8 Resources to Improve Your Writing

Marketing Insider Group

The post 8 Resources to Improve Your Writing appeared first on Marketing Insider Group. There are many ingredients that go into a successful content marketing recipe. However, just as when you’re making a cake, you need to perfect the basics before worrying about fancy techniques.

Conducting Market Research with Limited Resources

Act-On

Most businesses can't afford to conceive, coordinate, and conduct in-depth market research, but that doesn't mean you can't harvest valuable data through other means. Here are several methods for collecting useful market research without spending a dime. Content

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10 Insightful Leadership Resources for Content Managers

ScribbleLive

The post 10 Insightful Leadership Resources for Content Managers appeared first on Visually Blog. Content Marketing content marketing content marketing books content marketing resources leadershipWhat’s the difference between a complacent team and an efficient one?

How to Create More Effective Content When Resources Are Thin

Marketing Insider Group

The post How to Create More Effective Content When Resources Are Thin appeared first on Marketing Insider Group.

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

A Practical New Resource for SMBs: B2BMarketing.Technology Launches

Webbiquity

A new website launches today with the mission of being “a resource to help CMOs, VPs, and marketing directors make more strategic marketing technology purchase decisions”— B2BMarketing.Technology (note: there’s no dot-com).

Resources to Help You Execute Your Marketing Strategy in 2019

Act-On

Marketing Strategy

Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. On the other hand, Bing Ads also has a great resource section with tons of guides as well as an insights page with industry trends and success stories. Another great resource is PPC Hero , which covers so much more than just AdWords and Bing. To start, check out our post that covers many of LinkedIn Essential Resources and Guides.

The Ultimate Guide to Human Resources

Hubspot

From the first point of contact with this HubSpot employee and throughout my onboarding process, she was the prime example of what I believed a person in human resources should be. Remarkable Human Resources (HR) employees are critical at every company. Mid-Level Human Resources Roles.

Effective Content Marketing Strategies: Saving Money and Resources

Marketing Insider Group

One of them is the challenge of getting their share of the market but doing it with fewer resources. Those resources include money, human resources (man/woman hours) and more. Those are the types of resources that larger corporations may have access to, but small businesses do not. The post Effective Content Marketing Strategies: Saving Money and Resources appeared first on Marketing Insider Group. Small business owners face many challenges.

How to Level Up Your Marketing Strategy with Video

Report: CX Marketers Getting Audience Data from Wide Range of Resources

KoMarketing Associates

As customer experience-oriented marketers look for new ways to resonate with their target audience, research suggests that they are harvesting data and analytics from a wide range of resources. Research showed that they are getting their data from several resources, such as social media (68.2

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9 Essential Social Media Resources

Marketing Insider Group

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few.

8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. Google’s structured data markup helper might be the right resource for you.

1500+ Free Responsive Email Templates [the biggest resource on the web]

SendX

We have created the most exhaustive resource for all the free responsive template that are present on the web. We have already spent 100+ hours doing that and compiled this resource so that you don’t have to do it. Single email template resources: (6).

8 Essential Social Media Resources

Marketing Insider Group

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. I really enjoy what you do with B2Bbloggers.com, it is a fantastic resource.

13 Expert Resources on Reducing Bounce Rate

Marketing Insider Group

The post 13 Expert Resources on Reducing Bounce Rate appeared first on Marketing Insider Group. Bounce rate. As a digital marketer looking either to drive more traffic to your website or increase conversions on landing pages, bounce rate is one of your most important metrics.

Building an agile marketing team – use resourcing for competitive advantage

Ledger Bennett

Flexibility Lack of flexibility and understanding of the right combination of in-house/agency/freelance resource needed at different times Connector. How do you change your marketing resources to reflect the constant changes in demand from the business? .

8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

While much of what I wrote still remains true, the tools and resources continue to evolve and improve. In this article, I’ll detail eight resources I find essential when tackling competitive analysis and uncovering opportunities to better aid our client’s SEO programs; particularly those in B2B markets. Cross-referencing reports such as keyword referrals, third party sites, and social media visibility with many of the other resources listed previously.

4 Resources for Your Team to Get Up to Speed on Mobile Marketing

Modern Marketing

Here are four mobile marketing resources I've found useful but have no affiliation with except that I incorporate them in my own company to enhance our efforts: 1. The focus on video content makes this mobile marketing resource particularly effective.

15 Resources To Help Improve Your Personal Branding

Marketing Insider Group

15 Resources To Help Your Personal Branding Tune-up. The post 15 Resources To Help Improve Your Personal Branding appeared first on B2B Marketing Insider. Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda.

Account-Based Marketing for B2B Demand Gen: 7 ABM Resources

TrueInfluence

Use these seven ABM resources to plan, launch and measure your account-based marketing campaigns. Resource #1: 4 Reasons Why B2B Marketers Can’t Afford to Ignore ABM. That means fewer resources wasted on pursuing dead leads and a greater chance of success in closing deals.

Essential LinkedIn Guides and Resources for B2B Marketers

KoMarketing Associates

Resources like LinkedIn’s State of Sales 2017 report further support why this social media network can be so impactful for B2B marketers. To help B2B marketers further explore LinkedIn, I’ve put together a list of guides and resources valuable for learning more about the social media platform’s offerings, and to better capitalize on research and B2B marketing capabilities. LinkedIn Platform-Specific Resources. Third Party Resources on LinkedIn Functionality.

How Does Your Content or Resource Center Measure Up?

Heinz Marketing

When is the last time you took an audit of your content or looked at the metrics behind your resource center? . As marketers, we get busy, but it’s essential to keep track of your website metrics to see how your resource center is performing What are your top downloads or link clicks?

Data-driven ABM with Limited Resources

emedia

Build a seamless ABM strategy that’s not just data-driven but sustainable and iterative… even if you have limited resources. eBooks Resource

The Definition of Human Resources in 300 Words or Less

Hubspot

It's likely you already have an understanding of what Human Resources does -- at the very least, you probably know they have tasks that include recruiting and hiring employees, and dealing with an organization's culture. What is Human Resources? Human Resources

6 Content Marketing Resources Brands Should Be Aware Of

Marketing Insider Group

The post 6 Content Marketing Resources Brands Should Be Aware Of appeared first on Marketing Insider Group. Yes, I know my title ends in a preposition. Sue me, grammar police of the world.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Image credit: Small Business Ideas Blog.

15 Free Social Media Training Courses and Resources

Hootsuite

15 of the best social media training courses and resources. These courses and resources offer the best social media marketing training. Perks: If you already have a Google account, it’s easy to keep track of your progress and access the course’s resources. Resources Social

Top 10 B2B Marketing Resources

The Mx Group

You need to be knowledgeable about a broad array of concepts and strategies, so it’s important to have a go-to library of resources and tools to help you stay on top of your game. Sprout is an excellent resource for streamlining your efforts across all of your social media profiles.

15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer. The Google Digital Garage is the runner-up resource when it comes to learning Google Analytics. The team has done, and continues to do, a great job of curating Google Analytics resources from across the web.

A Resource Guide to Marketing Content Success

KoMarketing Associates

When looking for marketing content help, look for resources that tackle a specific angle—this will likely give you the most actionable advice. Go back to basics with resources that highlight copywriting and how to actually write the content you want to promote.

How to Be an Ally: 23 Resources That Can Help

Hubspot

If you want each of your employees to invest time and energy into their work, you need to invest resources to ensure they feel included and valued. Here, we've cultivated a list of resources to help you gain awareness on different perspectives, and ultimately become a more effective ally.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

These best practices automatically put you as a resource rather than an expert who’s putting his or her thoughts out there on a regular basis. I love resources–and I’ll connect with someone that can be resourceful to me. But I’m not going to invest in a resource.

Resources for New Managers from a New Manager

Heinz Marketing

But I’ve learned a ton and have been scouring the internet for resources to add to my queue. For all of you out there in a similar situation, I wanted to share some of the resources I’ve turned to over the past few months. By Lisa Heay , Marketing Planning Manager at Heinz Marketing.

Overcoming the Two Biggest Resource Constraints of B2B Demand Generation

Sales Engine

If you are ready to make demand generation a priority, you will likely be challenged by resource constraints. The First Challenge: Headcount To prevent demand generation from being permanently relegated to the back burner, you must devote personnel resources to each part of it.

Website Content Writing Software (11 Tools and Resources to Consider)

MarketMuse

The post Website Content Writing Software (11 Tools and Resources to Consider) appeared first on MarketMuse. To present the best version of your content, make sure your spelling and grammar are correct, your topics are engaging and well-researched and your headlines strong.