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The Role of Reporting & Analytics in Modern CRM Systems

Marketing Insider Group

Most modern CRM systems have reporting and analytics features that help businesses extract meaningful insights from their data. Image Source You can use CRM reporting to track sales performance and identify trends, ensuring your organization has the necessary information. What is CRM Reporting? What is CRM Analytics?

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10 insights for marketing and MOps leaders from the State of Martech 2025 report

Martech

One of the things we look forward to on MarTech Day every year is the introduction of the latest martech landscape graphic and the headcount of tools in the market. For marketing and marketing operations leaders, the report is more than a census of tools and a list of how AI is changing your world.

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Analyzing the Performance of Your Paid Media Campaigns: Key Metrics

Marketing Insider Group

At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. Partnering with a professional marketing agency provides specialized knowledge and resources, making campaign management more efficient and effective. This approach helps in creating more accurate reports and making informed decisions.

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5 Marketing Plugins for WordPress We Continue to Love

Marketing Insider Group

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success.

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Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. In this report, you’ll learn: How marketers define their roles in the digital-first era. Trends in cross-channel marketing and analytics.

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Social Media Subscription: Is It Really Worth It?

Marketing Insider Group

Quick Takeaways Social media subscriptions provide access to advanced analytics and marketing tools, offering businesses deeper insights into audience behavior and more effective advertising options. This feature can include industry reports, expert advice, and networking opportunities.

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The Advantages of Outsourcing PPC Campaigns to Agencies

Marketing Insider Group

Many businesses choose to outsource PPC management to marketing agencies for a strategic edge (and much more). Their experience keeps campaigns aligned with market trends and platform updates. Outsourcing allows internal teams to focus on their other marketing goals.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities. But is it delivering real results?

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Marketing Operations Efficiency: The Essential Checklist

As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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The Forrester Waveâ„¢: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.