Business Facts To Inspire Your Marketing

Marketing Insider Group

But no function has been more disrupted more than marketing. We deliver content marketing services that attract the right kind of buyers for a fraction of what you would spend on even a single ad! 99 Business Facts To Inspire Your Marketing in 2022.

10 Uncomfortable B2B Marketing Realities

Howard J. Sewell

How does marketing theory and thought leadership stack up with the B2B marketing realities most marketers face every day

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3 Content Marketing for Manufacturers Myths Busted

Industrial Marketing Today

There are a few misconceptions or myths surrounding content marketing for manufacturers. Myth #1: Content marketing for manufacturers is all about SEO Manufacturing content marketing will certainly help in improving your organic.

Bend but Don’t Break: Creating Resilient Teams for Uncertain Times

Full Circle Insights

Here are a few tips to make sure your marketing team thrives during this time It’s important now, more than ever, to make sure you are creating resilient teams within your organization.

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6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

Email Marketing for Manufacturers—Engage With Engineers and Industrial Professionals

Industrial Marketing Today

Think email marketing for manufacturers is passé and is no longer effective? However, it is still one of the top-performing industrial marketing tactics. Email marketing emerged as the top option for manufacturing and engineering.

Marketing to Engineers—Why Digital is the Dominant Strategy

Industrial Marketing Today

Digital marketing to engineers works for several reasons. I’ve been a big believer and a practitioner of digital marketing strategies and tactics for my industrial marketing and consultancy clients for several years now. And you can’t argue against the results.

How Industrial Marketing for Manufacturers Helps in Building New Relationships

Industrial Marketing Today

Job #1 of industrial marketing for manufacturers is to generate leads. So, before I explain why I said what I just said, let’s look at the goals manufacturing marketers have achieved by using industrial content marketing over the past 12 months.

Industrial Marketing is Not Just for ToFU

Industrial Marketing Today

Industrial marketing has become more digital now than in the past. See Marketing to Engineers—Why Digital is the Dominant Strategy). ToFU stands for Top of the Funnel in marketing and not the edible kind. Visit my website for more content on industrial marketing.].

Does Marketing Have A Marketing Problem?

Marketing Insider Group

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And to some people, marketing just equates to lying.

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

Respect the Funnel: Why B2B Marketers Can’t Shortcut the Buyer Journey

Howard J. Sewell

Why B2B campaigns that attempt to short cut the buyer journey are destined to disappoint

Manufacturing Content Marketing Distribution and Measurement

Industrial Marketing Today

That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Using CAD and BIM Files in Manufacturing Content Marketing

Industrial Marketing Today

CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. Read more The post, %Using CAD and BIM Files in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

3 FAQs About Manufacturing Content Marketing

Industrial Marketing Today

I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. Read more The post, %3 FAQs About Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

Market Validation: The One Step You Can’t Afford to Skip

Vision Edge Marketing

To that we say, “Whoa, Nelly, market validation comes first.” Simply defined, market validation helps determine whether the market and/or customer segment you’ve decided to target will be receptive to your solution. Market validation is how you prevent market entry failures.

Report: What’s Working in Email Marketing

The Point

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers.

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Manufacturing Content Marketing—What’s Ahead in 2021

Industrial Marketing Today

What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. Visit my website for more content on industrial marketing.]. No, I don’t have a crystal ball.

Manufacturing Content Marketing—The Year It Was and Looking Forward

Industrial Marketing Today

I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI). Refer to my post, Industrial Marketing: What. Visit my website for more content on industrial marketing.].

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

How to Streamline Your Video Marketing Creation Process

Marketing Insider Group

Video marketing remains one of the most successful forms of getting attention online. More than eight out of 10 marketers say that video plays a vital part in their strategies. The reason is simple: Most marketers aren’t professional videographers.

5 Marketing Tactics That Can Enhance Your ROI

Marketing Insider Group

When it comes to marketing, you want your ROI to be as high as possible. That’s why you need to explore fresh ways to boost the effectiveness and performance of your marketing tactics. Increase Your ROI Through These Marketing Tactics. Marketing Strategy marketing tactics

How To Pick The Best Growth Marketing Agency

marketinginsidergroup

Most business owners agree that marketing is a great tool to help grow your business. Growth marketing is a subset of the many tools marketing provides that can be particularly effective in growing your business

Industrial Marketing—You Want Coaching With That?

Industrial Marketing Today

Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. It was a simple marketing strategy that worked brilliantly for upselling and continues to make millions. Read more The post, %Industrial Marketing—You Want Coaching With That?%

6 Steps to Optimize Your Media Buys

When making media decisions, marketers need to get — and show — results for everything they do. See the 6 steps you can take right now to start optimizing media planning and pacing with a data-driven approach. Get the guide now!

To Gate, or Not to Gate, That is the Question in Manufacturing Content Marketing

Industrial Marketing Today

Visit my website for more content on industrial marketing.]. Industrial Content Marketing Industrial Lead Generation manufacturing content marketingGated content is the most common way for manufacturers to generate leads from industrial websites.

Is a Market Niche Strategy the Advantage You Need for Faster Organic Growth?

Vision Edge Marketing

When you focus on a specific, targetable sub segment of a broader market, with its own unique demands and preferences, you are entering the realm of niches. It is also an excellent way to stay out of the fray if you’re fighting for business in a market cluttered with competitors.

How Manufacturing Content Marketers Can Reduce Stress on Engineers

Industrial Marketing Today

Manufacturing content marketers can really help reduce the stress on engineers. Visit my website for more content on industrial marketing.]. Industrial Content Marketing manufacturing content marketing

Best Email Marketing Campaigns

SendX

As marketers, we need a daily dose of inspiration to deliver value to our customers and get the ROI on email marketing efforts for our business. Campaigns Marketing

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Is Digital Marketing the Only Form of Marketing in 2023?

Marketing Insider Group

Digital marketing is the keystone of any modern-day marketing campaign. As exciting as it may be, digital marketing seems to have taken over as the king from traditional offline marketing efforts. With numbers like that, it’s easy to dismiss the “old ways” of marketing.

The Industrial Buyer’s Journey—What Manufacturing Marketers Need to Know

Industrial Marketing Today

Visit my website for more content on industrial marketing.]. Industrial Content Marketing Industrial Marketing Industrial Marketing StrategiesThe Industrial buyer’s journey can be complex and typically involves a committee of decision-makers.

How to Make Industrial Email Marketing Work for You

Industrial Marketing Today

Industrial email marketing may not get the same attention and love as it used to because of social media. Read more The post, %How to Make Industrial Email Marketing Work for You% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Momentum ITSMA Marketing Vision 2022: Next-Generation B2B Marketing in an Age of Convergence

Marketing Insider Group

For close to 20 years, for me that’s also meant the Momentum ITSMA Marketing Vision event. Marketing Vision was no different and two years of virtual events showcased how to bring a community together on-line and deliver significant value and interaction virtually. Content Marketing

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The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!

Unique Challenges in Manufacturing Content Marketing

Industrial Marketing Today

Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. Read more The post, %Unique Challenges in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

Key Benefits of Outsourcing Marketing to a B2B Marketing Firm

Launch Marketing

Marketing plays a large part in making it happen. For many B2B businesses, the question comes down to, “Do we outsource our marketing to a B2B marketing agency or do we make an internal hire?” Without marketing, none of this would be possible.

B2B Marketers Struggle With Measuring Content Marketing

Marketing Insider Group

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program?

Six Non-Financial Metrics Every Marketer Should Measure

Laura Patterson

Non-financial metrics are quantitative measures that cannot be expressed in monetary units. Here are six key non-financial metrics

How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.