10 Uncomfortable B2B Marketing Realities
Howard J. Sewell
JULY 26, 2022
How does marketing theory and thought leadership stack up with the B2B marketing realities most marketers face every day
Howard J. Sewell
JULY 26, 2022
How does marketing theory and thought leadership stack up with the B2B marketing realities most marketers face every day
SendX
JANUARY 4, 2022
Email list management is how you handle the contacts in your list. Just having a list of email addresses is under-utilizing the power of tools available to segment your list, send targeted messages, improve deliverability, and grow your list. email list management
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Marketing Insider Group
AUGUST 31, 2022
In B2B, trust is everything. Whether it’s a multi-million dollar corporation trying to score a new contract or a startup trying to attract investors, it takes a great amount of trust for B2B transactions to occur.
Laura Patterson
JULY 26, 2022
Non-financial metrics are quantitative measures that cannot be expressed in monetary units. Here are six key non-financial metrics
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.
Tomorrow People
APRIL 27, 2022
Why targeting is a strategy in its own right. Segmentation and targeting often go hand in hand. However, as key components of all marketing strategies, these practices are usually lumped together and treated as one process. Unfortunately, this can lead to unpromising results.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Launch Marketing
AUGUST 3, 2022
Content marketing mistakes happen but it is important to avoid them if possible. Use these content marketing solutions to achieve success
Howard J. Sewell
JULY 26, 2022
Why B2B campaigns that attempt to short cut the buyer journey are destined to disappoint
Webbiquity
MARCH 1, 2022
The way B2B buyers consume content has changed significantly in the past two years. No surprise there. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers.
Dana Polihovsky
JULY 20, 2022
Think you don’t need a digital marketing strategy for an in-person trade show? A Gen Z marketer shares her B2B trade show experience and recommendations for better customer engagement
Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller
In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.
Industrial Marketing Today
FEBRUARY 16, 2022
Digital marketing to engineers works for several reasons. And you can’t argue against the results. I’ve been a big believer and a practitioner of digital marketing strategies and tactics for my industrial marketing and consultancy clients for several years now.
Frank Strong
JULY 20, 2022
Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content
SendX
SEPTEMBER 30, 2022
Did you know that there are 4.26 billion email users worldwide ? That's almost double the number of people on Facebook and triple the number of Instagram profiles. Who would have thought that something as simple as an email address could be so far-reaching and powerful? Monetizing email marketing
Marketing Insider Group
DECEMBER 5, 2022
Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It’s why I wrote my first book The Content Formula. We are all tuning out advertising. And we are all consuming more information online.
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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.
Laura Patterson
OCTOBER 14, 2022
Does your strategic planning efforts seem more like an exercise? Use these 7 steps to improve your strategic plan and its process
KoMarketing Associates
SEPTEMBER 8, 2022
As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel.
Tony Zambito
JANUARY 11, 2022
Buyer insights and buyer personas act as a compass for business leaders in uncertain times. We are living in times of tumultuous upheaval. A world turned upside down and rife with uncertainty.
Launch Marketing
OCTOBER 14, 2022
The B2B buying process has changed. To reach B2B buyers in a constantly changing environment, focus on these marketing strategies
Advertiser: ZoomInfo
Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.
The Point
OCTOBER 11, 2022
A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers.
Webbiquity
FEBRUARY 1, 2022
Guest post by Andrea Vargas. Slowly but surely, the Metaverse is moving out of the realm of niche games and into the realm of everyday online engagement. Image credit: Tumisu on Pixabay.
Tomorrow People
JUNE 20, 2022
What your organisation should consider when developing a brand identity—examples included. Brand elements are the building blocks of strong brand identities. Without them, competing against other brands becomes a more challenging task. Yet, most B2B brands today are lost in the ‘sea of sameness’.
Industrial Marketing Today
MARCH 22, 2022
Gated content is the most common way for manufacturers to generate leads from industrial websites. If you are not familiar with the term gated content, it refers to content that needs the reader to fill out a form and submit it before either downloading or reading the full version.
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Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.
Mike Lieberman
JULY 20, 2022
Struggling to get results from marketing? Your campaign execution might be broken. Learn how to plan, set up, execute, analyze and optimize marketing campaigns to drive results
SendX
APRIL 26, 2022
Newsletters are blowing up again
Marketing Insider Group
OCTOBER 10, 2022
Video marketing remains one of the most successful forms of getting attention online. More than eight out of 10 marketers say that video plays a vital part in their strategies. Seventy-eight percent report that video helps boost sales figures.
Vision Edge Marketing
SEPTEMBER 20, 2022
The post Why Business Transformation Must Start with Process, not Technology appeared first on VisionEdge Marketing.
Advertiser: ZoomInfo
Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.
KoMarketing Associates
NOVEMBER 16, 2022
As marketers focus on personalizing the customer experience, new research suggests that many continue to face challenges in this area. Furthermore, dissatisfaction with personalization results and efforts is growing.
Tony Zambito
JANUARY 10, 2022
Lack of insights about buyers creates an inability to solve problems. Over the last twenty years, since founding the concept of buyer personas, I have worked with many leaders. Leaders that are responsible for their overall business, marketing, or sales functions.
Biznology
APRIL 6, 2022
There are thousands of agencies that claim they “do social media.” This is a flat-out lie. The truth is that there are tons of agencies that offer social media services, but it is exceedingly difficult to find an agency that really does social media well.
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