Oracle Marketing Cloud Named a Leader in Gartner's 2019 Multichannel Marketing Hubs Magic Quadrant

Modern Marketing

Oracle is honored once again to be named a Leader in the Gartner Magic Quadrant for Multichannel Marketing Hubs. In this report Gartner evaluated 21 vendors for their solutions to orchestrate a company’s communications with, and offers to, customer segments across multiple channels, including websites, mobile, social, direct mail, call centers, paid media and email, and Oracle was recognized as a Leader in this highly competitive landscape.

Oracle Named a Leader in Gartner’s Magic Quadrant for Multichannel Marketing Hubs

Modern Marketing

Gartner named Oracle a Leader in their 2020 Magic Quadrant for Multichannel Marketing Hubs for the third time since the report’s inception three years ago. For the report, Gartner analyzed 19 vendors across 15 different Evaluation criteria based on Ability to Execute and Completeness of Vision. " – Gartner 2020 Magic Quadrant for Multichannel Marketing Hubs. This graphic was published by Gartner, Inc.

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Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management

Modern Marketing

by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year. Gartner evaluates vendors in a Magic Quadrant on two main dimensions – completeness of vision and ability to execute on that vision. Click here to download the Gartner Magic Quadrant for CRM Lead Management.

Oracle Chosen as Leader in Gartner Magic Quadrant

Modern Marketing

Perhaps the most important assessment of the technology landscape to support that effort is the Gartner Magic Quadrant for CRM Lead Management. According to Gartner, “Oracle is a Leader in this Magic Quadrant, based on Eloqua's rich lead management feature set, its global and broad ecosystem of partners and digital agencies, and its growing roster of customers.” Today, marketing is leading a significantly higher percentage of the buying process than ever before.

The Ultimate Buyer’s Guide for Sales Enablement Platforms

According to Gartner, 15% of all technology spending in 2021 is predicted to go toward sales enablement technology. When identifying a platform that bridges the gap between sales, marketing and customers while staying within budget, the selection process quickly becomes overwhelming. So, what features do you need to consider? What questions should you ask? Our buyer’s guide will help you evaluate your options and find the sales enablement solution best suited to your needs.

Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2018

Modern Marketing

In a recent report, Gartner evaluated 14 different vendors on their ability to manage the processes associated with CRM Lead Management and Oracle is honored to be named a ‘Leader’ in Gartner’s Magic Quadrant for CRM Lead Management 2018. Note: This graphic was published by Gartner, Inc. The Gartner document is available upon request from Oracle.

How Does Gartner Categorize Today's CDP Vendors?

QuickPivot

This time around, let’s examine how Gartner, Inc. -- the world’s leading research and advisory company -- defines the CDP and categorizes today’s CDP vendors. If you’ve been following our blog recently, you’ve likely noticed that we’ve done a fair bit of analysis on the growth of the customer data platform industry and the number of vendors offering CDP products.

Oracle Named a Leader in Gartner Magic Quadrant for CRM Lead Management 2017

Modern Marketing

Gartner states, “The fundamental goal of lead management applications is to deliver higher-value qualified opportunities to the sales team at exactly the right time.” ” Gartner goes on to explain, “Companies use lead management applications primarily to support the sale of "considered purchases" — any product or service that represents a significant investment for the customer and typically involves complexity that requires in-depth research.

Oracle Marketing Cloud Named a Leader in Gartner's Multichannel Marketing Hub Magic Quadrant

Modern Marketing

According to Gartner: ‘(Oracle) has a comprehensive underlying data infrastructure’ Marketers have spoken and it’s clear - data, how its managed, integrated, enriched and activated matters more than ever before. 'B2B and B2C marketers seeking deep customer centricity, a foundation for AI and the ability to orchestrate a unified customer experience should consider Oracle’s solution,' said Gartner analysts.

Gartner: Marketers Should Focus on Campaign Management's Critical Capabilities

Modern Marketing

Assessing Oracle’s placement, Gartner writes: Oracle's Marketing Cloud offers one of the strongest, most consistent sets of functions in the MCCM market. To learn more about how the capabilities of multichannel marketing were evaluated, read the full Gartner report.

Gartner Names Oracle Marketing Cloud a Leader in Digital Marketing Hubs - for the 3rd.

Modern Marketing

Gartner recently released its 2017 Magic Quadrant for Digital Marketing Hubs , and honored Oracle Marketing Cloud as a leader in this crucial customer experience category for the third consecutive report. We are honored to be recognized by Gartner as a leader in the Digital Marketing industry, but we aren’t resting on our laurels. Click to read the 2017 Gartner Magic Quadrant for Digital Marketing Hubs report today. Feature Image Source: Gartner.

Oracle Named Leader in Gartner's New Multichannel Campaign Management Report

Modern Marketing

Gartner published its Magic Quadrant Report on Multichannel Campaign Management, which places Oracle Marketing Cloud among the marketing technology industry’s leading partners--both in completeness of vision and ability to execute to that vision. We’re proud to be so highly regarded by Gartner in this report and I'd like to provide some context around how this report can provide strategic value for data-driven, cross-channel marketers.

Gartner Research Maps the Landscape of Marketing Operations

B2B Marketing Directions

Image Source: Gartner, Inc. Gartner recently published the findings of the 2020 Gartner Marketing Operations and Organization Survey. Therefore, Gartner contends that the marketing operations role resembles that of a "chief of staff" whose primary job is to support the CMO.

New Gartner Report: Build Your Digital Marketing Hub

Modern Marketing

Gartner has published its Magic Quadrant Report on Digital Marketing Hubs. While the marketing technology industry has many different market assessments, this research very much reflects the emergence of “marketing clouds” as a category of software.

Oracle Named a Leader for 5th Consecutive Year in Gartner Magic Quadrant for CRM Lead Management

Modern Marketing

With the ever growing and evolving CRM Lead Management market Gartner offers their Magic Quadrant evaluation of 17 providers to assist IT and Marketing Leaders to determine the right fit for their business. For the fifth straight year, Gartner has named Oracle Eloqua as the leading marketing automation platform. Digital marketers are in a constant battle between driving leads and managing their CRM systems.

Oracle ERP Cloud: Gartner Magic Quadrant Leader

Valasys

On the 29 th of January, an announcement was made by Oracle ERP Cloud; they have been named the Leader in Gartner’s Magic Quadrant research report for Cloud ERP for Enterprises that are Product-Centric and Midsize. Out of the 14 products that were evaluated, Oracle ERP Cloud has been listed as the only Leader in the analysis conducted by Gartner. What is a Gartner Magic Quadrant report? The Magic Quadrant (MQ) is a series that is published by the IT consulting firm Gartner.

Salesfusion Named a 2015 Cool Vendor by Gartner

Salesfusion

The post Salesfusion Named a 2015 Cool Vendor by Gartner appeared first on Salesfusion.

Gartner report spotlights the four main kinds of attribution

ClickZ

30-second summary: A new report from research firm Gartner details the four main kinds of attribution. To help sort them out, research firm Gartner has released a new report, “ Use 4 Methods to Measure Marketing’s Impact ” [subscribers only] that details the nature, benefits and complexities of the four main methods. The post Gartner report spotlights the four main kinds of attribution appeared first on ClickZ.

Gartner reporting: Training, system integration and talent could help improve the effectiveness of martech stacks

ClickZ

30-second summary: The new Gartner survey on martech finds that this year’s average assessment of martech stacks’ effectiveness is about the same as last year – but both assessments indicate effectiveness has a ways to go. So says the new “ Marketing Technology Survey 2019 ” (available for clients only) from research firm Gartner, which queried 418 marketing leaders.

Martech is a mainstream marketing profession, latest Gartner data confirms

chiefmartech

But now I’ve also got some great quantitative data to share with you, compliments of Gartner. Bryan Yeager and Anna Maria Virzi , two leading analysts in the marketing technology industry, recently produced the 2018 Gartner Marketing Technology Survey of 504 marketing leaders responsible for marketing technology decision-making. The post Martech is a mainstream marketing profession, latest Gartner data confirms appeared first on Chief Marketing Technologist.

Oracle Marketing Cloud: Leading the Way in Modern Marketing Execution [New Gartner Report]

Modern Marketing

“CMOs and digital marketing leaders are under pressure to engage individuals on increasingly fragmented and unpredictable terms, driving the need for a common pool of profile data, analytics, workflow and content resources enabled by a digital marketing hub,” as noted in the recently released Gartner Report Magic Quadrant for Digital Marketing Hubs. The marketing ecosystem has never been more complex.

Gartner: A Crisis of Customer Confidence

The ROI Guy

According to Gartner, as we transition to the new decade of the 20’s we face a similar challenge. B2B buyerenablement contentmarketing evolvedselling Gartner ROI sales salesenablement salestech salestools sellingtools Storytelling theROIguy valuemarketing valuesellingIt was 1979, and the transition to the new decade wasn’t looking good. Stagflation” reigned, with the economy experiencing a critical combination of high inflation and low economic growth.

Gartner shares latest data on enterprise marketing tech spend

chiefmartech

Gartner recently released their CMO Spend Survey 2016-2017. It’s also received due fanfare because it shows that Gartner’s once flabbergasting prediction from back in 2012 — that by 2017 CMOs would spend more on technology than CIOs — is on track to be proven true. It’s worth noting that Gartner only surveyed enterprises (n=375) with at least $250 million in annual revenue. Looking for the latest data on enterprise marketing technology spend?

Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey

chiefmartech

When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before. But if you were concerned — or hopeful, for those naysayers out there — that martech was waning, Gartner’s new CMO Spend Survey for 2018-2019 delivers evidence to the contrary.

Suit over Gartner's Magic Quadrant Big Marketing Ploy

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#. Because ZL can use Gartner’s arguments against itself and now have it documented by a judge to prove it.

Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

” The analyst firms are well aware of this shift, which is why Omdia now partners with TrustRadius, and why Gartner has acquired three of the five most popular software rating sites. The way B2B technology buyers conduct research make buying decisions is changing.

Buy 217

Gartner: Create Buyer Enablement Tools to Win More

The ROI Guy

Gartner says that today’s customers are spending around two-thirds of the buying journey gathering, processing and de-conflicting information. The good news, if you can help buyers overcome the complexity challenge, customers truly value suppliers that deliver the right information, through the right channels, to make the purchase process easier, according to Gartner. Buying of B2B solutions isn’t just difficult, new research indicates that “it’s become nearly unnavigable”.

Gartner: The Technology Sales Rep Has Lost Their Mojo!

The ROI Guy

As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner. Gartner research showed that Sales came in last place after Technical and Industry Expert, Service and Support and Senior Executives as ‘the most influential personal interactions across the entire buying cycle’.

Gartner Content Services Platform (CSP) Magic Quadrant 2019 – Where is the Vision?

Technology Services Group

Gartner posted their annual review this past week. Gartner Content […]. With the addition of two new long-time ECM/CSP analysts, we were hoping that this year’s analysis would be more on point than past years, but found it rather predictable. This post will discuss our thoughts on the 2019 analysis with a focus on CSP Vision. ECM Landscape ECM Solutions

Gartner’s 2018 Market Guide for Marketing Dashboards

Beckon

But with a growing selection of dashboarding tools to help understand marketing performance, and Gartner’s findings that 77% of marketers are currently using or in the process of deploying them with limited support from IT, finding the right marketing dashboard solution is as daunting—and critical—as ever. Gartner’s recently released report aims to helping marketers identify what solution is best for their organizational needs.

Three Key Takeaways from Gartner's New CMO Survey

B2B Marketing Directions

Gartner has just published the results of its 2019-2020 CMO Spend Survey. The Gartner study produced several valuable data points, but I want to focus on three takeaways that I found particularly interesting. Marketing Budget Growth Gartner's survey indicates that marketing budgets will come in at 10.5% Martech Spending Falls Gartner's study found that spending on marketing technology represents 26% of the total marketing budget in 2019, down from 29% in 2018.

Gartner’s 2018 Market Guide for Marketing Dashboards

Beckon

But with a growing selection of dashboarding tools to help understand marketing performance, and Gartner’s findings that 77% of marketers are currently using or in the process of deploying them with limited support from IT, finding the right marketing dashboard solution is as daunting—and critical—as ever. Gartner’s recently released report aims to helping marketers identify what solution is best for their organizational needs.

Gartner’s Critical Capabilities for Personalization Engines

Evergage

On November 5th, Gartner published a new research report titled “Critical Capabilities for Personalization Engines.” Authored by Jennifer Polk and Bryan Yeager, the report comes on the heels of the first-ever “Gartner Magic Quadrant for Personalization Engines,” an important industry report in which Evergage was positioned as a Leader.

A Case for Transformation

Act-On

It’s why we we’re named the only Visionary vendor in the 2017 Gartner Magic Quadrant. Marketing Automation gartner magic quadrant magic quadrant transformation transformative marketingAt Act-On, we’re dedicated students and scholars of transformation.

Case 168

Gartner’s Critical Capabilities for Personalization Engines, 2019

Evergage

We are pleased to announce that, for the second consecutive year, Evergage received the highest overall scores for each of the three use cases identified in Gartner’s 2019 “Critical Capabilities for Personalization Engines” report.

Gartner Names Versium a “Cool Vendor” in Retail 2016

Versium

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc., Gartner “Cool Vendors in Retail, 2016” was published on April 28, 2016 by Kelsie Marian, Miriam Burt, Robert Hetu, Joanne Joliet, and Frances Karamouzis.

Gartner: Buyers Demand Less Product-Pitch, More Value-Story

The ROI Guy

According to a study from Gartner, most solution providers are not providing what buyers need when it comes to content and sales engagements. Alinean Financial Justification Frugalnomics Frugalnomics Survival Guide Gartner Outcome-Based Selling Pisello Success Stories Value Marketing Value Selling ValueStory