An excellent way to convert visitors , as well as maintain relationships and grow your subscriber base, is to provide a crash course. Encourage the visitor to sign up for a crash course by piquing their interest. Why Offer a Crash Course? Designing a Crash Course for Prospects. MORE
These conversations usually follow a conference talk or internal course I’ve delivered, in which I promote the ideas in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing. MORE
Hopefully, with the help of this Pinterest crash course, you just got your foot in the door. The post Pinterest Crash Course: Get Up and Running In One Day appeared first on Marketing Action Blog - Act-On. Still holding out on Pinterest? It may be time to reconsider. MORE
But the good folks who ran the show gave us “10 Imperatives To Chart A New Course In B2B Marketing&# to help me get through this recap blog post before I collapse. For those of you who followed my live-tweeting during Marketing Profs B2B Marketing Forum , I hope it was helpful. MORE
Free College Type Courses and/or Certifications: Marketing courses can be expensive, but they look impressive on your resume. 6 Week Course in Branding by About.com. B2B Marketing b2b marketing free marketing materials Marketing Certification marketing content marketing courses MORE
so we decided to compile an email course, Double Your Lead Flow in 30 Days , featuring top lead generation experiments from HubSpot and other industry experts. Click here to get started with our email course. MORE
As I mentioned in my previous post, I recently completed the MarketMotive.com training course Conversion Optimization. Another key take-away from that course that applies to B2B marketing is the concept of improving your customer’s online experience. MORE
In this post you will discover a 14-part crash course into applied machine learning using the Weka. The post Applied Machine Learning With Weka Mini-Course – Machine Learning Mastery appeared first on Opentopic. Machine learning is a fascinating study, but how do you actually use it on your own problems? You may be confused as to how best prepare your data for machine learning, which algorithms to use or how to choose one model over another. MORE
We need to give them a leg up and better prepare and educate them through courses and curriculums designed around social media. Whether you like it or not, social media has become a part of our daily lives. MORE
Of course, this is easy to type–and harder to implement. There are many training options (and price points), including online courses and customized solutions. Do you want to crank up your content success to a Spinal Tap 11? MORE
The practical reason, of course, is that some of your visitors are job seekers, researchers, competitors, media or just people who ended up on the wrong site. By seeing what they did on our site of course. Lead Generation Crash Course Lead Generation Crash Course Part 1 Lead Generation Crash Course Part 2Most of the web analytic tools you’ve seen probably show you some kind of a graph of visitors (think Google Analytics). You obviously can’t sell to graphs. MORE
21st Century is awesome. All possible knowledge is available just from your home, no matter what you studied in college, you can learn any skill to get the job of your dreams and lead a lifestyle you always wanted. Like I did. MORE
You know how real estate people like to say, “location, location, location?” It’s time digital marketers started saying “mobile, mobile, mobile”. Here’s why: There’s more traffic on the internet from mobile devices than from desktops. And that’s been true since 2014. MORE
This of course is the the best-case scenario. In this Crash Course on Lead Generation you will learn how you can transform your website into a lead feeding machine for your sales team. Only 2% of the people who visit your website will leave their contact information. No matter how fancy a graph you have of gazillions of visitors on your website, only a tiny fraction – often only those who filled some kind of contact form – will ever be visible to your sales team as leads. MORE
If you’re like other colleges and universities, you’re recognizing that your online course catalogs can be powerful recruitment tools. Like many other schools, Utah Valley University (UVU) organized courses in their old catalog by department, not by degree or major. So we [built] the new course catalog that way.”. Today, UVU’s course catalog is managed in the CMS, which means it can be dynamically searched. Learn more about online course catalogs. MORE
Another key take away from the MarketMotive.com training course Conversion Optimization I recently completed, that I thought was applicable for us all in B2B marketing, was “Developing Your Framework” for how you plan to improve your customer’s online experience. MORE
The post The Crash Course in Mobile Content Every Marketer Needs Now appeared first on Act-On Marketing Action Blog. You know how real estate people like to say, location, location, location? Its time digital marketers started saying mobile, mobile, mobile. MORE
A Crash Course on Inbound Marketing For Nonprofits provides an overview of how the inbound methodology helps organizations attract, connect, engage, and inspire their constituents, and runs through 8 steps to marketing greatness: What moves the needle in the digital age. MORE
Ever heard of “random acts of content”? It describes how some content marketers (or all of us, at one time for another) publish content willy-nilly. Random acts of content happen a lot. It’s easy to get caught up in the “Just publish more! mindset and forget about the larger strategy. When content marketing first started, many of us were particularly susceptible to this. But as we’ve gotten smarter, we’re more likely to plan things out, and have reasons behind our content creation and promotion. MORE
CPCC (Central Piedmont Community College) offers a course in Internet Marketing. Opentopic blog >> paulmetheney.com Learn the tools and strategies available to market your website and your business on the internet! This is a hands-on class, where you will customize and experience various marketing venues, online tools, and supportive software. Recommended class for business owners, Web designers/developers and marketing professionals. MORE
We''ve all been involved in a purchasing decision that required upfront research. Sometimes we''re buying something we know a lot about, but more often than not, we are diving into some foreign territory. As a consultant, my clients often ask me, "How should I speak to my audience?" MORE
Luckily, we were able to course-correct and reintroduce that filter without much fallout; however, it did teach us a valuable lesson—we needed to be able to tap into customer feedback throughout all stages of the product journey. It was the day of the product release. MORE
I recently caught up with Unica Vice President Andrew Hally as part of my review of developments at the major marketing automation vendors. It’s been a good year for Unica, which will break $100 million in annual revenue for the first time. On the product front, they continue their long-time strategy of offering all the software a marketing department would need. MORE
If marketing teams are made up of a bunch of non-marketing majors, but there’s no shortage of marketing program degrees, what’s being taught in modern marketing courses? . A Look at College Marketing Course Options. Penn State (a diverse course offering). MORE
This course is designed to cover the techniques required to plan, create, promote, and measure your content marketing campaigns to ensure their success. According to research , 93% of B2B marketers use content marketing, but only 42% are actually effective at it. Why such a big gap? MORE
Does your business lack Sales and Marketing alignment? If so, you’re not alone—this is an age old issue. So, why is it that Sales and Marketing still operate along two different trajectories? MORE
You should check out their website, too, of course. It doesn’t matter how you acquire your leads, but imagine every lead as an email dropping into your inbox. When you receive an email, you read it, research it and decide what to do with it. You should do something similar for every lead you get. Sometimes you’ll assign a lead to someone else in your sales team, sometimes it’s good to call them right away. MORE
The post Interesting Infographics: Your Crash Course On Canada’s Anti-Spam Legislation appeared first on LEADership. Hopefully you have come across information and discussions on Canada’s Anti-Spam legislation. But do you fully understand what it means and how to comply with this new law? MORE
Note: This is Part 4 of a series on the things I learned while taking “Conversion Optimization,” a training course on MarketMotive.com. MORE
The post Stay The Course With Demand Generation appeared first on B2B Marketing Insider. When discussing Demand Generation Strategy you should always look at all options before making a decision. MORE
How well does your online course catalog represent your school to prospective students? As the provider of content management and digital marketing solutions for more than 700 college and university websites worldwide, OmniUpdate has worked with institutions across the country to make the move to mobile-friendly course catalogs. Below, two schools using our content management system (CMS), OU Campus™, share tips for a successful move to mobile course catalogs. MORE
It’s also the reason for Strategic Digital Marketing , a new book from Eric Greenberg and Alexander Kates ; it’s the ultimate crash course in digital marketing. Here is an (abbreviated) 13-step crash course in digital marketing. MORE
You know how real estate people like to say, “location, location, location”? It’s time digital marketers started saying “mobile, mobile, mobile.”. Here’s why: There’s more traffic on the Internet from mobile devices than from desktops. And that’s been true since 2014. 56% of content consumed today is consumed on a mobile device. Over 31 million US Internet users will only go online via a mobile device in 2016. MORE
Online courses are an excellent way to do this, especially when they are free. To help you keep a sharp marketing edge, I've compiled a list of free online marketing courses and certifications that you can take advantage of right now. MORE
Micro-learning course design. But there are several interesting principles of micro-learning course design that marketing video practices seem not to follow—and are worth considering. MORE
Following are six ways infographics changed the course of human history: 1. Of course no person on Earth can know if extraterrestrial intelligence will identify that raised hand as a peaceful symbol, but scientists hope the gesture is universal. Guest post by Payman Taei. MORE
Another lesson from my “Conversion Optimization” training that applies to B2B marketing and buying behavior is the importance of testimonials. The course’s instructor, Bryan Eisenberg , advises incorporating customer testimonials on your website in order to heighten your credibility and thus encourage prospects to stay on your site (further motivating them to buy). Belo w are some key B2B-related takeaways I wanted to pass along: Mirror. MORE
Leverage gamification to revamp your online courses and drive engagement. The post 7 Gamification Strategies to Engage Your Online Course Members appeared first on The ONTRAPORT Blog. Membership Sites MORE
Agile Marketing agile marketing agile marketing course ecourse experimentation marketing video courseBecause agile marketing derives from agile development, some marketers have it pigeon-holed for technical tasks only. MORE
A Crash Course in Social Advertising [Free eBook] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Chernov | Tweet this Social advertising. It wasn’t all that long ago that the terms went together like ice cream and ketchup. MORE
The post A Crash Course in Tumblr for B2B Marketers appeared first on Marketing Action Blog - Act-On. I’ll admit it. I was a Tumblr lurker. I’ve been watching this social media platform for a while and recently I decided to dive in. MORE
Luckily, we were able to course-correct and reintroduce that filter without much fallout; however, it did teach us a valuable lesson—we needed to be able to tap into customer feedback throughout all stages of the product journey. It was the day of the product release. MORE
When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that pasta isn’t a main course, it’s simply the first course. MORE
Marketing Insider Group
MARCH 8, 2017
21st Century is awesome. All possible knowledge is available just from your home, no matter what you studied in college, you can learn any skill to get the job of your dreams and lead a lifestyle you always wanted. Like I did.
Act-On
OCTOBER 25, 2016
You know how real estate people like to say, “location, location, location?” It’s time digital marketers started saying “mobile, mobile, mobile”. Here’s why: There’s more traffic on the internet from mobile devices than from desktops. And that’s been true since 2014.
Act-On
OCTOBER 25, 2016
The post The Crash Course in Mobile Content Every Marketer Needs Now appeared first on Act-On Marketing Action Blog. You know how real estate people like to say, location, location, location? Its time digital marketers started saying mobile, mobile, mobile.
Biznology
MAY 16, 2017
When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that pasta isn’t a main course, it’s simply the first course.
Lead Liaison
MAY 19, 2016
An excellent way to convert visitors , as well as maintain relationships and grow your subscriber base, is to provide a crash course. Encourage the visitor to sign up for a crash course by piquing their interest. Why Offer a Crash Course? Designing a Crash Course for Prospects.
Act-On
DECEMBER 27, 2016
You know how real estate people like to say, “location, location, location”? It’s time digital marketers started saying “mobile, mobile, mobile.”. Here’s why: There’s more traffic on the Internet from mobile devices than from desktops. And that’s been true since 2014. 56% of content consumed today is consumed on a mobile device. Over 31 million US Internet users will only go online via a mobile device in 2016.
Act-On
DECEMBER 20, 2016
Ever heard of “random acts of content”? It describes how some content marketers (or all of us, at one time for another) publish content willy-nilly. Random acts of content happen a lot. It’s easy to get caught up in the “Just publish more! mindset and forget about the larger strategy. When content marketing first started, many of us were particularly susceptible to this. But as we’ve gotten smarter, we’re more likely to plan things out, and have reasons behind our content creation and promotion.
Biznology
NOVEMBER 11, 2013
It’s also the reason for Strategic Digital Marketing , a new book from Eric Greenberg and Alexander Kates ; it’s the ultimate crash course in digital marketing. Here is an (abbreviated) 13-step crash course in digital marketing.
SnapApp
MARCH 7, 2018
If marketing teams are made up of a bunch of non-marketing majors, but there’s no shortage of marketing program degrees, what’s being taught in modern marketing courses? . A Look at College Marketing Course Options. Penn State (a diverse course offering).
Fathom
JUNE 4, 2015
If you’re like other colleges and universities, you’re recognizing that your online course catalogs can be powerful recruitment tools. Like many other schools, Utah Valley University (UVU) organized courses in their old catalog by department, not by degree or major. So we [built] the new course catalog that way.”. Today, UVU’s course catalog is managed in the CMS, which means it can be dynamically searched. Learn more about online course catalogs.
MLT Creative
JULY 9, 2015
Online courses are an excellent way to do this, especially when they are free. To help you keep a sharp marketing edge, I've compiled a list of free online marketing courses and certifications that you can take advantage of right now.
Modern Marketing
AUGUST 15, 2011
A Crash Course in Social Advertising [Free eBook] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Chernov | Tweet this Social advertising. It wasn’t all that long ago that the terms went together like ice cream and ketchup.
Akoonu
JUNE 22, 2017
Does your business lack Sales and Marketing alignment? If so, you’re not alone—this is an age old issue. So, why is it that Sales and Marketing still operate along two different trajectories?
Fathom
JUNE 11, 2015
How well does your online course catalog represent your school to prospective students? As the provider of content management and digital marketing solutions for more than 700 college and university websites worldwide, OmniUpdate has worked with institutions across the country to make the move to mobile-friendly course catalogs. Below, two schools using our content management system (CMS), OU Campus™, share tips for a successful move to mobile course catalogs.
Hubspot
MAY 10, 2016
A Crash Course on Inbound Marketing For Nonprofits provides an overview of how the inbound methodology helps organizations attract, connect, engage, and inspire their constituents, and runs through 8 steps to marketing greatness: What moves the needle in the digital age.
Customer Experience Matrix
DECEMBER 18, 2007
I recently caught up with Unica Vice President Andrew Hally as part of my review of developments at the major marketing automation vendors. It’s been a good year for Unica, which will break $100 million in annual revenue for the first time. On the product front, they continue their long-time strategy of offering all the software a marketing department would need.
Marketing Action
JUNE 3, 2015
The post A Crash Course in Tumblr for B2B Marketers appeared first on Marketing Action Blog - Act-On. I’ll admit it. I was a Tumblr lurker. I’ve been watching this social media platform for a while and recently I decided to dive in.
Opentopic
MARCH 13, 2016
CPCC (Central Piedmont Community College) offers a course in Internet Marketing. Opentopic blog >> paulmetheney.com Learn the tools and strategies available to market your website and your business on the internet! This is a hands-on class, where you will customize and experience various marketing venues, online tools, and supportive software. Recommended class for business owners, Web designers/developers and marketing professionals.
Leadfeeder
JUNE 19, 2016
This of course is the the best-case scenario. In this Crash Course on Lead Generation you will learn how you can transform your website into a lead feeding machine for your sales team. Only 2% of the people who visit your website will leave their contact information. No matter how fancy a graph you have of gazillions of visitors on your website, only a tiny fraction – often only those who filled some kind of contact form – will ever be visible to your sales team as leads.
Opentopic
AUGUST 15, 2016
In this post you will discover a 14-part crash course into applied machine learning using the Weka. The post Applied Machine Learning With Weka Mini-Course – Machine Learning Mastery appeared first on Opentopic. Machine learning is a fascinating study, but how do you actually use it on your own problems? You may be confused as to how best prepare your data for machine learning, which algorithms to use or how to choose one model over another.
Leadfeeder
JULY 11, 2016
The practical reason, of course, is that some of your visitors are job seekers, researchers, competitors, media or just people who ended up on the wrong site. By seeing what they did on our site of course. Lead Generation Crash Course Lead Generation Crash Course Part 1 Lead Generation Crash Course Part 2Most of the web analytic tools you’ve seen probably show you some kind of a graph of visitors (think Google Analytics). You obviously can’t sell to graphs.
Hubspot
NOVEMBER 27, 2015
This course is designed to cover the techniques required to plan, create, promote, and measure your content marketing campaigns to ensure their success. According to research , 93% of B2B marketers use content marketing, but only 42% are actually effective at it. Why such a big gap?
Hubspot
FEBRUARY 21, 2014
We''ve all been involved in a purchasing decision that required upfront research. Sometimes we''re buying something we know a lot about, but more often than not, we are diving into some foreign territory. As a consultant, my clients often ask me, "How should I speak to my audience?"
Marketing Action
DECEMBER 29, 2014
Hopefully, with the help of this Pinterest crash course, you just got your foot in the door. The post Pinterest Crash Course: Get Up and Running In One Day appeared first on Marketing Action Blog - Act-On. Still holding out on Pinterest? It may be time to reconsider.
Marketing Insider Group
JUNE 17, 2011
But the good folks who ran the show gave us “10 Imperatives To Chart A New Course In B2B Marketing&# to help me get through this recap blog post before I collapse. For those of you who followed my live-tweeting during Marketing Profs B2B Marketing Forum , I hope it was helpful.
Leadfeeder
JULY 19, 2016
You should check out their website, too, of course. It doesn’t matter how you acquire your leads, but imagine every lead as an email dropping into your inbox. When you receive an email, you read it, research it and decide what to do with it. You should do something similar for every lead you get. Sometimes you’ll assign a lead to someone else in your sales team, sometimes it’s good to call them right away.
Content Standard
FEBRUARY 8, 2016
Luckily, we were able to course-correct and reintroduce that filter without much fallout; however, it did teach us a valuable lesson—we needed to be able to tap into customer feedback throughout all stages of the product journey. It was the day of the product release.
Hubspot
JANUARY 27, 2015
so we decided to compile an email course, Double Your Lead Flow in 30 Days , featuring top lead generation experiments from HubSpot and other industry experts. Click here to get started with our email course.
Modern B2B Marketing
NOVEMBER 17, 2011
Free College Type Courses and/or Certifications: Marketing courses can be expensive, but they look impressive on your resume. 6 Week Course in Branding by About.com. B2B Marketing b2b marketing free marketing materials Marketing Certification marketing content marketing courses
Hubspot
SEPTEMBER 22, 2010
We need to give them a leg up and better prepare and educate them through courses and curriculums designed around social media. Whether you like it or not, social media has become a part of our daily lives.
Content Standard
FEBRUARY 8, 2016
Luckily, we were able to course-correct and reintroduce that filter without much fallout; however, it did teach us a valuable lesson—we needed to be able to tap into customer feedback throughout all stages of the product journey. It was the day of the product release.
Biznology
JANUARY 9, 2017
Micro-learning course design. But there are several interesting principles of micro-learning course design that marketing video practices seem not to follow—and are worth considering.
Biznology
OCTOBER 12, 2015
Agile Marketing agile marketing agile marketing course ecourse experimentation marketing video courseBecause agile marketing derives from agile development, some marketers have it pigeon-holed for technical tasks only.
MLT Creative
SEPTEMBER 23, 2011
Another lesson from my “Conversion Optimization” training that applies to B2B marketing and buying behavior is the importance of testimonials. The course’s instructor, Bryan Eisenberg , advises incorporating customer testimonials on your website in order to heighten your credibility and thus encourage prospects to stay on your site (further motivating them to buy). Belo w are some key B2B-related takeaways I wanted to pass along: Mirror.
Biznology
MAY 11, 2017
These conversations usually follow a conference talk or internal course I’ve delivered, in which I promote the ideas in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing.
LEADership
JULY 4, 2014
The post Interesting Infographics: Your Crash Course On Canada’s Anti-Spam Legislation appeared first on LEADership. Hopefully you have come across information and discussions on Canada’s Anti-Spam legislation. But do you fully understand what it means and how to comply with this new law?
Biznology
MARCH 31, 2017
Of course, this is easy to type–and harder to implement. There are many training options (and price points), including online courses and customized solutions. Do you want to crank up your content success to a Spinal Tap 11?
MLT Creative
AUGUST 22, 2011
Note: This is Part 4 of a series on the things I learned while taking “Conversion Optimization,” a training course on MarketMotive.com.
MLT Creative
AUGUST 10, 2011
As I mentioned in my previous post, I recently completed the MarketMotive.com training course Conversion Optimization. Another key take-away from that course that applies to B2B marketing is the concept of improving your customer’s online experience.
MLT Creative
AUGUST 11, 2011
Another key take away from the MarketMotive.com training course Conversion Optimization I recently completed, that I thought was applicable for us all in B2B marketing, was “Developing Your Framework” for how you plan to improve your customer’s online experience.
INDUSTRY INSIGHTS YOUR PEERS ARE READING
67 
Let's personalize your content