Making Analytics Metrics More Manageable


Google Analytics is a firehose of data. The same is true of just about any analytics package you might be using. In part, that’s because they aren’t captured in your analytics program. The post Making Analytics Metrics More Manageable appeared first on Biznology.

The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Being actionable with what you learn is key to leveraging the true potential of Google Analytics.


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How Do Digital Analytics Change Content Marketing?


Enter digital analytics. Digital analytics is possible through various types of available software that does the data collection. Digital analytic tools like Google Analytics enables you to gauge how your content performs and engages or where it may miss your target.

Meet Google Analytics 4 (GA4) – Quick Overview

Goodish Agency

Google Analytics 4 is bringing lots of new features that we know you’ll want to hear about! This new version of Google Analytics uses a completely fresh approach unlike some past GA updates. Google Analytics 4 Data Collection. Ready to set up Google Analytics 4?

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Tips and Tricks to Use Email Analytics for Better Conversions


Many marketers build their strategies based on powerful analytics. Fortunately, email analytics can help you choose the right techniques, understand your leads’ behavior, and focus on the most effective features of your marketing campaign. email marketing analytics

Google Analytics Popup Tracking: How to Create Custom Popup Events


In this post, we’ll show you how to set up Google Analytics popup tracking to analyze performance and conversions. Data and analytics help you understand your audience so you can cater to them better. Tracking Popup Events in Google Analytics.

Data in Action: A Digital Analytics Checklist


Digital analytics give insights into customer behaviors, preferences, and interests. Look at these five types of analytics to help you set goals for your campaign.

Content Analytics – Piece of Cake?

Content Analytics – Piece of Cake? and traditional web analytics tools like Google Analytics and Adobe. The issue that we hear from so many of the people we work with though, is that traditional web analytics tools aren’t designed for content teams.

Evolving Analytics: Descriptive, Predictive, Prescriptive


This month we had the pleasure of sitting down with Elena Drozd, senior director of data science and advanced analytics, to discuss recent leaps in analytics and where those leaps will lead. Spoiler alert: Predictive analytics is the present — and future — of digital marketing. Analytics for All. “Part of our job is to make you feel comfortable with the data, help non-analytical people use and trust data more.”

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Three Crucial Classes of Marketing Analytics Tools


The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. To help perform this analysis and answer these types of questions, marketers can utilize three broad classes of content marketing analytics tools. Web Analytics Tools. Google Analytics is nearly universal.

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MatchCraft's Enhanced Analytics


Google’s free analytics tool, Google Analytics, offers an in-depth view into the way people are engaging with a website. U sing this Google Analytics data, MatchCraft can provide both conversion attribution and conversion-based optimization to our reseller and agency clients.

14 Data and Business Analytics Leaders to Watch


Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. Previously, she was Vice President of Analytics at Chubb.

Avoid These 15 Common Google Analytics Mistakes via @sejournal, @BrianHarnish

Search Engine Journal

Simple analytics mistakes can interfere with your SEO reporting. Learn how to avoid the most common Google Analytics mistakes here. The post Avoid These 15 Common Google Analytics Mistakes appeared first on Search Engine Journal. Marketing Analytics

Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content, who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different. and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing? Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing. and win (or keep!) buy-in from your higher-ups.

Using Engagement Analytics to Drive ABM Success


Throughout the entire customer journey, account engagement analytics illustrate the level of interest in, and commitment to, your brand, and provides an early indicator of the impact your ABM are making. . The post Using Engagement Analytics to Drive ABM Success appeared first on LeanData.

Bring Reporting into the Future with Augmented Analytics

Aberdeen HCM Essentials

Today’s business leaders rely on a number of business analytics tools to efficiently uncover insights that are living in their data. Automation and augmented analytics are quickly becoming the wave of the future when it comes to data management and business reporting initiatives. .

Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Marketers plan to increase spending on analytics by more than 300% over the next 3 years in order to, according to Deloitte, “improve customer experience.” Despite this, more than a third of those surveyed cited a lack of adequate analytics tools and processes for measuring success, while more than two-thirds don’t use analytics data to help make key business decisions. The post Deloitte CMO Survey: Analytics Holding Marketers Back?

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Google Analytics vs Visitor Queue

Visitor Queue

Google Analytics vs Visitor Queue. Often, people will ask does Visitor Queue does this, or, does Google Analytics does this, so we wanted to take some time to […]. The post Google Analytics vs Visitor Queue appeared first on Blog Visitor Queue.

Social media analytics & reporting guide

Sprout Social

The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics. An introduction to hashtag analytics. Advanced social media analytics.

AI Analytics Vs. Traditional Analytics: 3 Essential Differences

Aberdeen HCM Essentials

Analytics solutions are innovating rapidly to keep up with the influx. Since AI analytics is a relatively new technology, it can be difficult to discern its true benefits or even the extent to which it deviates from more traditional analytics. Traditional analytics is static.

Predictive Analytics From The Bench


How Predictive Analytics Plays out in Baseball (And Marketing) The 2013 baseball season is coming to a close

Email Marketing Analytics - How to Measure? [With Tips to Drive Business Growth]


We all rely on data, analytics & colourful graphs. So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth.

An Essential Guide to Video Analytics for Marketing


To answer this, you need to be tracking and analyzing performance via your video analytics regularly. Here's a handy guide to help you pull insights from your video analytics data. Is your video content capturing attention and generating leads?

Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Email Marketing Analytics: How Data Can Increase Your ROI


Are you interested in learning how email marketing analytics can be used to improve your bottom line? That’s why, today, we’re going to look at 7 KPIs you need to track with your email marketing analytics. Using Analytics to Boost Email Signups.

Google Analytics 101: How to Track Your Conversions (Step-by-Step)


Want to track your conversions using Google Analytics, but not sure where to start? Google Analytics can be intimidating if you are new to it, but it doesn’t have to be complicated. In this post, we’ll share how to track your conversions in Google Analytics, step-by-step.

Tomorrow’s Marketing Analytics Today - Oracle Infinity™


Oracle InfinityTM is Oracle Marketing Cloud’s new data analytics platform for capturing, processing, storing and interrogating unlimited datasets for companies that want actionable customer intelligence to fuel their marketing programs. Unifying analytics by bringing together aggregate and visitor-level data in a single easy-to-use experience for both analysts and marketers. Learn how you can deliver tomorrow's analytics today, with Oracle Infinity.

54% of Senior-Level Marketers Have Not Seen Analytics Yield Positive Results

KoMarketing Associates

Not all marketers have seen their investment in data and analytics pay off, but new research suggests that they aren’t ready to give up on it just yet. Only 27% of senior-level marketers stated that marketing analytics has had the influence that they expected.

How to Use Google Analytics in 2021 – The Ultimate Guide

Goodish Agency

Let’s talk about Google Analytics, one of the most useful tools out there for any SaaS company. If you were wondering what is Google Analytics and how to set up a Google Analytics Account, you’re in the right place. GOOGLE ANALYTICS BASICS. Add User to Google Analytics.

Predictive Analytics – The Future of Intent


Historically, predictive analytics and intent have not crossed paths. Blending Intent and Predictive Analytics. That’s where predictive analytics comes in. The Future of Predictive Analytics. What does a predictive analytics engine, focused on lead generation look like?

Predictive Analytics – The Future of Intent


Historically, predictive analytics and intent have not crossed paths. Blending Intent and Predictive Analytics. That’s where predictive analytics comes in. The Future of Predictive Analytics. What does a predictive analytics engine, focused on lead generation look like?

10 Common Google Analytics and Tracking Mistakes

Method and Metric

A common mistake made by most business owners is being too intimidated to use Google Analytics because they believe it is too complicated to use. We’ve compiled a helpful checklist to help you avoid some common Google Analytics tracking mistakes. Not Reviewing Google Analytics .

A 101 in Marketing Analytics


by Anna Glushkovsky | Tweet this Do you shy away from analytics? You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. If you know these analytics and can get started in benchmarking, you’ll be ready to take on the world.

How AI-Based Predictive Analytics Can Digitally Transform Your Business


Read on to discover the biggest ways that AI-based predictive analytics and capabilities can digitally transform your business and help scale its operations. The post How AI-Based Predictive Analytics Can Digitally Transform Your Business appeared first on Spiralytics Inc.

Monsterinsights Review: Is This Analytics Plugin Worth It?


Are you looking for a Google Analytics plugin for your WordPress site? MonsterInsights boast about being the best Google Analytics plugin for WordPress. MonsterInsights is the best Google Analytics plugin for WordPress. Easily Set Up Google Analytics.