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Spiceworks Ziff Davis Recognized in 2021 Gartner® Market Guide for Revenue Data Solutions (RDS) Report

SWZD

Industry leader Gartner has recognized SWZD in their 2021 Market Guide for Revenue Data Solutions Report.

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2022 Gartner ABM Magic Quadrant

Engagio

Gartner® named Demandbase a Leader among ABM vendors globally in the inaugural edition of their Magic Quadrant™ for Account-Based Marketing Platforms, 2022. The post 2022 Gartner ABM Magic Quadrant appeared first on Demandbase

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2022 Gartner ABM Magic Quadrant – Thank You

Engagio

Get the 2022 Gartner Magic Quadrant for account-based marketing (ABM) platforms and see why Demandbase has once again been named a leader! The post 2022 Gartner ABM Magic Quadrant – Thank You appeared first on Demandbase

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Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey

Webbiquity

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4%

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The Ultimate Buyer’s Guide for Sales Enablement Platforms

According to Gartner, 15% of all technology spending in 2021 is predicted to go toward sales enablement technology. When identifying a platform that bridges the gap between sales, marketing and customers while staying within budget, the selection process quickly becomes overwhelming. So, what features do you need to consider? What questions should you ask? Our buyer’s guide will help you evaluate your options and find the sales enablement solution best suited to your needs.

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2022 Gartner® Magic Quadrant™ for Sales Force Automation Platforms

SugarCRM

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LiveIntent mentioned in the 2022 Gartner® Marketing Technology Vendor Essentials Guide

Liveintent

We are pleased to share that LiveIntent was included as a Sample Vendor for Identity Resolution (IDR) in the recently published The Gartner Marketing Technology Vendor Essential Guide. Gartner, “The Gartner Marketing Technology Vendor Essentials Guide”, Tia Smart , October 26, 2022.

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CMOs Seeking Operational Efficiency Increasingly Centralizing Their Function: Gartner

Valasys

60% of CMOs Have Centralized Some or All of Their Function in the Pursuit of Operational Efficiency According to a survey by Gartner, Inc. The post CMOs Seeking Operational Efficiency Increasingly Centralizing Their Function: Gartner appeared first on Valasys Media. CMOs seeking operational efficiency are increasingly centralizing their function with 60% of marketing organizations already having centralized some or all of their functions. Share This Post Shares.

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Gartner report spotlights the four main kinds of attribution

ClickZ

30-second summary: A new report from research firm Gartner details the four main kinds of attribution. The post Gartner report spotlights the four main kinds of attribution appeared first on ClickZ.

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Oracle ERP Cloud: Gartner Magic Quadrant Leader

Valasys

On the 29 th of January, an announcement was made by Oracle ERP Cloud; they have been named the Leader in Gartner’s Magic Quadrant research report for Cloud ERP for Enterprises that are Product-Centric and Midsize. Out of the 14 products that were evaluated, Oracle ERP Cloud has been listed as the only Leader in the analysis conducted by Gartner. What is a Gartner Magic Quadrant report? The Magic Quadrant (MQ) is a series that is published by the IT consulting firm Gartner.

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Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

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Sana Commerce named a Niche Player in the 2022 Gartner® Magic Quadrant™ for Digital Commerce

Sana Commerce

August 16, 2022, Rotterdam, the Netherlands] Sana Commerce, a leading provider of B2B e-commerce solutions, has been positioned by Gartner as a Niche Player in the 2022 Gartner Magic Quadrant for Digital Commerce. Gartner Disclaimer.

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xiQ recognized as a cool vendor in technology marketing 2021 by Gartner

xiQ

Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. Disclaimer: The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc.,

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xiQ Recognized as a Cool Vendor in Technology Marketing 2021 by Gartner

xiQ

Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. Disclaimer: The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc.,

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Ataccama Named a Challenger in the 2021 Gartner Magic Quadrant for Master Data Management Solutions

Ataccama

Ataccama Named a Challenger in the 2021 Gartner Magic Quadrant for Master Data Management Solutions.

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Terminus Named a Leader in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms

Terminus

Terminus recognized for completeness of vision and ability to execute in report by independent research firm ATLANTA & INDIANAPOLIS, January 12, 2022–( BUSINESS WIRE )– Terminus , the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced it has been recognized as a Leader in the 2022 Gartner® Magic Quadrant for Account-Based Marketing (ABM) Platforms report. “We

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e-Spirit Selected for Gartner Magic Quadrant for Digital Experience Platforms

E-Spirit

e-Spirit has been selected for Gartner 2021 Magic Quadrant for Digital Experience Platforms. Learn more. Marketing #Innovation #Omnichannel #CMS

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Gartner: A Crisis of Customer Confidence

The ROI Guy

According to Gartner, as we transition to the new decade of the 20’s we face a similar challenge. B2B buyerenablement contentmarketing evolvedselling Gartner ROI sales salesenablement salestech salestools sellingtools Storytelling theROIguy valuemarketing valuesellingIt was 1979, and the transition to the new decade wasn’t looking good. Stagflation” reigned, with the economy experiencing a critical combination of high inflation and low economic growth.

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Gartner’s 2018 Market Guide for Marketing Dashboards

Beckon

But with a growing selection of dashboarding tools to help understand marketing performance, and Gartner’s findings that 77% of marketers are currently using or in the process of deploying them with limited support from IT, finding the right marketing dashboard solution is as daunting—and critical—as ever. Gartner’s recently released report aims to helping marketers identify what solution is best for their organizational needs.

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Martech is a mainstream marketing profession, latest Gartner data confirms

chiefmartech

But now I’ve also got some great quantitative data to share with you, compliments of Gartner. Bryan Yeager and Anna Maria Virzi , two leading analysts in the marketing technology industry, recently produced the 2018 Gartner Marketing Technology Survey of 504 marketing leaders responsible for marketing technology decision-making. The post Martech is a mainstream marketing profession, latest Gartner data confirms appeared first on Chief Marketing Technologist.

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Gartner’s 2018 Market Guide for Marketing Dashboards

Beckon

But with a growing selection of dashboarding tools to help understand marketing performance, and Gartner’s findings that 77% of marketers are currently using or in the process of deploying them with limited support from IT, finding the right marketing dashboard solution is as daunting—and critical—as ever. Gartner’s recently released report aims to helping marketers identify what solution is best for their organizational needs.

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Gartner reporting: Training, system integration and talent could help improve the effectiveness of martech stacks

ClickZ

30-second summary: The new Gartner survey on martech finds that this year’s average assessment of martech stacks’ effectiveness is about the same as last year – but both assessments indicate effectiveness has a ways to go. So says the new “ Marketing Technology Survey 2019 ” (available for clients only) from research firm Gartner, which queried 418 marketing leaders.

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Salesfusion Named a 2015 Cool Vendor by Gartner

SugarCRM

The post Salesfusion Named a 2015 Cool Vendor by Gartner appeared first on Salesfusion.

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Suit over Gartner's Magic Quadrant Big Marketing Ploy

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#. Because ZL can use Gartner’s arguments against itself and now have it documented by a judge to prove it.

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Madison Logic Named the Only Challenger in the 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms

Madison Logic

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Gartner Disclaimer.

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Gartner Data & Analytics Summit: Managing Data at Speed with Humana

Ataccama

Watch this session to hear about Humana Military's experience on building an enterprise MDM implementation. Webinar

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Gartner Research Maps the Landscape of Marketing Operations

B2B Marketing Directions

Image Source: Gartner, Inc. Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. Therefore, Gartner contends that the marketing operations role resembles that of a "chief of staff" whose primary job is to support the CMO.

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Gartner shares latest data on enterprise marketing tech spend

chiefmartech

Gartner recently released their CMO Spend Survey 2016-2017. It’s also received due fanfare because it shows that Gartner’s once flabbergasting prediction from back in 2012 — that by 2017 CMOs would spend more on technology than CIOs — is on track to be proven true. It’s worth noting that Gartner only surveyed enterprises (n=375) with at least $250 million in annual revenue. Looking for the latest data on enterprise marketing technology spend?

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6sense Recognized as a Leader in Gartner® Magic Quadrant™ for Account-Based Marketing Platforms

6sense

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. GARTNER, MAGIC QUADRANT AND GARTNER PEER INSIGHTS is a trademark and service marks of Gartner, Inc.

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Gartner: The Technology Sales Rep Has Lost Their Mojo!

The ROI Guy

As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner. Gartner research showed that Sales came in last place after Technical and Industry Expert, Service and Support and Senior Executives as ‘the most influential personal interactions across the entire buying cycle’.

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Gartner Names 6sense as Magic Quadrant Leader in Account-Based Marketing Platforms

6sense

Last week, we were recognized as a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing Platforms Report. Customer Testimonials from Gartner Peer Insights. The post Gartner Names 6sense as Magic Quadrant Leader in Account-Based Marketing Platforms appeared first on 6sens

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Gartner: Create Buyer Enablement Tools to Win More

The ROI Guy

Gartner says that today’s customers are spending around two-thirds of the buying journey gathering, processing and de-conflicting information. The good news, if you can help buyers overcome the complexity challenge, customers truly value suppliers that deliver the right information, through the right channels, to make the purchase process easier, according to Gartner. Buying of B2B solutions isn’t just difficult, new research indicates that “it’s become nearly unnavigable”.

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Demand Science Leadership Takes the Stage at the Gartner® Marketing Symposium/Xpo 2021

PureB2B

It’s the Gartner® Marketing Symposium/Xpo 2021—virtual edition! Plus, meet with Gartner’s top industry experts, leading technology service providers, and marketing innovators from across North America. Ready, set, log in!

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Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey

chiefmartech

When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before. But if you were concerned — or hopeful, for those naysayers out there — that martech was waning, Gartner’s new CMO Spend Survey for 2018-2019 delivers evidence to the contrary.

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2018 Gartner WCM Magic Quadrant: e-Spirit Named a Visionary

E-Spirit

Gaining a Digital Experience Edge over your competition takes vision--and vision and market understanding is why Gartner has recognized e-Spirit as a Visionary in the just released Magic Quadrant for Web Content Management

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Gartner’s Critical Capabilities for Personalization Engines

Salesforce Marketing Cloud

On November 5th, Gartner published a new research report titled “Critical Capabilities for Personalization Engines.” Authored by Jennifer Polk and Bryan Yeager, the report comes on the heels of the first-ever “Gartner Magic Quadrant for Personalization Engines,” an important industry report in which Evergage was positioned as a Leader.

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Three Key Takeaways from Gartner's New CMO Survey

B2B Marketing Directions

Gartner has just published the results of its 2019-2020 CMO Spend Survey. The Gartner study produced several valuable data points, but I want to focus on three takeaways that I found particularly interesting. Marketing Budget Growth Gartner's survey indicates that marketing budgets will come in at 10.5% Martech Spending Falls Gartner's study found that spending on marketing technology represents 26% of the total marketing budget in 2019, down from 29% in 2018.

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Gartner: Buyers Demand Less Product-Pitch, More Value-Story

The ROI Guy

According to a study from Gartner, most solution providers are not providing what buyers need when it comes to content and sales engagements. Alinean Financial Justification Frugalnomics Frugalnomics Survival Guide Gartner Outcome-Based Selling Pisello Success Stories Value Marketing Value Selling ValueStory

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Gartner: Out with the Old, In with the New

The ROI Guy

An alarming 43% of today’s enterprise IT investments are not delivering on their business potential , this according to Gartner’s Executive Programs latest research. Perhaps as a result of the poor ROI, the Gartner study indicates that enterprise IT budgets have been flat to negative ever since the dot-com bust of 2002. Gartner IT ROI IT Economics Gartner Executive Programs IT Budgets IT Pisello CIO Alinean ROI SLA ROI Analysis IT Spending

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What I Think About Skyword Being Named a Leader in Gartner’s 2021 Magic Quadrant

Content Standard

I’m proud to share that Skyword was just named a Leader in Gartner’s 2021 Magic Quadrant for Content Marketing Platforms. The post What I Think About Skyword Being Named a Leader in Gartner’s 2021 Magic Quadrant appeared first on Skyword.

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