Why Your B2B Marketing Should Feature Case Studies

Webbiquity

One obvious way to showcase that is through case studies of your clients and their successes. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. What Makes a Great B2B Case Study?

How to Create a Case Study That Impresses Any Client

Marketing Insider Group

A great case study is like gold for marketing and sales teams looking to drive conversions. Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. Case studies are a big part of that.

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Case Study: How InsideTheMagic.net Grew Pageviews 74x in 4 years

MarketMuse

Case StudiesInsideTheMagic.net partnered with MarketMuse to raise the bar on quality and create a process for all writers to follow.

My Top 3 Content Marketing Case Studies

Marketing Insider Group

By studying the best content marketing examples, we can learn the most effective techniques and take inspiration to use in our own content marketing strategy. The post My Top 3 Content Marketing Case Studies appeared first on Marketing Insider Group. Content Marketing Case StudyWhile innovation and thinking outside the box are important for success in marketing, there’s no need to reinvent the wheel every time.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

What are social media case studies?

Excelsior Research

What are social media case studies? What are social media case studies? Whether it is a simple case study or social media case study, companies always get a chance to learn from their own mistakes. This is what is presented in the case studies.

Craft Standout Case Studies in Five Steps

Content4Demand

It’s easy to take the deceptively simple case study format for granted. Case studies play a valuable role in your content library. Standout case studies are concise, so you can’t waste words on tangents that don’t support your key points. Make Your Case.

Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. You can incorporate case studies in content marketing in a myriad of ways.

B2B Reads: Marketing ROI, B2B Case Studies, and Consumer Pessimism

Heinz Marketing

Four Steps to Stronger B2B Case Studies. Thomas speaks to Bob Wiesner about the creation of stronger B2B case studies. Wiesner notes on the subject: “Case studies go right to the heart of your credibility.

5 Employee Activation Case Studies We Can All Learn From

Marketing Insider Group

The post 5 Employee Activation Case Studies We Can All Learn From appeared first on Marketing Insider Group. Employee Activation Case StudyThose of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me. […].

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

The Anatomy of a Great Case Study

Contently - Strategy

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote.

11 inspiring case studies of digital transformation

Biznology

Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ).

Case Study – Digital Clipboard

Goodish Agency

Case studiesWhat is Digital Clipboard. Digital Clipboard is a software company providing onboarding service for professional financial advisors. . Objective: New website. The client updated their software functionality and look.

Website Redesign Case Study: A Phoenix from the Ashes

Go Beyond SEO

The post Website Redesign Case Study: A Phoenix from the Ashes appeared first on Go Beyond. Websites case study small business websites website content website design website seo

The Customer-Powered Enterprise Playbook

Harness the power of customers across every department of your business with this new playbook. It contains 7 strategic guides for various departments of your business, 9 inspiring case studies, and 7 tactical worksheets to get you started.

Agile Marketing Examples & Case Studies

Marketing Insider Group

The post Agile Marketing Examples & Case Studies appeared first on Marketing Insider Group. The theory of Agile marketing sounds great. I mean, of course we all want to be more nimble and responsive; nobody is standing in line to be slower and less adaptive to change. But the same questions continually come up: if this is so great, where are the Agile marketing examples? Where can I find […].

Case Studies

SWZD

emedia’s library of demand generation case studies illustrates real-life applications of our methods and best practices. Click to download a recent emedia case study. The post Case Studies appeared first on emedia. Case Studies Resources

Case Study – Hemptouch

Goodish Agency

Case studiesWho is Hemptouch. Hemptouch is a beauty and skincare company producing products from hemp. All of their products are made with nature’s finest Cannabis sativa extracts. Objective: Improve CRO.

Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. Has the customer agreed to participate in the case study?

The Retailer’s Playbook for Customer Acquisition

This playbook outlines the four phases of program development and illustrates each point with real-world case studies from retailers that have found success.

Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? You can avoid these unproductive situations by educating your team about the types of customers and stories that make a good case study. Has the customer agreed to participate in the case study?

[Case Study] How DateID Increased Subscriptions by 175% Using OptinMonster

Optinmonster

The post [Case Study] How DateID Increased Subscriptions by 175% Using OptinMonster appeared first on OptinMonster. Case Studies conversion rate optimization email subscribers exit-intent popup inline forms

5 Tech Brand Case Studies That Will Inspire You

Contently - Strategy

Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . I am a self-proclaimed restaurant connoisseur.

Planning Social Media Campaigns For Every Holiday: A Case Study with Letterbox Gifts

Buffer Marketing

This is especially the case for UK-based gifting company Letterbox Gifts. Case Studies Social Media MarketingOne of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

How interactive case studies can leverage your conversions

RockContent

In this post, we’ll talk more about this strategy, focusing on interactive case studies. What are interactive case studies? How can interactive case studies fit your strategy? How to create interactive case studies?

Case Study: Cox

Contently

The post Case Study: Cox appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study

Case Study: Weebly

Contently

The post Case Study: Weebly appeared first on The Content Strategist. Case Stories Case studies _technology Case Story Case study

How to Write a Case Study: Are You Doing It Right?

DivvyHQ

Case studies are one of the most valuable types of content your content marketing team can create. Here's a quick guide on how to write a killer case study. They tell the story of your solutions solving real-world problems, and that’s a story that no prospect can resist.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Case Study: Weber Shandwick

Contently

The post Case Study: Weber Shandwick appeared first on The Content Strategist. Case Stories Case studies _media Case Story Case study

WriteSpark: Best Blog Posts about Case Studies

WriteSpark

In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies. If you are involved in writing or managing customer case studies for high-tech marketing, you'll find useful ideas in these posts: Does your team know what makes a good case study? Tips for saving time and identifying the best candidates when searching for case study prospects. Case study or testimonial?

How Does OptinMonster Work (8 Benefits + 12 Case Studies)

Optinmonster

Let’s take a quick look at 12 cases of our customers who saw massive success using OptinMonster. We’ve just listed 12 specific cases where OptinMonster helped companies get more conversions and boost their sales.

Case Studies: Ask Short, Clear Questions

WriteSpark

When you ask questions during a case study interview, do you talk too much? Consider that asking short, to-the-point questions in a case study interview: Makes it easier for the customer to understand the question. For your next case study interview, write down questions with the exact wording you'll use on the call. After all, in a case study interview, the customer should do most of the talking, not you.

Case Study: How ParkMobile Built an Innovation Culture

Carla Johnson

The post Case Study: How ParkMobile Built an Innovation Culture appeared first on Carla Johnson. May 6, 2021 It’s happened to all of us. We’ve missed the window to feed the meter and ended up with an annoying parking ticket.

10 Inspiring Case Studies of Digital Transformation

Biznology

The case study companies include Zappos, McDonald’s, and U.S. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 115,000 times. The post 10 Inspiring Case Studies of Digital Transformation appeared first on Biznology. In this free 30-minute Biznology® webinar, Rob Petersen gives you 10 characteristics of successful digital companies.

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. In this case study, Managed Maintenance Inc.

7 Content Marketing Case Studies from Top Brands

DivvyHQ

Perhaps some compelling case studies would help? Content Marketing case study coca-cola content content marketing adoption doubletree hotels equifax lenovo marketing Salesforce SAP starbucksHave you struggled to get support and budget for content marketing initiatives?

Case Study: When Healthcare Marketing Needs a Booster

Heinz Marketing

That was the case for Vera Whole Health, a Seattle-based organization leading the critical shift to value-based care across the United States. . The post Case Study: When Healthcare Marketing Needs a Booster appeared first on Heinz Marketing.