The biggest ideal customer profile mistakes businesses make — and how to fix them
Martech
OCTOBER 30, 2024
I started with my usual first question, “Who is your customer?” The founders had theories and ideas but didn’t actually know who their customers were. This is not surprising, as most of the teams I speak with have misidentified their customers. They make common mistakes while developing their ideal customer profile (ICP).
Let's personalize your content