Using CAD and BIM Files in Manufacturing Content Marketing

Industrial Marketing Today

CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for. This is only a content summary.

Manufacturing Content Marketing Distribution and Measurement

Industrial Marketing Today

That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

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The Ultimate List of Content Amplification Tools

Marketing Insider Group

Creating and publishing content are only the beginning. That’s the process of content amplification, and there are many ways to achieve it. In this post, we’re delivering a compelling list of applications every content marketer will want to add to their tech stack.

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Is Content Marketing Becoming the New SEO?

Marketing Insider Group

If you were to step back in time into a marketing conference from a decade or so ago, content marketing SEO would be the buzzword you’d hear on everyone’s lips. But back then, content was only a vehicle for injecting keywords into blog posts and other website content.

SEO 202

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

How Content Marketing Builds Trust

Marketing Insider Group

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. However, where Trader Joe’s really excels is with user-generated content. Content marketing gives your brand a voice.

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Technical Content Creation for Manufacturing Marketing

Industrial Marketing Today

The original post %Technical Content Creation for Manufacturing Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Technical content creation is a big challenge for manufacturing marketers of all sizes. This is only a content summary.

Manufacturing Content Marketing—What’s Ahead in 2021

Industrial Marketing Today

What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. This is only a content summary. Visit my website for more content on industrial marketing.].

Content Preferences of Engineers and Industrial Buyers

Industrial Marketing Today

Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. This is only a content summary.

Content Marketing for Manufacturers is filling the Trade Show Void

Industrial Marketing Today

Read more The post, %Content Marketing for Manufacturers is filling the Trade Show Void% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. This is only a content summary. Visit my website for more content on industrial marketing.].

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Has Content Marketing Saturation Hit Your Industry?

Marketing Insider Group

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. What Is Content Saturation? Why Did Content Marketing Saturation Occur?

Create B2B Content Your Audience Actually Wants to Read

Marketing Insider Group

Content creation is the cornerstone of a successful inbound marketing strategy. Once companies establish a brand identity, they can begin to consistently infuse content with the right language, tone, and other nuances that make your company distinct. Keep Content Fresh.

2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. The State of B2B Content Marketing.

Unique Challenges in Manufacturing Content Marketing

Industrial Marketing Today

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. Read more The post, %Unique Challenges in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Content Marketing How to: Leverage Existing Content

Biznology

Earlier this week, I was chatting with a client about the content deadline he had missed. So you won’t be surprised to hear that the single most common complaint we hear is about not having the time to create enough content. The larger problem is that creating content does take time.

How to Use Content Marketing for Customer Retention

Marketing Insider Group

With content marketing. Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. 9 Customer Retention Strategies That Use Content Marketing. Publish Quality Content Consistently.

Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing wins ROI. Content Marketing

Adapting Your Industrial Content Marketing Strategy for COVID-19

Industrial Marketing Today

Industrial content marketing strategy needs adjusting and fine-tuning to adapt to changes during this unprecedented time of COVID-19. This is only a content summary. Visit my website for more content on industrial marketing.].

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

35 Content Marketing Tools To Drive Your Content Marketing Success

Marketing Insider Group

Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. 22 Content Marketing Tools.

Evergreen content: how to create high-quality content that lasts

RockContent

A Content Marketing strategy requires, as you know, the constant production of diverse materials, in different formats, and appropriate to the buyer persona. That’s what we call evergreen content. In this post, we will cover: What is evergreen content?

Content Marketing Agency Vs In-House Writers

Marketing Insider Group

In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers. Because that is our goal: content marketing ROI.

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How to Humanize Your Brand with Authentic Content

Marketing Insider Group

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Just follow their lead with authentic content that gives your brand a human face. Leverage Your Superpower with Employee-Generated Content.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

billion on content creation Each year B2B organizations spend more than $5.2

How Content Marketing Directly Improves Sales

Marketing Insider Group

While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. Build a Content Strategy.

How Much Should Content Marketing Cost?

Marketing Insider Group

There’s a lot of confusion surrounding the cost of content marketing today. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit.

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Content Marketing for Manufacturers: Are You Using its Full Power?

Industrial Marketing Today

The original post %Content Marketing for Manufacturers: Are You Using its Full Power?% My initial conversations with industrial companies about content marketing for manufacturers usually start something like this, “We can’t be found in Google or other search engines.

Is It Really Possible to Create 10x Content Anymore? How?

Marketing Insider Group

Let’s be frank—there is a saturation of content marketing. Almost every brand is producing content, and competition to rank is fierce. However, it’s not all bad news because a lot of content out there is surface level—it’s generic and has no new angle or point of view.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How to write a kickass content marketing brief

Tomorrow People

A strong, strategic brief is vital for effective content. The importance of a strong brief in for content. Great marketing content doesn’t happen by accident. This applies equally to internally and externally facing content. How to produce awesome content briefs.

Content Utopia: How to Create Branded Content That Sells

DivvyHQ

Creating "content that sells" doesn't mean being salesy. Instead, there are specific strategies and techniques that help content producers create an emotional connection, which is ultimately what drives people to buy. That's a sure-fire way to turn off your readers.

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Content Marketing Strategy: Are You Winging It?

Zoominfo

Creating B2B marketing content is a significant investment of time and money. That’s why it’s essential to understand the reasoning behind all that content. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy?

Content Operations: The Key To Real Performance

RockContent

Content Marketing is one of the best strategies a business can use to reach new leads and create a long-lasting relationship with customers. According to the Content Marketing Institute, 77% of all internet users read blogs, and 61% of them have made purchases because they read a blog post.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

And the best part is, it can apply to content for all stages of your funnel! Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies are one of the most powerful forms of content to have in your marketing repertoire. The longer-form content goes more in depth to describe a problem, solution, and outcome – all while keeping the customer at the center of the story. Content Marketing