INDUSTRY INSIGHTS YOUR PEERS ARE READING
What Are the Best Practices in B2B Public Relations, and How to Use Them Effectively. What goals would you like to reach with your B2B public relations? This could be anything from media relations, to content marketing, to social media, to awards, to speaking engagements, to webinars.you get the idea. For successful B2B public relations, you should make your website the go-to destination for information in your industry. Handpicked Related Content. MORE
Have you recently taken on your company’s B2B public relations, and find yourself a little overwhelmed? The 5 Pivotal Concerns of B2B Public Relations. Handpicked Related Content: B2B Lead Generation: How to Craft Buyer Personas in One Afternoon. MORE
In this series, we navigate the importance of publicity in content creation, and illustrate how these two powerhouses can better work together to create captivating, timely and impactful stories. The other is a robust mixture of public relations executives and writers from all over the world. MORE
B2B marketing Public relations B2B PR press releasesHow to use PR in a B2B marketing-for-leads program. MORE
What Public Relations Professionals Need To Know. To protect themselves and their clients, public relations professionals need to ensure that any branded content is adequately labeled as such. Handpicked Related Content. MORE
brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented. MORE
Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional. Read on to get inspired by some of the best minds in public relations. Public Relation MORE
As a result, effective public relations involves pushing a company’s or client’s agenda (or products and services) without being a pest, and ideally, by being helpful to reporters who are in a position to reciprocate with media coverage. MORE
Your B2B Public Relations strategy needs improvement. Are you taking advantage of all the opportunities out there to build your brand? Are you ready for when a reporter or industry influencer reaches out for a quote or interview request? MORE
Robert Mashburn on how social media has blurred the lines between public relations and marketing content. Article MORE
Last week’s AdAge poll posed a fascinating question: As someone employed in marketing, advertising or public relations, would you work on the BP account in a professional capacity at this point? Tags: Brand Journalism Public Relations read more. MORE
And its sole purpose was to provide the press with information likely to be of interest to the public; containing what journalists still call “news value.”. For public companies, dissemination of financial results and material events will be handled by their legal department. MORE
As the head of global public relations, I thought it was crystal clear: the public relations function was best suited, because our strengths were in creating two-way conversations and managing risk. This was shortly after I met Dick Martin, former executive vice president of public relations, employee communications, and brand management for AT&T. Here are three public relations skills that digital marketers need to master. MORE
Harvard likely became aware of the possibility of negative media coverage either after a call from a reporter, or in reaction to a threat from a student (or their lawyer) to make this a public issue. MORE
It’s long been said that public relations media outreach is an art, not a science. In our experience, the majority of successful public relations media outreach strategies have four components: a strong relationship with the media contact, the quality of the pitch, newsworthiness and the pitch brevity. . Below are 4 creative ways to re-think your public relations media outreach, starting with the pitch. Public Relations Top Public Relations Firms MORE
Welcome to the world of public relations. Commonly abbreviated to PR, public relations defines how a company communicates with people. Read on to learn more about public relations, or click below to jump to a specific section. What’s Inbound Public Relations? MORE
Startups face an interesting dilemma when it comes to public relations tactics. 10 Public Relations Tactics That Will Rock Your Startup. Handpicked Related Content. 26 Solid Pitch Ideas That Will Make You a B2B Public Relations Pro. MORE
Does your B2B public relations strategy include Facebook? 9 Elements to Help You Bring Your Facebook A-Game to Your B2B Public Relations. Handpicked Related Content: 10 Simple Strategies To Boost Your B2B PR Campaign. Handpicked Related Content: How to Liven Up Your B2B Social Media with Facebook Live. Handpicked Related Content: 5 B2B Social Media Best Practices that Will Up Your Marketing Game. MORE
Although Edward Bernays is often characterized (largely through self-promotion) as the “father of public relations,” most serious PR practitioners consider Arthur W. Page to be the first and most influential apostle of modern-day public relations and corporate communications. MORE
Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. They agree that, more than ever before, prospects are engaging with B2B organizations through public relations efforts. MORE
If you landed on this blog post, you’re probably considering a career in public relations. To help you answer these tough questions, we created this public relations career guide that’ll describe what exactly public relations is, the different career paths you can pursue, the industry’s salaries, internships, and the disciplines a public relations degree will cover. Read on to find out if a career in public relations is right for you. MORE
Still, the value of a public relations practitioner according to PRSA is advocacy, i.e. “providing a voice in the marketplace of ideas, facts, and viewpoints of our clients.”. An effective public relations program establishes legitimacy with journalists by contributing thoughtful, accurate and newsworthy information to help the media better inform public debate. Learn how Bluetext Can Help with Your Brand’s Media Relations Program. MORE
This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year. Content creation continues to be an important way for businesses to reach out to the public right where they are at any given time. MORE
But among these channels, an important strategy is public relations. Public Relations: How to do it right. There are many ways B2B companies harness public relations for the lead generation strategies. test) public relations, don’t do it randomly. MORE
For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. It’s important to research the editorial calendar topic needs of your target publications. MORE
Public relations is changing in the blink of an eye. Some Public relations practitioners and many PR clients are running a little behind. Its Tier 1 publications have high domain authorities; its Tier 2 publications middling scores and its Tier 3 outlets the lowest scores. MORE
Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. Handpicked Related Content. MORE
Public relations and marketing are two sides of the same coin. Yet, we don’t hear much about public relations and marketing technology. The Need for Public Relations Technology. MORE
In the B2B public relations sphere, it’s hard work to find a journalist to open your email, let alone cover your story. Your Checklist to a B2B Public Relations Email Pitch That Hits It Out of the Park. MORE
If the Edward Bernays era is considered the profession’s starting point, then public relations has had nearly a century to earn its seat at senior management’s table. MORE
B2G public relations is a difficult challenge under the best of circumstances. At Bluetext, we’ve found B2G public relations workarounds for our clients who sell to agencies at the Federal, state, and local level: Talk about the government customer as a hero and innovator rather than pitching a story about the contractor’s solution. And third, it built up a bank of media-ready customer case studies to power B2G public relations activities. MORE
Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy. Handpicked Related Content. MORE
Journalists and B2B public relations professionals have two different needs regarding a media pitch: The journalist wants stories that resonate with an audience; the B2B PR professional wants a company's story told. It also attracts public interest. MORE
The B2B public relations landscape has changed dramatically in the last 10 years -- primarily driven by social media, blogging, and internet connectivity. Want to take your online B2B public relations to the next level? MORE
Visual content is one of the public relations trends that has exploded recently. So it's unsurprising that this has trickled down to business to business public relations and communications. Handpicked Related Content. Handpicked Related Content. MORE
Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. Public relations isn’t an easy profession to define. MORE
Nothing improves B2B public relations like a happy customer’s voice. Recommended Reading: 5 Ways to Transform Your B2B Public Relations. In this article, you’ll learn some of the best practices in public relations for increasing participation. MORE
But how about public relations trends that can help your growth and development? 6 Public Relations Trends That Are Poised to Affect the Future of PR. Handpicked Related Content. Handpicked Related Content. Handpicked Related Content. MORE
Public Relations Related Topics B2B PR Sense
MARCH 14, 2019
What Public Relations Professionals Need To Know. To protect themselves and their clients, public relations professionals need to ensure that any branded content is adequately labeled as such. Handpicked Related Content.
Sales Lead Insights
MARCH 20, 2018
B2B marketing Public relations B2B PR press releasesHow to use PR in a B2B marketing-for-leads program.
B2B PR Sense
MAY 2, 2019
Public relations is changing in the blink of an eye. Some Public relations practitioners and many PR clients are running a little behind. Its Tier 1 publications have high domain authorities; its Tier 2 publications middling scores and its Tier 3 outlets the lowest scores.
B2B PR Sense
JANUARY 10, 2018
Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy. Handpicked Related Content.
B2B PR Sense
OCTOBER 9, 2017
Visual content is one of the public relations trends that has exploded recently. So it's unsurprising that this has trickled down to business to business public relations and communications. Handpicked Related Content. Handpicked Related Content.
B2B PR Sense
OCTOBER 15, 2018
Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. Handpicked Related Content.
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B2B PR Sense
NOVEMBER 26, 2016
Nothing improves B2B public relations like a happy customer’s voice. Recommended Reading: 5 Ways to Transform Your B2B Public Relations. In this article, you’ll learn some of the best practices in public relations for increasing participation.
B2B PR Sense
AUGUST 27, 2017
But how about public relations trends that can help your growth and development? 6 Public Relations Trends That Are Poised to Affect the Future of PR. Handpicked Related Content. Handpicked Related Content. Handpicked Related Content.
Marketing Craftmanship
NOVEMBER 29, 2013
As a result, effective public relations involves pushing a company’s or client’s agenda (or products and services) without being a pest, and ideally, by being helpful to reporters who are in a position to reciprocate with media coverage.
Marketing Craftmanship
JANUARY 25, 2012
Although Edward Bernays is often characterized (largely through self-promotion) as the “father of public relations,” most serious PR practitioners consider Arthur W. Page to be the first and most influential apostle of modern-day public relations and corporate communications.
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Marketing Craftmanship
JULY 5, 2013
brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented.
|
B2B PR Sense
JULY 28, 2017
Startups face an interesting dilemma when it comes to public relations tactics. 10 Public Relations Tactics That Will Rock Your Startup. Handpicked Related Content. 26 Solid Pitch Ideas That Will Make You a B2B Public Relations Pro.
B2B PR Sense
MARCH 1, 2017
Does your B2B public relations strategy include Facebook? 9 Elements to Help You Bring Your Facebook A-Game to Your B2B Public Relations. Handpicked Related Content: 10 Simple Strategies To Boost Your B2B PR Campaign. Handpicked Related Content: How to Liven Up Your B2B Social Media with Facebook Live. Handpicked Related Content: 5 B2B Social Media Best Practices that Will Up Your Marketing Game.
B2B PR Sense
JUNE 14, 2016
The B2B public relations landscape has changed dramatically in the last 10 years -- primarily driven by social media, blogging, and internet connectivity. Want to take your online B2B public relations to the next level?
B2B Lead Generation
JUNE 3, 2012
Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. They agree that, more than ever before, prospects are engaging with B2B organizations through public relations efforts.
Biznology
SEPTEMBER 12, 2012
As the head of global public relations, I thought it was crystal clear: the public relations function was best suited, because our strengths were in creating two-way conversations and managing risk. This was shortly after I met Dick Martin, former executive vice president of public relations, employee communications, and brand management for AT&T. Here are three public relations skills that digital marketers need to master.
B2B PR Sense
MARCH 8, 2017
Have you recently taken on your company’s B2B public relations, and find yourself a little overwhelmed? The 5 Pivotal Concerns of B2B Public Relations. Handpicked Related Content: B2B Lead Generation: How to Craft Buyer Personas in One Afternoon.
B2B PR Sense
NOVEMBER 18, 2016
In the B2B public relations sphere, it’s hard work to find a journalist to open your email, let alone cover your story. Your Checklist to a B2B Public Relations Email Pitch That Hits It Out of the Park.
B2B PR Sense
NOVEMBER 15, 2016
Journalists and B2B public relations professionals have two different needs regarding a media pitch: The journalist wants stories that resonate with an audience; the B2B PR professional wants a company's story told. It also attracts public interest.
Marketing Craftmanship
NOVEMBER 18, 2013
If the Edward Bernays era is considered the profession’s starting point, then public relations has had nearly a century to earn its seat at senior management’s table.
ClearVoice
DECEMBER 11, 2018
In this series, we navigate the importance of publicity in content creation, and illustrate how these two powerhouses can better work together to create captivating, timely and impactful stories. The other is a robust mixture of public relations executives and writers from all over the world.
Marketing Craftmanship
AUGUST 31, 2011
And its sole purpose was to provide the press with information likely to be of interest to the public; containing what journalists still call “news value.”. For public companies, dissemination of financial results and material events will be handled by their legal department.
Marketing Craftmanship
SEPTEMBER 2, 2012
Harvard likely became aware of the possibility of negative media coverage either after a call from a reporter, or in reaction to a threat from a student (or their lawyer) to make this a public issue.
B2B PR Sense
APRIL 4, 2017
What Are the Best Practices in B2B Public Relations, and How to Use Them Effectively. What goals would you like to reach with your B2B public relations? This could be anything from media relations, to content marketing, to social media, to awards, to speaking engagements, to webinars.you get the idea. For successful B2B public relations, you should make your website the go-to destination for information in your industry. Handpicked Related Content.
Bluetext
MAY 27, 2019
B2G public relations is a difficult challenge under the best of circumstances. At Bluetext, we’ve found B2G public relations workarounds for our clients who sell to agencies at the Federal, state, and local level: Talk about the government customer as a hero and innovator rather than pitching a story about the contractor’s solution. And third, it built up a bank of media-ready customer case studies to power B2G public relations activities.
The Content Factor
JUNE 11, 2010
Last week’s AdAge poll posed a fascinating question: As someone employed in marketing, advertising or public relations, would you work on the BP account in a professional capacity at this point? Tags: Brand Journalism Public Relations read more.
Navigate the Channel
APRIL 3, 2018
This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year. Content creation continues to be an important way for businesses to reach out to the public right where they are at any given time.
Schubert B2B
JUNE 19, 2018
For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. It’s important to research the editorial calendar topic needs of your target publications.
Bluetext
JUNE 28, 2019
It’s long been said that public relations media outreach is an art, not a science. In our experience, the majority of successful public relations media outreach strategies have four components: a strong relationship with the media contact, the quality of the pitch, newsworthiness and the pitch brevity. . Below are 4 creative ways to re-think your public relations media outreach, starting with the pitch. Public Relations Top Public Relations Firms
Hubspot
MAY 11, 2018
If you landed on this blog post, you’re probably considering a career in public relations. To help you answer these tough questions, we created this public relations career guide that’ll describe what exactly public relations is, the different career paths you can pursue, the industry’s salaries, internships, and the disciplines a public relations degree will cover. Read on to find out if a career in public relations is right for you.
Hubspot
AUGUST 16, 2018
Welcome to the world of public relations. Commonly abbreviated to PR, public relations defines how a company communicates with people. Read on to learn more about public relations, or click below to jump to a specific section. What’s Inbound Public Relations?
Hubspot
MAY 7, 2018
Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional. Read on to get inspired by some of the best minds in public relations. Public Relation
Content Science Review
OCTOBER 29, 2018
Robert Mashburn on how social media has blurred the lines between public relations and marketing content. Article
Hubspot
APRIL 20, 2018
Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. Public relations isn’t an easy profession to define.
Fathom
MAY 31, 2016
Public relations and marketing are two sides of the same coin. Yet, we don’t hear much about public relations and marketing technology. The Need for Public Relations Technology.
Bluetext
JUNE 10, 2019
Still, the value of a public relations practitioner according to PRSA is advocacy, i.e. “providing a voice in the marketplace of ideas, facts, and viewpoints of our clients.”. An effective public relations program establishes legitimacy with journalists by contributing thoughtful, accurate and newsworthy information to help the media better inform public debate. Learn how Bluetext Can Help with Your Brand’s Media Relations Program.
NuSpark
JUNE 13, 2014
But among these channels, an important strategy is public relations. Public Relations: How to do it right. There are many ways B2B companies harness public relations for the lead generation strategies. test) public relations, don’t do it randomly.
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