article thumbnail

What Is a Landing Page? [+ Case Study & Tips]

SEMrush

Create free account Semrush Blog Marketing Content What Is a Landing Page? [+ Case Study & Tips] Author: Rachel Handley 7 min read Jun 10, 2025 Contributor: Cecilia Meis Table of contents What Is a Landing Page? Or pages that form part of the main website structure. What’s the Purpose of a Landing Page?

article thumbnail

What is a Landing Page? | Digital Marketing Tips

Choozle

Facebook Instagram X-twitter Linkedin Youtube In digital marketing, a compelling landing page is more than a nice-to-have; it’s a performance multiplier. Whether running a paid media campaign, testing new creative, or capturing leads for a B2B webinar, landing pages remain one of the most critical tools in your advertising toolkit.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to use landing page sales funnels to convert more visitors

Unbounce

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. More blog posts by Josh Gallant What is a landing page funnel? A landing page funnel guides potential customers through your sales process. Updated on January 6, 2025.

article thumbnail

Lessons from letting AI vibe code a landing page

Martech

I’m no stranger to marketing strategy, messaging frameworks and the kind of narrative clarity that makes a landing page convert. Without a UX designer in the middle, I have limited means to show the visualized page, leading to endless rounds of back-and-forth, meaning my creative momentum tends to hit a wall.

article thumbnail

B2B Digital Marketing: What’s Working Now!

Speaker: Paul Slack - Vende Digital CEO

Create the perfect landing page that converts. You’ll learn cost-effective digital tactics that are working right now to produce qualified leads. We’ll show you specific examples of how other B2B companies are crushing it with digital marketing. Generate leads more predictably at a lower cost. Sponsored by: Vende Digital.

article thumbnail

The Role of Keywords in Successful PPC Advertising

Marketing Insider Group

By tailoring ad copy and landing pages to each keyword group, ads become more relevant to searchers, improving overall performance. Google and other search engines assess relevance based on how closely keywords match the user’s search query, ad copy, and landing page content.

PPC 286
article thumbnail

Top 10 PPC Advertising Strategies to Maximize Your ROI

Marketing Insider Group

With so many moving parts from keywords to landing pages even small missteps can drain your budget. Your landing page needs to match your ad alignment is key for conversions. Once segmented, craft unique messaging, landing pages, and offers for each group to increase relevance and conversion rates.

PPC 260
article thumbnail

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Critical tips for maximizing landing page conversions. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns. You’ll learn: How to write focused, effective emails that drive action.

article thumbnail

Everyday Behavioral Science and Web Design for Marketers

Speaker: Brian Massey, Founder of Conversion Sciences LLC

In Brian’s session, you’ll learn: How a data-driven landing page is crafted. Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. We're going to cover a lot of very important ground for digital marketers and business owners.