AI Tools Turn Analytics Data into Actionable Information

Vision Edge Marketing

The early 20th-century department store magnate, John Wanamaker, who famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half,” couldn’t have imagined the analytical power of today’s innovative artificial intelligence (AI) tools for marketers.

If You Want to Emulate BIC Analytics Mastery, Where Should You Begin?

Vision Edge Marketing

In 2018, a CMO survey , found that only 30% of B2B marketers rely on analytics to make data-driven decisions. Some Marketing organizations are more proficient at using data and analytics than others. About the Data for the Insights into Marketing’s Analytics Mastery.


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Making Analytics Metrics More Manageable


Google Analytics is a firehose of data. The same is true of just about any analytics package you might be using. In part, that’s because they aren’t captured in your analytics program. The post Making Analytics Metrics More Manageable appeared first on Biznology.

Top 2 Marketing Analytics Priorities for B2B Marketing Teams

B2B Marketing Analytics

marketing teams are relying more extensively than ever before on marketing analytics to help guide the decision making around investments and execution. Such modern marketers with the growth mindset incorporate analytics rigor as well as revenue mindset for every decision they make.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

Marketing Analytics and ROI

B2B Marketing Analytics

Marketing Analytics and ROI are the 2 terms making a lot of noise across the marketing world to the point that they are almost beating “ ABM ” in the popularity. Being a practitioner in the field of Marketing Analytics for the past 10+ years , I would like to share some thoughts and experience to help translate these buzzwords into tangible assets that marketers can leverage. The post Marketing Analytics and ROI appeared first on marqeu.

36% of Marketers Still Find It ‘Extremely Difficult’ to Access Data and Analytics

KoMarketing Associates

As data and analytics continue to grow in importance, new research suggests that marketers still struggle with everything from accessing this critical information to maintaining its accuracy. Industry News Search Engine Marketing data and analytics

Marketing Analytics and Lead Nurturing – A Strategic Combination

B2B Marketing Analytics

Marketing Analytics and Lead Nurturing is a strategic combination across all revenue marketing organizations. A well-thought-out lead nurture strategy backed by data-driven insights through marketing analytics frameworks is a game-changer.

Usership: the Only Thing That Matters With Analytics

When it comes to analytics, usership is the only metric that matters. Just installing Google Analytics doesn’t get the job done. Google Analytics is by far the most popular analytics tool used. Most analytics tools can provide the answers you’re looking for.

The Founder Interview Series #37: Mark Osuna Senn, Scopa Analytics


Here’s the story of Mark, co-founder Pablo Alguindigue , and their company, Scopa Analytics. Today, I’m joined by Mark Osuna Senn, co-founder and CEO at Scopa Analytics. Tom: Final question, how do people connect with you and find out more about Scopa Analytics?

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Customer Journey Analytics Frameworks

B2B Marketing Analytics

Been working with the company for over a year, I know the sales leader personally who is one of those few leaders who truly understand nuances of sales/marketing data and leverage analytics to drive performance on a daily basis. We were in pretty good shape as far as the marketing analytics roadmap for this customer was concerned and I did not take a moment to brag about the fact that we already have all the details to answer such questions from the sales leader.

Report: Marketers Still See Room for Improvement with Data and Analytics

KoMarketing Associates

Even though data and analytics are continuing to grow in importance to marketers, new research suggests that many still see room for improvement in this area. B2B Marketing News Industry News data and analytics Search Engine Marketing

G2 Users Rank InsightSquared a Leader in Sales Analytics and Analytics Platforms


The results are in and once again, InsightSquared has been named a Leader in G2’s Sales Analytics and Analytics Platforms (formerly Business Intelligence) categories. Download G2’s most recent Grid Report for Sales Analytics and learn why InsightSquared received the top rating.

3 Ways Predictive Analytics Improves CRM


Predictive analytics is the closest marketers will get to having a crystal ball to peer into the minds of their potential and existing customers. Where Does Predictive Analytics Come In? But you can and should proactively apply what you learn from your predictive data analytics set.

Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content, who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different. and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing? Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing. and win (or keep!) buy-in from your higher-ups.

ABM – Marketing Analytics Led Demand Generation Engine

B2B Marketing Analytics

It is a strategic demand generation tactic whose success is dependent on excellence in operational execution and marketing analytics. Account-level insights powered by Marketing analytics are critical here.

Tips and Tricks to Use Email Analytics for Better Conversions


Many marketers build their strategies based on powerful analytics. Fortunately, email analytics can help you choose the right techniques, understand your leads’ behavior, and focus on the most effective features of your marketing campaign. email marketing analytics

What’s the Difference? Hubspot Web Analytics vs. Google Analytics

SmartBug Media

And when it comes to reporting, especially with regard to inbound marketing, there are essentially two commonly used platforms: HubSpot and Google Analytics (GA). Although Google Analytics definitely offers more information, HubSpot’s platform (in our opinion) is easier to use and understand.

Google Analytics & Search Console Data Never Match – And Here’s Why via @sejournal, @martinibuster

Search Engine Journal

Both the Google Search Console and Google Analytics offer insights into your digital presence and performance, but they report data in different ways. The post Google Analytics & Search Console Data Never Match – And Here’s Why appeared first on Search Engine Journal.

Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

A Successful Marketing Analytics Journey

B2B Marketing Analytics

Recently I had 2 very interesting conversations with the marketing teams who are working on defining and implementing a comprehensive marketing analytics strategy across their organizations. Marketing analytics has emerged to be one of the key competencies that define modern marketing organizations. Marketing analytics tends to be a more technical conversation than traditional marketing automation, email marketing.

What is Content Analytics?

If you’ve published content online, you’ve probably used an analytics platform or equivalent like Google Analytics to monitor how it performs. However, despite the ubiquity of Google Analytics, the platform wasn’t built for content marketers or publishers.

Google Analytics Email Marketing Tracking


Google Analytics (GA) is a great free resource that helps you stay on top of your website’s performance. In this post, we’ll show you how to use Google Analytics email tracking to gain statistical insight into your campaigns.

5 Metrics That Matter The Most In Marketing Analytics

B2B Marketing Analytics

As marketing execution in 2020 gets into full swing, marketing analytics continues to be the top priority for organizations. Such modern marketers incorporate analytics rigor as well as revenue mindset for every decision they make.

How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

14 Data and Business Analytics Leaders to Watch


Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. Previously, she was Vice President of Analytics at Chubb.

How to Exclude a WordPress URL in Google Analytics


Are you looking for a way to exclude a WordPress URL in Google Analytics? By default, Google Analytics is supposed to track all your WordPress page and post links unless you exclude a particular link from tracking. Exclude a WordPress URL in Google Analytics (Step by Step).

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Cortex Launches TikTok Analytics


TikTok is the fastest growing Social media network in the world, and the driving influence in tastes and culture for Gen Z.

InsightSquared Earns “Leader” Badge in New G2 Sales Analytics Report


We are excited to once again be ranked as a leader in the G2 Grid® Report for Sales Analytics. For example, those in need of a sales analytics solution can compare InsightSquared directly to other vendors in the space. The customers have spoken!

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Get More From Your Data With Email Marketing Analytics


Email marketing analytics provides an important layer of insight that helps you focus on what’s working in your email campaigns, where you can refine your approach, and ways to increase personalization. Here are a few ways you can leverage device data in email marketing analytics.

How to Use Email Analytics to Inform Your Marketing Strategy


What kind of data will you find in Email Analytics? Why use Email Analytics and not just benchmarks? What are some different applications of Email Analytics data? How do I get started with Email Analytics? What kind of data will you find in Litmus Email Analytics?

The Top 10 Free Content Analytics Tools


Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics. Each time a goal is completed, Google logs the conversion in your analytics report.

Google Analytics 4 vs. Universal Analytics: Key Differences and What They Mean for Content Teams

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. What is Google Analytics 4? Should I use Google Analytics 4?

Sales Follow-up of the MQLs – Overlooked Part of Marketing Analytics

B2B Marketing Analytics

MQLs are an important part of the marketing analytics frameworks across most of the modern marketing teams but the sales follow-up of the MQLs is critical. The post Sales Follow-up of the MQLs – Overlooked Part of Marketing Analytics appeared first on marqeu.

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HubSpot Analytics & Google Analytics Don’t Match - Here’s Why! 

Marketing Envy

Have you ever noticed that the data in Google Analytics doesn’t match the data in HubSpot? Why Are There Differences Between Google Analytics and HubSpot? HubSpot and Google Analytics will block identical IP addresses to make sure that internal traffic is consistently filtered.

Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Marketers plan to increase spending on analytics by more than 300% over the next 3 years in order to, according to Deloitte, “improve customer experience.” Despite this, more than a third of those surveyed cited a lack of adequate analytics tools and processes for measuring success, while more than two-thirds don’t use analytics data to help make key business decisions. The post Deloitte CMO Survey: Analytics Holding Marketers Back?

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Modern Marketing Analytics – What’s Working?


This special report between LeadsRx and Demand Gen examines what is working in modern marketing analytics, including new metrics and predictive tools and datasets for marketers to ensure accurate lead investment through attribution.

Why CMOs Aren’t Turning to Marketing Analytics Vendors for Marketing Analytics


The big players — native reporting in marketing automation and cloud-based sales- and business intelligence (BI) vendors — have caused the ground beneath specialty marketing analytics vendors to shake. Marketing automation and cloud BI, however, are coming at marketers’ need for deeper analytics from wildly different places. Respondents rated “actionable analytics/reporting” as the most deficient feature across all marketing automation systems.

How Web Analytics Can Help You Improve Content Marketing

Marketing Insider Group

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. How web analytics can help you improve content marketing.