Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools.

Class 194

8 Use Cases for Predictive Analytics in Marketing in 2019

Reachforce

Predictive analytics plays a critical role in every step of your customer’s lifecycle. This post explains: What predictive analytics means. Which criteria lead to a successful predictive analytics strategy. Why predictive analytics is important.

The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

How to Set Up a Killer Google Analytics Dashboard

Act-On

Once you know how to create a custom Analytics dashboard, your reporting can be automated, shared, and customized for any individual's favorite metrics. AdWords Reports & Analytics SEO analytics data and analytics google analytics google analytics dashboard

How B2B Marketing is Changing in 2018

Martech / Analytics (4 responses) Martech tools / marketing automation /. sales tech 3 Analytics 1 Direct mail campaigns (3 responses) Content Syndication / Promotion (3 responses) Content syndication / getting content. deals are relatively low, detailed analytics are.

Are You Looking Deeply Enough Into Your Digital Marketing Analytics?

Biznology

We get it: digital marketing analytics can be by turns annoyingly opaque and jaw-droopingly obvious. There is no standard set of metrics and analytics that will work for every marketer. The post Are You Looking Deeply Enough Into Your Digital Marketing Analytics?

Survey: Marketers’ Integration of Analytics Can Lead to Creative Success

KoMarketing Associates

As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies.

Survey 216

Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA.

How to Boost Your Marketing Analytics Skills

Act-On

It is career critical to have some marketing analytics skills now, and more so every year. Digital Marketing Reports & AnalyticsFind out how to understand data better and communicate with it more effectively.

Three Web Analytics Tools Worth a Close Look

Webbiquity

Google Analytics (GA) is the baseline in website traffic monitoring tools. Klipfolio is a powerful analytics and dashboard creation tool, but it requires a significant investment of time and trial to really get the full benefits of the system.

What Digital Marketers Can Learn From Their Analytics Data

Biznology

Your analytics data can, of course, tell you a great deal about the health of your digital marketing activity. The basic raw numbers of your analytics data aren’t likely to deliver epiphanies by the truckload. If you’re not measuring it, it doesn’t matter.

Use Data Analytics to Refresh Your Customer Profiles This Year

Reachforce

We love marketing data analytics. Anything done in marketing can be doubly improved when utilizing customer insights and marketing data. This includes your customer profile. Marketing Trends

How to Use Google Analytics to Create More Effective Content

Act-On

Learn how to use Google Analytics for tracking the effectiveness of your content marketing? Content Marketing Reports & Analytics SEO analytics content content Creation content marketing Google google analyticsHow effective is your content marketing?

Evolving Analytics: Descriptive, Predictive, Prescriptive

Modern Marketing

This month we had the pleasure of sitting down with Elena Drozd, senior director of data science and advanced analytics, to discuss recent leaps in analytics and where those leaps will lead. Analytics for All. Makers of Modern Marketing at Oracle: Elena Drozd.

The Top Sales & Marketing Analytics to Watch

Reachforce

You want your business to grow, right? That's a trick question. Of course, the answer is yes. One of the best ways to maximize growth is by creating efficiency between your sales and marketing teams. This means not only working together but measuring progress and success together as well.

Analytics That Matter

ANNUITAS

I must say that we as marketers have improved over the past several years in the analytics arena. There are web analytics, predictive analytics, business analytics, business intelligence (BI) tools….just To summarize, analytics that matter are much more than numbers.

How to Use Data and Analytics to Revamp Your Marketing Strategy

Act-On

Here are a few tips on how to use data and analytics to revamp your marketing strategy? Marketing Strategy Reports & AnalyticsAre you unsure how to interpret and leverage your data?

Using Marketing Analytics and Data to Understand Your Audience

Reachforce

Marketers have become experts at gathering analytical data of lead information. But when it comes to analytics, it seems that even seasoned marketing pros are somewhat newbies.

Social Media Analytics Tools Marketers Should Use According to NetBase

Marketing Insider Group

Optimizing your social media requires analytics, such as KPI according to NetBase. The post Social Media Analytics Tools Marketers Should Use According to NetBase appeared first on Marketing Insider Group. As time marches on, social media becomes a more important part of doing business.

Are Millennial Marketers More Analytical?

Customer Experience Matrix

Then our conversation took an unexpected turn: the vendor speculated that younger marketers might be more analytical and hence more inclined to ROI measurement. digital media marketing analytics marketing performance measurement marketing ROI millennials

Does a soft sell conflict with content marketing analytics?

Biznology

I was recently leading a client workshop where I get a question that I had never heard before, “Why are you emphasizing such an aggressive use of analytics if content marketing should be a soft sell?”. The post Does a soft sell conflict with content marketing analytics?

3 Predictive Analytics Examples for Small Businesses

Reachforce

If you read our recent blog post on the 2018 martech landscape , then you know that Scott Brinker eliminated a standalone “predictive analytics” category from this year’s marketing technology roadmap. Marketing Analytics

Benefits Insights and Analytics Software

Aberdeen

To highlight how forward indicators of demand can be used for market segmentation, consider the demand patterns of Fortune 1000 companies in the case of Benefits Insights and Analytics software. The post Benefits Insights and Analytics Software appeared first on Aberdeen.

How to Use Predictive Analytics For Better Marketing

Act-On

Predictive analytics is a power tool that can turn your data overwhelm into data mastery - and get you up to 3000% better results. Adaptive Marketing Personalization Reports & AnalyticsStop drowning in data.

Report: Real-Time Analytics Becoming More Critical to Marketing

KoMarketing Associates

Marketers are already delivering customer interactions across various touchpoints in real-time, and they expect “real-time customer analytics” to play an important role in marketing going forward.

Report 225

Data and Analytics to Remain Challenging for Marketers in 2018

KoMarketing Associates

As marketers look ahead to 2018, they are still struggling to justify their investment in data analytics and technology, according to recent research. The “Communications and Marketing Survey 2017/18” from Cognito Communications found that within the next 12 months, securing budget/investment (89 percent) is the top challenge for marketers in terms of analytics and technology. Industry News Marketing Technology analytics data marketing

Data Analytics Is Critical For Success

Kaon

With emerging technologies, the need for data analytics is critical, which helps organizations uncover consumer patterns, trends, unforeseen correlations and other valuable consumer insight. Business analytics helps support the marketing strategy for the organization ensuring long-term growth.

Report: B2B Marketers Still Lack Confidence in Their Data and Analytics

KoMarketing Associates

As B2B marketers look for new ways to reach out to their target audience, they are turning to data and analytics more frequently. B2B Marketing News Industry News B2B Marketing data and analytics digital marketing

8 Use Cases for Predictive Analytics in Marketing

Reachforce

If you are a marketer interested in leveraging the immense power of customer data to enhance your strategy and drive more revenue out of your marketing campaigns, the term “predictive analytics” has probably come up before. Marketing Analytics predictive analytics

Tips for Using Data and Analytics to Improve the Customer Experience Every Step of the Way

Act-On

Learn how you can use data and analytics to improve the customer journey. Reports & AnalyticsWant to make sure that your customers are engaging with your brand?

Leveraging Predictive Analytics Begins with Deciphering the Data

Reachforce

Predictive Analytics predictive analyticsSometimes all that marketing data can be a bit too much. Reviewing, extrapolating, and enriching data can quickly become a cumbersome, confusing, and time-consuming affair.

Tomorrow’s Marketing Analytics Today - Oracle Infinity™

Modern Marketing

Oracle InfinityTM is Oracle Marketing Cloud’s new data analytics platform for capturing, processing, storing and interrogating unlimited datasets for companies that want actionable customer intelligence to fuel their marketing programs.

The 4 Laws of Predictive Analytics for the B2B Marketer

Reachforce

New to predictive analytics? This guide gives you the do’s and don’ts of predictive analytics so that you don’t forget what it’s all about. Data Quality Management Big Data Marketing predictive analyticsThen you’ll need a guide.

Combining Google Analytics and Marketing Automation For Maximum Insights

Reachforce

The right analytics can tell you where customers are coming from, where they’re going, what they like, and how long they’re staying there. But how does someone apply the same deep analytics to users’ behavior on […].

What Is Intent-Based Analytics And How To Leverage Them

Marketing Insider Group

The post What Is Intent-Based Analytics And How To Leverage Them appeared first on Marketing Insider Group. Marketing Strategy #MarketingMistakes google Marketing Analytics Sales Alignment Strategy

Intent 227

27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Google Analytics has over 100 different reports available out-of-the-box. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics. Audience reports in Google Analytics provide B2B marketers with more information about relevant characteristics of their users.

Turn Marketing Analytics into Sales Enablement

Hive9

Marketing Analytics Hive9 sales sales enablementThe most effective marketing organizations in 2017 (and beyond) will be those who break down any remaining barriers that prevent them from working harmoniously with sales.

The Only Analytics That Matter Are Your Own

ANNUITAS

While good tips passed on from one marketer to the next may provide great insights, it doesn’t supersede the reality of your own business, which can only be discovered with accurate analytics. Your analytics. So, what do analytics mean for today’s marketer?

Google Analytics 101 for Financial Advisors

FMG Suite

Most advisors have a strong aversion to trying to understand their website’s metrics through Google Analytics. Research & Insights SEO & Google Analytics Website Google Analytics SEO

5 Keys to Analytics: Improve Your ROI with Better Insights

Marketing Insider Group

So, what are the keys to analytics that produce ROI? Keys to analytics #1. The post 5 Keys to Analytics: Improve Your ROI with Better Insights appeared first on Marketing Insider Group. Take a good look at the graphic above, courtesy of Adobe.