Design thinking


In our days, design becomes the cornerstone of digital transformation projects. design takes its leading role not only in addressing client-facing problems but also in humanizing and simplifying complicated structures and technology infrastructures.

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3 Graphic Design Tips for Non-Designers

Content Marketing Institute

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. These three design tips will keep your blog, social media, and other visuals on the right track.

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Seven Groups of Tools for Designing and Optimizing Websites


A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form. Web Design Tools.

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The Music of Great Design

Modern Marketing

Leveraging her classical graphic design background with tactful coding and digital acumen, Shuman positions herself and her work at the hinge of change.

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eBook: The 9 Ingredients Your Need to Create Better Content

That’s a big problem, especially if it’s designed to. The platform is designed. The 9 Ingredients. You Need to Create. Better Content It isn’t easy. In fact, producing great content that stands. out and helps meet your business objectives takes a. lot of work.

Survey design tips

The B2B Research Blog

The rise of low-cost online survey platforms such as Survey Monkey has led to commensurate rise in poorly designed surveys. So, here’s some tips if you’re planning to design your own survey. Write this down in a short statement and constantly refer back to it when designing the survey. Now review the survey against the goals you set at the beginning of the design process to check that it will gather all the information you need.

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How promotional products tie into your web design and branding


Today, we are offering tips on how promotional products tie into your web design and branding. Your web design should let your brand shine and your logo should be instantly recognizable. When designing your promotional products, make sure to add your logo, not just your company name.

Putting Dynamic Back into Email Design

Modern Marketing

While this sounds conclusive, in practice, email marketing remains a hotbed of discussion with marketers divided on one question: Is the content or design more important? Today, we want to focus on design. It is by understanding that neither content nor design is more important.

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Graphic design tips from one of our experts

Sales Lead Insights

Meet Kim Getker, one of AcquireB2B’s graphic design experts. Here are Kim’s Top Three Design Tips: The post Graphic design tips from one of our experts appeared first on Sales Lead Insights. B2B marketing B2B marketing design B2B marketing tips

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Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

on design, ergonomics, and optimizing. Design Station is a web application developer based in Seattle. Here’s a three-value framework for Design Station, with explanations of what each value does and doesn’t mean. Let’s return to Design Station and look at how.

Web design for beginners: all the basics covered


Unfortunately, most of us don’t have a background in digital design or online marketing; as a result, it can be pretty difficult to make sound web design decisions without having any experience in the field. It’s hard to overstate the value of your company’s website.

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3 hacks of agile scrum for content design


To demonstrate that you’re done, you have to be able to show this working code doing what it was designed to do. For example, a content strategist and a UX designer can work together to design content that meets user needs better than either practitioner could have done independently.

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Marketing Designer


Are you a talented storyteller and designer who loves creating clean, easily digestible marketing collateral and websites that present the value propositions of a product in an rich, engaging, and colorful way? Then Versium would love to speak to you about our part time Marketing Designer role! Design digital assets including downloadable one-pagers, selling guides, and infographics. Reporting to: Senior Marketing Manager. Location: Redmond, WA (Off-site ok).

Web Design Process: The Definitive Guide

B2B Marketing Insights - WE•DO

By sticking to a web design process that suits everyone’s workflow. Every web designer has their secret web design process recipe. The discovery section of our web design process is all about you. Site Design. Clear communication in accomplished through design.

Infographic: Mobile-Friendly vs. Responsive Email Design

The Point

Today, however, depending on how mobile-centric your audience is, and given the additional resources, skills, time, and cost involved in responsive design, the decision to “go responsive” isn’t a slam dunk.

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Paradigm of Strategic Value-Based Discounting for the B2B Industry | +1 484-302-0110 Step 1 - Identify Poorly Designed and Executed Discounting Policies The first step involves identifying any non-strategic discount pricing methods, such as the following examples, which your company has been using. Paradigm of Strategic Value-Based.

Why the Publishing World Needs Humane Design


Blame designers for not employing humane design. Think of humane design, a term taken from video game designer James Portnow , as ergonomics for the brain. It’s a set of design principles used to create the most comfortable content experience for audiences.

The New Normal – Responsive Design


If the majority of email opens are taking place on mobile devices, then as a developer, I want and need to make sure I give my users the best experience possible when viewing their emails, and that means have email optimized for mobile with responsive design.

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Situation-Ready Content, On-Purpose, By Design?

Marketing Insider Group

The post Situation-ready content, on-purpose, by design appeared first on Avitage. The post Situation-Ready Content, On-Purpose, By Design? I’m done talking about “content.” ” The word is too conceptual to have any useful meaning. In my world, words matter.

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Why Does Great Web Design Take So Long?

BOP Design

However, for custom websites designed by experienced professionals with UX experience, the process takes longer and for good reason. To shed a little light on the process, we are going share why great B2B web designs take longer to create. It’s Designed for User Experience (UX).

The Sales Enablement Handbook

Whatever content you are supplying to improve your sales department, it should be quality material designed to do a specific job. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110.

The Evolution of Graphic Design

Modern B2B Marketing

Graphic design has a rich and varied history. The word “graphic design” didn’t appear on the scene until 1922, when William Dwiggins created the word to describe the art of designing with graphics. In the earliest days of graphic design, professionals drew by hand.

Design 101

6 Common Design Mistakes to Avoid as Marketers

Marketing Insider Group

Most of the solutions involve design – banner ads, white papers, posters, infographics, email banners, web pages, among others. Most of the time these solutions are exactly what a marketing campaign needs, but sometimes the novel solution takes design for granted. […].

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Anwar Bey-Taylor: Mind Traveler Design


The post Anwar Bey-Taylor: Mind Traveler Design appeared first on The ONTRAPORT Blog. "For the people that are so confident in their present situations with no interest of stepping outside of that, I think that they should just stay where they are and make room for me.".

29 Guides to Beautiful and Effective Website Design


How can designers produce websites that offer both stunning visual design and fast page load speed? How can sites be best designed to optimize search visibility ? Website Design Guides. ” Creative Websites with Unusual Navigation by Designer Ledger.

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Industrial Website Redesign: Content Before Design

Industrial Marketing Today

The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. Industrial Websites Website Design & Development Content Marketing Industrial Marketing SEO Around this time of the year, I get more calls and emails about redesigning industrial websites. This of course is very good news for my industrial marketing business but there is usually something missing that makes me cautious.

Moving Past Responsive Design to a Mobile-First Email Strategy

The Point

But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Or is it because responsive design, broadly accepted as “best practice” when it comes to mobile-friendly email, is no longer enough?

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B2B Website Design Trends: Friends or Foes?

BOP Design

These are just a handful of the B2B website design trends showing up across various brand websites. So, which B2B website design trends are friends and which are foes? Ideally, each unique service should have a dedicated web page incorporated into the design.

4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Continually develop and refine new design iterations that work seamlessly across multiple screen sizes and functionalities (e.g.,

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10 Projects to Improve Your Design Skills


Design is -- and always will be -- a big part of marketing. But that doesn't mean every single marketer needs to be an expert designer. So where do design skills come into play? Whatever the case might be, improving your design skills starts with practice. Graphic Design

Custom B2B Web Design vs. Template Websites (Pros vs. Cons)

BOP Design

One of the major questions that needs to be addressed before starting the web design process is whether you will have a custom website built or whether you will be using an existing template design. Custom Web Design. Find out why great web design takes so long.

Above the Fold Still Critical for B2B Email Design

The Point

“Above the fold” is a term that originated in the heyday of print advertising and direct mail.

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How Huge Founder Aaron Shapiro Measures the ROI of Design


One of my first profiles was on Huge—a small, red-hot Dumbo design agency that had designed a mobile streaming app called HBO Go. Joe : What’s your favorite metric for measuring the ROI of design? ROI Voices Cannes Design Huge video

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What is Responsive Design?

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post comes from Richard Hill , VP & Practice Lead, Marketing Automation at Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Responsive Web Design”. Short answer: Responsive Design.

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Designer 101: The User Experience Design Umbrella

EMagine B2B Blog

This post is the beginning of a new Web Design series written by our Senior UX Designer, Fallon Boegmann. Who is your designer, really? With different modes of thinking, the idea of a traditional designer began to evolve into several species of design-folk.

How To Design Your B2B Sales Conversations

Marketing Insider Group

B2B sales conversations for key touch points should be designed. How have you designed the sales conversations for your key touch points? […]. The post How To Design Your B2B Sales Conversations appeared first on Marketing Insider Group.

Design 170

How To Design A Profitable Landing Page

Marketing Insider Group

The post How To Design A Profitable Landing Page appeared first on Marketing Insider Group. A landing page (LP) is a page that should force visitor to a target action, whether it is purchase, inviting friends, or any other kind of activity.

Design Choices & More Sink Webinar Invitation

The Point

The header graphic was developed independent of the email design as a whole, and thus not integrated into the overall user experience; 2. Emails that may look magnificent as static designs can often run afoul of certain email clients, particularly in the mobile sphere. (At

Design 151

How to Design an Irresistible CTA

Marketing Insider Group

The post How to Design an Irresistible CTA appeared first on Marketing Insider Group. Having an irresistible call to action (CTA) is an important and necessary step toward generating quality leads for your business.

Design 171

7 Myths Of Responsive Web Design

Marketing Insider Group

The post 7 Myths Of Responsive Web Design appeared first on Marketing Insider Group. One of the greatest challenges facing marketers today is the explosion of mobile.

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