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6 Innovative Manufacturing Marketing Strategies

Industrial Marketing Today

Manufacturers have unique marketing challenges that other businesses don’t face. As a result, they must develop innovative manufacturing marketing strategies to reach their target audience to succeed. This blog post will discuss six innovative marketing strategies that manufacturing companies can use.

Strategy 300
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5 Manufacturing Content Marketing Hurdles and How to Overcome Them

Industrial Marketing Today

Are you a manufacturing or technical content marketer struggling to create good content that is seen and used by your target audience (Engineers and industrial buyers)? Many manufacturers face hurdles when it comes to content marketing, from gaps in knowledge and skillset to challenges with budgets and organizational buy-in.

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10 Uncomfortable B2B Marketing Realities

The Point

How does marketing theory and thought leadership stack up with the B2B marketing realities most marketers face every day?

B2B 474
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3 Content Marketing for Manufacturers Myths Busted

Industrial Marketing Today

There are a few misconceptions or myths surrounding content marketing for manufacturers. Myth #1: Content marketing for manufacturers is all about SEO Manufacturing content marketing will certainly help in improving your organic. I say this based on my hands-on experience working with manufacturers every day.

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Maximizing Marketing Efforts: Benefits of Personalizing Online Experience

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

During this panel-style chat, financial services marketing experts Lee Zucker of Drift, Tara Quehl of Demandbase, and Kate Marx of State Street Global Advisors will teach you how to: Shift your marketing efforts towards a digital-first client experience Humanize your clients’ website experiences Use first-party cookies to inform your marketing strategy (..)

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51% of Marketers to Increase Their Spending on Marketing Automation This Year

KoMarketing Associates

As marketers continue to see the benefits of marketing automation, new research indicates that they will be allocating more of their budget toward this solution within the next year. The key areas that marketers are focusing on in terms of automation are social media management (29%), paid advertising (29%), and email marketing (28%).

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62% of B2B Marketers Cite Content Marketing for Producing Valuable Leads

KoMarketing Associates

As B2B marketers look for more efficient ways to engage prospects, new research suggests that content marketing is growing in importance to them. Despite the ROI of content marketing, however, many B2B marketers are still lagging when it comes to integrating personalization tactics.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

Join Drift’s Senior Product Marketing Manager, Kristin Hess, and 6sense’s Head of Vertical Marketing, Will Lyon, to learn: Why a digital buying experience doesn’t have to (and shouldn’t) feel so different from an in-person buying experience How to leverage first-party data for better brand experiences How to create more seamless marketing-to-sales (..)

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this webinar, Amanda Wener, Senior Content Strategist at Iron Mountain, is here to teach us more about: The benefits of a strong editorial content strategy in building brand identity, and why that identity matters in your marketing. How a structured approach to content creation and marketing can bring your brand to life.

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Contact vs. Company Intent Signal Data

Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Whether marketers are planning on live events this Fall and where budgets slated for live events are going.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. In this webinar, you'll learn: Key digital marketing trends that you need to know. The impact of these trends on marketing.

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The 7 Keys to Creating Successful B2B Marketing Copy

Speaker: Robert Bly, Independent Copywriter and Consultant

Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this FREE webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers.

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.