Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform.

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5 Advanced SEM Strategies for Businesses


Your digital marketing campaign can never be complete without search engine marketing (SEM) in your playbook. SEM can help achieve goals that other strategies such as content marketing and email marketing can't meet on their own. SEM Online Advertising

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SEM Platforms and How They Differ


While search engine optimization (SEO) can help gain high traffic through ‘free,’ ‘editorial’ or ‘natural’ search results, search engine marketing (SEM) increases traffic through purchasing ads on search engines. According to studies , SEM has proven to be a highly-effective marketing channel, especially since consumers rely heavily on search engines when seeking or gathering information online. SEM Online Advertising

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Expand your Offer Strategy to Increase SEM Performance

The Point

It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. One reason is a general (short-sighted, in my view) opinion of SEM as merely a tool to find prospects who are ready to buy. However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice.

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The SEM Guide to Researching and Selecting Keywords


Meanwhile, marketers and advertisers can leverage search to get their messages in front of consumers through search engine marketing (SEM). SEM KeywordsPeople are searching the internet by the second. Statistics say that Google alone processes about 3.5 billion searches every day. For searchers, their ability to identify the relevant keywords makes it possible to find the content that they need fast.

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MarCom Manager (SEM Specialty)


MarCom Manager (SEM Specialty) Reporting to: Senior Marketing Manager Location: Redmond, WA Summary: Do. The post MarCom Manager (SEM Specialty) appeared first on Versium Analytics Inc. Employment Opportunity

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The Difference Between SEO & SEM

Cody Ward

For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. So then what is SEM? The post The Difference Between SEO & SEM appeared first on Puzzle Marketer. Paid Search Search Engine Optimization search engine marketing sem seoOriginally posted here on USSCO Speaks blog. It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today.

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The 17 Best Keyword Research Tools for SEO and SEM


10: The 17 Best Keyword Research Tools for SEO and SEM. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter.

What’s the Difference Between SEO and SEM?

TrustRadius Marketing

SEO stands for search engine optimization , and SEM stands for search engine marketing. SEO experts focus on generating traffic and leads through organic search whereas SEM experts aim to generate traffic and leads through organic and paid search. What does an SEM expert do?

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SEM for the Enterprise [White Paper]


If you work for an enterprise company that invests (or is considering investing) in pay-per-click (PPC) advertising, then you will want to read … Continue reading → The post SEM for the Enterprise [White Paper] appeared first on Fathom. Paid Advertising/SEM/Display enterprise sem PPC agency SEMNo, I’m not talking about search-engine marketing for intergalactic ships, but that would be interesting, wouldn’t it?

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WhiteHat Security Increases SEM Efficiency Using Smart Content Framework


The post WhiteHat Security Increases SEM Efficiency Using Smart Content Framework appeared first on BrightEdge SEO Blog.

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Search Engine Marketing (SEM) Best Practices


Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1.

10 SEM Rookie Mistakes that You Might Be Doing Right Now


On the other hand, this same reason is why SEM can be detrimental to any marketing initiative. Businesses who assume that they know or have misguided expectations about SEM will ultimately get outsmarted by their competitors.

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4 Tips for Healthcare SEM, Post-Affordable Care Act


For those in the healthcare industry, planning for 2013 requires additional strategy since significant portions of the Affordable Care Act come into effect on … Continue reading → The post 4 Tips for Healthcare SEM, Post-Affordable Care Act appeared first on Fathom.

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17 (of the) Best AdWords and SEM Guides of 2011


Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year.

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SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)


The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC , SEM and search advertising ) as the most effective advertising method for manufacturers. Manufacturing (OEM) Online Advertising / SEM / Display

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Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?


Paid Search Search Marketing Slider Black Friday Kohl''s Search Engine Marketing sem Target (Photo credit: Wikipedia). The Black Friday shopping weekend was an amazing opportunity to study the different search marketing strategies in play.

3 Tips for Hospitals To Fuel Content Marketing with SEM Data


As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Bottom line: SEM is much more valuable to health systems than simply being a vehicle for generating appointments, guide downloads, and phone calls.

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SEM Mystery: The Case of the Missing Leads


Sugar wasn’t going to like this, and as the old saying goes, hell hath no fury like a woman with an underproducing SEM campaign. Tags: Search Engine Marketing CTR Google AdWords ROI SEM Originally published on the WebMarketCentral blog in December 2008.

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The importance of knowing what competitors spend on SEM


Somehow, it always seems to be analytics season in the world of search marketing. Either you’re setting up a campaign, optimizing it, or reporting on its performance. One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend.

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The Right SEM Strategy for Schools


Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. In short: think of SEO as your "always-on" SEM, while PPC is your "special occasion" SEM.

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New Tool Helps SEO, SEM Consultants Pinpoint Local Clients


The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine.

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Fathom + Webbed Marketing = Ohio SEM Dominance on National Stage


This development adds another thriving Internet marketing company to one … Continue reading → The post Fathom + Webbed Marketing = Ohio SEM Dominance on National Stage appeared first on Fathom. Company News Cleveland Columbus fathom Midwest Nate Riggs Ohio SEM SEO Social Media VisiOne Webbed MarketingWhat happens when 2 successful Internet marketing companies in close proximity with similar values and cultures get together? They get better! They also get bigger.

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Optimize Your Keyword Research and Rankings with SEMRush


AdWords SEO keyword strategy keywords Search engine marketing search engine optimization Search Engine traffic SEMLearn how to use the popular SEO tool SEMRush to perform valuable keyword research.

Forgetting Google: New SEM Strategy Expands Brand Discoverability

Content Standard

But a new infographic released by BloomReach suggests that your SEM strategy may need to expand to take into account some of the Internet’s more massive websites. The post Forgetting Google: New SEM Strategy Expands Brand Discoverability appeared first on The Content Standard by Skyword.

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Critical Metrics to Measure the Success of Your Search Ads


You’ve ventured into search advertising and launched SEM campaigns. You may have already noticed an increase in sales but do you know exactly how well your SEM campaign is performing? SEM Metrics

Smart SEM Strategies for B2B Tech Companies [Q&A]

Golden Spiral

The post Smart SEM Strategies for B2B Tech Companies [Q&A] appeared first on Golden Spiral. In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. We often work with B2B technology companies that have very low search volumes for their keywords. Is Google Adwords still a viable channel for them?

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Infographic: Top 10 B2B Paid Search Mistakes

The Point

If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs.

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Uncovering the Relationship Between Paid Search and SEO


Full-fledged marketers know better than to think that search engine optimization (SEO) and search engine marketing (SEM) operate in a silo, as if they don’t affect one another, however indirectly. The misconception that SEO and SEM are unrelated principles of digital marketing may be due to the very difference that defines them: SEO is unpaid search, while SEM typically refers to paid search. SEO SEM

9 Ways to Optimize Your Paid Search Campaigns


Paid Advertising SEMNowadays, Search Engine Marketing and Paid Search strategies are standard marketing procedures that entice customers who rely on online information to purchase products and services.

AdWords Account Structure and Budgeting Best Practices


SEM AdWordsGoogle AdWords is one of the most powerful tools used in online advertising, for businesses big and small. Marketers have had a considerable amount of success generating leads through this service with a great ROI.

On the limits of personalization


It goes by many names, but perhaps the closest phrase that describes the practice is Search Engine Marketing (SEM). In SEM, we mine the search queries of our target audiences and build content strategies that purport to serve the needs of those audiences.

How long does it take to rank in Google, really? Link Roundup


Link Roundup SEO SEMI have a feeling the answer to this question is everything SEO clients want to know. They're convinced that they need your SEO services, "but how soon can we see results?".

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How to triple your digital marketing results


So why are we still seeing suboptimal digital communications in display, email, SEM, wherever. What metrics do you use to define digital marketing success today? Clicks? Traffic? Followers? Leads? Sales?

Helpful SEM Advice from MarketingSherpa


And the most surprising point: 16% of respondents said they didn't share SEM results with their agencies. My question is: why isn't their agency managing their SEM program in the first place?

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A Really Useful B2B Marketing Benchmark Report from Optify

The Point

More than 10 percent of the reporting companies discontinued their paid search (SEM) campaigns in 2012. B2B Marketing Campaign Measurement Demand Generation General Inbound marketing SEM Social Media B2B Marketing Benchmarks Optify SEM Benchmarks Social Media Benchmarks

Best of 2008: SEM Landing Pages


Here are a few of the best posts about SEM landing page design from last year.

Listen up, Google: Here Are My Demands


Online Advertising/SEM/Display Uncategorized AdWords ppc SEMAs most of you know by now, Google threw a huge curveball at the PPC community a few weeks ago by announcing Google Enhanced Campaigns; and I’m not happy about it.

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Balancing SEO and PPC to Maximize Search Results


Search Engine Marketing Search Engine Optimization (SEO) keyword research Max DesMarais organic search PPC remarketing SEM SEO strategies SEO tactics Vital NHGuest post by Max DesMarais. Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. However, there is one pitfall to all the hard work that goes into ranking at the top organically.

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How to Improve Your Quality Score and Search Ad Ranking


SEM Online AdvertisingAccording to online advertising statistics in 2016, four out of five businesses use Google AdWords for their PPC campaigns, and that they earned approximately $3 for every $1.60 spent. Today, search advertising remains as an effective way to drive awareness, traffic, and conversions.