The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Being actionable with what you learn is key to leveraging the true potential of Google Analytics.

14 Data and Business Analytics Leaders to Watch

Zoominfo

Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. Previously, she was Vice President of Analytics at Chubb.

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Tips and Tricks to Use Email Analytics for Better Conversions

SendX

Many marketers build their strategies based on powerful analytics. Fortunately, email analytics can help you choose the right techniques, understand your leads’ behavior, and focus on the most effective features of your marketing campaign. email marketing analytics

4 Google Analytics Content Insights to Hone Your Marketing Game

DivvyHQ

When rummaging through a marketer's toolbox, few tools are better than Google Analytics’ content insights to sharpen your company’s marketing strategy.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

54% of Senior-Level Marketers Have Not Seen Analytics Yield Positive Results

KoMarketing Associates

Not all marketers have seen their investment in data and analytics pay off, but new research suggests that they aren’t ready to give up on it just yet. Only 27% of senior-level marketers stated that marketing analytics has had the influence that they expected.

What Is Marketing Analytics Anyway?

TrueInfluence

Marketing analytics is the practice of gathering data from campaigns and touchpoints to analyze patterns such as campaign contribution to conversions, buyer behavior, geographical preferences and creative choices. Both brands and buyers benefit from marketing analytics.

Evolving Analytics: Descriptive, Predictive, Prescriptive

Oracle

This month we had the pleasure of sitting down with Elena Drozd, senior director of data science and advanced analytics, to discuss recent leaps in analytics and where those leaps will lead. Spoiler alert: Predictive analytics is the present — and future — of digital marketing. Analytics for All. “Part of our job is to make you feel comfortable with the data, help non-analytical people use and trust data more.”

How Do Digital Analytics Change Content Marketing?

Oracle

Enter digital analytics. Digital analytics is possible through various types of available software that does the data collection. Digital analytic tools like Google Analytics enables you to gauge how your content performs and engages or where it may miss your target. For example, Google Analytics provides data on the impact your content has on conversions. Google Analytics offers a way to examine search traffic trends over a designated period of time.

Using Engagement Analytics to Drive ABM Success

LeanData

Throughout the entire customer journey, account engagement analytics illustrate the level of interest in, and commitment to, your brand, and provides an early indicator of the impact your ABM are making. . The post Using Engagement Analytics to Drive ABM Success appeared first on LeanData.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. To help perform this analysis and answer these types of questions, marketers can utilize three broad classes of content marketing analytics tools. Web Analytics Tools. Google Analytics is nearly universal.

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How to Set Up a Killer Google Analytics Dashboard

Act-On

Once you know how to create a custom Analytics dashboard, your reporting can be automated, shared, and customized for any individual's favorite metrics. AdWords Reports & Analytics SEO analytics data and analytics google analytics google analytics dashboard

An Essential Guide to Video Analytics for Marketing

DivvyHQ

To answer this, you need to be tracking and analyzing performance via your video analytics regularly. Here's a handy guide to help you pull insights from your video analytics data. Is your video content capturing attention and generating leads?

Social media analytics & reporting guide

Sprout Social

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics. An introduction to hashtag analytics. Advanced social media analytics.

Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content, who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different. and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing? Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing. and win (or keep!) buy-in from your higher-ups.

Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Marketers plan to increase spending on analytics by more than 300% over the next 3 years in order to, according to Deloitte, “improve customer experience.” Despite this, more than a third of those surveyed cited a lack of adequate analytics tools and processes for measuring success, while more than two-thirds don’t use analytics data to help make key business decisions. The post Deloitte CMO Survey: Analytics Holding Marketers Back?

Survey 178

Should You Switch to Google Analytics 4?

Lake One

Google Analytics 4 is here, but does that mean you should switch? While these updates will change the future of analytics, the Universal version of Google Analytics is not going away anytime soon. It was briefly known as the App + Web property in Universal Analytics.

Data in Action: A Digital Analytics Checklist

Oracle

Digital analytics give insights into customer behaviors, preferences, and interests. Look at these five types of analytics to help you set goals for your campaign. Find out more about putting data into action and achieving results with our digital analytics guide, "Go Further with Digital Analytics."

Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Google Analytics Setup Best Practices

DAGMAR Marketing

Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. It’s best to understand Google analytics setup best practices from the start.

Predictive Analytics – The Future of Intent

PureB2B

Historically, predictive analytics and intent have not crossed paths. Blending Intent and Predictive Analytics. That’s where predictive analytics comes in. The Future of Predictive Analytics. What does a predictive analytics engine, focused on lead generation look like?

Predictive Analytics – The Future of Intent

PureB2B

Historically, predictive analytics and intent have not crossed paths. Blending Intent and Predictive Analytics. That’s where predictive analytics comes in. The Future of Predictive Analytics. What does a predictive analytics engine, focused on lead generation look like?

Monsterinsights Review: Is This Analytics Plugin Worth It?

Optinmonster

Are you looking for a Google Analytics plugin for your WordPress site? MonsterInsights boast about being the best Google Analytics plugin for WordPress. MonsterInsights is the best Google Analytics plugin for WordPress. Easily Set Up Google Analytics.

Report: Majority of Marketers to Turn to Data and Analytics in the Next 12 Months

KoMarketing Associates

Although marketers have not always been keen to use the data at their fingertips, new research suggests that more of them are looking to take advantage of analytics in the coming months. Forrester and Google recently published “The Future of Analytics” report, and statistics showed that overall, most marketers (17%) intend to make improving their use of data and analytics the top priority over the next 12 months.

Survey: More Marketers Turning In-House for Data and Analytics

KoMarketing Associates

As marketers look in-house for data and analytics, previous research shows their dissatisfaction with data from third-party sources. Approximately 68 percent are only “somewhat confident” in the data accuracy of the analytics they receive from outside sources. Industry News Performance Measurement data and analytics digital marketing marketing measurement

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A Research Agency's Journey to Visualization and Analytics Excellence

ScanmarQED

Clients expressed that the agency’s reporting and analytical capabilities fell short, and it took too long for their data to be published. Data AnalyticsThe Challenge.

Survey: Marketers’ Integration of Analytics Can Lead to Creative Success

KoMarketing Associates

As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies. About 70 percent of integrators use advanced analytics, compared to just 42 percent of isolators and 40 percent of idlers. Marketers Failing to Leverage the Potential of Analytics.

Survey 187

How to use YouTube Analytics to optimize your video performance

Sprout Social

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important.

Tomorrow’s Marketing Analytics Today - Oracle Infinity™

Oracle

Oracle InfinityTM is Oracle Marketing Cloud’s new data analytics platform for capturing, processing, storing and interrogating unlimited datasets for companies that want actionable customer intelligence to fuel their marketing programs. Unifying analytics by bringing together aggregate and visitor-level data in a single easy-to-use experience for both analysts and marketers. Learn how you can deliver tomorrow's analytics today, with Oracle Infinity.

LinkedIn Analytics: The Complete Guide for Marketers

Hootsuite

And without LinkedIn analytics, your ability to track these goals is just guesswork. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. Learn where to find your company page ’s analytics and the best metrics to track. LinkedIn Post Analytics.

85% of Marketers Agree that Data Analytics and Insight Generation are Growing in Importance to their Position

KoMarketing Associates

The role of the marketer is constantly evolving, and new research suggests that data and analytics are becoming more critical to professionals in the position at their respective companies. In order for marketers to make the most of data and analytics, accuracy is imperative.

Data and Analytics to Remain Challenging for Marketers in 2018

KoMarketing Associates

As marketers look ahead to 2018, they are still struggling to justify their investment in data analytics and technology, according to recent research. The “Communications and Marketing Survey 2017/18” from Cognito Communications found that within the next 12 months, securing budget/investment (89 percent) is the top challenge for marketers in terms of analytics and technology. Industry News Marketing Technology analytics data marketing

What is Marketing Analytics? Understand Everything About Applying Data to Marketing Strategies

RockContent

But there is an aspect of marketing that may not appear so creative at first glance, but which has huge strategic importance: marketing analytics. This is the analytical area of ??marketing However, many companies are reluctant to adopt marketing analytics.

A 101 in Marketing Analytics

Oracle

by Anna Glushkovsky | Tweet this Do you shy away from analytics? You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. If you know these analytics and can get started in benchmarking, you’ll be ready to take on the world.

More Data, Better Results: Introducing LinkedIn Analytics and More

Buffer Social

That’s why analytics are so important. Analytics help you to make better decisions and get better results. And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! Doing social media without analytics is like running with your eyes closed.

How to Boost Your Marketing Analytics Skills

Act-On

It is career critical to have some marketing analytics skills now, and more so every year. Digital Marketing Reports & AnalyticsFind out how to understand data better and communicate with it more effectively.