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AMA: Hot Takes on Headless, AI, and Personalization from an Ecommerce Consultant

Salesforce Marketing Cloud

Amy Sillince is a freelance luxury ecommerce consultant who has worked in the ecommerce industry for 15 years. She has had her own consulting firm, Lux Commerce , since 2023, where she creates elegant online experiences for brands and partners in various industries, from fashion and retail to consumer healthcare.

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The Hidden Costs of Siloed Revenue Operations: Why RevOps Consulting Delivers ROI

ATAK Interactive

In this post, well unpack the hidden costs of operating in silos and explore how RevOps consulting can help your organization align, scale, and maximize ROI. Theyre a growth problem. And the cost of these silos is more significant than most leaders realize.

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Why Companies Are Cutting the CMO Role (and What Happens Next)

Marketing Insider Group

The fractional CMO functions much like a typical CMO, except they function as a consultant. Available Alternatives First, companies are beginning to recognize that there are many available alternatives to having a full-time CMO onboard. For example, companies can now hire a “ fractional CMO ” on an as-needed basis.

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Paid Media vs. Organic Media: Which is Better for Your Brand?

Marketing Insider Group

Contact us today to learn more or book your free consultation with our team! If you’re unsure where to begin, Marketing Insider Group offers specialized services to create content, manage campaigns, and engage with your audience.

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Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. The perception is that buyers are “in control” and armed with more information than ever before.

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What Does Marketing Management Software Do & When Do You Need It?

Marketing Insider Group

Contact us to learn more or schedule a free consultation with our team. Choosing the right marketing management software unlocks numerous benefits. Marketing Insider Group also offers these advantages with our CRM and Marketing Management services.

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Insights Selling Offers a Superior Approach B2B Sales and Customer Acquisition

Vision Edge Marketing

The stakes are high in selling consultative and complex products and services. What consultative selling is not: A sales pitch centered on product features with little regard for the customers unique circumstances. One valuable B2B sales strategy approach lies in the concept of customer-centric insights selling.

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5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Join Jen Dewar, CEO and Principal Consultant at Jalydew, for this insightful look into how to optimize your conversion rates. There are many things you can do to increase leads and customers without increasing your marketing spend—but improper execution could do more harm than good. What are the most common CRO mistakes.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. The primary takeaway? Forrester found “only 1.2%

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Thinkers360 2022 B2B Thought Leadership Outlook Research

Thinkers360 is an opt-in network of the world’s foremost thought leaders — including academics, advisors, analysts, authors, consultants, executives, influencers and speakers — with over 100M followers on social media combined. Thought Leadership Creators (Plans for 2022).