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Tips on Getting Started With SEM Automation From the SEM Experts

Matchcraft

Search Engine Journal reports that Google prioritizes websites that engage in high-level search engine marketing (SEM)—with the world’s largest search engine’s two most important signals being link-building efforts and high-quality content. SEM automation offers a solution! They’re the powerhouse of automation.

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Get the Most Out of Your Brand Narrative When Doing SEO & SEM

US Data Corporation

Creating a consistent brand voice and narrative that resonates with your core audience while integrating that with your SEO and SEM efforts will ensure maximum results from your digital marketing communication efforts. The post Get the Most Out of Your Brand Narrative When Doing SEO & SEM appeared first on US Data Corporation.

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SEM vs. SEO: What’s The Difference? via @sejournal, @searchmastergen

Search Engine Journal

Should I be using SEO, SEM, or both? The post SEM vs. SEO: What’s The Difference? Find out the difference between the two and learn how they can give you a competitive advantage. appeared first on Search Engine Journal.

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SEM Strategy In 2023: More Ahead With Your Year In Review via @sejournal, @jonkagan

Search Engine Journal

Look back at the past year and prepare accordingly with this SEM guide. The post SEM Strategy In 2023: More Ahead With Your Year In Review appeared first on Search Engine Journal. 2023 is going to be a wild year in search.

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ChatGPT & PPC: 7 Ways SEMs Can Leverage AI Tools via @sejournal, @siliconvallaeys

Search Engine Journal

The post ChatGPT & PPC: 7 Ways SEMs Can Leverage AI Tools appeared first on Search Engine Journal. Save time when you discover a slew of new automation opportunities for PPC advertisers in Generative AI. Here's a step-by-step using PT to start with.

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How to Optimize Paid Search Campaigns with a SEM Audit

Single Grain

If so, it’s time to carry out a SEM audit. By doing so, you’ll gain game-changing insights that can help you fine-tune your SEM strategy and identify the actionable steps you need to take to generate better returns on your investment in paid advertising. Sound familiar?

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Almost all our SEM engagements begin with some kind of audit and assessment,” commented Howard J. Aggressive testing of ad copy.

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