PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

Therefore, we’ve laid out the pros and cons for both influencer marketing and PPC so that you, as a marketer, can come to an informed conclusion of which tactic is best for you. Influencer marketing has a superior ROI compared to PPC; $6.50 PPC is being ignored.

Click 271

Balancing SEO and PPC to Maximize Search Results

Webbiquity

That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. SEO and PPC Work Best Together — Here’s Why. PPC management efforts, in contrast, can yield results almost immediately—but are costly in the long term. If you want to fully capitalize on search results, it is a good idea to supplement keywords of value with targeted PPC ads. Maybe there is significant volume, but if no one converts, PPC can help determine that.

PPC 207

Why Content Marketing and PPC Are the Laser-Targeted Power Duo

Act-On

Combining content marketing with PPC can amplify your marketing by promoting your great content to drive more leads and sales faster. Corporate

PPC 196

Infographic: 17 Tips for Generating Leads from Social PPC Advertising

The Point

B2B Marketing Campaign Strategy Demand Generation lead generation Online Advertising Online media PPC Advertising SEM Social Media facebook facebook advertising linkedin linkedin ad tips linkedin advertising social media advertising social PPC twitter twitter advertising

PPC 197

PPC Advertising for B2B Organizations: Foundational Considerations

Launch Marketing

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they can only be realized with the right strategic framework and careful execution. Identify WHY you’re choosing PPC advertising.

PPC 52

5 Simple Ways Beginners Can Beat the Competition at PPC

Marketing Insider Group

Some swear by PPC. They believe that PPC should be a part of every business’s promotional strategy. The post 5 Simple Ways Beginners Can Beat the Competition at PPC appeared first on Marketing Insider Group.

PPC 187

PPC and Marketing Automation, Webinar Transcription

Lead Liaison

To watch “PPC and Marketing Automation” in its entirety, click here. Ben Herman:] The benefits of PPC and marketing automation includes covering the basics. In this case, this is PPC from Google, the internet service provider.

PPC 56

What to Include in a B2B PPC Proposal

KoMarketing Associates

We can also agree that the B2B PPC space is getting smarter, faster, and more demanding. In B2B PPC management , the team is usually taking custody of several crucial advertising channels from a client. A B2B PPC proposal helps differentiate your firm from the dozens of other potential suitors that your prospective client could engage with. It can be easy to fall into the trap of sending the same long form statement of work to each potential prospect.

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. A couple of years ago, I wrote a post in this space listing “ 7 Tips for a Successful PPC Landing Page ” – and most of that advice stands the test of time today.

Direct Mail vs. Google Adwords (PPC)

Direct Response Coach

The post Direct Mail vs. Google Adwords (PPC) appeared first on McCarthy and King Marketing. On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. To be sure, these are two very different types of marketing programs. Direct mail is traditional offline marketing.

Mail 157

Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We recently went through and audited our paid media (mostly PPC) and found that there were many ways in which we could improve. adwords ppc paid media semWe’re a fast-growing marketing team with the goal to be constantly improving our marketing output.

PPC 164

8 Steps to Open a Baidu PPC Account

KoMarketing Associates

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. Activate Your Baidu PPC Account.

PPC 130

Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. To help B2B marketers gain a better sense of the nuances of Baidu PPC, I’ve come up with more than a dozen distinctions between the two paid ad platforms ranging from account and settings to management and optimization. It’s a different story when opening a Baidu PPC account.

PPC 100

B2B Marketing: 3 simple tips for creating PPC ads

B2B Lead Generation Blog

Tweet When it comes to PPC ads, writing copy with limited headline and description character spaces can be tough. Overall, one thing I’ve seen in my experiences in working with our Research Partners is the basics of copywriting are often a first casualty in PPC ad design.

PPC 172

Why Your PPC Agency Needs to Focus on the Full Funnel

bizible

Pay per Click (PPC) advertising has been around for almost 20 years and PPC Agencies have been managing client’s accounts since before Google AdWords launched in October of 2000. What Defines Success for a Traditional B2B PPC Agency?

PPC 244

Healthy Habits For Optimizing Your PPC Campaign

EMagine B2B Blog

As a PPC Specialist, I recognize that a cohesive strategy is key – Therefore, I decided to apply the same method I use to trim overgrown PPC campaigns at home. Eventually, you’ll find the right mix of water, data and exercise to master your PPC campaigns and look good doing it!

PPC 83

11 Expert PPC Guides, Tips and Techniques (and One Rant)

Webbiquity

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. ABC’s of PPC – A Guide for the Basics! by PPC Hero. 10 Quick Adwords Optimizations Tips for All PPC-ers by LunaMetrics.

PPC 135

7 Tips for a Successful PPC Landing Page

The Point

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page.

8 Steps to Open a Baidu PPC Account

KoMarketing Associates

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. Last year, the Chinese government announced increased regulation for online advertising , which led Baidu to develop a stricter and longer application process for PPC accounts. Baidu requires pre-paying the down payment for PPC ad spends.

PPC 101

How Should B2B’s Spend PPC Dollars?

EMagine B2B Blog

All too often we hear from B2B companies who are either unsatisfied with PPC campaigns or have decided that PPC just doesn’t work for them. Online ad campaigns fail for several reasons, but the most common reason a B2B company throws in the PPC towel is because of poor lead generation.

PPC 83

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Ready to take the plunge into Social PPC?

PPC 161

Top Ten PPC Tips and Tricks to Help Increase Chances of Success

Fathom

A colleague of mine is going to a present PPC tips and tricks next week. After discussing this with Noah … Continue reading → The post Top Ten PPC Tips and Tricks to Help Increase Chances of Success appeared first on Fathom.

PPC 77

How to Play PPC Like Fantasy Football

KoMarketing Associates

Take a closer look at the comparisons below: Drafting Your Fantasy Football Team vs PPC Campaign: Of course, the initial paid search build is what some may consider the easy part. Keep your head up, because it’s what you do after that first week or two that will define your season/PPC program.

PPC 152

Buzzwords in Marketing Automation: PPC (Pay-Per-Click)

Lead Liaison

PPC (Pay-Per-Click): its meaning and how it relates to marketing automation. Are you ready to build a marketing beast with PPC ads and marketing automation? If you think that pay-per-click (PPC) ads and marketing automation are two separate animals, you aren’t alone.

Click 65

How to Audit a PPC Account

Fathom

You may be performing a pay-per-click (PPC) account audit on behalf of a prospect in hopes of winning the business. Whichever the case may be, account audits are vital to showcase your PPC skills and win over the prospect or client. Will it be a CMO or a PPC strategist, for example?

PPC 52

The Holy Trinity: Inbound, PPC and Social Media Marketing

Marketing Envy

Content might be King, but it should be working together with the Queen (social marketing) and the Prince (PPC) as a family to bring about a fully-effective B2B marketing strategy. Many people tend to consider inbound marketing, PPC and social marketing as three distinct and separate approaches. In this marketing trinity (inbound, PPC and social media marketing), each of the components are vital for supporting the others. The question is never Inbound vs. PPC.

PPC 64

What PPC offers are retailers running after the holidays?

Biznology

At The Search Monitor , we decided to turn our attention to the ads retailers were running in their PPC ads during January, and compare it to what we saw during the Black Friday weekend. We also like to keep tabs on how often a PPC ad mentions ‘ free product ‘ in its messaging.

PPC 116

Why you should treat PPC like SEO

Biznology

Paid search (PPC) and organic search (SEO) aren't that similar, most people will tell you. Although there are still plenty of differences, it strikes me that the changes made in paid search programs over the years are more and more driving us to think about PPC the same way we think about SEO.

PPC 104

Search marketers: Don’t forget to keep an eye on your PPC market visibility

Biznology

While it’s easy in the world of PPC to focus on (and incessantly tweak) metrics such as CPC, CTR, and ad rank, another search vital sign to monitor is market visibility. e-Commerce Market Research Paid Search Slider market visibility ppc ppc visibility Search Engine Marketing

PPC 120

The Death of Pay Per Click Advertising (PPC)

Tomorrow People

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. On the surface of it, PPC looks like an easy way to bring in new leads.

Click 190

Start Spying On Your PPC Competitors In 3 Quick Steps

EMagine B2B Blog

Follow these three simple steps to unlock the key to your competitors’ biggest PPC secrets. The paid version allows you to download a full list of paid keywords, landing page URLs, ad copy, and just about any other piece of PPC information. Online Marketing PPC Search Engine Marketing

PPC 83

The Path to PPC Conversions: How to Choose Assets That Will Generate B2B Tech Leads Your Sales Team Will Love

EMagine B2B Blog

PPC) pay-per-click advertising is the perfect way to do it. Once you understand the path to PPC conversions, you’ll be armed with the next steps to take your marketing campaign to the next level. The path to PPC conversions: .

PPC 52

The Path to PPC Conversions: How to Choose Assets That Will Generate B2B Tech Leads Your Sales Team Will Love

EMagine B2B Blog

PPC) pay-per-click advertising is the perfect way to do it. Once you understand the path to PPC conversions, you’ll be armed with the next steps to take your marketing campaign to the next level. The path to PPC conversions: .

PPC 52

Infographic: Top 10 B2B Paid Search Mistakes

The Point

If your Google AdWords campaign isn’t generating the type of lead volume, lead quality, or ROI that it should, it’s highly likely that the campaign is suffering from common missteps that plague many B2B paid search programs.

Search 137

PPC: In-House or Outsourced? How to Choose The Best Option For You

Marketing Envy

Not sure whether to do your PPC in-house or to hire an agency to manage it for you? As the CMO of a B2B company, you know how important PPC ads are for lead generation and revenue growth. What you may not know is whether you should manage your PPC campaigns in-house or outsource the work to an agency. There are some indisputable benefits of doing things in-house, and PPC is no exception. Can you handle this task in-house, or will a PPC agency do a better job?

PPC 46

26 Must-Have Negative Keywords for B2B PPC Campaigns

The Point

Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. Below is a “starter list” of negative keywords drawn from the terms we most frequently use when we’re designing PPC campaigns for B2B clients.

PPC 161

10 Tips To Improve PPC Performance

Fathom

For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Digital advertising is an ever-evolving puzzle, especially in the world of PPC, and the competition is constantly working to outrank and outperform our accounts.

PPC 60

9 Strategies for Improving Lead Quality From B2B PPC Campaigns

Hubspot

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns.

PPC 78

4 Tools and Tactics to Generate More Leads with Baidu PPC

KoMarketing Associates

Successful conversions start with an initial touchpoint: a website visit, a PPC ad, or a social media post. As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. However, to run an effective PPC campaign in China, B2B marketers need to have an understanding of cultural differences and the unique features of the Baidu PPC platform. Form submission is an essential tactic of PPC that’s used broadly across B2B businesses.

PPC 100

8 Not-So-Secret PPC Metrics for a Successful Campaign

Matchcraft

To combat the noise, MatchCraft has gathered the most crucial PPC metrics out there. What are you getting out of your PPC campaign? and gives an at-a-glance number of what clients are getting, and the health of the overall PPC campaign.

PPC 52