The Content Strategy Course You’ve Been Waiting For

Contently

That’s why I’m incredibly excited to announce the launch of Contently’s Content Strategy Series —an in-depth educational course to simplify content strategy and help our audience build an actionable framework for their content marketing programs.

Course 150

Video Marketing Crash Course

SEMrush

Need help getting started with video marketing? One of the hardest things for many businesses to start learning is video marketing, but it isn‘t as hard as it sounds! You can do it. We have seven quick videos that can help you begin today! SEO & Marketing 101

Course 105

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Stay The Course With Demand Generation  

Marketing Insider Group

The post Stay The Course With Demand Generation appeared first on B2B Marketing Insider. When discussing Demand Generation Strategy you should always look at all options before making a decision.

5 Essential Visuals to Make Your Elearning Course More Engaging

Marketing Insider Group

Creating an elearning course takes a ton of time and effort, but the payoff can be huge. An elearning course is an opportunity to educate your audience about a topic related to your product and to position you/your business as thought leaders in your field.

Course 176

Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

Join Candyce Edelen, CEO of PropelGrowth, to learn how over the course of 6 months, she was able to book hundreds of sales calls using LinkedIn. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.

Guide To The 9 Best Free Online SEO Courses

Marketing Insider Group

21st Century is awesome. All possible knowledge is available just from your home, no matter what you studied in college, you can learn any skill to get the job of your dreams and lead a lifestyle you always wanted. Like I did.

Course 259

Your Crash Course to Offering a Crash Course

Lead Liaison

An excellent way to convert visitors , as well as maintain relationships and grow your subscriber base, is to provide a crash course. Encourage the visitor to sign up for a crash course by piquing their interest. Why Offer a Crash Course? Designing a Crash Course for Prospects.

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

The post The Crash Course in Mobile Content Every Marketer Needs Now appeared first on Act-On Marketing Action Blog. You know how real estate people like to say, “location, location, location?” It’s time digital marketers started saying “mobile, mobile, mobile”.

Course 239

Five social media courses make one social media strategy meal

Biznology

When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that pasta isn’t a main course, it’s simply the first course.

Course 208

SMTP Service Crash Course

SendGrid

The post SMTP Service Crash Course appeared first on SendGrid.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

7 Strategies to Gamify Your Online Courses

Ontraport

Gamification can easily be applied to your online course and has actually proven to increase engagement and drive referrals — that’s why so many companies are leveraging its power. Taking an online course can be a lot like drinking from a fire hose.

A Crash Course in ABM-Powered Content Marketing

Content Marketing Institute

Continue reading → The post A Crash Course in ABM-Powered Content Marketing appeared first on Content Marketing Institute. A transformational approach like account-based marketing can be worth the extra effort for B2B companies.

A 13-step crash course in digital marketing

Biznology

It’s also the reason for Strategic Digital Marketing , a new book from Eric Greenberg and Alexander Kates ; it’s the ultimate crash course in digital marketing. Here is an (abbreviated) 13-step crash course in digital marketing.

Course 207

7 Tips for Staying the Course When Entrepreneurship Gets Tough

Hatchbuck

The post 7 Tips for Staying the Course When Entrepreneurship Gets Tough appeared first on Hatchbuck. Sure, it’s exhilarating to be your own boss and take an idea from a passion project to a real business, but sometimes, there are rough days that can weaken your resolve.

Course 107

Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

B2B Lead Generation Ideas: A Full-course Content Planning Dinner

DivvyHQ

In the following paragraphs, you’ll enjoy a full-course content planning meal paired to perfection with each phase of lead generation strategy. Understanding how to convert prospects into customers is a crucial first course in any lead generation process. Courses .

Course 101

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

You know how real estate people like to say, “location, location, location”? It’s time digital marketers started saying “mobile, mobile, mobile.”. Here’s why: There’s more traffic on the Internet from mobile devices than from desktops. And that’s been true since 2014. 56% of content consumed today is consumed on a mobile device. Over 31 million US Internet users will only go online via a mobile device in 2016.

Course 159

Crash Course in Content Gaps – And How to Fill Them

Act-On

Ever heard of “random acts of content”? It describes how some content marketers (or all of us, at one time for another) publish content willy-nilly. Random acts of content happen a lot. It’s easy to get caught up in the “Just publish more! mindset and forget about the larger strategy. When content marketing first started, many of us were particularly susceptible to this. But as we’ve gotten smarter, we’re more likely to plan things out, and have reasons behind our content creation and promotion.

Course 159

Do You Use Your Course Catalog to Recruit Students?

Fathom

If you’re like other colleges and universities, you’re recognizing that your online course catalogs can be powerful recruitment tools. Like many other schools, Utah Valley University (UVU) organized courses in their old catalog by department, not by degree or major. So we [built] the new course catalog that way.”. Today, UVU’s course catalog is managed in the CMS, which means it can be dynamically searched. Learn more about online course catalogs.

Top Content Marketing Courses and Training for Working Professionals

ClearVoice

As content marketing continues to grow in importance in today’s digital marketing landscape, more and more accredited institutions are offering in-depth courses and material that can make you a better content marketer. This renowned institution offers both free courses and a certificate track.

Collision Course; Marketing Can’t Achieve Customer Centricity On Its Own

Modern Marketing

Of course, to keep customers happy and loyal, all organisations need to figure out how they can keep up with the customer experience standards set by industry disrupters – and make the necessary internal changes to ensure it happens sooner rather than later.

Course 215

15 of the Best Social Media Marketing Courses to Take Today

Hubspot

One of my favorite things to do in my free time (besides binge reality shows Love Island and Vanderpump Rules ) is to take free marketing courses online. The best thing about online courses is that I usually don't pay a cent for them, and the ones I do pay for are worth it.

Use a Mobile-Friendly Course Catalog for Better Recruiting

Fathom

How well does your online course catalog represent your school to prospective students? As the provider of content management and digital marketing solutions for more than 700 college and university websites worldwide, OmniUpdate has worked with institutions across the country to make the move to mobile-friendly course catalogs. Below, two schools using our content management system (CMS), OU Campus™, share tips for a successful move to mobile course catalogs.

Top 20 Content Marketing Online Courses and Certifications to Enroll in 2020

Martech Advisor

Content marketing courses and certifications help marketers keep themselves updated in these areas to cater to the dynamic digital landscape and changing consumer behavior. Content Marketing Course - HubSpot. The course curriculum covers the basics of blogging and storytelling.

15 Free Social Media Training Courses and Resources

Hootsuite

Social media training courses are a great way for digital marketers to level up their skillset. That’s why we’ve rounded up the best social media marketing training courses available for free online. 15 of the best social media training courses and resources.

MarketingTracker elearning course

ScanmarQED

The course covers MarketingTracker basics to help users get started or refresh their knowledge. By the end of the course learners will be able to use the fundamental functions of MarketingTracker to create and share reports. MarketingTracker users that have a username and password for the Knowledge Base can directly access to the course.

A Crash Course in Chinese SEO: Exit Google, Enter Baidu.

SEMrush

Breaking into China’s vast online consumer market, secured behind the Great Firewall of China, may seem like an impossible undertaking.

7 Gamification Strategies to Engage Your Online Course Members

Ontraport

Leverage gamification to revamp your online courses and drive engagement. The post 7 Gamification Strategies to Engage Your Online Course Members appeared first on The ONTRAPORT Blog. Membership Sites

Want to be Trusted? Here’s a Crash Course in Brand Journalism

Content Marketing Institute

Here’s a Crash Course in Brand Journalism appeared first on Content Marketing Institute. ? If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers.

Course 107

A Crash Course in Custom Audiences for Your Social Media Ads

Buffer

Then of course Facebook, Instagram, Pinterest, and Twitter are all great for selling your products and services direct to consumers. When you want to get your message in front of the right people on social media , where do you turn? .

The 60 Best Free Online Courses For Whatever You Want to Learn

Hubspot

Of course, if you want to become an expert -- well, that takes even longer. But online business courses will provide you with the time and space you need to go deep and truly master a new skill. Below, we've gathered 60 of the best free online business courses. Marketing Courses.

What’s Being Taught in Modern Marketing College Courses?

SnapApp

If marketing teams are made up of a bunch of non-marketing majors, but there’s no shortage of marketing program degrees, what’s being taught in modern marketing courses? . A Look at College Marketing Course Options. Penn State (a diverse course offering).

20 Free Online B2B Marketing Certifications and Courses

MLT Creative

Online courses are an excellent way to do this, especially when they are free. To help you keep a sharp marketing edge, I've compiled a list of free online marketing courses and certifications that you can take advantage of right now.

Course 108

A Crash Course in Social Advertising [Free eBook]

Modern Marketing

A Crash Course in Social Advertising [Free eBook] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Chernov | Tweet this Social advertising. It wasn’t all that long ago that the terms went together like ice cream and ketchup.

Course 271

A Crash Course in Microcopy: How to Craft the Perfect Words for Social Media Captions

Buffer

Consider this a crash course in copywriting for all the little things you write on social media everyday. Of course, there can definitely be times when you opt for a more clever wording over a clear keyword. Copywriting is one of the most essential skills for a marketer to have.

The Low Down on My New Content Marketing Courses with LinkedIn Learning

Content Science Review

Look out for new content marketing courses on LinkedIn Learning, drawing on material from The Content Advantage and Content Science Academy. Article