The B2B Checklist for Evaluating Marketing Software
AUGUST 8, 2017
Marketing software allows you to automate processes and otherwise free up your time, while enabling you to remain on top of lead generation, nurturing, and all the rest of the tasks that consistently fill up your calendar. However, with all the marketing software you have to choose from, you owe it to yourself—and your organization—to be a little selective in your B2B marketing technology choices. B2B Marketing Software Evaluation Checklist. Guest post by Ryan Gould.