So what does the modern CMO look like? When today's CMOs started out their first marketing roles, they couldn't possibly have predicted the challenges that they would face when they reached this milestone in their careers. MORE

Your CMO is responsible for staying abreast of real-time changes in consumer behavior, the business environment, social norms and new technology. Here are a few of the ways that your CMO can handle the ever expanding environment of disruption and come out on top for your business. MORE

Here are four technological trends in marketing that require a CTO mindset from the CMO in today’s market. Understanding the best platforms, the best tactics and the newest trends in using data most effectively will continue to be a key driver of CMO performance. MORE

Recently I attended the CMO Club Europe Summit that took place on September 6th in London. Although they have been dipping their toe in Europe for a while now, this event marked the official launch of The CMO Club in Europe. CMO Corner MORE

Now, pretend you're the CMO for the company, and you have to decide what your marketing team should do to improve on these metrics. Alright, everyone: I'm about to let you in on a few of my best-kept interviewing secrets. MORE

New research from The CMO Club in partnership with Oracle Marketing Cloud authored by Forbes CMO contributor John Ellet goes beyond the hype to tell you what really works in mobile marketing. ” — Chris Moloney, former CMO, CAN Capital. CMO Corner MORE

Chief Marketing Officer CMOThe below graphic comes from a LinkedIn post from Mark Stouse, CEO at Proof Analytics. According to Stouse, “the average […]. MORE

Today’s CMO typically has more responsibility and influence than ever and is likely to have stronger ties across the organization beyond marketing to sales, product marketing, corporate strategy and IT. More and more companies are turning to chief marketing officers (CMOs) as CEO candidates. MORE

We tracked down our CMO, Kevin Bobowski, to pick his brain about current marketing trends, allocating resources for the perfect balance, and the future of marketing. What does that mean to you as a CMO, and how should a marketer be thinking about that? MORE

As the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some CMO Interviews from 2016 before we move onto 2017. Below are 7 CMO interviews from 2016. ” he tells CMO. CMO Corne MORE

But under the CMO, the CIO will focus on systems of engagement and the customer while providing a holistic view on how the IT function can be a strategic differentiator for the company. The post Are CMO Ambitions Too Low? Ambitious CMOs focus on building credibility for their team. MORE

Mary will make her first official appearance as ScribbleLive CMO at this week’s Oracle Modern CX Conference in Chicago. The post ion interactive GM Mary Ward Promoted to CMO of ScribbleLive appeared first on ScribbleLive. Following our formal announcement , we’d like to send our congratulations to Mary Ward , who has been promoted from ion interactive General Manager to Chief Marketing Officer of ScribbleLive. MORE

With these new standards comes a new skill set for the CMO. Mastering the customer journey is just a more complicated way to say that a CMO must have empathy for prospects. The modern CMO must know what they are doing around a data stream. MORE

CMO’s plan a +12.2% for traditional advertising in next 12 months ( CMO Survey ). of digital marketing budget goes to social media (CMO Survey). can prove quantitative impact (CMO Survey). Greater measurability with digital marketing is making the CMO more accountable. MORE

Since 2008 Duke University’s Fuqua School of Business, the McKinsey Company and the American Marketing Association have conducted The CMO Survey. CMO Corner Marketing Cloud MORE

CMO CornerWith Thanksgiving now in our rear view mirror, it's time to focus squarely on those items we all crave, pine and dare I say, yearn for as marketers. Ok perhaps a little melodramatic but you get the idea. MORE

What’s it take to become a CMO and what does this coveted role demand – both in the US and in the UK? Marketing Life Marketing Strategy cmo Marketing in the UK UK CMOTake a look at our research to reveal the answers. MORE

The post Major CMO Priority Shift for 2017 Is Audience Centricity appeared first on Marketing Insider Group. CMOs have a lot to wrangle within the next two years. Facilitating transformation initiatives – which entails guiding and empowering teams. And, continuing to push for a better alignment of marketing with overall business strategy. Within this matrix of monumental tasks, exists one central, gleaming thread that global CMOs will need to follow if they […]. MORE

The CMO position should be attuned to new methods in lead generation, especially new digital channels. Here are a few of the most important aspects of lead generation a CMO should prioritize. Part of the CMO position is about learning how to pick your prospects out of a crowd. MORE

The post The CMO Metric: The Magic Growth Number appeared first on Captora Blog. CMO growth marketing VentureBeatThis post is an excerpt of an article originally posted on VentureBeat. For the full article, click here. MORE

May 23, 2017 by Carla Johnson Coke recently cut the role of CMO from its C-suite roster. Does that mean that marketing’s in trouble at one of the world’s most. read more. MORE

For more than a decade, the CMO role has been in a state of flux. McKinsey talked about the evolving role of the CMO as far back as 2007. Is the role of the CMO on its way out the door for good, or is it simply undergoing a major transformation? There is no one-size-fits-all CMO. MORE

As a CMO, what skills do you need to hone in […]. The post Top 10 Skills Every CMO Needs appeared first on Marketing Insider Group. It’s not easy to be today’s CMOs. MORE

If you’re a CMO, you know how crucial it is to stay ahead of industry trends — and how challenging that can be when the industry is constantly evolving. To get your reading list started, here are 11 marketing books that I believe every CMO needs to read in order to keep growing: 1. MORE

Blog B2B Marketing CEB CMO Demand Generation Strategy optimizing demand process perpetual revenue A 2012 IBM study reports, “52% of CMOs state they are unprepared for the expected level of complexity over the next five years.”. MORE

Watch as Michelle, CMO of Act-On, discusses how marketers today, can effectively communicate the value of their offerings to ultimately connect with their customers. MORE

As the client services director in a cutting edge marketing agency I am privileged to engage with a range of businesses and functional leaders from across multiple industries. It’s clear to me that in this ‘always on’ society, time is the true currency of meaning. MORE

That’s why we launched Fast CMO magazine, it’s a way for us to add value for the senior marketing leaders we serve. Fast CMO’s content is peer driven, based on interviews with successful CMOs and marketing executives. Meet the Contributors to Fast CMO Issue #2. MORE

For more than a decade, the CMO role has been in a state of flux. McKinsey talked about the evolving role of the CMO as far back as 2007. Is the role of the CMO on its way out the door for good, or is it simply undergoing a major transformation? There is no one-size-fits-all CMO. MORE

With the number of new digital channels available, the CMO of Tomorrow has the kind of granular behavioral data that earlier generations of marketers only dreamt about. The CMO of Tomorrow (or even Today) clearly has it better than their predecessors. CMO Corner MORE

CMO @ Amptopia. The post Marketing Thought Leader: Christine Feeley – CMO @ Amptopia appeared first on Cody Ward Christine Feeley. A passionate marketer with a laser focus on accelerating qualified lead generation for both B2B and B2C organizations. MORE

Jeremy Duerksen is CMO at Peaksware. CMO CornerIn his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes. MORE

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. Download an executive summary of the Deloitte CMO Survey here. The post Deloitte CMO Survey: Analytics Holding Marketers Back? MORE

By now, you’ve probably heard the news: the role of the CMO is changing. Gone are the Mad Men-style days when the CMO’s main job was to create flashy ad campaigns. Brand Awareness Marketing Leaders Acquia acquia cmo advocacy marketing advocate marketing advocate marketing program B2B advocates b2b cmo B2B marketing Bill Macaitis CMO cmo career path how to become a CMO Meagen Eisenberg mongodb mongodb cmo next gen cmo next gen cmo ebook Slack slack CMO Tom Wentworth MORE

If 2017 is in fact to be the Year of the Data Driven CMO then said CMOs must stop using archaic methods to gather and in turn use that data and to do that they need to use the right marketing technology. CMO CornerHappy New Year everyone! MORE

In September 2017 we launched Fast CMO magazine, a B2B marketing management publication that lets readers meet marketing executives and learn how they run marketing. That’s why we published Fast CMO magazine. In our October issue we interviewed Ray Wizbowski , CMO at Entrust Datacard. MORE

Act-On recently released its CMO Index, a study of CMOs in the US and UK. This post interviews Act-On's CMO Michelle Huff. Corporate Marketing Life Marketing Strategy MORE

The New CMO Identity. Instead of hiring a single CMO, more aggressive firms are looking to spend the same amount of capital on a team of remote, freelancing digital marketing gurus. Outsourcing CMO Responsibilities is a Game Changer for Start-Ups. Noticeably absent was a CMO. MORE

Find out how marketing automation can help you nurture leads in a more efficient and effective way. Marketing Automation MORE

September 30, 2015 Ambitious CMOs focus on building credibility for their team. Is that enough? Some wonder if CMOs have what it takes to become the next CEO. Are we. read more. Business Leadership Marketing B2B Marketing leadership Self-leadership MORE

If you’re a CMO and you don’t want to end up reporting to a sales-grown CRO, here’s what you can do. The B2B industry is beginning to see a new seat at the C-suite table-- Chief Revenue Officer. More often than not, Sales owns the role and Marketing reports into it. MORE

We tracked down our CMO, Kevin Bobowski, to pick his brain about current marketing trends, allocating resources for the perfect balance, and the future of marketing. What does that mean to you as a CMO, and how should a marketer be thinking about that? MORE

" - Julie Lyle, former CMO of hhgregg & Prudential Asia. ” —Michael Williams, former CMO of Grand Prix of America, Formula 1. ” —Jeff Jones, CMO, Target. ” - Seth Farbman, CMO, Spotify. CMO Corner MORE