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Gartner states, “The fundamental goal of lead management applications is to deliver higher-value qualified opportunities to the sales team at exactly the right time.” ” Gartner goes on to explain, “Companies use lead management applications primarily to support the sale of "considered purchases" — any product or service that represents a significant investment for the customer and typically involves complexity that requires in-depth research. MORE
Gartner published its Magic Quadrant Report on Multichannel Campaign Management, which places Oracle Marketing Cloud among the marketing technology industry’s leading partners--both in completeness of vision and ability to execute to that vision. We’re proud to be so highly regarded by Gartner in this report and I'd like to provide some context around how this report can provide strategic value for data-driven, cross-channel marketers. MORE
According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% MORE
On the 29 th of January, an announcement was made by Oracle ERP Cloud; they have been named the Leader in Gartner’s Magic Quadrant research report for Cloud ERP for Enterprises that are Product-Centric and Midsize. Out of the 14 products that were evaluated, Oracle ERP Cloud has been listed as the only Leader in the analysis conducted by Gartner. What is a Gartner Magic Quadrant report? The Magic Quadrant (MQ) is a series that is published by the IT consulting firm Gartner. MORE
On November 5th, Gartner published a new research report titled “Critical Capabilities for Personalization Engines.” Authored by Jennifer Polk and Bryan Yeager, the report comes on the heels of the first-ever “Gartner Magic Quadrant for Personalization Engines,” an important industry report in which Evergage was positioned as a Leader. MORE
Gartner recently released its 2017 Magic Quadrant for Digital Marketing Hubs , and honored Oracle Marketing Cloud as a leader in this crucial customer experience category for the third consecutive report. We are honored to be recognized by Gartner as a leader in the Digital Marketing industry, but we aren’t resting on our laurels. Click to read the 2017 Gartner Magic Quadrant for Digital Marketing Hubs report today. Feature Image Source: Gartner. MORE
by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year. Gartner evaluates vendors in a Magic Quadrant on two main dimensions – completeness of vision and ability to execute on that vision. Click here to download the Gartner Magic Quadrant for CRM Lead Management. MORE
30-second summary: The new Gartner survey on martech finds that this year’s average assessment of martech stacks’ effectiveness is about the same as last year – but both assessments indicate effectiveness has a ways to go. So says the new “ Marketing Technology Survey 2019 ” (available for clients only) from research firm Gartner, which queried 418 marketing leaders. MORE
The post Salesfusion Named a 2015 Cool Vendor by Gartner appeared first on Salesfusion. MORE
Gartner recently released their CMO Spend Survey 2016-2017. It’s also received due fanfare because it shows that Gartner’s once flabbergasting prediction from back in 2012 — that by 2017 CMOs would spend more on technology than CIOs — is on track to be proven true. It’s worth noting that Gartner only surveyed enterprises (n=375) with at least $250 million in annual revenue. Looking for the latest data on enterprise marketing technology spend? MORE
Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. While the marketing technology industry has many different market assessments, this research very much reflects the emergence of “marketing clouds” as a category of software. MORE
Gartner posted their annual review this past week. Gartner Content […]. With the addition of two new long-time ECM/CSP analysts, we were hoping that this year’s analysis would be more on point than past years, but found it rather predictable. This post will discuss our thoughts on the 2019 analysis with a focus on CSP Vision. ECM Landscape ECM Solutions MORE
When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before. But if you were concerned — or hopeful, for those naysayers out there — that martech was waning, Gartner’s new CMO Spend Survey for 2018-2019 delivers evidence to the contrary. MORE
Gartner named Oracle a Leader in their 2020 Magic Quadrant for Multichannel Marketing Hubs for the third time since the report’s inception three years ago. " – Gartner 2020 Magic Quadrant for Multichannel Marketing Hubs. This graphic was published by Gartner, Inc. MORE
e-Spirit has been selected for Gartner 2021 Magic Quadrant for Digital Experience Platforms. Learn more. Marketing #Innovation #Omnichannel #CMS MORE
Oracle is honored once again to be named a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs. In this report Gartner evaluated 21 vendors for their solutions to orchestrate a company’s communications with, and offers to, customer segments across multiple channels, including websites, mobile, social, direct mail, call centers, paid media and email, and Oracle was recognized as a Leader in this highly competitive landscape. MORE
According to Gartner, as we transition to the new decade of the 20’s we face a similar challenge. B2B buyerenablement contentmarketing evolvedselling Gartner ROI sales salesenablement salestech salestools sellingtools Storytelling theROIguy valuemarketing valuesellingIt was 1979, and the transition to the new decade wasn’t looking good. Stagflation” reigned, with the economy experiencing a critical combination of high inflation and low economic growth. MORE
But with a growing selection of dashboarding tools to help understand marketing performance, and Gartner’s findings that 77% of marketers are currently using or in the process of deploying them with limited support from IT, finding the right marketing dashboard solution is as daunting—and critical—as ever. Gartner’s recently released report aims to helping marketers identify what solution is best for their organizational needs. MORE
But now I’ve also got some great quantitative data to share with you, compliments of Gartner. Bryan Yeager and Anna Maria Virzi , two leading analysts in the marketing technology industry, recently produced the 2018 Gartner Marketing Technology Survey of 504 marketing leaders responsible for marketing technology decision-making. The post Martech is a mainstream marketing profession, latest Gartner data confirms appeared first on Chief Marketing Technologist. MORE
Gartner has just published the results of its 2019-2020 CMO Spend Survey. The Gartner study produced several valuable data points, but I want to focus on three takeaways that I found particularly interesting. Marketing Budget Growth Gartner's survey indicates that marketing budgets will come in at 10.5% Martech Spending Falls Gartner's study found that spending on marketing technology represents 26% of the total marketing budget in 2019, down from 29% in 2018. MORE
Assessing Oracle’s placement, Gartner writes: Oracle's Marketing Cloud offers one of the strongest, most consistent sets of functions in the MCCM market. To learn more about how the capabilities of multichannel marketing were evaluated, read the full Gartner report. MORE
Gartner says that today’s customers are spending around two-thirds of the buying journey gathering, processing and de-conflicting information. The good news, if you can help buyers overcome the complexity challenge, customers truly value suppliers that deliver the right information, through the right channels, to make the purchase process easier, according to Gartner. Buying of B2B solutions isn’t just difficult, new research indicates that “it’s become nearly unnavigable”. MORE
For the first time ever, Gartner, a leading research and advisory firm for technology companies, released a Magic Quadrant on the content marketing platform (CMP) space. That alone says a lot about current state of marketing and content—and the Gartner CMP report says a lot more about where it’s going. ” In other words, Gartner examines both the content of a company’s longterm vision for success and if they are able to execute it. MORE
I’m proud to share that Skyword was just named a Leader in Gartner’s 2021 Magic Quadrant for Content Marketing Platforms. The post What I Think About Skyword Being Named a Leader in Gartner’s 2021 Magic Quadrant appeared first on Skyword. MORE
According to Gartner: ‘(Oracle) has a comprehensive underlying data infrastructure’ Marketers have spoken and it’s clear - data, how its managed, integrated, enriched and activated matters more than ever before. 'B2B and B2C marketers seeking deep customer centricity, a foundation for AI and the ability to orchestrate a unified customer experience should consider Oracle’s solution,' said Gartner analysts. MORE
This time around, let’s examine how Gartner, Inc. -- the world’s leading research and advisory company -- defines the CDP and categorizes today’s CDP vendors. MORE
In a recent report, Gartner evaluated 14 different vendors on their ability to manage the processes associated with CRM Lead Management and Oracle is honored to be named a ‘Leader’ in Gartner’s Magic Quadrant for CRM Lead Management 2018. Note: This graphic was published by Gartner, Inc. The Gartner document is available upon request from Oracle. MORE
Image Source: Gartner, Inc. Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. Therefore, Gartner contends that the marketing operations role resembles that of a "chief of staff" whose primary job is to support the CMO. MORE
Perhaps the most important assessment of the technology landscape to support that effort is the Gartner Magic Quadrant for CRM Lead Management. According to Gartner, “Oracle is a Leader in this Magic Quadrant, based on Eloqua's rich lead management feature set, its global and broad ecosystem of partners and digital agencies, and its growing roster of customers.” Today, marketing is leading a significantly higher percentage of the buying process than ever before. MORE
As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner. Gartner research showed that Sales came in last place after Technical and Industry Expert, Service and Support and Senior Executives as ‘the most influential personal interactions across the entire buying cycle’. MORE
But with a growing selection of dashboarding tools to help understand marketing performance, and Gartner’s findings that 77% of marketers are currently using or in the process of deploying them with limited support from IT, finding the right marketing dashboard solution is as daunting—and critical—as ever. Gartner’s recently released report aims to helping marketers identify what solution is best for their organizational needs. MORE
Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. Disclaimer: The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc., MORE
Gaining a Digital Experience Edge over your competition takes vision--and vision and market understanding is why Gartner has recognized e-Spirit as a Visionary in the just released Magic Quadrant for Web Content Management MORE
30-second summary: A new report from research firm Gartner details the four main kinds of attribution. The post Gartner report spotlights the four main kinds of attribution appeared first on ClickZ. MORE
With the ever growing and evolving CRM Lead Management market Gartner offers their Magic Quadrant evaluation of 17 providers to assist IT and Marketing Leaders to determine the right fit for their business. For the fifth straight year, Gartner has named Oracle Eloqua as the leading marketing automation platform. Digital marketers are in a constant battle between driving leads and managing their CRM systems. MORE
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#. Because ZL can use Gartner’s arguments against itself and now have it documented by a judge to prove it. MORE
“CMOs and digital marketing leaders are under pressure to engage individuals on increasingly fragmented and unpredictable terms, driving the need for a common pool of profile data, analytics, workflow and content resources enabled by a digital marketing hub,” as noted in the recently released Gartner Report Magic Quadrant for Digital Marketing Hubs. The marketing ecosystem has never been more complex. MORE
Gartner Related Topics 
Webbiquity
JULY 27, 2021
According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4%
Oracle
MAY 27, 2020
Gartner named Oracle a Leader in their 2020 Magic Quadrant for Multichannel Marketing Hubs for the third time since the report’s inception three years ago. " – Gartner 2020 Magic Quadrant for Multichannel Marketing Hubs. This graphic was published by Gartner, Inc.
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QuickPivot
JULY 9, 2020
This time around, let’s examine how Gartner, Inc. -- the world’s leading research and advisory company -- defines the CDP and categorizes today’s CDP vendors.
Oracle
MAY 6, 2013
by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year. Gartner evaluates vendors in a Magic Quadrant on two main dimensions – completeness of vision and ability to execute on that vision. Click here to download the Gartner Magic Quadrant for CRM Lead Management.
Advertiser: Showpad
According to Gartner, 15% of all technology spending in 2021 is predicted to go toward sales enablement technology. When identifying a platform that bridges the gap between sales, marketing and customers while staying within budget, the selection process quickly becomes overwhelming. So, what features do you need to consider? What questions should you ask? Our buyer’s guide will help you evaluate your options and find the sales enablement solution best suited to your needs.
Oracle
AUGUST 14, 2015
Perhaps the most important assessment of the technology landscape to support that effort is the Gartner Magic Quadrant for CRM Lead Management. According to Gartner, “Oracle is a Leader in this Magic Quadrant, based on Eloqua's rich lead management feature set, its global and broad ecosystem of partners and digital agencies, and its growing roster of customers.” Today, marketing is leading a significantly higher percentage of the buying process than ever before.
Oracle
OCTOBER 1, 2018
In a recent report, Gartner evaluated 14 different vendors on their ability to manage the processes associated with CRM Lead Management and Oracle is honored to be named a ‘Leader’ in Gartner’s Magic Quadrant for CRM Lead Management 2018. Note: This graphic was published by Gartner, Inc. The Gartner document is available upon request from Oracle.
Contently
MAY 1, 2018
For the first time ever, Gartner, a leading research and advisory firm for technology companies, released a Magic Quadrant on the content marketing platform (CMP) space. That alone says a lot about current state of marketing and content—and the Gartner CMP report says a lot more about where it’s going. ” In other words, Gartner examines both the content of a company’s longterm vision for success and if they are able to execute it.
xiQ
JUNE 29, 2021
Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. Disclaimer: The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc.,
Oracle
AUGUST 20, 2015
Assessing Oracle’s placement, Gartner writes: Oracle's Marketing Cloud offers one of the strongest, most consistent sets of functions in the MCCM market. To learn more about how the capabilities of multichannel marketing were evaluated, read the full Gartner report.
Oracle
SEPTEMBER 6, 2017
Gartner states, “The fundamental goal of lead management applications is to deliver higher-value qualified opportunities to the sales team at exactly the right time.” ” Gartner goes on to explain, “Companies use lead management applications primarily to support the sale of "considered purchases" — any product or service that represents a significant investment for the customer and typically involves complexity that requires in-depth research.
|
Oracle
MAY 2, 2018
According to Gartner: ‘(Oracle) has a comprehensive underlying data infrastructure’ Marketers have spoken and it’s clear - data, how its managed, integrated, enriched and activated matters more than ever before. 'B2B and B2C marketers seeking deep customer centricity, a foundation for AI and the ability to orchestrate a unified customer experience should consider Oracle’s solution,' said Gartner analysts.
Oracle
FEBRUARY 23, 2017
Gartner recently released its 2017 Magic Quadrant for Digital Marketing Hubs , and honored Oracle Marketing Cloud as a leader in this crucial customer experience category for the third consecutive report. We are honored to be recognized by Gartner as a leader in the Digital Marketing industry, but we aren’t resting on our laurels. Click to read the 2017 Gartner Magic Quadrant for Digital Marketing Hubs report today. Feature Image Source: Gartner.
Oracle
APRIL 20, 2016
Gartner published its Magic Quadrant Report on Multichannel Campaign Management, which places Oracle Marketing Cloud among the marketing technology industry’s leading partners--both in completeness of vision and ability to execute to that vision. We’re proud to be so highly regarded by Gartner in this report and I'd like to provide some context around how this report can provide strategic value for data-driven, cross-channel marketers.
ClickZ
MARCH 20, 2020
30-second summary: A new report from research firm Gartner details the four main kinds of attribution. The post Gartner report spotlights the four main kinds of attribution appeared first on ClickZ.
Oracle
JANUARY 11, 2016
Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. While the marketing technology industry has many different market assessments, this research very much reflects the emergence of “marketing clouds” as a category of software.
Oracle
SEPTEMBER 14, 2016
With the ever growing and evolving CRM Lead Management market Gartner offers their Magic Quadrant evaluation of 17 providers to assist IT and Marketing Leaders to determine the right fit for their business. For the fifth straight year, Gartner has named Oracle Eloqua as the leading marketing automation platform. Digital marketers are in a constant battle between driving leads and managing their CRM systems.
E-Spirit
MARCH 3, 2021
e-Spirit has been selected for Gartner 2021 Magic Quadrant for Digital Experience Platforms. Learn more. Marketing #Innovation #Omnichannel #CMS
Salesfusion
APRIL 16, 2015
The post Salesfusion Named a 2015 Cool Vendor by Gartner appeared first on Salesfusion.
chiefmartech
DECEMBER 1, 2018
But now I’ve also got some great quantitative data to share with you, compliments of Gartner. Bryan Yeager and Anna Maria Virzi , two leading analysts in the marketing technology industry, recently produced the 2018 Gartner Marketing Technology Survey of 504 marketing leaders responsible for marketing technology decision-making. The post Martech is a mainstream marketing profession, latest Gartner data confirms appeared first on Chief Marketing Technologist.
Valasys
FEBRUARY 5, 2019
On the 29 th of January, an announcement was made by Oracle ERP Cloud; they have been named the Leader in Gartner’s Magic Quadrant research report for Cloud ERP for Enterprises that are Product-Centric and Midsize. Out of the 14 products that were evaluated, Oracle ERP Cloud has been listed as the only Leader in the analysis conducted by Gartner. What is a Gartner Magic Quadrant report? The Magic Quadrant (MQ) is a series that is published by the IT consulting firm Gartner.
Oracle
JANUARY 12, 2015
“CMOs and digital marketing leaders are under pressure to engage individuals on increasingly fragmented and unpredictable terms, driving the need for a common pool of profile data, analytics, workflow and content resources enabled by a digital marketing hub,” as noted in the recently released Gartner Report Magic Quadrant for Digital Marketing Hubs. The marketing ecosystem has never been more complex.
ClickZ
NOVEMBER 25, 2019
30-second summary: The new Gartner survey on martech finds that this year’s average assessment of martech stacks’ effectiveness is about the same as last year – but both assessments indicate effectiveness has a ways to go. So says the new “ Marketing Technology Survey 2019 ” (available for clients only) from research firm Gartner, which queried 418 marketing leaders.
The ROI Guy
NOVEMBER 20, 2019
According to Gartner, as we transition to the new decade of the 20’s we face a similar challenge. B2B buyerenablement contentmarketing evolvedselling Gartner ROI sales salesenablement salestech salestools sellingtools Storytelling theROIguy valuemarketing valuesellingIt was 1979, and the transition to the new decade wasn’t looking good. Stagflation” reigned, with the economy experiencing a critical combination of high inflation and low economic growth.
B2B Marketing Directions
NOVEMBER 1, 2020
Image Source: Gartner, Inc. Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. Therefore, Gartner contends that the marketing operations role resembles that of a "chief of staff" whose primary job is to support the CMO.
Content Standard
MARCH 25, 2021
I’m proud to share that Skyword was just named a Leader in Gartner’s 2021 Magic Quadrant for Content Marketing Platforms. The post What I Think About Skyword Being Named a Leader in Gartner’s 2021 Magic Quadrant appeared first on Skyword.
Beckon
AUGUST 30, 2018
But with a growing selection of dashboarding tools to help understand marketing performance, and Gartner’s findings that 77% of marketers are currently using or in the process of deploying them with limited support from IT, finding the right marketing dashboard solution is as daunting—and critical—as ever. Gartner’s recently released report aims to helping marketers identify what solution is best for their organizational needs.
Beckon
AUGUST 30, 2018
But with a growing selection of dashboarding tools to help understand marketing performance, and Gartner’s findings that 77% of marketers are currently using or in the process of deploying them with limited support from IT, finding the right marketing dashboard solution is as daunting—and critical—as ever. Gartner’s recently released report aims to helping marketers identify what solution is best for their organizational needs.
chiefmartech
NOVEMBER 15, 2016
Gartner recently released their CMO Spend Survey 2016-2017. It’s also received due fanfare because it shows that Gartner’s once flabbergasting prediction from back in 2012 — that by 2017 CMOs would spend more on technology than CIOs — is on track to be proven true. It’s worth noting that Gartner only surveyed enterprises (n=375) with at least $250 million in annual revenue. Looking for the latest data on enterprise marketing technology spend?
The Effective Marketer
NOVEMBER 6, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#. Because ZL can use Gartner’s arguments against itself and now have it documented by a judge to prove it.
chiefmartech
NOVEMBER 12, 2018
When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before. But if you were concerned — or hopeful, for those naysayers out there — that martech was waning, Gartner’s new CMO Spend Survey for 2018-2019 delivers evidence to the contrary.
The ROI Guy
MARCH 24, 2014
As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner. Gartner research showed that Sales came in last place after Technical and Industry Expert, Service and Support and Senior Executives as ‘the most influential personal interactions across the entire buying cycle’.
The ROI Guy
AUGUST 20, 2018
Gartner says that today’s customers are spending around two-thirds of the buying journey gathering, processing and de-conflicting information. The good news, if you can help buyers overcome the complexity challenge, customers truly value suppliers that deliver the right information, through the right channels, to make the purchase process easier, according to Gartner. Buying of B2B solutions isn’t just difficult, new research indicates that “it’s become nearly unnavigable”.
B2B Marketing Directions
OCTOBER 20, 2019
Gartner has just published the results of its 2019-2020 CMO Spend Survey. The Gartner study produced several valuable data points, but I want to focus on three takeaways that I found particularly interesting. Marketing Budget Growth Gartner's survey indicates that marketing budgets will come in at 10.5% Martech Spending Falls Gartner's study found that spending on marketing technology represents 26% of the total marketing budget in 2019, down from 29% in 2018.
Technology Services Group
NOVEMBER 5, 2019
Gartner posted their annual review this past week. Gartner Content […]. With the addition of two new long-time ECM/CSP analysts, we were hoping that this year’s analysis would be more on point than past years, but found it rather predictable. This post will discuss our thoughts on the 2019 analysis with a focus on CSP Vision. ECM Landscape ECM Solutions
Evergage
DECEMBER 5, 2018
On November 5th, Gartner published a new research report titled “Critical Capabilities for Personalization Engines.” Authored by Jennifer Polk and Bryan Yeager, the report comes on the heels of the first-ever “Gartner Magic Quadrant for Personalization Engines,” an important industry report in which Evergage was positioned as a Leader.
E-Spirit
AUGUST 1, 2018
Gaining a Digital Experience Edge over your competition takes vision--and vision and market understanding is why Gartner has recognized e-Spirit as a Visionary in the just released Magic Quadrant for Web Content Management
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