INDUSTRY INSIGHTS YOUR PEERS ARE READING
Over 40% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year has increased by 17% from 2017 to 2018. Event Marketing MORE
Marketing technology continues to evolve, with a new tool or platform debuting seemingly each week. With so much to do within B2B marketing — including more research, segmentation, and personalization — marketers’ available time seems to be shrinking by the minute. MORE
2018 was quite a year for content marketing! As is true with technology, content marketing has evolved at a rapid pace. The post 2019 Content Marketing Survey: Marketers Focus On Content Creation appeared first on Marketing Insider Group. MORE
Is there an intersection between content marketing and local SEO for B2B businesses? The post Content Marketing And Local SEO For B2B Marketing appeared first on Marketing Insider Group. Content Marketing MORE
Adaptive marketing is what happens when you bring in all the biggest trends of marketing right now: personalization, big data, customer-first, real-time. MORE
Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors. MORE
As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic. Comparing Content Marketing Efforts to 2017. MORE
Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing MORE
In this podcast episode, Sarah Moore, Act-On’s senior customer marketing manager, offers actionable tips for acting on your customer feedback. Customer Marketing Marketing Automation Marketing Strategy MORE
As marketers look to expand upon their content marketing strategies, new research suggests that they are turning to email even more to boost performance. By utilizing an email-driven content marketing strategy, most marketers (54 percent) hope to improve the quality of their leads. MORE
Therefore, business success often boils down to effective market segmentation, identification, and sizing. Take two fundamental steps to decide which market segments to pursue. Segmentation is one of the most basic responsibilities of Marketing. MORE
As a marketing professional, you are asked time again to quantify the effectiveness of effective email marketing. Being able to report on results—and justify costs—is especially important when marketing budgets are tight. Email marketing does much more than make occasional sales. MORE
The post Why Employee Engagement Matters To Marketers appeared first on Marketing Insider Group. Content MarketingIt’s estimated that over 70% of employees in US companies are not fully engaged at work. MORE
I fancy myself a pretty good marketer and I know that I have a lot to teach. But I couldn’t survive without working with millennial marketers who are teaching me. The post Digital marketing requires millennial marketers appeared first on Biznology. MORE
As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers. In terms of which trends are looming, influencer marketing strategy (48 percent) is gaining ground. MORE
I think most business-to-business marketers should aim for “good enough” and “get it done” rather than aim for perfection when it comes to marketing to drive leads and sales. The post Getting marketing done appeared first on Sales Lead Insights. MORE
Metrics will indicate what is working and not working with your current email marketing strategy. If the numbers show strong results, you can also justify your marketing approach and any adjustments and actions you have to take. MORE
Content marketing can produce great results for your business. With a smart approach, you can improve the ROI of your content marketing campaigns and get more out of the content you’re already producing without […]. Content Marketing MORE
Although many marketers are dedicated to utilizing content marketing as a part of their marketing plan, new research suggests that they still face a wide array of challenges when it comes to creating and implementing a content strategy. MORE
There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics. In addition, B2B marketers are finding more success with event marketing than their B2C counterparts. MORE
Developing a B2B marketing plan designed to drive leads and sales is really quite simple: Identify your destination. Your marketing strategy) Get started. Your marketing tactics) Measure your progress. Your marketing results) Make course corrections. MORE
Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing Strateg MORE
As marketers look for new ways to connect with customers and prospects, events appear to be growing in prominence, according to new research. This year, 50 percent of companies are allocating more than 21 percent of their marketing budgets toward events. MORE
One aspect of digital marketing where AI has been most helpful is in email, and businesses are recognizing this significance. Despite all the help AI can provide for your digital marketing efforts as a whole, human creativity and critical thinking are still essential. MORE
Running online and offline events can be one of the most effective ways to achieve your marketing goals. The post Top 5 Event Marketing Strategies & Ideas appeared first on Marketing Insider Group. Event Marketing MORE
Not all marketers have implemented account-based marketing (ABM) into their overall strategies, but those who have are seeing several benefits, and they intend to continue investing in it in the future. The Goals of Marketers Who Utilize ABM. MORE
Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. But for B2B marketers? MORE
Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation MORE
Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Unlike other methods, there is something special that makes content marketing stand out as the golden boy of modern marketing. Content Marketing MORE
With more than 90% of B2B marketers now embracing content marketing success depends not on producing more content but better content. And marketing technology can help, from ideation and research through production, promotion, and analytics. MORE
If your team is like most B2B marketing groups, you’ve likely faced one or even all of the challenges below. While offline channels (print, radio, direct mail) are still used, marketing dollars are increasingly moving online. Content has become the cornerstone of B2B marketing. MORE
Digital channels now account for more than 50% of marketing budgets in most companies, and the shift of dollars from traditional, offline tactics to online is expanding. Although the fundamentals of good marketing practice rarely change, specific practices continually evolve. MORE
Marketers don’t always have incentives to use more automation to drive their activities, but those who do often see more benefits across the board, according to new research. Marketers’ Success with Email Marketing Automation. MORE
Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation MORE
Marketing Related Topics Marketing Insider Group
APRIL 4, 2019
Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing Strateg
Marketing Insider Group
JUNE 11, 2019
Is there an intersection between content marketing and local SEO for B2B businesses? The post Content Marketing And Local SEO For B2B Marketing appeared first on Marketing Insider Group. Content Marketing
KoMarketing Associates
APRIL 3, 2019
As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers. In terms of which trends are looming, influencer marketing strategy (48 percent) is gaining ground.
Webbiquity
MARCH 21, 2019
If your team is like most B2B marketing groups, you’ve likely faced one or even all of the challenges below. While offline channels (print, radio, direct mail) are still used, marketing dollars are increasingly moving online. Content has become the cornerstone of B2B marketing.
Speaker: Tom Pick, Independent B2B Digital Marketing Consultant
What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018? We conducted in-depth interviews with senior B2B technology marketers to find out. But doing it effectively to optimize results is also the top challenge marketers face.
Act-On
JULY 17, 2018
Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation
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KoMarketing Associates
MARCH 20, 2019
Marketers don’t always have incentives to use more automation to drive their activities, but those who do often see more benefits across the board, according to new research. Marketers’ Success with Email Marketing Automation.
Act-On
OCTOBER 10, 2017
Adaptive marketing is what happens when you bring in all the biggest trends of marketing right now: personalization, big data, customer-first, real-time.
Biznology
OCTOBER 2, 2017
I fancy myself a pretty good marketer and I know that I have a lot to teach. But I couldn’t survive without working with millennial marketers who are teaching me. The post Digital marketing requires millennial marketers appeared first on Biznology.
Modern Marketing
MAY 10, 2019
Metrics will indicate what is working and not working with your current email marketing strategy. If the numbers show strong results, you can also justify your marketing approach and any adjustments and actions you have to take.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. This will be a webinar that B2B marketers and product managers won't want to miss!
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Webbiquity
FEBRUARY 8, 2018
As a marketing professional, you are asked time again to quantify the effectiveness of effective email marketing. Being able to report on results—and justify costs—is especially important when marketing budgets are tight. Email marketing does much more than make occasional sales.
Sales Lead Insights
JUNE 18, 2019
Developing a B2B marketing plan designed to drive leads and sales is really quite simple: Identify your destination. Your marketing strategy) Get started. Your marketing tactics) Measure your progress. Your marketing results) Make course corrections.
Marketing Insider Group
MAY 29, 2019
Running online and offline events can be one of the most effective ways to achieve your marketing goals. The post Top 5 Event Marketing Strategies & Ideas appeared first on Marketing Insider Group. Event Marketing
Act-On
DECEMBER 13, 2017
Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing
Speaker: David Crane, Head of Content & Thought Leadership, Integrate
The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.
Marketing Insider Group
MAY 14, 2019
Over 40% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year has increased by 17% from 2017 to 2018. Event Marketing
KoMarketing Associates
JANUARY 31, 2019
Although many marketers are dedicated to utilizing content marketing as a part of their marketing plan, new research suggests that they still face a wide array of challenges when it comes to creating and implementing a content strategy.
Webbiquity
APRIL 25, 2019
Digital channels now account for more than 50% of marketing budgets in most companies, and the shift of dollars from traditional, offline tactics to online is expanding. Although the fundamentals of good marketing practice rarely change, specific practices continually evolve.
KoMarketing Associates
DECEMBER 12, 2018
As marketers look to expand upon their content marketing strategies, new research suggests that they are turning to email even more to boost performance. By utilizing an email-driven content marketing strategy, most marketers (54 percent) hope to improve the quality of their leads.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Michael Ballard, Senior Manager of Global Digital Marketing at Lenovo, shows how marketers can reach the right contact, using the right channel, at the right time.
Modern Marketing
APRIL 26, 2019
Marketing technology continues to evolve, with a new tool or platform debuting seemingly each week. With so much to do within B2B marketing — including more research, segmentation, and personalization — marketers’ available time seems to be shrinking by the minute.
Act-On
NOVEMBER 14, 2017
Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors.
Act-On
JANUARY 18, 2019
In this podcast episode, Sarah Moore, Act-On’s senior customer marketing manager, offers actionable tips for acting on your customer feedback. Customer Marketing Marketing Automation Marketing Strategy
Act-On
FEBRUARY 20, 2018
Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. And while a good inbound program gets started with the marketing department, a great inbound program gets other departments involved.
KoMarketing Associates
OCTOBER 30, 2018
There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics. In addition, B2B marketers are finding more success with event marketing than their B2C counterparts.
Measure Up Marketing
JUNE 4, 2019
Therefore, business success often boils down to effective market segmentation, identification, and sizing. Take two fundamental steps to decide which market segments to pursue. Segmentation is one of the most basic responsibilities of Marketing.
Marketing Insider Group
JANUARY 14, 2019
2018 was quite a year for content marketing! As is true with technology, content marketing has evolved at a rapid pace. The post 2019 Content Marketing Survey: Marketers Focus On Content Creation appeared first on Marketing Insider Group.
KoMarketing Associates
NOVEMBER 14, 2018
As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic. Comparing Content Marketing Efforts to 2017.
Speaker: Dawn Colossi, CMO, FocusVision
A shift is occurring for B2B Marketers. But as a B2B Marketer, what does engagement mean? Dawn Colossi, CMO of FocusVision and a recognized leader in data-driven marketing strategy, has answers based on hard won experience. We were measured by the number of leads we generate.
Marketing Insider Group
JUNE 19, 2018
Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Unlike other methods, there is something special that makes content marketing stand out as the golden boy of modern marketing. Content Marketing
Sales Lead Insights
MAY 28, 2019
I think most business-to-business marketers should aim for “good enough” and “get it done” rather than aim for perfection when it comes to marketing to drive leads and sales. The post Getting marketing done appeared first on Sales Lead Insights.
KoMarketing Associates
DECEMBER 18, 2018
Not all marketers have implemented account-based marketing (ABM) into their overall strategies, but those who have are seeing several benefits, and they intend to continue investing in it in the future. The Goals of Marketers Who Utilize ABM.
Marketing Insider Group
MAY 22, 2019
Content marketing can produce great results for your business. With a smart approach, you can improve the ROI of your content marketing campaigns and get more out of the content you’re already producing without […]. Content Marketing
Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group
Marketing Insider Group
MAY 21, 2019
The post Why Employee Engagement Matters To Marketers appeared first on Marketing Insider Group. Content MarketingIt’s estimated that over 70% of employees in US companies are not fully engaged at work.
KoMarketing Associates
APRIL 16, 2019
As marketers look for new ways to connect with customers and prospects, events appear to be growing in prominence, according to new research. This year, 50 percent of companies are allocating more than 21 percent of their marketing budgets toward events.
Webbiquity
DECEMBER 19, 2017
Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. But for B2B marketers?
Webbiquity
NOVEMBER 12, 2018
With more than 90% of B2B marketers now embracing content marketing success depends not on producing more content but better content. And marketing technology can help, from ideation and research through production, promotion, and analytics.
Advertiser: Interactions LLC
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