Website Design Trends for 2021

Webbiquity

Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery.

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Trending in Email Design: Representation

Litmus

The post Trending in Email Design: Representation appeared first on Litmus. dei Diversity email design Email Design Trends email designs email examples email marketing trends equity examples Inclusion inclusive email inclusive imagery representation trending in email design trends

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3 Graphic Design Tips for Non-Designers

Content Marketing Institute

The appetite for visual content seems insatiable – and graphic designers aren’t always available to help. This intro to the design principles of white space, typography, and color will help you make the most of your DIY designs. Blogs, social media, and websites, oh my.

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Design thinking

Biznology

In our days, design becomes the cornerstone of digital transformation projects. design takes its leading role not only in addressing client-facing problems but also in humanizing and simplifying complicated structures and technology infrastructures. Design thinking minimizes the uncertainty and risk of innovation by engaging customers or users through a series of prototypes to test and refine concepts. Roger Martin , author of the Design of Business.

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When Executive Engagement met Account-Based Marketing

Speaker: Bev Burgess, Senior Advisor for ITSMA & Manasian and Co

Executives drive business. They can accelerate deals, find new budgets, and help shape your solution so that it fits their needs. And now that executives have stabilised their companies after the initial shock of the pandemic, they’re looking for ideas and inspiration on how to innovate their business models and return to growth. They want to engage.

Why Buyer Interaction Design Matters During The Coronavirus Pandemic

Tony Zambito

In essence, they must embrace Buyer Interaction Design?. What is Buyer Interaction Design?? Buyer Interaction Design? BxD) is the design of interactions between buyers and an organization’s marketing and sales communications. The purpose of Buyer Interaction Design ?

Trending in Email Design: Geometry

Litmus

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing.

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Bop Design’s Favorite B2B Web Designs of the Moment

BOP Design

In this blog, Bop Design is presenting some of our favorite B2B website designs and providing reasons why we contend they hit client marketing objectives. All of these B2B web designs have one thing in common: each B2B company wanted to generate more leads through their website.

4 Tips For Effective Landing Page Design

Zoominfo

But with no real design to it, it’s unlikely to actually result in many conversions. The actual design of your landing page — that is, the content, text, layout, etc — contributes to how effective it is at fulfilling its purpose: converting visitors into eventual customers.

Graphic Design Trends for Social Media in 2021

RockContent

When it comes to social networks, success requires more than quality content and a competent strategy – the “third whale” is thoughtful design. 2021 Graphic Design Trends in Social Networks. Designers come to the rescue with detailed 3D objects with high-res textures.

Everyday Behavioral Science and Web Design for Marketers

Speaker: Brian Massey, Founder of Conversion Sciences LLC

The days of "Launch and See" are over. No longer will we exhaust our budgets and then find out if it was money well-spent. This is because the design process is getting smarter. Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. We're going to cover a lot of very important ground for digital marketers and business owners.

Design Stereotypes: What Defines Feminine Design or Masculine Design?

Bannersnack

The world is abundant in stereotypes, and the field of graphic design is no exception. Subconscious attitudes often impact the way a product is marketed, resulting in multiple design stereotypes that are visible even to the untrained eye. Design

6 steps to a powerful email design system your team will love

Litmus

Email marketers—and especially the designers that build campaigns—are constantly looking for ways to improve the production process. One tool we’ve found increasingly helpful—and seen others adopt to great success—is an email design system. What is an email design system?

Effective email marketing design

Biznology

We’re on a real roll with email-related posts–see our tips here and here from the past two monthly columns–and since good things happen in threes, we thought we’d cap the series with some email tips related to design. Design is in the details. The desire to keep your coding simple likely means you’ll want to keep your design simple. It does mean you should place a premium on great typography and design details that aren’t as intricate as you might have on your website.

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Trending in Email Design: Organic Shapes

Litmus

Each year, we see new design trends shaping digital marketing, from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing.

CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

Trending in Email Design: Photography

Litmus

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing.

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How to Stretch Your B2B Marketing Budget with Good Design

BOP Design

For the highest return, however, these objectives rely on a professional-looking and user-friendly B2B website design. So what is good design? The terms “good” and “design” can seem very vague. Successful marketing relies on clarity in both messaging and design.

2010s to now: Email design trends that survived the test of time

Litmus

We asked email experts Lily Worth , our email design and production specialist, and Brian Thies, email developer and owner of Thies Publishing , to dig into the archives and share some insight about their experience through the years, specifically with coding and design.

Trending in Email Design: Dark Styles

Litmus

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing.

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The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

Trending in Email Design: 3D Imagery

Litmus

In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. Let’s take a look at how brands are bringing new perspectives to email design.

The Music of Great Design

Oracle

Leveraging her classical graphic design background with tactful coding and digital acumen, Shuman positions herself and her work at the hinge of change. This anecdote represents a theme in Shuman’s career, “I tell my design team and everybody, if you don't like change, you're in the wrong business.” Welcome to another edition of the Makers of Modern Marketing at Oracle, our blog series highlighting the people behind the marketing at Oracle.

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What is responsive web design and how to use it

RockContent

Luckily, technology has evolved enough to propose a great way to make sure content is displayed correctly no matter what you are using: responsive web design. See below what you will learn while reading this article: What is responsive web design? What is responsive web design?

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Email Design Trends: What We’re Expecting in 2021

Litmus

With one very disruptive year almost behind us, it’s time to look to the future of email design and see which trends will be setting our inboxes alight in the coming year. Here are the email design trends we’re expecting in 2021 with examples (click to jump ahead): Tangible visual content.

A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

In this exclusive webinar, you’ll hear B2B expert Howard J. Sewell detail a pragmatic approach to ABM planning, execution, and orchestration. Step by step, Howard will show how to leverage the Opportunity-Based Marketing (OBM) Framework, a stage-based B2B demand marketing model, in determining the best tactics for your ABM initiative and how to measure ROI.

How a Well Designed B2B Website Builds Confidence

BOP Design

Professional B2B Web Design That Supports Your Brand. There is a saying by digital designer Adam Judge, “The alternative to good design is always bad design. There is no such thing as no design.”

How to Avoid Common Website Design Flaws

Webbiquity

No matter if you’re starting from scratch or using a template—creating a unique design, populating your site with compelling content, and optimizing all elements—takes time and energy. Do yourself a favor and take some time to make sure you’re avoiding these common website design flaws. Use website design tools to help you find the ideal type faces and icons to meet your design objectives. There’s nothing positive to say about a confusing or illogical site design.

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11 Email Design Best Practices to Grab Your Reader’s Attention

SendX

Simply put, your email marketing strategy goes a long way toward growing your business—and part of the secret to a winning strategy includes effective email design. Why does Email Design Matter? The way your email is designed can positively impact email performance.

What is Responsive Design?

Oracle

by Jesse Noyes | Tweet this Today’s guest post comes from Richard Hill , VP & Practice Lead, Marketing Automation at Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Responsive Web Design”. Short answer: Responsive Design. What is Responsive Web Design? Responsive Web Design is the practice of creating websites that fluidly respond to deliver the right experience for the right screen size at the right time.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

The 5 Stages of Customer Centric Design

Influitive

Involving your user base directly into your design processes is necessary to ensure your product’s user. The post The 5 Stages of Customer Centric Design appeared first on Influitive. Great user experience hinges on your ability to understand how consumers think. It’s all well and good if your product feels intuitive to you, but if your customers don’t feel the same way, they won’t continue using your platform.

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Psychology of Design: The Grid

SmartBug Media

When you get a new design assignment, you immediately start to think about the layout structure. After all, you want to ensure that you can deliver an organized and consistent design that is appealing. Why You Should Always Use a Grid System in Your Designs.

Outsourcing a Design Project? Here's How to Write a Design Brief

Hubspot

Another way to set expectations is by creating a design brief. It's essential in the early stages of your design project, whether you're working with someone in-house or outsourcing it to an agency or independent contractor. So when would you use a design brief? Design Template

Industrial Website Redesign: Content Before Design

Industrial Marketing Today

The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. Industrial Websites Website Design & Development Content Marketing Industrial Marketing SEO Around this time of the year, I get more calls and emails about redesigning industrial websites. This of course is very good news for my industrial marketing business but there is usually something missing that makes me cautious.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

3 Graphic Design Tips for Non-Designers

Content Marketing Institute

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design. These three design tips will keep your blog, social media, and other visuals on the right track.