Guide To The 9 Best Free Online SEO Courses

Marketing Insider Group

21st Century is awesome. All possible knowledge is available just from your home, no matter what you studied in college, you can learn any skill to get the job of your dreams and lead a lifestyle you always wanted. Like I did.

Five social media courses make one social media strategy meal

Biznology

When I was young and naïve pasta was called spaghetti, and it was the main course of dinner at home. Then I took my mom to Genoa on holiday and quickly discovered that pasta isn’t a main course, it’s simply the first course.

Trending Sources

Crash Course in Content Gaps – And How to Fill Them

Act-On

Ever heard of “random acts of content”? It describes how some content marketers (or all of us, at one time for another) publish content willy-nilly. Random acts of content happen a lot. It’s easy to get caught up in the “Just publish more! mindset and forget about the larger strategy. When content marketing first started, many of us were particularly susceptible to this. But as we’ve gotten smarter, we’re more likely to plan things out, and have reasons behind our content creation and promotion.

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

You know how real estate people like to say, “location, location, location”? It’s time digital marketers started saying “mobile, mobile, mobile.”. Here’s why: There’s more traffic on the Internet from mobile devices than from desktops. And that’s been true since 2014. 56% of content consumed today is consumed on a mobile device. Over 31 million US Internet users will only go online via a mobile device in 2016.

Stay The Course With Demand Generation  

Marketing Insider Group

The post Stay The Course With Demand Generation appeared first on B2B Marketing Insider. When discussing Demand Generation Strategy you should always look at all options before making a decision.

A 13-step crash course in digital marketing

Biznology

It’s also the reason for Strategic Digital Marketing , a new book from Eric Greenberg and Alexander Kates ; it’s the ultimate crash course in digital marketing. Here is an (abbreviated) 13-step crash course in digital marketing.

How the Voice of the Customer Can Course-Correct Your Product Roadmap

Content Standard

Luckily, we were able to course-correct and reintroduce that filter without much fallout; however, it did teach us a valuable lesson—we needed to be able to tap into customer feedback throughout all stages of the product journey. It was the day of the product release.

How to Generate More Leads With Content Marketing [Free Online Course]

Hubspot

This course is designed to cover the techniques required to plan, create, promote, and measure your content marketing campaigns to ensure their success. According to research , 93% of B2B marketers use content marketing, but only 42% are actually effective at it. Why such a big gap?

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

You know how real estate people like to say, “location, location, location?” It’s time digital marketers started saying “mobile, mobile, mobile”. Here’s why: There’s more traffic on the internet from mobile devices than from desktops. And that’s been true since 2014.

Do You Use Your Course Catalog to Recruit Students?

Fathom

If you’re like other colleges and universities, you’re recognizing that your online course catalogs can be powerful recruitment tools. Like many other schools, Utah Valley University (UVU) organized courses in their old catalog by department, not by degree or major. So we [built] the new course catalog that way.”. Today, UVU’s course catalog is managed in the CMS, which means it can be dynamically searched. Learn more about online course catalogs.

Pinterest Crash Course: Get Up and Running In One Day

Marketing Action

Hopefully, with the help of this Pinterest crash course, you just got your foot in the door. The post Pinterest Crash Course: Get Up and Running In One Day appeared first on Marketing Action Blog - Act-On. Still holding out on Pinterest? It may be time to reconsider.

Features vs. Benefits: A Crash Course on Proper Messaging

Hubspot

We''ve all been involved in a purchasing decision that required upfront research. Sometimes we''re buying something we know a lot about, but more often than not, we are diving into some foreign territory. As a consultant, my clients often ask me, "How should I speak to my audience?"

How to Double Your Lead Flow in 30 Days [Free Email Course]

Hubspot

so we decided to compile an email course, Double Your Lead Flow in 30 Days , featuring top lead generation experiments from HubSpot and other industry experts. Click here to get started with our email course.

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

The post The Crash Course in Mobile Content Every Marketer Needs Now appeared first on Act-On Marketing Action Blog. You know how real estate people like to say, “location, location, location?” It’s time digital marketers started saying “mobile, mobile, mobile”.

A Crash Course in Tumblr for B2B Marketers

Marketing Action

The post A Crash Course in Tumblr for B2B Marketers appeared first on Marketing Action Blog - Act-On. I’ll admit it. I was a Tumblr lurker. I’ve been watching this social media platform for a while and recently I decided to dive in.

A Crash Course on Inbound Marketing for Nonprofits [Free Ebook]

Hubspot

A Crash Course on Inbound Marketing For Nonprofits provides an overview of how the inbound methodology helps organizations attract, connect, engage, and inspire their constituents, and runs through 8 steps to marketing greatness: What moves the needle in the digital age.

Use a Mobile-Friendly Course Catalog for Better Recruiting

Fathom

How well does your online course catalog represent your school to prospective students? As the provider of content management and digital marketing solutions for more than 700 college and university websites worldwide, OmniUpdate has worked with institutions across the country to make the move to mobile-friendly course catalogs. Below, two schools using our content management system (CMS), OU Campus™, share tips for a successful move to mobile course catalogs.

Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences

Modern B2B Marketing

Free College Type Courses and/or Certifications: Marketing courses can be expensive, but they look impressive on your resume. 6 Week Course in Branding by About.com. B2B Marketing b2b marketing free marketing materials Marketing Certification marketing content marketing courses

Modeling B2B video content on micro-learning

Biznology

Micro-learning course design. But there are several interesting principles of micro-learning course design that marketing video practices seem not to follow—and are worth considering.

Video 78

MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing

Marketing Insider Group

But the good folks who ran the show gave us “10 Imperatives To Chart A New Course In B2B Marketing&# to help me get through this recap blog post before I collapse. For those of you who followed my live-tweeting during Marketing Profs B2B Marketing Forum , I hope it was helpful.

Are Your Funnels on a Collision Course?

Akoonu

Does your business lack Sales and Marketing alignment? If so, you’re not alone—this is an age old issue. So, why is it that Sales and Marketing still operate along two different trajectories?

Six Ways Infographics Changed the Course of Human History

Webbiquity

Following are six ways infographics changed the course of human history: 1. Of course no person on Earth can know if extraterrestrial intelligence will identify that raised hand as a peaceful symbol, but scientists hope the gesture is universal. Guest post by Payman Taei.

A Crash Course in Social Advertising [Free eBook]

Modern Marketing

A Crash Course in Social Advertising [Free eBook] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Chernov | Tweet this Social advertising. It wasn’t all that long ago that the terms went together like ice cream and ketchup.

How to build a killer content team

Biznology

Of course, this is easy to type–and harder to implement. There are many training options (and price points), including online courses and customized solutions. Do you want to crank up your content success to a Spinal Tap 11?

3 blockers of outside-in marketing

Biznology

These conversations usually follow a conference talk or internal course I’ve delivered, in which I promote the ideas in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing.

How to choose the best cloud-based LMS software

Biznology

Speaking of HTML, you should be able to design your eLearning courses later without it, so make sure your software can be used easily and doesn’t require coding. You need to make sure that your eLearning materials and everything else related to your courses are safe and secure at all times.

Does agile marketing need to include technology?

Biznology

Agile Marketing agile marketing agile marketing course ecourse experimentation marketing video courseBecause agile marketing derives from agile development, some marketers have it pigeon-holed for technical tasks only.

Are you using your website search as customer research?

Biznology

For information on all my online courses, click here. Website Search customer questions customer research customer survey E-learning ecourse keyword research keywords site search SoloSegment survey video course Web page

Optimizing Online Copy: A Crash Course in Conversion Optimization

MLT Creative

Though I am not a copy writer, I was intrigued by what I learned about writing online copy during my “Conversion Optimization” training class, hosted by Bryan Eisenberg. Based on the chief tenet of conversion optimization (make your content clear and conspicuous so your audience can find it right away), below are some salient tips on writing web copy that could benefit your B2B marketing efforts: Headlines • Try to speak in specifics rather than generalities (e.g.,

A Crash Course in Conversion Optimization: Testimonials

MLT Creative

Another lesson from my “Conversion Optimization” training that applies to B2B marketing and buying behavior is the importance of testimonials. The course’s instructor, Bryan Eisenberg , advises incorporating customer testimonials on your website in order to heighten your credibility and thus encourage prospects to stay on your site (further motivating them to buy). Belo w are some key B2B-related takeaways I wanted to pass along: Mirror.

A Crash Course in Conversion Optimization: The Four Personas

MLT Creative

Note: This is Part 4 of a series on the things I learned while taking “Conversion Optimization,” a training course on MarketMotive.com.

A Crash Course in Conversion Optimization, Part II

MLT Creative

As I mentioned in my previous post, I recently completed the MarketMotive.com training course Conversion Optimization. Another key take-away from that course that applies to B2B marketing is the concept of improving your customer’s online experience.

A Crash Course in Conversion Optimization, Part III

MLT Creative

Another key take away from the MarketMotive.com training course Conversion Optimization I recently completed, that I thought was applicable for us all in B2B marketing, was “Developing Your Framework” for how you plan to improve your customer’s online experience.

PPC 4

A Crash Course in Conversion Optimization, Part I

MLT Creative

So when WhichTestWon.com (a site that experiments with various ways to present messages in online marketing) promoted a training series on MarketMotive.com , a website specializing in internet marketing certification courses, I knew I had to sign up.

Motivate Your Team to Sales Success

Sales Intelligence View

As some companies strive to clear out their cash buckets and others fight to fill theirs, sales representatives can find themselves in an overwhelming obstacle course of sales quotas, deadlines, and hard to reach prospects.

Internet Marketing course next month at CPCC

Opentopic

CPCC (Central Piedmont Community College) offers a course in Internet Marketing. Opentopic blog >> paulmetheney.com Learn the tools and strategies available to market your website and your business on the internet! This is a hands-on class, where you will customize and experience various marketing venues, online tools, and supportive software. Recommended class for business owners, Web designers/developers and marketing professionals.

Unica Strategy Stays the Course

Customer Experience Matrix

I recently caught up with Unica Vice President Andrew Hally as part of my review of developments at the major marketing automation vendors. It’s been a good year for Unica, which will break $100 million in annual revenue for the first time. On the product front, they continue their long-time strategy of offering all the software a marketing department would need.

Crash Course on Lead Generation

Leadfeeder

This of course is the the best-case scenario. In this Crash Course on Lead Generation you will learn how you can transform your website into a lead feeding machine for your sales team. Only 2% of the people who visit your website will leave their contact information. No matter how fancy a graph you have of gazillions of visitors on your website, only a tiny fraction – often only those who filled some kind of contact form – will ever be visible to your sales team as leads.

Interesting Infographics: Your Crash Course On Canada’s Anti-Spam Legislation

LEADership

The post Interesting Infographics: Your Crash Course On Canada’s Anti-Spam Legislation appeared first on LEADership. Hopefully you have come across information and discussions on Canada’s Anti-Spam legislation. But do you fully understand what it means and how to comply with this new law?

Applied Machine Learning With Weka Mini-Course – Machine Learning Mastery

Opentopic

In this post you will discover a 14-part crash course into applied machine learning using the Weka. The post Applied Machine Learning With Weka Mini-Course – Machine Learning Mastery appeared first on Opentopic. Machine learning is a fascinating study, but how do you actually use it on your own problems? You may be confused as to how best prepare your data for machine learning, which algorithms to use or how to choose one model over another.