Navigate the Channel

SEPTEMBER 29, 2023

Here are 5 steps you can take to maximize communications between your Chief Marketing Office (CMO) and the customers that really matter. In contrast with a low-level salesperson, a CMO taking a potential partner executive out for a round of golf creates relationships throughout the entire chain of command.

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Zoominfo

FEBRUARY 13, 2020

We wanted to know just like you do, so we went straight to the source: a CMO. They decline your invitations. They cut your calls short. So, what does it really take to sell to the Chief Marketing Officer? We asked Jill Konrath, best-selling author and speaker on the subject of […].

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ANNUITAS

OCTOBER 9, 2023

He also walked through examples of how shifting to a Converged Growth team model may involve some changes in organizational hierarchies and how teams are built — including some heated debate around whether a CMO still ‘fits’ in an integrated Growth organization. Thank you again Boston for an amazing afternoon.

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Martech

JANUARY 6, 2023

While evaluating a short list of CMO candidates, I noticed something interesting. CMO candidates and selection committees don’t have it easy. CMOs have one of the most difficult jobs on an executive team. Companies must triangulate the changing business landscape, mixed CMO responsibilities and varied candidate pools.

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Drew Neisser

OCTOBER 13, 2023

Executive coach Jacob Warwick is here to tell you the best way, especially if you’re looking to land your next CMO role. In this riveting CMO Huddles Bonus Huddle replay, Jacob shares his top interviewing tips and tricks, like how to be assertive, why you should lean into your competition, and how to approach compensation conversations.

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Martech

OCTOBER 14, 2022

However, most likely, you don’t need a CMO. There are plenty of reasons to hold off on hiring an in-house CMO, ranging from the effect on your bottom line to a CMO’s inability to build successful marketing efforts without an established sales cycle to extrapolate from — let alone a team to build out content and campaigns.

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Martech

NOVEMBER 17, 2023

Forging growth through strategic collaboration This exploration illustrates the untapped potential of CMO/CTO/CRO collaboration and the risks of misalignment — departmental silos, conflicts and stalled growth. Dig deeper: 5 CMO tips to transform marketing operations from killer to dream fulfiller Get MarTech! In your inbox.

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Marketing Insider Group

OCTOBER 28, 2021

There’s a perpetual game of tug-of-war going on between CEOs and their CMOs. CMOs want to deliver results. The most critical role of a CMO, according to CEOs, is to grow the business. CMOs want to deliver ROI and show real proof that what they’re doing works. CMO tenure is at the lowest point of the last decade.

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DiscoverOrg

FEBRUARY 19, 2019

Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now span technology, analytics, revenue and—above all—measurable impact. Success as a new CMO depends on knowing your product really, really well. In your first few weeks on the job , it’s tempting to hit the ground running.

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Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO. Follow her @kathleenschaub.

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Drew Neisser

SEPTEMBER 22, 2023

We’re not biased or anything—the CMO has a clear view across the org that no other function does, and the function itself is geared towards driving growth. In this episode, Karen Starns of OJO Canada joins to share her journey from CMO to CEO, a beacon of inspiration for B2B CMOs who aspire to the top leadership role.

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The Marketing Blender

FEBRUARY 9, 2022

What is a fractional CMO? If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? What is a fractional CMO?

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Marketri

OCTOBER 10, 2023

While strategic leadership often comes from a Chief Marketing Officer (CMO) or VP of Marketing with extensive experience, there are various other specialized roles required to create a successful marketing strategy. The Role of the Fractional CMO The Chief Marketing Officer (CMO) is a crucial role within any marketing department.

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Marketri

NOVEMBER 28, 2023

In the newest episode of The CMO Show, we discuss these tools, how they’re built, and the impact they’ve already had on business. Watch now: CMO Show Episodes 1-4 → The post The CMO Show: The Impact of ChatGPT & Generative AI on Modern Marketing appeared first on Marketri.

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Biznology

JUNE 30, 2021

In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years. Let’s look at why the role of a CMO is crucial today and what to look for in order to hire a “future-proof” CMO. Why do you need a CMO?

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Marketing Insider Group

JULY 21, 2019

According to a recent report by Forrester, 88% of organizations agree that the role of the CMO has changed in the last couple of years, and will continue to change over the next two years. The post The Future of Marketing and the Changing Role of the CMO appeared first on Marketing Insider Group. The role […].

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B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." The findings of the Fall 2023 edition of "The CMO Survey" were released in late September. The findings of the Fall 2023 edition of "The CMO Survey" were released in late September.

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Engagio

JULY 20, 2023

Let’s face it, CMO’s are busy, and getting the right info to them at the right time can be daunting- especially when your CMO is prone to 11th hour requests for data! Get that to me next week, said no CMO EVER! CMO: High Intent Keywords in the last week: Why will your CMO care? First, let’s start with the reports.

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Hive9

FEBRUARY 9, 2021

years—cites a new report from consulting firm Korn Ferry—the CMO’s tenure actually ranks as the shortest of all titles in the C-suite (CEO, CFO, CHRO, CMO and CIO/CTO). In comparison, the average for the CMO was 4.1 In fact, at 3.5 years in 2016. The report, which analyzes the top 1,000 U.S. year tenure.

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Sage Marketing

OCTOBER 25, 2023

In the dynamic world of B2B marketing, the role of a Chief Marketing Officer (CMO) has undergone a profound evolution. Traditionally, CMOs were tasked with responsibilities centered around branding and demand generation. The post The New Role of the Modern CMO appeared first on SAGE. How can we disrupt the market?

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The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. Download an executive summary of the Deloitte CMO Survey here. The post Deloitte CMO Survey: Analytics Holding Marketers Back? Photo by Helloquence on Unsplash.

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ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Lack of Trust in the CMO. Two Types of CMO.

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Marketri

OCTOBER 5, 2023

Recently, I had the opportunity to attend the CMO Summit in San Francisco, a gathering that brought together marketing leaders to discuss the current and future landscape of our industry. Embracing the AI Revolution The CMO Summit exhibited several discussions around the ever-evolving topic of Artificial Intelligence (AI) in marketing.

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Marketing Insider Group

JUNE 13, 2019

That’s why I interviewed Heidi Melin (@heidimelin), CMO at Workfront on how to get sales and marketing operating as one team. The post Workfront CMO: How to Get Sales and Marketing Operating as One appeared first on Marketing Insider Group. They often feel like they live on separate islands. But it doesn’t have to be this way.

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Drew Neisser

FEBRUARY 24, 2023

CMO turnover is rampant. That’s why CMO Huddles is dedicated to helping B2B CMOs with career development, hence this episode with executive coach Pat Romboletti , Founder & Author of Bulletproof Your Career.

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Heinz Marketing

APRIL 21, 2022

CMO Interim: nThrive + Linus Health; CMO Executive Advisor nThrive + Precisely. Do they have the time and resources to hire a full-time Chief Marketing Officer (CMO)? Hiring the right fractional CMO (also known as an outsourced CMO or interim CMO) can address the time element and leverage the company’s ongoing momentum.

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Drew Neisser

AUGUST 18, 2023

What You’ll Learn How to be a better, more compassionate leader Why goal setting is so important How to overcome biases in the workplace The post Compassionate CMO Leaders… Unite! This is an episode dedicated to great leadership, founded by a strong purpose: “To put the hearts of your people in the heart of what you do.”

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Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

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DiscoverOrg

FEBRUARY 21, 2019

Fear isn’t a luxury the CMO can afford. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. But a CMO with staying power has an obligation to drive real innovation and momentum.

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The Marketing Blender

MARCH 2, 2022

What is the fractional CMO scope of work? For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. Since there can be a great deal of variation, let’s begin with what a scope of work for your fractional CMO could include. Our Services.

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Drew Neisser

MAY 5, 2023

He returned to CMO Huddles to share Forrester’s recommendations for marketing in a downturn. What You’ll Learn What KPIs matter most during a downturn How to measure efficiency What’s on an evolved B2B CMO dashboard The post Evolving the CMO Dashboard with Forrester appeared first on The Drew Blog.

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Influitive

OCTOBER 25, 2017

By now, you’ve probably heard the news: the role of the CMO is changing. Gone are the Mad Men-style days when the CMO’s main job was to create flashy ad campaigns.

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Act-On

APRIL 17, 2018

More and more companies are turning to chief marketing officers (CMOs) as CEO candidates. Today’s CMO typically has more responsibility and influence than ever and is likely to have stronger ties across the organization beyond marketing to sales, product marketing, corporate strategy and IT.

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The Marketing Blender

MAY 4, 2021

What, exactly, does a fractional CMO do? An outsourced CMO brings years of experience to help you accelerate your revenue growth and optimize your business development without incurring the cost of an executive salary. This is where a fractional CMO steps in, figuratively and often literally, into their business. Who We Are.

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