Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

Content Marketing 291

Content Marketing Content Marketing Viral 291

Marketing Insider Group

NOVEMBER 28, 2022

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And to some people, marketing just equates to lying. Marketing has a marketing problem.

Marketing 324

Marketing Banner Ads ROI Banner 324

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. Now is the time to become an expert on creating video content.

Content Marketing 298

Content Marketing Content Video Marketing 298

Contently

MARCH 7, 2023

That’s the word from the senior content marketers who answered the Contently 2023 State of Content Marketing survey. The Great Resignation that began in 2021 continued through all of last year, and Quiet Quitting added more pressure, stretching content teams thin and leading many to seek more content marketers for hire.

Content Marketing 131

Content Marketing Content Marketing ROI 131

Marketing Insider Group

JANUARY 31, 2023

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

Agency 294

Agency Review Marketing Case Study 294

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Content Marketing 284

Content Marketing Stats Content Marketing 284

Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan.

Marketing 254

Marketing ROI Keyword SERP 254

KoMarketing Associates

MARCH 8, 2023

Some marketers are bracing for the impact of an economic downturn, but new research suggests that many of them still expect to increase their spending throughout 2023. While this is a drop from the 68% of marketers who said the same in regard to 2022, it is a significant increase from the 41% who thought their spending would rise in 2021.

Spending 275

Spending Marketing Content Marketing Budget 275

KoMarketing Associates

JANUARY 4, 2023

New research suggests that marketers are becoming increasingly invested in influencer marketing, but they are prioritizing the measurement of its impact as they shift toward this tactic. About 49% claim that their number of personnel dedicated to influencer marketing has “slightly increased.”.

Marketing 219

Marketing Report Statistics Measurement 219

Marketing Insider Group

FEBRUARY 6, 2023

As marketers we know the importance of planning, executing, and measuring the results of campaigns. Skate to where the puck is going, not to where it has been” may be a rather overused quote, but it’s very in true in marketing. We are in the era of digital-first marketing.

B2B 233

B2B Aging Marketing Account Based Marketing 233

Marketing Insider Group

SEPTEMBER 13, 2022

Digital marketing is the keystone of any modern-day marketing campaign. As exciting as it may be, digital marketing seems to have taken over as the king from traditional offline marketing efforts. With numbers like that, it’s easy to dismiss the “old ways” of marketing. Source: Marketing Charts. Cold calls

Marketing 266

Marketing Buyer Personas Lead Generation Social Media 266

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 228

Content Marketing Content High Quality Lead Marketing 228

KoMarketing Associates

NOVEMBER 23, 2022

As B2B marketers continue to discover the value of creating and delivering content, new research indicates that they are beginning to see measurable success in this area. In the last year, most B2B marketers (71%) believe that content marketing has become “more important” over the past 12 months.

Content Marketing 240

Content Marketing B2B Content Marketing 240

Marketing Insider Group

OCTOBER 17, 2022

When it comes to marketing, you want your ROI to be as high as possible. That’s why you need to explore fresh ways to boost the effectiveness and performance of your marketing tactics. Increase Your ROI Through These Marketing Tactics. What tactics can help you bump up your marketing ROI? Take videos as an example.

Tactics 334

Tactics ROI Marketing Social Media 334

KoMarketing Associates

NOVEMBER 3, 2022

As marketers look for new ways to improve their demand-generation strategies, new research indicates that they may begin shifting toward account-based marketing (ABM) in the future. This was followed by ABM (31%), paid search (28%), and email marketing (26%). B2B Marketers Continue to Face ABM Challenges.

Account Based Marketing 250

Account Based Marketing Marketing B2B Tactics 250

KoMarketing Associates

OCTOBER 5, 2022

When it comes to video content, new research indicates that marketing departments are leaning on these assets the most to build more brand awareness. Overall, it’s the marketing department that leverages video marketing the most, followed by the product team.

Video 249

Video Marketing Report Social Media 249

KoMarketing Associates

NOVEMBER 8, 2022

As more marketers turn their attention to their customers’ wants and needs, new research suggests that this area is growing in importance to them. Additionally, they are increasing their investment in customer marketing as a whole. This comes as marketers begin to map the buyer journey and leverage data and analytics.

Marketing 235

Marketing Customer Link Buyer's Journey 235

KoMarketing Associates

SEPTEMBER 8, 2022

As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel. This is followed by website/blog (36%), email marketing (35%), and content marketing (32%). B2B Marketers Turn to Social Media Marketing.

Social Media 285

Social Media Channel Media Marketing 285

Marketing Insider Group

OCTOBER 10, 2022

Video marketing remains one of the most successful forms of getting attention online. More than eight out of 10 marketers say that video plays a vital part in their strategies. The reason is simple: Most marketers aren’t professional videographers. The reason is simple: Most marketers aren’t professional videographers.

Video 322

Video Process Marketing Landing Page 322

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Marketers have been reporting lower customer retention rates over the last year. No one likes losing customers, but it does happen.

B2B 339

B2B Strategy Customer Marketing 339

Marketing Insider Group

OCTOBER 25, 2022

Inbound marketing might be your next best step while marketing your B2B company. With inbound marketing, you can attract potential customers who are already interested in your product or services. Simply put, inbound marketing is creating content that your customers care about and letting them find you.

Inbound Marketing 326

Inbound Marketing Buyer Personas B2B Strategy 326

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

Ecommerce 221

Ecommerce B2B Trends Marketing 221

Marketing Insider Group

MARCH 22, 2023

later, I’m here to tell you how some of those lessons can be applied directly to content marketing. So, without further ado: 6 content marketing lessons I learned from watching 90s TV. Quick Takeaways Content marketing is always evolving. Marketers must be willing to embrace change and step out of their comfort zones to keep up.

Content Marketing 243

Content Marketing Content Marketing Custom Publishing 243

Marketing Insider Group

NOVEMBER 15, 2022

For close to 20 years, for me that’s also meant the Momentum ITSMA Marketing Vision event. As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and innovative research.

B2B 241

B2B Generation Marketing Aging 241

Marketing Insider Group

MARCH 20, 2023

We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. That means it’s time to start putting your marketing efforts where they matter most. When it comes to generating traffic, you have two main options: paid search and organic search marketing.

Search 231

Search Organization Organic SERP 231

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Guest post by Natasha Lane.

Content 238

Content Strategy Marketing Comparison 238

Webbiquity

FEBRUARY 16, 2023

According to a 2023 industry report, the market growth for B2B companies is surging, with analysts predicting it will grow by 14.1% Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. Here are three key B2B marketing trends for 2023 worth watching.

B2B 226

B2B Trends Marketing Content 226

Marketing Insider Group

MARCH 27, 2023

AI and content marketing — if you’ve logged into Twitter in the past year, you know it’s all the digital marketing world can talk about. Quick Takeaways AI content marketing technologies are powerful support tools, but they can’t replace human creators. Let’s talk about why. Why People Think AI Is Taking Over?

Content Marketing 187

Content Marketing Content Marketing CAN-SPAM 187

Marketing Insider Group

JANUARY 25, 2023

Every company is marketing with content, but not every company is doing content marketing. Quality content marketing reaches, engages and converts new customers based on trust built through a quality content marketing strategy. The average marketing campaign at SAP at the time delivered negative ROI. (I’m

Content Marketing 205

Content Marketing Content Cost Marketing 205

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Nine Benefits of Social Proof in Marketing.

Social 325

Social Marketing Social Media Review 325