Evergreen content: how to create high-quality content that lasts


A Content Marketing strategy requires, as you know, the constant production of diverse materials, in different formats, and appropriate to the buyer persona. That’s what we call evergreen content. In this post, we will cover: What is evergreen content?

How Much Should Content Marketing Cost?

Marketing Insider Group

There’s a lot of confusion surrounding the cost of content marketing today. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit.

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How to Create Effective Thought Leadership Content

Marketing Insider Group

To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task. Taking the time and effort to learn how to create high-authority content is worth the effort. Luckily, writing effective thought leadership content is a skill that can be learned and perfected, with practice. Content Marketing

2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Not every piece of content can be solely for lead generation. Content that hits across the customer life cycle creates more influence over buyer decisions.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Yes, it is true that we use content marketing to: Help our target audience solve problems. Content Marketing

Content Quality vs. Content Quantity ? The Great Content Debate

Marketing Insider Group

Content quality vs. content quantity. How much content is enough? Then, I was the closing keynote for a content marketing event recently where I realized the debate still rages. Every business struggles with the question of content quality vs. quantity.

10 Amazing Large Company Blogs To Inspire Your Content Marketing

Marketing Insider Group

One of the most effective tactics to take your content to the next level is by studying the world’s best large company blogs. Learn what makes their content marketing strategy stand apart from that of their competitors, and you’ll have an edge over your own competition.

Report: COVID-19 Has Advanced the Consumption of B2B Marketing Content

KoMarketing Associates

PathFactory recently published the “COVID-19 Content Engagement Report,” and statistics showed that B2B “bingers” – customers and prospects who frequently engage with marketing content – are now spending an average of 19:43 minutes engaging with assets.

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Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. The hide in their vanilla content cave, their figurative tail tucked between their legs. Don’t Like In-Your-Face Opinionated Content?

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Report: Despite ‘Cloudy’ Outlook, Marketers Remain Dedicated to Content Marketing

KoMarketing Associates

Not all marketers have a positive outlook on the future of content marketing, but new research shows that more of them are going to be committed to this tactic in the coming years. This indicates that respondents still recognize room for improvement to make content marketing work effectively.

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The Simple Content Marketing Strategy for Startups

Marketing Insider Group

A content strategy? The best way to do that – and statistics back it up – is content marketing. According to the Content Marketing Institute , content marketing can triple your leads over businesses who use only outbound marketing, such as TV, radio, and print ads.

Is (Lack of) Content Getting in the Way of Your Content Marketing Efforts?

Marketing Insider Group

We’re all bought in on content marketing. Seventy-two percent of marketers have a content marketing strategy in place, according to the LinkedIn Technology Marketing Community. The post Is (Lack of) Content Getting in the Way of Your Content Marketing Efforts?

6 Creative Ways to Recycle Your Content

Marketing Insider Group

Coming up with new ideas for content can be a struggle. Here’s a well-known secret: the content […]. The post 6 Creative Ways to Recycle Your Content appeared first on Marketing Insider Group. Content Marketing blog content Content content strategyLet’s face it.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Employee Generated Content: The Big Daddy of All Content Creation Techniques

Marketing Insider Group

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. At Insider Marketing Group, we believe in the power of employee-shared content. Employee-Generated Content Builds Trust. Have a seat.

The Importance of Customer Journey Mapping in Content Marketing

Marketing Insider Group

Content creators, designers, and developers can draw valuable insight from the map. For content creators, a thorough understanding of the customer journey can help them craft copy that’s relevant and timely, as well as give them guidance on where to publish and share finished content.

How to Create Better Content in 2018


“More” is a content marketing mantra, but more content is not better marketing – better content is. Discover 7 questions to ask yourself to improve your content. Content Marketing better content content content best practices content marketing marketing content

Report: Digital Asset Management Remains Critical to Content Marketing Success

KoMarketing Associates

Digital asset management (DAM) is critical to content marketing, but new research suggests that many marketers have trouble hunting down their assets and leveraging them on a regular basis. The Rise of the eBook in Content Marketing.

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Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.

Content Preferences of Engineers and Industrial Buyers

Industrial Marketing Today

Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. Compounding the problem is the fact that engineers from all age groups do not respond the same way to your content. Read more The post, %Content Preferences of Engineers and Industrial Buyers% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

2019 Content Marketing Survey: Marketers Focus On Content Creation

Marketing Insider Group

2018 was quite a year for content marketing! As is true with technology, content marketing has evolved at a rapid pace. The post 2019 Content Marketing Survey: Marketers Focus On Content Creation appeared first on Marketing Insider Group. Content Marketing content creationThe United States witnessed major social media platforms get in hot water with the federal government over privacy issues and US election tampering.

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Why Content Marketing Agencies Thrive During Downturns

Marketing Insider Group

As a content marketing agency focused on business outcomes and growth, we’ve been fortunate to see additional revenue from clients and new clients come on board. Rather than paying for billboard campaigns and pricey TV ads, they’re investing their limited marketing budgets in something that’s much more affordable and effective: content marketing. Content marketing is not only affordable, but it’s also highly effective, especially in times of economic crisis.

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Analyzing the Legal Audience’s Content Consumption Habits

Marketing Insider Group

In our second blog in a series on the Impact of Coronavirus on B2B Content Consumption , we noticed an interesting trend. By the late Spring, the one professional audience that had the most voracious appetite for content related to the virus and working from home was the Legal field.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

billion on content creation Each year B2B organizations spend more than $5.2

27 Amazing Facts about B2B Content Marketing


Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

Why Content Marketing Is Important

Marketing Insider Group

Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. The post Why Content Marketing Is Important appeared first on Marketing Insider Group.

Unique Challenges in Manufacturing Content Marketing

Industrial Marketing Today

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. Read more The post, %Unique Challenges in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary. Visit my website for more content on industrial marketing.]. Industrial Blogs Industrial Marketing Manufacturing Content Marketing inbound marketing for manufacturers

The most effective marketers use immersive content


30-second summary: Ceros polled a thousand industry professionals to see what works (and what doesn’t work) when it comes to creating compelling content. The poll found that immersive content was overwhelmingly used by the most effective marketers, versus static content like PDFs.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

And the best part is, it can apply to content for all stages of your funnel! Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

6 Ideas for Repurposing Blog Content

Marketing Insider Group

If you have any sort of presence online you’ll also have digital assets – your website, social media profiles, and most importantly your content. Content is a valuable digital asset for several reasons. High-quality content can help to build your brand and reputation, increase […]. The post 6 Ideas for Repurposing Blog Content appeared first on Marketing Insider Group. Content Marketing blog strategy Blogging Content content strategy

How To Create An Interactive Content Funnel That Segments & Converts


Today, an effective digital marketing strategy relies on content that stands out because it’s genuinely engaging for readers, viewers, or listeners. One of the best ways to do this is by creating an interactive content funnel that segments prospects while turning them into customers.

Content Marketing: Your Solution Is Solving Your Customers’ Problems

Marketing Insider Group

Successful content marketing is all about solving your customers’ problems. We need to think of content marketing as our solution, more than our products. But what if your content could get ahead of the problem curve? Your content can do the same for your customers.

What is Content Marketing?

Marketing Insider Group

Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. Good content resonates with the viewer because it fits with their goals or general interest. Great content maps to their desire, […]. The post What is Content Marketing? Content Marketing

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. This is not accomplished by creating more content or sending more communication.

What is Content Marketing, Really? (And Other Content Questions Answered)

Marketing Insider Group

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. As businesses struggle to achieve growth in a challenging business environment, we’re seeing more interest and budget shifting to content marketing as the best choice for marketing budgets. What Content Marketing Isn’t.