The Best Content Marketing Examples

B2B Marketing Insider

Last year we published 99 Amazing Content Marketing Examples. But if you are you looking for the best content marketing examples you’ve come to the right […]. The post The Best Content Marketing Examples appeared first on Marketing Insider Group.

3 Forces Shaping The Future Of B2B Marketing

Tony Zambito

Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and how marketing is adapting.

Trending Sources

Is Influencer Marketing B2B’s Golden Egg Opportunity?

Type A Communications

Branding Marketing Sales ANA Masters of B2B Marketing B2B Marketing Carla Johnson Chicago digital marketing Influencer Marketing Lee Odden Top Rank Marketing Type A Communications

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

Depending on which statistics you read, the common thread in the past few years has been that content marketing effectiveness has been declining. To me, that is what content marketing can become for some organizations. Illustration by Hea Poh Lin.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves

34 of the Best Non-Marketing Books for Marketers

Type A Communications

May 30, 2017 by Carla Johnson A few weeks ago, Jay Acunzo asked me how I felt travel affects creativity. He certainly hit a hot button for me, because when. read more.

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Want Better Marketing Automation Results? Think Outside the Inbox

Act-On

When most of us think of marketing automation, we think of email. Automated emails, also called “drip emails,” “drip campaigns,” or “auto-responders,” are the backbone of marketing automation. Marketing automation works, and it works extremely well.

Marketing Leader’s Guide to Marketing Automation Personalisation

Tomorrow People

Marketing AutomationUnlock the power of the intelligent and personal.

Inbound Marketing or Outbound? Which is the Winner?

Act-On

The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. But are marketing teams really migrating away from outbound marketing?

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

No Digital Marketing for Manufacturers = Marketing in the Past

Industrial Marketing Today

Most manufacturers including precision CNC machine shops and fabricators have difficulty understanding the true value of digital marketing for manufacturers. Some that have implemented it, struggle to produce tangible results, meaning a boost in sales that they can attribute to marketing.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. 5 General Digital Marketing Stats.

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Why 78 % of Marketers Struggle with Content Marketing ROI

Act-On

Content marketing has traveled light years since its inception. In fact, the most effective content marketers report allocating 46 percent of their budgets to this type of marketing. Yet, many marketers are still struggling with something very important.

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Informed Customer Understanding Should Guide Marketing

Tony Zambito

At the start of every year, CMOs and their teams can be besieged by proclamations of the three, four, five, or six things that they must do to succeed in marketing. One thing that is clear is the dynamics of markets, customers, and sellers continue to unfold in new ways.

5 Smart Ways to Automate Your Marketing

Act-On

It’s a common challenge for marketers today. You want to be like Johnathan Cordeau, the Director of Marketing for Response Mail Express (RME). Marketing automation. Many companies start with a marketing automation pilot program. Writing a massive 40-page marketing automation plan is great, but sometimes it’s better to jump in and fail fast. You’ll need to visualize your marketing systems as a whole. Here’s where marketing automation shines.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts

How Industrial Marketing Influences Buyers

Industrial Marketing Today

Industrial marketing precedes industrial sales. Marketing has always provided sales support and not […] The post How Industrial Marketing Influences Buyers by Achinta Mitra appeared first on Industrial Marketing Today. That is the reality today.

Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies

Industrial Marketing Today

Industrial email marketing is alive and well in 2017 despite what you may heard or read to the contrary. Here are some stats from the 2016 State of Marketing Report from Salesforce.com. Visit my website for more content on industrial marketing.].

Marketing Hacks: 10 New Ways to Use Your Marketing Automation Platform

Act-On

True or False: Modern marketing departments are dominantly focused on demand generation activities? The lust for leads remains, but marketing’s role has always been broader, and it’s becoming broader still. Marketing is easy to overcomplicate.

Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

As digital interactions and media become more intertwined into everyday life, marketers need to respond. Plenty has changed in terms of marketing media in the last fifteen years. Additionally, the effectiveness of B2B content marketing is dropping. coaching by Gilbert Bages.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

How to Plan Your Video Marketing Strategy

Vidyard

You’ve done it, you savvy good-looking marketer. You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Your sales team will share your marketing videos to close more deals faster (alignment for the win, baby!),

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ABM & the Marketing Hype Cycle

The Point

The none-too-subtle implication, of course, was that Account-Based Marketing (ABM) isn’t new, and that B2B marketers have been developing, and executing, Account-Based Marketing strategies and programs for some time, if only in different forms and under a different name (e.g.

Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

If you are a CMO or a marketer and you find yourself having a sudden realization that perhaps you are not quite sure of the differences, you will be in a lot of good company. The value of customer segmentation is it can tell you where to point your marketing and messaging.

Agile Marketing in B2B

Buzz Marketing for Technology

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. Market trigger : We knew that the U.S.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

Content Marketing to Engineers is Tough. And Getting Tougher

Industrial Marketing Today

Every industrial marketer should sit up and take notice of some of the preliminary findings from a recent survey called the Engineering Marketers 2017 Survey conducted by ENGINEERING.COM. This post is […] The post Content Marketing to Engineers is Tough.

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Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? Content Marketing 2015: Top 100 Influencers and Brands Click To Tweet.

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How to Add a Personal Touch to Your Marketing Automation

Act-On

The days of “one size fits all” marketing are over. Most of us (successfully or not) are really trying to achieve the one to one marketing ideal that Don Peppers and Martha Rogers wrote about more than 20 years ago. And that’s largely thanks to marketing automation.

B2B Marketing: Top 100 Twitter Influencers

Onalytica B2B

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. B2B Marketing.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid

5 Key Differences Between Email Marketing and Marketing Automation

Act-On

You begin to look at the options for marketing software, and. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. Email marketing tools track a recipient’s behavior within your email campaign.

Online Marketing Automation

Salesfusion

The post Online Marketing Automation appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Sales CRM

How Understanding The Goals And Intent Of Buyers Can Transform Marketing

Tony Zambito

But was it something that was going to really transform our marketing? I believe this perspective from a Senior Director, Marketing from a SaaS and Cloud-based provider I interviewed a few months ago edifies this point: “It was an interesting process. Transform Marketing.

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22 Tantalizing Content Marketing Stats and Facts

Webbiquity

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow.

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Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality

Overcoming the Challenge of Marketing to Busy Engineers

Industrial Marketing Today

As an industrial marketer, you know it is a challenge marketing to engineers. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial Marketing content marketing to engineers Marketing to engineers

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33 Of The Greatest Marketing Quotes To Inspire Your Strategy

B2B Marketing Insider

When I first started in marketing, I used to write down what I thought were the best marketing quotes to inspire me to dream big and to do big things. The post 33 Of The Greatest Marketing Quotes To Inspire Your Strategy appeared first on Marketing Insider Group.

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The simplicity of Marketing Automation & Big Data?

Tomorrow People

How modern marketers can achieve greater success today with the help of marketing automation. Marketing Automation

Is Your Organization Ready For Market Strategy In A Digital Economy?

Tony Zambito

Sparking rapid forms of innovations and turning existing markets upside down with new market rules and design. Digital disruption means organizations must stay alert to how an existing market strategy may have to undergo reinvention. Company Readiness In Market Strategy.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth