Marketing Insider Group

NOVEMBER 28, 2022

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And to some people, marketing just equates to lying. Marketing has a marketing problem.

Paid Search Agency 329

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 329

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace.

B2B Marketing 310

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 310

Marketing Insider Group

JUNE 17, 2024

Marketing agencies are a vital resource as businesses compete for attention in a nearly endless online landscape. However, an important question remains: Can marketing agencies tailor their content for any industry? Quick Takeaways Content creation is a powerful tool at the heart of many modern marketing strategies.

Marketing Agencies 1 177

Marketing Agencies 1 Advertising Agencies Paid Search Agency Ad Agencies 177

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 230

Content Marketing Work Management Paid Search Agency Marketing Management 230

The Point

JULY 26, 2022

How does marketing theory and thought leadership stack up with the B2B marketing realities most marketers face every day?

B2B Marketing 474

B2B Marketing B2B Thought Leadership B2B Thought Leadership 474

Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

Ideal Customer Profiles 97

Ideal Customer Profiles Marketing Analytics Tools Planning Work Management 97

Content Marketing Institute

JUNE 18, 2024

Marketers are a tough crowd. On the other hand, they know every content and marketing tactic in the book. On one hand, they appreciate brands that offer extensive thought leadership. New research offers insights (and a peek inside your peers’ opinions).

Research 101

Research Thought Leadership Opinions Paid Search Agency 101

Martech

JULY 24, 2024

The reality is that, at least in marketing, AI is not new. Determining the right marketing jobs for AI What are the right jobs for AI? Determining the right marketing jobs for AI What are the right jobs for AI? Overall, marketers should look for AI opportunities at this step. AI is one of many tools available to us.

Campaigns 117

Campaigns Work Management Budget Programs Sample 117

Martech

JUNE 14, 2024

Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. Let’s explore the roots of the divide between creative marketing teams and marketing analysts and uncover practical solutions to bridge this gap.

Creativity 124

Creativity Work Management Paid Search Agency Marketing Management 124

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

Marketing AI 127

Marketing AI Paid Search Agency Work Management Marketing Management 127

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

ROI 120

ROI Marketing Attribution Cost per Acquisition Work Management 120

Contently

MARCH 7, 2023

That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. The Great Resignation that began in 2021 continued through all of last year, and Quiet Quitting added more pressure, stretching content teams thin and leading many to seek more content marketers for hire.

Planning 192

Planning Enterprise Management Paid Search Agency Content Marketing 192

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. We just got an ROI of 15% on our last marketing campaign.” This applies to everyone on the marketing team and anyone reporting to the C-level executives. The same rules apply to offline marketing efforts. Reading, seeing or hearing numbers is easy.

Planning 114

Planning Paid Search Agency Advertising Agencies Peer-to-peer 114

B2B Marketing Zone Submitted Articles

OCTOBER 11, 2021

Building a strong marketing foundation is essential for small business success. Use these five tips to boost your marketing game.

Tips 246

Tips Effectiveness Small Business Marketing Marketing 246

Top Rank Marketing

DECEMBER 29, 2023

B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data.

Paid Search Agency 118

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 118

SmartBug Media

JULY 25, 2024

When creating a seamless customer journey, an omnichannel marketing approach produces a consistent and delightful experience for prospective customers while solidifying recognition among your existing customer base. Your Pre-Black Friday Marketing Strategy Optimizing your online presence ahead of Black Friday is key.

SMS 59

SMS Paid Search Agency Work Management Marketing Management 59

Martech

JULY 11, 2024

The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their interest in your company or product and assumed that a response to an offer made could imply they’re “in the market to buy.” This is simply not true; it’s an assumption.

B2B Marketing 121

B2B Marketing Intent Signal Zoominfo B2B 121

Martech

JULY 18, 2024

If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration.

Work Management 107

Work Management Marketing Management Marketing Automation Services CMS Development 107

Martech

JULY 1, 2024

Piwik PRO, a privacy-compliant analytics platform, surveyed 1,800 CEOs and marketing executives from 27 countries across Europe and found regional differences in GDPR compliance play a key role in business operations. When it comes to data activation, 79% of respondents feel it is a crucial component for sales and marketing effectiveness.

Marketing Management 140

Marketing Management Privacy Lead Scoring Lead Ranking 140

Ahrefs

FEBRUARY 2, 2024

Many KPIs also have overlapping audiences (SEOs and content marketers may track very … Read more › To choose the right KPIs: There are an almost infinite number of KPIs, often varying in small details (like how they’re measured, or subtle differences in definition).

Marketing 129

Marketing SEO Content Marketing Content 129

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks.

Marketing AI 127

Marketing AI Generation Work Management Marketing Management 127

Martech

JULY 18, 2024

“How are summer vacations like email marketing?” Whatever the reason, it leads to burnout, distrust and a team that spends more time putting out fires than creating great email marketing that benefits the company. Dig deeper: Email marketers: What’s on your vacation to-do list? Both are more enjoyable when you delegate duties.”

Email Marketing 107

Email Marketing Work Management Planning Paid Search Agency 107

Marketing Interactions

JULY 15, 2024

B2B marketers strive to achieve personalization in content and communications. Most marketing leaders think the future depends on it. But as far as personalization goes, marketers may use that data to put you in a specific email sequence. Even marketers aren’t swayed by personalization. And it’s about to get worse.

B2B Marketing 81

B2B Marketing Personalization Work Management Marketing Management 81

Ahrefs

JULY 22, 2024

In fact, you should combine them for greater effectiveness in your marketing. Content marketing and SEO are like peanut butter and jelly—they work well together Content marketing is the process of creating and distributing content to … Read more › Two main reasons: 1.

SEO 112

SEO Content Marketing Content Distribution 112

Martech

JULY 16, 2024

One main reason for this is the difficulty CMOs have in proving the financial value of marketing expenses. Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. Defining clear outcomes Marketing must clearly define desired outcomes at each funnel stage.

Impressions 118

Impressions Top of Funnel Lead Ranking Lead Scoring 118

Content Marketing Institute

APRIL 26, 2024

Tesla dismissed its marketing team this month. But is marketing really to blame? The layoffs come only a year after a mandate to “try advertising” that Elon Musk later said was “too generic.” Is there a takeaway for other companies?

Paid Search Agency 113

Paid Search Agency Marketing Advertisements Advertising 113

Martech

JUNE 28, 2024

Its high trackability in digital media has made it a preferred investment for marketers and CMOs alike, looking to drive direct and measurable impact on the top line. Here’s how you can measure the impact of brand marketing investments on the business. Dig deeper: Why B2B marketing needs brand building more than lead gen 2.

Marketing AI 123

Marketing AI Marketing Attribution Advertising Agencies Branding 123

Full Circle Insights

JUNE 28, 2024

Marketing and sales collaboration is pivotal to drive growth and Salesforce offers a treasure trove of data that enhances this partnership.

Marketing 98

Marketing 98

BOP Design

JULY 17, 2024

However, many B2B marketers still refer to them as “Bing Ads” because they are shown in the Bing search engine (among other places). As a marketer for a B2B firm, you may be wondering if Microsoft Ads are worth the. The post Are Microsoft Ads the Next Frontier for B2B Marketers? appeared first on Bop Design.

B2B Marketing 103

B2B Marketing Ads B2B Marketing 103