Happy New Year? A Marketing Strategy for 2020.5

Hive9

If you’re ready to leave the trials and tribulations of 2020 marketing in the dust, you might be excited to learn about a new concept that’s been floating around: 2020.5. Unless, of course, your year has been a breeze, marketing-wise – in that case, carry on as usual.).

How COVID-19 Has Impacted Enterprise Event Marketing

Webbiquity

How are enterprise marketing professionals adjusting their 2020 plans in response to the spread of coronavirus? Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active.

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What Is Marketing?

Marketing Insider Group

Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing Strateg

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5 Key Differences Between Email Marketing and Marketing Automation

Act-On

Do you need an email marketing solution or a marketing automation platform? Here are 5 factors to better understand the difference between email service providers and marketing automation. Email Marketing Marketing Automation email email marketing marketing marketing automation

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Digital marketing requires millennial marketers

Biznology

I fancy myself a pretty good marketer and I know that I have a lot to teach. But I couldn’t survive without working with millennial marketers who are teaching me. The post Digital marketing requires millennial marketers appeared first on Biznology.

Why the Best Marketing Is Adaptive Marketing

Act-On

Adaptive marketing is what happens when you bring in all the biggest trends of marketing right now: personalization, big data, customer-first, real-time.

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The Future of Marketing: 50 CMO Quotes On How Marketing Has Changed

Marketing Insider Group

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. And I still believe that HR will work more closely with Marketing to activate employees for marketing success and business growth.

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Why Industrial Marketing Plans and Strategy Must Go Together

Industrial Marketing Today

I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” Visit my website for more content on industrial marketing.]. Industrial Marketing Industrial Marketing Strategies

Inbound Marketing in 2020

Inbox Insight

What it the current state of inbound marketing in 2020? How much budget are B2B marketers planning to put towards inbound marketing? The post Inbound Marketing in 2020 appeared first on Inbox Insight.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

27 Amazing Facts about B2B Content Marketing

Act-On

Check out these 27 amazing facts about content marketing and how they impact your marketing and your B2B business this year. Content Marketing

Why Content Marketing Agencies Thrive During Downturns

Marketing Insider Group

CEOs and Marketing leaders around the world are asking: should I invest or save marketing costs. As a content marketing agency focused on business outcomes and growth, we’ve been fortunate to see additional revenue from clients and new clients come on board.

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Three Top Challenges for B2B Tech Marketers

Webbiquity

If your team is like most B2B marketing groups, you’ve likely faced one or even all of the challenges below. While offline channels (print, radio, direct mail) are still used, marketing dollars are increasingly moving online. Content has become the cornerstone of B2B marketing.

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How To Make Marketing Mission Critical

Marketing Insider Group

And how are your marketing efforts contributing to that mission? So what does this have to do with marketing? Now more than ever, every activity you do as part of your business should contribute to your company’s primary mission, including marketing. Content Marketing

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.

How Industrial Marketing Strategy Must Change to Fill Pipelines Again

Industrial Marketing Today

Your industrial marketing strategy may have changed recently because of the coronavirus. Read more The post, %How Industrial Marketing Strategy Must Change to Fill Pipelines Again% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.

10 Secrets To Help You Succeed In B2B Content Marketing

Marketing Insider Group

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Top Priorities & Unique Challenges for B2B Content Marketing. Content Marketing

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Marketing to Millennial Engineers

Industrial Marketing Today

Marketing to millennial engineers requires a deep understanding of the age differences among the engineering workforce. I have talked about this in the past and it was also a key talking point of my presentation at the Industrial Marketing Summit, Content Marketing World 2019.

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Executive Insights: A Marketing Technology (MarTech) Conversation with Scott Brinker

Marketing Insider Group

I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing Vision event several years ago. I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Report: 82% of Email Marketers Use Signature to Boost Brand Awareness

KoMarketing Associates

When email marketers want to resonate with their target customers and prospects, new research suggests that more of them are turning to their signatures to make an impact. Most marketers (29%) cite traffic and lead generation as their biggest obstacle.

Report: Video Marketing and ABM Remain Popular Among B2B Marketers

KoMarketing Associates

As 2019 continues to roll on, new research suggests that video marketing and account-based marketing (ABM) strategies will grow in prominence, specifically among B2B marketers. In terms of which trends are looming, influencer marketing strategy (48 percent) is gaining ground.

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The Impact of COVID-19 on B2B Marketing Plans: Tech vs. Non-Tech

Webbiquity

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. More than 450 B2B marketing professionals gave their input to this study.

Marketing Automation Fundamentals for Agencies

Act-On

Read this blog to learn how marketing automation can grow your agency by providing the tools you need to build and execute amazing customer journeys and lifecycle marketing campaigns. Lead Management Marketing Strategy Multi-Channel Marketing

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

COVID-19’s Immediate and Future Impact on Marketing

Act-On

COVID-19 is forcing marketers to increase efficiencies, deliver better digital experiences, and inspire consumer confidence. Customer Marketing Events Marketing Marketing Strategy

Empathy in Marketing: Why It’s More Important Than Data

Marketing Insider Group

Data has revolutionized marketing and become a valuable asset in improving targeting and personalization. That’s why it’s critical to infuse empathy in marketing, delivering a true customer-centric approach. Empathy in marketing can drive success. Marketing Strategy

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How Marketing Automation Makes Businesses Smarter

Act-On

Today's advanced marketing automation platforms can become a company's primary engagement tool when integrated with their website, social media accounts, CRM, and a host of other applications. Marketing Automation

The Best Email Marketing Tools to Increase Sales

Webbiquity

Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. Check out these five email marketing tools and their features. Sponsored post.

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2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead

B2B Marketing Trends for 2018

Act-On

Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors.

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2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. The State of B2B Content Marketing.

Kill The Marketing Campaign! Why Always-On Content Marketing Works So Much Better

Marketing Insider Group

This is why always-on content marketing wins every time: each piece of content is a test. According to CMI, only 9% of B2B marketers believe that their content strategy is effective. Although most B2B small businesses use content marketing, most of them are a total flop.

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How to Market an Event: 15 Event Marketing Tips

Marketing Insider Group

These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. Quick Takeaways An integrated marketing strategy is essential to maximize […].

The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!

Inbound Marketing or Outbound? Which is the Winner?

Act-On

The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. But are marketing teams really migrating away from outbound marketing?