Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways.

My Top 3 Content Marketing Case Studies

Marketing Insider Group

By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy. The post My Top 3 Content Marketing Case Studies appeared first on Marketing Insider Group. Content Marketing Case StudyWhile innovation and thinking outside the box are important for success in marketing, there’s no need to reinvent the wheel every time.

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Craft Standout Case Studies in Five Steps

Content4Demand

It’s easy to take the deceptively simple case study format for granted. Case studies play a valuable role in your content library. Standout case studies are concise, so you can’t waste words on tangents that don’t support your key points. Make Your Case.

5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group. Employee Activation Case StudyThose of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. […].

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Create an Effective B2B Case Study

KoMarketing Associates

Enter: case studies. Case studies can help push your brand to the top of the list of candidates when the buyer has hit the decision-making stage thanks to their ability to show the value of your organization’s products or services. But, how do you create a B2B case study that supports your content marketing strategy ? If a potential buyer comes across a case study they can relate to, you have a great chance of landing yourself a hot lead.

Agile Marketing Examples & Case Studies

Marketing Insider Group

The post Agile Marketing Examples & Case Studies appeared first on Marketing Insider Group. The theory of Agile marketing sounds great. I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. But the same questions continually come up: if this is so great, where are the Agile marketing examples? Where can I find […].

11 inspiring case studies of digital transformation

Biznology

Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ).

Case Studies

SWZD

emedia’s library of demand generation case studies illustrates real-life applications of our methods and best practices. Click to download a recent emedia case study. The post Case Studies appeared first on emedia. Case Studies Resources

Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. Has the customer agreed to participate in the case study?

The Customer-Powered Enterprise Playbook

Harness the power of customers across every department of your business with this new playbook. It contains 7 strategic guides for various departments of your business, 9 inspiring case studies, and 7 tactical worksheets to get you started.

Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. Has the customer agreed to participate in the case study?

3 Quick Strategies for Repurposing Case Studies

Content4Demand

Case studies are among the most time-intensive content assets in your library to produce. Consider the best places to reuse your case studies, and set yourself up for ongoing success with a streamlined process you can rely on in the future. Repurposing Case Studies.

Affiliate Marketing Case Studies

PPCRAO.in

Complete Playlist of my FREE Digital marketing course (20 FREE lessons): [link] I love Affiliate Marketing.

The Anatomy of a Great Case Study

Contently - Strategy

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Because of my role, I saw firsthand why a good case study is arguably the most important piece of content you can create.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads

Outgrow

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one!

Case Study: Cox

Contently

The post Case Study: Cox appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study

Case Study: Weebly

Contently

The post Case Study: Weebly appeared first on The Content Strategist. Case Stories Case studies _technology Case Story Case study

Case Study: Weber Shandwick

Contently

The post Case Study: Weber Shandwick appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study

The Shark Tank Effect: A Case Study on Sales Traffic & SEO

seo.co

This is a client case study on how Shark Tank can impact sales revenues, traffic, referral traffic, link building and SEO. This case study is our client, Nightcap, the drink spiking prevention scrunchie.

Case Study: Rombii

Data Cleaning/CRM Appending

As is the case with most of our […]. The post Case Study: Rombii appeared first on BizProspex. Case Studies Data Data mining BizProspex Case Study BizProspex's past projectsHere an extract of the final sheet for this project- Sample Sheet We at BizProspex are wholly dedicated to providing total client-satisfaction. We strive hard to deliver the highest quality results in whatever we do.

WriteSpark: Best Blog Posts about Case Studies

WriteSpark

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study? Tips for saving time and identifying the best candidates when searching for case study prospects. Case study or testimonial?

Digital marketing case study: Havenly

Choozle

The post Digital marketing case study: Havenly appeared first on Choozle: Digital Advertising Made Easy. Downloads Strategy case study digital advertising strategy digital marketing strategy havenly in-house in-house best practices in-house case study increase revenue strategy switching to in-houseHavenly, a virtual interior decorating service and direct-to-consumer brand, gives clients approachable and affordable access to custom visual designs.

How interactive case studies can leverage your conversions

RockContent

In this post, we’ll talk more about this strategy, focusing on interactive case studies. What are interactive case studies? How can interactive case studies fit your strategy? How to create interactive case studies? In this post, we’ll focus on interactive case studies. What are interactive case studies? Well, to do even better, add interactivity to your case studies.

Case Study: Modern Marketing Meets Storytelling Comic Strips

Oracle

Using Oracle Content Marketing and Eloqua , we’ve created a funny personalized adventure for our audience; it’s about portraying a slice of life (in our case, the work of a Creative Professional) and crafting an entertaining and memorable story (specifically how our Nexsan storage can help them overcome their storage challenges). Don't miss the opportunity to hear more compelling case study stories in person! Case Studies Modern Marketing in Action

10 Inspiring Case Studies of Digital Transformation

Biznology

The case study companies include Zappos, McDonald’s, and U.S. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 115,000 times. The post 10 Inspiring Case Studies of Digital Transformation appeared first on Biznology. In this free 30-minute Biznology® webinar, Rob Petersen gives you 10 characteristics of successful digital companies.

Case Studies: Ask Short, Clear Questions

WriteSpark

When you ask questions during a case study interview, do you talk too much? Consider that asking short, to-the-point questions in a case study interview: Makes it easier for the customer to understand the question. For your next case study interview, write down questions with the exact wording you'll use on the call. After all, in a case study interview, the customer should do most of the talking, not you.

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. In this case study, Managed Maintenance Inc.

Do You Want a Case Study or Just Feedback?

WriteSpark

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get. That's update mistake for two reasons: The customer may lose patience with the process and back-out of the case study. that add depth and interest to the case study.

How Does OptinMonster Work (8 Benefits + 12 Case Studies)

Optinmonster

Let’s take a quick look at 12 cases of our customers who saw massive success using OptinMonster. We’ve just listed 12 specific cases where OptinMonster helped companies get more conversions and boost their sales. The post How Does OptinMonster Work (8 Benefits + 12 Case Studies) appeared first on OptinMonster. Lead Generation benefits of optinmonster how does optinmonster work optinmonster benefits optinmonster case studies why optinmonster

How to Develop B2B Case Studies That Actually Convert

B2B PR Sense

Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How you can convince a client to participate in a case study. How to compose a case study. How to use your case study as a marketing tool that converts. Case Studies

Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars. Another recent survey revealed that 66% of B2B marketers found that case studies were "very effective," and another 32% said that they were "quite effective.". How to Use Your Case Study.

Confucius Say: Your Case Studies are Worthless

Marketing Craftmanship

This goal is rarely accomplished through anonymous or identified client / customer “case studies,” which are widely used, that prospective clients rarely read, and often carry the same level of credibility as references on a job applicant’s resume. Wittreich website case studies The most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213).

Case Studies

inPowered

The post Case Studies appeared first on inPowered blog Brands of all sizes rely on inPowered to deliver on their content marketing objectives.

Case Study: How AdamEnfroy.com Got 11K+ Email Subscribers in 2019

Optinmonster

The post Case Study: How AdamEnfroy.com Got 11K+ Email Subscribers in 2019 appeared first on OptinMonster. Case Studies adam enfroy adamenfroy.com exit-intent popup inline campaigns lead magnet monsterlinksEmail marketing is the most direct and effective way to connect with leads, nurture them, and turn them into happy, paying customers. But you can’t just send out random emails and expect to see results.

WriteSpark: Best Blog Posts about Case Studies

WriteSpark

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study? Tips for saving time and identifying the best candidates when searching for case study prospects. Case study or testimonial?