PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

Therefore, we’ve laid out the pros and cons for both influencer marketing and PPC so that you, as a marketer, can come to an informed conclusion of which tactic is best for you. Influencer marketing has a superior ROI compared to PPC; $6.50 PPC is being ignored.

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Infographic: 17 Tips for Generating Leads from Social PPC Advertising

The Point

B2B Marketing Campaign Strategy Demand Generation lead generation Online Advertising Online media PPC Advertising SEM Social Media facebook facebook advertising linkedin linkedin ad tips linkedin advertising social media advertising social PPC twitter twitter advertising

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Trending Sources

Optimize Your PPC Spend

Salesfusion

The post Optimize Your PPC Spend appeared first on Salesfusion. Best Practices Customer Interaction Social Media Marketing Campaign

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Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We recently went through and audited our paid media (mostly PPC) and found that there were many ways in which we could improve. adwords ppc paid media semWe’re a fast-growing marketing team with the goal to be constantly improving our marketing output.

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Balancing SEO and PPC to Maximize Search Results

Webbiquity

That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. SEO and PPC Work Best Together — Here’s Why. PPC management efforts, in contrast, can yield results almost immediately—but are costly in the long term. If you want to fully capitalize on search results, it is a good idea to supplement keywords of value with targeted PPC ads. Maybe there is significant volume, but if no one converts, PPC can help determine that.

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Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign

The Point

Conversely, the more specific your match types and keywords, the more qualified the resulting traffic, and the less money you’ll waste on people whom you never intended to see your PPC ad in the first place.

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Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing. On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. To be sure, these are two very different types of marketing programs. Direct mail is traditional offline marketing.

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How to Audit a PPC Account

Fathom

You may be performing a pay-per-click (PPC) account audit on behalf of a prospect in hopes of winning the business. Whichever the case may be, account audits are vital to showcase your PPC skills and win over the prospect or client. Will it be a CMO or a PPC strategist, for example?

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5 PPC Philosophies That Companies Should Utilize

Captora

Barbara is the CEO of 360 Partners, an online marketing agency focused exclusively on pay-per-click (PPC), search engine marketing (SEM), and search engine optimization (SEO) services. Now that you have your PPC machine well oiled, you must supply the content that drives the landing pages.

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9 Strategies for Improving Lead Quality From B2B PPC Campaigns

Hubspot

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Ready to take the plunge into Social PPC?

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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. A couple of years ago, I wrote a post in this space listing “ 7 Tips for a Successful PPC Landing Page ” – and most of that advice stands the test of time today.

Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

For more tips on effective social advertising, download our free white paper: “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook. ”. For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple.

4 B2B Marketing Tips for Running Successful PPC Campaigns

Modern B2B Marketing

However, I quickly realized that pay-per-click (PPC) campaigns for typical B2B products are very different from those for B2C. PPC campaigns for B2B and other considered purchases typically have longer sales cycles, so marketers may not be able to prove ROI right away.

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Healthy Habits For Optimizing Your PPC Campaign

EMagine B2B Blog

As a PPC Specialist, I recognize that a cohesive strategy is key – Therefore, I decided to apply the same method I use to trim overgrown PPC campaigns at home. Eventually, you’ll find the right mix of water, data and exercise to master your PPC campaigns and look good doing it!

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4 Tools and Tactics to Generate More Leads with Baidu PPC

KoMarketing Associates

Successful conversions start with an initial touchpoint: a website visit, a PPC ad, or a social media post. As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. However, to run an effective PPC campaign in China, B2B marketers need to have an understanding of cultural differences and the unique features of the Baidu PPC platform. Form submission is an essential tactic of PPC that’s used broadly across B2B businesses.

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7 Tips for a Successful PPC Landing Page

The Point

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page.

10 Tips To Improve PPC Performance

Fathom

For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Digital advertising is an ever-evolving puzzle, especially in the world of PPC, and the competition is constantly working to outrank and outperform our accounts.

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Start Spying On Your PPC Competitors In 3 Quick Steps

EMagine B2B Blog

Follow these three simple steps to unlock the key to your competitors’ biggest PPC secrets. The paid version allows you to download a full list of paid keywords, landing page URLs, ad copy, and just about any other piece of PPC information. Online Marketing PPC Search Engine Marketing

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How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

While clicks (and other activity metrics) are generally not the best performance indicator they give advertisers an idea of the extent of the reach and awareness being generated through their PPC program.

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How Should B2B’s Spend PPC Dollars?

EMagine B2B Blog

All too often we hear from B2B companies who are either unsatisfied with PPC campaigns or have decided that PPC just doesn’t work for them. Online ad campaigns fail for several reasons, but the most common reason a B2B company throws in the PPC towel is because of poor lead generation.

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The Death of Pay Per Click Advertising (PPC)

Tomorrow People

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. On the surface of it, PPC looks like an easy way to bring in new leads.

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Why Your PPC Agency Needs to Focus on the Full Funnel

bizible

Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. What Defines Success for a Traditional B2B PPC Agency?

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How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]

Hubspot

So to enable you with the tools you need to create successful PPC ads using Google AdWords, we've created a comprehensive free guide, How to Use Google AdWords: A Beginner’s Guide to PPC Advertising. PPC Advertising Daily Promo

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How to Play PPC Like Fantasy Football

KoMarketing Associates

Take a closer look at the comparisons below: Drafting Your Fantasy Football Team vs PPC Campaign: Of course, the initial paid search build is what some may consider the easy part. Keep your head up, because it’s what you do after that first week or two that will define your season/PPC program.

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Decision 2012: Should Your B2B Firm Choose SEO or PPC?

Marketri

In speaking with clients and colleagues recently, I’ve realized that many marketers and B2B professionals are staunch in their defense of SEO over PPC, or vice versa. Pay-Per-Click Advertising (PPC) refers to the practice of buying space on the first page of search engine results.

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Why Every Industrial Marketing Plans Needs PPC

Fathom

PPC (that is, pay-per-click advertising) offers a number of unique advantages that no other type of marketing can, online or offline. PPC stands for ‘pay-per-click’. As if accountable advertising wasn’t good enough, PPC offers another closely-related benefit. Remarketing or retargeting (a marketing function unique to PPC) will keep your business top-of-mind by showing ads to anyone who has previously visited your website.

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A PPC Optimization Checklist for the B2B Marketer

KoMarketing Associates

A B2B PPC Optimization Checklist. Some PPC managers recommend the utilization of multiple AdWords campaigns.

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Search marketers: Don’t forget to keep an eye on your PPC market visibility

Biznology

While it’s easy in the world of PPC to focus on (and incessantly tweak) metrics such as CPC, CTR, and ad rank, another search vital sign to monitor is market visibility. e-Commerce Market Research Paid Search Slider market visibility ppc ppc visibility Search Engine Marketing

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PPC for Startup Marketers: An Introductory Guide

Hubspot

For startups looking to get going with PPC, it can be overwhelming. There''s so much data that can be used and so many factors to consider when setting up PPC campaigns, not to mention the cash concerns that come with any startup. How much do we want to spend monthly on PPC?

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3 Ways to Use Tableau to be a PPC Rockstar

Fathom

As I use Tableau every single day to manipulate my paid search data, I wanted to share 3 ways that you can utilize it to become a PPC rockstar! The post 3 Ways to Use Tableau to be a PPC Rockstar appeared first on Fathom. So I need to start out with a confession.

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5 Key Considerations for Setting Up a Baidu PPC Account

KoMarketing Associates

Baidu PPC Advertising is one mechanism for B2B companies to enter Chinese market via online marketing. B2B marketers looking to set up a Baidu PPC account should take the following 5 points into consideration: Baidu Divisions and Resellers Only Accept Local Clients.

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Buzzwords in Marketing Automation: PPC (Pay-Per-Click)

Lead Liaison

PPC (Pay-Per-Click): its meaning and how it relates to marketing automation. Are you ready to build a marketing beast with PPC ads and marketing automation? If you think that pay-per-click (PPC) ads and marketing automation are two separate animals, you aren’t alone.

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5 Simple Ways Beginners Can Beat the Competition at PPC

B2B Marketing Insider

Some swear by PPC. They believe that PPC should be a part of every business’s promotional strategy. The post 5 Simple Ways Beginners Can Beat the Competition at PPC appeared first on Marketing Insider Group.

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The Relationship Between B2B SEO, PPC, and Social Media

KoMarketing Associates

For example, one prospect recently contacted because they felt their existing PPC vendor was failing to grow with their organization. When an organization doesn’t know what online marketing channel makes the most sense for their business, or they are not very knowledgeable on the differences between SEO, PPC, and social media, we need to explain both the differences and how we leverage all three to generate results.

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The PPC Attribution Carnival: Finding Your Way Through the Maze [Gifographic]

Modern B2B Marketing

Navigating through the analytics behind your pay-per-click (PPC) campaigns can sometimes feel like a maze. We’ve partnered up with Marketo to bring you these five PPC attribution tips so you can start strengthening your PPC campaigns today.

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Top Ten PPC Tips and Tricks to Help Increase Chances of Success

Fathom

A colleague of mine is going to a present PPC tips and tricks next week. After discussing this with Noah … Continue reading → The post Top Ten PPC Tips and Tricks to Help Increase Chances of Success appeared first on Fathom.

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4 ways to leverage email marketing with PPC

Vertical Response

If SEO and email marketing are already a developed part of your marketing campaign, PPC (pay-per-click) can be another useful tool to help grow both your conversions and your leads. Use PPC to test email marketing elements. While we can use email marketing to increase leads in a variety of ways, PPC advertising offers a great way to test out the elements of your marketing emails, like landing pages or possible subject lines, before using them in a mass email.

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2 Key Questions That Determine Whether You’re Making the Most of Your PPC Ads

Modern B2B Marketing

Author: Raymond Coppinger This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. The PPC corner of that landscape has changed with it and marketers today have a much greater set of capabilities when running PPC compared to the early 2000s.

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Baidu Limits PPC Ad Space: What This Means for B2B Marketers

KoMarketing Associates

From a PPC and SEO perspective, websites will need to update their strategies and try new tactics in order to remain visible on Baidu.

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