The Ultimate Guide to Content Marketing Tools: Introduction

Webbiquity

But the interactive website visibility and engagement model below organizes about 750 of the most important tools into a coherent, strategic framework content marketers can use to put the various types of tools in context and make better martech selection decisions.

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The 32 Best Twitter Marketing Tools

Webbiquity

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. This is my favorite tool for building our audience on Twitter.”

The Six Best Screen Capture Tools

Webbiquity

Enter the address (URL) of any web page and the screen capture tool will generate a high-resolution screenshot of the full web page as a PNG image that you can download. Tool for screen capture and screen recording on Windows and Mac. 3: The Nine Best Facebook Marketing Tools. #4:

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The 21 Best Content Curation Tools

Webbiquity

The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge.

The Sales Enablement Handbook

Providing the right technology, including digital tools, to sales teams with a view. the same access to knowledge, tools and tips. Tools/Software Coaching strategies for sales enablement is often best tailored to the needs of. The Sales Enablement.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Best all-in-one SEO tool suites. Another approach is to implement an all-in-one SEO tools suite, which covers most if not all the bases in a single package. Generally, best-of-breed tools offer greater functional depth, while all-in-one suites simplify management and integration.

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What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives.

The 29 Best Social Media Monitoring Tools

Webbiquity

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out.

7 Content Marketing ROI Templates and Tools

Marketing Insider Group

Without a workable content marketing ROI template and the right tools, getting the lucid insight you need from your analysis is tricky. The post 7 Content Marketing ROI Templates and Tools appeared first on Marketing Insider Group.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion. The single biggest issue for B2B growth is effective lead generation: increasing lead quality and quantity. Today’s sales and marketing environment is a paradox.

The Eight Best Social CRM Tools

Webbiquity

” Here are eight of the best social CRM tools for capturing and scoring leads, facilitating prospect and customer social media engagement, and managing sales processes, customer relationships, and marketing programs. RazorSocial (Tools). 5: The 23 Best Content Ideation Tools. #6:

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The Four Best Online Survey Tools

Webbiquity

That’s what these tools are designed to do. Survey tools can be valuable in both the pre-CRM stage (asking questions of unknown website visitors to help with content, messaging, and design) and post-CRM phase (customer and prospect research). 20: The Four Best Online Survey Tools.

Survey 206

Three Lean Tools to Try With Your Marketing Team

Webbiquity

This process is one of the cornerstone outcomes of utilizing lean tools in your marketing campaign. Instead, there are a number of Lean tools that can be implemented within your marketing department to help achieve your outcomes by working smarter and setting limits.

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Free Tools for Startups to Boost Social Media Presence

Webbiquity

Here are some unique tools to help boost the social media presence of your startup. That’s why tools like chatbots are so valuable. is a simple tool that let’s you create beautiful infographics. For startups on tight deadlines and even tighter budgets this tool is a life saver.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 1) KnowEm SMO Tool.

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The 29 Best Web Analytics Tools

Webbiquity

” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. Metrics (measured by web analytics tools) provide actionable insights that feed back into content development planning.

The 24 Best Email Marketing Tools

Webbiquity

Here are two dozen tools that can help business users and marketers to both craft better messages as well as more efficiently manage their own email inboxes. Sample review: “You need a tool to manage your email list and subscribers. Possibly the best opt-in list builder tool.

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17 Helpful SEO Tools and Tool Reviews

Webbiquity

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. Which SEO tools are most helpful in conducting a site audit?

Review 200

Three Web Analytics Tools Worth a Close Look

Webbiquity

Google Analytics (GA) is the baseline in website traffic monitoring tools. Fortunately, there’s an expanding ecosystem of tools that supplement GA to give digital marketers much richer, actionable insights into what’s happening online.

The 14 Best Personal Productivity Tools

Webbiquity

These tools, divided into four categories—time-tracking, online timers, personal organization and scheduling, and task automation tools—may help you get a bit more done with a bit less time and effort. Online time-tracking tool for individuals or teams, on desktop or mobile devices.

The Nine Best Reputation Management, RSS, and Social Search Tools

Webbiquity

Social media monitoring tools are an excellent first line of defense for tracking brand mentions, and in some cases brand sentiment as well, from sources across the web. But to make sure nothing gets missed, marketers often deploy a second layer of tracking tools. Social Search Tools.

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The 23 Best Content Ideation Tools

Webbiquity

What are the best tools for finding great content ideas? Here are almost two dozen of the best content ideation tools finding and capturing bursts of inspiration. An online brainstorming tool that helps develop ideas based on challenges, related adjectives, and insights.

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The 17 Best Project Management Tools

Webbiquity

That’s where online project management tools provide value. While specific feature vary among tools, most offer task management, scheduling, real-time communication, and a document repository. A software development project management tool for agile teams.

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The 15 Best Content Distribution and Amplification Tools

Webbiquity

These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. Content Publishing Tools. Content Distribution Tools. A social media automation tool, dlvr.it RazorSocial (Tools).

The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Welcome to the 47 th , and final (for now at least) post in the Best Online Business Tools series. Hopefully you’ve found the posts helpful and have perhaps even implemented some of the tools covered. Password Tools. And the beauty in this tool? PDF Tools.

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The Eight Best Online Tools for Sales Professionals

Webbiquity

The eight tools here deliver a range of functionality such as email automation, automatic email and call logging, workflow scheduling, lead qualification, sales enablement, and personalized direct mail. Sales Tools. An email automation tool specifically for sales professionals.

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The 17 Best Photo Editing Tools

Webbiquity

Use the tools here to retouch images, add layers, apply effects, overlay text, create collages, replace colors, optimize file sizes, crop images, add transparency, rotate, resize, blur, distort, add icons and stickers, cartoonize photos, drop backgrounds, and more.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. 7) WordStream Keyword Tool.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

While social media marketing is optimized through the use of social media monitoring and management tools, social campaigns are most effectively built and managed through the types of tools in this post. Optimizely is a neat tool for this.” — RazorSocial. Ad Monitoring Tools.

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5 Tools Digital Marketers Want for Christmas

Marketing Insider Group

To save time and make your job simpler, you will have to rely on a wide range of digital marketing tools. The post 5 Tools Digital Marketers Want for Christmas appeared first on Marketing Insider Group. Marketing Strategy Digital Marketing toolsTo survive in today’s competitive digital marketing landscape, you need to be intuitive, social media-savvy, and persistent. Most importantly, you need to be a jack of all trades.

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The 15 Best Audio and Video Editing Tools

Webbiquity

And increasingly sophisticated automated online animation tools are reducing the need to hire professional graphic design talent. Video Creation and Editing Tools. Create animated videos using drag-and-drop tools and pre-built templates. Video Marketing Tools.

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The 15 Best Screencasting and Online Presentation Tools

Webbiquity

Screencasting tools are great for explaining how a software application works; demonstrating how to use it; or illustrating any online process. Combined with presentation tools, they’re also ideal for enhancing online meetings, as well as broadcasting and recording presentations.

The 28 Best Web Design Tools

Webbiquity

The 28 tools here will help web designers choose just the right colors, fonts, icons, patterns, and other visual design components to convey just the right brand image to the online world. Sample review: “Paletton is another great design tool for marketers who lack in overall design.

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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

No one has time to put every one of those tools through its paces. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps.

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The Six Best Online HR, Payroll, and Employee Scheduling Tools

Webbiquity

For example, staffing and training are critical elements in getting the most out of investments in marketing technology—which makes tools for recruiting, staffing, training, and scheduling vital to marketing success (even if HR is actually the group using these tools).

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Three Types of Tools to Use for Content Strategy and Planning

Webbiquity

But here’s a greatly simplified version of the process: The expanding universe of marketing technology tools can help with each stage of the process. Here are three different types of tools that can help in the content strategy and planning stage. Content Ideation Tools.

Plan 140

The Seven Best File Sharing Tools

Webbiquity

Fortunately, a number of file sharing tools and services have been rolled out over the past few years which speed and simplify the process. File sharing tools are invaluable not only for content marketing professionals and consultants (e.g., PR Daily (7 PR Tools).

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The 28 Best Influencer Marketing Tools

Webbiquity

Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. PR Daily (PR Tools).

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The 12 Best Special-Purpose Business Software Tools

Webbiquity

Most of the posts so far in this series on the best online business tools have addressed marketing functions. But there’s virtually no business process, no matter how narrow, that can’t be improved by technology—as demonstrated by the tools here.

The Nine Best Facebook Marketing Tools

Webbiquity

Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Here are nine of the most popular tools for enhancing Facebook marketing efforts. 3: The Nine Best Facebook Marketing Tools.