27 Amazing Facts about B2B Content Marketing

Act-On

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

8 Key Takeaways from New Survey on B2B Content Preferences

The Point

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why.

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Top 5 Content Marketing Trends for 2017

Navigate the Channel

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. As content marketing becomes more sophisticated and prospects more discerning, let’s take a look at the current trends for 2017.

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Content Marketing Strategy: Five Essential Elements Based on 24 Stats

Webbiquity

Though content marketing is now a near-universal practice, success is uneven, as many organizations are still finding their footing. According to the Twitter for Business blog , 91% percent of B2B marketers are doing content marketing. Communicate the Value of Content Marketing.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

billion on content creation Each year B2B organizations spend more than $5.2

7 Reasons Your Content Marketing Strategy Lacks Content and Strategy

Marketing Insider Group

Not getting the impact you expected from your content marketing efforts? Either content marketing just doesn’t work (not likely considering it’s a $44 billion dollar industry ) or you’re missing part of the magic formula. Around 90 percent of businesses use content marketing.

12 Habits of Wildly Successful B2B Content Marketers

Marketing Insider Group

Wouldn’t it be helpful if you knew what habits the best content marketers have in common? If you knew what tricks and practices were working for them, imagine how much you could improve your own content marketing strategy. A new report released by the Content Marketing Institute has put together the goals, priorities and the […]. The post 12 Habits of Wildly Successful B2B Content Marketers appeared first on Marketing Insider Group. Content Marketing

How to Guarantee Content Shares From Influencers

Onalytica B2B

What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success.

Content Marketing Predictions for 2018

Navigate the Channel

Content marketing is here to stay. According to a report by Smart Insights , content marketing was rated the most valuable technique for increasing incremental sales throughout 2017—and it shows no signs of stopping anytime soon. Original Content is Still Critical.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth

How to Create a Content Marketing Strategy for Virtual Reality

Act-On

Are you thinking about using Virtual Reality in your content marketing? Get powerful tips for a more powerful VR Content Marketing Strategy. Adaptive Marketing Content Marketing Marketing Strategy

From Content Shock to Content Opportunity

ScribbleLive

The crowded content marketplace, rapid shifts in consumer behavior and increasingly demanding audiences pose a new and complex set of challenges for marketing leaders and their teams. So how do you build, scale, and sustain a successful content operation? Let’s face it: Content is King.

3 Takeaways From Our Content Maturity Assessment

ScribbleLive

We recently launched a content maturity survey to get a read on the biggest challenges and opportunities facing some of the top minds in content marketing. Content isn’t led by dedicated teams, and that’s a problem.

The 21 Best Content Curation Tools

Webbiquity

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Store and repurpose content for later reposting.

Content Marketing Trends and Stats for 2018 [Infographic]

Webbiquity

Content is, always has been, and will continue to be the basis of any kind of marketing. But content marketing is constantly evolving, and today isn’t what it was back in 2010 when we were deluged with content pollution on the Internet. more diversity of content formats.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

The Best Content Marketing Examples

Marketing Insider Group

Last year we published 99 Amazing Content Marketing Examples. But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group. Content Marketing

How to Create More Effective Content When Resources Are Thin

Marketing Insider Group

The power of content marketing to achieve marketing goals can become a sort of catch-22 for small to mid-sized businesses, startups, and any organization that doesn’t boast a six-figure content budget. Content Marketing

Why Everything Your Customer Touches is Content Marketing

Act-On

In this Rethink Podcast interview, Ann Handley describes the importance of content marketing throughout the organization. Content Marketing Marketing Strategy content content marketing content marketing strategy organized content marketing

Viral Content Reverse Engineering Strategy

Marketing Insider Group

Creating viral content is very difficult because there are so many variables that can determine the success of a viral campaign. The post Viral Content Reverse Engineering Strategy appeared first on Marketing Insider Group.

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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Join David Crane, Head of Content & Thought Leadership at Integrate, for this deep-dive webinar and learn: How GDPR will affect demand generation and specific B2B marketing activities.

Align Your Content Marketing with the Buyer’s Journey

Act-On

Want to align your content marketing with the buyer’s journey and see killer results? Check out these tips to build a laser-focused content plan. Content Marketing Digital Marketing Inbound Marketing Marketing Strategy

What is structured content?

Biznology

Structured content is the most important trend in digital marketing that you’ve probably never heard of. By structured content , we mean small content modules that are tagged for use by different devices, applications, or media types. The post What is structured content?

Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development.

Clearing Up Content Confusion

Navigate the Channel

September 2017 was the fifth anniversary of my first visit to the annual Content Marketing World conference in Cleveland. Content. Content isn’t about selling; it isn’t sales collateral, spec sheets, features & benefits, or anything else that drives the audience to buy.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Why helpful, non-promotional content is the key to lead generation success. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

The Art of Creating Curated Content

Act-On

Content creation is on the rise, with 76 percent of marketers reporting that they plan to generate more content this year than last. Producing valuable, authoritative, and compelling content, however, takes time – and many marketers have already spread their resources thin.

5 Reasons to Re-share Your Content on Social Media

Act-On

Want better ROI from your content marketing? Here's a super simple way how: Just re-share your content on social media ― up to a year after publication. Content Marketing Social Media Marketing content marketing social marketing social media social media marketing

Many Agencies Do Content Marketing – But Do They Really?

Marketing Insider Group

The post Many Agencies Do Content Marketing – But Do They Really? Content MarketingI subscribe to a tech and entrepreneur listserv to stay connected to our community.

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5 Tips to Infuse More Personality into Your Content

Act-On

Marketers are churning out more content than ever, but statistics show that most of this content is not being consumed. Up to 70 percent of content created by B2B marketers is collecting dust and not making an impact. Use data to infuse emotion into your content.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale

Marketing and Sales Content – Differences That Matter

Marketing Insider Group

What IS the difference between marketing and sales content? The answers will reveal people’s thinking and understanding about “content” in general. Effective sales content is a strategic imperative when […]. The post Marketing and Sales Content – Differences That Matter appeared first on Marketing Insider Group. Content MarketingThis is a good question to ask across your organization.

The 7 Characteristics of Great Marketing Content

Act-On

Marketing content drives business. In order for content marketing to be successful it must accomplish two things. Whether it’s a datasheet, white paper, demo script, or webpage, marketing content needs to speak directly to the needs and wants of your prospects and customers. Secondly, your content must address every stage of your buyer’s journey – from building brand awareness, to driving demand, to expanding customer relationships. Watch for Content Creep.

Cognitive content strategy

Biznology

My job involves building content systems and platforms for the world’s largest private digital publisher— IBM. But as a site scales up, the level of difficulty in marking up and otherwise tagging content for findability increases exponentially. Cognitive content markup.

3 insights from intelligent content conference

Biznology

I had the great fortune to speak twice at the Intelligent Content Conference in Las Vegas on March 30. Other common words included “outside-in” “big data” and “content marketing.” Data-driven content marketing is the future.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Content Pros: Increasing Sales by Decreasing Content

Vidyard

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. Check out the full podcast: Here are a few of our favorite moments: Where do you prioritize your efforts to align content with brand and demand?

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Content Marketing Editorial and Writing Services: What to Look For

Marketing Insider Group

Good content writing is critical for the success of your content marketing strategy. 59 percent of web browsers say they would avoid doing business with an organization that publishes content with spelling or […]. Content Marketing

The Secret to Creating Super Content Easily

Marketing Insider Group

The post The Secret to Creating Super Content Easily appeared first on Marketing Insider Group. Content Marketing content creation content strategyI remember reading comic books during my childhood. Yes, some of the best days of life.

The Content Marketing Personalization Imperative

Marketing Insider Group

With the proliferation of content marketing and branded content platforms, the challenge for marketers has shifted from how to create the content their audience actually wants to read and share, to how to break through the digital and social noise. […]. Content Marketing

Top 20 B2B Marketing Charts of 2017

This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017.