27 Amazing Facts about B2B Content Marketing

Act-On

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

How Marketing Automation Makes Businesses Smarter

Act-On

Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation

Why the Best Marketing Is Adaptive Marketing

Act-On

Adaptive marketing is what happens when you bring in all the biggest trends of marketing right now: personalization, big data, customer-first, real-time.

Best 229

B2B Marketing Trends for 2018

Act-On

Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors.

Trends 242

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

Marketers: Check Out These Hot B2B Marketing Automation Trends

Act-On

Here are five B2B marketing automation trends to expect in 2018 and what you need to understand on how they impact your business. Marketing Automation Marketing Strategy

Inbound Marketing or Outbound? Which is the Winner?

Act-On

The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. But are marketing teams really migrating away from outbound marketing?

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. But for B2B marketers?

Trends 364

Influencer marketing is fully integrating with social media marketing strategy

Biznology

As I have written many times before, Being Pretty isn’t Enough for Social Media Marketing : I always tell clients that it is no longer enough to be beautiful when it comes to marketing online. Influencer marketing is no longer an optional part of a social media campaign.

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.

6 Marketing Strategies to Improve Your Campaigns

Act-On

Improve your campaign execution success across both messaging and channels with these six handy marketing strategies. Digital Marketing Email Marketing Marketing Strategy Act-On marketing campaigns email marketing campaigns improve marketing campaigns marketing campaigns marketing tactics

Online marketing

Sales Lead Insights

B2B marketing tools Online marketingUse this checklist to see if your Web site converts visitors to sales.

Online 130

Is Marketing Its Own Worst Enemy?

Type A Communications

February 1, 2018 by Carla Johnson People have been talking about marketing’s need to change for as long as marketing’s been around. But marketing has the potential to be much more than any of these best-case scenarios.

Marketers Just Want To Market: Here’s How

Act-On

Marketers today must balance the right brain that controls creativity and the left brain that processes information logically and analytically. Marketing Life Marketing Strategy marketers marketing marketing life marketing strategy

Why CEOs Say Yes to Marketing Automation

Act-On

From the CEO's point of view, marketing automation's benefits roll up into one main good thing: increased revenue. Marketing Automation integrated marketing automation marketing automation marketing automation adoption Marketing Automation Fundamentals marketing automation software

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. That's why we need to go beyond rational-logic based marketing to understand how our customers feel.

Seven Ways to Boost Your Marketing with Holistic Strategies

Act-On

Here are seven holistic strategies to boost your marketing campaigns. Marketing Strategy B2B marketing b2b marketing strategy content marketing strategy digital marketing digital marketing strategy holistic marketing integrated marketing marketing strategies marketing strategy

3 Things About Machine Learning Every Marketer Needs to Know

Act-On

Adaptive Marketing AI B2B Marketing Marketing Life PersonalizationNot sure you understand what machine learning is? It can sound a little scary and confusing, but it's not. It's just using data to answer questions.

11 Powerful Quotes for Marketing Inspiration

Act-On

Your marketing inspiration well running dry? Brand Marketing Marketing Life Marketing Strategy marketing inspiration marketing quotes powerful marketing quotes

Top 5 Content Marketing Trends for 2017

Navigate the Channel

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. B2B companies work to find the best practices to reach their leads and prospects and turn them into loyal customers as they move through the marketing funnel.

Trends 339

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

One of the biggest responsibilities and challenges for marketers is generating leads. Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise.

5 MarTech Trends That Will Evolve Marketing In 2018

Marketing Insider Group

If you want to know what will shape marketing in 2018, just look where marketing technology is heading. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group. Content Marketing

Trends 439

Technology Disrupts Marketing

Navigate the Channel

There are many blogs and headlines focused on how new tech is disrupting the marketing industry, but there is actually another area being disrupted that is just as important.

25 Killer Marketing Automation Stats (Pssst! They’re New Ones!)

Act-On

Forget what you heard about marketing automation of the past, check out these brand-spanking-new marketing automation stats.

Stats 232

7 of the Best Marketing Books You Must Read Now

Act-On

Ready to take your marketing strategies to the next level? Check out our selection of the best marketing books, packed with strategies to get you ahead. Marketing Life Marketing Strategy best marketing books marketing book marketing books marketing strategy

Best 236

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. B2B buyers are more sophisticated than ever before, from the customers’ initial discovery, to the moment they commit to buy.

3 Red-Hot Tips to Upgrade Your Marketing Automation Personalization

Act-On

Account-Based Marketing Adaptive Marketing B2B Marketing Email Marketing Marketing Automation Personalization Act-On marketing automation B2B marketing marketing automation marketing automation personalization

Real-Time Personalized Messaging Is the Future of Marketing

Act-On

Adaptive Marketing Demand & Lead Generation Digital Marketing Personalization digital marketing lead generation Lead Nurturing & Scoring marketing automation

Email Marketing Conversion Rate Comparison

Marketing Insider Group

The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. Content Marketing

Align Your Content Marketing with the Buyer’s Journey

Act-On

Want to align your content marketing with the buyer’s journey and see killer results? Content Marketing Digital Marketing Inbound Marketing Marketing StrategyCheck out these tips to build a laser-focused content plan.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales

Evolving MarTech 2.0: The Adaptive Marketing Platform

Act-On

Technology continues to evolve and so should your marketing technology stack. An adaptive marketing platform allows you to combine the power of artificial intelligence and machine learning with the tools you already are using to have great conversations with your sales prospects.

Content Marketing Strategy: Five Essential Elements Based on 24 Stats

Webbiquity

Though content marketing is now a near-universal practice, success is uneven, as many organizations are still finding their footing. According to the Twitter for Business blog , 91% percent of B2B marketers are doing content marketing. Communicate the Value of Content Marketing.

Stats 243

Embrace Artificial Intelligence in Marketing

Act-On

Recently, Paul Roetzer joined on the Rethink Marketing Podcast to talk about artificial intelligence and its role in the future of marketing. Adaptive Marketing AI Podcast

How to Create a Content Marketing Strategy for Virtual Reality

Act-On

Are you thinking about using Virtual Reality in your content marketing? Get powerful tips for a more powerful VR Content Marketing Strategy. Adaptive Marketing Content Marketing Marketing Strategy

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Persona-Based Marketing: Getting Started

Sales Lead Insights

Persona-based marketing goes beyond simple demographic data Persona-based marketing describes who a prospect or customer is, by also answering questions about their behavior such as: what keeps this person awake at night?

Is Modern B2C Marketing Overlapping with B2B Marketing?

Navigate the Channel

Technology and data are both pushing marketing in new directions. Let’s take a look at some of the ways that modern B2C and B2B marketing overlap. This should be great news for B2B marketers – consumer marketing is usually less expensive.

B2C 130

Marketing Automation: The Key to a Smarter Business

Act-On

Personalized marketing automation can track customers in real-time; optimizing marketing activities, and ensuring more effective customer engagement. Adaptive Marketing Marketing Automation Marketing Strategy Personalization

How Marketing Automation Can Super-Charge Your Account-Based Marketing Strategy

Act-On

Ready to super-charge your Account-based marketing strategy? Check out how marketing automation can take you to the next level. Account-Based Marketing Marketing Automation account based account based marketing account-based marketing automation marketing automation

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing