Expert insights. Personalized for you.
Here are a few tips to make sure your marketing team thrives during this time It’s important now, more than ever, to make sure you are creating resilient teams within your organization. MORE
Source: Email Marketing Challenges Successful but challenging is how most businesses described their email marketing campaigns. But the benefits of email marketing are worth the effort. So much so that 35% of email marketers surveyed said it was their #1 challenge!( MORE
The original post %Technical Content Creation for Manufacturing Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Technical content creation is a big challenge for manufacturing marketers of all sizes. MORE
While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? MORE
I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” Visit my website for more content on industrial marketing.]. Industrial Marketing Industrial Marketing Strategies MORE
Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. Read more The post, %Unique Challenges in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. MORE
As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.” Read more The post, %Manufacturing Marketing in the Age of Industry 4.0% Manufacturing content marketing MORE
How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . MORE
Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. The best example is found in target marketing. MORE
This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Content marketing needs to lead this transformation. MORE
CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. Read more The post, %Using CAD and BIM Files in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. MORE
If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. GoPro has been the subject of many content marketing success case studies, again focusing on user-generated content. Content Marketing MORE
You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. MORE
As more B2B marketers experiment with account-based marketing (ABM), new research suggests that they are diverting more of their budget to this tactic. This was followed by content marketing (60%), sales enablement (48%) and personalization/customization (43%). MORE
If there is a market for what you sell, it won’t be long before you face competition, if you don’t already. While you may be achieving double-digit revenue growth, measuring market share requires answering these three key questions: How fast is the overall category growing? MORE
Although manufacturing marketers have not always turned to content marketing in the past, new research shows that their strategies for this tactic are beginning to mature. Just 39% claimed that they have a content marketing strategy and stated that it is documented. MORE
Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Visit my website for more content on industrial marketing.]. MORE
What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. Visit my website for more content on industrial marketing.]. No, I don’t have a crystal ball. MORE
As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. MORE
There is no better way to make your marketing campaign more effective and impactful than the proven and trusted inbound email marketing methodology. As opposed to conveying mass emails with the expectation they'll create new leads, you adopt a vital methodology with email marketing. MORE
I really do think you’ll find my thoughts below to be incredibly valuable to making your marketing more successful. Marketing Is About Them, Not You. You may think that the secret to successful marketing is making it clear how great you are and how incredible whatever you’re o?ering MORE
What is B2B email marketing? So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Why B2B email marketing? The 8 best B2B Email Marketing Software 1. MORE
30-second summary: Even though marketing automation has grown businesses and revolutionized industries, it is not for everyone. Then, you need to review your sales process to see how your company can benefit from marketing automation. Your current marketing needs. MORE
Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Modern marketers have adopted many of the sales team’s past responsibilities. Marketing department SMART goals. MORE
Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. It was a simple marketing strategy that worked brilliantly for upselling and continues to make millions. Read more The post, %Industrial Marketing—You Want Coaching With That?% MORE
Industrial email marketing may not get the same attention and love as it used to because of social media. Read more The post, %How to Make Industrial Email Marketing Work for You% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. MORE
At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Why Did Content Marketing Saturation Occur? Now, we’ve hit content marketing saturation. MORE
In this post we’re going to look at several email marketing terminologies around the world of email marketing. Email is still one of the best performing marketing channels there is. Email marketing generates a whopping ROI of 4200%. MORE
That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. MORE
Influencer marketing has not always been a large area of investment for marketers, but new research suggests that many in the industry are changing their attitude about this tactic. The Steady Rise in Influencer Marketing Initiatives. MORE
Your industrial marketing strategy may have changed recently because of the coronavirus. Read more The post, %How Industrial Marketing Strategy Must Change to Fill Pipelines Again% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. MORE
Marketing Related Topics Full Circle Insights
APRIL 22, 2020
Here are a few tips to make sure your marketing team thrives during this time It’s important now, more than ever, to make sure you are creating resilient teams within your organization.
Industrial Marketing Today
MARCH 29, 2021
CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. Read more The post, %Using CAD and BIM Files in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
FEBRUARY 11, 2021
Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. The best example is found in target marketing.
Industrial Marketing Today
MARCH 3, 2021
Industrial email marketing may not get the same attention and love as it used to because of social media. Read more The post, %How to Make Industrial Email Marketing Work for You% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media
Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.
Industrial Marketing Today
OCTOBER 12, 2020
That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
Industrial Marketing Today
JANUARY 11, 2021
Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Visit my website for more content on industrial marketing.].
Industrial Marketing Today
AUGUST 4, 2020
Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. Read more The post, %Unique Challenges in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
KoMarketing Associates
APRIL 6, 2021
As more B2B marketers experiment with account-based marketing (ABM), new research suggests that they are diverting more of their budget to this tactic. This was followed by content marketing (60%), sales enablement (48%) and personalization/customization (43%).
SendX
NOVEMBER 12, 2020
There is no better way to make your marketing campaign more effective and impactful than the proven and trusted inbound email marketing methodology. As opposed to conveying mass emails with the expectation they'll create new leads, you adopt a vital methodology with email marketing.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
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KoMarketing Associates
MARCH 11, 2021
Influencer marketing has not always been a large area of investment for marketers, but new research suggests that many in the industry are changing their attitude about this tactic. The Steady Rise in Influencer Marketing Initiatives.
Marketing Insider Group
JANUARY 5, 2021
If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. GoPro has been the subject of many content marketing success case studies, again focusing on user-generated content. Content Marketing
Marketing Insider Group
JANUARY 18, 2021
Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Modern marketers have adopted many of the sales team’s past responsibilities. Marketing department SMART goals.
Biznology
FEBRUARY 22, 2021
I really do think you’ll find my thoughts below to be incredibly valuable to making your marketing more successful. Marketing Is About Them, Not You. You may think that the secret to successful marketing is making it clear how great you are and how incredible whatever you’re o?ering
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
Industrial Marketing Today
NOVEMBER 20, 2020
What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. Visit my website for more content on industrial marketing.]. No, I don’t have a crystal ball.
Measure Up Marketing
APRIL 13, 2021
If there is a market for what you sell, it won’t be long before you face competition, if you don’t already. While you may be achieving double-digit revenue growth, measuring market share requires answering these three key questions: How fast is the overall category growing?
SendX
MARCH 18, 2021
What is B2B email marketing? So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Why B2B email marketing? The 8 best B2B Email Marketing Software 1.
Industrial Marketing Today
NOVEMBER 11, 2020
As I was researching the topic of manufacturing marketing for industry 4.0, I found a ton of online articles when I did a Google search for “marketing for Industry 4.0.” Read more The post, %Manufacturing Marketing in the Age of Industry 4.0% Manufacturing content marketing
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
SendX
DECEMBER 7, 2020
Source: Email Marketing Challenges Successful but challenging is how most businesses described their email marketing campaigns. But the benefits of email marketing are worth the effort. So much so that 35% of email marketers surveyed said it was their #1 challenge!(
Industrial Marketing Today
AUGUST 19, 2020
Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. It was a simple marketing strategy that worked brilliantly for upselling and continues to make millions. Read more The post, %Industrial Marketing—You Want Coaching With That?%
Industrial Marketing Today
FEBRUARY 5, 2020
The original post %Technical Content Creation for Manufacturing Marketing% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Technical content creation is a big challenge for manufacturing marketers of all sizes.
Zoominfo
APRIL 12, 2021
How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. .
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Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.
Marketing Insider Group
MARCH 29, 2021
You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors.
Marketing Insider Group
JULY 21, 2020
This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Content marketing needs to lead this transformation.
Zoominfo
JULY 2, 2020
While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important?
ClickZ
JULY 30, 2020
30-second summary: Even though marketing automation has grown businesses and revolutionized industries, it is not for everyone. Then, you need to review your sales process to see how your company can benefit from marketing automation. Your current marketing needs.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Industrial Marketing Today
JUNE 22, 2020
Your industrial marketing strategy may have changed recently because of the coronavirus. Read more The post, %How Industrial Marketing Strategy Must Change to Fill Pipelines Again% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
Marketing Insider Group
FEBRUARY 24, 2021
At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Why Did Content Marketing Saturation Occur? Now, we’ve hit content marketing saturation.
Marketing Insider Group
NOVEMBER 10, 2020
As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.
KoMarketing Associates
JANUARY 26, 2021
Although manufacturing marketers have not always turned to content marketing in the past, new research shows that their strategies for this tactic are beginning to mature. Just 39% claimed that they have a content marketing strategy and stated that it is documented.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.
Industrial Marketing Today
JUNE 15, 2020
I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” Visit my website for more content on industrial marketing.]. Industrial Marketing Industrial Marketing Strategies
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