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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

One obvious way to showcase that is through case studies of your clients and their successes. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. What Makes a Great B2B Case Study? Image credit: Lukas on Pexels.

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How to Create a Case Study That Impresses Any Client

Marketing Insider Group

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Including visuals in your case studies make them more memorable and engaging.

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Why Invest in Case Studies: What They Are and Why They Matter

Optinmonster

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. What Is a Case Study? Why Are Case Studies Important?

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success.

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5 Key Elements for Building a Successful Data-Driven Product

Real-world case studies from companies who license data to fuel industry-leading products. When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

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The Anatomy of a Great Case Study

Contently

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

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5 Tech Brand Case Studies That Will Inspire You

Contently

Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . The post 5 Tech Brand Case Studies That Will Inspire You appeared first on Contently.

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Omnichannel is Multichannel 2.0

A unique case-study, complete with hard metrics and step-by-step process breakdown. Data Axle’s ultimate guide to omnichannel marketing explores how you can turn data into actionable insights to give buyers what they really want – personalized, relevant, timely messaging. Today’s consumers have evolved.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Using proven strategies and successful case studies, he will cover: Setting up a front-end system that effectively captures and acquires prospects; Creating a lead nurture program that can double your results without increasing costs; How to identify and isolate any points of failure.

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The Retailer’s Playbook for Customer Acquisition

The playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success. Download now!

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started quickly (..)

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The Marketer’s Guide to B2B Swag Strategy

Download Printfection’s latest swag ebook, packed with strategic ideas and customer case studies. Smart companies are realizing tremendous business value by implementing a swag marketing strategy – so, are you ready to get started?

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The Customer-Powered Enterprise Playbook

9 inspiring case studies that demonstrate the power of the CPE. Influitive calls this the Customer-Powered Enterprise—and it can benefit Marketing, Customer Success, Sales, Product Development, Employee Engagement, Developer Relations, and Partner Engagement.