5 Essential Visuals to Make Your Elearning Course More Engaging

Marketing Insider Group

Creating an elearning course takes a ton of time and effort, but the payoff can be huge. An elearning course is an opportunity to educate your audience about a topic related to your product and to position you/your business as thought leaders in your field.

Course 156

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

You know how real estate people like to say, “location, location, location?” It’s time digital marketers started saying “mobile, mobile, mobile”. Here’s why: There’s more traffic on the internet from mobile devices than from desktops. And that’s been true since 2014.

Course 271

Stay The Course With Demand Generation  

Marketing Insider Group

The post Stay The Course With Demand Generation appeared first on B2B Marketing Insider. When discussing Demand Generation Strategy you should always look at all options before making a decision.

Course 238

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

The post The Crash Course in Mobile Content Every Marketer Needs Now appeared first on Act-On Marketing Action Blog. You know how real estate people like to say, “location, location, location?” It’s time digital marketers started saying “mobile, mobile, mobile”.

Course 252

The Sales Enablement Handbook

There are, of course, plenty of other variables. The Sales Enablement. Handbook WWW.MARKETJOY.COM Contact: +1 484-302-0110. hello@marketjoy.com www.marketjoy.com | +1 484-302-0110 Sales Enablement is Not Sales Operations What is Sales Operations In the sphere of sales, it helps to get.

Your Crash Course to Offering a Crash Course

Lead Liaison

An excellent way to convert visitors , as well as maintain relationships and grow your subscriber base, is to provide a crash course. Encourage the visitor to sign up for a crash course by piquing their interest. Why Offer a Crash Course? Designing a Crash Course for Prospects.

Five social media courses make one social media strategy meal

Biznology

When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that pasta isn’t a main course, it’s simply the first course.

Course 207

Guide To The 9 Best Free Online SEO Courses

Marketing Insider Group

21st Century is awesome. All possible knowledge is available just from your home, no matter what you studied in college, you can learn any skill to get the job of your dreams and lead a lifestyle you always wanted. Like I did.

Course 212

Collision Course; Marketing Can’t Achieve Customer Centricity On Its Own

Modern Marketing

Of course, to keep customers happy and loyal, all organisations need to figure out how they can keep up with the customer experience standards set by industry disrupters – and make the necessary internal changes to ensure it happens sooner rather than later.

Course 190

A 13-step crash course in digital marketing

Biznology

It’s also the reason for Strategic Digital Marketing , a new book from Eric Greenberg and Alexander Kates ; it’s the ultimate crash course in digital marketing. Here is an (abbreviated) 13-step crash course in digital marketing.

Course 201

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

You know how real estate people like to say, “location, location, location”? It’s time digital marketers started saying “mobile, mobile, mobile.”. Here’s why: There’s more traffic on the Internet from mobile devices than from desktops. And that’s been true since 2014. 56% of content consumed today is consumed on a mobile device. Over 31 million US Internet users will only go online via a mobile device in 2016.

Course 159

Crash Course in Content Gaps – And How to Fill Them

Act-On

Ever heard of “random acts of content”? It describes how some content marketers (or all of us, at one time for another) publish content willy-nilly. Random acts of content happen a lot. It’s easy to get caught up in the “Just publish more! mindset and forget about the larger strategy. When content marketing first started, many of us were particularly susceptible to this. But as we’ve gotten smarter, we’re more likely to plan things out, and have reasons behind our content creation and promotion.

Course 159

Do You Use Your Course Catalog to Recruit Students?

Fathom

If you’re like other colleges and universities, you’re recognizing that your online course catalogs can be powerful recruitment tools. Like many other schools, Utah Valley University (UVU) organized courses in their old catalog by department, not by degree or major. So we [built] the new course catalog that way.”. Today, UVU’s course catalog is managed in the CMS, which means it can be dynamically searched. Learn more about online course catalogs.

Top Content Marketing Courses and Training for Working Professionals

ClearVoice

As content marketing continues to grow in importance in today’s digital marketing landscape, more and more accredited institutions are offering in-depth courses and material that can make you a better content marketer. This renowned institution offers both free courses and a certificate track.

7 Gamification Strategies to Engage Your Online Course Members

Ontraport

Leverage gamification to revamp your online courses and drive engagement. The post 7 Gamification Strategies to Engage Your Online Course Members appeared first on The ONTRAPORT Blog. Membership Sites

Guest Post and SEO Digital Marketing Training: Your Course Review Benefits

Altitude Branding

In this article, benefits regarding a guest post and SEO digital marketing training course will be discussed. By joining this type of training course, you’ll be able to make use of more effective guest posting. This course will train you on how to achieve just that and more.

Use a Mobile-Friendly Course Catalog for Better Recruiting

Fathom

How well does your online course catalog represent your school to prospective students? As the provider of content management and digital marketing solutions for more than 700 college and university websites worldwide, OmniUpdate has worked with institutions across the country to make the move to mobile-friendly course catalogs. Below, two schools using our content management system (CMS), OU Campus™, share tips for a successful move to mobile course catalogs.

A Crash Course in Chinese SEO: Exit Google, Enter Baidu.

SEMrush

Breaking into China’s vast online consumer market, secured behind the Great Firewall of China, may seem like an impossible undertaking.

What’s Being Taught in Modern Marketing College Courses?

SnapApp

If marketing teams are made up of a bunch of non-marketing majors, but there’s no shortage of marketing program degrees, what’s being taught in modern marketing courses? . A Look at College Marketing Course Options. Penn State (a diverse course offering).

20 Free Online B2B Marketing Certifications and Courses

MLT Creative

Online courses are an excellent way to do this, especially when they are free. To help you keep a sharp marketing edge, I've compiled a list of free online marketing courses and certifications that you can take advantage of right now.

Course 108

Are Your Funnels on a Collision Course?

Akoonu

Does your business lack Sales and Marketing alignment? If so, you’re not alone—this is an age old issue. So, why is it that Sales and Marketing still operate along two different trajectories?

A Crash Course in Social Advertising [Free eBook]

Modern Marketing

A Crash Course in Social Advertising [Free eBook] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Chernov | Tweet this Social advertising. It wasn’t all that long ago that the terms went together like ice cream and ketchup.

Course 246

A Crash Course in Tumblr for B2B Marketers

Marketing Action

The post A Crash Course in Tumblr for B2B Marketers appeared first on Marketing Action Blog - Act-On. I’ll admit it. I was a Tumblr lurker. I’ve been watching this social media platform for a while and recently I decided to dive in.

Course 101

What I Learned from my Blockchain and Bitcoin Crash-Course

Walker Sands

Public Relations Bitcoin Blockchain Fintech

Crash Course on Lead Generation

Leadfeeder

This of course is the the best-case scenario. In this Crash Course on Lead Generation you will learn how you can transform your website into a lead feeding machine for your sales team. Only 2% of the people who visit your website will leave their contact information. No matter how fancy a graph you have of gazillions of visitors on your website, only a tiny fraction – often only those who filled some kind of contact form – will ever be visible to your sales team as leads.

Crash Course on Lead Generation Part II

Leadfeeder

The practical reason, of course, is that some of your visitors are job seekers, researchers, competitors, media or just people who ended up on the wrong site. By seeing what they did on our site of course. Lead Generation Crash Course Lead Generation Crash Course Part 1 Lead Generation Crash Course Part 2Most of the web analytic tools you’ve seen probably show you some kind of a graph of visitors (think Google Analytics). You obviously can’t sell to graphs.

Unica Strategy Stays the Course

Customer Experience Matrix

I recently caught up with Unica Vice President Andrew Hally as part of my review of developments at the major marketing automation vendors. It’s been a good year for Unica, which will break $100 million in annual revenue for the first time. On the product front, they continue their long-time strategy of offering all the software a marketing department would need.

Course 120

Pinterest Crash Course: Get Up and Running In One Day

Marketing Action

Hopefully, with the help of this Pinterest crash course, you just got your foot in the door. The post Pinterest Crash Course: Get Up and Running In One Day appeared first on Marketing Action Blog - Act-On. Still holding out on Pinterest? It may be time to reconsider.

Crash Course on Lead Generation Part III

Leadfeeder

You should check out their website, too, of course. It doesn’t matter how you acquire your leads, but imagine every lead as an email dropping into your inbox. When you receive an email, you read it, research it and decide what to do with it. You should do something similar for every lead you get. Sometimes you’ll assign a lead to someone else in your sales team, sometimes it’s good to call them right away.

MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing

Marketing Insider Group

But the good folks who ran the show gave us “10 Imperatives To Chart A New Course In B2B Marketing&# to help me get through this recap blog post before I collapse. For those of you who followed my live-tweeting during Marketing Profs B2B Marketing Forum , I hope it was helpful.

Course 179

Features vs. Benefits: A Crash Course on Proper Messaging

Hubspot

We''ve all been involved in a purchasing decision that required upfront research. Sometimes we''re buying something we know a lot about, but more often than not, we are diving into some foreign territory. As a consultant, my clients often ask me, "How should I speak to my audience?"

Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences

Modern B2B Marketing

Free College Type Courses and/or Certifications: Marketing courses can be expensive, but they look impressive on your resume. 6 Week Course in Branding by About.com. B2B Marketing b2b marketing free marketing materials Marketing Certification marketing content marketing courses

A Crash Course on Inbound Marketing for Nonprofits [Free Ebook]

Hubspot

A Crash Course on Inbound Marketing For Nonprofits provides an overview of how the inbound methodology helps organizations attract, connect, engage, and inspire their constituents, and runs through 8 steps to marketing greatness: What moves the needle in the digital age.

Does agile marketing need to include technology?

Biznology

Agile Marketing agile marketing agile marketing course ecourse experimentation marketing video courseBecause agile marketing derives from agile development, some marketers have it pigeon-holed for technical tasks only.

Course 181

A Crash Course in Conversion Optimization: Testimonials

MLT Creative

Another lesson from my “Conversion Optimization” training that applies to B2B marketing and buying behavior is the importance of testimonials. The course’s instructor, Bryan Eisenberg , advises incorporating customer testimonials on your website in order to heighten your credibility and thus encourage prospects to stay on your site (further motivating them to buy). Belo w are some key B2B-related takeaways I wanted to pass along: Mirror.

Hiring a marketing agency? Here’s how to set the right course.

Marsden Marketing

My friend Greg once lost his grip on a golf club during a hack at a practice ball. The golf club flew over a two-story house and crashed through the back windshield of a used Mercedes owned by the next-door neighbor. It was a beautiful disaster by all accounts – one that started with the best of intentions. Just like Greg, you’ll have the best of intentions when beginning the new year with a new marketing agency – and so will the agency team. It’s a time full of opportunity, and it’s exciting.

How the Voice of the Customer Can Course-Correct Your Product Roadmap

Content Standard

Luckily, we were able to course-correct and reintroduce that filter without much fallout; however, it did teach us a valuable lesson—we needed to be able to tap into customer feedback throughout all stages of the product journey. It was the day of the product release.

How to Double Your Lead Flow in 30 Days [Free Email Course]

Hubspot

so we decided to compile an email course, Double Your Lead Flow in 30 Days , featuring top lead generation experiments from HubSpot and other industry experts. Click here to get started with our email course.

A Crash Course in Conversion Optimization, Part II

MLT Creative

As I mentioned in my previous post, I recently completed the MarketMotive.com training course Conversion Optimization. Another key take-away from that course that applies to B2B marketing is the concept of improving your customer’s online experience.

A Crash Course in Conversion Optimization, Part III

MLT Creative

Another key take away from the MarketMotive.com training course Conversion Optimization I recently completed, that I thought was applicable for us all in B2B marketing, was “Developing Your Framework” for how you plan to improve your customer’s online experience.

A Crash Course in Conversion Optimization: The Four Personas

MLT Creative

Note: This is Part 4 of a series on the things I learned while taking “Conversion Optimization,” a training course on MarketMotive.com.

A Crash Course in Conversion Optimization, Part I

MLT Creative

So when WhichTestWon.com (a site that experiments with various ways to present messages in online marketing) promoted a training series on MarketMotive.com , a website specializing in internet marketing certification courses, I knew I had to sign up.

The Four Personas: A Crash Course in Conversion Optimization

MLT Creative

Another lesson from my “Conversion Optimization” training that applies to B2B marketing and buying behavior is called “the Four Personas.”