Marketing Insider Group

OCTOBER 27, 2021

Gartner Top Strategic Predictions For 2018 And Beyond, Gartner (November 5, 2019). How to Build a Conversational Growth Strategy, Revenue River (May 1, 2019). Jovic, Danica. The Future is Now – 37 Fascinating Chatbot Statistics, Small Biz Genius (November 20, 2020). Panetta, Kasey.

Sales Management 363

Sales Management Conversion Ad Building Marketing & Strategy 363

Martech

SEPTEMBER 21, 2023

It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what Gartner calls “the peak of inflated expectations” in the latest iteration of the “Gartner Hype Cycle for Artificial Intelligence.” Image courtesy of Gartner.

Gartner 120

Gartner Marketing AI Enterprise Management Marketing Management 120

Marketing Insider Group

JULY 27, 2020

Howard took the concept to Gartner, became a VP and Research Fellow, and established the Gartner BI practice and a successful BI customer conference. I remember that moment vividly, with a single graphic that unified disparate concepts, and an umbrella term that would go on to change the IT industry forever. Follow him @howarddresner.

Enterprise Management 305

Enterprise Management Work Management Marketing Management Conversion 305

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. Source: Gartner. Despite the turmoil, many businesses remain optimistic heading into 2021. No one knows for sure whether these predictions are correct.

Planning 364

Planning Trends Advertising Agencies Paid Search Agency 364

Marketing Insider Group

APRIL 26, 2021

According to a Gartner survey , 73% of CMOs will fall back on lower-risk strategies in 2021. Instead of reinventing the wheel and risking failure in a volatile market, follow these tips: Document every decision you make to “reinvent, rescale, reduce, retire, or return to pre-pandemic levels” (Gartner). Focus on Building Brand Loyalty.

Organization 363

Organization Planning Marketing Budget Terms and Conditions 363

Hive9

OCTOBER 6, 2020

In a newly released Gartner report , the research and advisory firm underscores the importance of centralization, as well as the continued growth of agile practices. CMOs are evolving their teams through increased centralization, more functional alignment and continued exploration of agile marketing practices,” Gartner says.

Planning 232

Planning Gartner Training Customer Surveys 232

KoMarketing Associates

AUGUST 19, 2021

Gartner recently published “The State of Marketing Budgets 2021” report, and research shows that marketing budgets made up 6.4% As marketers reflect on how their budgets have changed over the past year, new research indicates that the global Covid-19 pandemic may have had a larger impact than previously thought. of total revenue in 2021.

Marketing Budget 295

Marketing Budget Budget Programs Gartner CMO 295

KoMarketing Associates

JULY 14, 2021

Gartner conducted its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and data showed that most marketers (58%) decreased their martech budget as a result of the pandemic.

Spending 292

Spending Budget Programs Gartner CMO 292

CMSWire

MARCH 19, 2024

Why chief data officers should shift the focus from technology to tangible business gains, be AI-ready with data and invest in collective intelligence. Continue reading.

Gartner 132

Gartner Analytics Business 132

Zoominfo

OCTOBER 23, 2019

Gartner predicts that through 2022, 85% of AI projects will deliver erroneous outcomes due to bias in data, algorithms, or the teams responsible for managing them ( source ). Gartner predicts zero-touch user interfaces will be available on two billion devices and IoT endpoints by 2020 ( source ). Obstacles to AI Adoption. 46% of U.S.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Vision Edge Marketing

MAY 21, 2024

Gartner’s “Predicts 2024: How GenAI Will Reshape Tech Marketing” claims as GenAI (Generative AI) evolves, traditional search engine volumes are poised to undergo a remarkable shift.

Enterprise Management 272

Enterprise Management Generation Lead Ranking User-Generated Content 272

KoMarketing Associates

JANUARY 28, 2021

Gartner conducted the “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and data indicated that most marketers (58%) were forced to decrease their martech budget as a result of COVID-19.

Spending 260

Spending Work Management B2B Marketing Management 260

Webbiquity

APRIL 11, 2019

per Gartner. This not only increases engagement, but also provides a sense of satisfaction that heightens trust and reliability in your services. By 2021, 15% of all customer service interactions will be completely handled by AI , an increase of 400% from 2017. How does it work? This data primarily consists of content and context.

Marketing AI 261

Marketing AI Enterprise Management Conversion Ideal Customer Profiles 261

Webbiquity

NOVEMBER 29, 2022

According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online.

Loyalty 325

Loyalty Lead Ranking Lead Scoring Budget Programs 325

KoMarketing Associates

NOVEMBER 24, 2020

Gartner released “The Annual CMO Spend Survey Research: Part 1,” and statistics indicated that 73% of CMOs believe that negative impact of COVID-19 will be “short-lived.” The effects of the COVID-19 pandemic have been felt across the marketing industry.

Organization 256

Organization Trends Gartner Mobile Marketing 256

Marketing Insider Group

NOVEMBER 30, 2022

86% of B2B buyers see “no real difference between suppliers” according to Gartner. According to Gartner, Marketers need to make their content more emotional. The “Unique Selling Proposition” (USP) is dead. Source: Corporate Executive Board. Think you’re unique? But they are more attached to us emotionally.

Promotion 278

Promotion Gartner Storytelling Lead Ranking 278

Marketing Insider Group

APRIL 20, 2021

This Gartner infographic offers some (albeit unorganized) inspiration. B2Bs aren’t much different in that respect. You still have dozens or hundreds of touch points to choose the best ones for promoting your content strategically. You Can Carve Out Your Brand’s Thought Leadership Voice.

Blast Campaigns 363

Blast Campaigns Content Marketing Planning B2B Thought Leadership 363

KoMarketing Associates

JULY 6, 2022

Gartner recently published “The State of Marketing Budget and Strategy 2022” report, and statistics suggested that the majority of digital marketing spend (60%) is now allocated to paid channels.

Budget Management 240

Budget Management Allocation Spending Advertising Channels 240

Zoominfo

FEBRUARY 16, 2021

According to Gartner, “In response to the ongoing COVID-19 crisis, marketers are exhibiting a range of responses beyond creating COVID-19-specific content. Gartner, How Marketers Are Adapting to Disruption During COVID-19: Findings From the 2020 Customer Loyalty and Management Marketing Poll, September 2020.).

Cross-Selling 219

Cross-Selling Gartner Marketing Management Loyalty 219

KoMarketing Associates

AUGUST 9, 2022

Gartner conducted “The State of Marketing Budget and Strategy 2022” report, and data indicated that most digital marketing spend (60%) now goes toward paid channels. Balancing Paid and Unpaid Marketing Channel Investments. In particular, 10.1% is dedicated to social advertising, and 9.8% is spent on search advertising.

Multi-Channel 236

Multi-Channel Allocation Marketing Report Advertising Channels 236

Tony Zambito

NOVEMBER 1, 2020

Various studies from McKinsey, Gartner, Forrester, Salesforce, and others show increasingly that B2B buyers want seller-free buying experiences. There is certainly an acceleration about to happen. The coronavirus pandemic has become the fuel of the forthcoming future of the B2B buyer-seller dynamic.

Buy 309

Buy Buyer Personas B2B Buyer's Journey 309

Marketing Insider Group

JANUARY 18, 2021

A Gartner survey found that 88% of organizations have required or encouraged their employees to work from home. Your sales team can pick up right where your marketing team left off – informed and prepared to engage with clients strategically. Due to COVID-19, the remote workforce is at an all-time high.

Top of Funnel 349

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 349

Webbiquity

JULY 23, 2024

According to Gartner, businesses using AI for customer support can see a 25% reduction in customer service costs. By identifying patterns and potential problems, they enable proactive support strategies. This not only improves customer satisfaction but also helps in reducing churn rates.

Lead Ranking 294

Lead Ranking Lead Scoring B2B Marketing Marketing & Strategy 294

Act-On

APRIL 10, 2024

eBook Learn More According to research from Gartner, B2B buyers are spending more time researching online, and less time interacting directly with sales — as little as 5-6% of their total buying journey. And it takes an average of 20 touches with a brand before a prospect becomes a potentially successful lead for the sales team.

Lead Ranking 245

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 245

Webbiquity

JANUARY 7, 2022

According to Gartner, 89% of businesses will compete with each other primarily on customer experience (CX) in the coming year. Guest post by Sowmya Juttukonda. This means offering a great customer experience can give you a competitive edge in a crowded market. Image credit: Louis Hansel on Unsplash.

Work Management 256

Work Management Marketing Management Marketing AI Tools 256

Webbiquity

NOVEMBER 10, 2020

” The analyst firms are well aware of this shift, which is why Omdia now partners with TrustRadius, and why Gartner has acquired three of the five most popular software rating sites. Search is Getting More Important. As noted above, the majority of B2B buyers are under age 40.

Enterprise Management 314

Enterprise Management Sales Management Work Management Marketing Management 314

Marketing Insider Group

JUNE 24, 2020

Gartner points out that today’s consumers are so flooded with information that they can be too overwhelmed to make a purchase decision. With many SaaS solutions having similar functionality and pricing, potential customers are likely to choose the option with the strongest branding. Focus on your brand’s unique selling point.

Work Management 328

Work Management Marketing Management Brand Identity Branding 328

Webbiquity

JUNE 25, 2019

According to Gartner , “Providing a better customer experience (CX) is no longer just a competitive advantage; it’s a matter of survival. The most important element in your brand image isn’t your logo, tagline, color palette, or mission statement. It’s the customer experience (CX) people have when doing business with you.

Rules 238

Rules Optimization Cable Gartner 238

KoMarketing Associates

JANUARY 20, 2021

Gartner conducted its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and data indicated that most marketers (58%) decreased their 2020 martech budget as a direct result of the pandemic. Marketing Technology Budgets and COVID-19.

Account Based Marketing 206

Account Based Marketing ABM Gartner Budget Programs 206

Webbiquity

FEBRUARY 15, 2022

Compare this to the definition of lead gen offered by Gartner. “Demand generation spans the entire buyer’s journey. That includes both generating revenue from acquiring new customers and growing revenue within the installed base.”.

Demand Generation Agencies 314

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 314

ANNUITAS

NOVEMBER 15, 2021

Few sales leaders are confident they can deliver against revenue goals (just 6% of Chief Sales Officers according to Gartner). Any given sales rep has roughly 5% of a customer’s total purchase time, according to Gartner. Read More : Four Steps to Maximize the Impact of Inside Sales. #2: 2: Start Selling Proof of Concepts.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

CMSWire

JANUARY 30, 2024

Discover insights into 19 DAM solutions included in Gartner Peer Insights. Continue reading.

Digital Asset Management 129

Digital Asset Management Enterprise Management Gartner 129

Webbiquity

OCTOBER 21, 2020

Don’t buy through “review sites” and give your money to Gartner. There are often restrictions and requirements for sizing and placement of brand elements, which means your branding design must be done from the ground up and tailored towards digital. Support small businesses.

Brand Identity 309

Brand Identity Branding Mobile Advertising Touchpoints 309

Smashmouth Marketing

JUNE 2, 2022

B2B buyers spend 17% of the buying process with traditional company sales reps according to Gartner. The ACTIVATE acquisition addresses significant requirement shifts for B2B marketing and sales teams as the B2B buying-selling process evolves.

Demand Generation Agencies 201

Demand Generation Agencies Demand Generation Sales Qualified Leads Activities 201

Vision Edge Marketing

APRIL 20, 2021

Various firms such as Gartner, PwC and KPMG have surveyed CEOs and business executives to gain insight into top priorities. Growth remains a major mandate for most every company we work with. We are often asked for how to identify and pursue a new market and build a segmentation model. This is the focus of this One Good Idea episode.

Segmentation 230

Segmentation Gartner Work Management Domain 230