What Is Marketing?

Marketing Insider Group

Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing Strateg

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5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation

Three Top Challenges for B2B Tech Marketers

Webbiquity

If your team is like most B2B marketing groups, you’ve likely faced one or even all of the challenges below. While offline channels (print, radio, direct mail) are still used, marketing dollars are increasingly moving online. Content has become the cornerstone of B2B marketing.

B2B 269

How to Market an Event: 15 Event Marketing Tips

Marketing Insider Group

These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. Quick Takeaways An integrated marketing strategy is essential to maximize […].

6 Steps to Building Predictable Lead Flow and Revenue

Why the Best Marketing Is Adaptive Marketing

Act-On

Adaptive marketing is what happens when you bring in all the biggest trends of marketing right now: personalization, big data, customer-first, real-time.

Best 229

A Guide to Content Marketing by Generation

Marketing Insider Group

For your marketing messages to be successful, it’s essential that you tailor them to your different audiences and markets. Generational” marketing is the term coined for segmenting and targeting your markets by age rather than other demographics such as gender, location, or income.

Digital marketing requires millennial marketers

Biznology

I fancy myself a pretty good marketer and I know that I have a lot to teach. But I couldn’t survive without working with millennial marketers who are teaching me. The post Digital marketing requires millennial marketers appeared first on Biznology.

Content Marketing And Local SEO For B2B Marketing

Marketing Insider Group

Is there an intersection between content marketing and local SEO for B2B businesses? The post Content Marketing And Local SEO For B2B Marketing appeared first on Marketing Insider Group. Content Marketing

SEO 243

Report: Marketing Automation Incentives are Fueling Marketers’ Success

KoMarketing Associates

Marketers don’t always have incentives to use more automation to drive their activities, but those who do often see more benefits across the board, according to new research. Marketers’ Success with Email Marketing Automation.

Report 244

How B2B Marketing is Changing in 2018

1How B2B Marketing. from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. The top priorities for B2B marketers this year are generating more high-quality leads and. content marketing efforts.

24 Enlightening Email Marketing Marketing Stats [Infographic]

Webbiquity

As a marketing professional, you are asked time again to quantify the effectiveness of effective email marketing. Being able to report on results—and justify costs—is especially important when marketing budgets are tight. Email marketing does much more than make occasional sales.

Stats 245

Report: Marketers Now Seeing Increased Exposure, Traffic and Leads from Social Media Marketing

KoMarketing Associates

As marketers look for new ways to help their businesses stand out from the competition, new research continues to suggest that social media marketing is helping them lead the charge. Marketers are Now Willing to Spend More on Social.

27 Amazing Facts about B2B Content Marketing

Act-On

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

8 Questions to Ask Before Investing in Marketing Attribution

The Point

[Thanks to Anne Angele, Spear’s esteemed Director of Marketing Technology, for this month’s guest post.]. Marketing attribution is a hot topic these days in B2B circles. 8 Questions to Ask Before Investing in Marketing Attribution Click To Tweet.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

a strategy for both salespeople and marketers. correctly can drive a variety of business goals, from marketing through to sales strategy. marketers and salespeople involved in the. 5) To gain market share from. 6) The sales managers and marketing team fail to.

How Employee Engagement Drives Marketing ROI

Marketing Insider Group

I thought it was our marketing team’s job to sell potential buyers on our products and services, not selling our employees on how great it is to work here. Truth is, driving employee engagement is the marketing team’s most important job. Content Marketing

ROI 252

How AI is Reshaping Email Marketing

Webbiquity

One aspect of digital marketing where AI has been most helpful is in email, and businesses are recognizing this significance. Despite all the help AI can provide for your digital marketing efforts as a whole, human creativity and critical thinking are still essential.

Email 280

Measuring Email Marketing Success

Modern Marketing

Metrics will indicate what is working and not working with your current email marketing strategy. If the numbers show strong results, you can also justify your marketing approach and any adjustments and actions you have to take.

Statistics Show Digital Marketing Continues to Outpace Traditional Marketing Tactics

KoMarketing Associates

As marketers continue to shy away from traditional means of marketing, new research shows that digital marketing continues to grow. Video Marketing Continues to Grow in Prominence. Marketers use video in many different applications.

Best Practices for Selling to Government Agencies

yours on the market, either. Jumping Through Hoops One of the more unique aspects of the B2G market is that. are unique to B2G marketing. If you are looking to market multiple. the B2G market for that type of software. in the B2G market.

B2B Account Based Marketing: Best Practices for 2019 and Beyond

KoMarketing Associates

And while a lot of things in marketing can lean towards hype, B2B account based marketing is not one of those things. It reinvents B2B marketing so comprehensively that the effect spills over into other departments. the push to align Marketing and Sales. content marketing.

Marketers Face ROI Challenges When it Comes to Influencer Marketing

KoMarketing Associates

Although marketers are still turning to influencer marketing to reach out to their target audience, new research shows that they continue to be faced with challenges in measuring the ROI related to this tactic. Employee Advocacy vs. Influencer Marketing.

ROI 170

The Digital Marketing Benchmarks and Trends That Matter [Infographic]

Webbiquity

Digital channels now account for more than 50% of marketing budgets in most companies, and the shift of dollars from traditional, offline tactics to online is expanding. Although the fundamentals of good marketing practice rarely change, specific practices continually evolve.

How Marketing Automation Makes Businesses Smarter

Act-On

Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation

The Sales Enablement Handbook

14.00% 12.00% 10.00% 8.00% 6.00% 4.00% 2.00% 0.00% -02.00% Total Revenue Marketing‘s. www.marketjoy.com | +1 484-302-0110 14.00% 12.00% 10.00% 8.00% 6.00% 4.00% 2.00% 0.00% -02.00% Total Revenue Marketing‘s. and marketing. The Sales Enablement.

B2B Marketing Trends for 2018

Act-On

Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors.

Trends 242

More Marketers Turning to Email to Enhance Content Marketing Strategies

KoMarketing Associates

As marketers look to expand upon their content marketing strategies, new research suggests that they are turning to email even more to boost performance. By utilizing an email-driven content marketing strategy, most marketers (54 percent) hope to improve the quality of their leads.

Email 245

Managing Your Marketing Budget with Limited Funds

Act-On

Don’t let a small marketing budget hold you back! These tips will help you do more with less when it comes to your marketing efforts. Account-Based Marketing Demand & Lead Generation Marketing Automation Web

Budget 156

Is Your B2B Marketing Strategy Like Stale Potato Chips? [Infographic]

Webbiquity

Luckily for us the intelligent folks over at Imaginasium have pulled together a comprehensive infographic and article taking aim at B2B marketing myths and providing data-based methods you can use to refresh your stale strategy straight away. You Have Lots of Options for Marketing Tools.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

Report: Content Marketing Still Poses Challenges for Many Marketers

KoMarketing Associates

Although many marketers are dedicated to utilizing content marketing as a part of their marketing plan, new research suggests that they still face a wide array of challenges when it comes to creating and implementing a content strategy.

Report 244

6 B2B Digital Marketing Strategies Marketers Need to Try in 2019

KoMarketing Associates

As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities. Below are some of the top B2B digital marketing strategies that marketers need to try in 2019. Reddit and Quora Marketing.

The Benefits of Marketing Automation for Wealth Management

Act-On

Learn how wealth management marketers can leverage diverse audience segments through personalized messaging to generate, nurture, and convert leads in a multi-channel marketing ecosystem.

Why Modern Marketers Must Embrace Marketing Automation

Modern Marketing

Marketing technology continues to evolve, with a new tool or platform debuting seemingly each week. With so much to do within B2B marketing — including more research, segmentation, and personalization — marketers’ available time seems to be shrinking by the minute.

Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. This will be a webinar that B2B marketers and product managers won't want to miss!