Business Facts To Inspire Your Marketing

Marketing Insider Group

But no function has been more disrupted more than marketing. We deliver content marketing services that attract the right kind of buyers for a fraction of what you would spend on even a single ad! 99 Business Facts To Inspire Your Marketing in 2022.

Email Marketing for Manufacturers—Engage With Engineers and Industrial Professionals

Industrial Marketing Today

Think email marketing for manufacturers is passé and is no longer effective? However, it is still one of the top-performing industrial marketing tactics. Email marketing emerged as the top option for manufacturing and engineering.

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Bend but Don’t Break: Creating Resilient Teams for Uncertain Times

Full Circle Insights

Here are a few tips to make sure your marketing team thrives during this time It’s important now, more than ever, to make sure you are creating resilient teams within your organization.

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How Industrial Marketing for Manufacturers Helps in Building New Relationships

Industrial Marketing Today

Job #1 of industrial marketing for manufacturers is to generate leads. So, before I explain why I said what I just said, let’s look at the goals manufacturing marketers have achieved by using industrial content marketing over the past 12 months.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

Marketing to Engineers—Why Digital is the Dominant Strategy

Industrial Marketing Today

Digital marketing to engineers works for several reasons. I’ve been a big believer and a practitioner of digital marketing strategies and tactics for my industrial marketing and consultancy clients for several years now. And you can’t argue against the results.

Manufacturing Content Marketing Distribution and Measurement

Industrial Marketing Today

That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

How To Pick The Best Growth Marketing Agency

marketinginsidergroup

Most business owners agree that marketing is a great tool to help grow your business. Growth marketing is a subset of the many tools marketing provides that can be particularly effective in growing your business

Is a Market Niche Strategy the Advantage You Need for Faster Organic Growth?

Vision Edge Marketing

When you focus on a specific, targetable sub segment of a broader market, with its own unique demands and preferences, you are entering the realm of niches. It is also an excellent way to stay out of the fray if you’re fighting for business in a market cluttered with competitors.

Market Validation: The One Step You Can’t Afford to Skip

Vision Edge Marketing

To that we say, “Whoa, Nelly, market validation comes first.” Simply defined, market validation helps determine whether the market and/or customer segment you’ve decided to target will be receptive to your solution. Market validation is how you prevent market entry failures.

Going Beyond Account-Based Marketing: Why ABM-i is the Wave of the Future

Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.

Using CAD and BIM Files in Manufacturing Content Marketing

Industrial Marketing Today

CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. Read more The post, %Using CAD and BIM Files in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

3 FAQs About Manufacturing Content Marketing

Industrial Marketing Today

I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. Read more The post, %3 FAQs About Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

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To Gate, or Not to Gate, That is the Question in Manufacturing Content Marketing

Industrial Marketing Today

Visit my website for more content on industrial marketing.]. Industrial Content Marketing Industrial Lead Generation manufacturing content marketingGated content is the most common way for manufacturers to generate leads from industrial websites.

Manufacturing Content Marketing—The Year It Was and Looking Forward

Industrial Marketing Today

I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI). Refer to my post, Industrial Marketing: What. Visit my website for more content on industrial marketing.].

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

How Manufacturing Content Marketers Can Reduce Stress on Engineers

Industrial Marketing Today

Manufacturing content marketers can really help reduce the stress on engineers. Visit my website for more content on industrial marketing.]. Industrial Content Marketing manufacturing content marketing

Best Email Marketing Campaigns

SendX

As marketers, we need a daily dose of inspiration to deliver value to our customers and get the ROI on email marketing efforts for our business. Campaigns Marketing

Manufacturing Content Marketing—What’s Ahead in 2021

Industrial Marketing Today

What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. Visit my website for more content on industrial marketing.]. No, I don’t have a crystal ball.

10 Uncomfortable B2B Marketing Realities

The Point

Those of us responsible for designing and executing marketing campaigns for a living know that the pristine, glossy world of marketing as portrayed in analyst reports and vendor case studies doesn’t always align with the authentic (sometimes ugly) day-to-day challenges.

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7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

Industrial Marketing—You Want Coaching With That?

Industrial Marketing Today

Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. It was a simple marketing strategy that worked brilliantly for upselling and continues to make millions. Read more The post, %Industrial Marketing—You Want Coaching With That?%

The Industrial Buyer’s Journey—What Manufacturing Marketers Need to Know

Industrial Marketing Today

Visit my website for more content on industrial marketing.]. Industrial Content Marketing Industrial Marketing Industrial Marketing StrategiesThe Industrial buyer’s journey can be complex and typically involves a committee of decision-makers.

How to Make Industrial Email Marketing Work for You

Industrial Marketing Today

Industrial email marketing may not get the same attention and love as it used to because of social media. Read more The post, %How to Make Industrial Email Marketing Work for You% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Unique Challenges in Manufacturing Content Marketing

Industrial Marketing Today

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. Read more The post, %Unique Challenges in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

What Is a Marketing Strategy?

Marketing Insider Group

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. What exactly is a marketing strategy?

The Dangerous Allure of World-Class Marketing

The Point

Just as too much time on Instagram fawning after the photoshopped lives of internet influencers can create an unhealthy self-image, marketers too can fall victim to unrealistic standards and FOMO created by the marketing blogosphere and the breathy propaganda of martech vendors.

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7 Marketing Tips for Successful LinkedIn Advertising

Marketing Insider Group

While organic and unpaid growth is easy and versatile on LinkedIn , paid promotion through this platform’s multiple advertising options is also a simple and effective method for furthering your marketing efforts.

Your Competitors are Gaining Market Share – How About You?

Vision Edge Marketing

If there is a market for what you sell, it won’t be long before you face competition, if you don’t already. While you may be achieving double-digit revenue growth, measuring market share requires answering these three key questions: How fast is the overall category growing?

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

Bring a New Product to Market Without Reinventing the Wheel

Vision Edge Marketing

Many of our customers are committed to successfully bringing new products to market. This is when the general market meets your new product in its entirety for the first time. What if there isn’t much to go on because the market is small or very early?

How To Make Marketing An Invaluable Function

Marketing Craftmanship

” At small and mid-sized businesses, the heads of marketing rarely receive performance-based compensation related to financial results or related to any quantitative metrics directly associated with company performance. The Holy Grail of Sales and Marketing Alignment.

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B2B Marketers Struggle With Measuring Content Marketing

Marketing Insider Group

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program?

Content Marketing for Manufacturers is filling the Trade Show Void

Industrial Marketing Today

Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Visit my website for more content on industrial marketing.].

The Business Case and Playbook for Data-Driven Sales Coaching

Sales coaching & learning is a wise investment, but also requires you to do it right. This eBook will serve as a springboard for your business case, playbook, and implementation plan as you consider an investment to improve data-driven sales coaching.

An Email Marketing Expert’s View On The Emerging Trends for Effective Email Marketing

SendX

Email Marketing Trends

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8 Exciting Video Marketing Trends for 2022

Marketing Insider Group

Video marketing trends are becoming increasingly important to overall marketing strategies. In 2021, 86% of businesses indicated that they were using video as a marketing tool. Here are 8 emerging video marketing trends for 2022 you should know and try. Content Marketing

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Why Industrial Marketing Plans and Strategy Must Go Together

Industrial Marketing Today

I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” Visit my website for more content on industrial marketing.]. Industrial Marketing Industrial Marketing Strategies

5 Trends In Digital Marketing That Can Affect Local Marketing

Marketing Insider Group

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. The best example is found in target marketing.

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The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!