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The 50 Best Startup Tools For 2021

Marketing Insider Group

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. But here’s the problem: There are a TON of tools out there (and more introduced every day). In marketing alone, you have over 8,000 tools to pick from. Kissmetrics .

Startup 363
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How to Avoid Getting Fooled By Readability Tools

Marketing Insider Group

Seasoned marketing professionals know that readability tools can send you down a rabbit hole. But if you’re new to the idea of readable content, you may be surprised by how misleading readability tools can be. Avoid getting fooled by the misleading nature of readability tools and understand how to use them to your advantage.

Tools 177
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The 10 Best Webinar and Webcasting Tools


GoToWebinar and WebEx (which is more of an online meeting tool) are no longer your only options. Here are 10 of the best webinar and webcasting tools to consider evaluating for your next online presentation. A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses.

Webcast 363
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More Free Tools for B2B Marketers


But ChatGPT isn’t the only tool available to do our jobs better. This roundup includes some other AI tools that make life easier for content marketers. Since this AI tool is entirely web-based, you don’t need to download or install any apps. This simple AI tool will remove them in a matter of seconds.

B2B 83
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From Planning to Results, How to Choose a Tool to Manage Marketing Projects

With increased channels, tools, and pressure to achieve goals, your work management platform must be able to: Manage complex projects within tight time frames. Harness data from all channels to make decisions in real time. Prove ROI to the broader business. Download the eBook today!

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Boost Your SEO for Google with These 8 Awesome Tools

Marketing Insider Group

tools you can use to get the insights you need. On our list you’ll find tools to help with just about every aspect of SEO for Google — keywords, backlinks, site speed , targeting, competitor analysis and more. Tools like SEMRush, Ahreds, and Moz are known as industry leaders and offer comprehensive SEO management features.

SEO 273
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How I Use AI Writing Tools as a Content Writer


A slate of writing tools powered by artificial intelligence (AI) have recently made headlines as a new and more effective way to produce content. Most tech companies have even been implementing AI into their own tools as well, like we did earlier this year when we launched our AI assistant.

Writing 96
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The Ultimate Marketing Efficiency Checklist

However, you might be able to squeeze more value from the tools and processes you’re already using. When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

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Catch Them If You Can: The Passive Candidates Edition

Yet, with the right tools and mindset, it’s possible to track down this candidate - and many others like them! Hiding behind laptop screens and smartphones, the passive candidate is hard to find and tougher to catch. Simple: By thinking like one.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

In this eBook, we’ll walk you through leveraging strong data and go-to-market tools to unlock the five stages of ABM: define, identify, engage, convert, and connect. But none of this is possible without the most important element of a successful ABM program: good data.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers.

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Scale Your Resource Management Practice With Collaborative Work Management

We’ll go through everything you need to get started on your journey to better resource management, and the fundamental tools you need to fully leverage resources at your organization. In this eBook, we refer to resources as the people on a project team.

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Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers. If you are considering implementing account-based marketing, chances are you have also explored technology options. This session will help you start off on the right foot.

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The Power of Conversation Intelligence

Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the CI space?

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The Business Case and Playbook for Data-Driven Sales Coaching

That means collecting and measuring the right data, employing the proper tools, and enacting a methodical plan. The state of the market and the state of sales coaching make SCL a wise investment, but you have to do it right.