Design thinking


In our days, design becomes the cornerstone of digital transformation projects. design takes its leading role not only in addressing client-facing problems but also in humanizing and simplifying complicated structures and technology infrastructures.

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Seven Groups of Tools for Designing and Optimizing Websites


A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form. Web Design Tools.

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3 Graphic Design Tips for Non-Designers

Content Marketing Institute

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. These three design tips will keep your blog, social media, and other visuals on the right track.

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The 28 Best Web Design Tools


Ideally, the website should set the company apart not only through words but also the visual presentation: what “personality” does the brand convey through the colors, fonts, layout, and other design elements? The collection showcases individual type designers and foundries.

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Paradigm of Strategic Value-Based Discounting for the B2B Industry | +1 484-302-0110 Step 1 - Identify Poorly Designed and Executed Discounting Policies The first step involves identifying any non-strategic discount pricing methods, such as the following examples, which your company has been using. Paradigm of Strategic Value-Based.

Six SEO Tips for UX Designers


Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. Guest post by Alex Berg.

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Effective email marketing design


We’re on a real roll with email-related posts–see our tips here and here from the past two monthly columns–and since good things happen in threes, we thought we’d cap the series with some email tips related to design. Design is in the details. The desire to keep your coding simple likely means you’ll want to keep your design simple. It does mean you should place a premium on great typography and design details that aren’t as intricate as you might have on your website.

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Infographic: Mobile-Friendly vs. Responsive Email Design

The Point

Today, however, depending on how mobile-centric your audience is, and given the additional resources, skills, time, and cost involved in responsive design, the decision to “go responsive” isn’t a slam dunk.

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Survey design tips

The B2B Research Blog

The rise of low-cost online survey platforms such as Survey Monkey has led to commensurate rise in poorly designed surveys. So, here’s some tips if you’re planning to design your own survey. Write this down in a short statement and constantly refer back to it when designing the survey. Now review the survey against the goals you set at the beginning of the design process to check that it will gather all the information you need.

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How promotional products tie into your web design and branding


Today, we are offering tips on how promotional products tie into your web design and branding. Your web design should let your brand shine and your logo should be instantly recognizable. When designing your promotional products, make sure to add your logo, not just your company name.

29 Guides to Beautiful and Effective Website Design


How can designers produce websites that offer both stunning visual design and fast page load speed? How can sites be best designed to optimize search visibility ? Website Design Guides. ” Creative Websites with Unusual Navigation by Designer Ledger.

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The Sales Enablement Handbook

Whatever content you are supplying to improve your sales department, it should be quality material designed to do a specific job. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

Graphic design tips from one of our experts

Sales Lead Insights

Meet Kim Getker, one of AcquireB2B’s graphic design experts. Here are Kim’s Top Three Design Tips: The post Graphic design tips from one of our experts appeared first on Sales Lead Insights. B2B marketing B2B marketing design B2B marketing tips

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Industrial Website Redesign: Content Before Design

Industrial Marketing Today

The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. Industrial Websites Website Design & Development Content Marketing Industrial Marketing SEO Around this time of the year, I get more calls and emails about redesigning industrial websites. This of course is very good news for my industrial marketing business but there is usually something missing that makes me cautious.

Putting Dynamic Back into Email Design

Modern Marketing

While this sounds conclusive, in practice, email marketing remains a hotbed of discussion with marketers divided on one question: Is the content or design more important? Today, we want to focus on design. It is by understanding that neither content nor design is more important.

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3 hacks of agile scrum for content design


To demonstrate that you’re done, you have to be able to show this working code doing what it was designed to do. For example, a content strategist and a UX designer can work together to design content that meets user needs better than either practitioner could have done independently.

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4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Continually develop and refine new design iterations that work seamlessly across multiple screen sizes and functionalities (e.g.,

Design 248

Web design for beginners: all the basics covered


Unfortunately, most of us don’t have a background in digital design or online marketing; as a result, it can be pretty difficult to make sound web design decisions without having any experience in the field. It’s hard to overstate the value of your company’s website.

Design 112

Above the Fold Still Critical for B2B Email Design

The Point

“Above the fold” is a term that originated in the heyday of print advertising and direct mail.

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What is Responsive Design?

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post comes from Richard Hill , VP & Practice Lead, Marketing Automation at Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Responsive Web Design”. Short answer: Responsive Design.

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Designer 101: The User Experience Design Umbrella

EMagine B2B Blog

This post is the beginning of a new Web Design series written by our Senior UX Designer, Fallon Boegmann. Who is your designer, really? With different modes of thinking, the idea of a traditional designer began to evolve into several species of design-folk.

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The New Normal – Responsive Design


If the majority of email opens are taking place on mobile devices, then as a developer, I want and need to make sure I give my users the best experience possible when viewing their emails, and that means have email optimized for mobile with responsive design.

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Responsive Web Design Becoming Important to Industrial Companies

Industrial Marketing Today

Lately I have been fielding a lot of questions about responsive web design from companies that are planning an industrial website redesign. Industrial Websites Website Design & Development Industrial Marketing Mobile marketing Responsive design Responsive web design Website redesignIn case you are wondering what the heck [.]. This is only a content summary. Please click on the headline to read the full article.

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Why the Publishing World Needs Humane Design


Blame designers for not employing humane design. Think of humane design, a term taken from video game designer James Portnow , as ergonomics for the brain. It’s a set of design principles used to create the most comfortable content experience for audiences.

Designing a B2B Marketing Website


The post Designing a B2B Marketing Website appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"].

Marketing Designer


Are you a talented storyteller and designer who loves creating clean, easily digestible marketing collateral and websites that present the value propositions of a product in an rich, engaging, and colorful way? Then Versium would love to speak to you about our part time Marketing Designer role! Design digital assets including downloadable one-pagers, selling guides, and infographics. Reporting to: Senior Marketing Manager. Location: Redmond, WA (Off-site ok).

Design Choices & More Sink Webinar Invitation

The Point

The header graphic was developed independent of the email design as a whole, and thus not integrated into the overall user experience; 2. Emails that may look magnificent as static designs can often run afoul of certain email clients, particularly in the mobile sphere. (At

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Blog Design Blink Test: Simple, Easy Navigation

Writing on the Web

As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality (Banners, logo, photos). Your blog design should offer easy navigation, easy ways to find solutions to their problems.

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Web Design Process: The Definitive Guide

B2B Marketing Insights - WE•DO

By sticking to a web design process that suits everyone’s workflow. Every web designer has their secret web design process recipe. The discovery section of our web design process is all about you. Site Design. Clear communication in accomplished through design.

Best Website Design Guides and Tips of 2010


Website design standards continue to evolve and grow more sophisticated. Beyond the technology, website designs are becoming more visually rich, with increasing use of animation, lush photography and beyond-the-ordinary typefaces. Visual Website Design. Web Design Strategy.

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The Death of Website Design

Tomorrow People

Is this the end for website design? Why business website design isn’t working - and what you can do differently. Here’s why website design is a dying aspect in so many businesses - because it is frequently static and lifeless, with little new content added.

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Why Does Great Web Design Take So Long?

BOP Design

However, for custom websites designed by experienced professionals with UX experience, the process takes longer and for good reason. To shed a little light on the process, we are going share why great B2B web designs take longer to create. It’s Designed for User Experience (UX).

Moving Past Responsive Design to a Mobile-First Email Strategy

The Point

But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Or is it because responsive design, broadly accepted as “best practice” when it comes to mobile-friendly email, is no longer enough?

Mobile 164

31 Spectacular Web Design Guides, Techniques and Resources


Today, most sites use CSS rather than tables, avoid the use of deprecated tags, and adhere to W3C standards , and yet—the variety and creativity of website design is greater than ever. How can you design a website that stands out visually from the crowd yet meets users’ needs?

Why marketers need to embrace responsive design


That is a site that needs responsive design and here’s why marketers need to embrace responsive design for our websites. If you haven’t heard of responsive design before, basically, it is web design that responds to its environment. Enter responsive web design.

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Best Practice: Content-First Web Design

EMagine B2B Blog

That’s why we recommend content-first web design. . Content-first web design. The same planning should always apply before the design phase of any request. This approach and line of questioning is often referred to as content-first web design. .

Visuals and visual design in content marketing


A part of that discussion was, as youd expect, visual design. That makes sense, since visual design is typically the first thing most people think about when they think of branding. Bonus points if your designer has read any or all of Edward Tuftes books.).

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Situation-Ready Content, On-Purpose, By Design?

Marketing Insider Group

The post Situation-ready content, on-purpose, by design appeared first on Avitage. The post Situation-Ready Content, On-Purpose, By Design? I’m done talking about “content.” ” The word is too conceptual to have any useful meaning. In my world, words matter.

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B2B Website Design Trends: Friends or Foes?

BOP Design

These are just a handful of the B2B website design trends showing up across various brand websites. So, which B2B website design trends are friends and which are foes? Ideally, each unique service should have a dedicated web page incorporated into the design.

How To Design Your B2B Sales Conversations

Marketing Insider Group

B2B sales conversations for key touch points should be designed. How have you designed the sales conversations for your key touch points? […]. The post How To Design Your B2B Sales Conversations appeared first on Marketing Insider Group.

Design 175

10 Projects to Improve Your Design Skills


Design is -- and always will be -- a big part of marketing. But that doesn't mean every single marketer needs to be an expert designer. So where do design skills come into play? Whatever the case might be, improving your design skills starts with practice. Graphic Design

How To Design A Profitable Landing Page

Marketing Insider Group

The post How To Design A Profitable Landing Page appeared first on Marketing Insider Group. A landing page (LP) is a page that should force visitor to a target action, whether it is purchase, inviting friends, or any other kind of activity.

How to Design an Irresistible CTA

Marketing Insider Group

The post How to Design an Irresistible CTA appeared first on Marketing Insider Group. Having an irresistible call to action (CTA) is an important and necessary step toward generating quality leads for your business.

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