Design Related Topics 
Marketing Insider Group
JULY 15, 2024
Content design is a relatively new concept that’s becoming vital to your marketing strategy as you look for ways to attract an audience. Video Source For marketers, mastering content design isn’t just a trend; it’s a game-changer. Visual Design: Ensuring content is readable and visually appealing.
Marketing Insider Group
MARCH 31, 2025
Graphic design is never boringunless youre staring at another bland corporate PowerPoint template. If youre designing for a brand, social media, or just trying to make something cool, knowing whats trending helps keep your designs fresh. Some designers love it, others avoid it, but its impossible to ignore.
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Marketing Insider Group
NOVEMBER 19, 2024
SEO-friendly website design brings together visual appeal and search engine function, helping you rank well while delivering an excellent user experience. Web design and SEO are both integral to establishing a strong online presence, and each impacts the effectiveness of the other.
SendX
SEPTEMBER 25, 2024
There are many social media platforms these days and the number of people on these social media platforms is also growing. But their attention span is decreasing. The content is increasing and thus you end up fighting for a few seconds of attention, your content gets lost and you don't even 'own' the audience.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
Register today! 📆 April 10th, 2025 at 9:30 AM PDT, 12:30 PM EDT, 5:30 PM BST
Marketing Insider Group
MARCH 4, 2025
A mobile-first approach prioritizes lightweight design elements that load quickly, even on slower connections. Thumb-friendly design elementssuch as larger buttons and spaced-out linksenhance usability. Video source Implement Accessibility Features Designing for inclusivity expands audience reach.
Marketing Insider Group
FEBRUARY 25, 2025
AI in UX design has reshaped how digital experiences evolve. Automated A/B Testing for Better UX Decisions Traditional A/B testing involves launching different design variations and manually tracking performance. AI automates this process by analyzing large sets of user interactions and adjusting designs based on what works best.
Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services
Careful considerations for designing and developing a product using Experience Gap research. Advice for navigating stakeholder resistance and building a successful business case for this research. March 16th, 2022 at 11:00 am PDT, 2:00 pm EDT, 5:00 pm GMT. Use Product Management Today’s webinars to earn professional development hours!
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
Join Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset, for this illuminating discussion on the Flywheel Effect, and discover how it can help you supercharge your product process. This, ultimately, will lead to more value, more growth, and a greater understanding of what your customer’s need.
Speaker: Jason Tanner, CEO of Applied Frameworks
Ideation, discovery, research, and analysis all inform the development of a product strategy that evolves iteratively as the product team learns more about customers, their problems, and potential solutions. However, effective communication of product strategy often presents challenges for product leaders.
Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank
Conducting UX Research can often be a daunting task. First, we have to ask the right questions, to the right people, in the right way. Then, take notes with strategic frameworks, in specific formats, to right-size the information collected and expedite analysis and synthesis. Moving from findings and insights (they are different!)
Speaker: Christian Bonilla, VP of Product Management at UserTesting
Every product team wants to build things users love. The goal may sound simple, but it’s hard to do. It’s why breakthrough products rarely happen by accident. Rather, they start with a strong product vision. Getting that vision right is one of the most important responsibilities of the product team.
Speaker: Brian Massey, Founder of Conversion Sciences LLC
This is because the design process is getting smarter. Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. How to make design and copy decisions with data. The way data changes the way we design online. Scoring" leads with dollars.
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.
Speaker: Bronwen Rees, Author and Lead Product Designer at Xero
But in a world where profits often matter more than people, how can we personally build a nuanced understanding of inclusive design and get our teams to commit to it? Join Bronwen Rees, Author and Lead Product Designer at Xero, for a conversation that digs deeper than the recycled buzzwords. Ways to practice inclusivity within design.
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