The Content Strategy Course You’ve Been Waiting For

Contently

That’s why I’m incredibly excited to announce the launch of Contently’s Content Strategy Series —an in-depth educational course to simplify content strategy and help our audience build an actionable framework for their content marketing programs.

Course 166

Video Marketing Crash Course

SEMrush

Need help getting started with video marketing? One of the hardest things for many businesses to start learning is video marketing, but it isn‘t as hard as it sounds! You can do it. We have seven quick videos that can help you begin today! SEO & Marketing 101

Course 105

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Stay The Course With Demand Generation  

Marketing Insider Group

The post Stay The Course With Demand Generation appeared first on B2B Marketing Insider. When discussing Demand Generation Strategy you should always look at all options before making a decision.

5 Essential Visuals to Make Your Elearning Course More Engaging

Marketing Insider Group

Creating an elearning course takes a ton of time and effort, but the payoff can be huge. An elearning course is an opportunity to educate your audience about a topic related to your product and to position you/your business as thought leaders in your field.

Course 196

Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

Join Candyce Edelen, CEO of PropelGrowth, to learn how over the course of 6 months, she was able to book hundreds of sales calls using LinkedIn. Used properly, LinkedIn is the ultimate prospecting tool for B2B sales.

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

You know how real estate people like to say, “location, location, location?” It’s time digital marketers started saying “mobile, mobile, mobile”. Here’s why: There’s more traffic on the internet from mobile devices than from desktops. And that’s been true since 2014.

Course 271

Guide To The 9 Best Free Online SEO Courses

Marketing Insider Group

21st Century is awesome. All possible knowledge is available just from your home, no matter what you studied in college, you can learn any skill to get the job of your dreams and lead a lifestyle you always wanted. Like I did.

Course 253

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

The post The Crash Course in Mobile Content Every Marketer Needs Now appeared first on Act-On Marketing Action Blog. You know how real estate people like to say, “location, location, location?” It’s time digital marketers started saying “mobile, mobile, mobile”.

Course 251

Five social media courses make one social media strategy meal

Biznology

When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that pasta isn’t a main course, it’s simply the first course.

SMTP Service Crash Course

SendGrid

The post SMTP Service Crash Course appeared first on SendGrid.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

A Crash Course in ABM-Powered Content Marketing

Content Marketing Institute

Continue reading → The post A Crash Course in ABM-Powered Content Marketing appeared first on Content Marketing Institute. A transformational approach like account-based marketing can be worth the extra effort for B2B companies.

Course 112

A Marketer's Crash Course to Hyperlocal Marketing

Hubspot

A couple of weeks ago, I was planning a trip to New York. I'd never been, so I was excited to start planning and figure out my itinerary. Once my hotel room was booked, I started looking for things to do during my time.

Local Email Marketing: A Crash Course

Hubspot

You've read the stats: email marketing is an undeniably powerful marketing strategy. In fact, on average, email generates $38 for every dollar spent , which is a 3,800% return on investment. And did I mention that there are almost four billion email users worldwide? Crazy, right?

Online Marketing Courses: Always Be Learning

A Better Jones

Their course curriculum features great lessons, taught by instructors who seem to genuinely care about their students. Unfortunately my choice of courses this time around wasn’t as beneficial. Which delayed my completion of projects, and course advancement.

Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content, who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different. and your initial point of contact may be long gone! Meanwhile, the purchase somehow takes place, and Sales claims all the glory. How is a marketer supposed to make the business case for better content marketing? Join Achinta Mitra, Founder and President of Tiecas, Inc, as he explains how, despite the long, grueling buying cycle, you can prove the ROI of your content marketing. and win (or keep!) buy-in from your higher-ups.

A 13-step crash course in digital marketing

Biznology

It’s also the reason for Strategic Digital Marketing , a new book from Eric Greenberg and Alexander Kates ; it’s the ultimate crash course in digital marketing. Here is an (abbreviated) 13-step crash course in digital marketing.

Course 209

Eloqua Devops: Free Eloqua devops certification course

Eloqua Tips and Tricks

Eloqua Devops: Free Eloqua devops certification course. Eloqua Devops crash course. This course will give you an insight into a day in the life of an Eloqua developer in a Eloqua devops team. They also deal with team admin like time off, courses, things like that.

Identifying Target Accounts for ABM: A Crash-Course

Heinz Marketing

The post Identifying Target Accounts for ABM: A Crash-Course appeared first on Heinz Marketing. By Lauren Dichter , Marketing Consultant at Heinz Marketing.

7 Tips for Staying the Course When Entrepreneurship Gets Tough

Hatchbuck

The post 7 Tips for Staying the Course When Entrepreneurship Gets Tough appeared first on Hatchbuck. Sure, it’s exhilarating to be your own boss and take an idea from a passion project to a real business, but sometimes, there are rough days that can weaken your resolve.

Course 107

7 Strategies to Gamify Your Online Courses

Ontraport

Gamification can easily be applied to your online course and has actually proven to increase engagement and drive referrals — that’s why so many companies are leveraging its power. Taking an online course can be a lot like drinking from a fire hose.

Top Digital Marketing Courses and Training for Working Professionals

ClearVoice

Digital marketing courses can help keep you or your team on top of the latest strategies and technology. So we’ve curated a 2020 roundup of some of the best programs out there for all price levels, from renowned academic programs to free online courses. Individual courses.

B2B Lead Generation Ideas: A Full-course Content Planning Dinner

DivvyHQ

In the following paragraphs, you’ll enjoy a full-course content planning meal paired to perfection with each phase of lead generation strategy. Understanding how to convert prospects into customers is a crucial first course in any lead generation process. Courses .

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

You know how real estate people like to say, “location, location, location”? It’s time digital marketers started saying “mobile, mobile, mobile.”. Here’s why: There’s more traffic on the Internet from mobile devices than from desktops. And that’s been true since 2014. 56% of content consumed today is consumed on a mobile device. Over 31 million US Internet users will only go online via a mobile device in 2016.

Course 159

Crash Course in Content Gaps – And How to Fill Them

Act-On

Ever heard of “random acts of content”? It describes how some content marketers (or all of us, at one time for another) publish content willy-nilly. Random acts of content happen a lot. It’s easy to get caught up in the “Just publish more! mindset and forget about the larger strategy. When content marketing first started, many of us were particularly susceptible to this. But as we’ve gotten smarter, we’re more likely to plan things out, and have reasons behind our content creation and promotion.

Course 159

Do You Use Your Course Catalog to Recruit Students?

Fathom

If you’re like other colleges and universities, you’re recognizing that your online course catalogs can be powerful recruitment tools. Like many other schools, Utah Valley University (UVU) organized courses in their old catalog by department, not by degree or major. So we [built] the new course catalog that way.”. Today, UVU’s course catalog is managed in the CMS, which means it can be dynamically searched. Learn more about online course catalogs.

Top Content Marketing Courses and Training for Working Professionals

ClearVoice

As content marketing continues to grow in importance in today’s digital marketing landscape, more and more accredited institutions are offering in-depth courses and material that can make you a better content marketer. This renowned institution offers both free courses and a certificate track.

Collision Course; Marketing Can’t Achieve Customer Centricity On Its Own

Modern Marketing

Of course, to keep customers happy and loyal, all organisations need to figure out how they can keep up with the customer experience standards set by industry disrupters – and make the necessary internal changes to ensure it happens sooner rather than later.

Course 217

Use a Mobile-Friendly Course Catalog for Better Recruiting

Fathom

How well does your online course catalog represent your school to prospective students? As the provider of content management and digital marketing solutions for more than 700 college and university websites worldwide, OmniUpdate has worked with institutions across the country to make the move to mobile-friendly course catalogs. Below, two schools using our content management system (CMS), OU Campus™, share tips for a successful move to mobile course catalogs.

15 Free Social Media Training Courses and Resources

Hootsuite

Social media training courses are a great way for digital marketers to level up their skillset. That’s why we’ve rounded up the best social media marketing training courses available for free online. 15 of the best social media training courses and resources.

You Can Now Take Moz Academy Courses for Free

Moz

Today through May 31, you’ll be able to access the courses in Moz Academy for free. Just pick the courses you want to take part in and apply promo code “ wegotthis ” at checkout. Posted by Roger-MozBot The well-being of our community — from our customers to our readers to our team members — is of the utmost importance to us here at Moz. The ongoing situation around the spread of COVID-19 is ever-changing.

Courses & Certifications to Increase Skill Sets of your Media Team While Remote

Ledger Bennett

Now, there are a TON of free resources on the market right now including IVY league courses, online fitness classes, online resources to keep kids busy and SO much more, but we’re going to focus on resources for Digital Media personnel. Unbounce Course (always available).

Fashion Marketing Career 101: Jobs, Salary, Colleges, & Courses

Martech Advisor

To obtain a degree in fashion marketing you will need to learn the essentials of the fashion and business courses. Visual merchandising and presentation, exhibition design, design, and production management are some courses offered in most of the degrees.

15 of the Best Social Media Marketing Courses to Take Today

Hubspot

One of my favorite things to do in my free time (besides binge reality shows Love Island and Vanderpump Rules ) is to take free marketing courses online. The best thing about online courses is that I usually don't pay a cent for them, and the ones I do pay for are worth it.

MarketingTracker elearning course

ScanmarQED

The course covers MarketingTracker basics to help users get started or refresh their knowledge. By the end of the course learners will be able to use the fundamental functions of MarketingTracker to create and share reports. MarketingTracker users that have a username and password for the Knowledge Base can directly access to the course.

A Crash Course in Chinese SEO: Exit Google, Enter Baidu.

SEMrush

Breaking into China’s vast online consumer market, secured behind the Great Firewall of China, may seem like an impossible undertaking.

Want to be Trusted? Here’s a Crash Course in Brand Journalism

Content Marketing Institute

Here’s a Crash Course in Brand Journalism appeared first on Content Marketing Institute. ? If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers.

Course 113