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Why Companies Are Cutting the CMO Role (and What Happens Next)

Marketing Insider Group

For decades, the CMO role has been a mainstay of the executive suite. But now, many big companies are starting to cut or modify the CMO position , scale back and refine their marketing approaches. Why Companies Are Cutting the CMO Role There are several reasons why companies are starting to cut the CMO position.

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The Future of Marketing: 50 CMO Quotes On How Marketing Has Changed

Marketing Insider Group

The following marketing quotes from todays leading CMOs and Marketing influencers describe their pandemic experiences and how they’ve adapted to this extreme culture shock. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Perseverance. Giving back.

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Get Your Content Engine Running Before Hiring A Fractional CMO

Marketing Insider Group

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Fractional CMOs have become increasingly popular in recent years, and can provide many of the same benefits as a full-time CMO without a long-term commitment. What Is A Fractional CMO? What’s Next?

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5 Common CMO Questions About GTM Orchestration

Heinz Marketing

If you want to chat about any of these, or anything in this post, please reach out: acceleration@heinzmarketing.com The post 5 Common CMO Questions About GTM Orchestration appeared first on Heinz Marketing. There are no easy answers, except for one: hire more PMs.

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The AI-Enabled CMO: Practical Tips for Todays B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend?

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This is what your CMO is facing. How can you help?

Martech

Only 34% of senior executives (CEOs and CFOs) agree with their CMO about how marketing supports growth. Just 22% of senior executives say their CMO has significantly clarified marketing accountabilities. ” Yet, they’re not entirely surprising if you follow research about the CMO role. ” You heard right. .”

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How star power is putting Juniper center stage, with CMO Jean English

B2BMarketing.net

For more on this campaign, plus Jean’s insights from being a serial tech CMO in some of the world’ most innovative companies, and the challenges of running a global marketing team in 2024, listen to the full episode now. The post How star power is putting Juniper center stage, with CMO Jean English appeared first on B2B Marketing.

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Bigger, Faster, Better: Considerations for Scaling Up Your Own Engagement Engine

Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale. Customer acquisition and growth requires intentional strategy. What are the (5) key ingredients to properly building your own engine.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals. Intent signal data can go a long way toward shortening sales cycles and closing more deals.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience. But as a B2B Marketer, what does engagement mean? How can you get there? How do you measure it? How do you show value to the business? Where does lead gen and lead quality fit in?