Back to Basics: PPC 101

EMagine B2B Blog

To that end, we’d like to take a moment to provide a PPC 101 and get down to basics. We’ll review what PPC is, why you should use it, and how PPC ad bidding and placement work. What is PPC? Why Should I Use PPC Advertising? How Does PPC Work?

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PPC FAQs: Our Most Commonly Received PPC Questions

EMagine B2B Blog

As a result of this ongoing client interaction, we’ve compiled the list of the most common PPC questions we’ve received over the years. The PPC FAQs below are available to help you get started on your journey to what has now become the most popular advertising method.

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PPC V Influencer Marketing; Clicks V Sales

Onalytica B2B

Therefore, we’ve laid out the pros and cons for both influencer marketing and PPC so that you, as a marketer, can come to an informed conclusion of which tactic is best for you. Influencer marketing has a superior ROI compared to PPC; $6.50 PPC is being ignored.

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Balancing SEO and PPC to Maximize Search Results

Webbiquity

That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. SEO and PPC Work Best Together — Here’s Why. PPC management efforts, in contrast, can yield results almost immediately—but are costly in the long term. If you want to fully capitalize on search results, it is a good idea to supplement keywords of value with targeted PPC ads. Maybe there is significant volume, but if no one converts, PPC can help determine that.

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How B2B Marketing is Changing in 2018

investing more in SEO, PPC, or. to an increased focus on specific tactics (analyst relations, event marketing, PPC, etc.) many trade shows or PPC keywords that are. marketing and pay-per-click (PPC) advertising. marketing, and PPC. 1How B2B Marketing.

Dynamic Search Ads: Bridging the PPC and SEO Gap

EMagine B2B Blog

After all, I’ve spent years learning how to manage PPC campaigns, honing my ad copy skills and launching more keywords than I could possibly count. There’s more to running a successful DSA campaign than setup, and this is where a talented PPC professional is most valuable.

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Broad Match is Not Your Friend: Using Match Types to Get More from Your PPC Campaign

The Point

Conversely, the more specific your match types and keywords, the more qualified the resulting traffic, and the less money you’ll waste on people whom you never intended to see your PPC ad in the first place.

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Better Together: How to Improve B2B Lead Quality with SEO and PPC

KoMarketing Associates

PPC and SEO both have their strengths and weaknesses, and you can use them independently. Let’s review the basic pros and cons of PPC and SEO, then talk about using them together. The Pros and Cons of PPC and SEO. Then you’ll like PPC.

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Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them

bizible

We recently went through and audited our paid media (mostly PPC) and found that there were many ways in which we could improve. adwords ppc paid media semWe’re a fast-growing marketing team with the goal to be constantly improving our marketing output.

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How Landing Page Design Impacts PPC Efficiency

QuanticMind

While landing page relevance and quality impacts overall PPC efficiency, there are some areas of PPC that have additional idiosyncrasies — Dynamic Search Ads (DSAs) are a good example. The post How Landing Page Design Impacts PPC Efficiency appeared first on QuanticMind.

GoBeyond SEO is a 5-Star PPC & SEO Agency on Clutch

Go Beyond SEO

The post GoBeyond SEO is a 5-Star PPC & SEO Agency on Clutch appeared first on GoBeyond SEO. GoBeyond Law Firm Marketing Lead Generation Marketing PPC SEO Services lawyer marketing lead gen lead generation local business marketing local seo online lead generation online marketing optimize your online presence small business marketing small business seo Social Media social media marketing

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Weekly Wisdom with Joel Bondorowsky: How To Choose the Right PPC Channel

SEMrush

To know which PPC channel to use and how to use it, you have to understand where your customers are within the decision making funnel. With PPC, creating ads for all stages of the funnel is important; find out how in this Weekly Wisdom video by PPC expert Joel Bondorowsky.

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5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. A couple of years ago, I wrote a post in this space listing “ 7 Tips for a Successful PPC Landing Page ” – and most of that advice stands the test of time today.

Driving “Profit Maximization” in your PPC Bid Optimization Strategy

QuanticMind

As a digital marketer, you might find yourself wishing that your PPC bid optimization strategy could always maximize profit margins. That revenue data is imperative to driving profit focused PPC optimization.

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B2B Marketing: 3 simple tips for creating PPC ads

B2B Lead Generation

Tweet When it comes to PPC ads, writing copy with limited headline and description character spaces can be tough. Overall, one thing I’ve seen in my experiences in working with our Research Partners is the basics of copywriting are often a first casualty in PPC ad design.

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Search Intent: The Key To Successful PPC Campaigns

Directive Agency

Why is Search Intent the Key to Successful PPC Campaigns? . Are you ready to bring your PPC campaigns to the next level? The post Search Intent: The Key To Successful PPC Campaigns appeared first on Directive (USA). Perspectives PPC B2B Data Digital Marketing

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Interview with Pamela Lund on PPC & Work Efficiency for Consultants

SEMrush

She is well-known and respected for her knowledge and expertise in PPC, ecommerce marketing, and as a business efficiency consultant. We started off talking about PPC but then moved into how consultants can optimize their work day and be more efficient.

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8 Steps to Open a Baidu PPC Account

KoMarketing Associates

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. Activate Your Baidu PPC Account.

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PPC Campaign: How to Identify a Winning Formula (An Agency Experience)

SEMrush

PPC mistakes can prove costly, in the truest sense of the word. For a PPC consultant or strategist, identifying whether a campaign is going to be a success or not seems a daunting challenge. We have some tips on how to conduct a good PPC campaign based on an agency‘s experience.

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Baidu PPC Versus Google AdWords: 8 Key Differences

KoMarketing Associates

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. However there are key differences between Baidu PPC and Google AdWords as well. To help B2B marketers gain a better sense of the nuances of Baidu PPC, I’ve come up with more than a dozen distinctions between the two paid ad platforms ranging from account and settings to management and optimization. It’s a different story when opening a Baidu PPC account.

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Why Content Marketing and PPC Are the Laser-Targeted Power Duo

Act-On

Combining content marketing with PPC can amplify your marketing by promoting your great content to drive more leads and sales faster. Corporate

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How to Audit a PPC Account

Fathom

You may be performing a pay-per-click (PPC) account audit on behalf of a prospect in hopes of winning the business. Whichever the case may be, account audits are vital to showcase your PPC skills and win over the prospect or client. Will it be a CMO or a PPC strategist, for example?

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How the Broad Match Modifier Can Amplify Your PPC Efforts

EMagine B2B Blog

Let’s have a quick review of broad match modifier in PPC usage. After all, PPC means “peace be the journey.”. If you’d like to get a quick idea on how your PPC ad campaigns are aligning with best practices, we encourage you to request a free PPC audit.

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Top Ten PPC Tips and Tricks to Help Increase Chances of Success

Fathom

A colleague of mine is going to a present PPC tips and tricks next week. After discussing this with Noah … Continue reading → The post Top Ten PPC Tips and Tricks to Help Increase Chances of Success appeared first on Fathom.

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PPC for B2B: How to Choose Your Agency

Marketing Envy

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. When it’s done correctly, PPC has a stellar reputation for good reason. Lead Generation PPC for B2B

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PPC Advertising for B2B Organizations: Foundational Considerations

Launch Marketing

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they can only be realized with the right strategic framework and careful execution. Identify WHY you’re choosing PPC advertising.

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What to Include in a B2B PPC Proposal

KoMarketing Associates

We can also agree that the B2B PPC space is getting smarter, faster, and more demanding. In B2B PPC management , the team is usually taking custody of several crucial advertising channels from a client. A B2B PPC proposal helps differentiate your firm from the dozens of other potential suitors that your prospective client could engage with. It can be easy to fall into the trap of sending the same long form statement of work to each potential prospect.

PPC for B2B: How to Choose Your Agency

Marketing Envy

PPC campaigns and choosing an agency - that’s the oh-so-big question we’re grappling with today. Plus, let’s bust some PPC myths while we’re at it. Busting the PPC Myth. When it’s done correctly, PPC has a stellar reputation for good reason. PPC for B2B Lead Generation

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How to Play PPC Like Fantasy Football

KoMarketing Associates

Take a closer look at the comparisons below: Drafting Your Fantasy Football Team vs PPC Campaign: Of course, the initial paid search build is what some may consider the easy part. Keep your head up, because it’s what you do after that first week or two that will define your season/PPC program.

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Top PPC Skills and Platforms for 2019 [Data + Commentary from Paid Media Experts]

SEMrush

To help look ahead to understand what platforms and techniques will be trending in PPC in 2019, we’ve turned to 6 PPC experts from different countries to get insight into what changes we should expect in the coming year.

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5 Simple Ways Beginners Can Beat the Competition at PPC

Marketing Insider Group

Some swear by PPC. They believe that PPC should be a part of every business’s promotional strategy. The post 5 Simple Ways Beginners Can Beat the Competition at PPC appeared first on Marketing Insider Group.

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10 Tips To Improve PPC Performance

Fathom

For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Digital advertising is an ever-evolving puzzle, especially in the world of PPC, and the competition is constantly working to outrank and outperform our accounts.

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Our Top 9 PPC Predictions for 2019

QuanticMind

If you’re wondering what new digital advertising opportunities to watch in the New Year, here are our Top 9 PPC predictions for 2019. . More advertisers will start using Bing PPC. Back when Bing first started developing PPC advertising capabilities, the company created a platform completely unique from that of Google’s. Consequently, chatbots represent a huge opportunity for PPC advertisers to optimize their campaign performance and drive conversions.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Ready to take the plunge into Social PPC?

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8 Steps to Open a Baidu PPC Account

KoMarketing Associates

Opening a Baidu PPC account is much more complicated than creating a Google Adwords account. As an agency, we continue to receive many inquiries about setting up Baidu PPC accounts from western companies new to Chinese digital marketing. Last year, the Chinese government announced increased regulation for online advertising , which led Baidu to develop a stricter and longer application process for PPC accounts. Baidu requires pre-paying the down payment for PPC ad spends.

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11 Expert PPC Guides, Tips and Techniques (and One Rant)

Webbiquity

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. ABC’s of PPC – A Guide for the Basics! by PPC Hero. 10 Quick Adwords Optimizations Tips for All PPC-ers by LunaMetrics.

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7 Tips and Tricks For Better PPC Keyword Research

QuanticMind

It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Thus, smart PPC keyword research is non-negotiable. That said, PPC advertisers need to think beyond the most basic PPC keyword research strategies. Here are seven tips and tricks to expand your PPC keyword research strategy. Thus, PPC marketers who target these key phrases can capture some of this traffic.

33Across on the PPC Rockstars Podcast

33Across

33Across founder and CEO, Eric Wheeler, joins David Szetela on the PPC Rockstars Podcast to talk about the company's history, key issues for automated advertising, and the potential impact of. The post 33Across on the PPC Rockstars Podcast appeared first on 33Across. Featured Interviews News

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The Death of Pay Per Click Advertising (PPC)

Tomorrow People

Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies. On the surface of it, PPC looks like an easy way to bring in new leads.

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Why is My PPC Performance Bad? Part III: How to Ensure You’re Optimizing Towards the Correct Metric

QuanticMind

At this point, you should be a wizard (or wizardess) when it comes to troubleshooting PPC performance issues. Why is My PPC Performance Bad? This article brings to a close our mini-series looking at the intricacies of why your PPC performance may not be at the desired levels.

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