Influitive b2b

OCTOBER 25, 2017

By now, you’ve probably heard the news: the role of the CMO is changing. Gone are the Mad Men-style days when the CMO’s main job was to create flashy ad campaigns. Brand Awareness Marketing Leaders Acquia acquia cmo advocacy marketing advocate marketing advocate marketing program B2B advocates b2b cmo B2B marketing Bill Macaitis CMO cmo career path how to become a CMO Meagen Eisenberg mongodb mongodb cmo next gen cmo next gen cmo ebook Slack slack CMO Tom Wentworth

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The Point

DECEMBER 12, 2017

Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers. Download an executive summary of the Deloitte CMO Survey here. The post Deloitte CMO Survey: Analytics Holding Marketers Back?

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Marketing Insider Group

AUGUST 1, 2018

The post CMO Insights: Putting People Before Data appeared first on Marketing Insider Group. It’s that time of the year – when all marketer’s stop to evaluate the performance of their brand and retool for the second half finish. How’s the awareness? What about your brand’s share of voice?

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Contently

JUNE 5, 2018

“As the roles of marketing and the chief marketer expand, it will become critical for CEOs to ensure that they have the right person as CMO, to understand fully how customers are changing, and to become more involved in developing new marketing capabilities across the company.” The stat marks a reversal over years past, when CMO turnover had led to shorter stints. According to Gartner, 62 percent of brands report that all digital commerce now rolls up to the CMO.

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Modern Marketing

OCTOBER 10, 2017

If you’re a CMO, you know how crucial it is to stay ahead of industry trends — and how challenging that can be when the industry is constantly evolving. To get your reading list started, here are 11 marketing books that I believe every CMO needs to read in order to keep growing: 1.

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Marketing Insider Group

JULY 9, 2018

The post Time for Marketing Leaders to Reinvent Themselves Again, Says Latest CMO Study appeared first on Marketing Insider Group. Let’s face it. The role of the Chief Marketing Officer today isn’t just difficult. It’s getting harder to pin down.

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Modern Marketing

APRIL 25, 2017

With the number of new digital channels available, the CMO of Tomorrow has the kind of granular behavioral data that earlier generations of marketers only dreamt about. The CMO of Tomorrow (or even Today) clearly has it better than their predecessors. CMO Corner

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bizible

SEPTEMBER 28, 2017

In September 2017 we launched Fast CMO magazine, a B2B marketing management publication that lets readers meet marketing executives and learn how they run marketing. That’s why we published Fast CMO magazine. In our October issue we interviewed Ray Wizbowski , CMO at Entrust Datacard.

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Contently

MAY 21, 2018

The post Video: How to Set Content Marketing Goals Your CMO Will Love appeared first on The Content Strategist. Content Marketing Minute ROI Strategy CMO content marketing minute Content Strategy marketing goals videoWhat are your content marketing goals?

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bizible

MARCH 26, 2018

That’s why we launched Fast CMO magazine, it’s a way for us to add value for the senior marketing leaders we serve. Fast CMO’s content is peer driven, based on interviews with successful CMOs and marketing executives. Meet the Contributors to Fast CMO Issue #2.

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Modern Marketing

AUGUST 29, 2017

For more than a decade, the CMO role has been in a state of flux. McKinsey talked about the evolving role of the CMO as far back as 2007. Is the role of the CMO on its way out the door for good, or is it simply undergoing a major transformation? There is no one-size-fits-all CMO.

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Modern Marketing

MAY 16, 2017

The New CMO Identity. Instead of hiring a single CMO, more aggressive firms are looking to spend the same amount of capital on a team of remote, freelancing digital marketing gurus. Outsourcing CMO Responsibilities is a Game Changer for Start-Ups. Noticeably absent was a CMO.

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Marketing Insider Group

NOVEMBER 6, 2017

The post Major CMO Priority Shift for 2017 Is Audience Centricity appeared first on Marketing Insider Group. CMOs have a lot to wrangle within the next two years. Facilitating transformation initiatives – which entails guiding and empowering teams. And, continuing to push for a better alignment of marketing with overall business strategy. Within this matrix of monumental tasks, exists one central, gleaming thread that global CMOs will need to follow if they […].

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Modern Marketing

JANUARY 3, 2017

If 2017 is in fact to be the Year of the Data Driven CMO then said CMOs must stop using archaic methods to gather and in turn use that data and to do that they need to use the right marketing technology. CMO CornerHappy New Year everyone!

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Modern Marketing

AUGUST 29, 2017

For more than a decade, the CMO role has been in a state of flux. McKinsey talked about the evolving role of the CMO as far back as 2007. Is the role of the CMO on its way out the door for good, or is it simply undergoing a major transformation? There is no one-size-fits-all CMO.

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Modern Marketing

FEBRUARY 15, 2017

Jeremy Duerksen is CMO at Peaksware. CMO CornerIn his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes.

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Modern Marketing

MAY 2, 2017

New research from The CMO Club in partnership with Oracle Marketing Cloud authored by Forbes CMO contributor John Ellet goes beyond the hype to tell you what really works in mobile marketing. ” — Chris Moloney, former CMO, CAN Capital. CMO Corner

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Modern Marketing

SEPTEMBER 15, 2015

Since 2008 Duke University’s Fuqua School of Business, the McKinsey Company and the American Marketing Association have conducted The CMO Survey. CMO Corner Marketing Cloud

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bizible

DECEMBER 18, 2017

If you’re a CMO and you don’t want to end up reporting to a sales-grown CRO, here’s what you can do. The B2B industry is beginning to see a new seat at the C-suite table-- Chief Revenue Officer. More often than not, Sales owns the role and Marketing reports into it.

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Marketing Insider Group

JANUARY 19, 2016

As a CMO, what skills do you need to hone in […]. The post Top 10 Skills Every CMO Needs appeared first on Marketing Insider Group. It’s not easy to be today’s CMOs.

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Act-On

APRIL 17, 2018

Today’s CMO typically has more responsibility and influence than ever and is likely to have stronger ties across the organization beyond marketing to sales, product marketing, corporate strategy and IT. More and more companies are turning to chief marketing officers (CMOs) as CEO candidates.

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Heinz Marketing

JULY 17, 2018

Heinz Marketing hosts a quarterly CMO roundtable breakfast in Seattle. Our latest breakfast included CMO’s and marketing VP’s from some of the largest tech, rapid growth startups and established companies in the Seattle area. All CMO’s face common issues regardless of the size of the organization or industry. The responsibilities that the CMO’s face are incredibly vast and setting priorities is critical.

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Tomorrow People

JUNE 8, 2017

As the client services director in a cutting edge marketing agency I am privileged to engage with a range of businesses and functional leaders from across multiple industries. It’s clear to me that in this ‘always on’ society, time is the true currency of meaning.

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Modern Marketing

NOVEMBER 29, 2016

CMO CornerWith Thanksgiving now in our rear view mirror, it's time to focus squarely on those items we all crave, pine and dare I say, yearn for as marketers. Ok perhaps a little melodramatic but you get the idea.

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bizible

MAY 19, 2017

To get a complete overview that bridges the gap between measurement and planning strategy we created the CMO's Guide To Marketing Performance Management. Learn then execute. Learn then execute.

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Modern Marketing

SEPTEMBER 13, 2016

Recently I attended the CMO Club Europe Summit that took place on September 6th in London. Although they have been dipping their toe in Europe for a while now, this event marked the official launch of The CMO Club in Europe. CMO Corner

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Act-On

DECEMBER 19, 2017

Act-On recently released its CMO Index, a study of CMOs in the US and UK. This post interviews Act-On's CMO Michelle Huff. Corporate Marketing Life Marketing Strategy

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Marketing Insider Group

OCTOBER 28, 2015

But under the CMO, the CIO will focus on systems of engagement and the customer while providing a holistic view on how the IT function can be a strategic differentiator for the company. The post Are CMO Ambitions Too Low? Ambitious CMOs focus on building credibility for their team.

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Modern Marketing

MAY 3, 2016

" - Julie Lyle, former CMO of hhgregg & Prudential Asia. ” —Michael Williams, former CMO of Grand Prix of America, Formula 1. ” —Jeff Jones, CMO, Target. ” - Seth Farbman, CMO, Spotify. CMO Corner

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Biznology

OCTOBER 26, 2015

CMO’s plan a +12.2% for traditional advertising in next 12 months ( CMO Survey ). of digital marketing budget goes to social media (CMO Survey). can prove quantitative impact (CMO Survey). Greater measurability with digital marketing is making the CMO more accountable.

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Tomorrow People

OCTOBER 11, 2016

So what does the modern CMO look like? When today's CMOs started out their first marketing roles, they couldn't possibly have predicted the challenges that they would face when they reached this milestone in their careers.

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Crimson Marketing

AUGUST 12, 2013

Revenue and the CMO gives you an in-depth look into the model you need to apply to your organization and business situation. Revenue and the CMO will show you how to make an impact on revenue—and your career.

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Modern Marketing

JANUARY 17, 2017

The findings of a newly-released survey, presented by The CMO Club in partnership with Accelent Consulting and Oracle Marketing Cloud, provides a snapshot of where marketing leaders stand along the path to digital agility. CMO Corner

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Tomorrow People

APRIL 20, 2017

Find out how marketing automation can help you nurture leads in a more efficient and effective way. Marketing Automation

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Modern Marketing

DECEMBER 15, 2015

" However, when it comes to the world of marketing and specifically from a CMO perspective, the proper positioning or state of adjustment of parts takes on a whole new meaning. But make no mistake about alignment is critical for any CMO looking to build a Modern Marketing Organization.

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ANNUITAS

NOVEMBER 26, 2013

Blog B2B Marketing CEB CMO Demand Generation Strategy optimizing demand process perpetual revenue A 2012 IBM study reports, “52% of CMOs state they are unprepared for the expected level of complexity over the next five years.”.

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Oktopost

DECEMBER 5, 2017

As a CMO, you’re probably looking to be ahead of the industry, gain multi-channel expertise, and as always, improve your marketing ROI; in which case, conferences provide all of this under one roof. B2B Marketing CMO Marketing Strategy2018 is creeping upon us and what a better way to start the new year than with some conference warm-up?

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Contently

MAY 8, 2017

Instead, he was referring to the wisdom of Alicia Hatch, the dynamic CMO of Deloitte. As the CMO of one of the world’s leading consultancies, Hatch has a rare window into the minds of fellow CMOs. Brands Voices CMO data Deloitte marketing stack metrics

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Marketing Envy

JULY 5, 2018

Originally posted on CIO Magazine : Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ Don’t feel pressured to hire a CMO just because other startups do, or because your investors want you to. Do you need a CMO now? Some common reasons startups feel the need to hire a CMO: To attract your first round of clients/users. Determining which stage you are in and your immediate needs will help you establish whether you need a CMO.

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DiscoverOrg

MARCH 13, 2017

The marketing landscape has wholly transformed, with the CMO often responsible for driving growth across the enterprise, marketing budgets expanding to the largest in the organization , and marketing technology vendors growing from 100 to 4,500+, a dizzying prospect for anyone trying to build a cohesive tech stack. Here are three keys to effectively selling to the CMO: Focus on ROI, value, and outcomes – not the technology.

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