Design thinking


In our days, design becomes the cornerstone of digital transformation projects. design takes its leading role not only in addressing client-facing problems but also in humanizing and simplifying complicated structures and technology infrastructures.

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The 28 Best Web Design Tools


Ideally, the website should set the company apart not only through words but also the visual presentation: what “personality” does the brand convey through the colors, fonts, layout, and other design elements? The collection showcases individual type designers and foundries.

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Effective email marketing design


We’re on a real roll with email-related posts–see our tips here and here from the past two monthly columns–and since good things happen in threes, we thought we’d cap the series with some email tips related to design. Design is in the details. The desire to keep your coding simple likely means you’ll want to keep your design simple. It does mean you should place a premium on great typography and design details that aren’t as intricate as you might have on your website.

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Six SEO Tips for UX Designers


Understanding the aspects of design, technology, and content that affect search engine optimization (SEO) is an essential skill for any web team, but they are particularly important when undertaking a major website redesign effort. Guest post by Alex Berg.

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3 hacks of agile scrum for content design


To demonstrate that you’re done, you have to be able to show this working code doing what it was designed to do. For example, a content strategist and a UX designer can work together to design content that meets user needs better than either practitioner could have done independently.

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10 Projects to Improve Your Design Skills


Design is -- and always will be -- a big part of marketing. But that doesn't mean every single marketer needs to be an expert designer. So where do design skills come into play? Whatever the case might be, improving your design skills starts with practice. Graphic Design

Survey design tips

The B2B Research Blog

The rise of low-cost online survey platforms such as Survey Monkey has led to commensurate rise in poorly designed surveys. So, here’s some tips if you’re planning to design your own survey. Write this down in a short statement and constantly refer back to it when designing the survey. Now review the survey against the goals you set at the beginning of the design process to check that it will gather all the information you need.

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Best Practice: Content-First Web Design

EMagine B2B Blog

That’s why we recommend content-first web design. . Content-first web design. The same planning should always apply before the design phase of any request. This approach and line of questioning is often referred to as content-first web design. .

Design Thinking: What It Is and Why It Matters to Marketers

Type A Communications

May 2, 2017 by Carla Johnson When people hear the word “design,” it conjures up images of architects, graphic designers and maybe a programmer. Design Thinking Innovation Marketing

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The New Normal – Responsive Design


If the majority of email opens are taking place on mobile devices, then as a developer, I want and need to make sure I give my users the best experience possible when viewing their emails, and that means have email optimized for mobile with responsive design.

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Situation-Ready Content, On-Purpose, By Design?

Marketing Insider Group

The post Situation-ready content, on-purpose, by design appeared first on Avitage. The post Situation-Ready Content, On-Purpose, By Design? I’m done talking about “content.” ” The word is too conceptual to have any useful meaning. In my world, words matter.

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Gestalt Psychology and Why It's Essential for Good Design [Video]


Daily Design Terminology

6 Common Design Mistakes to Avoid as Marketers

Marketing Insider Group

Most of the solutions involve design – banner ads, white papers, posters, infographics, email banners, web pages, among others. Most of the time these solutions are exactly what a marketing campaign needs, but sometimes the novel solution takes design for granted. […].

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29 Guides to Beautiful and Effective Website Design


How can designers produce websites that offer both stunning visual design and fast page load speed? How can sites be best designed to optimize search visibility ? Website Design Guides. ” Creative Websites with Unusual Navigation by Designer Ledger.

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Why Does Great Web Design Take So Long?

BOP Design

However, for custom websites designed by experienced professionals with UX experience, the process takes longer and for good reason. To shed a little light on the process, we are going share why great B2B web designs take longer to create. It’s Designed for User Experience (UX).

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Continually develop and refine new design iterations that work seamlessly across multiple screen sizes and functionalities (e.g.,

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Moving Past Responsive Design to a Mobile-First Email Strategy

The Point

But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Or is it because responsive design, broadly accepted as “best practice” when it comes to mobile-friendly email, is no longer enough?

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What is Responsive Design?

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post comes from Richard Hill , VP & Practice Lead, Marketing Automation at Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Responsive Web Design”. Short answer: Responsive Design.

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Designer 101: The User Experience Design Umbrella

EMagine B2B Blog

This post is the beginning of a new Web Design series written by our Senior UX Designer, Fallon Boegmann. Who is your designer, really? With different modes of thinking, the idea of a traditional designer began to evolve into several species of design-folk.

How To Design Your B2B Sales Conversations

Marketing Insider Group

B2B sales conversations for key touch points should be designed. How have you designed the sales conversations for your key touch points? […]. The post How To Design Your B2B Sales Conversations appeared first on Marketing Insider Group.

Design 167

Above the Fold Still Critical for B2B Email Design

The Point

“Above the fold” is a term that originated in the heyday of print advertising and direct mail.

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How To Design A Profitable Landing Page

Marketing Insider Group

The post How To Design A Profitable Landing Page appeared first on Marketing Insider Group. A landing page (LP) is a page that should force visitor to a target action, whether it is purchase, inviting friends, or any other kind of activity.

How to Design an Irresistible CTA

Marketing Insider Group

The post How to Design an Irresistible CTA appeared first on Marketing Insider Group. Having an irresistible call to action (CTA) is an important and necessary step toward generating quality leads for your business.

Design 168

7 Myths Of Responsive Web Design

Marketing Insider Group

The post 7 Myths Of Responsive Web Design appeared first on Marketing Insider Group. One of the greatest challenges facing marketers today is the explosion of mobile.

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Website Design: Mobile Trends for 2018


The Bluetext Blog has been focusing on website design for the best user experience. In this post, we are examining five trends that companies need to understand as they examine the performance of their website design and whether it is delivering a successful user experience that is delivering results for the brand. But when done right, sound layers will enhance the web design user experience on mobile devices.

B2B Website Design Trends: Friends or Foes?

BOP Design

These are just a handful of the B2B website design trends showing up across various brand websites. So, which B2B website design trends are friends and which are foes? Ideally, each unique service should have a dedicated web page incorporated into the design.

Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor


External anxiety causing factors such as a successful track record of a known, established competitor brand are beyond the landing page designer’s control. Design clarity. Happy landing page designing!

Custom B2B Web Design vs. Template Websites (Pros vs. Cons)

BOP Design

One of the major questions that needs to be addressed before starting the web design process is whether you will have a custom website built or whether you will be using an existing template design. Custom Web Design. Find out why great web design takes so long.

Struggling with Marketing Design? Just Remember C.O.R.E.

Marketing Insider Group

Design shares a lot of similarities with Goldilocks and the Three Bears: A healthy dose of experimentation takes place, some lines are crossed, and most importantly, it involves finding a balance that’s “just right.” The post Struggling with Marketing Design?

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Design Choices & More Sink Webinar Invitation

The Point

The header graphic was developed independent of the email design as a whole, and thus not integrated into the overall user experience; 2. Emails that may look magnificent as static designs can often run afoul of certain email clients, particularly in the mobile sphere. (At

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One Design Does Not Fit All

Modern B2B Marketing

Regions vary regarding their perception of design. While a particular design may resonate in one place, the same design may fall flat in another. There are a variety of reasons for regional differences in response to design.

Graphic Design Process: Creating an Impressive Logo

Marketing Insider Group

The post Graphic Design Process: Creating an Impressive Logo appeared first on Marketing Insider Group As everyone knows, a logo is the original image of the full or abbreviated name of a brand or a special non-alphabetic figure.

7 Design Podcasts That'll Get the Creative Juices Flowing


If you've worked among designers, or are one yourself, there's something that's quickly observed: Designers, it seems, are often working with their headphones on. But there are dozens of podcasts out there, even on design alone. 7 of the Best Podcasts for Graphic Designers.

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How to work with a content marketing agency on creative design

Tomorrow People

They’re digital designers, too. We’ll show you how to work with your team and why the strategy behind their designs is just as important as the appearance. Everyone’s got an opinion on design. Because the criteria for judging graphic design and page layout are the same as judging content : objective. That’s what design means in your content marketing activities: whatever works. What is design? Design isn’t an explosion of ideas: it’s focused.

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20 of the Best Website Homepage Design Examples


What makes a website's homepage design brilliant instead of blah? But before we dive into the examples, let's dissect some of the best practices of homepage design. What Makes a Good Website Homepage Design. 2) The design resonates with the target audience.

Design 113

A Few Techniques of Logo Design

Marketing Insider Group

The post A Few Techniques of Logo Design appeared first on Marketing Insider Group. A logo can be a panacea for increasing the company’s profits. This sign can do real financial miracles.

Design 158

Blog Design Blink Test: Simple, Easy Navigation

Writing on the Web

As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality (Banners, logo, photos). Your blog design should offer easy navigation, easy ways to find solutions to their problems.

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Why the Publishing World Needs Humane Design


Blame designers for not employing humane design. Think of humane design, a term taken from video game designer James Portnow , as ergonomics for the brain. It’s a set of design principles used to create the most comfortable content experience for audiences.

B2B Website Design – More Best Practices


B2B website design that focuses on the user experience will continue to be a top priority for brands who thought UX was only for consumer and e-commerce sites. In this post, we will explore some additional best practices for the B2B website design that puts the user first in its architecture. Eliminate designs that override how a prospect might want to interact with the website.

The internet of things, user experiences, and design


One of the most critical elements of the modern design process is research. Design teams work long hours to make sure that they not only have access to the right information, but also that they can understand what the incoming raw research findings are regarding that information.