Modern Marketing

MAY 9, 2019

Oracle is honored once again to be named a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs. In this report Gartner evaluated 21 vendors for their solutions to orchestrate a company’s communications with, and offers to, customer segments across multiple channels, including websites, mobile, social, direct mail, call centers, paid media and email, and Oracle was recognized as a Leader in this highly competitive landscape.

Gartner 178

Gartner B2C Vendor Differentiation 178

Modern Marketing

MAY 27, 2020

Gartner named Oracle a Leader in their 2020 Magic Quadrant for Multichannel Marketing Hubs for the third time since the report’s inception three years ago. For the report, Gartner analyzed 19 vendors across 15 different Evaluation criteria based on Ability to Execute and Completeness of Vision. " – Gartner 2020 Magic Quadrant for Multichannel Marketing Hubs. This graphic was published by Gartner, Inc.

Gartner 117

Gartner Vendor Multi-Channel Aggregator 117

Modern Marketing

MAY 6, 2013

by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year. Gartner evaluates vendors in a Magic Quadrant on two main dimensions – completeness of vision and ability to execute on that vision. Click here to download the Gartner Magic Quadrant for CRM Lead Management.

Gartner 179

Gartner Eloqua Lead Management CRM 179

Modern Marketing

AUGUST 14, 2015

Perhaps the most important assessment of the technology landscape to support that effort is the Gartner Magic Quadrant for CRM Lead Management. According to Gartner, “Oracle is a Leader in this Magic Quadrant, based on Eloqua's rich lead management feature set, its global and broad ecosystem of partners and digital agencies, and its growing roster of customers.” Today, marketing is leading a significantly higher percentage of the buying process than ever before.

Gartner 220

Gartner Eloqua CRM Lead Management 220

Advertiser: Showpad

According to Gartner, 15% of all technology spending in 2021 is predicted to go toward sales enablement technology. When identifying a platform that bridges the gap between sales, marketing and customers while staying within budget, the selection process quickly becomes overwhelming. So, what features do you need to consider? What questions should you ask? Our buyer’s guide will help you evaluate your options and find the sales enablement solution best suited to your needs.

Sales

Modern Marketing

OCTOBER 1, 2018

In a recent report, Gartner evaluated 14 different vendors on their ability to manage the processes associated with CRM Lead Management and Oracle is honored to be named a ‘Leader’ in Gartner’s Magic Quadrant for CRM Lead Management 2018. Note: This graphic was published by Gartner, Inc. The Gartner document is available upon request from Oracle.

Gartner 191

Gartner Lead Management CRM Eloqua 191

QuickPivot

JULY 9, 2020

This time around, let’s examine how Gartner, Inc. -- the world’s leading research and advisory company -- defines the CDP and categorizes today’s CDP vendors. If you’ve been following our blog recently, you’ve likely noticed that we’ve done a fair bit of analysis on the growth of the customer data platform industry and the number of vendors offering CDP products.

Gartner 55

Gartner Vendor Environment Analysis 55

Modern Marketing

SEPTEMBER 6, 2017

Gartner states, “The fundamental goal of lead management applications is to deliver higher-value qualified opportunities to the sales team at exactly the right time.” ” Gartner goes on to explain, “Companies use lead management applications primarily to support the sale of "considered purchases" — any product or service that represents a significant investment for the customer and typically involves complexity that requires in-depth research.

Gartner 205

Gartner Lead Management CRM Eloqua 205

Modern Marketing

MAY 2, 2018

According to Gartner: ‘(Oracle) has a comprehensive underlying data infrastructure’ Marketers have spoken and it’s clear - data, how its managed, integrated, enriched and activated matters more than ever before. 'B2B and B2C marketers seeking deep customer centricity, a foundation for AI and the ability to orchestrate a unified customer experience should consider Oracle’s solution,' said Gartner analysts.

Gartner 207

Gartner B2C Eloqua Vendor 207

Modern Marketing

AUGUST 20, 2015

Assessing Oracle’s placement, Gartner writes: Oracle's Marketing Cloud offers one of the strongest, most consistent sets of functions in the MCCM market. To learn more about how the capabilities of multichannel marketing were evaluated, read the full Gartner report.

Gartner 199

Gartner Campaign Segmentation Display 199

Modern Marketing

FEBRUARY 23, 2017

Gartner recently released its 2017 Magic Quadrant for Digital Marketing Hubs , and honored Oracle Marketing Cloud as a leader in this crucial customer experience category for the third consecutive report. We are honored to be recognized by Gartner as a leader in the Digital Marketing industry, but we aren’t resting on our laurels. Click to read the 2017 Gartner Magic Quadrant for Digital Marketing Hubs report today. Feature Image Source: Gartner.

Gartner 204

Gartner Vendor Exchange Class 204

Modern Marketing

APRIL 20, 2016

Gartner published its Magic Quadrant Report on Multichannel Campaign Management, which places Oracle Marketing Cloud among the marketing technology industry’s leading partners--both in completeness of vision and ability to execute to that vision. We’re proud to be so highly regarded by Gartner in this report and I'd like to provide some context around how this report can provide strategic value for data-driven, cross-channel marketers.

Gartner 142

Gartner Report Campaign Multi-Channel 142

B2B Marketing Directions

NOVEMBER 1, 2020

Image Source: Gartner, Inc. Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. Therefore, Gartner contends that the marketing operations role resembles that of a "chief of staff" whose primary job is to support the CMO.

Gartner 55

Gartner Survey Research CMO 55

Modern Marketing

JANUARY 11, 2016

Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. While the marketing technology industry has many different market assessments, this research very much reflects the emergence of “marketing clouds” as a category of software.

Gartner 157

Gartner Report Build Ecommerce 157

Modern Marketing

SEPTEMBER 14, 2016

With the ever growing and evolving CRM Lead Management market Gartner offers their Magic Quadrant evaluation of 17 providers to assist IT and Marketing Leaders to determine the right fit for their business. For the fifth straight year, Gartner has named Oracle Eloqua as the leading marketing automation platform. Digital marketers are in a constant battle between driving leads and managing their CRM systems.

Gartner 202

Gartner Lead Management CRM Eloqua 202

Valasys

FEBRUARY 5, 2019

On the 29 th of January, an announcement was made by Oracle ERP Cloud; they have been named the Leader in Gartner’s Magic Quadrant research report for Cloud ERP for Enterprises that are Product-Centric and Midsize. Out of the 14 products that were evaluated, Oracle ERP Cloud has been listed as the only Leader in the analysis conducted by Gartner. What is a Gartner Magic Quadrant report? The Magic Quadrant (MQ) is a series that is published by the IT consulting firm Gartner.

Gartner 52

Gartner Analysis Government Vendor 52

Salesfusion

APRIL 16, 2015

The post Salesfusion Named a 2015 Cool Vendor by Gartner appeared first on Salesfusion.

Gartner 103

Gartner Vendor 103

ClickZ

MARCH 20, 2020

30-second summary: A new report from research firm Gartner details the four main kinds of attribution. To help sort them out, research firm Gartner has released a new report, “ Use 4 Methods to Measure Marketing’s Impact ” [subscribers only] that details the nature, benefits and complexities of the four main methods. The post Gartner report spotlights the four main kinds of attribution appeared first on ClickZ.

Gartner 59

Gartner Report Forecast Display 59

ClickZ

NOVEMBER 25, 2019

30-second summary: The new Gartner survey on martech finds that this year’s average assessment of martech stacks’ effectiveness is about the same as last year – but both assessments indicate effectiveness has a ways to go. So says the new “ Marketing Technology Survey 2019 ” (available for clients only) from research firm Gartner, which queried 418 marketing leaders.

Gartner 49

Gartner Training Report Effective 49

chiefmartech

DECEMBER 1, 2018

But now I’ve also got some great quantitative data to share with you, compliments of Gartner. Bryan Yeager and Anna Maria Virzi , two leading analysts in the marketing technology industry, recently produced the 2018 Gartner Marketing Technology Survey of 504 marketing leaders responsible for marketing technology decision-making. The post Martech is a mainstream marketing profession, latest Gartner data confirms appeared first on Chief Marketing Technologist.

Gartner 82

Gartner Touchpoints CMO Survey 82

Modern Marketing

JANUARY 12, 2015

“CMOs and digital marketing leaders are under pressure to engage individuals on increasingly fragmented and unpredictable terms, driving the need for a common pool of profile data, analytics, workflow and content resources enabled by a digital marketing hub,” as noted in the recently released Gartner Report Magic Quadrant for Digital Marketing Hubs. The marketing ecosystem has never been more complex.

Gartner 215

Gartner Report Leads Lead 215

The ROI Guy

NOVEMBER 20, 2019

According to Gartner, as we transition to the new decade of the 20’s we face a similar challenge. B2B buyerenablement contentmarketing evolvedselling Gartner ROI sales salesenablement salestech salestools sellingtools Storytelling theROIguy valuemarketing valuesellingIt was 1979, and the transition to the new decade wasn’t looking good. Stagflation” reigned, with the economy experiencing a critical combination of high inflation and low economic growth.

Gartner 40

Gartner Optimization Spending Link 40

chiefmartech

NOVEMBER 15, 2016

Gartner recently released their CMO Spend Survey 2016-2017. It’s also received due fanfare because it shows that Gartner’s once flabbergasting prediction from back in 2012 — that by 2017 CMOs would spend more on technology than CIOs — is on track to be proven true. It’s worth noting that Gartner only surveyed enterprises (n=375) with at least $250 million in annual revenue. Looking for the latest data on enterprise marketing technology spend?

Gartner 87

Gartner Spending Budget Comparison 87

chiefmartech

NOVEMBER 12, 2018

When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before. But if you were concerned — or hopeful, for those naysayers out there — that martech was waning, Gartner’s new CMO Spend Survey for 2018-2019 delivers evidence to the contrary.

Gartner 87

Gartner Survey CMO Budget 87

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#. Because ZL can use Gartner’s arguments against itself and now have it documented by a judge to prove it.

Gartner 100

Gartner RSS Opinions Web 2.0 100

Webbiquity

NOVEMBER 10, 2020

” The analyst firms are well aware of this shift, which is why Omdia now partners with TrustRadius, and why Gartner has acquired three of the five most popular software rating sites. The way B2B technology buyers conduct research make buying decisions is changing.

Buy 217

Buy Behavior Research Gartner 217

The ROI Guy

AUGUST 20, 2018

Gartner says that today’s customers are spending around two-thirds of the buying journey gathering, processing and de-conflicting information. The good news, if you can help buyers overcome the complexity challenge, customers truly value suppliers that deliver the right information, through the right channels, to make the purchase process easier, according to Gartner. Buying of B2B solutions isn’t just difficult, new research indicates that “it’s become nearly unnavigable”.

Gartner 43

Gartner Tools Comparison Benchmark 43

The ROI Guy

MARCH 24, 2014

As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner. Gartner research showed that Sales came in last place after Technical and Industry Expert, Service and Support and Senior Executives as ‘the most influential personal interactions across the entire buying cycle’.

Gartner 82

Gartner Buying Cycle Buyer Personas Sales 82

Technology Services Group

NOVEMBER 5, 2019

Gartner posted their annual review this past week. Gartner Content […]. With the addition of two new long-time ECM/CSP analysts, we were hoping that this year’s analysis would be more on point than past years, but found it rather predictable. This post will discuss our thoughts on the 2019 analysis with a focus on CSP Vision. ECM Landscape ECM Solutions

Gartner 43

Gartner Analysis Review Service 43

Beckon

AUGUST 30, 2018

But with a growing selection of dashboarding tools to help understand marketing performance, and Gartner’s findings that 77% of marketers are currently using or in the process of deploying them with limited support from IT, finding the right marketing dashboard solution is as daunting—and critical—as ever. Gartner’s recently released report aims to helping marketers identify what solution is best for their organizational needs.

Gartner 40

Gartner Release Demand Report 40

B2B Marketing Directions

OCTOBER 20, 2019

Gartner has just published the results of its 2019-2020 CMO Spend Survey. The Gartner study produced several valuable data points, but I want to focus on three takeaways that I found particularly interesting. Marketing Budget Growth Gartner's survey indicates that marketing budgets will come in at 10.5% Martech Spending Falls Gartner's study found that spending on marketing technology represents 26% of the total marketing budget in 2019, down from 29% in 2018.

Gartner 45

Gartner Survey CMO Budget 45

Beckon

AUGUST 30, 2018

But with a growing selection of dashboarding tools to help understand marketing performance, and Gartner’s findings that 77% of marketers are currently using or in the process of deploying them with limited support from IT, finding the right marketing dashboard solution is as daunting—and critical—as ever. Gartner’s recently released report aims to helping marketers identify what solution is best for their organizational needs.

Gartner 40

Gartner Release Spending Channel 40

Evergage

DECEMBER 5, 2018

On November 5th, Gartner published a new research report titled “Critical Capabilities for Personalization Engines.” Authored by Jennifer Polk and Bryan Yeager, the report comes on the heels of the first-ever “Gartner Magic Quadrant for Personalization Engines,” an important industry report in which Evergage was positioned as a Leader.

Gartner 40

Gartner Personalization Report Positioning 40

Act-On

AUGUST 29, 2017

It’s why we we’re named the only Visionary vendor in the 2017 Gartner Magic Quadrant. Marketing Automation gartner magic quadrant magic quadrant transformation transformative marketingAt Act-On, we’re dedicated students and scholars of transformation.

Case 168

Case Vendor Act-On Gartner 168

Evergage

SEPTEMBER 30, 2019

We are pleased to announce that, for the second consecutive year, Evergage received the highest overall scores for each of the three use cases identified in Gartner’s 2019 “Critical Capabilities for Personalization Engines” report.

Gartner 43

Gartner Personalization Report Case 43

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc., Gartner “Cool Vendors in Retail, 2016” was published on April 28, 2016 by Kelsie Marian, Miriam Burt, Robert Hetu, Joanne Joliet, and Frances Karamouzis.

Gartner 40

Gartner Vendor Disintermediation Cross-Sell 40

The ROI Guy

MARCH 15, 2016

According to a study from Gartner, most solution providers are not providing what buyers need when it comes to content and sales engagements. Alinean Financial Justification Frugalnomics Frugalnomics Survival Guide Gartner Outcome-Based Selling Pisello Success Stories Value Marketing Value Selling ValueStory

Gartner 52

Gartner Demand Differentiation Survey 52