Working From Home Video Resources


We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Here are some useful resources you may not have run across. The post Working From Home Video Resources appeared first on Biznology.

8 Resources to Improve Your Writing

Marketing Insider Group

The post 8 Resources to Improve Your Writing appeared first on Marketing Insider Group. There are many ingredients that go into a successful content marketing recipe. However, just as when you’re making a cake, you need to perfect the basics before worrying about fancy techniques. The key to creating great content is being a great writer. We’re not all blessed with natural writing talent. But this is definitely a […].


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Pitch Perfect: Selling Into Human Resources


Human Resources controls a growing piece of the budget. Workplace services. Compensation. Recruitment. New employee orientation. But how do you break in? A sales leader asks an HR chief some pointed questions about the buying process.

Resource Allocation Strategies for Digital Transformation


Organizations that embark on digital transformations quickly realize their scarcest resource becomes the software engineers who built the organization’s offerings. Allocating Resources to Compete and Succeed. Optimize Your Resources to Fit Your Project Needs.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

AI in HR: How Machine Learning is Changing Human Resources


That includes the field of human resources — and it doesn’t look like AI is going anywhere any time soon. […]. Not too long ago, artificial intelligence seemed like something straight out of a sci-fi movie.

Your Top 5 Email Resources of the Year (2020)


We’re honored you looked to Litmus for guidance and want to share with you the Litmus resources you found most essential in 2020—and can carry with you into 2021 and beyond. But with less resources. The post Your Top 5 Email Resources of the Year (2020) appeared first on Litmus.

The Essential Business Survival Guide


We’ve put together some resources and tips you can easily apply to help your business assess, plan and adapt through COVID-19

Resources for Marketers During COVID-19


There’s no doubt the coronavirus will leave a lasting impact on marketing as a whole. Between office closures, event cancellations, and looming market repercussions, marketers are adapting to a new normal.

Lead Management: 5 Must-See Resources


The Problems With Lead Management The lead management discipline encompasses the entire marketing process, from generating a new lead to

The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

10 Insightful Leadership Resources for Content Managers


These are just a handful of the many leadership books, magazines and websites that can benefit content managers, but they represent some of the best resources around for working with people in a positive and nurturing environment—a skill that’s sadly absent from most professional training in the workplace. The post 10 Insightful Leadership Resources for Content Managers appeared first on Visually Blog. What’s the difference between a complacent team and an efficient one?

9 Programmatic Advertising Learning Resources


We have so many good learning resources to share when it comes to programmatic advertising. One of our most popular resources, this post covers must-know terms for serious B2B marketers. Share The post 9 Programmatic Advertising Learning Resources appeared first on True Influence.

Display advertising creative resource guide


That’s where our display advertising creative resource guide comes in! The post Display advertising creative resource guide appeared first on Choozle: Digital Advertising Made Easy. Display advertising creative as we know it today had a very humble beginning.

How Employee Advocacy Benefits Human Resources


Implementing an employee advocacy program has a slew of benefits for your marketing team, but you might be surprised to hear it helps your human resources department as well. Sure, you can use employee advocacy to promote marketing content, product announcements, events and more, but it can also help your human resources department. The post How Employee Advocacy Benefits Human Resources appeared first on Biznology.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

50+ Resources to Level Up Your Content Marketing Skills


Thankfully, we've done some of the work for you with this curated list of 50+ resources to help you level up your content marketing skills. If you're working in content marketing, your day is probably jam-packed.

Resources for social media advertising & paid social

Sprout Social

In this resource, you’ll find all our essential guides to paid social advertising. Learn how to effectively manage your entire social strategy across all channels with these resources. In a pay-to-play game, social media advertising is a must for brands. Why is it so important?

64% of B2B Marketers Still Faced with Budget and Resource Challenges

KoMarketing Associates

Budget and resources (64%) top the list as the biggest challenges they are stacked against as they attempt to establish an ROI. B2B marketers are working harder than ever to generate a return-on-investment, but new research shows that they are still faced with numerous challenges.

50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

The challenge, though, is sifting through all the amazing resources out there to find the ones that will make the biggest impact. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. Resources for Account-Based Marketing.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Tired of Virtual Conferences? Check Out These 5 Professional Development Resources for Marketers

Marketing Insider Group

If you’re tired of Zoom calls but would still like to expand your skill set, consider taking advantage of these five professional development resources. HubSpot Academy has tons of great resources for sales teams and marketers.

How to Create More Effective Content When Resources Are Thin

Marketing Insider Group

The post How to Create More Effective Content When Resources Are Thin appeared first on Marketing Insider Group. The power of content marketing to achieve marketing goals can become a sort of catch-22 for small to mid-sized businesses, startups, and any organization that doesn’t boast a six-figure content budget. Because it’s so effective – pretty much every high performing business is using content, with 91 percent of B2B organizations and 86 percent of B2C brands using it […].

15 Resources to Help You Check Your Content Marketing Now

Content Marketing Institute

Now, we pull together 15 of those resources in a single article to help you reorient your content marketing. Continue reading → The post 15 Resources to Help You Check Your Content Marketing Now appeared first on Content Marketing Institute.

Learn SEO: The 38 Best Blogs, Resources & Publications via @MrDannyGoodwin

Search Engine Journal

Find out the 38 best SEO resources for strategies, tactics, tips, insights, and ideas. The post Learn SEO: The 38 Best Blogs, Resources & Publications via @MrDannyGoodwin appeared first on Search Engine Journal. Want to learn SEO and jumpstart your career?

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Our 19 Favorite Community Management Resources for 2021

Higher Logic

The post Our 19 Favorite Community Management Resources for 2021 appeared first on Higher Logic. Check out this list of our favorite community management resources: books, podcasts, and blogs to inspire your work.

Resource Center for Creating a Winning Taxonomy

Content Science Review

Access our subscriber-only resource center for a one-stop-shop for all you need to put together a winning taxonomy. Premium

Content Syndication Resource Cornucopia: Part 1


We have so many good resources to share about content syndication, it’s just too many for one post. Resource #1 – Top B2B Content Syndication Tips. This resource contains 9 tips for content syndication strategies.

7 Account-based Marketing Resources


Summer Reading Guide on ABM Is your sales team trying to land a collection of big whale accounts? Has your

The 2021 Buyer Experience: Nailing Website Personalization to Convert More Leads

Speaker: Francis Brero, Co-Founder & CRO of MadKudu, and Guy Yalif, CEO of Intellimize

It’s 2021. Personalization is no longer a nice-to-have; it’s a must. It’s expected from your buyer, and anything less feels off-putting and even confusing. Yet, many websites still give the same static experience to every last visitor, no matter who they are. Is your site one of them? Or, perhaps you are doing some personalization but it’s not driving the results you had hoped for. Let’s change that. In our fireside chat on February 25th, two personalization experts, Francis Brero, Co-Founder & CRO of MadKudu, and Guy Yalif, CEO of Intellimize, will discuss how to build a revenue-driving personalization strategy from the ground up. When executed correctly, personalization drives higher conversions, leads, and revenue. Join us and learn: -Steps and resources needed to (re)build your personalization strategy to drive higher conversions, leads, and revenue -Top myths when it comes to website personalization (no, you don't need technical expertise) -Leveraging data effectively to drive accurate and automated personalization -6 personalization ideas for you to try on your website

5 Time-Saving Marketing Templates for SaaS Marketers [Free Resources]

Marketing 261

The good news is, you don’t have to continue wasting time and resources developing new content. To help other marketers focus their time and resources, we have put together a fill-in-the-blank newsletter strategy template.

4 Resources for Your Team to Get Up to Speed on Mobile Marketing


Here are four mobile marketing resources I've found useful but have no affiliation with except that I incorporate them in my own company to enhance our efforts: 1. This mobile marketing resource company also provides access to a comprehensive library of past and current materials about mobile marketing. The focus on video content makes this mobile marketing resource particularly effective. More Mobile Marketing Resources.

9 Helpful COVID-19 Resources for Freelancers


And many resources to help fuel your business as we await the next steps. From applying for small business loans to filing for unemployment and more, consider this your COVID-19 resource guide. 9 Important COVID-19 resources for freelancers: 1.

4 Best Free Human Resource Management Tools

TrustRadius HR

Free human resource software is out there but is often buried in paid advertisements and endorsements. Once the limitations are outlined, you can decide if the no-cost route is right for you in human resource management software. More Human Resource Management Software Options.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Effective Content Marketing Strategies: Saving Money and Resources

Marketing Insider Group

One of them is the challenge of getting their share of the market but doing it with fewer resources. Those resources include money, human resources (man/woman hours) and more. Those are the types of resources that larger corporations may have access to, but small businesses do not. The post Effective Content Marketing Strategies: Saving Money and Resources appeared first on Marketing Insider Group. Small business owners face many challenges.