Spiceworks Ziff Davis Recognized in 2021 Gartner® Market Guide for Revenue Data Solutions (RDS) Report

SWZD

Industry leader Gartner has recognized SWZD in their 2021 Market Guide for Revenue Data Solutions Report.

Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey

Webbiquity

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4%

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What Gartner’s 2018 CMP Magic Quadrant Says About the Future of Marketing

Contently

For the first time ever, Gartner, a leading research and advisory firm for technology companies, released a Magic Quadrant on the content marketing platform (CMP) space. That alone says a lot about current state of marketing and content—and the Gartner CMP report says a lot more about where it’s going. ” In other words, Gartner examines both the content of a company’s longterm vision for success and if they are able to execute it.

Sana Commerce named a Niche Player in the 2022 Gartner® Magic Quadrant™ for Digital Commerce

Sana Commerce

August 16, 2022, Rotterdam, the Netherlands] Sana Commerce, a leading provider of B2B e-commerce solutions, has been positioned by Gartner as a Niche Player in the 2022 Gartner Magic Quadrant for Digital Commerce. Gartner Disclaimer.

The Ultimate Buyer’s Guide for Sales Enablement Platforms

According to Gartner, 15% of all technology spending in 2021 is predicted to go toward sales enablement technology. When identifying a platform that bridges the gap between sales, marketing and customers while staying within budget, the selection process quickly becomes overwhelming. So, what features do you need to consider? What questions should you ask? Our buyer’s guide will help you evaluate your options and find the sales enablement solution best suited to your needs.

CMOs Seeking Operational Efficiency Increasingly Centralizing Their Function: Gartner

Valasys

60% of CMOs Have Centralized Some or All of Their Function in the Pursuit of Operational Efficiency According to a survey by Gartner, Inc. The post CMOs Seeking Operational Efficiency Increasingly Centralizing Their Function: Gartner appeared first on Valasys Media. CMOs seeking operational efficiency are increasingly centralizing their function with 60% of marketing organizations already having centralized some or all of their functions. Share This Post Shares.

Oracle ERP Cloud: Gartner Magic Quadrant Leader

Valasys

On the 29 th of January, an announcement was made by Oracle ERP Cloud; they have been named the Leader in Gartner’s Magic Quadrant research report for Cloud ERP for Enterprises that are Product-Centric and Midsize. Out of the 14 products that were evaluated, Oracle ERP Cloud has been listed as the only Leader in the analysis conducted by Gartner. What is a Gartner Magic Quadrant report? The Magic Quadrant (MQ) is a series that is published by the IT consulting firm Gartner.

Ataccama Named a Challenger in the 2021 Gartner Magic Quadrant for Master Data Management Solutions

Ataccama

Ataccama Named a Challenger in the 2021 Gartner Magic Quadrant for Master Data Management Solutions.

xiQ recognized as a cool vendor in technology marketing 2021 by Gartner

xiQ

Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. Disclaimer: The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc.,

xiQ Recognized as a Cool Vendor in Technology Marketing 2021 by Gartner

xiQ

Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. Disclaimer: The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc.,

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

e-Spirit Selected for Gartner Magic Quadrant for Digital Experience Platforms

E-Spirit

e-Spirit has been selected for Gartner 2021 Magic Quadrant for Digital Experience Platforms. Learn more. Marketing #Innovation #Omnichannel #CMS

Gartner: A Crisis of Customer Confidence

The ROI Guy

According to Gartner, as we transition to the new decade of the 20’s we face a similar challenge. B2B buyerenablement contentmarketing evolvedselling Gartner ROI sales salesenablement salestech salestools sellingtools Storytelling theROIguy valuemarketing valuesellingIt was 1979, and the transition to the new decade wasn’t looking good. Stagflation” reigned, with the economy experiencing a critical combination of high inflation and low economic growth.

Gartner Data & Analytics Summit: Managing Data at Speed with Humana

Ataccama

Watch this session to hear about Humana Military's experience on building an enterprise MDM implementation. Webinar

Gartner’s 2018 Market Guide for Marketing Dashboards

Beckon

But with a growing selection of dashboarding tools to help understand marketing performance, and Gartner’s findings that 77% of marketers are currently using or in the process of deploying them with limited support from IT, finding the right marketing dashboard solution is as daunting—and critical—as ever. Gartner’s recently released report aims to helping marketers identify what solution is best for their organizational needs.

Martech is a mainstream marketing profession, latest Gartner data confirms

chiefmartech

But now I’ve also got some great quantitative data to share with you, compliments of Gartner. Bryan Yeager and Anna Maria Virzi , two leading analysts in the marketing technology industry, recently produced the 2018 Gartner Marketing Technology Survey of 504 marketing leaders responsible for marketing technology decision-making. The post Martech is a mainstream marketing profession, latest Gartner data confirms appeared first on Chief Marketing Technologist.

Gartner’s 2018 Market Guide for Marketing Dashboards

Beckon

But with a growing selection of dashboarding tools to help understand marketing performance, and Gartner’s findings that 77% of marketers are currently using or in the process of deploying them with limited support from IT, finding the right marketing dashboard solution is as daunting—and critical—as ever. Gartner’s recently released report aims to helping marketers identify what solution is best for their organizational needs.

Gartner reporting: Training, system integration and talent could help improve the effectiveness of martech stacks

ClickZ

30-second summary: The new Gartner survey on martech finds that this year’s average assessment of martech stacks’ effectiveness is about the same as last year – but both assessments indicate effectiveness has a ways to go. So says the new “ Marketing Technology Survey 2019 ” (available for clients only) from research firm Gartner, which queried 418 marketing leaders.

Gartner Research Maps the Landscape of Marketing Operations

B2B Marketing Directions

Image Source: Gartner, Inc. Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. Therefore, Gartner contends that the marketing operations role resembles that of a "chief of staff" whose primary job is to support the CMO.

Suit over Gartner's Magic Quadrant Big Marketing Ploy

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#. Because ZL can use Gartner’s arguments against itself and now have it documented by a judge to prove it.

6sense Recognized as a Leader in Gartner® Magic Quadrant™ for Account-Based Marketing Platforms

6sense

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. GARTNER, MAGIC QUADRANT AND GARTNER PEER INSIGHTS is a trademark and service marks of Gartner, Inc.

Salesfusion Named a 2015 Cool Vendor by Gartner

SugarCRM

The post Salesfusion Named a 2015 Cool Vendor by Gartner appeared first on Salesfusion.

Gartner shares latest data on enterprise marketing tech spend

chiefmartech

Gartner recently released their CMO Spend Survey 2016-2017. It’s also received due fanfare because it shows that Gartner’s once flabbergasting prediction from back in 2012 — that by 2017 CMOs would spend more on technology than CIOs — is on track to be proven true. It’s worth noting that Gartner only surveyed enterprises (n=375) with at least $250 million in annual revenue. Looking for the latest data on enterprise marketing technology spend?

Gartner Names 6sense as Magic Quadrant Leader in Account-Based Marketing Platforms

6sense

Last week, we were recognized as a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing Platforms Report. Customer Testimonials from Gartner Peer Insights. The post Gartner Names 6sense as Magic Quadrant Leader in Account-Based Marketing Platforms appeared first on 6sens

Demand Science Leadership Takes the Stage at the Gartner® Marketing Symposium/Xpo 2021

PureB2B

It’s the Gartner® Marketing Symposium/Xpo 2021—virtual edition! Plus, meet with Gartner’s top industry experts, leading technology service providers, and marketing innovators from across North America. Ready, set, log in!

Gartner: The Technology Sales Rep Has Lost Their Mojo!

The ROI Guy

As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner. Gartner research showed that Sales came in last place after Technical and Industry Expert, Service and Support and Senior Executives as ‘the most influential personal interactions across the entire buying cycle’.

Gartner: Create Buyer Enablement Tools to Win More

The ROI Guy

Gartner says that today’s customers are spending around two-thirds of the buying journey gathering, processing and de-conflicting information. The good news, if you can help buyers overcome the complexity challenge, customers truly value suppliers that deliver the right information, through the right channels, to make the purchase process easier, according to Gartner. Buying of B2B solutions isn’t just difficult, new research indicates that “it’s become nearly unnavigable”.

Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey

chiefmartech

When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before. But if you were concerned — or hopeful, for those naysayers out there — that martech was waning, Gartner’s new CMO Spend Survey for 2018-2019 delivers evidence to the contrary.

2018 Gartner WCM Magic Quadrant: e-Spirit Named a Visionary

E-Spirit

Gaining a Digital Experience Edge over your competition takes vision--and vision and market understanding is why Gartner has recognized e-Spirit as a Visionary in the just released Magic Quadrant for Web Content Management

Gartner’s Critical Capabilities for Personalization Engines

Salesforce Marketing Cloud

On November 5th, Gartner published a new research report titled “Critical Capabilities for Personalization Engines.” Authored by Jennifer Polk and Bryan Yeager, the report comes on the heels of the first-ever “Gartner Magic Quadrant for Personalization Engines,” an important industry report in which Evergage was positioned as a Leader.

Three Key Takeaways from Gartner's New CMO Survey

B2B Marketing Directions

Gartner has just published the results of its 2019-2020 CMO Spend Survey. The Gartner study produced several valuable data points, but I want to focus on three takeaways that I found particularly interesting. Marketing Budget Growth Gartner's survey indicates that marketing budgets will come in at 10.5% Martech Spending Falls Gartner's study found that spending on marketing technology represents 26% of the total marketing budget in 2019, down from 29% in 2018.

Gartner: Buyers Demand Less Product-Pitch, More Value-Story

The ROI Guy

According to a study from Gartner, most solution providers are not providing what buyers need when it comes to content and sales engagements. Alinean Financial Justification Frugalnomics Frugalnomics Survival Guide Gartner Outcome-Based Selling Pisello Success Stories Value Marketing Value Selling ValueStory

Gartner: Out with the Old, In with the New

The ROI Guy

An alarming 43% of today’s enterprise IT investments are not delivering on their business potential , this according to Gartner’s Executive Programs latest research. Perhaps as a result of the poor ROI, the Gartner study indicates that enterprise IT budgets have been flat to negative ever since the dot-com bust of 2002. Gartner IT ROI IT Economics Gartner Executive Programs IT Budgets IT Pisello CIO Alinean ROI SLA ROI Analysis IT Spending

Terminus is a Leader in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms

Terminus

We’re incredibly proud to share that Terminus has been named a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing (ABM) Platforms! To view a complimentary copy of the 2022 Gartner Magic Quadrant for Account-Based Marketing visit here.

What I Think About Skyword Being Named a Leader in Gartner’s 2021 Magic Quadrant

Content Standard

I’m proud to share that Skyword was just named a Leader in Gartner’s 2021 Magic Quadrant for Content Marketing Platforms. The post What I Think About Skyword Being Named a Leader in Gartner’s 2021 Magic Quadrant appeared first on Skyword.

Gartner Research: Boost your growth from existing customers (Part 1 of 2)

Markempa

According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” The post Gartner Research: Boost your growth from existing customers (Part 1 of 2) appeared first on B2B Lead Blog. CEOs and sales leaders have long wondered: how can we drive organic growth and increase sales from existing customers? But it’s elusive.

Gartner: The Importance of Value, not just Benefits

The ROI Guy

According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”. As well, according to Gartner, there is a clear effectiveness between Benefits and Value, as “It isn’t enough to rest one’s laurels on benefits alone, since they may not apply consistently to each organization.”

Gartner: Are Your Ready for More Buyers and the IT to Business Shift?

The ROI Guy

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Now, Gartner research indicates that a meager 1 in 5 of the decisions are led by IT people. According to Gartner, enterprise buying efforts often take 12 months or more. According to Gartner, in the past 12 months, 94% of the respondents have participated in a buying cycle where the effort was canceled before the purchase was completed.

Frugalnomics in Effect - Gartner predicts 5.5% decline in IT spending for 2015

The ROI Guy

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% Unfortunately this follows a pattern, where Gartner publishes overly optimistic growth forecasts to kickoff the New Year, and downward revisions from there on out.

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report

Madison Logic

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. According to Gartner, Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Gartner Disclaimer.