Liveintent

NOVEMBER 16, 2022

We are pleased to share that LiveIntent was included as a Sample Vendor for Identity Resolution (IDR) in the recently published The Gartner Marketing Technology Vendor Essential Guide. Of course, this Gartner report is available to Gartner subscribers behind their paywall, but the report aligns with industry trends.

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Gartner Vendors Marketing Marketing Report 62

SWZD

NOVEMBER 4, 2021

Industry leader Gartner has recognized SWZD in their 2021 Market Guide for Revenue Data Solutions Report.

Gartner 118

Gartner Marketing Report Marketing B2B Marketing 118

Sana Commerce

AUGUST 17, 2022

[August 16, 2022, Rotterdam, the Netherlands] Sana Commerce, a leading provider of B2B e-commerce solutions, has been positioned by Gartner as a Niche Player in the 2022 Gartner Magic Quadrant for Digital Commerce. For more information and the full report, Gartner subscribers please visit Gartner.com. Gartner Disclaimer.

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Gartner B2B Vendors Organic Leads 59

B2B Marketing Directions

NOVEMBER 1, 2020

Image Source: Gartner, Inc. Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. In fact, Gartner's 2019 Marketing Organizational Survey found that more than two-thirds of marketing organizations have a discrete marketing operations function.

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Gartner Research Marketing CMO 64

xiQ

JUNE 29, 2021

Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. Disclaimer: The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc., For more information on xiQ, visit www.xiqinc.com.

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Gartner Vendors Account Based Marketing ABM 62

xiQ

JUNE 29, 2021

Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. Disclaimer: The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc., For more information on xiQ, visit www.xiqinc.com.

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Gartner Vendors Account Based Marketing ABM 62

Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Gartner Disclaimer. Visit www.Gartner.com to access the full report.

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Account Based Marketing Gartner ABM Multi-Channel 52

6sense

JANUARY 14, 2022

Last week, we were recognized as a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing Platforms Report. Customer Testimonials from Gartner Peer Insights. Indeed, highlights from Gartner Peer Insights reviews reveal the value and experience of customers using the 6sense platform.

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Account Based Marketing Gartner Peer-to-peer B2B Sales 62

6sense

JANUARY 7, 2022

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. 1] Gartner, “Magic Quadrant for Account-Based Marketing Platforms”, Ray Pun, Christy Ferguson, Julian Poulter, 4 January 2022.

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Account Based Marketing Gartner Peer-to-peer Marketing 62

ClickZ

MARCH 20, 2020

30-second summary: A new report from research firm Gartner details the four main kinds of attribution. To help sort them out, research firm Gartner has released a new report, “ Use 4 Methods to Measure Marketing’s Impact ” [subscribers only] that details the nature, benefits and complexities of the four main methods.

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Gartner Marketing Report Marketing Mix Search Marketing 83

Valasys

MARCH 23, 2022

60% of CMOs Have Centralized Some or All of Their Function in the Pursuit of Operational Efficiency According to a survey by Gartner, Inc. The post CMOs Seeking Operational Efficiency Increasingly Centralizing Their Function: Gartner appeared first on Valasys Media. Share This Post Shares.

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Gartner Efficiency Customer Surveys Media 40

PureB2B

SEPTEMBER 1, 2021

It’s the Gartner® Marketing Symposium/Xpo 2021—virtual edition! Plus, meet with Gartner’s top industry experts, leading technology service providers, and marketing innovators from across North America. The post Demand Science Leadership Takes the Stage at the Gartner® Marketing Symposium/Xpo 2021 appeared first on DemandScience.

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Gartner Demand B2B Marketing Marketing 62

Martech

MAY 22, 2023

That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Gartner cites recessionary fears, inflation and a talent gap as stoking concerns in the enterprise that have knock-on effects on marketing and marketing technology investments.

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Spending Gartner Marketing Marketing Proposals 89

Valasys

FEBRUARY 5, 2019

Out of the 14 products that were evaluated, Oracle ERP Cloud has been listed as the only Leader in the analysis conducted by Gartner. What is a Gartner Magic Quadrant report? The Magic Quadrant (MQ) is a series that is published by the IT consulting firm Gartner. Gartner Disclaimer. Who is a Leader?

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Gartner Marketing Report Custom Publishing Vendors 58

chiefmartech

DECEMBER 1, 2018

But now I’ve also got some great quantitative data to share with you, compliments of Gartner. Bryan Yeager and Anna Maria Virzi , two leading analysts in the marketing technology industry, recently produced the 2018 Gartner Marketing Technology Survey of 504 marketing leaders responsible for marketing technology decision-making.

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Gartner Marketing Marketing Report Marketing Prospects 84

B2B Marketing Directions

OCTOBER 20, 2019

Gartner has just published the results of its 2019-2020 CMO Spend Survey. The Gartner study produced several valuable data points, but I want to focus on three takeaways that I found particularly interesting. Marketing Budget Growth Gartner's survey indicates that marketing budgets will come in at 10.5% of firm revenues.

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Gartner CMO Customer Surveys B2B Marketing 49

Ataccama

APRIL 28, 2022

Ataccama Named a Challenger in the 2021 Gartner Magic Quadrant for Master Data Management Solutions.

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Gartner 52

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands.

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Email Marketing Digital Marketing Funnels Marketing Gartner 104

Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. As the Gartner Magic Quadrant companion report, the Critical Capabilities Report provides more in-depth insight into the product offerings of recognized vendors. Gartner Disclaimer. NEW YORK, Jan.

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Account Based Marketing Gartner Marketing Report ABM 40

Content Marketing Institute

MAY 26, 2023

Gartner released a new survey of CMOs that indicates a shift from search advertising and a lack of budget to achieve strategies in 2023. Consider what that means for the rest of this year and beyond. Continue reading →

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Gartner Marketing Advertisements Advertising 80

Nuvi

DECEMBER 3, 2021

. – December 2, 2021 – Reputation, the global leader in reputation experience management, has been named in the 2021 Gartner Magic Quadrant for Voice of the Customer (VoC) report. Gartner Disclaimer. GARTNER and MAGIC QUADRANT are registered trademarks and service marks of Gartner, Inc. All rights reserved.

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Gartner Vendors Interactive Marketing Marketing Report 40

E-Spirit

MARCH 3, 2021

e-Spirit has been selected for Gartner 2021 Magic Quadrant for Digital Experience Platforms. Learn more.

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Gartner Marketing 52

The ROI Guy

NOVEMBER 20, 2019

According to Gartner, as we transition to the new decade of the 20’s we face a similar challenge. The assassinations of major leaders in the 1960s, the Vietnam War, and the Watergate scandal sapped optimism, weighing on business investment and constraining consumer spending. Read the full article here: [link].

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Gartner B2B Optimization Spending 40

The ROI Guy

AUGUST 20, 2018

Gartner says that today’s customers are spending around two-thirds of the buying journey gathering, processing and de-conflicting information. According to Gartner, "Sales teams need to harness empathy, and their deep industry and customer knowledge to develop and deploy information to help buyers buy”.

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Gartner Tools B2B Sales B2B Marketing 45

Hive9

OCTOBER 6, 2020

In a newly released Gartner report , the research and advisory firm underscores the importance of centralization, as well as the continued growth of agile practices. CMOs are evolving their teams through increased centralization, more functional alignment and continued exploration of agile marketing practices,” Gartner says.

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Gartner Marketing Report Customer Surveys Marketing 232

Ataccama

NOVEMBER 4, 2022

Download the report to learn Gartner’s perception of the strengths and cautions for individual data quality vendors, and see what makes Ataccama a Leader.

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Gartner Vendors Research 98

ClickZ

NOVEMBER 25, 2019

30-second summary: The new Gartner survey on martech finds that this year’s average assessment of martech stacks’ effectiveness is about the same as last year – but both assessments indicate effectiveness has a ways to go. The biggest impediments to effectiveness: training, tech integration and talent recruiting.

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Gartner Effectiveness Training Marketing Report 46

Markempa

FEBRUARY 6, 2018

According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” The post Gartner Research: Boost your growth from existing customers (Part 1 of 2) appeared first on B2B Lead Blog. But it’s elusive.

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Gartner B2B Sales Research Cross-Selling 64

Terminus

JANUARY 31, 2023

We believe our inclusion and Leader placement in the first-ever Gartner Magic Quadrant for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform,” said Tim Kopp, Terminus CEO. Gartner and Magic Quadrant are registered trademarks of Gartner, Inc.

Account Based Marketing 20

Account Based Marketing ABM Gartner Multi-Channel 20

KoMarketing Associates

AUGUST 9, 2022

Gartner conducted “The State of Marketing Budget and Strategy 2022” report, and data indicated that most digital marketing spend (60%) now goes toward paid channels. Balancing Paid and Unpaid Marketing Channel Investments. In particular, 10.1% is dedicated to social advertising, and 9.8% is spent on search advertising.

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Multi-Channel Marketing Strategy Marketing Report Advertising Channels 242

The ROI Guy

MAY 18, 2017

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Now, Gartner research indicates that a meager 1 in 5 of the decisions are led by IT people. According to Gartner, enterprise buying efforts often take 12 months or more.

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Gartner Business Marketing Proposals Buying Cycle 65

KoMarketing Associates

JULY 6, 2022

Gartner recently published “The State of Marketing Budget and Strategy 2022” report, and statistics suggested that the majority of digital marketing spend (60%) is now allocated to paid channels.

Advertising Channels 247

Advertising Channels Spending Marketing Search Marketing 247

KoMarketing Associates

MARCH 2, 2021

Gartner recently conducted its CMO Strategic Priorities Survey, and statistics indicated that 39% of CMOs intend to increase the sales of existing products to existing customers, while 34% intend to introduce new products to existing customers. Marketers and The Potential of Existing Customers.

Customer Surveys 158

Customer Surveys Gartner Product Marketing Prospects 158

Martech

SEPTEMBER 26, 2022

That’s the key takeaway from research conducted by Gartner, which also underlines consumer concerns about inflation and disposable cash. Gartner’s survey of around 300 consumers samples a much smaller group than the Emodo survey that recently reported that financial concerns have surged more than 150% YoY.

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Gartner Marketing Marketing Strategy Marketing Report 110

Martech

JANUARY 18, 2023

Gartner has cut its forecast for growth in worldwide IT spending by more than 50% from just a few months ago. from 2022, according to Gartner. Consumers and enterprises are facing very different economic realities,” John-David Lovelock, distinguished VP Analyst at Gartner, said in a statement. Why we care. growth rate.

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Forecasting Spending Gartner Segmentation 103

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

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Gartner Vendors Disintermediation Contact Marketing 40