It’s Black Friday Into December for MarTech Tools

Webbiquity

You also need marketing technology (martech) tools. For the next few weeks, you can get some incredible deals on some of the best martech tools out there. SEO Tools. Just click the links above, make your choices, and save a bundle on the best martech tools.

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SEO Tool Bake-Off: Serpstat vs. SEMrush

Webbiquity

There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors. But two of the most popular SEO tools are Serpstat and SEMRush. Again, both tools include this feature, though under different names.

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Seven Key Categories of Social Media Marketing Tools

Webbiquity

Here are seven categories of tools that will help companies optimize social media marketing efforts as well as assisting with employee advocacy, customer services, and other business functions. Social Media Monitoring Tools. Social Media Management Tools. Google+ Marketing Tools.

Three Crucial Classes of Marketing Analytics Tools

Webbiquity

Broadly speaking, analytics tools help optimize your content marketing efforts by providing four types of information: Trends: What patterns are you seeing on your website in terms of traffic sources and levels, visitor engagement, popular content, and which CTAs are driving conversions?

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2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

You may use content planning and development tools to help create those. Whether you’re ready to embark on a website redesign project, or just need to make some tweaks to improve the design and search optimization for an existing site, these seven categories of tools can be very helpful.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. 7) WordStream Keyword Tool.

The Nine Best Facebook Marketing Tools

Webbiquity

Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Here are nine of the most popular tools for enhancing Facebook marketing efforts. 3: The Nine Best Facebook Marketing Tools.

The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Here are 14 of the best marketing automation tools based on their popularity with reviewers.

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What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion. The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox.

The 32 Best Twitter Marketing Tools

Webbiquity

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. This is my favorite tool for building our audience on Twitter.”

5 Easy Tools for Social Selling Success

Webbiquity

A big reason for this is a lack of organizational tools. And then, one day, a host of tools were released that made it SO MUCH EASIER. 5 Easy Tools for Social Selling Success. With these five tools in place, you’ll have all your bases covered. Guest post by Austin Duck.

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17 Helpful SEO Tools and Tool Reviews

Webbiquity

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. Which SEO tools are most helpful in conducting a site audit?

Review 280

Three Web Analytics Tools Worth a Close Look

Webbiquity

Google Analytics (GA) is the baseline in website traffic monitoring tools. Fortunately, there’s an expanding ecosystem of tools that supplement GA to give digital marketers much richer, actionable insights into what’s happening online.

Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

Used properly, LinkedIn is the ultimate prospecting tool for B2B sales. It feeds a customer-centric sales process and enables a human-to-human interaction with very low cost compared to other prospecting methods.

Top 10 Social Listening Tools

Oktopost

Ten Great Brand Monitoring Tools. The technological tools you employ can make a big difference in your ability to filter the signal from the noise and focus your analytics on the messages that really matter. Social Media Marketing Social Response Management B2B Marketing Tools

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Top 7 Tools for Creating a Strong Brand Identity

Marketing Insider Group

Branding is becoming a necessary strategic tool for marketing strategists. The post Top 7 Tools for Creating a Strong Brand Identity appeared first on Marketing Insider Group. Marketing Strategy brand brand identity branding tools

Tools 237

Best Digital Marketing Tools for Small Businesses

Marketing Insider Group

The post Best Digital Marketing Tools for Small Businesses appeared first on Marketing Insider Group. One of the most exciting aspects of the world of digital marketing is how it levels the playing field for smaller businesses and solopreneurs.

The 20 Best SEO Rank Tracker Tools

Webbiquity

Web analytics tools like Google Analytics or Clicky are great for the former. rank checking or rank monitoring) tools. There are SEO rank tracker tools to fit almost any budget or need. Sample review: “I have used just about every keyword ranking tool that exists.

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The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!

The 24 Best Online Writing Tools and Apps

Webbiquity

Fortunately, while not everyone can be a great writer, almost anyone can be a better writer by utilizing helpful (and mostly free) online tools. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Best all-in-one SEO tool suites. Another approach is to implement an all-in-one SEO tools suite, which covers most if not all the bases in a single package. Generally, best-of-breed tools offer greater functional depth, while all-in-one suites simplify management and integration.

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The 15 Best Special-Purpose SEO Tools

Webbiquity

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website. 14) On-Page Optimization Tool.

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Three Lean Tools to Try With Your Marketing Team

Webbiquity

This process is one of the cornerstone outcomes of utilizing lean tools in your marketing campaign. Instead, there are a number of Lean tools that can be implemented within your marketing department to help achieve your outcomes by working smarter and setting limits.

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Salesforce Formulas for the Everyday Admin

Speaker: Steve Molis, Salesforce MVP

Steve Molis has put together a collection of universal formula tips and tricks, along with several of his personal favorites, so that you can get the benefit of a wealth of information without having to trawl through everybody else’s Salesforce problems.

The 21 Best Content Curation Tools

Webbiquity

The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge.

5 Tools Digital Marketers Want for Christmas

Marketing Insider Group

To save time and make your job simpler, you will have to rely on a wide range of digital marketing tools. The post 5 Tools Digital Marketers Want for Christmas appeared first on Marketing Insider Group. Marketing Strategy Digital Marketing toolsTo survive in today’s competitive digital marketing landscape, you need to be intuitive, social media-savvy, and persistent. Most importantly, you need to be a jack of all trades.

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The Seven Best File Sharing Tools

Webbiquity

Fortunately, a number of file sharing tools and services have been rolled out over the past few years which speed and simplify the process. File sharing tools are invaluable not only for content marketing professionals and consultants (e.g., PR Daily (7 PR Tools).

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8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Here we’ve outlined some of our favorite B2B SEO tools for everything from keyword research to link building, content development, technical auditing, performance analysis, and more. This tool allows SEOs to research a site’s backlink profile and dig into competitive backlink data.

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How to Successfully Modernize Your B2B Industry

To maintain profitable growth, B2B owners must take advantage of all the applicable modern tools. The industries must update their strategies to smoothly run the campaigns without hassle. The actionable tips mentioned here will help you in this area.

The 24 Best Email Marketing Tools

Webbiquity

Here are two dozen tools that can help business users and marketers to both craft better messages as well as more efficiently manage their own email inboxes. Sample review: “You need a tool to manage your email list and subscribers. Possibly the best opt-in list builder tool.

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7 Content Marketing ROI Templates and Tools

Marketing Insider Group

Without a workable content marketing ROI template and the right tools, getting the lucid insight you need from your analysis is tricky. The post 7 Content Marketing ROI Templates and Tools appeared first on Marketing Insider Group.

Best Brand Monitoring Tools – At Any Price

Webbiquity

Price 242

Writing a Press Release? 8 Awesome Tools That Will Help

B2B PR Sense

But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. Before we look at the tools that will help you to create better press releases, let's focus on some of the major mistakes you should avoid in your writing.

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Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers. If you are considering implementing account-based marketing, chances are you have also explored technology options.

The Six Best Google+ Marketing Tools

Webbiquity

As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Sample review: The Google+ tool “I find really useful is CircleCount. This was the seventh post in the Best Online Business Tools series. #1:

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