Gartner Related Topics 
Martech
SEPTEMBER 13, 2023
However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. The Gartner report diplomatically refers to these episodes as “significant consumer reaction to explicit or implicit socio-political stances.”) Get MarTech! In your inbox.
Martech
SEPTEMBER 21, 2023
It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what Gartner calls “the peak of inflated expectations” in the latest iteration of the “Gartner Hype Cycle for Artificial Intelligence.” Image courtesy of Gartner.
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Sana Commerce
SEPTEMBER 14, 2023
Evaluation based on Completeness Of Vision and Ability To Execute [September 14, 2023, Rotterdam, the Netherlands] Sana Commerce, a leading provider of B2B e-commerce solutions, has been positioned by Gartner as a Niche Player in the 2023 Gartner Magic Quadrant for Digital Commerce. and/or its affiliates in the U.S.
Engagio
DECEMBER 9, 2022
Gartner® named Demandbase a Leader among ABM vendors globally in the inaugural edition of their Magic Quadrant™ for Account-Based Marketing Platforms, 2022. The post 2022 Gartner ABM Magic Quadrant appeared first on Demandbase.
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According to Gartner, 15% of all technology spending in 2021 is predicted to go toward sales enablement technology. When identifying a platform that bridges the gap between sales, marketing, and customers while staying within budget, the selection process quickly becomes overwhelming. So, what features do you need to consider?
Webbiquity
JULY 27, 2021
” In other words, companies that maintain or increase marketing spend, counter to the trend reported by Gartner, are likely to gain market share at the expense of the budget cutters. The post Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey appeared first on B2B Marketing Blog | Webbiquity.
Martech
MAY 25, 2023
Almost half of the most advanced CDP users have significant challenges with data integration, Gartner’s Matt Wakeman told an audience at Marketing Symposium. Blowing up conventional wisdom This was the week Gartner analysts set about exploding some very familiar ideas about customer data collection and management.
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“B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). That means B2B marketers miss out on 85% of a buyer’s journey! How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Intent signal data can help.
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