Manufacturing Content Marketing Distribution and Measurement

Industrial Marketing Today

That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

3 FAQs About Manufacturing Content Marketing

Industrial Marketing Today

I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. Read more The post, %3 FAQs About Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

FAQ 282
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Using CAD and BIM Files in Manufacturing Content Marketing

Industrial Marketing Today

CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for. This is only a content summary.

The Risks of Over-Reliance on Late-Stage Content

The Point

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. The Risks of Over-Reliance on Late-Stage Content Click To Tweet.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

And the best part is, it can apply to content for all stages of your funnel! Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

Manufacturing Content Marketing—What’s Ahead in 2021

Industrial Marketing Today

What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. This is only a content summary. Visit my website for more content on industrial marketing.].

Technical Content Creation for Manufacturing Marketing

Industrial Marketing Today

The original post %Technical Content Creation for Manufacturing Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Technical content creation is a big challenge for manufacturing marketers of all sizes. This is only a content summary.

Content Preferences of Engineers and Industrial Buyers

Industrial Marketing Today

Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. This is only a content summary.

DivvyHQ vs. Wrike: Comparing Content Marketing Platforms

DivvyHQ

Technology has become a must-have for streamlining content ideation, planning, publishing, and more for content marketing teams. Let's see which is the best fit for content marketing teams.

Unique Challenges in Manufacturing Content Marketing

Industrial Marketing Today

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. Read more The post, %Unique Challenges in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. This is not accomplished by creating more content or sending more communication.

Content Marketing for Manufacturers is filling the Trade Show Void

Industrial Marketing Today

Read more The post, %Content Marketing for Manufacturers is filling the Trade Show Void% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary. Visit my website for more content on industrial marketing.].

A Practical Guide to Enterprise Content Management

DivvyHQ

In today’s digital universe, content is one of a company’s most precious assets. Thus, it’s essential for large companies to have a content management system that can maximize the value that those assets can bring.

Why and How Content Planning Differs from Content Strategy

DivvyHQ

The increasingly complex state of content marketing today requires better structure and organization, especially for busy content marketing teams. Understanding the distinction between content planning and content strategy is step one.

Plan 103

Launching a Winning B2B Content Marketing Strategy

Fusion Marketing Partners

In my fractional CMO practice, I have to recommend content marketing strategies for my B2B clients. Content Marketing B2B content marketing Content marketing thought leadership

CMO 144

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

DivvyHQ vs. Basecamp: Comparing Content Marketing Platforms

DivvyHQ

Content marketers have come to rely on technology to streamline processes and ensure consistency, but there are so many tools to choose from. In this post, part of a competitive analysis series, we’re digging into the similarities and differences between DivvyHQ and Basecamp.

Use But Don’t Abuse: 5 Tips for Content Creators

Marketing Insider Group

Every minute, about five hours of content makes its way to YouTube. In light of this reality, plenty of entrepreneurs have become full-blown content creators. Some create content specifically for social media websites. Day after day, the content gets pushed onto the Internet.

Tips 275

How Content Marketing Builds Trust

Marketing Insider Group

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. However, where Trader Joe’s really excels is with user-generated content. Content marketing gives your brand a voice.

Trust 275

Content Marketing Strategy: Are You Winging It?

Zoominfo

Creating B2B marketing content is a significant investment of time and money. That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy?

Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next

Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip

The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.

Marketers Continue to Find Benefits In Leveraging Video Content

KoMarketing Associates

Many marketers began to recognize the value of video content in 2020, and new research suggests that they are now leveraging it to achieve a wide array of objectives. As of this year, the majority of marketers (70%) said that video content showed a positive return-on-investment.

Video 215

Evergreen content: how to create high-quality content that lasts

RockContent

A Content Marketing strategy requires, as you know, the constant production of diverse materials, in different formats, and appropriate to the buyer persona. That’s what we call evergreen content. In this post, we will cover: What is evergreen content?

Content Utopia: How to Create Branded Content That Sells

DivvyHQ

Creating "content that sells" doesn't mean being salesy. Instead, there are specific strategies and techniques that help content producers create an emotional connection, which is ultimately what drives people to buy. That's a sure-fire way to turn off your readers.

Brand 97

The Value of Repurposing Content

Julia Flaherty

The Value of Repurposing Content. There are many benefits of repurposing content. If you've yet to jump on the repurposing bandwagon, here are some of the top benefits of repurposing that you should consider as you make the move

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

DivvyHQ vs. Asana: Comparing Content Marketing Platforms

DivvyHQ

When looking at the wide variety of platforms built for the marketing world, it's easy to go cross-eyed. Luckily, we just released a big competitive analysis of all the platforms that we typically run up against. In today article, we're focusing in on the comparison between DivvyHQ vs. Asana.

DivvyHQ vs. Workfront: Comparing Content Marketing Platforms

DivvyHQ

If you're looking at content marketing platforms and budget is a factor, you're going to want to check out this week's platform comparison: DivvyHQ vs. Workfront.

How to Pick Blog Categories and Content Themes

Marketing Insider Group

What does this have to do with content marketing? When you become intentional about choosing categories and themes for your weekly blog content , you maximize their potential to help you achieve your goals. And new content? to follow as they navigate your content.

Adapting Your Industrial Content Marketing Strategy for COVID-19

Industrial Marketing Today

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. This is only a content summary. Visit my website for more content on industrial marketing.].

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. How to stand out from the crowd when EVERYONE is doing content marketing.

How Are You Quantifying Content Marketing Initiatives?

Marketing Insider Group

Content marketing has the potential to do great things for your brand. Quantifying content marketing is a standard part of determining its performance. So, how are you quantifying content marketing? How and what you measure should align with the goals in your content strategy.

Branded Content Smarts: How to Turn Your Insights into PR

DivvyHQ

With so much to be gleaned from your content analytics, it's smart to put your PR hat on to determine how those insights (and your owned assets) might be transformed or repackaged into earned media opportunities. Let's dive into how to make this approach a regular part of your content mix.

PR 100

How to Prune Content

MarketMuse

Judiciously applied, content pruning can improve the quality of your site. Content Optimization

Sites 68

6 Kinds of Action Words Your Content Marketing Needs

Marketing Insider Group

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. Action words turn consumers from simple readers of your content into engaged potential customers. How to Use Action Words in Your Content.

Words 230

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Does Your Content Plan Match Your Content Workflow?

DivvyHQ

Despite your best intentions, content plans can easily get derailed. But when you have your content strategy, workflow processes, resources, and tools in alignment, you can take all the curve balls in stride.

Plan 90