Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform.

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SEM Platforms and How They Differ

Spiralytics

While search engine optimization (SEO) can help gain high traffic through ‘free,’ ‘editorial’ or ‘natural’ search results, search engine marketing (SEM) increases traffic through purchasing ads on search engines. According to studies , SEM has proven to be a highly-effective marketing channel, especially since consumers rely heavily on search engines when seeking or gathering information online. SEM Online Advertising

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Expand your Offer Strategy to Increase SEM Performance

The Point

It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. One reason is a general (short-sighted, in my view) opinion of SEM as merely a tool to find prospects who are ready to buy. However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice.

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14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. 59% also use paid search / SEM. 7: 14 Fortuitous SEO and SEM Stats and Facts. Search remains the cornerstone of digital and content marketing efforts.

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The SEM Guide to Researching and Selecting Keywords

Spiralytics

Meanwhile, marketers and advertisers can leverage search to get their messages in front of consumers through search engine marketing (SEM). SEM KeywordsPeople are searching the internet by the second. Statistics say that Google alone processes about 3.5 billion searches every day. For searchers, their ability to identify the relevant keywords makes it possible to find the content that they need fast.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

10: The 17 Best Keyword Research Tools for SEO and SEM. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter.

The Right SEM Strategy for Schools

Hubspot

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. In short: think of SEO as your "always-on" SEM, while PPC is your "special occasion" SEM.

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WhiteHat Security Increases SEM Efficiency Using Smart Content Framework

Brightedge

The post WhiteHat Security Increases SEM Efficiency Using Smart Content Framework appeared first on BrightEdge SEO Blog.

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Search Engine Marketing (SEM) Best Practices

Webbiquity

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1.

17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year.

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Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?

Biznology

Paid Search Search Marketing Slider Black Friday Kohl''s Search Engine Marketing sem Target (Photo credit: Wikipedia). The Black Friday shopping weekend was an amazing opportunity to study the different search marketing strategies in play.

10 SEM Rookie Mistakes that You Might Be Doing Right Now

Spiralytics

On the other hand, this same reason is why SEM can be detrimental to any marketing initiative. Businesses who assume that they know or have misguided expectations about SEM will ultimately get outsmarted by their competitors.

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SEM for the Enterprise [White Paper]

Fathom

If you work for an enterprise company that invests (or is considering investing) in pay-per-click (PPC) advertising, then you will want to read … Continue reading → The post SEM for the Enterprise [White Paper] appeared first on Fathom. Paid Advertising/SEM/Display enterprise sem PPC agency SEMNo, I’m not talking about search-engine marketing for intergalactic ships, but that would be interesting, wouldn’t it?

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SEM Mystery: The Case of the Missing Leads

Webbiquity

Sugar wasn’t going to like this, and as the old saying goes, hell hath no fury like a woman with an underproducing SEM campaign. Tags: Search Engine Marketing CTR Google AdWords ROI SEM Originally published on the WebMarketCentral blog in December 2008.

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The importance of knowing what competitors spend on SEM

Biznology

Somehow, it always seems to be analytics season in the world of search marketing. Either you’re setting up a campaign, optimizing it, or reporting on its performance. One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend.

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New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine.

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4 Tips for Healthcare SEM, Post-Affordable Care Act

Fathom

For those in the healthcare industry, planning for 2013 requires additional strategy since significant portions of the Affordable Care Act come into effect on … Continue reading → The post 4 Tips for Healthcare SEM, Post-Affordable Care Act appeared first on Fathom.

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Optimize Your Keyword Research and Rankings with SEMRush

Act-On

AdWords SEO keyword strategy keywords Search engine marketing search engine optimization Search Engine traffic SEMLearn how to use the popular SEO tool SEMRush to perform valuable keyword research.

SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)

Fathom

The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC , SEM and search advertising ) as the most effective advertising method for manufacturers. Manufacturing (OEM) Online Advertising / SEM / Display

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3 Tips for Hospitals To Fuel Content Marketing with SEM Data

Fathom

As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Bottom line: SEM is much more valuable to health systems than simply being a vehicle for generating appointments, guide downloads, and phone calls.

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Machine learning for large-scale SEM accounts

Opentopic

Opentopic blog >> searchengineland.com A key challenge when working on what we could term “large-scale” PPC accounts is efficiency. There will always be more that you could do if given an unlimited amount of time to build out and optimize an AdWords campaign; therefore, the trick is managing priorities and being efficient with your time. In this post, I will. Cognitive Technology Cmo cognitive technology

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SEM, SEO & Traffic Manager – Emploi étudiants avec l’Etudiant.fr

Opentopic

The SEM SEO Manager drives sales of telecommunications products and optimizes the different online and sales channels as well as well the traffic acquisition for the online shop. The main objective is the profitable acquisition of new B2B customers, where the main focus is on Google AdWords and other SEM campaigns. Opentopic blog >> jobs-stages.letudiant.fr

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Forgetting Google: New SEM Strategy Expands Brand Discoverability

Content Standard

But a new infographic released by BloomReach suggests that your SEM strategy may need to expand to take into account some of the Internet’s more massive websites. The post Forgetting Google: New SEM Strategy Expands Brand Discoverability appeared first on The Content Standard by Skyword.

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Infographic: Top 10 B2B Paid Search Mistakes

The Point

If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs.

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Machine learning for large-scale SEM accounts

Opentopic

Opentopic blog >> searchengineland.com A key challenge when working on what we could term “large-scale” PPC accounts is efficiency. There will always be more that you could do if given an unlimited amount of time to build out and optimize an AdWords campaign; therefore, the trick is managing priorities and being efficient with your time. In this post, I will. Cognitive Technology Cmo cognitive technology

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Machine learning for large-scale SEM accounts

Opentopic

Opentopic blog >> searchengineland.com A key challenge when working on what we could term “large-scale” PPC accounts is efficiency. There will always be more that you could do if given an unlimited amount of time to build out and optimize an AdWords campaign; therefore, the trick is managing priorities and being efficient with your time. In this post, I will. Cognitive Technology Cmo cognitive technology

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Machine learning for large-scale SEM accounts

Opentopic

Opentopic blog >> searchengineland.com A key challenge when working on what we could term “large-scale” PPC accounts is efficiency. There will always be more that you could do if given an unlimited amount of time to build out and optimize an AdWords campaign; therefore, the trick is managing priorities and being efficient with your time. In this post, I will. Cognitive Technology Cmo cognitive technology

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?????????? – Seo Search Engine Optimization & Sem Search Engine Marketing – Opentopic – Opentopic

Opentopic

The post 강구폭포약초관광농원 – Seo Search Engine Optimization & Sem Search Engine Marketing – Opentopic – Opentopic appeared first on Opentopic. Opentopic blog >> opentopic.com Some of these services give more details than the variety of clicks.

?????????? – Seo Search Engine Optimization & Sem Search Engine Marketing – Opentopic

Opentopic

The post 강구폭포약초관광농원 – Seo Search Engine Optimization & Sem Search Engine Marketing – Opentopic appeared first on Opentopic. Opentopic blog >> opentopic.com Some of these services give more details than the variety of clicks.

?????????? – Seo Search Engine Optimization & Sem Search Engine Marketing

Opentopic

The post 강구폭포약초관광농원 – Seo Search Engine Optimization & Sem Search Engine Marketing appeared first on Opentopic. Opentopic blog >> ganggoo.co.kr Some of these services give more details than the variety of clicks.

Fathom + Webbed Marketing = Ohio SEM Dominance on National Stage

Fathom

This development adds another thriving Internet marketing company to one … Continue reading → The post Fathom + Webbed Marketing = Ohio SEM Dominance on National Stage appeared first on Fathom. Company News Cleveland Columbus fathom Midwest Nate Riggs Ohio SEM SEO Social Media VisiOne Webbed MarketingWhat happens when 2 successful Internet marketing companies in close proximity with similar values and cultures get together? They get better! They also get bigger.

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AVANKIA LLC Jobs | Digital Marketing – SEO/SEM Job | Jobs In Bengaluru/ Bangalore

Opentopic

Opentopic blog >> opentopic.com We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will also manage all SEM campaigns on Google, Yahoo and Bing in order. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. Marketing ROI Cmo marketing roi

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AVANKIA LLC Jobs | Digital Marketing – SEO/SEM Job | Jobs In Bengaluru/ Bangalore

Opentopic

Opentopic blog >> opentopic.com We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will also manage all SEM campaigns on Google, Yahoo and Bing in order. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. Marketing ROI Cmo marketing roi

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AVANKIA LLC Jobs | Digital Marketing – SEO/SEM Job | Jobs In Bengaluru/ Bangalore

Opentopic

Opentopic blog >> timesjobs.com We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will also manage all SEM campaigns on Google, Yahoo and Bing in order. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. Marketing ROI Cmo marketing roi

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Smart SEM Strategies for B2B Tech Companies [Q&A]

Golden Spiral

The post Smart SEM Strategies for B2B Tech Companies [Q&A] appeared first on Golden Spiral. In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. We often work with B2B technology companies that have very low search volumes for their keywords. Is Google Adwords still a viable channel for them?

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Helpful SEM Advice from MarketingSherpa

WebMarketCentral

And the most surprising point: 16% of respondents said they didn't share SEM results with their agencies. My question is: why isn't their agency managing their SEM program in the first place?

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Best of 2008: SEM Landing Pages

WebMarketCentral

Here are a few of the best posts about SEM landing page design from last year.

?????????? – Seo Search Engine Optimization & Sem Search Engine Marketing – Opentopic – Opentopic – Opentopic

Opentopic

The post 강구폭포약초관광농원 – Seo Search Engine Optimization & Sem Search Engine Marketing – Opentopic – Opentopic – Opentopic appeared first on Opentopic. Opentopic blog >> opentopic.com Some of these services give more details than the variety of clicks.

3 Tips for Optimizing SEM Campaigns

WebMarketCentral

For those experienced in SEM, these tips may still serve as helpful reminders. For example, suppose top marketing books was a high-performing phrase for your SEM campaign. Use SEM terms for SEO.

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3 More Tips for Optimizing SEM Campaigns

WebMarketCentral

The previous post on this topic advised search engine marketers to bid on their own company name and branded terms, keep keyword lists clean and cross-pollinate SEO and SEM efforts. Here are three more tips for optimizing results from SEM programs such as Google AdWords.

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