Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey


According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4%

CMO Salary Data Suggests Declining CMO Influence?

Marketing Insider Group

What does a CMO’s (chief marketing officer) salary have to do with their influence? It’s evolving, and so must the role of the CMO. There has been a decline in CMO salaries since 2000, while technology roles earn much more. A dramatic nosedive for CMO salaries.

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Navigating The Twists And Turns Of The CMO Career Path


By now, you’ve probably heard the news: the role of the CMO is changing. Gone are the Mad Men-style days when the CMO’s main job was to create flashy ad campaigns. Brand Awareness Marketing Leaders Acquia acquia cmo advocacy marketing advocate marketing advocate marketing program B2B advocates b2b cmo B2B marketing Bill Macaitis CMO cmo career path how to become a CMO Meagen Eisenberg mongodb mongodb cmo next gen cmo next gen cmo ebook Slack slack CMO Tom Wentworth

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Rethinking the CMO Role

Carla Johnson

March 11, 2021 Has any role in business morphed more than that of the CMO? The post Rethinking the CMO Role appeared first on Carla Johnson. Business C-Suite Corporate Culture Marketing AdAge Carla Johnson Chief Marketing Officer CMO marketing Marketing Leadership

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.

The 21st Century CMO and the Future Of Marketing


In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years. Let’s look at why the role of a CMO is crucial today and what to look for in order to hire a “future-proof” CMO.

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Why a Fractional CMO Can Be Your MVP

Fusion Marketing Partners

All the C-level positions are important but I will respectfully submit that a fractional CMO can sometimes be the most […]. Chief Marketing Officer CMO Fractional CMO

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CMO Bravery – an Underrated Virtue

Fusion Marketing Partners

Chief Marketing Officer CMOOne of my recent articles discussed B2B Marketing’s Role in Driving Revenue With Integrity. I’m not surprised that it received […].

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CMO Sales: Tips for Selling to Marketers


We wanted to know just like you do, so we went straight to the source: a CMO. They delete your emails. They decline your invitations. They cut your calls short. So, what does it really take to sell to the Chief Marketing Officer?

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Deloitte CMO Survey: Analytics Holding Marketers Back?

The Point

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. Download an executive summary of the Deloitte CMO Survey here. The post Deloitte CMO Survey: Analytics Holding Marketers Back? You can download an executive summary of the survey results here.

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Utilizing Intent Data to Get Everyone a Seat at the Planning Table

Speaker: James Gilbert, Head of Marketing at CRMNEXT

Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.

11 Marketing Books Every CMO Should Read


If you’re a CMO, you know how crucial it is to stay ahead of industry trends — and how challenging that can be when the industry is constantly evolving. To get your reading list started, here are 11 marketing books that I believe every CMO needs to read in order to keep growing: 1. But it is a book every CMO, marketer and human being should read for it causes all of us to take that hard look in the mirror at ourselves but does so with a smile on its face.

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The Massive CMO/Consumer Disconnect


Since 2008 Duke University’s Fuqua School of Business, the McKinsey Company and the American Marketing Association have conducted The CMO Survey. The one finding in particular I want to share with you today is what drove me to include such a " grandiose " title as I believe this finding indeed reflects a massive CMO/consumer disconnect. CMO Corner Marketing Cloud

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5 Instagram Marketing Strategies Every CMO Should Use


CMO Corner Social MarketingInstagram is known as the best social network for organic engagement with an interaction rate of 2.2 percent. Users respond well to the image-driven framework of the platform, and they come back every day for more. CMOs know better than anyone the importance of a clearly-driven marketing plan for every social network you use.

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Announcing: Fast CMO Edition 6


We're excited to announce the publication of Fast CMO magazine edition 6. Clay Stobaugh , CMO at Wiley, describes how the innovation program at Wiley works, and provides advice on how to work cross-functionally at an enterprise-level company. Jeff Schmitz , CMO at Zebra Technologies, talks to us about the critical areas CMOs need to focus on today. William (Bill) Hurley , CMO at Syniverse, shares with marketing leaders his philosophy and advice for success in B2B marketing.

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8 Unconventional Marketing Tactics Every CMO Should Take Advantage Of


CMO Corner Modern Marketing Resources Social MarketingIt’s great if you’ve been using the traditional, popular marketing tactics that every other business in your industry trusts. However, these strategies tend to plateau after a while. They can also become expensive for a typical marketing budget. If you’re looking to cut costs and see better results, it might be time to reach for some unconventional ( often called guerilla ) marketing tactics.

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7 Engaging CMO Interviews From 2016


As the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some CMO Interviews from 2016 before we move onto 2017. Below are 7 CMO interviews from 2016. How Kodak’s global CMO is bringing the brand back from the brink. ” he tells CMO. Xerox CMO: B2B Marketing Is Becoming More Persona-Driven. An Interview With Meagen Eisenberg, CMO of MongoDB.

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The Rise of the APAC Modern CMO


With the number of new digital channels available, the CMO of Tomorrow has the kind of granular behavioral data that earlier generations of marketers only dreamt about. The CMO of Tomorrow (or even Today) clearly has it better than their predecessors. They will inspire you to become the next CMO of Tomorrow and to shape a more rewarding journey for your customer. Exclusive APAC Marketing Report: CMO of Tomorrow. CMO Corner

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Leading in Change: CMO Leadership Series


The world of the CMO is changing. This ‘CMO 2.0’ Opportunities abound to become the next CMO. The rapidly changing world of marketing and the evolving role of the CMO, similarly present a host of opportunities for young marketing leaders to take charge and grow in their careers. For marketers there are always lots of “hard problems” in this new world, such as addressing the CMO’s three strategic imperatives mentioned in the IBM report (1.

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How One B2B CMO Focused Her Company On Storytelling

Marketing Insider Group

As CMO of Jones, Lang, and Lasalle (JLL), she focused on creating compelling stories and stacking her team with gifted storytellers. The post How One B2B CMO Focused Her Company On Storytelling appeared first on Marketing Insider Group.

Announcing Fast CMO Magazine Edition 5


That's why we started Fast CMO magazine. In this issue, you'll learn from some successful leaders: Asim Zaheer , CMO at Hitachi Vantara, describes how he transformed a multi-billion dollar hardware/software/services business into a single integrated company. Brian Kardon , CMO of Fuze shares his process for driving innovation by listening to the customer. Vasu Jakkal , CMO at FireEye, describes how she simplifies product messaging and builds differentiated brands.

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The Role of the CMO: Obsolete or Reinvented?


For more than a decade, the CMO role has been in a state of flux. McKinsey talked about the evolving role of the CMO as far back as 2007. Is the role of the CMO on its way out the door for good, or is it simply undergoing a major transformation? Some have gone as far as to say the CMO, or any number of newer iterations of the role, such as the digital CMO (which arose from the digital transformation), is obsolete. There is no one-size-fits-all CMO.

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5 Difficult Decisions No CMO Can Shy Away From

Marketing Insider Group

As a CMO, you need to face those difficult decisions and move forward into uncharted territory – unbridled success. As a CMO, you’re there to promote your company and its expertise in its field.

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CMO Roundtable Webinar Series


In our three-part CMO roundtable webinar series, our thought leaders from around the world talk about how the global pandemic has impacted their marketing departments, forcing them to rethink their strategies and re-align their budgets and resources for this year and beyond.

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Executive Insights: A Marketing Transformation Conversation with CMO Advisor Kathleen Schaub

Marketing Insider Group

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Q: Kathleen, you led IDC’s CMO Advisory and Customer Experience Practice for close to a decade.

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Cost-Effective Digital Marketing May Require Outsourcing Your Next CMO


The New CMO Identity. Instead of hiring a single CMO, more aggressive firms are looking to spend the same amount of capital on a team of remote, freelancing digital marketing gurus. The traditional role of a CMO is being changed and adapted into the Areas of Responsibility for other members of the c-suite. Outsourcing CMO Responsibilities is a Game Changer for Start-Ups. Noticeably absent was a CMO. Download this guide to learn how to set up a CMO for success.

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5 Essentials Needed for an Effective CMO and CIO Partnership


Much has been written, and rightly so, as to the need for a healthy relationship and partnership between a CMO and CIO. Earlier this year, Oracle Marketing Cloud, in partnership with The CMO Club, released a new asset entitled the CMO Solution Guide to Leveraging New Technology and Marketing Platforms. “A disconnect between the CIO and the CMO threatens to fracture the customer experience and leave people dissatisfied.”

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The Future of Marketing: 50 CMO Quotes On How Marketing Has Changed

Marketing Insider Group

Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Tim Minahan, CMO of Citrix, said that he’s constantly connected with his leadership team through its marketing leadership Slack channel. “I Said IBM CMO Michelle Peluso.

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How A CMO Uses Storytelling To Engage Audiences


Jeremy Duerksen is CMO at Peaksware. CMO CornerIn his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes. At Peaksware he is responsible for marketing eight different product lines across three primary markets: strength & conditioning, endurance sports and music education.

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The Role of the CMO: Obsolete or Reinvented?


For more than a decade, the CMO role has been in a state of flux. McKinsey talked about the evolving role of the CMO as far back as 2007. Is the role of the CMO on its way out the door for good, or is it simply undergoing a major transformation? Some have gone as far as to say the CMO, or any number of newer iterations of the role, such as the digital CMO (which arose from the digital transformation), is obsolete. There is no one-size-fits-all CMO.

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2017: The Year of the Data Driven CMO


If 2017 is in fact to be the Year of the Data Driven CMO then said CMOs must stop using archaic methods to gather and in turn use that data and to do that they need to use the right marketing technology. CMO CornerHappy New Year everyone! I hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond.

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6 Quotes On Mobile Marketing Every CMO Needs To Read


New research from The CMO Club in partnership with Oracle Marketing Cloud authored by Forbes CMO contributor John Ellet goes beyond the hype to tell you what really works in mobile marketing. Here are 6 quotes gleaned from the research every CMO needs to read: "Mobile is embedded in all of our digital marketing. ” — Chris Moloney, former CMO, CAN Capital. CMO Corner

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Why a CMO Can No Longer Just Be A Marketer


The piece, titled, The Mentality Of A CMO Is Changing To This , and co-written by Michael Williams , CMO, The Grand Prix of America - spoke directly to the fact that to survive and thrive in today's world, a CMO can no longer be "just a marketer." " The fact of the matter is the role of the CMO is changing to one of Chief Engagement Officer. "What you need to do as a CMO is no longer just the marketing attributes of your job.

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What A CMO and a Politician Have in Common


a CMO and a politician do have some things in common. The reason for the title and why I think a CMO and a politician do in fact share some of the same goals stems from something I read today on AdWeek. " And therein lies the manner in which a politician and CMO are alike as per Akeroyd: How do you reach people in so many different ways, and continue to expand your reach, without losing the essence of what really makes you who you are? CMO Corner

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The CMO’s Guide To Mobile Marketing (eBook)


A few months ago we released a guide which we created along with The CMO Club entitled the CMO Solution Guide to Leveraging New Technology and Marketing Platforms. If you're a CMO you owe it to yourself to download The CMO’s Guide To Mobile Marketing today. CMO Corner Marketing Cloud Mobile Marketing Modern Marketing Essentials Oracle Marketing Cloud

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Q&A with Yotam Benami, CMO at Idomoo


Q) Can you give us a brief insight into your professional journey and how you became the CMO of Idomoo? The post Q&A with Yotam Benami, CMO at Idomoo appeared first on ClickZ.

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How to Hire a CMO Who Is a Perfect Fit for Your Company

Single Grain

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. What Is a CMO? A CMO directly reports to the chief executive officer (CEO). The CMO of the 21st Century.

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