Sales Lead Insights

MARCH 20, 2018

B2B marketing Public relations B2B PR press releasesHow to use PR in a B2B marketing-for-leads program.

Public Relations 130

Public Relations B2B Lead Leads 130

B2B PR Sense

OCTOBER 15, 2018

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. Handpicked Related Content.

Public Relations 295

Public Relations Social Media Tactics Media 295

B2B PR Sense

JANUARY 10, 2018

Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy. Handpicked Related Content.

Public Relations 290

Public Relations PR Social Media Survey 290

B2B PR Sense

OCTOBER 9, 2017

Visual content is one of the public relations trends that has exploded recently. So it's unsurprising that this has trickled down to business to business public relations and communications. Handpicked Related Content. Handpicked Related Content.

Public Relations 294

Public Relations PR Trends Release 294

Act-On

MARCH 22, 2018

Your B2B Public Relations strategy needs improvement. Are you taking advantage of all the opportunities out there to build your brand? Are you ready for when a reporter or industry influencer reaches out for a quote or interview request?

Public Relations 212

Public Relations Best Practice Practices Best 212

B2B PR Sense

NOVEMBER 26, 2016

Nothing improves B2B public relations like a happy customer’s voice. Recommended Reading: 5 Ways to Transform Your B2B Public Relations. In this article, you’ll learn some of the best practices in public relations for increasing participation.

Public Relations 267

Public Relations B2B Case Study PR 267

B2B PR Sense

AUGUST 27, 2017

But how about public relations trends that can help your growth and development? 6 Public Relations Trends That Are Poised to Affect the Future of PR. Handpicked Related Content. Handpicked Related Content. Handpicked Related Content.

Public Relations 334

Public Relations Trends PR Storytelling 334

Marketing Craftmanship

JANUARY 25, 2012

Although Edward Bernays is often characterized (largely through self-promotion) as the “father of public relations,” most serious PR practitioners consider Arthur W. Page to be the first and most influential apostle of modern-day public relations and corporate communications.

Public Relations 234

Public Relations PR Opinions Range 234

B2B PR Sense

JULY 28, 2017

Startups face an interesting dilemma when it comes to public relations tactics. 10 Public Relations Tactics That Will Rock Your Startup. Handpicked Related Content. 26 Solid Pitch Ideas That Will Make You a B2B Public Relations Pro.

Public Relations 284

Public Relations Startup Tactics Storytelling 284

B2B PR Sense

MARCH 1, 2017

Does your B2B public relations strategy include Facebook? 9 Elements to Help You Bring Your Facebook A-Game to Your B2B Public Relations. Handpicked Related Content: 10 Simple Strategies To Boost Your B2B PR Campaign. Handpicked Related Content: How to Liven Up Your B2B Social Media with Facebook Live. Handpicked Related Content: 5 B2B Social Media Best Practices that Will Up Your Marketing Game.

Public Relations 203

Public Relations Facebook B2B PR 203

Marketing Craftmanship

JULY 5, 2013

brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented.

Public Relations 204

Public Relations Advertorial PR Creative 204

B2B PR Sense

JUNE 14, 2016

The B2B public relations landscape has changed dramatically in the last 10 years -- primarily driven by social media, blogging, and internet connectivity. Want to take your online B2B public relations to the next level?

Public Relations 212

Public Relations B2B Blogger PR 212

B2B PR Sense

MARCH 8, 2017

Have you recently taken on your company’s B2B public relations, and find yourself a little overwhelmed? The 5 Pivotal Concerns of B2B Public Relations. Handpicked Related Content: B2B Lead Generation: How to Craft Buyer Personas in One Afternoon.

Public Relations 269

Public Relations B2B PR Buyer Personas 269

Biznology

SEPTEMBER 12, 2012

As the head of global public relations, I thought it was crystal clear: the public relations function was best suited, because our strengths were in creating two-way conversations and managing risk. This was shortly after I met Dick Martin, former executive vice president of public relations, employee communications, and brand management for AT&T. Here are three public relations skills that digital marketers need to master.

Public Relations 153

Public Relations Case PR Copyright 153

B2B Lead Generation

JUNE 3, 2012

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. They agree that, more than ever before, prospects are engaging with B2B organizations through public relations efforts.

Public Relations 325

Public Relations Funnel Tactics Lead 325

B2B PR Sense

NOVEMBER 18, 2016

In the B2B public relations sphere, it’s hard work to find a journalist to open your email, let alone cover your story. Your Checklist to a B2B Public Relations Email Pitch That Hits It Out of the Park.

Public Relations 269

Public Relations Best B2B PR 269

B2B PR Sense

NOVEMBER 15, 2016

Journalists and B2B public relations professionals have two different needs regarding a media pitch: The journalist wants stories that resonate with an audience; the B2B PR professional wants a company's story told. It also attracts public interest.

Public Relations 255

Public Relations B2B Press PR 255

Marketing Craftmanship

NOVEMBER 18, 2013

If the Edward Bernays era is considered the profession’s starting point, then public relations has had nearly a century to earn its seat at senior management’s table.

Public Relations 199

Public Relations Ethics PR Government 199

Content Science Review

OCTOBER 29, 2018

Robert Mashburn on how social media has blurred the lines between public relations and marketing content. Article

Public Relations 52

Public Relations Social Media Media Social 52

B2B PR Sense

APRIL 4, 2017

What Are the Best Practices in B2B Public Relations, and How to Use Them Effectively. What goals would you like to reach with your B2B public relations? This could be anything from media relations, to content marketing, to social media, to awards, to speaking engagements, to webinars.you get the idea. For successful B2B public relations, you should make your website the go-to destination for information in your industry. Handpicked Related Content.

Public Relations 192

Public Relations Best Practice Practices Best 192

Hubspot

AUGUST 16, 2018

Welcome to the world of public relations. Commonly abbreviated to PR, public relations defines how a company communicates with people. Read on to learn more about public relations, or click below to jump to a specific section. What’s Inbound Public Relations?

Public Relations 49

Public Relations PR Clickthrough Press 49

Navigate the Channel

APRIL 3, 2018

This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year. Content creation continues to be an important way for businesses to reach out to the public right where they are at any given time.

Public Relations 65

Public Relations Guidelines Podcast Paper 65

Marketing Craftmanship

AUGUST 31, 2011

And its sole purpose was to provide the press with information likely to be of interest to the public; containing what journalists still call “news value.”. For public companies, dissemination of financial results and material events will be handled by their legal department.

Public Relations 191

Public Relations Press Release Portal 191

Hubspot

MAY 11, 2018

If you landed on this blog post, you’re probably considering a career in public relations. To help you answer these tough questions, we created this public relations career guide that’ll describe what exactly public relations is, the different career paths you can pursue, the industry’s salaries, internships, and the disciplines a public relations degree will cover. Read on to find out if a career in public relations is right for you.

Public Relations 54

Public Relations PR Press Ethics 54

Schubert B2B

JUNE 19, 2018

For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. It’s important to research the editorial calendar topic needs of your target publications.

Public Relations 78

Public Relations Press PR Trade 78

Marketing Craftmanship

SEPTEMBER 2, 2012

Harvard likely became aware of the possibility of negative media coverage either after a call from a reporter, or in reaction to a threat from a student (or their lawyer) to make this a public issue.

Public Relations 130

Public Relations PR Class Test 130

Hubspot

MAY 7, 2018

Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional. Read on to get inspired by some of the best minds in public relations. Public Relation

Public Relations 78

Public Relations Examples Campaign PR 78

Hubspot

APRIL 20, 2018

Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. Public relations isn’t an easy profession to define.

Public Relations 76

Public Relations Words PR Government 76

The Content Factor

JUNE 11, 2010

Last week’s AdAge poll posed a fascinating question: As someone employed in marketing, advertising or public relations, would you work on the BP account in a professional capacity at this point? Tags: Brand Journalism Public Relations read more.

Public Relations 133

Public Relations Advertisement Advertising Question 133

Walker Sands

AUGUST 7, 2017

Public Relations Video Walker Sands Integrated Campaigns Services Walker Sands Services

Public Relations 52

Public Relations Campaign Video Service 52

Fathom

MAY 31, 2016

Public relations and marketing are two sides of the same coin. Yet, we don’t hear much about public relations and marketing technology. The Need for Public Relations Technology.

Public Relations 100

Public Relations PR Press Television 100

Alaniz

NOVEMBER 17, 2017

The post PR Expert Shares Tips for Public Relations Success at CES appeared first on Alaniz Marketing. Public Relations Tradeshow

Public Relations 40

Public Relations PR Tips Marketing 40

NuSpark

JUNE 13, 2014

But among these channels, an important strategy is public relations. Public Relations: How to do it right. There are many ways B2B companies harness public relations for the lead generation strategies. test) public relations, don’t do it randomly.

Public Relations 188

Public Relations Lead Generation PR Generation 188

Schubert B2B

AUGUST 16, 2017

B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). It’s the process of securing publicity either for you or for your clients. Both involve your relations with trade pubs. Public Relations

Public Relations 68

Public Relations PR Trade Show Trade 68

Marketri

DECEMBER 13, 2012

Public relations strategies and tactics have certainly come a long way in the last several years. ” It’s not just about using traditional publicity tactics to create awareness and promote a product or service. PR public relations social media Social Media

Public Relations 104

Public Relations Social Media Media Social 104

KEO Marketing

NOVEMBER 18, 2015

Once upon a time, public relations was about getting coverage. As a result, PR teams must engage with those audiences by listening to them, responding, and participating in ongoing, completely public conversations.

Public Relations 72

Public Relations Social Media PR Review 72

Modern B2B Marketing

SEPTEMBER 23, 2010

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors.

Public Relations 89

Public Relations PR RSS Tips 89

Modern B2B Marketing

MARCH 1, 2013

by Dayna Rothman Great public relations can help your company break through the noise that can sometimes dominate a busy event. If you need some help laying out your plan, be sure to download our new Public Relations Strategy Worksheet for Events. (no

Public Relations 129

Public Relations PR Press Strategy 129

Biznology

MAY 25, 2018

Examples include an anniversary (“we’re celebrating 5 years”), a customer-related milestone (“proudly served our 1000 th customer”), or adding staff (“we’ve welcomed our 20 th team member”).

Press 177

Press Release Public Relations Brand 177

Hubspot

MARCH 19, 2013

public relations can be a critical ingredient in your marketing mix. Both of those opportunities were secured because of an investment in creating content, and establishing solid relationships with others within our industry -- not as a result of traditional media relations.

Public Relations 71

Public Relations Aging PR Release 71

B2B Marketing Savvy

AUGUST 4, 2009

world , and a need to be mindful of fundamental core principles when executing on a public relations strategy. Sometimes we have to go backwards before we go forward, and that is becoming particularly true within the practice of marketing public relations.

Public Relations 59

Public Relations Agency Relationship RSS 59

Biznology

JUNE 13, 2018

While Congress has chipped away many of the regulations of this law, it has retained the part that requires publicly traded companies to calculate and reveal the ratio between the CEO’s compensation and the median pay of the companies’ employees.

Income 157

Income Brand Branding Public Relations 157

Biznology

AUGUST 15, 2018

There is a noteworthy level of cynicism in our society, especially among activists who believe proactive initiatives like sharing company profits is designed primarily to get positive publicity (e.g.

Public Relations 129

Public Relations Brand Branding Social 129