Digital Transformation & Content Marketing Technology

Contently - Strategy

The content marketing landscape is changing… and fast. With thousands of MarTech tools on the market, it’s difficult to keep up with the content marketing technology needed to strategize, create, optimize, and measure content. Preparing Your Content Team for Success.

Never Miss a Content Publishing Deadline Again!


Consistency and sustainability are key factors to content marketing success. In today's post, we're exploring the 6 most-common reasons why teams fall behind, and what content operations leaders can do to minimize these issues.


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Manufacturing Content Marketing Distribution and Measurement

Industrial Marketing Today

That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Using CAD and BIM Files in Manufacturing Content Marketing

Industrial Marketing Today

CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for. This is only a content summary.

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

Branded Content: Getting It Right

Content Marketing Institute

Branded content's ability to deliver immersive, entertaining, and educational stories may make it the best vehicle to bridge the gap between awareness and ongoing affinity.

The Right Way to Perform Content Audits


Content audits are vital to creating intentional content marketing strategies, but when was the last time you performed one?

3 FAQs About Manufacturing Content Marketing

Industrial Marketing Today

I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. Read more The post, %3 FAQs About Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

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Manufacturing Content Marketing—What’s Ahead in 2021

Industrial Marketing Today

What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. This is only a content summary. Visit my website for more content on industrial marketing.].

Your 3 Biggest Content Strategy Questions, Answered

Contently - Strategy

Or was he talking about a content strategy advice show tailor-made for modern marketers? Today, we’re excited to launch Ask a Content Strategist , a new content strategy advice show inspired by our popular mailbag column. When should I gate my content?

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

To Gate, or Not to Gate, That is the Question in Manufacturing Content Marketing

Industrial Marketing Today

Gated content is the most common way for manufacturers to generate leads from industrial websites. If you are not familiar with the term gated content, it refers to content that needs the reader to fill out a form and submit it before either downloading or reading the full version.

How Content Briefs Can Dramatically Improve Your Content Marketing Productivity


Question: What's one thing you can do to improve the productivity of your content creators AND get better quality content out of them? Answer: Start creating and using content briefs.

How Manufacturing Content Marketers Can Reduce Stress on Engineers

Industrial Marketing Today

Manufacturing content marketers can really help reduce the stress on engineers. This is only a content summary. Visit my website for more content on industrial marketing.]. Industrial Content Marketing manufacturing content marketing

Manufacturing Content Marketing—The Year It Was and Looking Forward

Industrial Marketing Today

I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI). This is only a content summary. Visit my website for more content on industrial marketing.].

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

How to Leverage Your Content Strategy for Effective Newsletter Content


When you break it down, email marketing is an extension of your content strategy. By following through with a few specific steps, you can adapt your content strategy to make top-performing newsletter content that your audience will want to read as soon as it lands in their inbox.

The Risks of Over-Reliance on Late-Stage Content

The Point

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage. The Risks of Over-Reliance on Late-Stage Content Click To Tweet.

How Marketers Are Handling the Rising Demand for Content Marketing, in 5 Charts


The global pandemic changed our behavior dramatically—for marketers, one notable shift was that digital content consumption increased drastically. They found that most effective content is personalized, relevant, timely, and informative, while making an impact across the customer journey.

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Content Marketing Showdown: Google vs. Facebook


Google’s YouTube content is an endless barrage of entertaining content. The post Content Marketing Showdown: Google vs. Facebook appeared first on Contently. Content Marketing FeaturedHave any companies shaped the digital era more than Google and Facebook?

Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

If your role includes supporting sellers, then this in-depth sales guide is for you! Discover valuable insights on how to adjust your tactics and keep remote onboarding and training engaging. Take the next steps from sales to revenue enablement by downloading this essential guide today!

You’re Not the Only One Worried about the Rapidly Increasing Need for Content


“Our whole content calendar is now irrelevant. Content creators now face a recession and the Great Resignation. At the same time, there are louder demands from customers, audiences, tech platforms, and internal teams to niche down further and produce even higher quality content.

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Content Operations: Making Content Work For You


At first glance, content marketing may seem like a purely creative endeavor. In fact, as companies scale their content output, they often find themselves buried in a chaos. But in reality, there are a LOT of logistics involved.

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Content Marketing How to: Leverage Existing Content


Earlier this week, I was chatting with a client about the content deadline he had missed. So you won’t be surprised to hear that the single most common complaint we hear is about not having the time to create enough content. The larger problem is that creating content does take time.

7 SEO Tools No B2B Content Marketer Should Be Without

Contently - Strategy

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. Content Marketing Strategy

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

And the best part is, it can apply to content for all stages of your funnel! Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

The Smart Guide to B2B Content Marketing in 2023


How are you planning on elevating your B2B content marketing game in 2023? In a recent report from NetLine, they discovered many insights and ideas about how to take your B2B content marketing to the next level.

10 Free Content Marketing Resources You Need to Bookmark

Contently - Strategy

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. How to Measure Content ROI in 10 Steps. SEO for Content Course.

Technical Content Creation for Manufacturing Marketing

Industrial Marketing Today

The original post %Technical Content Creation for Manufacturing Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Technical content creation is a big challenge for manufacturing marketers of all sizes. This is only a content summary.

The Why and How of Content Modeling


Have you ever tried to organize all of your content? Here's more on why you should have a content model and the four steps you need to take to execute a content modeling process. Where would you even start with such a task?

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. This is not accomplished by creating more content or sending more communication.

How to Redefine Your Customer Journey with Content


Let's dig into this strategic process more and learn how content can be used to redefine your customer journey. In most industries, the customer journey isn't as straightforward as it once was.

5 Steps to Minimize Sourcing Snafus in Content Marketing


Seamlessly integrating quotes and insights into your content can be tricky—you have to consider all the moving parts. That said, featuring experts can add journalistic flair and credibility to your content marketing stories. Original reporting creates stronger content marketing.

The A-to-Z Guide to Content Quality Assurance


Do you have a content quality assurance process in place? It's also about ensuring each piece of content you create is on brand, accurate, and aligns with your holistic content strategy. Quality assurance is more than just catching typos and bad grammar.

How To Make Paid Content Promotion Pay Off for Your Content Marketing

Content Marketing Institute

Promoted content drives stronger performance. Continue reading → Content Distribution and Promotion Content Marketing Tools and Technology Social Media

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

Content Preferences of Engineers and Industrial Buyers

Industrial Marketing Today

Understanding the content preferences of engineers and industrial professionals is crucial to your success with industrial content marketing. That applies to the content for industrial websites too. This is only a content summary.

How (and Why) to Auto Generate Website Content


As AI-based content creation tools improve and gain more traction within marketing departments, it's smart to understand the role that they can realistically play in your process. Today, these tools may only be useful for a handful of generic or formulaic types of content assets.

10+ Tools To Help With Reusing and Repurposing Content

Content Marketing Institute

Reusing and repurposing existing content lets you quickly expand your reach across channels in different formats. Continue reading → Content Marketing Tools and Technology Content Strategy Productivity

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How to Create and Use Benchmark Reports in Content Marketing


What is content benchmarking? And why should you be making it a regular part of your content marketing reporting? We're answering these questions and providing practical guidance on specific techniques and tools in today's post. Let's go!

Stream On or Tune Out: Personalize Your Buyer Journey so Audiences Click Next

Speaker: Randy Frisch, Co-Founder, CMO and President, Uberflip

The way we engage with technology has changed—from the way we watch TV (Netflix), to the way we consume music (Spotify), to the way we exercise (Peloton). We have tuned out on old one-dimensional experiences. Your buyer expects each stage of the journey to be curated so they can stream away! Join Randy as he presents an actionable framework for creating experiences that will engage your buyers to stream through more of your content so they don’t tune out.