A Content Marketer’s Guide to Marketing Resource Management


When it comes to managing resources (people, their time, and budgets), many companies turn to a dedicated marketing resource management platform. For many large companies, the marketing department is almost a corporation in its own right.

Working From Home Video Resources


We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Here are some useful resources you may not have run across. The post Working From Home Video Resources appeared first on Biznology.


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Report: Marketers Lacking the Necessary Resources to Execute Personalization

KoMarketing Associates

Despite initiatives to make personalization a top priority, new research indicates that many marketers are still struggling to find the resources to unlock its full potential. About 33% said that their resources are limited, while 13% claimed that they have no resources at all.

Pitch Perfect: Selling Into Human Resources


Human Resources controls a growing piece of the budget. Workplace services. Compensation. Recruitment. New employee orientation. But how do you break in? A sales leader asks an HR chief some pointed questions about the buying process.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

10 Free Content Marketing Resources You Need to Bookmark

Contently - Strategy

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Which resources can you really trust? In terms of testing your emotional maturity, we don’t have a resource for that…yet.

8 Resources to Improve Your Writing

Marketing Insider Group

The post 8 Resources to Improve Your Writing appeared first on Marketing Insider Group. There are many ingredients that go into a successful content marketing recipe. However, just as when you’re making a cake, you need to perfect the basics before worrying about fancy techniques. The key to creating great content is being a great writer. We’re not all blessed with natural writing talent. But this is definitely a […].

5 Resources for Professional Development

Heinz Marketing

While there are probably some tools and techniques you already use in your free time, here are five additional resources that can help contribute to professional development: LinkedIn Learning. The post 5 Resources for Professional Development appeared first on Heinz Marketing.

Top Resources for Women in the Workplace

SmartBug Media

We have our own virtual community at SmartBug® called #LadyBugs, where we share articles and resources—or even vent when we need to. Last week, our #LadyBug members shared some of their favorite resources that are by women and for women, including podcasts, newsletters, and websites.

9 Programmatic Advertising Learning Resources


We have so many good learning resources to share when it comes to programmatic advertising. One of our most popular resources, this post covers must-know terms for serious B2B marketers. Share The post 9 Programmatic Advertising Learning Resources appeared first on True Influence.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

10 Insightful Leadership Resources for Content Managers


These are just a handful of the many leadership books, magazines and websites that can benefit content managers, but they represent some of the best resources around for working with people in a positive and nurturing environment—a skill that’s sadly absent from most professional training in the workplace. The post 10 Insightful Leadership Resources for Content Managers appeared first on Visually Blog. What’s the difference between a complacent team and an efficient one?

Resources for Black Freelancers


Whether you’re looking for tools to boost your freelance career, needing support, or simply seeking ways to give back to the black community, here’s a list of organizations and resources to get you started. Additional Mental Health, Community, and Advocacy Resources: The Loveland Foundation.

Resource Allocation Strategies for Digital Transformation


Organizations that embark on digital transformations quickly realize their scarcest resource becomes the software engineers who built the organization’s offerings. Allocating Resources to Compete and Succeed. Optimize Your Resources to Fit Your Project Needs.

Lead Management: 5 Must-See Resources


The Problems With Lead Management The lead management discipline encompasses the entire marketing process, from generating a new lead to

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

AI in HR: How Machine Learning is Changing Human Resources


That includes the field of human resources — and it doesn’t look like AI is going anywhere any time soon. […]. Not too long ago, artificial intelligence seemed like something straight out of a sci-fi movie.

Level Up With 15 Association Marketing Resources

Higher Logic

The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic. Step out of the daily grind and be inspired by these helpful resources for association marketers, from books to podcasts to blogs.

How Employee Advocacy Benefits Human Resources


Implementing an employee advocacy program has a slew of benefits for your marketing team, but you might be surprised to hear it helps your human resources department as well. Sure, you can use employee advocacy to promote marketing content, product announcements, events and more, but it can also help your human resources department. The post How Employee Advocacy Benefits Human Resources appeared first on Biznology.

26 Cyber Security Resources Every B2B Marketer Needs in 2022

Marketing Envy

To help you stay up to speed with everything cyber security, we’ve pulled together a roundup of the top cyber security resources currently out there. An independent cyber news platform, Cybersecurity News positions itself as a useful resource for the community.

16 Go-to-Market Plays for Your Entire Sales Funnel

After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.

The Essential Business Survival Guide


We’ve put together some resources and tips you can easily apply to help your business assess, plan and adapt through COVID-19

9 Resourceful Ideas and Strategies for Generating Leads

Lake B2B

The post 9 Resourceful Ideas and Strategies for Generating Leads appeared first on Blog. The lifeblood of any business is new leads. Without them, a company can’t grow and expand. So are you looking for ways to generate more leads for your business? If so, you’re not alone.

Resources for Marketers During COVID-19


There’s no doubt the coronavirus will leave a lasting impact on marketing as a whole. Between office closures, event cancellations, and looming market repercussions, marketers are adapting to a new normal.

Display advertising creative resource guide


That’s where our display advertising creative resource guide comes in! The post Display advertising creative resource guide appeared first on Choozle: Digital Advertising Made Easy. Display advertising creative as we know it today had a very humble beginning.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Anti-Racism Resources


Anti-racism resources curated by FightForBreonna.org. Seeking to understand: links, videos and resources for education, awareness and action. The post Anti-Racism Resources appeared first on 6sense Curated by Heinz Marketing . TalentCanada article on corporate social responsibility / diversity & inclusion . Udemy (paid membership): Unconscious bias in the workplace trainings. Steelhead Productions (article): let your support for equality be bigger than a social post .

Learn GA4: 17 Top Guides & Educational Resources via @sejournal, @KayleLarkin

Search Engine Journal

The post Learn GA4: 17 Top Guides & Educational Resources appeared first on Search Engine Journal. Whether you’re new to Google Analytics, or a seasoned analyst, there's something new to learn. Get moving in the right direction with these top guides.

86% of Marketers Believe Lack of Resources and Capabilities Impairs Their Team

KoMarketing Associates

The CMO Council recently published its “Scaling the Value of the CMO” report, and statistics found that the majority of marketers (86%) believe that a lack of resources and capabilities impairs the overall performance of their team.

Simplified SEO: A Resource for Training Newbies


The post Simplified SEO: A Resource for Training Newbies appeared first on Better Content Center. There are many nuances and technical approaches to SEO, but the essentials of optimizing on-page SEO are surprisingly simple.

Scale Your Resource Management Practice With Collaborative Work Management

Resource management means taking the finite resources at your organization and allocating them effectively to meet project goals. In this eBook, we’ll go through everything you need to optimize your resource management and achieve project success.

Episode 9 – What’s Wrong With Revenue? 'You Don’t Have The Right Resources To Drive Revenue Growth'

Square 2 Marketing

we covered the importance of having the right resources and the right number of resources for revenue growth. A lot of companies come to the table with insufficient resources to drive revenue. inbound marketing resources What's Wrong With Revenue

50+ Resources to Level Up Your Content Marketing Skills


Thankfully, we've done some of the work for you with this curated list of 50+ resources to help you level up your content marketing skills. If you're working in content marketing, your day is probably jam-packed.

The 50 Best Semrush Resources for Agencies in 2022


Check out our resource library to get started. Looking to start 2022 armed with everything you need to help your agency and your clients grow their business? Agencies

SEO Quick Checklist and Free Resources Guide


Google Trends : This is a great resource to compare the traffic for sets of keywords, even across geographic regions. Google Search Console : This is an important resource that will show you which keywords your pages rank for, and which posts should be updated to capitalize on that traffic.

The ABMified Demand Engine: How One Small Team Unlocked Big Team Growth

Speaker: Nick Ezzo, VP of Marketing at Auditoria and Devon Watts, Sr. Director Corporate Marketing at RollWorks

We see it time and time again: small marketing teams dealing with tighter resources and higher expectations, but still hoping the inbound funnel alone will launch their rocket ship. But some small teams are finally letting go of the stigma that ABM can only work for big companies and big budgets, putting them in a position to expedite growth. We’ll let you in on how small teams have found ways to “ABMify” what they’re already doing, to make their demand gen work better for them. On February 4th, join Nick Ezzo, VP Marketing at Auditoria, and Devon Watts, Sr. Director Corporate Marketing at RollWorks to learn more.

Resources for social media advertising & paid social

Sprout Social

In this resource, you’ll find all our essential guides to paid social advertising. Learn how to effectively manage your entire social strategy across all channels with these resources. In a pay-to-play game, social media advertising is a must for brands. Why is it so important?

64% of B2B Marketers Still Faced with Budget and Resource Challenges

KoMarketing Associates

Budget and resources (64%) top the list as the biggest challenges they are stacked against as they attempt to establish an ROI. B2B marketers are working harder than ever to generate a return-on-investment, but new research shows that they are still faced with numerous challenges.

Your Top 5 Email Resources of the Year (2020)


We’re honored you looked to Litmus for guidance and want to share with you the Litmus resources you found most essential in 2020—and can carry with you into 2021 and beyond. But with less resources. The post Your Top 5 Email Resources of the Year (2020) appeared first on Litmus.

Easily Explore Resources with Higher Logic’s Redesigned Community Library

Higher Logic

The post Easily Explore Resources with Higher Logic’s Redesigned Community Library appeared first on Higher Logic. Our library has a new look and feel, making it easier than ever for your online community members to explore resources.

Do You Have an Immediate Need for Skilled Offshore Staffing?

Using talent from overseas is creating new challenges for managers. Here’s a closer look at common offshoring complications for HR managers and best practices for overcoming them. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!