article thumbnail

Email Client Market Share in November 2021: Mail Privacy Protection (MPP) Adoption Increases

Litmus

Let’s take a look at what happened in November 2021. Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) will now be listed under “Apple”. With that, the top 3 email clients for November 2021 are Apple, Gmail, and Outlook. Top email clients.

article thumbnail

Android may be biggest beneficiary of Apple’s privacy protections

Martech

Apple’s app privacy rules have resulted in 59% of mobile advertisers moving ad spend from them to Google Play and alternative Android platforms, according to a new study released today. One result: In the third quarter of 2021 Android got more marketing dollars than iOS for the first time, a 10% swing from three years earlier. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Litmus Live 2021 Speaker: Meet Chad S. White—With Mail Privacy Protection Tactics

Litmus

In his Litmus Live session, Chad will explain exactly how Apple’s Mail Privacy Protection will affect marketers and concrete ways marketers can adapt. ( And, of course, sometimes there are big wrinkles, like GDPR and Mail Privacy Protection. Join us at Litmus Live via livestream on October 26th-27th, 2021.

article thumbnail

Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. Is the open rate dead?

article thumbnail

Apple’s Mail Privacy Protection

JangoMail

In case you haven’t been following tech news this past year, Apple announced changes to privacy in its Mail app. What is Apple’s Mail Privacy Protection? Apple launched Mail Privacy Protection (MPP) on September 20th, 2021. Users that choose “Protect Mail Activity” are opted into Mail Privacy Protection.

article thumbnail

Email Client Market Share in June 2021: How Mail Privacy Protection Raises the Need for Personalization Even More

Litmus

But even more so, we’ll be looking at it through the lens of Apple’s recent announcement on Mail Privacy Protection going into effect this fall. Let’s see how email client market share changed in June 2021. So this month, we’re diving straight into data for June and how it compares to April’s email client market share instead.

article thumbnail

What Apple’s Mail Privacy Protection Means For Email Marketers

Vision6

Email marketing will continue to evolve, as it has done with other recent data privacy changes. What is Apple Mail privacy protection? The privacy update is set to roll out between September and November 2021. If they choose not to protect their activity, there won’t be any change to their email service.