10 Uncomfortable B2B Marketing Realities
The Point
JULY 26, 2022
How does marketing theory and thought leadership stack up with the B2B marketing realities most marketers face every day?
The Point
JULY 26, 2022
How does marketing theory and thought leadership stack up with the B2B marketing realities most marketers face every day?
Vision Edge Marketing
JULY 26, 2022
Non-financial metrics are quantitative measures that cannot be expressed in monetary units. Here are six key non-financial metrics.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Launch Marketing
AUGUST 3, 2022
Content marketing mistakes happen but it is important to avoid them if possible. Use these content marketing solutions to achieve success.
Advertisement
According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Kaon
JULY 20, 2022
Think you don’t need a digital marketing strategy for an in-person trade show? A Gen Z marketer shares her B2B trade show experience and recommendations for better customer engagement.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sword and the Script | B2B
JULY 20, 2022
Square 2 Marketing
JULY 20, 2022
Struggling to get results from marketing? Your campaign execution might be broken. Learn how to plan, set up, execute, analyze and optimize marketing campaigns to drive results.
SmarkLabs
JUNE 27, 2022
Integrated marketing agencies use multi-channel targeting strategies with the same or similar messaging for improved strategy & execution.
Advertisement
Everything is digital these days – making it harder to grab and keep people’s attention. But smart swag is different. Swag enables your sales and marketing teams to connect with their audiences in a uniquely tangible way. It reinforces relationships with your brand and persists for years. Plus, amidst a barrage of advertising messages that tend to interrupt and distract people, swag is the only marketing medium that consumers actually thank companies for!
Oktopost
SEPTEMBER 22, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. It has been famously said that no lead should ever be left behind. With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them?
Search Engine Journal
DECEMBER 29, 2022
Easily automate technical SEO audit and website analysis work with Google Chrome Canary. The post Chrome Canary Features For Technical SEO appeared first on Search Engine Journal.
Vision Edge Marketing
OCTOBER 14, 2022
Does your strategic planning efforts seem more like an exercise? Use these 7 steps to improve your strategic plan and its process.
Launch Marketing
OCTOBER 14, 2022
The B2B buying process has changed. To reach B2B buyers in a constantly changing environment, focus on these marketing strategies.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Hootsuite
DECEMBER 15, 2022
Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You tell Facebook the characteristics of your favorite customers, and Facebook recommends a new target audience filled with prospects that meet your criteria. Ready to find the audience of your dreams? Read on to learn how to create a Lookalike Audience for your Facebook ads , plus tips that will help you find the best match.
Content Marketing Institute
DECEMBER 5, 2022
Will your content marketing plans weather the changes ahead? More than 80 thought leaders, award winners, and subject matter experts offer their advice and insights on the content trends that will have the most impact on your plans and success in 2023. Find out if you're adequately prepared (and where to focus if you're not).
B2B Marketing Zone Submitted Articles
OCTOBER 2, 2022
Single Grain
SEPTEMBER 20, 2022
At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these are some of the top digital marketing trends. And why wouldn’t they be? After all, if your business intends to remain competitive in this crowded online landscape, you must adapt to the latest innovations.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
Sprout Social
JULY 21, 2022
If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Should you focus on photos? Videos? Blogs? What about forums? And, once you have your content, how do you want to roll it out? You could post on community review sites or live-stream it to the masses.
Triblio
JULY 20, 2022
Reflecting on a less-than-perfect first half? Use these ABM program metrics to reach your goals in the future.
ClearVoice
JULY 6, 2022
Definition of vision and mission: A vision statement focuses on tomorrow and what an organization wants to ultimately become. A mission statement focuses on today and what an organization does to achieve it. Both are vital in directing goals. Mission, vision, values. We’ve heard this trio rattled off countless times, rapid-fire like they’re one catchy phrase — when, in fact, they are three very distinct concepts for organizations.
Oktopost
SEPTEMBER 26, 2022
Heather Daniels reveals what it takes to create engaging, emotionally driven content in the public sector. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. When it comes to a social media crisis, we know it’s not if, but when. Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels , Senior Social Media Specialist of Tyler Technologies.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
Search Engine Journal
DECEMBER 31, 2022
Social media allows you to tell your story, humanize your brand, build an audience, and stay on top of mind with your targets. The post 17 Awesome Examples Of Social Media Marketing appeared first on Search Engine Journal.
Brandwatch Marketing
JUNE 15, 2022
The key to making the most of social media is listening to what your audience has to say about you, your competitors, and the market in general. Once you have the data you can undertake analysis, and finally, reach social business intelligence ; using all these insights to know your customers better and improve your marketing strategy. If you are a social media rookie, this list of the top free social media monitoring tools might come in handy.
Launch Marketing
OCTOBER 16, 2022
As B2B marketers plan for the year ahead, it’s important to focus on key trends. Check out these B2B lead generation trends to ensure your tactics generate leads.
Hootsuite
OCTOBER 20, 2022
With 2.82 billion daily active users , Facebook has a large and varied audience. Not everyone fits your customer persona, and that’s why you need to use Facebook Custom Audiences. Because it’s really sad when a good ad is viewed by the wrong audience! Never again. Instead, create laser-targeted ads to reach the Facebook users who are most likely to be interested in your business.
Advertisement
Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
BuzzSumo
OCTOBER 31, 2022
B2B Marketing Zone Submitted Articles
OCTOBER 16, 2022
Fully 86% of workers say they feel more productive working remotely, but most also say they needed more support from managers and better technology to do their job.
Single Grain
SEPTEMBER 19, 2022
Conducting an SEO analysis can yield important insights about how your site is performing and, thus, where to improve. Since you’re reading this article, there’s a good chance you know that already. But what exactly is an search engine optimization analysis? What are the different types and how do you conduct one without a huge team and budget? In this article, you’ll learn a beginner-friendly way how to approach an SEO analysis and find high-impact insights – by yourself and without breaking t
Let's personalize your content