Classic Advertising and Consulting Models Are Shifting — To Clients’ Benefit

Marketing Insider Group

The post Classic Advertising and Consulting Models Are Shifting — To Clients’ Benefit appeared first on Marketing Insider Group With the possible exception of consumer apps, no market has exploded in the new millennium quite like marketing technology.

7 reasons why you need a social media marketing consultant

Biznology

You may need a social media marketing consultant to help you, but there are some workarounds. The post 7 reasons why you need a social media marketing consultant appeared first on Biznology. It’s launch day for your business.

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Are you consulting your database of intentions?

Biznology

One that you don’t need Google’s permission to consult? The post Are you consulting your database of intentions? Internet luminary John Battelle is famous for describing Google as a “ database of intentions.”

Consultants Collective Corner: 2020 Can Be the Year You Conquer Work and Your Career

Biznology

The following has been curated by Consultants Collective member, Kevin Jordan. ” The post Consultants Collective Corner: 2020 Can Be the Year You Conquer Work and Your Career appeared first on Biznology. Consultants Collective Corner

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

5 Skills Your Marketing Consultant Must Have

B2B Marketing Traction

Marketing is changing fast, and the changes require new skills on the part of marketing consultants and other providers. One that I observed in my early years as a marketing consultant was when a brand new marketing consultant proposed an expensive brochure to a small business.

Expert Insight: Why B2B Buyers Consult More Marketing Content [Interview]

KoMarketing Associates

According to the report, B2B buyers consult an average of 4.9 According to previous research, B2B buyers are still looking at a wide range of information sources during the buying process.

What your social media marketing consultant will never tell you

Biznology

I hate to break it to you, but no consultant will ever care as much about your brand as you do—even those of us who get paid a pretty handsome penny for our services. One of my goals as a social media marketing consultant is to help as many companies as possible train their own teams to take the reins on social media, even though I can make more money doing it myself. Sure, social media consultants may have the best of intentions, but most of them are juggling multiple clients.

B2B Customers Consult About Five Information Sources During Buying Journey

KoMarketing Associates

As marketers strive to deliver content that best suits their customers’ needs, new research indicates that B2B customers still prefer to consult a wide array of assets during the buying process. According to the “2018 B2B Buying Disconnect” report from TrustRadius, B2B buyers consult 4.9 Less than 50 percent stated that they consult vendors’ product websites.

Consulting Firm Research Released

Hinge Marketing

In this video blog, Liz Harr shares insights from the 2017 research on marketing and growth strategies for the consulting industry – a special edition research report from the annual High Growth Study. The post Consulting Firm Research Released appeared first on Hinge Marketing.

The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.

6 Skills for Consulting Success

Heinz Marketing

Having a successful career in consulting requires sustained motivation. A sensible first step towards a consulting-career would be to understand whether you have what it takes to excel in consulting. Here is a list of six skills that will make a difference in your consulting career and ensure your long-term success. Companies come to consultants seeking advice. This is where the consultants’ value lies.

3 Key Factors to Choosing the Right B2B Marketing Consultant

B2B Marketing Traction

The list of superlatives used by B2B marketing consultants goes on and on ( and on ) today. How do you choose a B2B marketing consultant that can get you the results you want and more ? Great marketing consultants focus on client results. Expert marketer. Marketing guru.

Customer Spotlight: TRC Consultants

Salesfusion

The post Customer Spotlight: TRC Consultants appeared first on Salesfusion. Marketing Automation B2B Marketing

Marketing Automation Consultation

Salesfusion

The post Marketing Automation Consultation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Social Media

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Business Development Ideas for Management Consultants

Hinge Marketing

If you were tuned into the Hinge webinar a couple of weeks ago about How Buyer’s Buy Management Consulting Services, you heard me cover the process and evaluation criteria that buyers use before they purchase. Management Consulting Strategy

Interview with Pamela Lund on PPC & Work Efficiency for Consultants

SEMrush

She is well-known and respected for her knowledge and expertise in PPC, ecommerce marketing, and as a business efficiency consultant. We started off talking about PPC but then moved into how consultants can optimize their work day and be more efficient.

PPC 111

Should Your Consulting Firm Be Specialized?

Hinge Marketing

In the past, specializing could be risky for consulting firms. Consider the limits a pre-Internet consultant would be placing on their potential clients. Because specialization helps your consulting firm match specific needs, it also makes it easier to target your marketing efforts.

Wednesday Wisdom: Why Brand Strategy is a Must-Have for Consultants, Freelancers, and Solopreneurs

Biznology

In this week’s installment of Wednesday Wisdom, Consultants Collective senior consultant Douglas Spencer explores how brand strategy can be key to elevating your business. Brand development is as important for a one-person operation as it is for a multi-million dollar corporation.

The Benefits of Hiring a Marketing Automation Consultant

Hatchbuck

Hiring a marketing automation consultant can help your business squeeze every penny from this powerful tool. What Is a Marketing Automation Consultant? A marketing automation consultant is someone you bring in to help you set up and manage your automation software.

Interview with our customer, Kass Tech Consulting

DrumUp

Kass Tech Consulting Solutions LLC. Reading Time: 2 minutes In this blog, we are featuring one of our favorite customers, Uchechukwu Ajuzieogu and the Kasstechcs team. Enjoy this very special blog and read on about our Drumup customer! As a DrumUp customer, what is the name of your business?

Mastering Excellence: The Art of Enablement in Consulting (Part 1)

Seismic

Like art, there’s not one stroke to success in consulting. How can you pull your consulting services apart? Consultant (now Seismic employee), Sam Theodosopoulos talks about his journey from Consulting to Sales Enablement. Consulting Enablement.

Is the Free Consultation Dead?

Go Beyond SEO

We’ve all seen it online or heard it in an ad…”call today for a free consultation” Everyone from the solo-attorneys to the huge law firm practices have been offering ‘free consultations’ for years. The post Is the Free Consultation Dead?

4 Tips for Launching Your Own Consulting Business

Hatchbuck

Once established, a consulting business can give you a lot of creative and professional freedom. . Starting a consulting business, in theory, is quite easy. In the meantime, let’s talk about a few helpful tips for launching your dream consulting business.

Top 5 Management Consulting Marketing Priorities

Hinge Marketing

As we enter the new year, many management consulting firms are racing to refine their consulting marketing and get ahead of the competition. Here, however, we’d like to take a closer look at the implications of these findings for management consulting firms.

Does Your Marketing Consultant Have Bench Strength?

B2B Marketing Traction

Does your marketing consultant have the connections and network to make your projects happen cost-effectively, the right way, with “the right people on the bus”? How can you assess your marketing consultant’s resourcefulness or “bench strength”?

Are B2B Strategic Marketing Consultants Relics?

Marketri

B2B Digital Marketing Strategy B2B Marketing Plans B2B Marketing Strategies B2B Strategy Strategic Marketing Consulting"He’s such a relic!”.

What to Look For in SEO Consulting Services

KEO Marketing

Enlisting the help of a dependable SEO consulting services firm is a smart idea. Search Engine Marketing Search Engine Optimization seo consulting servicesMost of you probably already know that search engine optimization (SEO) can increase visits on your website.

Is the Free Consultation Dead?

Go Beyond SEO

We’ve all seen it online or heard it in an ad…”call today for a free consultation” Everyone from the solo-attorneys to the huge law firm practices have been offering ‘free consultations’ for years. The post Is the Free Consultation Dead?

Alfresco Consulting – Do you really need it?

Technology Services Group

As more and more IT groups look to replace their legacy ECM solutions with Alfresco, one of the questions that typically comes up is if the group should look for consulting help, either from Alfresco themselves or an external partner. Alfresco Alfresco Consulting

A Journey from Consulting to Sales Enablement

Seismic

He has an extensive background in the consulting world and will be dropping by the Seismic blog periodically to offer insights into that world. Today he provides background on how he made the shift from consulting to sales enablement. Technology consulting sales enablement

7 Things Your Email Deliverability Consultant Wish You Knew

Modern Marketing

As an email marketer, you know email marketing success depends on sustainable inbox placement, but there is a lot of conflicting information out there. What do you really need to know about deliverability? Here are 7 key takeaways to help you think about deliverability in a new light this year.

Top 5 Business Challenges for Management Consulting Firms

Hinge Marketing

Anyone in the management consulting industry knows that today’s firms face a host of business challenges, some age-old and some brand new. This allowed us to build a picture of both the professional services landscape as a whole and the management consulting industry specifically.

Changing Buyers and the Future of B2B Sales – An Interview with DSG Consulting

ANNUITAS

We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales. ANNUITAS: Tell us a bit about yourself and how DSG Consulting helps their clients?

Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients

B2B Marketing Traction

A good marketing consultant delivers solutions, implementation and results. Another consultant was not only investigating but developing a detailed business plan for a third product. Marketing Soapbox consultant marketing results

B2B Consultant Sellers are Changing Sales Forever

Vidyard

Attention and engagement are the new currency of B2B sales, so smart sales people are acting more like consultants than quota-carriers, and the extra effort is paying off. The new breed of sales professional is connected, collaborative, and consulting rather than selling.