Work Management Related Topics 
Marketing Insider Group
SEPTEMBER 23, 2024
You need to efficiently market your business , and factors like strategy and data-driven decision-making are largely responsible for your marketing success. These areas are where marketing management software can help. In short, marketing management software is a powerful tool that enhances your marketing efforts.
Marketing Insider Group
AUGUST 26, 2024
AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.
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Zoominfo
OCTOBER 9, 2024
The success of any account-based marketing (ABM) or account-based experience (ABX) depends on the efficient flow of accurate account data across sales and marketing teams. This is where account data management software comes into play, empowering companies to optimize their ABM processes and achieve better results.
Marketing Insider Group
NOVEMBER 21, 2024
Social media management has evolved from a platform-specific activity to a critical part of customer relationship management (CRM). Understanding how social media management will continue to develop in CRM platforms helps marketers prepare for future shifts.
Speaker: Jessica Cross, Manager of Demand Generation, Rollworks
The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) You'll learn: The types of marketers you should look out for when you build your team.
Zoominfo
OCTOBER 24, 2024
But today’s top AI sales assistants don’t just help sales teams work faster — with the right data, AI helps sellers make smarter decisions. With just about every sales software tool now offering AI-assisted features, it’s hard to tell which ones are real, and which are window dressing. What is AI Sales Assistant Software?
Marketing Insider Group
JANUARY 13, 2025
Thats where combining your CRM ( customer relationship management ) and marketing strategies can make a difference. Simply put, you can align your CRM systems with your marketing tools to create a unified, data-driven approach to customer engagement. Your company needs to figure out a way to understand and engage its customers.
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The state of the market and the state of sales coaching make SCL a wise investment, but you have to do it right. That means collecting and measuring the right data, employing the proper tools, and enacting a methodical plan.
Advertiser: ZoomInfo
Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. Solution-centric mentality. The bottom line is that, in B2B sales, speed is useless without control.
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They rely on data to power products, business insights, and marketing strategy. From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. This will be a webinar that B2B marketers and product managers won't want to miss!
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With increased channels, tools, and pressure to achieve goals, your work management platform must be able to: Manage complex projects within tight time frames. Harness data from all channels to make decisions in real time. Prove ROI to the broader business. Download the eBook today!
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
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At first glance, reward and recognition programs would appear to be an ill fit for the world of B2B marketing. In such a complex environment, how can loyalty marketing help? Or do they select a reward that is beneficial to their business or the associates who work for them? as if they are a consumer? The answer may surprise you.
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