The Point

JULY 26, 2022

How does marketing theory and thought leadership stack up with the B2B marketing realities most marketers face every day?

B2B Marketing 474

B2B Marketing B2B Thought Leadership B2B Thought Leadership 474

SendX

JANUARY 4, 2022

Email list management is how you handle the contacts in your list. Just having a list of email addresses is under-utilizing the power of tools available to segment your list, send targeted messages, improve deliverability, and grow your list.

Software 394

Software Deliverability Segmentation Contacts 394

Vision Edge Marketing

JULY 26, 2022

Non-financial metrics are quantitative measures that cannot be expressed in monetary units. Here are six key non-financial metrics.

Marketing 325

Marketing 325

Tomorrow People

APRIL 27, 2022

Why targeting is a strategy in its own right. Segmentation and targeting often go hand in hand. However, as key components of all marketing strategies, these practices are usually lumped together and treated as one process. Unfortunately, this can lead to unpromising results. This article explains why effective targeting is important – and shares what you can do to get a crystal-clear idea of your ideal customer segments.

Work Management 288

Work Management Tips Marketing Management Marketing Analytics Tools 288

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Tony Zambito

JANUARY 4, 2022

One of the big stories of the year 2021 and the Covid-19 pandemic has been the “Great Resignation” of workers in many consumer and business sectors. There are a variety of reasons cited. Including lack of adequate childcare, health, industries severely impacted by the pandemic, acting upon personal interests, and early retirement. To name a few. A component of this overarching story and one often missed is that of the “Great Buyer Resignation.” B2B buyers and consumers alike are s

Interactive Marketing 242

Interactive Marketing Loyalty Act-On B2B Marketing 242

The Point

JULY 26, 2022

Why B2B campaigns that attempt to short cut the buyer journey are destined to disappoint

Top of Funnel 478

Top of Funnel Buyer's Journey Marketing Funnels B2B 478

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. No surprise there. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Previous research detailed here found that: When live events first shut down in the spring of 2020, B2B marketers quickly shifted the majority of planned event budgets to online events and content development, followed distantly by search advertising and paid social media.

Research 355

Research B2B Marketing Top of Funnel Marketing Automation Services 355

Kaon

JULY 20, 2022

Think you don’t need a digital marketing strategy for an in-person trade show? A Gen Z marketer shares her B2B trade show experience and recommendations for better customer engagement.

Trade Show 325

Trade Show Marketing & Strategy Marketing Strategy Generation 325

Marketing Insider Group

DECEMBER 6, 2022

A base of one-time buyers is a recipe for a sinking business. To gain a lifelong customer, a business has to embrace customer delight ideas. Your company can only live off of short-term customers for so long — to thrive, it needs lifelong buyers who deliver consistent sales. Winning customers’ loyalty takes persistence, though. It’s more than covering the basics — fulfilling orders, offering customer support, delivering on-time.

Sample 362

Sample Loyalty Paid Search Agency Social Media 362

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Customer Experience Matrix

AUGUST 4, 2022

I once read that the most accurate weather forecast is tomorrow will be the same as today. That may or may not be true, but it doesn’t matter: because what’s really important is predicting when the weather will change. That’s what warns you to bring an umbrella for the afternoon when it’s sunny in the morning, or buy milk before a blizzard, or evacuate before a hurricane.

Marketing AI 293

Marketing AI Work Management Marketing Management Paid Search Agency 293

KoMarketing Associates

MARCH 2, 2022

As B2B marketers assess which types of strategies are helping them achieve key objectives, new research indicates that social media marketing is rising above the rest. SageFrog recently published its “2022 B2B Marketing Mix Report,” and statistics indicated that the majority of B2B marketers (66%) are now seeing a return-on-investment (ROI) from paid social media marketing.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

SendX

JULY 13, 2022

If you're a real estate agent, then you know that marketing is key to your success. It's not enough to just list a few homes on the market and wait for the phone to ring. You need to have a solid marketing strategy in place if you want to attract new clients and keep the ones you already have.

Marketing & Strategy 73

Marketing & Strategy Marketing Strategy Business Marketing 73

Vision Edge Marketing

SEPTEMBER 20, 2022

The post Why Business Transformation Must Start with Process, not Technology appeared first on VisionEdge Marketing.

Process 290

Process Business Marketing & Strategy Effectiveness 290

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Influitive

DECEMBER 7, 2022

We’re excited to announce the finalists of the 2022 Influitive Best Advocate Marketing Awards (BAMMIES). Every year, we hear from trailblazing customer marketing and brand advocacy leaders about their inspiring programs. As always, this year was packed with incredible submissions. The finalists below stood out among their amazing peers by leading in their creative ingenuity, […].

Peer-to-peer 52

Peer-to-peer Creativity Branding Brand Identity 52

ANNUITAS

MARCH 22, 2022

When times are good, attribution is secondary to the success. Everyone’s hitting their goals, so there’s not too much finger-pointing. But when times are not-so-good, attribution becomes one of the biggest sources of friction between sales, marketing, and leadership. When that happens, you may find yourself in one (or all) of the following situations: Your sales and marketing team are getting into fights about who should get deal credit.

Marketing Attribution 264

Marketing Attribution Lead Ranking Top of Funnel High Quality Lead 264

Smashmouth Marketing

JUNE 1, 2022

Activate Acquires Green Leads. Two Founders’ Farewell and Leaving the Company We Founded in Good Hands. Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

Sales Qualified Leads 246

Sales Qualified Leads Activities Ideal Customer Profiles Lead Ranking 246

The Point

AUGUST 25, 2022

Remember the days when watching your favorite TV show meant being in front of the television at a specific time on a specific day? Even for a boomer like me, those days are a distant memory. Why then, in a world of on-demand, streaming, watch-where-when-and-how-you-like content, do we B2B marketers still insist on promoting live Webinars, and expect attendees to show up on a specific day at a specific time, fully cognizant they’ll have the option to watch the recorded event at a later date?

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Webbiquity

FEBRUARY 1, 2022

Guest post by Andrea Vargas. Slowly but surely, the Metaverse is moving out of the realm of niche games and into the realm of everyday online engagement. Image credit: Tumisu on Pixabay. When Mark Zuckerberg announced Facebook was getting rebranded as “Meta”, it catapulted the idea of the Metaverse into popular consciousness. But the Metaverse is not just a gimmick or sci-fi fantasy.

Digital Asset Management 363

Digital Asset Management B2B Marketing Work Management B2B 363

Tony Zambito

JANUARY 10, 2022

Lack of insights about buyers creates an inability to solve problems. Over the last twenty years, since founding the concept of buyer personas, I have worked with many leaders. Leaders that are responsible for their overall business, marketing, or sales functions. What I often hear is the need to get more insights about their buyers and customers.

Buyer Personas 234

Buyer Personas Sample Urgency Marketing Analysis 234

Marketing Insider Group

DECEMBER 6, 2022

Starting a niche small business, whether it’s a hip-hop/ballet fusion dance studio , gluten-free bakery, or vintage thrift store, is no small feat. You have to jump through hoops to set up your business entity, find a location, and hire employees. On top of that, you have to raise awareness of your business and generate traffic within your local community.

Paid Content 360

Paid Content Small Business Marketing Communities Paid Social Agency 360

Contently

AUGUST 30, 2022

Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Given all the people, sweat, and occasional tears involved, how can you get the most out of your great content?

Content 216

Content Youtube Social Media Webinar Metrics 216

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

KoMarketing Associates

SEPTEMBER 8, 2022

As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel. HubSpot recently published its “State of Inbound Marketing Trends” report, and statistics suggest that social media (44%) has become the top marketing channel in 2022. This is followed by website/blog (36%), email marketing (35%), and content marketing (32%).

Social Media 285

Social Media Advertising Channels Social Marketing Media 285

SendX

APRIL 26, 2022

Newsletters are blowing up again.

Newsletter 369

Newsletter Tips 369

Vision Edge Marketing

MAY 3, 2022

When you focus on a specific, targetable sub segment of a broader market, with its own unique demands and preferences, you are entering the realm of niches. Finding and targeting an accessible niche within your current market, that is large enough to serve, can be a competitive advantage and a successful way to achieve faster organic growth. By catering to the unique needs of a niche that might be overlooked, or underserved by the competitive field, you can gain faster traction, and potential

Organization 281

Organization Marketing & Strategy Marketing Strategy Work Management 281

SendX

JANUARY 13, 2022

Let's assume that you are the owner of a clothing store with branches in different cities. This month you are launching a new line of skirts & blouses but only in the city of New York. To generate awareness about this new line, you want to send an email to your subscribers. But it doesn't make sense to send an email to men or people in cities other than New York.

Tagging 370

Tagging Order Relevance Generation 370

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

SendX

SEPTEMBER 30, 2022

Did you know that there are 4.26 billion email users worldwide ? That's almost double the number of people on Facebook and triple the number of Instagram profiles. Who would have thought that something as simple as an email address could be so far-reaching and powerful?

Email Marketing 364

Email Marketing Profiling Facebook Marketing 364

Marketing Insider Group

JANUARY 18, 2022

What’s the most important goal for any content marketer? If you said to grow organic traffic , you’re not alone — it’s the most common answer. But it’s also incorrect. The primary goal of any content must be to influence consumer behavior. When content influences consumer behavior, it drives bigger results than just earning more website traffic. It turns that traffic into real leads , conversions, sales, and ultimately even brand advocates.

Top of Funnel 363

Top of Funnel Peer-to-peer Buyer Personas Content 363

Marketing Insider Group

DECEMBER 5, 2022

Are you trying to increase traffic to your website? Do you want to enhance your customer relationships? Have you considered neuro copywriting? At Marketing Insider Group, we use neuro copywriting to achieve an average 138% increase in traffic for our clients. As content marketing experts, it’s our job to find out-of-the-box ways to help our clients accomplish their goals.

Traffic 358

Traffic Copywriting Click Rate Trigger Marketing 358