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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. It’s certainly one of ours.

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Performance Marketing: Tools, Techniques and Best Practices

Marketing Insider Group

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. In this post, we’re exploring the essential tools, techniques, and best practices you need to elevate your performance marketing game to its peak potential. Remember when shopping and advertising were simple?

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11 Customer Journey Mapping Tools for B2B Marketers

Marketing Insider Group

Luckily, with the right customer journey mapping tools, you can create a specialized experience for your audience that not only improves satisfaction, but also creates opportunities for growth. Today, we’re sharing 11 customer journey mapping tools you can start using to make the mapping process more manageable and effective.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. This is where the magic of paid content distribution comes into play. Why Zemanta?

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From Planning to Results, How to Choose a Tool to Manage Marketing Projects

With increased channels, tools, and pressure to achieve goals, your work management platform must be able to: Manage complex projects within tight time frames. Harness data from all channels to make decisions in real time. Prove ROI to the broader business. Download the eBook today!

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The 10 Best Webinar and Webcasting Tools

Webbiquity

GoToWebinar and WebEx (which is more of an online meeting tool) are no longer your only options. Here are 10 of the best webinar and webcasting tools to consider evaluating for your next online presentation. A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses.

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The 50 Best Startup Tools For 2021

Marketing Insider Group

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. But here’s the problem: There are a TON of tools out there (and more introduced every day). In marketing alone, you have over 8,000 tools to pick from. Kissmetrics .

Startups 363
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How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not.

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Solving the Biggest Tech Challenges in RevOps

Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

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Catch Them If You Can: The Passive Candidates Edition

Yet, with the right tools and mindset, it’s possible to track down this candidate - and many others like them! Hiding behind laptop screens and smartphones, the passive candidate is hard to find and tougher to catch. Simple: By thinking like one.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers.

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Scale Your Resource Management Practice With Collaborative Work Management

We’ll go through everything you need to get started on your journey to better resource management, and the fundamental tools you need to fully leverage resources at your organization. In this eBook, we refer to resources as the people on a project team.

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Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers. If you are considering implementing account-based marketing, chances are you have also explored technology options. This session will help you start off on the right foot.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

In this eBook, we’ll walk you through how to leverage strong data and go-to-market tools to unlock the five stages of ABM: define, identify, engage, convert, and connect. And yet only 43% of marketers are completely satisfied with the quality of their data. ZoomInfo’s MarketingOS changes all that.

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The Power of Conversation Intelligence

Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the CI space?