22 Potential Touchpoints for Your Next ABM Sales Play
AUGUST 29, 2017
Answers to these questions will help define message, tone, offers/content/calls to action, and the type, sequence, and cadence of communication channels or touchpoints that make up a play. Touchpoints in an ABM sales play can be almost any form of communication: email, phone, social media, direct mail, even in-person outreach. 22 Potential Touchpoints for Your Next ABM Sales Play via @spearmktg.