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What Does Marketing Management Software Do & When Do You Need It?

Marketing Insider Group

These areas are where marketing management software can help. In short, marketing management software is a powerful tool that enhances your marketing efforts. This software provides valuable data insights, helping businesses make informed, data-driven decisions, leading to optimized marketing strategies and better results.

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How Startups Should Plan Their First Major Content Marketing Program

Marketing Insider Group

We’re here today to help simplify what can be a complex process: building a successful content marketing program. A content marketing program is a carefully developed plan that encompasses strategy and gives you a roadmap for executing key objectives. What is a Content Marketing Program? Source: Semrush. Quick Takeaways.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Let’s reflect on the year and evaluate the tools available to move forward. Some Good News: B2B Marketing Budgets Appear Unscathed.

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10 Best Sales Analytics Software Tools: Turning Data into Revenue

Zoominfo

But the sheer volume of information available paired with a growing number of outreach channels and tools mean that the real power lies in drawing insights from that pile of data. But selecting the right sales analytics tool for your GTM team takes time and resources. What is Sales Analytics Software?

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How to Find Common Ground: Account-Based Marketing (ABM) for Team Alignment

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

The implementation of ABM can be challenging, involving change management and the integration of the right tech tools and automation. This webinar will provide actionable insights to help your teams align for real revenue impact! Register today to save your seat!

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6 Decision Intelligence Tools You Should Be Using Right Now

Marketing Insider Group

While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting. What Are Decision Intelligence Tools? Don’t feel alone on this one.

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Black Friday and Cyber Monday Deals on Martech and Business Software for 2021

Webbiquity

Have the tools in your marketing technology matrix kept up? Black Friday and Cyber Monday 2021 promotions make this an excellent time to take stock of your business software toolbox. Are there tools that aren’t quite cutting it, that you may want to replace? Gaps in your capabilities you may be looking at new tools to fix?

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Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix.

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Loyalty Auctions: The Next Reward For B2B Markets

Looking for ways to boost engagement in a B2B loyalty program? With only one winner per auction your ability to control reward expenses is tightly managed and accurately budgeted within known/fixed parameters (unlike other rewards). With only one winner per auction your reward can be blockbuster without breaking the bank.

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Everyday Behavioral Science and Web Design for Marketers

Speaker: Brian Massey, Founder of Conversion Sciences LLC

No longer will we exhaust our budgets and then find out if it was money well-spent. The tools optimizers use to increase conversion rates. The days of "Launch and See" are over. This is because the design process is getting smarter. We're going to cover a lot of very important ground for digital marketers and business owners.