Summary: Centrifuge Systems offers powerful, server-based link analysis and data visualization. Centrifuge Systems offers data visualization software with a specialty in link analysis (that is, finding relationships among entities such as members of a social network). It isn’t the only vendor in the field – a quick search brought up this list of link analysis systems , which itself is not complete. MORE
Completing a competitive content analysis helps you stay one step ahead in your content marketing strategy and use your competitors’ efforts to your advantage. In #content competitive analysis, look at publicly visible markers of popularity and engagement. MORE
But, on the other hand, seeing another vendor offer this sort of analysis reinforces the importance of the concept. The product does allow tracking of individual Web site visitors over time, which is the foundation of lifecycle analysis. But a proper lifecycle analysis tool would go much further. So while I’m pleased that Coremetrics is promoting the concept of lifecycle analysis, I’m disappointed that its product doesn’t deliver a real lifecycle measurement solution. MORE
Basic Backlink Analysis. This requires learning how to conduct a backlink analysis. A backlink analysis consists of examining all the different websites linking to your (or your competitor’s) website. Photo credit: RambergMediaImages. MORE
This post will cover how to use marketing attribution data to perform accurate and comprehensive win rate analysis that you can take action on. And because it’s a centralized source of data , marketing attribution ensures that cross-channel or cross-campaign analysis (e.g. MORE
At the beginning of 2018, TSG hired Alan Pelz-Sharpe of Deep Analysis to conduct a review of TSG’s products and services. Alan both visited the TSG office as well as interviewed multiple customers and partners to better understand TSG’s offerings. This post will present his findings. MORE
Before you start doing a competitive analysis, you should always remember the number one priority for what you’re doing: to find actionable insights that will make your site better. Use a competitive analysis as a tactical strategy and motivation to make your site better. MORE
So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis comes in a variety of ‘flavours’ each best suited for a particular situation, e.g. Linear Regression, Stepwise Regression, Ridge Regression. Regression Analysis looks for relationships between these variables. Interpreting the Regression Analysis output. MORE
Here’s what they all have in common – each could benefit from a gap analysis. . GAP ANALYSIS. A gap analysis can help them diagnose and understand what’s working, what’s not working, and what it’ll take to get where they want to be. How to Perform a Gap Analysis. MORE
Enter the Won Sales Analysis. We’ve all heard of the lost sales analysis where you look at reasons you lost a deal. It’s time to explore the Won Sales Analysis and reverse engineer your best existing customers to find more of them. MORE
We typically start every project with a competitive marketing analysis and it always helps us and our clients tremendously. What’s interesting is that, from time to time, a client will tell us that they don't think they need a competitive marketing analysis because, “Our product is so unique in the marketplace we really don’t have any competitors.". MORE
We provide analysis, website creation and update plans, and actual update design and programming. Marketing Measurement analysis b2b marketing Do you think your website is boring, static, ineffective? Improve it with scientific data, not creative guesswork! MORE
So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis looks for relationships between these variables. MORE
Big data has revolutionized practically every industry from banking to manufacturing to healthcare. But big data has made perhaps the strongest impact in the field of marketing. Marketers were among the first to leverage it for real and tangible benefits. MORE
Here are some of the ways a competitive analysis can help your B2B marketing. A thorough competitive analysis will give you answers to these questions and help you form your marketing strategy and tactics. Contact New Incite today to start your competitive analysis and marketing plan. MORE
Doing a cohort analysis is a great reporting tactic to better understand the influence of marketing. A cohort analysis is a broad term that refers to selecting a group of people and understanding what happened after an intervention, or after a designated period of time. In this post we’ll answer this type of question by using cohort analysis with Bizible. What Is A Cohort Analysis In B2B Marketing? The Questions To Answer With Cohort Analysis. MORE
Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute. As such, Correspondence Analysis would flag that attribute 10 is a key defining feature of brand M, but is probably just noise for brand N. Which attributes most closely define your brand? MORE
Check out how “Modern Mark” and his team are managing the analysis process along the organizational Journey to Modern Marketing here : Looking for more sensible ways to make sense of all your insights? MORE
This has led to a scrambling among business owners to improve their own data collection and analysis. In recent years, big data has exploded, and big data analytics are now more accessible and of higher quality than ever before. MORE
A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue. MORE
Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. Buzzsumo provides three functions important to competitive analysis, specific to brand visibility and content marketing. MORE
A SWOT Analysis may have a simple presentation, but the analysis is the hard part. My clients have really appreciated this 1-page SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis with Action items. So what about the hard part – the analysis? Tweet. MORE
Customer insights firm Conductor discovered in a recent study that 74% of marketing professionals affirmed “competitive analysis to be ‘important or very important,’ but nearly six out of 10 (57 percent) admitted they weren’t very good at it. Only 40 percent of marketers integrate competitive analysis insight into strategy.”. Do you have the drive to know details about your competition? MORE
Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute. MORE
But sentiment analysis has inherent flaws. Only about 25 percent of posts actually contain sentiment, either positive or negative, which means three out of four posts are neutral, revealing no sentiment, and are effectively being ignored by the analysis. MORE
Data silos. These are data stores that are kept separate and distinct from other systems and data stores in the company. MORE
Using a little competitive analysis can help you winnow down the list of which tactics to try. Content Marketing Marketing Strategy Reports & Analytics analysis competitive analysis content marketing marketing analysis“Business is competitive.” No kidding, right? MORE
Cohort analysis, often overlooked, is proven to yield insightful information and actionable advice to improve conversion rates, engagement and revenue. Here are seven ways cohort analysis can optimize company performance and results: Effects of Unique Behaviors. For example, the online gaming industry is remarkably known for seamless user experiences, and cohort analysis allows you to improve your UX model. Cohort analysis lets you compare apples to apples. MORE
In this Rethink Podcast interview, Amit Bendov, CEO of Gong, describes how to use sales call analysis to improve sales, marketing and more. Reports & Analytics analysis data analysis improve sales marketing analysis sales call analysis MORE
Customer journey analysis is set to become one of the top methods marketers use to improve conversion rates, according to the latest Conversion Rate Optimization report released from Econsultancy and RedEye. MORE
and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). abm result measurement abm software abm vendor guide abm vendor reviews abm vendors account based marketing b2b marketing marketing analysis marketing performance measurement raab guide MORE
Judging by the number of saved reports we have in Salesforce, there are seemingly limitless amounts of analysis that you can do with the data. If that sounds familiar to you, you don’t need my help with marketing attribution analysis. Cross-channel attribution analysis. MORE
Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). MORE
How can businesses unlock the full potential of their data to improve analysis and fuel predictive marketing tactics? We hear the term ‘data-driven’ a lot as it applies to business, but what does it actually mean for a company to be driven by data? MORE
It’s a vital practice among all businesses and can considerably enhance the effectiveness of data analysis, thus increasing the success of your marketing campaign. MORE
You’re not going to get where you’re going without the analysis at some point. Marketing Research and Analysis analysis b2b marketing research Too many business people jump right into tactics when it comes to marketing. MORE
One of the first things you will want to do at the beginning of a link building project is conduct an analysis of your niche – so we will start there. Competitor Analysis. The post Link building basics: Niche analysis appeared first on Biznology. MORE
To keep your customers close, look closely at your competitors. Content Strategy MORE
Most of the work in any marketing analytics project is integrating data from multiple systems. Claritix carries this insight to one logical conclusion by offering a system that does data assembly, basic reporting, and little else. MORE
From there, it''s fairly easy to specify the system capabilities required to run each program, to aggregate these into a consolidated set of requirements, and to compare the requirements with existing capabilities for a gap analysis. MORE
Basic Backlink Analysis. This requires learning how to conduct a backlink analysis. A backlink analysis consists of examining all the different websites linking to your (or your competitor’s) website. Photo credit: RambergMediaImages. MORE
Some days instead of writing about marketing I want to write about ice cream. Today is one of those days. I’ve been sitting at my desk daydreaming about Mint Chocolate Chip. MORE
Analysis Related Topics Act-On
SEPTEMBER 20, 2017
In this Rethink Podcast interview, Amit Bendov, CEO of Gong, describes how to use sales call analysis to improve sales, marketing and more. Reports & Analytics analysis data analysis improve sales marketing analysis sales call analysis
Act-On
APRIL 24, 2017
Using a little competitive analysis can help you winnow down the list of which tactics to try. Content Marketing Marketing Strategy Reports & Analytics analysis competitive analysis content marketing marketing analysis“Business is competitive.” No kidding, right?
Webbiquity
DECEMBER 19, 2017
Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise. Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better).
The B2B Research Blog
NOVEMBER 14, 2016
Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute.
Webbiquity
SEPTEMBER 14, 2017
Cohort analysis, often overlooked, is proven to yield insightful information and actionable advice to improve conversion rates, engagement and revenue. Here are seven ways cohort analysis can optimize company performance and results: Effects of Unique Behaviors. For example, the online gaming industry is remarkably known for seamless user experiences, and cohort analysis allows you to improve your UX model. Cohort analysis lets you compare apples to apples.
Customer Experience Matrix
AUGUST 25, 2016
and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). abm result measurement abm software abm vendor guide abm vendor reviews abm vendors account based marketing b2b marketing marketing analysis marketing performance measurement raab guide
The B2B Research Blog
NOVEMBER 14, 2016
Correspondence Analysis (also known as Brand Mapping) is a valuable tool to address these issues. To achieve this, Correspondence Analysis calculates the percentage of people that should be expected to associate a brand with each attribute. As such, Correspondence Analysis would flag that attribute 10 is a key defining feature of brand M, but is probably just noise for brand N. Which attributes most closely define your brand?
The B2B Research Blog
AUGUST 22, 2016
So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis looks for relationships between these variables.
Marketing Insider Group
JANUARY 12, 2016
Customer journey analysis is set to become one of the top methods marketers use to improve conversion rates, according to the latest Conversion Rate Optimization report released from Econsultancy and RedEye.
Biznology
MAY 16, 2014
One of the first things you will want to do at the beginning of a link building project is conduct an analysis of your niche – so we will start there. Competitor Analysis. The post Link building basics: Niche analysis appeared first on Biznology.
bizible
JANUARY 11, 2017
Judging by the number of saved reports we have in Salesforce, there are seemingly limitless amounts of analysis that you can do with the data. If that sounds familiar to you, you don’t need my help with marketing attribution analysis. Cross-channel attribution analysis.
B2B Marketing Traction
MARCH 20, 2015
You’re not going to get where you’re going without the analysis at some point. Marketing Research and Analysis analysis b2b marketing research Too many business people jump right into tactics when it comes to marketing.
B2B Marketing Traction
OCTOBER 28, 2014
Here are some of the ways a competitive analysis can help your B2B marketing. A thorough competitive analysis will give you answers to these questions and help you form your marketing strategy and tactics. Contact New Incite today to start your competitive analysis and marketing plan.
The B2B Research Blog
AUGUST 22, 2016
So rather than asking customers directly, an alternative approach is to apply a statistical method called Regression Analysis to deduce what really matters. Regression Analysis explained. Regression Analysis comes in a variety of ‘flavours’ each best suited for a particular situation, e.g. Linear Regression, Stepwise Regression, Ridge Regression. Regression Analysis looks for relationships between these variables. Interpreting the Regression Analysis output.
Reachforce
SEPTEMBER 2, 2016
How can businesses unlock the full potential of their data to improve analysis and fuel predictive marketing tactics? We hear the term ‘data-driven’ a lot as it applies to business, but what does it actually mean for a company to be driven by data?
B2B Marketing Traction
OCTOBER 15, 2010
A SWOT Analysis may have a simple presentation, but the analysis is the hard part. My clients have really appreciated this 1-page SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis with Action items. So what about the hard part – the analysis? Tweet.
Zoominfo
MAY 20, 2018
A win/loss analysis is the process of studying past business deals in order to generate valuable insights about your company’s selling practices. The insights garnered from this type of analysis can be instrumental in growing your business and increasing revenue.
Modern Marketing
APRIL 25, 2014
Check out how “Modern Mark” and his team are managing the analysis process along the organizational Journey to Modern Marketing here : Looking for more sensible ways to make sense of all your insights?
Customer Experience Matrix
FEBRUARY 2, 2016
Most of the work in any marketing analytics project is integrating data from multiple systems. Claritix carries this insight to one logical conclusion by offering a system that does data assembly, basic reporting, and little else.
Biznology
MARCH 24, 2014
Basic Backlink Analysis. This requires learning how to conduct a backlink analysis. A backlink analysis consists of examining all the different websites linking to your (or your competitor’s) website. Photo credit: RambergMediaImages.
Modern Marketing
JANUARY 18, 2017
Some days instead of writing about marketing I want to write about ice cream. Today is one of those days. I’ve been sitting at my desk daydreaming about Mint Chocolate Chip.
KoMarketing Associates
JANUARY 31, 2017
Competitive analysis is a crucial component of every SEO program. While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. Buzzsumo provides three functions important to competitive analysis, specific to brand visibility and content marketing.
Biznology
MARCH 24, 2014
Basic Backlink Analysis. This requires learning how to conduct a backlink analysis. A backlink analysis consists of examining all the different websites linking to your (or your competitor’s) website. Photo credit: RambergMediaImages.
bizible
OCTOBER 20, 2017
Doing a cohort analysis is a great reporting tactic to better understand the influence of marketing. A cohort analysis is a broad term that refers to selecting a group of people and understanding what happened after an intervention, or after a designated period of time. In this post we’ll answer this type of question by using cohort analysis with Bizible. What Is A Cohort Analysis In B2B Marketing? The Questions To Answer With Cohort Analysis.
Reachforce
JUNE 10, 2016
This has led to a scrambling among business owners to improve their own data collection and analysis. In recent years, big data has exploded, and big data analytics are now more accessible and of higher quality than ever before.
B2B Marketing Traction
JUNE 6, 2013
We provide analysis, website creation and update plans, and actual update design and programming. Marketing Measurement analysis b2b marketing Do you think your website is boring, static, ineffective? Improve it with scientific data, not creative guesswork!
Customer Experience Matrix
JUNE 3, 2010
Summary: Centrifuge Systems offers powerful, server-based link analysis and data visualization. Centrifuge Systems offers data visualization software with a specialty in link analysis (that is, finding relationships among entities such as members of a social network). It isn’t the only vendor in the field – a quick search brought up this list of link analysis systems , which itself is not complete.
Content Marketing Institute
OCTOBER 23, 2017
Completing a competitive content analysis helps you stay one step ahead in your content marketing strategy and use your competitors’ efforts to your advantage. In #content competitive analysis, look at publicly visible markers of popularity and engagement.
Engagio
JULY 17, 2017
Enter the Won Sales Analysis. We’ve all heard of the lost sales analysis where you look at reasons you lost a deal. It’s time to explore the Won Sales Analysis and reverse engineer your best existing customers to find more of them.
Marketing Action
OCTOBER 6, 2015
Here’s what they all have in common – each could benefit from a gap analysis. . GAP ANALYSIS. A gap analysis can help them diagnose and understand what’s working, what’s not working, and what it’ll take to get where they want to be. How to Perform a Gap Analysis.
Reachforce
JANUARY 25, 2016
It’s a vital practice among all businesses and can considerably enhance the effectiveness of data analysis, thus increasing the success of your marketing campaign.
Customer Experience Matrix
JUNE 8, 2011
But, on the other hand, seeing another vendor offer this sort of analysis reinforces the importance of the concept. The product does allow tracking of individual Web site visitors over time, which is the foundation of lifecycle analysis. But a proper lifecycle analysis tool would go much further. So while I’m pleased that Coremetrics is promoting the concept of lifecycle analysis, I’m disappointed that its product doesn’t deliver a real lifecycle measurement solution.
bizible
MAY 2, 2016
This post will cover how to use marketing attribution data to perform accurate and comprehensive win rate analysis that you can take action on. And because it’s a centralized source of data , marketing attribution ensures that cross-channel or cross-campaign analysis (e.g.
Tomorrow People
APRIL 7, 2016
To keep your customers close, look closely at your competitors. Content Strategy
Golden Spiral
JUNE 14, 2018
Customer insights firm Conductor discovered in a recent study that 74% of marketing professionals affirmed “competitive analysis to be ‘important or very important,’ but nearly six out of 10 (57 percent) admitted they weren’t very good at it. Only 40 percent of marketers integrate competitive analysis insight into strategy.”. Do you have the drive to know details about your competition?
Technology Services Group
APRIL 3, 2018
At the beginning of 2018, TSG hired Alan Pelz-Sharpe of Deep Analysis to conduct a review of TSG’s products and services. Alan both visited the TSG office as well as interviewed multiple customers and partners to better understand TSG’s offerings. This post will present his findings.
Reachforce
AUGUST 10, 2016
Big data has revolutionized practically every industry from banking to manufacturing to healthcare. But big data has made perhaps the strongest impact in the field of marketing. Marketers were among the first to leverage it for real and tangible benefits.
Reachforce
AUGUST 8, 2016
Data silos. These are data stores that are kept separate and distinct from other systems and data stores in the company.
Golden Spiral
JUNE 24, 2018
We typically start every project with a competitive marketing analysis and it always helps us and our clients tremendously. What’s interesting is that, from time to time, a client will tell us that they don't think they need a competitive marketing analysis because, “Our product is so unique in the marketplace we really don’t have any competitors.".
Fathom
OCTOBER 1, 2015
Before you start doing a competitive analysis, you should always remember the number one priority for what you’re doing: to find actionable insights that will make your site better. Use a competitive analysis as a tactical strategy and motivation to make your site better.
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