Marketing Insider Group

OCTOBER 21, 2024

And one of the most effective ways to boost your online branding is by updating your marketing processes. Though there are countless ways to revitalize your marketing, you may want to consider starting with the following strategies. Your job as a marketer isn’t to take a “set it and forget it” approach to your content.

Marketing & Strategy 311

Marketing & Strategy Marketing Strategy Work Management Advertising Agencies 311

SendX

OCTOBER 23, 2024

Email marketing remains a cornerstone for generating high-quality leads in today's fast-paced digital landscape. In this comprehensive guide, we will explore ten actionable email marketing lead-generation strategies designed to attract, engage, and convert your audience.

Lead Generation 367

Lead Generation Email Marketing Marketing Leads Marketing Strategy 367

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success.

Marketing Analytics Tools 298

Marketing Analytics Tools Work Management Marketing Management CAN-SPAM 298

Marketing Insider Group

SEPTEMBER 23, 2024

You need to efficiently market your business , and factors like strategy and data-driven decision-making are largely responsible for your marketing success. These areas are where marketing management software can help. In short, marketing management software is a powerful tool that enhances your marketing efforts.

Enterprise Management 313

Enterprise Management Work Management Marketing Management Budget Programs 313

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. However, 72% of marketers don’t track the return they’re gaining through this channel.

Advertising Benchmark 301

Advertising Benchmark Content Marketing Lead Scoring Lead Ranking 301

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. A blog post about content marketing might include links to posts on social media strategies or email marketing tips, creating a web of related content.

Inbound Marketing 298

Inbound Marketing Marketing Analytics Tools Top of Funnel Long Tail Marketing 298

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue.

Social Media 298

Social Media Social Marketing B2B Marketing Marketing Strategy 298

Webbiquity

JULY 23, 2024

B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. This is where AI comes in.

Lead Ranking 297

Lead Ranking Lead Scoring B2B Marketing Marketing & Strategy 297

SendX

OCTOBER 18, 2024

Email marketing is a key driver for business growth, and optimizing campaigns is critical to achieving measurable results. At SendX, we empower marketers to take full control of their email strategies, using cutting-edge tools that adapt to any business need.

Email Marketing 359

Email Marketing Optimization Transparency Marketing & Strategy 359

Webbiquity

AUGUST 26, 2024

Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world. In social media marketing, AI is not just a buzzword; it’s a game-changer. This post explores the different facets of AI’s influence on social media marketing.

Marketing AI 283

Marketing AI Social Media Social Marketing Advertising Agencies 283

Marketing Insider Group

JANUARY 13, 2025

Thats where combining your CRM ( customer relationship management ) and marketing strategies can make a difference. Simply put, you can align your CRM systems with your marketing tools to create a unified, data-driven approach to customer engagement. Image Source However, CRM and marketing integration isnt without its challenges.

Paid Search Agency 311

Paid Search Agency Advertising Agencies Ad Agencies CRM 311

Marketing Insider Group

DECEMBER 10, 2024

CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. By integrating email marketing with your CRM, you gain a strong approach to audience segmentation, personalized messaging, and campaign tracking – all of which improve engagement.

CRM 278

CRM Email Marketing Click Rate Work Management 278

The Forward Observer

JULY 19, 2024

This book guides company leaders, marketers, and entrepreneurs in delivering effective advertising. About the Author Dan White is a marketing insights innovator. His career includes a decade as an insights professional, another as a brand advisor, and a third as a Chief Marketing Officer.

Advertisements 275

Advertisements Advertising Buyer Personas Click Rate 275

Trade Press Services Newsletter

OCTOBER 3, 2024

While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Emphasize Authenticity in Messaging Gen Z highly values authenticity and can spot marketing that lacks a meaningful message from a mile away.

B2B Marketing 282

B2B Marketing Peer-to-peer B2B Ethics 282

The Forward Observer

AUGUST 2, 2024

Therefore, behavioral economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced. And, interesting fact – he is the last British author who will be interviewed on The Marketing Book Podcast. Douglas Burdett, host of The Marketing Book Podcast.

Wikipedia 278

Wikipedia Storytelling Click Rate Amazon 278

Marketing Insider Group

MARCH 18, 2025

LinkedIn Ads Best for B2B marketing. A/B Test Everything Even the best marketers dont get it right on the first try. If you’re unsure where to begin in your marketing process, Marketing Insider Group offers specialized services to create content, manage campaigns, and engage with your audience. Image source 5.

Cost per Acquisition 269

Cost per Acquisition Marketing Strategy Marketing & Strategy Media 269

The Forward Observer

JULY 12, 2024

And, interesting fact – Nick Webb and the host of The Marketing Book Podcast are each extremely proud parents of paramedics! Douglas Burdett, host of The Marketing Book Podcast. Douglas Burdett, host of The Marketing Book Podcast. Just click here to provide your postal address (I’ll send it anywhere in the world)!

Work Management 271

Work Management Click Rate Touchpoints Amazon 271

markempa

NOVEMBER 8, 2024

In today’s AI-driven, data-saturated marketing world, everyone claims to be “customer-centric.” Dr. Johannes Huttula conducted research with 480 experienced marketing managers – professionals who spent their careers trying to understand customers. This creates THE paradox for marketers. The results?

Work Management 254

Work Management Planning Barriers Marketing Management 254

Trade Press Services Newsletter

DECEMBER 5, 2024

From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year. Sign up to receive the industry’s best B2B marketing content.

Marketing AI 247

Marketing AI B2B Marketing Planning B2B Thought Leadership 247

Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. ” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. .” Your niche is your power.

Top of Funnel 205

Top of Funnel Ideal Customer Profiles Webinar Metrics Paid Search Agency 205

Marketing Insider Group

JULY 29, 2024

Nonprofits are investing more time and resources into digital marketing avenues than ever before. Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions.

Peer-to-peer 189

Peer-to-peer Planning Paid Search Agency Outreach 189

Marketing Insider Group

MARCH 3, 2025

Content marketing turns website visitors into loyal customers, but a scattered approach wastes effort. Structuring Blog Content for the Perfect Funnel A content marketing funnel works best when each stage connects naturally to the next. Blogging will always be one of the most effective marketing tools!

Top of Funnel 256

Top of Funnel Marketing Funnels Content Marketing Ad Building 256

Trade Press Services Newsletter

JANUARY 9, 2025

2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. Rapid technological advancements, intense shifts in consumer behavior, and trends like personalization make it difficult for marketers to keep up. A documented strategy is foundational to marketing success.

Planning 220

Planning Marketing Plans B2B Marketing Allocation 220

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

B2B Marketing 232

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 232

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. If you’ve ever wondered how to become a good social media marketer, the answer lies in developing specific characteristics that set successful marketers apart.

Social Marketing 195

Social Marketing Planning Work Management Marketing Analytics Tools 195

Marketing Insider Group

OCTOBER 1, 2024

Surprisingly, many of these ideas hold up to this day, as marketing leaders still need to shift their mindset to keep up with the times and reach potential customers in the most efficient ways. Image Source Applying some ideas from this event can help you change your marketing mindset, so you can rise above the e-commerce industry’s 1.5%

Work Management 200

Work Management Budget Programs Marketing Management CMO 200

Marketing Insider Group

OCTOBER 23, 2024

Artificial intelligence (AI) is no longer a concept – it’s a driving force in social media marketing. As businesses look for more efficient ways to engage with their audience, AI marketing tools proved to be assets. It’s revolutionizing the way brands connect, personalize, and optimize their marketing efforts.

Marketing AI 182

Marketing AI Paid Content Social Media Social Marketing 182

Marketing Insider Group

APRIL 15, 2025

Modern marketing isnt really about getting clicks anymoreits about strategically guiding potential customers through every stage of the buying journey. Full-funnel marketing. Lets jump in to discuss what full-funnel marketing is and how to use it effectively. Heres 5 FAQs: What is full-funnel marketing in paid media?

Paid Content 162

Paid Content Funnel Advertising Top of Funnel Marketing Funnels 162

SendX

SEPTEMBER 20, 2024

In the dynamic realm of digital marketing, a meticulously crafted email marketing funnel is not just an asset—it's a necessity. At SendX, we've harnessed years of industry expertise to develop a framework that consistently transforms casual subscribers into brand advocates.

Marketing Funnels 195

Marketing Funnels Top of Funnel Email Marketing Digital Marketing Funnels 195

Marketing Insider Group

MARCH 25, 2025

Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services. Quick Takeaways Influencer marketing uses trusted voices to build connections. How Influencer Marketing Works People trust recommendations from those they follow.

Social Media 226

Social Media Social Marketing Advertising Agencies Work Management 226