It’s Black Friday Into December for MarTech Tools

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You also need marketing technology (martech) tools. For the next few weeks, you can get some incredible deals on some of the best martech tools out there. SEO Tools. Just click the links above, make your choices, and save a bundle on the best martech tools.

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SEO Tool Bake-Off: Serpstat vs. SEMrush

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There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors. But two of the most popular SEO tools are Serpstat and SEMRush. Again, both tools include this feature, though under different names.

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Nine Valuable Varieties of Online Business Tools

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Fortunately, as with marketing and analytics and other sales & marketing tools, there are a wide variety of platforms, apps, and extensions to help business professionals in almost any role do their jobs more effectively and efficiently. File Sharing Tools. Project Management Tools.

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Seven Key Categories of Social Media Marketing Tools

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Here are seven categories of tools that will help companies optimize social media marketing efforts as well as assisting with employee advocacy, customer services, and other business functions. Social Media Monitoring Tools. Social Media Management Tools. Google+ Marketing Tools.

How B2B Marketing is Changing in 2018

marketing tools is expanding, tying together. data from disparate tools for analysis remains a. to allocate limited funds across spending types (campaigns, people, tools) and tactics. and tools to accurately assess and report on. tools. 1How B2B Marketing.

The Six Best Screen Capture Tools

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Enter the address (URL) of any web page and the screen capture tool will generate a high-resolution screenshot of the full web page as a PNG image that you can download. Tool for screen capture and screen recording on Windows and Mac. 3: The Nine Best Facebook Marketing Tools. #4:

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The 32 Best Twitter Marketing Tools

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Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. This is my favorite tool for building our audience on Twitter.”

17 Helpful SEO Tools and Tool Reviews

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For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. Which SEO tools are most helpful in conducting a site audit?

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The 20 Best SEO Rank Tracker Tools

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Web analytics tools like Google Analytics or Clicky are great for the former. rank checking or rank monitoring) tools. There are SEO rank tracker tools to fit almost any budget or need. Sample review: “I have used just about every keyword ranking tool that exists.

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The 21 Best Content Curation Tools

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The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge.

Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers. If you are considering implementing account-based marketing, chances are you have also explored technology options.

Seven Groups of Tools for Designing and Optimizing Websites

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You may use content planning and development tools to help create those. Whether you’re ready to embark on a website redesign project, or just need to make some tweaks to improve the design and search optimization for an existing site, these seven categories of tools can be very helpful.

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The 15 Best Special-Purpose SEO Tools

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Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 14) On-Page Optimization Tool.

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The 24 Best Visual Content Creation Tools

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Here are two dozen tools that enable marketers to create a range of effective visual content assets, from memes and quote images to animated GIFs, maps, charts, vector drawings, and interactive graphics. Design tool for custom images, presentations, and social media graphics.

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The 26 Best All-in-One SEO Tool Suites

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Best all-in-one SEO tool suites. Another approach is to implement an all-in-one SEO tools suite, which covers most if not all the bases in a single package. Generally, best-of-breed tools offer greater functional depth, while all-in-one suites simplify management and integration.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

Used properly, LinkedIn is the ultimate prospecting tool for B2B sales. It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods.

22 Expert Guides and Reviews of 200+ Social Media Tools

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No one has time to put every one of those tools through its paces. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps.

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The 23 Best Content Ideation Tools

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What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. An online brainstorming tool that helps develop ideas based on challenges, related adjectives, and insights.

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The Ultimate Guide to Content Marketing Tools: Introduction

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But the interactive website visibility and engagement model below organizes about 750 of the most important tools into a coherent, strategic framework content marketers can use to put the various types of tools in context and make better martech selection decisions.

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The Four Best Online Survey Tools

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That’s what these tools are designed to do. Survey tools can be valuable in both the pre-CRM stage (asking questions of unknown website visitors to help with content, messaging, and design) and post-CRM phase (customer and prospect research). 20: The Four Best Online Survey Tools.

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Salesforce Formulas for the Everyday Admin

Speaker: Steve Molis, Salesforce MVP

The 17 Best Keyword Research Tools for SEO and SEM

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So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. 7) WordStream Keyword Tool.

The 24 Best Email Marketing Tools

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Here are two dozen tools that can help business users and marketers to both craft better messages as well as more efficiently manage their own email inboxes. Sample review: “You need a tool to manage your email list and subscribers. Possibly the best opt-in list builder tool.

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The 29 Best Social Media Monitoring Tools

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Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out.

The Eight Best Social CRM Tools

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” Here are eight of the best social CRM tools for capturing and scoring leads, facilitating prospect and customer social media engagement, and managing sales processes, customer relationships, and marketing programs. RazorSocial (Tools). 5: The 23 Best Content Ideation Tools. #6:

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The Sales Enablement Handbook

Providing the right technology, including digital tools, to sales teams with a view. the same access to knowledge, tools and tips. Tools/Software Coaching strategies for sales enablement is often best tailored to the needs of. The Sales Enablement.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

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Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 1) KnowEm SMO Tool.

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The 14 Best Personal Productivity Tools

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These tools, divided into four categories—time-tracking, online timers, personal organization and scheduling, and task automation tools—may help you get a bit more done with a bit less time and effort. Online time-tracking tool for individuals or teams, on desktop or mobile devices.

The 29 Best Web Analytics Tools

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” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. Metrics (measured by web analytics tools) provide actionable insights that feed back into content development planning.

The Nine Best Facebook Marketing Tools

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Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Here are nine of the most popular tools for enhancing Facebook marketing efforts. 3: The Nine Best Facebook Marketing Tools.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion. The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox.

The 28 Best Influencer Marketing Tools

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Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. PR Daily (PR Tools).

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What’s the Right Social Media Scheduling Tool for Your Business?

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With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives.

The 14 Best Marketing Automation Tools

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Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Here are 14 of the best marketing automation tools based on their popularity with reviewers.

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The 17 Best Project Management Tools

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That’s where online project management tools provide value. While specific feature vary among tools, most offer task management, scheduling, real-time communication, and a document repository. A software development project management tool for agile teams.

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

pricing is a strategic tool, which when used. Paradigm of Strategic Value-Based. Discounting for the B2B Industry WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com Discounting to attract new customers has been. a strategy for both salespeople and marketers.

The Six Best Online HR, Payroll, and Employee Scheduling Tools

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For example, staffing and training are critical elements in getting the most out of investments in marketing technology—which makes tools for recruiting, staffing, training, and scheduling vital to marketing success (even if HR is actually the group using these tools).

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The 15 Best Content Distribution and Amplification Tools

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These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. Content Publishing Tools. Content Distribution Tools. A social media automation tool, dlvr.it RazorSocial (Tools).

The Nine Best Reputation Management, RSS, and Social Search Tools

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Social media monitoring tools are an excellent first line of defense for tracking brand mentions, and in some cases brand sentiment as well, from sources across the web. But to make sure nothing gets missed, marketers often deploy a second layer of tracking tools. Social Search Tools.

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The 28 Best Web Design Tools

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The 28 tools here will help web designers choose just the right colors, fonts, icons, patterns, and other visual design components to convey just the right brand image to the online world. Sample review: “Paletton is another great design tool for marketers who lack in overall design.

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How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps