INDUSTRY INSIGHTS YOUR PEERS ARE READING
2018 was quite a year for content marketing! As is true with technology, content marketing has evolved at a rapid pace. The post 2019 Content Marketing Survey: Marketers Focus On Content Creation appeared first on Marketing Insider Group. MORE
In this podcast episode, Brian Aldrich of Logical Position discusses 4 digital marketing trends for 2019, including closed-loop analytics, in-depth audience targeting and personalization, direct to consumer sales, and more. MORE
Adaptive marketing is what happens when you bring in all the biggest trends of marketing right now: personalization, big data, customer-first, real-time. MORE
Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors. MORE
The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry. MORE
Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media. MORE
Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing MORE
In this podcast episode, Sarah Moore, Act-On’s senior customer marketing manager, offers actionable tips for acting on your customer feedback. Customer Marketing Marketing Automation Marketing Strategy MORE
As marketers look to expand upon their content marketing strategies, new research suggests that they are turning to email even more to boost performance. By utilizing an email-driven content marketing strategy, most marketers (54 percent) hope to improve the quality of their leads. MORE
As a marketing professional, you are asked time again to quantify the effectiveness of effective email marketing. Being able to report on results—and justify costs—is especially important when marketing budgets are tight. Email marketing does much more than make occasional sales. MORE
A good Agile marketing definition can be hard to come by. The tough part is that it’s a combination of two very easily misunderstood words: “Agile” and “marketing.” Marketers who prowl the internet for a […]. Agile Marketing MORE
We want to lose weight “now” We want to own a home “now” And if we don’t have cash, we can use a credit card to purchase items “now” Companies, especially their marketing departments, have […]. Content MarketingInstant gratification. MORE
I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec. Visit my website for more content on industrial marketing.]. MORE
I fancy myself a pretty good marketer and I know that I have a lot to teach. But I couldn’t survive without working with millennial marketers who are teaching me. The post Digital marketing requires millennial marketers appeared first on Biznology. MORE
As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers. In terms of which trends are looming, influencer marketing strategy (48 percent) is gaining ground. MORE
The post How to Provide Context in Content Marketing appeared first on Marketing Insider Group. Content MarketingThink about the last time you were searching for a new chicken recipe online. A simple Google search gives you over 900 million results in.45 seconds. MORE
The sales and marketing landscapes are evolving, especially with regard to lead and demand generation. Surprisingly, a successful lead generation marketing campaign may not equate to strong sales conversion rates. The post How Are Your Marketing Qualified Leads Performing? MORE
Although many marketers are dedicated to utilizing content marketing as a part of their marketing plan, new research suggests that they still face a wide array of challenges when it comes to creating and implementing a content strategy. MORE
There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics. In addition, B2B marketers are finding more success with event marketing than their B2C counterparts. MORE
Kaon Interactive CEO and President Gavin Finn is all about bridging the gap from technological innovation to the marketing and business side. At Kaon, Finn’s goal is to take the company’s augmented and virtual reality marketing and sales applications and make them usable for customers. “It’s MORE
Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing Strateg MORE
As marketers look for new ways to connect with customers and prospects, events appear to be growing in prominence, according to new research. This year, 50 percent of companies are allocating more than 21 percent of their marketing budgets toward events. MORE
The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. But are marketing teams really migrating away from outbound marketing? MORE
Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation MORE
Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Unlike other methods, there is something special that makes content marketing stand out as the golden boy of modern marketing. Content Marketing MORE
If your team is like most B2B marketing groups, you’ve likely faced one or even all of the challenges below. While offline channels (print, radio, direct mail) are still used, marketing dollars are increasingly moving online. Content has become the cornerstone of B2B marketing. MORE
Digital channels now account for more than 50% of marketing budgets in most companies, and the shift of dollars from traditional, offline tactics to online is expanding. Although the fundamentals of good marketing practice rarely change, specific practices continually evolve. MORE
PathFactory's Elle Woulfe was recently on the Rethink Marketing podcast, where she talked about how the on-demand B2C economy is changing B2B marketing. Account-Based Marketing B2B Marketing Content Marketing Demand & Lead Generation MORE
Marketers don’t always have incentives to use more automation to drive their activities, but those who do often see more benefits across the board, according to new research. Marketers’ Success with Email Marketing Automation. MORE
Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. The post What is Content Marketing? MORE
Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation MORE
It’s time to focus how you will address this year’s B2B marketing trends as part of your own strategy. B2B Marketing Trends Set to Grow. And, as always, remember that your content marketing needs to be as relevant and useful as possible. MORE
“Why do I need a content marketing workshop?” But a content marketing workshop can take you beyond the occasional blog post and Facebook page into a coherent […]. The post Why You Need a Content Marketing Workshop appeared first on Marketing Insider Group. MORE
A content marketing platform is an essential tool for any modern business that wants to make the most of the time and resources they have and succeed in digital marketing. The post How to Choose a Content Marketing Platform for Your Business appeared first on Marketing Insider Group. MORE
Marketing Related Topics Marketing Insider Group
APRIL 4, 2019
Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing Strateg
Industrial Marketing Today
APRIL 22, 2019
Industrial email marketing is and should be an important component of your content marketing strategy when targeting engineers and technical professionals. I’m sure you’ve heard or read about email marketing being replaced by social media.
KoMarketing Associates
APRIL 3, 2019
As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers. In terms of which trends are looming, influencer marketing strategy (48 percent) is gaining ground.
Webbiquity
MARCH 21, 2019
If your team is like most B2B marketing groups, you’ve likely faced one or even all of the challenges below. While offline channels (print, radio, direct mail) are still used, marketing dollars are increasingly moving online. Content has become the cornerstone of B2B marketing.
Act-On
JULY 17, 2018
Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation
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Act-On
OCTOBER 10, 2017
Adaptive marketing is what happens when you bring in all the biggest trends of marketing right now: personalization, big data, customer-first, real-time.
Biznology
OCTOBER 2, 2017
I fancy myself a pretty good marketer and I know that I have a lot to teach. But I couldn’t survive without working with millennial marketers who are teaching me. The post Digital marketing requires millennial marketers appeared first on Biznology.
Act-On
DECEMBER 13, 2017
Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing
Act-On
JANUARY 18, 2019
In this podcast episode, Sarah Moore, Act-On’s senior customer marketing manager, offers actionable tips for acting on your customer feedback. Customer Marketing Marketing Automation Marketing Strategy
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KoMarketing Associates
APRIL 16, 2019
As marketers look for new ways to connect with customers and prospects, events appear to be growing in prominence, according to new research. This year, 50 percent of companies are allocating more than 21 percent of their marketing budgets toward events.
Marketing Insider Group
APRIL 24, 2019
The sales and marketing landscapes are evolving, especially with regard to lead and demand generation. Surprisingly, a successful lead generation marketing campaign may not equate to strong sales conversion rates. The post How Are Your Marketing Qualified Leads Performing?
Act-On
FEBRUARY 20, 2018
Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation
Marketing Insider Group
JANUARY 14, 2019
2018 was quite a year for content marketing! As is true with technology, content marketing has evolved at a rapid pace. The post 2019 Content Marketing Survey: Marketers Focus On Content Creation appeared first on Marketing Insider Group.
Speaker: Claire Beatty, Editorial Director - Asia, MIT Technology Review Insights
Act-On
JANUARY 11, 2019
In this podcast episode, Brian Aldrich of Logical Position discusses 4 digital marketing trends for 2019, including closed-loop analytics, in-depth audience targeting and personalization, direct to consumer sales, and more.
Marketing Insider Group
DECEMBER 4, 2018
Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. The post What is Content Marketing?
Marketing Insider Group
FEBRUARY 19, 2019
A good Agile marketing definition can be hard to come by. The tough part is that it’s a combination of two very easily misunderstood words: “Agile” and “marketing.” Marketers who prowl the internet for a […]. Agile Marketing
Act-On
NOVEMBER 14, 2017
Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors.
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1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. content marketing efforts.
KoMarketing Associates
JANUARY 31, 2019
Although many marketers are dedicated to utilizing content marketing as a part of their marketing plan, new research suggests that they still face a wide array of challenges when it comes to creating and implementing a content strategy.
Webbiquity
FEBRUARY 8, 2018
As a marketing professional, you are asked time again to quantify the effectiveness of effective email marketing. Being able to report on results—and justify costs—is especially important when marketing budgets are tight. Email marketing does much more than make occasional sales.
Marketing Insider Group
APRIL 1, 2019
We want to lose weight “now” We want to own a home “now” And if we don’t have cash, we can use a credit card to purchase items “now” Companies, especially their marketing departments, have […]. Content MarketingInstant gratification.
Webbiquity
APRIL 25, 2019
Digital channels now account for more than 50% of marketing budgets in most companies, and the shift of dollars from traditional, offline tactics to online is expanding. Although the fundamentals of good marketing practice rarely change, specific practices continually evolve.
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a strategy for both salespeople and marketers. correctly can drive a variety of business goals, from marketing through to sales strategy. marketers and salespeople involved in the. 5) To gain market share from. 6) The sales managers and marketing team fail to.
Marketing Insider Group
JUNE 19, 2018
Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Unlike other methods, there is something special that makes content marketing stand out as the golden boy of modern marketing. Content Marketing
KoMarketing Associates
DECEMBER 12, 2018
As marketers look to expand upon their content marketing strategies, new research suggests that they are turning to email even more to boost performance. By utilizing an email-driven content marketing strategy, most marketers (54 percent) hope to improve the quality of their leads.
Industrial Marketing Today
NOVEMBER 19, 2018
I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec. Visit my website for more content on industrial marketing.].
Modern Marketing
MARCH 25, 2019
It’s time to focus how you will address this year’s B2B marketing trends as part of your own strategy. B2B Marketing Trends Set to Grow. And, as always, remember that your content marketing needs to be as relevant and useful as possible.
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yours on the market, either. Jumping Through Hoops One of the more unique aspects of the B2G market is that. are unique to B2G marketing. If you are looking to market multiple. the B2G market for that type of software. in the B2G market.
Marketing Insider Group
MARCH 26, 2019
“Why do I need a content marketing workshop?” But a content marketing workshop can take you beyond the occasional blog post and Facebook page into a coherent […]. The post Why You Need a Content Marketing Workshop appeared first on Marketing Insider Group.
KoMarketing Associates
OCTOBER 30, 2018
There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics. In addition, B2B marketers are finding more success with event marketing than their B2C counterparts.
Act-On
SEPTEMBER 19, 2016
The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. But are marketing teams really migrating away from outbound marketing?
Marketing Insider Group
MARCH 7, 2019
The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry.
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Marketing Insider Group
APRIL 15, 2019
A content marketing platform is an essential tool for any modern business that wants to make the most of the time and resources they have and succeed in digital marketing. The post How to Choose a Content Marketing Platform for Your Business appeared first on Marketing Insider Group.
Kaon
MARCH 26, 2019
Kaon Interactive CEO and President Gavin Finn is all about bridging the gap from technological innovation to the marketing and business side. At Kaon, Finn’s goal is to take the company’s augmented and virtual reality marketing and sales applications and make them usable for customers. “It’s
Marketing Insider Group
MARCH 19, 2019
The post How to Provide Context in Content Marketing appeared first on Marketing Insider Group. Content MarketingThink about the last time you were searching for a new chicken recipe online. A simple Google search gives you over 900 million results in.45 seconds.
Act-On
FEBRUARY 8, 2019
PathFactory's Elle Woulfe was recently on the Rethink Marketing podcast, where she talked about how the on-demand B2C economy is changing B2B marketing. Account-Based Marketing B2B Marketing Content Marketing Demand & Lead Generation
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B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead
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