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For your marketing messages to be successful, it’s essential that you tailor them to your different audiences and markets. Generational” marketing is the term coined for segmenting and targeting your markets by age rather than other demographics such as gender, location, or income. MORE
The post What Marketers Can Learn From Digitally Native Brands appeared first on Marketing Insider Group. Marketing Strategy digitally native brands marketing marketing strategy omnichannel marketing Online marketing Retail retail marketing MORE
2018 was quite a year for content marketing! As is true with technology, content marketing has evolved at a rapid pace. The post 2019 Content Marketing Survey: Marketers Focus On Content Creation appeared first on Marketing Insider Group. MORE
Adaptive marketing is what happens when you bring in all the biggest trends of marketing right now: personalization, big data, customer-first, real-time. MORE
Is there an intersection between content marketing and local SEO for B2B businesses? The post Content Marketing And Local SEO For B2B Marketing appeared first on Marketing Insider Group. Content Marketing MORE
Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors. MORE
Industrial marketing budgeting and planning activities pick up at this time of the year. Read more The post Industrial Marketing Budgeting and Planning by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. MORE
Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing MORE
Learn how marketing automation can improve your marketing team’s efficiency and performance and drive ROI across your organization. Marketing Automation Sales and Marketing Alignment MORE
Many marketers underestimate the continuing power of email marketing. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Why should you use email marketing software? Market reach. MORE
These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. Quick Takeaways An integrated marketing strategy is essential to maximize […]. MORE
I fancy myself a pretty good marketer and I know that I have a lot to teach. But I couldn’t survive without working with millennial marketers who are teaching me. The post Digital marketing requires millennial marketers appeared first on Biznology. MORE
Read this blog to learn how marketing automation for wealth management helps financial marketers and advisors improve process efficiencies. Marketing Strategy MORE
As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers. In terms of which trends are looming, influencer marketing strategy (48 percent) is gaining ground. MORE
B2B marketing has a bad reputation. Marketing materials targeted at businesses are not exactly known for their innovative and exciting ideas. Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation. MORE
More B2B marketers are finding opportunities via content marketing , but new research suggests that they still face challenges when it comes to achieving their top objectives. That being said, B2B marketers still face a number of challenges when it comes to content. MORE
Unless you’re independently wealthy, you’re going to need some way to market your business. The best way to do that – and statistics back it up – is content marketing. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. MORE
Marketing to millennial engineers requires a deep understanding of the age differences among the engineering workforce. I have talked about this in the past and it was also a key talking point of my presentation at the Industrial Marketing Summit, Content Marketing World 2019. MORE
Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing Strateg MORE
Read this blog to learn three simple and effective marketing automation use cases for your insurance brokerage. Marketing Automation Marketing Strategy MORE
The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. But are marketing teams really migrating away from outbound marketing? MORE
Marketing transformation isn’t just a buzzword. Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. In any industry, marketers are facing fierce competition and a much more educated buyer. Content Marketing MORE
Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation MORE
The best marketing is no different. To be effective for its audience, creative marketing needs to be data-led—but the data deluge can be overwhelming. Data is incredibly powerful, and it can do wonderful things in the hands of a capable marketer. MORE
The original post %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome. MORE
Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Unlike other methods, there is something special that makes content marketing stand out as the golden boy of modern marketing. Content Marketing MORE
If your team is like most B2B marketing groups, you’ve likely faced one or even all of the challenges below. While offline channels (print, radio, direct mail) are still used, marketing dollars are increasingly moving online. Content has become the cornerstone of B2B marketing. MORE
Marketers don’t always have incentives to use more automation to drive their activities, but those who do often see more benefits across the board, according to new research. Marketers’ Success with Email Marketing Automation. MORE
Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation MORE
Content marketing for industrial distributors can be very challenging. Read more The post How Industrial Distributors Can Use Content Marketing by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.]. MORE
One option that you may have never thought to use is email marketing automation. Understanding Email Marketing Automation – What You Need to Know Before diving into how to make the most of email automation to nurture your leads, you need to better understand what this is. MORE
Marketing Related Topics Industrial Marketing Today
OCTOBER 22, 2019
Marketing to millennial engineers requires a deep understanding of the age differences among the engineering workforce. I have talked about this in the past and it was also a key talking point of my presentation at the Industrial Marketing Summit, Content Marketing World 2019.
Industrial Marketing Today
OCTOBER 7, 2019
Content marketing for industrial distributors can be very challenging. Read more The post How Industrial Distributors Can Use Content Marketing by Achinta Mitra appeared first on Industrial Marketing Today. Visit my website for more content on industrial marketing.].
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Industrial Marketing Today
DECEMBER 4, 2019
The original post %Why Email Marketing for Manufacturers is the Cornerstone of Industrial Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Email marketing for manufacturers continues to perform well, but there are some serious challenges to overcome.
Marketing Insider Group
APRIL 4, 2019
Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing Strateg
Act-On
JULY 17, 2018
Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation
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Biznology
OCTOBER 2, 2017
I fancy myself a pretty good marketer and I know that I have a lot to teach. But I couldn’t survive without working with millennial marketers who are teaching me. The post Digital marketing requires millennial marketers appeared first on Biznology.
Act-On
OCTOBER 10, 2017
Adaptive marketing is what happens when you bring in all the biggest trends of marketing right now: personalization, big data, customer-first, real-time.
Marketing Insider Group
JANUARY 27, 2020
Unless you’re independently wealthy, you’re going to need some way to market your business. The best way to do that – and statistics back it up – is content marketing. Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup.
Webbiquity
MARCH 21, 2019
If your team is like most B2B marketing groups, you’ve likely faced one or even all of the challenges below. While offline channels (print, radio, direct mail) are still used, marketing dollars are increasingly moving online. Content has become the cornerstone of B2B marketing.
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B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead
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Marketing Insider Group
DECEMBER 17, 2019
B2B marketing has a bad reputation. Marketing materials targeted at businesses are not exactly known for their innovative and exciting ideas. Research shows that B2B marketers are lagging behind their B2C peers in several areas, including technology use, analytics, and innovation.
KoMarketing Associates
JANUARY 3, 2020
More B2B marketers are finding opportunities via content marketing , but new research suggests that they still face challenges when it comes to achieving their top objectives. That being said, B2B marketers still face a number of challenges when it comes to content.
Act-On
DECEMBER 13, 2017
Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing
Marketing Insider Group
JUNE 19, 2018
Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Unlike other methods, there is something special that makes content marketing stand out as the golden boy of modern marketing. Content Marketing
Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs
Marketing Insider Group
SEPTEMBER 11, 2019
The post What Marketers Can Learn From Digitally Native Brands appeared first on Marketing Insider Group. Marketing Strategy digitally native brands marketing marketing strategy omnichannel marketing Online marketing Retail retail marketing
Marketing Insider Group
JUNE 25, 2019
These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. Quick Takeaways An integrated marketing strategy is essential to maximize […].
Act-On
JANUARY 23, 2020
Read this blog to learn how marketing automation for wealth management helps financial marketers and advisors improve process efficiencies. Marketing Strategy
KoMarketing Associates
APRIL 3, 2019
As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers. In terms of which trends are looming, influencer marketing strategy (48 percent) is gaining ground.
Speaker: Pam Didner, Marketing Consultant, Author and Speaker
Marketing Insider Group
NOVEMBER 11, 2019
The best marketing is no different. To be effective for its audience, creative marketing needs to be data-led—but the data deluge can be overwhelming. Data is incredibly powerful, and it can do wonderful things in the hands of a capable marketer.
Marketing Insider Group
JUNE 11, 2019
Is there an intersection between content marketing and local SEO for B2B businesses? The post Content Marketing And Local SEO For B2B Marketing appeared first on Marketing Insider Group. Content Marketing
Act-On
JANUARY 9, 2020
Read this blog to learn three simple and effective marketing automation use cases for your insurance brokerage. Marketing Automation Marketing Strategy
Marketing Insider Group
AUGUST 20, 2019
Marketing transformation isn’t just a buzzword. Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. In any industry, marketers are facing fierce competition and a much more educated buyer. Content Marketing
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. This will be a webinar that B2B marketers and product managers won't want to miss!
Act-On
FEBRUARY 20, 2018
Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation
KoMarketing Associates
MARCH 20, 2019
Marketers don’t always have incentives to use more automation to drive their activities, but those who do often see more benefits across the board, according to new research. Marketers’ Success with Email Marketing Automation.
Act-On
NOVEMBER 14, 2017
Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors.
Act-On
SEPTEMBER 19, 2016
The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. But are marketing teams really migrating away from outbound marketing?
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.
Marketing Insider Group
JANUARY 14, 2019
2018 was quite a year for content marketing! As is true with technology, content marketing has evolved at a rapid pace. The post 2019 Content Marketing Survey: Marketers Focus On Content Creation appeared first on Marketing Insider Group.
SendX
FEBRUARY 25, 2019
One option that you may have never thought to use is email marketing automation. Understanding Email Marketing Automation – What You Need to Know Before diving into how to make the most of email automation to nurture your leads, you need to better understand what this is.
Marketing Insider Group
JULY 2, 2019
For your marketing messages to be successful, it’s essential that you tailor them to your different audiences and markets. Generational” marketing is the term coined for segmenting and targeting your markets by age rather than other demographics such as gender, location, or income.
Webbiquity
OCTOBER 29, 2019
Many marketers underestimate the continuing power of email marketing. On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Why should you use email marketing software? Market reach.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time.
Act-On
SEPTEMBER 5, 2019
Learn how marketing automation can improve your marketing team’s efficiency and performance and drive ROI across your organization. Marketing Automation Sales and Marketing Alignment
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