Making Analytics Metrics More Manageable

Biznology

Google Analytics is a firehose of data. The same is true of just about any analytics package you might be using. In part, that’s because they aren’t captured in your analytics program. The post Making Analytics Metrics More Manageable appeared first on Biznology.

What’s the Difference? Hubspot Web Analytics vs. Google Analytics

SmartBug Media

And when it comes to reporting, especially with regard to inbound marketing, there are essentially two commonly used platforms: HubSpot and Google Analytics (GA). Although Google Analytics definitely offers more information, HubSpot’s platform (in our opinion) is easier to use and understand.

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How Do Digital Analytics Change Content Marketing?

Oracle

Enter digital analytics. Digital analytics is possible through various types of available software that does the data collection. Digital analytic tools like Google Analytics enables you to gauge how your content performs and engages or where it may miss your target.

Modern Marketing Analytics – What’s Working?

LeadsRX

This special report between LeadsRx and Demand Gen examines what is working in modern marketing analytics, including new metrics and predictive tools and datasets for marketers to ensure accurate lead investment through attribution.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Tips and Tricks to Use Email Analytics for Better Conversions

SendX

Many marketers build their strategies based on powerful analytics. Fortunately, email analytics can help you choose the right techniques, understand your leads’ behavior, and focus on the most effective features of your marketing campaign. email marketing analytics

4 Google Analytics Content Insights to Hone Your Marketing Game

DivvyHQ

When rummaging through a marketer's toolbox, few tools are better than Google Analytics’ content insights to sharpen your company’s marketing strategy.

Data in Action: A Digital Analytics Checklist

Oracle

Digital analytics give insights into customer behaviors, preferences, and interests. Look at these five types of analytics to help you set goals for your campaign.

Evolving Analytics: Descriptive, Predictive, Prescriptive

Oracle

This month we had the pleasure of sitting down with Elena Drozd, senior director of data science and advanced analytics, to discuss recent leaps in analytics and where those leaps will lead. Spoiler alert: Predictive analytics is the present — and future — of digital marketing. Analytics for All. “Part of our job is to make you feel comfortable with the data, help non-analytical people use and trust data more.”

Google Analytics Popup Tracking: How to Create Custom Popup Events

Optinmonster

In this post, we’ll show you how to set up Google Analytics popup tracking to analyze performance and conversions. Data and analytics help you understand your audience so you can cater to them better. Tracking Popup Events in Google Analytics.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Meet Google Analytics 4 (GA4) – Quick Overview

Goodish Agency

Google Analytics 4 is bringing lots of new features that we know you’ll want to hear about! This new version of Google Analytics uses a completely fresh approach unlike some past GA updates. Google Analytics 4 Data Collection. Ready to set up Google Analytics 4?

How to Properly Track CTAs in Google Analytics

SmartBug Media

Let’s take a closer look at how Google Analytics can be used to properly track CTAs and give you a better understanding of which CTAs are performing the best for your business. Using Google Analytics will help you understand which CTAs are performing best and resonating with them.

These 4 Analytics Oversights Mess With Your Content Performance Plan

Content Marketing Institute

Trust Insights’ chief data scientist Chris Penn outlines the common analytics mistakes marketers make. Continue reading → The post These 4 Analytics Oversights Mess With Your Content Performance Plan appeared first on Content Marketing Institute.

The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Being actionable with what you learn is key to leveraging the true potential of Google Analytics.

Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content, who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different. and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing? Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing. and win (or keep!) buy-in from your higher-ups.

Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Marketers plan to increase spending on analytics by more than 300% over the next 3 years in order to, according to Deloitte, “improve customer experience.” Despite this, more than a third of those surveyed cited a lack of adequate analytics tools and processes for measuring success, while more than two-thirds don’t use analytics data to help make key business decisions. The post Deloitte CMO Survey: Analytics Holding Marketers Back?

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Cortex Launches TikTok Analytics

Cortex

TikTok is the fastest growing Social media network in the world, and the driving influence in tastes and culture for Gen Z.

Content Analytics – Piece of Cake?

Parse.ly

Content Analytics – Piece of Cake? and traditional web analytics tools like Google Analytics and Adobe. The issue that we hear from so many of the people we work with though, is that traditional web analytics tools aren’t designed for content teams.

Predictive Analytics From The Bench

Lattice

How Predictive Analytics Plays out in Baseball (And Marketing) The 2013 baseball season is coming to a close

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

3 Actionable Tips to Track Leads in Google Analytics

SmartBug Media

The Value of Lead Tracking in Google Analytics. The flexibility of Google Analytics can be both a blessing and a curse. If you aren’t comfortable with website analytics services, it can be overwhelming just trying to figure out where to start.

AI Analytics Vs. Traditional Analytics: 3 Essential Differences

Aberdeen HCM Essentials

Analytics solutions are innovating rapidly to keep up with the influx. Since AI analytics is a relatively new technology, it can be difficult to discern its true benefits or even the extent to which it deviates from more traditional analytics. Traditional analytics is static.

Monsterinsights Review: Is This Analytics Plugin Worth It?

Optinmonster

Are you looking for a Google Analytics plugin for your WordPress site? MonsterInsights boast about being the best Google Analytics plugin for WordPress. MonsterInsights is the best Google Analytics plugin for WordPress. Easily Set Up Google Analytics.

What Is Marketing Analytics Anyway?

TrueInfluence

Marketing analytics is the practice of gathering data from campaigns and touchpoints to analyze patterns such as campaign contribution to conversions, buyer behavior, geographical preferences and creative choices. Both brands and buyers benefit from marketing analytics.

Prescriptive Analytics: Just What the Doctor Ordered

HG Data

Innovations in data science have fueled industry-wide growth in data and business analytics , almost doubling in the last 5 years. Data analytics, and the insights that arise, is where data is made valuable. On the cutting edge of all business analytics is prescriptive analytics.

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Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. To help perform this analysis and answer these types of questions, marketers can utilize three broad classes of content marketing analytics tools. Web Analytics Tools. Google Analytics is nearly universal.

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Content Analytics – Piece of Cake?

Parse.ly

Content Analytics – Piece of Cake? and traditional web analytics tools like Google Analytics and Adobe. The issue that we hear from so many of the people we work with though, is that traditional web analytics tools aren’t designed for content teams.

Google Analytics Setup Best Practices

DAGMAR Marketing

Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. It’s best to understand Google analytics setup best practices from the start.

Email Marketing Analytics - How to Measure? [With Tips to Drive Business Growth]

SendX

We all rely on data, analytics & colourful graphs. So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth.

Eclipsing the 3 Key Marketing Analytics Concerns

LeadsRX

In Part 1 of this “analytics hurdles” topic , we explored the 5 biggest obstacles facing marketers when it comes to collecting and using marketing data: poor quality data, inability to manage data, getting lost in data, trusting instinct over data, and shallow and vague customer data.

Tomorrow’s Marketing Analytics Today - Oracle Infinity™

Oracle

Oracle InfinityTM is Oracle Marketing Cloud’s new data analytics platform for capturing, processing, storing and interrogating unlimited datasets for companies that want actionable customer intelligence to fuel their marketing programs. Unifying analytics by bringing together aggregate and visitor-level data in a single easy-to-use experience for both analysts and marketers. Learn how you can deliver tomorrow's analytics today, with Oracle Infinity.

Why You’ll Want to Set Up Ecommerce Google Analytics Tracking Reports for Your Business

Method and Metric

Google Analytics offers ecommerce tracking reports that give insight to your ecommerce platform and can provide you with helpful details such as product and transaction information, average order value, ecommerce conversion rate, time to purchase and other […].

A 101 in Marketing Analytics

Oracle

by Anna Glushkovsky | Tweet this Do you shy away from analytics? You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. If you know these analytics and can get started in benchmarking, you’ll be ready to take on the world.

Facebook Analytics is Going Away: Should Marketers Really Worry?

Hubspot

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups.

YouTube Brings Desktop Analytics to Mobile via @sejournal, @MattGSouthern

Search Engine Journal

YouTube is bringing more analytics reports to mobile that were previously only available on desktop, which includes data about traffic sources and revenue. The post YouTube Brings Desktop Analytics to Mobile appeared first on Search Engine Journal.

Social media analytics & reporting guide

Sprout Social

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics. An introduction to hashtag analytics. Advanced social media analytics.