Marketing Insider Group

NOVEMBER 28, 2022

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And to some people, marketing just equates to lying. Marketing has a marketing problem.

Planning 312

Planning Paid Search Agency Advertising Agencies Marketing & Strategy 312

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 309

B2B Marketing B2B Marketing & Strategy Paid Search Agency 309

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Work Management 277

Work Management Marketing Management Marketing Analytics Tools Marketing & Strategy 277

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 253

Marketing Automation Services Work Management Marketing Management Paid Search Agency 253

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Content Marketing 316

Content Marketing Paid Search Agency Marketing Analytics Tools Content 316

Marketing Insider Group

SEPTEMBER 7, 2023

Ask any marketer what it takes to be a great leader, and you’ll probably get some predictable responses. Things like creative vision, decisiveness, and data-driven decision making are common leadership traits that marketers fixate on at the moment. It’s true that these are important for successful marketing.

Lead Ranking 246

Lead Ranking Paid Search Agency Lead Scoring Advertising Agencies 246

Marketing Insider Group

AUGUST 28, 2023

Put simply, nonprofit omnichannel marketing is a strategy that involves promoting your ideals or case for support within and between multiple marketing channels. Omnichannel marketing increases the number of touchpoints your nonprofit has with its donors. Your nonprofit struggles to allocate resources. Choose a theme or story.

Planning 179

Planning Paid Search Agency Advertising Agencies Marketing & Strategy 179

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Statistics 312

Statistics Paid Search Agency Video Marketing Marketing & Strategy 312

Marketing Insider Group

JUNE 26, 2023

Marketing becomes more complex every day. As marketers craft and implement their strategies, it can be difficult to understand what is working and what isn’t. But how are these impacting your marketing KPIs (key performance indicators)? With that said, what are your marketing goals ?

Paid Search Agency 230

Paid Search Agency Marketing & Strategy Marketing Digital Marketing Funnels 230

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

Content Marketing 305

Content Marketing Advertising Agencies Paid Search Agency Content 305

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 Guest post by Nina Petrov.

B2B Marketing 295

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 295

Industrial Marketing Today

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? I can assure you they are not just consulting jargon.

Planning 121

Planning Marketing & Strategy Marketing Strategy Marketing 121

Envy

SEPTEMBER 26, 2023

Generative AI is a big elephant in marketing rooms around the globe. Next is that many marketers are asking valid questions: Is my job at risk? For years experts have predicted the potential disappearance of traditional jobs due to AI and automation. Did you hear about the robot that can make cocktails?! Whatever next?

B2B Marketing 126

B2B Marketing Generation Marketing B2B 126

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. How can marketers balance innovation and privacy? Layering AI on top of the immense amounts of data these platforms often contain about consumers, marketers suddenly have more power at their fingertips than ever.

Marketing AI 91

Marketing AI Ethics Work Management Marketing Management 91

Martech

SEPTEMBER 27, 2023

In a new report my company just published — “2023 Email Marketing & Research Report: A Look at the Market for the Future of the Channel” — we reveal how marketers at enterprise companies are using AI right now, what they think about it, and how it will affect the business world.

Enterprise Management 105

Enterprise Management Marketing AI Email Marketing Planning 105

B2B Marketing Zone Submitted Articles

OCTOBER 11, 2021

Building a strong marketing foundation is essential for small business success. Use these five tips to boost your marketing game.

Tips 246

Tips Marketing Effectiveness Small Business Marketing 246

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. This list is just a starting point to help expand your own content marketing learning.

B2B Marketing 124

B2B Marketing Content Marketing B2B Enterprise Management 124

Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content. . Get MarTech! In your inbox.

Marketing AI 115

Marketing AI Enterprise Management Planning Marketing Management 115

Contently

MARCH 7, 2023

That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. The Great Resignation that began in 2021 continued through all of last year, and Quiet Quitting added more pressure, stretching content teams thin and leading many to seek more content marketers for hire.

Planning 137

Planning Content Marketing Enterprise Management Paid Search Agency 137

Industrial Marketing Today

MARCH 23, 2023

Manufacturers have unique marketing challenges that other businesses don’t face. As a result, they must develop innovative manufacturing marketing strategies to reach their target audience to succeed. This blog post will discuss six innovative marketing strategies that manufacturing companies can use.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Paid Search Agency Marketing 138

Top Rank Marketing

AUGUST 16, 2023

The going is getting tough, so marketers are getting going. Here’s an overview of recent data highlighting the timely challenges being faced by the B2B marketing industry today, and how leaders are taking action to overcome them. Here are some trends that are placing B2B marketers in a uniquely tricky position at the moment.

B2B Marketing 83

B2B Marketing Paid Search Agency B2B Advertising Agencies 83

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Let’s take a deeper look.

Work Management 136

Work Management Marketing Management Paid Search Agency Marketing 136

Martech

SEPTEMBER 13, 2023

This practical SMS marketing guide from Cordial provides best practices and essential tips to help you build an effective SMS marketing strategy that drives new revenue streams and loyalty. Visit Digital Marketing Depot to download Strengthen Customer Loyalty with SMS Marketing.

SMS 99

SMS Marketing & Strategy Marketing Mobile Marketing 99

Top Rank Marketing

SEPTEMBER 25, 2023

Later this month, marketers from all around the country and globe will converge in Washington D.C. for the 13th annual Content Marketing World. Just think about how much has changed in that time – not just in marketing, but in the world at large. Thirteen years! Same with original and insightful research.

Content Marketing 107

Content Marketing B2B Thought Leadership Enterprise Management Marketing & Strategy 107

Lenny's Newsletter

SEPTEMBER 12, 2023

If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. Additional takeaways and surprises from the insights below If you build it, they will come—if you have strong product-market fit. In my experience, you’re always stretching product-market fit.

Work Management 145

Work Management Paid Search Agency Enterprise Management Marketing Management 145

SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. Marketing ROI helps illuminate what marketing efforts are working, where future budget should be allocated, and what campaigns drove customers.

Planning 59

Planning ROI Marketing Attribution Marketing & Strategy 59

Martech

SEPTEMBER 28, 2023

You can spend a lot of money trying to increase the results of your marketing communications. If you have a halfway decent marketing martech stack and follow the best practices for your channel, maximizing engagement and response becomes easier. The great news for marketers is these automatic responses can be prompted or triggered.

Trigger Marketing 102

Trigger Marketing Work Management Marketing Management Paid Search Agency 102

Litmus

SEPTEMBER 27, 2023

It’s one of the most powerful pieces of marketing software you can purchase. Between marketing automation features, detailed marketing analytics, and so much data you can use to personalize every bit of the customer journey, you won’t go wrong with Salesforce Marketing Cloud as the cornerstone of your program.

Planning 97

Planning Enterprise Management Work Management Paid Search Agency 97

Launch Marketing

SEPTEMBER 27, 2023

When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. But what is drip marketing and how can you leverage it? Think of drip marketing as an automated way of guiding leads through your sales funnel.

B2B Marketing 100

B2B Marketing Campaigns B2B Lead Ranking 100

Launch Marketing

AUGUST 23, 2023

Finding the ideal candidate for a VP of Marketing role is an ongoing challenge for B2B executive leaders. Marketing is a rapidly evolving field, necessitating a candidate who has a unique blend of skills and leadership qualities to thrive in today’s competitive digital landscape.

Planning 84

Planning Paid Search Agency Marketing AI Work Management 84