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Salesfusion Named a 2015 Cool Vendor by Gartner
Salesfusion
APRIL 16, 2015
The post Salesfusion Named a 2015 Cool Vendor by Gartner appeared first on Salesfusion.
Gartner Related Topics 
What Gartner’s 2018 CMP Magic Quadrant Says About the Future of Marketing
Contently
MAY 1, 2018
For the first time ever, Gartner, a leading research and advisory firm for technology companies, released a Magic Quadrant on the content marketing platform (CMP) space. Gartner also covers other players in the space, and we congratulate NewsCred, Percolate, and Kapost for being named leaders.
Martech is a mainstream marketing profession, latest Gartner data confirms
chiefmartech
DECEMBER 1, 2018
But now I’ve also got some great quantitative data to share with you, compliments of Gartner. What’s remarkable — albeit not surprising — in Gartner’s report is that enterprise marketing teams that run their own technology with a dedicated martech leader are more effective.
Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2018
Modern Marketing
OCTOBER 1, 2018
In a recent report, Gartner evaluated 14 different vendors on their ability to manage the processes associated with CRM Lead Management and Oracle is honored to be named a ‘Leader’ in Gartner’s Magic Quadrant for CRM Lead Management 2018.
How B2B Marketing is Changing in 2018
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Gartner, Forrester, Aberdeen) 2 Sales tech (e.g., 1How B2B Marketing. is Changing in 2018 Insights on Priorities, Tactics, and Challenges. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers.
Gartner’s Critical Capabilities for Personalization Engines
Evergage
DECEMBER 5, 2018
On November 5th, Gartner published a new research report titled “Critical Capabilities for Personalization Engines.”
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Oracle Chosen as Leader in Gartner Magic Quadrant
Modern Marketing
AUGUST 14, 2015
Perhaps the most important assessment of the technology landscape to support that effort is the Gartner Magic Quadrant for CRM Lead Management. Today, marketing is leading a significantly higher percentage of the buying process than ever before.
Oracle Marketing Cloud Named a Leader in Gartner's Multichannel Marketing Hub Magic Quadrant
Modern Marketing
MAY 2, 2018
According to Gartner: ‘(Oracle) has a comprehensive underlying data infrastructure’ Marketers have spoken and it’s clear - data, how its managed, integrated, enriched and activated matters more than ever before.
Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2017
Modern Marketing
SEPTEMBER 6, 2017
Gartner states, “The fundamental goal of lead management applications is to deliver higher-value qualified opportunities to the sales team at exactly the right time.” Note: This graphic was published by Gartner, Inc.
Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management
Modern Marketing
MAY 6, 2013
by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year. Click here to download the Gartner Magic Quadrant for CRM Lead Management.
Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey
chiefmartech
NOVEMBER 12, 2018
When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before.
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Gartner Names Oracle Marketing Cloud a Leader in Digital Marketing Hubs - for the 3rd.
Modern Marketing
FEBRUARY 23, 2017
Gartner recently released its 2017 Magic Quadrant for Digital Marketing Hubs , and honored Oracle Marketing Cloud as a leader in this crucial customer experience category for the third consecutive report. Click to read the 2017 Gartner Magic Quadrant for Digital Marketing Hubs report today.
Gartner: The Technology Sales Rep Has Lost Their Mojo!
The ROI Guy
MARCH 24, 2014
As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner.
Oracle Named Leader in Gartner's New Multichannel Campaign Management Report
Modern Marketing
APRIL 20, 2016
Gartner published its Magic Quadrant Report on Multichannel Campaign Management, which places Oracle Marketing Cloud among the marketing technology industry’s leading partners--both in completeness of vision and ability to execute to that vision.
New Gartner Report: Build Your Digital Marketing Hub
Modern Marketing
JANUARY 11, 2016
Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. While the marketing technology industry has many different market assessments, this research very much reflects the emergence of “marketing clouds” as a category of software.
Gartner shares latest data on enterprise marketing tech spend
chiefmartech
NOVEMBER 15, 2016
Gartner recently released their CMO Spend Survey 2016-2017. It’s also received due fanfare because it shows that Gartner’s once flabbergasting prediction from back in 2012 — that by 2017 CMOs would spend more on technology than CIOs — is on track to be proven true.
Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management
Modern Marketing
SEPTEMBER 14, 2016
With the ever growing and evolving CRM Lead Management market Gartner offers their Magic Quadrant evaluation of 17 providers to assist IT and Marketing Leaders to determine the right fit for their business.
Gartner: Buyers Demand Less Product-Pitch, More Value-Story
The ROI Guy
MARCH 15, 2016
According to a study from Gartner, most solution providers are not providing what buyers need when it comes to content and sales engagements.
Gartner: Are Your Ready for More Buyers and the IT to Business Shift?
The ROI Guy
MAY 18, 2017
According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Now, Gartner research indicates that a meager 1 in 5 of the decisions are led by IT people. According to Gartner, enterprise buying efforts often take 12 months or more.
Gartner: The Importance of Value, not just Benefits
The ROI Guy
APRIL 25, 2017
According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”.
Gartner: Get your ROI / TCO Calculators Right, or Not at All
The ROI Guy
MAY 29, 2018
If you are going to do an ROI / TCO Calculator you have to make sure its credible, this according to Hank Barnes Gartner in his article: Things I’d Like to See Go Away – Unrealistic ROI and TCO Calculators. Customers care about financials.
Gartner: Marketers Should Focus on Campaign Management's Critical Capabilities
Modern Marketing
AUGUST 20, 2015
Assessing Oracle’s placement, Gartner writes: Oracle's Marketing Cloud offers one of the strongest, most consistent sets of functions in the MCCM market. To learn more about how the capabilities of multichannel marketing were evaluated, read the full Gartner report.
Gartner: Out with the Old, In with the New
The ROI Guy
FEBRUARY 5, 2013
An alarming 43% of today’s enterprise IT investments are not delivering on their business potential , this according to Gartner’s Executive Programs latest research. Gartner IT ROI IT Economics Gartner Executive Programs IT Budgets IT Pisello CIO Alinean ROI SLA ROI Analysis IT Spending
Gartner’s 2018 Market Guide for Marketing Dashboards
Beckon
AUGUST 30, 2018
But with a growing selection of dashboarding tools to help understand marketing performance, and Gartner’s findings that 77% of marketers are currently using or in the process of deploying them with limited support from IT, finding the right marketing dashboard solution is as daunting—and critical—as ever. Gartner’s recently released report aims to helping marketers identify what solution is best for their organizational needs.
Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015
The ROI Guy
JULY 15, 2015
Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% Unfortunately this follows a pattern, where Gartner publishes overly optimistic growth forecasts to kickoff the New Year, and downward revisions from there on out.
A Case for Transformation
Act-On
AUGUST 29, 2017
It’s why we we’re named the only Visionary vendor in the 2017 Gartner Magic Quadrant. Marketing Automation gartner magic quadrant magic quadrant transformation transformative marketingAt Act-On, we’re dedicated students and scholars of transformation.
Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?
The ROI Guy
NOVEMBER 10, 2014
According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. Percent in 2014 Gartner Forecasts 3.1%
Gartner Content Service Platforms (CPS) Magic Quadrant 2018 – What’s Missing?
Technology Services Group
NOVEMBER 2, 2018
In the following years, Gartner has evolved the rating with a complete change of the evaluation in 2016 as well as the big news in 2017 when IBM/FileNet being dropped from the leader quadrant after being the default leader […].
Gartner Research: Boost your growth from existing customers (Part 1 of 2)
B2B Lead Blog
FEBRUARY 6, 2018
According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” The post Gartner Research: Boost your growth from existing customers (Part 1 of 2) appeared first on B2B Lead Blog.
Frugalnomics – Why the IT spending growth forecasts from Gartner are wrong again!
The ROI Guy
JANUARY 16, 2014
According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% Sources: • Gartner Forecasts 3.1%
Will Gartner's Latest IT Forecast Put a Chill in your Growth Plans?
The ROI Guy
APRIL 14, 2015
Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This time, Gartner blames the decline on the strength of the US dollar.
Suit over Gartner's Magic Quadrant Big Marketing Ploy
The Effective Marketer
NOVEMBER 6, 2009
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#. Because ZL can use Gartner’s arguments against itself and now have it documented by a judge to prove it.
Oracle Marketing Cloud: Leading the Way in Modern Marketing Execution [New Gartner Report]
Modern Marketing
JANUARY 12, 2015
“CMOs and digital marketing leaders are under pressure to engage individuals on increasingly fragmented and unpredictable terms, driving the need for a common pool of profile data, analytics, workflow and content resources enabled by a digital marketing hub,” as noted in the recently released Gartner Report Magic Quadrant for Digital Marketing Hubs. The marketing ecosystem has never been more complex.
Oops They Did it Again! Gartner Downgrades Overly Optimistic IT Spending Forecast
The ROI Guy
JULY 8, 2014
According to Gartner, worldwide IT spending was expected to reach $3.8 Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Percent in 2014 Gartner Forecasts 3.1%
Gartner says Buyers Have Changed. IT Sales and Marketing Strategies Are Lagging
The ROI Guy
AUGUST 13, 2013
If this is the case, Gartner’s latest research indicates that many IT Sales and Marketing leaders may end up on the “endangered species” list, unless some serious realizations and changes occur sooner versus later. Alinean Frugalnomics Financial Justification Gartner IT TCO Why Now?
Gartner Indicates Seven Future CMO Spending Trends in Their Latest Survey
Conversica
DECEMBER 12, 2018
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Gartner Names Versium a “Cool Vendor” in Retail 2016
Versium
JUNE 12, 2018
REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc., Gartner “Cool Vendors in Retail, 2016” was published on April 28, 2016 by Kelsie Marian, Miriam Burt, Robert Hetu, Joanne Joliet, and Frances Karamouzis.
Gartner Reveals Changing IT Buyer Landscape for 2013 - Are You Ready?
The ROI Guy
NOVEMBER 1, 2012
At the annual Gartner Symposium, the world's most important gathering of CIOs and senior IT executives in our hometown of Orlando, new and important IT spending research and trends are always presented.
Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016
The ROI Guy
MARCH 1, 2016
Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business.
Gartner: Business Will Control 90% of Tech Spending - Are you Ready?
The ROI Guy
NOVEMBER 14, 2012
According to Gartner , twelve years ago technology spending outside of IT was only 20 percent of total technology spending. In two years , Gartner Inc. Moreover, by the end of this decade Gartner is predicting businesses will control a whopping 90 percent of technology spend.
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