Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. The post Current State of Apple’s Mail Privacy Protection: Webinar Recording + Q&A appeared first on Litmus. With a few months behind us, how did it really affect email marketing?

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Privacy Protection Privacy Webinar Metrics Deliverability 110

Litmus

JULY 23, 2021

But even more so, we’ll be looking at it through the lens of Apple’s recent announcement on Mail Privacy Protection going into effect this fall. Let’s see how email client market share changed in June 2021. So this month, we’re diving straight into data for June and how it compares to April’s email client market share instead.

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Privacy Protection Privacy Email Marketing Personalization 93

illumin

NOVEMBER 12, 2024

Health Insurance Portability and Accounting Act (HIPAA) : HIPPA is one of the most well-known privacy laws in the US. Children’s Online Privacy Protection Act (COPPA) : This governs all collections and use of data regarding minors. This law governs the collection and use of personal health information.

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Privacy Advertising Agencies Privacy Policies Advertising 98

Litmus

OCTOBER 8, 2021

And September has quite a few curious observations because of a not-so-little thing called Mail Privacy Protection (MPP) that Apple rolled out to its Mail app on iOS 15 and iPadOS 15 on September 20th. Compared to our annual email client market share blog post, this series takes a look at the data on a month-to-month basis. LEARN MORE.

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Privacy Protection Privacy Email Marketing Mobile Marketing 96

Martech

APRIL 15, 2022

Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. billion in 2021, an increase of 238% over the previous year, according to market analyst Omdia. What it is. Why we care.

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JangoMail

DECEMBER 24, 2021

In case you haven’t been following tech news this past year, Apple announced changes to privacy in its Mail app. What is Apple’s Mail Privacy Protection? Apple launched Mail Privacy Protection (MPP) on September 20th, 2021. Users that choose “Protect Mail Activity” are opted into Mail Privacy Protection.

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Privacy Protection Privacy Open Rate Click Rate 70

Litmus

OCTOBER 27, 2021

Our 2021 State of Email report reveals five key findings: Email marketing is increasingly critical to business success. 43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, 24% aren’t making any changes (for now), and 23% still aren’t sure what they’ll do. The result?

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Privacy Protection Privacy Budget Programs Stats 126

Litmus

DECEMBER 22, 2021

As the world grappled with another year of the pandemic, marketers found themselves tasked with a multitude of challenges in 2021. In addition to meeting lofty business goals with limited budgets and resources while maneuvering ongoing changes to privacy regulations, increasingly complex workflows added additional hurdles.

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Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Read on to learn about the updates, how you can use email client market share, and what shifts we saw in October 2021.

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Privacy Protection Email Marketing Privacy Differentiation 104

Liveintent

DECEMBER 1, 2021

Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. The post Rev Ops Barometer H2 2021 appeared first on LiveIntent Blog.

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Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Let’s take a look back at the first day of Litmus Live 2021, as told by email geeks in tweets. hankhoffmeier) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. Couldn’t make it?

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Litmus

JANUARY 7, 2022

What happened in December 2021? Before we begin, we’d like to recall that a few months ago, we introduced a new grouping for Apple clients that nests Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (MPP-impacted opens) under the category “Apple”. Top email clients.

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Privacy Protection Email Marketing Privacy Stats 97

Litmus

NOVEMBER 2, 2021

We went into 2021 hoping the worst was behind us, but if there’s one thing we should all know by now, it’s this: Change is constant. Our 2021 State of Email report revealed five key trends happening in this chaotic email world: Email marketing has become essential to business success. Source: 2021 State of Email.

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Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Privacy & trust.

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Litmus

JUNE 24, 2021

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection. Evaluate your potential impact.

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ClickDimensions

DECEMBER 29, 2021

2021 was a year to buckle up for highs and lows. 2021 was a year for benchmarking progress. We appreciate all of our Guest Bloggers from 2021, and Shannon Mullins, Microsoft MVP, contributed one of our favorites on Business Central and Dynamics 365 for Sales. The post Top 21 Blogs of 2021 appeared first on ClickDimensions.

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Navigate the Channel

JULY 21, 2022

In this blog post, we’ll explain how Apple Mail privacy updates impact email open rates and change how marketers measure campaigns. Apple Mail Privacy Updates. In iOS 15, Apple launched Mail Privacy Protection features, which lets users hide their IP address and load content privately and remotely.

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Privacy Protection Privacy B2B Marketing Open Rate 65

Litmus

OCTOBER 11, 2021

Join us at Litmus Live via livestream on October 26th-27th, 2021. Yes, email has challenges with changes like Apple’s Mail Privacy Protection and “Hide My Email”, but the tailwinds are behind email with what’s happening in advertising with the deprecation of third-party cookies and app tracking. Get your ticket.

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Litmus

AUGUST 6, 2021

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. Get ready for Mail Privacy Protection by first establishing a baseline of your Apple Mail audience.

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Litmus

AUGUST 11, 2022

Two things to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Let’s take a closer look at each subcategory of Apple: Apple Mail Privacy Protection: 52.7%.

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Privacy Protection Email Marketing Planning Privacy 133

Salesforce Marketing Cloud

JANUARY 15, 2025

With data masking, you can achieve strong data privacy protection and unlock the full potential of your applications no compromises needed. Data privacy in an evolving app development landscape Data drives everything from AI and machine learning to customer engagement. million in 2023.

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Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. As for December 2021 to January 2022?

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Email Marketing Privacy Protection Privacy Stats 104

Litmus

APRIL 7, 2022

Before we jump in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Here’s a breakdown of each Apple subcategory: Apple Mail Privacy Protection: 53.1%.

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Email Marketing Privacy Protection Privacy Mobile Marketing 111

ConvertKit

DECEMBER 22, 2021

On September 20, 2021, Apple released their new OS, iOS 15. There were many large changes introduced with this operating system and a few of the major changes were focused on privacy. The change that received the most attention from email senders was the Mail Privacy Protection feature of the Mail app.

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Litmus

JUNE 10, 2022

Before we get started, we always like to note two things: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Apple iPhone (iOS Mail): 2.9%. Webmail: 35.2%.

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Litmus

OCTOBER 21, 2021

Join us at Litmus Live via livestream on October 26th-27th, 2021. GDPR and Apple’s Mail Privacy Protection have thrown monkey wrenches at marketers in recent years, but these are just the beginning of a wave of privacy initiatives that will continue trying to keep up with technology. Get your ticket.

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Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. By December 2021 , that number had jumped to 41%. Mail Privacy Protection (MPP) and Email Marketing: Your 5 Step Response Guide.

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Litmus

OCTOBER 20, 2021

Join us at Litmus Live via livestream on October 26th-27th, 2021. I think a couple things come into play given the changes that have been happening within the past few years and especially recently with Apple’s Mail Privacy Protection roll out and the changing landscape of the data we gather. Get your ticket.

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Privacy Protection Advertising Agencies Privacy Conference 77

illumin

JANUARY 9, 2025

The wellness industry faces two main critiques: brands taking advantage of health issues for profit and poor privacy protection. In 2021 Refinery29 published its take on the toxicity of the industry, Wellness Culture Wont Save Us. By 2023, the industry reached a record $6.3 Alongside this massive growth comes massive criticism.

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Paid Search Agency Ads Privacy Protection Multi-Channel 59

Liveintent

DECEMBER 21, 2021

2021 has undoubtedly been a wild ride for several reasons, but with the new year’s arrival comes the opportunity to reboot and set new priorities. This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. Privacy was a central theme in 2021. Apple’s iOS 15.

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Privacy Protection CPA Cost per Acquisition Marketing Analytics Tools 127

Martech

MARCH 16, 2022

Apple’s new Mail Privacy Protection (MPP) is having a significant impact on email marketing, according to a new study from Campaign Monitor that found that average open rates were up 3.5% year-over-year in 2021, while click-to-open rates were down 3.6%.

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Martech

NOVEMBER 28, 2022

By the end of next year the total will be nearly twice what it was in 2021. Other actions being taken to address privacy laws: Creating a first-party data strategy 54% Creating second-party data-sharing agreements 52% Investing in new technologies (e.g., There may be some privacy protection fatigue setting in.

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Litmus

JULY 14, 2022

And when we asked the email community surveyed as part of our 2021 State of Email report , 79% of respondents ranked email as their top three most impactful marketing channels. Adjusting how you measure email campaign success now that Apple’s Mail Privacy Protection (MPP) has complicated open rates.

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Martech

OCTOBER 27, 2021

Of those surveyed, 59% said expanding automation was a priority for 2021. This year’s iOS changes, including Apple Mail Privacy Protection, have 43% of marketers saying they will look for new ways to measure their email campaigns. Download our free MarTech Replacement Survey 2021 here. Click here to download!

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Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. For example, our December 2021 email client market share report shows that Gmail is the most popular webmail client with 89.6%

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Litmus

JULY 8, 2022

Before diving in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). 4% in October 2021 ). . Apple Mail Privacy Protection has gone up—from 52.2%

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Litmus

MARCH 9, 2022

Before we dive in, there are a few things we’d like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy Protection’s share grew by 11.88%, from 44.6%

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Privacy Protection Email Marketing Privacy Differentiation 89