Expert insights. Personalized for you.
Here are a few tips to make sure your marketing team thrives during this time It’s important now, more than ever, to make sure you are creating resilient teams within your organization. MORE
Useful but impractical, handy but unwieldy, and trusty but untrustworthy, spreadsheets can be a polarizing tool for marketing management. On the one hand, most marketing leaders have always used spreadsheets—it’s understandably what they’re accustomed to using, so why rock the boat? MORE
Source: Email Marketing Challenges Successful but challenging is how most businesses described their email marketing campaigns. But the benefits of email marketing are worth the effort. So much so that 35% of email marketers surveyed said it was their #1 challenge!( MORE
Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. Read more The post, %Unique Challenges in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. MORE
I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. Read more The post, %3 FAQs About Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. MORE
Visit my website for more content on industrial marketing.]. Industrial Content Marketing Industrial Marketing Industrial Marketing StrategiesThe Industrial buyer’s journey can be complex and typically involves a committee of decision-makers. MORE
So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You can get some by following the best Content Marketing blogs on the internet. Content Marketing Institute. Marketing Insider Group. Content Marketing MORE
Search engine optimization (SEO) continues to be a critical part of marketers’ overall strategies, but new research suggests that they still face numerous challenges in this area. Over the past year, the majority of marketers (37.6%) cited budget cuts as their top SEO challenge. MORE
To that we say, “Whoa, Nelly, market validation comes first.” Simply defined, market validation helps determine whether the market and/or customer segment you’ve decided to target will be receptive to your solution. Market validation is how you prevent market entry failures. MORE
Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. The best example is found in target marketing. MORE
CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. Read more The post, %Using CAD and BIM Files in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. MORE
As more B2B marketers experiment with account-based marketing (ABM), new research suggests that they are diverting more of their budget to this tactic. This was followed by content marketing (60%), sales enablement (48%) and personalization/customization (43%). MORE
As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. It worked on a marketer to make a sale, so it's worth keeping in your swipe file. 3000+ companies use it for their email marketing. MORE
Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Visit my website for more content on industrial marketing.]. MORE
What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. Visit my website for more content on industrial marketing.]. No, I don’t have a crystal ball. MORE
As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift. MORE
Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? MORE
There is no better way to make your marketing campaign more effective and impactful than the proven and trusted inbound email marketing methodology. As opposed to conveying mass emails with the expectation they'll create new leads, you adopt a vital methodology with email marketing. MORE
This article originally appeared in the Demand Gen Report’s 2021 State of Growth Marketing Report. — Growth Hacking (aka Growth Marketing) was coined in 2010 by Sean Ellis and further popularized in Andrew Chen’s 2013 blog post: Growth Hacker is the New VP Marketing. MORE
What is B2B email marketing? So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Why B2B email marketing? The 8 best B2B Email Marketing Software 1. MORE
I really do think you’ll find my thoughts below to be incredibly valuable to making your marketing more successful. Marketing Is About Them, Not You. You may think that the secret to successful marketing is making it clear how great you are and how incredible whatever you’re o?ering MORE
In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner. MORE
Digital marketers have already discovered that leveraging social media can have a positive impact on their overall bottom line. About 45% of marketers will increase this budget by up to 50%, and 9% of respondents expect a rise of more than 100%. Investing More in Social Media Marketing. MORE
Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. It was a simple marketing strategy that worked brilliantly for upselling and continues to make millions. Read more The post, %Industrial Marketing—You Want Coaching With That?% MORE
Industrial email marketing may not get the same attention and love as it used to because of social media. Read more The post, %How to Make Industrial Email Marketing Work for You% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. MORE
Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers? MORE
Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Many people conflate conversational marketing with chatbots. Problem #2: Pushy marketing. B2B Marketing B2B Sales MORE
” At small and mid-sized businesses, the heads of marketing rarely receive performance-based compensation related to financial results or related to any quantitative metrics directly associated with company performance. The Holy Grail of Sales and Marketing Alignment. MORE
HubSpot and the MO Pros Community recently released a report covering the state of marketing operations professionals, bringing to light some key themes on current pain points and challenges. MORE
That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. MORE
YES, Email Marketing is different from Marketing Automation. To ensure that you pick the one that fits into your marketing plans better. What is Email Marketing? Email Marketing is basically sending emails to a bunch of people who have signed up for your email list. MORE
Marketing Related Topics Full Circle Insights
APRIL 22, 2020
Here are a few tips to make sure your marketing team thrives during this time It’s important now, more than ever, to make sure you are creating resilient teams within your organization.
Industrial Marketing Today
JUNE 15, 2021
I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. Read more The post, %3 FAQs About Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Industrial Marketing Today
OCTOBER 12, 2020
That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
Vision Edge Marketing
OCTOBER 12, 2021
To that we say, “Whoa, Nelly, market validation comes first.” Simply defined, market validation helps determine whether the market and/or customer segment you’ve decided to target will be receptive to your solution. Market validation is how you prevent market entry failures.
Advertisement
Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.
Industrial Marketing Today
MARCH 29, 2021
CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. Read more The post, %Using CAD and BIM Files in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
SendX
NOVEMBER 12, 2020
There is no better way to make your marketing campaign more effective and impactful than the proven and trusted inbound email marketing methodology. As opposed to conveying mass emails with the expectation they'll create new leads, you adopt a vital methodology with email marketing.
SendX
MARCH 18, 2021
What is B2B email marketing? So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Why B2B email marketing? The 8 best B2B Email Marketing Software 1.
Industrial Marketing Today
AUGUST 20, 2021
Visit my website for more content on industrial marketing.]. Industrial Content Marketing Industrial Marketing Industrial Marketing StrategiesThe Industrial buyer’s journey can be complex and typically involves a committee of decision-makers.
Industrial Marketing Today
NOVEMBER 20, 2020
What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. Visit my website for more content on industrial marketing.]. No, I don’t have a crystal ball.
Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs
Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!
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Industrial Marketing Today
MARCH 3, 2021
Industrial email marketing may not get the same attention and love as it used to because of social media. Read more The post, %How to Make Industrial Email Marketing Work for You% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
Hive9
SEPTEMBER 2, 2021
HubSpot and the MO Pros Community recently released a report covering the state of marketing operations professionals, bringing to light some key themes on current pain points and challenges.
Industrial Marketing Today
AUGUST 4, 2020
Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. Read more The post, %Unique Challenges in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
SendX
DECEMBER 7, 2020
Source: Email Marketing Challenges Successful but challenging is how most businesses described their email marketing campaigns. But the benefits of email marketing are worth the effort. So much so that 35% of email marketers surveyed said it was their #1 challenge!(
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.
Industrial Marketing Today
AUGUST 19, 2020
Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. It was a simple marketing strategy that worked brilliantly for upselling and continues to make millions. Read more The post, %Industrial Marketing—You Want Coaching With That?%
SendX
APRIL 26, 2021
In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner.
SendX
MAY 31, 2021
YES, Email Marketing is different from Marketing Automation. To ensure that you pick the one that fits into your marketing plans better. What is Email Marketing? Email Marketing is basically sending emails to a bunch of people who have signed up for your email list.
KoMarketing Associates
JUNE 3, 2021
Digital marketers have already discovered that leveraging social media can have a positive impact on their overall bottom line. About 45% of marketers will increase this budget by up to 50%, and 9% of respondents expect a rise of more than 100%. Investing More in Social Media Marketing.
Speaker: Pam Didner, Marketing Consultant, Author and Speaker
Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.
SendX
AUGUST 31, 2021
As marketers, we need a daily dose of inspiration to deliver delight to our customers and get the ROI on email marketing efforts for our business. It worked on a marketer to make a sale, so it's worth keeping in your swipe file. 3000+ companies use it for their email marketing.
Marketing Craftmanship
JANUARY 8, 2021
” At small and mid-sized businesses, the heads of marketing rarely receive performance-based compensation related to financial results or related to any quantitative metrics directly associated with company performance. The Holy Grail of Sales and Marketing Alignment.
Biznology
FEBRUARY 22, 2021
I really do think you’ll find my thoughts below to be incredibly valuable to making your marketing more successful. Marketing Is About Them, Not You. You may think that the secret to successful marketing is making it clear how great you are and how incredible whatever you’re o?ering
Influitive
SEPTEMBER 14, 2021
This article originally appeared in the Demand Gen Report’s 2021 State of Growth Marketing Report. — Growth Hacking (aka Growth Marketing) was coined in 2010 by Sean Ellis and further popularized in Andrew Chen’s 2013 blog post: Growth Hacker is the New VP Marketing.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. This will be a webinar that B2B marketers and product managers won't want to miss!
Marketing Insider Group
MAY 12, 2021
Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program?
RockContent
DECEMBER 11, 2020
So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You can get some by following the best Content Marketing blogs on the internet. Content Marketing Institute. Marketing Insider Group. Content Marketing
Tomorrow People
JULY 21, 2021
As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift.
KoMarketing Associates
APRIL 6, 2021
As more B2B marketers experiment with account-based marketing (ABM), new research suggests that they are diverting more of their budget to this tactic. This was followed by content marketing (60%), sales enablement (48%) and personalization/customization (43%).
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.
Industrial Marketing Today
JANUARY 11, 2021
Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Visit my website for more content on industrial marketing.].
Marketing Insider Group
FEBRUARY 11, 2021
Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. The best example is found in target marketing.
KoMarketing Associates
MAY 5, 2021
Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers?
Hive9
JULY 20, 2021
Useful but impractical, handy but unwieldy, and trusty but untrustworthy, spreadsheets can be a polarizing tool for marketing management. On the one hand, most marketing leaders have always used spreadsheets—it’s understandably what they’re accustomed to using, so why rock the boat?
Speaker: Robert Bly, Independent Copywriter and Consultant
Marketers may use the same copy for their B2B and B2C clientele, but these customers should never be treated the same. In this webinar, you will get a clear overview of the 7 key differences between B2B and B2C, so your marketing is more relevant and engaging to business buyers. Join Robert Bly, independent copywriter and consultant, who will walk you through key details of your marketing copy strategy that will make a real difference to your buyers.
KoMarketing Associates
OCTOBER 14, 2021
Search engine optimization (SEO) continues to be a critical part of marketers’ overall strategies, but new research suggests that they still face numerous challenges in this area. Over the past year, the majority of marketers (37.6%) cited budget cuts as their top SEO challenge.
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