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Gartner's Top 19 Enterprise Digital Asset Management (DAM) Solutions

CMSWire

Here is some insight into the platforms that top Gartner's list. Looking for an enterprise digital asset management solution? Continue reading.

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Will Search Engine Traffic Really Drop 25% by 2026, as Gartner Predicts?

CMSWire

Gartner VP Alan Antin on the company’s prediction that search engine traffic is about to fall off a cliff. Continue reading.

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New Gartner report challenges conventional wisdom on holiday marketing

Martech

However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. The Gartner report diplomatically refers to these episodes as “significant consumer reaction to explicit or implicit socio-political stances.”) Get MarTech! In your inbox.

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What does the future hold for genAI? The Gartner Hype Cycle

Martech

It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what Gartner calls “the peak of inflated expectations” in the latest iteration of the “Gartner Hype Cycle for Artificial Intelligence.” Image courtesy of Gartner.

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The Ultimate Buyer’s Guide for Sales Enablement Platforms

According to Gartner, 15% of all technology spending in 2021 is predicted to go toward sales enablement technology. When identifying a platform that bridges the gap between sales, marketing, and customers while staying within budget, the selection process quickly becomes overwhelming. So, what features do you need to consider?

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Demandbase named a Customers’ Choice in 2024 Gartner® Peer Insights™ Voice of the Customer for ABM Platforms

Engagio

The post Demandbase named a Customers’ Choice in 2024 Gartner® Peer Insights™ Voice of the Customer for ABM Platforms appeared first on Demandbase.

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Gartner: Marketing budgets slashed in 2021

Martech

Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. The post Gartner: Marketing budgets slashed in 2021 appeared first on MarTech. Budgets were almost cut in half, falling from 11% in 2020 to 6.4%

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Intent Signal Data 101

“B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). That means B2B marketers miss out on 85% of a buyer’s journey! How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Intent signal data can help.