Design thinking

Biznology

In our days, design becomes the cornerstone of digital transformation projects. design takes its leading role not only in addressing client-facing problems but also in humanizing and simplifying complicated structures and technology infrastructures. Design thinking minimizes the uncertainty and risk of innovation by engaging customers or users through a series of prototypes to test and refine concepts. Roger Martin , author of the Design of Business.

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Graphic Design Trends for Social Media in 2021

RockContent

When it comes to social networks, success requires more than quality content and a competent strategy – the “third whale” is thoughtful design. 2021 Graphic Design Trends in Social Networks. Designers come to the rescue with detailed 3D objects with high-res textures.

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Why Buyer Interaction Design Matters During The Coronavirus Pandemic

Tony Zambito

In essence, they must embrace Buyer Interaction Design?. What is Buyer Interaction Design?? Buyer Interaction Design? BxD) is the design of interactions between buyers and an organization’s marketing and sales communications. The purpose of Buyer Interaction Design ?

Trending in Email Design: Geometry

Litmus

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing. What looks like a contradiction on the surface only shows that what’s true in fashion rings true in email design, too: Where there’s a trend, there’s always a countertrend.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Bop Design’s Favorite B2B Web Designs of the Moment

BOP Design

In this blog, Bop Design is presenting some of our favorite B2B website designs and providing reasons why we contend they hit client marketing objectives. All of these B2B web designs have one thing in common: each B2B company wanted to generate more leads through their website. In each website cited below, we discuss how the design and content strategy execute on B2B lead generation. Accurate’s web design does this seamlessly.

What is responsive web design and how to use it

RockContent

Luckily, technology has evolved enough to propose a great way to make sure content is displayed correctly no matter what you are using: responsive web design. See below what you will learn while reading this article: What is responsive web design? What is responsive web design?

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How to design effective display ads: Design components 101

Liveintent

However powerful a media channel, email still requires effective display design to drive success. It enables you to showcase your products, features, or design. Design like the pros. Want to learn more about how to design effective display ads?

How a Well Designed B2B Website Builds Confidence

BOP Design

Professional B2B Web Design That Supports Your Brand. There is a saying by digital designer Adam Judge, “The alternative to good design is always bad design. There is no such thing as no design.”

Effective email marketing design

Biznology

We’re on a real roll with email-related posts–see our tips here and here from the past two monthly columns–and since good things happen in threes, we thought we’d cap the series with some email tips related to design. Design is in the details. The desire to keep your coding simple likely means you’ll want to keep your design simple. It does mean you should place a premium on great typography and design details that aren’t as intricate as you might have on your website.

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CMOs Pivot to Virtual Engagements to Drive Business in the COVID Economy

Speaker: Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads

Business as we know it is never going to be the same. Working from home has become the norm, conferences and meetings are going online, marketing budgets are being shifted, reduced or put on hold – it's time to adapt. Join this insightful and informative webinar with Mike Damphousse, Managing Partner of Category Design Advisors and Founder of Green Leads, who will discuss how businesses can be resilient during these challenging times.

11 Email Design Best Practices to Grab Your Reader’s Attention

SendX

Simply put, your email marketing strategy goes a long way toward growing your business—and part of the secret to a winning strategy includes effective email design. Why does Email Design Matter? The way your email is designed can positively impact email performance.

Email Design Trends: What We’re Expecting in 2021

Litmus

With one very disruptive year almost behind us, it’s time to look to the future of email design and see which trends will be setting our inboxes alight in the coming year. Here are the email design trends we’re expecting in 2021 with examples (click to jump ahead): Tangible visual content.

How to Avoid Common Website Design Flaws

Webbiquity

No matter if you’re starting from scratch or using a template—creating a unique design, populating your site with compelling content, and optimizing all elements—takes time and energy. Do yourself a favor and take some time to make sure you’re avoiding these common website design flaws. Use website design tools to help you find the ideal type faces and icons to meet your design objectives. There’s nothing positive to say about a confusing or illogical site design.

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5 Critical Components of a Successful Website Design for Manufacturers

Industrial Marketing Today

Creating a successful website design for manufacturers takes careful planning, a deep understanding of how engineers and industrial buyers make decisions and a lot of hard work. Read more The post 5 Critical Components of a Successful Website Design for Manufacturers by Achinta Mitra appeared first on Industrial Marketing Today. Industrial Websites industrial website redesigns web design for manufacturers

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

The Music of Great Design

Oracle

Leveraging her classical graphic design background with tactful coding and digital acumen, Shuman positions herself and her work at the hinge of change. This anecdote represents a theme in Shuman’s career, “I tell my design team and everybody, if you don't like change, you're in the wrong business.” Welcome to another edition of the Makers of Modern Marketing at Oracle, our blog series highlighting the people behind the marketing at Oracle.

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What Interaction Design is and what are the applications of this design area

RockContent

Interaction Design is a part of IT that studies, plans, and applies interactivity points in both digital and physical systems. Also known as interaction design or IxD design , it aims to optimize the relationship between user and product. Where can we use Interaction Design?

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The 5 Stages of Customer Centric Design

Influitive

Involving your user base directly into your design processes is necessary to ensure your product’s user. The post The 5 Stages of Customer Centric Design appeared first on Influitive. Great user experience hinges on your ability to understand how consumers think. It’s all well and good if your product feels intuitive to you, but if your customers don’t feel the same way, they won’t continue using your platform.

Design 186

Importance of Graphic Design in Digital Marketing Strategy

Spiralytics

In this post, we'll discuss a few reasons why graphic design is so important in the context of implementing your digital marketing strategy. The post Importance of Graphic Design in Digital Marketing Strategy appeared first on Spiralytics Inc. Web Design web design

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Trending in Email Design: Photography

Litmus

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. In 2019, custom illustration was the hottest trend across many areas of design, including email. The post Trending in Email Design: Photography appeared first on Litmus.

Trending in Email Design: Organic Shapes

Litmus

Each year, we see new design trends shaping digital marketing, from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. Most email designs are driven by symmetry and geometry. Email designs inspired by nature. Here are 6 brands that use fluid, organic shapes to level-up their email design.

What is Responsive Design?

Oracle

by Jesse Noyes | Tweet this Today’s guest post comes from Richard Hill , VP & Practice Lead, Marketing Automation at Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Responsive Web Design”. Short answer: Responsive Design. What is Responsive Web Design? Responsive Web Design is the practice of creating websites that fluidly respond to deliver the right experience for the right screen size at the right time.

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Design Stereotypes: What Defines Feminine Design or Masculine Design?

Bannersnack

The world is abundant in stereotypes, and the field of graphic design is no exception. Subconscious attitudes often impact the way a product is marketed, resulting in multiple design stereotypes that are visible even to the untrained eye. DesignThe most common example is the use of the color pink for girls and blue for boys. […].

Trending in Email Design: Dark Styles

Litmus

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing. Dark email designs have been gaining momentum over the last year as various email clients and apps have rolled out Dark Mode support. Which brands do dark email designs well, you ask?

3 Graphic Design Tips for Non-Designers

Content Marketing Institute

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design. These three design tips will keep your blog, social media, and other visuals on the right track.

The 5 Stages of Customer Centric Design

Influitive

Involving your user base directly into your design processes is necessary to ensure your product’s user […]. The post The 5 Stages of Customer Centric Design appeared first on Influitive. Great user experience hinges on your ability to understand how consumers think. It’s all well and good if your product feels intuitive to you, but if your customers don’t feel the same way, they won’t continue using your platform.

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30 Free Christmas Fonts for Festive Holiday Designs

Bannersnack

All of this while juggling all the other work tasks may include needing to find the ideal free Christmas fonts for creating a holiday design or […]. The post 30 Free Christmas Fonts for Festive Holiday Designs first appeared on [link]. Design banner inspiration font

13 Graphic Design Trends to Use in 2021 — and Two to Avoid

Hubspot

Desires for new and different –– but also reassuring and less overwhelming –– experiences will exert significant influence over customer appetites in 2021, including in visual communications and graphic design. Here, let's dive into the graphic design trends you'll see in 2021.

Putting Dynamic Back into Email Design

Oracle

While this sounds conclusive, in practice, email marketing remains a hotbed of discussion with marketers divided on one question: Is the content or design more important? Today, we want to focus on design. It is by understanding that neither content nor design is more important. Only informative, relevant content together with engaging design will keep a customer’s attention. Making the Leap In 2018, email design is all about dynamic content.

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10 of This Year’s Best Web Designs

SmartBug Media

What Makes for Great Web Design? Now, on to the top 10 best examples of web design from this year. Ten of this year’s best web designs (in no particular order): Superior Technologies : Mobile Responsive, Brand Refresh. Burroughs : New Logo + Web Design + Content Strategy.

Top 7 Packaging Design Resources

Stevens & Tate

Today’s package designers have such a wide variety of tools, technologies, and materials available that they can create just about anything they envision. Add in digital printing and their amazing design options become available to everyone. Packaging design comes together at BXP.

Survey design tips

Savanta

The rise of low-cost online survey platforms such as Survey Monkey has led to commensurate rise in poorly designed surveys. So, here’s some tips if you’re planning to design your own survey. Write this down in a short statement and constantly refer back to it when designing the survey. Now review the survey against the goals you set at the beginning of the design process to check that it will gather all the information you need.

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Psychology of Design: The Grid

SmartBug Media

When you get a new design assignment, you immediately start to think about the layout structure. After all, you want to ensure that you can deliver an organized and consistent design that is appealing. Although you may have thought that the grid system is a thing of the past, it is still incredibly relevant today—after all, it’s important that websites be designed to adjust to multiple screen sizes. Why You Should Always Use a Grid System in Your Designs.

Design by computers: How AI is changing the graphic design industry

ClickZ

The biggest achievement of technology can be seen in logo designing. Artificial intelligence tools can limit the legwork for graphics designers and perform repetitive tasks for them so that they can focus on the bigger picture. In other words, AI is not going to replace designers but merely work as their assistants. For instance, mobile app developers are using AI to design a better mobile app user experience. The rise of AI in graphics design.

Design Decoded: Ceros Explains… the Hamburger Menu

Ceros

Welcome to Design Decoded , our new video series. In each video, we’ll trace the history of some popular UX design element and attempt to explain its ubiquity. The hamburger icon was designed by Norm Cox for the Xerox Star Personal Work Station in 1981. Reading Time: 2 minutes.