Zoominfo

FEBRUARY 13, 2020

We wanted to know just like you do, so we went straight to the source: a CMO. They decline your invitations. They cut your calls short. So, what does it really take to sell to the Chief Marketing Officer? We asked Jill Konrath, best-selling author and speaker on the subject of […].

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Marketing Insider Group

OCTOBER 28, 2021

There’s a perpetual game of tug-of-war going on between CEOs and their CMOs. CMOs want to deliver results. The most critical role of a CMO, according to CEOs, is to grow the business. CMOs want to deliver ROI and show real proof that what they’re doing works. CMO tenure is at the lowest point of the last decade.

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DiscoverOrg

FEBRUARY 19, 2019

Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now span technology, analytics, revenue and—above all—measurable impact. Success as a new CMO depends on knowing your product really, really well. In your first few weeks on the job , it’s tempting to hit the ground running.

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The Marketing Blender

FEBRUARY 9, 2022

What is a fractional CMO? If you’re thinking about outsourcing some (or all) of your marketing responsibilities, you may have stumbled upon fractional CMO services. What is a fractional CMO, how are they different from a marketing agency, and how can they support your business? What is a fractional CMO?

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Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO. Follow her @kathleenschaub.

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Modern B2B

MAY 4, 2023

This distinguished gathering celebrated the launch of Modern’s Digital Connections 2023 report , delving into the concerns keeping B2B CMOs awake at night. These marketing leaders boast CMO roles at nine global businesses, from FinTech to consultancy and SaaS firms. Asks Nick Webb, CMO at CloudPay.

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Biznology

JUNE 30, 2021

In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years. Let’s look at why the role of a CMO is crucial today and what to look for in order to hire a “future-proof” CMO. Why do you need a CMO?

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Heinz Marketing

APRIL 21, 2022

CMO Interim: nThrive + Linus Health; CMO Executive Advisor nThrive + Precisely. Do they have the time and resources to hire a full-time Chief Marketing Officer (CMO)? Hiring the right fractional CMO (also known as an outsourced CMO or interim CMO) can address the time element and leverage the company’s ongoing momentum.

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Hive9

FEBRUARY 9, 2021

years—cites a new report from consulting firm Korn Ferry—the CMO’s tenure actually ranks as the shortest of all titles in the C-suite (CEO, CFO, CHRO, CMO and CIO/CTO). In comparison, the average for the CMO was 4.1 In fact, at 3.5 years in 2016. The report, which analyzes the top 1,000 U.S. year tenure.

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Marketing Insider Group

JULY 21, 2019

According to a recent report by Forrester, 88% of organizations agree that the role of the CMO has changed in the last couple of years, and will continue to change over the next two years. The post The Future of Marketing and the Changing Role of the CMO appeared first on Marketing Insider Group. The role […].

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Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. The CMO should partner closely with key functional peers.

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The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. Download an executive summary of the Deloitte CMO Survey here. The post Deloitte CMO Survey: Analytics Holding Marketers Back? Photo by Helloquence on Unsplash.

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ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Lack of Trust in the CMO. Two Types of CMO.

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The Marketing Blender

MARCH 2, 2022

What is the fractional CMO scope of work? For a fractional CMO, scope of work is usually determined by a few different factors, including: The budget you have assigned to spend on marketing. Since there can be a great deal of variation, let’s begin with what a scope of work for your fractional CMO could include. Our Services.

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Marketing Insider Group

JUNE 13, 2019

That’s why I interviewed Heidi Melin (@heidimelin), CMO at Workfront on how to get sales and marketing operating as one team. The post Workfront CMO: How to Get Sales and Marketing Operating as One appeared first on Marketing Insider Group. They often feel like they live on separate islands. But it doesn’t have to be this way.

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GrowPowerful

MAY 4, 2023

By Brett Schklar Estimated Read Time: 6 minutes As the business world continues to evolve, the role of the Chief Marketing Officer (CMO) has become even more vital. Tasked with overseeing a company's marketing strategy, CMOs play a critical role in driving growth and brand awareness.

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DiscoverOrg

FEBRUARY 21, 2019

Fear isn’t a luxury the CMO can afford. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. But a CMO with staying power has an obligation to drive real innovation and momentum.

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Act-On

APRIL 17, 2018

More and more companies are turning to chief marketing officers (CMOs) as CEO candidates. Today’s CMO typically has more responsibility and influence than ever and is likely to have stronger ties across the organization beyond marketing to sales, product marketing, corporate strategy and IT.

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The Marketing Blender

MAY 4, 2021

What, exactly, does a fractional CMO do? An outsourced CMO brings years of experience to help you accelerate your revenue growth and optimize your business development without incurring the cost of an executive salary. This is where a fractional CMO steps in, figuratively and often literally, into their business. Who We Are.

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Influitive

OCTOBER 25, 2017

By now, you’ve probably heard the news: the role of the CMO is changing. Gone are the Mad Men-style days when the CMO’s main job was to create flashy ad campaigns.

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Engagio

JANUARY 31, 2023

In a recent Smarter CMO Forum meetup, Coupa CMO Chandar Pattabhiram discussed how to set up and manage double funnels. The post Setting Up and Managing a Double Funnel: Insights from Coupa CMO Chandar Pattabhiram appeared first on Demandbase.

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Search Engine Journal

NOVEMBER 10, 2022

The post CMO vs SEO: How To Balance SEO And B2B Marketing Goals appeared first on Search Engine Journal. Utilize this 4-step strategy to help SEO managers, the C-Suite, and marketers meet eye-to-eye when it comes to content strategies.

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Marketing Insider Group

FEBRUARY 5, 2020

As a CMO, you need to face those difficult decisions and move forward into uncharted territory – unbridled success. As a CMO, you’re there to promote your company and its expertise in its field. The post 5 Difficult Decisions No CMO Can Shy Away From appeared first on Marketing Insider Group. Just do it.

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Smarte

AUGUST 26, 2021

Over the last decade, the most interesting change in the B2B world perhaps has been the evolution of the marketing function and role of the Chief Marketing Officer (CMO). As per the report published, B2B CMO’s have had to adopt data-driven strategies.

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B2B Marketing Directions

APRIL 9, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." The findings of the latest edition of "The CMO Survey" were released late last month. The findings of the latest edition of "The CMO Survey" were released late last month.

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B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The CMO Survey is conducted semi-annually, and it provides a wealth of information.

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Marketing Insider Group

DECEMBER 12, 2019

With this in mind, PAN Communications presents its 3rd annual CMO Predictions campaign, designed to assess the industry landscape and provide marketers with a look at upcoming challenges and trends. This year’s campaign features over 20 leading CMOs and marketing influencers sharing their top budget priorities and marketing challenges.

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GrowPowerful

AUGUST 29, 2022

As there's a rise in the popularity of leveraging Fractional CMO's to help companies grow, there's also a scam taking place that we keep seeing and frankly, have to clean up the mess. There is an immense growth in the popularity and adoption of Fractional CMO's in the B2B tech world. What's Happening? Want to Learn More?

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Fusion Marketing Partners

FEBRUARY 24, 2020

All the C-level positions are important but I will respectfully submit that a fractional CMO can sometimes be the most […].

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Biznology

MARCH 3, 2021

Now he’s a “fractional CMO” dividing his time between diverse emerging companies like DigitSec , SmartStory Technologies and NetBeez. The concept of a fractional CMO is an interesting one because it allows startups to purchase just enough marketing resources without having to commit to a full-time position.

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nDash

NOVEMBER 22, 2022

nDash talks to Jessie Coan about normalizing the freelance interim CMO. Jessie Coan, VP of Corporate Marketing , explains, “Having an outside consultant come in and work as your interim CMO if part of your goals is to revamp the marketing OARS (Objective, Audience, Results), it’s less of an emotional decision. Change Agent.

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Oktopost

NOVEMBER 10, 2021

Eric Hanson, CMO of Fuze takes the hot seat. Prior to his role as CMO, Eric served as the VP of Marketing at FuzeBox, which was acquired by ThinkingPhones in 2015, later assuming the Fuze brand. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Eric Hanson. Episode Summary.

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Marketing Insider Group

JUNE 8, 2020

As CMO of Jones, Lang, and Lasalle (JLL), she focused on creating compelling stories and stacking her team with gifted storytellers. The post How One B2B CMO Focused Her Company On Storytelling appeared first on Marketing Insider Group. Today, I’m bringing you the story of Jill Kouri, who I was lucky enough to meet years ago.

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GrowPowerful

JULY 6, 2022

Here at GROW, we’re supporting an increasing network of B2B tech companies looking to move into such spaces using a Fractional CMO model, which allows CMOs to work on a contractual basis to drive performance-based marketing campaigns for larger corporations. The Newbie The “Newbie” is new to both the CMO and Fractional CMO scene.

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Search Engine Journal

FEBRUARY 1, 2022

The post Conversation Intelligence Trends & Tips From Invoca’s CMO appeared first on Search Engine Journal. What's next in conversation intelligence and how are brands using it today to power more effective marketing campaigns and business decisions? Dee Anna McPherson explains.

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