Understanding Full-Funnel Marketing in Paid Media Advertising
Marketing Insider Group
APRIL 15, 2025
According to Think with Google , brands that use a full-funnel strategy see up to 45% higher ROI on their ad spend compared to those that focus on a single stage. Paid media plays a role in every stage, from display ads to retargeting campaigns. Data-driven optimization ensures the right ads reach the right audience at the right time.
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