What is Content Analytics?

Parse.ly

If you’ve published content online, you’ve probably used an analytics platform or equivalent like Google Analytics to monitor how it performs. However, despite the ubiquity of Google Analytics, the platform wasn’t built for content marketers or publishers.

The Founder Interview Series #37: Mark Osuna Senn, Scopa Analytics

Webbiquity

Here’s the story of Mark, co-founder Pablo Alguindigue , and their company, Scopa Analytics. Today, I’m joined by Mark Osuna Senn, co-founder and CEO at Scopa Analytics. Tom: Final question, how do people connect with you and find out more about Scopa Analytics?

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Making Analytics Metrics More Manageable

Biznology

Google Analytics is a firehose of data. The same is true of just about any analytics package you might be using. In part, that’s because they aren’t captured in your analytics program. The post Making Analytics Metrics More Manageable appeared first on Biznology.

HubSpot Analytics & Google Analytics Don’t Match - Here’s Why! 

Marketing Envy

Have you ever noticed that the data in Google Analytics doesn’t match the data in HubSpot? Why Are There Differences Between Google Analytics and HubSpot? HubSpot and Google Analytics will block identical IP addresses to make sure that internal traffic is consistently filtered.

Build Product Progress with a Strong Data Culture

Speaker: Nima Gardideh, CTO, Pearmill

Have you ever thought your product's progress was headed in one direction, and been shocked to see a different story reflected in big picture KPIs like revenue? It can be confusing when customer feedback or metrics like registration or retention are painting a different picture. No matter how sophisticated your analytics are, if you're asking the wrong questions - or looking at the wrong metrics - you're going to have trouble getting answers that can help you. Join Nima Gardideh, CTO of Pearmill, as he demonstrates how to build a strong data culture within your team, so everyone understands which metrics they should actually focus on - and why. Then, he'll explain how you can use your analytics to regularly review progress and successes. Finally, he'll discuss what you should keep in mind when instrumenting your analytics.

What’s the Difference? Hubspot Web Analytics vs. Google Analytics

SmartBug Media

And when it comes to reporting, especially with regard to inbound marketing, there are essentially two commonly used platforms: HubSpot and Google Analytics (GA). Although Google Analytics definitely offers more information, HubSpot’s platform (in our opinion) is easier to use and understand.

How Do Digital Analytics Change Content Marketing?

Oracle

Enter digital analytics. Digital analytics is possible through various types of available software that does the data collection. Digital analytic tools like Google Analytics enables you to gauge how your content performs and engages or where it may miss your target.

Predictive Sales Forecasting Analytics | Varicent

Varicent

These analytics helps senior management understand and define the business case for future investments based on more than just conjecture and hoping that past sales data mirrors future results. Real-time Analytics.

What’s Working in Modern Analytics

LeadsRX

As regulations continue to restrict access to consumer data in an effort to protect consumer data and privacy, marketing analytics has transitioned from a “want” to a “must-have.” Attribution Tools and Software modern analytics

G2 Users Rank InsightSquared a Leader in Sales Analytics and Analytics Platforms

InsightSquared

The results are in and once again, InsightSquared has been named a Leader in G2’s Sales Analytics and Analytics Platforms (formerly Business Intelligence) categories. Download G2’s most recent Grid Report for Sales Analytics and learn why InsightSquared received the top rating.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

How to Use Email Analytics to Inform Your Marketing Strategy

Litmus

What kind of data will you find in Email Analytics? Why use Email Analytics and not just benchmarks? What are some different applications of Email Analytics data? How do I get started with Email Analytics? What kind of data will you find in Litmus Email Analytics?

Cortex Launches TikTok Analytics

Cortex

TikTok is the fastest growing Social media network in the world, and the driving influence in tastes and culture for Gen Z.

Tips and Tricks to Use Email Analytics for Better Conversions

SendX

Many marketers build their strategies based on powerful analytics. Fortunately, email analytics can help you choose the right techniques, understand your leads’ behavior, and focus on the most effective features of your marketing campaign. email marketing analytics

14 Data and Business Analytics Leaders to Watch

Zoominfo

Everything we do for our customers is based on understanding how data and analytics affect business operations. So we pay close attention to the data and business analytics leaders making an impact in every industry. Previously, she was Vice President of Analytics at Chubb.

Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content, who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different. and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing? Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing. and win (or keep!) buy-in from your higher-ups.

Evolving Analytics: Descriptive, Predictive, Prescriptive

Oracle

This month we had the pleasure of sitting down with Elena Drozd, senior director of data science and advanced analytics, to discuss recent leaps in analytics and where those leaps will lead. Spoiler alert: Predictive analytics is the present — and future — of digital marketing. Analytics for All. “Part of our job is to make you feel comfortable with the data, help non-analytical people use and trust data more.”

Modern Marketing Analytics – What’s Working?

LeadsRX

This special report between LeadsRx and Demand Gen examines what is working in modern marketing analytics, including new metrics and predictive tools and datasets for marketers to ensure accurate lead investment through attribution.

Data in Action: A Digital Analytics Checklist

Oracle

Digital analytics give insights into customer behaviors, preferences, and interests. Look at these five types of analytics to help you set goals for your campaign.

InsightSquared Earns “Leader” Badge in New G2 Sales Analytics Report

InsightSquared

We are excited to once again be ranked as a leader in the G2 Grid® Report for Sales Analytics. For example, those in need of a sales analytics solution can compare InsightSquared directly to other vendors in the space. The customers have spoken!

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

How Web Analytics Can Help You Improve Content Marketing

Marketing Insider Group

If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. How web analytics can help you improve content marketing.

4 Google Analytics Content Insights to Hone Your Marketing Game

DivvyHQ

When rummaging through a marketer's toolbox, few tools are better than Google Analytics’ content insights to sharpen your company’s marketing strategy.

Meet Google Analytics 4 (GA4) – Quick Overview

Goodish Agency

Google Analytics 4 is bringing lots of new features that we know you’ll want to hear about! This new version of Google Analytics uses a completely fresh approach unlike some past GA updates. Google Analytics 4 Data Collection. Ready to set up Google Analytics 4?

Google Analytics Popup Tracking: How to Create Custom Popup Events

Optinmonster

In this post, we’ll show you how to set up Google Analytics popup tracking to analyze performance and conversions. Data and analytics help you understand your audience so you can cater to them better. Tracking Popup Events in Google Analytics.

How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Marketers plan to increase spending on analytics by more than 300% over the next 3 years in order to, according to Deloitte, “improve customer experience.” Despite this, more than a third of those surveyed cited a lack of adequate analytics tools and processes for measuring success, while more than two-thirds don’t use analytics data to help make key business decisions. The post Deloitte CMO Survey: Analytics Holding Marketers Back?

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Why CMOs Aren’t Turning to Marketing Analytics Vendors for Marketing Analytics

InsightSquared

The big players — native reporting in marketing automation and cloud-based sales- and business intelligence (BI) vendors — have caused the ground beneath specialty marketing analytics vendors to shake. Marketing automation and cloud BI, however, are coming at marketers’ need for deeper analytics from wildly different places. Respondents rated “actionable analytics/reporting” as the most deficient feature across all marketing automation systems.

The Ultimate Guide to Google Analytics for Content Marketing

Marketing Insider Group

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Being actionable with what you learn is key to leveraging the true potential of Google Analytics.

InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry

InsightSquared

InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry. Activity Reporting: Comprehensive analytics into the number of activities by rep, job, clients, and more.

Predictive Analytics From The Bench

Lattice

How Predictive Analytics Plays out in Baseball (And Marketing) The 2013 baseball season is coming to a close

Three Crucial Classes of Marketing Analytics Tools

Webbiquity

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. To help perform this analysis and answer these types of questions, marketers can utilize three broad classes of content marketing analytics tools. Web Analytics Tools. Google Analytics is nearly universal.

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AI Analytics Vs. Traditional Analytics: 3 Essential Differences

Aberdeen HCM Essentials

Analytics solutions are innovating rapidly to keep up with the influx. Since AI analytics is a relatively new technology, it can be difficult to discern its true benefits or even the extent to which it deviates from more traditional analytics. Traditional analytics is static.

Content Analytics – Piece of Cake?

Parse.ly

Content Analytics – Piece of Cake? and traditional web analytics tools like Google Analytics and Adobe. The issue that we hear from so many of the people we work with though, is that traditional web analytics tools aren’t designed for content teams.

G2 Users Rank InsightSquared a Leader In Sales Analytics…Again!

InsightSquared

Since the launch of the Sales Analytics category, InsightSquared has consistently ranked as the best of the best. Sales Analytics. Analytics Platforms. Create and deploy internal analytics applications. Five Years of Sales Analytics Leadership.

Email Analytics Updates, Proof Changes, and New Previews—Oh My!

Litmus

Improve testing and segmentation with Email Analytics. Updated metrics within Litmus Email Analytics help you work smarter, not harder, by automatically filtering and displaying reliable opens from those that are impacted by Apple data privacy measures.

Tomorrow’s Marketing Analytics Today - Oracle Infinity™

Oracle

Oracle InfinityTM is Oracle Marketing Cloud’s new data analytics platform for capturing, processing, storing and interrogating unlimited datasets for companies that want actionable customer intelligence to fuel their marketing programs. Unifying analytics by bringing together aggregate and visitor-level data in a single easy-to-use experience for both analysts and marketers. Learn how you can deliver tomorrow's analytics today, with Oracle Infinity.

Email Marketing Analytics - How to Measure? [With Tips to Drive Business Growth]

SendX

We all rely on data, analytics & colourful graphs. So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth.

What Is Marketing Analytics Anyway?

TrueInfluence

Marketing analytics is the practice of gathering data from campaigns and touchpoints to analyze patterns such as campaign contribution to conversions, buyer behavior, geographical preferences and creative choices. Both brands and buyers benefit from marketing analytics.

A 101 in Marketing Analytics

Oracle

by Anna Glushkovsky | Tweet this Do you shy away from analytics? You are not alone, even the best data driven organizations have marketing employees who are great at event planning, writing creative campaigns and website design but when it comes to analytical data they rely on the analytical team to provide them with the answers. If you know these analytics and can get started in benchmarking, you’ll be ready to take on the world.