Manufacturing Content Marketing Distribution and Measurement

Industrial Marketing Today

That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

To Gate, or Not to Gate, That is the Question in Manufacturing Content Marketing

Industrial Marketing Today

Gated content is the most common way for manufacturers to generate leads from industrial websites. If you are not familiar with the term gated content, it refers to content that needs the reader to fill out a form and submit it before either downloading or reading the full version.

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Using CAD and BIM Files in Manufacturing Content Marketing

Industrial Marketing Today

CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for. This is only a content summary.

Your 3 Biggest Content Strategy Questions, Answered

Contently - Strategy

Or was he talking about a content strategy advice show tailor-made for modern marketers? Today, we’re excited to launch Ask a Content Strategist , a new content strategy advice show inspired by our popular mailbag column. When should I gate my content?

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

And the best part is, it can apply to content for all stages of your funnel! Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

How Manufacturing Content Marketers Can Reduce Stress on Engineers

Industrial Marketing Today

Manufacturing content marketers can really help reduce the stress on engineers. This is only a content summary. Visit my website for more content on industrial marketing.]. Industrial Content Marketing manufacturing content marketing

Content Marketing Showdown: Google vs. Facebook

Contently

Google’s YouTube content is an endless barrage of entertaining content. The post Content Marketing Showdown: Google vs. Facebook appeared first on Contently. Content Marketing FeaturedHave any companies shaped the digital era more than Google and Facebook?

3 FAQs About Manufacturing Content Marketing

Industrial Marketing Today

I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. Read more The post, %3 FAQs About Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

FAQ 271

Manufacturing Content Marketing—The Year It Was and Looking Forward

Industrial Marketing Today

I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI). This is only a content summary. Visit my website for more content on industrial marketing.].

The B2B Content Creation Playbook

DivvyHQ

Content marketers in the B2B world have to walk a fine line between capturing attention and getting in-depth on meaty topics. Since boring, jargon-stuffed content won't cut it, you need to turn all that data and technical information into a compelling story.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. This is not accomplished by creating more content or sending more communication.

8 Templates to Help You Plan Content in 2022

DivvyHQ

When you think of content planning templates, you likely think about spreadsheets for editorial calendars. Instead, we're providing a variety of templates to help you ideate and plan content that is aligned with your strategy, and create content efficiently in many different formats.

Manufacturing Content Marketing—What’s Ahead in 2021

Industrial Marketing Today

What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. This is only a content summary. Visit my website for more content on industrial marketing.].

How To Make Paid Content Promotion Pay Off for Your Content Marketing

Content Marketing Institute

Promoted content drives stronger performance. Continue reading → Content Distribution and Promotion Content Marketing Tools and Technology Social Media

The Risks of Over-Reliance on Late-Stage Content

The Point

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. The Risks of Over-Reliance on Late-Stage Content Click To Tweet.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

10+ Tools To Help With Reusing and Repurposing Content

Content Marketing Institute

Reusing and repurposing existing content lets you quickly expand your reach across channels in different formats. Continue reading → Content Marketing Tools and Technology Content Strategy Productivity

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How Marketers Are Handling the Rising Demand for Content Marketing, in 5 Charts

Contently

The global pandemic changed our behavior dramatically—for marketers, one notable shift was that digital content consumption increased drastically. They found that most effective content is personalized, relevant, timely, and informative, while making an impact across the customer journey.

Demand 151

10 Free Content Marketing Resources You Need to Bookmark

Contently - Strategy

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. How to Measure Content ROI in 10 Steps. SEO for Content Course.

Content Marketing How to: Leverage Existing Content

Biznology

Earlier this week, I was chatting with a client about the content deadline he had missed. So you won’t be surprised to hear that the single most common complaint we hear is about not having the time to create enough content. The larger problem is that creating content does take time.

Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next

Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip

The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.

How to Use Content to Achieve Thought Leadership Results

Vision Edge Marketing

The phrase “content is king” was used by Bill Gates in 1996 to describe the future of the internet as a marketplace to share information. How Content Marketing and Thought Leadership are Related . Are content and thought leadership the same? . three to five pieces of content ?before

Top 20 Content Marketing Blogs You Should Read Every Day

Marketing Insider Group

What are the top content marketing blogs you read every day? It’s not easy to stay on top of the latest news and updates in content marketing. Businesses that create consistent weekly content have 2-6 times more leads. Content Marketing Institute. Content Strategist.

Technical Content Creation for Manufacturing Marketing

Industrial Marketing Today

The original post %Technical Content Creation for Manufacturing Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Technical content creation is a big challenge for manufacturing marketers of all sizes. This is only a content summary.

How Much Content Do You Really Need?

DivvyHQ

Today's marketing engine needs a steady stream of fuel: content. But how much content do you really need? In this post, we’ll look at a variety of channels and discuss how you can align your content production volume with your objectives and audience demands.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Content Preferences of Engineers and Industrial Buyers

Industrial Marketing Today

Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. This is only a content summary.

How to Perfect Your Content Production Workflow

DivvyHQ

Despite having a solid content strategy, execution plan, and content team, your content production process can still turn into a chaotic mess. Let’s look closer at what it takes to grease the wheels and get your content production rolling at top speed.

How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Buyers are spending more time with content. Longer content rules.

Content Accessibility Fact Sheet

Content Science Review

Get key facts and statistics about the state of web content accessibility, including trends and best practices. Article

Review 109

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

As a B2B marketer, you already know - attention spans are short, and the competition to win attention is fierce. So how do you break through the noise to deliver the right message, at the right time, using the right channel - and reach the right audience? Michael Brito, EVP at Zeno Group has an effective and repeatable answer: use audience intelligence! By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

Content Operations Success Factor Briefing: Content Technology

Content Science Review

Download our Content Technology briefing, based on our Content Operations Study, to help you scale and sustain content success. Premium

DivvyHQ vs. Contently: Comparing Content Marketing Platforms

DivvyHQ

For your enterprise content team to consistently create and publish content across multiple channels, you’re going to need the support of technology. Today, we’re focusing in on the comparison between DivvyHQ vs. Contently.

23 Measurement Definitions Every Content Marketer Should Know

Content Marketing Institute

While content marketers may recognize terms related to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s performance strategy.

Introducing SEO Story Ideas: Your New Favorite Content Strategy Tool

Contently

Around this time last year, there was a stat circulating around Slack that had the Contently fam absolutely abuzz : as an aggregate, two-thirds of our customers’ traffic came from search—significantly higher than industry benchmarks.

SEO 126

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. The results included a few expected areas of consensus but also some surprising divergence of opinions. Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. But doing it effectively to optimize results is also the top challenge marketers face. Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. And there's one promising avenue many marketers may be under-investing in. This webinar not only summarizes the issues raised in the study but also offers guidance from multiple sources on how to address the challenges of today's B2B marketers.

Unique Challenges in Manufacturing Content Marketing

Industrial Marketing Today

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. Read more The post, %Unique Challenges in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

7 Signs It’s Time to Outsource Your Blog Content

Marketing Insider Group

Today about 70% of companies outsource their content, and it’s no surprise why. Companies that outsource are able to focus on their core business with the knowledge that their blog and other content priorities are being executed by experts. Your blog content isn’t earning results.

Landing Page Content: A Conversion-Focused Guide

DivvyHQ

Even small content changes can make a big impact. Are you looking to improve conversions on your landing pages? In today's article, we're digging into some data, the pillars of conversion-centered design, and useful tips to consider. Let's go!

300M Articles Analyzed: 18 Examples Of Awesome B2B Content Marketing

BuzzSumo

Content Marketing

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.