Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

In 2015, JW Player piloted a small-scale, in-house SEM program on Google AdWords to gauge the potential efficacy of using search advertising to drive qualified leads for its enterprise video platform.

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Expand your Offer Strategy to Increase SEM Performance

The Point

It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. One reason is a general (short-sighted, in my view) opinion of SEM as merely a tool to find prospects who are ready to buy. However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice.

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Small Business Guide to SEM

Spiralytics

Nowadays, digital marketing is something you really should explore to achieve your bottom line, and a channel that you may consider utilizing is Search Engine Marketing (SEM) or search advertising. SEM Small BusinessBusiness success doesn’t happen overnight.

SEM Optimization Techniques: Are You Overpaying Google? [eBook]

QuanticMind

SEM bidding optimization is the most significant way to achieve peak performance in paid search. However, when we’re talking about SEM programs that are core revenue producers in your business, this mindset promotes just-above-average results.

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Rachel Schnorr: Merkel SEM

Ontraport

The post Rachel Schnorr: Merkel SEM appeared first on The ONTRAPORT Blog. Understanding how to motivate and engage and lead others when they're different from you, that's definitely been one of my biggest growth areas. Business Automation Podcast

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Build or Buy? SEM Agencies vs. In-House SEM Campaigns

QuanticMind

For the past decade or more, in-house SEM campaigns have taken a back seat to SEM agencies for most small, medium and large businesses. Admittedly, going with SEM agencies proved a good solution for many companies over the years who enjoyed handing off their marketing efforts to knowledgeable professionals in lieu of building their own teams. A Common Misconception: SEM Is Where the Customer Experience Lies.

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5 Advanced SEM Strategies for Businesses

Spiralytics

Your digital marketing campaign can never be complete without search engine marketing (SEM) in your playbook. SEM can help achieve goals that other strategies such as content marketing and email marketing can't meet on their own. SEM Online Advertising

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How to Avoid Underspending and Overspending Your SEM Budget

QuanticMind

Balancing your SEM budget is one of the major challenges of marketing management today. It can also frustrate the leaders who put you in charge of SEM in the first place. Numerous factors can contribute to poor SEM budget spend.

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Five SEM Highlights of 2018

QuanticMind

Without a doubt, 2018 has been quite a year for PPC advertisers and the SEM industry as a whole. Perhaps not surprisingly, many developments in the SEM space are related to significant changes around personal data — including new, stringent global privacy regulations, the onslaught of consumer information, hyperpersonalization and a slew of resulting data privacy issues. The post Five SEM Highlights of 2018 appeared first on QuanticMind.

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MarCom Manager (SEM Specialty)

Versium

MarCom Manager (SEM Specialty) Reporting to: Senior Marketing Manager Location: Redmond, WA Summary: Do. The post MarCom Manager (SEM Specialty) appeared first on Versium Analytics Inc. Employment Opportunity

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The Difference Between SEO & SEM

Cody Ward

For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. So then what is SEM? The post The Difference Between SEO & SEM appeared first on Puzzle Marketer. Paid Search Search Engine Optimization search engine marketing sem seoOriginally posted here on USSCO Speaks blog. It’s hard to keep track of all the digital marketing buzzwords that are flying around the internet today.

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Having Trouble Optimizing Your Seasonal and Promotional SEM Performance?

QuanticMind

In the world of SEM, your campaign strategy doesn’t stay the same from quarter to quarter, month to month or even week to week. In Part II of our Enterprise Paid Search Pain Pain series, “Having Trouble Optimizing Your Seasonal and Promotional SEM Performance?”

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Using Bing as an Alternative SEM Tool

The Lead Agency

The post Using Bing as an Alternative SEM Tool appeared first on The Lead Agency. If until now, you’ve been neglecting Bing as a channel in your search marketing strategy, you’re not alone. In 2018, Google’s ad revenue amounted to almost $US116.3

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4 Tips for Increasing SEM Spend Without Sacrificing Performance

QuanticMind

In this article, we list four tips for increasing SEM spend without taking a hit, ensuring your performance stays profitable. The post 4 Tips for Increasing SEM Spend Without Sacrificing Performance appeared first on QuanticMind.

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SEM Platforms and How They Differ

Spiralytics

While search engine optimization (SEO) can help gain high traffic through ‘free,’ ‘editorial’ or ‘natural’ search results, search engine marketing (SEM) increases traffic through purchasing ads on search engines. According to studies , SEM has proven to be a highly-effective marketing channel, especially since consumers rely heavily on search engines when seeking or gathering information online. SEM Online Advertising

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Adwords Automation in 2019 – The Best Solutions for Automating SEM

QuanticMind

In this article, we offer a complete overview of the best solutions for automating SEM in 2019. This makes full automation capabilities even more essential for SEM success. The post Adwords Automation in 2019 – The Best Solutions for Automating SEM appeared first on QuanticMind.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

10: The 17 Best Keyword Research Tools for SEO and SEM. Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter.

Rachel Schnorr: Merkle SEM

Ontraport

Understanding how to motivate and engage and lead others when they're different from you, that's definitely been one of my biggest growth areas. Business Automation Podcast

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Are Data Issues Preventing You From Achieving Peak SEM Performance?

QuanticMind

In the first of our new Enterprise Paid Search Pains series, we examine the biggest data challenges behind sub-standard SEM performance. Let’s face it, these days, the success of your PPC program — and your SEM performance and strategy as a whole — is contingent upon data. As you probably know by now, data is the fuel to your SEM engine, enabling you to devise comprehensive PPC strategies, create progressive business goals and drive future marketing decisions.

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How to Launch a Successful SEM Campaign for Higher Education

QuanticMind

For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). Why Use SEM for Higher Education? SEM is a multifaceted marketing strategy that can’t be learned overnight.

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Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Businesses today use a variety of approaches to SEM that each come with their own benefits and pains, but they all have one priority in common: to create the most effective SEM strategy while minimizing the effort and resources needed to achieve it.

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SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B

QuanticMind

?SEM for B2B is a different space than consumer marketing. Here, we’ll discuss some of the tactics and ad types you can use today in SEM for B2B. SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space. The difference between SEM for B2B vs. B2C.

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SEM for the Enterprise [White Paper]

Fathom

If you work for an enterprise company that invests (or is considering investing) in pay-per-click (PPC) advertising, then you will want to read … Continue reading → The post SEM for the Enterprise [White Paper] appeared first on Fathom. Paid Advertising/SEM/Display enterprise sem PPC agency SEMNo, I’m not talking about search-engine marketing for intergalactic ships, but that would be interesting, wouldn’t it?

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17 (of the) Best AdWords and SEM Guides of 2011

Webbiquity

Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year.

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How Data Security and Regulatory Compliance are Changing SEM

QuanticMind

Here are some insights into how you can navigate regulatory compliance in the world of SEM. GDPR’s Impact on SEM. For you as an SEM professional, that means you have the opportunity to get ahead of the game by adhering to its set of data privacy laws.

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4 Tips for Healthcare SEM, Post-Affordable Care Act

Fathom

For those in the healthcare industry, planning for 2013 requires additional strategy since significant portions of the Affordable Care Act come into effect on … Continue reading → The post 4 Tips for Healthcare SEM, Post-Affordable Care Act appeared first on Fathom.

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SEM for Financial Services: Everything You Need to Know

QuanticMind

Financial services businesses have many opportunities to build brand awareness and attract new clients through search engine marketing (SEM). What Is SEM? Start by creating your landing pages with your overall SEM goals in mind.

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How to Develop a SEM Plan That Works for Your Brand

Spiralytics

Paid Advertising SEM“Give me six hours to chop down a tree and I will spend the first hour sharpening the axe.” – Abraham Lincoln.

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National vs. Local Geo-Targeting: Which SEM Strategy is Best for Your Business?

QuanticMind

Effectively geo-targeting SEM campaigns is one of those arcane questions with an answer that never satisfies. The ever-unsatisfying answer to the question of how best to geo-target your SEM campaigns? The same is true of your SEM campaigns.

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Search Engine Marketing (SEM) Best Practices

Webbiquity

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1.

The SEM Guide to Researching and Selecting Keywords

Spiralytics

Meanwhile, marketers and advertisers can leverage search to get their messages in front of consumers through search engine marketing (SEM). SEM KeywordsPeople are searching the internet by the second. Statistics say that Google alone processes about 3.5 billion searches every day. For searchers, their ability to identify the relevant keywords makes it possible to find the content that they need fast.

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Six SEM Trends You Need to Know in 2019

QuanticMind

It’s a New Year, and with it comes a host of innovative new SEM trends that will be integral in the direction of your digital marketing and advertising strategy. That means reaching new audiences, achieving new goals and adopting new tools to accomplish all your SEM objectives. The year promises to be unprecedented in terms of the number and sheer sophistication of tools and technologies for all your SEM endeavors. The holidays are over and 2019 is here in full swing.

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6 Free Tools That Make SEM a Breeze

Spiralytics

Search engine marketing (SEM) can be a pretty daunting task. The level and amount of competition in online advertising can be overwhelming, not to mention frustrating, especially if you think you’re doing everything right but you’re still not getting the traffic or conversion results you want.

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What’s the Difference Between SEO and SEM?

TrustRadius Marketing

SEO stands for search engine optimization , and SEM stands for search engine marketing. SEO experts focus on generating traffic and leads through organic search whereas SEM experts aim to generate traffic and leads through organic and paid search. What does an SEM expert do?

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Why Automation is Key to Your SEM Success

QuanticMind

The online advertising industry, like many other industries today, is awash with the terms “Artificial Intelligence” and “Machine Learning” — two buzzwords that by now are common parlance in SEM. The post Why Automation is Key to Your SEM Success appeared first on QuanticMind. Machine Learning Search Engine Marketing / SEM Automation SEM

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Black Friday 2013: which toy retailers topped the rank vs. frequency chart in SEM?

Biznology

Paid Search Search Marketing Slider Black Friday Kohl''s Search Engine Marketing sem Target (Photo credit: Wikipedia). The Black Friday shopping weekend was an amazing opportunity to study the different search marketing strategies in play.

SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)

Fathom

The report, which surveyed hundreds of B2B manufacturing marketers across North America, ranked search engine marketing (also referred to as PPC , SEM and search advertising ) as the most effective advertising method for manufacturers. Manufacturing (OEM) Online Advertising / SEM / Display

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