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Best Free Online Courses For Small Business Owners

Salesforce Marketing Cloud

And, the good news is that you can get free online courses (for small business owners) on demand, whenever you carve out time to learn. This guide will help you find practical, effective, and most importantly, free courses that will help you upskill and grow your business. edX : edX is great if you’re looking for more academic courses.

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4 Innovative Marketing Strategies to Boost Your Brand’s Online Presence

Marketing Insider Group

Of course, it can seem daunting to find the right partners. By working with an individual, like an influencer or creator, or another business you can get in front of new audiences. Working with a charity could be a meaningful opportunity to showcase your brand’s values. Rest assured that the experience doesn’t have to be arduous.

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Does Achieving Your Growth Strategy Require a Tweak or Transformation?

Vision Edge Marketing

According to a Fortune magazine article, the major package design change by Tropicana, which cost $35 million, resulted in a 20% and 19% drop in unit sales and revenue, respectively, over the course of six weeks due to consumer backlash. Implement performance metrics to ensure accountability and course correct as necessary.

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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

To maximize your influence in your marketplace, start by posting on social media, blogging, seeking speaking engagements, and, of course, networking. Developing a powerful personal brand, building your expertise, and creating valuable content are critical to becoming a well-established influencer.

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Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

Join Candyce Edelen, CEO of PropelGrowth, to learn how over the course of 6 months, she was able to book hundreds of sales calls using LinkedIn. LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. You will receive far more positive replies from this than from any other outbound lead generation strategy.

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Charting Your Course to B2B Customer Success in 2024

PathFactory

Charting Your Course to B2B Customer Success in 2024 The world of B2B marketing can feel complex, but understanding your customers’ journey is the key to unlocking success. Let’s Chart the Course: Identifying Touchpoints These are all the places your customers interact with your brand, from your website to your sales team.

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The Role of Reporting & Analytics in Modern CRM Systems

Marketing Insider Group

Prescriptive analytics suggests the best course based on data insights, helping businesses improve their strategies. Predictive analytics takes historical data and uses it to predict the future, such as which customers are most likely to make a purchase.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox.

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Marketing-Led Post-COVID-19 Growth Strategies

Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success. However, there’s no team better suited to lead that charge than the marketing department.

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Prove ROI and Make the Business Case for Industrial Content Marketing

Speaker: Achinta Mitra, Founder and President, Tiecas Inc.

It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content.who may or may not actually work in purchasing. By the time the RFQ comes in, the original project might be completely different.