Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform.

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Expand your Offer Strategy to Increase SEM Performance

The Point

It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. One reason is a general (short-sighted, in my view) opinion of SEM as merely a tool to find prospects who are ready to buy. However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice.

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Trending Sources

14 Fortuitous SEO and SEM Stats and Facts

Webbiquity

Though many small businesses remain skeptical of AdWords, SEM still accounts for the largest share of online advertising budgets. 59% also use paid search / SEM. 7: 14 Fortuitous SEO and SEM Stats and Facts. Search remains the cornerstone of digital and content marketing efforts.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

10: The 17 Best Keyword Research Tools for SEO and SEM. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter.

SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)

Fathom

The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC , SEM and search advertising ) as the most effective advertising method for manufacturers. Manufacturing (OEM) Online Advertising / SEM / Display

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3 Tips for Hospitals To Fuel Content Marketing with SEM Data

Fathom

As many of us know, SEM/PPC is an established source of patient acquisition for health systems and hospitals. Bottom line: SEM is much more valuable to health systems than simply being a vehicle for generating appointments, guide downloads, and phone calls.

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10 SEM Rookie Mistakes that You Might Be Doing Right Now

Spiralytics

On the other hand, this same reason is why SEM can be detrimental to any marketing initiative. Businesses who assume that they know or have misguided expectations about SEM will ultimately get outsmarted by their competitors.

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Are Tech Marketers Over Paid Advertising and SEM?

Captora

The post Are Tech Marketers Over Paid Advertising and SEM? Most companies often spend $40 to $50 million a year on Google AdWords.

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Infographic: Top 10 B2B Paid Search Mistakes

The Point

If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs.

Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?

Biznology

Paid Search Search Marketing Slider Black Friday Kohl''s Search Engine Marketing sem Target (Photo credit: Wikipedia). The Black Friday shopping weekend was an amazing opportunity to study the different search marketing strategies in play.

PPC – Pay Per Click – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media

Opentopic

Opentopic blog >> marketingtheway.com PPC is online adverting where advertisers bid based on keywords and the ads appear on Google, Google Partner websites or on Bing and Yahoo. The advertisers then Pay Per Click when the customer clicks on their ad. The ads appear at the top of the SERPs (Search engine results page) and along the side. The biggest. Marketing ROI Cmo marketing roi

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SEM, SEO & Traffic Manager – Emploi étudiants avec l’Etudiant.fr

Opentopic

The SEM SEO Manager drives sales of telecommunications products and optimizes the different online and sales channels as well as well the traffic acquisition for the online shop. The main objective is the profitable acquisition of new B2B customers, where the main focus is on Google AdWords and other SEM campaigns. Opentopic blog >> jobs-stages.letudiant.fr

SEM for the Enterprise [White Paper]

Fathom

If you work for an enterprise company that invests (or is considering investing) in pay-per-click (PPC) advertising, then you will want to read … Continue reading → The post SEM for the Enterprise [White Paper] appeared first on Fathom. Paid Advertising/SEM/Display enterprise sem PPC agency SEMNo, I’m not talking about search-engine marketing for intergalactic ships, but that would be interesting, wouldn’t it?

Machine learning for large-scale SEM accounts

Opentopic

Opentopic blog >> searchengineland.com A key challenge when working on what we could term “large-scale” PPC accounts is efficiency. There will always be more that you could do if given an unlimited amount of time to build out and optimize an AdWords campaign; therefore, the trick is managing priorities and being efficient with your time. In this post, I will. Cognitive Technology Cmo cognitive technology

A Really Useful B2B Marketing Benchmark Report from Optify

The Point

More than 10 percent of the reporting companies discontinued their paid search (SEM) campaigns in 2012. B2B Marketing Campaign Measurement Demand Generation General Inbound marketing SEM Social Media B2B Marketing Benchmarks Optify SEM Benchmarks Social Media Benchmarks

Smart SEM Strategies for B2B Tech Companies [Q&A]

Golden Spiral

The post Smart SEM Strategies for B2B Tech Companies [Q&A] appeared first on Golden Spiral. In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. We often work with B2B technology companies that have very low search volumes for their keywords. Is Google Adwords still a viable channel for them?

Failing at Paid Search? Maybe You’re Just Measuring It Wrong.

The Point

B2B Marketing Campaign Measurement Google AdWords lead generation PPC Advertising search marketing SEM paid search Paid Search Agency Paid Search Consultants Paid Search Tips PPC ppc best practices sem best practices

SEO – Search Engine Optimization – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media

Opentopic

Opentopic blog >> marketingtheway.com Search engine optimization or just SEO is an art of making your website or a webpage eligible enough to be listed on top search engine result pages (SERPs) when a user searches for a particular keyword in the search engine (Google, Yahoo, Bing etc). Whether or not your website will appear among the top results for. Marketing ROI Cmo marketing roi

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Infographic: 17 Tips for Generating Leads from Social PPC Advertising

The Point

B2B Marketing Campaign Strategy Demand Generation lead generation Online Advertising Online media PPC Advertising SEM Social Media facebook facebook advertising linkedin linkedin ad tips linkedin advertising social media advertising social PPC twitter twitter advertising

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New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For SEM agencies and consultants, the SEMRush Geo tool is a prospecting goldmine.

The importance of knowing what competitors spend on SEM

Biznology

Somehow, it always seems to be analytics season in the world of search marketing. Either you’re setting up a campaign, optimizing it, or reporting on its performance. One of the most useful metrics our Search Monitor clients use when it’s time to dive into AdWords or AdCenter is competitive ad spend.

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How to triple your digital marketing results

Biznology

So why are we still seeing suboptimal digital communications in display, email, SEM, wherever. What metrics do you use to define digital marketing success today? Clicks? Traffic? Followers? Leads? Sales?

AVANKIA LLC Jobs | Digital Marketing – SEO/SEM Job | Jobs In Bengaluru/ Bangalore

Opentopic

Opentopic blog >> opentopic.com We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will also manage all SEM campaigns on Google, Yahoo and Bing in order. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. Marketing ROI Cmo marketing roi

AVANKIA LLC Jobs | Digital Marketing – SEO/SEM Job | Jobs In Bengaluru/ Bangalore

Opentopic

Opentopic blog >> opentopic.com We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will also manage all SEM campaigns on Google, Yahoo and Bing in order. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. Marketing ROI Cmo marketing roi

4 Tips for Healthcare SEM, Post-Affordable Care Act

Fathom

For those in the healthcare industry, planning for 2013 requires additional strategy since significant portions of the Affordable Care Act come into effect on … Continue reading → The post 4 Tips for Healthcare SEM, Post-Affordable Care Act appeared first on Fathom.

How to Use Google Ad Extensions to Boost Visits to Your Retail Store

Vertical Response

Get more SEO/SEM tips by subscribing to our VR Buzz weekly newsletter. © Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.”

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Search Engine Marketing is Legion

Biznology

I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady.

4 Steps to Prep Your Search Engine Marketing for the Holidays

Vertical Response

Here are 4 steps to get your SEM ready now: 1. The first thing you should do when creating a new, holiday-based SEM campaign is to start with research. October marks the beginning of holiday season for many businesses. Halloween, Thanksgiving (in the U.S.),

Beginner’s Guide to SEO: Basic Steps Marketers Need To Know (Pt. 1)

Crimson Marketing

SEO and SEM is one of those specializations that many of you think requires an expert to manage. Digital Marketing search engine marketing search engine optimization SEM SEOEven the savviest of marketers need a little help every now and again.

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Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You Think

The Point

In the business of Search Engine Marketing (SEM) , this strategy is sometimes referred to as “ego bidding” – that is, securing the top position (or one of the top 3 positions) for a particular search term, regardless of cost or efficiency.

Top 10 Demand Generation Resolutions for 2014

The Point

Improve SEM conversion rates. It’s a pretty sure bet that Google will change their search algorithms again this year, and SEM practitioners everywhere will tinker away under the hood of their precious PPC campaigns, in a valiant attempt to stay ahead of the curve and the competition.

Optimize Your Keyword Research and Rankings with SEMRush

Act-On

AdWords SEO keyword strategy keywords Search engine marketing search engine optimization Search Engine traffic SEMLearn how to use the popular SEO tool SEMRush to perform valuable keyword research.

6 Tips to Creating an Ideal Landing Page

Vertical Response

Design Non-Profit Marketing SEO/SEM Small Business Marketing a/b split test adwords landing page landing pages search engine marketing SEM Having a well-designed landing page will go a long way when it comes to bringing in conversions.

Ten tips for customer reactivation

Biznology

Consider such segmentation variables as: Original acquisition source media, like email, SEM, direct mail, display advertising, event, or telemarketing. Are you looking for the best ways to reactivate dormant customers and reduce churn?

What You Need to Know About Using Google AdWords Content Campaigns

Vertical Response

Here, we discuss what they are and how to use Google AdWords Content Campaigns within your search engine marketing (SEM) strategy. Incorporating content campaigns into your overall SEM strategy is still good idea.

How to Improve Google Adwords Quality Scores [Infographic]

Puzzle Marketer

I recently stumbled upon an useful infographic created by Digital Net Agency , a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

SEO Tips for 2015

Vertical Response

SEO/SEM Tips in 2 Videos bing Firefox google search engine optimization Search Engines SEO SEO in 2015 yahoo Get your business found by search engines and potential customers in the new year.

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5 Ways to Use Paid Search & SEO Together

Vertical Response

SEO/SEM adwords google organic paid search PPC search engine marketing SEM SEO serp Paid search and SEO work in different ways to get visitors to your website. Paid search can yield almost immediate results, but can be expensive. Conversely, SEO is relatively cost free, but optimization efforts can take a long time to impact organic rankings. Both are important online marketing elements to, but can take different priorities depending on your goals and time.

SEM PPC Optimization: How to Maximize the Revenue at a Targeted ROI – Seo Land

Opentopic

Opentopic blog >> seoland.in By using profit-driven optimization techniques, advertisers can maximize their profits. The point at which the profit is highest is where the current ROI is equal to 1/E, where E is the current price elasticity (see the article: How to Drive Profit with PPC Campaigns). Therefore, the target ROI of the campaign cannot simply be an arbitrary. Marketing ROI Cmo marketing roi

Listen up, Google: Here Are My Demands

Fathom

Online Advertising/SEM/Display Uncategorized AdWords ppc SEMAs most of you know by now, Google threw a huge curveball at the PPC community a few weeks ago by announcing Google Enhanced Campaigns; and I’m not happy about it.