Zoominfo

JUNE 19, 2020

In an age where digital data increases at blinding speeds, achieving data privacy compliance takes a long time. In early 2020, the California Consumer Privacy Act (CCPA) went into effect. If reaction to prior privacy laws in Europe are any indication, it will likely take years for U.S. The results were notable. Source: ZoomInfo.

Privacy 162

Privacy Zoominfo Press Sample 162

Tomorrow People

JANUARY 8, 2021

As 2021 dawns, one thing is certain: the world looks very different to how it did one year ago. 2021 marketing trend 1: Virtual events go from temporary fix to serious strategy. In 2021, dedicated virtual events that were pioneered in 2020 will return, and new ones will be established. What to expect. What to expect.

Trends 215

Trends B2B Marketing Planning Advertising Agencies 215

Litmus

OCTOBER 13, 2021

In his Litmus Live session, Chad will explain exactly how Apple’s Mail Privacy Protection will affect marketers and concrete ways marketers can adapt. ( And, of course, sometimes there are big wrinkles, like GDPR and Mail Privacy Protection. Join us at Litmus Live via livestream on October 26th-27th, 2021. Get your ticket.

Privacy Protection 75

Privacy Protection Privacy Tactics Consulting 75

Litmus

OCTOBER 8, 2021

And September has quite a few curious observations because of a not-so-little thing called Mail Privacy Protection (MPP) that Apple rolled out to its Mail app on iOS 15 and iPadOS 15 on September 20th. Apple Mail Privacy: 1.5%. Apple Mail Privacy: 6.6%. Apple Mail (privacy-impacted): 6.6%. Apple Mail Privacy: 1.5%.

Privacy Protection 90

Privacy Protection Privacy Email Marketing Mobile Marketing 90

Zoominfo

JUNE 19, 2020

In an age where digital data increases at blinding speeds, achieving data privacy compliance takes a long time. In early 2020, the California Consumer Privacy Act (CCPA) went into effect. If the reaction to prior privacy laws in Europe is any indication, it will likely take years for U.S. The results were notable.

Privacy 147

Privacy Zoominfo Press Sample 147

Zoominfo

MAY 19, 2021

The world of data privacy is vast and complex. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. General issues in data privacy include the rules around data collection, required disclosures, and the rights of individuals. So, where does ZoomInfo come in?

Privacy 100

Privacy Opt-out Zoominfo Opt-in 100

Martech

DECEMBER 29, 2021

In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy. Prioritizing first-party data.

Privacy 126

Privacy Marketing & Strategy Privacy Policies Loyalty 126

Litmus

JUNE 8, 2021

Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. What this might mean for email marketers.

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

Litmus

OCTOBER 27, 2021

Our 2021 State of Email report reveals five key findings: Email marketing is increasingly critical to business success. Privacy measures are forcing strategies to change. Industry trends to protect privacy are impacting marketing’s ability to do personalization well. The post What Are the Insights From the 2021 State of Email?

Privacy Protection 118

Privacy Protection Privacy Budget Programs CMO 118

Liveintent

DECEMBER 1, 2021

Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. Establishing a privacy-first first-party data strategy. Very important.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Privacy 125

Martech

JUNE 6, 2022

Apple’s app privacy rules have resulted in 59% of mobile advertisers moving ad spend from them to Google Play and alternative Android platforms, according to a new study released today. One result: In the third quarter of 2021 Android got more marketing dollars than iOS for the first time, a 10% swing from three years earlier. .

Privacy Protection 95

Privacy Protection Privacy Mobile Advertising Mobile Marketing 95

DAGMAR Marketing

SEPTEMBER 1, 2021

On March 30, 2021, Google unveiled its plans to release FLoC—a proposed alternative to third party cookies that claims to offer more user privacy—while still tracking users to provide advertisers with the information they need. FLoC, short for Federal Learning of Cohorts, is part of the Google Privacy Sandbox. What is FLoC?

Privacy 98

Privacy Marketing Proposals Paid Search Agency User-Generated Content 98

Martech

SEPTEMBER 27, 2021

Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. Value data privacy to build customer trust. ” The post Value data privacy to build customer trust appeared first on MarTech.

Privacy 111

Privacy Lead Ranking Lead Scoring Ad Building 111

Martech

SEPTEMBER 6, 2022

It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. Get MarTech! In your inbox. See terms.

Privacy 107

Privacy Advertisements Advertising Tips 107

Biznology

JANUARY 21, 2021

Welcome to 2021! Their expertise includes… Has experience with digital experience such as B2B marketers and how they will massively shift their 2021 budgets to digital from in-person events. The post Prognostications, Predictions And Hot Topics For 2021 appeared first on Biznology. Ruth Stevens.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Litmus

JULY 23, 2021

But even more so, we’ll be looking at it through the lens of Apple’s recent announcement on Mail Privacy Protection going into effect this fall. Let’s see how email client market share changed in June 2021. Unfortunately, this also means Apple’s Mail Privacy Protection will have significant repercussions to email marketing in general.

Privacy Protection 92

Privacy Protection Privacy Email Marketing Personalization 92

Porch Group Media

SEPTEMBER 20, 2022

Last year, Apple made changes to its privacy policies, which have had a huge ripple effect, fundamentally changing the digital marketing space. In April 2021, Apple limited the tracking capabilities of digital advertisers and allowed iPhone users to opt out of data sharing.

Privacy 88

Privacy Privacy Policies First-Mover Advantage Paid Search Agency 88

Litmus

NOVEMBER 2, 2021

We went into 2021 hoping the worst was behind us, but if there’s one thing we should all know by now, it’s this: Change is constant. Our 2021 State of Email report revealed five key trends happening in this chaotic email world: Email marketing has become essential to business success. Source: 2021 State of Email.

Planning 110

Planning Privacy Protection Privacy Budget Programs 110

Unbounce

JANUARY 13, 2022

After a turbulent 2020, we all probably hoped that 2021 would be a clean slate. In 2021, with loads more online competition, the focus shifted to standing out online —to 40% of small businesses , that’s their biggest fish to fry in the coming years. Thanks for the lessons, 2021. Please, just no more Tiger King.)

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Read on to learn about the updates, how you can use email client market share, and what shifts we saw in October 2021. Apple: 51.4%.

Privacy Protection 93

Privacy Protection Email Marketing Privacy Differentiation 93

Zoominfo

OCTOBER 10, 2023

Privacy regulations, compliance requirements, and data retention policies vary widely from one country to another. We’ve worked with ZoomInfo since 2021,” says Patrick Scully, a managing director at international talent acquisition agency Kintec Global Recruitment , located in Manchester, England.

Zoominfo 261

Zoominfo Marketing Analytics Tools Privacy Network Marketing 261

Liveintent

JULY 19, 2021

By identifying and growing their customer’s retail digital footprint, which is hinged mainly on first-party data, these companies have redefined what it means to be a successful retailer, especially as we move closer to a cookieless, privacy-centric future. And there are tremendous ad revenue opportunities to be had.

Ad Building 127

Ad Building Marketing Analytics Tools Webinar Metrics eCommerce 127

Vision6

AUGUST 3, 2021

While the updates were celebrated by Apple as part of their “legacy of privacy leadership”, it still means there will be some big changes ahead for email marketers. Email marketing will continue to evolve, as it has done with other recent data privacy changes. What is Apple Mail privacy protection? What can you do to prepare?

Privacy Protection 105

Privacy Protection Privacy Email Marketing Planning 105

ClearVoice

MARCH 31, 2021

March 2021 — Clubhouse users can now create clubs without a vetting process. February 2021 — Clubhouse hits the social media scene, and it has 10 million App Store Installs to-date. The platform surpassed 10 million App Store installs, and the majority of the downloads were in February 2021. Social media updates for Clubhouse.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Litmus

JANUARY 7, 2022

What happened in December 2021? Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Let’s take a closer look.

Privacy Protection 86

Privacy Protection Email Marketing Privacy Stats 86

Choozle

FEBRUARY 17, 2022

Key takeaways from 2021. billion during 2021. Start building information about your audience now, while communicating your commitment to their privacy. The post 2021 Key Findings Report appeared first on Choozle: Digital Advertising Made Easy. Connected TV ad spending in the US has increased by 59.9 percent to $14.44

Cost Per Thousand 84

Cost Per Thousand CPM Funnel Advertising Multi-Channel 84

JangoMail

DECEMBER 24, 2021

In case you haven’t been following tech news this past year, Apple announced changes to privacy in its Mail app. What is Apple’s Mail Privacy Protection? Apple launched Mail Privacy Protection (MPP) on September 20th, 2021. Users that choose “Protect Mail Activity” are opted into Mail Privacy Protection.

Privacy Protection 70

Privacy Protection Privacy Open Rate Click Rate 70

Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Let’s take a look back at the first day of Litmus Live 2021, as told by email geeks in tweets. hankhoffmeier) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. Couldn’t make it?

Privacy Protection 92

Privacy Protection Work Management Deliverability Privacy 92

Heinz Marketing

JUNE 27, 2022

It’s no secret that the digital privacy landscape is changing. In May 2021, opt-in rates were at around 16%. Third-party cookies : These are the cookies that can put your privacy in danger. Apple Mail Privacy Protection. More and More Data Privacy Laws are Emerging. Now that number has grown to 25% a year later.”.

Privacy 71

Privacy Privacy Protection Opt-out Opt-in 71

ConvertKit

AUGUST 16, 2021

Here is our monthly deliverability report to answer that question: If you missed previous Deliverability reports, you can check them out below: April 2021. Episode 18: What Apple's privacy changes mean for your deliverability. The post ConvertKit’s July 2021 Deliverability Report appeared first on ConvertKit.

Deliverability 110

Deliverability Open Rate Click Rate CAN-SPAM 110

Opt Intelligence

DECEMBER 19, 2021

From third-party cookie deprecation to Facebook’s massive outage, 2021 showed us the benefit of owning your own data. Changing social algorithms, new privacy rules…2021 also brought to light the fact that even your best performing tactics should not be over-indexed. Diversify Your Marketing Plan. Leave a comment to let us know!

Planning 82

Planning Opt-in Marketing & Strategy Privacy 82

Content Standard

AUGUST 24, 2021

If you haven’t yet, I highly recommend checking out Dentsu’s The Cookieless World report, which does a great job explaining the magnitudinous impact of data privacy on digital marketing. The post Data Privacy Marks the End of Digital Feudalism appeared first on Skyword. ” I couldn’t agree more.

Privacy 127

Privacy iProspect Ad Exchange Paid Search Agency 127

Conductor

SEPTEMBER 9, 2021

In the first half of 2021 alone, venture capitalists (VC) invested $14.7 Let’s take a look at healthcare trends for technology searches in 2021: Overall Technology and Healthcare Industry Trends in 2021. Searches for “healthcare IT” and “medical IT solutions” in 2021 saw a 24% increase YoY from 2020.

Trends 98

Trends Marketing AI Marketing Management Digital Transformation 98

Martech

OCTOBER 19, 2021

Throw in Apple’s recent changes to its Identifier for Advertisers (IDFA) and privacy legislation sweeping the globe, the way in which marketers connect with consumers is undergoing radical and irretrievable change. The post Clarity in an uncertain future: Cookies, privacy, and marketing roadblocks appeared first on MarTech.

Privacy 97

Privacy Planning Ad Exchange Opt-in 97

The Customer

AUGUST 3, 2021

In the latest edition of TheCustomer QT: Privacy pays off, editable stacks are here, the limitations of big data, and you might be more greedy than you think. DATA & PRIVACY. Rethinking Privacy. The post TheCustomer QT – August 3, 2021 appeared first on TheCustomer. You want visitors’ data.

Industry CMS 92

Industry CMS Privacy Ad Exchange Vendors 92

Martech

APRIL 16, 2024

The digital ad ecosphere has met challenges due to snowballing privacy regulations and the deprecation of third-party cookies. Dig deeper: Google’s Privacy Sandbox: What you need to know Video. After huge growth in 2021, following the first year of the COVID-19 pandemic, digital advertising spending cooled in 2022.

Advertisements 100

Advertisements Advertising Paid Search Agency Privacy 100

The Customer

APRIL 14, 2020

Data Privacy (archive). 18 min What’s Changing With Push Notifications in iOS15 (and What to Do About It) September 30, 2021 A thoughtful push notification strategy that respects user preferences is at the heart of your preparation, as is an approach that prioritizes quality over quantity. Data Privacy (archive).

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52