Case Studies 101

Act-On

Case studies can intrigue, inform, inspire, and ultimately convert. But what goes into a case study? Here are some case study basics to get you started. Should you offer a discount to customers who agree to do a case study?

Agile Marketing Examples & Case Studies

Marketing Insider Group

The post Agile Marketing Examples & Case Studies appeared first on Marketing Insider Group. The theory of Agile marketing sounds great. I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. But the same questions continually come up: if this is so great, where are the Agile marketing examples? Where can I find […].

Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. Has the customer agreed to participate in the case study?

Pulling Case Studies Out of Customers

What Works - What Doesn't

One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do. There are many reasons customers don’t want to help you create a case study.

What is a Q&A Case Study? And Why is it Great for B2B Marketing?

Webbiquity

This trend makes case studies more important than ever. A case study is more than a review or a testimonial. A good case study paints a picture, tells a story. An engaging case study makes people say, “if it worked for them, it can work for me.”

Case Studies

emedia

emedia’s library of demand generation case studies illustrates real-life applications of our methods and best practices. Click to download a recent emedia case study. The post Case Studies appeared first on emedia. Case Studies Resources

Confucius Say: Your Case Studies are Worthless

Marketing Craftmanship

This goal is rarely accomplished through anonymous or identified client / customer “case studies,” which are widely used, that prospective clients rarely read, and often carry the same level of credibility as references on a job applicant’s resume.

CASE STUDY: Anonymous SaaS Company

DealSignal

Case Study: How DealSignal Helped a SaaS Company Improve Target Audience Coverage, Increase Conversions. Note: The company’s management considers DealSignal such a competitive advantage that they have asked us to keep their name off the case study! The post <span class="ds_resourcetype">CASE STUDY: </span>Anonymous SaaS Company appeared first on DealSignal. Case Studies

Conquering Content Marketing with Scompler: A ScribbleLive Case Study

ScribbleLive

Hauri’s colleagues had more than 20 spreadsheets or documents with a variety of different communication plans stored in personal files on their local drive, in many cases. The post Conquering Content Marketing with Scompler: A ScribbleLive Case Study appeared first on ScribbleLive.

Do You Want a Case Study or Just Feedback?

WriteSpark

A prime customer has just agreed to participate in a case study for your product--great news! But it can be tempting to turn what should be a focused case study interview call into an extended grilling of the customer for every bit of product feedback you can get.

Facebook News Feed Case Study: Maybe the Sky Isn’t Falling After All

Marketing Insider Group

The post Facebook News Feed Case Study: Maybe the Sky Isn’t Falling After All appeared first on Marketing Insider Group. On Jan. 4, Mark Zuckerberg announced his New Year’s resolution to “fix Facebook.” When it comes to your news feed, family and friends are in—brands and publishers are largely out. Regular Joes rejoiced over the idea of a less cluttered social media experience that shows them only the stuff they really want. Meanwhile, in offices […].

Raise Your Customer’s Voice: A Fresh Look at Case Studies & Testimonials

Act-On

In a marketplace that’s become crowded with new types of information in new channels, is there still a role for case studies and testimonials? Recent research indicates that case studies are still a popular and effective tactic. The same is true for your case study.

Case Study: Cox

Contently

The post Case Study: Cox appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

Webbiquity

This is the power of a simple Case Study. By sharing case studies, the objective is to build up trust and confidence with your users. The Power of a Case Study. Case studies work differently. Crafting the Right Case Study.

Case Study: Weebly

Contently

The post Case Study: Weebly appeared first on The Content Strategist. Case Stories Case studies _technology Case Story Case study

12 inspiring social media monitoring case studies

Biznology

Here are 12 inspiring social media monitoring case studies. Do these case studies convince you of the value of social media monitoring? The post 12 inspiring social media monitoring case studies appeared first on Biznology.

Case Study: Weber Shandwick

Contently

The post Case Study: Weber Shandwick appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study

The Value of Qualitative Results in a Case Study

WriteSpark

There are times when you have what seems to be an ideal case study: a happy, willing, and talkative customer; a prestigious company name; a story for an application or industry that you want to target. How do you handle case studies that present only (or mostly) qualitative results?

The Role Big Data Marketing Plays in Customer Case Studies

Reachforce

Business-to-business (B2B) customers love customer case studies. They love the detail these studies provide. Customer case studies provide invaluable insight on best business practices, while also allowing big data marketing teams to outline the overall returns when […].

15 B2B case studies show how content marketing drives ROI

Biznology

Here are 15 B2B case studies. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video. Do these case studies convince you of the value for content marketing for B2B businesses?

5 Steps to Creating Powerful Case Studies

Leadspace

Case studies are among the most high-impact pieces of content a B2B marketer can produce. But case studies are also a lot more labor-intensive than most other forms of written content. Here are a few useful tips to follow for creating powerful case studies: 1.

WriteSpark: Best Blog Posts about Case Studies

WriteSpark

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study? Tips for saving time and identifying the best candidates when searching for case study prospects. Case study or testimonial?

Case Studies: Ask Short, Clear Questions

WriteSpark

When you ask questions during a case study interview, do you talk too much? Consider that asking short, to-the-point questions in a case study interview: Makes it easier for the customer to understand the question. For your next case study interview, write down questions with the exact wording you'll use on the call. After all, in a case study interview, the customer should do most of the talking, not you.

5 Examples Of Exceptional B2B Case Studies

bizible

Case studies are an important part of B2B content marketing. According to a survey done by the Content Marketing Institute, the top three most important marketing tactics for B2B businesses are in-person events, webinars and case studies. Writing An Engaging Case Study.

Hook your Audience with a Captivating Case Study Presentation

Televerde

The Televerde team just returned from SiriusDecisions Europe in London last week where we packed the room for our sponsored case study, Executing a Global Demand Generation Strategy , presented by global technology leader Avaya.

Packaging Case Studies to Increase Their Promotional Value

WriteSpark

Go to the website of many technology companies and find the link for case studies. The page that appears is likely a long, undifferentiated list of all the case studies the company has ever produced. Case Studies Content Marketing Sales Materials

Video testimonials and video case studies are a great investment

Biznology

If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business.

Quantifying the Value of Lead Nurturing: A Case Study

Sales Engine

In this article, we look at a case study of lead nurturing that finds that nurtured leads were three times more likely to convert to sales-accepted leads than traditional marketing-qualified leads.

Secrets of Social Media ROI Revealed by 166 Case Studies

Biznology

The result is his eBook, 166 Case Studies that Prove Social Media Marketing ROI. The case studies take into account every type of business (B2C, B2B, small business, enterprise, for profit, and non-profit).

What To Do With a "Not Quite Ready" Technology Case Study

WriteSpark

Can we get the writer to do a case study?". Yet this situation presents a dilemma: you know a technical case study now won't be as strong as it will be in a few months, after the technology solution has been fully implemented.

Is It a Case Study or Just a Testimonial?

WriteSpark

You're excited to have a well-known customer who is happy with your product and ready to talk for case study. In this case, complete as much of the interview as you can, especially for gaining testimonial statements that may be usable before the full case study can be produced.

Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. Has the customer agreed to participate in the case study?

How to Write a Case Study: The Ultimate Guide & Template

Hubspot

One of the best ways to prove your worth is through compelling case studies. How to Write a Business Case Study: The Ultimate Guide. 1) Find the Right Case Study Candidate. Clients that have seen the best results are going to make the strongest case studies.

Case Study: How Avocados From Mexico Used Audience Segmentation to Drive Site Traffic

Contently

The post Case Study: How Avocados From Mexico Used Audience Segmentation to Drive Site Traffic appeared first on The Content Strategist. Case studies Contently News Resources _startup _technology case studies case study

WriteSpark: Best Posts about Case Study Interviews

WriteSpark

Do you have the interviewing skills that can help you get a great case study.and strengthen your relationship with the customer at the same time? Anytime you interview a customer, you have a golden opportunity to elicit powerful, effective content for a case study.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing.

Marketing Automation Case Studies of Big Business Success

Reachforce

By now, you’ve likely heard a lot about marketing automation software and the ways it can improve the effectiveness of a marketing campaign. However, without concrete examples and evidence, it can be hard to know what’s true and what’s simply an exaggerated marketing pitch.

Case Study: How Contently Helped Manulife Avoid Over $1 Million in Marketing Costs

Contently

The post Case Study: How Contently Helped Manulife Avoid Over $1 Million in Marketing Costs appeared first on The Content Strategist. Case studies Contently News Resources _startup _technology case studies case study

Case Study: How Braintree Used Contently’s Tone Analyzer to Find the Right Writers

Contently

The post Case Study: How Braintree Used Contently’s Tone Analyzer to Find the Right Writers appeared first on The Content Strategist. Case studies Contently News Resources _startup _technology case studies case study

Contently Case Studies Flipbook: The Finance Industry

Contently

The post Contently Case Studies Flipbook: The Finance Industry appeared first on The Content Strategist. Case Stories case study finance MillennialsFinance companies have to navigate an unusual dynamic: People struggle with personal finance, but most of them don’t trust the finance industry. How can brands bridge that gap and connect with consumers?