marketing Competitive Analysis

Act-On

Using a little competitive analysis can help you winnow down the list of which tactics to try. Content Marketing Marketing Strategy Reports & Analytics analysis competitive analysis content marketing marketing analysis“Business is competitive.” No kidding, right?

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How to Conduct a Website Content Analysis to Discover Insights & Opportunities

DivvyHQ

Getting answers to questions like these is why a website content analysis is vital in content marketing. How do you know if your website content is hitting the mark? Is my content outdated? Do we have gaps within our topics?

Factors to Consider When Conducting Competitive Analysis

Sharpspring

This is why properly conducting competitive analysis in marketing is so important. Laying Down the Competitor Analysis Framework. Conducting competitive analysis goes far beyond simply running a quick Google search for your competition. Wrapping Up Competitor Analysis.

10 Tools to Easily Perform Competitive Website Analysis

Single Grain

This post was expanded for 2019 to include more info for smarter competitive website analysis! That’s why we recommend starting with competitor website analysis. How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison). UPDATED!

9 Tools for Easy Competitive Website Analysis

Single Grain

This post was expanded for 2019 to include more info for smarter competitive website analysis! That’s why we recommend starting with competitor website analysis. How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison). UPDATED!

Text Analysis for Online Marketers

SEMrush

Textual data are everywhere; social media posts, keywords, URLs, page titles and more. They also come with a lot of numbers that describe them. How we can extract meaning from text data on a large scale?

Marketing Foundations Analysis Tool: Gap Analysis, Recommendations, and Benchmark for Your Marketing Systems

Customer Experience Matrix

From there, it''s fairly easy to specify the system capabilities required to run each program, to aggregate these into a consolidated set of requirements, and to compare the requirements with existing capabilities for a gap analysis.

How To Start a Content Analysis

Content Science Review

Get easy-to-follow steps to kick-start your content analysis, and important insights for along the way. Article

4 Must Haves To Enhance Your Marketing Analysis Strategy [New Guide]

Modern Marketing

Check out how “Modern Mark” and his team are managing the analysis process along the organizational Journey to Modern Marketing here : Looking for more sensible ways to make sense of all your insights?

The Definitive Guide to Link Profile Analysis

seo.co

What Is Link Profile Analysis? Fortunately, there’s an approach that can help you track everything you need to build links effectively, and it’s not especially hard to learn: link profile analysis. What Is Link Profile Analysis? Table of Contents.

How Watson Content Analytics Can Take Your Content Analysis to the Next Level

DivvyHQ

Content Analytics Content Automation ai analysis analytics artificial intelligence automation content data database ibm machine learning marketing platform social media solution structured system unstructured watson

Getting Started with Marketing Attribution Analysis

bizible

Judging by the number of saved reports we have in Salesforce, there are seemingly limitless amounts of analysis that you can do with the data. If that sounds familiar to you, you don’t need my help with marketing attribution analysis. Cross-channel attribution analysis.

How to Perform a Competitor Analysis to Boost SEO

Method and Metric

Why competitive analysis? We’re going to take you through a step-by-step guide of how to perform a competitor analysis and some of the best tools to use along the way. But first of all, what is a competitor analysis? Step 5: Deep diving into content analysis.

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better).

How to Perform an SEO Competitor Analysis

seo.co

What Is an SEO Competitor Analysis? + Why Perform an SEO Competitor Analysis? SEO Competitor Analysis: What Now? Thankfully, there are plenty of strategies you can use to manage your competition—but everything starts with an SEO competitor analysis. Table of Contents.

A Content Marketer’s Guide to SWOT Analysis

DivvyHQ

Ah, the good-ole SWOT analysis… It brings up fond memories of my college days and my Business Marketing 101 class. SWOT Analysis Revisited. In a SWOT analysis, you’re identifying both internal S trengths and W eaknesses, and external O pportunities and T hreats.

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How to Use BuzzSumo for Online Content Analysis of Industry Headlines

BuzzSumo

This is where online content analysis becomes essential for creating winning headlines. 5 Steps to Using BuzzSumo for Effective Online Content Analysis of Headlines in Your Industry. The anatomy of successful online content is deceptively simple.

Overcoming End-of-Year Analysis Paralysis for Content Marketers

DivvyHQ

Here are some tips to help you avoid end-of-year analysis paralysis and prep your content marketing team for 2020. . Content Analytics analysis analytics bias content data goals marketing objectives paralysis planning platform

Brand mapping – Correspondence Analysis explained

Savanta

Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute. As such, Correspondence Analysis would flag that attribute 10 is a key defining feature of brand M, but is probably just noise for brand N. Which attributes most closely define your brand?

Don’t Put B2B Marketing Tactics before Strategic Analysis

B2B Marketing Traction

You’re not going to get where you’re going without the analysis at some point. Marketing Research and Analysis analysis b2b marketing research Too many business people jump right into tactics when it comes to marketing.

Improve Conversion Rates With Customer Journey Analysis

Marketing Insider Group

Customer journey analysis is set to become one of the top methods marketers use to improve conversion rates, according to the latest Conversion Rate Optimization report released from Econsultancy and RedEye.

Using Regression Analysis in market research

Savanta

So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis looks for relationships between these variables.

SWOT Analysis for Your Business and Content Marketing

ClearVoice

What is SWOT analysis? As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths, Weaknesses, Opportunities, and T hreats. What is SWOT analysis? Preparing for your SWOT analysis. Examples of SWOT analysis.

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How to Conduct a Website Content Analysis to Discover Insights & Opportunities

DivvyHQ

Getting answers to questions like these is why a website content analysis is vital in content marketing. How do you know if your website content is hitting the mark? Is my content outdated? Do we have gaps within our topics?

How to Conduct a Website Content Analysis to Discover Insights & Opportunities

DivvyHQ

Getting answers to questions like these is why a website content analysis is vital in content marketing. How do you know if your website content is hitting the mark? Is my content outdated? Do we have gaps within our topics?

SEO Content Analysis Tool Review

MarketMuse

A look at a dozen SEO content analysis tools and what they have to do with content. The post SEO Content Analysis Tool Review appeared first on MarketMuse. Content Strategy Tools

Competitor analysis: get link building help from your competitors

Biznology

Basic Backlink Analysis. This requires learning how to conduct a backlink analysis. A backlink analysis consists of examining all the different websites linking to your (or your competitor’s) website. Photo credit: RambergMediaImages.