My Top 3 Content Marketing Case Studies

Marketing Insider Group

By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy. The post My Top 3 Content Marketing Case Studies appeared first on Marketing Insider Group. Content Marketing Case Stud

6 Creative Ways to Recycle Your Content

Marketing Insider Group

Coming up with new ideas for content can be a struggle. Here’s a well-known secret: the content […]. The post 6 Creative Ways to Recycle Your Content appeared first on Marketing Insider Group. Content Marketing blog content Content content strategy

4 Ways Content Creators Can Pitch Themselves Successfully

Marketing Insider Group

Content bridges that gap between unfamiliarity and loyalty, but only when it’s well-crafted. To develop convincing content, creators need to strategically align their format, audience, messaging, and execution. You know how valuable your products and services are.

Using Content Lead Scoring to Link Content Marketing and Sales

Marketing Insider Group

The post Using Content Lead Scoring to Link Content Marketing and Sales appeared first on Marketing Insider Group. Content Marketing

How B2B Marketing is Changing in 2018

But following closely behind is the desire to improve content marketing efforts. Because content. The biggest challenges that B2B marketers are facing this year are related to content: creating. Content-related challenges. content marketing efforts.

2019 Content Marketing Survey: Marketers Focus On Content Creation

Marketing Insider Group

2018 was quite a year for content marketing! As is true with technology, content marketing has evolved at a rapid pace. The post 2019 Content Marketing Survey: Marketers Focus On Content Creation appeared first on Marketing Insider Group.

Survey 268

What is Content Marketing?

Marketing Insider Group

Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. The post What is Content Marketing?

Content Promotion Strategies: How to Supercharge Your Content

B2B PR Sense

There's no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn't get the attention you want? That's where content promotion strategies can help. Your content is like a flame. So too with you content.

A Guide to Content Marketing by Generation

Marketing Insider Group

If you want to make sure your content marketing is effective for […]. The post A Guide to Content Marketing by Generation appeared first on Marketing Insider Group. Content Marketing

Do You Take Quality Content for Granted?

Marketing Insider Group

Content is core to any buying process, and it is marketing’s opportunity to create relationships with existing and potential customers. Content is everywhere, and in this digital age, that might cause some marketers to take good content for granted. Content Marketing

Aging 203

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

billion on content creation Each year B2B organizations spend more than $5.2

27 Amazing Facts about B2B Content Marketing

Act-On

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

4 Content Distribution Strategies That Make Web Traffic Soar

Marketing Insider Group

According to Hubspot, Content Marketing costs 62% less than traditional marketing. Make every piece of content that you write, photograph, or film count. With more effective content distribution strategies, you can make your web traffic soar to the moon and back.

Great Content Answers Questions

Modern Marketing

Arnie brings us a very important content marketing tip. Does your content answer questions? if you want to be successful with your content marketing, you've got to create content that your customers are actually searching for, says Arnie.

6 Metrics to Measure Content Performance

Marketing Insider Group

All good content marketers know that it’s vital to monitor and analyze the performance of individual pieces of content on a regular basis. This data will help to not only identify poor-performing content that can be improved, but also to find your best-performing content.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

And the best part is, it can apply to content for all stages of your funnel! Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

Creating Authentic Content Without Publishing Your Diary

Marketing Insider Group

Creating authentic content is potentially one of the most valuable skills for marketers to learn in 2019. The post Creating Authentic Content Without Publishing Your Diary appeared first on Marketing Insider Group. Content Marketing

5 Things That Will Boost a Lackluster Content Marketing Strategy

Marketing Insider Group

When content marketers see results, there are two clear reasons for it. The post 5 Things That Will Boost a Lackluster Content Marketing Strategy appeared first on Marketing Insider Group. Content Marketing content manager content marketer content marketing strategy marketing

Content Writing is the New Copy Writing

Marketing Insider Group

At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively. The post Content Writing is the New Copy Writing appeared first on Marketing Insider Group. Content Marketing

The Ultimate Guide To Content Promotion

Marketing Insider Group

Creating great content is obviously an important part of any content marketing plan, but your job doesn’t end as soon as you hit the publish button. The post The Ultimate Guide To Content Promotion appeared first on Marketing Insider Group. Content Marketing

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. This is not accomplished by creating more content or sending more communication.

8 Ways to Generate Pre-Event Hype with Content Marketing

Marketing Insider Group

As an international keynote speaker, I’ve seen how Content marketing can be an effective way to […]. The post 8 Ways to Generate Pre-Event Hype with Content Marketing appeared first on Marketing Insider Group. Content Marketing

8 Key Takeaways from New Survey on B2B Content Preferences

The Point

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why.

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11 Benefits of Outsourcing Your Content Creation

Marketing Insider Group

If you want to dip your toes in content marketing but don’t have the time or expertise to create your own content, outsourcing your content creation is an easy and effective way to reap the benefits without all the work. Content Marketing

Is (Lack of) Content Getting in the Way of Your Content Marketing Efforts?

Marketing Insider Group

We’re all bought in on content marketing. Seventy-two percent of marketers have a content marketing strategy in place, according to the LinkedIn Technology Marketing Community. The post Is (Lack of) Content Getting in the Way of Your Content Marketing Efforts?

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

7 Steps to Create B2B Content That Your Audience Craves

Webbiquity

Consumer (B2C) content marketing is often viewed as “sexier” than B2B. After all, it’s easier to infuse content with personality, to tell stories, infuse emotion, and create engagement when promoting consumer brands—isn’t it? Content should get right to the point.

Contently Explains: How Content Marketing Makes Money

Contently

But when it comes to the true ROI of their content, most marketers are still left scratching their heads. To ease those concerns, let’s go over how content marketing actually helps your bottom line. By now, most brands understand the benefits of good content.

5 Examples of Innovative Enterprise Content Marketing

Marketing Insider Group

You know I love talking about great content marketing examples. But what if you are en Enterprise Content Marketer looking for inspiration? The post 5 Examples of Innovative Enterprise Content Marketing appeared first on Marketing Insider Group. Content Marketing

How to Create Content Your Customers Will Love to Read

Marketing Insider Group

As a content marketer, I rely on data and analytics to create robust strategies for our clients. However, when I talk to fellow professionals, I do not need these tools to guess what perhaps is the biggest obstacle we face: how to create content that your customers will love to read.

How to Grab Attention with Audience Intelligence

Speaker: Michael Brito, EVP, Zeno Group

By understanding not just the readers of your content, but also the "vocal minority" and the influencers at play, you can develop a strategy to sustainably create attention-getting - and more effective - marketing campaigns.

How to Build Content Creation Into Your Company Workflow

Marketing Insider Group

A strong and consistent content creation workflow is essential to your content marketing success. Content creation should not only be the responsibility of the marketing department. Integrating your content creation in […]. Content Marketing

What Is Content Marketing Development?

KoMarketing Associates

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Content Interviews.

How to Leverage Usage Intelligence Data for an Effective Content Strategy

Webbiquity

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. The challenge with marketing to personas is that those personas evolve over the journey of use, and the content delivered must evolve to maintain engagement.

How to Create Better Content in 2018

Act-On

“More” is a content marketing mantra, but more content is not better marketing – better content is. Discover 7 questions to ask yourself to improve your content. Content Marketing better content content content best practices content marketing marketing content

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Content marketing, for example, is widely viewed as the most effective lead generation tactic and area for additional spending in the coming year. How to stand out from the crowd when EVERYONE is doing content marketing.

How to Create a Content Machine that Turns 1 Piece of Content Into 10

Marketing Insider Group

Guest post from David Ly Khim from HubSpot Content repurposing is the best way to make the most of the content you’ve created. By giving one piece of content many purposes, you increase your content production without having to churn out dozens of 2,000-word blog posts every month.