Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Web Analytics Tools.

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The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. 1) Google Analytics.

Survey: Marketers’ Integration of Analytics Can Lead to Creative Success

KoMarketing Associates

As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies.

How to Set Up a Killer Google Analytics Dashboard

Act-On

Once you know how to create a custom Analytics dashboard, your reporting can be automated, shared, and customized for any individual's favorite metrics. AdWords Reports & Analytics SEO analytics data and analytics google analytics google analytics dashboard

How B2B Marketing is Changing in 2018

Martech / Analytics (4 responses) Martech tools / marketing automation /. sales tech 3 Analytics 1 Direct mail campaigns (3 responses) Content Syndication / Promotion (3 responses) Content syndication / getting content. deals are relatively low, detailed analytics are.

Three Web Analytics Tools Worth a Close Look

Webbiquity

Google Analytics (GA) is the baseline in website traffic monitoring tools. Klipfolio is a powerful analytics and dashboard creation tool, but it requires a significant investment of time and trial to really get the full benefits of the system.

How to Boost Your Marketing Analytics Skills

Act-On

It is career critical to have some marketing analytics skills now, and more so every year. Digital Marketing Reports & AnalyticsFind out how to understand data better and communicate with it more effectively.

Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Marketers plan to increase spending on analytics by more than 300% over the next 3 years in order to, according to Deloitte, “improve customer experience.” The post Deloitte CMO Survey: Analytics Holding Marketers Back?

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How to Use Google Analytics to Create More Effective Content

Act-On

Learn how to use Google Analytics for tracking the effectiveness of your content marketing? Content Marketing Reports & Analytics SEO analytics content content Creation content marketing Google google analyticsHow effective is your content marketing?

Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA.

3 Predictive Analytics Examples for Small Businesses

Reachforce

If you read our recent blog post on the 2018 martech landscape , then you know that Scott Brinker eliminated a standalone “predictive analytics” category from this year’s marketing technology roadmap. Marketing Analytics

Does a soft sell conflict with content marketing analytics?

Biznology

I was recently leading a client workshop where I get a question that I had never heard before, “Why are you emphasizing such an aggressive use of analytics if content marketing should be a soft sell?”. The post Does a soft sell conflict with content marketing analytics?

Analytics That Matter

ANNUITAS

I must say that we as marketers have improved over the past several years in the analytics arena. There are web analytics, predictive analytics, business analytics, business intelligence (BI) tools….just To summarize, analytics that matter are much more than numbers.

Using Marketing Analytics and Data to Understand Your Audience

Reachforce

Marketers have become experts at gathering analytical data of lead information. But when it comes to analytics, it seems that even seasoned marketing pros are somewhat newbies.

Google Analytics 101 for Financial Advisors

FMG Suite

Most advisors have a strong aversion to trying to understand their website’s metrics through Google Analytics. Research & Insights SEO & Google Analytics Website Google Analytics SEO

How to Use Predictive Analytics For Better Marketing

Act-On

Predictive analytics is a power tool that can turn your data overwhelm into data mastery - and get you up to 3000% better results. Adaptive Marketing Personalization Reports & AnalyticsStop drowning in data.

Are Millennial Marketers More Analytical?

Customer Experience Matrix

Then our conversation took an unexpected turn: the vendor speculated that younger marketers might be more analytical and hence more inclined to ROI measurement. digital media marketing analytics marketing performance measurement marketing ROI millennials

Tomorrow’s Marketing Analytics Today - Oracle Infinity™

Modern Marketing

Oracle InfinityTM is Oracle Marketing Cloud’s new data analytics platform for capturing, processing, storing and interrogating unlimited datasets for companies that want actionable customer intelligence to fuel their marketing programs.

Data and Analytics to Remain Challenging for Marketers in 2018

KoMarketing Associates

As marketers look ahead to 2018, they are still struggling to justify their investment in data analytics and technology, according to recent research. The “Communications and Marketing Survey 2017/18” from Cognito Communications found that within the next 12 months, securing budget/investment (89 percent) is the top challenge for marketers in terms of analytics and technology. Industry News Marketing Technology analytics data marketing

5 Keys to Analytics: Improve Your ROI with Better Insights

Marketing Insider Group

So, what are the keys to analytics that produce ROI? Keys to analytics #1. The post 5 Keys to Analytics: Improve Your ROI with Better Insights appeared first on Marketing Insider Group. Take a good look at the graphic above, courtesy of Adobe.

27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Google Analytics has over 100 different reports available out-of-the-box. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics. Audience reports in Google Analytics provide B2B marketers with more information about relevant characteristics of their users.

8 Use Cases for Predictive Analytics in Marketing

Reachforce

If you are a marketer interested in leveraging the immense power of customer data to enhance your strategy and drive more revenue out of your marketing campaigns, the term “predictive analytics” has probably come up before. Marketing Analytics predictive analytics

Leveraging Predictive Analytics Begins with Deciphering the Data

Reachforce

Predictive Analytics predictive analyticsSometimes all that marketing data can be a bit too much. Reviewing, extrapolating, and enriching data can quickly become a cumbersome, confusing, and time-consuming affair.

What You Can Learn From Your Inbound Marketing Data Analytics

Reachforce

It takes a lot more than social media likes and website pageview growth to know if a strategy is working; your inbound marketing data analytics can be used to track your success. How is your inbound marketing strategy performing?

Data Analytics Is Critical For Success

Kaon

With emerging technologies, the need for data analytics is critical, which helps organizations uncover consumer patterns, trends, unforeseen correlations and other valuable consumer insight. Business analytics helps support the marketing strategy for the organization ensuring long-term growth.

What Is Intent-Based Analytics And How To Leverage Them

Marketing Insider Group

The post What Is Intent-Based Analytics And How To Leverage Them appeared first on Marketing Insider Group. Marketing Strategy #MarketingMistakes google Marketing Analytics Sales Alignment Strategy

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How Document Analytics Became Our Secret Weapon

Contently

When Contently acquired Docalytics—now called Document Analytics —a year ago, we knew it had the potential to change how businesses use downloadable content. Nowadays, Document Analytics is used across departments—from sales to accounts to marketing—to perform a variety of functions.

The 4 Laws of Predictive Analytics for the B2B Marketer

Reachforce

New to predictive analytics? This guide gives you the do’s and don’ts of predictive analytics so that you don’t forget what it’s all about. Data Quality Management Big Data Marketing predictive analyticsThen you’ll need a guide.

Turn Marketing Analytics into Sales Enablement

Hive9

Marketing Analytics Hive9 sales sales enablementThe most effective marketing organizations in 2017 (and beyond) will be those who break down any remaining barriers that prevent them from working harmoniously with sales.

Why Marketers Aren’t Using Prescriptive Analytics (But Should Be)

Marketing Insider Group

Predictive analytics fuel growth. Research shows, B2B marketers that use predictive analytics to develop their marketing strategies are 2.9 Prescriptive analytics defines it. The post Why Marketers Aren’t Using Prescriptive Analytics (But Should Be) appeared first on Marketing Insider Group. times more likely to experience above industry average revenue growth rates. Their organizations are 2.1 times more likely to be positioned as an industry leader.

Combining Google Analytics and Marketing Automation For Maximum Insights

Reachforce

The right analytics can tell you where customers are coming from, where they’re going, what they like, and how long they’re staying there. But how does someone apply the same deep analytics to users’ behavior on […].

The Only Analytics That Matter Are Your Own

ANNUITAS

While good tips passed on from one marketer to the next may provide great insights, it doesn’t supersede the reality of your own business, which can only be discovered with accurate analytics. Your analytics. So, what do analytics mean for today’s marketer?

How Host Analytics Operationalizes Intelligent Workflows With Predictive Analytics

Ignite Tech

One such business is veteran customer Host Analytics, who has achieved amazing business results over the years by leveraging predictive intelligence in their sales and marketing stack.

How to Use Analytics for Social Media

Modern B2B Marketing

Measuring Through Social Media Analytics. It’s important to first understand how social media analytics can help gauge the power and reach of our customer’s social media platform. Because at its core, analytics is data—lots of data.

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

Enter Google Search Console’s Search Analytics Report. Per Google webmaster’s help references , the Search Analytics Report shows how often a website appears in Google search results, which can be filtered and grouped by categories such as query, page, date, or device.

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How B2B Marketers Find Value in Data and Analytics Tools [Interview]

KoMarketing Associates

Research has shown that B2B marketers appear to be growing more comfortable with using analytics tools and compiling data. About 86 percent also said they are “very” or “somewhat” successful at measuring the ROI of their analytics investments, which is 75 percent more than one year ago.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

How to Leverage Baidu Analytics to Grow Your Digital Presence in China

KoMarketing Associates

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. A site will become very slow when there is Google Analytics code inserted on the page. For B2B companies heading into China, the answer is Baidu Tongji (also called Baidu Analytics).

VEST Report: Analytics Tops List of Upgraded Marketing Automation Features

Customer Experience Matrix

But when I looked at the most common items (those which had been upgraded by three or more vendors), it immediately became clear that changes related to analytics were heavily represented.

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A 101 in Marketing Analytics

Modern Marketing

by Anna Glushkovsky | Tweet this Do you shy away from analytics? If you know these analytics and can get started in benchmarking, you’ll be ready to take on the world. A 101 in Marketing Analytics is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.