Sat.Mar 30, 2024 - Fri.Apr 05, 2024

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Top 5 Challenges of B2B Industrial Marketing and How to Overcome Them

Tiecas

The challenges of B2B industrial marketing are unique and can frustrate even the most seasoned marketers. From complex sales cycles to niche audiences, understanding the hurdles facing manufacturers and industrial companies is the first step toward developing effective marketing strategies. To get a good overview of these hurdles and challenges, check out our post, “Struggling with B2B Industrial Marketing?

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Why influencer marketing is critical in B2B

Martech

What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Whether you’re looking at big fish with millions of followers or investigating micro-influencers with fewer than a hundred thousand followers, the investment is worth it

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Two Tools and a Tactician: Why B2B Marketing Departments Need More

Marketri

A call comes in. It’s another frustrated CEO looking for marketing help, but he isn’t sure what’s needed. The conversation goes something like this: “I have a junior marketer who’s a few years out of school. She’s smart and enthusiastic but very tactical and needs direction. Our company recently purchased HubSpot, but we’re not using it much.

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Navigating the Maze of B2B Marketing Challenges with Corrective Actions

Binary Demand

[ps2id id=’introduction’ target=”/]B2B marketers face a multitude of challenges that demand innovative solutions and strategic foresight. From navigating complex buying journeys to maximizing limited resources and staying abreast of evolving technologies, the landscape is rife with obstacles that can hinder success. We will delve into the long retained B2B marketing challenges , exploring the nuances of each obstacle with corresponding actionable insights and strategies to lear

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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2024 B2B Demand Gen Strategies to Uplevel Your SaaS Marketing

FunnelEnvy

The Software-as-a-Service (SaaS) industry is experiencing phenomenal growth as technological advancements are making cloud-based solutions more accessible, scalable, and secure than ever before. This shift towards on-demand software allows businesses of all sizes to access sophisticated tools. With the rise of innovations like Artificial Intelligence (AI) and Big Data, we can expect the SaaS industry to offer even more powerful and specialized solutions.

More Trending

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Making Lead Magnets That Work For B2B Marketers

Lead Forensics

Not sure where to start? Don’t worry. In this article, we’re going to help you fine-tune your needs so you can pull out the ones which are going to be the most effective for you. We often hear people say that their goal is simply to bring in more leads. But to be truly successful, you need to be more specific than that. You don’t want just any old lead.

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Remembering the Life and Work of Daniel Kahneman

B2B Marketing Directions

Daniel Kahneman, the renowned psychologist best known for his groundbreaking work on the psychology of human judgment and decision-making, died this past Wednesday at the age of 90. Dr. Kahneman is widely regarded as one of the intellectual founders of the behavioral science discipline now called behavioral economics. He was awarded the Nobel Prize in Economic Sciences in 2002 even though he never took a course in economics.

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OLD VS NEW WAY In B2B Marketing (Breaking B2B - B2B Marketing & Demand Generation Podcast)

Confessions of a B2B Marketer

Sam Dunning on LinkedIn Breaking B2B on LinkedIn Breaking B2B's website Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Previous guests include: Jared Robin of RevGenius, Mike Kamo of NP Digital, Arvid Kahl of FeedbackPanda, David Heinemeier Hansson of 37signals, Chris Walker of Refine Labs, Tim Soulo of Ahrefs, Justin Jackson of Transistor, Sam Dunning of Web Choice, Sam Kuehnle of Refine Labs, Liam Bartholomew of Cognism, Brendan Hufford of Growth Sprints, Justin R

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AI-Driven Personalization in B2B Email Marketing Campaigns

Visitor Queue

Did you know that emails with a personalized subject line are 26% more likely to be opened? Knowing this, it’s a no-brainer that you should be personalizing your subject lines. But, personalization can be used much more than just in the subject line of your emails. By personalizing your emails, from subject line to time […] The post AI-Driven Personalization in B2B Email Marketing Campaigns appeared first on Visitor Queue Blog | Identify Website Traffic.

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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Use Email Marketing to Drive Business for Car Repair Shops

SendX

Think about the last time you received an email from a business that genuinely caught your attention. Maybe it was a reminder for a service you needed or a tip that helped you out in a pinch.

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New Report: Key Trends in B2B Content Consumption

The Point

The lead generation experts at NetLine just released their “ 2024 State of B2B Content Consumption & Demand Report ,” a meaty 38-page guide based on data from more than 6 million content registrations. Here are the findings that stand out as potentially having the most significance for demand marketers: According to the report, user demand for gated B2B content rose 14.3% YOY, up 77% since 2019, a contradiction for those who would have us believe that forms are a thing of the past.

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Best Practices for Podcast Guests: How to Make a Lasting Impression

Trade Press Services Newsletter

Podcasting is a powerful media platform for sharing ideas, stories, and expertise. More than 504 million people listen to podcasts around the globe and almost half of listeners reside in the United States. Research shows that around 144 million Americans listen to podcasts monthly. As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program.

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The Technologies Having The Biggest Impact On The Workplace Right Now

Webbiquity

Contributed post. The business world is entering a new technological era. We’ve seen the industrial revolution, then the digital revolution, and are now on the cusp of a new revolution in technology. Image credit: StartupStockPhotos on Pixabay But what shape will it take? Here’s a look at five technologies making the biggest waves, and how they can benefit your business.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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5 Tips to Maintain Great Email Etiquette and Impress Your Subscribers

SendX

In 2022, the number of email users worldwide was forecasted to be 4.3 billion. This figure is set to grow to 4.6 billion in 2025. The daily number of emails sent and received totaled 293.6 billion. Despite the huge competition in email marketing, newsletters still remain an effective channel for sales and communication with the audience.

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The Only Technical SEO Checklist You’ll Ever Need

Marketing Insider Group

Imagine your website is a sleek, high-performance sports car. Now, what good is all that speed and style if the engine’s not working right or it’s missing a wheel? That’s where technical SEO comes into play—think of it as the engine tune-up, the oil check, and the tire inflation ensuring your site races smoothly down the digital highway, catching the eyes of search engines and users alike.

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Maximizing MDF Efficiency: Leveraging Content Syndication for Enhanced Channel Marketing  

PureB2B

Drive business growth with cost-efficient & sustainable marketing strategies for wider reach. Here's how to manage MDF to boost your channel marketing.

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Spreading the Word About Your New Business

Webbiquity

Contributed post. When you’re starting out with a new business, one of the first and most important things you to do is promotion. Getting your message out there. Spreading the word as much as possible. The more you do this, and the more effectively you do it, the more successful your business launch will be. Image credit: Canva Studio on Pexels You already know that, but the question is: how can you ensure you are spreading the word about your new business in the right way, and in a way t

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Increase Podcast Downloads With Your Email Marketing Platform

SendX

Everyone and their brother seems to have a podcast these days. But, you know what most podcasters lack? An email list. Believe it or not though, having an email list could be your ticket to more podcast downloads!

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The Complete Ecommerce Marketing Strategy

Marketing Insider Group

There’s a well-known moral exemplified in the tortoise and the hare fable – “slow and steady wins the race.” The same is true in ecommerce growth. Customers aren’t always easy to engage — the average cart abandonment rate is 69.2%. It takes persistence and a variety of marketing strategies to reach your audience and increase sales. The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them.

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Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC)

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Congratulations to all who participated! Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (APAC) 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

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Will Alphabet Acquire HubSpot?

CMSWire

Alphabet is eyeing HubSpot as an acquisition, sources say. Will it be a game-changing move for Google in CRM and marketing? Continue reading.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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How “Deep Content” Will Protect Your SEO in the AI Era

Ahrefs

Yes, AI has changed SEO forever (and will continue to do so), but it’s not going to kill it. We just need to adapt. How? By prioritizing “deep content” about topics that can’t be answered quickly or easily.

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Modern GTM by ZoomInfo: What Makes Our B2B Private Community Different

Zoominfo

After a whirlwind of planning, recruiting, and testing, we’re happy to say that today marks the full public launch of Modern GTM , a space dedicated to modernizing go-to-market for all. Facilitated through live sessions and exclusive events, the community is designed to hone your skills as an individual contributor or frontline manager in sales, marketing, or revenue operations.

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Google Page Speed Insights for B2B Websites

BOP Design

We build and manage B2B websites for a variety of clients. We also implement many search engine optimization (SEO) best practices as part of the scope for certain websites and ongoing marketing projects. While every B2B website design and audience is unique, one thing that affects the SEO of all of them is page speed. The post Google Page Speed Insights for B2B Websites appeared first on Bop Design.

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Crafting Personalized Marketing Experiences for the Privacy-Conscious Consumer

CMSWire

How can marketers continue to deliver on their audiences’ expectation for personalized experiences, while also meeting their needs for increased data privacy? Continue reading.

Privacy 126
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Ultimate Guide to SEO-Driven Success: B2B Blog Writing Techniques That Rank and Resonate

The Lead Agency

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. As has been the case for many years now, content is king, and we all know that the bar for measuring quality content is regularly being raised.

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How Top Sales Teams Capitalize on Key Buying Signals

Zoominfo

In a hyper-competitive market, B2B sellers are constantly looking for an edge with their ideal prospects. Buyers are doing the same: most come to the table with extensive research in hand, and nearly all of them buy from a company on their “day one” list. But all of that activity isn’t happening in a vacuum. As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals.

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How To Optimize Your Website For Local Search in 2024

CopyBlogger

Most local business owners have tried a few local SEO tips, but it’s easy to get lost in the weeds. Continue Reading The post How To Optimize Your Website For Local Search in 2024 appeared first on Copyblogger.