2022

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10 Uncomfortable B2B Marketing Realities

The Point

How does marketing theory and thought leadership stack up with the B2B marketing realities most marketers face every day?

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Top 10 Email List Management Software for a More Engaged List

SendX

Email list management is how you handle the contacts in your list. Just having a list of email addresses is under-utilizing the power of tools available to segment your list, send targeted messages, improve deliverability, and grow your list.

Software 394
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Six Non-Financial Metrics Every Marketer Should Measure

Vision Edge Marketing

Non-financial metrics are quantitative measures that cannot be expressed in monetary units. Here are six key non-financial metrics.

Marketing 325
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5 essential tips to clearly define your ideal target market

Tomorrow People

Why targeting is a strategy in its own right. Segmentation and targeting often go hand in hand. However, as key components of all marketing strategies, these practices are usually lumped together and treated as one process. Unfortunately, this can lead to unpromising results. This article explains why effective targeting is important – and shares what you can do to get a crystal-clear idea of your ideal customer segments.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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The Great Buyer Resignation

Tony Zambito

One of the big stories of the year 2021 and the Covid-19 pandemic has been the “Great Resignation” of workers in many consumer and business sectors. There are a variety of reasons cited. Including lack of adequate childcare, health, industries severely impacted by the pandemic, acting upon personal interests, and early retirement. To name a few. A component of this overarching story and one often missed is that of the “Great Buyer Resignation.” B2B buyers and consumers alike are s

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Respect the Funnel: Why B2B Marketers Can’t Shortcut the Buyer Journey

The Point

Why B2B campaigns that attempt to short cut the buyer journey are destined to disappoint

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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

The way B2B buyers consume content has changed significantly in the past two years. No surprise there. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media.

Research 355
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Reach Next-Generation Buyers: A Trade Show Digital Marketing Strategy

Kaon

Think you don’t need a digital marketing strategy for an in-person trade show? A Gen Z marketer shares her B2B trade show experience and recommendations for better customer engagement.

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5 Tips to Establish a Niche Small Business in the Community

Marketing Insider Group

Starting a niche small business, whether it’s a hip-hop/ballet fusion dance studio , gluten-free bakery, or vintage thrift store, is no small feat. You have to jump through hoops to set up your business entity, find a location, and hire employees. On top of that, you have to raise awareness of your business and generate traffic within your local community.

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How to Find Common Ground: Account-Based Marketing (ABM) for Team Alignment

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.

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Martech in the Apolocalypse

Customer Experience Matrix

I once read that the most accurate weather forecast is tomorrow will be the same as today. That may or may not be true, but it doesn’t matter: because what’s really important is predicting when the weather will change. That’s what warns you to bring an umbrella for the afternoon when it’s sunny in the morning, or buy milk before a blizzard, or evacuate before a hurricane.

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66% of B2B Marketers Now Seeing an ROI from Paid Social Media Marketing

KoMarketing Associates

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. SageFrog recently published its “2022 B2B Marketing Mix Report,” and statistics indicated that the majority of B2B marketers (66%) are now seeing a return-on-investment (ROI) from paid social media marketing.

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Marketing Strategy for Real Estate: How to Market Your Business and Improve Retention

SendX

If you're a real estate agent, then you know that marketing is key to your success. It's not enough to just list a few homes on the market and wait for the phone to ring. You need to have a solid marketing strategy in place if you want to attract new clients and keep the ones you already have.

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Announcing Your 2022 Influitive BAMMIE Finalists

Influitive

We’re excited to announce the finalists of the 2022 Influitive Best Advocate Marketing Awards (BAMMIES). Every year, we hear from trailblazing customer marketing and brand advocacy leaders about their inspiring programs. As always, this year was packed with incredible submissions. The finalists below stood out among their amazing peers by leading in their creative ingenuity, […].

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Maximize Your B2B Lead Generation Results!

Need higher-quality leads for your target market? If so, we can help! Aggregage is the publisher of B2B Marketing Zone and 100+ other B2B publications across many industries. Our proven marketing programs deliver top-notch leads from senior buyers! Why choose Aggregage? Comprehensive Reach: Quickly target buyers across a range of industries, including financial services, healthcare, pro services, supply chain, technology and more.

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Imagining A Better Attribution Model for Marketing and Sales

ANNUITAS

When times are good, attribution is secondary to the success. Everyone’s hitting their goals, so there’s not too much finger-pointing. But when times are not-so-good, attribution becomes one of the biggest sources of friction between sales, marketing, and leadership. When that happens, you may find yourself in one (or all) of the following situations: Your sales and marketing team are getting into fights about who should get deal credit.

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The Value of Buyer Personas in Times of Uncertainty

Tony Zambito

Buyer insights and buyer personas act as a compass for business leaders in uncertain times. We are living in times of tumultuous upheaval. A world turned upside down and rife with uncertainty. It seems just when we may have a clearer picture of how six months to a year may go, unpredicted events make that picture fade away. For businesses, this means understanding their buyers and customers is more critical than ever.

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Activate Acquires Green Leads

Smashmouth Marketing

Activate Acquires Green Leads. Two Founders’ Farewell and Leaving the Company We Founded in Good Hands. Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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Have Live Webinars Outlived their Usefulness?

The Point

Remember the days when watching your favorite TV show meant being in front of the television at a specific time on a specific day? Even for a boomer like me, those days are a distant memory. Why then, in a world of on-demand, streaming, watch-where-when-and-how-you-like content, do we B2B marketers still insist on promoting live Webinars, and expect attendees to show up on a specific day at a specific time, fully cognizant they’ll have the option to watch the recorded event at a later date?

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Six Paths to Better Copywriting and Digital Content

Webbiquity

Not everyone is a great writer. But people, particularly prospective customers or clients, will make judgments about us based on the words we use online. If you want your online copy to sparkle, but the best you can muster is a dull shine, what can you do? Image credit: Suzy Hazelwood on Pexels. Of course, if you’re a regular reader of this blog, you’re probably an outstanding writer.

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5 Important Steps for Growing Your Business in the Sea of Uncertainty

Vision Edge Marketing

Are you feeling like me, wondering “what’s next” at the start of each business day? Trying to be agile and grow in an environment that feels ever more unpredictable? “We have entered a pronounced Era of Uncertainty”, claims colleague Tony Zambito , a leading authority on buyer insights. Today’s business leaders who want to grow their, market share, customer value, global footprint and competitive advantage need to have a strategy and plan for how to tackle and prepare for a world with more hard-

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7 Brainy Things We Do To Get Our Clients An Average 138% Increase In Traffic

Marketing Insider Group

Are you trying to increase traffic to your website? Do you want to enhance your customer relationships? Have you considered neuro copywriting? At Marketing Insider Group, we use neuro copywriting to achieve an average 138% increase in traffic for our clients. As content marketing experts, it’s our job to find out-of-the-box ways to help our clients accomplish their goals.

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4 Reasons Why Customers Should Be Your Brand Storyteller, Not You

Contently

Let’s play a game. I tell you a fact, and you act surprised. Ready? Fact : Consumers don’t fully trust corporations. I know, I know. Shocking. But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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44% of Marketers Now Cite Social Media As Their Top Marketing Channel

KoMarketing Associates

As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel. HubSpot recently published its “State of Inbound Marketing Trends” report, and statistics suggest that social media (44%) has become the top marketing channel in 2022. This is followed by website/blog (36%), email marketing (35%), and content marketing (32%).

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Tips from Experts on Writing a Newsletter in 2022

SendX

Newsletters are blowing up again.

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The Beginners' Guide To Email Tagging That Can Help Boost Engagement

SendX

Let's assume that you are the owner of a clothing store with branches in different cities. This month you are launching a new line of skirts & blouses but only in the city of New York. To generate awareness about this new line, you want to send an email to your subscribers. But it doesn't make sense to send an email to men or people in cities other than New York.

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How to Make Money with Email Marketing

SendX

Did you know that there are 4.26 billion email users worldwide ? That's almost double the number of people on Facebook and triple the number of Instagram profiles. Who would have thought that something as simple as an email address could be so far-reaching and powerful?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Can You Use Content to Influence Consumer Behavior?

Marketing Insider Group

What’s the most important goal for any content marketer? If you said to grow organic traffic , you’re not alone — it’s the most common answer. But it’s also incorrect. The primary goal of any content must be to influence consumer behavior. When content influences consumer behavior, it drives bigger results than just earning more website traffic. It turns that traffic into real leads , conversions, sales, and ultimately even brand advocates.

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5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

Marketing Insider Group

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. While there’s no doubt that this is dispiriting, here’s the good news: there are ways you can counteract these changes.

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Six Reasons Twitter is (Still) a Great Social Media Channel for Business

Webbiquity

Guest post by Nikola Roza. Despite its mistakes , Twitter remains a go-to social media marketing platform for many marketers, and reach is a big reason why. The monthly active user base of Twitter is well over 290 million right now and is predicted to reach 340 million by 2024. Moreover, 4.8% of marketers around the world use Twitter to promote their business.

Twitter 362