The Forward Observer

AUGUST 2, 2024

He is a Course Director for several organizations including the Chartered Institute of Marketing, the Market Research Society, and the Institute of Internal Communication, and he runs The Guardian masterclass on “Harnessing The Power Of Storytelling.” His area of expertise includes storytelling, insights, and behavioral economics.

Wikipedia 278

Wikipedia Storytelling Click Rate Amazon 278

Marketing Insider Group

AUGUST 13, 2024

Creating a Content Strategy Of course, you don’t want to write content mindlessly without a strategy. Keeping your subscribers informed and engaged nurtures loyalty and encourages repeat bookings. A well-crafted email campaign can remind past customers of your brand and attract new ones.

Paid Search Agency 313

Paid Search Agency Content Marketing Companies Planning 313

Webbiquity

JULY 30, 2024

You can occasionally share content that asks people to sign up for something like an eBook or course, or even a rare video that asks people to buy something. You might think using Shopify for a B2B business sounds weird, but there are a lot of apps in their marketplace that make it easy to sell SaaS products, services, and even courses.

Top of Funnel 195

Top of Funnel Effectiveness B2B Business 195

Convince & Convert

AUGUST 16, 2024

Just use your best judgment or check with HR to make sure this is appropriate and within your office policies, of course.) This could be through virtual workshops, book clubs, or online courses. Pro tip: Platforms like Coursera , Udemy, and LinkedIn Learning offer a plethora of courses that can be taken together as a team.

Tips 147

Tips Ad Building Peer-to-peer Lead Ranking 147

Bionic

DECEMBER 5, 2024

And as Bionic Academy grows, you’ll have access to new courses, keeping you up to date on best industry practices and advanced techniques. Plus, many other courses and certifications! With flexible courses and certifications, Bionic Academy is ready to support your growth in the advertising industry.

Training 97

Training Media Media Plans Ideal Customer Profiles 97

Webbiquity

AUGUST 21, 2024

Outline a specific solution or course of action you plan to take to address the customer’s concerns. This demonstrates a willingness to resolve the issue discreetly and efficiently. Offer a Solution Every negative review presents an opportunity to demonstrate your commitment to customer satisfaction.

Marketing Management 169

Marketing Management Public Relations Customer Satisfaction Loyalty 169

Martech

JANUARY 14, 2025

“Well, of course, our sales counterparts are demanding it, she said. Dig deeper: Why marketers must move from retention tactics to customer respect The focus on new accounts comes from sales teams incentivized to pursue them. Give me leads.

Effectiveness 132

Effectiveness Marketing & Strategy B2B Marketing Management 132

Optinmonster

AUGUST 29, 2024

It’s created by Target Internet , which is a hub for online digital marketing courses. You have to pay to access the courses, but the podcast is completely free. Porterfield is a top-notch digital course creator, and she uses those skills to walk podcast listeners through each episode’s topic. And it’s ad-free!

Ad Frequency 96

Ad Frequency Ideal Customer Profiles Planning Lead Ranking 96

SmartBrief - Marketing

JANUARY 13, 2025

Of course, this is intel that can inform your go-to-market strategy and creative campaigns. Trends gleaned from social media conversations whether they mention your brand or not can clue you into emerging audience pain points, preferences and attitudes toward the competition. But thats just the start.

Social Media 118

Social Media Media Paid Search Agency Lead Ranking 118

Marketing Insider Group

DECEMBER 30, 2024

Of course, getting some help with the process is always a good idea because it minimizes the time you’ll put into this integration and offers better results. Developing Your Growth Plan Creating an SEO social media strategy is pretty much a necessity at this point because your audience will notice if there’s a disconnect.

Social Media 170

Social Media Planning SEO Media 170

Marketing Insider Group

JUNE 18, 2025

How to Stay Consistent but Evolving How to Be Consistent While Changing to Meet the Needs of Your Audience: It’s time to change course if your audience is starting to favor videos. This stuff isn’t exactly covered in your typical marketing 101 course, but wow, it makes a difference.

Rules 236

Rules Work Management Marketing Management Marketing Analytics Tools 236

Vision Edge Marketing

DECEMBER 3, 2024

Of course, we all know the outcome. Even though it was clear digital photography was the future, Kodak’s leadership feared embracing digital technology would cannibalize the company’s lucrative film business. They decided to shelve the project, confident film would remain dominant.

Statistics 249

Statistics Allocation Terms and Conditions Lead Ranking 249

Martech

SEPTEMBER 5, 2024

As with any analysis of campaign performance, your results may vary, of course. For branded campaigns, free trials drove 167% more conversions per impression. Obility’s analysis of paid search ads for demos and free trials. Source: Mike Nierengarten.

Paid Search Agency 126

Paid Search Agency Ads Effectiveness CTR 126

Martech

OCTOBER 31, 2024

” That would be your physical mailbox, of course. ” S/he wrote me a letter Of course, nobody wants to receive postcards or catalogues, let alone packages, that are irrelevant. ” It’s not just for young people, of course. Consider how things have changed. “Now it’s kind of the opposite.

Lead Ranking 133

Lead Ranking Paid Search Agency Co-Registration Marketing Automation Services 133

SendX

SEPTEMBER 25, 2024

an online course of a basket of snacks), how do you keep them interested in your brand? That builds your authority and increases the chances of you getting the customer's business vs someone who doesn't send a newsletter. The answer is through the digital newsletter.

Newsletter 355

Newsletter Examples Design Open Rate 355

Martech

AUGUST 20, 2024

On the one hand, of course Future Today loves survey results that show engagement with ads on its FAST channels. Based on Future Today’s HappyKids channel, 96% of parents say they engage with their children about the ads on the channel, while over 90% of children discuss the ads after they have appeared. Why we care.

Paid Search Agency 119

Paid Search Agency Ads Cable Verticals 119

Martech

SEPTEMBER 13, 2024

Of course, this doesn’t make it a set-and-forget option. Incorporate automated flows Automated flows are the eighth wonder of the marketing world. Not only do flows keep your customers engaged throughout their buying journey, but they do this while you’re sleeping. You still need to watch your metrics and adjust each flow accordingly.

Email Marketing 135

Email Marketing Planning Tips Paid Search Agency 135

SocialPilot

SEPTEMBER 5, 2024

Of course, you are. Are you on social media? But are you harnessing its power to promote your travel agency on social media? Maybe not—and here’s why that matters!

Advertising Agencies 108

Advertising Agencies Paid Search Agency Social Media Ad Agencies 108

Martech

OCTOBER 25, 2024

These may include: [Training Course 1]: [Brief description of the course] [Training Course 2]: [Brief description of the course] [Knowledge Base Article]: [Link to a relevant article] These resources can help you and your team troubleshoot problems more efficiently, train new users effectively, and maximize the value you get from our products.

Paid Search Agency 120

Paid Search Agency Marketing & Strategy Marketing Strategy Planning 120

Martech

OCTOBER 8, 2024

One enduring guarantor of non-alignment, of course, is the dramatically different ways sales reps and marketers are incentivized. Sales teams are unimpressed by marketing leads; marketing has little insight into what sales is doing; sales is more interested in getting a signature on the dotted line than polishing brand reputation.

B2B Marketing 144

B2B Marketing Terms and Conditions B2B Lead Gen 144

Martech

NOVEMBER 25, 2024

Access to specialized marketing courses on platforms like Coursera or LinkedIn Learning. A certificate for an extra paid day off work — if your organization doesn’t already offer unlimited PTO. Professional development support Registration for an exciting, upcoming marketing conference. A curated collection of marketing psychology books.

Paid Search Agency 117

Paid Search Agency Work Management Marketing Management Curation 117

Contently

OCTOBER 31, 2024

times as likely to finish their entire course. Naturally, a user who earns a subpar score in certain areas will want to make improvements (using HubSpot’s tips, tools, and lessons, of course!) Its data shows that users who complete a seven-day streak are 3.6 and then run the analysis again to watch their grade climb higher.

Lead Ranking 145

Lead Ranking Lead Scoring Paid Search Agency Content 145

Martech

AUGUST 7, 2024

Let’s explore three common ways the best intentions sometimes quickly go off-course. Where data-driven decision-making goes off the rails Using great data to make strategic choices seems straightforward and obvious, right? But why do many organizations hit stumbling blocks when they try to take this approach?

Marketing & Strategy 126

Marketing & Strategy Terms and Conditions Social Media Planning 126

ClickDimensions

OCTOBER 28, 2024

Of course, all platforms are not created equal, and you will find that your audience uses a particular platform more than others – LinkedIn V Facebook, for example – but hitting the right people at the right time in the right place will come with experience.

Social Media 65

Social Media Social Marketing Media Planning 65

Webbiquity

DECEMBER 3, 2024

Of course, you also likely have a range of content that you have developed in the past. Which channels work best for each type of content we are developing? How can I best encourage my audience to interact with my content? How can I make my content more shareable for each channel I want to hit?

Top of Funnel 189

Top of Funnel Planning Content Marketing Paid Search Agency 189

Martech

FEBRUARY 27, 2025

Here are three Reddit Subreddits where you can look for recommendations: r/Artificial r/ArtificialIntelligence r/ChatGPT Go to MIT or Harvard for free There are also free introductory AI courses from some of the best institutions in the world. A quick Google search will reveal courses that specialize in AI for marketers.

Marketing AI 117

Marketing AI Training Barriers Sample 117

Webbiquity

AUGUST 30, 2024

Content Distribution Tactics Leveraging Social Media Social media is, of course, a powerful channel for content distribution. Personalizing brand experiences isn’t just a strategy; it’s the key to unlocking deep, meaningful engagement with your audience. It’s not just about posting, but posting with purpose.

Paid Content 170

Paid Content Marketing AI Content Marketing Planning 170

Martech

JANUARY 10, 2025

There’s another explanation for emails that appear to use deceptive tactics, of course, and one I hinted at earlier. 2 above, it give you the impression that you’re peeking into a great deal that you’re not entitled to, so of course you’re going to jump on it, right? As we saw in No. But this strains credulity.

Copywriting 133

Copywriting CAN-SPAM Phishing Click Rate 133

SmartBrief - Marketing

FEBRUARY 5, 2025

Its evolved into a celebration of all kinds of love: self-love, friendship and, of course, romance. Of course, it ‘ s about connection and having fun, but also, well, ‘gram-worthy. Lets be real Valentines Day isnt just about roses and candle-lit dinners anymore.

Bundling 102

Bundling Brand Identity Branding Curation 102

Hubspot

AUGUST 20, 2024

Choice paralysis is what happens to our brains when, in the course of those 35,000 decisions, we’re trying to make one that has too many options to figure out the “best” one. After a course correction, the company went from losing $1.04 billion to turning a $309 million profit a year later, setting the course for decades of innovation.

Conversion 78

Conversion Examples Budget Programs B2B Sales 78

Webbiquity

NOVEMBER 25, 2024

Tailwind Tailwind’s social media and email marketing platform simplifies the entire process of marketing across Pinterest, Instagram, Facebook, and of course email. The Dates: Now through December 4th. Plan, write, design, and promote using powerful AI-based optimization tools.

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Budget Programs 195

WordAgents

JULY 10, 2025

Digital Products or Subscriptions These businesses sell non-physical items like software, courses, eBooks, or membership services. For business owners who don’t have time to enroll in social media marketing courses, WordAgents’ social media management service offers an easy way to stay on track.

Social Media 195

Social Media Media Work Management Marketing Management 195

The Point

JUNE 18, 2025

Of course, not every component here will apply equally to every company. Inspired by our new ebook, “ The Definitive Guide to Lead Nurturing ” (produced in collaboration with Pipeline360 ), we developed the following infographic drawing from our firm’s experience helping B2B companies set the standard for lead nurture effectiveness.

Lead Nurturing 144

Lead Nurturing Class Lead Ranking Lead Scoring 144

Contently

AUGUST 30, 2024

Of course, big, established brands can rely on word-of-mouth marketing—they’re already household names. Instead of highlighting the latest technology, newest features, or energy efficiency, real people talk about how the product makes their lives better. Big brands use customer storytelling because it works I know what you’re thinking.

Storytelling 131

Storytelling Paid Content Marketing Mix Word of Mouth 131