Marketing Insider Group

DECEMBER 16, 2024

Target high-traffic keywords that competitors rank for but remain relevant to your goals. These may include both direct competitors in your industry and indirect ones who rank for the keywords you target. Indirect Competitors: Focus on brands ranking for the same target keywords or appealing to a similar audience segment.

Analysis 245

Analysis SEO Tools Domain 245

Marketing Insider Group

JANUARY 6, 2025

Attracting Organic Traffic Blogs optimized for search engines increase visibility, helping your website rank higher for targeted keywords. Blog posts can incorporate both high-volume keywords and long-tail phrases that align with what your audience is searching for. User intent plays a big role here.

Inbound Marketing 298

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 298

Marketing Insider Group

OCTOBER 7, 2024

It’s an investment that gets your content in front of specific audiences based on demographic targeting, keywords, or user behaviors. With tools like Facebook’s ad manager or Google’s keyword planner, you can focus on the perfect demographic. So, Facebook ads, Google AdWords, sponsored Instagram posts, and others.

Organization 321

Organization Media Cost Per Click Branding 321

Marketing Insider Group

AUGUST 12, 2024

To discover what your audience truly cares about, start with keyword research. Tools like Google Keyword Planner can help you understand what potential readers are searching for online. As you use these tools, try looking for keywords that are relevant to your brand but also have a high search volume.

Content 316

Content Marketing Budget Creation Terms and Conditions Marketing Budget 316

Marketing Insider Group

NOVEMBER 12, 2024

Successful on-page optimization involves various strategies, including keyword placement, content quality, and site structure. Key factors include keyword usage, content quality, meta tags, and internal linking. Keyword Research Keyword research forms the foundation of effective on-page SEO.

Lead Scoring 290

Lead Scoring Lead Ranking SEO Marketing & Strategy 290

Marketing Insider Group

JANUARY 27, 2025

Management from the Experts Gives You Better Results Effective PPC campaigns require expertise in keyword research, ad creation, and performance tracking. These tools encourage precise keyword targeting, competitor analysis, and performance tracking. Their experience helps craft compelling ad copy and select high-performing keywords.

Demand Generation Agencies 290

Demand Generation Agencies PPC Paid Search Agency Advertising Agencies 290

Vision Edge Marketing

OCTOBER 29, 2024

People are shifting from direct, keyword-focused searches to AI-driven, conversational queries because AI offers a more natural, efficient, and personalized user experience. This shift means creating content that is not only keyword-rich but also conversational and contextually relevant to align with how AI processes and delivers information.

Marketing AI 279

Marketing AI Buy Marketing Analytics Tools Demand 279

Marketing Insider Group

FEBRUARY 3, 2025

Image source Keyword Research and SEO Alignment Keywords are the bridge between what your audience searches for and the content you provide. Long-tail keywords often perform well, as they reflect specific queries and attract focused traffic. SEO goes beyond keywords.

Webinar Metrics 260

Webinar Metrics Ad Building Marketing & Strategy B2B Thought Leadership 260

Marketing Insider Group

NOVEMBER 19, 2024

Strategic use of keywords within site architecture enhances search performance. Use keywords strategically in URLs for a small boost to search relevance. Titles should include primary keywords naturally while maintaining readability. Quick Takeaways: SEO-driven design can impact website rankings, increasing visibility and reach.

Design 237

Design SEO Lead Scoring Lead Ranking 237

Marketing Insider Group

JULY 24, 2024

Image Source Monitor metrics like: Organic Traffic: The number of visitors coming from search engines, indicating your content’s reach Keyword Rankings: How well your content ranks for specific search terms, reflecting its relevance and effectiveness Backlinks: The number and quality of external links pointing to your content, enhancing its authority (..)

Advertising Benchmark 301

Advertising Benchmark Content Marketing Lead Scoring Lead Ranking 301

Webbiquity

AUGUST 3, 2024

Key Services Offered by SEO Resellers Keyword Research and Analysis SEO reseller services include in-depth keyword research to discover high-traffic keywords that are relevant to businesses. They analyze search patterns, competition, and user intent to determine the best keywords to help a business rank higher on search engines.

SEO 177

SEO Marketing Strategy Marketing & Strategy Paid Search Agency 177

Valasys

MARCH 17, 2025

If your SEO company specializing in digital marketing and lead generation is still relying on single keywords to rank, youre leaving money on the table. Increased Organic Traffic : By covering a topic extensively through clusters, your site can rank for a broader range of related keywords, attracting more organic traffic.

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Webbiquity

AUGUST 27, 2024

Ignoring the Power of Keywords In the digital age, the first “person” to read your resume is often an Applicant Tracking System (ATS). These systems scan for keywords related to the job posting. Marketers sometimes forget to optimize their resumes for these systems by including relevant keywords from the job description.

Peer-to-peer 200

Peer-to-peer Marketing Analytics Tools Paid Search Agency Advertising Agencies 200

Webbiquity

JULY 23, 2024

Find keywords that your competitors rank for and try to target them using a robust keyword research tool. Moreover, you can use a website like Screaming Frog to analyze your competitors’ SEO strategy and see the gaps you need to fill to keep on track.

Lead Ranking 297

Lead Ranking Lead Scoring B2B Marketing Marketing & Strategy 297

Marketing Insider Group

MARCH 17, 2025

Keyword performance highlights where rankings need help. Image source Evaluate Keyword Performance Ranking for a keyword means nothing if it doesnt bring traffic. A keyword ranking in the top five but not getting clicks? High-intent keywords should send visitors to pages designed to close the deal, not generic blog posts.

Analytics 147

Analytics SEO Marketing & Strategy Lead Scoring 147

Marketing Insider Group

JANUARY 21, 2025

In addition, keyword tools like Google Keyword Planner or Answer the Public highlight trending topics and common queries in your niche. Platforms like Facebook and Instagram will tell you about your followers’ demographics, behaviors, and preferences.

Social Media 286

Social Media Media Content Work Management 286

Marketing Insider Group

DECEMBER 30, 2024

Steps to Integrate Social Media into Your SEO Plan Aligning Keywords and Content Across Platforms The first part of integrating social media with your SEO plan is consistency in your keywords and messaging. Start by researching SEO-friendly keywords relevant to your target audience.

Social Media 173

Social Media Planning SEO Media 173

Marketing Insider Group

JULY 31, 2024

Subdomains allow for focused content management, making optimizing each section for relevant keywords and audiences easier, ultimately enhancing your site’s overall performance and visibility. This distinction can impact keyword ranking and domain authority.

SEO 200

SEO Domain Marketing Management High Quality Lead 200

Marketing Insider Group

OCTOBER 21, 2024

You might decide to keyword optimize an article or page that was once a high performer but has now lost its luster. Asking yourself that question is important, as it gives you the chance to see your content in a new light. Putting a facelift on old content can be tackled in many ways. Or you could add length to shorter content.

Marketing & Strategy 311

Marketing & Strategy Marketing Strategy Work Management Advertising Agencies 311

Trade Press Services Newsletter

MARCH 6, 2025

Applicant tracking systems scan resumes for relevant keywords and data points, so its important to optimize your resume for these systems by incorporating relevant keywords throughout your content. Stick to a simple, clean, and black-and-white design for maximum compatibility. Show, Dont Just Tell.

Optimization 243

Optimization Work Management Lead Ranking Marketing Management 243

Marketing Insider Group

FEBRUARY 4, 2025

” Implementing long-tail keywords reflecting user queries can elevate a sites position in voice-driven search results. Localized keywords and phrases boost visibility in regional searches. Image source Artificial Intelligence and SEO AI has revolutionized how search engines rank content.

Marketing AI 245

Marketing AI Trends SEO Dwell 245

Marketing Insider Group

DECEMBER 4, 2024

Recycling old blog posts boosts SEO by targeting new keywords. Update Content with Fresh Information and Keywords Adding updated information to older blog posts keeps them relevant and helps capture new readers. Fresh keywords can also make a difference in attracting new readers searching for current terms.

Content 189

Content Lead Scoring Lead Ranking Statistics 189

Marketing Insider Group

AUGUST 27, 2024

This tactic includes using relevant keywords, optimizing meta tags, and ensuring fast load times. A well-optimized website attracts more visitors and keeps them engaged. Implementing SEO best practices is crucial for higher search engine rankings. High search rankings make it easier for potential customers to find you.

Paid Search Agency 312

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 312

Webbiquity

AUGUST 20, 2024

” That means the components of SEO like keyword research, high-quality original content, backlinks, and on-page SEO are still vitally important. Stay on Top of Public Relations “Instead of chasing inbound links as we used to in SEO, now we’re just chasing placements, period.

Marketing AI 328

Marketing AI Traffic Marketing Attribution Organization 328

Marketing Insider Group

JANUARY 15, 2025

It covers everything from technical aspects like site speed and mobile-friendliness to content strategies that target high-value keywords. Tips for Optimizing Product Pages: Use descriptive, keyword-rich titles. Write unique product descriptions that include relevant keywords.

SEO 162

SEO Service Lead Scoring Lead Ranking 162

Marketing Insider Group

AUGUST 13, 2024

Use relevant keywords, write compelling meta descriptions, and ensure you structure the content with headings and subheadings. This calendar should include key dates like holidays, travel seasons, and promotional events, ensuring timely and relevant content.

Paid Search Agency 314

Paid Search Agency Content Marketing Companies Planning 314

Marketing Insider Group

DECEMBER 5, 2024

Marketing teams streamline keyword strategies by understanding user behavior through CRM analysis. This information directs SEO teams to develop keyword-rich content aligning with audience needs, improving search visibility. Personalized keywords not only improve rankings but also connect brands with their audiences.

Marketing Management 147

Marketing Management CRM SEO Lead Scoring 147

Contently

OCTOBER 3, 2024

Second, unlike many tools that provide data based on proprietary algorithms that estimate keyword traffic, Google Analytics gives you hard data on actual visitors hitting your website. Google Keyword Planner Google Keyword Planner is another must-have SEO tool, and it’s also free. The first step is to enter a keyword.

Budget Programs 130

Budget Programs Enterprise Management CMS Development SEO 130

Marketing Insider Group

OCTOBER 16, 2024

Use relevant keywords in your profile to increase visibility in searches. When using LinkedIn: Ensure your company’s LinkedIn profile is optimized. Include a clear, engaging company description that highlights what you do and the value you provide. LinkedIn groups are another excellent resource for networking.

Social Media 298

Social Media Social Marketing B2B Marketing Marketing Strategy 298

Optinmonster

JULY 24, 2024

SEO & Web Traffic Competitor Analysis Tools Tool Name Best for Pricing Semrush In-depth SEO research on competitor keywords, traffic, content gaps, and more. month LowFruits Competitor keyword research on a budget Starts at $25 for 2,000 credits or at $249/year Ahrefs Comprehensive competitor analysis with a heavy focus on backlinks.

Paid Content 96

Paid Content Budget Programs Analysis Optimization 96

Marketing Insider Group

JUNE 5, 2023

Gone are the days when traditional SEO tactics, like keyword stuffing and link building, ruled the digital space. Instagram Optimize your profile with keywords. Sprinkle keywords into your name, handle, bio, and location (if relevant), too. Feature keywords and hashtags into your captions. But that’s not all.

Social Media 358

Social Media SEO Media Keywords 358

Marketing Insider Group

MARCH 3, 2025

Keywords matter, but readability and engagement matter more. Decision content should offer proof. Case studies, testimonials, and detailed guides give readers the final push to act. SEO plays a role in getting blog posts in front of the right audience.

Top of Funnel 256

Top of Funnel Marketing Funnels Content Marketing Ad Building 256

Contently

SEPTEMBER 4, 2024

SEO and keyword analysis We knew we weren’t ranking as high as we wanted to for our main areas of expertise and that we needed to retool our SEO approach. So, we started out by conducting a comprehensive keyword and competitor analysis. This was a three-part process, involving: 1.

Top of Funnel 130

Top of Funnel Allocation Content Keywords 130

Sprout Social

JULY 23, 2024

The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags. Like the earlier example of Not On The High Street, keyword targeting is perfect for adding specific product phrases to match intent on Pinterest’s search bar.

Brand Identity 128

Brand Identity Branding Top of Funnel Best Practices 128

SocialPilot

JANUARY 16, 2025

Traditional SEO Using traditional SEO practices, you can optimize your website and rank it on Google, Bing, or other search engines through backlinks, technical optimization, and keywords. Keywords : In captions, hashtags, and profiles. LinkedIn : Keyword, engagement, content type, and recommendations and endorsements.

Social Media 116

Social Media SEO Media Lead Scoring 116

Martech

JANUARY 21, 2025

Boosting SEO performance: Smaller pieces let you focus on niche keywords, build internal links and expand your sites content footprint. Strengthen SEO performance Breaking down content into smaller pieces creates opportunities to target specific keywords, connect related topics through internal links and improve your search rankings.

ROI 134

ROI Top of Funnel Best Practices Marketing Analytics Tools 134

Marketing Insider Group

DECEMBER 3, 2024

Think of it as your “elevator pitch”—a quick summary that shows your personality or brand voice, highlights what followers can expect from your content, and includes relevant keywords to make your profile searchable. Next, choose a recognizable profile picture that aligns with your brand, such as your business logo.

Social Media 278

Social Media Organization Media Ad Frequency 278