Crash Course in Content Gaps – And How to Fill Them


Ever heard of “random acts of content”? It describes how some content marketers (or all of us, at one time for another) publish content willy-nilly. Random acts of content happen a lot. It’s easy to get caught up in the “Just publish more! mindset and forget about the larger strategy. When content marketing first started, many of us were particularly susceptible to this. But as we’ve gotten smarter, we’re more likely to plan things out, and have reasons behind our content creation and promotion.

The Crash Course in Mobile Content Every Marketer Needs Now


You know how real estate people like to say, “location, location, location”? It’s time digital marketers started saying “mobile, mobile, mobile.”. Here’s why: There’s more traffic on the Internet from mobile devices than from desktops. And that’s been true since 2014. 56% of content consumed today is consumed on a mobile device. Over 31 million US Internet users will only go online via a mobile device in 2016.

Trending Sources

Guide To The 9 Best Free Online SEO Courses

Marketing Insider Group

21st Century is awesome. All possible knowledge is available just from your home, no matter what you studied in college, you can learn any skill to get the job of your dreams and lead a lifestyle you always wanted. Like I did.

A Crash Course in Storytelling for B2B Marketers


Of course, humans have been communicating for thousands of years. It has to be a good story, of course. What does all marketing boil down to? Throw out the advertising, the creative, the offer, the sales team, and the website.

Five social media courses make one social media strategy meal


When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that pasta isn’t a main course, it’s simply the first course.

Pinterest Crash Course: Get Up and Running In One Day

Marketing Action

Hopefully, with the help of this Pinterest crash course, you just got your foot in the door. The post Pinterest Crash Course: Get Up and Running In One Day appeared first on Marketing Action Blog - Act-On. Still holding out on Pinterest? It may be time to reconsider.

20 Free Online B2B Marketing Certifications and Courses

MLT Creative

Online courses are an excellent way to do this, especially when they are free. To help you keep a sharp marketing edge, I've compiled a list of free online marketing courses and certifications that you can take advantage of right now.

A 13-step crash course in digital marketing


It’s also the reason for Strategic Digital Marketing , a new book from Eric Greenberg and Alexander Kates ; it’s the ultimate crash course in digital marketing. Here is an (abbreviated) 13-step crash course in digital marketing.

How the Voice of the Customer Can Course-Correct Your Product Roadmap

Content Standard

Luckily, we were able to course-correct and reintroduce that filter without much fallout; however, it did teach us a valuable lesson—we needed to be able to tap into customer feedback throughout all stages of the product journey. It was the day of the product release.

How to Generate More Leads With Content Marketing [Free Online Course]


This course is designed to cover the techniques required to plan, create, promote, and measure your content marketing campaigns to ensure their success. According to research , 93% of B2B marketers use content marketing, but only 42% are actually effective at it. Why such a big gap?

Do You Use Your Course Catalog to Recruit Students?


If you’re like other colleges and universities, you’re recognizing that your online course catalogs can be powerful recruitment tools. Like many other schools, Utah Valley University (UVU) organized courses in their old catalog by department, not by degree or major. So we [built] the new course catalog that way.”. Today, UVU’s course catalog is managed in the CMS, which means it can be dynamically searched. Learn more about online course catalogs.

A Crash Course in Tumblr for B2B Marketers

Marketing Action

The post A Crash Course in Tumblr for B2B Marketers appeared first on Marketing Action Blog - Act-On. I’ll admit it. I was a Tumblr lurker. I’ve been watching this social media platform for a while and recently I decided to dive in.

The Crash Course in Mobile Content Every Marketer Needs Now


The post The Crash Course in Mobile Content Every Marketer Needs Now appeared first on Act-On Marketing Action Blog. You know how real estate people like to say, “location, location, location?” It’s time digital marketers started saying “mobile, mobile, mobile”.

Features vs. Benefits: A Crash Course on Proper Messaging


We''ve all been involved in a purchasing decision that required upfront research. Sometimes we''re buying something we know a lot about, but more often than not, we are diving into some foreign territory. As a consultant, my clients often ask me, "How should I speak to my audience?"

How to Double Your Lead Flow in 30 Days [Free Email Course]


so we decided to compile an email course, Double Your Lead Flow in 30 Days , featuring top lead generation experiments from HubSpot and other industry experts. Click here to get started with our email course.

A Crash Course on Inbound Marketing for Nonprofits [Free Ebook]


A Crash Course on Inbound Marketing For Nonprofits provides an overview of how the inbound methodology helps organizations attract, connect, engage, and inspire their constituents, and runs through 8 steps to marketing greatness: What moves the needle in the digital age.

Six Ways Infographics Changed the Course of Human History


Following are six ways infographics changed the course of human history: 1. Of course no person on Earth can know if extraterrestrial intelligence will identify that raised hand as a peaceful symbol, but scientists hope the gesture is universal. Guest post by Payman Taei.

Use a Mobile-Friendly Course Catalog for Better Recruiting


How well does your online course catalog represent your school to prospective students? As the provider of content management and digital marketing solutions for more than 700 college and university websites worldwide, OmniUpdate has worked with institutions across the country to make the move to mobile-friendly course catalogs. Below, two schools using our content management system (CMS), OU Campus™, share tips for a successful move to mobile course catalogs.

Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences

Modern B2B Marketing

Free College Type Courses and/or Certifications: Marketing courses can be expensive, but they look impressive on your resume. 6 Week Course in Branding by B2B Marketing b2b marketing free marketing materials Marketing Certification marketing content marketing courses

MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing

Marketing Insider Group

But the good folks who ran the show gave us “10 Imperatives To Chart A New Course In B2B Marketing&# to help me get through this recap blog post before I collapse. For those of you who followed my live-tweeting during Marketing Profs B2B Marketing Forum , I hope it was helpful.

Modeling B2B video content on micro-learning


Micro-learning course design. But there are several interesting principles of micro-learning course design that marketing video practices seem not to follow—and are worth considering.

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Are Your Funnels on a Collision Course?


Does your business lack Sales and Marketing alignment? If so, you’re not alone—this is an age old issue. So, why is it that Sales and Marketing still operate along two different trajectories?

A Crash Course in Social Advertising [Free eBook]

Modern Marketing

A Crash Course in Social Advertising [Free eBook] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Chernov | Tweet this Social advertising. It wasn’t all that long ago that the terms went together like ice cream and ketchup.

Top 3 LinkedIn profile mistakes that professionals make


Well, fast forward about 15 years, and LinkedIn is not only still around and owned by deep-pocketed Microsoft , but its digital footprint is enormous : over 500 million users (up from around 467 million last year), 10 million active job posts, and data on 9 million businesses—from firms that provide truck graphics to those that offer agile marketing online courses , and the list goes on (and on and on).

How to build a killer content team


Of course, this is easy to type–and harder to implement. There are many training options (and price points), including online courses and customized solutions. Do you want to crank up your content success to a Spinal Tap 11?

3 blockers of outside-in marketing


These conversations usually follow a conference talk or internal course I’ve delivered, in which I promote the ideas in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing.

How do you sell when your buyers can’t buy? Mounting dysfunction in the B2B buying process


Why do customers fail to agree on a course of action? Lastly, they track exactly where their customers are on their purchase journey so they can better eliminate obstacles, and help course correct. Everyone is aware that B2B buying is complex. It involves multiple parties over long decision-making cycles. In a large enterprise, this can take months, if not years, and involve dozens of individuals in the buying circle.

4 more ways to make your email marketing more effective


Set your course. Finally, know what you want to achieve, create metrics to measure your progress toward achieving those goals, and adjust your course if necessary as you learn what is realistic and what actually adds to your bottom line. In my last article , I talked about how personalization, mobile-friendliness, social connectivity, and asking for action can make your email marketing a more effective part of your marketing toolkit.

Email 35

How to choose the best cloud-based LMS software


Speaking of HTML, you should be able to design your eLearning courses later without it, so make sure your software can be used easily and doesn’t require coding. You need to make sure that your eLearning materials and everything else related to your courses are safe and secure at all times.

Does agile marketing need to include technology?


Agile Marketing agile marketing agile marketing course ecourse experimentation marketing video courseBecause agile marketing derives from agile development, some marketers have it pigeon-holed for technical tasks only.

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Are you using your website search as customer research?


For information on all my online courses, click here. Website Search customer questions customer research customer survey E-learning ecourse keyword research keywords site search SoloSegment survey video course Web page

Optimizing Online Copy: A Crash Course in Conversion Optimization

MLT Creative

Though I am not a copy writer, I was intrigued by what I learned about writing online copy during my “Conversion Optimization” training class, hosted by Bryan Eisenberg. Based on the chief tenet of conversion optimization (make your content clear and conspicuous so your audience can find it right away), below are some salient tips on writing web copy that could benefit your B2B marketing efforts: Headlines • Try to speak in specifics rather than generalities (e.g.,

A Crash Course in Conversion Optimization: Testimonials

MLT Creative

Another lesson from my “Conversion Optimization” training that applies to B2B marketing and buying behavior is the importance of testimonials. The course’s instructor, Bryan Eisenberg , advises incorporating customer testimonials on your website in order to heighten your credibility and thus encourage prospects to stay on your site (further motivating them to buy). Belo w are some key B2B-related takeaways I wanted to pass along: Mirror.

A Crash Course in Conversion Optimization: The Four Personas

MLT Creative

Note: This is Part 4 of a series on the things I learned while taking “Conversion Optimization,” a training course on

A Crash Course in Conversion Optimization, Part II

MLT Creative

As I mentioned in my previous post, I recently completed the training course Conversion Optimization. Another key take-away from that course that applies to B2B marketing is the concept of improving your customer’s online experience.

A Crash Course in Conversion Optimization, Part III

MLT Creative

Another key take away from the training course Conversion Optimization I recently completed, that I thought was applicable for us all in B2B marketing, was “Developing Your Framework” for how you plan to improve your customer’s online experience.


A Crash Course in Conversion Optimization, Part I

MLT Creative

So when (a site that experiments with various ways to present messages in online marketing) promoted a training series on , a website specializing in internet marketing certification courses, I knew I had to sign up.

Unica Strategy Stays the Course

Customer Experience Matrix

I recently caught up with Unica Vice President Andrew Hally as part of my review of developments at the major marketing automation vendors. It’s been a good year for Unica, which will break $100 million in annual revenue for the first time. On the product front, they continue their long-time strategy of offering all the software a marketing department would need.

Internet Marketing course next month at CPCC


CPCC (Central Piedmont Community College) offers a course in Internet Marketing. Opentopic blog >> Learn the tools and strategies available to market your website and your business on the internet! This is a hands-on class, where you will customize and experience various marketing venues, online tools, and supportive software. Recommended class for business owners, Web designers/developers and marketing professionals.


Interesting Infographics: Your Crash Course On Canada’s Anti-Spam Legislation


The post Interesting Infographics: Your Crash Course On Canada’s Anti-Spam Legislation appeared first on LEADership. Hopefully you have come across information and discussions on Canada’s Anti-Spam legislation. But do you fully understand what it means and how to comply with this new law?