Zoominfo

FEBRUARY 13, 2020

We wanted to know just like you do, so we went straight to the source: a CMO. They decline your invitations. They cut your calls short. So, what does it really take to sell to the Chief Marketing Officer? We asked Jill Konrath, best-selling author and speaker on the subject of […].

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CMO Tips Marketing Email Marketing 247

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO. Follow her @kathleenschaub.

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CMO Marketing AI Paid Search Agency Work Management 231

Marketing Insider Group

JUNE 8, 2020

As CMO of Jones, Lang, and Lasalle (JLL), she focused on creating compelling stories and stacking her team with gifted storytellers. The post How One B2B CMO Focused Her Company On Storytelling appeared first on Marketing Insider Group. Today, I’m bringing you the story of Jill Kouri, who I was lucky enough to meet years ago.

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Storytelling CMO Paid Search Agency Companies 248

Marketing Insider Group

JUNE 9, 2020

A modern CMO needs a lot more than just marketing skills. Coca-Cola made headlines a few years ago when they decided to ditch the role of CMO. Why CMOs Are a Dying Breed. The idea behind eliminating the CMO role was not because the brand didn’t need marketing. When their Global Chief Marketing.

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Marketing Insider Group

SEPTEMBER 2, 2020

Once the CMO has the CFO in its corner, a full strategy budget is more likely to be approved, and collaboration becomes seamless. To attract, retain, and engage top talent for an organization, the collaboration between the CMO and CHRO is essential. Net present value. Utilize Technology to Become Data-focused.

Advertising Agencies 361

Advertising Agencies Planning CMO Paid Search Agency 361

CMSWire

SEPTEMBER 11, 2024

Explore how Winnebago Industries evolves and innovates in its branding in this insightful episode with CMO Amber Holm. Continue reading.

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CMO Brand Identity Branding Marketing & Strategy 119

CMSWire

NOVEMBER 13, 2024

Join Jonathan Copulsky on The CMO Circle to uncover key CMO career strategies, networking tips and essential leadership skills. Continue reading.

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CMO Tips Marketing & Strategy Marketing 102

CMSWire

APRIL 11, 2024

Explore how a first-time CMO navigates the complexities of the C-suite, builds a cohesive marketing team and aligns with business goals for success. Continue reading.

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CMO Marketing & Strategy Marketing Strategy Marketing 124

CMSWire

AUGUST 7, 2024

Explore Gurdeep Dhillon's strategic insights on team building and marketing innovation in his first 90 days as CMO at Contentstack. Continue reading.

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CMO Ad Building Marketing 120

ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. While the data on average tenure for CMOs changes each year, the consistent trend is that – among the C-suite – CMOs typically have some of the shortest tenure, well shorter than CEOs, CFOs and CIOs.

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CMO Positioning Peer-to-peer Marketing Analytics Tools 147

Marketing Insider Group

SEPTEMBER 17, 2019

When a CMO is hired, somewhere an hourglass flips over. Grains of sand begin plummeting from the upper half, piling up inexorably in the bottom until time runs out and the CMO is politely asked to leave. Turns out marketing agility can prevent constant CMO churn, while also making life less insane for everyone around the CMO too.

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Planning CMO Enterprise Management Paid Search Agency 254

KoMarketing Associates

JULY 13, 2021

The CMO Council conducted the “Scaling the Value of the CMO” report, and data suggested that most marketers (86%) believe that a lack of resources and capabilities impairs the performance of the marketing team. This is not the first time that marketers have pointed to a lack of resources as a prime obstacle.

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy CMO Acquisitions 296

Marketing Insider Group

SEPTEMBER 17, 2020

If you’re not sure how to respond, you should work on that relationship — especially if you’re the CMO. . Now that we know what CEOs want from marketing, let’s move on to what conversations CMOs need to be having. I found myself thinking of what I would ask my CMO as a CEO. What does your CEO think of your marketing team?

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Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 360

Engagio

NOVEMBER 6, 2023

The post Nailing the Numbers: The Reports Your CMO Wants to See appeared first on Demandbase. Choose the right ones that speak to revenue and profitability, and you strengthen the perception of marketing as a strategic driver of growth. Let’s explore this, beginning with how the wrong reports and metrics can hurt marketing credibility.

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CMO DemandBase Marketing Report Organization 126

KoMarketing Associates

APRIL 20, 2021

The CMO Council recently published its “Scaling the Value of the CMO” report, and statistics found that the majority of marketers (86%) believe that a lack of resources and capabilities impairs the overall performance of their team.

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Resources CMO Statistics Acquisitions 281

Vision Edge Marketing

MARCH 30, 2021

If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. More technology and data than ever sits within grasp of every CMO. How has this worked out for the CMO?

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Enterprise Management Work Management CMO Marketing Management 256

CMSWire

OCTOBER 16, 2024

Explore how PatPat evolved from kids' wear to a family-oriented brand with Ranu Coleman on CMSWire's The CMO Circle. Continue reading.

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CMO Brand Identity Branding Marketing 95

ANNUITAS

OCTOBER 9, 2023

He also walked through examples of how shifting to a Converged Growth team model may involve some changes in organizational hierarchies and how teams are built — including some heated debate around whether a CMO still ‘fits’ in an integrated Growth organization. Thank you again Boston for an amazing afternoon.

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Marketing Analytics Tools CMO Multi-Channel Act-On 130

Tiecas

OCTOBER 3, 2024

Fractional CMO for manufacturers is a concept gaining traction as small to mid-sized companies in the industrial sector face growing pressures to stay competitive.

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CMO Cost High Quality Lead Paid Search Agency 98

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. To look at where the money’s going, the CMO Spend Survey provides context. Image: CMO Spend Survey. billion in 2018 to $15.2 billion in 2019.

Marketing Budget 335

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 335

KoMarketing Associates

SEPTEMBER 20, 2022

2022 edition of The CMO Survey, and statistics suggested that spend on marketing analytics is predicted to increase by 63% within the next three years. As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. As of Sept.

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Marketing Report CMO Analytics Budget Programs 251

Marketing Insider Group

OCTOBER 13, 2020

And I challenge you to find a single CMO or marketing manager who doesn’t recognize the dire need for culture change and engagement. CMOs get it. Said a CMO I presented to recently. Marketing has already gone through the ring of fire. What a lot of us don’t understand, however, is why the rest of the C-suite doesn’t.

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Paid Search Agency Work Management Marketing Management Marketing & Strategy 363

Marketing Insider Group

JULY 15, 2021

One of the topics we covered is how to rethink the CMO’s role for today’s businesses. More than anything else, your success in a CMO role hinges on your ability to hire innovative people for their teams, foster processes that lead to innovation, and encourage employees to use those processes to arrive at new ideas.

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Business CMO Copywriting Creativity 335

Marketing Insider Group

JUNE 23, 2020

Instead of replacing their chief marketing officer (CMO), they eliminated the role altogether, replacing it with that of a “chief growth officer.” In December 2019 , Simon Gwynn reported in PR Week , the beverage giant retreated to its previous structure, tapping Manolo Arroyo to assume the recreated CMO role. Talk about navel-gazing.

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Paid Search Agency Advertising Agencies Effectiveness Marketing Management 359

Marketing Insider Group

OCTOBER 1, 2024

In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This event had some of the industry’s brightest minds in attendance, including over 100 CMOs from some of the country’s most successful firms. conversion rate. I’d like to add curiosity.

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Work Management Budget Programs Marketing Management CMO 196

KoMarketing Associates

AUGUST 19, 2021

The CMO Council, in conjunction with Televerde, conducted the “Rising Above the Fray” report, which showed that most marketers (69%) intend on boosting their martech spend in the coming months. Investing in Martech for the Future.

Marketing Budget 295

Marketing Budget Budget Programs Gartner CMO 295

Martech

MAY 30, 2024

The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI. The CMO Survey is conducted biannually since 2008. The spring 2024 report includes data collected during Q1 2024 from CMOs across various industries and company sizes.

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CMO Customer Surveys Top of Funnel Marketing Budget Creation 90

KoMarketing Associates

JULY 14, 2021

The CMO Council, in conjunction with Televerde, recently published the “Rising Above the Fray” report. Investing in marketing technology, also known as martech, has not always been a top priority for companies. Statistics indicated that the majority of marketers (69%) intend on increasing their martech spend in the coming months.

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Spending Budget Programs Gartner CMO 292

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals.

Account Based Marketing 346

Account Based Marketing ABM Work Management Marketing Management 346

KoMarketing Associates

AUGUST 24, 2021

The CMO Council recently published the “C-Suite Scorecard” to gauge how C-Suite executives are gauging their marketing teams. Most C-Suite executives have a certain perception of marketers and their team, and new research suggests that they believe their colleagues are falling short when it comes to sustaining their overall bottom line.

Demand 276

Demand Demand Generation Forrester Budget Programs 276

Marketing Insider Group

NOVEMBER 16, 2019

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. But it makes sense for the CMO to have overall responsibility for bringing together all these different departments and individuals with a common goal.

Work Management 279

Work Management Marketing Management Paid Search Agency Budget Programs 279

KoMarketing Associates

DECEMBER 29, 2020

Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S. Globally, approximately 25% of CMOs were affected, and 7% are facing an existential threat. were “significantly affected” by the pandemic.

Customer Surveys 271

Customer Surveys Forrester CMO Custom Publishing 271

NuSpark Consulting

FEBRUARY 10, 2023

Fractional CMO, Marketing Consultant. Click Here While you’re here, take a look around the website, learn about my capabilities and services, and feel free to have a discovery call with me to learn more. Ready for growth? Paul Mosenson, Founder, NuSpark Consulting.

Business 246

Business CMO Consulting Marketing Websites 246

KoMarketing Associates

FEBRUARY 24, 2022

The CMO Council recently partnered with Cvent to publish the “Aligning Strategy, Teams and Tech for Success in a New Era of Events” report, and statistics indicated that the majority of marketers (64%) are only moderately effective or not effective at executing valuable virtual events.

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Advertising Agencies Webinar Metrics CMO Advertising Benchmark 263