So It’s Your First Day as the CMO…

DiscoverOrg

Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now span technology, analytics, revenue and—above all—measurable impact. Success as a new CMO depends on knowing your product really, really well.

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Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. Download an executive summary of the Deloitte CMO Survey here. The post Deloitte CMO Survey: Analytics Holding Marketers Back?

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Announcing: Fast CMO Edition 6

bizible

We're excited to announce the publication of Fast CMO magazine edition 6. Clay Stobaugh , CMO at Wiley, describes how the innovation program at Wiley works, and provides advice on how to work cross-functionally at an enterprise-level company. Fast CMO

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5 Instagram Marketing Strategies Every CMO Should Use

Modern Marketing

CMO Corner Social MarketingInstagram is known as the best social network for organic engagement with an interaction rate of 2.2 percent. Users respond well to the image-driven framework of the platform, and they come back every day for more.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.

8 Unconventional Marketing Tactics Every CMO Should Take Advantage Of

Modern Marketing

CMO Corner Modern Marketing Resources Social MarketingIt’s great if you’ve been using the traditional, popular marketing tactics that every other business in your industry trusts. However, these strategies tend to plateau after a while.

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The Future of Marketing and the Changing Role of the CMO

Marketing Insider Group

According to a recent report by Forrester, 88% of organizations agree that the role of the CMO has changed in the last couple of years, and will continue to change over the next two years.

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Navigating The Twists And Turns Of The CMO Career Path

Influitive

By now, you’ve probably heard the news: the role of the CMO is changing. Gone are the Mad Men-style days when the CMO’s main job was to create flashy ad campaigns. Brand Awareness Marketing Leaders Acquia acquia cmo advocacy marketing advocate marketing advocate marketing program B2B advocates b2b cmo B2B marketing Bill Macaitis CMO cmo career path how to become a CMO Meagen Eisenberg mongodb mongodb cmo next gen cmo next gen cmo ebook Slack slack CMO Tom Wentworth

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11 Marketing Books Every CMO Should Read

Modern Marketing

If you’re a CMO, you know how crucial it is to stay ahead of industry trends — and how challenging that can be when the industry is constantly evolving. To get your reading list started, here are 11 marketing books that I believe every CMO needs to read in order to keep growing: 1.

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Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg

Fear isn’t a luxury the CMO can afford. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. Neither is hesitation.

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The Massive CMO/Consumer Disconnect

Modern Marketing

Since 2008 Duke University’s Fuqua School of Business, the McKinsey Company and the American Marketing Association have conducted The CMO Survey. CMO Corner Marketing Cloud

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Top Challenges Facing Today’s CMO

DivvyHQ

As a CMO, you feel tremendous pressure from the board, sales, customers and just about everyone in your company. In Gartner’s CMO Spend Survey , customer experience was found to be one of the top three elements CMOs considered vital to their strategies.

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7 Engaging CMO Interviews From 2016

Modern Marketing

As the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some CMO Interviews from 2016 before we move onto 2017. Below are 7 CMO interviews from 2016. ” he tells CMO. CMO Corne

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CMO Insights: Putting People Before Data

Marketing Insider Group

The post CMO Insights: Putting People Before Data appeared first on Marketing Insider Group. It’s that time of the year – when all marketer’s stop to evaluate the performance of their brand and retool for the second half finish. How’s the awareness? What about your brand’s share of voice?

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Workfront CMO: How to Get Sales and Marketing Operating as One

Marketing Insider Group

That’s why I interviewed Heidi Melin (@heidimelin), CMO at Workfront on how to get sales and marketing operating as one team. The post Workfront CMO: How to Get Sales and Marketing Operating as One appeared first on Marketing Insider Group.

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Infographic: The DNA of a Modern CMO

Contently

“As the roles of marketing and the chief marketer expand, it will become critical for CEOs to ensure that they have the right person as CMO, to understand fully how customers are changing, and to become more involved in developing new marketing capabilities across the company.” The stat marks a reversal over years past, when CMO turnover had led to shorter stints. According to Gartner, 62 percent of brands report that all digital commerce now rolls up to the CMO.

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What Type of CMO Do You Have?

ANNUITAS

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Lack of Trust in the CMO. Two Types of CMO. The Fournaise definition of an “ROI Marketer” stands up really well as a description of a Revenue-Focused CMO. So, What type of CMO do you have?

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Are CMO Ambitions Too Low?

Marketing Insider Group

But under the CMO, the CIO will focus on systems of engagement and the customer while providing a holistic view on how the IT function can be a strategic differentiator for the company. The post Are CMO Ambitions Too Low? Ambitious CMOs focus on building credibility for their team.

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The Role of the CMO: Obsolete or Reinvented?

Modern Marketing

For more than a decade, the CMO role has been in a state of flux. McKinsey talked about the evolving role of the CMO as far back as 2007. Is the role of the CMO on its way out the door for good, or is it simply undergoing a major transformation? There is no one-size-fits-all CMO.

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3 priorities and 25 challenges for CMO’s

Biznology

CMO’s plan a +12.2% for traditional advertising in next 12 months ( CMO Survey ). of digital marketing budget goes to social media (CMO Survey). can prove quantitative impact (CMO Survey). Greater measurability with digital marketing is making the CMO more accountable.

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Leading in Change: CMO Leadership Series

Modern Marketing

The world of the CMO is changing. This ‘CMO 2.0’ Opportunities abound to become the next CMO. The rapidly changing world of marketing and the evolving role of the CMO, similarly present a host of opportunities for young marketing leaders to take charge and grow in their careers.

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The Rise of the APAC Modern CMO

Modern Marketing

With the number of new digital channels available, the CMO of Tomorrow has the kind of granular behavioral data that earlier generations of marketers only dreamt about. The CMO of Tomorrow (or even Today) clearly has it better than their predecessors. CMO Corner

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What Exactly is a Company's CMO?

Hubspot

Whether you interact daily with your company's CMO or are considering hiring one for your own company, it can be tricky to identify what a CMO does and why a CMO is critical to your company's success. What is a chief marketing officer (CMO)?

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Today’s CMO is tomorrow’s CEO candidate

Act-On

Today’s CMO typically has more responsibility and influence than ever and is likely to have stronger ties across the organization beyond marketing to sales, product marketing, corporate strategy and IT. More and more companies are turning to chief marketing officers (CMOs) as CEO candidates.

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Microsoft CMO Scott Allen on the trends shaping the future of content marketing

Tomorrow People

“Transformation is the new norm — it’s about more than data and digital,” says Scott Allen, CMO of Microsoft. Scott Allen, CMO of Microsoft shares his experiences. As a leading tech company, Microsoft and its CMO Scott Allen are at the heart of transformation. Content Marketing CMO InterviewYour customers have fallen in love with tech, but that doesn’t mean you should rush to deploy more yourself. Successful transformation boils down to people, process and tools.

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How does the CMO role look different in the US when compared to the UK?

Act-On

What’s it take to become a CMO and what does this coveted role demand – both in the US and in the UK? Marketing Life Marketing Strategy cmo Marketing in the UK UK CMOTake a look at our research to reveal the answers.

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How A CMO Uses Storytelling To Engage Audiences

Modern Marketing

Jeremy Duerksen is CMO at Peaksware. CMO CornerIn his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes.

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5 Essentials Needed for an Effective CMO and CIO Partnership

Modern Marketing

Much has been written, and rightly so, as to the need for a healthy relationship and partnership between a CMO and CIO. “A disconnect between the CIO and the CMO threatens to fracture the customer experience and leave people dissatisfied.”

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Cost-Effective Digital Marketing May Require Outsourcing Your Next CMO

Modern Marketing

The New CMO Identity. Instead of hiring a single CMO, more aggressive firms are looking to spend the same amount of capital on a team of remote, freelancing digital marketing gurus. Outsourcing CMO Responsibilities is a Game Changer for Start-Ups. Noticeably absent was a CMO.

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Is The CMO The Problem?

ANNUITAS

Blog B2B Marketing CEB CMO Demand Generation Strategy optimizing demand process perpetual revenue A 2012 IBM study reports, “52% of CMOs state they are unprepared for the expected level of complexity over the next five years.”.

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Why a CMO Can No Longer Just Be A Marketer

Modern Marketing

The piece, titled, The Mentality Of A CMO Is Changing To This , and co-written by Michael Williams , CMO, The Grand Prix of America - spoke directly to the fact that to survive and thrive in today's world, a CMO can no longer be "just a marketer." Adapt or die.

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2017: The Year of the Data Driven CMO

Modern Marketing

If 2017 is in fact to be the Year of the Data Driven CMO then said CMOs must stop using archaic methods to gather and in turn use that data and to do that they need to use the right marketing technology. CMO CornerHappy New Year everyone!

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CMO Insights: Why CMOs Need to Drive Disruptive Growth

Marketing Insider Group

The post CMO Insights: Why CMOs Need to Drive Disruptive Growth appeared first on Marketing Insider Group. The Facts Up Front: 50% of organizations state that their CMOs are the ones most responsible for driving disruptive growth.

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The Role of the CMO: Obsolete or Reinvented?

Modern Marketing

For more than a decade, the CMO role has been in a state of flux. McKinsey talked about the evolving role of the CMO as far back as 2007. Is the role of the CMO on its way out the door for good, or is it simply undergoing a major transformation? There is no one-size-fits-all CMO.

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6 Quotes On Mobile Marketing Every CMO Needs To Read

Modern Marketing

New research from The CMO Club in partnership with Oracle Marketing Cloud authored by Forbes CMO contributor John Ellet goes beyond the hype to tell you what really works in mobile marketing. ” — Chris Moloney, former CMO, CAN Capital. CMO Corner

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What A CMO and a Politician Have in Common

Modern Marketing

a CMO and a politician do have some things in common. The reason for the title and why I think a CMO and a politician do in fact share some of the same goals stems from something I read today on AdWeek. CMO CornerLet me make one thing perfectly clear.

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Top 10 Skills Every CMO Needs

Marketing Insider Group

As a CMO, what skills do you need to hone in […]. The post Top 10 Skills Every CMO Needs appeared first on Marketing Insider Group. It’s not easy to be today’s CMOs.

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