Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform.

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Rachel Schnorr: Merkel SEM

Ontraport

The post Rachel Schnorr: Merkel SEM appeared first on The ONTRAPORT Blog. Understanding how to motivate and engage and lead others when they're different from you, that's definitely been one of my biggest growth areas. Business Automation Podcast

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5 Advanced SEM Strategies for Businesses

Spiralytics

Your digital marketing campaign can never be complete without search engine marketing (SEM) in your playbook. SEM can help achieve goals that other strategies such as content marketing and email marketing can't meet on their own. SEM Online Advertising

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Build or Buy? SEM Agencies vs. In-House SEM Campaigns

QuanticMind

For the past decade or more, in-house SEM campaigns have taken a back seat to SEM agencies for most small, medium and large businesses. Admittedly, going with SEM agencies proved a good solution for many companies over the years who enjoyed handing off their marketing efforts to knowledgeable professionals in lieu of building their own teams. A Common Misconception: SEM Is Where the Customer Experience Lies.

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Expand your Offer Strategy to Increase SEM Performance

The Point

It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. One reason is a general (short-sighted, in my view) opinion of SEM as merely a tool to find prospects who are ready to buy. However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice.

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SEM Platforms and How They Differ

Spiralytics

While search engine optimization (SEO) can help gain high traffic through ‘free,’ ‘editorial’ or ‘natural’ search results, search engine marketing (SEM) increases traffic through purchasing ads on search engines. According to studies , SEM has proven to be a highly-effective marketing channel, especially since consumers rely heavily on search engines when seeking or gathering information online. SEM Online Advertising

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14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. 59% also use paid search / SEM. 7: 14 Fortuitous SEO and SEM Stats and Facts. Search remains the cornerstone of digital and content marketing efforts.

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The SEM Guide to Researching and Selecting Keywords

Spiralytics

Meanwhile, marketers and advertisers can leverage search to get their messages in front of consumers through search engine marketing (SEM). SEM KeywordsPeople are searching the internet by the second. Statistics say that Google alone processes about 3.5 billion searches every day. For searchers, their ability to identify the relevant keywords makes it possible to find the content that they need fast.

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How to Develop a SEM Plan That Works for Your Brand

Spiralytics

Paid Advertising SEM“Give me six hours to chop down a tree and I will spend the first hour sharpening the axe.” – Abraham Lincoln.

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How to Launch a Successful SEM Campaign for Higher Education

QuanticMind

For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). Why Use SEM for Higher Education? SEM is a multifaceted marketing strategy that can’t be learned overnight.

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Rachel Schnorr: Merkle SEM

Ontraport

Understanding how to motivate and engage and lead others when they're different from you, that's definitely been one of my biggest growth areas. Business Automation Podcast

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6 Free Tools That Make SEM a Breeze

Spiralytics

Search engine marketing (SEM) can be a pretty daunting task. The level and amount of competition in online advertising can be overwhelming, not to mention frustrating, especially if you think you’re doing everything right but you’re still not getting the traffic or conversion results you want.

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The Difference Between SEO & SEM

Cody Ward

For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. So then what is SEM? The post The Difference Between SEO & SEM appeared first on Puzzle Marketer. Paid Search Search Engine Optimization search engine marketing sem seoOriginally posted here on USSCO Speaks blog. It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

10: The 17 Best Keyword Research Tools for SEO and SEM. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter.

SEM for Financial Services: Everything You Need to Know

QuanticMind

Financial services businesses have many opportunities to build brand awareness and attract new clients through search engine marketing (SEM). What Is SEM? Start by creating your landing pages with your overall SEM goals in mind.

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9 Ways to Use Inventory and Lead Capacity for More Efficient SEM

QuanticMind

Such is the case when you use both your own inventory and lead capacity to optimize your SEM activities and increase ROI. The combination of the products you have available, along the number of leads you can successfully generate and handle are critical data points that can be leveraged to your advantage — as important indicators regarding the success of your campaign, as well as a foundation from which to make your SEM strategies and campaigns even better.

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17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year.

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SEM for the Enterprise [White Paper]

Fathom

If you work for an enterprise company that invests (or is considering investing) in pay-per-click (PPC) advertising, then you will want to read … Continue reading → The post SEM for the Enterprise [White Paper] appeared first on Fathom. Paid Advertising/SEM/Display enterprise sem PPC agency SEMNo, I’m not talking about search-engine marketing for intergalactic ships, but that would be interesting, wouldn’t it?

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Dental Matchmakers Lift Profits by 246% with AI-Powered Predictive SEM Solution

QuanticMind

The SEM team at 1-800-Dentist knew it was time for the latter. Especially when I first started, there were a lot of super-urgent questions,” recalls Kalle Tompros, senior SEM manager at 1-800-Dentist. The post Dental Matchmakers Lift Profits by 246% with AI-Powered Predictive SEM Solution appeared first on QuanticMind. Case Studies PPC Search Engine Marketing / SEM PPC Advertising Predictive SEM Solution SEM

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Search Engine Marketing (SEM) Best Practices

Webbiquity

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1.

4 Tips for Healthcare SEM, Post-Affordable Care Act

Fathom

For those in the healthcare industry, planning for 2013 requires additional strategy since significant portions of the Affordable Care Act come into effect on … Continue reading → The post 4 Tips for Healthcare SEM, Post-Affordable Care Act appeared first on Fathom.

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How to Discover Your Competitors’ SEM Strategies and Tactics

QuanticMind

You simply need your SEM strategies to be more effective than your competitors. But what if I told you that there is a relatively easy way to get into the minds of your competitors in SEM? What if, in other words, someone handed you the SEM playbook for crushing your competition? Read on to get the most comprehensive SEM playbook for crushing your competitors. The final step to fully understanding your competitor’s SEM strategies is analyzing their PPC campaigns.

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What is Paid Search? How SEO and SEM Work for You

ConvertKit

What is SEM (search engine marketing)? By optimizing your SEM (search engine marketing) strategy, you’re able to capture the attention of people who already are interested in what you offer. This is why you need a bigger SEM strategy so you are spending advertising dollars wisely.

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Data-Driven Attribution and SEM [ebook]

QuanticMind

With this in mind, we’re proud to announce our new ebook: Data-Driven Attribution and SEM: A Practical Guide for Using Deep Funnel Data to Drive Profitable Acquisition , designed to help marketers use data beyond acquisition to improve volume, quality, and efficiency of lead capture.

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Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?

Biznology

Paid Search Search Marketing Slider Black Friday Kohl''s Search Engine Marketing sem Target (Photo credit: Wikipedia). The Black Friday shopping weekend was an amazing opportunity to study the different search marketing strategies in play.

SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)

Fathom

The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC , SEM and search advertising ) as the most effective advertising method for manufacturers. Manufacturing (OEM) Online Advertising / SEM / Display

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SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B

QuanticMind

?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space. The difference between SEM for B2B vs. B2C.

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3 Tips for Hospitals To Fuel Content Marketing with SEM Data

Fathom

As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Bottom line: SEM is much more valuable to health systems than simply being a vehicle for generating appointments, guide downloads, and phone calls.

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The Right SEM Strategy for Schools

Hubspot

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. In short: think of SEO as your "always-on" SEM, while PPC is your "special occasion" SEM.

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The importance of knowing what competitors spend on SEM

Biznology

Somehow, it always seems to be analytics season in the world of search marketing. Either you’re setting up a campaign, optimizing it, or reporting on its performance. One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend.

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What’s the Difference Between SEO and SEM?

TrustRadius Marketing

SEO stands for search engine optimization , and SEM stands for search engine marketing. SEO experts focus on generating traffic and leads through organic search whereas SEM experts aim to generate traffic and leads through organic and paid search. What does an SEM expert do?

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WhiteHat Security Increases SEM Efficiency Using Smart Content Framework

Brightedge

The post WhiteHat Security Increases SEM Efficiency Using Smart Content Framework appeared first on BrightEdge SEO Blog.

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SEM Mystery: The Case of the Missing Leads

Webbiquity

Sugar wasn’t going to like this, and as the old saying goes, hell hath no fury like a woman with an underproducing SEM campaign. Tags: Search Engine Marketing CTR Google AdWords ROI SEM Originally published on the WebMarketCentral blog in December 2008.

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New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine.

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10 SEM Rookie Mistakes that You Might Be Doing Right Now

Spiralytics

On the other hand, this same reason is why SEM can be detrimental to any marketing initiative. Businesses who assume that they know or have misguided expectations about SEM will ultimately get outsmarted by their competitors.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. This will free up more of your budget and time for other SEM activities.

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SEM for B2B: Lessons Learned from 40+ Accounts [VIDEO]

Directive Agency

Today we’re going to talk about SEM for B2B and the lessons that we’ve learned from 40+ accounts. SEM for B2B: Lessons Learned from 40+ Accounts — Takeaways. In closing, there are some big SEM for B2B takeaways here. Hi, everyone!

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SEM for Travel: Using Leading-Edge Technology to Lift Performance

QuanticMind

SEM for travel is a highly competitive space. See how one travel leader used data science and machine learning to pull ahead of the competition in our full SEM for travel customer success story. SEM for travel isn’t an easy business. SEM for travel is also challenging due to increasing fragmentation. Learn more about what these advanced solutions can do for you in our full customer success story covering SEM for travel.

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Smart SEM Strategies for B2B Tech Companies [Q&A]

Golden Spiral

The post Smart SEM Strategies for B2B Tech Companies [Q&A] appeared first on Golden Spiral. In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. We often work with B2B technology companies that have very low search volumes for their keywords. Is Google Adwords still a viable channel for them?

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Fathom + Webbed Marketing = Ohio SEM Dominance on National Stage

Fathom

This development adds another thriving Internet marketing company to one … Continue reading → The post Fathom + Webbed Marketing = Ohio SEM Dominance on National Stage appeared first on Fathom. Company News Cleveland Columbus fathom Midwest Nate Riggs Ohio SEM SEO Social Media VisiOne Webbed MarketingWhat happens when 2 successful Internet marketing companies in close proximity with similar values and cultures get together? They get better! They also get bigger.

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Introducing Our New Blog: The Search Engine Marketing Blog for SEM Professionals

QuanticMind

We’re super excited to announce the launch of QuanticMind’s new blog—Performance: The Search Engine Marketing Blog for SEM Processionals. We’ll not only be increasing the number of posts we publish every week, but we’ll also be featuring new in-depth content by SEM experts as well as more practical “how to” content by QuanticMind employees (such as our professional services team), and even interviews with key industry influencers.

Optimize Your Keyword Research and Rankings with SEMRush

Act-On

AdWords SEO keyword strategy keywords Search engine marketing search engine optimization Search Engine traffic SEMLearn how to use the popular SEO tool SEMRush to perform valuable keyword research.

The Top 3 SEM Takeaways from SMX Advanced 2017 – Social/Mobile, Audience Targeting and Shopping

QuanticMind

SEM professionals have a variety of tactics and tools to target and shape their audiences, including Remarketing Lists for Search Ads (RLSA) , Customer Match and retargeting via Google Display Network. The post The Top 3 SEM Takeaways from SMX Advanced 2017 – Social/Mobile, Audience Targeting and Shopping appeared first on QuanticMind. What were the top search engine marketing takeways from the paid search experts at SMX Advanced 2017?

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