The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Being actionable with what you learn is key to leveraging the true potential of Google Analytics.

Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. To help perform this analysis and answer these types of questions, marketers can utilize three broad classes of content marketing analytics tools. Web Analytics Tools. Google Analytics is nearly universal.

Class 178

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Tips and Tricks to Use Email Analytics for Better Conversions

SendX

Many marketers build their strategies based on powerful analytics. Fortunately, email analytics can help you choose the right techniques, understand your leads’ behavior, and focus on the most effective features of your marketing campaign. email marketing analytics

4 Google Analytics Content Insights to Hone Your Marketing Game

DivvyHQ

When rummaging through a marketer's toolbox, few tools are better than Google Analytics’ content insights to sharpen your company’s marketing strategy.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

How Do Digital Analytics Change Content Marketing?

Modern Marketing

Enter digital analytics. Digital analytics is possible through various types of available software that does the data collection. Digital analytic tools like Google Analytics enables you to gauge how your content performs and engages or where it may miss your target. For example, Google Analytics provides data on the impact your content has on conversions. Google Analytics offers a way to examine search traffic trends over a designated period of time.

Evolving Analytics: Descriptive, Predictive, Prescriptive

Modern Marketing

This month we had the pleasure of sitting down with Elena Drozd, senior director of data science and advanced analytics, to discuss recent leaps in analytics and where those leaps will lead. Spoiler alert: Predictive analytics is the present — and future — of digital marketing. Analytics for All. “Part of our job is to make you feel comfortable with the data, help non-analytical people use and trust data more.”

Report: Majority of Marketers to Turn to Data and Analytics in the Next 12 Months

KoMarketing Associates

Although marketers have not always been keen to use the data at their fingertips, new research suggests that more of them are looking to take advantage of analytics in the coming months. Forrester and Google recently published “The Future of Analytics” report, and statistics showed that overall, most marketers (17%) intend to make improving their use of data and analytics the top priority over the next 12 months.

How to Set Up a Killer Google Analytics Dashboard

Act-On

Once you know how to create a custom Analytics dashboard, your reporting can be automated, shared, and customized for any individual's favorite metrics. AdWords Reports & Analytics SEO analytics data and analytics google analytics google analytics dashboard

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Seven Expert Google Analytics Guides

Webbiquity

Google Analytics (GA) is the most popular tool for tracking web visits, used by more than half of all companies , including two-thirds of the Fortune 500. To help you use more than 10% of your website analytics, here are seven expert guides to GA. Why you can’t ignore Google’s new Universal Analytics by iMedia Connection. While Universal Analytics is no longer quite “new,” this article from Brandt Dainow is still a worthwhile read.

Data in Action: A Digital Analytics Checklist

Modern Marketing

Digital analytics give insights into customer behaviors, preferences, and interests. Look at these five types of analytics to help you set goals for your campaign. Find out more about putting data into action and achieving results with our digital analytics guide, "Go Further with Digital Analytics."

[Webinar Recap] Content Analytics Made Easy

Parse.ly

we believe that making sense of your content analytics shouldn’t be one of them. Content analytics in media vs. B2B + B2C marketing. Content analytics in media vs. B2B + B2C marketing. that strategies for using content analytics cross over very well between the two worlds.

Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Marketers plan to increase spending on analytics by more than 300% over the next 3 years in order to, according to Deloitte, “improve customer experience.” Despite this, more than a third of those surveyed cited a lack of adequate analytics tools and processes for measuring success, while more than two-thirds don’t use analytics data to help make key business decisions. The post Deloitte CMO Survey: Analytics Holding Marketers Back?

Survey 179

Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content, who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different. and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing? Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing. and win (or keep!) buy-in from your higher-ups.

The 29 Best Web Analytics Tools

Webbiquity

Yet as pointed out on Marketing Charts , “What’s interesting to see is that CMOs don’t seem to be pursuing what’s being touted as the solution to the ROI struggle: marketing analytics.” ” Analytics tools can ultimately help measure ROI. But web analytics tools ideally provide marketers with actionable information. Metrics (measured by web analytics tools) provide actionable insights that feed back into content development planning.

Three Web Analytics Tools Worth a Close Look

Webbiquity

Google Analytics (GA) is the baseline in website traffic monitoring tools. The PavaAI algorithm looks at 16+ million possible combinations of metrics within Google Analytics to identify the most important insights across all marketing channels, and offers data-driven recommendations to improve digital marketing results. Clicking the elephant opens and covers the right half of your screen with the real-time analytics summary specifically for that page.

LinkedIn Analytics: The Complete Guide for Marketers

Hootsuite

And without LinkedIn analytics, your ability to track these goals is just guesswork. LinkedIn analytics metrics are the proof points of your LinkedIn marketing efforts. Learn where to find your company page ’s analytics and the best metrics to track. LinkedIn Post Analytics.

Survey: More Marketers Turning In-House for Data and Analytics

KoMarketing Associates

As marketers look in-house for data and analytics, previous research shows their dissatisfaction with data from third-party sources. Approximately 68 percent are only “somewhat confident” in the data accuracy of the analytics they receive from outside sources. Industry News Performance Measurement data and analytics digital marketing marketing measurement

85% of Marketers Agree that Data Analytics and Insight Generation are Growing in Importance to their Position

KoMarketing Associates

The role of the marketer is constantly evolving, and new research suggests that data and analytics are becoming more critical to professionals in the position at their respective companies. In order for marketers to make the most of data and analytics, accuracy is imperative.

Survey: Marketers’ Integration of Analytics Can Lead to Creative Success

KoMarketing Associates

As marketers look to integrate analytics into their strategies, new research shows that those who do so are more likely to see creative success. McKinsey recently conducted a survey to determine how the integration of analytics plays a role in successful marketing strategies. About 70 percent of integrators use advanced analytics, compared to just 42 percent of isolators and 40 percent of idlers. Marketers Failing to Leverage the Potential of Analytics.

Content Analytics: A Primer For Content Marketers & Publishers

Parse.ly

If you’ve ever published content online, you’ve likely used Google Analytics to monitor how it performs. But, despite the ubiquity of Google Analytics, the platform wasn’t built for content marketers or publishers. Here’s everything you need to know about content analytics.

Tomorrow’s Marketing Analytics Today - Oracle Infinity™

Modern Marketing

Oracle InfinityTM is Oracle Marketing Cloud’s new data analytics platform for capturing, processing, storing and interrogating unlimited datasets for companies that want actionable customer intelligence to fuel their marketing programs. Unifying analytics by bringing together aggregate and visitor-level data in a single easy-to-use experience for both analysts and marketers. Learn how you can deliver tomorrow's analytics today, with Oracle Infinity.

A marketers’ guide to TikTok analytics

Sprout Social

Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics. When Instagram first launched built-in analytics on their platform, you could only access them by switching over to an Instagram business profile.

Data and Analytics to Remain Challenging for Marketers in 2018

KoMarketing Associates

As marketers look ahead to 2018, they are still struggling to justify their investment in data analytics and technology, according to recent research. The “Communications and Marketing Survey 2017/18” from Cognito Communications found that within the next 12 months, securing budget/investment (89 percent) is the top challenge for marketers in terms of analytics and technology. Industry News Marketing Technology analytics data marketing

How to Boost Your Marketing Analytics Skills

Act-On

It is career critical to have some marketing analytics skills now, and more so every year. Digital Marketing Reports & AnalyticsFind out how to understand data better and communicate with it more effectively.

Email Marketing Analytics - How to Measure? [With Tips to Drive Business Growth]

SendX

We all rely on data, analytics & colourful graphs. So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth. Wrap Up Paying attention to email analytics will help you better grow, maintain, and convert your email lists. You can take a 14-day free trial that will give you access to all the features, analytics, reporting and charts.

A 101 in Marketing Analytics

Modern Marketing

by Anna Glushkovsky | Tweet this Do you shy away from analytics? You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. If you know these analytics and can get started in benchmarking, you’ll be ready to take on the world.

How to Use YouTube Analytics and Track the Right Metrics

Hootsuite

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. Google Analytics.

AI Analytics Vs. Traditional Analytics: 3 Essential Differences

Aberdeen HCM Essentials

Analytics solutions are innovating rapidly to keep up with the influx. Since AI analytics is a relatively new technology, it can be difficult to discern its true benefits or even the extent to which it deviates from more traditional analytics. Traditional analytics is static. AI analytics is dynamic. Traditional data analytics typically relies on dashboards composed of visualizations. Traditional analytics answers “what.” Data is booming.

What Digital Marketers Can Learn From Their Analytics Data

Biznology

Your analytics data can, of course, tell you a great deal about the health of your digital marketing activity. The basic raw numbers of your analytics data aren’t likely to deliver epiphanies by the truckload. The post What Digital Marketers Can Learn From Their Analytics Data appeared first on Biznology. Agile Marketing Digital Marketing Web Metrics analytics analytics data business analytics customer engagement Customer experience metrics

Why Marketers Aren’t Using Prescriptive Analytics (But Should Be)

Marketing Insider Group

Predictive analytics fuel growth. Research shows, B2B marketers that use predictive analytics to develop their marketing strategies are 2.9 Prescriptive analytics defines it. The post Why Marketers Aren’t Using Prescriptive Analytics (But Should Be) appeared first on Marketing Insider Group. times more likely to experience above industry average revenue growth rates. Their organizations are 2.1 times more likely to be positioned as an industry leader.

Marketing Analytics and ROI

B2B Marketing Analytics

Marketing Analytics and ROI are the 2 terms making a lot of noise across the marketing world to the point that they are almost beating “ ABM ” in the popularity. Being a practitioner in the field of Marketing Analytics for the past 10+ years , I would like to share some thoughts and experience to help translate these buzzwords into tangible assets that marketers can leverage. The post Marketing Analytics and ROI appeared first on marqeu.

Fall 2020 Release: Three ways Content Analytics power revenue teams

Seismic

Enter Seismic’s Content Analytics : a suite of data, dashboards, and integrations that offers a 360-degree view of content performance from creation to close that powers revenue teams to accelerate deals and business growth.

How to Use Google Analytics to Create More Effective Content

Act-On

Learn how to use Google Analytics for tracking the effectiveness of your content marketing? Content Marketing Reports & Analytics SEO analytics content content Creation content marketing Google google analyticsHow effective is your content marketing? Here are three ways to slice and dice your data to see which content performs best.

27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Google Analytics has over 100 different reports available out-of-the-box. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics. Audience reports in Google Analytics provide B2B marketers with more information about relevant characteristics of their users.