Martech

APRIL 3, 2025

Those are staggering numbers from a Gartner report published in January 2025 called “How CMOs Overcome the C-Suite Expectations Gap.” “Some of these are evergreen challenges for CMOs,” said Chris Ross, vice president and analyst at Gartner, who co-authored the report. ” You heard right. .

CMO 93

CMO Marketing Analytics Tools Gartner Enterprise Management 93

CMSWire

MARCH 20, 2024

Gartner VP Alan Antin on the company’s prediction that search engine traffic is about to fall off a cliff. Continue reading.

Gartner 128

Gartner Traffic Google SEO 128

Martech

JANUARY 10, 2025

This article was co-authored with Mike Froggatt , Senior Director, Analyst, at Gartner. A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts.

Relevance 124

Relevance Advertising Agencies Ad Frequency Gartner 124

Martech

SEPTEMBER 21, 2023

It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what Gartner calls “the peak of inflated expectations” in the latest iteration of the “Gartner Hype Cycle for Artificial Intelligence.” Image courtesy of Gartner.

Gartner 129

Gartner Marketing AI Enterprise Management Marketing Management 129

Martech

JANUARY 14, 2025

Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. You can join the chorus of CMOs complaining about Gartners numbers or become the leader who transforms this into proof of marketing’s indispensable business impact. Marketing budgets are down 15% year-over-year.

Marketing Budget Creation 122

Marketing Budget Creation Budget Programs Lead Ranking Marketing Budget 122

Martech

AUGUST 15, 2024

In the view of Gartner analyst Ben Bloom, we might see the “unbundling” of apps and data across the board. But is this vision of the future (oversimplified, admittedly, but made clear by the representation from Gartner) actually realistic? They might still be climbing towards the peak on the Gartner hype cycle.

Gartner 111

Gartner Marketing Automation Services Amazon Marketing Automation 111

Marketing Insider Group

SEPTEMBER 28, 2021

In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Image: Gartner. The Gartner survey focuses on big picture goals across the marketing organization. What Are Digital Marketers Saying? What About More Granular Digital Marketing Goals? What Are Digital Marketers Saying?

Planning 342

Planning Lead Scoring Lead Ranking Gartner 342

Webbiquity

MARCH 14, 2025

According to Gartner , by 2026, generative design AI is expected to automate 60% of the design effort for new websites and mobile applications, a significant increase from previous years. The change has been a result of the necessity of?

Marketing AI 152

Marketing AI Design B2B Marketing Lead Ranking 152

Marketing Insider Group

OCTOBER 27, 2021

Gartner Top Strategic Predictions For 2018 And Beyond, Gartner (November 5, 2019). How to Build a Conversational Growth Strategy, Revenue River (May 1, 2019). Jovic, Danica. The Future is Now – 37 Fascinating Chatbot Statistics, Small Biz Genius (November 20, 2020). Panetta, Kasey.

Sales Management 363

Sales Management Conversion Ad Building Marketing & Strategy 363

SmartBrief - Marketing

NOVEMBER 19, 2024

In the Gartner Hype Cycle , when a new technology emerges, there is often a wave of excitement about its potential that Gartner labels the “Peak of Inflated Expectations.” After users cut through the hype and realize the limitations of the new technology, that peak is followed by a “Trough of Disillusionment.”

Gartner 121

Gartner Storytelling User-Generated Content Paid Search Agency 121

Sana Commerce

NOVEMBER 22, 2024

We’re pleased to announce that Sana Commerce has been recognized as a Niche Player in the 2024 Gartner® Magic Quadrant for Digital Commerce thrice in a row. Gartner, Magic Quadrant for Digital Commerce, By Mike Lowndes, Sandy Shen, Jason Daigler, Aditya Vasudevan, 6 November 2024. and/or its affiliates in the U.S.

Gartner 52

Gartner Vendors B2B Sales Opinions 52

SmartBrief - Marketing

MARCH 26, 2025

This concern is particularly pressing as Gartner’s 2024 CEO Survey found that growth as a top business priority has increased by 25%, reaching its highest level in a decade.

Peer-to-peer 92

Peer-to-peer CMO Gartner Paid Search Agency 92

Vision Edge Marketing

MAY 21, 2024

Gartner’s “Predicts 2024: How GenAI Will Reshape Tech Marketing” claims as GenAI (Generative AI) evolves, traditional search engine volumes are poised to undergo a remarkable shift.

Enterprise Management 328

Enterprise Management Generation Lead Ranking User-Generated Content 328

Marketing Insider Group

JULY 27, 2020

Howard took the concept to Gartner, became a VP and Research Fellow, and established the Gartner BI practice and a successful BI customer conference. I remember that moment vividly, with a single graphic that unified disparate concepts, and an umbrella term that would go on to change the IT industry forever. Follow him @howarddresner.

Enterprise Management 307

Enterprise Management Work Management Marketing Management Conversion 307

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. Source: Gartner. Despite the turmoil, many businesses remain optimistic heading into 2021. No one knows for sure whether these predictions are correct.

Planning 364

Planning Trends Advertising Agencies Paid Search Agency 364

Marketing Insider Group

APRIL 26, 2021

According to a Gartner survey , 73% of CMOs will fall back on lower-risk strategies in 2021. Instead of reinventing the wheel and risking failure in a volatile market, follow these tips: Document every decision you make to “reinvent, rescale, reduce, retire, or return to pre-pandemic levels” (Gartner). Focus on Building Brand Loyalty.

Organization 363

Organization Planning Marketing Budget Terms and Conditions 363

Tomorrow People

OCTOBER 21, 2024

According to Gartner, B2B buyers allocate only 17% of their purchasing journey to discussions with potential suppliers, spending the majority of their time conducting independent research on vendors and the broader industry.

Account Based Marketing 156

Account Based Marketing ABM Work Management Marketing Management 156

Hive9

OCTOBER 6, 2020

In a newly released Gartner report , the research and advisory firm underscores the importance of centralization, as well as the continued growth of agile practices. CMOs are evolving their teams through increased centralization, more functional alignment and continued exploration of agile marketing practices,” Gartner says.

Planning 232

Planning Gartner Training Customer Surveys 232

KoMarketing Associates

AUGUST 19, 2021

Gartner recently published “The State of Marketing Budgets 2021” report, and research shows that marketing budgets made up 6.4% As marketers reflect on how their budgets have changed over the past year, new research indicates that the global Covid-19 pandemic may have had a larger impact than previously thought. of total revenue in 2021.

Marketing Budget 295

Marketing Budget Budget Programs Gartner CMO 295

Sword and the Script | B2B

JANUARY 14, 2025

2024 Marketing Analytics Survey by Gartner This survey polled 378 senior marketing leaders in April and May of 2024 (presumably based in the U.S. and probably subscribers to Gartners research). In other words, marketing attribution is a team sport.

Statistics 90

Statistics B2B Marketing Marketing Attribution B2B 90

Act-On

APRIL 18, 2025

– Gartner reviewer , VP Marketing The final verdict: Marketo vs. Pardot The anticlimactic truth: theres no one-size-fits-all winner here. But if we need help figuring out how to solve something, we are left to navigate a totally broken help center and poke around outdated “community” posts. It’s a nightmare.

Marketo 130

Marketo Marketing Automation Services Budget Programs Lead Scoring 130

KoMarketing Associates

JULY 14, 2021

Gartner conducted its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and data showed that most marketers (58%) decreased their martech budget as a result of the pandemic.

Spending 292

Spending Budget Programs Gartner CMO 292

Vision Edge Marketing

MARCH 4, 2025

Gartners research shows 77% of B2B buyers state their last purchase was complex and time-consuming and 95% of buying groups report having to go back and revisit decisions at least once as new information emerges. The stakes are high in selling consultative and complex products and services.

B2B Sales 149

B2B Sales Acquisitions B2B Thought Leadership B2B 149

Martech

DECEMBER 3, 2024

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. “AI is reshaping marketing and martech,” they write.

Marketing Management 126

Marketing Management Marketing Automation Services Marketing AI Vendors 126

Sword and the Script | B2B

MARCH 25, 2025

Yet thats not what a recent survey by the tech analyst firm Gartner found. Metrics and measurement are always at the top of the list of survey reports that ask about the biggest challenges and obstacles facing marketing.

Peer-to-peer 75

Peer-to-peer CMO Paid Search Agency Gartner 75

Zoominfo

OCTOBER 23, 2019

Gartner predicts that through 2022, 85% of AI projects will deliver erroneous outcomes due to bias in data, algorithms, or the teams responsible for managing them ( source ). Gartner predicts zero-touch user interfaces will be available on two billion devices and IoT endpoints by 2020 ( source ). Obstacles to AI Adoption. 46% of U.S.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Envy

APRIL 7, 2025

Ah, Gartner. The analyst firm that every B2B tech startup simultaneously respects, resents, and debates endlessly over whether they should shell out a chunk of their marketing budget to be part of its world. The same firm that can open enterprise doors or keep you waiting in the lobby, depending on whether youre paying to play.

Gartner 71

Gartner Startups B2B Marketing Budget 71

Martech

AUGUST 1, 2024

“Advertisers are under increasing pressure to justify media investments as the availability of reliable performance data diminishes,” Andrew Frank, VP distinguished analyst with Gartner for Marketing Leaders told MarTech. Identity solutions can help tie conversions to ads, which is essential to proving their value.

Advertising Agencies 112

Advertising Agencies Media Privacy Network Marketing 112

Salesforce Marketing Cloud

MARCH 25, 2025

Gartner predicts that through 2026, organizations will abandon 60% of AI projects unsupported by AI-ready data. Register Now — * GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner 78

Gartner Business Lead Ranking Classified Ads 78

Martech

DECEMBER 9, 2024

Jay Wilson, VP analyst for Gartner’s marketing practice, said: “This is certainly a big deal holding companies have been consolidating their stables of agencies for some time, in the hopes of providing a more comprehensive, streamlined solution to clients. As we’ve said for a long time, martech is marketing.

Paid Search Agency 105

Paid Search Agency Advertising Agencies Ad Agencies Companies 105

KoMarketing Associates

JANUARY 28, 2021

Gartner conducted the “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and data indicated that most marketers (58%) were forced to decrease their martech budget as a result of COVID-19.

Spending 260

Spending Work Management B2B Marketing Management 260

Webbiquity

APRIL 11, 2019

per Gartner. This not only increases engagement, but also provides a sense of satisfaction that heightens trust and reliability in your services. By 2021, 15% of all customer service interactions will be completely handled by AI , an increase of 400% from 2017. How does it work? This data primarily consists of content and context.

Marketing AI 261

Marketing AI Enterprise Management Conversion Ideal Customer Profiles 261

Martech

NOVEMBER 25, 2024

Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. Martech budgets experienced the steepest cuts , reflecting a shift in control from CMOs to other enterprise leaders like IT and CFOs.

Budget Programs 115

Budget Programs Enterprise Management Marketing Automation Services Work Management 115

Salesforce Marketing Cloud

OCTOBER 2, 2024

According to Gartner, companies will go “all in” on AI-enabled PCs by 2026. As natural language processing (NLP) algorithms improve, however, GenAI solutions will shift toward more industry-specific models that may help improve accuracy and reduce computational demand, according to recent Gartner predictions.

Marketing AI 122

Marketing AI Small Business Marketing Enterprise Management Work Management 122

Webbiquity

NOVEMBER 29, 2022

According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online.

Loyalty 327

Loyalty Lead Ranking Lead Scoring Budget Programs 327