More Marketers Turning to Email to Enhance Content Marketing Strategies

KoMarketing Associates

As marketers look to expand upon their content marketing strategies, new research suggests that they are turning to email even more to boost performance. By utilizing an email-driven content marketing strategy, most marketers (54 percent) hope to improve the quality of their leads.

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5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation

How to Make Marketing Indispensable

Measure Up Marketing

We often talk about the value of Marketing. To play a strategic, indispensable role Marketing needs to be valuable. While every Marketing organization wants to be useful, who also wouldn’t want to be considered indispensable? Marketers have a tendency to be head down in tactics.

What is Content Marketing?

Marketing Insider Group

Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. The post What is Content Marketing?

How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. content marketing efforts.

Study: Marketers Who Implement Account-Based Marketing See Greater Success

KoMarketing Associates

Not all marketers have implemented account-based marketing (ABM) into their overall strategies, but those who have are seeing several benefits, and they intend to continue investing in it in the future. The Goals of Marketers Who Utilize ABM.

27 Amazing Facts about B2B Content Marketing

Act-On

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

Rethink Marketing podcast: Growth Marketing Hacks

Act-On

Learn his growth marketing hacks on the Rethink Marketing podcast. Social Media MarketingJosh Fechter built a million dollar business being authentic with his audience.

Report: B2B Marketers Seeing Strong Business Value in Event Marketing

KoMarketing Associates

There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics. In addition, B2B marketers are finding more success with event marketing than their B2C counterparts.

Marketing Technology Buy The Book

Webbiquity

With more than 90% of B2B marketers now embracing content marketing success depends not on producing more content but better content. And marketing technology can help, from ideation and research through production, promotion, and analytics.

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Digital marketing requires millennial marketers

Biznology

I fancy myself a pretty good marketer and I know that I have a lot to teach. But I couldn’t survive without working with millennial marketers who are teaching me. The post Digital marketing requires millennial marketers appeared first on Biznology.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

a strategy for both salespeople and marketers. correctly can drive a variety of business goals, from marketing through to sales strategy. marketers and salespeople involved in the. 5) To gain market share from. 6) The sales managers and marketing team fail to.

Report: More Manufacturing Marketers are Now Turning to Content Marketing

KoMarketing Associates

As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic. Comparing Content Marketing Efforts to 2017.

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How Marketing Automation Makes Businesses Smarter

Act-On

Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation

24 Enlightening Email Marketing Marketing Stats [Infographic]

Webbiquity

As a marketing professional, you are asked time again to quantify the effectiveness of effective email marketing. Being able to report on results—and justify costs—is especially important when marketing budgets are tight. Email marketing does much more than make occasional sales.

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6 Examples of AI Marketing

Marketing Insider Group

Technology is evolving and the world of online marketing is evolving along with it. Artificial intelligence and machine learning now make a wide variety of marketing tasks easy; even those which would have been impossible only a few years ago.

Best Digital Marketing Tools for Small Businesses

Marketing Insider Group

One of the most exciting aspects of the world of digital marketing is how it levels the playing field for smaller businesses and solopreneurs. The post Best Digital Marketing Tools for Small Businesses appeared first on Marketing Insider Group. Content Marketing

Best Practices for Selling to Government Agencies

yours on the market, either. Jumping Through Hoops One of the more unique aspects of the B2G market is that. are unique to B2G marketing. If you are looking to market multiple. the B2G market for that type of software. in the B2G market.

How Marketing Operational Excellence Facilitates Growth

Measure Up Marketing

IBM’s Modern Marketing Mandate posited that “CMOs have always needed to take their industry’s pulse and devise appropriate competitive responses … today, the mission needs to extend beyond market research and marketing campaigns. The role of Marketing Operations is evolving.

Marketing 101: What Is Content Marketing?

Marketing Insider Group

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Unlike other methods, there is something special that makes content marketing stand out as the golden boy of modern marketing. Content Marketing

B2B Marketing Trends for 2018

Act-On

Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors.

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The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond

Marketing Insider Group

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. Content Marketing

The Sales Enablement Handbook

14.00% 12.00% 10.00% 8.00% 6.00% 4.00% 2.00% 0.00% -02.00% Total Revenue Marketing‘s. www.marketjoy.com | +1 484-302-0110 14.00% 12.00% 10.00% 8.00% 6.00% 4.00% 2.00% 0.00% -02.00% Total Revenue Marketing‘s. and marketing. The Sales Enablement.

Agile Marketing, Interrupted (VIDEO)

Marketing Insider Group

Like it or not, marketing teams are going to experience interruptions. The post Agile Marketing, Interrupted (VIDEO) appeared first on Marketing Insider Group. Agile Marketing

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Rethink Marketing Podcast: The Manufacturing Marketer

Act-On

Manufacturing Marketing Automation

Inbound Marketing or Outbound? Which is the Winner?

Act-On

The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. But are marketing teams really migrating away from outbound marketing?

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. But for B2B marketers?

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

Report: Only 17% of Marketers Measure the ROI of All their Marketing Activities

KoMarketing Associates

Although marketers have a slew of different ways to reach out to their target audiences, new research suggests that they are failing to measure the ROI of their initiatives. To determine their success, 40 percent of marketers look to short-term sales as an indicator of their effectiveness.

Influencer marketing is fully integrating with social media marketing strategy

Biznology

As I have written many times before, Being Pretty isn’t Enough for Social Media Marketing : I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. Influencer marketing is no longer an optional part of a social media campaign.

3 Reasons Why AI Won’t Steal Your Marketing Job

Act-On

Don’t fear – artificial intelligence isn’t going to steal your marketing job ― develop your skills and learn to stay flexible and AI might even help! Adaptive Marketing AI B2B Marketing Content Marketing Digital Marketing Inbound Marketing

Before Agile Marketing Think About The Attitude of Marketing

Marketing Insider Group

Even before you implement the most ideal methodology when it comes to marketing, you need to make sure you are approaching it in the right frame of mind and with the right persona. The post Before Agile Marketing Think About The Attitude of Marketing appeared first on Marketing Insider Group.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

Rethink Marketing Podcast: Manufacturing

Act-On

Manufacturing Marketing Automation

Digital Marketing Trends to Watch in 2019

Webbiquity

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. Guest post by David Gutierrez.

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Rethink Marketing podcast: Sales Qualification Score

Act-On

In this Rethink Marketing podcast episode, Joyride's Kat Krieger explains why they chose Act-On's marketing automation platform. Corporate Forms & Landing Pages Inbound Marketing Lead Management

Rethink Marketing podcast: Networking the Hidden Job Market

Act-On

Looking for your next marketing gig? Find your dream job via the hidden job market. Learn how in this Rethink Marketing podcast. Marketing Life

Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time.

5 Tips for More Personalized Marketing

Act-On

Personalized marketing is a very important part of developing a marketing strategy that engages leads and customers. Adaptive Marketing PersonalizationHere are 5 tips to get you started.

Marketers Just Want To Market: Here’s How

Act-On

Marketers today must balance the right brain that controls creativity and the left brain that processes information logically and analytically. Marketing Life Marketing Strategy marketers marketing marketing life marketing strategy

Survey: B2B Marketers Juggling Multiple Top Objectives

KoMarketing Associates

As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle. In terms of how they plan for these objectives, 48 percent of B2B marketers say that they budget on an on-going basis.

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Marketers: Check Out These Hot B2B Marketing Automation Trends

Act-On

Here are five B2B marketing automation trends to expect in 2018 and what you need to understand on how they impact your business. Marketing Automation Marketing Strategy

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Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. And while a good inbound program gets started with the marketing department, a great inbound program gets other departments involved.