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New Features and Resources from Google Put a Spotlight on Local News

Brightedge

To better support the growing interest in local news, at the end of 2021 Google launched new tools and features to support local news. Google’s Census Mapper makes it easier for reporters to sift through complex census data and present visualizations of the data. Better, More Integrated Local News Search Results.

Resources 105
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[Research Round-Up] Two Surveys Explore the State of ABM

B2B Marketing Directions

(This month's Research Round-Up features two recent studies that examine the state of account-based marketing. One is the 2022 ABM Benchmark Survey by Momentum ITSMA and the ABM Leadership Alliance , and the second is the ABM Census 2022 survey by B2B Marketing. The findings of the Census survey were almost identical.

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5 Stock Photo Sites That Will Make Your Content More Inclusive & Diverse

Contently

Census Bureau shows America is becoming a more diverse nation, especially among people between 18-39 years old, why do images like this still exist for companies to pluck and put on their sites: We can all see the elephant in the room—the South Asian man showing his colleagues something on his laptop. Some stock photos are bad. nappy (Free).

Content 217
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Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. Why is email still a major force in the marketer’s arsenal? Problem is, email is not being used to its fullest.

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Data Superpowers: Skew Correction

ConversionLogic

Census and VideoAmp’s own intab panel as ground truths. census and typical TV viewing behavior. With every improvement to our methodology, and as we continue developing new ways to move the needle forward, we are paving the way for new features involving weights down the road.

Sample 72
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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

We knew we were ready to expand when we felt like, one, we were getting customer love and, two, we had sufficient engineering bandwidth to go and build the features and products without letting go of the previous customer audience. ” — Boris Jabes , co-founder and CEO of Census “We did not think about ICP.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

” — Shishir Mehrotra , co-founder and CEO For Census , all of their early customers came through the founders’ networks—mostly one super-connected co-founder: “ Most of our early growth had to do with being in San Francisco and from our loose network of friends. Our pitch resonated very easily.