Martech

NOVEMBER 13, 2024

Mobile experience company Sinch announced RCS features are now available in the Sinch Customer Dashboard, allowing marketers to integrate rich content into mobile message (SMS) campaigns. Apple added RCS to iOS 18, significantly increasing the reach of RCS, which include options for video content and interactive features like buttons.

Features 106

Features SMS API Marketing Management 106

Martech

DECEMBER 9, 2024

Prompt: What are some tips for taking better videos to use for content creation? Answer: To enhance your video content creation, consider the following tips: Tips for taking better videos 1. Plan your content: Outline your videos purpose, key messages, and structure. shorter videos for social media, longer for YouTube).

Video Marketing 107

Video Marketing Best Practices Marketing AI Marketing Management 107

SocialPilot

DECEMBER 23, 2024

See what AI Pilot can do for you Publishing Tools Threads Scheduling Engage effectively on Threads with tools to schedule text, image, and video posts. Start Scheduling for Threads Custom Thumbnails for Videos Choose or upload a thumbnail that represents your video perfectly. Keep your data and client information secure.

Social Media 100

Social Media Features Media Ideal Customer Profiles 100

Martech

OCTOBER 23, 2024

Enhanced video creation capabilities. New asset testing features for Performance Max. AI automatically adapts videos for different formats and lengths. The asset experiments feature for Performance Max with product feeds will launch in beta later this year. Sharable ad previews for easier team collaboration. Why we care.

Google 112

Google Video Marketing Stats High Quality Lead 112

Marketing Insider Group

JANUARY 14, 2025

Video Source In social media marketing , knowing your target audience allows you to develop messages that appeal to potential customers. For instance, LinkedIn is ideal for reaching professionals and B2B audiences, while TikTok appeals to younger generations with short, entertaining videos.

Social Media 303

Social Media Media Psychographics Loyalty 303

Single Grain

JANUARY 15, 2025

This post is all about how HeyGen for global marketing is helping marketers translate their video content into over 175 different languages. HeyGen is an AI-driven video creation and generation platform that produces AI-generated voices and avatars. Translations are one of the many features that HeyGen offers.

Enterprise Management 92

Enterprise Management Video Marketing Work Management Marketing Management 92

Optinmonster

JULY 18, 2024

If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. of internet users aged 16-64 watch online video content at least once a week , according to an extensive report from We Are Social and Meltwater. What Is Video Marketing? Globally, 92.3%

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

The Forward Observer

JULY 19, 2024

His other books include The Smart Marketing Book: The Definitive Guide To Effective Marketing Strategies , and The Smart Branding Book: How To Build A Profitable And Resilient Brand , both previously featured on The Marketing Book Podcast.

Advertising 275

Advertising Advertisements Buyer Personas Click Rate 275

Marketing Insider Group

AUGUST 26, 2024

Key Features of AI Marketing Automation Tools Customer Segmentation AI marketing automation tools excel at creating precise customer segments by analyzing vast amounts of data. Video Source This information allows businesses to anticipate customer needs, optimize marketing strategies, and make data-driven decisions to boost conversion rates.

Marketing AI 309

Marketing AI Marketing Automation Services Marketing Automation Work Management 309

Webbiquity

DECEMBER 3, 2024

What kind of new product or service features and functionality will we be releasing? Some are more visual, some want very detailed and technical material, and others want a snappy video or a funny quote or two. What influencers, analysts, and media persona will be attending each event? When are those releases planned for?

Top of Funnel 189

Top of Funnel Planning Content Marketing Paid Search Agency 189

Webbiquity

JULY 30, 2024

Build relationships using video If you are an excellent writer , you can build relationships with your audience with just text. However, videos are arguably more impactful. Even if you don’t create the greatest content in the world, videos will help you connect with your audience in a way that you won’t be able to with just text.

Top of Funnel 195

Top of Funnel Effectiveness B2B Business 195

Marketing Insider Group

DECEMBER 9, 2024

Blog posts, case studies, whitepapers, and videos are popular formats that help improve search rankings. Ahrefs or SEMrush: These SEO tools provide keyword research features and content gap analysis to ensure your content is optimized. Determining Content Formats Decide which types of content will best suit your SEO strategy.

SEO 288

SEO Marketing Websites Top of Funnel Effectiveness 288

Marketing Insider Group

JANUARY 21, 2025

Incorporating high-quality images, infographics, or videos helps your blog posts stand out, making them more shareable and memorable. Video Source Using the Information Once you gather this information, you can tailor your content to match your audience’s preferences. You can also add a few social share buttons to your blog.

Social Media 286

Social Media Media Content Work Management 286

Martech

SEPTEMBER 24, 2024

This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that lets app users scan physical displays like outdoor ads, and video and TV ads. Scanning ads. Shoppable products. Processing.

Paid Search Agency 108

Paid Search Agency Ads Video Marketing Tools 108

Marketing Insider Group

AUGUST 5, 2024

Image Source 7 Key Metrics to Track Video Source Understanding which metrics matter is half the battle. They offer robust tracking and reporting features that let you monitor performance in real time. Knowing what success looks like allows you to track progress and make informed adjustments. Let’s break down the essentials: 1.

Cost Per Click 321

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 321

Marketing Insider Group

DECEMBER 10, 2024

Step 1: Choose the Right CRM with Email Marketing Features Selecting a CRM that integrates email marketing tools is the foundation of an effective strategy. Features to Consider Segmentation: Ability to divide contacts into relevant lists based on behavior, preferences, or demographics.

CRM 278

CRM Email Marketing Click Rate Work Management 278

Marketing Insider Group

AUGUST 12, 2024

Are there features or elements that you could swipe for your own blog? Rather than featuring stock photos or pictures of the kitchens in warehouses, they bring the experience to life for readers and allow them to imagine what the product would look like in their own backyards. Finally, keep an eye on industry trends.

Content 316

Content Marketing Budget Creation Terms and Conditions Marketing Budget 316

Trade Press Services Newsletter

OCTOBER 3, 2024

Embrace Video and Interactive Content Gen Z is known for having a short attention span, and this group of buyers typically prefers bite-sized, engaging, and visually compelling content. Building Relationships with Gen Z Building strong relationships with Gen Z clients is crucial for business success.

B2B Marketing 282

B2B Marketing Peer-to-peer B2B Ethics 282

Marketing Insider Group

JULY 24, 2024

7) Content Production Content production involves creating and publishing materials like articles, videos, and infographics to engage your audience. Personalize your emails to resonate with your audience and use visually appealing designs to keep them engaged. Regularly analyze these metrics to refine your strategy and improve results.

Advertising Benchmark 301

Advertising Benchmark Content Marketing Lead Scoring Lead Ranking 301

Marketing Insider Group

DECEMBER 16, 2024

Video source Analyzing Keywords Competitor keyword analysis shows you the phrases and terms driving their organic traffic. Multimedia and Engagement Features Note whether competitors include images, infographics, or videos to enhance engagement. This step can reveal keyword opportunities you may not have considered.

Analysis 245

Analysis SEO Tools Domain 245

Trade Press Services

JANUARY 27, 2025

The numbers dont lieviewers retain a staggering 95 percent of a message when watching it on video, compared to just 10 percent through text. Unsurprisingly, 68 percent of marketers who arent using video are planning to jump on board this year. But some video marketing trends are cutting through the noise.

Video Marketing 80

Video Marketing Trends B2B Marketing Planning 80

Marketing Insider Group

NOVEMBER 18, 2024

Facebook: A mix of everything, including videos, images, blog links, and event promotions. TikTok: Video-first content thrives here, especially for engaging with younger audiences. CoSchedule: Provides a centralized calendar for content planning and social media, including helpful integration features for WordPress and marketing teams.

Social Media 246

Social Media Ad Building Media Content 246

Marketing Insider Group

FEBRUARY 10, 2025

Video Source Personalizing experiences, streamlining communication, and addressing customer needs can build unmatched customer loyalty. Personalization features allow businesses to deliver unique experiences, like recommending products or offering exclusive deals. Businesses that act on this feedback could see increased loyalty.

CRM 240

CRM Enterprise Management Marketing Management Marketing & Strategy 240

Zoominfo

OCTOBER 24, 2024

With just about every sales software tool now offering AI-assisted features, it’s hard to tell which ones are real, and which are window dressing. Key Features: Key insights from ZoomInfo’s real-time buying signals , helping sellers focus on the best opportunities. The downside?

Marketing AI 211

Marketing AI Enterprise Management Work Management Marketing Management 211

Webbiquity

NOVEMBER 25, 2024

Easily convert YouTube or Vimeo videos, podcasts, or files into blog posts and boost productivity using this efficient AI tool for content development. Stock Photography Shutterstock More than 530 million images and other content–photos, vectors, illustrations, icons, video clips, and music tracks. The Dates: Now through December 2nd.

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Budget Programs 195

Marketing Insider Group

FEBRUARY 3, 2025

Graphics, charts, and videos can clarify complex concepts and break up text. When featuring experts, focus on topics that align with your content themes. Video source Building a Blog Strategy That Works Success comes from aligning goals, audience understanding, and consistent execution.

Webinar Metrics 260

Webinar Metrics Ad Building Marketing & Strategy B2B Thought Leadership 260

Marketing Insider Group

FEBRUARY 4, 2025

Incorporating multimedia content like videos and images optimized for search further enhances visibility in AI-driven algorithms. With features like Google Business Profiles, companies can display accurate information to attract nearby audiences. Tools powered by AI help identify patterns in search data, enabling predictive analytics.

Marketing AI 245

Marketing AI Trends SEO Dwell 245

Marketing Insider Group

OCTOBER 1, 2024

Most modern CRM systems have reporting and analytics features that help businesses extract meaningful insights from their data. CRM Data Insights: Unlocking Business Value Video Source CRM data insights are the conclusions businesses can draw from analyzing the data their CRM systems capture.

CRM 288

CRM Analytics Customer Satisfaction Allocation 288

Marketing Insider Group

JANUARY 8, 2025

Search engines like Google feature promoted search results that align with organic listings. Developing an Effective Native Ads Strategy Video Source You’ll need the right strategy to build a relationship with your audience and meet your marketing goals. Examples of native advertising are everywhere.

Paid Content 286

Paid Content Advertising Advertisements Ethics 286

Marketing Insider Group

NOVEMBER 21, 2024

Automation tools, such as chatbots and AI-driven features, will further enhance CRM social media capabilities. Video source Customizing CRM Social Media Approaches for Different Platforms Each social media platform comes with its own set of rules, user behaviors, and best practices.

Social Media 269

Social Media Work Management CRM Marketing Management 269

Marketing Insider Group

JANUARY 7, 2025

Factors to Consider When Hiring an Agency Video Source Hiring the right web development agency is the most important part of this process. Look for agencies with experience in your industry or in building websites with features you need, such as e-commerce functionality or responsive design.

CMS Development 290

CMS Development Paid Search Agency Advertising Agencies Ad Agencies 290

Convince & Convert

AUGUST 29, 2024

In fact, it’s often seen as a secondary channel, a place for occasional product videos , rather than a core component of a comprehensive marketing strategy. Tap Into More Than Just Video Hosting YouTube is a multifaceted platform with a reach and influence that rivals traditional search engines and social media giants.

Youtube 140

Youtube Paid Content Lead Ranking Budget Programs 140

Zoominfo

JANUARY 24, 2025

Look for features like CRM integration, scalability, and ease of use when evaluating options. Use this as your checklist of the features, benefits, and capabilities that make these tools essential for turning data into revenue. Weve scoured online reviews and rankings to compile this list of the leading sales analytics platforms.

Marketing Automation Services 246

Marketing Automation Services Budget Programs Enterprise Management Marketing Management 246

Marketing Insider Group

DECEMBER 17, 2024

Whether it’s adding users, implementing new features, or integrating advanced analytics, businesses can rely on CRMs to support their evolving needs. Examples of Scalable CRM Features Multi-platform integration with software like e-commerce or analytics tools. Customizable dashboards that adapt to changing KPIs.

Marketing Management 246

Marketing Management CRM Business Paid Search Agency 246

Convince & Convert

SEPTEMBER 28, 2024

Products fly off-shelves, videos are reposted, sales (and reseller prices) skyrocket, and let me tell you: If your product goes on a viral joyride of its own, you better be ready to ride that wave. The video launched this dinosaur of an orthopedic brand into the warm and welcoming arms (feet?) of a whole new, younger generation with 3.1

Viral Marketing 158

Viral Marketing Branding Brand Identity Paid Search Agency 158

Martech

FEBRUARY 4, 2025

As long as it has these nine features, you can still manage your projects and keep the team connected. File sharing and document management Along with collaboration features, teams need a central repository for project files and documents. In marketing, this can include everything from text to images to audio and video.

Marketing Automation Services 79

Marketing Automation Services Work Management Features Tools 79

Martech

SEPTEMBER 4, 2024

Dig deeper: Playable ads and longer campaigns gain traction in mobile gaming Key features: Action Plans. Prioritize conversions with a mix of Video Reach, Video View, and Demand Gen campaigns. Focus on brand visibility, incorporating Video Reach and Demand Gen campaigns to capture conversions. Awareness Plans. First seen.

Youtube 118

Youtube Ads Campaigns Google 118