2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. The State of B2B Content Marketing.

Why Content Marketing Agencies Thrive During Downturns

Marketing Insider Group

As a content marketing agency focused on business outcomes and growth, we’ve been fortunate to see additional revenue from clients and new clients come on board. Content marketing is not only affordable, but it’s also highly effective, especially in times of economic crisis.

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10 Secrets To Help You Succeed In B2B Content Marketing

Marketing Insider Group

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Top Priorities & Unique Challenges for B2B Content Marketing.

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Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

In today’s “cancel culture,” many businesses and other organizations are thinking it might be best to avoid opinionated content marketing. The hide in their vanilla content cave, their figurative tail tucked between their legs. Don’t Like In-Your-Face Opinionated Content?

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

6 Creative Ways to Recycle Your Content

Marketing Insider Group

Coming up with new ideas for content can be a struggle. Here’s a well-known secret: the content […]. The post 6 Creative Ways to Recycle Your Content appeared first on Marketing Insider Group. Content Marketing blog content Content content strategy

Technical Content Creation for Manufacturing Marketing

Industrial Marketing Today

The original post %Technical Content Creation for Manufacturing Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Technical content creation is a big challenge for manufacturing marketers of all sizes. This is only a content summary.

2019 Content Marketing Survey: Marketers Focus On Content Creation

Marketing Insider Group

2018 was quite a year for content marketing! As is true with technology, content marketing has evolved at a rapid pace. The post 2019 Content Marketing Survey: Marketers Focus On Content Creation appeared first on Marketing Insider Group.

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Content Quality vs. Content Quantity ? The Great Content Debate

Marketing Insider Group

Content quality vs. content quantity. How much content is enough? Then, I was the closing keynote for a content marketing event recently where I realized the debate still rages. Every business struggles with the question of content quality vs. quantity.

A Nurture Strategy for Content Syndication Leads

The Point

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

billion on content creation Each year B2B organizations spend more than $5.2

The Rules You Need To Know For Sponsored Content

Marketing Insider Group

Sponsored content, sometimes described as “native advertising,” is a controversial topic in the world of content marketing. Last week I covered the content quantity vs. content qualit y debate. What Is Sponsored Content? How Sponsored Content Can Benefit All.

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6 Ideas for Repurposing Blog Content

Marketing Insider Group

If you have any sort of presence online you’ll also have digital assets – your website, social media profiles, and most importantly your content. Content is a valuable digital asset for several reasons. Content Marketing blog strategy Blogging Content content strategy

27 Amazing Facts about B2B Content Marketing


Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

Using Content Lead Scoring to Link Content Marketing and Sales

Marketing Insider Group

The post Using Content Lead Scoring to Link Content Marketing and Sales appeared first on Marketing Insider Group. Content Marketing

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

And the best part is, it can apply to content for all stages of your funnel! Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

What is Content Marketing, Really? (And Other Content Questions Answered)

Marketing Insider Group

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What is content marketing?

2020 State of B2B Content Consumption And Demand [Marketing Report]

Marketing Insider Group

With this unparalleled first-party data, we’re proud to announce The 2020 State of B2B Content Consumption and Demand Report. You need (and obviously want) your target to open and consume the content you’ve created. Trending Content. Content Marketing

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What is Content Marketing?

Marketing Insider Group

Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. The post What is Content Marketing?

Where Should I Post My Video Content Marketing?

Marketing Insider Group

A picture speaks a thousand words – but video content marketing attracts and engages users even better. Critically, video content marketing blurs the line between entertainment and outright advertising. What Is Video Content Marketing? Video content marketing is strategic.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. This is not accomplished by creating more content or sending more communication.

Publishing Blogs Articles Isn’t Enough – It Needs to Be the Right Content

Marketing Insider Group

You’ve started a corporate blog or a branded content hub. You need to publish more of the kind of high quality content that your audience wants. Create content for every step of the buyer’s journey. That needs to be the axle around which all your content marketing turns.

The Simple Content Marketing Strategy for Startups

Marketing Insider Group

A content strategy? The best way to do that – and statistics back it up – is content marketing. According to the Content Marketing Institute , content marketing can triple your leads over businesses who use only outbound marketing, such as TV, radio, and print ads.

Top Content Marketing Ideas for Ecommerce Brands

Marketing Insider Group

Content marketing is helping e-commerce brands like never before. How Content Marketing is Changing. There’s been a growing concern among many businesses, brands, and marketing professionals lately that content no longer provides the value that it once did. Content Marketing

Adapting Your Industrial Content Marketing Strategy for COVID-19

Industrial Marketing Today

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. This is only a content summary. Visit my website for more content on industrial marketing.].

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Great Content Drives Great Email Engagement


Creating and delivering relevant and vibrant content helps improve digital engagement and also improves email reputation and delivery rates. Content Marketing Email Marketing

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Why SaaS Businesses Need To Get Branding & Content Right

Marketing Insider Group

So, it’s vital that SaaS companies have a strong branding and content marketing strategy in place to stand out from the competition. Branding and content are critical to rise above the competition. Content and brand storytelling is a great way to get exposure for your new SaaS business.

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Employee Generated Content: The Big Daddy of All Content Creation Techniques

Marketing Insider Group

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. At Insider Marketing Group, we believe in the power of employee-shared content. Employee-Generated Content Builds Trust. Have a seat.

5 Things That Will Boost a Lackluster Content Marketing Strategy

Marketing Insider Group

When content marketers see results, there are two clear reasons for it. The post 5 Things That Will Boost a Lackluster Content Marketing Strategy appeared first on Marketing Insider Group. Content Marketing content manager content marketer content marketing strategy marketing

Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next

Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip

The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.

What Is Content Marketing Development?

KoMarketing Associates

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Content Interviews.

Is (Lack of) Content Getting in the Way of Your Content Marketing Efforts?

Marketing Insider Group

We’re all bought in on content marketing. Seventy-two percent of marketers have a content marketing strategy in place, according to the LinkedIn Technology Marketing Community. The post Is (Lack of) Content Getting in the Way of Your Content Marketing Efforts?

Content Marketing Roadmap: The Compass for Your Content Marketing Journey


Considering the complexities of content marketing, it's easy for anyone to get lost in the myriad of strategic exercises and manual minutiae of content planning and day-to-day content production. Do you get lost easily?

4 Ways Content Creators Can Pitch Themselves Successfully

Marketing Insider Group

Content bridges that gap between unfamiliarity and loyalty, but only when it’s well-crafted. To develop convincing content, creators need to strategically align their format, audience, messaging, and execution. You know how valuable your products and services are.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

How To Growth Hack Your Content Marketing

Marketing Insider Group

But what exactly is growth hacking and how can you use it to benefit your content marketing efforts? When you apply these techniques or “hacks” to your content marketing, you end up doing something that’s come to be known as “content hacking”. Content Hacking Basics.