What Gartner’s 2018 CMP Magic Quadrant Says About the Future of Marketing

Contently

For the first time ever, Gartner, a leading research and advisory firm for technology companies, released a Magic Quadrant on the content marketing platform (CMP) space. Gartner also covers other players in the space, and we congratulate NewsCred, Percolate, and Kapost for being named leaders.

Oracle Marketing Cloud Named a Leader in Gartner's 2019 Multichannel Marketing Hubs Magic Quadrant

Modern Marketing

Oracle is honored once again to be named a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs. Gartner also recognized that personalization is a key to multichannel marketing success.

Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2018

Modern Marketing

In a recent report, Gartner evaluated 14 different vendors on their ability to manage the processes associated with CRM Lead Management and Oracle is honored to be named a ‘Leader’ in Gartner’s Magic Quadrant for CRM Lead Management 2018.

Oracle ERP Cloud: Gartner Magic Quadrant Leader

Valasys

On the 29 th of January, an announcement was made by Oracle ERP Cloud; they have been named the Leader in Gartner’s Magic Quadrant research report for Cloud ERP for Enterprises that are Product-Centric and Midsize. What is a Gartner Magic Quadrant report? Gartner Disclaimer.

How B2B Marketing is Changing in 2018

Gartner, Forrester, Aberdeen) 2 Sales tech (e.g., 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers.

Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management

Modern Marketing

by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year. Click here to download the Gartner Magic Quadrant for CRM Lead Management.

Martech is a mainstream marketing profession, latest Gartner data confirms

chiefmartech

But now I’ve also got some great quantitative data to share with you, compliments of Gartner. What’s remarkable — albeit not surprising — in Gartner’s report is that enterprise marketing teams that run their own technology with a dedicated martech leader are more effective.

Oracle Marketing Cloud Named a Leader in Gartner's Multichannel Marketing Hub Magic Quadrant

Modern Marketing

According to Gartner: ‘(Oracle) has a comprehensive underlying data infrastructure’ Marketers have spoken and it’s clear - data, how its managed, integrated, enriched and activated matters more than ever before.

Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2017

Modern Marketing

Gartner states, “The fundamental goal of lead management applications is to deliver higher-value qualified opportunities to the sales team at exactly the right time.” Note: This graphic was published by Gartner, Inc.

Salesfusion Named a 2015 Cool Vendor by Gartner

Salesfusion

The post Salesfusion Named a 2015 Cool Vendor by Gartner appeared first on Salesfusion.

Gartner’s Critical Capabilities for Personalization Engines, 2019

Evergage

We are pleased to announce that, for the second consecutive year, Evergage received the highest overall scores for each of the three use cases identified in Gartner’s 2019 “Critical Capabilities for Personalization Engines” report.

Gartner Names Oracle Marketing Cloud a Leader in Digital Marketing Hubs - for the 3rd.

Modern Marketing

Gartner recently released its 2017 Magic Quadrant for Digital Marketing Hubs , and honored Oracle Marketing Cloud as a leader in this crucial customer experience category for the third consecutive report. Click to read the 2017 Gartner Magic Quadrant for Digital Marketing Hubs report today.

Gartner’s 2018 Market Guide for Marketing Dashboards

Beckon

Gartner’s recently released report aims to helping marketers identify what solution is best for their organizational needs. Beckon News Gartner Marketing Dashboards Marketing Intelligence Marketing Landscape

Gartner’s Critical Capabilities for Personalization Engines

Evergage

On November 5th, Gartner published a new research report titled “Critical Capabilities for Personalization Engines.”

Oracle Named Leader in Gartner's New Multichannel Campaign Management Report

Modern Marketing

Gartner published its Magic Quadrant Report on Multichannel Campaign Management, which places Oracle Marketing Cloud among the marketing technology industry’s leading partners--both in completeness of vision and ability to execute to that vision.

Three Key Takeaways from Gartner's New CMO Survey

B2B Marketing Directions

Gartner has just published the results of its 2019-2020 CMO Spend Survey. The Gartner study produced several valuable data points, but I want to focus on three takeaways that I found particularly interesting. I generally agree with Gartner's thinking on this issue.

Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management

Modern Marketing

With the ever growing and evolving CRM Lead Management market Gartner offers their Magic Quadrant evaluation of 17 providers to assist IT and Marketing Leaders to determine the right fit for their business.

Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey

chiefmartech

When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before.

New Gartner Report: Build Your Digital Marketing Hub

Modern Marketing

Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. While the marketing technology industry has many different market assessments, this research very much reflects the emergence of “marketing clouds” as a category of software.

Gartner shares latest data on enterprise marketing tech spend

chiefmartech

Gartner recently released their CMO Spend Survey 2016-2017. It’s also received due fanfare because it shows that Gartner’s once flabbergasting prediction from back in 2012 — that by 2017 CMOs would spend more on technology than CIOs — is on track to be proven true.

Gartner: Marketers Should Focus on Campaign Management's Critical Capabilities

Modern Marketing

Assessing Oracle’s placement, Gartner writes: Oracle's Marketing Cloud offers one of the strongest, most consistent sets of functions in the MCCM market. To learn more about how the capabilities of multichannel marketing were evaluated, read the full Gartner report.

Evergage Named a Leader in Gartner’s Magic Quadrant for Personalization Engines, 2019

Evergage

I’m really excited to announce that Evergage has been named a Leader in Gartner’s Magic Quadrant for Personalization Engines, 2019. This is the second Magic Quadrant in the category to be published by Gartner and the second year in a row that Evergage has been named a Leader in the report.

Gartner Content Services Platform (CSP) Magic Quadrant 2019 – Where is the Vision?

Technology Services Group

Gartner posted their annual review this past week. Gartner Content […]. With the addition of two new long-time ECM/CSP analysts, we were hoping that this year’s analysis would be more on point than past years, but found it rather predictable.

Gartner’s 2018 Market Guide for Marketing Dashboards

Beckon

But with a growing selection of dashboarding tools to help understand marketing performance, and Gartner’s findings that 77% of marketers are currently using or in the process of deploying them with limited support from IT, finding the right marketing dashboard solution is as daunting—and critical—as ever. Gartner’s recently released report aims to helping marketers identify what solution is best for their organizational needs.

Gartner: Create Buyer Enablement Tools to Win More

The ROI Guy

Gartner says that today’s customers are spending around two-thirds of the buying journey gathering, processing and de-conflicting information. Buying of B2B solutions isn’t just difficult, new research indicates that “it’s become nearly unnavigable”.

Gartner: The Technology Sales Rep Has Lost Their Mojo!

The ROI Guy

As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner.

A Case for Transformation

Act-On

It’s why we we’re named the only Visionary vendor in the 2017 Gartner Magic Quadrant. Marketing Automation gartner magic quadrant magic quadrant transformation transformative marketingAt Act-On, we’re dedicated students and scholars of transformation.

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Evergage Named a Visionary in Gartner’s Magic Quadrant for Multichannel Market Hubs, 2019

Evergage

We are excited to announce that Evergage has been named a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, 2019. This is the third year of the Magic Quadrant in this technology category and the first year Evergage was invited to participate.

Suit over Gartner's Magic Quadrant Big Marketing Ploy

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#. Because ZL can use Gartner’s arguments against itself and now have it documented by a judge to prove it.

Oracle Marketing Cloud: Leading the Way in Modern Marketing Execution [New Gartner Report]

Modern Marketing

“CMOs and digital marketing leaders are under pressure to engage individuals on increasingly fragmented and unpredictable terms, driving the need for a common pool of profile data, analytics, workflow and content resources enabled by a digital marketing hub,” as noted in the recently released Gartner Report Magic Quadrant for Digital Marketing Hubs. The marketing ecosystem has never been more complex.

Gartner Research: Boost your growth from existing customers (Part 1 of 2)

B2B Lead Blog

According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” The post Gartner Research: Boost your growth from existing customers (Part 1 of 2) appeared first on B2B Lead Blog.

Outreach Named an April 2019 Gartner Peer Insights Customers’ Choice for Sales Force Automation

Outreach

The Outreach team is excited to announce that we have been recognized as an April 2019 Gartner Peer Insights Customers’ Choice for Sales Force Automation. To ensure fair evaluation, Gartner maintains rigorous criteria for recognizing vendors with a high customer satisfaction rate.

Gartner: Buyers Demand Less Product-Pitch, More Value-Story

The ROI Guy

According to a study from Gartner, most solution providers are not providing what buyers need when it comes to content and sales engagements.

Gartner: Out with the Old, In with the New

The ROI Guy

An alarming 43% of today’s enterprise IT investments are not delivering on their business potential , this according to Gartner’s Executive Programs latest research. Gartner IT ROI IT Economics Gartner Executive Programs IT Budgets IT Pisello CIO Alinean ROI SLA ROI Analysis IT Spending

Gartner Indicates Seven Future CMO Spending Trends in Their Latest Survey

Conversica

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Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2019

Modern Marketing

Note: This graphic was published by Gartner, Inc. The Gartner document is available upon request from Oracle. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact.

Gartner: The Importance of Value, not just Benefits

The ROI Guy

According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”.