Design thinking


In our days, design becomes the cornerstone of digital transformation projects. design takes its leading role not only in addressing client-facing problems but also in humanizing and simplifying complicated structures and technology infrastructures.

Infographic: Mobile-Friendly vs. Responsive Email Design

The Point

Today, however, depending on how mobile-centric your audience is, and given the additional resources, skills, time, and cost involved in responsive design, the decision to “go responsive” isn’t a slam dunk.

Design 114

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Continually develop and refine new design iterations that work seamlessly across multiple screen sizes and functionalities (e.g.,

Moving Past Responsive Design to a Mobile-First Email Strategy

The Point

But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Or is it because responsive design, broadly accepted as “best practice” when it comes to mobile-friendly email, is no longer enough?

29 Guides to Beautiful and Effective Website Design


How can designers produce websites that offer both stunning visual design and fast page load speed? How can sites be best designed to optimize search visibility ? Website Design Guides. ” Creative Websites with Unusual Navigation by Designer Ledger.

What is Responsive Design?

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post comes from Richard Hill , VP & Practice Lead, Marketing Automation at Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Responsive Web Design”. Short answer: Responsive Design.

Human-Centered Design: What It Is And Why It Matters in Marketing

Type A Communications

Creativity Customer Experience Design Thinking Marketing Carla Johnson Human-Centered Design IDEO Kendall Jenner Pepsi Type A CommunicationsApril 6, 2017 by Carla Johnson I’ve been watching the backlash to Pepsi’s Kendall Jenner ad this week.

Design Experiences Not Content

Type A Communications

October 27, 2016 by Carla Johnson Early in my career I worked for architecture firms. That phase was one of the most valuable times of learning in my career. read more. Customer Experience Marketing Storytelling

20 of the Best Website Homepage Design Examples


What makes a website's homepage design brilliant instead of blah? But before we dive into the examples, let's dissect some of the best practices of homepage design. What Makes a Good Website Homepage Design. 2) The design resonates with the target audience.

17 Website and UX Design Statistics That Make the Case for Smarter Web Design


Optimizing the design of that website for improved user experience (UX), on the other hand, continues to be something that marketers struggle with. Download our free guide to web design here for more tips on how to design a smarter website. General Web Design Stats.

Designer 101: The User Experience Design Umbrella

EMagine B2B Blog

This post is the beginning of a new Web Design series written by our Senior UX Designer, Fallon Boegmann. Who is your designer, really? With different modes of thinking, the idea of a traditional designer began to evolve into several species of design-folk.

15 Examples of Great Mobile Website Design


To help inspire any mobile website design changes you''ll be making to prepare for the impending algorithm update, here''s a list of 15 companies who really nailed their mobile web experience. If you look at Evernote''s homepage on your desktop computer, you''ll notice how clean the design is.

Effective email marketing design


We’re on a real roll with email-related posts–see our tips here and here from the past two monthly columns–and since good things happen in threes, we thought we’d cap the series with some email tips related to design. Design is in the details. The desire to keep your coding simple likely means you’ll want to keep your design simple. It does mean you should place a premium on great typography and design details that aren’t as intricate as you might have on your website.

How to Hire a Designer to Help With Content Marketing


While you can launch a website and make do with doing your own design work for a while (and maybe one of your salespeople can lay out a data sheet), at some point, it simply makes good business sense to hire a designer. Design and your website. Bad design hurts your bottom line.

The History of Web Design [Infographic]


No parallax design. Though there''s much more we can do with web design today, it''s fun to take a look back at where we came from. In the infographic below , AmeriCommerce takes us through the exciting history of web design from 1990 to present. Design Daily

9 Principles of Mobile Web Design


This year, Google reported that 52% of search traffic and almost half of shopping traffic comes from mobile devices, so a compatible web design is no longer a luxury, but a necessity. Calls-to-action are an essential part of any web design, but they play an especially important role on mobile.

63 Web Design Terms Every Marketer Should Know


But soon enough, you're being pulled onto design projects. One day you're mocking up an infographic; the next, you're designing an ebook. You feel woefully unprepared -- and that design vocabulary? The Ultimate Web Design Terms Glossary. Design Content Marketing Daily

The Top 8 Design Trends to Watch This Year [Infographic]


The past few years have been exciting ones for great design. Some of the web design trends from last year have proven themselves popular enough to stick around in 2016, like flat design, background videos, and robust mobile app design. Design Daily IGSS

The 7 Elements of Modern Web Design


Every year, we see new website design elements emerge. Here is your guide to seven important elements of modern web design that you can include. We discussed the value of typography in our post about web design trends , but let''s review its value again. Element #2: Flat Design.

Four Myths of Website Design

KEO Marketing

Designing a website, either from scratch or as an update, is a carefully-executed process that requires planning, developing, testing and modifying the website. Website Design Myth 1: You can get a cheap website by using a website template.

How Responsive Web Design Works [Infographic]


But what exactly is responsive website design, how does it work, and should you make the switch? This infographic from Verve sets out to answer those questions, offer some compelling statistics, and teach you the key features of responsive design all marketers should know about. Desig

Best Website Design Guides and Tips of 2010


Website design standards continue to evolve and grow more sophisticated. Beyond the technology, website designs are becoming more visually rich, with increasing use of animation, lush photography and beyond-the-ordinary typefaces. Visual Website Design. Web Design Strategy.

7 Design Podcasts That'll Get the Creative Juices Flowing


If you've worked among designers, or are one yourself, there's something that's quickly observed: Designers, it seems, are often working with their headphones on. But there are dozens of podcasts out there, even on design alone. 7 of the Best Podcasts for Graphic Designers.

28 of the Best Instagrams to Follow for Design Inspiration


There are a lot of really talented artists and designers out there who use Instagram as a sort of mini art gallery -- a social portfolio, if you will. And it's a jackpot for people who love browsing gorgeous design work. 28 Designers You Have to Follow on Instagram.

Above the Fold Still Critical for B2B Email Design

The Point

“Above the fold” is a term that originated in the heyday of print advertising and direct mail.

B2B Website Design – More Best Practices


B2B website design that focuses on the user experience will continue to be a top priority for brands who thought UX was only for consumer and e-commerce sites. In this post, we will explore some additional best practices for the B2B website design that puts the user first in its architecture. Eliminate designs that override how a prospect might want to interact with the website.

Smart Agency Tips: How to Design Better Websites for Your Clients


Let’s face it – our clients aren’t marketers, and, since it’s outside their area of expertise, marketing-related stuff such as web design can often make them feel nervous and uncomfortable. All right … the meeting is scheduled and the client wants you to design a website for their company.

Industrial Website Redesign: Content Before Design

Industrial Marketing Today

The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. Industrial Websites Website Design & Development Content Marketing Industrial Marketing SEO Around this time of the year, I get more calls and emails about redesigning industrial websites. This of course is very good news for my industrial marketing business but there is usually something missing that makes me cautious.

7 Myths Of Responsive Web Design

Marketing Insider Group

The post 7 Myths Of Responsive Web Design appeared first on Marketing Insider Group. One of the greatest challenges facing marketers today is the explosion of mobile.

The Anatomy of a Winning Website Design [Infographic]


These are all important parts of great website design. But what about the more nitty-gritty parts of great website design -- like helpful navigation menus, strong calls-to-action, and indicators of website security and trust? Design Daily IGSSEye-catching, on-brand color schemes.

Bold Shadows, Flat Design & Hero Images: The Top 10 Web Design Trends in 2015 [SlideShare]


The design of your website is a valuable part of your business' marketing efforts -- not to mention your sales and customer service efforts, too. After all, marketing and design overlap quite often nowadays. You may have noticed a few web design trends taking hold over the past year.

28 Graphic Design Terms Every Marketer Should Know [Infographic]


Sometimes, designer-speak can seem like gibberish. But marketers work so closely with designers on things like website design, infographics, and other visual content, it's important that we speak and understand one another's language.

Applying Growth-Driven Design to Ecommerce Websites


The use of Growth-Driven Design (GDD) is an effective, dynamic marketing approach. Unlike traditional web design, which can be hypothesis-based and largely static, GDD is dynamic, evolutionary, and implemented based on real feedback and user data. Ecommerce Design

Responsive Design: Defined in a Single GIF


In under a minute, you''ll get a simple definition of responsive design -- so you can be on your merry, mobile optimization way. And you can learn more about how responsive web design works here.). Design Daily

Design Choices & More Sink Webinar Invitation

The Point

The header graphic was developed independent of the email design as a whole, and thus not integrated into the overall user experience; 2. Emails that may look magnificent as static designs can often run afoul of certain email clients, particularly in the mobile sphere. (At

Visuals and visual design in content marketing


A part of that discussion was, as youd expect, visual design. That makes sense, since visual design is typically the first thing most people think about when they think of branding. Bonus points if your designer has read any or all of Edward Tuftes books.).

8 Design Trends to Watch in 2015 [Infographic]


Each passing year tests the longevity of design trends. Perhaps most importantly, what are the emerging trends marketers and designers alike need to stay on top of? Design Daily Which ones will stick it out another year, and which ones are already passé?

The Free Templates You Need for Visual Content Design


And I don't know about you, but I don't exactly have a degree in graphic design, or the budget to hire someone who does. So, what's a design-impaired marketer to do? All the Templates You Need for Visual Content Design. Consider this the do-it-yourself (DIY) designer's handbook.

Understanding Buyer Personas: The Engineering Manager, Designer, and Project Manager


Buyer personas are the decision makers on which your sales and marketing team focus when looking to generate leads. These are the individuals who determine the criteria for vendor acquisition.

How To Design Your B2B Sales Conversations

Marketing Insider Group

B2B sales conversations for key touch points should be designed. How have you designed the sales conversations for your key touch points? […]. The post How To Design Your B2B Sales Conversations appeared first on Marketing Insider Group.