8 Resources to Improve Your Writing

Marketing Insider Group

The post 8 Resources to Improve Your Writing appeared first on Marketing Insider Group. There are many ingredients that go into a successful content marketing recipe. However, just as when you’re making a cake, you need to perfect the basics before worrying about fancy techniques. The key to creating great content is being a great writer. We’re not all blessed with natural writing talent. But this is definitely a […].

Your Top 5 Email Resources of the Year (2020)

Litmus

We’re honored you looked to Litmus for guidance and want to share with you the Litmus resources you found most essential in 2020—and can carry with you into 2021 and beyond. But with less resources. The post Your Top 5 Email Resources of the Year (2020) appeared first on Litmus.

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Resource Allocation Strategies for Digital Transformation

Biznology

Organizations that embark on digital transformations quickly realize their scarcest resource becomes the software engineers who built the organization’s offerings. Allocating Resources to Compete and Succeed. Optimize Your Resources to Fit Your Project Needs.

Working From Home Video Resources

Biznology

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Here are some useful resources you may not have run across. The goal is a searchable, customizable library of on-demand video assets that takes full advantage of all the video creativity you can muster from internal resources and external partners. (A The post Working From Home Video Resources appeared first on Biznology.

The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

The Essential Business Survival Guide

Vision6

We’ve put together some resources and tips you can easily apply to help your business assess, plan and adapt through COVID-19

Top 7 Packaging Design Resources

Stevens & Tate

If you are looking for packaging design resources, here are 7 to get you started. It features design inspiration from the entire globe along with industry headlines and a fully stocked directory of packaging design resources.

50+ Resources to Level Up Your Content Marketing Skills

DivvyHQ

Thankfully, we've done some of the work for you with this curated list of 50+ resources to help you level up your content marketing skills. If you're working in content marketing, your day is probably jam-packed.

10 Insightful Leadership Resources for Content Managers

RockContent

These are just a handful of the many leadership books, magazines and websites that can benefit content managers, but they represent some of the best resources around for working with people in a positive and nurturing environment—a skill that’s sadly absent from most professional training in the workplace. The post 10 Insightful Leadership Resources for Content Managers appeared first on Visually Blog. What’s the difference between a complacent team and an efficient one?

How Employee Advocacy Benefits Human Resources

Biznology

Implementing an employee advocacy program has a slew of benefits for your marketing team, but you might be surprised to hear it helps your human resources department as well. Sure, you can use employee advocacy to promote marketing content, product announcements, events and more, but it can also help your human resources department. The post How Employee Advocacy Benefits Human Resources appeared first on Biznology.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Tired of Virtual Conferences? Check Out These 5 Professional Development Resources for Marketers

Marketing Insider Group

If you’re tired of Zoom calls but would still like to expand your skill set, consider taking advantage of these five professional development resources. HubSpot Academy has tons of great resources for sales teams and marketers.

Conducting Market Research with Limited Resources

Act-On

Most businesses can't afford to conceive, coordinate, and conduct in-depth market research, but that doesn't mean you can't harvest valuable data through other means. Here are several methods for collecting useful market research without spending a dime. Content

Resources for social media advertising & paid social

Sprout Social

In this resource, you’ll find all our essential guides to paid social advertising. Learn how to effectively manage your entire social strategy across all channels with these resources. In a pay-to-play game, social media advertising is a must for brands. Why is it so important?

Resources for Black Freelancers

ClearVoice

Whether you’re looking for tools to boost your freelance career, needing support, or simply seeking ways to give back to the black community, here’s a list of organizations and resources to get you started. If you’re a writer looking to sharpen your pen or a social media guru searching for your next client, #blkcreatives provides you with the tools and resources to do so. Additional Mental Health, Community, and Advocacy Resources: The Loveland Foundation.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Content Syndication Resource Cornucopia: Part 1

TrueInfluence

We have so many good resources to share about content syndication, it’s just too many for one post. Resource #1 – Top B2B Content Syndication Tips. This resource contains 9 tips for content syndication strategies.

Our 19 Favorite Community Management Resources for 2021

Higher Logic

The post Our 19 Favorite Community Management Resources for 2021 appeared first on Higher Logic. Check out this list of our favorite community management resources: books, podcasts, and blogs to inspire your work.

Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. On the other hand, Bing Ads also has a great resource section with tons of guides as well as an insights page with industry trends and success stories. Another great resource is PPC Hero , which covers so much more than just AdWords and Bing. To start, check out our post that covers many of LinkedIn Essential Resources and Guides.

Resources for Marketers During COVID-19

LeadCrunch

There’s no doubt the coronavirus will leave a lasting impact on marketing as a whole. Between office closures, event cancellations, and looming market repercussions, marketers are adapting to a new normal. Today, we’re breaking down the impacts of COVID-19 and how marketers are evolving in a new era of business. 5-Step B2B Marketing Plan for COVID-19. Explore 5 new realities redefining marketing and what marketers can do to succeed during COVID-19 as told by LeadCrunch CEO Olin Hyde.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Display advertising creative resource guide

Choozle

That’s where our display advertising creative resource guide comes in! The post Display advertising creative resource guide appeared first on Choozle: Digital Advertising Made Easy. Downloads Strategy ad sizes ad types banner ad sizes creative creative library creative sizes creative types display ads html5 resourcesDisplay advertising creative as we know it today had a very humble beginning.

How to Create More Effective Content When Resources Are Thin

Marketing Insider Group

The post How to Create More Effective Content When Resources Are Thin appeared first on Marketing Insider Group. The power of content marketing to achieve marketing goals can become a sort of catch-22 for small to mid-sized businesses, startups, and any organization that doesn’t boast a six-figure content budget. Because it’s so effective – pretty much every high performing business is using content, with 91 percent of B2B organizations and 86 percent of B2C brands using it […].

Resource Center for Creating a Winning Taxonomy

Content Science Review

Access our subscriber-only resource center for a one-stop-shop for all you need to put together a winning taxonomy. Premium

Lead Management: 5 Must-See Resources

Lattice

The Problems With Lead Management The lead management discipline encompasses the entire marketing process, from generating a new lead to

The ABMified Demand Engine: How One Small Team Unlocked Big Team Growth

Speaker: Nick Ezzo, VP of Marketing at Auditoria and Devon Watts, Sr. Director Corporate Marketing at RollWorks

We see it time and time again: small marketing teams dealing with tighter resources and higher expectations, but still hoping the inbound funnel alone will launch their rocket ship. But some small teams are finally letting go of the stigma that ABM can only work for big companies and big budgets, putting them in a position to expedite growth. We’ll let you in on how small teams have found ways to “ABMify” what they’re already doing, to make their demand gen work better for them. On February 4th, join Nick Ezzo, VP Marketing at Auditoria, and Devon Watts, Sr. Director Corporate Marketing at RollWorks to learn more.

Apply Now for : Human Resource Executive

PPCRAO.in

For Job Seekers: Job title: Human Resource Executive Company: A&M MULTI SERVICES PVT. Job description: sent on A Verification email has been sent on. Click on the link to verify. Verify Companies will reach out. computer knowledge, recruitment, pay rolling, training. /p

15 Free Social Media Training Courses and Resources

Hootsuite

15 of the best social media training courses and resources. These courses and resources offer the best social media marketing training. Perks: If you already have a Google account, it’s easy to keep track of your progress and access the course’s resources. The post 15 Free Social Media Training Courses and Resources appeared first on Hootsuite Social Media Management. Resources Social

8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

While much of what I wrote still remains true, the tools and resources continue to evolve and improve. In this article, I’ll detail eight resources I find essential when tackling competitive analysis and uncovering opportunities to better aid our client’s SEO programs; particularly those in B2B markets. Cross-referencing reports such as keyword referrals, third party sites, and social media visibility with many of the other resources listed previously.

4 Resources for Your Team to Get Up to Speed on Mobile Marketing

Oracle

Here are four mobile marketing resources I've found useful but have no affiliation with except that I incorporate them in my own company to enhance our efforts: 1. This mobile marketing resource company also provides access to a comprehensive library of past and current materials about mobile marketing. The focus on video content makes this mobile marketing resource particularly effective. More Mobile Marketing Resources.

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

Data-driven ABM with Limited Resources

SWZD

Build a seamless ABM strategy that’s not just data-driven but sustainable and iterative… even if you have limited resources. eBooks Resource

A Practical New Resource for SMBs: B2BMarketing.Technology Launches

Webbiquity

A new website launches today with the mission of being “a resource to help CMOs, VPs, and marketing directors make more strategic marketing technology purchase decisions”— B2BMarketing.Technology (note: there’s no dot-com). SMBs don’t have hundreds of products to “stitch together,” but they also have fewer IT resources to help stitch together the applications they do have.

Content Syndication Resources for B2B Marketers: Part 2

TrueInfluence

We have so many good resources to share about content syndication, it’s just too much for one post. Resource #4 – The Best Content Syndication Assets Focus on Top Customer Personas. Resource #6 – How to Choose the Right B2B Content Syndication Partner.

Effective Content Marketing Strategies: Saving Money and Resources

Marketing Insider Group

One of them is the challenge of getting their share of the market but doing it with fewer resources. Those resources include money, human resources (man/woman hours) and more. Those are the types of resources that larger corporations may have access to, but small businesses do not. The post Effective Content Marketing Strategies: Saving Money and Resources appeared first on Marketing Insider Group. Small business owners face many challenges.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

Essential LinkedIn Guides and Resources for B2B Marketers

KoMarketing Associates

Resources like LinkedIn’s State of Sales 2017 report further support why this social media network can be so impactful for B2B marketers. To help B2B marketers further explore LinkedIn, I’ve put together a list of guides and resources valuable for learning more about the social media platform’s offerings, and to better capitalize on research and B2B marketing capabilities. LinkedIn Platform-Specific Resources. Third Party Resources on LinkedIn Functionality.