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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

Focus on platforms like LinkedIn, Twitter, and Facebook that align with your business goals and where your target audience is most active rather than spreading resources too thin. LinkedIn groups are another excellent resource for networking. Use relevant keywords in your profile to increase visibility in searches.

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Seven of the Best Tactics to Generate B2B Leads

Webbiquity

Offer Meaningful Resources for Free What’s the best way to show the value of your product? Don’t be stingy about offering free resources to get B2B prospects interested in purchasing from your brand. Some companies may worry that free resources will lower the chances of acquiring potential customers when in reality, it’s the opposite.

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The Big Fat Collection of Content Marketing Templates

Marketing Insider Group

There are tons of resources available online but, like anything else, not all templates are created equal. Blogs, emails, calendars, you name it — whatever it is you’re creating, you can use this post as a central resource for all your template needs. Content Calendar Template Resources. Infographic Template Resources.

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How To Find Current Trending Topics for Content Creation: The 10 Best Tools

Marketing Insider Group

Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Here are 10 of the top resources you can use to find up-to-date issues.

Trends 314
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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization.

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Analyzing the Performance of Your Paid Media Campaigns: Key Metrics

Marketing Insider Group

Partnering with a professional marketing agency provides specialized knowledge and resources, making campaign management more efficient and effective. Agencies like ours bring specialized knowledge and resources to the table. Importance of Measuring Paid Media Performance Why bother measuring paid media performance?

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Listen to the Signals to Enhance Your Strategic Planning

Vision Edge Marketing

Do you have a way, whether through people or other resources, to continuously scan your environment and look beyond your immediate industry for indicators of change? Your BOD can play a crucial role here by allocating resources and ensuring the organization has access to the best tools and expertise for signal detection.

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16 Go-to-Market Plays for Your Entire Sales Funnel

But personalized prospecting is possible at scale with the right resources in place. Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue. Data is the fuel that powers your ABM engine. Without it, you can’t find and reach your target accounts. And yet only 43% of marketers are completely satisfied with the quality of their data. ZoomInfo’s MarketingOS changes all that.

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2020 Database Strategies and Contact Acquisition Survey Report

Database benchmarks for education and resource prioritization. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging. New tactics to acquire data to reach marketing goals.

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B2B Marketing Trends to Engage Target Accounts and Skyrocket Demand Gen

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA

While more businesses are using ABM platforms, many lack the resources to make the most of this technology. Since businesses can no longer engage key accounts through traditional channels, digital marketing and sales transformation has accelerated. As a result, they are not seeing the ROI that they anticipated.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. Or, do you think the webinars you are presenting could be more effective?

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Scale Your Resource Management Practice With Collaborative Work Management

Resources are the backbone of every business. Businesses rely on their resources to achieve their goals and operate successfully. In this eBook, we refer to resources as the people on a project team. In this eBook, we refer to resources as the people on a project team.

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Do You Have an Immediate Need for Skilled Offshore Staffing?

With the proliferation of offshoring options comes an increase in human resources challenges when using overseas employees. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!