INDUSTRY INSIGHTS YOUR PEERS ARE READING
Gartner states, “The fundamental goal of lead management applications is to deliver higher-value qualified opportunities to the sales team at exactly the right time.” Note: This graphic was published by Gartner, Inc. MORE
Gartner published its Magic Quadrant Report on Multichannel Campaign Management, which places Oracle Marketing Cloud among the marketing technology industry’s leading partners--both in completeness of vision and ability to execute to that vision. MORE
Tad Travis, a Director in Gartner Research, is responsible for the CRM sales research agenda. Tad cut his teeth in pharmaceutical sales enablement before joining Salesforce, so he knows his stuff on both the demand and supply side. MORE
On the 29 th of January, an announcement was made by Oracle ERP Cloud; they have been named the Leader in Gartner’s Magic Quadrant research report for Cloud ERP for Enterprises that are Product-Centric and Midsize. What is a Gartner Magic Quadrant report? Gartner Disclaimer. MORE
On November 5th, Gartner published a new research report titled “Critical Capabilities for Personalization Engines.” MORE
According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% Sources: • Gartner Forecasts 3.1% MORE
Gartner recently released its 2017 Magic Quadrant for Digital Marketing Hubs , and honored Oracle Marketing Cloud as a leader in this crucial customer experience category for the third consecutive report. Click to read the 2017 Gartner Magic Quadrant for Digital Marketing Hubs report today. MORE
by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year. Click here to download the Gartner Magic Quadrant for CRM Lead Management. MORE
The post Salesfusion Named a 2015 Cool Vendor by Gartner appeared first on Salesfusion. MORE
Gartner recently released their CMO Spend Survey 2016-2017. It’s also received due fanfare because it shows that Gartner’s once flabbergasting prediction from back in 2012 — that by 2017 CMOs would spend more on technology than CIOs — is on track to be proven true. MORE
Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. While the marketing technology industry has many different market assessments, this research very much reflects the emergence of “marketing clouds” as a category of software. MORE
When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before. MORE
If you are going to do an ROI / TCO Calculator you have to make sure its credible, this according to Hank Barnes Gartner in his article: Things I’d Like to See Go Away – Unrealistic ROI and TCO Calculators. Customers care about financials. MORE
Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% Unfortunately this follows a pattern, where Gartner publishes overly optimistic growth forecasts to kickoff the New Year, and downward revisions from there on out. MORE
Oracle is honored once again to be named a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs. Gartner also recognized that personalization is a key to multichannel marketing success. MORE
But with a growing selection of dashboarding tools to help understand marketing performance, and Gartner’s findings that 77% of marketers are currently using or in the process of deploying them with limited support from IT, finding the right marketing dashboard solution is as daunting—and critical—as ever. Gartner’s recently released report aims to helping marketers identify what solution is best for their organizational needs. MORE
But now I’ve also got some great quantitative data to share with you, compliments of Gartner. What’s remarkable — albeit not surprising — in Gartner’s report is that enterprise marketing teams that run their own technology with a dedicated martech leader are more effective. MORE
Assessing Oracle’s placement, Gartner writes: Oracle's Marketing Cloud offers one of the strongest, most consistent sets of functions in the MCCM market. To learn more about how the capabilities of multichannel marketing were evaluated, read the full Gartner report. MORE
According to a study from Gartner, most solution providers are not providing what buyers need when it comes to content and sales engagements. MORE
Gartner says that today’s customers are spending around two-thirds of the buying journey gathering, processing and de-conflicting information. Buying of B2B solutions isn’t just difficult, new research indicates that “it’s become nearly unnavigable”. MORE
For the first time ever, Gartner, a leading research and advisory firm for technology companies, released a Magic Quadrant on the content marketing platform (CMP) space. Gartner also covers other players in the space, and we congratulate NewsCred, Percolate, and Kapost for being named leaders. MORE
It’s why we we’re named the only Visionary vendor in the 2017 Gartner Magic Quadrant. Marketing Automation gartner magic quadrant magic quadrant transformation transformative marketingAt Act-On, we’re dedicated students and scholars of transformation. MORE
Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This time, Gartner blames the decline on the strength of the US dollar. MORE
According to Gartner: ‘(Oracle) has a comprehensive underlying data infrastructure’ Marketers have spoken and it’s clear - data, how its managed, integrated, enriched and activated matters more than ever before. MORE
In a recent report, Gartner evaluated 14 different vendors on their ability to manage the processes associated with CRM Lead Management and Oracle is honored to be named a ‘Leader’ in Gartner’s Magic Quadrant for CRM Lead Management 2018. MORE
Display at home page News MORE
Perhaps the most important assessment of the technology landscape to support that effort is the Gartner Magic Quadrant for CRM Lead Management. Today, marketing is leading a significantly higher percentage of the buying process than ever before. MORE
As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner. MORE
An alarming 43% of today’s enterprise IT investments are not delivering on their business potential , this according to Gartner’s Executive Programs latest research. Gartner IT ROI IT Economics Gartner Executive Programs IT Budgets IT Pisello CIO Alinean ROI SLA ROI Analysis IT Spending MORE
Gartner’s recently released report aims to helping marketers identify what solution is best for their organizational needs. Beckon News Gartner Marketing Dashboards Marketing Intelligence Marketing Landscape MORE
The Outreach team is excited to announce that we have been recognized as an April 2019 Gartner Peer Insights Customers’ Choice for Sales Force Automation. To ensure fair evaluation, Gartner maintains rigorous criteria for recognizing vendors with a high customer satisfaction rate. MORE
According to Gartner, worldwide IT spending was expected to reach $3.8 Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Percent in 2014 Gartner Forecasts 3.1% MORE
We are excited to announce that Evergage has been named a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, 2019. This is the third year of the Magic Quadrant in this technology category and the first year Evergage was invited to participate. MORE
According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. Percent in 2014 Gartner Forecasts 3.1% MORE
According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” The post Gartner Research: Boost your growth from existing customers (Part 1 of 2) appeared first on B2B Lead Blog. MORE
According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”. MORE
With the ever growing and evolving CRM Lead Management market Gartner offers their Magic Quadrant evaluation of 17 providers to assist IT and Marketing Leaders to determine the right fit for their business. MORE
According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Now, Gartner research indicates that a meager 1 in 5 of the decisions are led by IT people. According to Gartner, enterprise buying efforts often take 12 months or more. MORE
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#. Because ZL can use Gartner’s arguments against itself and now have it documented by a judge to prove it. MORE
“CMOs and digital marketing leaders are under pressure to engage individuals on increasingly fragmented and unpredictable terms, driving the need for a common pool of profile data, analytics, workflow and content resources enabled by a digital marketing hub,” as noted in the recently released Gartner Report Magic Quadrant for Digital Marketing Hubs. The marketing ecosystem has never been more complex. MORE
Gartner Related Topics Modern Marketing
MAY 9, 2019
Oracle is honored once again to be named a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs. Gartner also recognized that personalization is a key to multichannel marketing success.
Contently
MAY 1, 2018
For the first time ever, Gartner, a leading research and advisory firm for technology companies, released a Magic Quadrant on the content marketing platform (CMP) space. Gartner also covers other players in the space, and we congratulate NewsCred, Percolate, and Kapost for being named leaders.
Valasys
FEBRUARY 5, 2019
On the 29 th of January, an announcement was made by Oracle ERP Cloud; they have been named the Leader in Gartner’s Magic Quadrant research report for Cloud ERP for Enterprises that are Product-Centric and Midsize. What is a Gartner Magic Quadrant report? Gartner Disclaimer.
chiefmartech
DECEMBER 1, 2018
But now I’ve also got some great quantitative data to share with you, compliments of Gartner. What’s remarkable — albeit not surprising — in Gartner’s report is that enterprise marketing teams that run their own technology with a dedicated martech leader are more effective.
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Gartner, Forrester, Aberdeen) 2 Sales tech (e.g., 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers.
Modern Marketing
AUGUST 14, 2015
Perhaps the most important assessment of the technology landscape to support that effort is the Gartner Magic Quadrant for CRM Lead Management. Today, marketing is leading a significantly higher percentage of the buying process than ever before.
|
Salesfusion
APRIL 16, 2015
The post Salesfusion Named a 2015 Cool Vendor by Gartner appeared first on Salesfusion.
The ROI Guy
AUGUST 20, 2018
Gartner says that today’s customers are spending around two-thirds of the buying journey gathering, processing and de-conflicting information. Buying of B2B solutions isn’t just difficult, new research indicates that “it’s become nearly unnavigable”.
Modern Marketing
MAY 6, 2013
by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year. Click here to download the Gartner Magic Quadrant for CRM Lead Management.
Evergage
DECEMBER 5, 2018
On November 5th, Gartner published a new research report titled “Critical Capabilities for Personalization Engines.”
Modern Marketing
MAY 2, 2018
According to Gartner: ‘(Oracle) has a comprehensive underlying data infrastructure’ Marketers have spoken and it’s clear - data, how its managed, integrated, enriched and activated matters more than ever before.
|
Modern Marketing
SEPTEMBER 6, 2017
Gartner states, “The fundamental goal of lead management applications is to deliver higher-value qualified opportunities to the sales team at exactly the right time.” Note: This graphic was published by Gartner, Inc.
Beckon
AUGUST 30, 2018
Gartner’s recently released report aims to helping marketers identify what solution is best for their organizational needs. Beckon News Gartner Marketing Dashboards Marketing Intelligence Marketing Landscape
chiefmartech
NOVEMBER 12, 2018
When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before.
The ROI Guy
MARCH 24, 2014
As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner.
Modern Marketing
FEBRUARY 23, 2017
Gartner recently released its 2017 Magic Quadrant for Digital Marketing Hubs , and honored Oracle Marketing Cloud as a leader in this crucial customer experience category for the third consecutive report. Click to read the 2017 Gartner Magic Quadrant for Digital Marketing Hubs report today.
Evergage
APRIL 26, 2019
We are excited to announce that Evergage has been named a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, 2019. This is the third year of the Magic Quadrant in this technology category and the first year Evergage was invited to participate.
chiefmartech
NOVEMBER 15, 2016
Gartner recently released their CMO Spend Survey 2016-2017. It’s also received due fanfare because it shows that Gartner’s once flabbergasting prediction from back in 2012 — that by 2017 CMOs would spend more on technology than CIOs — is on track to be proven true.
Modern Marketing
JANUARY 11, 2016
Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. While the marketing technology industry has many different market assessments, this research very much reflects the emergence of “marketing clouds” as a category of software.
Beckon
AUGUST 30, 2018
But with a growing selection of dashboarding tools to help understand marketing performance, and Gartner’s findings that 77% of marketers are currently using or in the process of deploying them with limited support from IT, finding the right marketing dashboard solution is as daunting—and critical—as ever. Gartner’s recently released report aims to helping marketers identify what solution is best for their organizational needs.
Modern Marketing
APRIL 20, 2016
Gartner published its Magic Quadrant Report on Multichannel Campaign Management, which places Oracle Marketing Cloud among the marketing technology industry’s leading partners--both in completeness of vision and ability to execute to that vision.
The ROI Guy
FEBRUARY 27, 2019
Tad Travis, a Director in Gartner Research, is responsible for the CRM sales research agenda. Tad cut his teeth in pharmaceutical sales enablement before joining Salesforce, so he knows his stuff on both the demand and supply side.
Modern Marketing
SEPTEMBER 14, 2016
With the ever growing and evolving CRM Lead Management market Gartner offers their Magic Quadrant evaluation of 17 providers to assist IT and Marketing Leaders to determine the right fit for their business.
Outreach
APRIL 18, 2019
The Outreach team is excited to announce that we have been recognized as an April 2019 Gartner Peer Insights Customers’ Choice for Sales Force Automation. To ensure fair evaluation, Gartner maintains rigorous criteria for recognizing vendors with a high customer satisfaction rate.
The ROI Guy
MARCH 15, 2016
According to a study from Gartner, most solution providers are not providing what buyers need when it comes to content and sales engagements.
The ROI Guy
MAY 18, 2017
According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Now, Gartner research indicates that a meager 1 in 5 of the decisions are led by IT people. According to Gartner, enterprise buying efforts often take 12 months or more.
The ROI Guy
APRIL 25, 2017
According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”.
The ROI Guy
FEBRUARY 5, 2013
An alarming 43% of today’s enterprise IT investments are not delivering on their business potential , this according to Gartner’s Executive Programs latest research. Gartner IT ROI IT Economics Gartner Executive Programs IT Budgets IT Pisello CIO Alinean ROI SLA ROI Analysis IT Spending
Modern Marketing
AUGUST 20, 2015
Assessing Oracle’s placement, Gartner writes: Oracle's Marketing Cloud offers one of the strongest, most consistent sets of functions in the MCCM market. To learn more about how the capabilities of multichannel marketing were evaluated, read the full Gartner report.
The ROI Guy
MAY 29, 2018
If you are going to do an ROI / TCO Calculator you have to make sure its credible, this according to Hank Barnes Gartner in his article: Things I’d Like to See Go Away – Unrealistic ROI and TCO Calculators. Customers care about financials.
The ROI Guy
JULY 15, 2015
Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% Unfortunately this follows a pattern, where Gartner publishes overly optimistic growth forecasts to kickoff the New Year, and downward revisions from there on out.
The ROI Guy
NOVEMBER 10, 2014
According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. Percent in 2014 Gartner Forecasts 3.1%
Act-On
AUGUST 29, 2017
It’s why we we’re named the only Visionary vendor in the 2017 Gartner Magic Quadrant. Marketing Automation gartner magic quadrant magic quadrant transformation transformative marketingAt Act-On, we’re dedicated students and scholars of transformation.
B2B Lead Blog
FEBRUARY 6, 2018
According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” The post Gartner Research: Boost your growth from existing customers (Part 1 of 2) appeared first on B2B Lead Blog.
The ROI Guy
JANUARY 16, 2014
According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% Sources: • Gartner Forecasts 3.1%
Conversica
DECEMBER 12, 2018
Display at home page News
The Effective Marketer
NOVEMBER 6, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#. Because ZL can use Gartner’s arguments against itself and now have it documented by a judge to prove it.
The ROI Guy
APRIL 14, 2015
Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This time, Gartner blames the decline on the strength of the US dollar.
The ROI Guy
JULY 8, 2014
According to Gartner, worldwide IT spending was expected to reach $3.8 Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Percent in 2014 Gartner Forecasts 3.1%
Modern Marketing
JANUARY 12, 2015
“CMOs and digital marketing leaders are under pressure to engage individuals on increasingly fragmented and unpredictable terms, driving the need for a common pool of profile data, analytics, workflow and content resources enabled by a digital marketing hub,” as noted in the recently released Gartner Report Magic Quadrant for Digital Marketing Hubs. The marketing ecosystem has never been more complex.
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