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A course correction for influence marketing measurement

grow - Practical Marketing Solutions

Of course the same thing is happening on Periscope, YouTube and blogs. ” The post A course correction for influence marketing measurement appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Guide To The 9 Best Free Online SEO Courses

B2B Marketing Insider

21st Century is awesome. All possible knowledge is available just from your home, no matter what you studied in college, you can learn any skill to get the job of your dreams and lead a lifestyle you always wanted. Like I did.

Crash Course in Content Gaps – And How to Fill Them

Act-On

Ever heard of “random acts of content”? It describes how some content marketers (or all of us, at one time for another) publish content willy-nilly. Random acts of content happen a lot. It’s easy to get caught up in the “Just publish more! mindset and forget about the larger strategy. When content marketing first started, many of us were particularly susceptible to this. But as we’ve gotten smarter, we’re more likely to plan things out, and have reasons behind our content creation and promotion.

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

You know how real estate people like to say, “location, location, location”? It’s time digital marketers started saying “mobile, mobile, mobile.”. Here’s why: There’s more traffic on the Internet from mobile devices than from desktops. And that’s been true since 2014. 56% of content consumed today is consumed on a mobile device. Over 31 million US Internet users will only go online via a mobile device in 2016.

B2B Marketing Trends for 2016

challenge of course, is in finding the solutions that make the most sense for. Of course, every business needs to generate profits; but. B2B Marketing.

Your Crash Course to Offering a Crash Course

Lead Liaison

An excellent way to convert visitors , as well as maintain relationships and grow your subscriber base, is to provide a crash course. Encourage the visitor to sign up for a crash course by piquing their interest. Why Offer a Crash Course? Designing a Crash Course for Prospects.

20 Free Online B2B Marketing Certifications and Courses

MLT Creative

Online courses are an excellent way to do this, especially when they are free. To help you keep a sharp marketing edge, I've compiled a list of free online marketing courses and certifications that you can take advantage of right now.

A 13-step crash course in digital marketing

Biznology

It’s also the reason for Strategic Digital Marketing , a new book from Eric Greenberg and Alexander Kates ; it’s the ultimate crash course in digital marketing. Here is an (abbreviated) 13-step crash course in digital marketing.

How the Voice of the Customer Can Course-Correct Your Product Roadmap

Content Standard

Luckily, we were able to course-correct and reintroduce that filter without much fallout; however, it did teach us a valuable lesson—we needed to be able to tap into customer feedback throughout all stages of the product journey. It was the day of the product release.

B2B Marketing Trends for 2016

challenge of course, is in finding the solutions that make the most sense for. Of course, every business needs to generate profits; but. B2B Marketing.

A Report Card for Massive Open Online Courses (MOOC)

grow - Practical Marketing Solutions

Massive Open Online Courses, or MOOCs , have been hotly debated by the media in recent years. Although many are free and promise to bring an Ivy League education to the masses, these open-source college courses often suffer from massive dropout rates and organizational problems.

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

You know how real estate people like to say, “location, location, location?” It’s time digital marketers started saying “mobile, mobile, mobile”. Here’s why: There’s more traffic on the internet from mobile devices than from desktops. And that’s been true since 2014.

How to Generate More Leads With Content Marketing [Free Online Course]

Hubspot

This course is designed to cover the techniques required to plan, create, promote, and measure your content marketing campaigns to ensure their success. According to research , 93% of B2B marketers use content marketing, but only 42% are actually effective at it. Why such a big gap?

Do You Use Your Course Catalog to Recruit Students?

Fathom

If you’re like other colleges and universities, you’re recognizing that your online course catalogs can be powerful recruitment tools. Like many other schools, Utah Valley University (UVU) organized courses in their old catalog by department, not by degree or major. So we [built] the new course catalog that way.”. Today, UVU’s course catalog is managed in the CMS, which means it can be dynamically searched. Learn more about online course catalogs.

B2B Marketing Trends for 2016

challenge of course, is in finding the solutions that make the most sense for. Of course, every business needs to generate profits; but. B2B Marketing.

Pinterest Crash Course: Get Up and Running In One Day

Marketing Action

Hopefully, with the help of this Pinterest crash course, you just got your foot in the door. The post Pinterest Crash Course: Get Up and Running In One Day appeared first on Marketing Action Blog - Act-On. Still holding out on Pinterest? It may be time to reconsider.

Features vs. Benefits: A Crash Course on Proper Messaging

Hubspot

We''ve all been involved in a purchasing decision that required upfront research. Sometimes we''re buying something we know a lot about, but more often than not, we are diving into some foreign territory. As a consultant, my clients often ask me, "How should I speak to my audience?"

A Crash Course on Inbound Marketing for Nonprofits [Free Ebook]

Hubspot

A Crash Course on Inbound Marketing For Nonprofits provides an overview of how the inbound methodology helps organizations attract, connect, engage, and inspire their constituents, and runs through 8 steps to marketing greatness: What moves the needle in the digital age.

The Crash Course in Mobile Content Every Marketer Needs Now

Act-On

The post The Crash Course in Mobile Content Every Marketer Needs Now appeared first on Act-On Marketing Action Blog. You know how real estate people like to say, “location, location, location?” It’s time digital marketers started saying “mobile, mobile, mobile”.

How to Double Your Lead Flow in 30 Days [Free Email Course]

Hubspot

so we decided to compile an email course, Double Your Lead Flow in 30 Days , featuring top lead generation experiments from HubSpot and other industry experts. Click here to get started with our email course.

A Crash Course in Tumblr for B2B Marketers

Marketing Action

The post A Crash Course in Tumblr for B2B Marketers appeared first on Marketing Action Blog - Act-On. I’ll admit it. I was a Tumblr lurker. I’ve been watching this social media platform for a while and recently I decided to dive in.

Modeling B2B video content on micro-learning

Biznology

Micro-learning course design. But there are several interesting principles of micro-learning course design that marketing video practices seem not to follow—and are worth considering.

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Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences

Modern B2B Marketing

Free College Type Courses and/or Certifications: Marketing courses can be expensive, but they look impressive on your resume. 6 Week Course in Branding by About.com. B2B Marketing b2b marketing free marketing materials Marketing Certification marketing content marketing courses

Use a Mobile-Friendly Course Catalog for Better Recruiting

Fathom

How well does your online course catalog represent your school to prospective students? As the provider of content management and digital marketing solutions for more than 700 college and university websites worldwide, OmniUpdate has worked with institutions across the country to make the move to mobile-friendly course catalogs. Below, two schools using our content management system (CMS), OU Campus™, share tips for a successful move to mobile course catalogs.

MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing

B2B Marketing Insider

But the good folks who ran the show gave us “10 Imperatives To Chart A New Course In B2B Marketing&# to help me get through this recap blog post before I collapse. For those of you who followed my live-tweeting during Marketing Profs B2B Marketing Forum , I hope it was helpful.

How to build a killer content team

Biznology

Of course, this is easy to type–and harder to implement. There are many training options (and price points), including online courses and customized solutions. Do you want to crank up your content success to a Spinal Tap 11?

The Story Behind Our #SocialEmployee Course on Lynda.com #Education

Blue Focus Marketing

Rider professor teaches course on Lynda.com. Mark Burgess and wife and business partner Cheryl based the course on their book ‘The Social Employee’. The Lynda course grew out of a meeting they had with LinkedIn executives in New York.

A Crash Course in Social Advertising [Free eBook]

It's All About Revenue

A Crash Course in Social Advertising [Free eBook] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Joe Chernov | Tweet this Social advertising. It wasn’t all that long ago that the terms went together like ice cream and ketchup.

Social Media Online Courses – Where are They?

WindMill Networking

Where can professionals go, then, to take online courses in social media? Unfortunately, further research on the subject proved that there are very few options out there for professionals who want a degree or certification in social media marketing through online courses.

How to choose the best cloud-based LMS software

Biznology

Speaking of HTML, you should be able to design your eLearning courses later without it, so make sure your software can be used easily and doesn’t require coding. You need to make sure that your eLearning materials and everything else related to your courses are safe and secure at all times.

Does agile marketing need to include technology?

Biznology

Agile Marketing agile marketing agile marketing course ecourse experimentation marketing video courseBecause agile marketing derives from agile development, some marketers have it pigeon-holed for technical tasks only.

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Six Ways Infographics Changed the Course of Human History

Webbiquity

Following are six ways infographics changed the course of human history: 1. Of course no person on Earth can know if extraterrestrial intelligence will identify that raised hand as a peaceful symbol, but scientists hope the gesture is universal. Guest post by Payman Taei.

Are you using your website search as customer research?

Biznology

For information on all my online courses, click here. Website Search customer questions customer research customer survey E-learning ecourse keyword research keywords site search SoloSegment survey video course Web page

Optimizing Online Copy: A Crash Course in Conversion Optimization

MLT Creative

Though I am not a copy writer, I was intrigued by what I learned about writing online copy during my “Conversion Optimization” training class, hosted by Bryan Eisenberg. Based on the chief tenet of conversion optimization (make your content clear and conspicuous so your audience can find it right away), below are some salient tips on writing web copy that could benefit your B2B marketing efforts: Headlines • Try to speak in specifics rather than generalities (e.g.,

Register Today for @mnburgess Online #SocialMedia Strategy Course from University of California Irvine Extension @UCIExtension #SM #SMM

Blue Focus Marketing

If you don’t live near a school that offers the courses necessary to further your career, that’s no longer a problem in the social age. Announcing an Exciting Online Social Media Strategy Course. The course starts April 7 th.

A Crash Course in Conversion Optimization: Testimonials

MLT Creative

Another lesson from my “Conversion Optimization” training that applies to B2B marketing and buying behavior is the importance of testimonials. The course’s instructor, Bryan Eisenberg , advises incorporating customer testimonials on your website in order to heighten your credibility and thus encourage prospects to stay on your site (further motivating them to buy). Belo w are some key B2B-related takeaways I wanted to pass along: Mirror.

A Crash Course in Conversion Optimization: The Four Personas

MLT Creative

Note: This is Part 4 of a series on the things I learned while taking “Conversion Optimization,” a training course on MarketMotive.com.

A Crash Course in Conversion Optimization, Part II

MLT Creative

As I mentioned in my previous post, I recently completed the MarketMotive.com training course Conversion Optimization. Another key take-away from that course that applies to B2B marketing is the concept of improving your customer’s online experience.

A Crash Course in Conversion Optimization, Part III

MLT Creative

Another key take away from the MarketMotive.com training course Conversion Optimization I recently completed, that I thought was applicable for us all in B2B marketing, was “Developing Your Framework” for how you plan to improve your customer’s online experience.

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