Lead Nurturing for Software Trials


You can send email manually (once a week to all new registrants), you can use a simple auto-responder tool or use a marketing automation system. This underlines the importance of sending email frequently, because you never know which email people will respond to. They signed up.

Want Better Marketing Automation Results? Think Outside the Inbox


Automated emails, also called “drip emails,” “drip campaigns,” or “auto-responders,” are the backbone of marketing automation. When most of us think of marketing automation, we think of email.

The Other Walking Dead: Combatting Spam Bot Appliance Emails


It’s simply not a normal result for most standard marketing emails to receive that much of an engaged response … unless perhaps it’s an auto responder or something transactional in nature.

Spam 92

6 Cringeworthy Marketing Technology Failures

Digital B2B Marketing

The Auto-Responder. Today’s marketing simply wouldn’t exist without marketing technology. From marketing automation to demand side platforms to content management systems, technology puts the right message in front of the right person at the right time.

9 Email Marketing Best Practices to Generate More Leads


Use Auto-Responders for Opt-Ins: Be prepared for your readers to forget they opted in. Set up an auto-responder that reminds people they opted in to your email database. The auto-responder should be sent out 1 day, 5 days, and 10 days after the person registers.

Marketing Toolkit Essentials: CRM and Email Marketing Software

Hinge Marketing

You should also try to find an email software system that incorporates an auto-responder to help increase your conversions. With all of the different marketing software options, it’s easy to get overwhelmed about what your firm really needs to add to enhance its marketing toolkit.

10 Tips for Creating a Webinar that Gets Results


Use an auto-responder email so the registrant gets immediate acknowledgment of their registration. Great webinars share three common traits: They cover topics that are interesting to a specific target audience. They come in formats that showcase the speaker’s expertise.

8 Tips and a Few More Resources for Holiday Marketing


Auto responders, double opt-in and re-subscribe confirmations are action triggers to consider. November has arrived and the holiday season is officially upon us. Seven more weeks until Christmas and just a short few weeks until Thanksgiving.

How to Apply Lifecycle Marketing for Your Agency Clients


Another, with a very short sales cycle, might need a well-planned auto-responder program. “’If you fail to plan, you are planning to fail” … boy, did Ben Franklin get that one right. Let’s face it, agencies don’t have it easy.

Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business

Customer Experience Matrix

Primary marketing interests are group emails, landing pages, and simple lead nurturing through email auto-responders.

Responding to Leads Within an Hour Generates 7x the Conversations


Yet only 37% of companies respond to queries within an hour.” Part of responding to leads quickly is having the right tools to do so. When that “hand-raise” happens you need to be at the ready to respond.

57 Little Things to Double Check Before Your Website Launch


Auto-responders are working properly (if applicable). Admit it: Launching a new website is stressful -- even for the most seasoned digital marketers. Websites are complex. There are so many things that are easily overlooked, like a broken link or a misspelled word.

The Right Way to Answer a Work Email


The sad truth is we spend 28% of our workweeks reading, writing, or responding to emails. Or you can set a "Slow to Respond" auto-responder so people will know they''ll need to wait longer than usual for a reply.

Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

More aggressive businesses might add auto-responders such as Aweber , with pricing as low as $19 per month for 500 subscribers. The progression from outbound email to auto-responder to nurture campaigns and the rest of marketing automation makes perfect sense, corresponding to new marketing efforts as a business grows more sophisticated. Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation.

How even social media & social selling experts are getting LinkedIn wrong – Part 2


They had an auto-responder message written and installed on their CRM platform, which automatically dripped emails to new connections – where there was very little response.

B2B Marketers: How To Convert Your Website Visitors Into Leads

The Forward Observer

This is better than an auto-responder email containing a link where the leads will have to go into their email to find the download link. Artillery B2B Marketing Blog > The Forward Observer So you’ve gotten more of the right kind of website traffic.

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com.

ReachLocal Provides Turn-Key Lead Management for Small Business

Customer Experience Matrix

The price is $299 per month, which is comparable to low-end marketing automation systems although higher than simple auto-responders. There are about 3 million companies with revenue between $1 million and $5 million in the U.S., according to Manta.

5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Pimp your offer across your social media channels and/or create a PPC campaign and send respondents to your landing page. Remember, B2B buyers are people too and they’ll respond more favourably if you address them like they’re people and not a company.

Social Media Insights In 3 Minutes Or Less: Politwoops, LinkedIn’s Most Engaged Members & More


These bots enable developers to create interactive experiences that will auto-respond to users, return images, manage payments, deliver information and even provide location services. Welcome to the first edition of Social Media Insights In 3 Minutes Or Less, a short and sweet three minute (or less) read of the latest news in social media. This Week’s Social Media Insights. Twitter Is Considering A 10,000-Character Limit For Tweets.

12 of the Best WordPress Guides, Hacks and Plugins of 2010


Zeke Camusio shows that WordPress isn’t just for blogging; it can also be used to build an e-commerce site, social network site, image gallery, email auto-responder system or message board.

Media 36

12 Tools & Resources to Help You Create Better Buyer Personas


SurveyMonkey is great for creating a basic survey that can be integrated with your marketing software , whereas SurveyGizmo offers some other advanced features, such as email auto-responders and client management. At first, creating buyer personas seems simple.

#WorldsToughestJob: A Truly Human Video

Modern B2B Marketing

Out of Office” auto-responders. Author: DJ Waldow I’ve been speaking (preaching?) a lot lately about the power of “being human.” I’ve been blogging about it , tweeting about it, presenting about it, and talking to my co-workers about it.

Media 29

5 Lead Conversion Tips That Work for Any Marketing Program

Modern Marketing

Customize your form auto responders to match any search or display campaigns. by Elle Woulfe | Tweet this If you send every “lead” to sales, regardless of quality, they will have to kiss a lot of frogs to find the prince. Not everyone who fills out a form, attends a webinar or clicks through on one of your emails should be passed to sales. Marketers have to evaluate buyer fit (Do they map to your ideal customer profile?)

The 24 Best Email Marketing Tools


A full-featured email service provider with capabilities for building auto-responder sequences, campaigns, newsletters, customized sign-up forms, RSS to email, HTML templates with drag-and-drop editing, and email marketing tracking—all with high deliverability.

The Problem with Implicit Opt-In For Email Marketing

Modern B2B Marketing

When a new subscriber enters his information, an immediate auto-response email thanks and welcomes the subscriber. Author: Jon Miller There are legal definitions of spam — in the U.S.,

How to Spot a Bad Email List and Turn It Into a Good One


This can happen when someone has an auto-responder set or their inbox is full. Email is still one of the best ways to reach your target audience, contrary to what you may have heard. In fact, customer acquisition via email has increased by 4X in the last four years.

Spot 39

Subscribers to Free Content are NOT Leads

Industrial Marketing Today

Depending on your situation, you may need a full-blown Marketing Automation (MA) package or you could get by with a manual system using Excel spreadsheets, Google Analytics and auto responders from your email service provider (ESP). I’ve heard some of my manufacturing clients call their subscribers free content leads. I’ve also read articles by other industrial marketers where they recommend using free content to generate new leads.


Before and After: 3 Real-Life Landing Page Makeovers


As a best practice, save the social media sharing and follow buttons for AFTER they convert on your form -- such as adding them to the thank-you page or in your auto-responder email -- as a next step. Landing pages are the secret sauce to lead generation.

Content meets the B2B buying process (part 2 of 2)


We now expect auto-responders when we sign up for a webinar, and a human response to a website inquiry within 24 hours. 5 Proven Principals of Content Development and Marketing (continued). In part 1, two principals of content development and marketing were detailed.

SIC 13

How To Create Lovable B2B Marketing with HubSpot 3

The Forward Observer

Workflows are also known as lead nurturing, marketing automation, drip marketing, and auto-responders. 25-50% of sales go to the vendor that responds first.

Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

Having an auto-responder is better than nothing, but a very personal message that relates to the thing that they just asked about or the things they’ve done is going to get you better results. It’s really about doing all the things behind the scenes to increase the performance and chance of landing that message in a way, in a time that someone’s going to respond to it. We see how fast they respond. Do they respond by phone or do they respond by email?

Marketing Automation in a Social World: Take Some of the Work Out of Online Socializing

Modern B2B Marketing

Auto Response: Though some purists are not fans of auto responders, new social media marketing automation tools can trigger responses from channels such as Twitter or Facebook to visitors to your website, depending on which social network they are using at the time.

Using E-mail Marketing for Lead Generation

Industrial Marketing Today

I am talking about auto responders or as some like to call it “email marketing on autopilot.”. Check out my post, “Using Auto-responders in B2B Demand Generation” for more on this and how to use it in your email marketing. Most manufacturers and industrial companies use email marketing as a way to keep in touch with new leads and existing customers. This usually means sending out a bi-weekly or a monthly email newsletter.

Stop Marketing and Start Engaging with Scott Stratten (@unmarketing) [@InboundNow #4]


Scott personalizes his auto responder (almost an oxymoron) and asks each person what line of business they are in, so he can tailer his content to fit their needs.

How to Tackle Your 5 Toughest Email Marketing Challenges


Lead nurturing sometimes goes by other names: marketing automation, drip marketing, auto-responders, etc. Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges.

5 Key Ways to Maximize Email Marketing Effectiveness [Data]


Lead nurturing , drip campaigns, re-engagement campaigns, and auto-responders make it easier for marketers to create email series with the intent of building relationships; however, these types account for roughly one-third or fewer of the emails sent by survey respondents.

No Marketing Automation? Study Finds Many B2B Companies Are Working Too Hard

Content Standard

Should you be concerned with moving respondents through the funnel or bringing new data and customers into a brand experience? Spear assigned grades to each respondent from across 33 companies, based on how the company adhered to marketing automation best practices.

B2B 1

Improve how you use White Papers for Lead Generation - Part II

Anything Goes Marketing

Send an auto-responder email letting the person know about other resources that are available. Have you created a white paper for your organization in order to generate leads? If you have, there are some great tips that Michael Stelzner has just written about in an article Getting The Most From Your White Paper Marketing. His big tip is that you should consider providing a large chunk of the white paper for free before you ask for a web visitor to register for it.

Top 5 Tips for Creating Effective Forms


Another option is to send an auto-responder email containing a link to the offer. This blog article is an excerpt from our newest ebook, 25 Website Must-Haves for Driving Traffic, Leads & Sales. You can grab your free copy of the full ebook here. Forms are the key to a landing page.