New Gartner report challenges conventional wisdom on holiday marketing
SEPTEMBER 13, 2023
However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. The Gartner report diplomatically refers to these episodes as “signiﬁcant consumer reaction to explicit or implicit socio-political stances.”) Get MarTech! In your inbox.