Martech

MAY 25, 2023

Almost half of the most advanced CDP users have significant challenges with data integration, Gartner’s Matt Wakeman told an audience at Marketing Symposium. Blowing up conventional wisdom This was the week Gartner analysts set about exploding some very familiar ideas about customer data collection and management.

Gartner 102

Gartner Lead Ranking CMO Conference 102

Engagio

DECEMBER 9, 2022

Gartner® named Demandbase a Leader among ABM vendors globally in the inaugural edition of their Magic Quadrant™ for Account-Based Marketing Platforms, 2022. The post 2022 Gartner ABM Magic Quadrant appeared first on Demandbase.

Gartner 62

Gartner Account Based Marketing ABM DemandBase 62

Sana Commerce

MARCH 11, 2024

Celebrating success: diving into insights Sana Commerce proudly announces its recognition as an Aspiring Vendor in the 2023 Gartner ® Peer Insights Voice of the Customer for Digital Commerce. Sana Commerce is one of eight digital commerce vendors who have met the criteria set forth in the Gartner ® Peer Insights Voice of the Customer report.

Gartner 52

Gartner Peer-to-peer Enterprise Management Vendors 52

Engagio

DECEMBER 9, 2022

Get the 2022 Gartner Magic Quadrant for account-based marketing (ABM) platforms and see why Demandbase has once again been named a leader! The post 2022 Gartner ABM Magic Quadrant – Thank You appeared first on Demandbase.

Gartner 62

Gartner Account Based Marketing ABM DemandBase 62

Engagio

JUNE 12, 2024

The post Demandbase named a Customers’ Choice in 2024 Gartner® Peer Insights™ Voice of the Customer for ABM Platforms appeared first on Demandbase.

DemandBase 62

DemandBase Gartner Account Based Marketing ABM 62

CMSWire

MARCH 19, 2024

Why chief data officers should shift the focus from technology to tangible business gains, be AI-ready with data and invest in collective intelligence. Continue reading.

Gartner 132

Gartner Analytics Business 132

Liveintent

NOVEMBER 16, 2022

We are pleased to share that LiveIntent was included as a Sample Vendor for Identity Resolution (IDR) in the recently published The Gartner Marketing Technology Vendor Essential Guide. Of course, this Gartner report is available to Gartner subscribers behind their paywall, but the report aligns with industry trends.

Gartner 62

Gartner Vendors Sample Opinions 62

Sana Commerce

MARCH 13, 2024

NEW YORK, New York – February 29, 2024 – Sana Commerce , a ready-to-use commerce platform engineered for B2B, announced today that ninety-five percent of Sana customers on Gartner® Peer Insights would recommend Sana Commerce for digital commerce as of February 2024. 49 Ratings) out of 5 as of February 2024. and/or its affiliates in the U.S.

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52

Sword and the Script | B2B

MAY 30, 2023

That’s according to the latest Gartner 2023 CMO Spend and Strategy Survey : “CMOs have seen technology investments tumble into new lows of unproductivity, with utilization rates falling from 58% in 2020 to 42% in 2022.” That all seems causal, but then the survey takes a strange turn.

Gartner 54

Gartner Marketing Budget Creation Demand Marketing Budget 54

SWZD

NOVEMBER 4, 2021

Industry leader Gartner has recognized SWZD in their 2021 Market Guide for Revenue Data Solutions Report.

Gartner 118

Gartner Marketing Report Advertising Agencies Marketing 118

Sana Commerce

SEPTEMBER 14, 2023

Evaluation based on Completeness Of Vision and Ability To Execute [September 14, 2023, Rotterdam, the Netherlands] Sana Commerce, a leading provider of B2B e-commerce solutions, has been positioned by Gartner as a Niche Player in the 2023 Gartner Magic Quadrant for Digital Commerce. and/or its affiliates in the U.S.

Gartner 52

Gartner Vendors Opinions Lead Scoring 52

B2B Marketing Directions

NOVEMBER 1, 2020

Image Source: Gartner, Inc. Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. In fact, Gartner's 2019 Marketing Organizational Survey found that more than two-thirds of marketing organizations have a discrete marketing operations function.

Gartner 64

Gartner Research Planning Enterprise Management 64

xiQ

JUNE 29, 2021

Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. For more information on xiQ, visit www.xiqinc.com Disclaimer: The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc.,

Gartner 62

Gartner Vendors Account Based Marketing ABM 62

xiQ

JUNE 29, 2021

Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. Disclaimer: The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc., For more information on xiQ, visit www.xiqinc.com.

Gartner 62

Gartner Vendors Account Based Marketing ABM 62

xiQ

JUNE 29, 2021

Redwood City, California, June 29, 2021- xiQ , an AI-powered B2B sales and marketing platform, has been named a Cool Vendor in Technology Marketing 2021 by Gartner Inc. Disclaimer: The GARTNER COOL VENDOR badge is a trademark and service mark of Gartner, Inc., For more information on xiQ, visit www.xiqinc.com.

Gartner 62

Gartner Vendors Account Based Marketing ABM 62

6sense

JANUARY 14, 2022

Last week, we were recognized as a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing Platforms Report. Customer Testimonials from Gartner Peer Insights. Indeed, highlights from Gartner Peer Insights reviews reveal the value and experience of customers using the 6sense platform.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Bombora 62

Sana Commerce

AUGUST 17, 2022

[August 16, 2022, Rotterdam, the Netherlands] Sana Commerce, a leading provider of B2B e-commerce solutions, has been positioned by Gartner as a Niche Player in the 2022 Gartner Magic Quadrant for Digital Commerce. For more information and the full report, Gartner subscribers please visit Gartner.com. Gartner Disclaimer.

Gartner 59

Gartner Vendors Opinions Organic Leads 59

6sense

JANUARY 7, 2022

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. 1] Gartner, “Magic Quadrant for Account-Based Marketing Platforms”, Ray Pun, Christy Ferguson, Julian Poulter, 4 January 2022.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Gartner Disclaimer. Visit www.Gartner.com to access the full report.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

PureB2B

SEPTEMBER 1, 2021

It’s the Gartner® Marketing Symposium/Xpo 2021—virtual edition! Plus, meet with Gartner’s top industry experts, leading technology service providers, and marketing innovators from across North America. The post Demand Science Leadership Takes the Stage at the Gartner® Marketing Symposium/Xpo 2021 appeared first on DemandScience.

Gartner 62

Gartner Demand Guidelines PR 62

Valasys

MARCH 23, 2022

60% of CMOs Have Centralized Some or All of Their Function in the Pursuit of Operational Efficiency According to a survey by Gartner, Inc. The post CMOs Seeking Operational Efficiency Increasingly Centralizing Their Function: Gartner appeared first on Valasys Media. Share This Post Shares.

Gartner 40

Gartner Efficiency Customer Surveys Organization 40

Valasys

FEBRUARY 5, 2019

Out of the 14 products that were evaluated, Oracle ERP Cloud has been listed as the only Leader in the analysis conducted by Gartner. What is a Gartner Magic Quadrant report? The Magic Quadrant (MQ) is a series that is published by the IT consulting firm Gartner. Gartner Disclaimer. Who is a Leader?

Gartner 58

Gartner Enterprise Management Marketing Management Vendors 58

B2B Marketing Directions

OCTOBER 20, 2019

Gartner has just published the results of its 2019-2020 CMO Spend Survey. The Gartner study produced several valuable data points, but I want to focus on three takeaways that I found particularly interesting. Marketing Budget Growth Gartner's survey indicates that marketing budgets will come in at 10.5% of firm revenues.

Gartner 49

Gartner CMO Customer Surveys Marketing Budget Creation 49

The ROI Guy

NOVEMBER 20, 2019

According to Gartner, as we transition to the new decade of the 20’s we face a similar challenge. The assassinations of major leaders in the 1960s, the Vietnam War, and the Watergate scandal sapped optimism, weighing on business investment and constraining consumer spending. Read the full article here: [link].

Gartner 40

Gartner Spending B2B Optimization 40

The ROI Guy

AUGUST 20, 2018

Gartner says that today’s customers are spending around two-thirds of the buying journey gathering, processing and de-conflicting information. According to Gartner, "Sales teams need to harness empathy, and their deep industry and customer knowledge to develop and deploy information to help buyers buy”.

Gartner 45

Gartner Tools B2B Sales Comparison 45

Martech

MAY 13, 2024

Marketing technology spending fell this year, reaching its lowest level in a decade, according to a new Gartner report. in 2023, according to Gartner’s 2024 CMO Spend Survey. Gartner suggests that the availability of AI might hold out prospects for higher productivity despite cuts in technology and labour. It went from 25.6%

Spending 118

Spending Marketing AI Gartner Advertising Agencies 118

Ataccama

APRIL 28, 2022

Ataccama Named a Challenger in the 2021 Gartner Magic Quadrant for Master Data Management Solutions.

Gartner 52

Gartner 52

E-Spirit

MARCH 3, 2021

e-Spirit has been selected for Gartner 2021 Magic Quadrant for Digital Experience Platforms. Learn more.

Digital Experience Platform 52

Digital Experience Platform Gartner Marketing 52

Martech

JUNE 4, 2024

That, in essence, is the question Kate Muhl, VP, analyst at Gartner and a consumer Insights expert, raised in her presentation to the Gartner Symposium. consumers, 15+, according to Gartner research). There is lower risk in B2B, according to Gartner research. A lot of executives are very excited about it.

Marketing AI 105

Marketing AI Gartner Education Planning 105

CMSWire

MAY 17, 2024

Explore CMO strategies for thriving despite a 15% drop in 2024 marketing budgets, based on key findings from the latest Gartner survey. Continue reading.

Marketing Budget 137

Marketing Budget Gartner CMO Marketing & Strategy 137

Madison Logic

JANUARY 13, 2022

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. As the Gartner Magic Quadrant companion report, the Critical Capabilities Report provides more in-depth insight into the product offerings of recognized vendors. Gartner Disclaimer. NEW YORK, Jan.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Sword and the Script | B2B

MAY 21, 2024

Gartner survey shows B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. That is according to Gartner, which published a new poll of 395 CMOs across North America and Europe. of overall company revenue in 2024. >>>

Paid Content 71

Paid Content CMO Paid Search Agency Spending 71

Martech

JANUARY 3, 2024

“We don’t anticipate an immediate mass abandonment amongst social users, but rather the potential for a minimization of engagement,” said Dan Gutter, analyst for Gartner. “It Gartner recently projected 50% of consumers would “abandon or significantly limit their interactions” with social media by 2025. of all U.S.

Gartner 140

Gartner Advertising Agencies Paid Search Agency Ad Exchange 140

Markempa

FEBRUARY 6, 2018

According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” The post Gartner Research: Boost your growth from existing customers (Part 1 of 2) appeared first on B2B Lead Blog. But it’s elusive.

Gartner 67

Gartner Research Cross-Selling B2B Sales 67

Ataccama

NOVEMBER 4, 2022

Download the report to learn Gartner’s perception of the strengths and cautions for individual data quality vendors, and see what makes Ataccama a Leader.

Gartner 98

Gartner Vendors Research 98

Martech

JUNE 6, 2024

That was the challenging, but also compelling, message delivered by Ben Bloom, Gartner VP, analyst, in his session at the Gartner Symposium this week. Utilization of martech tools has fallen from 58% in 2020 to 33% in 2023 (all research quoted here is from Gartner). Are you getting the most from your stack?

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Gartner 100