9 SEM Trends You Need to Know for 2021


Returning to a degree of normality might be possible in 2021, but SEM may never go back to business as usual. Here are 9 SEM trends for 2021. SEM & PPC 2021 search engine marketing Search Trends SEM trends

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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform. Though that pilot campaign didn’t yield any conversions, the company felt reasonably confident that, with the proper guidance and management, SEM could be a viable demand generation engine for the enterprise business.

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Expand your Offer Strategy to Increase SEM Performance

The Point

It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. One reason is a general (short-sighted, in my view) opinion of SEM as merely a tool to find prospects who are ready to buy. However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice.

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A Complete Guide to SEM (Paid Search)


If you're looking to learn more about Search Engine Marketing (SEM) or paid search, you've come to the right place! Jump to a section: What is SEM? Why SEM Works for Businesses. Essential Tools for Your SEM Campaign. SEM Mistakes to Avoid. Taking SEM to the Next Level. SEM PPCIt's a bit of a hefty post, so feel free to use the links below to skip to a section. A Brief History of Search Ads. Search Advertising Platforms.

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What is SEM (Search Engine Marketing) and how it relates to SEO


In this scenario, SEM (Search Engine Marketing), a set of techniques that aims to use these engines for promotion on the Internet, emerges. In this article, we will explain the following points: What is SEM? Why is SEM important? What is SEM? SEM is divided into two parts.

Rachel Schnorr: Merkel SEM


The post Rachel Schnorr: Merkel SEM appeared first on The ONTRAPORT Blog. Understanding how to motivate and engage and lead others when they're different from you, that's definitely been one of my biggest growth areas. Business Automation Podcast

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10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them) via @sejournal, @jonkagan

Search Engine Journal

The post 10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them) appeared first on Search Engine Journal. Learn about the most common ethical and legal issues in PPC and what the industry needs to do to ensure oversight.

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Build or Buy? SEM Agencies vs. In-House SEM Campaigns


For the past decade or more, in-house SEM campaigns have taken a back seat to SEM agencies for most small, medium and large businesses. Admittedly, going with SEM agencies proved a good solution for many companies over the years who enjoyed handing off their marketing efforts to knowledgeable professionals in lieu of building their own teams. A Common Misconception: SEM Is Where the Customer Experience Lies.

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SEO vs. SEM: The Guide to Optimization


Over the past several years, becoming SEO and SEM savvy has grown in importance to remain relevant and build a lucrative career. But if you’re a little confused about the differences between SEO and SEM, don’t sweat it. How SEO and SEM work together. What SEM is.

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The Difference Between SEO & SEM

Cody Ward

For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. So then what is SEM? The post The Difference Between SEO & SEM appeared first on Puzzle Marketer. Paid Search Search Engine Optimization search engine marketing sem seoOriginally posted here on USSCO Speaks blog. It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today.

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Five SEM Highlights of 2018


Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. Perhaps not surprisingly, many developments in the SEM space are related to significant changes around personal data — including new, stringent global privacy regulations, the onslaught of consumer information, hyperpersonalization and a slew of resulting data privacy issues. The post Five SEM Highlights of 2018 appeared first on QuanticMind.

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Small Business Guide to SEM


Nowadays, digital marketing is something you really should explore to achieve your bottom line, and a channel that you may consider utilizing is Search Engine Marketing (SEM) or search advertising. SEM Small BusinessBusiness success doesn’t happen overnight. It takes a solid strategy to grow your small business.

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SEM Platforms and How They Differ


While search engine optimization (SEO) can help gain high traffic through ‘free,’ ‘editorial’ or ‘natural’ search results, search engine marketing (SEM) increases traffic through purchasing ads on search engines. According to studies , SEM has proven to be a highly-effective marketing channel, especially since consumers rely heavily on search engines when seeking or gathering information online. SEM Online Advertising

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5 Advanced SEM Strategies for Businesses


Your digital marketing campaign can never be complete without search engine marketing (SEM) in your playbook. SEM can help achieve goals that other strategies such as content marketing and email marketing can't meet on their own. SEM Online AdvertisingThe reason is simple.

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SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B


?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space. The difference between SEM for B2B vs. B2C.

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13 More Bing Ads Secrets to Broaden Your SEM Coverage


Last year we published some tips and secrets on how to expand your SEM strategy using Bing Ads. If you want to maximize the value of Bing Ads for SEM in 2020, here are 13 new tips and strategies to consider.

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SEM Optimization Techniques: Are You Overpaying Google? [eBook]


SEM bidding optimization is the most significant way to achieve peak performance in paid search. However, when we’re talking about SEM programs that are core revenue producers in your business, this mindset promotes just-above-average results. This data is the key and the fuel to unlock and boost SEM. SEM teams looking to optimize PPC bidding face a number of challenges and blockers. Learn More About SEM Optimization Techniques and PPC Bidding.

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Competitor Bidding Strategy in SEM: Waking Up and Choosing Chaos via @sejournal, @jonkagan

Search Engine Journal

The post Competitor Bidding Strategy in SEM: Waking Up and Choosing Chaos appeared first on Search Engine Journal. Competitor bidding means actively bidding on your competitors' brand name keywords. Here's what you need to know to do it right.

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Are Data Issues Preventing You From Achieving Peak SEM Performance?


In the first of our new Enterprise Paid Search Pains series, we examine the biggest data challenges behind sub-standard SEM performance. Let’s face it, these days, the success of your PPC program — and your SEM performance and strategy as a whole — is contingent upon data. As you probably know by now, data is the fuel to your SEM engine, enabling you to devise comprehensive PPC strategies, create progressive business goals and drive future marketing decisions.

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The SEM Guide to Researching and Selecting Keywords


Meanwhile, marketers and advertisers can leverage search to get their messages in front of consumers through search engine marketing (SEM). SEM KeywordsPeople are searching the internet by the second. Statistics say that Google alone processes about 3.5 billion searches every day. For searchers, their ability to identify the relevant keywords makes it possible to find the content that they need fast.

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Rachel Schnorr: Merkle SEM


Understanding how to motivate and engage and lead others when they're different from you, that's definitely been one of my biggest growth areas. Business Automation Podcast

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MarCom Manager (SEM Specialty)


MarCom Manager (SEM Specialty) Reporting to: Senior Marketing Manager Location: Redmond, WA Summary: Do. The post MarCom Manager (SEM Specialty) appeared first on Versium Analytics Inc. Employment Opportunity

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6 Free Tools That Make SEM a Breeze


Search engine marketing (SEM) can be a pretty daunting task. The level and amount of competition in online advertising can be overwhelming, not to mention frustrating, especially if you think you’re doing everything right but you’re still not getting the traffic or conversion results you want.

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SEM for the Enterprise [White Paper]


If you work for an enterprise company that invests (or is considering investing) in pay-per-click (PPC) advertising, then you will want to read … Continue reading → The post SEM for the Enterprise [White Paper] appeared first on Fathom. Paid Advertising/SEM/Display enterprise sem PPC agency SEMNo, I’m not talking about search-engine marketing for intergalactic ships, but that would be interesting, wouldn’t it?

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SEM Travel Trends that Marketers Can’t Ignore


The… Digital Marketing Travel performance marketing sem travel trends travel marketersThe travel industry has evolved considerably over the past decade, driven principally by the digitalization of travel services and a growing worldwide travel trend.

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5 melhores práticas de SEO para organizações sem fins lucrativos (ONGs)


Ao otimizar seu site e práticas de marketing, você pode melhorar seu posicionamento nas páginas de resultados de mecanismos de pesquisa (SERPs), conseguir mais tráfego para organizações sem fins lucrativos que podem ser convertidos em doadores ou voluntários e ajudar a divulgar mensagens sobre as instituições. SEO

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How to Avoid Underspending and Overspending Your SEM Budget


Balancing your SEM budget is one of the major challenges of marketing management today. It can also frustrate the leaders who put you in charge of SEM in the first place. Numerous factors can contribute to poor SEM budget spend. Probably the most common reason for SEM budget underspending is setting your budget too low. Another common reason you might underspend your SEM budget is if your conversion rate is too low.

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How to Optimize your SEM Program for the Next Big Thing: Voice Search


The SEM industry is no stranger to… Search Engine Marketing / SEM long tail keywords PPC optimization strategy SEM optimization techniques voice commerce Voice SearchThe rapid advancement and proliferation of voice assistant technology are introducing exciting opportunities for companies in consumer-facing industries.

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National vs. Local Geo-Targeting: Which SEM Strategy is Best for Your Business?


Effectively geo-targeting SEM campaigns is one of those arcane questions with an answer that never satisfies. The ever-unsatisfying answer to the question of how best to geo-target your SEM campaigns? The goal of this article is to demystify all of those dependencies, to show you that others have indeed tried this before, and ultimately, help you toward a reliably satisfying answer to the question of how best to geo-target your SEM campaigns.

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14 Fortuitous SEO and SEM Stats and Facts


Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. 59% also use paid search / SEM. Search engine marketing (SEM) will continue to capture the largest share of online spend at 47%, or about 14% of total marketing budgets. 7: 14 Fortuitous SEO and SEM Stats and Facts. Search remains the cornerstone of digital and content marketing efforts.

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Having Trouble Optimizing Your Seasonal and Promotional SEM Performance?


In the world of SEM, your campaign strategy doesn’t stay the same from quarter to quarter, month to month or even week to week. And as a Paid Search Marketer who has lived through numerous Black Fridays — and countless promotional SEM campaigns — you know that some seasons are, well, busier than others. In Part II of our Enterprise Paid Search Pain Pain series, “Having Trouble Optimizing Your Seasonal and Promotional SEM Performance?”

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How to Launch a Successful SEM Campaign for Higher Education


For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). So while it’s easy to grasp why for-profit businesses need to invest in search engine marketing (SEM) to get more reach and drive sales online, until recently it was unclear if SEM really is a necessary investment for higher education institutions. Why Use SEM for Higher Education?

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Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?


Paid Search Search Marketing Slider Black Friday Kohl''s Search Engine Marketing sem Target (Photo credit: Wikipedia). The Black Friday shopping weekend was an amazing opportunity to study the different search marketing strategies in play. The Search Monitor decided to look closely at one interesting vertical – toy retailers – and two important search marketing metrics in that vertical: ad rank and ad frequency.

The Ultimate Guide to SEM (Search Engine Marketing)


Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. When this is the case, it's critical you invest in a SEM strategy. What is SEM? Best SEM tools.

How to Develop a SEM Plan That Works for Your Brand


Paid Advertising SEM“Give me six hours to chop down a tree and I will spend the first hour sharpening the axe.” – Abraham Lincoln.

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SEO vs. SEM: Combining the Two to Maximize SERP Real Estate


Using SEM and SEO together will drive traffic using both organic and paid strategies. What is SEM? What does SEM stand for? SEO vs SEM: The Battleground. Leveraging SEM generates traffic, clicks, leads, opportunities, etc. Using SEO and SEM together.


4 Tips for Increasing SEM Spend Without Sacrificing Performance


In this article, we list four tips for increasing SEM spend without taking a hit, ensuring your performance stays profitable. The post 4 Tips for Increasing SEM Spend Without Sacrificing Performance appeared first on QuanticMind. Paid Search Optimization Search Engine Marketing / SEM increasing SEM spend paid search optimization PPC AdvertisingA common headache for any account manager is a decrease in budget.

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