8 Resources to Improve Your Writing

Marketing Insider Group

The post 8 Resources to Improve Your Writing appeared first on Marketing Insider Group. There are many ingredients that go into a successful content marketing recipe. However, just as when you’re making a cake, you need to perfect the basics before worrying about fancy techniques. The key to creating great content is being a great writer. We’re not all blessed with natural writing talent. But this is definitely a […].

Pitch Perfect: Selling Into Human Resources

Zoominfo

Human Resources controls a growing piece of the budget. Workplace services. Compensation. Recruitment. New employee orientation. But how do you break in? A sales leader asks an HR chief some pointed questions about the buying process.

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Working From Home Video Resources

Biznology

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Here are some useful resources you may not have run across. The post Working From Home Video Resources appeared first on Biznology.

Level Up With 15 Association Marketing Resources

Higher Logic

The post Level Up With 15 Association Marketing Resources appeared first on Higher Logic. Step out of the daily grind and be inspired by these helpful resources for association marketers, from books to podcasts to blogs.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

AI in HR: How Machine Learning is Changing Human Resources

Zoominfo

That includes the field of human resources — and it doesn’t look like AI is going anywhere any time soon. […]. Not too long ago, artificial intelligence seemed like something straight out of a sci-fi movie.

Resources for Black Freelancers

ClearVoice

Whether you’re looking for tools to boost your freelance career, needing support, or simply seeking ways to give back to the black community, here’s a list of organizations and resources to get you started. Additional Mental Health, Community, and Advocacy Resources: The Loveland Foundation.

5 Resources for Professional Development

Heinz Marketing

While there are probably some tools and techniques you already use in your free time, here are five additional resources that can help contribute to professional development: LinkedIn Learning. The post 5 Resources for Professional Development appeared first on Heinz Marketing.

The Essential Business Survival Guide

Vision6

We’ve put together some resources and tips you can easily apply to help your business assess, plan and adapt through COVID-19

10 Insightful Leadership Resources for Content Managers

RockContent

These are just a handful of the many leadership books, magazines and websites that can benefit content managers, but they represent some of the best resources around for working with people in a positive and nurturing environment—a skill that’s sadly absent from most professional training in the workplace. The post 10 Insightful Leadership Resources for Content Managers appeared first on Visually Blog. What’s the difference between a complacent team and an efficient one?

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Lead Management: 5 Must-See Resources

Lattice

The Problems With Lead Management The lead management discipline encompasses the entire marketing process, from generating a new lead to

Your Top 5 Email Resources of the Year (2020)

Litmus

We’re honored you looked to Litmus for guidance and want to share with you the Litmus resources you found most essential in 2020—and can carry with you into 2021 and beyond. But with less resources. The post Your Top 5 Email Resources of the Year (2020) appeared first on Litmus.

Resources for Marketers During COVID-19

LeadCrunch

There’s no doubt the coronavirus will leave a lasting impact on marketing as a whole. Between office closures, event cancellations, and looming market repercussions, marketers are adapting to a new normal.

How Employee Advocacy Benefits Human Resources

Biznology

Implementing an employee advocacy program has a slew of benefits for your marketing team, but you might be surprised to hear it helps your human resources department as well. Sure, you can use employee advocacy to promote marketing content, product announcements, events and more, but it can also help your human resources department. The post How Employee Advocacy Benefits Human Resources appeared first on Biznology.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Display advertising creative resource guide

Choozle

That’s where our display advertising creative resource guide comes in! The post Display advertising creative resource guide appeared first on Choozle: Digital Advertising Made Easy. Display advertising creative as we know it today had a very humble beginning.

Tired of Virtual Conferences? Check Out These 5 Professional Development Resources for Marketers

Marketing Insider Group

If you’re tired of Zoom calls but would still like to expand your skill set, consider taking advantage of these five professional development resources. HubSpot Academy has tons of great resources for sales teams and marketers.

9 Programmatic Advertising Learning Resources

TrueInfluence

We have so many good learning resources to share when it comes to programmatic advertising. One of our most popular resources, this post covers must-know terms for serious B2B marketers. Share The post 9 Programmatic Advertising Learning Resources appeared first on True Influence.

How to Create an Epic HealthTech Website Resources Page

Golden Spiral

But in order for your content marketing efforts to work, you need to consider the user experience of the resources section of your website. A well-constructed resource page will point to both ungated and gated content. Take a look at HubSpot’s resource library.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

50+ Resources to Level Up Your Content Marketing Skills

DivvyHQ

Thankfully, we've done some of the work for you with this curated list of 50+ resources to help you level up your content marketing skills. If you're working in content marketing, your day is probably jam-packed.

Resources for social media advertising & paid social

Sprout Social

In this resource, you’ll find all our essential guides to paid social advertising. Learn how to effectively manage your entire social strategy across all channels with these resources. In a pay-to-play game, social media advertising is a must for brands. Why is it so important?

How to Create More Effective Content When Resources Are Thin

Marketing Insider Group

The post How to Create More Effective Content When Resources Are Thin appeared first on Marketing Insider Group. The power of content marketing to achieve marketing goals can become a sort of catch-22 for small to mid-sized businesses, startups, and any organization that doesn’t boast a six-figure content budget. Because it’s so effective – pretty much every high performing business is using content, with 91 percent of B2B organizations and 86 percent of B2C brands using it […].

86% of Marketers Believe Lack of Resources and Capabilities Impairs Their Team

KoMarketing Associates

The CMO Council recently published its “Scaling the Value of the CMO” report, and statistics found that the majority of marketers (86%) believe that a lack of resources and capabilities impairs the overall performance of their team.

The ABMified Demand Engine: How One Small Team Unlocked Big Team Growth

Speaker: Nick Ezzo, VP of Marketing at Auditoria and Devon Watts, Sr. Director Corporate Marketing at RollWorks

We see it time and time again: small marketing teams dealing with tighter resources and higher expectations, but still hoping the inbound funnel alone will launch their rocket ship. But some small teams are finally letting go of the stigma that ABM can only work for big companies and big budgets, putting them in a position to expedite growth. We’ll let you in on how small teams have found ways to “ABMify” what they’re already doing, to make their demand gen work better for them. On February 4th, join Nick Ezzo, VP Marketing at Auditoria, and Devon Watts, Sr. Director Corporate Marketing at RollWorks to learn more.

15 Resources to Help You Check Your Content Marketing Now

Content Marketing Institute

Now, we pull together 15 of those resources in a single article to help you reorient your content marketing. Continue reading → The post 15 Resources to Help You Check Your Content Marketing Now appeared first on Content Marketing Institute.

Transform Your Data Into Great Visuals With These Resources, Tips, and Tools

Content Marketing Institute

Continue reading → The post Transform Your Data Into Great Visuals With These Resources, Tips, and Tools appeared first on Content Marketing Institute. Visualizing data is a great way for brands to get attention and earn credibility.

13 Expert Resources on Reducing Bounce Rate

Marketing Insider Group

The post 13 Expert Resources on Reducing Bounce Rate appeared first on Marketing Insider Group. Bounce rate. As a digital marketer looking either to drive more traffic to your website or increase conversions on landing pages, bounce rate is one of your most important metrics. You worked hard to drive visitors to your pages – the least they could do is stick around! If you’re looking at Google Analytics and […].

Effective Content Marketing Strategies: Saving Money and Resources

Marketing Insider Group

One of them is the challenge of getting their share of the market but doing it with fewer resources. Those resources include money, human resources (man/woman hours) and more. Those are the types of resources that larger corporations may have access to, but small businesses do not. The post Effective Content Marketing Strategies: Saving Money and Resources appeared first on Marketing Insider Group. Small business owners face many challenges.

Building Your Demand Gen Team for ABM

Speaker: Jessica Cross, Manager of Demand Generation, Rollworks

The benefits of using account-based marketing in your Demand Generation team are considerable: by getting as many engaged, qualified accounts as possible, your conversion rate will be higher and you'll find that Marketing and Sales are (gasp!) more aligned. Sounds great, doesn't it? But how do you even find the resources to make it happen? Join Jessica Cross, Manager of Demand Generation at Rollworks, as she explains how to build your Demand Generation team to best carry out ABM - even if your team is small. In fact, her own team only has 3 people!

64% of B2B Marketers Still Faced with Budget and Resource Challenges

KoMarketing Associates

Budget and resources (64%) top the list as the biggest challenges they are stacked against as they attempt to establish an ROI. B2B marketers are working harder than ever to generate a return-on-investment, but new research shows that they are still faced with numerous challenges.

50 Inbound Marketing Resources Every B2B Marketer Should Subscribe To

SmartBug Media

The challenge, though, is sifting through all the amazing resources out there to find the ones that will make the biggest impact. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. Resources for Account-Based Marketing.

7 Account-based Marketing Resources

Lattice

Summer Reading Guide on ABM Is your sales team trying to land a collection of big whale accounts? Has your

Our 19 Favorite Community Management Resources for 2021

Higher Logic

The post Our 19 Favorite Community Management Resources for 2021 appeared first on Higher Logic. Check out this list of our favorite community management resources: books, podcasts, and blogs to inspire your work.

How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

The Best Training Resources to Get You Started With Marketo

SmartBug Media

Best Free Marketo Training Resources. Here are our top free training resources to help you learn the ins and outs of the Marketo platform: 1. In the ”Getting Started” module , you’ll find helpful training resources on getting set up and producing quick wins.