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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

You’ll need an email automation tool that’s easy to use and allows you to set up drip campaigns or auto-responders. As you can see from the table below, it’s a number that keeps rising. Image: DMA. You can be lean and mean with email marketing.

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How to Use Email Automation to Nurture Prospects

Zoominfo

Create auto-responding emails to those triggers with specified conditions. Craft educational content for each of those stages. Pick out the right email automation tool. Technical Steps. Set up behavior-based triggers that notify sales teams of prospect engagement. Test and continuously adjust your nurture flow based on results.

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10 Best Email Apps for Small Business Owners

Webbiquity

It’s great for managing auto-responders and marketing automation. ConvertKit is email marketing software designed for professional bloggers, authors and marketers who need to enhance their content offers and email signup forms. You can access a library of tutorials and how-to content once you start using this platform.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

In addition, some email marketing solutions have automatic segmentation methods based on geo-location, auto-responder feedback, demographics, and other attributes. Auto-responders. This is awesome if you are aware of the benefits of email personalization. A/B testing tool.

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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

More aggressive businesses might add auto-responders such as Aweber , with pricing as low as $19 per month for 500 subscribers. From there, it's a logical progression to the small business marketing automation vendors I mentioned earlier, although the big jump in prices poses a hurdle: costs start upwards of $200 per month.

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Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot

Use Auto-Responders for Opt-Ins. Use Auto-Responders for Opt-Ins. Set up an auto-responder that reminds people they opted in to your email database. The auto-responder should be sent out one day, five days, and 10 days after the person registers. Personalize the Email Greeting.

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Use Simple Drip Campaigns and Auto Responders to Layer on Time Savings

ActiveDEMAND

This article describes how to use simple drip campaigns to layer on automation and add scale to processes. Today, we’re going to be automating some processes around the ActiveDEMAND Academy , the free learning management platform we use to certify our users on marketing automation.