Expert insights. Personalized for you.
Here are a few tips to make sure your marketing team thrives during this time It’s important now, more than ever, to make sure you are creating resilient teams within your organization. MORE
Manufacturing content marketers can really help reduce the stress on engineers. Visit my website for more content on industrial marketing.]. Industrial Content Marketing manufacturing content marketing MORE
Both Marketing Attribution Models and Marketing Performance Management Dashboards visualize important information with the purpose of identifying what is , and isn’t , working and facilitating decisions. Marketing programs have implications to channel choices. MORE
Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. Read more The post, %Unique Challenges in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. MORE
Effective digital marketing isn’t magic – it’s a science that involves tracking numbers, analyzing data, and measuring results. Defining the metrics that matter most is foundational to developing successful marketing campaigns. What Are Marketing Metrics? Email Marketing. MORE
I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. Read more The post, %3 FAQs About Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. MORE
Visit my website for more content on industrial marketing.]. Industrial Content Marketing Industrial Marketing Industrial Marketing StrategiesThe Industrial buyer’s journey can be complex and typically involves a committee of decision-makers. MORE
Those of us responsible for designing and executing marketing campaigns for a living know that the pristine, glossy world of marketing as portrayed in analyst reports and vendor case studies doesn’t always align with the authentic (sometimes ugly) day-to-day challenges. MORE
To that we say, “Whoa, Nelly, market validation comes first.” Simply defined, market validation helps determine whether the market and/or customer segment you’ve decided to target will be receptive to your solution. Market validation is how you prevent market entry failures. MORE
CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. Read more The post, %Using CAD and BIM Files in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. MORE
If there is a market for what you sell, it won’t be long before you face competition, if you don’t already. While you may be achieving double-digit revenue growth, measuring market share requires answering these three key questions: How fast is the overall category growing? MORE
When you focus on a specific, targetable sub segment of a broader market, with its own unique demands and preferences, you are entering the realm of niches. It is also an excellent way to stay out of the fray if you’re fighting for business in a market cluttered with competitors. MORE
I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI). Refer to my post, Industrial Marketing: What. Visit my website for more content on industrial marketing.]. MORE
Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Visit my website for more content on industrial marketing.]. MORE
What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. Visit my website for more content on industrial marketing.]. No, I don’t have a crystal ball. MORE
Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? MORE
What are the top content marketing blogs you read every day? It’s not easy to stay on top of the latest news and updates in content marketing. Our clients see an average of 138% year-over-year growth in traffic and leads and a 7x Content Marketing ROI. Content Marketing MORE
Many of our customers are committed to successfully bringing new products to market. This is when the general market meets your new product in its entirety for the first time. What if there isn’t much to go on because the market is small or very early? MORE
Visit my website for more content on industrial marketing.]. Industrial Content Marketing Industrial Lead Generation manufacturing content marketingGated content is the most common way for manufacturers to generate leads from industrial websites. MORE
Your SEO marketing strategy is the key to unlocking your brand’s growth potential. Even though every marketer today has heard of SEO and most know its importance, most brands approach SEO with a variety of separate tactics rather than linking it to your overall marketing strategy. MORE
If you asked 10 marketers to predict the emerging marketing trends for 2022, you’d get 10 different orders of priority. It’s equally likely that there would be at least a few trends that everyone would validate as being critical to the success of any marketing strategy. MORE
But no function has been more disrupted more than marketing. We deliver content marketing services that attract the right kind of buyers for a fraction of what you would spend on even a single ad! 99 Business Facts To Inspire Your Marketing in 2022. MORE
The right website is one of your most effective business marketing tools but, only if it quickly: surfaces early in searches. . Even To Achieve the Highest ROI of a Website Project, it Must be Aligned with Your Marketing Mission. 3 Ways to Align Your Website Design with Marketing. MORE
Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. It was a simple marketing strategy that worked brilliantly for upselling and continues to make millions. Read more The post, %Industrial Marketing—You Want Coaching With That?% MORE
Video marketing trends are becoming increasingly important to overall marketing strategies. In 2021, 86% of businesses indicated that they were using video as a marketing tool. Here are 8 emerging video marketing trends for 2022 you should know and try. Content Marketing MORE
Industrial email marketing may not get the same attention and love as it used to because of social media. Read more The post, %How to Make Industrial Email Marketing Work for You% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. MORE
” At small and mid-sized businesses, the heads of marketing rarely receive performance-based compensation related to financial results or related to any quantitative metrics directly associated with company performance. The Holy Grail of Sales and Marketing Alignment. MORE
Industrial marketing has become more digital now than in the past. See Marketing to Engineers—Why Digital is the Dominant Strategy). ToFU stands for Top of the Funnel in marketing and not the edible kind. Visit my website for more content on industrial marketing.]. MORE
Digital marketing to engineers works for several reasons. I’ve been a big believer and a practitioner of digital marketing strategies and tactics for my industrial marketing and consultancy clients for several years now. And you can’t argue against the results. MORE
That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. MORE
Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. What exactly is a marketing strategy? MORE
Just as too much time on Instagram fawning after the photoshopped lives of internet influencers can create an unhealthy self-image, marketers too can fall victim to unrealistic standards and FOMO created by the marketing blogosphere and the breathy propaganda of martech vendors. MORE
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Marketing Insider Group
MAY 10, 2022
But no function has been more disrupted more than marketing. We deliver content marketing services that attract the right kind of buyers for a fraction of what you would spend on even a single ad! 99 Business Facts To Inspire Your Marketing in 2022.
Industrial Marketing Today
APRIL 25, 2022
Industrial marketing has become more digital now than in the past. See Marketing to Engineers—Why Digital is the Dominant Strategy). ToFU stands for Top of the Funnel in marketing and not the edible kind. Visit my website for more content on industrial marketing.].
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Industrial Marketing Today
FEBRUARY 16, 2022
Digital marketing to engineers works for several reasons. I’ve been a big believer and a practitioner of digital marketing strategies and tactics for my industrial marketing and consultancy clients for several years now. And you can’t argue against the results.
Vision Edge Marketing
MAY 3, 2022
When you focus on a specific, targetable sub segment of a broader market, with its own unique demands and preferences, you are entering the realm of niches. It is also an excellent way to stay out of the fray if you’re fighting for business in a market cluttered with competitors.
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Evolve beyond account-based marketing and create a hyper-personalized approach that considers stakeholders as individuals. Learn 8 strategies to use data and technology to create scalable yet personalized ABM programs.
SendX
MAY 16, 2022
Due to stiff competition in the bitcoin market, marketing is an essential component of launching a successful crypto company. Crypto Marketing
Industrial Marketing Today
OCTOBER 12, 2020
That’s my take on the challenges and issues faced by industrial companies with manufacturing content marketing distribution and measurement. The post, %Manufacturing Content Marketing Distribution and Measurement% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
Vision Edge Marketing
OCTOBER 12, 2021
To that we say, “Whoa, Nelly, market validation comes first.” Simply defined, market validation helps determine whether the market and/or customer segment you’ve decided to target will be receptive to your solution. Market validation is how you prevent market entry failures.
The Point
MARCH 31, 2022
Those of us responsible for designing and executing marketing campaigns for a living know that the pristine, glossy world of marketing as portrayed in analyst reports and vendor case studies doesn’t always align with the authentic (sometimes ugly) day-to-day challenges.
Full Circle Insights
APRIL 22, 2020
Here are a few tips to make sure your marketing team thrives during this time It’s important now, more than ever, to make sure you are creating resilient teams within your organization.
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Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!
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Industrial Marketing Today
MARCH 29, 2021
CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. Read more The post, %Using CAD and BIM Files in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
Industrial Marketing Today
JANUARY 14, 2022
Manufacturing content marketers can really help reduce the stress on engineers. Visit my website for more content on industrial marketing.]. Industrial Content Marketing manufacturing content marketing
Industrial Marketing Today
JUNE 15, 2021
I understand you may have more than three Frequently Asked Questions (FAQs) about manufacturing content marketing. Read more The post, %3 FAQs About Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
Industrial Marketing Today
NOVEMBER 17, 2021
I just received an advance copy of Manufacturing Content Marketing Benchmark, Budgets, and Trends (Thanks, Amanda!) published by the Content Marketing Institute (CMI). Refer to my post, Industrial Marketing: What. Visit my website for more content on industrial marketing.].
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Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.
SendX
NOVEMBER 9, 2021
As marketers, we need a daily dose of inspiration to deliver value to our customers and get the ROI on email marketing efforts for our business. Campaigns Marketing
Industrial Marketing Today
NOVEMBER 20, 2020
What I do have is the brand-new report, Manufacturing Content Marketing, Benchmarks, Budgets, and Trends—Insights for 2021 published by the Content Marketing Institute. Visit my website for more content on industrial marketing.]. No, I don’t have a crystal ball.
Industrial Marketing Today
AUGUST 20, 2021
Visit my website for more content on industrial marketing.]. Industrial Content Marketing Industrial Marketing Industrial Marketing StrategiesThe Industrial buyer’s journey can be complex and typically involves a committee of decision-makers.
Marketing Insider Group
MAY 11, 2022
What are the top content marketing blogs you read every day? It’s not easy to stay on top of the latest news and updates in content marketing. Our clients see an average of 138% year-over-year growth in traffic and leads and a 7x Content Marketing ROI. Content Marketing
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Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.
Industrial Marketing Today
AUGUST 19, 2020
Industrial marketing coaching is something I’m asked about often, especially in the past 6 to 8 months. It was a simple marketing strategy that worked brilliantly for upselling and continues to make millions. Read more The post, %Industrial Marketing—You Want Coaching With That?%
Industrial Marketing Today
MARCH 3, 2021
Industrial email marketing may not get the same attention and love as it used to because of social media. Read more The post, %How to Make Industrial Email Marketing Work for You% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
Marketing Insider Group
FEBRUARY 3, 2022
Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. What exactly is a marketing strategy?
The Point
FEBRUARY 25, 2022
Just as too much time on Instagram fawning after the photoshopped lives of internet influencers can create an unhealthy self-image, marketers too can fall victim to unrealistic standards and FOMO created by the marketing blogosphere and the breathy propaganda of martech vendors.
Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs
Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!
Vision Edge Marketing
MAY 17, 2022
Both Marketing Attribution Models and Marketing Performance Management Dashboards visualize important information with the purpose of identifying what is , and isn’t , working and facilitating decisions. Marketing programs have implications to channel choices.
Industrial Marketing Today
AUGUST 4, 2020
Manufacturing content marketing has its own challenges and frustrations as many industrial marketers have experienced. Read more The post, %Unique Challenges in Manufacturing Content Marketing% by %Achinta Mitra% was originally published on %Industrial Marketing Today%.
Marketing Insider Group
MAY 12, 2021
Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program?
Marketing Insider Group
MARCH 15, 2022
Video marketing trends are becoming increasingly important to overall marketing strategies. In 2021, 86% of businesses indicated that they were using video as a marketing tool. Here are 8 emerging video marketing trends for 2022 you should know and try. Content Marketing
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.
Vision Edge Marketing
APRIL 13, 2021
If there is a market for what you sell, it won’t be long before you face competition, if you don’t already. While you may be achieving double-digit revenue growth, measuring market share requires answering these three key questions: How fast is the overall category growing?
Vision Edge Marketing
MAY 25, 2021
Many of our customers are committed to successfully bringing new products to market. This is when the general market meets your new product in its entirety for the first time. What if there isn’t much to go on because the market is small or very early?
Marketing Insider Group
FEBRUARY 21, 2022
Your SEO marketing strategy is the key to unlocking your brand’s growth potential. Even though every marketer today has heard of SEO and most know its importance, most brands approach SEO with a variety of separate tactics rather than linking it to your overall marketing strategy.
Marketing Craftmanship
JANUARY 8, 2021
” At small and mid-sized businesses, the heads of marketing rarely receive performance-based compensation related to financial results or related to any quantitative metrics directly associated with company performance. The Holy Grail of Sales and Marketing Alignment.
Speaker: Pam Didner, Marketing Consultant, Author and Speaker
Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.
Industrial Marketing Today
JANUARY 11, 2021
Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Visit my website for more content on industrial marketing.].
Marketing Insider Group
FEBRUARY 15, 2022
If you asked 10 marketers to predict the emerging marketing trends for 2022, you’d get 10 different orders of priority. It’s equally likely that there would be at least a few trends that everyone would validate as being critical to the success of any marketing strategy.
Marketing Insider Group
DECEMBER 20, 2021
Effective digital marketing isn’t magic – it’s a science that involves tracking numbers, analyzing data, and measuring results. Defining the metrics that matter most is foundational to developing successful marketing campaigns. What Are Marketing Metrics? Email Marketing.
Vision Edge Marketing
DECEMBER 7, 2021
The right website is one of your most effective business marketing tools but, only if it quickly: surfaces early in searches. . Even To Achieve the Highest ROI of a Website Project, it Must be Aligned with Your Marketing Mission. 3 Ways to Align Your Website Design with Marketing.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. This will be a webinar that B2B marketers and product managers won't want to miss!
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