Salesfusion Named a 2015 Cool Vendor by Gartner

Salesfusion

The post Salesfusion Named a 2015 Cool Vendor by Gartner appeared first on Salesfusion.

Gartner: Are Your Ready for More Buyers and the IT to Business Shift?

The ROI Guy

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Now, Gartner research indicates that a meager 1 in 5 of the decisions are led by IT people. According to Gartner, enterprise buying efforts often take 12 months or more.

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New Gartner Report: Build Your Digital Marketing Hub

Modern Marketing

Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. While the marketing technology industry has many different market assessments, this research very much reflects the emergence of “marketing clouds” as a category of software.

Gartner: The Importance of Value, not just Benefits

The ROI Guy

According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”.

Gartner shares latest data on enterprise marketing tech spend

chiefmartech

Gartner recently released their CMO Spend Survey 2016-2017. It’s also received due fanfare because it shows that Gartner’s once flabbergasting prediction from back in 2012 — that by 2017 CMOs would spend more on technology than CIOs — is on track to be proven true.

Gartner: Buyers Demand Less Product-Pitch, More Value-Story

The ROI Guy

According to a study from Gartner, most solution providers are not providing what buyers need when it comes to content and sales engagements.

Gartner: The Technology Sales Rep Has Lost Their Mojo!

The ROI Guy

As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner.

Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management

Modern Marketing

With the ever growing and evolving CRM Lead Management market Gartner offers their Magic Quadrant evaluation of 17 providers to assist IT and Marketing Leaders to determine the right fit for their business.

Gartner: Out with the Old, In with the New

The ROI Guy

An alarming 43% of today’s enterprise IT investments are not delivering on their business potential , this according to Gartner’s Executive Programs latest research. Gartner IT ROI IT Economics Gartner Executive Programs IT Budgets IT Pisello CIO Alinean ROI SLA ROI Analysis IT Spending

Frugalnomics in Effect - Gartner predicts low IT spending growth for 2016

The ROI Guy

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business.

Oops They Did it Again! Gartner Downgrades Overly Optimistic IT Spending Forecast

The ROI Guy

According to Gartner, worldwide IT spending was expected to reach $3.8 Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Percent in 2014 Gartner Forecasts 3.1%

Gartner Reprint

Opentopic

Opentopic blog >> gartner.com As marketing leaders are handed more responsibility — for transformative business strategies, differentiated customer experiences and revenue generation — they often seek agency support in achieving their goals. This document was revised on 24 March 2016. The document you are viewing is the corrected version. For more information, see the page on gartner.com. This Magic Quadrant. Marketing Technology undefined

Gartner: Marketers Should Focus on Campaign Management's Critical Capabilities

Modern Marketing

Assessing Oracle’s placement, Gartner writes: Oracle's Marketing Cloud offers one of the strongest, most consistent sets of functions in the MCCM market. To learn more about how the capabilities of multichannel marketing were evaluated, read the full Gartner report.

Check us out in Gartner’s 2016 Market Guide

IKO-Systems

In this light, we’re thrilled that this year, we’re included in Gartner’s Market Guide for SaaS-Based Predictive Analytics Applications for B2B Sales and Marketing. IKO System was named a Gartner Cool Vendor in 2015.”.

Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015

The ROI Guy

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% Unfortunately this follows a pattern, where Gartner publishes overly optimistic growth forecasts to kickoff the New Year, and downward revisions from there on out.

Gartner Raises IT Spending Forecasts – Time to Party Like its 1999?

The ROI Guy

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. Percent in 2014 Gartner Forecasts 3.1%

Frugalnomics – Why the IT spending growth forecasts from Gartner are wrong again!

The ROI Guy

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% Sources: • Gartner Forecasts 3.1%

Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management

Modern Marketing

by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year. Click here to download the Gartner Magic Quadrant for CRM Lead Management.

Gartner Reveals Changing IT Buyer Landscape for 2013 - Are You Ready?

The ROI Guy

At the annual Gartner Symposium, the world's most important gathering of CIOs and senior IT executives in our hometown of Orlando, new and important IT spending research and trends are always presented.

Gartner: Business Will Control 90% of Tech Spending - Are you Ready?

The ROI Guy

According to Gartner , twelve years ago technology spending outside of IT was only 20 percent of total technology spending. In two years , Gartner Inc. Moreover, by the end of this decade Gartner is predicting businesses will control a whopping 90 percent of technology spend.

Oracle Marketing Cloud: Leading the Way in Modern Marketing Execution [New Gartner Report]

Modern Marketing

“CMOs and digital marketing leaders are under pressure to engage individuals on increasingly fragmented and unpredictable terms, driving the need for a common pool of profile data, analytics, workflow and content resources enabled by a digital marketing hub,” as noted in the recently released Gartner Report Magic Quadrant for Digital Marketing Hubs. The marketing ecosystem has never been more complex.

Will Gartner's Latest IT Forecast Put a Chill in your Growth Plans?

The ROI Guy

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This time, Gartner blames the decline on the strength of the US dollar.

Why the Increased IT Spending Growth Forecasts from Gartner are Wrong Again!

The ROI Guy

According to Gartner, worldwide IT spending is on pace to reach $3.8 Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2%

Gartner says Buyers Have Changed. IT Sales and Marketing Strategies Are Lagging

The ROI Guy

If this is the case, Gartner’s latest research indicates that many IT Sales and Marketing leaders may end up on the “endangered species” list, unless some serious realizations and changes occur sooner versus later. Alinean Frugalnomics Financial Justification Gartner IT TCO Why Now?

Gartner cuts 2012 IT spending forecast by 1/3rd

The ROI Guy

The predictions for solid growth might have gotten ahead of themselves once again, as Gartner cuts their IT spending growth predictions by 1/3rd for the remainder of 2012. Going into this New Year, Gartner analysts predicted that IT spending would expand worldwide by 3.7%. But in their most recent estimates in April, Gartner has downgraded the 2012 forecast by a substantial amount, now predicting only a 2.5% Click here for the Gartner IT Spending announcement.

How Can You Shine as Gartner Lowers IT Spending Forecasts for 2013?

The ROI Guy

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% Sure enough, Gartner has had to once again lower expectations , cutting in half their earlier growth estimates, now predicting only a 2% rise.

Gartner says 2013 will be a Better Year for IT Spending Growth?

The ROI Guy

According to Gartner’s latest estimates, the reigns on worldwide IT spending are loosening, with annual technology spending growth increasing to 4.2% But is Gartner being overly optimistic? In fact, Gartner predicted that 2012 growth was going to be 3.7%

Gartner’s IT Spending Forecast Heats Up For Summer

The ROI Guy

In their just released outlook, Gartner raised annual IT spending growth predictions, from a cool 2.5 recovery, and a slowdown in China providing significant headwinds, Gartner indicates that the outlook is not great, but at least “stabilized”. Source: Gartner Worldwide IT Spending Forecast, 2Q12 Update. Gartner Value Marketing IT Budgets Pisello Alinean Value Selling Frugalnomics IT Spending

Gartner reports that CFOs are “large and in charge” of technology decision making

The ROI Guy

Quick on the heels of a similar study , Gartner reports that CFOs are large, and in charge of technology investments, continuing to increase their control over IT decision making over the past 12 months.

New Gartner Report Examines Why Predictive Intelligence Is a Must Have for B2B Marketers

6sense

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.”

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CMO's Corner: Gartner Analyst Jake Sorofman on What Keeps CMOs Up at Night

Hubspot

To help fellow CMOs find answers to some of these important issues, I chatted with Jake Sorofman , Research Director at Gartner. At Gartner, Jake analyzes digital marketing strategy, trends, and best practices for Gartner''s Marketing Leader practice.

Big data 2020: the future, growth and challenges of the big data industry

i-Scoop

Data in action Digital technologies ICT Research BDA Big Data big data analytics big data investments Dan Vesset digital transformation Gartner IDC Internet of Things Nick Heudecker unstructured data volume Worldwide Big Data and Business Analytics MarketBig data is a misnomer.

Getting you Ready for the New Year: The Best of 2016

The ROI Guy

2016 Alinean Demand Gen Report Gartner interactive content MHI Global Miller Heiman Pisello Value Marketing Value Selling

IoT security and the consumer: the challenges and education question

i-Scoop

Cybersecurity Internet of Things Opinion authentication consumer electronics consumer IoT Dana Spataru data privacy DDoS Gartner Gary Davis GDPR holistic security IDC Intel Security IoT security IoT Solutions World Congress IoT vulnerabilities McAfee OnePoll smart home Z-Wave Alliance Zscaler

6 Reasons Account-Based Marketing and Artificial Intelligence are the Perfect Match

Leadspace

They’re both well into the Gartner Hype Cycle. That makes account-based marketing and artificial intelligence two of the most vivid illustrations of the Gartner Hype Cycle. Oh yeah, Gartner…).

3 Tips to Overcome Cold Call Objections

DiscoverOrg

Here’s a great example, “According to Gartner, two-thirds of your reps days are spent doing research and data entry. Best Practices from the Industry Client Success Outbound Selling Sale Operations Sales Development B2B B2B Insights B2B Sales Insights Cold Calling Gartner Prospecting

Gartner Spending Trends Demand that IT Sales and Marketing Must Challenge the “Do Nothing” Prospect to Achieve 2012 Success

The ROI Guy

As we wrap up the first quarter of 2012, economic fears over the European debt crises and emerging country slowdowns are having a significant impact on IT spending, this according to new Gartner research findings. In the first study, Gartner lowered their 2012 worldwide IT spending growth forecast by 1/3 rd. In the second study, Gartner released the results of their annual CEO and Senior Business Executive Survey , to measure sentiment from the C-suite on IT spending and strategy.

Video for account-based marketing

Biznology

It’s a hot topic in B2B marketing world, and getting hotter, according to Gartner’s Noah Elkin ‘s Three Trends Driving Interest in Account-Based Marketing (ABM). Account-based marketing is about extending and expanding your business with your best customers.

From Challenger to Transformer

The ROI Guy

According to new research, half of the CEOs surveyed by Gartner expect to see substantial digital transformation in their industries, or for their industries to be almost unrecognizable within five years.

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The Internet of Things and the need to tackle IT and OT integration

i-Scoop

Back in 2011 Gartner advised (IT) leaders to prepare for the transition of their organizations to the converging, aligning and integrating of IT and OT environments.