How Weighted Touchpoints Increases Attribution Accuracy
NOVEMBER 20, 2015
When it comes to giving credit to marketing touchpoints , most marketers and their attribution models focus on time: the first touch, the last touch, or even the amount of time before conversion (time decay model). Weighted Touchpoint Values. A smart attribution model understands the natural differences in marketing touchpoints and values them accordingly. The impact of some marketing touchpoints have longer effects than others.