Act-On

DECEMBER 13, 2017

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

Content Marketing 443

Content Marketing Content B2B Business 443

Act-On

FEBRUARY 20, 2018

Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation

Marketing Automation 413

Marketing Automation Automation Business CRM 413

Act-On

OCTOBER 10, 2017

Adaptive marketing is what happens when you bring in all the biggest trends of marketing right now: personalization, big data, customer-first, real-time.

Best 229

Best Trends Personalization Marketing 229

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NOVEMBER 14, 2017

Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors.

Trends 242

Trends B2B Account Based Marketing Plan 242

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B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

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DECEMBER 26, 2017

Here are five B2B marketing automation trends to expect in 2018 and what you need to understand on how they impact your business. Marketing Automation Marketing Strategy

Marketing Automation 226

Marketing Automation Trends Automation B2B 226

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SEPTEMBER 19, 2016

The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. But are marketing teams really migrating away from outbound marketing?

Inbound Marketing 549

Inbound Marketing Buyer Personas Persona Classified 549

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. But for B2B marketers?

Trends 364

Trends Analysis B2B Research 364

Biznology

FEBRUARY 13, 2018

As I have written many times before, Being Pretty isn’t Enough for Social Media Marketing : I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. Influencer marketing is no longer an optional part of a social media campaign.

Social Media 212

Social Media Outreach Media Strategy 212

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.

B2B

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OCTOBER 24, 2017

Improve your campaign execution success across both messaging and channels with these six handy marketing strategies. Digital Marketing Email Marketing Marketing Strategy Act-On marketing campaigns email marketing campaigns improve marketing campaigns marketing campaigns marketing tactics

Campaign 201

Campaign Act-On Strategy Channel 201

Sales Lead Insights

MARCH 13, 2018

B2B marketing tools Online marketingUse this checklist to see if your Web site converts visitors to sales.

Online 130

Online Online Marketing Sites Sales 130

Type A Communications

JANUARY 31, 2018

February 1, 2018 by Carla Johnson People have been talking about marketing’s need to change for as long as marketing’s been around. But marketing has the potential to be much more than any of these best-case scenarios.

Buyer's Journey 209

Buyer's Journey Work Order Case 209

Act-On

AUGUST 14, 2017

Marketers today must balance the right brain that controls creativity and the left brain that processes information logically and analytically. Marketing Life Marketing Strategy marketers marketing marketing life marketing strategy

Creative 200

Creative Analytics Process Marketing 200

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JULY 10, 2017

From the CEO's point of view, marketing automation's benefits roll up into one main good thing: increased revenue. Marketing Automation integrated marketing automation marketing automation marketing automation adoption Marketing Automation Fundamentals marketing automation software

Marketing Automation 238

Marketing Automation Automation View Software 238

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. That's why we need to go beyond rational-logic based marketing to understand how our customers feel.

Customer

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SEPTEMBER 6, 2017

Here are seven holistic strategies to boost your marketing campaigns. Marketing Strategy B2B marketing b2b marketing strategy content marketing strategy digital marketing digital marketing strategy holistic marketing integrated marketing marketing strategies marketing strategy

Strategy 213

Strategy Campaign Marketing B2B 213

Act-On

JANUARY 17, 2018

Adaptive Marketing AI B2B Marketing Marketing Life PersonalizationNot sure you understand what machine learning is? It can sound a little scary and confusing, but it's not. It's just using data to answer questions.

Question 271

Question Personalization Marketing B2B 271

Act-On

NOVEMBER 1, 2017

Your marketing inspiration well running dry? Brand Marketing Marketing Life Marketing Strategy marketing inspiration marketing quotes powerful marketing quotes

Marketing 201

Marketing Brand Branding Strategy 201

Navigate the Channel

OCTOBER 17, 2017

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. B2B companies work to find the best practices to reach their leads and prospects and turn them into loyal customers as they move through the marketing funnel.

Trends 339

Trends Content Marketing Content SERP 339

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

One of the biggest responsibilities and challenges for marketers is generating leads. Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise.

Generation

Marketing Insider Group

JANUARY 9, 2018

If you want to know what will shape marketing in 2018, just look where marketing technology is heading. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. Content Marketing

Trends 439

Trends Resources Tools Marketing 439

Act-On

AUGUST 28, 2017

Forget what you heard about marketing automation of the past, check out these brand-spanking-new marketing automation stats.

Stats 232

Stats Marketing Automation Automation Brand 232

Act-On

AUGUST 31, 2017

Ready to take your marketing strategies to the next level? Check out our selection of the best marketing books, packed with strategies to get you ahead. Marketing Life Marketing Strategy best marketing books marketing book marketing books marketing strategy

Best 236

Best Marketing Strategy 236

Navigate the Channel

MARCH 8, 2018

There are many blogs and headlines focused on how new tech is disrupting the marketing industry, but there is actually another area being disrupted that is just as important.

Examples 158

Examples Differences Agency Fulfillment 158

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy.

Conversion

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OCTOBER 25, 2017

Account-Based Marketing Adaptive Marketing B2B Marketing Email Marketing Marketing Automation Personalization Act-On marketing automation B2B marketing marketing automation marketing automation personalization

Personalization 181

Personalization Marketing Automation Automation Act-On 181

Marketing Insider Group

MARCH 8, 2018

The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. Content Marketing

Comparison 226

Comparison Conversion Rate Rate Conversion 226

Act-On

NOVEMBER 8, 2017

Adaptive Marketing Demand & Lead Generation Digital Marketing Personalization digital marketing lead generation Lead Nurturing & Scoring marketing automation

Personalization 229

Personalization Lead Generation Lead Nurturing Lead 229

Act-On

JANUARY 24, 2018

Want to align your content marketing with the buyer’s journey and see killer results? Content Marketing Digital Marketing Inbound Marketing Marketing StrategyCheck out these tips to build a laser-focused content plan.

Content Marketing 213

Content Marketing Tips Plan Content 213

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Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Effective

Webbiquity

MARCH 6, 2018

Though content marketing is now a near-universal practice, success is uneven, as many organizations are still finding their footing. According to the Twitter for Business blog , 91% percent of B2B marketers are doing content marketing. Communicate the Value of Content Marketing.

Stats 245

Stats Conversion Rate Strategy Content Marketing 245

Act-On

MARCH 13, 2018

Technology continues to evolve and so should your marketing technology stack. An adaptive marketing platform allows you to combine the power of artificial intelligence and machine learning with the tools you already are using to have great conversations with your sales prospects.

Prospect 182

Prospect Conversion Tools Sales 182

Act-On

JANUARY 4, 2018

Recently, Paul Roetzer joined on the Rethink Marketing Podcast to talk about artificial intelligence and its role in the future of marketing. Adaptive Marketing AI Podcast

Podcast 186

Podcast Marketing 186

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APRIL 4, 2018

Are you thinking about using Virtual Reality in your content marketing? Get powerful tips for a more powerful VR Content Marketing Strategy. Adaptive Marketing Content Marketing Marketing Strategy

Strategy 203

Strategy Content Marketing Tips Content 203

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Ensure Your B2B Marketing Clients Get the Best Results

Marketing Automation

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JANUARY 2, 2018

Personalized marketing automation can track customers in real-time; optimizing marketing activities, and ensuring more effective customer engagement. Adaptive Marketing Marketing Automation Marketing Strategy Personalization

Marketing Automation 204

Marketing Automation Automation Business Optimization 204

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AUGUST 18, 2017

Ready to super-charge your Account-based marketing strategy? Check out how marketing automation can take you to the next level. Account-Based Marketing Marketing Automation account based account based marketing account-based marketing automation marketing automation

Account Based Marketing 205

Account Based Marketing Marketing Automation Automation Strategy 205

Tony Zambito

MAY 31, 2017

Every couple of years, a new acronym or buzzword takes a foothold in the world of marketing. ABM, the acronym for Account-Based Marketing, is the latest rage. Marketing played a role then by supporting sales with content that sales delivered. Illustration by Gregor Cresnar.

Account Based Marketing 257

Account Based Marketing Buyer Personas Persona Buyer's Journey 257

Act-On

SEPTEMBER 26, 2016

You begin to look at the options for marketing software, and. There are hundreds of different marketing software tools out there, most offering some variety of automation, email, and analytical functionality. Email marketing tools track a recipient’s behavior within your email campaign.

Differences 272

Differences Marketing Automation Automation Email 272

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Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing

Vendor