Content Promotion Strategies: How to Supercharge Your Content

B2B PR Sense

There's no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn't get the attention you want? That's where content promotion strategies can help. Your content is like a flame. So too with you content.

6 Creative Ways to Recycle Your Content

Marketing Insider Group

Coming up with new ideas for content can be a struggle. Here’s a well-known secret: the content […]. The post 6 Creative Ways to Recycle Your Content appeared first on Marketing Insider Group. Content Marketing blog content Content content strategy

A Guide to Content Marketing by Generation

Marketing Insider Group

If you want to make sure your content marketing is effective for […]. The post A Guide to Content Marketing by Generation appeared first on Marketing Insider Group. Content Marketing

2019 Content Marketing Survey: Marketers Focus On Content Creation

Marketing Insider Group

2018 was quite a year for content marketing! As is true with technology, content marketing has evolved at a rapid pace. The post 2019 Content Marketing Survey: Marketers Focus On Content Creation appeared first on Marketing Insider Group.

Survey 252

The Sales Enablement Handbook

Content based 2. Sales enablement which is content based involves the provision of useful assets. Here‘s what amazing 10x quality sales content can do for your revenue: - Enables reps to succeed and boosts confidence! they use; be it content, training or technology based.

6 Ideas for Repurposing Blog Content

Marketing Insider Group

If you have any sort of presence online you’ll also have digital assets – your website, social media profiles, and most importantly your content. Content is a valuable digital asset for several reasons. Content Marketing blog strategy Blogging Content content strategy

The Ultimate Guide To Content Promotion

Marketing Insider Group

Creating great content is obviously an important part of any content marketing plan, but your job doesn’t end as soon as you hit the publish button. The post The Ultimate Guide To Content Promotion appeared first on Marketing Insider Group. Content Marketing

Content Writing is the New Copy Writing

Marketing Insider Group

At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively. The post Content Writing is the New Copy Writing appeared first on Marketing Insider Group. Content Marketing

How to Build Content Creation Into Your Company Workflow

Marketing Insider Group

A strong and consistent content creation workflow is essential to your content marketing success. Content creation should not only be the responsibility of the marketing department. Integrating your content creation in […]. Content Marketing

11 Benefits of Outsourcing Your Content Creation

Marketing Insider Group

If you want to dip your toes in content marketing but don’t have the time or expertise to create your own content, outsourcing your content creation is an easy and effective way to reap the benefits without all the work. Content Marketing

How B2B Marketing is Changing in 2018

But following closely behind is the desire to improve content marketing efforts. Because content. The biggest challenges that B2B marketers are facing this year are related to content: creating. Content-related challenges. content marketing efforts.

6 Metrics to Measure Content Performance

Marketing Insider Group

All good content marketers know that it’s vital to monitor and analyze the performance of individual pieces of content on a regular basis. This data will help to not only identify poor-performing content that can be improved, but also to find your best-performing content.

5 Things That Will Boost a Lackluster Content Marketing Strategy

Marketing Insider Group

When content marketers see results, there are two clear reasons for it. The post 5 Things That Will Boost a Lackluster Content Marketing Strategy appeared first on Marketing Insider Group. Content Marketing content manager content marketer content marketing strategy marketing

27 Amazing Facts about B2B Content Marketing

Act-On

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

What is Content Marketing?

Marketing Insider Group

Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. The post What is Content Marketing?

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

billion on content creation Each year B2B organizations spend more than $5.2

8 Key Takeaways from New Survey on B2B Content Preferences

The Point

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why.

Survey 232

Is (Lack of) Content Getting in the Way of Your Content Marketing Efforts?

Marketing Insider Group

We’re all bought in on content marketing. Seventy-two percent of marketers have a content marketing strategy in place, according to the LinkedIn Technology Marketing Community. The post Is (Lack of) Content Getting in the Way of Your Content Marketing Efforts?

5 Ways to Improve the ROI of Your Content Marketing

Marketing Insider Group

Content marketing can produce great results for your business. However, it can also take a lot of content, and therefore time and money, before you start to see those results. The post 5 Ways to Improve the ROI of Your Content Marketing appeared first on Marketing Insider Group.

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7 Steps to Create B2B Content That Your Audience Craves

Webbiquity

Consumer (B2C) content marketing is often viewed as “sexier” than B2B. After all, it’s easier to infuse content with personality, to tell stories, infuse emotion, and create engagement when promoting consumer brands—isn’t it? Content should get right to the point.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

And the best part is, it can apply to content for all stages of your funnel! Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

Contently Explains: How Content Marketing Makes Money

Contently

But when it comes to the true ROI of their content, most marketers are still left scratching their heads. To ease those concerns, let’s go over how content marketing actually helps your bottom line. By now, most brands understand the benefits of good content.

What Is Content Marketing Development?

KoMarketing Associates

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Content Interviews.

How to Create Content Your Customers Will Love to Read

Marketing Insider Group

As a content marketer, I rely on data and analytics to create robust strategies for our clients. However, when I talk to fellow professionals, I do not need these tools to guess what perhaps is the biggest obstacle we face: how to create content that your customers will love to read.

The Ultimate List of Content Marketing Examples

Marketing Insider Group

Last year, we found more than 150 content marketing examples worth sharing. In 2018, we’ve found more because content marketing is an even larger discipline than it was just a year ago. The post The Ultimate List of Content Marketing Examples appeared first on Marketing Insider Group.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. This is not accomplished by creating more content or sending more communication.

How Your Content Marketing Strategy Benefits All Departments

Marketing Insider Group

Ask the decision makers of any enterprise-level business which department should have responsibility for content marketing strategy, and they’ll undoubtedly name the marketing department. But restricting the responsibility of developing and carrying out your content marketing […].

The Importance of Content Marketing

Modern Marketing

Each year, marketing trends lists tout the ongoing trend of content marketing. It can be written content, visual content, or video content. But, it’s all about providing the audience with the most relevant, valuable content for them. Content Marketing

How to Create a Content Machine that Turns 1 Piece of Content Into 10

Marketing Insider Group

Guest post from David Ly Khim from HubSpot Content repurposing is the best way to make the most of the content you’ve created. By giving one piece of content many purposes, you increase your content production without having to churn out dozens of 2,000-word blog posts every month.

Why You Need a Content Marketing Workshop

Marketing Insider Group

“Why do I need a content marketing workshop?” But a content marketing workshop can take you beyond the occasional blog post and Facebook page into a coherent […]. The post Why You Need a Content Marketing Workshop appeared first on Marketing Insider Group.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Your Brand Is Your Culture – How That Impacts Content Marketing

Marketing Insider Group

The post Your Brand Is Your Culture – How That Impacts Content Marketing appeared first on Marketing Insider Group. Content MarketingYour company culture forms the basis of everything you do.

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How to Provide Context in Content Marketing

Marketing Insider Group

The post How to Provide Context in Content Marketing appeared first on Marketing Insider Group. Content MarketingThink about the last time you were searching for a new chicken recipe online. A simple Google search gives you over 900 million results in.45 seconds.

How to Create Better Content in 2018

Act-On

“More” is a content marketing mantra, but more content is not better marketing – better content is. Discover 7 questions to ask yourself to improve your content. Content Marketing better content content content best practices content marketing marketing content

8 Content Marketing Lessons from Google’s Customer Intent Study

Marketing Insider Group

What does this mean for content marketing? The post 8 Content Marketing Lessons from Google’s Customer Intent Study appeared first on Marketing Insider Group. Content Marketing custom journey video content marketing

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How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

Setting Appropriate Expectations in Content Marketing

Marketing Insider Group

The post Setting Appropriate Expectations in Content Marketing appeared first on Marketing Insider Group. Content MarketingInstant gratification.