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What Does Marketing Management Software Do & When Do You Need It?

Marketing Insider Group

These areas are where marketing management software can help. In short, marketing management software is a powerful tool that enhances your marketing efforts. This software provides valuable data insights, helping businesses make informed, data-driven decisions, leading to optimized marketing strategies and better results.

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10 Best Sales Analytics Software Tools: Turning Data into Revenue

Zoominfo

But the sheer volume of information available paired with a growing number of outreach channels and tools mean that the real power lies in drawing insights from that pile of data. But selecting the right sales analytics tool for your GTM team takes time and resources. What is Sales Analytics Software?

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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM software tools tend to have similar capabilities and characteristics.

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Lead Capture Software: Top Tools for Converting Sales Prospects

Zoominfo

This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics. Impact on Business Growth Effective lead capture software can significantly impact a company’s bottom line.

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Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix.

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2024

Webbiquity

Tight budgets (as always), inflation, economic slowdown, AI taking marketing jobs ( or not )…it’s been yet another “interesting” year for marketers. Have the tools in your marketing technology matrix kept up? Are there tools that aren’t quite cutting it, that you may want to replace?

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Stop defending your marketing budget — start proving its value

Martech

Marketing budgets are down 15% year-over-year. But here’s the truth: this isn’t a crisis of budgets its a crisis of imagination. I’ve spoken with CMOs who are thriving sometimes because of tighter budgets. And surprisingly, many are achieving better results with smaller budgets. Streamlined.

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How to Find Common Ground: Account-Based Marketing (ABM) for Team Alignment

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

The implementation of ABM can be challenging, involving change management and the integration of the right tech tools and automation. This webinar will provide actionable insights to help your teams align for real revenue impact! Register today to save your seat!

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Loyalty Auctions: The Next Reward For B2B Markets

Looking for ways to boost engagement in a B2B loyalty program? With only one winner per auction your ability to control reward expenses is tightly managed and accurately budgeted within known/fixed parameters (unlike other rewards). With only one winner per auction your reward can be blockbuster without breaking the bank.

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Everyday Behavioral Science and Web Design for Marketers

Speaker: Brian Massey, Founder of Conversion Sciences LLC

No longer will we exhaust our budgets and then find out if it was money well-spent. The tools optimizers use to increase conversion rates. The days of "Launch and See" are over. This is because the design process is getting smarter. We're going to cover a lot of very important ground for digital marketers and business owners.