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Choozle Chat: Mastering Political Digital Advertising with Shawn Fox

Choozle

Since the pandemic, streaming television viewership has skyrocketed, especially among younger demographics you can’t reach with traditional TV. You can’t reach younger voters on traditional television; CTV offers guaranteed viewership. Annie: What’s your take on Connected TV (CTV) advertising for political campaigns in 2024?

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AI-powered martech news and releases: August 8

Martech

” For example, researchers found people were far less likely to purchase a smart television when its description included “artificial intelligence.” . “We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

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For consumers, AI is the new IoT

Martech

Dig deeper: 67% of marketers say lack of training is primary barrier to AI adoption AI means less likely to purchase For example, researchers found people were far less likely to purchase a smart television when its description included “artificial intelligence.”

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LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming

LeadsRX

November 9, 2021 – Marketing analytics company LeadsRx today announced its LeadsRx Attribution product now supports multi-touch attribution (MTA) for national television commercials, including live, broadcast, and dual-feed cable programming. Portland, Ore., Commercials air at different times throughout the U.S.

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Want Higher Retention? Build Brand Loyalty 

Act-On

Brands communicated through channels like direct mail, radio ads, print media, and television. B2Bs have an opportunity to create similar interactions to grow loyalty. The Brand Consistency and Loyalty Connection Twenty years ago, the iPhone didnt exist. One such pitfall, according to Trevan, is a lack of consistency.

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Have You Tried Performance Video in Your 2020 Content Marketing Plan

Marketing Insider Group

That’s a clear advantage over mass media tactics, like television and print ads. Let’s look at that definition in two parts, starting with diverse personas. Marketers can customize performance videos using demographic settings like geography, age, and household income.

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Rethinking media mix modeling for today’s complex consumer journey

Martech

It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line.