Expert insights. Personalized for you.
As CMO of Jones, Lang, and Lasalle (JLL), she focused on creating compelling stories and stacking her team with gifted storytellers. The post How One B2B CMO Focused Her Company On Storytelling appeared first on Marketing Insider Group. MORE
New research from The CMO Club in partnership with Oracle Marketing Cloud authored by Forbes CMO contributor John Ellet goes beyond the hype to tell you what really works in mobile marketing. Here are 6 quotes gleaned from the research every CMO needs to read: "Mobile is embedded in all of our digital marketing. ” — Chris Moloney, former CMO, CAN Capital. CMO Corner MORE
Just before the ball dropped, launching us into 2020, we here at Oracle CX Marketing got on the phone with Randy Frisch, CMO at Uberflip. 3: Why did you want to become a CMO? RF: To be honest, I didn’t always have a desire to be a CMO. Being a CMO is kind of just gravy. MORE
According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% MORE
Chief Marketing Officer CMOOne of my recent articles discussed B2B Marketing’s Role in Driving Revenue With Integrity. I’m not surprised that it received […]. MORE
As the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some CMO Interviews from 2016 before we move onto 2017. Below are 7 CMO interviews from 2016. How Kodak’s global CMO is bringing the brand back from the brink. ” he tells CMO. Xerox CMO: B2B Marketing Is Becoming More Persona-Driven. An Interview With Meagen Eisenberg, CMO of MongoDB. MORE
We wanted to know just like you do, so we went straight to the source: a CMO. They delete your emails. They decline your invitations. They cut your calls short. So, what does it really take to sell to the Chief Marketing Officer? MORE
The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. What Is a CMO? A CMO directly reports to the chief executive officer (CEO). The CMO of the 21st Century. MORE
Since 2008 Duke University’s Fuqua School of Business, the McKinsey Company and the American Marketing Association have conducted The CMO Survey. The one finding in particular I want to share with you today is what drove me to include such a " grandiose " title as I believe this finding indeed reflects a massive CMO/consumer disconnect. CMO Corner Marketing Cloud MORE
A few months ago we released a guide which we created along with The CMO Club entitled the CMO Solution Guide to Leveraging New Technology and Marketing Platforms. If you're a CMO you owe it to yourself to download The CMO’s Guide To Mobile Marketing today. CMO Corner Marketing Cloud Mobile Marketing Modern Marketing Essentials Oracle Marketing Cloud MORE
We're excited to announce the publication of Fast CMO magazine edition 6. Clay Stobaugh , CMO at Wiley, describes how the innovation program at Wiley works, and provides advice on how to work cross-functionally at an enterprise-level company. Jeff Schmitz , CMO at Zebra Technologies, talks to us about the critical areas CMOs need to focus on today. William (Bill) Hurley , CMO at Syniverse, shares with marketing leaders his philosophy and advice for success in B2B marketing. MORE
March 11, 2021 Has any role in business morphed more than that of the CMO? The post Rethinking the CMO Role appeared first on Carla Johnson. Business C-Suite Corporate Culture Marketing AdAge Carla Johnson Chief Marketing Officer CMO marketing Marketing Leadership MORE
For more than a decade, the CMO role has been in a state of flux. McKinsey talked about the evolving role of the CMO as far back as 2007. Is the role of the CMO on its way out the door for good, or is it simply undergoing a major transformation? Some have gone as far as to say the CMO, or any number of newer iterations of the role, such as the digital CMO (which arose from the digital transformation), is obsolete. There is no one-size-fits-all CMO. MORE
All the C-level positions are important but I will respectfully submit that a fractional CMO can sometimes be the most […]. Chief Marketing Officer CMO Fractional CMO MORE
If you’re a CMO, you know how crucial it is to stay ahead of industry trends — and how challenging that can be when the industry is constantly evolving. To get your reading list started, here are 11 marketing books that I believe every CMO needs to read in order to keep growing: 1. But it is a book every CMO, marketer and human being should read for it causes all of us to take that hard look in the mirror at ourselves but does so with a smile on its face. MORE
Q) Can you give us a brief insight into your professional journey and how you became the CMO of Idomoo? The post Q&A with Yotam Benami, CMO at Idomoo appeared first on ClickZ. MORE
” CMO Corner Social MarketingInstagram is known as the best social network for organic engagement with an interaction rate of 2.2 percent. Users respond well to the image-driven framework of the platform, and they come back every day for more. CMOs know better than anyone the importance of a clearly-driven marketing plan for every social network you use. MORE
As a CMO, you need to face those difficult decisions and move forward into uncharted territory – unbridled success. As a CMO, you’re there to promote your company and its expertise in its field. MORE
Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Tim Minahan, CMO of Citrix, said that he’s constantly connected with his leadership team through its marketing leadership Slack channel. “I Said IBM CMO Michelle Peluso. MORE
While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Q: Kathleen, you led IDC’s CMO Advisory and Customer Experience Practice for close to a decade. MORE
For more than a decade, the CMO role has been in a state of flux. McKinsey talked about the evolving role of the CMO as far back as 2007. Is the role of the CMO on its way out the door for good, or is it simply undergoing a major transformation? Some have gone as far as to say the CMO, or any number of newer iterations of the role, such as the digital CMO (which arose from the digital transformation), is obsolete. There is no one-size-fits-all CMO. MORE
With the number of new digital channels available, the CMO of Tomorrow has the kind of granular behavioral data that earlier generations of marketers only dreamt about. The CMO of Tomorrow (or even Today) clearly has it better than their predecessors. They will inspire you to become the next CMO of Tomorrow and to shape a more rewarding journey for your customer. Exclusive APAC Marketing Report: CMO of Tomorrow. CMO Corner MORE
The world of the CMO is changing. This ‘CMO 2.0’ Opportunities abound to become the next CMO. The rapidly changing world of marketing and the evolving role of the CMO, similarly present a host of opportunities for young marketing leaders to take charge and grow in their careers. For marketers there are always lots of “hard problems” in this new world, such as addressing the CMO’s three strategic imperatives mentioned in the IBM report (1. MORE
Jeremy Duerksen is CMO at Peaksware. CMO CornerIn his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes. At Peaksware he is responsible for marketing eight different product lines across three primary markets: strength & conditioning, endurance sports and music education. MORE
Much has been written, and rightly so, as to the need for a healthy relationship and partnership between a CMO and CIO. Earlier this year, Oracle Marketing Cloud, in partnership with The CMO Club, released a new asset entitled the CMO Solution Guide to Leveraging New Technology and Marketing Platforms. “A disconnect between the CIO and the CMO threatens to fracture the customer experience and leave people dissatisfied.” MORE
a CMO and a politician do have some things in common. The reason for the title and why I think a CMO and a politician do in fact share some of the same goals stems from something I read today on AdWeek. " And therein lies the manner in which a politician and CMO are alike as per Akeroyd: How do you reach people in so many different ways, and continue to expand your reach, without losing the essence of what really makes you who you are? CMO Corner MORE
By now, you’ve probably heard the news: the role of the CMO is changing. Gone are the Mad Men-style days when the CMO’s main job was to create flashy ad campaigns. Brand Awareness Marketing Leaders Acquia acquia cmo advocacy marketing advocate marketing advocate marketing program B2B advocates b2b cmo B2B marketing Bill Macaitis CMO cmo career path how to become a CMO Meagen Eisenberg mongodb mongodb cmo next gen cmo next gen cmo ebook Slack slack CMO Tom Wentworth MORE
Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. Download an executive summary of the Deloitte CMO Survey here. The post Deloitte CMO Survey: Analytics Holding Marketers Back? You can download an executive summary of the survey results here. MORE
If 2017 is in fact to be the Year of the Data Driven CMO then said CMOs must stop using archaic methods to gather and in turn use that data and to do that they need to use the right marketing technology. CMO CornerHappy New Year everyone! I hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond. MORE
In our three-part CMO roundtable webinar series, our thought leaders from around the world talk about how the global pandemic has impacted their marketing departments, forcing them to rethink their strategies and re-align their budgets and resources for this year and beyond. MORE
What does a CMO’s (chief marketing officer) salary have to do with their influence? It’s evolving, and so must the role of the CMO. There has been a decline in CMO salaries since 2000, while technology roles earn much more. A dramatic nosedive for CMO salaries. MORE
That's why we started Fast CMO magazine. In this issue, you'll learn from some successful leaders: Asim Zaheer , CMO at Hitachi Vantara, describes how he transformed a multi-billion dollar hardware/software/services business into a single integrated company. Brian Kardon , CMO of Fuze shares his process for driving innovation by listening to the customer. Vasu Jakkal , CMO at FireEye, describes how she simplifies product messaging and builds differentiated brands. MORE
The piece, titled, The Mentality Of A CMO Is Changing To This , and co-written by Michael Williams , CMO, The Grand Prix of America - spoke directly to the fact that to survive and thrive in today's world, a CMO can no longer be "just a marketer." " The fact of the matter is the role of the CMO is changing to one of Chief Engagement Officer. "What you need to do as a CMO is no longer just the marketing attributes of your job. MORE
The New CMO Identity. Instead of hiring a single CMO, more aggressive firms are looking to spend the same amount of capital on a team of remote, freelancing digital marketing gurus. The traditional role of a CMO is being changed and adapted into the Areas of Responsibility for other members of the c-suite. Outsourcing CMO Responsibilities is a Game Changer for Start-Ups. Noticeably absent was a CMO. Download this guide to learn how to set up a CMO for success. MORE
CMO Corner Modern Marketing Resources Social MarketingIt’s great if you’ve been using the traditional, popular marketing tactics that every other business in your industry trusts. However, these strategies tend to plateau after a while. They can also become expensive for a typical marketing budget. If you’re looking to cut costs and see better results, it might be time to reach for some unconventional ( often called guerilla ) marketing tactics. MORE
In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years. Let’s look at why the role of a CMO is crucial today and what to look for in order to hire a “future-proof” CMO. MORE
CMO Related Topics 
Webbiquity
JULY 27, 2021
According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4%
Marketing Insider Group
JULY 28, 2020
What does a CMO’s (chief marketing officer) salary have to do with their influence? It’s evolving, and so must the role of the CMO. There has been a decline in CMO salaries since 2000, while technology roles earn much more. A dramatic nosedive for CMO salaries.
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Influitive
OCTOBER 25, 2017
By now, you’ve probably heard the news: the role of the CMO is changing. Gone are the Mad Men-style days when the CMO’s main job was to create flashy ad campaigns. Brand Awareness Marketing Leaders Acquia acquia cmo advocacy marketing advocate marketing advocate marketing program B2B advocates b2b cmo B2B marketing Bill Macaitis CMO cmo career path how to become a CMO Meagen Eisenberg mongodb mongodb cmo next gen cmo next gen cmo ebook Slack slack CMO Tom Wentworth
Carla Johnson
MARCH 11, 2021
March 11, 2021 Has any role in business morphed more than that of the CMO? The post Rethinking the CMO Role appeared first on Carla Johnson. Business C-Suite Corporate Culture Marketing AdAge Carla Johnson Chief Marketing Officer CMO marketing Marketing Leadership
Speaker: Dawn Colossi, CMO, FocusVision
Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.
Biznology
JUNE 30, 2021
In fact, according to a recent Forrester report , 88% of organizations agree that the CMO’s position has drastically transformed over the last several years. Let’s look at why the role of a CMO is crucial today and what to look for in order to hire a “future-proof” CMO.
Fusion Marketing Partners
FEBRUARY 24, 2020
All the C-level positions are important but I will respectfully submit that a fractional CMO can sometimes be the most […]. Chief Marketing Officer CMO Fractional CMO
Fusion Marketing Partners
NOVEMBER 9, 2020
Chief Marketing Officer CMOOne of my recent articles discussed B2B Marketing’s Role in Driving Revenue With Integrity. I’m not surprised that it received […].
Zoominfo
FEBRUARY 13, 2020
We wanted to know just like you do, so we went straight to the source: a CMO. They delete your emails. They decline your invitations. They cut your calls short. So, what does it really take to sell to the Chief Marketing Officer?
The Point
DECEMBER 12, 2017
Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. Download an executive summary of the Deloitte CMO Survey here. The post Deloitte CMO Survey: Analytics Holding Marketers Back? You can download an executive summary of the survey results here.
Speaker: James Gilbert, Head of Marketing at CRMNEXT
Social distancing is a byword now often heard in B2B companies, but what about the departmental distance between your own organization's sales and marketing teams? This detachment can lead businesses to use the wrong account-based marketing programs (ABMs) as an instant fix, but it isn’t a magic tool that will make all your problems disappear. Join James Gilbert, CMO at CRMNEXT, for his in-depth & exclusive session about properly using intent data during your ABM campaign.
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Oracle
OCTOBER 10, 2017
If you’re a CMO, you know how crucial it is to stay ahead of industry trends — and how challenging that can be when the industry is constantly evolving. To get your reading list started, here are 11 marketing books that I believe every CMO needs to read in order to keep growing: 1. But it is a book every CMO, marketer and human being should read for it causes all of us to take that hard look in the mirror at ourselves but does so with a smile on its face.
Oracle
SEPTEMBER 15, 2015
Since 2008 Duke University’s Fuqua School of Business, the McKinsey Company and the American Marketing Association have conducted The CMO Survey. The one finding in particular I want to share with you today is what drove me to include such a " grandiose " title as I believe this finding indeed reflects a massive CMO/consumer disconnect. CMO Corner Marketing Cloud
Oracle
JUNE 26, 2019
” CMO Corner Social MarketingInstagram is known as the best social network for organic engagement with an interaction rate of 2.2 percent. Users respond well to the image-driven framework of the platform, and they come back every day for more. CMOs know better than anyone the importance of a clearly-driven marketing plan for every social network you use.
bizible
NOVEMBER 20, 2018
We're excited to announce the publication of Fast CMO magazine edition 6. Clay Stobaugh , CMO at Wiley, describes how the innovation program at Wiley works, and provides advice on how to work cross-functionally at an enterprise-level company. Jeff Schmitz , CMO at Zebra Technologies, talks to us about the critical areas CMOs need to focus on today. William (Bill) Hurley , CMO at Syniverse, shares with marketing leaders his philosophy and advice for success in B2B marketing.
Oracle
JULY 3, 2019
CMO Corner Modern Marketing Resources Social MarketingIt’s great if you’ve been using the traditional, popular marketing tactics that every other business in your industry trusts. However, these strategies tend to plateau after a while. They can also become expensive for a typical marketing budget. If you’re looking to cut costs and see better results, it might be time to reach for some unconventional ( often called guerilla ) marketing tactics.
Oracle
DECEMBER 27, 2016
As the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some CMO Interviews from 2016 before we move onto 2017. Below are 7 CMO interviews from 2016. How Kodak’s global CMO is bringing the brand back from the brink. ” he tells CMO. Xerox CMO: B2B Marketing Is Becoming More Persona-Driven. An Interview With Meagen Eisenberg, CMO of MongoDB.
Oracle
APRIL 25, 2017
With the number of new digital channels available, the CMO of Tomorrow has the kind of granular behavioral data that earlier generations of marketers only dreamt about. The CMO of Tomorrow (or even Today) clearly has it better than their predecessors. They will inspire you to become the next CMO of Tomorrow and to shape a more rewarding journey for your customer. Exclusive APAC Marketing Report: CMO of Tomorrow. CMO Corner
Oracle
OCTOBER 31, 2013
The world of the CMO is changing. This ‘CMO 2.0’ Opportunities abound to become the next CMO. The rapidly changing world of marketing and the evolving role of the CMO, similarly present a host of opportunities for young marketing leaders to take charge and grow in their careers. For marketers there are always lots of “hard problems” in this new world, such as addressing the CMO’s three strategic imperatives mentioned in the IBM report (1.
Marketing Insider Group
JUNE 8, 2020
As CMO of Jones, Lang, and Lasalle (JLL), she focused on creating compelling stories and stacking her team with gifted storytellers. The post How One B2B CMO Focused Her Company On Storytelling appeared first on Marketing Insider Group.
bizible
OCTOBER 11, 2018
That's why we started Fast CMO magazine. In this issue, you'll learn from some successful leaders: Asim Zaheer , CMO at Hitachi Vantara, describes how he transformed a multi-billion dollar hardware/software/services business into a single integrated company. Brian Kardon , CMO of Fuze shares his process for driving innovation by listening to the customer. Vasu Jakkal , CMO at FireEye, describes how she simplifies product messaging and builds differentiated brands.
Oracle
AUGUST 29, 2017
For more than a decade, the CMO role has been in a state of flux. McKinsey talked about the evolving role of the CMO as far back as 2007. Is the role of the CMO on its way out the door for good, or is it simply undergoing a major transformation? Some have gone as far as to say the CMO, or any number of newer iterations of the role, such as the digital CMO (which arose from the digital transformation), is obsolete. There is no one-size-fits-all CMO.
Marketing Insider Group
FEBRUARY 5, 2020
As a CMO, you need to face those difficult decisions and move forward into uncharted territory – unbridled success. As a CMO, you’re there to promote your company and its expertise in its field.
SWZD
OCTOBER 5, 2020
In our three-part CMO roundtable webinar series, our thought leaders from around the world talk about how the global pandemic has impacted their marketing departments, forcing them to rethink their strategies and re-align their budgets and resources for this year and beyond.
Marketing Insider Group
JULY 13, 2020
While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Q: Kathleen, you led IDC’s CMO Advisory and Customer Experience Practice for close to a decade.
Oracle
MAY 16, 2017
The New CMO Identity. Instead of hiring a single CMO, more aggressive firms are looking to spend the same amount of capital on a team of remote, freelancing digital marketing gurus. The traditional role of a CMO is being changed and adapted into the Areas of Responsibility for other members of the c-suite. Outsourcing CMO Responsibilities is a Game Changer for Start-Ups. Noticeably absent was a CMO. Download this guide to learn how to set up a CMO for success.
Oracle
AUGUST 18, 2015
Much has been written, and rightly so, as to the need for a healthy relationship and partnership between a CMO and CIO. Earlier this year, Oracle Marketing Cloud, in partnership with The CMO Club, released a new asset entitled the CMO Solution Guide to Leveraging New Technology and Marketing Platforms. “A disconnect between the CIO and the CMO threatens to fracture the customer experience and leave people dissatisfied.”
Marketing Insider Group
JUNE 29, 2020
Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote). Tim Minahan, CMO of Citrix, said that he’s constantly connected with his leadership team through its marketing leadership Slack channel. “I Said IBM CMO Michelle Peluso.
Oracle
FEBRUARY 15, 2017
Jeremy Duerksen is CMO at Peaksware. CMO CornerIn his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes. At Peaksware he is responsible for marketing eight different product lines across three primary markets: strength & conditioning, endurance sports and music education.
Oracle
AUGUST 29, 2017
For more than a decade, the CMO role has been in a state of flux. McKinsey talked about the evolving role of the CMO as far back as 2007. Is the role of the CMO on its way out the door for good, or is it simply undergoing a major transformation? Some have gone as far as to say the CMO, or any number of newer iterations of the role, such as the digital CMO (which arose from the digital transformation), is obsolete. There is no one-size-fits-all CMO.
Oracle
JANUARY 3, 2017
If 2017 is in fact to be the Year of the Data Driven CMO then said CMOs must stop using archaic methods to gather and in turn use that data and to do that they need to use the right marketing technology. CMO CornerHappy New Year everyone! I hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond.
Oracle
MAY 2, 2017
New research from The CMO Club in partnership with Oracle Marketing Cloud authored by Forbes CMO contributor John Ellet goes beyond the hype to tell you what really works in mobile marketing. Here are 6 quotes gleaned from the research every CMO needs to read: "Mobile is embedded in all of our digital marketing. ” — Chris Moloney, former CMO, CAN Capital. CMO Corner
Oracle
JULY 21, 2015
The piece, titled, The Mentality Of A CMO Is Changing To This , and co-written by Michael Williams , CMO, The Grand Prix of America - spoke directly to the fact that to survive and thrive in today's world, a CMO can no longer be "just a marketer." " The fact of the matter is the role of the CMO is changing to one of Chief Engagement Officer. "What you need to do as a CMO is no longer just the marketing attributes of your job.
Oracle
OCTOBER 27, 2015
a CMO and a politician do have some things in common. The reason for the title and why I think a CMO and a politician do in fact share some of the same goals stems from something I read today on AdWeek. " And therein lies the manner in which a politician and CMO are alike as per Akeroyd: How do you reach people in so many different ways, and continue to expand your reach, without losing the essence of what really makes you who you are? CMO Corner
Oracle
JUNE 24, 2015
A few months ago we released a guide which we created along with The CMO Club entitled the CMO Solution Guide to Leveraging New Technology and Marketing Platforms. If you're a CMO you owe it to yourself to download The CMO’s Guide To Mobile Marketing today. CMO Corner Marketing Cloud Mobile Marketing Modern Marketing Essentials Oracle Marketing Cloud
ClickZ
MARCH 10, 2020
Q) Can you give us a brief insight into your professional journey and how you became the CMO of Idomoo? The post Q&A with Yotam Benami, CMO at Idomoo appeared first on ClickZ.
Single Grain
JULY 6, 2021
The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. What Is a CMO? A CMO directly reports to the chief executive officer (CEO). The CMO of the 21st Century.
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