Expert insights. Personalized for you.
These days, there is a huge number of activities that go into the average multichannel marketing strategy and budget. This is what marketing attribution can help you to figure out. And few marketers have it completely figured out. But if you’re struggling to attribute ROI to your marketing activities, and trying to decide the best way to budget for marketing next year, then this post is for you! What Is Marketing Attribution? Marketing Strategy MORE
B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down. And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. MORE
As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Content Marketing MORE
Adaptive marketing is what happens when you bring in all the biggest trends of marketing right now: personalization, big data, customer-first, real-time. Adaptive Marketing Marketing Automation Marketing Strategy Personalization adaptive journeys adaptive marketing B2B adaptive marketing b2b marketing strategy MORE
What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. How much is marketing contributing to revenue? MORE
If you’re ready to leave the trials and tribulations of 2020 marketing in the dust, you might be excited to learn about a new concept that’s been floating around: 2020.5. Unless, of course, your year has been a breeze, marketing-wise – in that case, carry on as usual.). Marketing Planning Effective Planning Business Intelligence Data Visualization Marketing Technology Marketing Insights marketing measurement marketing data Marketing performance management marketing strategy MORE
As marketers look to bounce back from the impact of COVID-19, new research suggests that they will be turning to both existing customers and new prospects to achieve their strategic goals. A Closer Look at the Impact of COVID-19 on Marketing. MORE
There’s a lot of confusion surrounding the cost of content marketing today. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit. MORE
When speaking with leading enterprise marketers who chose to re-platform, many expressed the need to change their marketing automation system due to issues with vendor support, price, performance, scalability and sometimes their own ability (or inability) to work with IT. MORE
As B2B marketers look to strategize amidst the pandemic, new research suggests that they will be putting more of their budget toward digital advertising and email marketing to get by. Marketers Making Temporary-to-Permanent Shifts. MORE
The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. More than 450 B2B marketing professionals gave their input to this study. MORE
This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. With today’s tech-driven world, then, marketers must look for developments that are possible — and promise huge impact. MORE
One of the primary reasons is that Marketing and Sales are not in synch. HubSpot found that in one in four companies, the Sales and Marketing teams are misaligned or rarely aligned. How to Evaluate Your Sales and Marketing Alignment. We market and sell to customers. MORE
I fancy myself a pretty good marketer and I know that I have a lot to teach. But I couldn’t survive without working with millennial marketers who are teaching me. The post Digital marketing requires millennial marketers appeared first on Biznology. I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are baby boomers like me, or maybe Gen Xers. MORE
A one-size-fits-all approach to marketing fails to account for their individual quirks. Geographic parameters include your customers’ country, state, city, region, market, and climate. Marketing Strategy MORE
What is phygital marketing? And we’re gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences. Lots of B2B marketers seem reluctant to admit that all consumer trends end up making their way to B2B. MORE
LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Content marketing. MORE
Nearly four out of five B2B marketers believe influencer marketing will grow in importance in the next year. But only half integrate their influencer marketing efforts with their SEO programs, or use influencer marketing tools to identify industry influencers. Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing. MORE
Metrics will indicate what is working and not working with your current email marketing strategy. If the numbers show strong results, you can also justify your marketing approach and any adjustments and actions you have to take. Looking at your metrics will provide insights into where to take your email marketing strategy next and let you know just how your customers and prospects are responding to your email marketing messaging. MORE
The COVID-19 pandemic has created challenges for many marketers, but for those in the B2B industry, prospects and customers appear to be engaging more than ever before. B2B customers and prospects also returned to content marketing programs more frequently during the height of the pandemic. MORE
Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release. And more recently, Marketing is […]. The post What Is Marketing? appeared first on Marketing Insider Group. Marketing Strategy MORE
The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. MORE
30-second summary: Even though marketing automation has grown businesses and revolutionized industries, it is not for everyone. Then, you need to review your sales process to see how your company can benefit from marketing automation. While marketing automation sounds great, it is not for everyone. So, email marketing may be the solution for your company. Email marketing is becoming more and more viable as marketers incorporate it into campaigns. MORE
Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation MORE
When you look back at 2020 marketing predictions published prior to the pandemic, you might notice advice that ended up being pretty spot-on, a little inaccurate or maybe even more relevant than you anticipated in terms of its representation of our actual state of affairs this year. MORE
Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. It was a simple marketing strategy that worked brilliantly for upselling and continues to make millions. Read more The post, %Industrial Marketing—You Want Coaching With That?% MORE
What Does Content Marketing ROI Include? Measuring content marketing effectiveness (and discovering the ROI beneath your campaigns) makes the difference between frustration and confidence when presenting on your progress. By comparing the performance of your content to corresponding revenue activities, you can pinpoint your content’s impact on your financial performance and use that information to find your content marketing ROI. Calculating Content Marketing ROI. MORE
Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Unlike other methods, there is something special that makes content marketing stand out as the golden boy of modern marketing. Content Marketing MORE
Although account-based marketing (ABM) has grown in popularity among marketers, new research suggests that many organizations are still in the early stages of rolling out such programs. In terms of challenges to success, most marketers (37%) said they have a lack of budget/resources. MORE
Not all marketers have a positive outlook on the future of content marketing, but new research shows that more of them are going to be committed to this tactic in the coming years. The majority of marketers (52%) said that they already have a “strong” commitment to it. MORE
A lot of businesses often overlook email marketing because well, who uses email when you can go on Instagram, Facebook, or Twitter? In fact, marketers that use email segmented campaigns have noticed a 760% increase in revenue. email marketing MORE
Marketing Related Topics KoMarketing Associates
SEPTEMBER 22, 2020
Not all marketers have a positive outlook on the future of content marketing, but new research shows that more of them are going to be committed to this tactic in the coming years. The majority of marketers (52%) said that they already have a “strong” commitment to it.
Marketing Insider Group
JULY 6, 2020
LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Content marketing.
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Act-On
JULY 17, 2018
Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation
KoMarketing Associates
SEPTEMBER 23, 2020
B2B marketing automation is booming. It pervades every major area of B2B marketing and shows no signs of slowing down. And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year.
Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media
Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.
Marketing Insider Group
SEPTEMBER 15, 2020
What is phygital marketing? And we’re gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences. Lots of B2B marketers seem reluctant to admit that all consumer trends end up making their way to B2B.
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KoMarketing Associates
SEPTEMBER 24, 2020
The COVID-19 pandemic has created challenges for many marketers, but for those in the B2B industry, prospects and customers appear to be engaging more than ever before. B2B customers and prospects also returned to content marketing programs more frequently during the height of the pandemic.
SendX
SEPTEMBER 22, 2020
A lot of businesses often overlook email marketing because well, who uses email when you can go on Instagram, Facebook, or Twitter? In fact, marketers that use email segmented campaigns have noticed a 760% increase in revenue. email marketing
Hive9
AUGUST 18, 2020
When you look back at 2020 marketing predictions published prior to the pandemic, you might notice advice that ended up being pretty spot-on, a little inaccurate or maybe even more relevant than you anticipated in terms of its representation of our actual state of affairs this year.
Industrial Marketing Today
AUGUST 19, 2020
Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. It was a simple marketing strategy that worked brilliantly for upselling and continues to make millions. Read more The post, %Industrial Marketing—You Want Coaching With That?%
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
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KoMarketing Associates
AUGUST 27, 2020
As marketers look to bounce back from the impact of COVID-19, new research suggests that they will be turning to both existing customers and new prospects to achieve their strategic goals. A Closer Look at the Impact of COVID-19 on Marketing.
ClickZ
JULY 30, 2020
30-second summary: Even though marketing automation has grown businesses and revolutionized industries, it is not for everyone. Then, you need to review your sales process to see how your company can benefit from marketing automation. While marketing automation sounds great, it is not for everyone. So, email marketing may be the solution for your company. Email marketing is becoming more and more viable as marketers incorporate it into campaigns.
Marketing Insider Group
SEPTEMBER 3, 2020
A one-size-fits-all approach to marketing fails to account for their individual quirks. Geographic parameters include your customers’ country, state, city, region, market, and climate. Marketing Strategy
Marketing Insider Group
JULY 29, 2020
What Does Content Marketing ROI Include? Measuring content marketing effectiveness (and discovering the ROI beneath your campaigns) makes the difference between frustration and confidence when presenting on your progress. By comparing the performance of your content to corresponding revenue activities, you can pinpoint your content’s impact on your financial performance and use that information to find your content marketing ROI. Calculating Content Marketing ROI.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
Measure Up Marketing
SEPTEMBER 22, 2020
One of the primary reasons is that Marketing and Sales are not in synch. HubSpot found that in one in four companies, the Sales and Marketing teams are misaligned or rarely aligned. How to Evaluate Your Sales and Marketing Alignment. We market and sell to customers.
Marketing Insider Group
AUGUST 17, 2020
There’s a lot of confusion surrounding the cost of content marketing today. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the content should achieve and whether an in-house team or outsourcing is a better fit.
Webbiquity
AUGUST 6, 2020
Nearly four out of five B2B marketers believe influencer marketing will grow in importance in the next year. But only half integrate their influencer marketing efforts with their SEO programs, or use influencer marketing tools to identify industry influencers. Those are among the findings in the 2020 State of B2B Influencer Marketing Research Report , just published by the team at TopRank Marketing.
KoMarketing Associates
SEPTEMBER 15, 2020
Although account-based marketing (ABM) has grown in popularity among marketers, new research suggests that many organizations are still in the early stages of rolling out such programs. In terms of challenges to success, most marketers (37%) said they have a lack of budget/resources.
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
Hive9
JUNE 30, 2020
If you’re ready to leave the trials and tribulations of 2020 marketing in the dust, you might be excited to learn about a new concept that’s been floating around: 2020.5. Unless, of course, your year has been a breeze, marketing-wise – in that case, carry on as usual.). Marketing Planning Effective Planning Business Intelligence Data Visualization Marketing Technology Marketing Insights marketing measurement marketing data Marketing performance management marketing strategy
Marketing Insider Group
JULY 27, 2020
These days, there is a huge number of activities that go into the average multichannel marketing strategy and budget. This is what marketing attribution can help you to figure out. And few marketers have it completely figured out. But if you’re struggling to attribute ROI to your marketing activities, and trying to decide the best way to budget for marketing next year, then this post is for you! What Is Marketing Attribution? Marketing Strategy
Marketing Insider Group
AUGUST 26, 2020
As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Content Marketing
Modern Marketing
SEPTEMBER 19, 2018
When speaking with leading enterprise marketers who chose to re-platform, many expressed the need to change their marketing automation system due to issues with vendor support, price, performance, scalability and sometimes their own ability (or inability) to work with IT.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Marketing Insider Group
SEPTEMBER 9, 2020
What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. How much is marketing contributing to revenue?
Biznology
OCTOBER 2, 2017
I fancy myself a pretty good marketer and I know that I have a lot to teach. But I couldn’t survive without working with millennial marketers who are teaching me. The post Digital marketing requires millennial marketers appeared first on Biznology. I have been talking to more and more clients lately who are up in arms about these entitled millennials that are so hard to work with. Yeah, the complainers are baby boomers like me, or maybe Gen Xers.
KoMarketing Associates
SEPTEMBER 10, 2020
As B2B marketers look to strategize amidst the pandemic, new research suggests that they will be putting more of their budget toward digital advertising and email marketing to get by. Marketers Making Temporary-to-Permanent Shifts.
Marketing Insider Group
APRIL 4, 2019
Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release. And more recently, Marketing is […]. The post What Is Marketing? appeared first on Marketing Insider Group. Marketing Strategy
Advertiser: ZoomInfo
Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.
Act-On
OCTOBER 10, 2017
Adaptive marketing is what happens when you bring in all the biggest trends of marketing right now: personalization, big data, customer-first, real-time. Adaptive Marketing Marketing Automation Marketing Strategy Personalization adaptive journeys adaptive marketing B2B adaptive marketing b2b marketing strategy
Marketing Insider Group
SEPTEMBER 14, 2020
The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier.
Marketing Insider Group
JUNE 19, 2018
Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Unlike other methods, there is something special that makes content marketing stand out as the golden boy of modern marketing. Content Marketing
Webbiquity
APRIL 14, 2020
The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. More than 450 B2B marketing professionals gave their input to this study.
Speaker: Brian Carroll, CEO and Founder of markempa
Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.
Modern Marketing
MAY 10, 2019
Metrics will indicate what is working and not working with your current email marketing strategy. If the numbers show strong results, you can also justify your marketing approach and any adjustments and actions you have to take. Looking at your metrics will provide insights into where to take your email marketing strategy next and let you know just how your customers and prospects are responding to your email marketing messaging.
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