[Confessions of a Marketer] Apple Mail Privacy Protection (MPP): Webinar Recording + QA

Litmus

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. Check out the full webinar recording here or visit our Apple Mail Privacy Protection Resources Hub.

Mail Privacy Protection and iOS 15

Blue Flame Thinking

This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection.

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Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. However, there’s one solution that can help address several of the challenges caused by Apple’s new privacy protections.

Real Time Banter with Chad White: What you need to know about Mail Privacy Protection (MPP)

Liveintent

This June, Apple announced a new feature that is shaking up the email marketing world: Mail Privacy Protection. Set to launch in the fall with iOS 15, Mail Privacy Protection (MPP) gives Apple Mail users more control over the data shared with companies sending them email.

5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful)

Litmus

As news of Apple’s Mail Privacy Protection sinks in for email marketers, questions linger around how it will ultimately impact email programs as they stand today. Assuming Apple Mail open data becomes unreliable, here are five tips to help you prepare for Mail Privacy Protection.

What Apple’s Mail Privacy Protection Means For Email Marketers

Vision6

While the updates were celebrated by Apple as part of their “legacy of privacy leadership”, it still means there will be some big changes ahead for email marketers. Email marketing will continue to evolve, as it has done with other recent data privacy changes.

Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

Apple just kicked off their annual Worldwide Developers Conference (WWDC 2021) yesterday, and the email community has been abuzz ever since. Three words: Mail Privacy Protection. Privacy has become a big issue in recent years, not just in the email industry.

How to Prepare for Apple’s Mail Privacy Protection

SendGrid

Apple's Mail Privacy Protection (MPP) feature will likely launch in mid-September. The post How to Prepare for Apple’s Mail Privacy Protection appeared first on SendGrid. Prepare for MPP by following these tips and best practices.

Email Client Market Share in June 2021: How Mail Privacy Protection Raises the Need for Personalization Even More

Litmus

But even more so, we’ll be looking at it through the lens of Apple’s recent announcement on Mail Privacy Protection going into effect this fall. Let’s see how email client market share changed in June 2021.

Marketers: Don’t Panic Over Incoming Apple Mail Privacy Protection

TrueInfluence

Have you thought about the impact of Apple Mobile Privacy Protection on your email strategy? At the Worldwide Developers Conference, Apple announced privacy features for the upcoming iOS 15 mobile operating system. How Will Data Privacy Compliance Obscure Locations?

Introducing the Apple Audience Report: How Many of Your Subscribers Use Apple Mail?

Litmus

Have you heard of a not-so-little thing called Mail Privacy Protection ? Your report is based on the last 90 days of activity tracked with Litmus Email Analytics tracking codes—and continues to evolve as you send more tracked emails until Mail Privacy Protection goes into effect.

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Apple Mail App Privacy Protection: What Email Senders Need to Know

SendGrid

On June 7th, Apple announced Mail Privacy Protection allowing users to decide what data is shared when using the Mail app. The post Apple Mail App Privacy Protection: What Email Senders Need to Know appeared first on SendGrid.

Apple Mail App Privacy Protection: What Email Senders Need to Know

SendGrid

On June 7th, Apple announced Mail Privacy Protection allowing users to decide what data is shared when using the Mail app. The post Apple Mail App Privacy Protection: What Email Senders Need to Know appeared first on SendGrid.

How to Create a Reliable Opens Audience for Non-Apple Mail Users

Litmus

Apple’s Mail Privacy Protection announcement falls into that third category. Now you have a reliable opens audience you can use to benchmark your program and fuel your email marketing campaigns—even in the era of Mail Privacy Protection.

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How to Identify Non-Human Opens From Apple’s Mail Privacy Protection

SendGrid

The post How to Identify Non-Human Opens From Apple’s Mail Privacy Protection appeared first on SendGrid. Twilio SendGrid is using its unparalleled dataset to identify what “non-human” engagement looks like. Here’s what we know so far about MPP and how Twilio SendGrid plans to help. . Product

2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A

Litmus

Privacy & trust. Since we may not be able to rely on open rates anymore as an indication of activity (because of Apple’s Mail Privacy Protection ), you should be more intentional about asking your subscribers if they still want to hear from you.

Marketing’s Pivotal Moment: Are You a BlackBerry or an iPhone?

Litmus

These market forces—namely privacy—are even greater and more far reaching than the digital disruption of the marketing ecosystem from 20 years ago. For more actions to do right now, read 5 Tips to Prepare Your Email Program for Mail Privacy Protection (and Still Be Successful).

How publishers can adapt to iOS 15 with LiveIntent

Liveintent

This fall, Apple will offer new privacy settings as a part of their upcoming releases of iOS 15, iPadOS 15, macOS Monterey, and watchOS 8, giving users more control over access to their data. Mail Privacy Protection. Email Monetization Apple Mail ios 15 Mail Privacy Protection

Email Client Market Share in July 2021: A Peek at Dark Mode Usage and Android vs. iPhone Outside of the US

Litmus

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States.

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Your iOS 15 To-Do List from Benchmark Email

Benchmark Email

As Apple rolls out new privacy protections for users, email service providers (like Benchmark Email) will have less data on some users. We already noted earlier this summer that Apple’s iOS 15 update is just around the corner – likely mid-September.

Prepare for the Future of Email Insights and Analytics: Webinar Recording + Takeaways

Litmus

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. 6 tips to prepare for Mail Privacy Protection.

The Extra Mile: ZoomInfo reaches another privacy benchmark

Zoominfo

Several months ago, we sought out some of the world’s top privacy experts and told them: Pick our policies apart and tell us what we can do better. We go above and beyond to ensure that we not only meet, but exceed, standards in data compliance, protection, and security.

What Email Marketers Need to Know about Apple MPP

TrueInfluence

How will your email marketing be impacted by Apple’s upcoming privacy protection strategy — mail privacy protection (MPP)? Availability could be late Q3 or Q4 2021, so there’s not a lot of runway to prepare for the impact.

A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Data Protection Assessments. What Do All These Privacy Laws Have in Common?

10 Green Monday Email Examples We Love

Litmus

This year, Green Monday lands on December 13th, 2021, but marketers don’t stick to a strict schedule with this event. Some typical FOMO strategies, like countdown timers, might not work for Apple Mail users this holiday season because of Mail Privacy Protection updates.

The Ultimate Guide to Preview Text

Litmus

Speaking of open rates, you may not be able to rely on that as a success metric anymore after Apple’s Mail Privacy Protection launches (as early as September 2021). Last updated July 28, 2021. They say, “You never get a second chance to make a first impression.”

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What Email Marketers Need to Know about Apple MMP

TrueInfluence

How will your email marketing be impacted by Apple’s upcoming privacy protection strategy — mail privacy protection (MPP)? Availability could be late Q3 or Q4 2021, so there’s not a lot of runway to prepare for the impact.

Holiday Email Planning: 4 Reasons to Start Now (and Breathe Easy)

Litmus

There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. Warming up your IP before increased send volume protects deliverability. Here’s what’s coming up this year: Email marketing holidays 2021.

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Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

Apple’s Mail Privacy Protection will make the open rate increasingly difficult to rely on. Last updated July 8, 2021. Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements.

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New in Litmus: Integrated Insights

Litmus

In fact, Forrester Research predicts that marketing message volume will increase by 40% in 2021 from B2C companies alone. Plus, you can rest assured the privacy of your subscribers is fully protected (Litmus doesn’t store any personally identifiable information).

Third-party cookies – what are they, what’s happening to them, & what to do

Choozle

To deliver success in 2021 and beyond, marketers need to start thinking about their targeting and measurement solutions without third-party cookies now so you can test and learn. Google explained that this move meant to protect users who were asking for more privacy.

Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law

Convert

The state of Virginia recently voted to become the first state on the East Coast to enact a law governing how companies protect consumers’ personal data. The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023.

Increase Subscriber Loyalty With These Email Marketing Automation Best Practices

Vision6

Vanity metrics like email opens may not be the best to focus on, particularly with Apple Mail’s recent updates to privacy protection.

The Litmus Team’s Favorite Emails of September 2021

Litmus

We’ve been talking a lot about the importance of preference centers , especially with Apple’s Mail Privacy Protection and the death of the third-party cookie in 2023. The post The Litmus Team’s Favorite Emails of September 2021 appeared first on Litmus.

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Eloqua Alert: Apple privacy update kills open rate

Eloqua Tips and Tricks

Eloqua Alert: Apple privacy update kills open rate. Eloqua Alert: Apple’s email privacy announcement means you need to rethink your email strategy. What is Apple’s latest privacy announcement? What are the implications of Apple Privacy for sending Eloqua email?

5 Steps for Marketers to Prepare for the Coming Cookie Disruption

Marketo

Privacy protection and anonymity are the two main reasons for this step. The truth is, Google Chrome’s privacy efforts can have a significant impact on the marketing world. Google’s 2021 announcement was focused mainly on first-party relationships.

Time to Scrub Your Email List: Preparing for iOS 15

BenchmarkONE

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users.

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