Influitive

OCTOBER 25, 2017

By now, you’ve probably heard the news: the role of the CMO is changing. Gone are the Mad Men-style days when the CMO’s main job was to create flashy ad campaigns. Brand Awareness Marketing Leaders Acquia acquia cmo advocacy marketing advocate marketing advocate marketing program B2B advocates b2b cmo B2B marketing Bill Macaitis CMO cmo career path how to become a CMO Meagen Eisenberg mongodb mongodb cmo next gen cmo next gen cmo ebook Slack slack CMO Tom Wentworth

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KEO Marketing

SEPTEMBER 25, 2021

The post Fractional CMO Program Offers Leadership Through Experience first appeared on Inbound Marketing | B2B Marketing. Fractional CMO ServiceThe marketing world has changed during the past decade, and this is particularly true for last year.

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Marketing Insider Group

JULY 28, 2020

What does a CMO’s (chief marketing officer) salary have to do with their influence? It’s evolving, and so must the role of the CMO. There has been a decline in CMO salaries since 2000, while technology roles earn much more. A dramatic nosedive for CMO salaries.

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Webbiquity

JULY 27, 2021

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4%

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Speaker: David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget

Customer acquisition and growth requires intentional strategy. Join David Pitta, CMO, BrightTALK and John Steinert, CMO, TechTarget as they share their 20+ years of experience in crafting engagement engines at scale.

CMO

Carla Johnson

MARCH 11, 2021

March 11, 2021 Has any role in business morphed more than that of the CMO? The post Rethinking the CMO Role appeared first on Carla Johnson. Business C-Suite Corporate Culture Marketing AdAge Carla Johnson Chief Marketing Officer CMO marketing Marketing Leadership

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Fusion Marketing Partners

FEBRUARY 24, 2020

All the C-level positions are important but I will respectfully submit that a fractional CMO can sometimes be the most […]. Chief Marketing Officer CMO Fractional CMO

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Biznology

JUNE 30, 2021

In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years. Let’s look at why the role of a CMO is crucial today and what to look for in order to hire a “future-proof” CMO.

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Fusion Marketing Partners

NOVEMBER 9, 2020

Chief Marketing Officer CMOOne of my recent articles discussed B2B Marketing’s Role in Driving Revenue With Integrity. I’m not surprised that it received […].

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Zoominfo

FEBRUARY 13, 2020

We wanted to know just like you do, so we went straight to the source: a CMO. They delete your emails. They decline your invitations. They cut your calls short. So, what does it really take to sell to the Chief Marketing Officer?

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Speaker: Dawn Colossi, CMO, FocusVision

Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.

Lead Gen

The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. Download an executive summary of the Deloitte CMO Survey here. The post Deloitte CMO Survey: Analytics Holding Marketers Back? You can download an executive summary of the survey results here.

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KEO Marketing

SEPTEMBER 24, 2021

The post Why Fractional CMO Is the Perfect Marketing Solution for Growing Companies first appeared on Inbound Marketing | B2B Marketing. Fractional CMO ServiceThe world changed in many ways last year, and marketing best practices are no exception.

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Unbound B2B

AUGUST 13, 2021

The post The CMO Mindset appeared first on UnboundB2B. Ebook Resources B2B Sales Leads

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Carla Johnson

SEPTEMBER 2, 2021

The post The CMO’s Growing Focus on Innovation appeared first on Carla Johnson. C-Suite Innovation Marketing Brand Purpose definition of innovation role of the CMOAugust 27, 2021 “The revolving door of the marketing C-Suite has been greased.”

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Speaker: James Gilbert, Head of Marketing at CRMNEXT

Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.

Account Based Marketing

Oracle

OCTOBER 10, 2017

If you’re a CMO, you know how crucial it is to stay ahead of industry trends — and how challenging that can be when the industry is constantly evolving. To get your reading list started, here are 11 marketing books that I believe every CMO needs to read in order to keep growing: 1. But it is a book every CMO, marketer and human being should read for it causes all of us to take that hard look in the mirror at ourselves but does so with a smile on its face.

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Oracle

SEPTEMBER 15, 2015

Since 2008 Duke University’s Fuqua School of Business, the McKinsey Company and the American Marketing Association have conducted The CMO Survey. The one finding in particular I want to share with you today is what drove me to include such a " grandiose " title as I believe this finding indeed reflects a massive CMO/consumer disconnect. CMO Corner Marketing Cloud

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Oracle

JUNE 26, 2019

” CMO Corner Social MarketingInstagram is known as the best social network for organic engagement with an interaction rate of 2.2 percent. Users respond well to the image-driven framework of the platform, and they come back every day for more. CMOs know better than anyone the importance of a clearly-driven marketing plan for every social network you use.

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Oracle

DECEMBER 27, 2016

As the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some CMO Interviews from 2016 before we move onto 2017. Below are 7 CMO interviews from 2016. How Kodak’s global CMO is bringing the brand back from the brink. ” he tells CMO. Xerox CMO: B2B Marketing Is Becoming More Persona-Driven. An Interview With Meagen Eisenberg, CMO of MongoDB.

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Oracle

JULY 3, 2019

CMO Corner Modern Marketing Resources Social MarketingIt’s great if you’ve been using the traditional, popular marketing tactics that every other business in your industry trusts. However, these strategies tend to plateau after a while. They can also become expensive for a typical marketing budget. If you’re looking to cut costs and see better results, it might be time to reach for some unconventional ( often called guerilla ) marketing tactics.

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Unbound B2B

AUGUST 16, 2021

The post The CMO Mindset– Acquiring Demand, Amplify Brand, Accelerate Revenue appeared first on UnboundB2B. Ebook Resources CMO Mindset

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Oracle

OCTOBER 31, 2013

The world of the CMO is changing. This ‘CMO 2.0’ Opportunities abound to become the next CMO. The rapidly changing world of marketing and the evolving role of the CMO, similarly present a host of opportunities for young marketing leaders to take charge and grow in their careers. For marketers there are always lots of “hard problems” in this new world, such as addressing the CMO’s three strategic imperatives mentioned in the IBM report (1.

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Oracle

APRIL 25, 2017

With the number of new digital channels available, the CMO of Tomorrow has the kind of granular behavioral data that earlier generations of marketers only dreamt about. The CMO of Tomorrow (or even Today) clearly has it better than their predecessors. They will inspire you to become the next CMO of Tomorrow and to shape a more rewarding journey for your customer. Exclusive APAC Marketing Report: CMO of Tomorrow. CMO Corner

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The Marketing Blender

MAY 4, 2021

What, exactly, does a fractional CMO do? An outsourced CMO brings years of experience to help you accelerate your revenue growth and optimize your business development without incurring the cost of an executive salary. What is a fractional CMO? What does a fractional CMO do?

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Oktopost

OCTOBER 20, 2021

The CMO of Powtoon takes the hot seat. Listen to the podcast: For more thought leadership on measuring emotion, check out our Radically Transparent podcast on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders?

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Oracle

AUGUST 29, 2017

For more than a decade, the CMO role has been in a state of flux. McKinsey talked about the evolving role of the CMO as far back as 2007. Is the role of the CMO on its way out the door for good, or is it simply undergoing a major transformation? Some have gone as far as to say the CMO, or any number of newer iterations of the role, such as the digital CMO (which arose from the digital transformation), is obsolete. There is no one-size-fits-all CMO.

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Oracle

MAY 16, 2017

The New CMO Identity. Instead of hiring a single CMO, more aggressive firms are looking to spend the same amount of capital on a team of remote, freelancing digital marketing gurus. The traditional role of a CMO is being changed and adapted into the Areas of Responsibility for other members of the c-suite. Outsourcing CMO Responsibilities is a Game Changer for Start-Ups. Noticeably absent was a CMO. Download this guide to learn how to set up a CMO for success.

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Oktopost

OCTOBER 7, 2021

Julie Preiss, CMO of Appgate takes the hot seat. Appgate ’s CMO, Julie Preiss sits down with Oktopost’s Director of Social Strategy and host Jennifer Gutman to tackle one of B2B marketing’s million-dollar questions: How can marketing leaders measure buyer intent?

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Oracle

AUGUST 18, 2015

Much has been written, and rightly so, as to the need for a healthy relationship and partnership between a CMO and CIO. Earlier this year, Oracle Marketing Cloud, in partnership with The CMO Club, released a new asset entitled the CMO Solution Guide to Leveraging New Technology and Marketing Platforms. “A disconnect between the CIO and the CMO threatens to fracture the customer experience and leave people dissatisfied.”

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Oracle

FEBRUARY 15, 2017

Jeremy Duerksen is CMO at Peaksware. CMO CornerIn his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes. At Peaksware he is responsible for marketing eight different product lines across three primary markets: strength & conditioning, endurance sports and music education.

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SWZD

OCTOBER 5, 2020

In our three-part CMO roundtable webinar series, our thought leaders from around the world talk about how the global pandemic has impacted their marketing departments, forcing them to rethink their strategies and re-align their budgets and resources for this year and beyond.

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Oracle

AUGUST 29, 2017

For more than a decade, the CMO role has been in a state of flux. McKinsey talked about the evolving role of the CMO as far back as 2007. Is the role of the CMO on its way out the door for good, or is it simply undergoing a major transformation? Some have gone as far as to say the CMO, or any number of newer iterations of the role, such as the digital CMO (which arose from the digital transformation), is obsolete. There is no one-size-fits-all CMO.

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KEO Marketing

SEPTEMBER 26, 2021

The post Why Hiring a Fractional CMO Is a Smart Marketing Move for Your Company first appeared on Inbound Marketing | B2B Marketing. Fractional CMO ServiceIn 2020, companies learned that they needed to be able to pivot from traditional marketing to digital at a moment’s notice.

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Oracle

JANUARY 3, 2017

If 2017 is in fact to be the Year of the Data Driven CMO then said CMOs must stop using archaic methods to gather and in turn use that data and to do that they need to use the right marketing technology. CMO CornerHappy New Year everyone! I hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond.

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Oracle

JULY 21, 2015

The piece, titled, The Mentality Of A CMO Is Changing To This , and co-written by Michael Williams , CMO, The Grand Prix of America - spoke directly to the fact that to survive and thrive in today's world, a CMO can no longer be "just a marketer." " The fact of the matter is the role of the CMO is changing to one of Chief Engagement Officer. "What you need to do as a CMO is no longer just the marketing attributes of your job.

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B2B Marketing Analytics

OCTOBER 18, 2021

Marketing scorecard powered by a comprehensive marketing analytics frameworks has emerged to be the most trusted advisor of a B2B CMO these days. The post Marketing Scorecard – A CMO’s Trusted Advisor appeared first on marqeu.

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